The Covert Code
133 episodes — Page 2 of 3
S1 Ep 83🎙️ Island Innovation Meets Mainland Marketing: AdWest 2025's Pacific Vision | The Covert Code Podcast | EP 83
Discover the future of advertising leadership with Paul Lam, President of Media Buy Paul, LLC and 15-year Governor of AAF District 13, as he reveals how Hawai'i's creative community is shaping the Western advertising landscape. Learn why AdWest 2025 represents a pivotal moment for media strategy, how the Pele Awards celebrate Pacific creativity, and what it means when island innovation leads mainland marketing evolution across five Western U.S. districts. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: https://annacovert.com/ Connect With Paul Lam: https://www.linkedin.com/in/paul-lam-25a4966/ Adwest: https://adwest.aafwesternregion.org/2025/#about BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8
S1 Ep 82Franni's Findings: The Science of Marketing Measurement | The Covert Code | EP 82
Uncover the hidden truth behind your marketing data with Franni G., Director of Measurement at VEVO, as she reveals why most companies are making decisions based on flawed attribution models. Discover how data integrity transforms marketing strategies from guesswork into precision science, and learn the complex art of lead attribution that separates authentic brands from those built on shaky foundations. Perfect for marketers drowning in data but starving for insights. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: https://annacovert.com/ Connect With Franni: https://www.linkedin.com/in/franni-s-99b694 BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #DataIntegrity #MarketingAttribution #DataMeasurement #DigitalMarketing #MarketingAnalytics #LeadAttribution #DataScience #MarketingROI #BrandAuthenticity #MarketingPodcast
S1 Ep 81The Jay Young Playbook: Winning in Oil & Gas | The Covert Code | EP 81
Discover the evolving landscape of energy investing with Jay R. Young, founder & CEO of King Operating Corporation and Amazon #1 bestselling author of "The Upside of Oil and Gas Investing." Learn how three decades of strategic foresight in the energy sector, combined with experience from Tiger 21 and even ownership in the World Series Champion Texas Rangers, creates a unique perspective on redefining energy investment strategies for tomorrow's market realities. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: https://annacovert.com/ Listen To The "Jay Young Show":https://kingoperating.com/thejayyoungshow/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #EnergyInvesting #OilAndGas #EnergyFuture #InvestmentStrategy #EnergyEntrepreneur #StrategicInvesting #EnergyLeadership #OilInvesting #EnergyInnovation #InvestmentPodcast
S1 Ep 80🎙️ The Family Formula: Building Business Legacy Through Relationships | The Covert Code Podcast | EP 80
Discover the power of family-centered business philosophy with Gina Gennette, CEO and driving force behind Best Payment Solutions, Inc. Learn how 20+ years of prepaid payment innovation has taught her that the strongest businesses operate like tight-knit families. Explore innovative rebate, referral, and review programs that transform client relationships from transactions into lasting partnerships, and why treating your team, clients, and partners as family creates unprecedented loyalty and growth. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: https://annacovert.com/ Learn About Best Payment Solutions: http://bestpayment.solutions/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #FamilyBusiness #PaymentSolutions #BusinessFamily #ClientRelationships #PrepaidPayments #BusinessLoyalty #CorporateIncentives #BusinessRelationships #EntrepreneurialFamily #BusinessPodcast
S1 Ep 79🎙️ The Magic of Marketing: Turning Stories into Sales Spells | The Covert Code Podcast | EP 79
Experience marketing magic with Jimi Gibson, VP of Brand Communication at seven-time Inc. 5000 winner Thrive Internet Marketing Agency. Discover how a former professional magician transformed sleight of hand into storytelling mastery that converts audiences into customers. Learn the psychological principles behind persuasive narratives and authentic branding that have helped over 1,000 active clients achieve remarkable growth through the art of strategic storytelling. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: https://annacovert.com/ Connect With Jimi:https://www.linkedin.com/in/jimi-gibson/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #StorytellingMarketing #BrandCommunication #PersuasiveStorytelling #MarketingMagic #AuthenticBranding #ConversionOptimization #BrandStorytelling #MarketingStrategy #DigitalStorytelling #StorytellingPodcast
S1 Ep 78Breaking the Tech Glass Ceiling: Innovation Through Inclusion | The Covert Code Podcast | EP 78
Transform your understanding of tech innovation with Brenda Darden Wilkerson, President & CEO of AnitaB.org and Forbes tech contributor. Discover how driving equity isn't just about doing good—it's about unlocking unprecedented innovation potential. Learn from a trailblazing leader who's spent her career proving that diverse teams don't just perform better, they revolutionize entire industries. From education foundations to global tech initiatives, Brenda reveals why "Pockets for all" represents more than accessibility—it's the future of inclusive design. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: https://annacovert.com/ Connect With Brenda: linkedin.com/in/brenda-darden-wilkerson BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #TechEquity #InclusiveInnovation #WomenInTech #TechInclusion #DiversityInTech #SocialJustice #TechLeadership #AccessibilityTech #TechForGood #InclusionPodcast
