The Brands On Brands Podcast

Today's guest is someone I have really wanted to talk to for a while, and we're going to be talking about fandom together. His name is David Meerman Scott, and he's got a book that recently came out called Fanocracy. David is internationally acclaimed marketing and sales strategist, author, and keynote speaker. Now he's here talking about how fandoms can be built into the community, into the fabric of your business so that you can figure out how to connect better with your customers, build your stronger brands and businesses, and move them forward. HIGHLIGHTS: Discover why people want to connect with your brand Learn how to create a human connection Find out how your passions support your fans QUOTES: "I believe that the pendulum has swung too far in the direction of superficial online communications at a time when we're just so eager for true human connection." "We all have ways that we relate to the things that we're a fan of. As fans, we feel ownership over the things that we're a fan of." "The idea of breaking down barriers is how can you let people into your inner sanctum? How can you give them a peek at something that they're not normally able to see?" CONNECT WITH DAVID www.davidmeermanscott.com Twitter Instagram RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

Today I get to talk with Chris Krimitsos about event marketing and how to build great communities. Chris holds the Guinness World Records™ title for the largest attendance for a virtual podcasting conference in one week, and is a leading expert on podcasting and on-demand audio. His best-selling book, Start Ugly, is the go-to guide for those who are beginning their creative journey. When the experts need to understand how the on-demand audio space will continue to evolve, they contact Chris. HIGHLIGHTS: Find out how to start building a great community Learn how to find speakers for your events Discover how Chris build a network from scratch QUOTES: "Excitement is probably the number one ingredient outside of all the fundamentals." "You can't just create a group and say, 'Show up to see how great I am.'" "The mark of a great presentation is that people don't leave right away." CONNECT WITH CHRIS chriskrimitsos.com Instagram Facebook Twitter Podfest Start Ugly RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

Today we talk about ROI with Andrew Cordle and about how he built his personal brand, the power of perception and brand experiences, and the value of investing in yourself. Andrew is a great teacher and speaker and is an accomplished entrepreneur and investor. His company, Money Is, dedicates itself to bringing financial and investing literacy to everyone. He invested so much into his personal brand and shares with us today about where he started seeing his ROI. HIGHLIGHTS: Find out how to see ROI for personal branding Understand the importance of creating a feeling Learn Andrew's secret to his success QUOTES: "What they can never understand is it wasn't what I was saying. It was the emotional feeling that I had created in my rooms." "I was spending my money on my brand. They were building this massive company. What they didn't have was a brand and they needed it. They needed that piece. They didn't understand it. I was able to partner with a billion-dollar empire with no money in my pocket because I had invested in a brand." "As an entrepreneur understanding the long play, invest in the brand. That has always paid off for me." CONNECT WITH ANDREW andrewcordle.com Facebook Twitter Instagram RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

Today I talk with Vincent Pugliese about lifestyle freedom. Vincent has been a professional photographer for more than twenty-three years and an international award-winning sports and documentary photographer. When he's not with his family or shooting, Vincent also coaches freelancers on how to live a life of financial, time, and life freedom. He teaches those looking for time and money freedom through mastermind groups, The Freelance Tribe membership community, and through one-on-one coaching. HIGHLIGHTS: Discover Vincent's personal journey Understand the importance of lifestyle freedom Find out some secrets to generosity QUOTES: "What are you interested in? And what do people ask you about? You hear this a lot, what is something you would do for free?" "If there's anything that I would have wished I would have learned earlier, it would have been if I can develop and maintain and cultivate a network of people around me, doors open up from that." "The best advice I've ever gotten was tough, generous advice." CONNECT WITH VINCENT totallifefreedom.com Podcast Facebook RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

This week we're talking about your personal branding trends for 2022, the year of remote work. What should you expect in the personal branding space? What I'd like to say is we should expect more people. Let's welcome more people into this personal branding universe. I'm calling it the year of remote work. Why is that? Given our past trajectory in the past two years, what we are seeing is more and more people working remotely. HIGHLIGHTS: Discover why remote work has continued to expand Find out how this trend affects your lifestyle Understand the importance of personal branding and remote work QUOTES: "There are more people now that have realized that remote work will unlock the opportunity for more mobility." "You've seen companies that are having more and more trouble finding the staff they need to complete their work. What they have to do is be more flexible. They have to give people opportunities to work remotely." "People are still looking for connection, but they're finding it virtually." RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

Today I'm excited to welcome our guest Gloria Chou to the show. We get to talk about getting started with PR, how to reach out and get noticed, and we'll dive into personal branding as well. Gloria Chou is a US diplomat turned PR guru who helps early-stage thought leaders get recognized by earning them press placements. Her mission is to make PR more accessible so that everybody can learn how to gain traction and build credibility for their businesses without hiring an agency to do all of that pitching for them. HIGHLIGHTS: Find out why PR is important for your personal brand Discover the best method for cold calls or emails Learn why follow-up is so critical for success QUOTES: "In the saturated market, we need more than just eyeballs." "I think for us as consumers, we're more discerning than ever. We don't just buy something because of its value proposition. We want to know about the founder's story. We want to know if we're aligned in our mission and values." "Throughout years of cold calling and cold emailing, I started to pick up on patterns on when the pitch would be actually opened or actually responded to." CONNECT WITH GLORIA www.gloriachoupr.com Gloria's Free Resource Podcast: Small Business PR Instagram: @gloriachoupr www.gloriachoupr.com/masterclass RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

