The Business of Agriculture Podcast

American agriculture is facing a fertilizer supply crisis — and the disruption may arrive sooner than most producers expect. Nations with adversarial relationships toward the United States control critical production capacity and transportation infrastructure for synthetic fertilizer, and the fossil fuel dependence embedded in conventional manufacturing only compounds the vulnerability. Yet within this challenge lies a genuine question worth asking: could constrained fertilizer availability force the kind of agronomic innovation that has long been possible but rarely urgent? Midwest farmer-innovators Jason Mauck and Zack Smith join Damian Mason to examine the economic calculus that producers will soon face — including the possibility that lower input costs may offset yield declines, resulting in improved net margins. The conversation covers precision agriculture technologies, biological nutrient alternatives, soil health strategies, and the financial modeling farmers need to evaluate real-world trade-offs. This is not speculation — it is a serious examination of how American producers can adapt and potentially thrive when synthetic fertilizer supply chains are no longer reliable. Where economic pressure, agronomic science, and environmental necessity converge, innovation tends to follow. This episode of The Business of Agriculture examines exactly what that might look like. The Business of Agriculture with Damian Mason is brought to you by: Ag View Solutions Tidal Grow Agriscience Nano-Yield Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Fertilizer supply remains one of the most urgent issues facing American agriculture. From trade disruptions and Covid-era shutdowns to geopolitical conflict and reliance on imports from hostile regions, farmers are once again confronting uncertainty around fertilizer availability, pricing, and production. In this episode of The Business of Agriculture, Damian Mason speaks with Josh Linville, Vice President of Fertilizer at StoneX, about the current fertilizer marketplace and what comes next. They examine whether the United States can re-shore fertilizer production, the capital required to expand domestic capacity, the role of global supply chains, and whether fertilizer manufacturers are limiting output. This timely conversation explores fertilizer shortages, input costs, crop yield risk, and what the fertilizer fight means for farmers, agribusiness, and the future of U.S. farm productivity. The Business of Agriculture with Damian Mason is brought to you by: Ag View Solutions Tidal Grow Agriscience Nano-Yield Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Water scarcity is becoming one of the biggest strategic threats facing American agriculture. In this episode, Damian Mason examines aquifer depletion, irrigation pressure, water regulation, and the long-term outlook for productive farm acres across the United States. Joined by Preston Marthey of PumpTrakr and Kansas farmer Brant Peterson, this conversation explores how agriculture can reduce water use through technology, better management, and greater awareness. The discussion also addresses whether rising demand from data centers and other industries could offset agriculture's water-saving gains. This is a practical, forward-looking episode on water management, farm productivity, and the future of U.S. agriculture. The Business of Agriculture with Damian Mason is brought to you by: Ag View Solutions Tidal Grow Agriscience Nano-Yield Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

A massive transition is underway in agriculture. Over the next 25 years, more than $1.5 trillion in farm assets will change hands as aging farmers retire and fewer heirs return to the farm. Despite the scale of this shift, 77% of farming operations still lack a will or estate plan. In this episode, Damian Mason speaks with Shay Foulk and Chris Barron of Ag View Solutions about farm succession planning, estate management, and the difficult conversations necessary to secure the future of family farming. They discuss why many agricultural businesses avoid transition planning and how producers can transform potential family conflict into a structured business strategy. If agriculture values the family farm, then farm businesses must treat succession planning as a strategic priority. This conversation outlines the steps producers must take to ensure their operation becomes a success story rather than a financial and emotional sob story. Topics covered include: Farm succession planning strategies Estate planning for agricultural businesses Managing generational transition in farming Avoiding family conflict in farm inheritance Treating the farm as a business enterprise The Business of Agriculture with Damian Mason is brought to you by: Ag View Solutions Tidal Grow Agriscience Nano-Yield Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

