The Brands On Brands Podcast

We have another great interview episode today with Chris Hines (a.k.a. Coach Chris), host of the Personal Branding Playbook podcast. Today we're diving specifically into podcasting and personal branding. We nerd out about podcasting as the catalyst for your personal brand and why a personal brand is important. We also discuss why podcasting is the easiest, fastest, most powerful way to build your personal brand, especially when you are just starting out. HIGHLIGHTS: Learn why branding with podcasting works Find direction for your personal brand Discover different personal branding business models Create opportunities for yourself QUOTES: "My personal brand has been able to help me get in a lot of doors, get a lot of opportunities, and build some amazing relationships because people knew more about who I was before we even shook hands." "I will tell you this, I've been in entrepreneurship my entire life, but I started podcasting and that's what helped me build my personal brand." "I would say if you're podcasting, the best thing you can do is connect with other experts in your industry. This is why I think everybody who takes their personal brand seriously has a podcast." "If you're trying to level up your personal brand in a specific market where you're unknown, do interviews." GUEST LINKS Chris's website: thecoachchris.com Podcast: The Personal Branding Playbook Facebook Instagram Twitter MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Have you ever thought about starting a podcast, but had trouble coming up with podcast ideas? Maybe you have a lot of ideas but haven't been able to choose which one to go with. Well, today we are talking about how to come up with podcasting ideas, as well as how to narrow down your ideas to create sustainable content for your business, especially if you are just getting started. HIGHLIGHTS: Get 10 podcasting ideas you can start today Learn how you can use your experiences to create content Find out who to interview Understand the important questions to ask before you begin QUOTES: "Remember, building your brand is a journey. Take your time with it, tackle the little items each day, and move forward. Keep moving forward." "Tap into those topics that you literally could talk about, based on your personal experience, on and on and on, because what's going to take your podcast to the next level is a level of experience." "Podcasting is one of the easiest ways, bar none, to build your personal brand." CONNECT WITH BRANDON Blog: www.brandsonbrands.com/150 Repurposing Content: www.brandsonbrands.com/resources Coaching Call: www.brandsonbrands.com/coach Instagram: @brandonbirkmeyer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we speak to Evan Carmichael about how to better serve others and find your purpose with his new book, Built to Serve. Evan is an entrepreneurial expert who built and then sold a biotech software company at the age of 19. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views. He also wrote 4 books, speaks globally and wants to solve the world's biggest problem. Today we dive deeper into how to truly serve others and find your purpose (and what that even means), how to have more impact in your life, and how this relates to building a personal brand. Evan is one of my new favorite channels on Youtube and I'd recommend you immediately search him out and subscribe! And there are some links at the end here to where you can connect and find his book. HIGHLIGHTS: Why is it so important to find your purpose How to develop your skill set in order to help people How constant practice and personal growth leads to a sustainable business How to find your one word to help you find your purpose in all that you do QUOTES: "Serving others, helping others hits the same part in your brain as having food and having sex." "I'm trying to find different ways and different angles to help people believe more in themselves because I think it's the world's biggest problem." "It's not about me, it's about the mission." GUEST LINKS Website: EvanCarmichael.com Book: Built to Serve Instagram: EvanCarmichael YouTube: Modeling The Masters MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Chris Ducker is an internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ''Youpreneur'' to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. He is a keynote speaker and the author of the books ''Rise of the Youpreneur''and ''Virtual Freedom''. He has been featured in Entrepreneur magazine, Forbes, Success, Inc., and more! Today we talk about personal branding and everything it takes to build a profitable, sustainable business around you. HIGHLIGHTS: Why personal branding is so important What holds people back from building a brand How to start your own brand and stand out from the competition What role your personal reputation plays in branding you Some advice on using your voice to attract the audience around your brand QUOTES: "The big issue is not fear, it's change." "Defining who you are and what you want to be known for, is without a doubt the key component to growing a successful personal brand business." "We are here to solve people's problems, that's it." GUEST LINKS Episode Links: Chris's personal site: https://www.chrisducker.com/ Chris's business site: https://youpreneur.com/ MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you're running into a brick wall with your company's social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as how to carve out your niche on the web. HIGHLIGHTS: How Brooke sought out and went about collaborating with Mark Schaefer. What exactly are marketing systems, and why does Brooke think you should try implementing them into your own business. When in doubt, document everything! You have no idea how much content you can wring out of answering all of the questions people might want to ask about your product. Why templates are key to streamlining your work as a marketer and getting the most bang for your buck. Some of the tools and content management systems Brooke uses in her marketing work. What factors you should consider when seeking out a branding specialist for your own company. Who is Brooke and B Squared Media's ideal client? Why Brooke and her colleagues offer "customer care" as opposed to "customer service." The reason Brooke went from thinking selling was more important than branding to the other way around. QUOTES: "You want to work smarter, not harder with your content." "As an entrepreneur, anytime you can save time and save money, that's a golden ticket for a win." "You need to be the Goldilocks of social media tools… go find out which is just right for you." "No one can be your brand the way you can." "How are you going to tie those efforts to actual business outcomes?" "Really smart branding also sells without selling." Guest Links: B Squared Media - https://bsquared.media/ Marketing Companion podcast - https://businessesgrow.com/podcast-the-marketing-companion-2/ Brooke on Twitter - https://twitter.com/BrookeSellas Brooke on LinkedIn - https://www.linkedin.com/in/brookebsellas MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of "The Content Fuel Framework: How to Generate Unlimited Story ideas" and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. In this episode, we talk about the power of storytelling, content creation, and strategies that you should implement in building a better brand. HIGHLIGHTS What's the value of good content and good storytelling and how it helps you connect with your audience How to develop your creativity and do things more efficiently Some ideas on how to create content more consistently How to strategically repurpose your content Some new approaches to connect with your audience through storytelling Advice on how to make more engaging content QUOTES "Content is a tool for building a relationship." "Putting our audience's needs at the center, I think is absolutely key." "I think if we can explore all those different options and find out which one is going to work for us, it makes it a lot easier." "You could sit down thinking, I'm not a creative person and all you've got to do is mix and match different combinations and see what works." Guest Links: Melanie's site: https://www.storyfuel.co/ Get Melanie's book at: http://iwantmelaniesbook.com/ MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Our special guest today is Mike Allton. He's a brand evangelist for Agorapulse, a founder of The Social Media Hat, (a blog and social media agency,) and the Blogging Brute, where you will learn all you need to write for your business. When entrepreneurs think about creating content, they may avoid blogging because it can be very challenging. In today's episode, I brought in an expert to help us navigate the ins and outs of writing for your business. Blogging can become second nature! HIGHLIGHTS: How the 360 Marketing Squad got together and what Mike in particular contributes to it. Mike explains why blogging is such a valuable asset to building your brand, as well as where his "Blogging Brute" moniker came from. His technique for getting people who are normally averse to writing to more easily express themselves through blog posts. What benefits do blog posts have over Twitter, Facebook and other social media posts? Should you consider a contributor model for your blog? The subjects Mike is most interested in blogging about these days. How Mike was able to optimize the amount of traffic coming to his site. Mike's tips for cultivating and organizing blog post ideas and how you can make the most of your own knowledge base. Publishing more content earlier on so you can publish fewer but higher-quality pieces in the long run. QUOTES: "If we want to make money, that content has to drive people to a website, and once they're on the website people need to read—they HAVE to read." "I strongly recommend that you at least entertain the idea of allowing some contributors to participate in the creation of content on your site." "Those one hundred articles that were getting approximately fifty views a month now get closer to about THREE HUNDRED views a day." "You've got a lot of information in your head and that's what I want you to pour out in your blog posts." "There are no shortcuts to any aspect of marketing." GUEST LINKS: The Social Media Hat - https://www.thesocialmediahat.com/ Agorapulse - https://www.agorapulse.com/ Blogging Brute - https://bloggingbrute.com/ 360 Marketing Squad - https://360marketingsquad.com/ Mike on Facebook - https://www.facebook.com/allton MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