In this week's episode, I get to talk about creative independence with Jay Clouse. Jay is the creator of Freelancing School, which provides the training and community to help people make a living freelancing. With three courses, coaching, and community support, Freelancing School has the tools to help creatives thrive as business owners. He is also the founder of Unreal Collective, a community for founders, freelancers, and creators. HIGHLIGHTS: Understand the difference between creative and financial independence Learn why Jay is so consistent with deadlines Find out how to avoid frustration in your progress QUOTES: "It's easy for us to conclude some of the things that we need to do to get there. While it seems intuitive, it can also feel overwhelming. Where I see a lot of people struggle is they just don't get started." "If you tell yourself or other people that you're going to do a thing, and then you don't do it, you begin to build distrust with yourself, like your word doesn't mean anything to you." "Having these routines and rituals...removes so much existential questioning of, 'What should I do?' " CONNECT WITH JAY www.jayclouse.com https://freelancing.school/ www.Tweet100.com RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

Today I have a captivating discussion with Joe Sanok about a new time management philosophy. Joe just released a new book in October called "Thursday Is The New Friday", which examines a four-day workweek and its benefits. His podcast is one of the top 50 podcasts worldwide. He's been featured in Forbes, Good magazine, and Smart Passive Income podcast. Joe also hosts the Practice Of The Practice Podcast. HIGHLIGHTS: Understand why the 40-hour workweek was important at the time Learn how Joe used the 4-day work week for his own time management Be inspired to evolve beyond the status quo! QUOTES: "We have an opening right now for a handful of years to say, 'How do we want to reinvent society? How do we help ourselves to be the most creative, the most productive to address these future challenges?'" "The average person thinks that the more they work, the more they're going to get done. Unfortunately, the research just doesn't support that. There's a diminishing return at a certain point." "Why would we spend that extra time at work instead of investing in our communities, investing in our children, doing fun things, and having a higher economic return for all of that?" CONNECT WITH JOE joesanok.com practiceofthepractice.com Twitter LinkedIn RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

Today I'm excited to talk to Lindsay Doztlaf about how to build a coaching reputation. She is the owner and founder of the Coaching Masters mastermind, the host of the podcast, Mastering Coaching, which is how I found her, and she is a coach of coaches. Lindsay is here to discuss everything from how she built her personal brand, how she thinks about getting out there, and how she found her first few clients, as well as her thoughts on building your reputation, identity, and your message. HIGHLIGHTS: Why Lindsay thinks relationships are critical for reputation How she finds places to network What pitfalls to avoid when starting your coaching business QUOTES: "It's like the very first step for me was identifying as a life coach and just being able to tell people that that's what I did." "I didn't look specifically for entrepreneur groups or marketing groups, things like that. I was just going to meet other business people to talk about my business." "What I teach is, "But don't forget to also be a really good coach" because that helps with all of it. If you know, "My clients get results. I am really good at what I do," it's going to affect everything. " CONNECT WITH LINDSAY Website Instagram Facebook RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

This week, we're talking about the three mistakes to avoid when growing your podcast. I have taken a look at what the best brands in the world do when creating content, what YouTubers are doing when they are growing their shows, what Bloggers are doing when they are growing their blogs, and all content creators out there. These are lessons that they've been implementing in their businesses and in their content that podcasters could learn from now. HIGHLIGHTS: Learn how using the wrong words is keeping you from getting discovered. Understand why planned content ideas are better than random content. Hear why focusing on just one channel is holding you back. QUOTES: "This all works together as an ecosystem. The podcast is not your one marketing channel, it is your creation hub." "You have to find your niche in terms of keywords and try to show up in the search for those things." RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. And don't forget to leave a rating and review on Apple Podcasts. Talk soon!