U.S. agriculture is in its third year of economic pressure, yet farmland values remain resilient. Why have farm real estate prices not declined alongside commodity margins? In this episode, Damian Mason speaks with Howard Halderman of Halderman Real Estate & Farm Management about the forces shaping agricultural land values today. While development pressure, renewable energy projects, and data centers contribute in select regions, the primary driver remains active farmers expanding their operations. Key farmland ownership statistics reinforce market stability: • Approximately two-thirds of farmland buyers are farmers • 85% of absentee landowners live within 100 miles of their holdings • 96.4% of U.S. farmland is owned by American individuals or entities • The average farm debt-to-asset ratio is just 14% With strong equity positions, limited leverage, and local ownership concentration, U.S. farmland markets differ significantly from previous downturn cycles. This episode examines agricultural land investment trends, farm balance sheet strength, rural real estate outlook, and what producers and investors should expect moving forward. If you are a farmer, landowner, ag lender, or agribusiness professional evaluating farmland investments, this discussion provides critical economic insight into agricultural real estate stability. The Business of Agriculture with Damian Mason is brought to you by: Ag View Solutions Tidal Grow Agriscience Nano-Yield Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Is nutrient regulation poised to fundamentally change American agriculture? Rising nitrate levels in groundwater and surface water are intensifying scrutiny of farming practices across the United States, particularly in major crop-producing states such as Iowa. Excess nitrogen and phosphorus from row crop agriculture are increasingly linked to water quality degradation, prompting legislative momentum and regulatory proposals. Zack Smith, an Iowa farmer and entrepreneur (https://thestockcropper.com/), joins Damian Mason for a direct discussion about nutrient runoff, nitrogen management, phosphorus application, and the political realities facing production agriculture. As both a producer and business operator, Zack brings practical insight into how over-application, timing decisions, and legacy nutrient strategies are placing agriculture in the regulatory spotlight. Will we see nutrient taxes, compliance mandates, environmental penalties, and expanded USDA oversight? Regulatory signals suggest the answer may be yes. This episode evaluates the economic risk, policy trajectory, and operational adjustments agribusiness professionals and farmers must consider as nutrient regulation accelerates. The Business of Agriculture with Damian Mason is brought to you by: Ag View Solutions Tidal Grow Agriscience Nano-Yield Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Agricultural production continues to reach record levels, yet serious threats to food security remain. In this episode, Damian Mason challenges the dominant narrative that climate change is the primary risk to global food production. Instead, he examines structural and policy-driven risks that could truly reduce agricultural output. From regulatory overreach and political confrontation to the weaponization of trade and the collectivization of farming systems, Damian outlines the forces that could meaningfully impact America's agricultural productive capacity and global food supply chains. This episode delivers a data-driven perspective on agricultural productivity, food security policy, and geopolitical risk in modern agribusiness. If you work in agriculture, agribusiness, or food production strategy, this discussion provides critical insight into the real vulnerabilities facing the industry. The Business of Agriculture with Damian Mason is Sponsored by: Ag View Solutions Tidal Grow Agriscience Nano-Yield Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Low commodity prices continue to pressure farm profitability and reshape the structure of modern agriculture. As consolidation accelerates across the industry, a critical question emerges: are large consolidated farms part of the solution? In this episode, Damian Mason is joined by Illinois farmer, business owner, and consultant Marc Severson to examine whether large-scale farming operations create economic efficiencies that improve margins, strengthen market signals, and stabilize agricultural commodity prices. The discussion challenges agriculture's long-standing preference for the small family farm model and evaluates how government payment limitations, subsidy structures, surplus production, and economies of scale influence The Business of Agriculture. Are small-scale commodity producers unintentionally contributing to persistent low-price environments? Do larger operations improve cost structures and market discipline? This episode provides a candid, data-driven conversation about consolidation, farm economics, and the future of agricultural production. Designed for agribusiness professionals, producers, policy leaders, and agricultural economists seeking strategic insight into farm structure and commodity markets. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Harvest Returns Tidal Grow Agriscience Nano-Yield Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

In this essential episode, Damian Mason speaks with Shelby Bass and Curt Covington of AgAmerica to analyze the 2026 Agricultural Economy Outlook. Although U.S. net farm income rose $40 billion in 2025, only 52% of farms were profitable—and nearly a quarter of farm income came from government payments. Looking ahead to 2026, rising input costs, elevated interest rates, and policy uncertainty will continue to challenge profitability. The conversation covers: Projections for farm income and solvency in 2026 Government subsidies and taxpayer support in U.S. agriculture Strategic insights on farm consolidation, diversification, and financial risk Impacts of interest rates, trade, and input inflation on Ag operations What agribusinesses can do to remain resilient in tough financial climates If you are involved in agriculture, agribusiness, or rural finance, this is a must-listen forecast to help navigate the coming year. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Harvest Returns Tidal Grow Agriscience Nano-Yield Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