S1 Ep 77Dr. Orlando's Operating System: Running Sales on AI Power | The Covert Code | EP 77
Enter the future of enterprise sales with Dr. Alexander M. Orlando, Co-Founder and Chief Revenue Strategist at Ai Labs Corporation. Discover how 25+ years of complex technology sales experience is being revolutionized by AI, AGI, and ASI technologies. Learn why traditional sales approaches are becoming obsolete and how intelligent systems are creating unprecedented opportunities for market leadership and revenue generation. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: https://annacovert.com/ Connect With Dr. Alexander M. Orlando: https://www.linkedin.com/in/alexander-m-orlando/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #AISales #EnterpriseGrowth #DigitalTransformation #RevenueStrategy #SalesAutomation #ArtificialIntelligence #SalesTech #BusinessAI #TechSales #AIPodcast
S1 Ep 76The Apolinski Advantage: Bold Content That Builds Empires | The Covert Code Podcast | EP 76
Step into the future of brand messaging with Lisa Apolinski, America's Digital Content Futurist and founder of 3 Dog Write. Discover how bold content strategies have generated over $1.5 billion in client revenue and why most brands are still playing it dangerously safe. Learn from the Forbes and New York Times featured author of five books how to craft messages that don't just get noticed—they create lasting legacy and unshakeable authority in your industry. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: https://annacovert.com/ Connect With Lisa: https://www.linkedin.com/in/lisaapolinski/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #BrandMessaging #ContentStrategy #DigitalContent #BrandAuthority #ContentMarketing #BrandLegacy #BusinessMessaging #ContentFuturist #BrandBuilding #ContentPodcast
S1 Ep 75Gen-Z Marketing Revolution: From Island Dreams to Global Brands | The Covert Code Podcast | EP 75
Discover the marketing evolution that's reshaping how brands connect with digital natives. Learn how authentic storytelling, cultural sensitivity, and digital-first strategies are transforming brand engagement from Maui's beaches to Milan's runways. Perfect for marketers struggling to connect with younger audiences and brands seeking genuine cultural resonance in the digital age. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: https://annacovert.com/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #GenZMarketing #DigitalNatives #AuthenticBranding #CulturalMarketing #BrandStorytelling #SocialMediaStrategy #YouthMarketing #DigitalStrategy #BrandEvolution #MarketingPodcast
S1 Ep 74Fisher's Fortune: The Billion-Dollar Innovation Formula | The Covert Code | EP 74
Witness entrepreneurial mastery with Itzhak Fisher, serial entrepreneur and founder of Pereg Ventures, whose ventures have generated over $2.5 billion in combined value. Discover how the architect behind RSL Communications' $1.5B revenue and Delta Three's $1B IPO transforms innovative ideas into world-changing enterprises. Learn from his Amazon bestseller "The Courage to Continue" how family legacy, global vision, and unwavering resilience create businesses that don't just profit—they transform entire nations, including his groundbreaking work in Rwanda. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: https://annacovert.com/ Connect With Itzhak: https://www.linkedin.com/in/itzhak-fisher-95484633/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #SerialEntrepreneur #Innovation #GlobalImpact #ScalingBusiness #EntrepreneurialResilience #VentureCapital #BusinessLegacy #GlobalEnterprise #InnovationStrategy #EntrepreneurshipPodcast
S1 Ep 73Love, Learn, Play: Unlocking Human Potential in Business w/ Akhil Gupta | Covert Code | EP 73
Journey from Blackstone boardrooms to human potential breakthroughs with Akhil Gupta, founder of Universal Enlightenment & Flourishing and author of "Bridges Across Humanity." Discover how a former Senior Managing Director transformed Harvard's Advanced Leadership Initiative insights into a global mission for human flourishing. Learn the revolutionary "Love, Learn, Play" framework that's bridging ancient wisdom with cutting-edge research to unlock unprecedented business and personal success. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: https://annacovert.com/ Connect With Akhil: https://www.linkedin.com/in/akhil-gupta-313a9aa0/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #HumanFlourishing #ConsciousLeadership #BusinessWisdom #HumanPotential #LeadershipEvolution #MindfulBusiness #WisdomInBusiness #HarvardLeadership #BusinessPhilosophy #LeadershipPodcast
David's Digital Stethoscope: Listening to Healthcare's Marketing Heartbeat | The Covert Code | EP 72
Experience healthcare marketing transformation through the eyes of David Sanchez, RN and dual CEO of Digitalis Medical and Miracle Recovery. Discover how 16+ years of emergency room experience shaped a revolutionary approach to healthcare brand building. Learn how AI innovation meets medical compliance, and why the future of healthcare marketing requires both clinical insight and digital mastery. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: https://annacovert.com/ Connect With David Sanchez, RN: https://www.linkedin.com/in/davidsanchezrn/ Learn About Digitalis Medical: https://www.linkedin.com/company/digitalismedical/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #HealthcareMarketing #MedicalMarketing #HealthcareAI #DigitalHealth #MedicalCompliance #HealthcareBranding #NurseEntrepreneur #HealthcareInnovation #MedicalTech #HealthcarePodcast