This week we're talking about getting your podcast discovered. I know most of us want a bigger audience. We are creating this great content and we are hoping the right people can find it. The way I see it, podcasters are artists. Unfortunately, getting discovered as a podcaster is not easy, just like musicians, artists, and actors. A lot of artists have realized that if they truly want to make it in this business, they've got to create that path themselves. I'd give you that same advice as a podcaster. HIGHLIGHTS: - Discover specific ways others have created their path - Find out what skills you need to develop - Know that you can succeed and be discovered QUOTES: "The way I see it, podcasters (like a lot of other people that are out there building something from scratch) are artists." "As an artist, you can't just be a creator. You also have to be someone who studies media, who studies marketing, and who studies branding." "Not everyone blew up overnight in either of these spaces. A lot of them had to keep on putting in the time and trying different things, getting better and better, and building an audience over time." RESOURCES Podcast Branding Academy Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! - What Business to Start with John Lee Dumas - Personal Branding Masterclass with Chris Ducker - Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? - Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about your personal brand style guideline. Learn about the elements that go into your personal brand style guide, and how to create one. Brand guidelines are the very beginning branding elements of your business. There are five personal branding elements that are going to go into your personal branding guidelines. We'll talk about each of them today: your logo, your typography, your color palette, professional photos, and your brand voice. HIGHLIGHTS: - Find out what your brand style guidelines are - Know exactly where to start - Discover two atypical guidelines that are vital to your brand QUOTES: "If you're a personal brand, as I've suggested in other lessons, I think a signature is great. You can design that however you want. Beyond your logo, the typography or the font you use is a choice you have to make." "If you're a personal brand, what's different from you and a business is that you are the brand and you need to be the face of it." "When you are having other people that work with you to edit your content (in terms of what you're writing and what you're saying,) what you want is some do's and don'ts." RESOURCES Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! - What Business to Start with John Lee Dumas - Personal Branding Masterclass with Chris Ducker - Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? - Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week, we're talking about keyword research for your brand if you're a consultant or a coach. How do you build your brand for your coaching business and for your consulting business? The first place that we're going to start is talking about keywords. Keywords are critical, especially for new coaches and consultants out there. Keywords are critical for identifying your niche in the market, for identifying what you want to do to own your space, and to be found as a coach in your market. HIGHLIGHTS: - Understand the importance of correct keywords - Learn about unbranded vs branded keywords - Discover the best tools for keyword research QUOTES: "Keywords are critical for identifying your niche in the market." "People are trying to figure out and learn something within some specific category. It's not some kind of variety show you're going on or that you're creating." "You'll usually have some type of primary keyword, and then you'll have break-offs that have additional words with them." RESOURCES Free Guide: Convert 1 Hour into 1 Month of Content Finding Your Identity For Your Brand | Ep. 176 How To Introduce Your Personal Brand | Ep. 177 Making Offers as a Personal Brand | Ep. 178 How To Build Your Brand Voice and Image | Ep. 179 MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! - What Business to Start with John Lee Dumas - Personal Branding Masterclass with Chris Ducker - Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? - Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about your brand positioning statement. How do you write one for your business? Why is this important? Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different. What is special about your company? The reason your customers need to know why your business is special is that they need to know how to choose what's for them. HIGHLIGHTS: Learn why you need a brand positioning statement Discover how to showcase your differences Utilize the question template to create your statement QUOTES: "Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different." "For the coaches out there and the people who are building personal brand businesses, what's great is that the biggest differentiator in your company is you." "Think about what do you do well and what do other people do well. Why would you want to go with you versus someone else?" RESOURCES Free Guide: Convert 1 Hour into 1 Month of Content MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about how to find your podcast niche. Learn how to figure out what your podcast should be about, how to niche it down in a way that really makes your show stand out. There are a lot of big questions out there, questions that can help you start to narrow in on what that perfect podcast topic could be for you. I have frameworks, some questions you can ask yourself to help you get there to really feel confident about the topic you pick. HIGHLIGHTS: Ask the questions that help you discover your niche Find out how to draw your own line in the sand Discover exactly how to pick the topics for your show QUOTES: "There are a lot of big questions out there, questions that can help you start to narrow in on what that perfect podcast topic could be for you." "In your mind, come up with one real person in your life you know that you would be speaking to and that this show would be for." "Pick a category, stick to it. You can pepper in some other topics that you're interested in when you're in the content, but that's not how you brand your show." "Your approach to teaching the topic, your approach to asking guests questions is all going to be related to why you started this show in the first place." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about how to make money with your podcast. Learn the top myths of podcast monetization as well as how to get started. All of this is a know-like-and-trust journey. None of this happens unless the people really know that you're there for them and that you are providing enough knowledge and support that they are benefiting from your system. HIGHLIGHTS: Learn about some myths about podcasting and money Discover ways you can actually make money Find out how to avoid difficulties with selling strategy Uncover the power of the Value Ladder QUOTES: "The fastest way for any content creator and podcaster to make money is providing one-on-one time where you are serving your listeners in some way, using your zone of genius." "The goal here is that you map out the steps. A lot of people want to get somewhere, but they don't know the steps to get there." "Most of those products or programs or even events will pay you for referrals. They will pay you some kind of affiliate fees to send people, and you can get paid on a commission basis." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

