The Auto Repair Marketing Podcast

In this episode, Brian and Kim kick off a series on retention marketing, focusing on how auto repair shops can utilize Customer Relationship Management (CRM) systems to enhance customer loyalty and communication. They are joined by Greg Rainville from Steer and Chris Enright from Enright Automotive, who share their expertise and experiences.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)https://www.pendo.io/https://steercrm.com/ How To Get In Touch With The GuestGreg Rainville : https://www.linkedin.com/in/grainville/Chris Enright : https://www.linkedin.com/in/chris-enright-4674302ab/Show Notes with TimestampsThe introduction (00:00:01)Introducing the topic of retention marketing and the guests for the episode.Role of CRM in retention marketing (00:02:10)Exploring the role of CRM in retention marketing for auto repair shops and its unique aspects.Implementing CRM in the business (00:04:04)Reasons for implementing a CRM in the business and the benefits of CRM in customer communication and appointment reminders.Effectiveness of CRM in customer communication (00:05:50)Comparing traditional methods of customer communication with the capabilities of CRM and its effectiveness.Key features of CRM (00:08:50)Discussion on the essential features of CRM, including filtering, appointment reminders, and Google reviews.Impact of Google reviews and content (00:12:13)Exploring the impact of Google reviews on customer trust and the importance of customer content in reviews for driving more business.The importance of digital processes (00:14:51)Discussion on the impact of digital processes on customer experience and expectations.Challenges of traditional methods (00:15:21)Comparison of traditional handwritten methods with digital processes and the challenges faced by shops still using old methods.Resistance to change (00:16:31)Observations of resistance to digital inspections and modern CRM systems among some shop owners.Retention marketing (00:17:16)Importance of retention marketing and strategies to keep customers engaged and loyal.Effectiveness of customer outreach (00:18:49)Discussion on the frequency and methods for reaching out to customers to maintain brand loyalty.Benefits of RepairPal (00:20:52)Exploration of how RepairPal can introduce shops to new customers and build trust.Personalized messaging impact (00:21:16)Impact of personalized messages and the importance of keeping customer communication personal and local.Measuring CRM effectiveness (00:25:58)Methods and importance of measuring the effectiveness of CRM-driven marketing campaigns.Attribution and analytics (00:26:56)Importance of attribution reporting and analytics in evaluating the success of marketing campaigns.Testing and training (00:28:48)The significance of testing different messaging and the need for training to effectively utilize CRM tools.Training and Demo (00:29:42)Discussion on the training phase, using demos, and getting familiar with the CRM platform.Software and Subscription Fatigue (00:33:23)Addressing concerns about managing multiple software subscriptions and the importance of investing in a CRM.Implementing and Managing CRM (00:33:52)How CRM companies like Steer make it easier for people to implement and manage their software, including live support and user-friendly features.Benefits and Results of CRM Usage (00:35:16)Discussion on the benefits and results of using a CRM, including customer retention, tracking return on declined repairs, and scheduling efficiency.Future of CRMs (00:38:40)Insights into future CRM developments, including improvements in scheduling, voice over IP integration, and telematics for fleet vehicles.Utilizing CRM and Book Recommendation (00:42:11)Plans for further utilization of the CRM, including hiring someone to delve deeper into the data and analytics. Recommendation of the book "Buy Back Your Time."Over Texting and Campaign Mistakes (00:43:42)Chris discusses the mistakes made in over texting and not setting an end to campaigns, affecting results.Balancing Innovation and Issue Resolution (00:44:54)Greg raises the question of how CRM should balance innovation and addressing current technical issues and customer feedback.Feedback and Continuous Improvement (00:45:23)Greg emphasizes the importance of seeking feedback from shop owners and constantly improving the CRM based on customer input.Engagement with Software and Onboarding (00:47:42)Greg stresses the significance of investing time and effort in onboarding and continuously engaging with the CRM software.Commitment to Seeing Through Implementations (00:48:16)Kim discusses the human tendency to feel a sense of completion after signing up for a service, emphasizing the need for commitment to see through implementations.Contact Information for Guests (00:49:26)Greg provides contact information for those interested in learning

Want to create content that really connects with your audience? Learn how to identify what your customers need, personalize content from your shop, and tap into local community insights for better engagement.We'll share practical tips on using Canva, planning your content calendar, and driving more traffic to your website. Plus, discover strategies to promote your brand, enhance your shop's culture, and create SEO-friendly content.Don't miss out on this opportunity to transform your content strategy and see amazing results. Tune in now and start making content that truly connects!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask You Answer - https://marcussheridan.com/they-ask-you-answer/Show Notes with Timestamps[00:00] Introduction and SponsorIntroduction to the episodeMention of RepairPal as the sponsorOverview of the topic: Creating great content for automotive repair shops[02:00] Understanding Your AudienceImportance of knowing your audienceFocus on the needs and questions of the audience[04:30] Sources of Content IdeasUsing service advisors' and technicians' FAQsRecording questions for content ideas[07:00] Book Recommendation: "They Ask You Answer"Mention of Marcus Sheridan’s bookBenefits of reading the book for content ideas[09:45] Types of ContentVideos: Short and informativeBlogs: Detailed written contentSocial Media Posts: Engaging with the audience[13:30] Practical Tips for Content CreationUsing Canva for creating graphicsPlanning content in advanceRegular features like "Tech Talk Tuesdays"[17:00] Community InvolvementSharing content from local clubs, chambers of commerce, or community groupsHighlighting customer reviews[19:45] Company Culture and Team AchievementsImportance of showcasing company cultureHighlighting team achievements and events[23:00] Engaging with the CommunityJoining the Auto Repair Marketing Mastermind Facebook groupSharing ideas and successes within the community[26:00] ConclusionInvitation to email feedback and content ideasMention of other shows on the Aftermarket Radio NetworkEncouragement to tune in next weekHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

When looking to enhance your auto repair shop's visibility, promotional products can make a significant impact. In this episode, host Kim Walker welcomes Megan Romano, owner of Romano Promo. Megan shares her journey into the promotional products industry and underscores the importance of having a strategic plan for their use.She also highlights the benefits of working with local distributors for personalized service, the significance of diverse apparel options for team members, and the value of unique, high-quality promotional items. Join us as we explore how these strategies can elevate your business and strengthen community ties.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Romano Promo’s websiteRomano Promo's Automotive Shop - just for shops!How To Get In Touch With The GuestMegan Romano - https://www.linkedin.com/in/megan-romano-5a110228b/ Contact info: https://romanopromo.com/contact-usShow Notes with TimestampsIntroduction (00:00:11) Introducing the podcast and the topic of promotional products.Meeting at the Chamber (00:01:18) Discussion about meeting at the Chamber of Commerce and the importance of community involvement.Locally Owned Tangy Project (00:03:42) Discussion about the locally owned Tangy project during the COVID-19 pandemic and its impact.Megan's Background (00:08:50) Megan's background and how she got into promotional products.Promotional Products for Auto Repair Shops (00:15:51) Tips for independent automotive repair shops on using promotional products effectively.The importance of planning and knowing your audience (00:16:55) Emphasizing the need for planning, understanding the audience, and avoiding rushed decisions in marketing.Promoting trust in auto repair (00:17:45) Acknowledging RepairPal's mission to build trust in auto repair and the benefits of being part of their trusted network.Understanding the audience in marketing (00:18:45) Highlighting the significance of knowing the target audience, particularly focusing on female customers in the automotive repair industry.Quality over quantity in promotional products (00:20:32) Stressing the importance of investing in high-quality promotional products that reflect well on the brand, rather than opting for mass quantities of cheap items.Connecting emotionally through promotional products (00:27:36) Exploring the emotional impact of promotional products on both the shop owner's pride and the end user's connection and happiness.Benefits of using a local promotional product distributor (00:29:38) Explaining the advantages of working with a local distributor, including personalized service, expertise in product selection, and the ease of the process.Local promotional products (00:33:16) Discussing the benefits of working with local businesses and how to find them through the chamber of commerce.Importance of samples (00:37:14) Emphasizing the value of requesting and utilizing product samples before making a purchase.Understanding setup fees (00:39:17) Explaining the purpose and occurrence of setup fees for specific product artwork and decoration methods.Additional fees and artwork requirements (00:42:25) Detailing additional fees such as PMS match fees and discussing the need for vector artwork for printing.Innovative promotional products (00:44:36) Encouraging the use of unique materials and designs for promotional products to stand out from the competition.Final tips and online resources (00:48:05) Offering advice on selecting useful, interactive, and quality products, and providing information on accessing their online shop for automotive products.The smp closet (00:49:22) Discussion on providing budget for team members to choose conference attire, emphasizing individual preferences.Customized Apparel (00:49:41) Importance of offering varied apparel options for team members to feel comfortable, confident, and represent the company well.Local Community Connection (00:51:21) Expressing gratitude for connecting with the local community through the guest's presence on the podcast and acknowledging listeners' support.Podcast Conclusion (00:52:27) Closing remarks, promoting the podcast, and encouraging feedback and engagement from the audience.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

When choosing a marketing company to market your auto repair shop you may find yourself deciding between a local marketer in your hometown or an auto repair marketing specialist whose office is halfway across the country.Which one should you choose? There’s no wrong answer. But as agency owners who used to be local generalist marketers and now specialize, we know both sides of the coin. Today we’re going to give you an unbiased look at what factors you should be using in the decision-making process.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer - https://marcussheridan.com/they-ask-you-answer/Show Notes with TimestampsMeeting face to face and building relationships (00:12:20) The importance of in-person meetings and building strong relationships with the marketing company.Pandemic's impact on remote meetings (00:13:15) The shift to remote meetings due to the pandemic and the realization that effective communication can still be achieved from afar.Benefits of in-person interaction (00:14:21) The advantages of in-person meetings, including the ability to connect on a personal level and fully understand the products or services offered.Meeting Preferences (00:14:26) Discussion on the shift from in-person to virtual meetings and the impact on relationships.Industry Knowledge (00:19:30) The importance of understanding industry-specific acronyms, terminology, and business practices for effective marketing.Local Knowledge (00:25:54) The significance of understanding local events, culture, and geographic factors for targeted marketing strategies.Specialist vs. Generalist Agency (00:25:45) Comparison between the expertise of a specialist agency and the adaptability of a generalist agency in marketing.Local vs Specialist Agencies (00:29:23) Discussion about the advantages of local agencies and specialist agencies in terms of knowledge and time investment.Overall Results (00:30:09) Comparison of overall results between generalist agencies and specialist agencies, focusing on the knowledge and experience in a specific industry.Case Studies (00:31:48) Case studies and examples of how local knowledge and specialty agencies can impact marketing results, with specific examples from the automotive and HVAC industries.Facebook Group Invitation (00:41:10) Invitation to join the Auto Repair Marketing Mastermind Facebook group, emphasizing its active and informative nature.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

