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The Covert Code

The Covert Code

117 episodes — Page 1 of 3

Designing Your Authority Journey | Forbes Books | Covert Code | EP 4

May 8, 202641 min

Shaoqing Sun on Unleashing Boundless Creativity | The Covert Code | EP 112

May 1, 202658 min

Designing Your Authority Journey | Forbes Books | Covert Code | EP 4

May 1, 202642 min

Demystifying the Publishing Process with Tyler LeBlanc | Forbes Books | Covert Code | Ep 3

Apr 24, 202648 min

Carly Foy on Programmatic Advertising (What Most Brands Get Wrong) | The Covert Code | EP 111

Apr 17, 202644 min

Authority Brand Building | Forbes Books | Covert Code | EP 2

Apr 17, 202648 min

S1 Ep 1The Big Picture of Authority | Forbes Books Series | The Covert Code | EP 1

bonus

Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Beth LaGuardia Cooper, President and CMO of Forbes Books, to explore the big picture of authority and brand leadership in the age of AI. As buying behavior rapidly shifts and answer engines reshape how leaders are discovered, one thing remains constant: trust is the ultimate differentiator. Beth shares: - How AI is transforming buying behavior - Why earned media matters more than ever - The rise of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) - Why leaders must become visible guides, not silent operators - How a book serves as the ultimate authority accelerant - How the Authority Maturity Model helps leaders assess and scale their impact - If 2026 is the Year of Authority, this conversation is your blueprint. Authority isn’t about being louder. It’s about being trusted. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH BETH LAGUARDIA COOPER https://www.linkedin.com/in/beth-laguardia-cooper/ https://advantagemedia.com/author/blaguardia/ Forbes Books: https://forbesbooks.com/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclaimer: Some of the links above may be affiliate links, which means we may earn a small commission if you choose to make a purchase through them at no additional cost to you. We only recommend resources we genuinely believe in and personally support.

Apr 10, 20261h 0m

Maria Garaitonandia on How High-Performing Teams Talk When No One’s Watching | Covert Code | EP 110

What if your team’s biggest communication issues aren’t visible? In this episode of The Covert Code Podcast, Anna Covert sits down with Maria Garaitonandia, leadership coach, communication strategist, and author of Untangling Communication, to explore how communication breaks down before anyone notices. With over 20 years of experience working with global teams across the U.S., Latin America, and Europe, Maria helps leaders restore clarity, trust, and alignment before small misalignments become major problems. In this episode we discuss: • Why communication can feel “off” even when nothing is broken • Where communication breakdowns quietly begin • Why leaders avoid difficult conversations • How misalignment shows up before it’s spoken • The hidden cost of communication drift • How to rebuild trust and clarity in teams If you’re leading a team or scaling an organization, this conversation will change how you think about communication. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH MARIA GARAITONANDIA Website: https://www.mariagaraitonandia.com/ YouTube: https://www.youtube.com/@MariaGaraitonandia Instagram: https://www.instagram.com/mariagaraitonandia/ Facebook: https://www.facebook.com/globalbridgestraining LinkedIn: https://www.linkedin.com/in/mariagaraitonandia/ 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna interviews industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success. ANNA'S WEBSITES The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/

Apr 3, 202637 min

Freedom by Design: Michael Walsh on Scaling Without Burnout | Covert Code | EP 109

What if your business could give you more freedom—not less? In this episode of The Covert Code Podcast, Anna Covert sits down with Michael Walsh, founder of Walsh Business Growth Institute and author of Freedom by Design, to break down how to build a business that actually works for you. With over 30 years of experience helping companies scale across North America and Europe, Michael shares the three types of freedom every business owner should be building toward—and why most never get there. In this episode we discuss: • The three types of business freedom • Why every growth stage is a different business • The real reason most companies get stuck • Why top performers fail as managers • How to build teams that actually work • Why doing less can help you grow more If you’re scaling a business or feeling stuck in your growth, this episode will change how you think about leadership and freedom. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH MICHAEL WALSH Website: https://walshbusinessgrowth.com/ LinkedIn: https://www.linkedin.com/in/michael-walsh/ 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience, she helps businesses scale through strategy, marketing, and innovation.

Mar 27, 202643 min

S1 Ep 108Kai Cowell on Flavor, Wellness, and Entrepreneurship | Covert Code | EP 108

How do you build a brand that stays authentic while growing over time? In this episode of The Covert Code Podcast, Anna Covert sits down with Kai Cowell, founder of Kai Spices, to talk about entrepreneurship, wellness, and building a purpose-driven brand. Kai shares the story behind her spice company, the inspiration behind her blends, and the lessons she’s learned from years of building a business rooted in authenticity and flavor. In this episode we discuss: • How Kai Cowell built Kai Spices • The connection between flavor and wellness • Why authenticity matters in building a brand • Lessons from years of entrepreneurship • How passion can turn into a lasting business If you’re interested in entrepreneurship, food, or building a brand with purpose, this episode is full of inspiration. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH KAI COWELL Website: https://kaispices.com/ Facebook: https://www.facebook.com/kaispices808 Instagram: https://www.instagram.com/kaispices808/ Pinterest: https://www.pinterest.com/kaispices808/ 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna interviews industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success. ANNA'S WEBSITES The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/

Mar 20, 202636 min

S1 Ep 107Bryan Watkins on Luxury Real Estate and Investment Strategy | Covert Code | EP 107

Real estate investment isn’t just about buying property—it’s about strategy. In this episode of The Covert Code Podcast, Anna Covert sits down with Bryan Watkins, Strategic Real Estate Advisor at Trans-Pacific Realty and Co-Founder of UNYQE Fitness Honolulu, to explore real estate investment strategies and exit planning for business owners and investors. Bryan brings a global perspective to the conversation, with experience across the UK, Bermuda, and the United States, helping investors unlock value in luxury residential, hospitality, and commercial real estate opportunities. In this episode, we discuss: • How Bryan Watkins built a global career in real estate • The differences between luxury residential, hospitality, and commercial real estate investments • Why exit strategies are essential for business owners • Creative financing strategies like leasebacks and seller financing • How investors optimize short-term rental properties • Opportunities and risks in the Hawaii real estate market • What investors should know before entering luxury real estate Whether you're a real estate investor, business owner, or entrepreneur planning your next move, Bryan shares valuable insights on structuring deals and building long-term value. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH BRYAN WATKINS Instagram:: https://www.instagram.com/bryanwatkins/ Trans-Pacific Realty Hawaii: http://www.tprihawaii.com/ TransPac Realty: https://transpacrealty.com/ Linkedin: https://www.linkedin.com/in/bryan-watkins-31540548/ 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies including Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna interviews industry leaders, innovators, and entrepreneurs to uncover the strategies behind business growth and leadership success. ANNA'S WEBSITES The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/