What's up everyone, we're talking about your personal branding journey this week, going from who you were to who you want to be next. How do we get from who we used to be to where we want to go with our personal brand? We're going to answer a few questions today. I know that when I was getting into my journey as a personal brand, figuring out how I wanted to tell my story to the world, get my name out there, and build my reputation, it was definitely a journey. HIGHLIGHTS: Learn how to integrate your past with your present Be inspired to create your new future Learn what steps to take to become the brand you want to be QUOTES: "Who you used to be is an integral part of your identity and who you plan to be." "I think to pick a niche, you have to look at who you are becoming." "You might need to get out there and develop some new skills or learn how to apply your old skills to your new role, your new identity." "What you don't want to do when you're becoming something is just to be a duplicate copy of someone else who you see as that future vision of what you want to be, a carbon copy of someone else." Listen to Episode 176 here! MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about logo designs for personal brands. What makes a great logo design for a personal brand? It may be different for a personal brand than for a corporate brand. It may be different for any business brand that is not centered around a person. What's different is being a personal brand means that your reputation and everything about your brand identity is connected to who you are, not to a faceless company. HIGHLIGHTS: Discover 3 best logos for personal brands Be inspired to design your own Learn what pitfalls to avoid when creating a signature QUOTES: "You want your logo to be easily identifiable and personal, and the key to all this is to keep it simple." "You can even type in icons for your industry. Google search and see what pops up and then create one based on what you've seen is more common so that you have a simple symbol." "What I like about all these is it is a simple way to create a logo without wasting a lot of your time. It is true to being a personal brand. It represents you like not many other things can. It gets the job done." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about the brand of you. What does that mean, and how can it work to your advantage? If I had to describe to people personal branding, the brand of you, and branding yourself, what does that mean? Why is that important? If you are replaceable, you are a commodity. The key is how do you make yourself into something that people want that is irreplaceable? That's when this idea of a brand came about for me. HIGHLIGHTS: Discover the 3 key reasons for becoming a personal brand Recognize why you need a reputation more than a resume Find out what it takes to succeed with branding QUOTES: "I thought to myself, well, what matters is reputation. A resume is great, but reputation is what matters. All I was was a resume. I had no reputation. That was a scary thought." "What is it that people find when people Google search you? How do you change those results, and how do you become more findable with what you want them to find?" "When you start on the journey of creating the brand of you, you have to recognize that it is a journey." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about rebranding yourself. Where do you get started? What do you do? What are the things that are going to get you there? For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand. HIGHLIGHTS: Be reassured that rebranding is a natural process Learn the 3 steps to successful rebranding Become inspired to be true to your authentic self QUOTES: "For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand." "If you really want to get to know yourself in terms of helping rebrand yourself, one of the first things that you get out there and have to do is speak your truth." "Having to actually get out there and describe to other people who we are and what we do in multiple environments helps us actually refine our own ideas and perceptions about who we are." "One of the best ways to get to know yourself is by actually getting out there and doing work with people." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about what to do before you start a personal brand. There are three things that I think you can start doing today that will prepare you down the road of getting this personal brand built. Before you start to position yourself in your business, in your area of expertise, and in your industry, before you start taking that plunge, there are three things you can start doing today that are less intimidating. Those three things are very simple. They are Listen, Speak, and Meet. HIGHLIGHTS: Discover how to find experts for inspiration Learn about the benefits of creating secret content Find out why you should be meeting people in person QUOTES: "Listen to the things that are interesting to you." "Become someone who is immersed in their category. Right now you're at the learning phase. You want to understand what is being said, what is being taught, and be a sponge for all that content." "I want you to be seeing how other people formulate perspectives, and then you can come up with how you agree or disagree with that and create your own." "Think of three things you want to say about that idea. Then start talking about that. Get your perspective out of your head." "The bonus of that is you being in person starts to grow your relationships with people who then could come onto your show and be part of the conversation." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about 5 templates to help you introduce yourself, both online and in person. The words you use to introduce yourself, your service, and your business to the world are important. That's what we're going to dive into. I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when you are on the spot, especially in person, you know what to say to people. HIGHLIGHTS: Discover my 5 perfect templates for introducing yourself Find out exactly how much detail you should give in each situation Figure out the best wording to present yourself to future clients Be confident knowing that you have the perfect way to introduce your brand QUOTES: "Sometimes you can be too brief and someone can't tell if you're for them because it's too vague, or you can be way too descriptive." "Start more simple because sometimes people are genuinely just not ready to hear your full story, especially if it's your first time meeting them." "Leaning into being an asker and someone who's curious about them and what they do is always going to be your best bet." "The truth is, you meet lots of different types of people. Sometimes different people are your customer and you would speak to them differently." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about how to build your brand voice and your brand image. Learn how to expand your attention to lots and lots of people. This is the last part of the four stages of personal branding. This is how you go from zero to one hundred in terms of building your brand. I wanted to make sure you had a roadmap. You had somewhere to start from zero and knew what to do all the way through the end, or at least have a vision of that. HIGHLIGHTS: Remember that building your brand is a journey Learn to illustrate your expertise Find out how everything leads back to pillar content Accelerate your brand by creating your own platform QUOTES: "Personal branding is not a one-and-done thing. It is actually a continual journey over time." "What's beautiful is as you start to really get clarity around what you want your identity to be, then you have some acceleration that can happen towards your goals." "The way we think about this is when you're actually out there building blogs or building content, do you have something that demonstrates (in the deepest way possible) how to solve that problem?" "Having everything you create filter towards this one topic is helpful." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about making offers to help people. This is how to build your personal brand and the making offers phase. This is when you go from being the friend or acquaintance of the client or the person you just met to the thought leader, the person who can help them. You're transitioning your positioning. HIGHLIGHTS: Understand the difference between offers and selling Learn about what all you can offer Discover how to scale the attention for your message QUOTES: "Selling anything is a tricky subject. That's why we don't call it selling." "Once you understand what your most basic offer is and how you really want to help people, you can get into the design part of this." "As you make that offer, you are bringing them into your world because generally when you offer that free thing, they have to give you an email of some sort to receive it." MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Click here to sign up for free tips each week directly to your inbox! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about how to introduce your brand, your business, and yourself to other people. We are diving into the four stages of personal branding, how to go from zero to branded. This is stage number two. We're going to be focusing on that critical piece after you find your brand identity. Whether it's in-person, online, one-on-one, and beyond, we're going to talk about that. We're framing everything under "your message" and "the attention you get for that message." HIGHLIGHTS: Understand the importance of the words you use for yourself Learn how to avoid being sales-y Find out where best to introduce yourself QUOTES: "The words you use to explain who you are and what you do have an impact. They may make the difference between whether you get a client or don't get a client." "The importance of today's episode not only has to do with you being confident in how you explain what you do to others. It also has to do with the other people being able to understand what you do in a way that they'd want to take advantage of it." "When you're only worried about the sale, in-person it feels very sales-y and you don't get the trust along the way. What I want you to worry about is in your introduction and be able to build a very brief intro." "Networking is the best One-to-One way to build attention when you're getting started when you're in this space of introducing yourself and your personal brand to people." MORE ADVICE AND INTERVIEWS Brandsonbrands.com/convertkit If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about the four stages of personal branding, and today we're specifically talking about finding your identity. This will be part 1 of 4. We are diving into the stages of personal branding, how to get from zero to a hundred in four simple steps. With each of these, we'll be talking about how you build your message, the things you say at each of these stages for in-person and offline interactions, and how you get attention for your personal brand and your business at each stage. HIGHLIGHTS: Find out the exact first step for your personal brand journey Learn about the importance of identity and long term goals Understand the different levels of messaging Discover the 2 things you need to create first QUOTES: "If you do not know who you are, who you serve, why you serve them, and what the value of that is, then you don't have anything to sell." "What is your mission, understanding what you want to accomplish long-term not just short-term? Understanding what your long-term goals are versus short-term is important." "When someone finally is suddenly curious about the thing you told them about, they need to go somewhere to learn more and your website is going to be step one." "What I would recommend is that you invest in a simple email marketing system." MORE ADVICE AND INTERVIEWS Brandsonbrands.com/convertkit If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Brian Fanzo of iSocialFanz is a social media marketing expert, keynote speaker, evangelist for technology, and podcast host who travels across the United States, urging people to get out there, embrace social media, and show the world what they have to offer. He's also the host of the FOMOFanz Podcast and co-host of the Just Try This podcast with Amy Landino. In this episode, Brian reveals what opened his eyes to video's potential, explains why he stresses authenticity in every avenue of your work. HIGHLIGHTS: Why "Press the damn button" became Brian's rallying cry for his brand and how it reflects his skepticism toward perfectionism. How live streaming pushed Brian to embrace the medium of video for his work. Why you need to get over your fear of putting out an unpolished rough draft of your work as quickly as possible. The short- and long-term importance of authenticity in every possible interaction and presentation you're a part of. Brian's advice for listeners who are committed to a niche, and also why you shouldn't be afraid to keep your options open. Why Brian doesn't think social media is the real cause of many ills in modern society. Quotes: "I like connecting great people with great people to do great things." "I believe every person has a story to tell." "We have to stop thinking as a marketer and start thinking as a storyteller." "I can't say that I was passionate about every job that I've ever had, but I found a way to be passionate about the work I was doing." "If you aren't real with who you are at your core, I truly don't believe building a community is possible." "If we want the world to be more empathetic, we have to do it ourselves." Mentions: Fiverr Guest Links:iSocialFanz - https://www.isocialfanz.com/ FOMOFanz Podcast - https://www.isocialfanz.com/fomofanz/ Just Try This Podcast - https://anchor.fm/just-try-this MORE ADVICE AND INTERVIEWS If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Kelly Roach is a professional coach known throughout the industry as "The Business Catalyst." Previously a Fortune 500 sales expert, she helps business owners change the game in their respective fields and generate breakthroughs of over a million dollars. In addition to her coaching work, she hosts the Unstoppable Entrepreneur Show podcast where she and other marketing experts tell you how you can leave a lasting impression in digital media. In this episode, Kelly discusses the unique arc her career has taken, explains why you need to figure out which of your tasks are productive, and impresses the importance of service in establishing a positive brand reputation. HIGHLIGHTS: How Kelly went from Fortune 500 to business coaching, and why business owners should consider seeking out her services. Kelly's advice for those looking to make a significant shift in their career and overcoming the fear that holds them back. The difference between productive and non-productive tasks and understanding the "80/20 rule" that will get you ahead. What business owners need to understand about using social media effectively. Kelly's path from football cheerleading to Fortune 500 sales management, and why she thinks having a corporate background can be very important for entrepreneurs. The reason Kelly believes it is absolutely imperative to take total responsibility for your life if you hope to achieve your goals. Why consistent service was essential to Kelly building her brand and reputation as a coach. How to successfully scale up your business by building and curating a healthy community around it. QUOTES: "If you're stuck at a certain plateau in your business for any period of time, there's something you're not seeing." "I never had anything handed to me and I think that's the best thing that ever happened to me." "You were given the dreams that you were given because you were intended to achieve them." Guest Links:Kelly's homepage - https://kellyroachcoaching.com/ The Unstoppable Entrepreneur Show podcast - https://kellyroachcoaching.com/unstoppablesuccessradio/ The Tribe of Unstoppables Facebook group - https://www.facebook.com/groups/2080754075505322/ MORE ADVICE AND INTERVIEWS If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Learn how you can show up online by taking live videos and repurposing them into a million pieces of content that actually lead to real conversions. Today's guest is Molly Mahoney, also known as The Prepared Performer. Today we're talking about how to use live video in your business, and then how to take that live video content and turn it into a content marketing engine. We talk about the tools that you should use and systems for how to do that. These are things that no one explains or talks about. HIGHLIGHTS: Learn how to repurpose and recycle your previously published content What kind of attitude you should have toward video content and how to feel natural when recording them Discover various pages and tools for repurposing your videos Who is in Molly's team and their work roles How to announce a video, reach people and repurpose it QUOTES: "One video can turn into fifteen different types of content." "People will say, 'Ugh, I'm going to do a video every week.' And I say, yes! Now you're building this library that lasts forever because live videos on Facebook don't expire." "Whether you're a solo or you have a team, you can't wait to create those systems. Since we had those systems, we're able to pass them off to different team members easily as we grow." "A couple of weeks ago I took my own advice and just did what made me happy. And if they work, they work. If not, at least I'm creating content." Guest Links: Molly's website: www.thepreparedperformer.com Molly's "Map to Millions Starter Kit": molly.live/brandon Facebook Page: The Prepared Performer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