A generational collapse in Agriculture is no longer hypothetical—it is a growing reality. With land values surging, profit margins tightening, and federal policy favoring legacy operations, new and aspiring farmers face enormous barriers to entry. In this hard-hitting episode, Damian Mason is joined by Iowa farmer Elliott Henderson and Minnesota farmer Lance Petersen to discuss the policy shifts needed to revitalize rural America and secure the future of farming. In this episode: Why current policy favors incumbents over new entrants How subsidies and crop insurance shape the ag economy The economics behind farm consolidation What young and beginning farmers need to succeed Policy solutions that could prevent a generational implosion This is a vital conversation for policymakers, ag professionals, and anyone concerned about the sustainability of U.S. Agriculture. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Harvest Returns Tidal Grow Agriscience Nano-Yield Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Government policy significantly impacts U.S. Agriculture—especially the ever-evolving Farm Bill. In this episode, Damian Mason speaks with Jarod Creed of JC Ag Financial and Elite Ag Insurance to break down how the delayed Farm Bill, and President Trump's "One Big Beautiful Bill," are reshaping funding, risk management, and policy priorities for farmers and agribusiness professionals. Discover what these changes mean for crop insurance, commodity markets, conservation programs, and the future of rural America. This is a must-listen for anyone in the Business of Agriculture navigating policy uncertainty. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Harvest Returns Tidal Grow Agriscience Nano-Yield Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

GLP-1 weight loss medications are transforming American diets—and agriculture must adapt. Damian Mason and ag consultant Todd Thurman explore how widespread adoption of these appetite-suppressing drugs, soon to be more accessible as pills, could reduce national calorie consumption by up to 25%. The shift away from sugar and alcohol, paired with new federal dietary guidelines favoring whole foods and plant-based proteins, signals a massive disruption in food production and consumer demand. What sectors win? Which ones lose? This episode breaks down the agricultural, economic, and societal implications of a thinner America. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Harvest Returns Tidal Grow Agriscience Nano-Yield Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Can a small farm thrive in today's competitive agricultural economy? Steve Strasheim of Twisted River Farm is proving it can. Starting with just a quarter acre in Montana, Steve has built a diversified, profitable farming operation on 5 acres—focused on direct-to-consumer produce sales. In this episode, he joins Damian Mason to discuss how he built a sustainable farm business without debt, using smart cost controls, continuous expansion, and a strategic crop mix. This episode offers valuable insights for small-scale farmers, agripreneurs, and anyone in agriculture looking for alternative models that actually work. Key topics include: How to scale a micro-farm profitably Controlling costs and avoiding debt in agriculture Selling produce year-round direct to consumers The importance of networking and community support Why small farms can succeed with the right business model Whether you are a farmer, agribusiness professional, or interested in innovative models in agriculture, this episode provides actionable strategies for running a profitable small farm. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Harvest Returns | https://www.harvestreturns.com/ Tidal Grow Agriscience | https://www.tidalgrowag.com/ Nano-Yield | https://www.nano-yield.com/ Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

What lies ahead for American agriculture? In this forward-looking episode, Damian Mason is joined by nine agribusiness professionals from The Business of Ag Success Group to share 10 bold predictions for the industry through 2026 and beyond. Topics include: The future of government subsidies Automation and robotics in specialty crops The next big opportunity for ethanol Consolidation in ag machinery The rise of data centers and impact on farmland values Tyson's potential exit from beef processing California's shifting role in global food production If you are a stakeholder in production agriculture, agribusiness, or food supply chains, this episode delivers valuable insight into the trends and disruptions shaping the future of U.S. agriculture. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Harvest Returns | https://www.harvestreturns.com/ Tidal Grow Agriscience | https://www.tidalgrowag.com/ Nano-Yield | https://www.nano-yield.com/ Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