Mar 13, 202649 min

S1 Ep 106Sam Frentzel-Beyme on Simplifying Growth Through Unified Systems | Covert Code | EP 106

What if growth didn’t have to feel so complicated? In this episode of The Covert Code Podcast, Anna Covert sits down with Sam Frentzel-Beyme, Founder of Stellant, to explore how organizations can simplify growth by aligning brand strategy, marketing execution, and technology into a unified system. With a background that includes working alongside companies like Google, Pepsi, and Johnson & Johnson, Sam has spent more than two decades helping organizations overcome the complexity created by disconnected systems. In this conversation, we explore: • Why disconnected systems slow down growth • The hidden cost of misalignment between brand, marketing, and technology • How unified systems simplify execution and strategy • The role of AI in modern growth systems • Why human expertise is still essential in an AI-driven world • How organizations can create sustainable, scalable growth If you're a leader navigating digital transformation, marketing complexity, or AI adoption, this conversation with Sam Frentzel-Beyme offers powerful insights into building systems that scale. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH SAM FRENTZEL-BEYME Stellant: https://stellant.io LinkedIn: https://www.linkedin.com/in/samfrentzelbeyme/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies including Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on leadership, business growth, and the strategies shaping the future of work.

Mar 6, 202653 min

S1 Ep 105Unlocking Team Potential with Jan Kaeo | The Covert Code | EP 105

This week on The Covert Code Podcast, we’re unlocking what truly drives team performance. In this episode, Anna Covert sits down with Jan Kaeo, Principal, Owner, and Master Trainer at Dale Carnegie Training Hawaii & Guam, to explore how leaders can unlock their team’s potential using time-tested leadership principles that still work in today’s fast-changing workplace. With over 14 years of experience developing leaders across Hawaii and Guam, Jan Kaeo shares practical insights on building trust, strengthening communication, increasing engagement, and developing authentic confidence. We dive into: • What holds teams back from performing at their best • The leadership mistake that shows up across industries • How to build trust during uncertainty • Why communication is the multiplier of performance • How to unlock potential in people who don’t see it themselves • The one shift leaders can make immediately to improve engagement If you’re a leader, manager, entrepreneur, or building a team — this conversation with Jan Kaeo will give you actionable strategies you can apply right away. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH JAN KAEO Dale Carnegie Training Hawaii & Guam: https://www.dalecarnegie.com/en/locations/hawaii LinkedIn: https://www.linkedin.com/in/jankaeo/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/

Feb 27, 202644 min

S1 Ep 104How Luke Hillman Turned Sustainability Into 7.7M Views | The Covert Code | EP 104

What happens when authenticity beats algorithm strategy? In this episode of The Covert Code Podcast, Annika sits down with Luke Hillman, social media manager for Altitude Water, to unpack how an unscripted sustainability video exploded to 7.7 million views — and what it means for the future of clean water, off-grid living, and viral content. We dive into: • How Luke Hillman built organic traction without paid media • Why atmospheric water generation is gaining momentum • The dangers of contaminated aquifers and PFAS • Why mineralization matters in drinking water • Why authenticity wins over polished marketing • The future of sustainable communities and solar-powered neighborhoods If you’re interested in: Sustainability Clean water innovation Viral social media strategy Atmospheric water generation Creator economy insights This episode is for you. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH LUKE HILLMAN Instagram: @lukestoptalking Email: [email protected] Altitude Water: https://altitudewaterusa.com 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ #LukeHillman #AltitudeWater #AtmosphericWater #Sustainability #ViralMarketing #CreatorEconomy #CleanWater #OffGridLiving

Feb 20, 202642 min

S1 Ep 103David Blivin: Why Great Ideas Don’t Need Silicon Valley to Succeed | Covert Code | EP 103

What if the next wave of world-changing innovation doesn’t come from Silicon Valley? In this episode of The Covert Code Podcast, I sit down with David Blivin, founder and managing director of Cottonwood Technology Funds and author of Crossing the Cactus, to unpack why great ideas don’t need Silicon Valley to succeed—and what it actually takes to commercialize innovation in under-resourced regions. David Blivin shares how venture capital shifted from hard tech to software (because it’s faster and cheaper to scale), why “things still matter” in the age of AI, and why the real challenge isn’t ideas—it’s money and management. We dive into what states and communities can do to build sustainable tech ecosystems, how to keep startups from relocating once they scale, and why the “people strategy” is the missing piece in most economic development plans. If you’re a founder, investor, policy leader, or someone building beyond the usual tech hubs, this conversation with David Blivin is a practical roadmap for turning innovation into real companies and real jobs. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH DAVID BLIVIN Linkedin: https://www.linkedin.com/in/dblivin Cottonwood Technology Fund: cottonwood.vc/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ #DavidBlivin #TheCovertCodePodcast #VentureCapital #Innovation #StartupEcosystems #HardTech #TechCommercialization #EconomicDevelopment #BeyondSiliconValley

Feb 13, 202649 min

S1 Ep 102Ashton Cudjoe: How AI is Revolutionizing Education | The Covert Code Podcast | EP 102

Before we were all talking about AI, Ashton Cudjoe was already using it to change education. In this episode of The Covert Code Podcast, I sit down with Ashton Cudjoe, founder and CEO of Hawaii Medical College, to explore how AI workflows are revolutionizing education—and how Ashton is pioneering its use at HMI. Ashton discusses how his school has implemented AI-driven chatbots and voice assistants to streamline operations, increase student engagement, and boost conversion rates by 30%. He explains how AI is enhancing the learning experience for students while maintaining the necessary human connection in education. We dive into the future of education, AI’s role in teaching, and how to strike the right balance between human interaction and automation. If you’re in education, tech, or simply curious about how AI will shape the future of learning, this episode offers fresh perspectives and actionable insights. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH ASHTON CUDJOE Website: https://hmi.edu LinkedIn: https://www.linkedin.com/in/ashton-cudjoe 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/

Feb 6, 202639 min

S1 Ep 101Gina Riley: Why Being Qualified Isn’t Enough to Get Hired Anymore | Covert Code | EP 101