S1 Ep 71From Landscapes to Leadership: Cynthia Montgomery's Remote Vision | The Covert Code | EP 71
Discover the architectural approach to remote workforce design with Cynthia Montgomery, founder and CEO of Montgomery Robbins, Inc. Learn how the design and architecture industry pioneer has reimagined collaboration without walls, creating productive virtual teams that maintain creative excellence. Perfect for leaders navigating remote work challenges, creative professionals adapting to distributed teams, and anyone seeking to architect a thriving remote culture. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: https://annacovert.com/ Connect With Cynthia: https://montgomeryrobbins.com/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #RemoteWorkforce #RemoteLeadership #DesignTeams #VirtualCollaboration #RemoteProductivity #WorkforceDesign #ArchitectureLeadership #RemoteManagement #DistributedTeams #RemoteWorkPodcast
From Sales to Success: Bronson Hill's $150M Journey | The Covert Code | EP 70
Transform your relationship with money alongside Bronson Hill, founder of Bronson Equity and host of The Mailbox Money Show, as he reveals the mental rewiring that separates wealth builders from wealth wishers. Discover how a former medical device consultant cracked the code on passive income generation, raising $20M+ and partnering in $150M worth of multifamily properties. Learn the brain-based strategies from his upcoming book "Rich Brain" that literally change how successful people think about money. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: https://annacovert.com/ Connect With Bronson: https://bronsonequity.com/home-bronson-equity/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #WealthMindset #PassiveIncome #RealEstateInvesting #FinancialFreedom #WealthBuilding #RichBrain #MailboxMoney #MultifamilyInvesting #WealthPsychology #FinancialStrategy
S1 Ep 69Beyond Borders: Cultural Marketing with Joycelyn David | Covert Code Podcast | EP 69
Enter the borderless business era with Joycelyn David, CEO and bestselling author of "The Multicultural Mindset," as she reveals why cultural intelligence is the ultimate competitive advantage. Discover how Forward Women Network's Most Influential Filipina is transforming how global brands connect with diverse audiences. Learn why tomorrow's marketing winners won't just acknowledge cultural differences—they'll leverage them as strategic assets for exponential growth. Learn More About Anna Covert: https://annacovert.com/ Connect With Lauren: https://joycelyndavid.co/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #MulticulturalMarketing #CulturalIntelligence #GlobalBusiness #DiversityStrategy #BorderlessBusiness #CulturalMarketing #InclusiveGrowth #GlobalLeadership #MarketingFuture #CulturalStrategy
S1 Ep 68The Evolution Of Digital Marketing w/ Lauren Petrullo | The Covert Code | EP 68
Navigate the ever-shifting digital landscape with Lauren Petrullo, founder of Mongoose Media and architect of marketing evolution. Discover how successful brands adapt their strategies not just to survive algorithm changes, but to thrive in an ecosystem where yesterday's tactics become tomorrow's cautionary tales. Learn the evolutionary principles that separate marketing predators from prey in the digital jungle. Learn More About Anna Covert: https://annacovert.com/ Connect With Lauren: https://www.linkedin.com/in/laurenpetrullo/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #DigitalEvolution #MarketingDarwinism #DigitalStrategy #MarketingTrends #BusinessGrowth #DigitalTransformation #MarketingInnovation #BrandEvolution #DigitalMarketing #MarketingPodcast
S1 Ep 67Empowering Leaders for Unparalleled Growth w/ Karen McDaniel | Covert Code | EP 67
Dive deep into executive transformation with Karen McDaniel, Ph.D., founder of Empowering Executives and architect of leadership breakthroughs. Discover the psychological frameworks that turn executive challenges into catalysts for extraordinary growth. With two decades of organizational behavior expertise, KarYren reveals the hidden patterns that separate thriving leaders from those who plateau, and shares her proven methodology for unlocking dormant executive potential. Learn More About Anna Covert: https://annacovert.com/ Connect With Karen: https://www.linkedin.com/in/drkarenmcdaniel BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #ExecutiveTransformation #LeadershipPotential #OrganizationalBehavior #ExecutiveCoaching #LeadershipPsychology #PersonalDevelopment #ExecutiveGrowth #LeadershipBreakthroughs #PotentialUnlocking #ExecutivePodcast
S1 Ep 66Shattering Leadership Stereotypes: The Caribbean Revolution w/ Judy McCutcheon | Covert Code | EP 66
