The Business of Agriculture Podcast

What would a ban on Glyphosate mean for American agriculture and food production? Damian Mason speaks with Michelle Klieger of Stratagerm Consulting, who recently completed a comprehensive study on the economic and labor impacts of eliminating Glyphosate—America's most widely used herbicide. Michelle shares the staggering implications for crop yields, labor shortages, and consumer food prices. This episode explores the hidden costs of removing Glyphosate from U.S. farming systems and explains why the herbicide remains vital for sustainable, efficient food production. Essential listening for agribusiness professionals, policy makers, and anyone concerned with food security. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

What determines the nutrient value of meat? Dr. Stephan Van Vliet of Utah State University joins Damian Mason and Iowa farmer Kelly Garrett to explore how soil health, animal diet, and agricultural practices influence the nutritional profile of beef. Discover why not all steaks are created equal, whether grass-fed is truly better than grain-fed, and how flavor connects to nutrient density. This episode dives deep into food systems, lab testing, and whether producers will be rewarded for nutrient-rich meat. A must-listen for agribusiness professionals and progressive livestock producers. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

What does the next generation of agricultural professionals need to succeed in today's rapidly evolving industry? In this milestone 400th episode of The Business of Agriculture, Damian Mason is joined by Tanner Winterhof and Corey Hillebo from Farm4Profit to share critical insights for young people entering the ag sector. Drawing from decades of experience, these seasoned ag professionals discuss how technology, business acumen, and adaptability have reshaped farming—and what tomorrow's leaders must understand to thrive. This episode offers practical advice, industry foresight, and a candid conversation about preparing successors in the world's most essential business. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

With U.S. corn production projected to hit record highs in 2025, demand questions loom. NCGA CEO Neil Caskey joins Damian Mason to explore the outlook for corn exports, ethanol markets, and the push for sustainable aviation fuel. With domestic livestock numbers down, will global trade and green energy be enough to absorb the surplus? Caskey discusses recent market wins in Britain and India, why ethanol remains critical, and why he stays optimistic about corn's future. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

America's health challenges are increasingly linked to diet, nutrition, and widespread confusion about what truly constitutes healthy food. As consumers face a constant barrage of conflicting information about their groceries, the roles of food producers, processors, and the broader agricultural industry have never been more important. In this episode, Damian Mason speaks with Natalie Kovarik and Tara Vanderdussen of Discover Ag to discuss how the Business of Agriculture can support healthier lifestyles through responsible food production and clear consumer education. Explore the challenges and opportunities facing the food industry as it works to meet evolving health expectations, dispel nutrition myths, and provide solutions that benefit both consumers and the agricultural economy. Key Topics Covered: The connection between food production and national health trends Addressing consumer confusion about nutrition and grocery choices How agribusiness leaders can support healthier food systems The evolving role of agriculture in meeting health-conscious consumer demands The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

What happens when tech billionaires attempt to disrupt agriculture without understanding its fundamentals? In this episode, Damian Mason is joined by agtech experts Rhishi Pethe and Walt Duflock to analyze high-profile failures in agricultural innovation—highlighting ventures like Larry Ellison's experimental farm in Hawaii and the struggles of Beyond Meat. Together, they explore the risks of "billion-arrogance"—where immense wealth and success in unrelated industries lead to misguided investments in farming and food systems. The discussion emphasizes the importance of aligning innovation with real agricultural challenges, economic sustainability, and the needs of producers and consumers alike. Essential listening for agribusiness professionals, ag investors, and anyone involved in food system innovation, this episode underscores the need for practical, problem-solving approaches to agtech development. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

The good news: Private equity investors are interested in investing in the Business of Agriculture. The bad news: The money is not flowing into fake meat or controlled environment Ag businesses. What is hot? Premium dairy, pet food, and anything fermented. Why? Because those categories offer private equity investors what they want — higher margins, growth, pricing power, differentiation, and added value. Dan Zelazik with Ascendant Partners, a boutique investment bank specializing in food and Agriculture explains how and what capital markets are investing in Ag. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

"The next day after a lightning storm, it's always greener. That term is called green lightning and that's what we set out to do." So says Travis Potter, founder of Green Lightning, a company with a product allowing farmers to make their own nitrogen at a much -reduced price than retail. The other benefits: elimination of synthetic nitrogen, no salt, and no yield penalty. Damian Mason asks the hard questions with the company founder who is joined by Michigan farmer Matt Vanderhyde who's using this technology. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

