The Big Picture of Authority | Forbes Books Series | The Covert Code | EP 1

Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Beth LaGuardia Cooper, President and CMO of Forbes Books, to explore the big picture of authority and brand leadership in the age of AI. As buying behavior rapidly shifts and answer engines reshape how leaders are discovered, one thing remains constant: trust is the ultimate differentiator. Beth shares: - How AI is transforming buying behavior - Why earned media matters more than ever - The rise of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) - Why leaders must become visible guides, not silent operators - How a book serves as the ultimate authority accelerant - How the Authority Maturity Model helps leaders assess and scale their impact - If 2026 is the Year of Authority, this conversation is your blueprint. Authority isn’t about being louder. It’s about being trusted. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH BETH LAGUARDIA COOPER https://www.linkedin.com/in/beth-laguardia-cooper/ https://advantagemedia.com/author/blaguardia/ Forbes Books: https://forbesbooks.com/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclaimer: Some of the links above may be affiliate links, which means we may earn a small commission if you choose to make a purchase through them at no additional cost to you. We only recommend resources we genuinely believe in and personally support.