The Auto Repair Marketing Podcast

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.Brian and Kim discuss upcoming automotive events and conferences in the fall of 2023. They share their excitement about attending these events and highlight the training and networking opportunities they offer. They conclude the episode by mentioning their plans for the end of the year and thanking listeners for tuning in.Show Notes with TimestampsThe Fall Conference Season (00:00:10) Discussion about the fall conference season and the opportunity for training in the industry.Marketing for Auto Repair Shops (00:03:35) Introduction to the MARS conference organized by the Institute for Automotive Business Excellence, focusing on marketing for auto repair shops.ASCCA Educational Conference (00:06:13) Information about the ASCCA Educational Conference in Costa Mesa, California, for members of the Automotive Service Council of California.ASTE Conference (00:09:00) Details about the ASTE conference in Raleigh, North Carolina, including the go-kart racing event and marketing classes.BIMRS Conference (00:13:03) Discussion about the BIMRS conference in Dallas for Euro shops.FLACA Accelerate (00:15:08) Discussion about teaching classes in Florida and attending the Florida Autocare Alliance's Accelerate conference in Orlando.TOOLS Conference in the PA (00:17:23) Details about the TOOLS conference held in the Pocono Mountains, including classes, speakers, and family-friendly activities.AAPEX and SEMA in Las Vegas (00:20:13) Brian plans to attend AAPEX and SEMA as a spectator, networking, recording videos, and podcasts, and visiting Joe's Garage.Super Saturday at Mid Atlantic Auto Care Alliance (00:23:49) Upcoming Super Saturday event in Pennsylvania and provides details about the dates and location.Plans for future trips (00:24:48) Discusses the possibility of attending future events and road trips, including a visit to the Northeast area.Lagniappe (Books, Links, Other Podcasts, etc)Smart Passive Income - How to Start a Podcast 2023Simple Podcast Setup - VideoRode AI-MicroRode smartLav+Rode SC1 Extension CableHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.In this podcast episode, Brian and Kim discuss the benefits of auto repair shops having a podcast. They emphasize the importance of creating a podcast that focuses on topics related to the local community rather than solely on auto repair. They suggest discussing local events, leaders, and interesting stories to engage with the community and attract new customers. They also discuss the idea of featuring guests on the show, including influential people in the community. Brian and Kim highlight the value of planning and preparation for podcast episodes and recommend specific resources on how to start a podcast.Show Notes with TimestampsThe importance of consistency in podcasting (00:01:02) Discusses the need for discipline and consistency in producing podcast episodes regularly.Choosing the right topic for your podcast (00:05:38) Suggests that an auto repair shop's podcast should focus on local community events and topics rather than solely on auto repair.Promoting local events on the podcast (00:06:55) Highlights the example of promoting a local event called "Hot August Stroll" and how it can engage the local community.The importance of community-focused podcasts (00:07:09) Discussion on the need for podcasts in local communities and the potential topics that can be covered.Events and community topics (00:08:03) Exploration of the types of events and community happenings that can be discussed on a podcast.Interviewing local influencers and political candidates (00:10:02) Suggestion to invite influential individuals in the community, including political candidates, for interviews on the podcast.The sponsorship opportunity (00:14:11) Discussion on how a repair shop can sponsor their own podcast and promote their business during the sponsorship segment.The importance of a simple podcast name (00:15:19) Advice on not using cute or clever names for podcasts and businesses, and the example of a successful podcast with a simple name.Starting a podcast and equipment options (00:18:14) Recommendation to check out a free guide by Pat Flynn on how to start a podcast and a discussion on different equipment options, including a simple setup with lav mics and an iPhone interface.The downsizing of podcast equipment (00:21:21) Discussion about the decision to downsize podcast equipment for travel purposes.Advice on starting a podcast (00:24:24) Discussion on the factors to consider when starting a podcast, including the importance of enjoying the topic and its potential effectiveness for marketing.Promoting the podcast and closing remarks (00:26:14) Discussion on promoting the podcast, directing listeners to the website for episodes, and encouraging subscriptions, reviews, and sharing.Lagniappe (Books, Links, Other Podcasts, etc)Smart Passive Income - How to Start a Podcast 2023Simple Podcast Setup - VideoRode AI-MicroRode smartLav+Rode SC1 Extension CableHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of Shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.In this podcast episode, Brian and Kim interview Chris Jones, editor of Ratchet & Wrench magazine. They discuss their excitement about the upcoming Ratchet & Wrench Management Conference. Chris shares his interest in podcasting and video content creation, and they discuss the ease of incorporating video into podcasts using the abundance of modern streaming tools. They also discuss the passion and growth potential in the automotive industry and the importance of finding like-minded individuals and seeking coaching and consulting. The episode concludes with a discussion on the impact of brand presence on automotive repair shops.Show Notes With TimestampsMeeting for the first time in person (00:00:55) The speakers discuss their first in-person meeting and how social media played a role in their relationship.Chris Jones' career aspirations (00:02:56) Chris Jones talks about his career achievements and expresses interest in doing a YouTube show or live interviews.Passion for the Automotive Industry (00:06:52) The speaker discusses the passion and care that people in the automotive industry have for their work and customers.The Importance of Community and Support (00:08:12)The speaker talks about the sense of community and support within the industry, and how it can help shop owners feel less isolated and overwhelmed.Powerful and Inspiring Stories (00:11:41) The speaker mentions some of the impactful stories they have covered, including a diversity story, the journey of a shop owner named John Kerr, and the rebuilding of a company after COVID-19.Importance of Brand Presence (00:14:00) Discussion on how shop owners often overlook the impact of their brand presence on potential customers.Personalized Marketing for Auto Repair Shops (00:15:17) Exploration of the misconception that all automotive repair shops are the same and the importance of showcasing each shop's unique personality and culture.Restaurant Management Conference (00:18:50) Information about an upcoming conference for shop owners and managers focused on education, networking, and improving shop management skills.ChatGPT and its impact on editorial calendar (00:20:49) Discussion on how the launch of ChatGPT impacted the editorial calendar and the use of AI in the industry.Writing as a valuable skill for shop owners (00:23:40) Importance of writing and communication skills for shop owners, with personal experiences shared.Tips for learning copywriting (00:25:36) Recommendations for shop owners to learn copywriting, including starting with simple writing and utilizing dictation software.Writing and Editing Blogs (00:27:14) Discussion about the process of writing blogs, the role of editors, and the upcoming blog-turned-class.AI and Grammarly for Writing (00:28:22) Exploration of the benefits and potential dangers of using AI tools like Grammarly for writing content.Honor Your Processes (00:29:14) The importance of focusing on processes and systems to achieve business goals, with a mention of implementing EOS (Entrepreneurial Operating System).Lagniappe (Books, Links, Other Podcasts, etc)Ratchet & Wrench Management ConferenceGary Halpert on CopywritingR&W Article - Escape VelocityR&W Article - I am The IndustryR&W Article - John Cayer: 2022 R&W All-Star WinnerHow To Get In Touch with ChrisWebsite - https://www.ratchetandwrench.com/home/contact/11461922/chris-jones How To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.Are you struggling to align your team and drive marketing success in your business? In this episode of the Auto Repair Marketing Podcast, Brian, Kim, and Tim Stoll, an EOS Implementer, discuss how EOS can help businesses achieve their marketing goals. A valuable lesson from this podcast is the importance of using EOS to increase accountability and collaboration within the team, which ultimately leads to more successful marketing strategies and business growth. They highlight the key elements of a successful marketing strategy, including defining the target market, identifying unique selling points, establishing a proven process, and offering a guarantee. They also stress the importance of measuring progress through the scorecard and using the Vision Traction Organizer (VTO) to create a strategic plan for the business. If you're looking to take your marketing efforts to the next level, this podcast is a must-listen!EOS and Marketing (00:00:10) The speakers discuss how EOS can improve marketing and how it is an important component for any organization.Tim Stoll's Background and Becoming an EOS Implementer (00:02:06) Tim Stoll talks about his background in the chemical industry and how he became an EOS implementer.Quarterly Conversations and Accountability (00:04:44) Brian talks about how EOS and Profit First have been the difference maker in their business and how quarterly conversations have helped them solve issues before they become big problems.Improved team alignment and accountability (00:07:18) Brian and Kim discuss how implementing EOS has allowed them to focus on their strengths and delegate tasks to their team members, resulting in improved team alignment and accountability.Defining target market (00:09:29) The speakers discuss the importance of defining a target market in marketing and how EOS helps businesses to identify their ideal customers.Three uniques (00:13:52) The concept of three uniques is introduced as a term used in EOS. The speakers do not elaborate on this concept in this segment.Defining Your Uniques (00:13:56) The speakers discuss the importance of defining what makes a business unique and how it differentiates them from competitors.The Proven Process (00:16:34) The proven process is a one-page graphic that shows the relationship between a business and its clients. It helps to build loyalty and can be used in various marketing channels.The Guarantee (00:18:52) The guarantee is a way to take objections off the table and make it easier for customers to do business with a company. In the world of auto repair, it is usually an extended warranty or a nationwide warranty program.Accountability Chart (00:21:18) The accountability chart is a tool that defines who is responsible for what in an organization, beyond titles and positions. The marketing function is a key part of the chart, and its accountabilities depend on the company and industry.Meeting Pulse and Scorecard (00:25:26) The EOS system includes a meeting pulse that reduces the number of meetings while increasing productivity. The scorecard measures activity, not just results, and provides automatic accountability for achieving goals. The scorecard includes measures such as the number of pieces of content produced, the growth of a private Facebook group, and the number of leads coming in.Weekly Scorecards (00:29:05) The speakers discuss the benefits of using weekly scorecards to track marketing numbers and trends, and how it helps make data-based decisions.Rocks (00:31:48) The speakers explain what rocks are in EOS, which are 90-day goals that help businesses focus on important things to accomplish both at the company and personal level.Access to Implementer (00:34:41) The speakers emphasize the importance of having access to an EOS implementer in between sessions, and how they can help with questions and provide tools to use.Implementing EOS (00:35:56) The speakers discuss the benefits of hiring an EOS implementer for businesses and how it can improve team alignment and accountability.The Vision Traction Organizer (00:37:55) The Vision Traction Organizer is a two-page strategic plan that is revisited every quarter to ensure it is still relevant. The eight questions that are answered on the organizer are discussed.Ten-Year Target (00:41:41) The speakers discuss the difficulty of coming up with a ten-year target and the importance of having a big, inspiring goal that can be communicated to employees. They share their own ten-year target of being known as the best auto repair marketing company in America.Creating a Three-Year Picture (00:43:46) The speakers discuss the importance of creating a three-year picture for a business, including revenue and profit targets, and how it helps with team alignment and achieving goals.Defining Quarterly Rocks (0