Meet the force of nature reshaping leadership across the Caribbean and beyond—Judy McCutcheon, author of "Unfiltered and Unapologetic" and founder of the groundbreaking Disruptive Leadership Conference. Discover how authentic, uncompromising leadership is transforming organizational cultures from the islands to the international stage. Learn why being "unapologetic" in your leadership approach isn't rebellion—it's revolution. Learn More About Anna Covert: https://annacovert.com/ Connect With Graham Broyd: https://judymccutcheon.com/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #DisruptiveLeadership #CaribbeanLeadership #AuthenticLeadership #UnfilteredLeadership #LeadershipRevolution #WomenInLeadership #GlobalLeadership #CulturalLeadership #LeadershipConference #LeadershipPodcast
S1 Ep 65The Highway MBA: Leadership Lessons from the Road Less Traveled | The Covert Code Podcast | EP 65
Join us with Graham Broyd, veteran global banking executive and author of "Backpack, Jacket, Surfboard, My Journey Across America—Then and Now," as he reveals how hitchhiking across America shaped his leadership philosophy more profoundly than any business school. Discover how embracing uncertainty, trusting strangers, and navigating the unexpected created a unique leadership approach that guided his 40-year career in global finance and consulting. Learn More About Anna Covert: https://annacovert.com/ Connect With Graham Broyd: https://www.broydpartners.com/graham-broyd/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #AdventureLeadership #UnconventionalWisdom #RiskEmbracing #TrustBuilding #GlobalBanking #BusinessAdventure #LeadershipJourney #RoadLessons #ExperientialLearning #AdventurePodcast
S1 Ep 64Empowering The Next Generation of Business Leaders Through Innovation | The Covert Code | EP 64
Step into the future with Joseph R. Hudicka, Forbes author of "The AI Ecosystem Revolution" and founder of Fizzee Labs Foundation. Discover how emerging technologies are creating unprecedented opportunities for young entrepreneurs and how traditional business wisdom is being reimagined by Gen Z innovators. Learn frameworks for nurturing creative problem-solving skills that transcend technological disruption. Learn More About Anna Covert: https://annacovert.com/ Connect With Joseph Hudicka: https://www.linkedin.com/in/joehudicka/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #NextGenLeadership #AIInnovation #BusinessFuturists #CreativePotential #BusinessInheritance #GenZEntrepreneurs #InnovationMindset #TechPhilanthropy #FutureOfWork #InnovationPodcast
S1 Ep 63Multi-Generational Wealth and Building Lasting Legacies w/ Harmon Kong | Covert Code | EP 63
Discover a fresh perspective on wealth with Harmon Kong, Co-Founder of Apriem Advisors and Forbes Author of the Amazon bestseller "Values Over Valuables." Learn how true legacy building goes far beyond financial assets to embrace the values, stories, and principles that shape generations. Perfect for entrepreneurs, family leaders, and anyone seeking to create meaning that outlasts their bank account. Learn More About Anna Covert: https://annacovert.com/ Connect With Harmon Kong: https://harmonkong.com/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #WealthLegacy #ValuesFirstWealth #MeaningfulMoney #GenerationalWealth #LegacyPlanning #FamilyWealth #FinancialWisdom #WealthPsychology #HeartCenteredFinance #WealthPodcast
S1 Ep 62Behavioral Science in Marketing w/ Nancy Harhut | The Covert Code | EP 62
Go beyond marketing tactics with Nancy Harhut, award-winning author of "Using Behavioral Science in Marketing" and Chief Creative Officer at HBT Marketing. Discover the fascinating psychological triggers that drive consumer decisions and learn how to ethically apply these principles in your marketing strategy. Nancy reveals how our hardwired decision-making shortcuts can transform your campaigns, and explores the fascinating intersection of behavioral science and emerging AI technologies. Learn More About Anna Covert: https://annacovert.com/ Connect With Nancy: https://www.linkedin.com/in/nancyharhut/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #BehavioralScience #MarketingPsychology #ConsumerBehavior #NeuroMarketing #DecisionScience #AIMarketing #MarketingStrategy #PsychologicalTriggers #PersuasionMarketing #MarketingPodcast
S1 Ep 61AI & The Author's Voice: Creative Growth with Garry Wheeler | The Covert Code | EP 61
Step into the creative frontier with Garry S. Wheeler, author and COO of Xpertloop, as he reveals how AI can amplify your authentic voice rather than replace it. Discover the unexpected ways artificial intelligence is revolutionizing audience connection, from helping writers find their unique style to creating personalized engagement strategies that feel surprisingly human. Perfect for creatives, entrepreneurs, and anyone wondering if AI is friend or foe in the business growth journey. Learn More About Anna Covert: https://annacovert.com/ Connect With Garry: https://linktr.ee/garryscottwheeler BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #AIforCreatives #VoiceAmplification #CreativeTech #AuthenticGrowth #WriterTech #DigitalTransformation #AudienceEngagement #CreativeAI #BusinessInnovation #AIGrowthPodcast
S1 Ep 60The PRFAQ Method: Startup Innovation with Marcelo Calbucci | Covert Code | EP 60
Join us with Marcelo Calbucci, veteran founder and author of "The PRFAQ Framework," as he shares 20+ years of expertise in product development and business scaling. Discover proven methodologies for identifying customer pain points, driving innovation, and growing startups effectively. Learn practical strategies for turning product ideas into successful, scalable businesses. Learn More About Anna Covert: https://annacovert.com/ Connect With Marcelo: https://calbucci.com/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #StartupGrowth #ProductDevelopment #Innovation #ScalingBusiness #PRFAQ #EntrepreneurialSuccess #ProductStrategy #CustomerFocus #BusinessScaling #StartupPodcast
