The Brands On Brands Podcast

Do you have a message to share with the world? If you have a message, or you are in the process of finding your voice, you need a platform on which to build, grow, and tell your full story. Today we talk about how to build your brand platform to share your message and become a one man/woman media company. A brand platform puts you in control of the story, and gives you an archive of your perspective to share with the world. There are three stages to building your brand platform. Pick your format - Chose the type of content (video, audio, or written) that suits your personal style and skill. Make it searchable - All of your content should be easy to find within your catalog using the right episode titles and tags. Be patient - When you start your platform, it will grow slowly at first. But as you spend more time creating, you will bring in an audience of subscribers that will compound over time. We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. and you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.

Jaime Cohen is a speaker, communications coach, and consults with people to help them figure out their messaging and branding. Jaime received more than one million post views on less than 50 LinkedIn posts. She was selected one of The Top 75 Influential Voices on LinkedIn. She's the host of a Linked Live show called "The Right Words". We dive into how to choose your words wisely, the intent, how to be a good listener, and how to figure out your communications style and skills. And we give you ways to communicate that will help you level up your success. Highlights from the episode: Why it's so important to have strong communication skills. The one thing that's left out of most of our communication training. The trick that makes it easy for you to connect with people when you listen. What typically trips us up when communicating. Some tips to help you remember names better and be a more active listener. The better question to ask people you meet for the first time. How to tell better stories and achieve success. Quotes: "Everything in life that brings us success comes from us having strong relationships." "There is so much of what a person says that is between the lines of the words that they are using." "Having the right words isn't about having the perfect words." "When you are telling a story, though you are the one that experienced it, the audience is the hero of the story." Episode Links: Jaime's Linkedin is http://LinkedIn.com/in/jaime-cohen Jaime's course, "Connecting with Your Audience Using Video", can be found at www.brandonbrands.com/jaimecohen. If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends!

Do you truly stand out from the competition? It's pretty easy to start to sound like everyone else if you have not positioned your brand in a unique and ownable space. Today we talk about the three steps to create a well positioned personal brand. They are: Know yourself - Understanding what you do best and what you do different. Know who you serve - Understanding your audience and what they need from you. Be great - Understanding how to create value and experiences for your clients and customers. We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. And you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening!

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, and The New Rules of Sales & Service. Today we talk about his new book, Fanocracy - Turning Fans Into Customers and Customers Into Fans. He coauthored this book with his daughter Reiko Scott, and they talk about taking this idea of fandom and making it a prescription for your business. Highlights from the episode: After you create a product/service, you need to let go of your creations. Let people share their fandom in the way that they want. Consumers don't want to be told how to engage with a brand. Make your customers "insiders" by giving them a peek inside the business. When you share the fandoms of your personal life in your professional life, you can create an organization that draws people in that are fans of you in the same way you are a fan of those things. Quotes: "I believe we are entering a new phase, a phase around humanity" "When you are physically in the presence of people at a company... the human emotional bond is much stronger." "The relationships we build with our customers are more important than the products and services we sell to them." "When people are passionate about something, that passion shows." Episode Links: Get the book now at www.fanocracy.com Learn more about David at www.davidmeermanscott.com To follow David on social, his handles are @DMScott If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends!

Today we talk about making an impact with your customers for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business. The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed. The three topics covered in the series are: 1) Finding your voice and message 2) Building a community 3) Creating impact Today we dive in to creating impact. The three components of creating impact are: 1) frameworks, 2) tools/skills, and 3) value exchange. Here are the highlights from the episode: When you build a community you have the opportunity to learn the challenges of your people and to help them solve problems. The first thing you need to help solve people's problems is a framework. This allows you to be consistent with how you people without having to reinvent the wheel every time. It also is something that can be ownable and uniquely yours which sets you apart from the competition. Also, when you have a framework it means you are able to repeat success from client to client and you can find where you can make your process better over time. The second thing you need to make an impact are tools and skills to share with your clients. As you find tools that you've seen results with, you can recommend them and save people time as a trusted adviser. You also have tactical skills that you've developed that you can pass on and save people the time it takes to learn through trial and error. The final thing you need is a value exchange. You need to create something that actually helps people, makes their lives easier, or creates some kind of change for them. They need to leave ahead of where they started. Also, that value needs to be exchanged. People only value what they pay for and it holds them accountable to the work they need to do on their end to succeed. Your goal is to prove that the value extracted was far greater than the initial investment. Also this connects beautifully within the circle of the personal branding framework. If you are missing any one of the three you'll find it difficult to succeed and grow. Episode Links: Are you looking to launch a podcast in 2020 or for some marketing advice? Feel free to go to www.brandonbrands.com/apply to see if there is a way for us to work together. To join our community of brand builders, you can join our Facebook group at www.brandonbrands.com/fb To subscribe to our insider's group for weekly updates on our content and offers, go to www.brandonbrands.com/bteam If you found value in this episode, please subscribe to the show, leave a review and rating, and share with your friends! www.brandsonbrandsonbrands.com

Today we talk about building your brand community for coaches, consultants, and experts. This is the second topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business. The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed. The three topics covered in the series are: 1) Finding your voice and message 2) Building a community 3) Creating impact Today we dive in to building a community. The three components of building a community are: 1) authority, 2) discovery, and 3) list building. Here are the highlights from the episode: You have to be known for something and have authority and expertise for people to want to listen to what you have to say. People need a reason to go somewhere, so you need to let them know they can look to you for guidance. When you establish authority, you get to curate the experience and bring together like-minded individuals. When you do that, it encourages engagement through common interest. The second component of community building is discovery. A community gives you somewhere to send people after they meet you or come across your content. It turns a one time encounter into a potential long term relationship. As you build a community, you have the opportunity to ask for their information which puts you in control of your future communication with those people. People in your community have a better chance of receiving your content across social media and within your own channels which builds your following. A community also gives you the opportunity to ask people about the challenges they have that you can help with. The third component in community building is list building. You need to thoughtfully create a valuable resource to give away in exchange for contact information. As you build your list, you can promote your content, you can tell your story, you can turn cold leads into warm leads, and you can sell. More importantly, you can ask them what it is that they need, and then build it for them as a product. If you take these steps you will be well on your way to building your community. As you build your community and ask them what their challenges are, you will be better prepared to take the next step in your personal branding journey which is providing solutions and making an impact. We'll talk about that on the next show! Episode Links: Are you looking to launch a podcast in 2020 or for some marketing advice? Feel free to go to www.brandonbrands.com/apply to see if there is a way for us to work together. To join our community of brand builders, you can join our Facebook group at www.brandonbrands.com/fb To subscribe to our insider's group for weekly updates on our content and offers, go to www.brandonbrands.com/bteam If you found value in this episode, please subscribe to the show, leave a review and rating, and share with your friends! www.brandsonbrandsonbrands.com