XayLi Barclay is a visual content creation coach who specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. She's the founder of the Start, Shoot, Grow Video Academy, teaching you how to create a visually engaging online presence through video content. In this episode, XayLi discusses what it takes to make videos from start to finish. We also chat about making a genuine impact in the digital space, and how to develop a personal brand. HIGHLIGHTS: How XayLi got into creating video for the first time by sharing beauty and hair advice and solutions. Why she started teaching courses about creating video content. What the value is of creating video content. How to use live video to nurture your audience. What got XayLi started on teaching course creation. Some core lessons on getting started with creating video content. QUOTES: "I just didn't want to leave my baseline in the hands of someone else." "If you create video in your business, you create trust in your business so much faster... and you get a much more loyal audience that is committed to you." "Your personal brand is a journey. It's whatever you are going through and how you are reaching back and pulling people forward." "I want to help more people. That kept me going." Guest Links: For XayLi's video lessons - www.startshootgrow.com For XayLi's content - www.xaylibarclay.com For XayLi's free course - www.camfidence.com CONNECT WITH BRANDON BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we are diving deep on how to develop a personal branding mindset. Find the motivation you need to get moving on that big dream. HIGHLIGHTS: Find motivation to take action Learn to re-order the steps to success Embrace momentum in your business QUOTES: "There are times where action, having a push to make a decision, and moving in a direction are going to be the best course for an individual." "It was really getting my thoughts out of my head and onto a podcast, onto a blog, or onto a video that helped me start to really understand what my perspectives were, what the things were that I like to talk about, coach, and mentor on." CONNECT WITH BRANDON BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about how to build a personal brand. These are my steps straight to you. This is our ultimate guide to personal branding. That's what we're talking about today, how to start a personal brand. For me, personal branding is really all about reputation. Your reputation defines how people see you, approach you, and eventually want to do business with you. Your personal brand is how you represent yourself to the world. HIGHLIGHTS: Discover where to start your personal brand journey Define what it takes for you to create an impact Learn the importance of community, and what it actually is Find out the perfect time to start creating content QUOTES: "You're going to want to make sure that you are positioned in the market. In other words, that people know what you do, how you do it, and if you're good at it or not." "If nothing else, seek out people that have the energy of connecting you to other people." "Design your content to serve in reality-based instead of fictional content." CONNECT WITH BRANDON Free Resource: BrandsonBrands.com/resources Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