Why isn’t being qualified enough to land a job anymore? In this episode of The Covert Code Podcast, I sit down with Gina Riley, executive career coach, international speaker, Forbes Coaches Council member, and author of Qualified Isn’t Enough: Develop Your Story, Land the Interview, Win the Job. Gina Riley is the creator of the Career Velocity® System, a proven framework helping professionals navigate career transitions, age bias, oversaturated job markets, and the realities of AI-driven hiring. With a background in HR, executive search, and leadership coaching, Gina helps job seekers move beyond résumés and build relevance through storytelling, presence, and strategy. In this conversation, we explore why easy-apply job searching doesn’t work, how the hidden job market really functions, what executive presence signals to hiring teams, and how professionals can stay competitive in a rapidly changing workforce. If you’re questioning your next career move, navigating layoffs, or feeling stuck despite being highly qualified, this episode with Gina Riley offers clarity, tools, and a path forward. ✨ CONNECT WITH GINA RILEY Website: https://ginarileyconsulting.com/ LinkedIn: https://www.linkedin.com/in/ginariley/ X (Twitter): https://x.com/atGinaRiley 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with companies including Microsoft, Apple, and IBM, and leads Covert Communication, Hawai‘i’s largest digital agency.

Jan 30, 202639 min

S1 Ep 100Katie Goar: Leadership That Lifts, Not Labels | The Covert Code 100th Episode!

🎉 CELEBRATING 100 EPISODES! 🎉 What better way to mark this milestone than with a conversation about leadership that truly transforms lives? In this special 100th episode of The Covert Code Podcast, I sit down with Katie Goar, President of Quadel and a nationally recognized leader in affordable housing and community development. In 2024, Katie took the TEDx stage to share a powerful message about why a hand up—not a handout—can change lives. She's also the host of ChangeMakers, a Forbes partnership podcast spotlighting innovators reshaping the housing landscape. Katie's work is deeply personal. At just 11 years old, she experienced housing instability—an early chapter that shaped her perspective but never defined her future. Discover why secure housing creates opportunity, how lived experience transforms into purposeful leadership, and how our past can help us craft a stronger, more inclusive future for others. Whether you're in community development, leadership, or simply seeking to understand how personal challenges become catalysts for systemic change, Katie's insights will transform how you think about lifting others without labeling them. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH KATIE GOAR Website: https://katiegoar.com/ LinkedIn: https://www.linkedin.com/in/katiegoar/ Quadel: https://quadel.com/ ChangeMakers Podcast: [Podcast link if available] 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ #TheCovertCodePodcast #100Episodes #AffordableHousing #LeadershipWithPurpose #CommunityDevelopment #HandUpNotHandout #ChangeMakers #HousingStability #InclusiveLeadership #TEDxSpeaker

Jan 23, 202648 min

S1 Ep 99Tony Martignetti: Leading with Fire—Turning Your Past into Purpose | The Covert Code | EP 99

What if your greatest challenges could become your most powerful leadership tools? In this episode of The Covert Code Podcast, I sit down with Tony Martignetti—change catalyst, bestselling author of "The Campfire Lessons" and "Climbing the Right Mountain," global keynote speaker, coach, and host of The Virtual Campfire Podcast. As Founder and Chief Illumination Officer of Inspired Purpose Partners, Tony helps tech leaders and change-makers create impact without burning out. Recognized as a LinkedIn Top Voice and advisor to Fortune 500 executives across five continents, Tony combines business strategy with deep curiosity to help leaders integrate their past "flashpoints" and navigate change with purpose and clarity. Discover how to transform painful experiences into powerful leadership assets, why understanding your flashpoints prevents burnout, and how purpose-driven change creates sustainable impact. Whether you're leading through transformation, preventing team burnout, or seeking to turn your own challenges into catalysts for growth, Tony's insights will illuminate the path from surviving to thriving. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH TONY MARTIGNETTI Website: https://www.inspiredpurposecoach.com/ LinkedIn: https://www.linkedin.com/in/tonymartignett1/ Instagram: https://www.instagram.com/inspiredpurposecoach Facebook: https://www.facebook.com/tony.martignett1 Twitter/X: https://x.com/TonyMartignett1 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ #TheCovertCodePodcast #PurposeDrivenLeadership #BurnoutPrevention #ChangeLeadership #LeadershipFlashpoints #InspiredPurpose #TransformationalLeadership #LeadershipClarity #ImpactWithoutBurnout #TechLeadership

Jan 16, 202639 min

S1 Ep 98Chauhan's Course: Leading with Clarity When the Path Isn't Clear | Covert Code | EP 98

What does it take to lead with confidence when the world keeps shifting and the path forward isn't clear? In this episode of The Covert Code Podcast, I sit down with Dave Chauhan—author of "Captain, Set Sail," founder of The Nautical Leadership Model™, and co-founder of Purple Spark Advisory. Discover how Dave helps leaders navigate change with clarity, courage, and purpose, using maritime principles to guide modern leadership challenges. Learn why uncertainty doesn't have to mean paralysis, how to set a clear course when the waters are choppy, and why purpose-driven leadership is the compass that keeps organizations on track through turbulent times. Whether you're steering a startup, managing a team through transformation, or simply seeking to lead more confidently in unpredictable environments, Dave's nautical approach to leadership will provide the navigation tools you need to chart your course with conviction. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH DAVE CHAUHAN Website: https://www.davechauhan.com/ LinkedIn: https://www.linkedin.com/in/davechauhan/ Instagram: https://www.instagram.com/realdavechauhan/ Facebook: https://www.facebook.com/realdavechauhan/ YouTube: https://www.youtube.com/@realdavechauhan 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/

Jan 9, 202657 min

S1 Ep 97The Meador Method: Podcasting as Your Authority Amplifier | The Covert Code | EP 97

What if your voice could become your most powerful business development tool? In this episode of The Covert Code Podcast, I sit down with Dennis "DM" Meador, CEO & Founder of The Legal Podcast Network, who's helping attorneys build authority and scale their personal brands through strategic podcasting, positioning, and consistent content. Discover why podcasting remains one of the most underused yet effective marketing tools available today, how audio content builds trust at scale in ways other media can't, and the specific strategies that any business professional can leverage to establish thought leadership and generate real business growth. Learn the positioning frameworks that turn podcast listeners into clients, why consistency matters more than perfection, and how to create content that actually converts. Whether you're considering launching a podcast or looking to maximize your existing show's impact, Dennis's insights will transform how you think about audio content as a growth engine for your business. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH DENNIS MEADOR LinkedIn: https://www.linkedin.com/company/the-legal-podcast-network Instagram: https://www.instagram.com/legalpodcastnetwork.lawyer Facebook: https://www.facebook.com/p/The-Legal-Podcast-Network-61555141202856/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it - Connect with our guests and continue the conversation