The Auto Repair Marketing Podcast features Scott Pelava, founder of the Auto Shop Owners Group (ASOG), who shares his story of how he started the group to help shop owners connect and share their experiences. Scott talks about the challenges he faced when he first started ASOG and how the group quickly grew to almost 7,000 members. He also shares a powerful story about how ASOG saved a shop owner's life. The episode highlights the importance of community and collaboration in the auto repair industry and the impact that ASOG has had on shop owners and their communities.Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.Scott's Story and the Founding of ASOG (00:00:53 - 00:07:21) Scott shares his story of starting his own auto shop and struggling to make money. He then talks about how he founded the Auto Shop Owners Group (ASOG) after seeking help from other technicians on Facebook.Creating ASOG (00:08:25) Scott shares how he founded ASOG to connect shop owners and help them with technical aspects of business ownership.Managing ASOG (00:11:56) Scott talks about how he has managed to keep up with the changes in managing a Facebook group with the help of his team of moderators.Raising Professionalism (00:14:13) The group aims to raise the professionalism of the industry by maintaining a level of decorum and changing the industry for professionals.ASOG saves a life (00:16:23) Scott shares a story of how ASOG saved a member's life who was about to commit suicide.Impact of small businesses (00:20:26) Brian and Kim discuss the impact of small businesses on families, employees, and the community.ASOG scholarships (00:24:04) Scott talks about how ASOG started sending shop owners to training events and offering scholarships.Pre-registration (00:24:47) Scott talks about how they started doing pre-registration for their events to avoid leaving people foot in the bill for anticipated amounts.Scholarship for a shop owner in need (00:25:34) Scott talks about how they used the extra money from their event to create a scholarship for a shop owner in need, the Bunard family.ASOG Mastermind (00:29:13) Scott talks about how the ASOG Mastermind started as a group of people who wanted to do a mastermind, and how it evolved into a mentoring type thing with a leadership team made up of experienced shop owners.Feeling Defeated (00:32:52) Scott and Brian discuss their experience in a coaching group and how they felt defeated when they saw other agencies working with big companies like Coca-Cola and Walmart.Learning to Run a Business (00:34:06) Brian talks about how he learned to run his business like a business and the importance of coaching and relationships with other business owners.ASOG and Scholarship Program (00:37:11) Scott talks about how to get involved with ASOG through their Facebook page and website, as well as their scholarship program and upcoming dinner event.ResourcesWebsite - asog.siteFB group - https://www.facebook.com/groups/AutoShopOwnersGroup/FB group - https://www.facebook.com/groups/StartinganAutoRepairShop/ How To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE

This episode of the Auto Repair Marketing Podcast features guest Steven Fafel from AutoOps, an online scheduling tool that integrates with your shop management software. The discussion revolves around the benefits of a modern and engaging scheduling experience for customers and the importance of creating a frictionless scheduling experience. Auto Ops aims to provide an enhanced scheduling experience that sets shops apart and attracts more customers. Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.The Creation of AutoOps (00:01:23) Steven talks about the creation of AutoOps, an online scheduling tool that integrates with shop management software.The Importance of Integration and Customizability (00:03:00) The conversation touches on the importance of integration, availability, capacity, and customizability in creating a frictionless scheduling experience.Enhancing the Scheduling Experience (00:06:04) Steven discusses how AutoOps creates an engaging experience for customers by pulling their information into the tool and customizing reminders for drop-offs and waiters.User Experience (00:07:55) Discussion on the benefits of AutoOps' integration with client information and the frustration of repetitive form filling.Importance of Online Scheduling (00:10:45) The importance of online scheduling for all ages and the ease of use for customers on a shop's website.Enhanced Customer Conversion (00:15:30) AutoOps' focus on enhancing customer conversion and the importance of providing the best opportunity for customers to schedule appointments.Phone Skills and Online Scheduling (00:16:03) Discussion on the importance of online scheduling in bypassing poor phone skills and providing a great customer experience.Tracking Marketing with AutoOps (00:17:45) The benefits of using AutoOps in tracking marketing all the way through the scheduling process to the sale.Expanding Integrations and Future Features (00:22:10) AutoOps' current and future integrations with shop management systems and the upcoming feature of recommending declined work to customers.Marketing Benefits (00:24:57) The marketing benefits of using AutoOps, especially for shared Shop Marketing Pros clients.Upcoming Events (00:25:46) Auto Ops' plans to attend popular events such as ASTE and AAPEX, as well as smaller events in Pennsylvania and Tennessee.ResourcesWebsite - https://www.autoops.com/SMPHow To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Brian and Kim talk with Kieran O’Brien, founder of ShopGenie, an AI powered CRM for auto repair. Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.Introduction and Sponsorship (00:00:01 - 00:00:39) The speakers introduce the podcast and thank the sponsor, Repair Pal.Kieran's Background (00:00:58 - 00:02:00) Kieran shares his story of starting his first business at 16, working in the automotive industry, and building a CRM with technology that established companies are not integrating.Opportunity in CRM (00:02:55) Kieran discusses the opportunity he sees in the CRM side of the auto repair industry.Starting a business at a young age (00:03:33) Kieran talks about how he started his first business at the age of 16 and how he found mentors in the automotive industry.Alternative paths to success (00:05:21) The hosts and Kieran discuss the idea that college is not the only path to success and how apprenticeships are viewed differently in Europe.Raising an entrepreneur (00:06:27) Kim talks about how her son grew up with two entrepreneur parents and how they have had discussions about his future and whether or not he needs to go to college.Parents' reaction to Kieran's success (00:08:49) Kieran talks about the contention between him and his parents regarding his decision not to go to college and how his success in business changed their relationship.The need to promote trade schools (00:09:24) Kieran discusses the need to change the narrative around college and promote trade schools to solve the problem of student loan debt and the technician shortage in the auto repair industry.Sponsorship message from Repair Pal (00:10:11) The hosts thank Repair Pal for sponsoring the episode and encourage auto repair shops to become Repair Pal certified to attract tech-savvy customers.Tenacity and Authenticity (00:11:06) Kieran's approach to promoting her product with authenticity and tenacity, without being pushy.Importance of Customer Experience (00:11:42) Kieran emphasizes the importance of building an incredible product, brand, and customer experience to attract and retain customers.Obsessive Customer Service (00:13:25) Kieran talks about the importance of obsessive customer service and recommends the book "Unreasonable Hospitality" for auto repair shop owners.The Ideal Auto Repair Shop (00:14:57-00:16:41) Kieran O'Brien discusses the ideal auto repair shop, which would be a specialty shop with a focus on customer service and the latest technology. The hosts compare it to the Ritz Carlton and Chick-fil-A.Shop Genie's Customer Experience Platform (00:16:54-00:17:44) Kieran O'Brien talks about Shop Genie's customer experience platform, which is an AI-powered platform for auto repair shops that handles marketing automation, reviews, online scheduling, and more. The platform aims to put everything under one roof and provide the best customer experience in the market.Dealing with Outdated CRM and Marketing Technology (00:17:44-00:18:19) Kieran O'Brien discusses how the CRM and marketing technology in the auto repair industry has been outdated for a while, and how Shop Genie aims to build a customer experience platform that integrates everything in one place, instead of having to deal with multiple software vendors.AI and Blue Collar Jobs (00:18:35) Discusses how AI is not taking over blue collar jobs, but rather replacing desk jobs. Talks about how technicians are getting paid more and how AI is useful for communication.Jasmine: AI Assistant for Auto Repair (00:19:19) Introduces Jasmine, an AI assistant built and trained on auto repair data. Explains how it can help with communication, responding to customers, and even writing marketing campaigns.AI and Service Advisors (00:20:03) Discusses how AI can give service advisors superpowers by reducing the time they spend on the phone and behind screens. Talks about how AI is there to help them focus on creating amazing customer experiences.AI replacing jobs (00:23:30) Kieran O'Brien shares her opinion on AI replacing jobs and how it can make people do things differently.AI making people more effective (00:24:16) Kieran O'Brien explains how AI can help people become more effective and better at their jobs, leading to better margins for businesses.Adapting to AI (00:24:49) Brian Walker talks about adapting to AI and becoming the best at using it for clients to stay competitive in the market.Adapting to AI (00:25:42) The speakers discuss the fear of adapting to AI and how it cannot replace human emotion and feeling. They emphasize the importance of using AI wisely and not letting it replace human interactions.AI and Blue Collar Jobs (00:28:18) The speakers discuss how AI may drive people to get into blue-collar fields and how it may reduce white-collar jobs. They also mention that blue-collar jobs are currently considered the safest jobs as AI is far fr

In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim interview Chris Enright, owner of Enright Auto, about his success in using short-form video to build a following for his auto repair shop. Chris shares his process for creating content, his intended audience, and how he deals with haters and negative reviews. He emphasizes the importance of building trust with customers through video content and being authentic and transparent. The group also discusses successful auto repair video channels and the importance of keeping a shop clean for video shoots. Chris shares his advice for those looking to build a following through social media and encourages others to showcase their professionalism and expertise.Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.How Chris got started with video [00:01:10] Chris talks about how he got started with video and his first video about his top ten recommended Hondas.Chris's most successful video [00:03:38] Chris talks about his most successful video that has 37 million views and how it features him using a heat induction tool.Chris's decision-making process for creating content [00:06:39] Chris talks about how he decides what content to create and his decision-making process for choosing the sound and content of his videos.Creating Short-Form Videos [00:06:56] Chris Enright shares his process for creating short-form videos, including how he saves trending audios and records content throughout the week.Intended Audience and Dealing with Haters [00:07:50] Chris discusses his intended audience for his tool and shop-related videos, including technicians, shop owners, and DIYers, and how he deals with negative reviews and haters.Growing His Business Through Video [00:13:38] Chris talks about how his intention for creating videos was to grow his auto repair business, but it has now grown into its own business, including making YouTube ad revenue.Building Trust with Short-Form Video [00:14:22] Chris Enright discusses how his short-form videos help build trust with customers and increase customer retention.Time Investment for Creating Videos [00:15:08] Chris Enright talks about the time investment required to create short-form videos and how he dedicates time to scrolling and finding ideas.Equipment for Creating Videos [00:19:06] Chris Enright shares his equipment for creating videos, including using only an iPhone and a wireless mic to improve audio quality.Using the Right Sound Clips [00:22:25] Chris Enright talks about how he hacks the algorithm by following accounts that pay attention to what's going on with the platforms and how he learns what the various platforms are looking for that are allowing his videos to perform better than someone who would not know these things.Custom Thumbnails [00:25:50] Chris Enright explains how using one of the thumbnails that YouTube pulls performs better than your own custom thumbnail because it is the attention grabber that pulls new subscribers.Type of Content that Works Best for Driving New Clients [00:26:26] Chris Enright shares that people are always willing to watch and look at behind the scenes stuff, interview style, and commonly asked questions. He also recommends being real and authentic and cleaning your shop.Clean and Organized Shop [00:28:14] Chris Enright and Kim discuss the importance of having a clean and organized shop for auto repair businesses, and how it affects customers' perception of their work.TikTok and YouTube Channels [00:30:24] Chris Enright talks about the success of the TikTok channel "Royalty Auto Service" and the YouTube channel "South Main Auto LLC" in the auto repair industry, and how they create engaging content.Future of Video in Auto Repair Industry [00:34:47] Chris Enright shares his thoughts on the future of video in the auto repair industry, and how it will become more prevalent as streaming channels lose customers to free platforms like YouTube and TikTok.The Importance of Consistency [00:35:18] Chris emphasizes the importance of consistency in posting content and how it takes time to see results.Female Representation in the Automotive Industry [00:36:20] Chris talks about the advantage of being a female in the industry and mentions a female mechanic with over 100,000 followers on Instagram.Encouraging Positive Content [00:38:42] Chris encourages shop owners and mechanics to create more positive content to combat the negative perception of the industry.How To Get In Touch with ChrisYouTube - Enright Auto on YouTubeInstagram - Enright Auto on InstagramTikTok - Enright Auto on TiktocWebsite - Enright AutoLagniappe (Books, Links, Other Podcasts, etc)Blog - Tapping Into YouTube To Promote Your Auto Repair ShopTikTok - Royalty Auto ServiceYouTube - South Main Auto YouTube - Trail MaterInstagram - KnuckleBuster NikitaHow To Get In Touch with Shop Mar

