The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits

Steve Thiel is the Integrator and Marketing Lead at UGURUS. In his last business with Brent, he managed dozens of employees and launched hundreds of websites and marketing projects at their agency. At UGURUS, he has led thousands of strategy calls and half a million in ad spend on Facebook, as well as launched dozens of products.

Simon Thompson has held content marketing roles for some of the largest digital publishers in Australia, such as MSN, Daily Mail and MTV. In these roles he worked on content projects for major global brands such as L'Oreal, Nissan, BMW, Adidas, Disney, and Mondelez. These days he runs his own content marketing service, Content Kite, where he helps digital agencies create highly engaging podcast content they can use to share their message and grow their network of clients and partners.

Lauren Hintz, Hubspot’s Sales Products Senior Marketing Manager, has spent the last two years working in the Agency Partner Program and recently worked on a project looking into 1,000 agency owners and employees to create a massive evaluation on how they run. Hubspot is an all-in-one marketing, sales and service platform that has been working with agencies since 2010 when they launched their marketing agency partner program.

Liston Witherill helps independent consultants and agency owners sell their expertise with confidence. He ran the sales and marketing department at a $12 million-a-year firm, built a boutique agency, and teaches consultants to improve their selling, all with an ideology of “serve - don’t sell”.

Greg Crabtree is an author and financial expert. His book, Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential, is a highly recommended read for entrepreneurs.

Brent reads his core values speech as presented to UGURUS employees. The speech touches on the value of hard work, and what happens when you stop praising yourself for creating a good plan.

Brent gets personal with a reflection on three episodes. He discusses self-awareness, focus, resistance, and building his legacy.

Andrew Warner is best known as the assertive interviewer who founded Mixergy, the place where proven entrepreneurs teach. But in this episode, Brent turns the tables and interviews him. Andrew joins us to talk about chat bots—specifically, why major companies are making chatbots a big part of their marketing and sales strategy.

Paul Lacey is a co-founder of the UK web agency The Dickiebirds Studio. They specialize in UX Design & WordPress design, development, and consulting. They do both direct client work and white-label agency partnership. Their clients include Jaguar, Land Rover, GeneratePress, Beaver Builder, and the Church of England.

Devon Reehl has 15 years’ experience in design, development, sales and strategy. He is lead digital strategist with, and co-founder of, Enginate. He specializes in client strategy and project architecture. Outside of the digital space, Devon has been a wilderness kayaking guide, and has also spent 10 years touring as a professional funk drummer. He’s a father of twins, an avid surfer, and is currently wrapping up his second year living and working abroad in Costa Rica.

Cat Howell helps businesses and entrepreneurs find success through Facebook ads. Having built and scaled a highly successful FB ads agency (Eight Loop Social) to one that generates over six figures per month, Cat subsequently launched The Academy and FATC to help freelancers and agency owners bypass the costly and lengthy learning curves involved in building out a FB ads business – from enrolling clients through delivery and agency processes. She works with a variety of clients, from Coca Cola Amitil and Contiki, as well as grassroots startups.

Nate Freedman is the owner of TechProMarketing.com, which helps IT service providers win new customers with strategic inbound marketing. He’s been able to come on strong in the market, being published 7 times in 5 industry publications since dedicating himself to the IT niche at the end of 2017. With thought leadership content as the core of his strategy, he’s been able to generate an average of three high quality leads in his niche every week since. Best of all, he’s completely filled his sales pipeline. Nate Freedman is the owner of TechProMarketing.com, which helps IT service providers win new customers with strategic inbound marketing. He’s been able to come on strong in the market, being published 7 times in 5 industry publications since dedicating himself to the IT niche at the end of 2017. With thought leadership content as the core of his strategy, he’s been able to generate an average of three high quality leads in his niche every week since. Best of all, he’s completely filled his sales pipeline. Nate is a current student in UGURUS’ UACADEMY Pro program.