Today we talk about finding your brand voice for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business. The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed. The three topics covered in the series are: 1) Finding your voice and message 2) Building a community 3) Creating impact Today we dive in to finding your voice and message. The three components of finding your voice are: 1) positioning, 2) platform, and 3) social proof. Here are the highlights from the episode: Creating content is the best way to find your voice. As you create you will see themes develop which you will become known for. Positioning is the first step as it helps you know why people should choose you vs the competition. If you don't own what makes you unique, you are missing a huge opportunity. Once you have a position, you then need to carefully tell your story to highlight your position. The second step in finding your voice is to build a platform. Most people just post on social media channels, but you need to people people from social media into your world through content platforms such as your blog, your podcast, or your Youtube channel. These are the key channels where you can create a catalog of your ideas and content that is searchable. Now you have a place to point people that enter your world. The third step is to create social proof. This is about leveraging your content to demonstrate authority through both your ideas, and through association with the guests that you interview or co-create with. Outside of content on your own platforms, you have to find a way to share your knowledge with other people's channels. Get featured in known publications in your industry or be active in your industry circles and let people know about your content. If you take these three steps you will be well on your way to finding your voice and honing your message. As you find your voice, you will be better prepared to take the next step in your personal branding journey which is building your community. We'll talk about that on the next show! Episode Links: Are you looking to launch a podcast in 2020 or for some marketing advice? Feel free to go to www.brandonbrands.com/apply to see if there is a way for us to work together. To join our community of brand builders, you can join our Facebook group at www.brandonbrands.com/fb To subscribe to our insider's group for weekly updates on our content and offers, go to www.brandonbrands.com/bteam If you found value in this episode, please subscribe to the show, leave a review and rating, and share with your friends! www.brandsonbrandsonbrands.com

Welcome to Season 2 everyone! Today we talk about how to change your brand forever and what to expect this season on the show. Brands On Brands On Brands is a top 100 marketing podcast on iTunes and we are excited to continue to grow in 2020. Make sure to go to www.brandsonbrandsonbrands.com to subscribe to the show. This season will be talking to keynote speakers from the top marketing conferences in the country, authors who have written the best selling marketing books from the past 2 years, and entrepreneurs who are building businesses from the ground up. On Monday, January 13th, 2020, we'll be dropping our first interview episode of Season 2. It's an interview with David Meerman Scott And here are some highlights from this episode: - The top way to change your approach to marketing and branding is to change the way you set priorities. You need to take the time to set a strategy that focuses on driving the most attention at the best price. - The #1 mistake entrepreneurs are making in marketing today is investing in an agency to manage their social media posts. Those posts are better managed in-house, and that money is better spent on traffic driving Facebook ads. - A top priority on your to do list should be to develop your message, find your voice, and understand how you differentiate yourself. - The best reason to create content is to find your voice. Most people think creating content is about gaining subscribers. That's true in the long run, but short term your goal is to develop your voice so you can understand what you want to be "known" for. - The three prong approach to personal branding is 1) Focus your message, 2) Build your community, and 3) Create impact in the lives of your customers. (This will be explained further in the next three episodes... stay tuned!) Episode Links: Sign up for our insider's group to receive email updates on our content and offers each week at www.brandonbrands.com/bteam Want to work on your personal brand or launch your podcast? Go to www.brandonbrands.com/apply to set up a call with Brandon. Join my online community at www.brandonbrands.com/fb Please remember to subscribe to the podcast, leave a review and rating and tell your friends! If you found value in this episode, please screenshot the episode and post it to Instagram and tag me @brandonbirkmeyer Brands On Brands On Brands

Jenn Herman is an author, speaker, blogger and "Instagram expert." As one of the forefront bloggers on Instagram marketing, she helps her clients craft optimized social media strategies that get them noticed. She also uses her site Jenn's Trends to examine how the web's biggest brands make themselves household names. In this episode, Jenn discusses how she honed her Instagram game, explains what you can do to put your profile on the forefront of everybody's discovery feed, and gives some pointers for how you can best spend money to boost your virtual footprint. The Finer Details of This Episode: How Jenn went from just casually browsing Instagram to mastering it. What exactly are Instagram "pods," and how do they negatively impact the underlying algorithms? Breaking down how Instagram's central content recommendation algorithm works. Jenn's "quality over quantity" approach to accumulating Instagram followers. Why Instagram can be so valuable to an entrepreneur. How you can get your brand going on Instagram and why you should switch over to a business profile. The reason you need to attach a singular, identifiable job title to your Instagram profile. What is a user going to get out of engaging with your profile? The do's and don'ts of attaching a name, face and logo to your profile. What it means to post "thumb-stopping" content. Why you're better off putting your money into ads rather than a photoshoot. At what point should you consider outsourcing content creation? Why establishing a brand should always come before getting your sales numbers up. What Jenn has planned in the near future and what her ideal customer testimonial would be. Quotes: "I fell into this niche of being an Instagram expert because it was just something I loved and I genuinely put the time and effort into it." "This is all organic, targeted growth versus just saying 'Here's a bunch of people that like me'." "I'd rather have ten thousand followers and like a ten percent conversion rate versus a hundred thousand followers and like a half a percent conversion rate." "For me Instagram, as a community-building tool, is unmatched." "Most people that read your bio are only ever gonna read it the first time they come to your profile." "People tend to connect with humans more than they connect with logos." "Nobody can talk to your brand better than you." "In the long run, the branding gets you more sales, but the branding is what gets you there." Guest Links:Jenn's Trends - https://www.jennstrends.com/ Jenn on Instagram - https://www.instagram.com/jenns_trends/ Jenn on Twitter - https://twitter.com/jenns_trends Jenn's Facebook group - https://www.facebook.com/jennstrendsonline Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Building a brand from scratch without the benefit of a research firm or big budgets may be difficult—after all, any minute an entrepreneur spends on building their brand is a minute taken away from improving their product or service—but it's not impossible. You can make your enterprise stand out by focusing on three key components for building a brand that matters: brand truth, brand image and brand love. In this episode, Brandon discusses what each of these main brand components mean to both you and your customers and how you can use them to improve your marketing strategy. If you want to really polish your image on Instagram, sign up at 6 Minute Grams on Brandon's site to view an exclusive video session where he'll coach you through the essentials of making your IG brand pop and draw attention. The Finer Details of This Episode: What does it really mean to build a brand, and why should you try thinking of a brand as a person. How having a strong customer community can actually build a brand for you. Looking for the sensitive points in your current marketing strategy that will allow you to amplify your image and convey a certain message. Quotes: "What are you trying to accomplish and what's that mission?" "It could be that you have a story to tell but you're not telling it everywhere you're looking." Links: 6 Minute Grams - https://www.brandonbrands.com/6minutegrams Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Sign up for coaching at www.brandonbrands.com/apply Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Oren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for "selling without selling"—that is to say, successfully pitching a customer on a product or service without them feeling like they're being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea (now on retail and digital shelves). In this episode, Oren explains how he can pull off a real life Inception, helps you figure out the pressing concern that motivates you, and discusses the three "layers" of a compelling personality. The Finer Details of This Episode: Oren explains what his book Flip the Script is about and what this show's listeners can get out of it. How do you influence customers in an era where no one really wants to be sold to anymore? Oren breaks down the key piece of advice at the heart of Pitch Anything. Oren's method for planting the seed of an idea What are "pre-wired ideas" and how do they work? Why every industry and line of business needs its own "Winter is coming" to innovate and survive. Oren discusses the different layers of your persona that make you compelling. Quotes: "Salespeople don't know how to sell because today buyers don't want to be sold." "People want what they can't have, they chase that which moves away from them, and they only value that which they pay for." "The closer you get to something that's new, novel, unusual, or never tried before, the more anxiety it creates." "Your value system that cannot be altered by a sales meeting is what makes you compelling." "Business, to me, is about relationships." Guest Links: Oren's homepage - https://orenklaff.com/ Pitch Anything - https://pitchanything.com/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

In this episode, Brandon Birkmeyer debunks the myth that starting your own business means starting completely from scratch, discusses how to hire the right coach for you, and suggests how you can avoid some of the basic mistakes beginners make. The Finer Details of This Episode: You don't have to start from scratch; other colleagues in your industry can provide you with tried and true jumping-off points. Don't let the independent entrepreneur mindset isolate you from advice and support! The industry is full of resources—some premium, some completely free. Use them! Avoid making big mistakes by speaking to the industry veterans who've made those very mistakes themselves on their way up. Don't be afraid to hire a coach! Brandon has tips for vetting the right one. Quotes: "You can benefit from finding people in your industry that are doing the same thing you're doing." "Stop wasting time and start today!" "Don't be shy about asking for help. Just get out there and do it!" Brandon's Links: Visit Brandon's website at www.brandonbrands.com For coaching with Brandon go to www.brandonbrands.com/apply And please leave a rating and review on iTunes!