We recently had the pleasure of attending a customer appreciation event put on by Tim Chakarian of Bommer PHD in Pasadena, CA. Tim did such an amazing job with this event that we had to have him on to talk about it. Listen in to get inspired, and take plenty of notes for your own event!Talking PointsWhat made you want to host this event? This was not your first one.How to plan for an event - compare this event to your previous ones. Moving shop aroundGo visit another shop’s event - take ideas awayWho to connect with to pull off a great eventPartners?Vendors?Chambers?Professionals? (Renting tables/chairs, photographer, DJ, food, etc)Marketing the eventFliersEmailsSocial postsFB EventChamberWhat to do while you are at the event hostingDelegate and let others do their thingWhen folks arrive - orient them to what is going onIntroduction - what do you say?Prizes, Entertainment, Bounce HouseAnnouncements - what are you saying?Mingling - close conversations by introducing someone to someone else & thank them for comingIntroducing othersCleanup and reorganizationFollow-up - what to do after the event?Debriefing, review notesAnything you’d change/do differently?What’s your next event?How To Get In Touch with Cinch CRMWebsite - https://cinch.io/ LinkedIn - https://www.linkedin.com/company/cinchplatform/ Facebook - https://www.facebook.com/CinchPlatform/ YouTube - https://www.youtube.com/@CinchPlatform How To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE

More and more privately owned businesses have been the victims of ADA Title III compliance lawsuits than ever before, and a growing number of these lawsuits are due to lack of compliance on the business’ website.It’s more important than ever that your auto repair shop’s website is compliant.Join Brian in this episode to talk about what it means for shop’s website to be ADA compliant.Talking PointsI am not a lawyer and this is not legal adviceJust like your office door needs a ramp and bathroom needs handrails, your website needs to be able to be viewed by those with vision and hearing impairmentsThis is not just total blindness and deafness but any impairments including colorblindness, poor vision, and hard of hearing.There are 2 main reasons you need your website to be ADA compliantThe number of lawsuits happeningIt’s the right thing to doWhat makes a website ADA compliant?Over 100 factorsMost important factors are:Skip navImage alt textProper heading structureLabels on form fieldsContrasting colorsClear, easy to read fontsDescriptive link textSubtitles on videosWe use a free plugin with some nice featuresI won’t guarantee a website ADA compliantDo the basics and you’re probably good to go. Remember, I am not an attorney.Where to start - wave.webaim.org How To Get In Touch with Cinch CRMWebsite - https://cinch.io/ LinkedIn - https://www.linkedin.com/company/cinchplatform/ Facebook - https://www.facebook.com/CinchPlatform/ YouTube - https://www.youtube.com/@CinchPlatform How To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE

Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast. Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.Talking PointsThis recent trip out west - taught me some things about being connectedOur own story of feeling like we were “on an island”Shop Owners are disconnected and feel the same wayIt doesn’t have to be that wayConversations that pointed me to the movie “Cast Away” We were not created or designed to be alone. We need community. Chuck Noland (in Cast Away) found a companion in “Wilson”. Who is your tribe?Other Shop OwnersFacebook Groups20 GroupsMastermindsWhat resources do you have? What do you have to give?CoachesIndustry groups/associationsIndustry EventsYou find what you’re looking for. So, look for connections. Take action. As we visited shop owner after shop owner, we found ourselves having similar conversations about this ‘island’. Now we’ve connected our shop clients to the industry, other shop owners, and resources.Be a giver, a connector, a helperHow To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE

One of our listeners emailed in with the following question.I Always wondered why, when we have another marketing company review and grade our website, it always come out pretty crappy on the scorecard? From loading speed, to keywords, SEO, overall performance etc. I have used Lighthouse and some other things to gauge the performance, but the numbers never seem to match what the other party produces. I feel like some marketing companies use smoke and mirrors for selling their websites that really may not be any better than what we already have. I’m sure this is an issue for others too.We answer that question in this episode.Talking PointsThere’s a big difference between a solicited audit and an unsolicited auditThere are no standards in placeMuch of what is done in marketing is based on opinion or an internal belief systemTrust your “BS meter”How To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE

One of the biggest complaints we hear from shop owners is they don’t trust the numbers from their CRM. They have good reason for this. In the world of marketing, we refer to the connection of dollars earned to the marketing channels that produced those dollars as “attribution”. This week we talk to Justin Rae, founder of Cinch CRM.  Justin talks with us about attribution and his passion for creating accurate numbers that the shop owner can trust.Talking PointsAttribution defined, and Justin’s history with creating trustworthy attributionHow long revenue be attributed to a single marketing actionMulti-channel attributionThe types of marketing actions can you give attribution to with a CRMHow To Get In Touch with Cinch CRMWebsite - https://cinch.io/ LinkedIn - https://www.linkedin.com/company/cinchplatform/ Facebook - https://www.facebook.com/CinchPlatform/ YouTube - https://www.youtube.com/@CinchPlatform How To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HERE

Marketing can do a lot to bring new leads to your auto repair shop, but it’s up to the people answering the phones to turn them into customers. We’ve seen quite a few times where one of our clients says their marketing isn’t working, but the numbers don’t lie. Their marketing was working but their phone skills were just plain bad. Good marketing with poor phone skills equals wasted money. Our guest today is Cecil Bullard from the Institute for Automotive Business Excellence. Cecil teaches phone skills to service advisors that make a tremendous positive impact on the shops they serve. Cecil shares some of his knowledge of how to turn shoppers into clients for life.Talking PointsThere is a point where marketing is handed off to salesHow to you set the tone for the phone callWhat to do when someone calls asking for a priceHow to handle callers who think they are calling the dealership or another shop?What to do with price shoppersHow to handle it when you’re on a call and get another callWhat to do when you’re on a call and you get a walk-inWhat information you should get from a callerHow to ask for the appointmentHow To Get In Touch with The InstituteWebsite - https://www.wearetheinstitute.com/ Online training - https://www.gearforshops.com/ Facebook - https://www.facebook.com/Iforabe How To Get In Touch with Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

If you know Kim and Brian, you know we run the wheels off of our motorhome. In usual fashion, we have another big trip coming up, and this time we’re headed to California. In this episode, we don’t even mention marketing. We talk about auto repair shops, but nothing that will help you in your business. This is simply a peek into one of our trips, what we’re doing, and a bit about how we plan our travels and stays. We hope you’ll listen in and get to know us a little better. Who knows… we may stop in at your shop during one of our upcoming travels!Thanks to our partner, RepairPal. Visit the Web HEREHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

In this world of cancel culture and tech giants that have more money than god, and literally don’t need you - it’s more important than ever to build marketing assets on platforms that you own. In this episode we give examples of ways people have lost marketing opportunities to this real problem, including us, and places you should be investing so that you always have marketing options that will work for you.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] to our partner, RepairPal. Visit the Web HERE

Incorporating gifting with radical generosity into your auto repair shop can not only create a great relationship with employees and potential customers but also nurture those relationships. Kim is a gifter at heart and in this episode she shares the best and unusual times to gift as well as how to implement gifting into your auto repair shop.Talking PointsEmployee GiftsRandom DoorDashChristmasNew Baby/Home/MarriageJust becausePartner/Industry Friend GiftsDream 25 (clients + industry partners)After meeting at eventStaying in touchSeeing something on social prompts the giftSpecial Occasion GiftsHolidaysEmployee AppreciationClient GiftsNew clientsClient upgradesSpecial OccasionFavorite VendorsThe Basketry - personalized/customizedHoltz LeatherSmallwoodsDoorDashAmazonWe are just one of many podcasts a part of the Aftermarket Radio Network. You can find those at AftermarketRadioNetwork.com - go and give them a listen!Until next time - go fill those bays!THREELagniappe (Books, Links, Other Podcasts, etc)Giftology BookThe Basketry - personalized/customizedHoltz LeatherSmallwoodsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