Jan 2, 202643 min

S1 Ep 96Devra's Canvas: Painting Life with Creativity, Community & Purpose | The Covert Code | EP 96

What does it really mean to live well in today's fast-paced world? In this episode of The Covert Code Podcast, recorded from my Oahu battleship, I sit down with Devra Wathen, a Honolulu-based creative who brings a grounded, real-world perspective on authenticity, intentional living, and the power of meaningful connection. Discover how creativity, connection, and intention shape the way we show up, contribute, and create lives of genuine vibrancy. Learn about the pivotal moments that shaped Devra's journey, the daily habits that keep life meaningful, and why community and creativity aren't luxuries—they're essential ingredients for human flourishing. Whether you're seeking more purpose in your work, deeper connections in your relationships, or simply a more intentional approach to daily life, Devra's insights will remind you that living well is an art form we can all cultivate. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH DEVRA WATHEN Facebook: https://www.facebook.com/devra.wathen/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: Subscribe for weekly episodes featuring business leaders and innovators Share this episode with someone who needs to hear it Connect with our guests and continue the conversation

Dec 26, 202540 min

S1 Ep 95Jack's Peak Mind: Optimizing Athletes and Executives from Within | Covert Code | EP 95

What if elite athletes and business leaders had access to a healing methodology that bridges rapid recovery with long-term performance resilience? In this episode of The Covert Code Podcast, recorded from my Oahu battleship, I sit down with Jack Fonderwhite, National Board Certified Diplomat of Acupuncture, electro-acupuncture specialist, and creator of the Peak Mind Method. Discover the innovative, evidence-based techniques Jack developed to help elite performers in sports and business become their best selves—from rapid concussion recovery to healing chronic pain, improving neurological function, and creating mental clarity. Learn why traditional acupuncture wasn't enough for high performers, how Jack's time in Japan as a multi-sport athlete shaped his approach, and why Western neurophysiology combined with Eastern medicine creates unprecedented results. Whether you're an athlete, entrepreneur, or high performer seeking competitive edge from the inside out, Jack's insights into human optimization will transform how you think about healing and performance enhancement. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH JACK FONDERWHITE Website: https://jackupuncture.com/ LinkedIn: https://www.linkedin.com/in/jackupuncture/ Instagram: https://www.instagram.com/jackupuncturehi Facebook: https://www.facebook.com/jackupuncturehi 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it - Connect with our guests and continue the conversation #TheCovertCodePodcast #PeakPerformance #Acupuncture #HumanOptimization #SportsRecovery #PerformanceHealing #PeakMindMethod #ElitePerformance #NeurologyOptimization #BusinessWellness

Dec 19, 202518 min

S1 Ep 94Raj's Reset: The 90-Second Sleep Revolution for Leaders | The Covert Code | EP 94

What if a 90-second strategy could transform your sleep, reduce stress, and unlock your full potential? In this episode of The Covert Code Podcast, recorded from my Oahu battleship, I sit down with Raj Khedun, London-based wellness and relationship coach, transformation expert, and manager at Keep Fit Kingdom—an organization on a mission to help one billion people live to 100 with joy and vitality. For the past 15 years, Raj has been unlocking human potential, and he's the creator of the 3.3 Insomnia Hack, a revolutionary 90-second rapid strategy that helps reduce and ease insomnia, stress, and anxiety. Discover why sleep is the ultimate performance enhancer for business leaders, how chronic stress sabotages decision-making and growth, and why addressing these foundational wellness issues isn't optional—it's critical for sustainable success. Learn practical strategies for transforming your sleep quality, managing entrepreneurial stress, and building the physical and mental resilience that high-performance requires. Whether you're battling insomnia, managing stress, or simply seeking to optimize your potential, Raj's insights will transform your approach to wellness and business performance. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH RAJ KHEDUN 3.3 Insomnia Hack: https://33insomniahack.com/ Keep Fit Kingdom: https://keepfitkingdom.com/ Instagram: https://www.instagram.com/the_3.3_insomnia_hack/ LinkedIn: https://www.linkedin.com/in/raj-khedun-b7b83ba9/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it - Connect with our guests and continue the conversation #TheCovertCodePodcast #SleepOptimization #InsomniaHack #StressManagement #HumanPotential #WellnessCoaching #BusinessWellness #PerformanceOptimization #HealthyLeadership #SleepHacking

Dec 12, 202537 min

S1 Ep 93Witty's Wisdom: Why Books Still Build the Biggest Brands | The Covert Code | EP 93

What if your expertise could become your most powerful business asset—amplified through the pages of a published book? In this episode of The Covert Code Podcast, I sit down with Adam Witty, 6x author, speaker, consultant, and Founder & CEO of Advantage—the authority company. As the driving force behind Forbes Books and numerous other award-winning imprints, Adam has transformed publishing from a spare-bedroom startup into a global authority-building machine, empowering thousands of leaders to turn their ideas into influence. Discover how publishing at scale creates unprecedented credibility, why a book is still the ultimate business card for executives and entrepreneurs, and how Adam's system helps leaders bypass traditional publishing barriers to establish themselves as industry authorities. Learn the strategies behind building personal brands through content, why authority equals revenue, and how the right book can open doors that decades of marketing can't. Whether you're a consultant, entrepreneur, or executive looking to amplify your influence, Adam's insights will transform how you think about publishing as a business growth strategy. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH ADAM WITTY Website: https://adamwitty.com/ LinkedIn: https://www.linkedin.com/in/adamwitty/ Advantage | Forbes Books: [Company website if available] 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it - Connect with our guests and continue the conversation #TheCovertCodePodcast #AuthorityBuilding #Publishing #ForbesBooks #BusinessAuthority #PersonalBranding #ThoughtLeadership #BookPublishing #ExecutiveAuthority #ContentStrategy

Dec 5, 202545 min

S1 Ep 92RJ's Revolution: From $14M to $250M Through AI-Powered Leadership | The Covert Code | EP 92