Since 2007, Shelby Larson has successfully grown two agencies from inception to 7-figures. This included building teams of over 100 talented individuals, creating robust SOP systems, creating and managing financial projections and budgets. She’s a frequently requested keynote speaker at business and marketing conferences. Her businesses and personal consulting services have helped scale 7-figure and 8-figure businesses to success consistently by increasing revenue while lowering operating and marketing costs.

Over the past 15 years Jehan Noon has provided outsourcing services and strategy consulting to Fortune 50 and small business—first at Deloitte Consulting, and now Noon Dalton. As the founder of three companies over the last four years, Jehan both understands the challenges small businesses face and knows how to help them leverage outsourced resources to grow.

Yanik Silver redefines both how business is played in the 21st century, and where—at the intersection of more profits, more fun, and more impact. He is the author of several best-selling books, including Evolved Enterprise. He is also the founder of Maverick1000, a private, invitation-only global network of top entrepreneurs and industry leaders.

Cameron Herold is the mastermind behind hundreds of companies’ exponential growth. He has been an entrepreneur since he was a teen, with 14 employees by the time he was 21. He also helped build two $100M+ business by the time he was 35. By 42, had brought 1-800-GOT-JUNK from $2 million to $106 million in only six years. He has four acclaimed books and is a renowned speaker.

Trina Fisher and Gretchen Cawthon are the leadership team from Left Right Labs. They help health and nutrition coaches make more money, grow their following, and get their time back. In one year, Gretchen and Trina fired half of their clients, tripled their prices and 20xed recurring revenue. Here’s their story.

Starting with this quarter, we plan to share these memos via the podcast with our community and those interested in joining. Our Core Values are things that we can't teach in a class. They are core to who you are and why you are a part of our Community. We believe sharing this memo will help us make sure we attract and retain the right people for our Community. Please enjoy listening to this memo, and may you find the inspiration to lead your team down a successful path.

Paul Boag is a User Experience Designer, Service Design Consultant and expert in digital transformation. He works with not-for-profits and businesses to improve their users’ digital experience. He has also helped many universities, large charities and enterprise-level businesses adapt to the changing needs of their digitally savvy audience. Join us to discuss user experience, knowing what you want out of your business, and the joys of letting go.

Verne Harnish is the founder of EO (Entrepreneurs’ Organization) and Gazelles, an executive education and coaching company. He is the author of three books, including Scaling Up: How A Few Companies Make It...And Why The Rest Don't Up. In this episode, you’ll learn insider methods for focusing and growing your business, as well as tips on finding peer support and leveraging connections.

Chantal Edouard-Betsy is a serial entrepreneur who is wildly passionate about website design, small business, and women entrepreneurs. She has been featured on the WP Builds Podcast and the Agency Trailblazer podcast, and built the sales page for Sabrina Philip and her “Million Dollar Bali Mastermind” launch. Listen in to learn about productizing, coaching, and branding your business successfully.

Brad Martineau started SixthDivision a half a dozen years ago to help entrepreneurs make sense of how to automate their businesses, without wanting to rip their hair out. Today we discuss how he has restored order and sanity to the lives of thousands of entrepreneurs. The secret? His proprietary, step-by- step process that makes it easy for entrepreneurs to be confident about what they should be implementing in their business—AND how to actually get it implemented.

Mark O’Brien is CEO of Newfangled, a digital marketing consultancy helping experts generate ideal new business opportunities. We’ll discuss Mark’s unusual career track, and how he’s established himself as an expert on expertise.

Brennan is the co-founder of RightMessage, software that makes it dead simple to personalize your website in real-time. In this episode, we discuss how to use personalization to grow your agency, connect with more customers, and get more leads and sales.

Craig Ballantyne is the author of The Perfect Day Formula and Turbulence Training, and has been a contributor to Men's Health magazine for over 17 years. His books, videos, and coaching programs have transformed the lives of more than 7 million people—physically, financially, mentally, and emotionally. Today he teaches high-performing entrepreneurs to increase their income and make more time for their personal lives. How? By using the same 5 Pillars of Success that helped him overcome crippling anxiety attacks and transform his own life.