S1 Ep 59The Cheer Bow Method: Growth Strategies with Patrick Riccards | Covert Code | EP 59
Join us with Patrick Riccards, author of "Dad in a Cheer Bow," as he shares powerful insights on pushing beyond limitations to achieve authentic growth. Discover actionable strategies for expanding your personal brand, creating meaningful connections, and driving business success through embracing discomfort. Learn how stepping outside your comfort zone can transform both your personal and professional life. Learn More About Anna Covert: https://annacovert.com/ Connect With Patrick: https://patrickrriccards.com/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #ComfortZone #PersonalBranding #AuthenticGrowth #BusinessSuccess #BrandDevelopment #AuthorInsights #PersonalGrowth #ProfessionalDevelopment #Authenticity #GrowthPodcast
S1 Ep 58Aligning Technology & Business Growth with Marianne Bachynski | Covert Code | EP 58
Step into the world of enterprise technology transformation with Marianne Bachynski, veteran executive from Morgan Stanley, AIG, and other Fortune 500 giants. Discover powerful strategies for aligning IT initiatives with business objectives to create meaningful growth. Learn proven approaches to technology leadership that drive operational excellence and deliver real business value. Learn More About Anna Covert: https://annacovert.com/ Connect With Marianne https://www.linkedin.com/in/marianne-bachynski/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #TechTransformation #ITStrategy #BusinessGrowth #DigitalLeadership #EnterpriseIT #BusinessTransformation #TechnologyStrategy #OperationalExcellence #Fortune500 #TechPodcast
S1 Ep 57The Personal Side of Leadership with Brad Mahon | The Covert Code | EP 57
Join us with Dr. Brad Mahon, President & CEO of Great Plains College and author of "Leadership Is Personal," as he shares powerful insights from 25+ years in higher education. Discover strategies for creating transformative learning experiences, building industry partnerships, and navigating education's evolving role in society. Essential listening for education leaders, community builders, and those passionate about the future of learning. Learn More About Anna Covert: https://annacovert.com/ Connect With Brad: https://www.linkedin.com/in/brad-mahon-00541527/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #EducationalLeadership #HigherEducation #CommunityEngagement #TransformativeLearning #EducationInnovation #LeadershipDevelopment #IndustryPartnerships #FutureOfEducation #CommunityBuilding #EducationPodcast
The Gift of Green: Customer Engagement with Lawrence Hanley | The Covert Code | EP 56
Join us with Lawrence Hanley, Founder & CEO of Desk Plants, as he reveals how bringing greenery to workspaces creates thriving businesses. Discover innovative strategies for leveraging gift-giving to boost engagement, maximize referrals, and transform customer spaces. Learn the journey from simple idea to flourishing company in the growing world of workplace wellness. Learn More About Anna Covert: https://annacovert.com/ Learn About Desk Plants: https://deskplants.com/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #WorkplaceWellness #GiftingStrategy #CustomerEngagement #BusinessGrowth #PlantBusiness #OfficeWellness #Entrepreneurship #WorkspaceDesign #GreenBusiness #WellnessPodcast
The Butterfly Code w/ D'Yanna Craighead | The Covert Code | EP 55
Join us with D'Yanna Craighead, a true unicorn in the software engineering world with 25+ years at tech giants like IBM, AT&T, Delta, and Disney. Discover her powerful framework for personal and professional transformation from her Forbes-published book "The Butterfly Code." Learn how to engineer your own growth journey with insights from a pioneering tech leader. Learn More About Anna Covert: https://annacovert.com/ Learn About D'Yanna: https://dyannacraighead.com/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #TransformativeLeadership #SoftwareEngineering #CareerGrowth #ProfessionalDevelopment #WomenInTech #LeadershipJourney #PersonalGrowth #TechLeadership #CareerTransformation #LeadershipPodcast
S1 Ep 54Security That Scales: Business Strategies with Terry Ziemniak | The Covert Code | EP 54
Join us as Terry Ziemniak, security expert from NorthWonders, reveals strategies for building security programs that grow with your business. Discover practical approaches to aligning security with business objectives, implementing risk-based solutions, and creating frameworks that scale efficiently. Essential insights for business leaders, security professionals, and companies focused on sustainable growth. Learn More About Anna Covert: https://annacovert.com/ Learn About Terry: https://www.techcxo.com/partners/terry-ziemniak/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #CyberSecurity #ScalableSecurity #BusinessProtection #InfoSec #RiskManagement #SecurityStrategy #BusinessGrowth #DataProtection #SecurityLeadership #SecurityPodcast
S1 Ep 53Stories That Matter: Creative Impact with Laura Morton | The Covert Code | EP 53