As we close out 2020, virtual connection has become the new norm and an absolute necessity in personal branding trends. So when Ross Brand, a friend who I've had on the show, asked me to come up with some personal branding trend predictions for 2021, it was obvious where to start. I wanted to share some of the things I came up with for you guys, too. The year 2020 sets the stage for 2021, and obviously, there was a lot of change happening. All of that drives the trends of the future. HIGHLIGHTS: When there is so much change, you need to learn where to prioritize your time. Figure out why it is important to jump on the virtual bandwagon. Discover the best tools for virtual connection. Understand the difference between in-person introductions and virtual connections. QUOTES: "The best way to predict upcoming personal branding trends is to look at what's happening now. The year 2020 sets the stage for 2021, and obviously, a lot happened in 2020." "In the world of personal branding, 2021 will be the year of virtual connection top to bottom." "When you can't figure out how to connect to people in real life, you connect with them virtually. They are seeking out these opportunities." "The places we were already going aren't going to sound new, but they are now of larger importance than they've ever been. So, if you haven't done it already, figure out how you can step into these spaces." MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

LinkedIn is the often overlooked social platform that can really help you achieve your goals. We have an amazing speaker for you today, Michaela Alexis. We discuss how to customize your profiles, how to stand out from the crowd, how to create content, and how to generate sales. She helps businesses and audiences shine on LinkedIn. When you think about a social platform, your thoughts probably don't automatically jump to LinkedIn. But you might need to reconsider how important it can be for you. Highlights: Discover how to use LinkedIn for business Learn how this platform has evolved Be inspired to create on LinkedIn Find ways for your profile to stand out Quotes: "I like to think of LinkedIn as the world's largest networking. It has almost 700 million users." "I do hope that there are more people that feel the courage to get out there and create. The business world is lacking so many perspectives." "Number one, the reality is that we buy from people that we know, like, and trust. We know that, right? We are all emotional buyers. We cannot make decisions without emotions involved in it." "For us, everything has changed. We're not competing with one or two other people. We're competing with a stack of resumes. Who does that strategy work for? It works for the people that are potentially hiring us." "What I'm noticing is that community is not dead. It just looks a little bit different than it used to." WHERE TO FIND MICHAELA Website: mickalexis.com LinkedIn: michaelaalexis Twitter: mickalexis Instagram: mickalexis Email: [email protected] MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Welcome to part three of our series on using media for content discovery. Today we're talking about paid media. If you've hit a plateau with your organic content, it's time to pay for ads and exposure to your audiences. You can use different types of media to drive content discovery. This is something a lot of us forget about, but it's important because once you go through the trouble of creating it, you want people to listen to it. HIGHLIGHTS: Discover exactly what paid media is Learn when you should invest in it Understand how paid exposure will work for you Find out the first steps you should take QUOTES: "At some point, you will hit a plateau in what you can do organically. At that point, the only way to reach more people quickly is to pay for it: to pay for ads and pay for exposure to those audiences." "The hardest thing is to finally have something that works and to wait for people to show up. What you need is to put as many people in front of you as possible." "More exposure might mean more people, but it might also mean more frequency of message." "Fast growth isn't going to happen organically, because organic growth by definition has to happen in a natural way over time. The only way to speed up that process is to invest." MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

We're diving again into Facebook ads, paid traffic, and online marketing with one of the best in the business. His name is Rick Mulready. The lifeblood, the lifeline of your business is customers. You need to build systems to bring those customers to you, to nurture them, and to convert them. I couldn't think of a better person to talk about it than Rick. Rick shares his knowledge with tons of content, whether it's free or his resources and courses. He brings incredible value to our discussion today. Highlights: Online marketing is critical to generate leads Entrepreneurs are needed as thought leaders especially in challenging times Learn about different obstacles to online marketing Setting specific objects helps with targeting Discover the differences between lead ads and conversion ads Quotes: "Leads in sales are the lifeblood of your business. If you're not creating revenue, you don't have a business. You've got to get a consistent flow of new leads coming in." "The beauty of using platforms like Facebook and Instagram is targeting. You can get super specific with your targeting now." "I say lean in and serve your target audience right now more than ever because they're looking for help. They're looking for support. They're looking for ideas. They're looking for inspiration." "That's what I'm talking about from a mindset perspective. You've got to be patient. You have to do the upfront work and the upfront work is not necessarily fun. It's going to take you a while to do that, frankly, if you do it right." WHERE TO FIND RICK Website: rickmulready.com Podcast Facebook Instagram Twitter MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

We're jumping into part two of our three-part series, Paid, Owned, and Earned Media. We already talked about owned media on Episode 138. Today's topic is all about earned media: what it is and how it can help you. A lot of content creators out there are still asking how they can get people to find what they are creating. Earned media is a critical step in getting your message to the audience you are trying to reach. HIGHLIGHTS: Learn what earned media is Discover why it is critical for your business Understand how your audience can help you Find out ways to gain earned media QUOTES: "Your job is not to convince your audience to consume media. Your job is to expose them to your content and your message." "The best way to think of earned media is as word-of-mouth and exposure on other people's channels. These are the things other people say about you." "Earned media builds trust through association." "Instead of you having to find audiences that have never heard of you, which we call cold audiences, someone else has warmed up the audience for you." MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we learn how to go deep into audience targeting with Facebook. Discover how to get the most out of an ad campaign, drive your costs down, and drive your conversions up. Understanding these campaigns will give you a marketing flywheel that will continue to drive revenue into your business. We learn from an expert in this field, Paul Ramondo. He spent the last decade of his life executing digital and social marketing strategies for national and global brands that operate within Australia. HIGHLIGHTS: Figure out how to determine your ad campaign type Discover how to layer your interests when targeting Learn how to use research for targeting Understand the way to test your ads Know the balance between organic vs paid traffic QUOTES: "There are so many variables that go into a successful Facebook ad campaign." "On the other side of all that overwhelm and all of that stuff that you need to learn are some incredible results." "The first thing you need to do is give yourself permission to take the time to really sit down and figure out who your target audience is." "The data is going to point you in the right direction." GUEST LINKS: Websites: Ramondo Media paulramondo.com Social Media: Twitter Instagram Facebook MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