When it comes to marketing there’s an order to things. You want to build on a solid foundation. You shouldn’t just focus on the marketing tactics you are most interested in, but rather what is most important to the business’ survival first, then long-term growth, and then thriving as an empire.It’s not so different from the basic needs of a human, and that’s the comparison we’re making today. So listen in to hear an interesting take on how you can use Maslow’s Hierarchy of Needs to determine what you should be doing in your marketing based on the current position of your business.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Blog: Walker’s Hierarchy or Marketing NeedsShow Notes with TimestampsWalker's Hierarchy of Marketing Needs (00:00:10) Brian introduces the topic and mentions the episode's main focus.Introduction to Maslow's Hierarchy of Needs (00:00:52) Kim expresses skepticism about relating Maslow's hierarchy to marketing.Matt Fangio's Influence (00:02:30) Brian credits Matt Fangio for the idea and discusses his intelligence.Understanding Maslow's Hierarchy (00:03:40) Kim expresses initial skepticism, and Brian explains the need for thorough research.Value of Maslow's Hierarchy in Marketing (00:06:21) Brian realizes the practical value of Maslow's hierarchy for evaluating marketing strategies.Comparison of Basic Business Needs to Maslow's Hierarchy (00:09:27) Brian compares basic business needs to Maslow's hierarchy of needs.Importance of Google Business Profile (00:11:59) Brian emphasizes the importance of a Google Business Profile for any business.Website as Marketing Hub (00:13:11) Brian discusses the significance of a website as the central hub for marketing efforts.Building Your Brand (00:15:04) Discusses the importance of building an email and texting list, creating a separate podcast, and the significance of having a website.DIY Website Building (00:16:00) Emphasizes the option to build a website using platforms like Wix or Squarespace, and the importance of eventually investing in a professional website.Social Media Pages (00:16:33) Discusses the importance of creating and regularly posting on social media pages, and the role they play in building trust and familiarity with potential customers.Safety and Security (00:18:53) Relates Maslow's theory of personal security to the importance of reputation in business, and introduces the topics of reviews, content marketing, and search engine optimization.Reputation and Reviews (00:20:25) Discusses the significance of good reviews in establishing trust and reputation, and the role of CRM systems in managing reviews.Content Marketing (00:23:36) Emphasizes the importance of businesses being media companies first and creating content to establish trust and thought leadership.Search Engine Optimization (00:27:00) Explains the importance of being found online through SEO and Google Ads, and how these strategies contribute to driving business to the shop.Issues with Marketing (00:29:17) Discussion about not being overwhelmed by marketing tasks and taking it step by step.Importance of Networking (00:30:03) Emphasis on the significance of networking and building relationships in business.Chambers of Commerce and BNI (00:35:47) Explanation of the benefits of being involved in chambers of commerce and BNI for business networking.Moving from Good to Great (00:42:04) Highlighting the transition from being a good shop to a top-tier shop through self-fulfillment and self-actualization.The fourth level: Brand building (00:43:58) Discusses the uniqueness of a shop, brand building, and the importance of being recognized and respected.Advanced digital marketing strategies (00:50:32) Explains the importance of understanding the client and brand, and how advanced targeting and marketing can be achieved.Community involvement and impact (00:52:23) Emphasizes the significance of community involvement, sponsoring events, and creating solutions within the community.Cultural impact and shop culture (00:55:23) Discusses the positive impact of the shop culture and its connection to pop culture, reflecting a deep and positive influence.Self-actualization and fulfillment (00:56:23) Explores reaching one's full potential, achieving self-fulfillment, and making a positive impact without solely relying on wealth.Self-Actualization and Thought Leadership (00:58:40) Discussion about thought leadership, educating clients, and hosting technical trainings.Community Impact and Strategic Partnerships (00:59:50) Exploring the impact on the community, hosting events, and forming strategic partnerships.Becoming an Integral Part of the Community (01:01:17) Examples of local businesses making a significant impact in their community.The Importance of Marketing Alignment (01:03:22) The significance of aligning marketing efforts with the business's stage and goals.Netwo

In episode 100 of The Auto Repair Marketing Podcast, we invite Tony Mercury from AutoShop Solutions, Carrie-Lynn Rodenberg from Turnkey Marketing, Connor Tracy from Kukui, and Kelsey Outram from Lift Auto Repair Marketing to join us for a meeting of the marketing minds. We talk about where marketing has been, where it’s going, and drop lots of useful knowledge bombs for shop owners to implement in their marketing!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Tony Mercury, Autoshop Solutions - https://autoshopsolutions.com/ Carrie-Lynn Rodenburg, Turnkey Marketing - https://www.turnkeyautomarketing.com/ Connor Tracy, Kukui - https://www.kukui.com/ Kelsey Outram, Lift Auto Repair Marketing - https://liftautorepairmarketing.com/ Brian & Kim Walker, Shop Marketing Pros - https://shopmarketingpros.com/ How To Get In Touch With the guestTony Mercury - https://www.linkedin.com/in/tony-mercury-759061b/Connor Tracy - https://www.linkedin.com/in/connor-tracy-005a5663/Carrie-Lynn Rodenburg - https://www.turnkeyautomarketing.com/contact-us/Kelsey Outram - https://www.linkedin.com/in/kelseyoutram/Show Notes with TimestampsThe introduction (00:00:01) Introduction of the episode, sponsors, and special guests.Discussing the future of marketing (00:01:17) Conversation about the future of marketing and the gathering of various marketers in the industry.The significance of change in marketing (00:03:43) Discussion on the significant changes in marketing for auto repair shops over the last decade.Common mistakes in marketing for auto repair shops (00:05:31) Addressing common mistakes made by auto repair shop owners in their marketing efforts.Challenges in communication and handoff from marketing to sales (00:07:19) Challenges and issues related to communication and handoff from marketing to sales within auto repair shops.Role of AI and automation in marketing (00:10:08) Exploring the role of AI and automation in the future of marketing for auto repair shops.AI in Marketing (00:14:07) AI's role in targeting audiences and delivering custom messages through different platforms.Emerging Technologies for Auto Repair (00:15:10) Shift from web dominance to direct-to-consumer strategies, including online scheduling and live scheduling.Google's Monetization and Direct-to-Consumer Shift (00:16:11) Google's efforts to monetize and sidestep web-based processes, leading to a shift in consumer behavior.Omnichannel Interactions and Augmented Reality (00:18:21) Discussion on changing consumer interactions and potential future use of augmented reality in marketing and repair processes.Telematics and Data Privacy Concerns (00:20:42) The use of telematics in remote diagnostics and the impact of data privacy concerns on the industry.Marketing Differentiation and Community Involvement (00:24:38) Strategies for auto repair shops to differentiate themselves through customer-centric marketing and community involvement.Humanizing the Auto Repair Experience (00:28:02) The importance of humanizing the auto repair experience and leveraging social media for personal connections with customers.Humanized Touches and Great Reviews (00:29:00) Discussion on the importance of humanized touches and leveraging great reviews for marketing.Overthinking Marketing and Human Connection (00:30:10) Emphasizing the simplicity of marketing as human connection and the need for shop owners to connect with their community.Defining Unique Service Propositions (00:31:41) Highlighting the importance of defining what makes auto repair shops unique and understanding their unique service propositions for effective marketing.Underrated Marketing Tactic: Customer Testimonial Videos (00:33:05) Advocating for the use of customer testimonial videos as an underrated marketing tactic for auto repair shops.Consistency and Patience in Marketing (00:34:24) Emphasizing the significance of consistency and patience in marketing strategies for long-term success.Personal Touch and Overrated Word of Mouth Marketing (00:37:51) Discussion on the value of personal touch in marketing and the overreliance on word of mouth marketing.Measuring Results and Importance of Personalized Communication (00:35:20) Highlighting the importance of measuring marketing results and the impact of personalized communication, such as picking up the phone to connect with customers.Diversifying Marketing and Embracing Change (00:40:45) Encouraging shop owners to diversify their marketing efforts and embrace change for continuous growth and success.The importance of industry collaboration (00:43:09) The value of industry collaboration and the passion for helping the industry.Customer-centric marketing strategy (00:43:43) The importance of understanding and connecting with customers' needs and interests in marketing.Taking action and being patient in marketing (00:44:4

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.Show Notes My Facebook Ads are showing to people way outside of my service area (not set up right)My social media doesn’t seem to be providing a return on investment (Junk smm)I never see my Google Ads when I search for my business (low budget)I don’t show up in the Map Pack when I search for auto repair near me, and I’m searching while I’m in my business (connected to wifi)My website is too slow (pictures too big or cheap hosting)My website doesn’t come up when people search for mechanic near me (stock content)I get lots of leads but they don’t turn into customers (Your SA sucks)My marketing looks like every other shop’s marketing (are you talking to your marketers?)The shop is slow. It’s time to turn our marketing back on. (never stop marketing)How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.Show Notes Reasons Google will suspend your GBPAdding Keywords to Your Business NameUsing PO boxes or virtual office addressesUsing your home address for a service area business - mobile mechanicsMaking major changes to your information - name, address, phone numberAdding Reviews - Talk about RV Masters Recent experienceSpam ReviewsTwo businesses sharing an address - same with phone numberA competitor reported you Dandy Review Removal: Negative review removal using AIThey had to rebrand from ReviewVio because of all the negative reviews and complaints that they received. They over charge and under deliver.It is a 12 month contract - not monthlyWriter’s Hand: WriterHand.com's Review Generator AI employs state-of-the-art natural language processing algorithms to produce high-quality reviews in a matter of seconds. The tool is designed to cater to the needs of both individual writers and businesses seeking to enhance their online presence. By simply inputting a few key details about a product, service, or experience, users can obtain well-crafted reviews that reflect a genuine customer's perspective.Embed Social: Use AI tools to help you collect more reviews, reply to reviews faster and make your reviews widget designs.New AI Optimization services: Boost Ninja: Speak on Accurate Automotive GBP Listing being suspended after adding this company to their listing - Supposed to be a Google Maps ranking system by boosting local rankings by targeting top keywords and AI Optimization to your Google listingProblem is when you talk to client’s who have hired companies like this and ask what they are actually doing - the answer is the same: “I have know idea”How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Can Marketing "Even Out" The Workload?Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes We often hear people say their marketing should “even out the workload,” but can it do that?There are peaks and valleys throughout the year. That’s just life.It’s hard to market to make a specific time busyMarketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as muchSCHEDULING can even out the workload, or fill in the slow timesScheduling long-time clients for the slow timesScheduling the next visit like a dentist doesCan you do time specific campaigns? State fair campaignBack-to-school campaignPre-trip inspections before summer and the holidaysHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards

Not shownotes.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)

At VISION 2024, Kim taught a class on customer loyalty. It was incredibly well received and we’ve decided to bring a conversation here in podcast form where she touches on a critical piece of business: creating loyal customers. Listen in for tips, strategies, and just real-talk!Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Show Notes with TimestampsLoyalty: strong feeling of support or allegianceWhat that means to me. Companies I am loyal to: Bear Mountain Bakery, Holtz Leather, The Basketry, SmallwoodsSimon Sinek’s Ted Talk “Start with Why”: Your purpose, Your cause, Your beliefsWe are lonelier & more apart than ever beforeMaslow’s Hierarchy of NeedsOur Core ValuesWe have an intense desire to feel a sense of belonging - even more with digital communication.Unreasonable Hospitality by Will Guidara - Episode 89: https://autorepairmarketing.captivate.fm/episode/089Create Loyalty by: Being thoughtful and intentional with all you do. Understanding the difference between service + hospitality. Service is black and white. Hospitality is full color.Having authentic connection: Southwest Airlines - the heart, Ciro - my Italian driver, 1st Phorm, Eleven Madison Park Restaurant’s hot dog story, Bear Mountain Bakery, The Basketry, Holtz Leather, Smallwoods. Knowing your clients, understanding them, being present, listening, and being considerate and generous (read the book: Gift*ology). Being a trusted resource.VISION’s speaker: Scott Stratten, said, “If you want to worry about the bottom line, you’ve got to focus on the front line.” (To obsess about how your customers feel, you must obsess about how your employees feel.Customer loyalty comes after employee loyaltyHow are you taking care of your team? Daily Stand-Up (gratitude and top priority) + a checkin/awareness for me.Team Outings. Letters/notes/recognitions. Mentoring. Schedule emails/slack messages/textsToo many companies leave the human behind. We live in a world where we have an opportunity - responsibility - to make magic in a world that is desperate for it. When you make magic you add to the layers of loyalty being created.Make this part of how you do business. A process. A time, place, a procedure/reminder. How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards

Top tier shops want to have personalized marketing but often don’t know how to take the photo from their camera roll and convert it into a graphic for social media that’s pleasant and professional. In this episode, Kim Walker shares top tips from the pros on how to efficiently and effectively use the widely popular tool Canva for creating eye catching graphics.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes Canva: what it is, why you need it, how to find it, who uses itApril 2, 2024 at 12pm in our FB GroupKeep it simple. Less is more.Be consistent! Maintain branding: company colors, fonts, logos, tone.Keep your posts personal! Use YOUR own photos. Create the “brand kit” in Canva. A place to store your logo, select the fonts, colors. Stay organized. Create folders. Save your designs in calendar order to make scheduling more efficient. (Be sure to lock designs so moving things around is easier). Use grid-view to get a birds-eye view and ensure branding consistency and that your designs are pleasing to the eyeUse moving elements and animations to help create eye-catching graphics.Use templates for things like birthdays, anniversaries, and hiring to save time. Create a few for each to keep them interesting.Explore and don’t be afraid of Canva’s AI like Magic Media to create fun new photos and videosCreate a “Mood Board”  - a collection of images, textures, typography, color palettes and description words - or an ‘inspiration board’ to help when the ideas are just not there. Canva Design SchoolHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Mike Ragsdale is the founder of the 30a Company, and he has an incredible story of being called out by his kids when they got tired of hearing him talk about his dream life without ever pursuing it. This is an incredibly inspiring episode that may result in you exploring how you can create a life you don’t need to escape from.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

One of the most misunderstood types of marketing is geofencing. People often don’t know what it is, but they know they want it. It’s new, it’s sexy, it’s cool. But what is it? And will it work for an auto repair shop? Join Brian as he interviews Mary Ann Pruitt from Mosaic.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

This week on the ARM Podcast Brian talks about why stock website content doesn’t work. In this episode you’ll learn what he means by stock content, why it doesn’t work, whether or not it hurts you to have stock content on your website, and how to tell if you have it on your website.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsWhat is stock content?Stock content is duplicate contentStock content is generic contentDoes stock content help?How do you know if your website has stock content?How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

In this episode, Kim reviews the book “Unreasonable Hospitality” and talks about ways you can become so good at customer service and making your customers feel special, that the world would consider it unreasonable. This has quickly become one of Kim’s favorite books. Listen in to learn why and to get some ideas on how you can provide unreasonable hospitality to your clients in your auto repair shop.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsKim’s Tips:Go with a plan - know who you want to meet. Pre-schedule these meetings. Promote that you are there! Use the event/conference app! Schedule your post-conference debriefing meeting.Create a post-conference action planSee our Conference Planning Checklist!Brian’s Tips1 - Register early and be strategic about the classes you take - stay at the hotel2 - Establish a bedtime with a no-excuses policy3 - Choose your team’s classes and make them teach it when they get back4 - Visit the vendors - know/like/trust them - they subsidize your attendance5 - Come with FriendsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Get to know Darrin Barney, the family man, Jeep Enthusiast, multi-business owner, and friend to many. Take away some helpful tips, but a ton of inspiration from the owner of Barney Brothers Off Road and Repair and Elite Worldwide.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow NotesOutdoor Adventures and Family Culture (00:00:53) The hosts and guest discuss their shared experiences in outdoor activities, particularly off-roading, and the impact of family culture on their businesses. Off-Roading and Team Building (00:01:35) The conversation shifts to the off-roading event where the hosts joined the guest's team, emphasizing the importance of getting out of the business environment to learn about people.Influence of Family Culture (00:02:24) The guest shares how his family's love for outdoor activities and off-roading has been integrated into their family culture, influencing their children's upbringing.Early Off-Roading Experiences (00:04:33) The guest reminisces about his early experiences with off-roading, starting with his father's 1946 Willys and how it shaped his passion for the activity.Off-Roading Environments (00:06:28) Discussion about the diverse off-roading environments, including the challenges of mud and the beauty of the landscapes where they engage in off-roading activities.Shared Love for Off-Roading Locations (00:08:44) The hosts express their admiration for a favorite off-roading location and share a personal anecdote about their experiences there.First Jobs and Passion for Customer Service (00:10:39) The guest shares his first paying jobs, including building tennis courts and managing a western wear store, emphasizing his passion for customer service and making a difference in people's lives.Barn Brothers Offroad (00:12:31) Darrin shares the story of how Barn Brothers Offroad came to be and the challenges they faced.Learning from Bob and Kim (00:13:21) Darrin talks about the valuable lessons he learned from the owners of Fort Collins 4x4, Bob and Kim, and the importance of connecting with customers.Starting the Business (00:14:07) Darrin discusses the initial challenges and the support from his family in starting the business.Growing the Business (00:16:13) Darrin reflects on the growth of the business, the need for coaching, and the impact of learning from mistakes.RepairPal Sponsorship (00:17:25) A discussion about RepairPal and its benefits for auto repair shops.Challenges of Owning a Specialty Shop (00:19:20) Darrin shares insights into the challenges of owning a specialty shop and the importance of being prepared for daily uncertainties.Recruiting Specialized Technicians (00:23:12) The conversation shifts to recruiting specialized technicians and the diverse range of tasks they may encounter.Specialty Shop Marketing (00:24:34) Discussion on marketing strategies for specialty auto repair shops and the importance of showcasing fun activities.Understanding Your Customer (00:25:00) Emphasizing the need to understand the customer's expectations and interests in marketing a specialty shop.Customer Excitement (00:26:33) Highlighting the difference in customer excitement between traditional auto repair and specialty off-road services.Off-Roading Adventures (00:27:07) The rewarding experience of participating in off-roading activities and the joy of helping customers achieve the unexpected.Passion for Coaching (00:30:33) The speaker's passion for coaching and the impact of coaching on their life and business.Freedom and Coaching (00:32:47) The speaker's goal to provide freedom and guidance to shop owners through coaching, based on personal experiences.Impact of Coaching (00:33:46) The transformative impact of coaching on business and personal life, emphasizing the need for guidance and direction.Coaching Success (00:34:56) The speaker's realization of the benefits of following coaching advice and the positive impact on their business.Family Impact and Business Vision (00:35:53) Discussion on the residual impact of family experiences on work ethic and empathy in business.Coaching and Mentorship (00:37:06) The importance of mentorship and coaching in preventing business struggles and handling tough situations.Expanding Coaching Services (00:39:01) Elite Worldwide's ability to assist boat repair shops and other non-standard automotive repair businesses.Speed Round with Darrin Barney (00:39:20) Quick-fire questions and answers on personal preferences and interests.Favorite Book and Music Passion (00:40:12) Discussion on a favorite book and the passion for music and recording.Contact Information and Farewell (00:41:19) How to reach out to Darrin Barney and closing remarks on the podcast episode.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Qu