From a backyard hobby to a vertically integrated quail operation, Manchester Farms now produces 80,000 Pharaoh quail per week and distributes processed birds and quail eggs nationwide. Brittney Miller, whose family started the business over 50 years ago, shares the company's evolution, production scale, and insights into specialty poultry markets. Damian Mason explores the operational efficiencies, niche marketing strategies, and challenges of running one of the largest quail farms in the U.S. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Food allergies and intolerances now affect over 80 million Americans—with millions more choosing food avoidance based on lifestyle or dietary trends. What does this surge in selective eating mean for agriculture, food production, and consumer behavior? Dylan McDonnell, CEO of Foodini, joins Damian Mason to explore how ingredient awareness, medical diagnoses, and even lawsuits are reshaping what people eat—and how it's grown. Tune in to understand the future of food, labeling, and consumer expectations in an age of dietary selectivity. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Despite the popular narrative, American agriculture is not feeding the world—nor, increasingly, itself. With 40% of U.S. corn diverted to ethanol production and a persistent $50 billion agricultural trade deficit, systemic inefficiencies are being exposed. Damian Mason is joined by Joe Maxwell of Farm Action to examine the disconnect between production agriculture and food supply, the impact of policy mandates, and the path toward a more food-focused, self-reliant agricultural model. This episode explores reform, opportunity, and the urgent need to reframe the role of U.S. agriculture in domestic and global food systems. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Beef industry dynamics are under scrutiny: Cattle prices are dropping, imports are rising, and major packers like Tyson are scaling back operations. Is market consolidation hurting U.S. producers? Damian Mason speaks with Hyrum Egbert to analyze current trends, including packer power, price pressure, plant closures, and the role of imports. This is a must-listen for livestock producers, ag economists, and anyone invested in the future of American beef. Key topics covered: Tyson's plant closure and capacity cutbacks Trump-era beef policy and price messaging The rise in beef imports and its impact on U.S. ranchers Market consolidation in meat packing Long-term implications for beef producers and consumers The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Livestock manure remains one of the most undervalued tools in American agriculture. Despite its rich nutrient profile, soil health benefits, and potential to reduce fertilizer costs, manure is used on less than 10% of U.S. cropland. Meanwhile, synthetic fertilizer prices continue to climb. In this episode, Damian Mason speaks with Iowa farmer Kellie Blair and University of Minnesota manure specialist Dr. Nancy Bohl Bormann to discuss why it is time to reevaluate manure's role in crop fertility strategies. The conversation explores manure's contribution to nitrogen and phosphorus needs, its impact on soil biology, and the logistical and regulatory factors limiting broader adoption. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Sorghum is a drought-tolerant, high-protein, non-GMO grain with impressive versatility—from livestock feed to human consumption and even liquor production. Yet, despite these strengths, U.S. sorghum acres are shrinking, and prices remain below production costs. In this episode, Damian Mason speaks with Adam York, CEO of Kansas Sorghum Producers, to explore why sorghum remains undervalued in global markets. They examine challenges in sorghum branding, demand, and perception, and what the industry must do to elevate this under appreciated crop. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Global grain markets are oversupplied, trade routes are shifting, and U.S. Agriculture faces increasing challenges from geopolitical tensions and aggressive global competitors. Joe Vaclavik—market analyst and host of Grain Markets and Other Stuff—joins Damian Mason to examine the pressures facing America's export-driven Ag model. They discuss commodity prices, global trade disruption, and the real economic forces reshaping U.S. agriculture. Expect honest insights, grounded analysis, and zero sugar-coating. A must-listen for agribusiness professionals seeking to understand what lies ahead. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Agricultural producers excel at production but often struggle with promotion—especially in direct-to-consumer (DTC) markets. In this episode, business growth strategist Brian Frankel joins Damian Mason to break down the five essential steps in a consumer's buying decision. They explore motivational factors, perceived value, customer expectations, and the mindset shift required to sell effectively to modern consumers. Whether launching a DTC brand or improving outreach, this episode delivers actionable insights for farm-based entrepreneurs and agribusiness professionals. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Can seafood by-products help feed the future of agriculture? Damian Mason speaks with Norm Davy, President of Tidal Grow, about SeaPhos—a liquid fertility product made from up-cycled seafood waste. In 2025, Damian trialed the product on his Indiana farm and shares firsthand insights. This episode explores sustainable ag inputs, nutrient cycling, crop protection innovations, and the business hurdles startups face in entering the agricultural input space. Discover how environmental sustainability is driving new solutions in soil health, plant nutrition, and farming's future. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Despite making up 97% of U.S. farms, family operations often struggle with internal dysfunction. Andy "Caygeon" Junkin of Stubborn.farm joins Damian Mason to explain why many family farms face challenges such as poor communication, generational conflict, and lack of clear business structure. They explore the gap between public admiration and private mismanagement—and how these issues can be solved before it's too late. Learn how farm families can transition from emotional gridlock to sustainable, profitable businesses. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Agricultural input costs have surged by over 40% in recent years, squeezing farm profit margins. Damian Mason is joined by Steve Nicholson, Global Strategist at Rabobank, to examine the complex drivers behind high fertilizer, chemical, fuel, and equipment costs. Together, they explore global supply chain disruptions, inflationary pressures, geopolitical risks, and the structural changes reshaping ag input pricing. This episode offers expert analysis on why costs remain elevated and what the future holds for farm economics. A must-listen for ag professionals seeking strategic insight. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