What if free trade isn't really free? Tariffs are a distortion to free market economics. The only problem: We don't have a free market economy as countries prop up and protect their native industries with restrictive rules on — or even entirely against — imports. In this episode of The Business of Agriculture, Damian Mason digs into the numbers (our trade deficit is equal to Holland's entire economy), the impact on consumer purchases (it might be overstated), and why manufacturing (much like Agriculture) matters for national security. Damian delivers pointed perspective on the trade turmoil and closes by asking American Agriculture, "When will you finally learn your lesson about China?" 🎯 Key Topics: Trade protectionism vs. free market economics U.S. trade deficit and global competitiveness Tariffs, consumer impact, and market dynamics Agriculture and manufacturing as national security pillars Strategic risks of over-reliance on China The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Agricultural equipment is among the largest capital investments on American farms—yet much of it sits idle for most of the year. With rising interest rates and pressure on farm income, optimizing machinery utilization is more important than ever. In this episode, Damian Mason is joined by Martyn Gross, founder of AgShared (https://agshared.com), to discuss a new digital platform designed to improve farm profitability through peer-to-peer equipment rentals. AgShared enables farmers and ag dealers to generate income from underused machinery, while providing cost-effective rental options to other producers. Explore how this "Airbnb model" for ag equipment is driving efficiency, increasing cash flow, and offering practical solutions for modern farm management. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Global trade is undergoing a fundamental transformation. After decades of increasing globalization, countries are pivoting toward protectionist policies to safeguard domestic industries. In this episode, international agribusiness consultant Todd Thurman joins Damian Mason to explore the resurgence of tariffs and trade restrictions—and what this shift means for the future of global commerce. Topics include the demographic and economic forces driving deglobalization, historical context behind tariff use, and the implications for U.S. agriculture and international trade. Learn why trade wars may no longer be temporary disruptions, but instead a long-term feature of global economic policy. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

In today's low-margin farming environment, efficiency is everything. From maximizing nutrient availability to reducing inputs while increasing yields, growers are under pressure to do more with less. That's where startups like NewFields Ag come in. This innovative company is tackling the challenge right from the planter box, using biological solutions derived from agricultural byproducts. In this episode, CEO and founder Brian Tulley joins Damian Mason to discuss his journey from big Ag to launching a startup, the role of biologicals in modern farming, and the evolving future of Ag retail. Is Ag retail on the brink of transformation—or survival? Tune in for an insightful conversation on the future of production agriculture! The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag https://newfieldsag.com/ Redox Bio-Nutrients redoxgrows.com Gripp Gripp.ag Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Is farmland the ultimate investment? In this insightful episode, Damian sits down with Robert Andjelic, Canada's largest private farmland owner, to explore the future of agricultural real estate. Despite having no farming background, Robert now owns 250,000 acres of prime Canadian farmland—mostly in Saskatchewan, with holdings in Manitoba and Alberta. After leaving the commercial real estate sector in 2007, Robert turned to farmland, citing water security, climate change, and the decline of arable land worldwide as key factors driving his investment. In this conversation, he shares his perspective on the economics of farmland, global instability, and the shifting agricultural landscape. Tune in to discover why farmland is becoming a sought-after asset and what the future holds for Canadian agriculture. Don't miss this deep dive into one of the world's most essential and evolving industries! The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag https://newfieldsag.com/ Redox Bio-Nutrients redoxgrows.com Gripp Gripp.ag Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

The agriculture industry is at a turning point, with nearly two-thirds of U.S. farmers over 55 and many surpassing 65. As farming faces massive capital demands and generational shifts, what does the future hold? Adam Lasch, a self-made, first-generation Wisconsin farmer, joins Damian to explore the financial hurdles, demographic changes, and innovations shaping modern farming. Discover how the next generation of farmers can navigate rising costs, land ownership challenges, and evolving technology in this insightful conversation on the future of agriculture. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag https://newfieldsag.com/ Redox Bio-Nutrients redoxgrows.com Gripp Gripp.ag Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