A lot of you are out there making content, and you're wondering, "How can I get people to find what I create?" Because if no one finds what you're making, that's obviously a huge waste of time. When you're putting all this work into your content, you want people to listen to it. It's your job to figure out how to help people find the content you've created and to do that, you need to understand how media channels can help create content discovery. Highlights: Learn what owned media is Understand how owned media helps lead to discovery Master how to optimize your content Find out different tactics for discovery Quotes: "Your content discovery plan really should be built on the foundation of owned media, so that's why I wanted to start with this." "The most ownable medium is your website because you actually pay for the hosting of that. You build it, you control it, and it features the content you create." "Why is that owned media important? Because it tells your story. It shares your message and positions you as the authority or as a prominent player in your industry." "It's great to create things, but what you want is a place where you can take what you've created and connect it to the people who are going to listen to it." MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Some of the biggest lead generators for your business are ads on social media platforms like Facebook and Instagram. But the steps to create ads that reach your audience and make the impact you want can be challenging. This week is an interview with Tony Christensen, a.k.a. Tony Does Ads. He's created optimized advertising campaigns for keynote speakers, for conferences, and for eCommerce businesses around the world with budgets as high as millions a month in advertising. He's here to share some tips! Highlights: Learn why Facebook is still a vital part of advertising Find out when you're ready to create ads Understand what to do with data from your audience surveys Discover a critical piece of setup for your ad setup Figure out your goals Quotes: "Facebook, compared to other advertising platforms, has so much data." "Why are you doing business? Who are you actually trying to help? How are you going to help them? You're taking a lot of steps back and trying to figure out how can you actually be of service to people and help people out, providing whatever solutions you might provide." "Just start to talk to who you think your ideal customer is and ask them the questions." "You can start to dive into these pain points and give feedback to a creative team to create videos based on that." Guest Links: Tony's Website: tonydoesads.com Twitter: @tonydoesads Instagram: @tonydoesads Youtube: Tony Does Ads MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

A content distribution process might not be something you've ever thought about. As a solo content creator, you need systems, tools, and sometimes other people, to help you put your content out there in more places. How nice would it be to save some time and money? The only way to make it work is to build the infrastructure to handle that work. Today we're talking about three important tips to create your successful distribution process. Highlights: Learn how to create systems for your business Discover new resources Find out when you need to bring in help Figure out what your strategic operating procedures are Optimize your processes Understand that there are different tools for different seasons Quotes: "Think about what things you're doing over and over and over again, and write them down. A lot of people call these SOPs, or strategic operating procedures. All the big businesses have them." "You, as a content creator, can design those as well. And when you design something like that, you can pass those rules on to other people to execute." "You can start to optimize your process to get better and better at doing it. Then, as you introduce other people into the system, they can add their thoughts and feedback to continue to make your processes better." "Tools help us get work done. They make us faster, better, stronger, smarter, whatever that thing is. More efficient. " "Instead of being intimidated by something, talk to the people who know how to do it, so you can figure out where to start and how to make it work for your business. Don't just sit there on Google all day. Find the people who have done it, and learn from them." Show Links: ClickUp GetAudiogram Canva Episode 128 Episode 135 Outsource School MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

When building our business, how do we start outsourcing those things that are not part of our core expertise? One solution is to hire a virtual assistant. Start outsourcing that work to someone that can do it at a fee that makes sense for your business and will do it better than you can. Today we talk all through the processes of how you build outsourcing into your business, how to get through those initial barriers, and why outsourcing certain tasks is so important. Highlights: Learn all the ways your business will benefit Understand the three different outsourcing levels Find out what to look for when hiring Become familiar with common outsourcing pitfalls and how to avoid them Get tips for business growth Quotes: "A lot of people don't realize how powerful that is when you can focus your time on what you're really good at, the high-level parts of your business. You can quickly delegate a lot of the smaller stuff or the things that are outside your core competency." "I try to encourage people to not focus on things you can't control. Focus on the things you can control, which is your system for interviewing, onboarding, training, and managing virtual assistants or hires in general." "Understanding what different levels you need is the first step of hiring. Then you can get creative on exactly what you want to "We didn't just wake up one day and hire thirty-five VAs, cross our fingers, and hope it worked out. We had real systems, real processes that we put into place. Everything from bonuses and raises to how we ran meetings, how we reduce turnover, to how we fired someone if it didn't work out." Guest Links: Website: outsourceschool.com Social Media: @realnathanhirsch MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

The one thing most great companies have in common is a strong content distribution model. If you want a successful personal brand, you need a smart distribution model to ensure your content ends up in all the right places to reach your potential audience. That's right. I'm saying you need a distribution plan and a distribution model for your content. If you are a content hub, you have got to be thinking about these things. Highlights: Create infrastructure for your distribution plan Become the best content supplier for yourself Develop strategic assets Seek out partnerships Quotes: "What I learned working on the business for so long was that the secret to Coca-Cola's success as a brand is actually their distribution. They have an amazing distribution model." "Now, from a media standpoint, from a personal brand standpoint, you are your No. 1 supplier. You're the one who's creating all this content. You're the one creating all this knowledge and perspective, so your skills and your experiences are going to be the input to you being a good supplier." "All it takes is one good influencer to get you to be known to a lot more people." "Strategic assets are things you can call your own that you can point to. It's something that continues to support you over time." MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Today we talk about why it's important to build content marketing into your business, how to create it consistently, and how to build it the right way. Our guest is Tyler Basu. He helps facilitate the creation, repurposing, and promotion of content. He's also built his own company called Influence & Scale where they offer lots of free resources, as well as marketing training and other resources. He also has a podcast called Influence And Scale where you can find a free content strategy assessment. Highlights: Learn about the importance of a content strategy Understand that it is okay to not be perfect Discover content marketing principles Strategize ways to convert your audience into customers Find out how to market your podcast Quotes: "I just think you have to accept that creating progress for your business and for your marketing or for your life, in general, is more important to you than getting it perfect. Just accept from the beginning, give yourself permission to be imperfect." "The biggest mistake is not defining the types of content that it's going to take for you to guide somebody all the way through." "Rather than tell somebody, "This is the type of funnel that's working right now," I would rather help people think through what type of funnel makes sense for them." "It's helpful to give people education, but if you're not tapping into why they should even give you their attention in the first place, then they won't stick around long enough to learn the how-to advice that you're giving." Guest Links: Website: influenceandscale.com Podcast: influenceandscale.com/podcast Social Media: @tyler.basu MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon! JqkAqbWdtMibSM3THFrx