You’re growing -a lot, but concerned about losing the company culture you’ve spent so much time, energy, effort, and money on building. In this episode, Kim Walker shares her thoughts, ideas, and strategies being implemented to be super intentional about maintaining company culture.Talking PointsWorked hard to define core values, build a team, processesYou’re getting great resultsYou’re growingBut fearful of losing momentum, culture, pace, etcKeep Core Values front & center. What we do:Hiring, onboardingFiring relates backIn the middle - reward + recognizeMake decisionsProcessDocumentedPracticed by allAppreciated + UnderstoodOnboarding. How do you do it? Is it documented? Can it be duplicated easily?Hire Slow, Fire FastGamesKim Games (Slack)JR’s Dad Jokes + PunsPlayfulness, laughter, joy. Happiness is a core value for us. Contests.SurprisesLetters to familyDoor DashTravel together/retreatTrainingMeaningfulEasily found for future referenceMentoringDay to Day ConnectionsSlackHuddlesProject Management software communicationHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

This shop is too slow. This shop is too busy. This shop doesn’t know either way. It wasn’t long ago that we heard a good bit of chatter regarding shops who were experiencing slow days but most recently we have experienced shops on the other end of the spectrum. They’re too busy and have mentioned pausing their marketing. In this episode, we discuss what shops can do to shift their marketing instead of stopping all together.Talking PointsThe too-busy shop trend - sound crazy, but true.Mistake: stop marketing. Busy today does not mean busy tomorrow.Stopping all marketing creates a roller coaster effectEverything is great until one day it isn’tDo you own a business or do you own a job? It’s time to grow up.Never stop marketing; pivot instead.Change messaging to less sales/promotion and more cultureStart hiringFocus on brand buildingMessaging Shift to:More company cultureBrand awarenessGreat Place to workCustomer AcquisitionAdsCommunity RelationsSocial MediaSEOCustomer RetentionEmailsTextingSocial MediaThanks to our partner, RepairPal. Visit the Web HEREHow To Get In TouchWebsite - https://independentautodieselrepair.com/ Facebook - https://www.facebook.com/IndependentAutoandDieselRepairHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

During Today's episode #104 The crew from SMP and I Talk About: What is a Chicken Flicker?Behind-the-scenes dirt on Kim & Brian from SMPWhat's the best part of your work day? What's the difference between a successful client and one that isn't? What would your advice be for a shop starting out that isn't able to hire someone like SMP?How cute is Dutton?Favorite Cartoon Character? What did you want to be when you grew up? What book are you reading now, if any?This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:30% increase in revenue by improving transparency and trust50% reduction in time spent researching and ordering parts10% increase in profit margins through robust reportingClick here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88Don't forget to rate and review us! Connect with Chris:[email protected]: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

Kim + Tracy Capriotto spend time in this episode laughing, chatting, and sharing about key moments in the industry, career transitions, and working with family. Tracy shares her battle with an internal dialogue. Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shopsTalking PointsWorking with family. You’re either crazy or an angel. I think it’s an angel. What’s your top tip for working with family?what was it like watching your dad take on the automotive world with his podcast?at what point did you think you wanted in on that?what has the transition like for you joining your dad?let's chat about your Women in Auto Care involvement - what are your favorite events? what are you doing in that group? Your greatest lesson?your favorite podcast episode you've done so farfunniest edits + bloopersLagniappe (Books, Links, Other Podcasts, etc)Tracy’s Women in Auto Care PodcastCarm’s Podcast Episode about their Adoption StoryHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Thanks to our partner, RepairPal. Visit the Web HEREThere are times in life when you get called to make big moves. Brian and Brittany Hemry experienced just this when they felt God call them to pack up their family from a comfortable home and job in Washington State and move to Tennessee where they would open Independent Auto and Diesel. Listen in to their inspiring story of obedience followed by a series of open doors.How To Get In TouchWebsite - https://independentautodieselrepair.com/ Facebook - https://www.facebook.com/IndependentAutoandDieselRepairHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Thanks to our partner, RepairPal. Visit the Web HEREMac Akram is the owner of Mac’s Complete Auto Repair in Chandler Arizona. Mac’s story is an amazing story of perseverance and making things happen. As a young child and teenager, Mac and his family lived in war-torn Baghdad, Iraq. Listen in on this episode to hear the inspiring story of Mac moving to America, learning to be an auto tech, and eventually opening a state-of-the-art shop in Chandler, Arizona.How To Get In Touch with MacWebsite - https://www.macsautorepairs.com/Facebook - https://www.facebook.com/macscompleteauto How To Get In Touch Group - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Talking PointsOctober 5, 2021 - Do you remember last year when Facebook/Instagram went down?Or on August 8, 2022, when Google Search, Maps, Drive, and YouTube went down. If you’ve got all your marketing eggs in the Facebook basket, or the Google basket, or worse you don’t even own your own website…. It would surely be nice to be able to send an email out to your customers. What about the day that Google wasn’t working?What is the one thing you need to open an account for anything?How do those organizations stay in touch?How often are you checking your email inbox?Email addresses are something you own. Great for slow-day marketing ideas.Email marketing that’s not tied to a service reminder - the more educational, helpful types of emails. Something short and sweet and simple just to stay in front of your customer.Showing up in their inbox.Use your CRM! It’s probably got an email feature built-in you are already paying for.Lagniappe (Books, Links, Other Podcasts, etc)How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

Being the auto repair shop for fleet customers requires a different way of marketing. You’re not going to gain fleet customers doing the same marketing you do for retail customers. In this episode, we share real-life marketing tips and strategies to help you land those fleet customers you want!Talking PointsThis is ALL about the relationshipDevelop your customer avatar for fleet customersMake your Dream 25 ListCreate a series of steps you want to take to create and nurture those relationshipsWhere are their watering holes? Go there. Become a regular.What traditional marketing should you do for fleets?Lagniappe (Books, Links, Other Podcasts, etc)Book: Giftology - https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332 How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

Talking PointsStatisticsThe way people search is very differentSearches are longerSearches are more conversationalYou need to answer questions in complete sentencesThis is one reason why blogs are so importantSearch queries are longer but your answers need to be short and conciseOptimize for featured snippetsWrite the way you talk - natural languageInclude questions in your content - long tail keywordsDumb it down - write it for a 10 year oldUse long content“Near Me” searches continue to increaseDo more video - featured snippets in videosLagniappe (Books, Links, Other Podcasts, etc)https://backlinko.com/optimize-for-voice-searchHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