The Agriculture industry has long relied on synthetic fertilizers, chemical inputs, and over-applied fertility—not by choice, but by necessity. Now, with biologicals, bio-nutrients, and precision application technology, farmers have better alternatives. Colton Moon, president of Redox BioNutrients, joins Damian to explore how soil health, crop nutrition, and sustainability are driving the shift away from traditional ag inputs. Can biological solutions enhance efficiency and reduce reliance on synthetic fertilizers? Tune in to find out! The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag https://newfieldsag.com/ Redox Bio-Nutrients redoxgrows.com Gripp Gripp.ag Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

With Robert F. Kennedy Jr. now confirmed as Secretary of Health and Human Services, his longstanding commitment to organic food is taking center stage. A vocal advocate for transforming the American food system, RFK Jr. believes organic agriculture could be the key to solving major health issues—going as far as claiming it could eliminate diabetes. But what would happen if American farmers were pushed to meet USDA organic standards? In this episode, Damian Mason explores the potential impacts—good, bad, and uncertain—of RFK's push for an organic revolution. Will it reshape the Business of Agriculture, or is it an impractical vision? Tune in for a deep dive into the future of food in America! The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag https://newfieldsag.com/ Redox Bio-Nutrients redoxgrows.com Gripp Gripp.ag Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Fermented foods are trending, and sauerkraut is having a moment! In this episode of The Business of Agriculture, host Damian Mason dives deep into the world of fermentation with Jorge Azevedo, CEO of Fermented Food Holdings. They discuss why ultra-processed foods are falling out of favor, the growing demand for probiotics, and why FFH moved to Wisconsin—home to serious sauerkraut expertise. Plus, you won't believe how much cabbage comes off an acre! (Spoiler: it's a whopping 45 tons!) Tune in for a fun and insightful look at the business behind the brine. The Business of Agriculture Podcast with Damian Mason is Sponsored by: AGVisorPRO getagvisorpro.com Redox Bio-Nutrients redoxgrows.com Gripp Gripp.ag Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

For years, money flowed into Ag tech—until the tap ran dry. But there's one area still attracting outside investment: farmland. Ben Gordon and Brian Grundtner from Fractal join Damian to discuss the evolving landscape of capital in agriculture. Their company is pioneering a model where investor funds help farmers acquire land, creating new opportunities for growth. Tune in to explore the financial trends shaping the future of farm ownership! The Business of Agriculture Podcast with Damian Mason is Sponsored by: AGVisorPRO getagvisorpro.com Redox Bio-Nutrients redoxgrows.com Gripp Gripp.ag Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Is agriculture ready to pivot from maximizing yields to prioritizing nutrient-rich, health-focused food production? Join Damian in a thought-provoking discussion with Iowa farmer and Ag entrepreneur Kelly Garrett and Ag venture capitalist Carter Williams. Explore the future of farming as surpluses rise, America's health declines, and consumers demand better nutrition. With terms like "food as medicine," "nutrient density," and "health-focused agriculture" becoming the buzzwords of a changing marketplace, this episode unpacks the challenges and opportunities ahead. Tune in to discover how farming can adapt to a health-first future. The Business of Agriculture Podcast with Damian Mason is Sponsored by: AGVisorPRO getagvisorpro.com Redox Bio-Nutrients redoxgrows.com Gripp Gripp.ag Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

From FarmCon 2025, Damian Mason sits down with three experts to tackle the biggest issues in American agriculture: trade, tariffs, biofuel, markets, Ag Tech, and the Farm Bill. Kevin Van Trump of the Van Trump Report dives into global agriculture markets and the key drivers of change. Roland Fumasi with RaboResearch highlights three must-watch trends—trade, Farm Bill impacts, and the surprising effect weight loss drugs could have on agriculture. Finally, Bob Trogele of ProAgInvest sheds light on money, investment, and the future of Ag Tech innovation. If you're invested in the Business of Agriculture, this is a can't-miss episode! The Business of Agriculture Podcast with Damian Mason is Sponsored by: AGVisorPRO getagvisorpro.com Redox Bio-Nutrients redoxgrows.com Gripp Gripp.ag Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