Your brand identity didn't just materialize overnight. You had to hone your craft, find your voice, learn from the experts, create content, find a place to house it, and all the rest, right? It's a lot of work, so you don't want to miss out on opportunities to be found and to convert the people who find you. Today we're going to talk about how to create a brand that shines because you've set up the identities in the right places and in the right ways to let people know what you're all about. Highlights: Set up first impressions with great profiles and cover art Make sure your content matches your brand Learn what makes a great headline Discover what works for a thumbnail Understand keywords, tags and categories Figure out what platform works best for you Quotes: "So, how do you create a brand identity that shines? You build it in a way that follows the guidelines of the channels you're using. That helps you stand out and position yourself, so when people look for you, they find something that really reflects who you are and what you're all about." "Your first impression for most of your social channels and content will be your biography, your profile, or your cover. That's what's going to define who you are." "What you want them to see is who you are, who you can help and how you help them. You want that to be apparent right off the bat. A lot of us figure that out in terms of how to introduce ourselves, maybe at a networking event, but we don't follow through by defining that in our online profiles." LINKS MENTIONED: Canva Getaudiogram Fusebox Streamyard Tubebuddy Yoast Bluehost Grammarly Convertkit Designrr MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Discover why leading a community is so important with Dana Malstaff of Boss Mom, a 50,000+ person Facebook group. Building a community around your business is important not only for revenue but also for your entrepreneurial soul! How do you build a Facebook group that is alive and being nurtured, where the community is leading the conversation and is active in a good way? If you're building your first community, how do you get started and where do you find people to join your Facebook group? What do you post to keep people engaged? That's what we talk about today. HIGHLIGHTS FROM THE EPISODE: Why building a Facebook group is effective The challenges of groups and community How to set intentions for the community Steps to create your Facebook group Best practices for opt-ins QUOTES: "It does take a little bit more mental strength, I think, to be a leader, but I would challenge anybody who wants to be the CEO of a company should try to be able to run a community." "A community is a way to help us create a business that loves us back and makes us feel all valuable. I think we should not discount how much of our emotions and our brain drives our ability to be productive." "There is always opportunity for failure and disruption. If we see those as opportunities, then growing a community and growing your business will always feel fruitful because it's like a growing pain that helps you get better and helps you get taller, proverbial, taller, you know?" "I don't care if you have two thousand or a hundred thousand people on your list. If the two thousand people are the right people, it's always better than a hundred thousand right now." GUEST LINKS Dana's website: boss-mom.com Facebook group: BossMomDana MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

This week, we're talking about super easy ways to fill your content calendar all year. If you're anything like me, you're always looking for new ways to keep the ideas coming. Creating content is not easy. In fact, creating content can be really hard. One of the hardest things is coming up with ideas. It's easy to lose motivation when you don't have a consistent flow of ideas. But your audience is counting on you to be consistent. The reason they tune in each week is that they expect you to deliver more new content, so you need to create great habits to keep that content flowing. Highlights: What habits you should develop How to dive deeper into previous content Find out what people are asking about Zoom in on your niche Repost your best content Quotes: "Your audience is counting on you to be consistent. The reason they tune in each week is because they expect you to deliver more new content, so you need to create great habits to keep that content flowing." "Looking backward is a great way to create things forward." "Niche content is about depth instead of breadth." "Don't make your audience find the diamond in the rough. Share your diamonds with them right from the start." "What do your listeners get from a mashup? They get several industry leaders' opinions on one topic all in one place. And they didn't even have to listen to all those episodes to figure it out. You brought it to them. That's the power of a mashup." MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

TikTok is the place to be if you're looking for organic growth. There are more watchers than creators on the platform right now, which means your content can be seen by more people. Collin was able to quickly jump from zero to over 4 million views and over 350,000 followers. If you want to hear how he did that, keep listening because there are nuances to this. It isn't just getting lucky. You actually have to figure out what the strategy is going to be that you can apply to your business. Highlights from the episode: Why you should consider TikTok What to create TikTok strategy tips Collin's personal TikTok journey How to test what works for you How to repurpose TikTok content How to establish your authority on the platform Quotes: "Number one, I would definitely find out what you would enjoy posting about every single day. What do you want to be known for? If one of your videos went viral, would you be able to do it again?" "You need to catch attention because if you don't catch attention, people are scrolling so fast and they want the dopamine hit so much that if you don't get their attention fast enough, they're just going to scroll." "If you're new, I would post three to five times a day. One a day is fine because if we set huge goals and we don't meet them, we usually just give up. So make sure that you're actually meeting what you want to do." "For anyone listening, this gives you a reason to get started right now. Your life can change. You can get 10,000 followers in a week if you really push and found something that works." "It's not like any other platform where you really have to build something up. It takes one video for you to be very successful in the platform and blow up." "You have to test until you find what is gaining traction for you. Don't give up because one content strategy didn't work." Guest Links: Collin's Instagram, TikTok, and Twitter TikTok Blueprint MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

You've got to create content for your business, but why settle for that when you could absolutely crush content with the best content marketing tools around? This week, we're looking at marketing tools specifically for content creators who are producing podcasts, videos for YouTube, and blogs. These are the tools you'll need to turn that piece of content you create into hundreds of other pieces of content in a way that doesn't drown you and become more than you can handle. Highlights from the episode: Find highlight moments in your content. Systemize the process of creating those moments. Extract and create them. Quotes: "When you deliver an idea in a concise way, it resonates with your audience because it's focused, because it's clear, because they can understand it." "You're going to get out there, you're going to create, you're going to record something. Then you're going to have to go back and find that golden nugget of information. So the first step in that is figuring out what does an amazing piece of content, in terms of a highlight, what does that mean?" "The point I want you to take away from this is that you have to look for the easiest, fastest way that you can skim through this content." "Figuring out where you are and your process is important, but these things are all there for you to help not only extract your highlights, but also to format them in a way that really makes them pop on the media platforms." "If you can put the effort into those steps, then you have more of a chance of taking this thing that you put all this effort into creating and having people find it, having people actually listen to it and subscribe to it." MARKETING TOOL LINKS Rev Descript Quicc Repurpose Headliner Getaudiogram WrapR Lumen5 Upwork Freeup Acadium CoSchedule Semrush MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Learn how you can show up online by taking live videos and repurposing them into a million pieces of content that actually lead to real conversions. Today's guest is Molly Mahoney, also known as The Prepared Performer. Today we're talking about how to use live video in your business, and then how to take that live video content and turn it into a content marketing engine with. We talk about the tools that you should use and systems for how to do that. These are things that no one explains or talks about. Highlights from the episode: Learn how to repurpose and recycle your previously published content What kind of attitude you should have toward video content and how to feel natural when recording them Discover various pages and tools for repurposing your videos Who is in Molly's team and their work roles How to announce a video, reach people and repurpose it Quotes: "One video can turn into fifteen different types of content." "People will say, 'Ugh, I'm going to do a video every week.' And I say, yes! Now you're building this library that lasts forever because live videos on Facebook don't expire." "Whether you're a solo or you have a team, you can't wait to create those systems. Since we had those systems, we're able to pass them off to different team members easily as we grow." "A couple of weeks ago I took my own advice and just did what made me happy. And if they work, they work. If not, at least I'm creating content." Guest Links: Molly's website: www.thepreparedperformer.com Molly's "Map to Millions Starter Kit": molly.live/brandon Facebook Page: The Prepared Performer MORE ADVICE AND INTERVIEWS If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!