Talking PointsKathleen Long: One of the hardest working women in auto car. A woman of action and impact. She’s a big believer in the value of mentoring. Has a glass-break alarming laugh :) RepairPal is setting/ limiting what prices I can charge to my customers with their estimator.I don’t need RepairPal because I already have plenty of business and I get great marketing for free through word of mouth.Online customers like the ones that come through RepairPal are just annoying price shoppers.I have a relationship with my local CarMax store, so I don’t need RepairPal’s help.Many consumers haven’t heard of RepairPal so they cannot really help me to increase my car count.Kathleen Bio:Kathleen Long, Chief Revenue OfficerKathleen has built and developed award-winning marketing, sales, success, support and operations teams, centered on principles of authenticity, hard work and empathy. As Chief Revenue Officer at RepairPal, Kathleen leads all partner and consumer initiatives; including business development & strategy, operations, marketing, and IT. Kathleen is absolutely insistent on making a difference for people and businesses, by connecting them with disruptive, useful technologies, aided by humans who are given space to be themselves at work. Kathleen helped transition a startup through a successful acquisition exit, created revenue and monetization streams that supported another startup going public and grew her career from a chair in a call center employee to a seat at the executive table in 10 years (happily mentoring others to do the same). Kathleen is proud to stand for ethical principles, and to be a female executive in a male-dominated industry and is Women in Auto Care's Woman of Excellence, presented annually to a woman who has provided recent outstanding contributions to the auto care industry while demonstrating role model behaviors, leadership and commitment to the advancement of women.  She has been described by some as the literal voice of the company and has a laugh that once set off glass break alarms in a conference room.Kathleen holds a degree in General Studies and Philosophy from the University of Nevada, Reno.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

If you want to get a good fight started in the automotive industry, all you have to do is start a discussion about coupons or discounts. In this episode, we dig into the topic. Should you use coupons in your marketing strategy?Thank you to our friends at RepairPal for providing you with this episode. As shop owners, we were part of RepairPal’s Certified network, and you can learn more at RepairPal.com/shops.Talking PointsShould you use coupons in your marketing strategy?Will they bring you more clients?What type of client are you trying to attract?Are you good at converting “coupon customers” into lifelong customers?If you do use coupons, what are some promotions you can do?Can coupons be successful with high-end clients?If you don’t want to do discounts but do want to run promotions, what are some ideas?Lagniappe (Books, Links, Other Podcasts, etc)$100M Offers by Alex HormoziHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

ChatGPT is an artificial intelligence bot by OpenAI. Lots of things get called disrupters, but this truly is a disrupter. We probably need a stronger word than that to describe what this may do to our industry and many others. Let’s talk about using AI in your shop’s marketing.Talking PointsWhat is ChatGPTOther AIs (Jasper/Jarvis)Does it just search the internet?The ChatGPT User ExperienceShould you use it in your marketing?WeaknessesHow else it may be used in auto repairLagniappe (Books, Links, Other Podcasts, etc)OpenAI ChatGPT - chat.openai.com How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

With the challenges of hiring post-pandemic in an industry where there is an actual shortage of skilled labor, it’s important that you do everything you can to get a leg up on your competition. Yet most shop owners pay zero attention to the careers page on their website. In this episode, we talk about how to build the perfect careers page that will help entice great technicians to come work for your shop.Talking PointsThis isn’t going to be easy. Commit to the time needed to do it rightYou need to meet with your team to learn what they really like about working for youCore values are important to people looking for a new work homeGather all assets before talking to your website provider - it will make the process go much fasterThe page needs to look great. Hire a designer. It’s an investment in your businessEntertain prospective team members even when you’re not hiring. Keep the pipeline full.Lagniappe (Books, Links, Other Podcasts, etc)Blog: How To Create The Perfect Careers Page [insert link]Blog: How To Write a Technician Hiring AdPodcast: Using Marketing to Attract New Team MembersHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

As we approach 2023 I know a lot of people are concerned about what the year may bring from an economic standpoint. The financial gurus can’t seem to agree as to whether or not we’re in a recession, but my thought is this. If we are in a recession, choose not to participate. That’s what this episode is all about. We’ll call it “creating your own economy”You ever notice how no matter what’s going on in the world, some people thrive? Opportunities to buy equipment at pennies on the dollarOpportunities to buy up failing shopsOpportunities to hire great techniciansTalking PointsYou ever notice how no matter what’s going on in the world, some people thrive? Opportunities to buy equipment at pennies on the dollarOpportunities to buy up failing shopsOpportunities to hire great techniciansDon’t freak out. Don’t get back under your toolsDon’t “pause” your coaching - if you’re not working with a coach - startDon’t spend to reduce taxes - tell them about 2007Don’t stop marketing - double down if anything - your competition will stop - this is where the best “fall into” opportunitiesReaccess your core values and live by themBecome a professional money managerWrite more content, make more videos, and take some ownership in thought leadershipBecome a broken record about your business - personal social mediaGo all-in on providing the best customer experienceAudit your bank accounts and cancel unnecessary subscriptions, etcBe positive - infectiously positive. Be the light in a time of darkness.Be generous - if things are going well, which they will if you refuse to participate in a downturn, make sure the people who are taking care of you are also thriving.It’s not just about having money. It’s about having the right mindset.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

Today our guest is Chris Cotton, owner of AutoFix Auto Repair Coaching, and also the host of The Weekly Blitz with Chris Cotton - which is also part of Aftermarket Radio NetworkMost often when a shop owner starts seeking out marketing options they’re doing it because they perceive they have a car-count problem. There are certainly cases where that is true, but there’s more to revenue than car count. In fact, there’s much more to the success of a shop than revenue. Revenue definitely solves a lot of problems, but let’s talk today about some other ways to make your shop more successful.Talking PointsAverage repair order and profit margin need to be optimized before you try to fix a broken business with marketing.What is your average estimate?Your job as the shop owner is to drive processes and procedures.Good marketing isn’t cheap and will not provide a return if you’re not maximizing the cars you already have.Lagniappe (Books, Links, Other Podcasts, etc)Podcast - Are You a Thermostat or a Thermometer?How To Get In Touch with ChrisWebsite - https://autoshopcoaching.com Email - [email protected] Phone - (580) 491-3519How To Get In Touch with Kim and Brian WalkerGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

What does it say to you when a business doesn’t use the product or service they sell? It’s not a good look. But many shop owners drive busted cars and have loaner cars that need service, and it shows. It’s time that you eat your own dog food.Talking PointsMarketing is anything that makes an impression on people about who your company isYour business is auto repairWhat condition are your loaner cars in? Do you have a shop truck? What condition is it in?What about your technician’s cars? Their wives' cars? Those BG and Wynns services that you sell your clients - are you using them?How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast. When working with higher-performing shops, they aren’t always looking for more cars. We very often hear that they’re looking to attract higher-quality clients. But how do you do that with your marketing? We answer that question in this episode of The Auto Repair Marketing Podcast.Talking PointsHigher quality marketingYour marketing needs to reflect that you are a high-end shopThe overall brand itselfCommunity perceptionBrand style guideKnow like trust (going to record an episode on this)Concierge-like customer serviceAppearance mattersAppearance of the staffWaiting areaBathroomThe inside of the shopParking lot - (this is where they come to die)  Outside of the buildingAsk your best clients to refer their friendsPrice out the lower-end clientsLagniappe (Books, Links, Other Podcasts, etc)EPISODE: 021 – Can Company Culture Have Anything To Do With Marketing?EPISODE: 012 – Relationships Matter; Because Nobody’s PerfectEPISODE: 011 – Is It Customer Service Or Is It Marketing?EPISODE: 009 – What’s Your Story? Talking Video With Patrick EganEPISODE: 004 – Does Your Community REALLY Know You?How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

Do you struggle with saying yes to every "opportunity"? Is life controlling you or are you controlling it? Can you answer the question "Why were you created"? Kim shares her story of how living a life with intention and purpose can leave you feeling satisfied and fulfilled.Talking PointsWhat if your 3  year old asked you “do you have another one of those meetings tonight, mommy?” How would you respond? How the book “The Best Yes” by Lysa TerKeurst helped break the cycle of overachieving and overextending.Nehemiah 6:3 “And I sent messengers unto them, saying, I am doing a great work, so that I cannot come down: why should the work cease, whilst I leave it, and come down to you?” Kim shares how this verse impacted her life and helped her to see the distractions in life that were causing her to not prioritize the best things.How the “My Life Purpose Guide” book by James Myers helped align Kim’s purpose with saying yes or no to “opportunities” she was given.A message from Kim’s pastor prompted her to start praying for their son in a very unique and different wayIs your life leaving a legacy? Nehemiah 13:30 “Remember me, O, my God, for good!”Lagniappe (Books, Links, Other Podcasts, etc)Nehemiah 6:3Nehemiah 13:31The Best YesThe My Life Purpose Guide How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