What does it take to grow a company from $14 million to over $250 million in assets—and then pioneer AI-driven business transformation for other leaders? In this episode of The Covert Code Podcast, I sit down with RJ Grimshaw, American business leader, entrepreneur, and executive coaching expert who's at the forefront of AI-powered leadership. As the former President and CEO of UniFi Equipment Finance, RJ proved his ability to scale businesses exponentially. Now, through TheAICEO.ai and Able Leadership, he's guiding executives on how to leverage artificial intelligence to accelerate growth and build stronger, more resilient organizations. Discover how AI is reshaping leadership decision-making, why traditional management approaches are becoming obsolete, and how forward-thinking leaders can harness intelligent systems to create competitive advantages that were impossible just years ago. Whether you're a CEO, entrepreneur, or aspiring leader, RJ's insights will transform how you think about the intersection of leadership and technology. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH RJ GRIMSHAW Website: https://rjgrimshaw.com/ LinkedIn: https://www.linkedin.com/in/rjgrimshaw/ Instagram: https://www.instagram.com/rj_grimshaw 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it - Connect with our guests and continue the conversation #TheCovertCodePodcast #AILeadership #BusinessTransformation #ExecutiveCoaching #AIStrategy #BusinessGrowth #LeadershipDevelopment #ArtificialIntelligence #ScalingBusiness #FutureOfLeadership

Nov 28, 202543 min

Rev. Kevin T. Taylor: Faith, Finance & Strategy—Leading with Purpose | The Covert Code | EP 91

What happens when faith meets finance and strategy aligns with purpose? In this episode of The Covert Code Podcast, I sit down with Rev. Kevin T. Taylor—faith-driven executive, author of "A Charge to Keep," pastor, and coach for mission-driven leaders. Discover how Kevin's two decades of experience in education, nonprofit strategy, and organizational growth have taught him to help leaders create lasting impact by aligning purpose with performance. Learn the immutable leadership lessons that bridge the worlds of faith and business, why mission-driven organizations need both heart and strategy, and how to lead with conviction while delivering measurable results. Whether you're leading a nonprofit, building a faith-based organization, or simply seeking to infuse your work with deeper purpose, Kevin's insights will transform how you think about leadership that matters. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri 📚 GET KEVIN'S BOOK: A Charge to Keep: Immutable Leadership Lessons Amazon: https://www.amazon.com/Charge-Keep-Immutable-Leadership-Lessons/dp/B0FKLRLMGC Author Website: https://revkttaylor.com/a-charge-to-keep ✨ CONNECT WITH REV. KEVIN T. TAYLOR Website: https://revkttaylor.com/ LinkedIn: https://www.linkedin.com/in/revkttaylor/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it - Connect with our guests and continue the conversation #TheCovertCodePodcast #FaithBasedLeadership #PurposeDrivenLeadership #NonprofitStrategy #MissionDrivenLeaders #FaithAndBusiness #OrganizationalGrowth #LeadershipPurpose #ImpactLeadership #FaithInBusiness

Nov 21, 202546 min

S1 Ep 90John Pitre: NFTs, Mystery & The Artopia Revolution | Covert Code Podcast | EP 90

What happens when fine art meets blockchain technology? In this special anniversary episode of The Covert Code Podcast, recorded from John Pitre's beautiful Oahu home, I reunite with the visionary artist and engineer who was featured at the very beginning of our podcast journey. A year ago, we discussed the potential of NFTs—and now John returns to reveal the launch of Artopia NFT, a safe haven for investors and artists navigating the bold new world of non-fungible tokens. Discover how John's art has become a hedge against inflation alongside gold and real estate, why NFTs represent more than just digital collectibles, and how Artopia is creating a trusted platform for this revolutionary intersection of art, technology, and investment. Whether you're an artist, investor, or simply curious about the future of digital assets, this conversation will demystify NFTs and reveal their true potential. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH JOHN PITRE John Pitre Art: https://johnpitre.com/ Artopia NFT: https://artopianft.com/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: Subscribe for weekly episodes featuring business leaders and innovators Share this episode with someone who needs to hear it Connect with our guests and continue the conversation #TheCovertCodePodcast #NFTs #DigitalArt #Blockchain #CryptoArt #ArtopiaNFT #ArtInvestment #NonFungibleTokens #DigitalAssets #ArtAndTechnology

Nov 14, 202522 min

S1 Ep 89Mary's Mission: Transforming Fear into Fearless Retirement | The Covert Code | EP 89

What if your biggest retirement obstacle isn't numbers—but emotions? In this episode of The Covert Code Podcast, I sit down with Mary Clements Evans, Forbes Books author of "Emotionally Invested: Outsmart Fearless Retirement" and founder of Evan's Wealth Strategies. Discover how Mary revolutionizes retirement planning by blending financial strategy with emotional intelligence, helping clients uncover their "Money Why" and conquer triggers like FOMO and the fear of running out. Learn why understanding your emotional relationship with money matters more than any investment portfolio, and how to design a retirement plan that actually fits your life—not someone else's template. Whether you're decades from retirement or already there, Mary's approach will transform money conversations from stressful to empowering. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH MARY CLEMENTS EVANS Website: https://maryclementsevans.com LinkedIn: https://www.linkedin.com/in/mary-clements-evans-098538 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: Subscribe for weekly episodes featuring business leaders and innovators Share this episode with someone who needs to hear it Connect with our guests and continue the conversation

Nov 7, 202541 min

S1 Ep 88Alex Herrera is Building Family Legacy | The Covert Code | EP 88

What does it take to build a lasting family legacy across multiple industries—from automotive to healthcare, solar, taxes, and beyond? In this episode of The Covert Code Podcast, I sit down with Alex Herrera, a serial entrepreneur whose dedication to community and family drives everything he does. Discover Alex's remarkable journey from his automotive roots with Midas and Meineke franchises in Texas to building a thriving 30-year automotive legacy in Arizona's Scottsdale Airpark—the only Costco certified service center with five-star ratings across the board. Learn how finding the right partner, closing the door on your past, and expanding beyond your comfort zone can transform you from passionate technician to multi-industry entrepreneur. Whether you're building your first business or your fifth, Alex's insights on legacy, family, and strategic diversification will inspire your entrepreneurial journey. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH ALEX HERRERA Website: https://ac.company/ LinkedIn: linkedin.com/in/atzael-herrera-84223436 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it - Connect with our guests and continue the conversation #TheCovertCodePodcast #FamilyLegacy #SerialEntrepreneur #MultiIndustryBusiness #AutomotiveBusiness #EntrepreneurialJourney #BusinessDiversification #CommunityLeadership #LegacyBuilding #ArizonaEntrepreneur

Oct 31, 202533 min

S1 Ep 86Rey's Roadmap: Navigating the Fast Lane to Luxury Success | The Covert Code | EP 87