Having pillar content is critical to every content creator. Essentially, it's long-form content that can live in a blog, podcast, or YouTube video. It's your big ideas and the cornerstone piece of everything you want to create. In this episode, we look at how you can develop pillar content that you can break down over time into smaller pieces of content. We also deep dive into the roles of various digital platforms and the different kinds of content you can produce for your brand. Highlights from the episode: Going in-depth into topics that matter to your audience Creating a repurposing foundation Building authority in your niche Growing your audience with long-form content The different digital platforms and their roles Quotes: "You need something that you can just create once and use 40 times." "The power of being able to create that quickly is the power of podcasting." "Make the content move freely from one platform to the next." ★ RECOMMENDED EPISODES FOR YOU ★ What is Content Marketing Strategy - Ep. 121 Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110 Personal Branding Masterclass with Chris Ducker - Ep. 112 Built to Serve with Evan Carmichael - Ep. 114 ★ GET THE CONTENT MARKETING STARTER GUIDE ★ A powerful downloadable tutorial on how to leverage content for your brand and business. https://www.brandsonbrands.com/121 ✉ JOIN MY BTEAM NEWSLETTER ✉ This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam ⚑ SUBSCRIBE TO MY CHANNEL ⚑ Listen each week as we interview the top minds in marketing and share tips to build brands that matter. https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344 Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too: Instagram: https://www.instagram.com/brandonbirkmeyer Twitter: https://twitter.com/bbirkmeyer Facebook: https://www.facebook.com/bbirkmeyer Website: https://www.brandsonbrands.com/

Learn how to create instant Instagram influence and start to grow your personal brand with today's expert interview with Zach Benson. Also, learn how Zach uses Instagram to travel the world for free. Our guest is Zach Benson, a full-time entrepreneur, keynote speaker, world traveler, dancer, personal brand expert, and owner of Assistagram, an Instagram marketing agency. I am excited because Zach Benson is a personal friend of mine. Someone I know who's been in the game, and who has done amazing things with his business. Zach handles the accounts of some amazing influencers and top internet marketers in the world, such as Russell Brunson and Robert Kiyosaki. He's been featured on Forbes, Inc. Magazine, and Entrepreneur because of what he's been able to accomplish using his personal brand and these tools. Highlights from the episode: How Zach became one of the best dance instructors How to make your way through the competition Why you don't have to be the best to succeed Link with other influencers and grow your page Why are connections important How to get everything for free Art of making deals that help everybody Quotes: "When you have a personal brand... you can do anything. It's just going to 100x your business." "You don't have to be world-class to work with world-class clients and people. It's just really about the personal brand and reputation." "It's amazing when you can just simply 1) give freely, but then 2) think of a strategic way for all sides to win and benefit rather than just simply paying for something." EPISODE LINKS: Zach's Website: www.Assistagram.com Zach's Instagram: @ZachVacay ★ RECOMMENDED EPISODES FOR YOU ★ • What is Content Marketing Strategy - Ep. 121 • Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110 • Personal Branding Masterclass with Chris Ducker - Ep. 112 • Built to Serve with Evan Carmichael - Ep. 114 ★ GET THE CONTENT MARKETING STARTER GUIDE★ A powerful downloadable tutorial on how to leverage content for your brand and business. https://www.brandsonbrands.com/121 ✉ JOIN MY BTEAM NEWSLETTER ✉ This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam ⚑ SUBSCRIBE TO MY CHANNEL ⚑ Listen each week as we interview the top minds in marketing and share tips to build brands that matter. https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344 Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too: • Instagram: https://www.instagram.com/brandonbirkmeyer • Twitter: https://twitter.com/bbirkmeyer • Facebook: https://www.facebook.com/bbirkmeyer • Website: https://www.brandsonbrands.com/

Learn how you can create eye-catching social media graphics and quotes from your pillar content. We look at how to find snackable moments within your content and how to design them from the start. And we talk about leveraging content highlights or moments in connecting with your audience and driving curiosity. Highlights from the episode: How to build moments into content Leveraging stories to create highlights Creating quick wins for your audience How to come up with a quotable for every piece of content Quotes: "Moments are important because most of the time we don't remember every piece of something we hear, learn, or see." "There are moments that stand out to you because they were something that you needed at that point in time." "Don't just create content that they can consume, create breadcrumbs. " ★ RECOMMENDED EPISODES FOR YOU ★ What is Content Marketing Strategy - Ep. 121 Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110 Personal Branding Masterclass with Chris Ducker - Ep. 112 Built to Serve with Evan Carmichael - Ep. 114 ★ GET THE CONTENT MARKETING STARTER GUIDE ★ A powerful downloadable tutorial on how to leverage content for your brand and business. https://www.brandsonbrands.com/121 ✉ JOIN MY BTEAM NEWSLETTER ✉ This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam ⚑ SUBSCRIBE TO MY CHANNEL ⚑ Listen each week as we interview the top minds in marketing and share tips to build brands that matter. https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344 Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too: Instagram: https://www.instagram.com/brandonbirkmeyer Twitter: https://twitter.com/bbirkmeyer Facebook: https://www.facebook.com/bbirkmeyer Website: https://www.brandsonbrands.com/

Learn how to build better stories with your content from beginning to end. We discuss how to set up and then deliver a good story to your audience. This is both for interview type shows and for solo shows. For the content creators out there that like to be funny, or that like to be serious. We have something for everyone in the show today. Highlights from the episode: How to set up the flow of your show Establishing a rhythm within your story How your show format affects your story The storytelling formula for building a strong beginning, middle, and end to every show. Quotes: "The way you frame every conversation should directly derive from the type of format that you choose." "Giving opinions is fine, but if you don't support them, then no one has any context for why you believe those things." "At the end of your content is a huge opportunity for you to move your listeners to action" ★ RECOMMENDED EPISODES FOR YOU ★ • What is Content Marketing Strategy - Ep. 121 • Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110 • Personal Branding Masterclass with Chris Ducker - Ep. 112 • Built to Serve with Evan Carmichael - Ep. 114 ★ GET THE CONTENT MARKETING STARTER GUIDE★ A powerful downloadable tutorial on how to leverage content for your brand and business. https://www.brandsonbrands.com/121 JOIN MY BTEAM NEWSLETTER ✉ This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam ⚑ SUBSCRIBE TO MY CHANNEL ⚑ Listen each week as we interview the top minds in marketing and share tips to build brands that matter. https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344 Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too: • Instagram: https://www.instagram.com/brandonbirkmeyer • Twitter: https://twitter.com/bbirkmeyer • Facebook: https://www.facebook.com/bbirkmeyer • Website: https://www.brandsonbrands.com/