Welcome to the premiere episode of Brands on Brands on Brands, where marketing expert and coach Brandon Birkmeyer chats with other experts in his field about the ins and outs of their industry and what can be done to engage more with customers as society and technology evolve. Mark Schaefer has been generous enough to grace this show with his presence for its inaugural episode. Mark is a marketing strategy consultant, keynote speaker, and author of Marketing Rebellion: The Most Human Company Wins. You can read about his thoughts on the profession on the blog {Grow}, or even hear about them on the podcast he hosts, The Marketing Companion. In this episode, Mark explains how you can make your brand more human and engaging, discusses what you should be doing to forge connections with your customers, and speculates on how we'll need to adapt branding for the next generation. The Finer Details of This Episode: What inspired Mark to write his newest book and how all of his writing fits into a singular overarching narrative. Why he's concerned marketing agencies haven't evolved enough with the times. How Mark's grandfather inspired him to forge a career in marketing. The benefits of working to find a groove with customers rather vs. trying to change them. A few lessons that marketers and entrepreneurs can take away from Mark's book right this instant. Is branding or selling more important for a business in the long term? Why Mark respects Glossier founder Emily Weiss and what he thinks other marketers can learn from her. Quotes: "With this power shift, the whole world of marketing has now moved over to our customers." "Our company cultures have not kept up with the pulse of popular culture and our consumers." "I think the best storytelling will make the customer the hero." "I've built a platform where people believe in me, they trust me and they listen to me. That's a great opportunity to create some good in the world." Guest Links: Website: www.businessesgrow.com Book: Marketing Rebellion: The Most Human Business Wins Podcast: The Marketing Companion Blog: {Grow} Twitter: @MarkWSchaefer Facebook: www.facebook.com/mark.schaefer3 Brandon's Links: Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

It's my year end wrap up! This is a behind the scenes look at what I've learned across my first 88 episodes. We'll be taking a small break in December and then launching Season 2 in January! Thanks to everyone that's been a part of the journey with me this year. Your support is hugely appreciated. Big shout out to all the amazing guests we've had this year. Together, we've made this show a top 100 marketing podcast. It's been a huge year for me in terms of investing in personal growth and development. I've attended more events, taken more classes, invested in more coaching, and met more people than I have at any other point in my life. And I couldn't be happier with the results. I've heard it say that it's not enough to want to be great. You actually have to do something great. And while I don't think I've done that yet, I know I've set myself up to start to serve others and have impact in their lives and businesses. I've developed the skills, the platform, and the community that I will need to create opportunities to be great. This was the year of finding my voice, building community, and finding clarity in my business. Next year will be the year of nurturing what I've built to get better at coaching and helping people. And then it's all about scaling the business and sharing my message with as many people as possible. I'll be seeking out more speaking opportunities and PR to share my message and grow my community. And I'll continue to focus where I invest my time in terms of the next level of personal development and growth. What a crazy year. It's been exciting and stressful, encouraging and crushing, rewarding and demanding, and I've had plenty of wins and losses. The biggest thing I'm working on is patience. I know how much work it's going to take to get to the next level of my business, but I'm determined to focus on what's in front of me and to just take the next step forward. I appreciate everyone listening and following along on this journey. To connect with me and access more of my content and resources, go to: www.brandonbrands.com

LinkedIn is a powerful tool to accelerate your business if you know how to use it the right way. Our guest today, Judi Fox, is a LinkedIn expert and coach, a speaker, a content strategist, and podcaster. In 2018, Judi grew her LinkedIn from 2,000 to 23,000 followers, had over 3 million views of her content, and averaged 600 likes and comments per post. She's now reverse engineered that process and sharing it with others in her content and in her course called "The LinkedIn Business Accelerator" at www.judifox.com Today we cover tips on how to start today growing your LinkedIn engagement and following, how to consistently create content, and what to think about when updating your LinkedIn profile. The Finer Details of This Episode: How to start growing on LinkedIn with focused engagement of 10-20 people in your industry. Why Judi started teaching courses about creating video content. Transitioning from corporate work into entrepreneurship. How to create more content by leveraging what comes naturally to you. How to choose the right words to use in your content. The #1 update you can make to your LinkedIn profile today. Quotes: "What you like and comment on does need to be high quality because people are watching that on LinkedIn." "Because we have so much information coming at us, the words we use matter. The words I use can make people gain trust or lose trust." "We can still reach mass numbers but do it in a more humanized way." "Treat your cover image like it's a business card." Guest Links: Get more 🦊 at www.judifox.com FOLLOW #FoxRocks LISTEN 🎙 The Judi Fox Show Podcast Follow www.instagram.com/judifoxrocks Visit Brandon's website at www.BrandsOnBrandsOnBrands.com If you're aiming to start your own podcast, Brandon has room to take on a few one-on-one clients. Sign up at http://www.brandonbrands.com/apply/. Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

It's list building season! This week we talk about how to set the priorities that drive your marketing to do list. Everyone has plenty of work keeping them busy, but how do you know if it's just busy work or work that's actually helping your bottom line. You can easily wastes thousands of dollars and hundreds of hours on marketing activities that don't actually move the needle in your business. The problem is that we mix up our priorities. Your marketing approach can work just like a well run farm. You need to think of your marketing cycle in seasons and each season you need to do some planting, nurturing, and harvesting. The first seeds you plant should be profit driving activities connected to your brand positioning and messaging as well as setting up your marketing infrastructure such as emails, crm, and list building activities. Then you can move on to nurturing your campaign. This includes listening, learning, revising and executing. You're main focus in this step is to make your offering stronger, update your messaging, and collect testimonials and referrals. And finally you can jump into harvesting where you roll out your updated offering to a wider audience. Continue to improve on what's working and then start all over again adding new marketing layers one at a time. The goal in all of this is to keep a sharp focus on profit driving activity, while building repeatable processes and learning that can grow your business. Enjoy the episode! Listen now at www.brandsonbrandsonbrands.com

XayLi Barclay is a visual content creation coach who specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. She's the founder of the Start, Shoot, Grow Video Academy, which teaches you how to create a visually engaging online presence through video content. And you can find more of her blogs and video content at XayLiBarclay.com. In this episode, XayLi discusses what it takes to make videos from start to finish, the value of having clarity of purpose and mindset, how to make a genuine impact in the digital space, and how to develop a personal brand. The Finer Details of This Episode: How XayLi got into creating video for the first time by sharing beauty and hair advice and solutions. Why she started teaching courses about creating video content. What the value is of creating video content. How to use live video to nurture your audience. What got XayLi started on teaching course creation. Some core lessons on getting started with creating video content. Quotes: "I just didn't want to leave my baseline in the hands of someone else." "If you create video in your business, you create trust in your business so much faster... and you get a much more loyal audience that is committed to you." "Your personal brand is a journey. It's whatever you are going through and how you are reaching back and pulling people forward." "I want to help more people. That kept me going." Guest Links: For XayLi's video lessons - www.startshootgrow.com For XayLi's content - www.xaylibarclay.com For XayLi's free course - www.camfidence.com Visit Brandon's website at www.BrandsOnBrandsOnBrands.com If you're aiming to start your own podcast, Brandon has room to take on a few one-on-one clients. Sign up at http://www.brandonbrands.com/apply/. Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Happy Thanksgiving! Just taking a little time this episode to express my gratitude for your support this past year. We're celebrating as the Brands On Brands On Brands podcast hit #61 on the iTunes charts for marketing this week. This is driven 100% by the support of my great community and the awesome guests that have blessed the show. We also dive into the top 5 interviews that are on my "dream board" for the future. 1) Michael Jordan - about how he redefined what it means to be a personal brand and about building a cult following around basketball and shoes. 2) Kris Jenner - about orchestrating attention across traditional and new media channels and about starting the next generation of reality celebrity entertainment. 3) Tony Robbins - about building impact through community building and live events. 4) Lady Gaga - about creating intrigue and excitement by standing out and pushing social norms 5) Oprah Winfrey - about how she turned her daytime talk show into a massive media company. And because she's Oprah. More details in the episode. Listen up and have a great holiday! www.brandsonbrandsonbrands.com