Our first auto repair shop was named “Behind the Star.” That may make you want to stop listening right now as we clearly had no idea what we were doing. But if we learn from our mistakes, we have a more comprehensive education than most! Through the years as we’ve worked with many different clients, we’ve seen just about every problem a business could have with a name. In this episode, we share some things you’ll want to think about when naming an auto repair shop.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes Naming Your Auto Repair Shop (00:00:10) Discussion about the importance and considerations when naming an auto repair shop.The Story of Naming Their Shop (00:03:14) Personal anecdote about the process of naming their auto repair shop and the challenges they faced.Putting a Particular Service in the Name (00:08:00) Advice on the potential pitfalls of including a specific service in the name of an auto repair shop.Using Street Names in Business Name (00:11:52) Considerations and examples of using street names in the business name, including potential challenges.Using Your Name in the Business (00:13:58) Discussion about the implications of using personal names in the business name and potential future challenges.Confusing Names and Search Engines (00:15:01) Using names that confuse search engines and examples of real-world consequences.Creative Naming and Spelling (00:16:14) The pitfalls of overly creative or misspelled business names and their impact on searchability.Spelling and Pronunciation (00:18:18) The challenges of hard-to-spell or hard-to-pronounce names, with specific examples from Louisiana.Domain Name Considerations (00:20:27) Tips for choosing a domain name, including avoiding confusion and competitor-related issues.Competitor Domain Names (00:24:26) The importance of checking closely related domain names to avoid confusion with competitors.Final Remarks and Contact Information (00:25:30) Summarizing the naming considerations and promoting engagement with the podcast and sponsor.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

One topic we rarely talk about is radio, yet we have a story of very successfully using radio advertising to market our own auto repair shop. Radio was different back then, but our strategy can still work, and the idea works across all mediums. We hope you’ll listen in to the story of Jack Boston, Bill LuMaye, and Peak Automotive.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow NotesThe beginning of radio advertising (00:00:01) Discussion about the emotional story and effectiveness of radio advertising, its cost, and tracking difficulties.Evolution of radio options (00:01:21) Comparison of traditional AM and FM radio with newer options like Sirius XM, Pandora, Spotify, and podcasts.Getting into radio advertising (00:03:20) The story of how a customer, Jack Boston, influenced the hosts to start radio advertising and the initial challenges.Selecting the right radio station (00:05:57) The importance of choosing the right radio station based on listener demographics and the impact of the chosen station on the audience.Transition to a new radio host (00:07:26) The unexpected transition from Jack Boston to Bill Lemay due to health issues, and the process of involving the new host in advertising.The impact of live endorsements (00:13:11) The effectiveness of live endorsements over pre-recorded ads, the influence of creative freedom, and the authenticity of the message.The importance of asking clients (00:14:29) Discussion on the significance of asking clients about their listening habits to tailor marketing strategies.Advertising on satellite radio (00:15:17) Exploration of advertising opportunities on satellite radio and the potential for targeted local advertisements.Tracking radio advertising effectiveness (00:16:28) Insight into tracking the effectiveness of radio advertising through dedicated URLs and phone numbersThe impactful gift from a client (00:18:30) A heartwarming story about a client's gift and its impact during a challenging time.Closing remarks and sponsorship acknowledgment (00:19:27) Acknowledgment of the sponsor and closing remarks, encouraging listeners to engage with the podcast and its hosts.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

In a world where so many great lessons come from failing, people are afraid of failure. We see this a lot, especially when it comes to marketing. Every time you learn something that doesn’t work, it puts you closer to finding something that does. So why do people give up on marketing so early and build belief systems that certain types of marketing “don’t work” when the evidence points to the contrary? That’s what we talk about in this episode of The Auto Repair Marketing Podcast.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes The Aftermarket Radio Network (00:00:01) Introduction to the podcast episode and hosts' welcome.Talking about Failing Forward (00:00:41) Discussion about the concept of "failing forward" and its importance in learning and growth.Fear of Failure (00:02:16) Exploring the fear of failure and its impact on business decisions and actions.Financial Impact of Failing (00:02:56) Highlighting the financial challenges and impact of failure, including personal experiences.Adapting to Failure (00:04:43) Emphasizing the importance of adapting and learning from failures to become better.Marketing and Fear of Failure (00:05:53) Addressing the fear of failure in marketing and its implications for business growth.Marketing Strategies and Failure (00:07:53) Discussing the significance of failure in marketing and its role in building a successful business.Google Ads Failure (00:11:01) Sharing a specific failure related to Google Ads and its impact on marketing efforts.Diagnosing Marketing (00:13:45) Explains the analogy between diagnosing a car and diagnosing marketing issues, focusing on the importance of using the right keywords in Google Ads. Learning from Failure (00:15:42) Discusses the failure in the ad campaign, the learning process, and the importance of taking responsibility for mistakes. Marketing Adjustments (00:16:42) Highlights the significance of making small adjustments in marketing strategies and provides examples of how minor changes can impact results. Balancing Risk and Innovation (00:22:07) Emphasizes the need to balance risk with innovation and the importance of having foundational marketing strategies in place before adopting new techniques.Celebrating Success Stories (00:25:02) Acknowledges and celebrates the success of shop owners who have effectively implemented marketing strategies discussed in the podcast.Engaging with the Audience (00:27:22) Encourages listeners to share their marketing experiences and struggles, offering to provide guidance and create content based on their questions. Cultivating a Growth Mindset (00:20:17) Encourages a growth mindset and discusses the impact of beliefs on the success of marketing efforts.Sponsorship acknowledgment (00:28:00) Acknowledgment of RepairPal's sponsorship and a thank you to the listeners. Promotion of upcoming episodes (00:28:14) Encouragement to listen in next week and a promotion of other podcasts on the aftermarket radio network.Closing remarks (00:28:20) Closing remarks from the host, encouraging feedback and interaction with the podcast.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

In this episode, Kim and Brian talk about the conferences and other events they will be attending and teaching at in 2024. These conferences are great opportunities to network with other shop owners and auto repair professionals, as well as “sharpening the saw” and become a better business person.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes The aftermarket radio network (00:00:01) Introduction to the episode and discussion about upcoming automotive industry conferences and events.Pros on the road 2024 (00:00:10) Discussion about the Pros on the Road 2024 event and the importance of attending automotive industry conferences.Sponsorship acknowledgment (00:00:21) Acknowledgment of the sponsors of the podcast and their importance in supporting the podcast.Recap of 2023 conferences (00:01:03) Discussion about the conferences attended in 2023 and the plan for attending conferences in the current year.Conferences and classes schedule (00:02:00) Listing the conferences and events planned for the year and the classes to be taught at these events.Fly with the Eagles event (00:03:53) Details about the Fly with the Eagles event in Dallas, including the topics to be discussed.Vision conference (00:04:13) Discussion about the Vision conference, the classes to be taught, and the importance of attending.MARS conference (00:05:20) Information about the MARS conference and the class on driving car count to be taught.World Pack Advanced Car Quest (00:05:46) Details about the World Pack Advanced Car Quest conference and its significance.Tools by RSP event (00:06:52) Information about the Tools by RSP event in Pennsylvania.AST conference (00:06:59) Discussion about the AST conference in September.Classes and workshops details (00:09:09) Details about the specific topics and classes to be taught at various conferences and events.Extended video workshop (00:13:28) Information about the extended video workshop to be conducted at a specific location and the unique aspects of the workshop.Creating Loyal Customers (00:15:45) Discussion about a class on making customers feel special and loyal.Working with Marketing Partners (00:16:21) Explanation of a class on collaborating with marketing companies for better results.Identifying Your Ideal Customer (00:17:35) Teaching a class on understanding and targeting the ideal customer for automotive repair shops.Facebook Marketing for Auto Shops (00:18:34) Introduction of a new class on Facebook marketing for auto repair shops.The Powerful Duo: Ads and SEO (00:19:13) Discussion about a class on the importance of ads and SEO in marketing for automotive businesses.Hiring Advantage and Video Advantage (00:20:17) Information about classes on hiring tactics and the use of video for marketing.Attracting Technicians Through Marketing (00:21:41) Announcement of a webinar-style class on attracting technicians through marketing.Upcoming Conferences and Events (00:22:23) Discussion about future industry events and conferences, including changes in schedule.Connecting with the Audience (00:23:09) Encouragement for the audience to share their conference plans and connect with the speakers. Podcast Sponsorship and Closing (00:24:02) Acknowledgment of the podcast sponsor and closing remarks.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

As we approach the end of the year there have been many discussions and questions about annual marketing planning. In this episode, Kim chats with shop owners Matt Wagg and LauraLee Schmidt about their successful planning and execution of their shop’s annual marketing planning. We dissect what’s needed to prepare to plan, how to plan, and how to monitor and adjust. Show Notes with TimestampsAnnual Marketing Planning (00:00:10) Discussion about the importance of annual marketing planning for auto repair shops and the introduction of the podcast episode.Realization of the Need for Marketing Planning (00:01:26) Explanation of how shop owners, Laura Lee Schmidt and Matt Wagg, realized the need for annual marketing planning and the challenges faced.Experience with Marketing Planning (00:02:30) Conversation about the experiences of shop owners Laura Lee Schmidt and Matt Wagg in implementing annual marketing planning for their respective businesses.Business Growth and Marketing Planning (00:05:24) Matt Wagg's experience in starting a new business and the role of marketing planning in business growth.Corporate Experience and Marketing Planning (00:08:08) Laura Lee Schmidt's experience in corporate marketing planning and its adaptation to small independent businesses.Budgeting for Marketing (00:11:31) Discussion about budgeting for marketing, including reverse engineering, tracking returns, and the percentage of sales used for marketing..TV Commercials Tracking (00:13:45) Discussion on tracking ROI for TV commercials and direct mail using specific codes and QR codes.Budget Planning (00:14:11) Shop owners discussing their marketing budget planning, starting at 5% and aiming for a 7 to 8% increase.Marketing Budget Range (00:14:43) Exploring the range of marketing budget percentages, from 5% to 15%, for maintaining growth or aggressive expansion.Identifying Slow Times (00:15:25) Strategies for adjusting marketing budget during slow times and the impact of local events on business.May Sales Dip (00:18:17) Discovering the influence of graduation parties on May sales and adjusting marketing strategies to counter the dip.Event Marketing Success (00:20:26) A successful event marketing strategy during a historically slow month, leading to increased business.Intentional Marketing Planning (00:22:51) Importance of dedicating time to marketing planning and the need for forethought in shop owners' marketing strategies.Diagnosing Slow Times (00:23:50) Changing the mindset to diagnose and plan for slow times, emphasizing the need for intentional planning and measurement.Analyzing Monthly Performance (00:26:03) Discussion about tracking and comparing monthly performance to inform proactive marketing planning.Tools for Marketing Planning (00:27:22) Laura Lee shares her spreadsheet tool for budgeting and tracking marketing expenses.Marketing Tracking and Reporting (00:28:04) Laura Lee and Matt discuss the importance of tracking tools, reports, and analytics for informed marketing decisions.Reviewing Marketing Performance (00:29:10) Matt discusses reviewing reports, lead sources, and direct mail success for marketing planning.Evaluating Marketing Investments (00:30:48) The importance of tracking what works and what doesn't in marketing investments is emphasized.Coaching and Marketing Planning (00:32:13) Shop owners discuss the role of their coaches in advising and encouraging more aggressive marketing planning.Marketing Planning Timeline (00:35:27) Laura Lee shares her timeline for marketing planning, emphasizing the need for early planning due to inventory needs.Setting Time for Marketing Planning (00:36:59) Matt discusses finding unbothered time for marketing planning, highlighting the importance of focus and refinement.The importance of marketing planning (00:38:44) Matt Wagg discusses his excitement and sense of accomplishment in creating and implementing a marketing plan for his auto repair shop.Setting boundaries with a marketing plan (00:39:54) Laura Lee Schmidt shares how having a marketing plan helped her to say no to unsolicited marketing pitches and set boundaries for her shop's budget.Detailed marketing planning process (00:42:51) The hosts discuss their comprehensive marketing planning process, including core focus, target market, unique selling points, and needs assessment for each department.Challenges in implementing marketing plans (00:44:29) Matt Wagg reflects on the challenges of implementing all aspects of his marketing plan and the need to outsource tasks due to time constraints.Aligning marketing with core values (00:46:34) Laura Lee Schmidt emphasizes the importance of aligning marketing efforts with the core values of the business and making ethical decisions about vendor partnerships.Encouragement to start marketing planning (00:48:55) Matt Wagg and Laura Lee Schmidt encourage shop owners to jump into marketing planning, dedicate time to it, and expect a return on investment.How To Get In TouchGroup - Auto Rep