Join us with Laura Morton, award-winning filmmaker and bestselling author, as she reveals the secrets of powerful storytelling. Discover how to create narratives that move audiences, drive change, and make a lasting impact. Learn from her decades of entertainment and publishing expertise on producing content that matters and using stories to advocate for mental health awareness. Learn More About Anna Covert: https://annacovert.com/ Learn About Laura Morton: https://www.lauramortonmanagement.com/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #Storytelling #ContentCreation #MentalHealthAwareness #Filmmaking #Publishing #CreativeIndustry #ImpactStories #FilmProduction #DigitalStorytelling #StorytellingPodcast
S1 Ep 52The Culture Code: Leadership Wisdom from Phil Geldart | Covert Code Podcast | EP 52
Join us for a transformative conversation with Phil Geldart, Founder & CEO of Eagle's Flight and bestselling author of 9 leadership books. Discover powerful insights on building exceptional workplace culture, unlocking human potential, and driving meaningful organizational change. Learn from decades of expertise in leadership development and cultural transformation from a renowned executive advisor. Learn More About Anna Covert: https://annacovert.com/ Learn About Phil Geldart: https://philgeldart.com/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8
S1 Ep 51Scaling Online Success: Build Grow Scale's Matthew Stafford | Covert Code | EP 51
Step into the world of data-driven e-commerce growth with Matthew Stafford, CEO of Build Grow Scale. Learn proven strategies for boosting conversions, maximizing revenue, and scaling your online business through optimization. Perfect for e-commerce entrepreneurs and digital marketers looking to turn metrics into money. Learn More About Anna Covert: https://annacovert.com/ Learn About Build, Grow, Scale: https://buildgrowscale.com/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8 #EcommerceTips #ConversionOptimization #DigitalMarketing #OnlineBusiness #EcommerceGrowth #BusinessScaling #DataDriven #Entrepreneurship #OnlineSales #EcommercePodcast
S1 Ep 50The Future of Marketing: AI Insights from Dr. Bin Tang | Covert Code Podcast | EP 50
Step into the future of digital marketing with Dr. Bin Tang, founder of Noah Digital and Forbes Agency Council member. Get exclusive insights from his upcoming book "From Local to Global" and discover cutting-edge AI strategies for international market success. Learn how to leverage artificial intelligence and digital innovation to transform your global marketing approach. #AIMarketing #GlobalMarketing #DigitalStrategy #MarketingInnovation #InternationalBusiness #DigitalTransformation #MarketingAI #GlobalBusiness #DigitalMarketing #MarketingPodcast Learn More About Anna Covert: https://annacovert.com/ Learn About Dr. Bin Tang: https://www.linkedin.com/in/drbintang/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8
S1 Ep 49The 7-Figure Formula: Client Attraction with Jeanne Omlor | The Covert Code | EP 49
Join us with Jeanne Omlor, elite business strategist and 7-figure coach, as she reveals her proven approach to scaling service-based businesses. Discover powerful strategies for identifying and attracting high-value clients, creating scalable business models, and achieving breakthrough revenue goals. Perfect for coaches, consultants, experts, and service providers ready to elevate their business to the next level. Learn More About Anna Covert: https://annacovert.com/ Learn About Jeanne Omlor: https://jeanneomlor.com/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8l
S1 Ep 48The Physics of Business: Building Unstoppable Momentum W/ Chip Higgins | The Covert Code | EP 48
Experience a masterclass in business growth with Chip Higgins, founder of Bizzics LLC and Forbes author of "The Bizzics Way." Drawing from decades of banking and business coaching expertise, Chip reveals powerful strategies for building unstoppable business momentum, optimizing cash flow, and creating sustainable growth. Discover how physics principles can transform your business approach and unlock your company's true potential. Learn More About Anna Covert: https://annacovert.com/ Learn About Chip Higgins: https://chiphiggins.com/ Learn About Bizzics: https://www.bizzics.com/the-bizzics-way/ BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8l
S1 Ep 47Video Marketing Revolution: Standing Out with Daniel Borba | Covert Code | EP 47
Join us as Daniel Borba, Founder & CEO of SparkPortal, reveals game-changing strategies for video marketing success! Learn how Video-as-a-Service (VaaS) is revolutionizing B2B content creation and driving real brand differentiation. 🔍 In this episode: Video-as-a-Service (VaaS) explainedScaling video content for SaaS companiesB2B marketing transformation strategiesBuilding a distinctive brand through video 💡 Perfect for: Marketing leaders, SaaS founders, B2B professionals, content creators BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8l Learn More About Anna Covert: https://annacovert.com/ Learn More About Daniel: linkedin.com/in/danielborba/ Learn About SparkPoratal: https://sparkportal.com/ #VideoMarketing #SaaS #B2BMarketing #ContentStrategy #MarketingTips #BusinessGrowth #StartupLife #VideoContent #DigitalMarketing #MarketingPodcast
S1 Ep 46Danaya Wilson: Empowering Change Beyond the Workplace | EP 46