In this episode, Kim talks about how non-marketers can create a very useful marketing plan that will keep you organized and on budget.Talking PointsA real marketing plan that’s fluid, can be edited and accessed quicklyThe 3-book auto repair marketing MBA. Read these 3 books:The Ultimate Guide to Auto Repair MarketingThey Ask You to AnswerBuilding a StoryBrandWho is your preferred customer? Defining your customer avatar.Look backward at what was successful this year then set your goal for the upcoming year. What are you planning to accomplish? Complete a SWOT Analysis looking at your strengths, weaknesses, opportunities, and threats.In your sea of services, which ones do you want to focus on in the upcoming year, quarter, or season? What’s most profitable? Which one has untapped potential? Include that service in your marketing plan.Difference between promotions and special offers/coupons.What needs to be promoted and deserves a space in your marketing plan?Determine the specific marketing tactics/strategies you plan to utilize.How to decide on a marketing budget. Are you trying to be more conservative and maintain growth or do you want to be more aggressive? Depending on your goal your budget could be 5% or it could be 12%. Consider who will be accountable for the marketing efforts and tracking. Including who will do the marketing in your plan is important.With all this in place, it’s time to focus on the message. What will you say? How will you say it? Consider a StoryBranded type of message that focuses on your customer and their problems.Create individual campaigns. These could be monthly, quarterly, seasonally, or for specific slower times of your year.Decide on specific promotions considering your weak areas, strong points, and opportunities. Consider seasonal campaigns, service-based promotions, and events you can attend, sponsor, or host. Look at your community involvement. Is it a strength or a weakness? How will you improve or implement being involved in your community?Measuring! You cannot manage what you are not measuring. Look at what’s working and what’s not. Include in your marketing plan how you will start, stop, and/or pivot your marketing efforts based on the metrics you are measuring. How to put all of this together. Lagniappe (Books, Links, Other Podcasts, etc)Guide: How to Create a Real-World Marketing Plan for an Auto Repair ShopPodcast: When is the Best Time to Plan Your Marketing?How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

Auto repair shop owners and business owners, in general, like to chase shiny objects, and marketing is no exception - and sometimes those shiny objects are worth chasing - but not until you have the foundations in place first. So what are the foundations when it comes to marketing? Kim and I answer that in this episode.Talking PointsWhat if everything you know about marketing is actually what’s holding your business back?1- Have a Great Website2 - Get your SEO right3 - Send a Monthly Email Newsletter4 - Post on Social Media Regularly5 - Embrace Pictures and Video6 - Boost Facebook Posts7 - Do Google Ads8 - Be nice to people9 - Focus on getting reviews10 - Join and Get Involved With Your LocalChambers of Commerce11 - Join a BNI Group12 - Embrace Community Involvement13 - Actually Fix the CarsLagniappe (Books, Links, Other Podcasts, etc)Podcast: Making Friends With Short Format VideoPodcast: Is it Customer Service Or Is It Marketing?Podcast: Networking Skills To Get The Most From In-Person EventsPodcast: What’s Your Story? Talking Video With Patrick EganPodcast: The Top Features An Auto Repair Shop Website NeedsPodcast: Does Your Community REALLY Know You?Podcast: Keywords in Reviews - Adding Fuel to the FireHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

You’ve heard the old saying that “failure to plan is planning to fail”, right? This is especially true when it comes to your marketing. Unfortunately, most shops have no plan, and it shows in their roller coaster revenues. But how do you plan it all out? Brian and Kim talk about exactly that in this episode of The Auto Repair Marketing Podcast.Talking PointsFailing to plan is planning to failWhat to planLooking back firstLooking aheadThemesEventsAdsSEO Search Topics/Keywords & PhrasesWhen to planAnnuallyQuarterlyMonthlyHow to planBlock out timeLook at statsSet goalsBackwards engineeringWhen/How to edit/pivotMonthlyQuarterly Analyzing + Checking Stats/PerformanceHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

Aren’t core values something you just hang on your wall and forget about? That’s how I used to feel about them until I had an enlightening. Core values and culture spread throughout your organization - even into your marketing. Kim and I have a conversation about marketing, culture, and core values in this episode. We hope you’ll listen in!Talking PointsMission. Vision. Values. Everyone talks about them, but not everyone lives them.If you have them - can you recite them? Does your team know them - by heart? Are they so much a part of your company that your customers know them?We were that company. Had them but they lived in a Google Doc or in a frame on the wall that people just walked past. How we developed our core values.Where are they?On the wallThroughout our website, social, and other marketingOn our careers page, interviews, etcIn our onboardingIn our daily conversationsReviews, Check-ins, Staff MeetingsShieldys We live them. They’re in us. How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

There’s no lack of discussion about this topic throughout the Aftermarket Radio Network, but it’s made such an impact on our business that we have to add in our thoughts. The thing that we’d implement… is EOS. The Entrepreneurial Operating System. EOS will fix nearly any problem in your business, and we’ll never run another business without it. Listen to hear why we’re so passionate about it!Talking PointsEOS: Entrepreneurial Operating SystemCore Values, Vision, 3 Year & 1 Year Goals, 10-Year, L10, Departmental L10’s, Operational L10Firefighting, no more. Can’t go on vacation? EOS sets a plan, process and a place to look to and achieve. It empowers people. It creates team camaraderie and company culture. How would we see EOS working in a shop? LeadershipFront of House (service advisors, customer service)Back of House (techs, parts, tools)Lots of shops are EOS Shops! Check out Barry Barrett (former shop owner, Sales Trainer, and EOS Implementor) on the ARN with Carm! How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Traction BookRocket Fuel BookEOSWatch EOS on the Aftermarket Radio NetworkThanks to our partner, RepairPal. Visit the Web HERE

The number of awards available for auto repair shops to apply for can be overwhelming, but very few shops actually apply for them. Recognition for your shop or your staff brings many opportunities for marketing, showing appreciation, and more. Savvy shop owners will prioritize getting these awards, Listen as Kim and Brian talk about why.Talking PointsEvery year there are multiple opportunities to take advantage of awards and scholarships. VISION (MWACA)ASOGAAPEX (AUTO CARE ASSOCIATION)WOMEN IN AUTO CAREWhy nominate yourself?You need helpYou do not have the budget to attendYou want to show your team you are not afraid or too proud to take advantage of the offerings availableWhy nominate others?It’s the right thing to do.It fits into your core values.You want to recognize others for their contributions.How to prep?Start NOW. Start collecting the right types of information. PhotosVideosTestimonialsKnow your numbersAdd all these to a Google FolderPay attention to the awards/scholarships available throughout the year so you can be ready next time.You win. Now what?Tell the world.Don’t be too proud not to. Share the great news.SocialWrite a blog about what it means to youDo a video sharing your gratitude/thanksPut it on displayCelebrate with your teamWrite a press releaseHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner, RepairPal. Visit the Web HERE

Have you ever been in a place in life where you never seemed to be satisfied? Where nothing made you happy? Where every time you got something you’d been working towards you were met with disappointment? This is where I (Brian) found myself and it caused me to go on a journey to figure out why. In this episode, I talk about what I found along that journey.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Podcast: Never Satisfied? Always Feel Like You’re Chasing The Next Thing? Here’s Why with Dr. Daniel Z. LiebermanThanks to our partner, RepairPal. Visit the Web HERE