2023 was a great year for The Auto Repair Marketing Podcast. There were 52 new episodes for you to learn from and be inspired by. As the hosts of the podcast, we love them all, but for you, we each went through the list and picked our 5 favorite episodes. If you haven’t listened to these, we’re sure you’ll enjoy them and pull some nuggets of wisdom to make your business and life better.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow NotesBrian’s Top 5Episode 29 - Create Your Own EconomyEpisode 45 - Phone Skills Amplify Your Marketing w/ Cecil BullardEpisode 55 - How EOS Drives SMART Marketing w/ Tim StollEpisode 62 - The Importance of Managing Your MoneyEpisode 71 - Preparing For The Day You Hope Never Comes - w/ Maylan NewtonKim’s Top 5Episode 37 - Escaping a War-Torn country to Becoming a Shop Owner in Arizona - Mac’s Episode 42 - Radical Generosity - Power of GiftingEpisode 48 - Getting Shop Owners Off The IslandEpisode 72 - Life After the Reservation  with Kendall Warnock - A1 AutomotiveEpisode 79 - Hope After Bankruptcy with Rick White and Cecil BullardHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

In this podcast episode, Brian and Kim welcome guest Caroline Legrande to discuss the concept of adopting an annual theme for business. They explore how a theme can shape marketing strategies and internal culture, reflecting on their own "slingshot" theme's positive influence on their goals and team dynamics. The episode also touches on the creative and fun aspects of integrating the theme into marketing, exemplified by their use of rubber chicken finger flickers. The conversation underscores the value of a unifying theme in directing a team's focus and energizing the work environment.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsLaughter and rotator cuff surgery (00:00:57) Humorous exchange about the host's rotator cuff surgery and laughter.Choosing a theme for the year (00:02:18) Discussion about adopting a theme for the business and personal use.Implementing the theme internally (00:03:59) Explanation of how the theme is used internally and its impact on the business.Marketing and production focus (00:06:26) How the theme ties into marketing and production as an additional core value.The slingshot theme (00:08:30) Explanation of the "slingshot" theme and its application to business growth.Creating a new theme (00:12:29) Discussion about brainstorming and choosing a new theme for the upcoming year.Teasing the theme (00:14:48) Teasing the audience about the new theme without revealing it.SWOT Analysis (00:14:54) Importance of SWOT analysis in generating ideas for the team and company growth.Teasing the Theme (00:15:55) Discussion about the theme for 2024 and the anticipation around revealing it.Revealing the Theme: Magnetic (00:17:37) The hosts reveal the theme for 2024 and discuss its significance and potential applications in marketing.Incorporating the Theme in Marketing (00:18:18) Strategies for incorporating the theme "magnetic" into marketing efforts, including attracting the right customers and repelling the wrong ones.Utilizing the Theme Internally (00:20:36) Exploring ways to integrate the theme "magnetic" within the team and internally for promotional items and team engagement.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

In this episode of the Auto Repair Marketing Podcast, hosts Kim and Brian Walker discuss the topic of bankruptcy with industry coaches Rick White and Cecil Bullard. Each guest shares their personal experiences with bankruptcy, providing insights into the emotional and financial struggles they faced. They discuss the importance of learning from past mistakes, seeking professional advice, and maintaining open communication in relationships during difficult times. The episode emphasizes resilience, the power of education, and the importance of not letting fear or pride hinder business growth. The speakers also highlight the value of giving and receiving support and the significance of moving forward after failure.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsThe decision to file for bankruptcy (00:02:12) Discussion about the impact of bankruptcy on marriages and families, encouraging openness and sharing of experiences.Rick White's bankruptcy story (00:04:08) Rick shares his personal experience of going bankrupt in 1989, selling his shop to pay off debts, and facing the consequences of vendors going after him.Cecil Bullard's bankruptcy story (00:06:19) Cecil talks about his experience of owing the IRS and the state of California a significant amount of money while owning multiple shops in Palm Springs.The manager's financial troubles (00:06:38) The speaker discusses the financial troubles faced by the manager, including owing money to the IRS and having to sell off shops.Bankruptcy and starting over (00:08:16) The speaker shares their experience of declaring bankruptcy, moving to a new location, and starting over in their career.Overcoming adversity and finding success (00:09:06) The speaker talks about facing multiple challenges, including a severe injury, financial difficulties, and bankruptcy, but ultimately finding success and running a successful shop.The bankruptcy decision (00:14:15) The speaker talks about their experience with bankruptcy, the poor decisions made during a road construction project, and the stress levels they faced.Encouraging others after bankruptcy (00:15:56) The speaker discusses how they found peace and were able to encourage others who had also filed for bankruptcy.Different types of bankruptcy (00:18:35) The speaker shares their experience with Chapter 13 bankruptcy and emphasizes the importance of getting educated and seeking legal advice before making a decision.The Tax Bill and Financial Guidance (00:20:24) Discussion on the importance of being prepared for tax bills and the difference between a CPA and a CFO.Bankruptcy and Learning from Failure (00:20:52) Personal experience with bankruptcy and the lessons learned from failure and tough times.Importance of Making Mistakes and Financial Advice (00:23:35) Emphasizing the value of making mistakes, seeking financial advice, and the need to let go of pride and fear in business.The importance of learning from mistakes (00:26:37) The importance of learning from past mistakes and not allowing them to dictate future decisions.Taking care of yourself emotionally and mentally (00:28:17) How to take care of oneself emotionally and mentally during difficult times, and Speaker 5 shares his perspective and advice.Moving forward and starting over (00:31:36) The mindset shift and perspective change needed to move forward and start over after facing challenges and setbacks.The bankruptcy experience (00:33:21) Discussion on the perspective change needed when facing bankruptcy and the importance of not staying stuck in the pain.The importance of relationships (00:35:10) The significance of communication and support in relationships during challenging times, with a focus on being a provider and protector.The reality of bankruptcy (00:36:28) Acknowledging the hardships and difficulties of filing bankruptcy, along with the recommendation to explore alternative options before resorting to it.The significance of talking to your significant other (00:40:02) Importance of having open conversations with your spouse or significant other about business failure and not letting it define your identity.Letting go of the baggage and learning from mistakes (00:40:38) Discussion about the chains we create for ourselves and the need to let go of unnecessary baggage, learn from mistakes, and move forward.The fear of failure and starting over (00:42:40) Encouragement to not let the fear of failure prevent you from pursuing your passion again, learning from past mistakes, and finding success on the other side.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker discuss the negative impacts of fragmented marketing on a brand. They stress the importance of a cohesive marketing strategy, consistent branding, and the role of a brand style guide. They share their experiences and the lessons they've learned in marketing their auto repair shop. The hosts also discuss the changing landscape of marketing, the importance of planning, and the role of a fractional Chief Marketing Officer (CMO). Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsFragmented Marketing (00:00:56) Discussion on the concept of fragmented marketing and its negative impact on brand consistency and effectiveness.Defragging Your Marketing (00:03:29) Drawing parallels between fragmented marketing and the process of defragmenting a computer, emphasizing the need for aligning various marketing efforts.The Consequences of Fragmented Marketing (00:06:11) Exploring the confusion and lack of coherence that fragmented marketing creates for the audience, leading to a less effective marketing strategy.The Marketing Rule of Seven (00:08:06) Discussion on the outdated concept of the marketing rule of seven and the increase in the number of ads people see per day.The Importance of Cohesive Marketing (00:12:09) The significance of having consistent branding across different advertising platforms and the wasted effort if the message is not cohesive.The Need for a Marketing Plan (00:12:55) Emphasis on the importance of having a well-thought-out marketing plan to avoid marketing failures.The planning process (00:13:05) Discussion about the in-person planning session for marketing for the next year and the extra class in the Facebook group teaching how to create an annual marketing plan.Creating a marketing plan (00:14:05) Explanation of the guide to creating a real-world marketing plan and the steps involved in creating a practical marketing plan.Simplifying marketing efforts (00:17:10) Advice on simplifying marketing efforts and focusing on a few key platforms or strategies to ensure cohesiveness and effectiveness.The importance of a brand style guide (00:19:48) Discusses the significance of having a brand style guide to ensure consistency and cohesion in marketing materials.Having one person in charge of marketing (00:20:46) Emphasizes the need for one person to be responsible for overseeing the company's marketing efforts.Working with a minimum number of outside companies (00:23:41) Advises limiting the number of external companies involved in marketing to maintain simplicity and avoid confusion.The Chief Marketing Officer (00:26:17) Discussion about the role of a Chief Marketing Officer (CMO) in an organization, whether they are fractional or full-time, and their responsibilities in guiding and directing marketing efforts.Overseeing Marketing Cohesiveness (00:27:03) Mention of two companies, Overdrive and Turnkey, that provide services to oversee and ensure cohesiveness in marketing efforts. Importance of having a plan and someone guiding and directing marketing for successful outcomes.Joining the Auto Repair Marketing Mastermind (00:28:19) Invitation to join the Auto Repair Marketing Mastermind Facebook group, with over a thousand members, to share ideas, questions, and tips about marketing in auto repair shops.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Blog: Fragmented MarketingTuesday Teaching in ARMM FB Group: Fragmented MarketingPodcast: What is a Brand?Podcast: A Shop Owner’s Story of Creating a New Logo w/ Don StardyGuide: How to Create a Real World Marketing Plan