Brian Schulman is the founder of Voice Your Vibe: part consulting firm for those looking to livestream on LinkedIn, part livestream itself. Dubbed the "godfather of LinkedIn video," Brian was one of the first people to go live with video on LinkedIn. He actually took up previous guest Goldie Chan's (episode 075) challenge to go live, and now he's a top voice and top video creator on LinkedIn—not to mention one of Forbes' featured entrepreneurs. In this episode, Brian discusses LinkedIn's advantages as a streaming platform, reveals his personal challenges growing up, and explains how LinkedIn users can network with each other in person. The Finer Details of This Episode: The reason Brian sees the relatively small number of people streaming from LinkedIn as an advantage. What about LinkedIn stood out to Brian compared to so many other streaming platforms? The one thing Brian says people need to understand before bringing their material to LinkedIn. What initially held him back from taking on Goldie Chan's challenge—and how he pushed through in the end. What it was like growing up and how he found strength in self-knowledge. What people fundamentally misunderstand about building relationships through LinkedIn. An overview of just some of the courses Brian offers through LinkedIn. How does Brian make himself comfortable in front of the camera? What is a LinkedIn Local and why you should consider going to the nearest one. Quotes: "It is the most organic opportunity to take advantage of." "I didn't come to LinkedIn to do business—I came to LinkedIn to achieve my Why." "I want to tell a good story because everyone loves a good story." "It's supposed to be terrible: it's your first video!" "It's not rocket science; it's being human first." "I've spent thousands of hours learning how to just get comfortable being uncomfortable." "I found a voice I never knew I had." Guest Links: THIS… Is LinkedIn Video - https://www.linkedin.com/pulse/linkedin-video-brian-schulman/ Voice Your Vibe - https://linkedinmasterclass.thinkific.com/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com If you're aiming to start your own podcast, Brandon has room to take on a few one-on-one clients. Sign up at http://www.brandonbrands.com/apply/. Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

This week I dive deeper into how to land a guest spot on a top 100 podcast. We had so many amazing ideas shared with us in the previous episode, that I wanted to highlight a couple and add some more perspective. Now don't be surprised that we talk a lot about mindset. If you want to get on to a top 100 podcast as a guest, you need the right mindset to succeed. We talk about patience, human connection, adding value, gratitude, intention and much more. These concepts make the difference between succeeded and failing. However, there are plenty of actionable steps you can implement as well, after you have the right mindset. Those more tactical ideas you can access in Nicole Holland's FREE course called "Get That Yes". If interested go to: www.brandonbrands.com/nicoleholland Podcast guesting is a great way to get your name out there, build your influence, grow your audience, and become known. If you want to do it well, without making the easy mistakes along the way, learn from someone who know's what they are talking about. Have a great week! If you are interested in working with Brandon to build and launch your own podcast, apply at: www.brandonbrands.com/apply As always you can tune in for more episodes of the podcast at: www.brandsonbrandsonbrands.com

Nicole Holland is a business owner, coach, and a top-rated podcaster on her own self-titled show, where she dispenses vital business strategy tips to her listeners. After years of working on her own show and with other podcasters, she knows the right and wrong ways to leverage the PR potential of this growing medium. In this episode, Nicole breaks down how you can make the best case for yourself as a podcast guest, reveals her biggest pet peeve when it comes to spreading awareness of your brand, and explains why it's okay to start small. The Finer Details of This Episode: How going on other people's podcasts taught Nicole that being a guest is an incredibly effective method for building your brand. Some of the barriers you should prepare for if you aim to guest on other shows. Nicole gives us the lowdown on her upcoming ebook that will help readers tailor the best possible pitch for their podcasts. Figuring out what other hosts want so you know what kind of value you can provide by guesting. Why you need to stop "cold-pitching" podcasts to other hosts. The reason you should start off guesting on smaller shows than go for a big one on your first try. Nicole helps you figure out which of her programs is best for your goals. Her parting advice for what you should and should NOT do when looking to grow your podcast influence. Quotes: "When you wow and impress and do good by somebody, they are gonna hand-deliver you to other people who can help you too." "Just because you want to be on a show, doesn't mean it's gonna be easy—but it can be done." "Pay attention to how the host is already demonstrating that they want to receive a potential 'great fit' guest." "Downloads are only one aspect." "If we're not getting you an ROI, I don't want your money." "If you aren't getting the 'yes' from the host, then something's wrong." "Prove your process, prove your thesis, then come back and take the course." Guest Links: Nicole's homepage - https://thenicoleholland.com/ Enrol in Nicole's FREE Get That Yes program - http://brandonbrands.com/nicoleholland Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

It's our 80th episode and this week we talk about surviving entrepreneurship. There are a lot of challenges when you go out on your own and try to build your own business. This dives into some of the keys to getting through all the mental hurdles you have to jump in your first year of business. We highlight some of thoughts from Travis Chappell from a previous show (episode #005) about keeping the promises we make to ourselves, trusting the process, investing in your ideas, and pushing through the hard times, even when you are the only one who cares about your idea. There's true freedom in commitment. Only when you release yourself to the process and push through the hard times, can you reap the rewards of your hard work. www.brandsonbrandsonbrands.com

Marking a milestone, this episode of Brands on Brands on Brands is the first to be recorded from a Facebook livestream! Our guest for this special occasion is Paddy McGill, head of partner and affiliate marketing at Thinkific, a software platform that makes it easy for entrepreneurs and small business owners to design and distribute online courses. Paddy's years in online marketing have taught him there's really no limit to what kind of course you can put out into the world—the secret is finding your niche and catering to its needs. In this episode, Paddy discusses the essential ingredients of a successful video course, explains the vital relationship between courses and their communities, and breaks down the balancing act of submitting tactical instructional videos. The Finer Details of This Episode: How Paddy thinks the spread of online courses will have an impact on the future of college and university programs. What's the difference between the online courses Paddy specializes in and the ones offered by colleges? Paddy lays out his ingredients for a successful online course. Do courses grow out of communities or vice versa? How to optimize your courses to ensure people are getting the results they need. Really figure out who you're trying to reach with these courses and cater to them—don't be afraid to seek a niche! How Paddy and his colleagues go about determining if a course has value or not. On the benefits of testing the waters before you actually launch your course. What are the most offbeat and unique courses Paddy has seen in his time? Quotes: "It's been just a whirlwind of learning." "The end game, always, is to deliver a transformation for that user." "Competition is actually a really good sign that there is market demand for what you do." "Your story is an important part of your course." "The course marketplace is a great way to generate leads for your premium product." Guest Links:Thinkific - https://www.thinkific.com/ Check out the free 1-month trial of Thinkific Pro & Growth at https://learn.thinkific.com/try30/ Paddy on LinkedIn - https://www.linkedin.com/in/partnerpreneur/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Building an engaged email list is the difference between having a business and having a following. In this episode, we talk about list building and the role it plays in your marketing and branding. Everyone is excited about social media these days. And they should be excited because it's a great discovery platform. But the step that often gets missed is converting the people who are following you on social media into email subscribers. It's important because an email list is an owned point of contact that you control. Once you have someone's contact information, you can use that as you see fit to tell your story, build trust with your audience, and sell your products and services. The problem with social media is that you are not in control. You can post to your million followers, but the platform controls how many of those followers are shown the content. That content you are spending time creating, may only be shown to 2-3% of your following. Oh and they can change the algorithm and drive that lower whenever they feel like it. Not to mention that they can delete your account with zero explanation or recourse. The best way to protect against that happening is to provide value to that audience on social media in exchange for their contact information. The best way to control the future of your business to control your list. It's a simple but often overlooked concept. And if this inspires you to take action and refocus your efforts, I've done my job! www.brandsonbrandsonbrands.com