We're talking about podcasting trends for 2021 and how to set yourself up for a great year of podcasting. For all my podcasters out there, content creators, and anyone thinking about starting a podcast, this is the show for you. Pay attention to what's happening in the world around you. The best way to judge a trend is to see what is happening right now in the world. That is what you can expect to continue happening and to grow at scale. We get into the three things I predict will do just that. HIGHLIGHTS: Video podcasting, why it's here to stay. How important repurposing your content is. The tactics to become a branded podcast. QUOTES: "When you can add video to your show, you now open yourself up to getting a little more creative with the types of content you're creating." "Google search and YouTube search are the number one ways you could be found. Video is going to help you get there." "Repurposing I'd say is the secret skill that everyone can be developing." Part 1: Why Video Podcasting Part 2: Video Podcasting Setup Part 3: Video Podcasting Best Practices CONNECT WITH BRANDON BrandsonBrands.com/toolkit Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we are talking about video podcasting best practices. What are the best practices for podcasters out there who are trying to start including video with their show? This is part three of our three-part series, and it is all about video podcasting best practices. We talked about the equipment you need to get set up. We talked about why you should be using video podcasting to begin with. HIGHLIGHTS: Learn how to move from preparing to completing video Navigate away from boring content Find out how to increase video content output Discover a key step to ranking on YouTube QUOTES: "It is my belief that anyone podcasting should have a camera running at the same time. You should have those assets being created that you can use to grow your show in the future." "I think the first thing we've all got to commit to is creating content that makes sense for the channel." "I don't think any of you should be your own editors, especially if you're trying to do this consistently." "What you're going to want to do is figure out the keywords that represent your brand, that you want to be known for, that people type in when looking for something like you or looking for content like yours." CONNECT WITH BRANDON Part 1: Why You Should Have a Video Podcast Part 2: Video Podcasting Setup BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Today, we're talking about video podcasting. This is part two of three, specifically how to actually set up video podcasting, the things you need to convert it from a podcast to an actual video podcast. I hope with today's lesson, how to get set up, you realize how easy it can be for every podcaster to be recording their show. Not to become a YouTuber tomorrow, but at least to have the assets for you to use in the future for when you are ready. There's no better time like the present to start. HIGHLIGHTS: Find out the best starter camera Discover what tool dramatically increases your video quality Get encouraged to start and motivated to build on your foundation Find out how to work your personality into your videos QUOTES: "The cameras that we're talking about here don't have to be fancy. I know a lot of people have DSLRs and things they set up. That's advanced." "Get the camera that works for you, hopefully a webcam that's USB-based that has HD 1080P." "What people don't realize is a simple webcam can create very crisp footage, especially if it's 1080P. The difference between a good-looking video and a bad-looking video (most of the time) is the lighting, not the camera." "I don't want you to have to set everything up again, take it out of the closet, and put it where it needs to be. That's going to slow you down." CONNECT WITH BRANDON Part 1: Why You Should Have a Video Podcast BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about video podcasting specifically and why you should incorporate video into your podcasting strategy. We don't talk about video enough in the podcast space, so I actually have a three-part series. This is part one. Today is going to be about why we should be using video in podcasting, and why video podcasting is important. HIGHLIGHTS: Learn the "Why" behind video in podcasting Find out what things you might have to change Understand how to compare video with audio Discover the secret to having endless content QUOTES: "The reason this is close to my heart is that for a lot of us, video could be the goal. It could be the final destination, but many of us didn't start there because it's intimidating." "I don't mean that you should be switching to be a YouTuber. I mean that you should always have a camera right in front of you turned on ready to go." "If you have a place in your house where you can get comfortable consistently, you might want to start figuring out where can you place the camera that's a little further back." CONNECT WITH BRANDON BrandsonBrands.com/resources BrandsonBrands.com/150 BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we talk about why you should start a podcast. This whole season, I've been talking about podcasting and all the different ways to get your podcast going. Today I'm going to answer the question of why you should actually even be considering starting one if you haven't already. For my podcaster friends, you might need this too if you're wondering why you should keep going with a podcast and if you're not seeing the success you're looking for. HIGHLIGHTS: Learn the difference between a reputation and a resume Discover how podcasting can help you grow personally Find out the benefits and challenges of podcasting Overcome the fear of starting QUOTES: "It does sound fun to a podcast, but you have to understand the real benefits of podcasting if you want to commit to this long-term." "A reputation lets people know what your perspective is and why you are good at something beyond the execution part of it." "By using our voice, talking about the things that we have learned, what we're feeling, and expressing the ideas that we have with communication, we develop as humans." "A podcast could be the easiest way for you to create a massive amount of content. It is an engine for content creation. That engine can be used for you to establish your brand footprint." CONNECT WITH BRANDON BrandsonBrands.com/resources BrandsonBrands.com/150 BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we're talking about how to get amazing podcast guests to come on your show. How do you find those great guests that are going to bring your show to the next level? Your podcast guests tell people what kind of information you're going to be talking about. They let people know what kind of network you have. The three things we're going to dive into today are how to build your Dream 100 Guest List, how to perform guests research, and then how to do guest outreach. HIGHLIGHTS: Learn about the importance of having guests on your show Challenge yourself to dream big for your Dream Guest List Discover the secrets to get on people's radar Find out how to successfully reach out to your dream guests QUOTES: "Write every name down. You have to set those goals upfront. This list is so important because most of us don't challenge ourselves to really get great guests on the show." "Building that ideal guestlist actually allows you to map out those goals and set up a plan to reach those goals." "If you're only doing this research online and you're never going out of your way offline, you are slowing yourself down." CONNECT WITH BRANDON BrandsonBrands.com/resources BrandsonBrands.com/150 BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we get to dive deep again into video content for personal brands. This isn't a new topic for a lot of people, but so many are still afraid of video. So today I am joined by YouTube expert, Sean Cannell, to chat about how to overcome that fear and find success on this platform. Sean is a best-selling author of YouTube Secrets, a YouTuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives build their influence and income with online video. HIGHLIGHTS: Learn about the power of YouTube for your business Be encouraged to start, even before you feel "ready" Discover some of Sean's recommendations for editing Find out best practices for releasing content Understand different business models for YouTube QUOTES: "If you just commit to pressing record, punching perfectionism in the face, and getting started, then you just start uploading those videos." "Stop with all the negative self-talk, man. Here's the deal. You have got to use your season in obscurity to prepare you for popularity." "I found the shortest path to revenue. Step one is to define what is the shortest path to revenue for you. What is best for your niche or your industry?" GUEST LINKS: Websites: www.seancannell.com www.thinkmedia.video Sean's Book: YouTube Secrets Instagram: @seancannell MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we are talking about how to write podcast show notes and how to write your podcast blog. Your podcast show notes provide the description of your episode, and that helps your listeners decide whether they should tune in or skip the episode. Just by the notes and how you describe the show that you're recording, your listeners are making a decision if this show is for them or not, or this episode is for them or not. Those words are important. HIGHLIGHTS: Learn how to use keywords for your show notes Discover the perfect format to use Understand what details to include in a summary paragraph Find out what not to do for your blog QUOTES: "I think a lot of us understand keywords at a basic level, but we don't really think about them all the time for every episode we create." "The way you write those notes will start to translate into how your show gets found, not just in the podcast players." "Your goal is to get them to listen. At this point, they're just scanning. You want to go from being a scanner to being a listener." CONNECT WITH BRANDON BrandsonBrands.com/resources 10 Podcasting Ideas for Beginners! BrandsonBrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Today's topic is a deep dive into content creation, content marketing, and why it matters. I discuss these topics with the amazing Ann Handley. We also get into her personal journey going from creating content for her company and other people to also creating content for her personal brand and building a community around her ideas. Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. HIGHLIGHTS: Discover what true content marketing is Figure out what platform works best for you Allow yourself to be comfortable with your content Understand what it means to own your content QUOTES: "I don't even think about content as being separate from marketing necessarily." "The first thing is just to shift your mindset and think about everything that you do as an opportunity to tell your story, brand yourself, let people know what value you can offer them, and grow your own business. That's the value of content." "I also wanted secondarily to see what is it like to build an audience? What does it like to connect with people? What is it like to use a vehicle like an email newsletter to extend your personal brand and to build your personal brand?" "I think the important thing is to launch something that you own and not on a social channel." GUEST LINKS Websites: www.marketingprofs.com www.annhandley.com Instagram: @annhandley Twitter: @annhandley MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