In this podcast episode, Brian Walker and Kim discuss the importance of being ready for marketing in the context of auto repair businesses. They highlight four signs that a business may not be ready for marketing, including a high comeback rate, poor phone skills of service advisors, low Average Repair Order (ARO), and low or no profits. They stress the need to address these issues before focusing on marketing and business growth. They also discuss their experiences with clients and the importance of ensuring a good fit before starting a working relationship. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsFixing the cars first (00:03:58) Discussion on the importance of fixing cars with precision and expertise before investing in marketing.Reducing comeback rate (00:04:06) Exploration of the negative impact of high comeback rates on reputation and marketing efforts.Customer acquisition cost (00:05:01) Explanation of the expenses involved in acquiring new clients and the need to create loyal, long-term customers.Tracking Comebacks and Acceptable Rates (00:06:30) Discussion on tracking comeback rates and the acceptable percentage, and the importance of fixing problems if the rate exceeds 5%.Handling Comebacks and Customer Reviews (00:08:04) The significance of handling comebacks appropriately to avoid negative reviews and word-of-mouth, and the impact it has on the business.Investing in Service Advisor Phone Skills Training (00:10:02) The importance of investing in training for service advisors' phone skills before increasing marketing investments, and the need for shop owners to be aware of their advisors' performance on phone calls.Improving Phone Skills and Service Advisor Training (00:12:35) Discussion on the importance of fixing phone skills and training service advisors before increasing call volume.Importance of Average Repair Order (00:13:13) Explanation of average repair order (ARO) and the significance of having a high ARO for profitability.Challenges of High Car Volume and Low ARO (00:14:37) Discussion on the challenges and potential mistakes that can arise from having a high car volume and low average repair order, including the need for additional service advisors and time constraints.(00:19:11) Qualifying clients and ensuring a good fit for the team and return on investment.(00:19:49) The importance of client engagement and follow-through for successful marketing strategies.(00:21:23) Encouraging audience participation and inviting questions for future podcast episodes.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] (Books, Links, Other Podcasts, etc)Link to Episode 45 with Cecil Bullard - Phone Skills Amplify Your Marketing

In this episode of the Auto Repair Marketing Podcast, host Brian Walker talks with Caroline Lagrand, Senior Messaging Strategist at Shop Marketing Pros. They discuss the importance of retention marketing in the auto repair industry, emphasizing the need to focus on existing customers rather than just acquiring new ones. Caroline shares insights on how to use social media, email marketing, CRM follow-up messages, and direct mail to keep customers engaged and connected to the business. She also highlights the role of customer experience and shop culture in retaining customers. The episode concludes with practical tips for businesses looking to implement retention marketing strategies.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsRetention Marketing (00:01:29) Importance of retention marketing and how it keeps customers coming back to the shop.Acquisition vs Retention Marketing (00:02:19) Differentiating between acquisition marketing (getting new customers) and retention marketing (keeping existing customers).Customer Experience and Shop Culture (00:05:47) The role of customer experience, shop culture, and leadership in retention marketing.Retention Marketing and Customer Experience (00:06:33)The importance of providing exceptional customer service and creating a positive experience to retain clients.Other Aspects of Marketing (00:07:26) Marketing includes more than just SEO and acquisition strategies, and highlights the importance of social media, video strategy, CRM, follow-up messages, and direct mail for customer retention.Engaging Social Media Content (00:09:11) The effectiveness of engaging social media posts, such as wishing someone a happy birthday, and emphasizes the power of video content in driving engagement and attracting new followers.The ability to build relationships through social media (00:12:55) Explains how social media allows businesses to continue building relationships with customers even when they are not physically present.Retention marketing through email and CRM (00:14:27) Discusses how email marketing and the use of a CRM can be effective for retention marketing, including sending customized emails and offering special incentives to existing customers.The effectiveness of email marketing and newsletter content (00:17:01) Highlights the effectiveness of email marketing for driving new business and emphasizes the importance of short and engaging newsletter content to generate customer response.Retention Marketing and Top of Mind Awareness (00:19:34) Discusses the importance of retention marketing and staying top of mind for customers through email campaigns and reminders.Engaging with Clients and Seasonal Cards (00:20:30) Explores ideas for retention marketing, such as hosting events and sending seasonal cards to clients, with examples of Christmas and Thanksgiving cards.The Difference Between Acquisition and Retention Marketing (00:22:00) Explains the difference between acquisition and retention marketing, highlighting the importance of building trust and relationships with existing clients for long-term profitability.Retention Marketing and Cost (00:25:34) Discusses the concept of retention marketing and its cost-effectiveness compared to acquisition marketing.Social Media as an Equalizer (00:27:39) Explains how social media can enhance other marketing efforts and build trust and familiarity with customers.Getting Started with Retention Marketing (00:28:22) Provides advice on utilizing CRM, implementing email newsletters, and posting on social media to start building customer relationships.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

In this episode, Kim interviews two young ladies who have taken over the marketing roles in their families’ auto repair shops. Calla Bourdeau of Rowes Garage and Callie Grace Burris of Frog Pond Performance talk about their roles, the challenges they face, and what it’s like to be young marketers in the world of auto repair. They also give advice to other young professionals who may be considering a career in marketing.Thanks to our partner, RepairPal. Visit the Web HERECallie Grace's Shop and Marketing Journey (00:03:10) Callie Grace talks about her family's shop, Frog Pond Performance, and how she took over the marketing efforts.Calla's Introduction to Rose Garage (00:04:18) Calla shares how she got involved in her brother's business, Rose Garage, and the tasks she handles, including social media marketing.Callie Grace's Experience at ASTE (00:05:52) Callie Grace discusses her experience attending ASTE, the collaboration among industry professionals, and the classes she found helpful.Introduction of Callie and Calla and their ages, discussing their involvement in the shop (00:07:55)Discussion about family involvement in the shop, including siblings and in-laws (00:08:33) The transition into marketing roles and the reasons behind choosing marketing as a focus (00:09:25) Facebook Groups for Industry Connection: Discussion about the value of Facebook groups, particularly for women in the automotive industry (00:17:01) Marketing Gratification and Video Pet Peeves (00:20:16) Sharing the satisfaction of successful social media posts and content creation, along with the dislike of being on camera.Challenges with Voice and Video (00:22:01) Personal experiences of feeling self-conscious about voice and appearance in videos, and the realization of the importance of video in marketing.The importance of learning from marketing failures (00:23:49) Discussion on the experience of posting content that does not perform well and the importance of learning from failures to improve future marketing strategies.Recommendation: "The Ultimate Guide to Auto Repair Marketing" (00:25:42) Both speakers highlight the book as a helpful resource for marketing strategies in the auto repair industry.The significance of connecting with the target audience (00:28:38) Discussion on the importance of understanding and connecting with the specific audience of the shop's social media page to tailor the marketing message effectively.Callie’s pursuit of nursing (00:30:12) Deciding to pursue nursing while still being involved in marketing.Support and encouragement for the guest's career plans and future endeavors (00:30:49)Discussing uncertainty about future career paths and experiences gained so far (00:31:17)How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Frog Pond Performance - FB pageFrog Pond Performance - WebsiteRowes Garage - FB PageRowes Garage - WebsiteAmazing Women in Automotive Facebook GroupThe Ultimate Guide to Auto Repair Marketing Book

In this episode of the Auto Repair Marketing Podcast, host Kim Walker and her team at Shop Marketing Pros discuss the importance of marketing security. They provide tips on securing marketing assets, managing passwords, verifying identities on platforms like Facebook and Google, and identifying spam and scams. They also emphasize the importance of knowing who has access to your accounts and regularly reviewing this access. The team encourages shop owners to be proactive in securing their digital assets.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsAccount Access and Security (00:05:27) Discussion on the importance of being the primary account holder for your website, email, and Google listing, and the potential issues that can arise if you don't have access.Different Types of Access in Facebook (00:06:53) Explanation of the different levels of access in Facebook's business manager, including partial access for specific tasks and full access that allows partners to act as page owners.Assigning Access to Facebook and Instagram Accounts (00:08:23) Further discussion on assigning partial or full access to team members, marketing agencies, or other partners for Facebook and Instagram accounts.The importance of owning your Facebook page (00:08:29) Discussion on the importance of being the owner of your Facebook page and how to assign different accesses.Properly storing passwords (00:11:02) Discussion on different methods for storing passwords, including using Google, writing them down, and using password management tools like LastPass.Benefits of LastPass for password management (00:12:10) Discussion on the features and benefits of using LastPass, including the ability to store and share passwords securely, organize passwords in folders, and access passwords on both browsers and mobile devices.Identity Verification on Google Ads (00:19:05) Discussion on the requirement to verify Google Ads accounts with documentation and ID to eliminate fake advertisers and ensure legitimacy.Google Business Profiles Verification (00:22:24) Exploration of the verification process for Google business listings, including submitting documentation and a video of the shop's interior and exterior.Importance of Security and Password Management (00:15:45) Emphasis on the need for strong passwords, two-factor authentication, and the use of password managers like LastPass for enhanced security.The Google Business Profile (00:23:41) How to find and claim a Google Business Profile for a business, including ownership access and management access.Facebook Ownership and Levels (00:26:19) The different levels of ownership and access on Facebook and Instagram, including the importance of having a meta business account and a business manager.Facebook Ownership Dispute and Resolution (00:29:06) The process of resolving ownership disputes on Facebook, including submitting proof of business ownership and working with Facebook support.The security levels of Facebook accounts (00:32:46) Discusses the different levels of access on Facebook accounts and the importance of being cautious with granting admin privileges.Securing personal Facebook profiles (00:34:43) Provides tips on securing personal Facebook profiles, including setting friends list to private and enabling two-factor authentication.Identifying spam and scams on Facebook and Google (00:37:49) Explains how to recognize and handle spam and scams on Facebook and Google, specifically related to fake messages, emails, and ownership requests.Spam and Scam Emails for Google Business Listings (00:38:10) Discussion on how to identify and handle spam or scam emails related to Google Business listings.Renewal Spam for Domains (00:39:52) Advice on recognizing domain renewal spam and clarifying that legitimate domain providers will not send paper mail for renewal.Facebook Spam and Scams (00:42:05) Explanation of the changing tactics used by scammers on Facebook, including fake messages from Facebook support and misleading product-related messages.Recognizing and handling marketing spam on Facebook (00:45:54) Tips on identifying and dealing with spam messages and fake reviews on Facebook.Beware of fake notifications from Facebook (00:46:43) Warning about fake notifications regarding disabled pages and how to differentiate them from genuine notifications.Importance of paying attention to domain and SSL certificate emails (00:51:15) Emphasizing the need to be aware of domain and SSL certificate expiration emails to prevent website downtime and loss of trust.Checking your spam folder (00:52:16) Importance of checking your spam folder for legitimate emails that may have been filtered incorrectly.Regularly reviewing access to accounts (00:53:16) Importance of regularly reviewing access to accounts, especially when switching marketing companies or hiring/firing new people.How To Get In TouchGroup - Auto R