Rick Steele is the founder and chief marketing officer of Select Blinds, an online retailer specializing in the very best in window fashion. His company was one of the very first blinds retailers to go totally cordless in their designs, and within 10 years of launching they were able to grow revenue to over $65 million. Rick is also an expert on Internet traffic and conversion rates and believes that it's essential to face adversity if you want true personal and professional growth. In this episode, Rick discusses how he went from selling Beanie Babies to selling blinds, elaborates on his decision to take a risk and invest in cordless blinds, and explains why he believes nothing good ever comes from being comfortable. The Finer Details of This Episode: What are some elements of ecommerce that we take for granted today that were much harder to pull off when Rick was starting out? The reason Rick chose to specialize in blinds rather than other retail products. Why Rick decided to sell his products and only his products through his website early on. The series of events that led to Rick appearing on Extreme Home Makeovers. The vital reason Select Blinds invested so much time and effort into creating cordless products and why Rick is okay with the growth it cost them. How Select Blinds got creative when it came down to competing with Amazon. Rick relates Select Blinds' misadventures in outsourcing and what lessons he took away from that experience. Why Rick has an entire series of marathons lined up for the coming year. Quotes: "Everything kinda originated out of my one-bedroom house, and we're now sixteen years into this game selling blinds." "You have to create your own social proof." "Truly it's about the social proof it creates, and as marketers it's up to us to create that." "That's all business is, that's all marketing is: it's solving a problem." "Only outsource to automation and products that you know will make your life better." "Everything that's happened to me in my life has come through adversity." Guest Links:Select Blinds homepage - https://www.selectblinds.com/ #GoCordless - https://www.selectblinds.com/gocordless.html Rick's email - [email protected] Rick on Instagram - https://www.instagram.com/ricksteeleofficial/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

The key to growing your brand awareness and your business leads is your ability to leverage paid and organic media. Today we talk about the difference between the two, when to use each of them, and the advantages of each approach. For organic media, it takes a longer time to build traction. But overtime, there are massive benefits to having an owned media footprint that you control. The key to organic media is to be early to adopt fast growing new channels, to focus on engagement with your audience, and to commit to a long-term consistent presence. For paid media, it's a more cluttered environment and takes more work to stand out from the crowd. But when you invest strategically against your core audience, you can build an audience much faster than you can with organic media. The key to paid media is to be smart about how you execute and measure your performance and to focus on ROI and converting new leads into long-term customers. We dive into these topics and more in this weeks episode. If you are interested in podcast coaching you can go to www.brandonbrands.com/apply Or you can participate in the free 30 DIY Podcast challenge at www.podlifechallenge.com www.brandsonbrandsonbrands.com

Goldie Chan is #1 creator on LinkedIn, a regular contributor to Forbes and the founder of social media strategy agency Warm Robots. Known as the "green-haired Oprah of LinkedIn," she was one of the first people on LinkedIn Live and currently has the longest-running daily channel on LinkedIn with fully original content. Goldie believes everybody has the capacity to make engaging content—the trick is just figuring out which kind is best suited to your talents. In this episode, Goldie recalls the resistance she faced when she decided to make video content LinkedIn before any other platform, explains why innovation is a driving force in her work, and helps you figure out what style of content creation you're best suited for. The Finer Details of This Episode: Goldie discusses her "LinkedIn-first" streaming platform and some of the other content creators she's involved with. The reason Goldie went all in on committing to a LinkedIn platform, and what was the moment she realized how much potential it had? How she dealt with other people's concerns that going exclusive with LinkedIn was a bad idea. Why the idea of "social media with purpose" fuels much of Goldie's work. What Goldie does to keep her work fun and what she believes is the great irony of content creation. The reason innovation motivates Goldie more effectively than simply desiring success. Why how you played around as a kid can give you a good indication of what type of content creation you're best suited for. One memorable moment on the job that brought self-described introvert Goldie out of her shell. Quotes: "It was just such a fun time to be an early creator on a platform." "You can create really thoughtful, meaningful, helpful content on LinkedIn." "I think the most fun thing to do is to help people understand better their brand, or the brand that they're part of and trying to build." "I really wanted new creators to feel welcome." "I am still trying to understand fully how the last two years have radically changed my life." Guest Links:Goldie's website - https://www.goldiechan.com/ Goldie on LinkedIn - https://www.linkedin.com/in/goldie/ Goldie on Twitter - https://twitter.com/GoldieChan Goldie on Instagram - https://www.instagram.com/goldiecylon Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

What are the core ingredients in building a personal brand? Where do you start? How about with content, community, and impact. Today we talk about why those three steps are so important in developing a personal brand. We also talk about how each of these steps are interconnected and feed into each other. We also cover 3 important rules: 1. Content needs a platform 2. Community needs communication 3. Impact needs to come from solving the challenges of your community For those of you interested in the 30 day podcast challenge mentioned in the episode, go to www.podlifechallenge.com to sign up. www.brandsonbrandsonbrands.com

Ai Addyson-Zhang, Ph.D. is the creator of Classroom Without Walls, which provides entrepreneurs and digital marketers with the tools and strategies they need to get a foothold in the rapidly growing online marketplace. A former associate professor of communications studies at Stockton University, Ai realized that she could reach and educate people beyond the confines of academia. Her desire to reinvent traditional classroom teaching led to Classroom Without Walls, which she livestreams every Wednesday at 2PM PST. In this episode, Ai discusses what pushed her to trade her physical classroom for a virtual one, reveals what surprised her about modern social media usage, and has you really consider what you want out of livestreaming. The Finer Details of This Episode: Ai lays out the many ways people are utilizing livestreaming in their brands or businesses today and explains what it was like for her to go live for the first time. Why it's worth taking the time and effort to assemble a clean and reliable streaming setup. What spurred Ai to leave her conventional teaching career and embrace a livestreaming platform? Ai explains what really surprised her about her former students' relationship with social media. Ai's tips for expanding your livestreaming audience and drawing guests to your show. The reason you should figure out methods of repurposing your own content. Quotes: "If I want to teach this, I cannot just be a teacher. I have to be a practitioner." "I really think… our educational system doesn't really encourage our teachers to become practitioners." "Taking action gives us clarity, momentum and confidence." "Quality is a lot, lot, lot more important than quantity." "Treat every single person as a VIP." Guest Links:Classroom Without Walls - https://www.classroomwithoutwalls.ai/ Ai on Twitter - https://twitter.com/aiaddysonzhang Ai on LinkedIn - https://www.linkedin.com/in/aiaddysonzhang/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