Learn why you need a content master plan to grow your audience and boost your engagement. Also the top 3 steps to building a master plan for any type content creator. Coming up with new ideas every week and creating content on a daily basis day on out can be daunting and exhausting. One of the issues in trying to come up with new ideas every week without a master plan is that your content ends up being random. We'll be discussing how a "masterplan" can help you to come up with new ideas that fit into your story every time. Highlights from the episode: What is a content masterplan The three steps of a masterplan are: 1) creating connective tissue, 2) building a content map, and 3) setting up binge triggers Why and how to categorize and organize your content Top tactics for building attention with content How to use calls-to-action effectively Quotes: "What is that common thread that's going to connect one piece of content to the next so that they are organized and they make sense as one body of work?" "Attention is the name of the game" "As you build show-by-show, where are the shows going, are they leading somewhere?" "You need to have a content map. You need to know where it's going and where it's leading." ★ RECOMMENDED EPISODES FOR YOU ★ • What is Content Marketing Strategy - Ep. 121 • Generate Unlimited Story Ideas with Melanie Deziel - Ep. 110 • Personal Branding Masterclass with Chris Ducker - Ep. 112 • Built to Serve with Evan Carmichael - Ep. 114 ★ GET THE CONTENT MARKETING STARTER GUIDE★ A powerful downloadable tutorial on how to leverage content for your brand and business. https://www.brandsonbrands.com/121 JOIN MY BTEAM NEWSLETTER ✉ This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam ⚑ SUBSCRIBE TO MY CHANNEL ⚑ Listen each week as we interview the top minds in marketing and share tips to build brands that matter. https://podcasts.apple.com/us/podcast/brands-on-brands-on-brands/id1462394344 Post a picture of this episode on social media tagging me and it'll get a response. Or you can connect with me directly on the social platforms too: • Instagram: https://www.instagram.com/brandonbirkmeyer • Twitter: https://twitter.com/bbirkmeyer • Facebook: https://www.facebook.com/bbirkmeyer • Website: https://www.brandsonbrands.com/

What is content marketing strategy? Find out how to build a better plan for creating content that reaches more people and has more impact. In this episode, we define content marketing strategy and lay out the four key ingredients to finding more success with content. Those four ingredients include Design, Development, Distribution, and Discovery. The Finer Details of This Episode: What is content marketing strategy How to design your content to be more repurposeable What types of content you can develop at scale Where to distribute your content How to get your content discovered To download the full show notes for this episode go to www.brandonbrands.com/notes If you liked this episode, you should also check out my three-pronged approach to personal branding... Click these links to learn more about each step including how to 1) Find your voice, 2) Build your community, and 3) Create impact in the lives of your customers. And listen to the original framework explained in Episode 74! Enjoy! Brandon

Travis Chappell is the host of Build Your Network, one of the top 50 business podcasts. Travis also runs Cool People Cool Places, a personal development retreat for entrepreneurs. Formerly a door-to-door salesman, Travis has had an unusual career path in that he used the community he was part of to launch a business instead of the more traditional route of building a network out of an existing business. In this episode, Travis discusses how he leveraged his network to launch a successful coaching business and explains why his personal brand was so instrumental to getting the word out. Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast! The Finer Details of This Episode: How a network developed into Travis' business rather than the other way around. The epiphany that inspired Travis to give up door-to-door sales and go into personal development. The indirect route Travis took to launching his own podcast and how he shifted focus along the way. How he struggled to turn his podcast into a success. Discussing how massively important branding has been to the arc of Travis' career. What building a personal brand really means to you and your work. Core tenets of relationship-building and networking that entrepreneurs should lean into. How you should be prioritizing branding vs. selling when getting your business off the ground. The important relationship Travis has with his very first customer, Mark. Quotes: "I always had something bigger that I was trying to head toward, and it didn't make sense for me to not use my time and money and energy to after those things." "If you're truly committed to something you have actual freedom, because there's no second-guessing." "With no personal brand, you have no positioning." "You have to learn how to give without the expectation of receiving anything in return." "Always be giving at least 51% of the value in every relationship that you have." "If you brand well enough your sales become so much easier." Guest Links: Website: www.travischappell.com Podcast: The Build Your Network Podcast Instagram: @TravisChappell Brandon's Links: Visit Brandon's website at www.brandonbrands.com Join the Brand Growth Community on Facebook at https://www.brandonbrands.com/fb And please leave a rating and review on iTunes!

On today's show, Brandon brings on entrepreneur and podcast host John Lee Dumas. His show, Entrepreneurs On Fire, airs every weekday and is one of the most highly rated entrepreneurial podcasts on the charts right now. In addition, he launched the Podcasters' Paradise community to help other aspiring hosts get their own shows off the ground. In this episode, John explains his tips for making a mark in the podcasting world, reveals what he thinks is the weakest aspect of most podcasts, and discusses why being the best may not be as important as being the first. Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast! The Finer Details of This Episode: Looking at how John was able to construct his own kind of Internet empire and earn over $100,000 in a month! John discusses his scale-independent, solutions-based approach to developing his podcasting community. How John saw a void in the podcast market and used his show to take advantage of it. Why podcast hosts shouldn't be afraid to disagree with the guests they have on. Quotes: "At the end of the day, you've got to find your own, special, unique niche." "What can you be the best, the worst, the only at, from day one? That's your thing." "The world is a collision of ideas. The world is a collision of opportunity. The world is a collision of people." Guest Links:Entrepreneurs On Fire - https://www.eofire.com/ Podcasters' Paradise - https://podcastersparadise.com/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Mike Kim is a marketing and personal branding specialist, a highly sought-out speaker, and copywriter. He also hosts the Brand You Podcast, where he speaks to other marketing experts and draws from his own experience to give you insight into what makes a personal brand stand out and connect with others. Mike believes that the key to branding success is keeping your image and product in proper alignment with one another and to even leverage what people may assume about you at first glance. In this episode, Mike discusses the three things you need to make your brand appealing and marketable, explains why building a personal brand isn't as complex as you may think, and explores the "rhythm" of clarity. Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast! The Finer Details of This Episode: The value Mike finds in developing a personal brand. Why Mike sees personal brands becoming mainstream in the next few years. Mike defines the three "V's" he uses to determine a brand's effectiveness. Making sure your image, your messaging and your product are in proper alignment with one another. How Mike encourages his clients to turn some stereotypes that might be made of them into an advantage. Why Mike believes Vince McMahon of WWE excels at personal branding. People aren't psychic, so you have to make what you're selling and promoting as clear and accessible to others as possible. How Mike structured his content mastery strategy. The Personal Brand 3 (PB3) questions Mike asks people looking for clarity about their own personal brands. Why Mike is saddened by the "fish tank" that is mainstream employment. How adult and professional life strip people of the abundance of guidance they've received up until that point. Who Mike thinks is currently killing it in the personal branding space. Quotes: "The value of building a personal brand is that you have control." "Social media's only just gonna become more prevalent and the workplace is only gonna become more decentralized." "You can either be Louis Vitton or you can be Walmart." "You've just gotta use what you've been given." "By the time opportunity knocks it's too late to prepare." "I believe true fulfillment starts with the courage to be yourself no matter the context." Guest Links:Mike's homepage - https://mikekim.com/ Brand You Podcast - https://mikekim.com/brandyoupodcast/ Mike on Instagram - https://www.instagram.com/mikekimtv/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Stephanie Liu is an online marketing specialist, live video expert and a speaker at major marketing conferences. She hosts live videos and interviews with other marketing professionals at Lights, Camera, Live, which is part of the 360 Marketing Squad. This is THE episode to listen to if you aim to make live video part of your personal business, as Stephanie has firsthand experience building her service from the ground up. In this episode, Stephanie discusses how she cobbled her live video service together, explores some methods for engaging viewers, and reveals which '90s band is her favorite karaoke choice. Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast! The Finer Details of This Episode: Stephanie recounts the first time she went live on Facebook and how she managed to stand out. Why she's had more success with a Facebook audience vs. a YouTube one. Stephanie describes what it was like moving from a corporate environment to one that was purely entrepreneurial. Stephanie's key social media lessons for aspiring entrepreneurs. What equipment you can use to get your livestreaming off the ground. Some key ways to grab people's attention and engage your viewership. Where Stephanie sits on the branding vs. selling debate. Figuring out the best social media platform to launch your brand from. Which brands and other live video artists Stephanie admires. How Stephanie's own personality has played such a prominent role in her success. Quotes: "Social media is your opportunity to test out what works." "Every social media platform is kind of like its own country." "If you can't captivate a room, you aren't winning that pitch." "You gotta be playful. You can't take yourself too damn seriously." "Success is always going to leave clues." Guest Links: Lights, Camera, Live: https://www.lightscameralive.com/ 360 Marketing Squad: https://360marketingsquad.com/ Instagram: https://www.instagram.com/heystephanieliu/ Brandon's Links: Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