What does it take to rise from humble beginnings to building luxury brands in both real estate and automotive? In this episode of The Covert Code Podcast, I sit down with Rey Wolmers—eXp real estate broker and Luxury Automotive Consultant at Velocity Honolulu. Discover Rey's remarkable journey from working multiple jobs to creating lifestyle experiences in Hawaii's most exclusive markets. Learn how he bridges the worlds of luxury real estate and high-end automotive, the mindset shifts that transformed his career, and why understanding lifestyle—not just selling products—is the key to success in premium markets. Whether you're in real estate, automotive, or any luxury industry, Rey's story of resilience and strategic brand-building will inspire you to elevate your own approach to business. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH REY WOLMERS Website: www.aloharey.com Instagram: @Rey_Wolmers LinkedIn: linkedin.com/in/reywolmers Email: [email protected] 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it- - Connect with our guests and continue the conversation #TheCovertCodePodcast #LuxuryRealEstate #AutomotiveConsulting #EntrepreneurJourney #LuxuryBrands #RealEstateSuccess #LuxuryLifestyle #BusinessResilience #HawaiiRealEstate #SuccessStory

Oct 24, 202525 min

S1 Ep 86John Petrocelli: The Power of Livestreaming and Brand Experiences | Covert Code | EP 86

What happens when livestreaming stops being a broadcast and becomes an immersive brand experience? In this episode of The Covert Code Podcast, I sit down with John Petrocelli, Founder and CEO of Bulldog DM—the world's leading premium livestream studio. Discover how John has pioneered groundbreaking live events for iconic brands like Apple, Netflix, and Coca-Cola, transforming how audiences connect with companies in real-time. Learn the evolution of livestreaming from basic video to experiential storytelling, and why the brands that master immersive digital experiences will dominate audience engagement in the years ahead. Whether you're a marketer, brand leader, or content creator, John's insights will revolutionize how you think about connecting with audiences in the digital age. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing • Amazon: https://rb.gy/wrht8 • Barnes & Noble: https://rb.gy/vwev0a • Target: https://rb.gy/jhpxri ✨ CONNECT WITH JOHN PETROCELLI • LinkedIn: https://www.linkedin.com/in/johnpetrocelli/ • Company Website: https://bulldogdm.com/ 🎧 LISTEN ON ALL PLATFORMS: • Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 • Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code • iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ • YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: • Website: https://thecovertcode.com/ • Instagram: https://www.instagram.com/covertcodeofficial • Facebook: https://www.facebook.com/thecovertcode • LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: • The Covert Code: https://thecovertcode.com/ • Anna Covert: https://annacovert.com/ • Covert Communication: https://covertcommunication.com/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: • Subscribe for weekly episodes featuring business leaders and innovators • Share this episode with someone who needs to hear it • Connect with our guests and continue the conversation #TheCovertCodePodcast #Livestreaming #BrandExperiences #DigitalMedia #LiveEvents #BrandStorytelling #ImmersiveExperiences #ContentCreation #DigitalEngagement #LivestreamingPodcast

Oct 17, 202536 min

S1 Ep 85Jack Burleigh: The Future of Data Integrity and Lead Generation | The Covert Code | EP 85

What separates a $350K/month data operation from companies struggling with lead quality? In this episode of The Covert Code Podcast, I sit down with Jack Burleigh, VP of Sales at US Marketing Group—a company I've trusted as a data partner for years. Jack pulls no punches as he reveals the unfiltered truth about data integrity, lead quality, and why trust will determine which companies dominate the future of marketing. With over five years selling aged solar data to 150+ companies monthly, Jack shares insights on safeguarding data, improving lead conversion, and building the kind of transparency that turns skeptical prospects into long-term partners. If you're tired of empty promises and want the straight truth about what makes data actually work, this conversation will transform your approach to lead generation. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH JACK BURLEIGH Jack's Website: https://www.jackburleigh.me/ Facebook: https://www.facebook.com/jack.burleigh.16/ Linkedin: linkedin.com/in/jack-burleigh-362882141 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: Subscribe for weekly episodes featuring business leaders and innovators Share this episode with someone who needs to hear it Connect with our guests and continue the conversation #TheCovertCodePodcast #DataIntegrity #LeadGeneration #DataQuality #MarketingData #SolarLeads #B2BLeads #DataTrust #LeadQuality #MarketingGrowth

Oct 10, 202524 min

Perry's Playbook: Building Companies That Outlive Their Founders | The Covert Code | EP 84

What does it take to build a company that thrives long after its founder steps away? In this episode of The Covert Code Podcast, I sit down with Perry Kaufman—Strategic Advisor to founder-led companies and founder of PSK Consulting. With experience guiding hundreds of businesses through finance, operations, and growth challenges, Perry shares invaluable insights on strategic planning, succession strategies, and the critical decisions that separate companies that fade from those that endure for generations. Whether you're a founder planning your exit, scaling your business, or building for legacy, Perry's expertise will transform how you think about sustainable growth and leadership transition. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: ⁠https://rb.gy/wrht8⁠ Barnes & Noble: ⁠https://rb.gy/vwev0a⁠ Target: ⁠https://rb.gy/jhpxri⁠ ✨ CONNECT WITH PERRY KAUFMAN LinkedIn: ⁠https://www.linkedin.com/in/perrykaufman/ ⁠Company Website: ⁠https://perryskaufman.com/⁠ 🎧 LISTEN ON ALL PLATFORMS: Spotify: ⁠https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b⁠Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615⁠Amazon Music: ⁠https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code⁠iHeart Radio: ⁠https://www.iheart.com/podcast/269-the-covert-code-269144900/⁠YouTube Music: ⁠https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q⁠ 🌐 FOLLOW THE COVERT CODE: Website: ⁠https://thecovertcode.com/⁠Instagram: ⁠https://www.instagram.com/covertcodeofficial⁠Facebook: ⁠https://www.facebook.com/thecovertcode⁠LinkedIn: ⁠https://www.linkedin.com/company/covert-code-official/⁠ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: ⁠https://thecovertcode.com/⁠Anna Covert: ⁠https://annacovert.com/⁠Covert Communication: ⁠https://covertcommunication.com/⁠Reactium: ⁠https://reactium.io/⁠ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: Subscribe for weekly episodes featuring business leaders and innovatorsShare this episode with someone who needs to hear itConnect with our guests and continue the conversation #TheCovertCodePodcast #StrategicPlanning #SuccessionPlanning #FounderLedCompanies #BusinessLegacy #PerryKaufman #PSKConsulting #BusinessGrowth #LeadershipTransition #EntrepreneurshipPodcast

Oct 3, 202532 min

S1 Ep 83🎙️ Island Innovation Meets Mainland Marketing: AdWest 2025's Pacific Vision | The Covert Code Podcast | EP 83