Short format video (Reels, TikToks, YouTube Shorts) is the latest trend in social media. This week we met up with Justin Allen at ASTE. Justin serves Western North Carolina as the “Nice Guy at Large” with Hunter Engineering Co.. If you know Justin, you know he’s a pro at using short-format video. If you don’t know Justin, you’ll definitely want to follow him after you listen to this episode!Talking PointsWhy Justin invested so heavily in videoHow video has changed in the time he’s been using itHow has video impacted his sales effortsWhat equipment Justin uses most oftenThe editing tool that makes short format video super easy to createHow to get over the fear of the cameraHow to get started with short format videoHow To Get In Touch with JustinTikTok: https://www.tiktok.com/@jallenhunter Instagram: https://www.instagram.com/j_allen_hunter/ Facebook: https://www.facebook.com/jallen.hunter LinkedIn: https://www.linkedin.com/in/justin-allen-85209949/ Thanks to our partner, RepairPal. Visit the Web HERE

Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast. Today I am excited to have some amazing ladies on the podcast with me! Leigh Anne Best + Laura Frank with Brakes for Breasts are here with me today and it’s going to be amazing!Talking PointsHow I found out about B4B (Carm’s podcast!) when B4B was nearing the $1M mark a few years agoAs business owners…. We have visibility. With visibility comes responsibility. BOOM!Let’s talk stats. You have so many on your website!Nearly 300K will be diagnosed | Over 40K will die — in 2022$1.4M since 2011Over 100 repair shopsWhat made you start the organization?Leigh Anne and Laura’s most memorable moment with B4BGetting connected to Dr. Tuohy - the Cleveland ClinicB4B makes it so easy, having done the groundwork for shops to get involvedWhat B4B hopes to accomplish THIS yearWhat B4B is going to look like in 5 yearsWhat you can do to get involvedThe “best” time of the year for the shops to get started with you/signing upHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Brakes for Breasts WebsiteBrakes for Breasts on multiple other episodes on the Aftermarket Radio NetworThanks to our partner, RepairPal. Visit the Web HERE

Did you know that April is National Car Care Month and October is Fall Car Care Month? These two months are a great way to bring awareness to auto repair while also marketing your shop. Listen in as Brian and Kim talk about marketing your shop through these months and planning a car care clinic.Talking PointsOctober + April - Car Care MonthsWhat we did at our shopWhere to find resources: EVERYWHERE. Google, YouTube, Organizations, Other ShopsToolkits, social graphics, press releases, videosA Saturday clinicQuick overview/check-overNot a sales eventAll preventativeBring in parts suppliers, complimentary businesses, jump houses, child safety seat inspections & demonstrations, rafflesGet organizedAll month longBe open to “Car Care Month Inspections” all month.Consider making a donation to a local charity for each inspection.Take photos of each inspection and share on socialDo “Live” videos, reels, TikToks throughout the monthPromote your event: press releases, FB events, Chambers of Commerce, BNI groups, radio stations, your events page of your websiteHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Host a Car Care EventCar Care GuideSocial GraphicsArticlesVideosThanks to our partner, RepairPal. Visit the Web HERE

Our guests in this episode of The Auto Repair Marketing Podcast are Tim Chakarian of Bimmer PHD and Tatsu Tsuchida of Tokyo Automotive. We talk about a lot in this episode, including guerrilla marketing, 20 groups, and industry associations. Tim and Tatsu both run incredible shops and are very involved at an industry level. They believe in learning from and helping other shop owners.Talking PointsTim and Tatsu both have had great success in using “bird droppings” to market their shopsBoth also have gifts that they give to their clientsThe relationships they have built with each other and other shop owners through their 20 group have had a large impact on their business and themselves personallyBeing a member of ASCCA has allowed them to work with other local shop owners and create relationships that benefit their clientsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks to our partner RepairPal. Visit the Web HERE

What would you do if you were driving the backroads passing field after field full of white, black, and brown cows, and all of a sudden you saw a purple cow? You’d probably stop your car, take pictures of the cow, post on social media, and tell everyone you know about it! Don’t you wish people would have that kind of reaction to your auto repair shop? In this episode, we talk to Vic Tarasik of Shop Owner Coach about how to find your shop’s purple cow.Talking PointsWhat is a Purple Cow?Fitting in is failing, its a crowded marketplace, so not standing out equals being invisibleUsing your purple cow to attract + retain customersUsing your purple cow to attract + retain techniciansExamples of some famous purple cowsHow To Get In Touch With Vic TarasikEmail - [email protected] - Shop Owner CoachHow To Get In Touch With Shop Marketing ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Purple Cow by Seth GodinMeta Description - Getting people to notice and talk about your shop is a goal of every shop owner.  Join us and Vic Tarasik as we talk about Seth Godin’s book, “Purple Cow”Thanks to our partner RepairPal. Visit the Web HEREHow to Connect With Kim and BrianEmail: [email protected] Shop Marketing Pros Website HEREMeet us at the many industry events throughout the year.

Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast. Today it’s a little different because we kicked Brian out! It’s just the ladies today and I have a very special guest, friend, and client: Mrs. Jen Rindflesh of Collinsville Auto Repair in Canton, CT. This podcast came from a chat Jen and I had about two weeks ago. What we learned was the parallel between our relationship as marketers and your (Jen) relationship as the shop.Custom, personalized marketing takes timerequires collaborationneeds open communicationWhat we did was not perfect, the content was off - the discussion that happenedPatience building a relationshipTrusting your partnersWhen mishaps happen: listen, learn, move forwardUnderstanding different ways things are said in various regions of the countryCommunication, communication, communicationHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Book: Question Behind The QuestionCollinsville Auto RepairThe Group Class about Reviews where we talk about “perspective”Thanks to our partner, RepairPal. Visit the Web HERE

SummarySometimes the lines between customer service and marketing can get pretty blurred, but does it really matter? Join Kim and Brian as they talk about some of their favorite customer service tricks that auto repair shops can use to create raving fans who love your shop, refer their friends, and become overall advocates for your business.Talking PointsOpening the door for your customersFriendly, personal greetingMake their coffee for themWash their carPull the car aroundHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Thanks to our partner, RepairPal. Visit the Web HEREHow to Connect With Kim and BrianEmail: [email protected] Shop Marketing Pros Website HEREMeet us at the many industry events throughout the year.

The gang’s all here; we have the entire Aftermarket Radio Network together for an important episode inspired by the movie Moneyball. We all have experience with people who are not our top performers, but are we better to have them on the team than not? You know them; they are consistent, reliable, steady, and contributors. Are they worth replacing? Will they become the best or top performers, or do they help strengthen our overall performance? A great discussion among your peers. Watch the Episode on YouTube Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast Key Talking Points What REALLY contributes to production? Simpson Paradox Simon Sinec points out that Navy Seal teams value Trustworthiness far, far more than Performance. VIDEO HERE Tech productivity is one of the most important aspects of business, but how can these numbers skew what that employee is really doing (helping others, sharing duties outside of production, etc.) Are there some numbers or metrics that actually can look too good, which could cause an issue for growth or retention Numbers don’t lie, but sometimes can be misleading. Do your numbers match up with what you are trying to do with the business? You have to have your head up and eyes wide open to make sure you can identify the "doers" in your group. Do you have a scorecard for success for your technicians? Pay plans; incentive greatness Who are your ‘support people' to contribute and make the whole picture better Culture is contagious Training when hiring- Weaknesses- be honest with eachother Fine balance- profitability aspect, you can’t have a shop full of unicorns Removing obstacles Connect with the Podcast Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com       Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com