A surge of new crop input products has entered the market, but do they deliver measurable value to farmers? In this episode, Damian Mason talks with Randy Barker, CEO of INTENT, about what it truly takes for a crop input product to succeed. From navigating R&D and regulatory hurdles to understanding grower adoption and ROI, this conversation covers the full commercialization journey in today's competitive and cost-conscious ag environment. Discover what makes or breaks AgTech ventures—and why many may not survive in an era of tight margins and cautious investment. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Beef prices are at record highs—and they may stay elevated well into the next decade. In this episode, Damian Mason outlines 10 compelling reasons to remain bullish on beef despite the traditional cattle cycle. From the collapse of fake meat alternatives to the rise of the MAHA (Meat At Home Again) movement, from shifting consumer economics to evolving land use, this episode explores why U.S. beef has a strategic edge in the protein marketplace. Ideal for cattle producers, ag investors, and protein market analysts, this discussion examines demand trends, competitive advantages, and the future of beef consumption. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Agrihoods—residential communities built around working farms—are on the rise across the U.S., blending suburban convenience with rural aesthetics. In this episode, Damian Mason speaks with Steve Bruere, president of The Peoples Company and developer of Middlebrook, Iowa's first agrihood. They explore whether agrihoods are just a trendy real estate gimmick or a viable model for sustainable community living. With over 200 such developments nationwide, could your region be next? The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

U.S. farms have relied on fertilizer over-application for decades—but that era is ending. Regulatory pressures are mounting in key agricultural states like Iowa, Nebraska, and Wisconsin, where political and public concerns over nutrient runoff are prompting new rules for nutrient management plans. In this episode, Damian Mason speaks with Nick Musser of Moss Fertilizer Service and Pat Larson of NewFields Ag to examine the future of fertility practices in American agriculture. Learn how modern agronomics, precision application, and product innovation can reduce environmental impact without sacrificing yield. This is an essential conversation for farm operators, ag retailers, and anyone navigating the intersection of productivity, profitability, and sustainability. Key topics: Nutrient management regulations in agriculture Economic impact of fertilizer overuse Sustainable fertility practices Future of fertilizer technology Agronomic tools to maintain yield with fewer inputs The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

In 2024, Canada ranked as the United States' second-largest agricultural export market, just behind Mexico. Despite widespread attention on China, its importance as an ag customer is declining, making North American trade relationships more vital than ever. Damian Mason welcomes Shaun Haney of Real Ag Radio for an in-depth conversation on U.S.-Canada agricultural trade, shifting global markets, and the case for building a North American trade "fortress." This episode explores strategic trade alignment, market access, and the future of ag exports in a rapidly changing global economy. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

In this episode, Missouri dairy producer J.R. Burdick shares his transition from conventional dairy to a direct-to-consumer A2 milk business. Since 2022, he has increased profit margins by selling directly to customers—but the shift comes with added responsibilities in packaging, marketing, and logistics. Damian Mason explores the economic realities, operational challenges, and growth potential of DTC agriculture. Learn what it takes to succeed in this hands-on model, and whether it is scalable for your agribusiness. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

What does the next 15 years hold for American production agriculture? In this episode, Damian Mason is joined by Shay Foulk of Ag View Solutions and Ben Gordon of Fractal to analyze emerging trends in U.S. farming. Topics include consolidation in agriculture, the evolving role of government subsidies, financial pressures facing producers, and the viability of small-scale, niche farms in a shifting food system. With historical context and expert insight, this conversation provides an informed look at the economic and structural future of farming in America. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Brazil has emerged as a dominant force in global agriculture, especially in soybean production. Over the past decade, the country has expanded its soybean acreage by 42%, resulting in a 57% increase in production—mainly to meet China's growing demand. This explosive growth has contributed to an oversupply of global commodities, creating new pressures and questions for agricultural markets. In this episode, Damian Mason is joined by Matthew Kruse, president of Commstock Investments, for a critical analysis of Brazil's agricultural expansion, China's strategic influence in South America, and the future implications for U.S. producers and global supply chains. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