Discover the future of advertising leadership with Paul Lam, President of Media Buy Paul, LLC and 15-year Governor of AAF District 13, as he reveals how Hawai'i's creative community is shaping the Western advertising landscape. Learn why AdWest 2025 represents a pivotal moment for media strategy, how the Pele Awards celebrate Pacific creativity, and what it means when island innovation leads mainland marketing evolution across five Western U.S. districts. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Paul Lam: https://www.linkedin.com/in/paul-lam-25a4966/ Adwest: https://adwest.aafwesternregion.org/2025/#about BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8

Sep 26, 202542 min

S1 Ep 82Franni's Findings: The Science of Marketing Measurement | The Covert Code | EP 82

Uncover the hidden truth behind your marketing data with Franni G., Director of Measurement at VEVO, as she reveals why most companies are making decisions based on flawed attribution models. Discover how data integrity transforms marketing strategies from guesswork into precision science, and learn the complex art of lead attribution that separates authentic brands from those built on shaky foundations. Perfect for marketers drowning in data but starving for insights. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Franni: https://www.linkedin.com/in/franni-s-99b694 BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #DataIntegrity #MarketingAttribution #DataMeasurement #DigitalMarketing #MarketingAnalytics #LeadAttribution #DataScience #MarketingROI #BrandAuthenticity #MarketingPodcast

Sep 19, 202548 min

S1 Ep 81The Jay Young Playbook: Winning in Oil & Gas | The Covert Code | EP 81

Discover the evolving landscape of energy investing with Jay R. Young, founder & CEO of King Operating Corporation and Amazon #1 bestselling author of "The Upside of Oil and Gas Investing." Learn how three decades of strategic foresight in the energy sector, combined with experience from Tiger 21 and even ownership in the World Series Champion Texas Rangers, creates a unique perspective on redefining energy investment strategies for tomorrow's market realities. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Listen To The "Jay Young Show":https://kingoperating.com/thejayyoungshow/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #EnergyInvesting #OilAndGas #EnergyFuture #InvestmentStrategy #EnergyEntrepreneur #StrategicInvesting #EnergyLeadership #OilInvesting #EnergyInnovation #InvestmentPodcast

Sep 12, 202535 min

S1 Ep 80🎙️ The Family Formula: Building Business Legacy Through Relationships | The Covert Code Podcast | EP 80

Discover the power of family-centered business philosophy with Gina Gennette, CEO and driving force behind Best Payment Solutions, Inc. Learn how 20+ years of prepaid payment innovation has taught her that the strongest businesses operate like tight-knit families. Explore innovative rebate, referral, and review programs that transform client relationships from transactions into lasting partnerships, and why treating your team, clients, and partners as family creates unprecedented loyalty and growth. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Learn About Best Payment Solutions: http://bestpayment.solutions/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #FamilyBusiness #PaymentSolutions #BusinessFamily #ClientRelationships #PrepaidPayments #BusinessLoyalty #CorporateIncentives #BusinessRelationships #EntrepreneurialFamily #BusinessPodcast

Sep 5, 202533 min

S1 Ep 79🎙️ The Magic of Marketing: Turning Stories into Sales Spells | The Covert Code Podcast | EP 79

Experience marketing magic with Jimi Gibson, VP of Brand Communication at seven-time Inc. 5000 winner Thrive Internet Marketing Agency. Discover how a former professional magician transformed sleight of hand into storytelling mastery that converts audiences into customers. Learn the psychological principles behind persuasive narratives and authentic branding that have helped over 1,000 active clients achieve remarkable growth through the art of strategic storytelling. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Jimi:https://www.linkedin.com/in/jimi-gibson/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #StorytellingMarketing #BrandCommunication #PersuasiveStorytelling #MarketingMagic #AuthenticBranding #ConversionOptimization #BrandStorytelling #MarketingStrategy #DigitalStorytelling #StorytellingPodcast

Aug 29, 202542 min

S1 Ep 78Breaking the Tech Glass Ceiling: Innovation Through Inclusion | The Covert Code Podcast | EP 78

Transform your understanding of tech innovation with Brenda Darden Wilkerson, President & CEO of AnitaB.org and Forbes tech contributor. Discover how driving equity isn't just about doing good—it's about unlocking unprecedented innovation potential. Learn from a trailblazing leader who's spent her career proving that diverse teams don't just perform better, they revolutionize entire industries. From education foundations to global tech initiatives, Brenda reveals why "Pockets for all" represents more than accessibility—it's the future of inclusive design. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Brenda: linkedin.com/in/brenda-darden-wilkerson BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #TechEquity #InclusiveInnovation #WomenInTech #TechInclusion #DiversityInTech #SocialJustice #TechLeadership #AccessibilityTech #TechForGood #InclusionPodcast

Aug 22, 202544 min

S1 Ep 77Dr. Orlando's Operating System: Running Sales on AI Power | The Covert Code | EP 77

Enter the future of enterprise sales with Dr. Alexander M. Orlando, Co-Founder and Chief Revenue Strategist at Ai Labs Corporation. Discover how 25+ years of complex technology sales experience is being revolutionized by AI, AGI, and ASI technologies. Learn why traditional sales approaches are becoming obsolete and how intelligent systems are creating unprecedented opportunities for market leadership and revenue generation. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Dr. Alexander M. Orlando: https://www.linkedin.com/in/alexander-m-orlando/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #AISales #EnterpriseGrowth #DigitalTransformation #RevenueStrategy #SalesAutomation #ArtificialIntelligence #SalesTech #BusinessAI #TechSales #AIPodcast

Aug 15, 202547 min

S1 Ep 76The Apolinski Advantage: Bold Content That Builds Empires | The Covert Code Podcast | EP 76

Step into the future of brand messaging with Lisa Apolinski, America's Digital Content Futurist and founder of 3 Dog Write. Discover how bold content strategies have generated over $1.5 billion in client revenue and why most brands are still playing it dangerously safe. Learn from the Forbes and New York Times featured author of five books how to craft messages that don't just get noticed—they create lasting legacy and unshakeable authority in your industry. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Lisa: https://www.linkedin.com/in/lisaapolinski/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #BrandMessaging #ContentStrategy #DigitalContent #BrandAuthority #ContentMarketing #BrandLegacy #BusinessMessaging #ContentFuturist #BrandBuilding #ContentPodcast

Aug 8, 202545 min

S1 Ep 75Gen-Z Marketing Revolution: From Island Dreams to Global Brands | The Covert Code Podcast | EP 75

