The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits

In this final episode of the Digital Agency Show, host Brent Weaver gets interviewed by UGURUS Lead Mentor, Jennifer Buzza. They talk about the shutdown of UGURUS after 12 great years, lessons learned from the business and recording 375+ episodes, and much more. Tune in for this Brent's final thoughts on a great run.

Michael Knorr is the CEO of That! Company, a white-label digital marketing agency that has helped over 700 agencies scale their businesses by providing SEO, PPC, and digital marketing services under their clients’ brands. With nearly two decades of experience, Michael has built a business model that allows agency owners to grow without getting bogged down in execution—freeing them up to focus on strategy, client relationships, and revenue growth.

John Horn is the CEO of StubGroup, a digital advertising agency specializing in expert PPC management for businesses of all sizes. Since joining the company as employee number one, John has helped StubGroup grow into a leading boutique agency, managing over 15,000 campaigns and generating more than 3 million leads and $400 million in revenue for clients.

In this episode, Chris dives into the psychology of motivation and how understanding what drives people can transform the way agencies close deals, lead teams, and shape company culture. He explains how the M Code Assessment helps businesses tailor their sales approach to match different motivation types and why traditional hiring practices often overlook high-potential talent.

Fletcher Wimbush is the CEO of Discover.ai, a company dedicated to revolutionizing hiring processes through innovative AI-driven tools and systems. With over a decade of experience in talent acquisition, Fletcher has helped businesses streamline recruitment and build high-performing teams. His Fact-Driven Hiring System ensures leaders make better decisions, reduce turnover, and create long-term success.

Rai Cornell is the CEO and strategic marketing consultant at Cornell Content Marketing, where she helps B2B businesses build long-term demand generation strategies. With over 17 years in the industry, Rai has evolved her agency to focus on psychology-driven marketing, helping clients attract emotionally engaged buyers while moving away from short-term, manipulative tactics. Her approach emphasizes building trust, authority, and sustainability through organic marketing strategies.

James P. Friel is the CEO of FG Ventures, where he advises and invests in seven-figure businesses to help them scale to eight figures and beyond. A business thought leader and former Global Head of Digital Strategy at HSBC Bank, James has built multiple seven-figure companies and worked with CEOs and executives from Fortune 500 companies to startups, helping them optimize profits and achieve scalable growth.

Courtney Tarrant is the COO and co-owner of The Ad Girls, a boutique Facebook and Instagram advertising agency that has generated over $40 million in revenue for their clients. With a focus on empowering female entrepreneurs, Courtney’s messaging-first methodology has helped countless brands create meaningful connections with their audiences while maintaining impressive 35-40% profit margins.

Max DesMarais is a digital marketing expert and leader at Vital Design, a full-service digital marketing and design agency. With a team of 100 employees and over 100 active clients, Max specializes in SEO, content strategy, and paid media. Vital Design has grown into a powerhouse agency, catering to industries like higher education, e-commerce, and manufacturing. Max has built his own website to attract 120,000 monthly visitors and helped dozens of clients achieve exceptional ROI from digital marketing efforts.

Marcel Petitpas is the CEO and co-founder of Parakeeto, a company dedicated to helping agencies measure and improve profitability by streamlining operations and reporting systems. Over the years, Marcel has worked with hundreds of agencies worldwide, enabling them to focus on the right metrics to achieve profitability without relying heavily on financial data or accounting professionals. Marcel is also the host of the Agency Profit Podcast and a sought-after speaker in the industry.

Zach Boyette is the founder of Galactic Fed, a growth marketing agency with 120 employees spread across 20 countries. Over the past six years, Zach has scaled Galactic Fed into a global powerhouse, driving hundreds of millions in revenue for clients while embracing a fully remote team structure. Previously, Zach worked at Google, Procter & Gamble, and various startups, gaining a deep understanding of digital marketing. A full-time digital nomad, Zach’s approach combines innovative processes, a focus on team culture, and a commitment to operational excellence.

Davey Jones is the CEO of Formalytics, the company behind Bdow (formerly Sumo), a popular lead generation tool that helps businesses grow their email lists through optimized pop-ups and forms. Davey is also the co-founder of Davey & Krista, a branding and website design agency that has helped countless businesses establish impactful brands. With a background in both agency ownership and SaaS, Davey shares his unique insights into building businesses, scaling software, and transitioning from service-based work to product-driven success.

Aurelio Volle is the CEO and founder of WP Umbrella, an all-in-one solution for managing multiple WordPress websites. Since launching the company just two and a half years ago, Aurelio has scaled WP Umbrella into a tool that serves over 3,000 web agencies worldwide, helping them streamline productivity and improve client communication. Prior to founding WP Umbrella, Aurelio worked with the European Union and holds a law degree. His unique journey into the WordPress ecosystem reflects his passion for building tools that remove pain points for users and empower agencies.

Pia Silva is the founder of No BS Agency Mastery, a program that teaches 1-2 person branding agencies how to scale to $30k months without needing employees. She’s a TEDx speaker, host of the No BS Agency Podcast, and author of Badass Your Brand. Pia also runs her agency intensives, where she helps clients complete branding projects in just two days, focusing on delivering high value while keeping her schedule streamlined. Pia’s approach enables small agencies to increase profitability, simplify processes, and create the freedom to enjoy their lives.

Tim is the Managing Director of Pronto Marketing, a website development and marketing agency that helps small businesses build, support and promote their WordPress websites. In his 14 years at Pronto, Tim has grown from an entry level position to executive leadership and now oversees all 90 plus team members spread across Southeast Asia and Central and South America. The front lines of customer service to high level strategy meetings, Tim has experienced all aspects of what it takes to run a successful agency.

Wences Garcia is the founder and CEO of MarketGoo, a company known for its white label SEO products aimed at web hosting providers. Recently, they launched Domain Intelligence, a solution that uses deep data insights to add value for their customers. Wences has been in the hosting and domain industry his entire career, and MarketGoo has been around for 12 years, working with 30 global partners, serving 300,000 end users, and offering solutions to small and medium-sized businesses (SMBs).

Chris Martinez is the CEO and founder of Bloom Partners, a company that helps agencies scale by combining proven management consulting expertise with cutting-edge technology. Chris has grown his own company from zero to millions in revenue and has been recognized with a Stevie Award for Minority-Owned Business of the Year and a Silver Medal for Most Innovative Company under 100 employees.

Luke Maltby, founder of CoLab, has over 20 years of experience in design, marketing, and web development. From freelancing to running a successful remote agency, Luke has worked with brands like Estrella, Avon, Mini, and Volkswagen while helping other agencies expand their service offerings. His agency focuses on delivering flexible solutions and balancing professional success with personal priorities.

Jackie Bebenroth, a seasoned branding expert with over 20 years in the industry, has guided more than 80 brands, helping leaders uncover and evolve their true purpose. She uses smart branding decisions to require a clear objective perspective untethered from limiting emotions and perceptions. That's why she's developed a set of ‘Poductive Distancing’ techniques that are designed to help leaders gain reliable insights and grow into the future with unwavering clarity and confidence.

Michael Delon serves business experts and thought leaders to help them create a book without writing a word. As a bestselling author and America’s foremost authority on credibility marketing, he teaches business owners how to establish and market their credibility to gain more clients. Through his company, Paperback Expert, he helps clients become bestselling authors and set up profitable podcasts, using credibility marketing strategies to drive referrals and grow their revenue.