Brittany Krystle is an expert in growing your personal brand. Between her courses and one-on-one coaching, she helps her clients develop an idiosyncratic brand that not only stands out from the rest but will draw the right kind of audience. In addition, Brittany chats with other major branding thought leaders on her Beyond Influential Podcast. In this episode, Brittany explains how you can draw in the exact kind of crowd you need by narrowing your focus, compares the two key components of clarity, and discusses her own personal branding heroes. Before we jump into the details of the episode, if you'd like to learn more about my personal branding framework, take a listen to episode 74 of the podcast! The Finer Details of This Episode: What inspired Brittany to help others spread their influence across LinkedIn? The biggest lessons about personal branding that Brittany took away from working with Gary Vaynerchuk aka Gary Vee. Why Brittany thinks of personal branding as an "insurance policy." How clarity becomes a foundational pillar in all successful personal brands. What you need to know about effectively niching down and drawing the crowd you want. Brittany debunks some persistent myths about personal branding and explains why it's not selfish like some people think. The reason Brittany thinks the relationship between branding and selling is a symbiotic one. What other personal brands does Brittany look up to? Quotes: "If you have a job and you work for a living, you're monetizing your personal brand." "Own your name before somebody goes and does it for you." "The more you actually niche down and get specific, the easier it is to grow." "It's not selfish if what you're putting out is of service to somebody." "The more you speak up and use your voice, the more confident you get." "Selling is the art of mixing branding and sales." Mentions: Gary Vaynerchuk Guest Links:Brittany's homepage - https://www.brittanykrystle.com/ Beyond Influential Podcast - https://www.brittanykrystle.com/category/podcast/ Visit Brandon's website at www.BrandsOnBrandsOnBrands.com Join the Brand Growth Community on Facebook at www.brandonbrands.com/community And please leave a rating and review on iTunes!

The #1 way to create a transformation for your coaching clients is to create a value exchange. In this episode we talk about the concept of value exchange, how to create it, and using it to make an impact in other people's lives. This is the third topic in my in my three part series on creating impact with your coaching business. If you want to learn more about my personal branding framework, check out episode 94 to listen today! There are three steps in creating a value exchange: Make a difference – Define your goal when coaching someone and how you can help them achieve it. Value commitment – Figure out the way to make people stay committed to your practice so that they follow through until the end. Measurable return – Track the results to see if you reached the goals which you set at the beginning of your program. We dive much deeper in today's episode. Take a listen! Subscribe: Apple | Google | Spotify | Stitcher | iHeart If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. And you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.

On episode 114 of the Brands On Brands On Brands podcast, we speak to Evan Carmichael about how to better serve others and find your purpose with his new book, Built to Serve. Evan is an entrepreneurial expert who built and then sold a biotech software company at the age of 19. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views. He also wrote 4 books, speaks globally and wants to solve the world's biggest problem. Today we dive deeper into how to truly serve others and find your purpose (and what that even means), how to have more impact in your life, and how this relates to building a personal brand. Evan is one of my new favorite channels on Youtube and I'd recommend you immediately search him out and subscribe! And there are some links at the end here to where you can connect and find his book. BTW... if you like this episode, you'll probably also love our interview with Chris Ducker on the topic of personal branding. (click here to listen) Subscribe: Apple | Google | Spotify | Stitcher | iHeart Highlights from the episode: Why is it so important to find your purpose How to develop your skill set in order to help people How constant practice and personal growth leads to a sustainable business How to find your one word to help you find your purpose in all that you do Quotes: "Serving others, helping others hits the same part in your brain as having food and having sex." "I'm trying to find different ways and different angles to help people believe more in themselves because I think it's the world's biggest problem." "It's not about me, it's about the mission." Episode Links: Evan's site: EvanCarmichael.com Pre-order Evan's new book: https://www.amazon.com/gp/product/1642934917/ref=dbs_a_def_rwt_bibl_vppi_i2 If you enjoyed the show, screenshot it and share it with your friends! If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe or fill out the form below!

Today we talk about creating an expert coaching toolkit. Every coach and consultant should develop their list of tools and resources to better serve their clients. This is the second topic in my three part series on creating impact within your coaching business. If you want to learn more about my personal branding framework, check out episode 94 to listen today! Here are some tips for developing your own tools and resources in your coaching business: Your favorites – Share the tools that you've personally tested and know work. Your templates – Find processes that can be made easier with a step-by-step form that your clients can use as well. Your skill builders – Create space where people can practice the things which they haven't done before. We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. And you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.

Chris Ducker is internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ''Youpreneur'' to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. He is a keynote speaker and the author of the books ''Rise of the Youpreneur''and ''Virtual Freedom''. He has been featured in Entepreneur magazine, Forbes, Success, Inc., and more! Today we talk about personal branding and everything it takes to build a profitable, sustainable business around you. Highlights from the episode: Why is personal branding so important What holds people back from building a brand How to start your own brand and stand out from the competition What role your personal reputation plays in branding you Some advice on using your voice to attract the audience around your brand Quotes: "The big issue is not fear, it's change." "Defining who you are and what you want to be known for, is without a doubt the key component to growing a successful personal brand business." "We are here to solve people's problems, that's it." Episode Links: Chris's personal site: https://www.chrisducker.com/ Chris's business site: https://youpreneur.com/ If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends!

Today we talk about creating a coaching framework and making an impact on other people's lives. This is the first topic in my three part series on creating impact through coaching, which was covered in episode 97, "Make an Impact". There are three steps on creating a coaching framework: Find Your Special Way – Build a model for your way of doing things which you can teach other people Test and optimize it – Figure out what works and what can be improved Find repeatable success – Your model needs to deliver consistent results across multiple clients We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. and you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.

Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of "The Content Fuel Framework: How to Generate Unlimited Story ideas" and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. In this episode, we talk about the power of storytelling, content creation, and strategies which you should implement in building a better brand. Highlights from the episode: What's the value of good content and good storytelling and how it helps you connect with your audience How to develop your creativity and do things more efficiently Some ideas on how to create content more consistently How to strategically repurpose your content Some new approaches to connect with your audience through storytelling Advice on how to make more engaging content Quotes: "Content is a tool for building a relationship." "Putting our audience's needs at the center, I think is absolutely key." "I think if we can explore all those different options and find out which one is going to work for us, it makes it a lot easier." "You could sit down thinking, I'm not a creative person and all you've got to do is mix and match different combinations and see what works." Episode Links: Melanie's site: https://www.storyfuel.co/ Get Melanie's book at: http://iwantmelaniesbook.com/ If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends!