Neil Patel is a New York Times best-selling author. He is the co-founder of Crazy Egg and Hello Bar, and he helps companies like Facebook, Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Join us to learn more about how his laser focus gets incredible results.

James co-founded a software development company. His previous venture, Silver Siphon, was sold to a Silicon Valley angel investment firm. His new tool, Content Snare, helps digital agencies with a real pain point—getting content from clients. Listen in to learn how… and how serial entrepreneurs are like a character in Indiana Jones.

Dave has been writing copy for more than a decade—including for UGURUS. Listen in to learn about how he gets started when it’s time to write, whether there’s a “right” length for emails, and how he makes sure readers click through.

David is a poet, prophet, teacher, and 10K Bootcamp grad who wants to see businesses thrive through engaging social media execution. When his business partner relationship started to fall apart, he made some major changes in his agency. He found valuable insight from a mentor, who helped guide him to embracing his outrageousness and significantly increasing his revenue.

Marama owns eSense Web Design, an Australian-based virtual agency that works across all industries. She has over 20 years of business experience, and has spent extensive time mentoring, including for UGURUS’s Bootcamp. Today we’ll discuss how she’s built her successful agency to fit her lifestyle.

Phil has been in the web business for over 17 years, and has founded or led 11 different companies, including a 70-person agency. He’s currently working on building Creation Chamber. We’re welcoming him back to the show after he’s experienced many shifts in mindset and habits over the last year.

Today we're talking with content expert Say Gabriel about getting over your fears and finding the right role. Learn how she found her superpower of strategic planning. She’s one of our boot camp graduates and a current content guru. She works with other agencies to master content in their businesses.

Neuromarketing-focused advertising specialist Dan Russell owns Agency Golden, a done-for-you digital advertising agency with a mission to innovate new ways to educate the public and spread products and services that matter. They work with business consultants, coaches, fitness and therapy professionals, app companies, and a variety of other businesses. On the show, we dive into neuromarketing, its applications, and how to stay ethical in this powerful, futuristic field.

Perry Marshall is one of the world’s most expensive and sought-after business consultants. He’s endorsed by FORBES, INC Magazine, and the most respected entrepreneurs in the world. Clients seek his ability to integrate engineering, sales, art and psychology. In this episode, we explore the 80/20 principle and how it applies to sales, decision making, customers, and even employees within your business.

42: How Web Hosting Can Affect Your Bottom Line with Austin Felton by UGURUS Hosted by Brent Weaver

David C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written 5 books, advised 900+ firms, and keynoted conferences in 30+ countries. His work has been discussed in the Wall Street Journal, New York Times, Fast Company, Forbes, USA Today, BusinessWeek, and Inc. Magazine. He lives in Nashville, TN.

Win Without Pitching is a worldwide sales training company for creative entrepreneurs. Founder Blair Enns is a 25-year veteran of the business side of the creative professions. In 2002, he launched Win Without Pitching. WWP has worked with thousands of creative professionals in numerous countries through direct engagements, seminars, workshops & webcasts.

Dobbin Buck is Co-Owner of GetUWired Inc. A full service web marketing agency with 43 full time employees that operates out of a 6000 sq ft cabin in the mountains of North Georgia. GetUWired is an INC 5000 company, has been an Entrepreneur Magazine Top Company Culture award winner for the last two years running and the 4th best place to work in Georgia for two years running!

What if you could read body language and nonverbal queues so well that you knew exactly how to communicate with someone? It’s easy to see how this would enable you to build better relationships with everyone your business comes in contact with… selling higher value deals, getting to a “yes” faster, and being a better leader to your team. This week on our show, we welcome Alan Stevens, a world-renowned profile and communications specialist. He is regularly featured on national TV, radio, and all sorts of media across the world. Alan has worked with Disney Films, Gillette, the Australian Federal Police and thousands of others in the field of reading people.