"Creating demand" is often cited as the solution to low commodity prices—but where will that demand come from? In this episode, I examine the hard truths behind global agricultural markets. He explores the limits of trade agreements, the decline of biofuel-driven demand, and why Africa and the EU are unlikely to become major buyers of U.S. commodities. With Brazil expanding production and global consumption slowing, American agriculture faces a sobering outlook. A must-listen for ag professionals seeking clarity in a saturated market. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Despite alarming headlines, fewer than one in a thousand U.S. farms are in bankruptcy. Damian Mason speaks with Curt Covington of Ag America Lending to examine the facts behind agricultural bankruptcies, the economic pressures farmers face, and the outlook for farm finances. Learn why high input costs and interest rates are real concerns, while other supposed causes are overstated. This episode provides actionable strategies for producers to safeguard their operations against financial trouble. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Government intervention is reshaping agriculture—and not for the better. In this episode, Damian Mason speaks with economist and author Dr. Richard Sexton, whose book Food Fight challenges misguided food policies and their consequences for farmers, consumers, and global supply chains. Topics include proposals for government-run grocery stores, the inefficiencies promoted by U.S. farm subsidies, the environmental harm caused by biofuel mandates, and the unintended impacts of the Conservation Reserve Program. A critical conversation on how policy can either support or sabotage the future of agriculture. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

The agricultural landscape is evolving rapidly—and so must you. In this episode of The Business of Agriculture, Damian Mason is joined by Mark Jewell of The Momentum Company to explore the ten essential habits that will determine your relevance and success in tomorrow's agriculture. With emerging technologies and automation reshaping the sector, one-third of today's ag jobs may vanish in just five years. Are your current behaviors preparing you for that future? From mindset shifts and financial discipline to strategic networking and personal development, this motivating discussion offers actionable insights for ag professionals looking to lead, not lag, in the next era of agriculture. Tune in for a forward-focused conversation that blends inspiration with practical guidance. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

China's rise over the past 25 years reshaped global economics—but what lies ahead for agriculture? Ian Lahiffe, agriculture consultant in China, offers a bold, optimistic forecast. He explains how China may remain economically powerful, less reliant on the West, and more self-sufficient in food and energy. But he also warns of an emboldened China, prepared for economic conflict. This episode explores the risks and realities for American agriculture, especially given U.S. farmers' heavy dependence on Chinese trade. A must-listen for ag professionals navigating global market volatility. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Water is the most critical—and increasingly scarce—input in the Business of Agriculture. Yet, it is rarely given true economic value until it becomes limited. In this episode, Damian Mason is joined by Val King of the North Coast Water Association to discuss how water access is transforming the future of American farming. They explore the economic, environmental, and regulatory challenges tied to diminishing water supplies. Learn why some crops will disappear from traditional growing regions, how farmland values are already being impacted by water scarcity, and what adaptive strategies producers must consider in a future defined by water regulation. This conversation offers essential insights for ag professionals, landowners, and policymakers navigating the realities of a water-constrained agricultural future. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Is it time to radically reform American agriculture policy? In this compelling episode, Damian Mason speaks with Agritopia author Dave Savage, who outlines his bold vision for a more resilient and equitable rural economy. Savage critiques major pillars of the current farm system—including crop insurance subsidies, the Conservation Reserve Program (CRP), and tax-deferred land exchanges—arguing that these mechanisms hinder opportunity for small and mid-sized producers. Backed by decades of industry insight, Savage presents thought-provoking reforms aimed at revitalizing rural communities, restoring land access for working farmers, and re-aligning federal programs with long-term sustainability and economic health. This lively and informed discussion challenges conventional thinking in agricultural policy and offers a blueprint for real change in American production agriculture. Key topics covered: Federal subsidies and unintended consequences Land ownership barriers for next-gen farmers Reforming the Conservation Reserve Program Tax policy and land speculation Building a viable future for mid-sized farms Whether you are an agribusiness professional, policy stakeholder, or engaged producer, this episode offers valuable insights into the future of American agriculture. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

In an ever-changing Agricultural marketplace, opportunities arise that didn't exist just a decade or two ago. The internet, along with a more diversified and demanding consumer, provide viable business options. But these ventures need money to flourish and these businesses might not be a fit for traditional bank lending. That's where alternative financing can allow Agricultural business ideas to grow wings. Damian talks to Perennial Pastures founder Kevin Muno, Harvest Returns CEO Chris Rawley, and Ag investor Bryan McGurk. Tune in for an informative conversation about Ag's future and the evolution of financing Agribusiness. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Face it, the word "sustainable" has been so overused as marketing jargon, it's become meaningless. But what if farmers could accurately measure their sustainability? What if Agriculture could communicate our sustainability to customers with verifiable numbers? Then — the cherry on top — what if we could profit from our sustainability practices by differentiating products by degrees of sustainability in the production process? In the era of Artificial Intelligence and technological advancement, measuring and monetizing sustainability is a reality. Ben Bardsley, founder of BX discusses the future of sustainability price premiums with Damian Mason. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.