What sets you apart in your industry? If you haven't started to figure that out, this is the episode for you. Today we dive into how to get started building authority and influence. Specifically, we cover the idea of finding your voice and sharing your perspective. It can be daunting if you don't know what steps to take. But you'll never have it all figured out. So the first step is... to take the first step! We talk about how to take your first step creating content in the formats that work for you to get you moving towards your goals. For those of you interested in the 30 day podcast challenge mentioned in the episode, go to www.podlifechallenge.com to sign up. www.brandsonbrandsonbrands.com

Ross Brand is a former radio broadcaster and a "pioneer" in the field of internet livestreaming. Klout ranked him as the number #1 livestreaming expert to follow on social media and Switcher Studio considers him an expert in live video production. Through his business Livestream Universe, he helps other brands and entrepreneurs get their own livestreams off the ground while impressing how the medium is an unparalleled networking tool. In this episode, Ross discusses how he made the transition from traditional radio broadcasting to web livestreaming, gives you the low-down on how you can get a livestream setup of your own going, and makes the case for why entrepreneurs should go all in on it. The Finer Details of This Episode: What it was like going live the first time for Ross and how he gradually became less camera-shy over time. Ross' advice for getting your audio to sound crisp and clean—and why you should invest in a good set of headphones. The differences between condenser and dynamic microphones and what each means for your recording setup. Some microphones to consider: Audio-Technica ATR2100-USB Dynamic, Samson Q2U Handheld Dynamic USB How Ross got into broadcasting to begin with and why he views it as a way to build new relationships. Ross pitches the value of livestreaming to entrepreneurs and marketers who may be listening to this episode. What you can do to engender relationships and networking via livestreaming. Why Ross prefers livestreaming to more traditional radio broadcasting work—and why it takes more work than you may think. The reason Ross believes branding plays a more instrumental role in getting your small business off the ground than selling. Quotes: "The heart of the content is really in the conversation." "It's not as important how many people show up as can it help you convert more leads." "There are all these different ways you can use livestreaming that can give you a competitive advantage versus those who aren't using it yet." Guest Links:Livestream Universe - http://livestreamuniverse.com/ Livestream Deals - https://livestreamdeals.com/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/fb And please leave a rating and review on iTunes!

"If you want it bad enough, and if you are not afraid of sucking at first, podcasting is for you." "If you have a personal brand, you have to be speaking to who you were yesterday." These are the messages that stood out from my conversation in episode #069 with Zachary Babcock. We dive into what mentality you need to have to be successful at podcasting and the value of investing in your own growth. If you want to join one-on-one coaching with Brandon to launch your first podcast, go to www.brandonbrands.com/apply If you want to join the #PODLIFECHALLENGE and get tips to start your podcast yourself, go to www.podlifechallenge.com and I'll send you my DIY step-by-step guidance. www.BrandsOnBrandsOnBrands.com

After turning his life around following a stint in prison, Zachary Babcock launched Underdog Empowerment, a resource for other entrepreneurs looking to build a personal brand and earn passive income. Zachary is also the host of Underdog Empowerment, a top 200-rated podcast on iTunes where he chats with other advertising and marketing professionals—as well as celebrities and athletes—about how you can stand out as an entrepreneur in a competitive and super-saturated market. In this episode, Zachary discusses the twists and turns his life had to take to get to where he is now, distinguishes being nice from being helpful, and emphasizes the importance of being vulnerable if you're going to get ahead. The Finer Details of This Episode: How Zachary turned his frustration into the Underdog Empowerment Movement and helps entrepreneurs who work with him. Why Zach walked away from his network marketing and life coaching jobs. The defining moment that made Zach reconsider his situation and want to turn his life around. How pain became a primary motivating factor on Zach's road to success, and why he thinks emotional intelligence is key to turning things around. Why Zach believes getting yourself a mentor is an irreplaceable asset on the road to successful entrepreneurship. How one of the toughest decisions Zach ever made turned out to be one of the best in the long run. Why becoming a successful podcaster means getting over your fears of failing and imperfection. Zach's philosophy for attracting your ideal, high-paying customer. The reason Zach views outsourcing as essential to establishing a successful business. What's the difference between making someone happy and doing something good for them? Why being vulnerable is vital to making your mark as a personal brand. Quotes: "I knew my reasons why I had to make it happen, and ever since that moment I've been moving in a completely different direction." "My failure and success is all on me." "If you're afraid of sucking at first, then podcasting is not for you." "After you get clear on who it is who you serve, then the offers become easy because you know what they want and you know how to talk to them." "As soon as you start bringing on help it becomes addicting because you get so much more time and freedom back." "If you share those flaws and rip your own self apart, what can somebody else do to you at that point?" Guest Links:Underdog Empowerment homepage - https://underdogempowerment.com/ Underdog Empowerment Podcast - https://underdogempowerment.com/podcasts/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

"Tenacity in sales and marketing is the number one thing that keeps entrepreneurs from achieving their financial and business goals." This is the message that stood out from our conversation in episode #067 with Kelly Roach. We dive into this concept and what actions we can take to be more tenacious in our businesses. www.brandsonbrandsonbrands.com

Kelly Roach is a professional coach known throughout the industry as "The Business Catalyst." Previously a Fortune 500 sales expert, she helps business owners change the game in their respective fields and generate breakthroughs of over a million dollars. In addition to her coaching work, she hosts the Unstoppable Success Radio podcast where she and other marketing experts tell you how you can leave a lasting impression in digital media. In this episode, Kelly discusses the unique arc her career has taken, explains why you need to figure out which of your tasks are productive, and impresses the importance of service in establishing a positive brand reputation. The Finer Details of This Episode: How Kelly went from Fortune 500 to business coaching, and why business owners should consider seeking out her services. Kelly's advice for those looking to make a significant shift in their career and overcoming the fear that holds them back. The difference between productive and non-productive tasks and understanding the "80/20 rule" that will get you ahead. What business owners need to understand about using social media effectively. Kelly's path from football cheerleading to Fortune 500 sales management, and why she thinks having a corporate background can be very important for entrepreneurs. The reason Kelly believes it is absolutely imperative to take total responsibility for your life if you hope to achieve your goals. Why consistent service was essential to Kelly building her brand and reputation as a coach. How to successfully scale up your business by building and curating a healthy community around it. Quotes: "If you're stuck at a certain plateau in your business for any period of time, there's something you're not seeing." "There's no time for scrolling if you actually want that to convert into a viable income stream for you." "I never had anything handed to me and I think that's the best thing that ever happened to me." "You were given the dreams that you were given because you were intended to achieve them." "If you show up for people, they'll show up for you." Guest Links:Kelly's homepage - https://kellyroachcoaching.com/ Unstoppable Success Radio podcast - https://kellyroachcoaching.com/unstoppablesuccessradio/ Tribe of Unstoppables Facebook group - https://www.facebook.com/groups/2080754075505322/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Talking about the tools out there like Email marketing and CRM that help us grow our business. Specifically, we dive into one big take away from my conversation with Jon Ferrara, founder of Nimble, and the godfather of CRM tools. How do you decide what you are going to say to your customers once you have a great CRM system set up? We dive into how to tackle that question head on leveraging the power of spam. How to use spam as a benchmark to determine best practices. www.brandonbrands.com