Aaron Wrixon runs WRIXON, a content and strategy agency that transforms service businesses, helping them command attention and make “the competition” irrelevant. In his 20 years in business, he’s written more than 5 million words. On this episode, we go in-depth about how Aaron made the jump from full-time employment to full-time entrepreneurship. It’s not an easy transition, but Aaron more than doubled his income by making the jump.

Ever wonder why some clients are “bad” and others are “good?” Have you ever taken the time to really try and figure out why your rockstar team member always seems to give you less than what they’re capable of? Join us today as Erin Pheil goes deep on how to create an amazing environment for your agency and letting the magic happen.

A kiss of death for most digital agencies is to try to look like someone else. Unfortunately, when most agencies or freelancers get started, they end up trying to model something that “looks” successful. Join us today with Pia Silva from Badass Your Brand as she shares with you her own journey of burning it all to the ground, shedding the skin and making a tremendous come back.

Robert Prioleau is the co-founder of the Charleston, SC based full service digital marketing firm, Blue Ion. They have been in business for over 17 years and have a staff of 20 people. Today Robert goes deep on the core philosophies that have enabled them to not only stay in business for 17 years, but to thrive. Having big name clients like Tito’s Vodka doesn’t happen by chance. Listen in to get Robert’s full story.

Andy Budd is the User Design Experience lead and the CEO of Clear Left, a 12 year old agency with 30 people on staff. Their average project price is between $200K & $300K. He’s also a best selling UX tech author and one of our industry's foremost thought leaders. He’s been a featured speaker at SXSW and has helped organize industry specific meetups for founders to continue the growth of our industry. While other agencies have grown and faded, Andy’s agency, Clear Left continues to thrive. This is an episode you won’t want to miss.

Today we have the pleasure of speaking with Greg Hickman who is the founder and owner of Systemly. Greg has had the pleasure of working with entrepreneurs such as Chris Ducker, Jon Loomer and Entrepreneur on Fire. During today’s episode Greg talks about his trials and tribulations of scaling Systemly to the powerhouse it is today and how he was able to gain the courage to walk away from 10 years of work and pivot in a completely different direction. This episode hits home for a lot of folks.

Today we’re speaking with marketing funnel optimization expert, Keith Perhac, about how he’s able to produce for clients regardless of where you are in the world. Keith even gives us some insight about why it’s actually more difficult when your clients are in the same country. We’re crushing some myths today!

Today we’re going to talk to Jennifer Buzza, who is the founder and owner of WEBCLIO, $10K Bootcamp graduate and now our current lead mentor, about The Art of Delegation. During this episode Jennifer talks about the practical applications of delegation and some of the unexpected benefits that will surely take place. After working with clients such as WebMD, Eben Pagan and even Def Leppard, she’s got this whole delegation thing figured out. This is an episode you won’t want to miss.

Today we’re talking to Re Perez, the founder of Branding for the People and a seasoned brand consultant. He helps entrepreneurs grow and brand their businesses. He’s worked with tons of startups and some multi-million dollar businesses. He’s even helping to update UGURUS branding.

Today we’re talking to Kai Davis, the name behind Double Your Audience and Double Your E-commerce as well as his own named brand, KaiDavis.com. He’s an author, educator, coach, and consultant who helps agency-owners and freelancers uncover hidden profits in their businesses. We’re going to be covering some of his best strategies today, so you won’t want to miss the show!

Today we’re going to be talking to Marc Gutman, who is a storyteller, entrepreneur, and a lover of life. He helps entrepreneurs who are stuck, and his chosen tool is the power of story. We are going to talk about using stories to transform your business. Having formerly worked as a screenwriter for Disney, Warner Bros., and more, he’s qualified to give us a lot of great advice on the power of story.