Discover the marketing evolution that's reshaping how brands connect with digital natives. Learn how authentic storytelling, cultural sensitivity, and digital-first strategies are transforming brand engagement from Maui's beaches to Milan's runways. Perfect for marketers struggling to connect with younger audiences and brands seeking genuine cultural resonance in the digital age. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #GenZMarketing #DigitalNatives #AuthenticBranding #CulturalMarketing #BrandStorytelling #SocialMediaStrategy #YouthMarketing #DigitalStrategy #BrandEvolution #MarketingPodcast

Aug 1, 202525 min

S1 Ep 74Fisher's Fortune: The Billion-Dollar Innovation Formula | The Covert Code | EP 74

Witness entrepreneurial mastery with Itzhak Fisher, serial entrepreneur and founder of Pereg Ventures, whose ventures have generated over $2.5 billion in combined value. Discover how the architect behind RSL Communications' $1.5B revenue and Delta Three's $1B IPO transforms innovative ideas into world-changing enterprises. Learn from his Amazon bestseller "The Courage to Continue" how family legacy, global vision, and unwavering resilience create businesses that don't just profit—they transform entire nations, including his groundbreaking work in Rwanda. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Itzhak: https://www.linkedin.com/in/itzhak-fisher-95484633/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #SerialEntrepreneur #Innovation #GlobalImpact #ScalingBusiness #EntrepreneurialResilience #VentureCapital #BusinessLegacy #GlobalEnterprise #InnovationStrategy #EntrepreneurshipPodcast

Jul 25, 202535 min

S1 Ep 73Love, Learn, Play: Unlocking Human Potential in Business w/ Akhil Gupta | Covert Code | EP 73

Journey from Blackstone boardrooms to human potential breakthroughs with Akhil Gupta, founder of Universal Enlightenment & Flourishing and author of "Bridges Across Humanity." Discover how a former Senior Managing Director transformed Harvard's Advanced Leadership Initiative insights into a global mission for human flourishing. Learn the revolutionary "Love, Learn, Play" framework that's bridging ancient wisdom with cutting-edge research to unlock unprecedented business and personal success. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Akhil: https://www.linkedin.com/in/akhil-gupta-313a9aa0/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #HumanFlourishing #ConsciousLeadership #BusinessWisdom #HumanPotential #LeadershipEvolution #MindfulBusiness #WisdomInBusiness #HarvardLeadership #BusinessPhilosophy #LeadershipPodcast

Jul 18, 202557 min

David's Digital Stethoscope: Listening to Healthcare's Marketing Heartbeat | The Covert Code | EP 72

Experience healthcare marketing transformation through the eyes of David Sanchez, RN and dual CEO of Digitalis Medical and Miracle Recovery. Discover how 16+ years of emergency room experience shaped a revolutionary approach to healthcare brand building. Learn how AI innovation meets medical compliance, and why the future of healthcare marketing requires both clinical insight and digital mastery. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With David Sanchez, RN: https://www.linkedin.com/in/davidsanchezrn/ Learn About Digitalis Medical: https://www.linkedin.com/company/digitalismedical/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #HealthcareMarketing #MedicalMarketing #HealthcareAI #DigitalHealth #MedicalCompliance #HealthcareBranding #NurseEntrepreneur #HealthcareInnovation #MedicalTech #HealthcarePodcast

Jul 11, 202524 min

S1 Ep 71From Landscapes to Leadership: Cynthia Montgomery's Remote Vision | The Covert Code | EP 71

Discover the architectural approach to remote workforce design with Cynthia Montgomery, founder and CEO of Montgomery Robbins, Inc. Learn how the design and architecture industry pioneer has reimagined collaboration without walls, creating productive virtual teams that maintain creative excellence. Perfect for leaders navigating remote work challenges, creative professionals adapting to distributed teams, and anyone seeking to architect a thriving remote culture. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Cynthia: https://montgomeryrobbins.com/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #RemoteWorkforce #RemoteLeadership #DesignTeams #VirtualCollaboration #RemoteProductivity #WorkforceDesign #ArchitectureLeadership #RemoteManagement #DistributedTeams #RemoteWorkPodcast

Jul 4, 202541 min

From Sales to Success: Bronson Hill's $150M Journey | The Covert Code | EP 70

Transform your relationship with money alongside Bronson Hill, founder of Bronson Equity and host of The Mailbox Money Show, as he reveals the mental rewiring that separates wealth builders from wealth wishers. Discover how a former medical device consultant cracked the code on passive income generation, raising $20M+ and partnering in $150M worth of multifamily properties. Learn the brain-based strategies from his upcoming book "Rich Brain" that literally change how successful people think about money. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Bronson: https://bronsonequity.com/home-bronson-equity/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #WealthMindset #PassiveIncome #RealEstateInvesting #FinancialFreedom #WealthBuilding #RichBrain #MailboxMoney #MultifamilyInvesting #WealthPsychology #FinancialStrategy

Jun 27, 202537 min

S1 Ep 69Beyond Borders: Cultural Marketing with Joycelyn David | Covert Code Podcast | EP 69

Enter the borderless business era with Joycelyn David, CEO and bestselling author of "The Multicultural Mindset," as she reveals why cultural intelligence is the ultimate competitive advantage. Discover how Forward Women Network's Most Influential Filipina is transforming how global brands connect with diverse audiences. Learn why tomorrow's marketing winners won't just acknowledge cultural differences—they'll leverage them as strategic assets for exponential growth. Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Lauren: https://joycelyndavid.co/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #MulticulturalMarketing #CulturalIntelligence #GlobalBusiness #DiversityStrategy #BorderlessBusiness #CulturalMarketing #InclusiveGrowth #GlobalLeadership #MarketingFuture #CulturalStrategy

Jun 20, 202548 min

S1 Ep 68The Evolution Of Digital Marketing w/ Lauren Petrullo | The Covert Code | EP 68

Navigate the ever-shifting digital landscape with Lauren Petrullo, founder of Mongoose Media and architect of marketing evolution. Discover how successful brands adapt their strategies not just to survive algorithm changes, but to thrive in an ecosystem where yesterday's tactics become tomorrow's cautionary tales. Learn the evolutionary principles that separate marketing predators from prey in the digital jungle. Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Lauren: https://www.linkedin.com/in/laurenpetrullo/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #DigitalEvolution #MarketingDarwinism #DigitalStrategy #MarketingTrends #BusinessGrowth #DigitalTransformation #MarketingInnovation #BrandEvolution #DigitalMarketing #MarketingPodcast

Jun 13, 202551 min