How do farmers feel when misinformation about agriculture takes center stage? Dennis Bulani knows firsthand. After a conference speaker delivered a factually flawed tirade against modern farming, Dennis was inspired to write What a Farmer Wants You to Know About Food. In this episode, Dennis shares insights from his book, tackling one of agriculture's greatest challenges: bridging the communication gap between farmers and consumers. Whether it's myths about food safety or the realities of modern production practices, this conversation is a must-listen for anyone invested in the truth about what's on their plate. The Business of Agriculture Podcast with Damian Mason is Sponsored by: AGVisorPRO getagvisorpro.com Redox Bio-Nutrients redoxgrows.com Gripp Gripp.ag Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Protein is the hottest buzzword in food and diet trends—but will it stay that way? Damian Mason and RaboResearch's Nicholas Fereday explore the booming demand for dietary protein and its impact on agriculture, from animal-based production to plant-based alternatives. Learn how "protein-enhanced" snacks like boxed waffles and bagged treats are shaping consumer habits, and discover who benefits most in the protein arms race. Plus, a surprising take on RFK Jr.'s influence on food trends and the evolving American diet. Tune in for insights on food innovation, health trends, and the future of the protein market! The Business of Agriculture Podcast with Damian Mason is Sponsored by: AGVisorPRO getagvisorpro.com Redox Bio-Nutrients redoxgrows.com Gripp Gripp.ag Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Sustainable Aviation Fuel (SAF) could become a game-changer for production agriculture, driving a surge in demand for corn and soybeans—two crops currently facing significant oversupply challenges. But will SAF truly take off? What policies, regulations, and incentives are necessary to make this vision a reality? Join biofuels analyst Corey Lavinsky of S&P Global and Pete Meyer of Muddy Boots Ag as they explore the present and future of SAF. Learn how this emerging industry could reshape North American agriculture, create new markets, and provide a sustainable boost for farmers. The Business of Agriculture Podcast with Damian Mason is Sponsored by: AGVisorPRO getagvisorpro.com Redox Bio-Nutrients redoxgrows.com Gripp Gripp.ag Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary. This content is protected. ©Damian Mason, all rights reserved.

Just before Christmas 2024, the federal government unveiled a $31 billion aid package for American farmers—$10 billion in direct payments and $21 billion in disaster relief for the past two years. But here's the twist: even more funding might be on the horizon. In this episode, Damian Mason is joined by Paul Neiffer, the Farm CPA, and Chris Barron of Ag View Solutions for a deep-dive into the long-term effects of government farm payments. They explore how such payouts historically boost supply, sustain operations that might otherwise shutter, and often become a recurring fixture in agriculture. Tune in to understand the implications of these subsidies and what they mean for the future of farming. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Redox Bio-Nutrients redoxgrows.com Gripp Gripp.ag This content is protected. ©Damian Mason, all rights reserved.

Chris Barron has weathered several Ag downturns as an Iowa farmer. He's also helped hundreds of farming operations succeed despite farm economy downturns as an Ag consultant with his company, Ag View Solutions. Chris joins Damian Mason to discuss the Business of Agriculture at the farm level, laying out strategies smart operators can deploy to — not only survive, but prosper — during a rocky farm economy patch. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

American consumption of beef — contrary to predictions otherwise — has held up amazingly well, despite beef prices outpacing the rate of general food inflation. 85% of that beef is processed by the "Big 4" packers. Looking ahead, what changes are coming for beef? Will smaller meat processors, backed by federal grants announced a few years ago, change the landscape? Will food inflation, environmentalist's lobbing, or the marketing of synthetic meat decrease beef consumption? What about direct-to-consumer beef production and niche beef companies — can they reach scale in a marketplace dominated by legacy producers? Jeff and Kara Smith with Colorado Craft Beef join Damian Mason in this lively discussion about the future of America's favorite meat. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

RFK Jr. as head of Health and Human Services will oversee the Food and Drug Administration and will have a role in setting food policy in the United States. Will RFK "Un-Fauci" our food system? And what exactly is meant by "Fauci'd," you ask? When a bureaucrat uses fraudulent science to achieve political outcomes, enhance his power, and collaborate with corporations to earn profits, that's the "Fauci Factor." Believe it or not, our food was "Fauci'd" beginning in the 1950s. Will RFK eradicate the bad science and corporate interests making us unhealthy? Or will his organic zealotry and opposition to seed oils make matters worse? Damian Mason delves into those questions and possible outcomes in this special edition of The Business of Agriculture, recorded in Damian's kitchen! The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