We're talking about your podcasting equipment, especially for beginners. What are the things you need to record and to get going with your first podcast? There is a lot of content on the web, lists that already tell you what podcast equipment you can buy, what you need to buy, et cetera... However, I'm going to break down for you today what you need to start versus what you need as you grow and move forward. HIGHLIGHTS: Discover the 4 essential pieces of equipment you actually need Find out what the best software is for podcasters Learn what you'll need as you grow QUOTES: "You need a dynamic microphone so that you are only picking up the sound that is four inches from the microphone." "If you're doing interviews, record everything in video. Whether you use it or not at the beginning doesn't matter." "Sometimes your software is just as interesting to know about when you're moving into this field." brandsonbrands.com/blog brandsonbrands.com/resources 10 Podcasting Ideas For Beginners MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we talk with Jasmine Star, a business strategist and photographer, who helps entrepreneurs grow their social platforms and personal brands, especially on Instagram. She teaches others how to use social media to connect and engage with followers. HIGHLIGHTS: Listen to Jasmine's best tips for finding your passion Learn what to watch out for as a creative person Discover important Social Media growth tips Give yourself permission to be real and authentic QUOTES: "When people are excited about a business, they will buy when they want. When people are excited about a person, they will buy to support and support is endless." "An experience is simply what somebody will say about you when you walk out of the room." "If people think, 'I don't know what I'm passionate about,' my advice is to make a list of what you like to do, truly, and then start doing." "Consistency is the only path to growth. I don't care if you have all of the hacks and all of the secrets. I don't care if you have a massive ad budget. True growth, organic growth, conscientious growth, engaging growth, comes on the back of consistency all day, every day, no matter what digital marketing hack there is out there." GUEST LINKS Personal Website: jasminestar.com Social Curator: socialcurator.com Instagram: @jasminestar MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

This week we talk about the cover art for your podcast. We're talking about your podcast artwork, how to make it, what to think about when designing it, and all the things you need to know to make the one that is going to be best for your show. Your podcast cover art is the first thing your potential audience will see when choosing your show. This is how they go about deciding between your show and someone else's show. HIGHLIGHTS: Discover why you need great cover art Find out the importance of a professional vs. amateur look Learn what to include in your cover art Understand the best practices for branding your show "Make sure you have clarity of message in the images you use as well as the words you use in your title. It is important. You have to be able to convey what your show is about." "Though the content might be applicable to everybody, the people that you're hoping to have as customers know that you are specifically talking to them." "Anytime someone searches for a show, you're going to be compared to other people and to other shows." MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