Jon Ferrara is the of founder Nimble, the hit customer relationship management (CRM) software company. Jon helped to pioneer CRM systems and learned early on that the tools we use to keep track of customer information and records are essential to building strong relationships with the people we sell to and help us stick out from the competition in their minds. In this episode, Jon discusses the ins, outs, ups and downs of CRM, explains what Nimble in particular brings to the marketplace, and describes his chance encounter with a famous musician that shaped how he thinks about his work. The Finer Details of This Episode: Jon breaks down the particulars of CRM and what those systems have meant to his career. What are some of the issues modern CRMs run into, and how does Nimble address them? Jon's process for establishing your brand as the first and foremost option in the minds of potential customers. Some of the bad habits that sale people listening to this episode should try to avoid when pitching to prospective clients. Exploring the "Dunbar limit" and what it means for networking with customers. What prompted Jon to turn Nimble from an idea into an actual program that has changed how salespeople interact with customers? What about Jon's line of work really makes his day, and what one of his doctor's celebrity patients made him realize. Why having a central brand network is key to your company's success. The reason "shut up and listen" might be the most important decision you make when engaging with potential customers. Quotes: "Your job on this planet is to grow by helping other people grow." "People don't buy great products, they buy better versions of themselves." "I think we're going through a renaissance in relationships through the evolution and revolution of social media." "People need to see your eyes and your face because that's how they connect to you." "If you add value to others at scale, you can get anything that you want in life." Guest Links:Nimble homepage (use the code JON40 to get 40% off your first three months of Nimble) - https://www.nimble.com/ Jon's email - [email protected] Jon on Twitter - https://twitter.com/Jon_Ferrara Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

In this episode, we talk more about the importance of having systems and processes in your business. We also dive into the value of investing in yourself, finding your voice, and building a personal brand. We also talk about the Human Worth Project. We're on a mission to help dreamers realize their ambitions. Through mentorship, resources, education, and tools, we hope to empower people to take their first steps towards building their personal brand. A personal brand is the #1 thing you can do to position yourself, build your reputation, and grow your influence. And a great way to get started on your personal branding journey is with podcasting. To find out why, give the show a listen! To join connect with Brandon, join the Brand Growth Community on Facebook by going to www.brandonbrands.com/fb For access to all of Brandon's free tools and resources, you can now go to www.brandonbrands.com/resources to download today! If you are liking the show, please remember to subscribe, rate, review, and share!

This week, we have more systems, more processes, and more tools for podcasters to use to grow their audience and the business behind their podcast. One of the tactics I'm a huge fan of is building your list of customers. Today we talk about how you can start figuring out how to leverage tools and systems to build awesome content that you can offer to your customers in exchange for their contact information. That's what this whole thing is about. You need their contact information. And the way to get that is by providing some sort of value upfront. If you want my tips to accomplish that, listen to the episode and download the step-by-step guide at: www.brandonbrands.com/podguide Thanks for listening. Remember to subscribe to the channel so you get the latest episodes each week downloaded straight into your listening app. You are also welcome to connect with me directly by joining my Facebook group at: www.brandonbrands.com/fb

Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you're running into a brick wall with your company's social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. Brooke also co-hosts the podcast Marketing Companion with Mark Schaefer, which covers a wide and informative variety of topics in the marketing world. In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as explains how to carve out your niche on the web. The Finer Details of This Episode: How Brooke sought out and went about collaborating with Mark Schaefer. What exactly are marketing systems, and why does Brooke think you should try implementing them into your own business. When in doubt, document everything! You have no idea how much content you can wring out of answering all of the questions people might want to ask about your product. Why templates are key to streamlining your work as a marketer and getting the most bang for your buck. Some of the tools and content management systems Brooke uses in her marketing work. What factors you should consider when seeking out a branding specialist for your own company. Who is Brooke and B Squared Media's ideal client? Why Brooke and her colleagues offer "customer care" as opposed to "customer service." The reason Brooke went from thinking selling was more important than branding to the other way around. Quotes: "You wanna work smarter, not harder with your content." "As an entrepreneur, anytime you can save time and save money, that's a golden ticket for a win." "You need to be the Goldilocks of social media tools… go find out which is just right for you." "No one can be your brand the way you can." "How are you going to tie those efforts to actual business outcomes?" "Really smart branding also sells without selling." Guest Links: B Squared Media - https://bsquared.media/ Get your free B Squared Media "swipe file" - https://bsquared.media/swipefile/ Marketing Companion podcast - https://businessesgrow.com/podcast-the-marketing-companion-2/ Brooke on Twitter - https://twitter.com/BrookeSellas Brooke on LinkedIn - https://www.linkedin.com/in/brookebsellas Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Five years ago was the best time to start a podcast. The next best time is now. Rocket your reputation, your network, your authority, your experience, your confidence, your community, and your leads all with podcasting. Now I'm not going to tell you it's easy. It takes a lot of work to do it well and a lot of time to get it done. But the the rewards are worth the investment. Today I'm excited to talk about what's been going on with my podcast, how I plan to help other's get their podcast started, and my goal to save people time on production and editing so that they can focus on promoting their show and growing their list. I have some simple steps that I've shared out to promote new podcast episodes, but this is just a teaser. You are welcome to download it at www.brandonbrands.com/podguide But the real value is in joining the list of subscribers so that as I drop the full length tutorials, templates, guides, and other resources, you'll have the first round access. I also will be working with a select group of podcasters in a beta training program to build out the promotional muscles of your podcast. You can email at [email protected] if you are interested in coaching. For more access to me and my community, join the Brand Growth Community on Facebook at www.brandonbrands.com/fb Please remember to subscribe, rate, and review the podcast if you find it valuable. Thanks!

In this episode, we talk about how to create a personal brand that supports your business, builds credibility, and generates leads. We dive into the specifics on creating content and building out your brand platform, and discuss the differences between social media and ownable media channels. To learn more about personal branding and connect with Brandon directly, join the Brand Growth Community on Facebook. Go to www.brandonbrands.com/fb to find the group. If you want to get started today, you can download Your Personal Branding Toolkit at www.brandonbrands.com/blogkit Thanks for tuning in each week and don't forget to subscribe, rate, and review the show to show your support!

Brittany Krystle is an expert in growing your personal brand. Between her courses and one-on-one coaching, she helps her clients develop an idiosyncratic brand that not only stands out from the rest but will draw the right kind of audience. In addition, Brittany chats with other major branding thought leaders on her Beyond Influential Podcast. In this episode, Brittany explains how you can draw in the exact kind of crowd you need by narrowing your focus, compares the two key components of clarity, and discusses her own personal branding heroes. The Finer Details of This Episode: What inspired Brittany to help others spread their influence across LinkedIn? The biggest lessons about personal branding that Brittany took away from working with Gary Vaynerchuk. Why Brittany thinks of personal branding as an "insurance policy." How clarity becomes a foundational pillar in all successful personal brands. What you need to know about effectively niching down and drawing the crowd you want. Brittany debunks some persistent myths about personal branding and explains why it's not selfish like some people think. The reason Brittany thinks the relationship between branding and selling is a symbiotic one. What other personal brands does Brittany look up to? Quotes: "If you have a job and you work for a living, you're monetizing your personal brand." "Own your name before somebody goes and does it for you." "The more you actually niche down and get specific, the easier it is to grow." "It's not selfish if what you're putting out is of service to somebody." "The more you speak up and use your voice, the more confident you get." "Selling is the art of mixing branding and sales." Mentions: Gary Vaynerchuk Guest Links:Brittany's homepage - https://www.brittanykrystle.com/ Beyond Influential Podcast - https://www.brittanykrystle.com/category/podcast/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Have you found your niche? Should you have a niche? Is it possible to niche down too far? In today's episode, we discuss how you can leverage your community to discover what products you should build and how to niche down. We also cover the balance between creating a niche product vs creating a niche personal brand. Sometimes you can find a way to keep your branding and content broader, while providing solutions to your community that solve problems at a more niche level. If you are just getting started on your personal brand, you can download Brandon's Personal Branding Toolkit at www.brandonbrands.com/blogkit To connect with Brandon directly, join his Facebook group, the Brand Growth Community, at www.brandonbrands.com/fb As always remember to subscribe to the podcast, leave a rating and a written review, and tell your friends if you like what you are hearing! www.brandsonbrandsonbrands.com

