How To Use Immersion To Create Amazing Experiences
The Duct Tape Marketing Podcast
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode of the Duct Tape Marketing Podcast, I interview Dr. Paul J. Zak. Dr. Zak is a Professor at Claremont Graduate University. A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising, and live events. He is also the author of Immersion: The Science of the Extraordinary and the Source of Happiness.
More About Dr. Paul J. Zak:
- Getimmersion.com
- His book — Immersion: The Science of the Extraordinary and the Source of Happiness.
Take The Marketing Assessment:
This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Air.