We have a fast-paced interview today with none other than Owen Video from Video Marketing School. Owen provides high-level YouTube channel strategies for brands & industry thought-leaders. His techniques are proprietary, proven, and highly effective for raising brand awareness & driving online sales. Owen has a unique process for creating and scaling success on YouTube with videos that leverage the YouTube algorithm to get hundreds of thousands of minutes of watch-time from targeted audiences. HIGHLIGHTS: Learn why video is great content to repurpose Discover the 4 points of the Video Pro System Understand the differences between Biztubers and YouTubers Find out how to leverage video for your personal brand QUOTES: "You have to have a name for your channel and a value statement for your channel." "If you can just crank out video while all of your competitors are in la-la-land, then you're going to find yourself the number one person in your field, and it will be apparent in your revenue." "I think in today's business, there's really no difference between your company brand and your personal brand." GUEST LINKS Website: TheVideoMarketingSchool.com YouTube: Simple Business Video Instagram: @owenvideo MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

The secret to marketing has always been messaging and attention. This combination is how you share the truth that's inside of you, and how you get in front of all those people. This week we're talking about why you should create less and repurpose more, the secrets of content marketing. I'll be listing my top ten reasons why content marketing should include repurposing content and why it's probably more important than the content creation itself. HIGHLIGHTS: Discover statistics behind content discovery Choose your comfort zone for the creation process and then use repurposing to get your content where others find it Find out how to amplify your message Learn to have the algorithm work for you QUOTES: "Creating content for your brand is one of the best ways to help people discover you, get them to like you, and ultimately convince them to purchase from you." "Today's the day to start creating content to help you find your voice, develop your message and speak to your customers through your content. There are so many choices today for content creators. There are no excuses anymore." "Most of the content creators I've met (or see what they put out there) are doing a great job creating, but are not fully amplifying their message." MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we talk about productivity for entrepreneurs and how to find more efficiency within your business. My guest today is Kate Erickson. She is the host of the podcast Ditch Busy and co-author of The Podcast Journal: Idea to Launch in 50 Days. Her goal is to help entrepreneurs ditch busy and achieve financial and lifestyle freedom. This podcast will inspire, encourage, and teach you how to start embracing time management in a way that makes you feel free. HIGHLIGHTS: Understand what it means to be productive, not busy Learn how to "take inventory" of your tasks Find out what commitments are important to you Start focusing on tasks you love QUOTES: "If you think about it from an ROI perspective, (return on investment) think of the investment as your time. Usually, people talk about ROI in terms of, "Okay, I spent this much money. How much should I get back?" "Taking inventory is just having a sheet of paper or online note-taking system and recording every single thing that you work on, that you spend your time on in a given week." "As entrepreneurs, as brand creators, we're constantly coming up with ideas. We might think, oh, that sounds awesome. Brain dump it, put it on a list. You won't forget it." GUEST LINKS Website: ditchbusy.com and eofire.com Instagram: @katelerickson MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we're talking about how to format your podcast. There are a lot of questions that people ask when they're getting started. I have the top nine questions all categorized for you today and answered so that you can get moving and start building your show. These choices give your show the structure it needs to deliver a consistent experience for your audience. You have to give your show an identity that people understand when they are searching for you. HIGHLIGHTS: Understand the importance of having a structured format for your podcast Determine the parameters of your episodes Learn different hosting and writing styles Discover different production methods QUOTES: "The reason that most people ask these questions is that they think, 'Well, I've seen so many different examples of what shows are out there. I don't know which one to pick and what would be the best one that would suit me.' " "I love weekly shows. If you can do it daily, good for you. The more frequency you have, the better your show is going to do. However, most people can't keep up with that pace." "People are looking for consistency and will be looking for you every week to drop new content. If it takes you a month to have a new show, they're going to forget about you. It's just the way people think and work." "I encourage you to do visuals whenever you can. It doesn't mean you have to publish it as that, but you have those assets in the future in case you want to turn them into a YouTube show or something like that." CONNECT WITH BRANDON Blog: www.brandsonbrands.com/154 Episode Mentioned: www.brandsonbrands.com/150 Repurposing Content: www.brandsonbrands.com/resources Coaching Call: www.brandsonbrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

My guest today is Jessika Phillips, a social media strategist known for her dedication to relationship marketing. Jessika's personal mission is to inspire people to love more, give more and be more through using authentic relationships every day. She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika teaches comprehensive relationship marketing, presents in a weekly videocast "Magnet Marketers" and hosts one of the largest social media midwest conferences, Social Media Week Lima. Named as one of the top global rising stars in social media to watch, Jessika is one who leads genuinely, passionately, and by example in all she does. HIGHLIGHTS: Learn how to nurture relationships for your business Get people hyped about you and your products or services Hear Jessika's C.A.R.E. methodology for building and growing relationships QUOTES: "I say relationships are the currency of business today, honestly, because they are powerful." "I think people get too caught up in the tools and not the technique, how they're showing up." "I tell our clients to out care the competition, seriously. Truly care. It has to start from the inside out." GUEST LINKS Personal website: jessikaphillips.com NOW Marketing Group: nowmarketinggroup.com Instagram Twitter MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Today's topic is how to name your podcast or how to name your show. Your podcast name is one of the most important decisions you can make when getting started because it contributes to your identity. It's what you become known for. Don't take those decisions lightly. Your podcast name is the first impression your audience is going to get of your show. It's the first thing that they're going to hear and that they're going to see when deciding if this show is for them. HIGHLIGHTS: Discover the importance of categories and keywords Learn how to make your podcast searchable Figure out what your 'line in the sand' is Understand the importance of including your audience QUOTES: "Most of our shows can be put into multiple buckets, but when someone is actually looking for your content, if they were going to go on a category search, where would they start? Think about that and pick something." "Think about what you believe in. That determines how you will own your corner, your niche." "The questions you ask and the guests you bring on will all start to flow from this core premise, this line in the sand you've drawn." "When I'm going into naming my podcast, I want to figure out what is it that my audience is looking for?" CONNECT WITH BRANDON Blog: www.brandsonbrands.com/152 Repurposing Content: www.brandsonbrands.com/resources Coaching Call: www.brandsonbrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!