Vance Crowe and Damian Mason have spoken to hundreds of thousands of Agricultural audience members. In this fun and fast moving discussion, they share "behind the scenes" stories from their careers on stage at Ag meetings all over the world. How do you handle a disagreeable audience? Why should you never actually write a speech? What makes for a good or bad audience? Have you ever bombed? (Anyone who says they haven't is a liar!) What's hard about the speaking biz that most people don't see? Damian and Vance cover all that and more in this friendly and entertaining edition of The Business of Agriculture. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

As production Agriculture moves from banner years economically to a downturn, what changes will we see on the land front? Presumably values decline as other asset classes compete for investor dollars as the farm belt tightens amid lower commodity prices. Couple that with a dying generation handing off farm assets to disinterested, non-farming heirs and we could see hefty changes in Ag country — from shifting land use to idling of ground to big capital buying up property. Mike Downey with Uncommon Farms and author of the More Than Dirt blog joins Damian Mason for outlook mixed with a hint of sentimentality. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

We in Agriculture are told, "The low cost producer wins." That's been generally true for as long as anyone working in Ag today can remember. But what about moving forward? Will efficiency gains be enough to keep Agriculture profitable? No, they won't be. The reason: Focusing on efficiency addresses supply, when our real problem moving forward will be stagnating demand. Agricultural consultant Todd Thurman joins Damian Mason for a compelling discussion about a mindset change for Agriculture. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

Beginning in the 1960s, Americans were told of the evils of saturated fat. From the 1970s through the '90s, "low fat" was a can't miss marketing slogan. Abstaining from meat, eggs, butter, and milk would keep us thin and stave off heart attacks, we were told. Grains and fiber were the answer for health and longevity, according to the experts. At one point the government's food pyramid recommended 11 servings of grain per day. (Seriously? Livestock rations contain less grain!) Turns out, the so-called experts were wrong. Worse than just wrong, many of the experts have been lying to us, influenced by money from processed food companies, big pharma, and animal rights groups. Nina Teicholz, Nutrition Journalist and author of The Big Fat Surprise, joins Damian for this feast of truth about food, health, and consumption of animal-based fat. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

We're in year one of an Agricultural economic downturn due to low commodity prices. How bad are things, really? Where - geographically - are the numbers worse and who's holding up better? Curt Covington, with Ag America Lending joins Damian Mason for the third time on The Business of Agriculture show. Curt provides a letter grade on farm and lender financials from California almonds to Florida dairy to the Midwest corn and soy producer. What lies ahead? Tune in to find out! The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

The number of farming operations in the U.S. has dipped below 2 million for the first time since we became a developed nation. Peak farm — meaning the year we had the most operations — occurred in 1935 when we had 6.8 million farms with a farming population of 32 million. Of a national population of approximately 128 million, that means one in four Americans farmed. Today, a few more than 3 million (about 1% of our current population) operate 1.9 million farming operations. Approximately five percent of America's farms shut down or exit the business each year. Why do smaller farming entities close up shop? Is the trend reversible? Does it matter to our food system, our customers, or our national psyche? Brian Reisinger, author of Land Rich, Cash Poor joins Damian Mason for a lively discussion about Agricultural consolidation, the reasons for it, and what can be done to retain smaller farming operations. The big question: Does it matter or is consolidation just the natural flow of a maturing industry? The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

Netafim, a subsurface drip irrigation maker, is teaming up with corporations eager to offset their water consumption. Through their Corporate Partnership Program, Netafim secures commitments from outside corporations to fund 50% or more of the cost of new irrigation installation on farms. Similar to carbon offset programs you may have heard about, in this arrangement farm owners agree to put in water efficient systems to reduce their irrigation load. Large companies — from Google to Dr. Pepper — subsidize the on-farm project. Netafim North America President Mike Hemman explains the arrangement and shares his views of the future of corporate sustainability spending. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

What happens if Robert F. Kennedy, the self-described "extreme environmentalist" who rails against "factory farms," is in charge of the Department of Agriculture? The trust fund heir turned environmental lawyer turned politician led the first lawsuits against Monsanto, and he's on the record as saying we can end diabetes with organic food. Those are just a few of the alarm bells Damian Mason and his guest, Dr. Josh Miller cite in this discussion about misguided political movements and their impact on the Business of Agriculture. If you don't think this could happen, know this: Robert F. Kennedy released video on October 14th standing in front of the USDA building in Washington, DC stating, "When @DonaldJTrump gets me inside the USDA, we're going to give farmers an off-ramp from the current system that destroys soil, makes people sick, and harms family farms." This is part of RFK Junior's "Make America Healthy Again" campaign coinciding with the Trump campaign. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