In Episode 46 of The Covert Code Podcast, we're joined by Danaya Wilson, CEO of BetterCertify and an author with a mission to empower. Dive into a conversation about how individuals can become catalysts for change in any sphere of life. Danaya discusses the principles of user empowerment and how it can lead to broader societal transformation. This episode is a treasure trove of wisdom for anyone interested in understanding how to encourage and enable change in their community, industry, or personal life. Get ready to be inspired to take action and make a real difference. BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8l Learn More About Anna Covert: https://annacovert.com/ Learn More About Danaya: https://danayawilson.com/
S1 Ep 45The Power of Movement: How Dance Transforms Corporate Culture with My Hoang Nguyen | Covert Code | EP 45
In Episode 45 of The Covert Code Podcast, we delve into "Boosting Corporate Wellbeing Through Dance" with My Hoang Nguyen, founder of The Confidance. My shares how dance can transform corporate culture, improve wellbeing, and foster stronger team dynamics. Discover how movement and creativity can inspire personal and professional growth while enhancing workplace wellness. This episode is a must-listen for leaders looking to boost morale and create an engaging workplace environment. BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8l Learn More About Anna Covert: https://annacovert.com/ Learn About My & Confidance: https://www.theconfidance.com/
S1 Ep 44Authenticity in Networking: Boost Your Confidence with Stephanie Thoma | Covert Code | EP 44
In Episode 44 of The Covert Code Podcast, we explore "Embracing Authenticity & Confidence in Networking" with Stephanie Thoma, community engagement consultant and Forbes-featured author. Stephanie shares her insights on building meaningful relationships, fostering confidence, and navigating networking spaces with authenticity. Whether you’re a seasoned professional or just starting your networking journey, this episode provides actionable tips to connect with others and grow your personal and professional network. Don’t miss this inspiring discussion on the art of authentic networking! BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8l Learn More About Anna Covert: https://annacovert.com/ Learn About Stephanie: https://stephaniethoma.com/
S1 Ep 43Optimizing Sales Through Technology: Chaz Tedesco’s Proven Strategies | Covert Code | EP 43
This week on The Covert Code Podcast, we dive into “Maximizing Sales Performance Through Technology & Data Strategies” with Chaz Tedesco, COO of Call Tools. Chaz is an expert in sales enablement, leveraging technology and data-driven insights to empower businesses to optimize their performance. In this episode, Chaz shares actionable strategies to improve sales processes, harness the power of data to make better business decisions, and drive measurable growth. If you’re looking to level up your sales game and turn technology into a competitive advantage, this episode is for you. BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8l Learn More About Anna Covert: https://annacovert.com/ Learn About Call Tools: https://www.calltools.com/
S1 Ep 42The Power of Caring Leadership: Insights from Kathleen Quinn Votaw | Covert Code | EP 42
This week on The Covert Code Podcast, we discuss “Dare to Care in the Workplace” with Kathleen Quinn Votaw, CEO of TalenTrust and Forbes Books author of Dare to Care in the Workplace. Kathleen is a nationally recognized speaker and expert in workforce strategies and company culture transformation, with her insights featured in Inc., Fox, NBC, CBS, and Fast Company. In this episode, Kathleen shares innovative HR strategies and practical steps to create people-centered, inclusive workplaces that foster employee satisfaction and drive organizational success. Tune in to learn how caring leadership can transform your workplace culture and elevate your business.
S1 Ep 41Scaling Success: Neil Twa’s Guide to E-Commerce Growth | Covert Code | EP 41
This week on The Covert Code Podcast, we’re diving into “Scaling Success in E-Commerce” with Neil Twa, CEO and Co-Founder of Voltage Holdings. With over 15 years of experience selling private label products on Amazon FBA and other channels, Neil shares his proven strategies for building, scaling, and acquiring successful e-commerce brands. As an 8-figure seller and expert consultant, Neil has helped launch over 1,000 brands, generating tens of millions in revenue. Tune in to learn actionable tips on scaling your e-commerce business, navigating Amazon FBA, and leveraging multi-channel strategies to maximize growth. BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8l Learn More About Anna Covert: https://annacovert.com/ Buy Neil Twa's Book: https://www.amazon.com/Almost-Automated-Income-FBA-Lifestyle-Driven-commerce-ebook/dp/B0CRD45Y2X
S1 Ep 40Direct Mail Done Right: Kris Rudeegraap’s Strategies for Engagement | Covert Code | EP 40
This week on The Covert Code Podcast, we dive into "Direct Mail & Gifting Strategies" with Kris Rudeegraap, Co-CEO of Sendoso, the leading platform for personalized gifting and direct mail solutions. Kris shares how companies can create meaningful connections with prospects, clients, and employees through thoughtful gifting strategies that drive engagement and boost business success. With years of experience scaling Sendoso into an industry leader, Kris brings invaluable insights into building authentic relationships and leveraging direct mail as a powerful marketing tool. Tune in to learn how to make your outreach more impactful and stand out in today’s competitive market. BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8l Learn More About Anna Covert: https://annacovert.com/ Learn About Sendoso: https://www.sendoso.com/