Creating content is hard! Creating content that moves your business forward is even harder, but it can be done! In this weeks episode of Brands On Brands On Brands, we discuss four steps to create killer content that converts. The four steps we dive into on the show are: 1. Choosing the right content formats 2. Creating consistency that you can count on 3. Content plan creation 4. Setting goals for your content And if you like these tips and want to dive deeper into how to create content that drives leads, I'll be teaching a lesson this month live within my Facebook group, the Brand Growth Community. You can join today at www.brandonbrands.com/fb If you'd are just getting started with creating content and want some tools to help get you started you can download my Personal Branding Toolkit at www.brandonbrands.com/blogkit As always, thanks for listening and don't forget to subscribe to the podcast, leave a rating and review, and share it with your friends! www.brandsonbrandsonbrands.com

Brian Fanzo of iSocialFanz is a social media marketing expert, keynote speaker, evangelist for technology, and podcast host who travels across the United States, urging people to get out there, embrace social media, and show the world what they have to offer. He's also the host of the FOMOFanz Podcast and co-host of the Just Try This podcast with Amy Landino. Brian believes that social media is fair game for everyone and that you don't need to be an expert or thought leader to succeed online. In this episode, Brian reveals what opened his eyes to video's potential, explains why he stresses authenticity in every avenue of your work, and discusses why we can't just blame technology for the world's problems. The Finer Details of This Episode: Why "Press the damn button" became Brian's rallying cry for his brand and how it reflects his skepticism toward perfectionism. How livestreaming pushed Brian to embrace the medium of video for his work. Why you need to get over your fear of putting out an unpolished rough draft of your work as quickly as possible. The reason why focusing on a desired audience, rather than where you feel comfortable, leads so many storytellers astray. The short- and long-term importance of authenticity in every possible interaction and presentation you're a part of. How Brian earned the title of "Pager-Wearing Millennial" and why he's proud of it. Brian's advice for listeners who are committed to a niche, and also why you shouldn't be afraid to keep your options open. Brian explains why consistency is key to online success right now. Why he doesn't think social media is the real cause of many ills in modern society. Quotes: "I like connecting great people with great people to do great things." "I believe every person has a story to tell." "We have to stop thinking as a marketer and start thinking as a storyteller." "I can't say that I was passionate about every job that I've ever had, but I found a way to be passionate about the work I was doing." "If you aren't real with who you are at your core, I truly don't believe building a community is possible." "If we want the world to be more empathetic, we have to do it ourselves." Mentions: Fiverr Guest Links:iSocialFanz - https://www.isocialfanz.com/ FOMOFanz Podcast - https://www.isocialfanz.com/fomofanz/ Just Try This Podcast - https://anchor.fm/just-try-this Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

This week we've been talking a lot about productivity and efficiency within our businesses. Brandon dives into some of the things he's doing right now to continue to make his business more efficient. In trying to make better use of his time, Brandon has spent this week grounding himself in the priority projects that need to move forward to help grow the business. Every Friday, continue to go behind-the-scenes with Brandon on his journey to build his brand. To connect with Brandon and his community of entrepreneurs, marketers, and creators, go to www.brandonbrands.com/fb to join the Brand Growth Community on Facebook. Please remember to subscribe, leave a rating and review, and share this show with your friends!

In this episode, we discuss the easy ways anyone can get started today building their personal brand. Brandon shares the tips and tricks that helped him build his brand so that you can skip ahead and do the same thing much faster. The theme this week was business productivity and efficiency. And the key to unlocking your efficiency is by starting today and leveraging the tools that can help you get started. If you'd like to get Brandon's list of recommended tools, go to www.brandonbrands.com/blogkit and fill out the 2-second form to get your free download. At that link you will also find the link to brandon's blog post that tell's his full story on how he got started. As always, if you'd like to connect with Brandon as well as his community of entrepreneurs, you can join the Brand Growth Community on Facebook by going to this link: www.brandonbrands.com/fb Thanks for tuning in each week. Don't forget to subscribe to the podcast to get new episodes each week and leave a star rating and review. www.BrandsOnBrandsOnBrands.com

Yvonne Heimann is CEO of Pacific Crest Media, which helps its clients develop a recognizable online presence, as well as the owner of and mentor at Ask Yvi, her own efficiency consulting firm. Yvi helps entrepreneurs determine the most effective ways to make their businesses work for them rather than the other way around, and is on a mission to help with "bulletproofing" your business—essentially making sure your business can run in your absence in case of emergency or another priority. In this episode, Yvonne discusses the very personal loss that shaped her path in life, explains how experimentation factors into nearly every part of her day, and emphasizes the importance of establishing trust with your customers over nearly everything else. The Finer Details of This Episode: Yvonne explains how she helps her clients out by effectively becoming a project manager for their businesses. The family tragedy that made Yvonne realize how her business wasn't secure in the event of an emergency. How efficiency and experimentation are as much a part of Yvonne's life as they are part of her work with clients. Yvonne describes the origin and underlying ethos of her Bulletproof Business Planner. Boundaries and the right tool: the secrets to Yvonne's success communicating with others. The highs and lows Yvonne encountered launching and building up her business, as well as how her successful Facebook community developed. Why regardless of how technology evolves, you will always need to network effectively in order to succeed. Whether Yvonne thinks branding or selling is more important, and why it isn't a necessity to stay "relevant." Why knowing a customer trusts her is the best testimony Yvonne could possibly receive. Quotes: "As long as you're interested in a person you're always gonna come up with a couple questions." "The right tool is the one you actually use." "From funny topics to disgusting topics, I've always been an open book. If you ask me you're always gonna get an answer." "I don't want you to put it off 'til tomorrow because we don't know if tomorrow is gonna be there." "You can make it happen but you can't do it alone." Mentions: Asus, Canon, Keurig, Ikea, Google Guest Links:Ask Yvi - https://askyvi.com/ Ask Yvi on Instagram - https://www.instagram.com/askyvi/ Ask Yvi Facebook page - https://www.facebook.com/askyvi Ask Yvi YouTube profile - https://askyvi.tips/aytsubscribe Bulletproof Business Planner - https://shop.askyvi.com/ Pacific Quest Media - https://pcm.cc/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Brands on Brands on Brands marked its 50th episode earlier this week—see Brandon's interview with Oren Klaff. In light of this milestone, Brandon is taking a step back to put into perspective just how far he's come with the show, how he's branched out, and what are the most valuable lessons he's taken away from it so far. He also discusses how having your own podcast just might be the most powerful networking tool in your possession. In this episode, Brandon impresses why you should give his Brand Growth Community a look if you want to become more involved online, reminds you that you don't need to be an expert to be a good podcast host, and discusses the lessons he's internalized after hosting his own live show. The Finer Details of This Episode: Brandon's reminder that you should join his Brand Growth Community on Facebook at https://www.facebook.com/groups/BrandGrowthNow/. Remember that your podcast doesn't have to come from an area of expertise—your interest is enough to propel conversation if you find the right guests and topics. What Brandon's been learning and gaining from his recent weekly live shows (Wednesdays @ 1PM PST at BrandGrowthLive.com). Brandon lays out the "secret sauce" to building your reputation and authority online. Quotes: "I think everyone out there should have a podcast." "It's mind boggling how much I've grown simply because I got out there and started asking questions to people that wanted to answer them." "The opportunity's right there. It's not the hardest thing to do." Links: Brand Growth Live - http://www.brandgrowthlive.com Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!