Will we get a new Farm Bill and if so, what will it look like? Damian Mason asks those questions and plenty more of his guest, Roger Cryan, Chief Economist for the American Farm Bureau Federation. Dr. Cryan and Damian provide a brief history of farm legislation (it dates back to the 1930's) as well as a look ahead at what a future farm bill might include. Based on current administrative sentiment, anything involving "climate smart Agriculture" is in, as are nutrition programs, and permanent programs such as crop insurance. What's not going to be a part of future farm legislation? Listen and find out! The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

The International Longshoremen's Association announced that they had reached an agreement to end their strike on the evening of October 3rd. This episode of The Business of Agriculture was already recorded and set for release on October 7. Given the tenuous state of affairs between the ports, shippers, and the union — along with the fact the agreement is temporary — I believe this topic and my take on it is still relevant and timely. Please give it a listen, especially paying attention to the historical comparison. We've been here before in the late 1970s and early '80s. Strikes, job loss fears, inflation, commodity glut, low Ag prices, global conflict, trade spats... The similarities are eery. Team those issues with an increasingly aggressive China whose economy is rapidly slowing along with political turmoil on the home front and things look a little dicey. Troubles on the trade front aren't going away as protectionist policies are likely to ramp up. Watch or listen to this and be prepared! The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

Explore the rise of corn ethanol in the United States in this insightful episode of The Business of Agriculture. Prior to the Renewable Fuels Standard of 2004, corn ethanol was a niche market. Fast forward to today, and nearly 40% of U.S. corn production is dedicated to ethanol. Join host Damian Mason as he interviews Geoff Cooper, CEO of the Renewable Fuels Association, to discuss the impact of this booming industry. Discover how American agriculture has evolved, with 12% more corn acres planted since 2004 and a significant increase in bushels produced per acre. How sustainable is this trend? What does the future hold for ethanol over the next 20 years? Tune in to gain valuable insights into the economic and environmental implications of corn ethanol. Don't miss out—subscribe to The Business of Agriculture today! The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

The Business of Agriculture is all about producing food, fuel, and fiber. We're damn good at it. What we're not so good at is promoting our products. In a marketplace that's oversupplied on just about every Agricultural commodity, differentiation, promotion, branding, and marketing are more important than ever. Maureen Ballatori, CEO of Agency 29 — an Agriculture focused advertising firm — agrees and sometimes disagrees with Damian Mason's 5 reasons Agricultural promotion flops. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

Are livestock producers unfairly targeted by climate activists for their environmental impact? Do consumers face unjust guilt trips over their meat, milk, and egg choices? In this episode of The Business of Agriculture, we dive into the debate surrounding livestock and greenhouse gas emissions. Join host Damian Mason and UC-Davis animal scientist Frank Mitloehner as they separate fact from fiction. Discover why the claim that "cow farts" are a major climate issue might be more propaganda than reality. Frank Mitloehner reveals the true impact of livestock on greenhouse gas emissions, highlighting that livestock are responsible for only 11% of global emissions and just 4% in the U.S. Will political actions against livestock production, similar to those seen in Europe, become a trend? Frank's insights suggest otherwise. Plus, learn why livestock will continue to play a crucial role in human nutrition, with 98% of U.S. refrigerators stocked with animal-based products. Tune in for a factual and engaging discussion on the real numbers and future of livestock production. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

Two areas of increasing concern for production Agriculture: Water utilization and labor availability. Farmblox is a farm automation company connecting equipment and in-field sensors to a producer's phone. Imagine a future with less time spent monitoring or guessing, and more time adjusting, based on real time information. Sustainability, labor saving, and improved yields through technology using artificial intelligence on farms….that's the future according to Farmblox CEO, Nathan Rosenberg. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