Recorded Live at AAPEX 2023, Carm is joined in studio with Aftermarket Radio Network hosts Brian Walker and Matt Fanslow for milestone episode 900. Carm discusses the process of creating the podcast, the journey to expand to the Aftermarket Radio Network and how his daughter Tracy became a crucial part of the team, starting as an editor and eventually working full-time with him. Carm also reflects on the challenges he faced when starting the podcast, the importance of consistency, quality, and good editing, and the shifts he had to make along the way.Aftermarket Radio NetworkHunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers PodcastMatt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z PodcastKim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing PodcastChris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz PodcastShow Notes Watch Full Video RR 172: Giuliano Zuccato, Clay Sculptor – 1964 Mustang RR 243: Giuliano Zuccato – Chrysler Crossfire & Horse of Destiny Foundation The preparation process (00:01:51) The process of preparing for a podcast episode, including research, vetting ideas, and interviewing guests. Working with Tracy (00:06:38) Carmen shares how his daughter Tracy came to work with him on the podcast and the proposal he made to her to join the team. The success of the Aftermarket Radio Network (00:07:59) The preparation process for podcast episodes (00:08:29) Carmen discusses the things he had to learn and the podcast coach he hired before starting the podcast. The first interview (00:09:27) Carm talks about how he called Dave, a shop owner, to be his first interviewee for the podcast and how they connected. The evolution of the podcast (00:12:52) Carm reflects on the growth of the podcast, starting with the first episode and the decision to create additional shows like the Town Hall Academy and For the Record. The struggle of starting a business (00:18:22) Carm discusses the challenges he faced when starting his business, including finding sponsors and promoting his podcast. Becoming a better interviewer (00:22:09) Carm explains how he had to improve his interviewing skills, drawing inspiration from NPR and studying interviewers like Charlie Rose. Giuliano Zuccato (00:26:26) Carm tells the story of Giuliano, a guest on the podcast, who came from Italy and ended up working as a sculptor for auto manufacturers. Carm's visit to Giuliano's house and recording the episode on the crossfire (00:28:53) Carm visits Giuliano at his house in Detroit and records an emotional episode about Giuliano's work on the crossfire, despite his illness. Tractor envy and equipment (00:33:47) The future of the industry (00:35:27) Carm mentions that he is preparing an episode on the future of the industry and talks about the challenges and changes that may occur in the next five years. New shows on Aftermarket Radio Network (00:40:54) Carmen and Tracy are brainstorming ideas for new shows on Aftermarket Radio Network, aiming to grow the network and engage with the audience in new ways. Cherishing milestones (00:43:15) Carm discusses the importance of celebrating milestones, such as the 900th episode, as a way to improve personal and professional success in the automotive aftermarket.Thanks to our Partners, AAPEX and NAPA TRACSSet your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINARNAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/Connect with the Podcast:-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/-Follow on Twitter: https://twitter.com/RResultsBiz-Visit the Website: https://remarkableresults.biz/-Join our Insider List: https://remarkableresults.biz/insider-All books mentioned on our podcasts: https://remarkableresults.biz/books-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom-Buy Me a Coffee: https://www.buymeacoffee.com/carm-The Aftermarket Radio Network: https://aftermarketradionetwork.com-Special episode collections: https://remarkableresults.biz/collections

In this episode of The Auto Repair Marketing Podcast my guest is Hallie Wassinger, Digital Ads Manager for Shop Marketing Pros. Hallie talks about the first 90 days for a new Google Ads campaign and how important it is to have patience during that time period of machine learning and manual optimization.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsThe importance of patience with Google Ads campaigns (00:00:48) Setting realistic expectations and explaining the learning phase of Google Ads to clients.The learning phase of Google Ads (00:03:30) Explaining how Google takes time to learn about a business and optimize ads during the learning phase.Avoiding large-scale changes during the learning phase (00:05:31) Discussing the negative impact of making significant changes to campaign settings during the learning phase and the importance of stability.The importance of allowing time for large-scale changes (00:07:07)The need to give at least 30 days for large-scale changes to take effect and for Google to learn and optimize accordingly.Making changes to ad copy (00:08:07) Minor changes to ad copy can be made, but it's important to assess the performance of different headlines and descriptions over a period of 30 to 60 days.The impact of landing page optimization on Google Ads (00:09:07) Sending ads to landing pages optimized for targeted keywords improves user experience, ad quality score, and ad serving.The learning phase and large-scale changes (00:13:42) Discussion on the effects of making large-scale changes to a Google Ads campaign, such as splitting budgets between campaigns and changing ad destinations.Setting realistic budgets and increasing budgets (00:15:18) Importance of setting realistic budgets for Google Ads campaigns, assessing results during the learning phase, and considering budget increases for better results.The 90-day mark and seeing results (00:19:04) Expectations for the completion of the learning phase and the time it takes to see ads reach their full potential, along with the need for regular maintenance after the 90-day mark.The importance of patience with new Google Ads campaigns (00:20:47) Discussion about the need to trust the process and be patient with Google Ads campaigns, even beyond the 60-day mark.Setting realistic expectations for Google Ads (00:20:58) Exploration of the stress and anxiety clients may experience in the early stages of a Google Ads campaign, and the importance of managing expectations.Trusting the process and giving Google Ads time (00:21:48) Emphasizing the need to trust the process and give Google Ads campaigns time to show results, especially when working with a trusted marketing company.Lagniappe (Books, Links, Other Podcasts, etc)Blog: Patience Is Key With New Google AdsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Inspiring story of a shop owner Kendall Warnock who went from growing up on a Native American reservation to successfully owning and operating a thriving business.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsGrowing up on the reservation (00:03:20) Kendall shares his experience of growing up on the Omaha Indian Reservation and the challenges he faced.Moving to Lincoln, Nebraska (00:05:20) Kendall talks about his move to Lincoln, Nebraska, a city with a population of 300,000, and his initial struggles to adapt.Breaking point and determination (00:07:08) Kendall recounts a pivotal moment in his life when he decided to make a change and stop using food stamps, showing his determination to create a better future.The turning point (00:08:00) Kendall discusses the moment when he decided to stop using food stamps and make a change in his life.Working in the automotive industry (00:08:23) Kendalls experience working at different shops and dealerships before starting his own business.Moving to downtown Lincoln (00:13:35) Kendall talks about the decision to move his shop to downtown Lincoln and the challenges and successes that came with it.The road construction project and downsizing (00:15:38) How a road construction project and their failure to downsize led to the demise of their shop.Moving back to Louisiana (00:16:47) Felt called by the Lord to move back to Louisiana after closing their shop and going through bankruptcy.The importance of coaching and getting support (00:19:33) The importance of getting coaching and support in orderto understand the business side of running a shop and improve as a business owner.Maintaining Relationships and Seeking Growth (00:22:36) Discussion on the importance of maintaining relationships but also recognizing the need to seek growth outside of one's comfort zone.Taking Care of Yourself for Business Success (00:24:26) Emphasis on the importance of prioritizing personal health and fitness to ensure the ability to lead and support a team.Core Values and Hiring Practices (00:27:19)Exploration of the company's core values, including integrity, pride, passion, giving back, humility, and consistent improvement, and how they inform hiring decisions and daily operations.Marketing with Billboards (00:30:16) Discussion of using electronic billboards to target specific audiences and track ROI.Radio Advertising (00:33:08) Exploration of the benefits and challenges of radio advertising, including a partnership with a local sports station.Authentic Social Media Presence (00:35:50) Importance of showcasing personal values, team dynamics, and family life on social media to build trust and connection with customers.Kendall's introduction to "How to Win Friends and Influence People" (00:37:54) Kendall talks about how he was introduced to the book "How to Win Friends and Influence People" by Dale Carnegie and how it has had a profound impact on his life.Offer to send the book to the first three people who email (00:40:28)In honor of Kendall, the host offers to send a copy of "How to Win Friends and Influence People" to the first three people who email their address, emphasizing the life-changing impact of the book. [email protected] To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Maylan Newton, founder of ESI Seminars, has a chilling story of a day that started like any other day but ended in a year-long road to recovery that gave him a passion for helping shop owners be prepared for the worst case scenario. Maylan shares his story and gives tips to make sure your team and your loved ones aren’t left with a burden in the case where the day you hope never comes, comes.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsThe importance of having things in place for emergencies (00:01:06) Discussion on the impact of emergencies on businesses and the need to have contingency plans in place.The role of good staff and proper training (00:02:24) Importance of having trustworthy staff and training them properly to ensure smooth operations in case of emergencies.The need for comprehensive documentation and information sharing (00:03:13) Importance of documenting policies, procedures, passwords, legal and financial information to enable others to manage the business in case of emergencies.The stress of a technician's passing (00:07:19) The unfortunate passing of a technician and the resulting stress on the business and his wife.Lack of process for credit card machine (00:08:04) A story about a business losing money because they didn't have a process for batching out the credit card machine.Importance of planning for incapacitation (00:10:13) The importance of planning for incapacitation, such as strokes or heart attacks, and the impact it can have on the business and family.The doctor's plane crash (00:14:39) A doctor who survived a plane crash and the impact it had on his specialized medical practice.Realizing the gift (00:15:47) A conversation with his wife about his ability to inspire and motivate people, and the need to figure out what to do with his gift.Negotiating with God (00:17:14) Aconversation with God about his purpose and the request for pain relief and healing for himself and a friend.The phone calls (00:20:38) Maylan receives multiple phone calls from different associations asking him to talk about his company's survival and recovery.Committing to speaking engagements (00:21:24) Maylan commits to speaking engagements in Arizona, Las Vegas, and Kansas City to share his story.Encountering a young lady in a wheelchair (00:24:03) Maylan meets a young lady in a wheelchair and shares his philosophy of physical therapy and recovery with her.Planning for the Future (00:28:00) Discussion about the importance of creating a will and considering who will take over the business in the event of incapacitation or death.Passing on Ownership (00:28:24) Exploration of the potential issues that arise when passing on ownership of a business to someone who lacks knowledge or experience in the industry.Importance of Exit Planning (00:32:11) Emphasis on the need for business owners to have an exit plan in place and to prepare the business for succession to avoid chaos and problems in the event of unforeseen circumstances.Planning for the Unexpected (00:34:11) Importance of creating a plan for unexpected events such as illness, accidents, or death, and involving key stakeholders.Impact on the Business (00:35:37) Discussing the consequences for a business when the owner or key personnel are unable to work due to personal circumstances.Importance of Conversations and Professional Advice (00:38:20) Highlighting the need for open conversations with attorneys and professionals, such as insurance agents and real estate attorneys, to create wills, trusts, and buy-sell agreements.The importance of having a final wish (00:41:57) The realization of not having communicated their final wishes and the need to address this important topic.The comfort of having a succession plan (00:43:29) The peace of mind that comes with having a solid succession plan in place for one's business and the importance of reviewing it regularly.Planning for the future and leaving a legacy (00:46:25) The need to think beyond the day-to-day and paycheck-to-paycheck mindset, and instead focus on building businesses that provide stability for employees and leave a lasting legacy.The most powerful conversation (00:48:31) This topic discusses the significance of the conversation in this episode, emphasizing its value and the importance of taking action.The ripple effect of a traumatic event (00:49:01) TA personal story about the long-lasting impact of a traumatic event on their marriage and emphasizes the need for planning and thinking like big businesses.The importance of thinking like big businesses (00:49:30) The need for small businesses to adopt a mindset of big businesses and explains how it can lead to stability and success.Download from Maylan Newton - Shop Information Work Sheet HERE.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the