Today we talk about the purpose and benefits of creating a terrible lead magnet, how growing your email list leads to a stronger and more profitable business. This is the third topic in my three part series on building a community, topic which was covered in episode 96, ''Build Your Community''. These are the three steps on developing a lead magnet and growing your list: Create a valuable resource - Build content which will get people's attention and make them want to come to your community Nurture your leads - Make sure to keep sharing content consistently with your audience, continue adding value, and try and connect with them more directly through a call or event. Create brand advocates - After you've helped your customers, ask them to share your story across their network. We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. and you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.

Pauline Brown is a longtime leader in luxury goods and former Chairman of LVMH North America, renowned for acquiring, building, and leading some of the world's most influential brands. Today we talk about her new book "Aesthetic Intelligence", the idea behind it and how to use it to help deliver your brand to your customers. Highlights from the episode: What aesthetic intelligence is about Why is it relevant today for businesses and marketers How to get started telling your story using aesthetics How senses can improve customer experience and create a stronger connection with them Four steps to develop your aesthetic intelligence What are the good and the bad examples of it Quotes: "Perfection is not interesting" "One of the most powerful ways to connect with people is through their senses." "Why don't we double down on what we do so well and bring those values and the sensibilities to our work lives in a way that feels good and I think gets results." Episode Links: Pauline's site: https://www.aestheticintelligence.com/ Pauline's Instagram profile: https://www.instagram.com/tastemakerpauline/ Get Pauline's book at: https://www.amazon.com/Aesthetic-Intelligence-Boost-Business-Beyond/dp/0062883305 If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends!

Today we talk about brand discovery, helping people find your community to get to know your brand, and sharing the things that you stand for. This is the second topic in my three part series on building a community, topic which was covered in the episode 96, "Build Your Community". These are the three steps on growing the audience around your brand community: Introduction – Figure out the right way to tell your story and the things that you stand for Networking – Interact and build relationships with people that you want to be in your community Promotion – Create content which will catch people's attention and advertise it at the places where they are We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. and you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.

Phillip Stutts is the founder and executive chairman of Go BIG Media (a political media firm) and the founder and CEO of Win BIG Media (a corporate marketing agency). Together, these companies have won more than 41 national awards for marketing and creative content. He is the author of the best selling book Fire Them Now: The 7 Lies Digital Marketers Sell. And he is one of the masterminds behind the curtain of political marketing with more than 20 years of political and marketing experience. Today we talk about the marketing strategies which you should implement to your business and how to avoid being exploited by your marketing partners. There are five steps to a successful marketing program: Research the data – Figure out what the customers care about the most Set up the marketing plan – Devise a program plan based on the data to provide the best possible service to your customers Build a brand – Set up a platform where you want to share your message Test the product – Find out what works and what doesn't work for your brand Launch the marketing campaign – Run it where your audience is Quotes: "I win when the client wins." "If you're not giving more than you are taking then you're going to be out of business." "I've put their interest ahead of mine and now they have complete trust because it's not me guessing, it's what the data says." "The business owners should say: No, I'm in charge." Episode Links: Phillip's site: https://www.phillipstutts.com/ Phillip's company site: https://www.winbigmedia.com/ Get Phillip's book on Amazon by clicking here. If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends!

Today we talk about the role and importance of making yourself an authority within your community, giving people a reason to listen to you, and how helping other people benefits your business. This is the first topic in my three part series on building a community, which was covered in the episode 96. These are the three steps on how to build authority within your business: Research your core topic - Constantly keep learning and expanding your knowledge about your business so that people can always learn something from you. Curate the best of – Provide the resources and tools that help people save time and solve their problems. Provide quick wins – Creating value and making an impact on people's lives helps you establish authority in your community and grow your business. We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. And you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.

Today we talk about the ways on how to build a brand strategy that overcomes a brand monotony in their industry, transforming them from indistinguishable to indispensable. Our guest today, Mitch Duckler, is a marketing keynote speaker, workshop facilitator and a founding partner of FullSurge, a brand strategy consultancy which helps clients achieve enduring, profitable growth through building world-class brands. He is the author of the best selling book "The Indispensable Brand: Move from Invisible to Invaluable". He writes articles on branding and marketing strategy and his work has appeared in Brandweek, Marketing News, Marketing Management, etc. Highlights from the episode: Why is it so difficult to be indispensable Mistakes that people make without a brand strategy How to differentiate and position yourself in the market What makes people actually care about a brand How does branding interconnect with content and community Quotes: "Information is more attainable than ever before so it's harder to establish a competitive advantage through just access to information." "It's not what you do but how you deliver it." "Brand is an important component but it's not everything." "What sort of experience do customers want and expect from your brand based on what makes it different?" Episode Links: Contact Mitch at: [email protected] Mitch's firm site: https://www.fullsurge.com/ Get Mitch's book at: https://www.amazon.com/Indispensable-Brand-Move-Invisible-Invaluable/dp/154450134X If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends!

Do you want to become an authority in your market? If so, today we talk about the concept of social proof, which helps you validate your message and grow your audience faster. These are the three steps on how to create social proof for your brand: Demonstrate your expertise – Create expert content with examples of work that support your message so that people believe in what you have to say. Create an association – Build relationships with valued people and businesses in your industry. Get featured on other platforms – Figure out the right way to deliver your message and grow your audience faster. We dive much deeper in today's episode. Take a listen! If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice. and you can join the insider mailing list to get updates each week on show releases and exclusive offers at: www.brandonbrands.com/bteam If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call. Thanks for listening.

Allen Adamson, a noted industry expert in all disciplines of branding and author of BrandSimple, BrandDigital and The Edge: 50 Tips from Brands That Lead, has worked in marketing with a broad spectrum of consumer and corporate industries. Allen is the co-founder of a consultancy called Metaforce, and has appeared on NBC's Today Show, CNBC's Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal Advertising Age, USA Today, the Washington Post, and Forbes. Today, we dive into brand relevance, how to build a brand through story telling, and the importance of knowing what makes you different. Highlights from the episode: - Why your brand story is so important - How to stand out and be different in a crowded market - Why it's so hard for a business to keep up with change - The role of content in your brand strategy - How any business can get noticed - Why to not be fixated on your competitor - Some storytelling tips for personal brands Quotes: "If you are telling a story, you have to keep it simple." "Pretend you are telling your story to one person who you think is most likely to like it." "Most businesses are struggling with the speed of change." "Success is not just copying what everyone else is doing." "Brands, when they are working great, are shortcuts." Episode links: Allen's Consultancy site: https://www.metaforce.co/ Get Allen's book at: https://www.shiftaheadbook.com/ If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe. If you enjoyed the show, screenshot it and share it with your friends! www.brandsonbrandsonbrands.com