In this episode, we dive into the world of pulses—edible seeds from the legume family, including lentils, dry beans, and chickpeas (also known as Garbanzo beans). Discover why pulses are becoming a crucial part of the food industry, driven by rising consumer demand for plant-based protein, increasing protein needs in developing economies, longer shelf life, and impressive drought resistance. Join Lionel Kambeitz from Above Foods as he talks with Damian about his Canadian company's expansion into U.S. pulse production and processing. With the growing interest in pulse farming and consumption, this episode highlights a promising trend in the business of agriculture. Tune in to learn how pulses are shaping the future of sustainable agriculture and plant-based diets! The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

You've probably heard about Regenerative Agriculture, now there's Regenified Certified. This innovative certification designates products produced using advanced regenerative farming practices. In this episode of The Business of Agriculture, host Damian Mason is joined by Heidi Diestel from Diestel Ranch, a pioneering California-based turkey producer. Heidi Diestel discusses how her family's vertically integrated farming operation is leading the charge with Regenified Certified poultry. Tune in to learn about the benefits of regenerative agriculture for premium-priced poultry, the impact on sustainability, and what the future holds for food production. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

The subject of solar development on farm ground generates a lot of impassioned opinions. But do you know the all the facts? Listen to Damian's discussion with Illinois farmer John Carroll, who has eight on-farm solar developments powering livestock and farm facilities. He is also exploring community solar projects, where a municipality leases farm land for solar power development. John explains the three types of solar — on-farm, community, and commercial — as well as the business side of solar from a farm and landowner perspective. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

Imagine a future with more environmental regulation, a fusion of regenerative and conventional farming practices, tastier food that's still affordable, fewer farmland acres — especially of corn and soy — with more acres of oddball crops like sorghum. These are just a few of Damian Mason's BIG thoughts on the future of farming, food prices, and what'll be growing on America's farms. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

41.9% of Americans are obese. Most of these people are not on obesity drugs. Yet. But that day is coming according to Damian Mason, and when it does Agriculture is going to — for the first time ever — face a marketplace of declining per-person caloric consumption. Todd Thurman joins Damian in this forward - looking discussion. What will the impact of obesity drugs, big Pharma, insurance companies, and possibly even government be on Agriculture? Listen to this! The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

The United States' Agricultural projected 2024 trade imbalance isn't due to a lack of sales. In fact, American Ag is on track to sell more corn, soy, pork, and other farm products than ever before. The imbalance — meaning we're buying more dollars worth of Agricultural goods than we're selling — is due to deglobalizaion, a strong dollar, and consumers' appetite for pricey imported food items. Roland Fumasi with Rabobank's RaboResearch Food & Agribusiness joins Damian for numbers and perspective on trade as it affects American farming, and our marketplace. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

Bee populations are declining, as you've likely heard. Is the decline a problem for Agriculture? Yes, says Itai Kanot, co-founder of BeeHero. With 75% of food crops requiring pollination, humanity needs bees. We need both wild honeybees — and perhaps more importantly — the kind kept by professional beekeepers. Professional beekeepers are hired by farmers to pollinate specialty crops. Bee keepers are struggling with Bee Colony Collapse, which is not an actual disease, but a phenomenon due to humans, monoculture, insecticide usage, and global movement of products harmful to bees. Mr. Kanot believes technology, along with addressing those four issues, can address Agriculture's bee problem. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com This content is protected. ©Damian Mason, all rights reserved. Not available for AI.

The global Agriculture drone market is predicted to grow by 31.5% annually over the next four years. That's good for Ag innovation but bad for American national security. Why? Because the dominant global manufacturer of Unmanned Aerial Vehicles (UAV's) for Agriculture, is directly linked to the Chinese Communist Party. That company — DJI — currently controls about 3/4 of the Ag drone market, including here in North America. Besides spraying product on our fields, there is compelling evidence the company is gathering data and providing it to the Chinese government. Arthur Erickson, CEO of Texas-based Ag drone maker Hylio, joins Damian for this important discussion. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com

Historically, investment in Africa has been extractive, as in, spend money to build mines or infrastructure to extract resources from the continent. Jeff Bordes with Acres Club says his company is changing that by deploying capital investment into Africa to build farms to nourish the local population. Developing farms in other countries is nothing new (see Brazil for example), but why Africa and why the nation of Zambia in particular? Damian asks all those questions and more with the guys from Acres Club. The Business of Agriculture Podcast with Damian Mason is Sponsored by: Pattern Ag pattern.ag Redox Bio-Nutrients redoxgrows.com Truterra truterraag.com