S1 Ep 39The Art of Authentic Advocacy with Alex Knight of Snoball | Covert Code | EP 39
This week on The Covert Code Podcast, we explore “The Art of Authentic Advocacy” with Alex Knight, Chief Revenue Officer for Snoball, the platform transforming word-of-mouth marketing. Alex shares his proven strategies for turning customers into advocates and leveraging the power of authentic referrals to drive actionable revenue for businesses. With a track record of helping companies grow through innovative marketing, Alex’s insights offer practical tips for business owners looking to harness the full potential of word-of-mouth marketing. Tune in to learn how advocacy can become your business’s most powerful growth tool. BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8l Learn More About Anna Covert: https://annacovert.com/ Learn About Snoball: https://snoball.com/
S1 Ep 38Gratitude in Business: Callie Teegardin’s ‘Dare to Care’ Approach | Covert Code | EP 38
This week on The Covert Code Podcast, we explore “Embracing Gratitude in Business” with Callie Teegardin, Senior Advisor at Promptings and a leader in relationship marketing. Callie’s career has been built on the principles of gratitude and authentic connection, transitioning from corporate sales success to mentoring a global network of consultants. As a Consultant of the Year, Callie introduces the transformative “Dare to Care” approach, revealing how gratitude in the workplace can drive personal fulfillment and business success. Tune in to discover the impact of gratitude on relationships, productivity, and achieving lasting success. BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8l Learn More About Anna Covert: https://annacovert.com/
S1 Ep 37Driving Business Growth: Rachel Sanders’ Digital Marketing Approach | Covert Code | Ep 37
This week on The Covert Code Podcast, we explore “Digital Marketing Innovation & Wealth Growth Focus Strategies” with Rachel Sanders, Founder & CEO of Rootine. Rachel shares her journey as a successful entrepreneur and the strategies she’s implemented to grow her company in the competitive digital health space. From innovative marketing approaches to wealth growth-focused business strategies, Rachel offers invaluable insights into how technology and data-driven decisions can scale businesses effectively. Tune in to learn how to harness digital marketing innovation for business growth and build strategies that prioritize both financial success and long-term value.
S1 Ep 36Taking Chances: How Josef C. Trusted His Gut to Succeed in Gemology | Covert Code | EP 36
This week on The Covert Code Podcast, we feature an inspiring episode titled “Trusting His Gut” with special guest Josef C., a gemologist and purveyor of diamonds and jewels in NYC’s Diamond District. Josef shares his journey of stepping out of his comfort zone and breaking into a new industry, all by trusting his instincts and refusing to be complacent. A graduate of the prestigious Cornell School of Hotel Administration and a certified Graduate Gemologist from GIA, Josef has blended his background in hospitality with a refined eye for quality, making him a standout in the diamond business. Join us as Josef dives into his unique approach, driven by craftsmanship and intuition, and learn how trusting yourself can open doors to new industries. BUY THE COVERT CODE BOOK! Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8l Learn More About Anna Covert: https://annacovert.com/ Learn About Josef: https://josefc.com/
How AI is Shaping the Future of Business with Tim Rodgers of Rehab AI | Covert Code | EP 35
This week on The Covert Code Podcast, we delve into “Unlocking Business Potential: How AI Solutions Are Driving Innovation” with Tim Rodgers, Chairman and Founder of Rehab AI, a leading AI solutions provider in the UK and USA. Tim and his team have worked with global brands like Nike, Disney, Lego, and Spotify, helping them revolutionize their operations through AI innovation. With a range of prestigious accolades including an Emmy and Golden Lion, Tim has positioned Rehab AI as a key player in creative and business technology. In this episode, Tim also unveils his latest tool, the Stress Tester, designed to scale creative testing, and shares insights from his recent AI Summit in Scandinavia. Join us for an insightful conversation on the future of AI and its role in driving business growth.
S1 Ep 34Innovating to Scale: Boosting Conversions with Jackson Doyle | Covert Code | EP 34
This week on The Covert Code Podcast, the topic is “Harnessing Tech Innovation to Scale” with special guest Jackson Doyle, Founder of GreenWatt and Attribute.ai (270 agencies). Jackson is an expert in the intersection of technology innovation and relationship building, offering businesses cutting-edge solutions to scale qualified leads and drive growth. With a proven track record of boosting conversions and empowering companies to thrive, Jackson shares how to leverage tech to unlock new opportunities for success. Tune in to learn practical strategies on how to harness innovation, build lasting relationships, and scale your business efficiently. Buy "The Covert Code" Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri Amazon: https://rb.gy/wrht8l Learn More About Anna Covert: https://annacovert.com/ Connect With Jackson: Greenwatt Consulting: https://www.greenwattconsulting.com/ Attribute AI: https://www.getattribute.ai/