This episode was born out of a question that was asked in our Facebook group, The Auto Repair Marketing Mastermind. The question was, “What are you doing to market around the slow times that happen around the holidays each year?” Join your host, Brian Walker, as he talks with Coach Chris Cotton about marketing through the slow times, time blocking, and taking care of yourself.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsMarketing Strategies for Slow Times (00:01:17) Discussion on marketing strategies for the slower months in the auto repair business.Importance of Car Count and Financial Stability (00:02:05) Highlighting the significance of optimizing car count and maintaining financial stability before focusing on marketing.Planning Marketing for the Year (00:06:20) Advice on planning marketing strategies for the entire year, considering the peaks and valleys in business throughout different months.Building equity in your marketing (00:06:52) Adjusting marketing strategies based on busy or slow times, focusing on SEO and trust-building tactics.Optimizing marketing year-round (00:07:48) Questioning the need for holiday-specific marketing if everyday marketing is not optimized, emphasizing SEO and Google ads.Lag time in marketing (00:10:09) Discussing the 60 to 90 day lag time in marketing campaigns and the importance of planning ahead.The importance of communication with marketers (00:13:46) Discussion on the difficulty of shop owners finding time to communicate with marketers and the impact it has on marketing results.Setting up appointments and follow-through (00:14:27) Conversation about the percentage of shop owners who make appointments but don't follow through, and the importance of timely follow-up for effective marketing.The significance of having a marketing plan (00:17:30) Explanation of the benefits of creating a real-world marketing plan, including the ability to anticipate and plan for events like state fairs and holidays.Planning for Business Growth (00:21:09) Discussion on the importance of having a plan for business growth, including factors like adding technicians and bays.Time Blocking for Marketing (00:21:53) Importance of time blocking for marketing activities and the need to set aside uninterrupted time for creating a marketing plan.Incorporating Workouts into the Workweek (00:26:21) The benefits of including workouts as part of the workweek, with examples of successful entrepreneurs who prioritize their workouts for better productivity and creativity.Putting marketing on the calendar (00:28:32) Importance of planning marketing strategies in advance, specifically mentioning Halloween as an example.Foundational marketing and business practices (00:29:41) Emphasizing the need to focus on foundational marketing and business practices before targeting specific holidays or times of the year.The importance of basics and foundations (00:30:42) Highlighting the significance of getting back to the basics and foundations of the business, such as answering calls, inspecting cars, and improving sales skills.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Blog: How To Know When You’re Not Ready for MarketingBook: They Ask You AnswerGuide: Creating a real world marketing plan for an auto repair shop

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Brian Walker and Coach Chris Cotton discuss the importance of marketing in the auto repair business, particularly during slow times. They emphasize the need to address underlying issues in car count, average estimate, and average repair order before implementing marketing strategies. They stress the significance of consistent marketing throughout the year and suggest planning marketing activities on a yearly basis. They also discuss adjusting marketing strategies during peak and valley periods, investing in business growth, and the importance of timely communication with marketing teams. They highlight the benefits of time blocking and prioritizing marketing efforts, as well as the importance of self-care for business success.Planning Your Marketing Calendar [00:08:46] Discussion on when to start planning your marketing for the following year and adjusting your marketing during peaks and valleys.Knowing When You're Not Ready for Marketing [00:04:07] The importance of fixing business practices before focusing on marketing and how marketing isn't always the solution to business problems.Marketing for Slow Times [00:02:30] Introduction to the topic of marketing for slower months and the importance of maximizing car count and repair order before implementing marketing strategies.The importance of year-round marketing [00:10:51] Discussion on the significance of having a strong marketing strategy throughout the year, rather than relying on holiday marketing or slow times.Lag time in marketing campaigns [00:13:20] Exploration of the lag time required for marketing efforts to yield results, typically a 60 to 90 day cycle.Making time for communication with marketers [00:16:22] Emphasis on the need for shop owners to prioritize regular communication with their marketing team for optimal results.Planning marketing for state fair [00:21:38] Discussion on how the state fair impacts business and the importance of planning marketing strategies around it.Importance of time blocking and making a marketing plan [00:23:34] Emphasizing the need for shop owners to create a marketing calendar and plan ahead for events like state fair, Halloween, Thanksgiving, etc.Incorporating workouts into work week [00:30:49] Highlighting the significance of including workouts as part of the workweek and how it can enhance productivity and creativity.The importance of planning marketing in advance [00:33:31] The speaker emphasizes the need to plan marketing strategies well in advance to avoid being late.Foundational marketing and business practices [00:35:27] The discussion focuses on the significance of having strong foundational marketing strategies and efficient business practices.Continued commitment to learning and improvement [00:37:07] The speaker expresses gratitude towards the listeners' commitment to learning and improvement, and encourages them to continue seeking knowledge and growth in the auto repair industry.Connect with Chris:[email protected]: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

In this episode of the Auto Repair Marketing Podcast, host Kim Walker discusses the topic of attracting college students as customers for automotive repair shops. She shares her conversation with Lucas Underwood, owner of L&N Automotive, who plans to send direct mail to college students offering a free oil change every other oil change they pay for. Kim emphasizes the importance of building trust with both students and their parents, and suggests conducting audience research to understand their preferences and expectations. Kim also offers strategies such as hosting car care clinics, creating digital business cards, and engaging with students through social media and events.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Show Notes with TimestampsAttracting College Students (00:01:16) Discussion on how a shop owner is reaching out to college students through direct mail and building relationships with them and their parents.Understanding the College Student Audience (00:03:51) Exploration of the college student population in the speaker's town and the potential research and survey methods to understand their preferences and expectations.Connecting with College Students (00:06:18) Suggestions on how to connect with college students, including finding out their interests, clubs, and organizations, and understanding their automotive knowledge and preferences.Teaching College Students Car Care (00:09:12) Discussion on the importance of teaching college students basic car care skills and ways to effectively educate them.Engaging College Students with Food and Coffee (00:10:26) Exploring the idea of using food and coffee as incentives to engage college students and hosting Q&A or mechanic tech talk sessions.Connecting College Students to the Local Community (00:15:08) Suggesting ways to partner with local businesses and organizations to help college students become familiar with and connect to their local community.Building Loyalty with Students (00:16:36) Creating an app-based oil change club and offering a buy one, get one free oil change to build relationships and loyalty with students.Creating a Digital Business Card (00:17:40) Using a QR code to create a digital business card that students can easily add to their contacts, making it convenient for them to reach out for automotive services.Engaging Students through Workshops and Social Media (00:19:50) Utilizing seminars, workshops, and a "what if" social media campaign to position the shop as experts and build trust with students.Sponsoring Events to Reach College Students (00:25:04) Discussion on sponsoring pizza nights, coffee mornings, and pool parties at apartment complexes to get your name in front of college students.Hosting Ladies Automotive Clinic (00:26:13) Exploring the idea of hosting a ladies automotive clinic for college students to learn more about vehicle and automotive care.Expanding Your Audience to College Students (00:27:23) Encouragement to consider attracting college students as an audience and offering to answer marketing questions related to this demographic.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)HiHelloSoutheastern Louisiana University - Auto 101 Clinic for StudentsWomens Auto Mechanic Nail Salon Shop - Girls Auto Clinic

Scott Rusnak is the author of “The Entrepreneurs’ Field Guide; Design Your Life Before Somebody Else Does It For You”. In this episode, Brian and Scott dig into actionable steps that business owners can implement to make sure they are living the life they want to live.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsThe importance of having a coach (00:01:10) Scott talks about the impact of having a coach in both cycling and surfing and how they pushed him to achieve more than he thought possible.The power of the five most important people (00:02:32) Scott discusses the concept of Dunbar's number and how having a strong inner circle of people who know your core values can help you achieve anything in life.Setting core values with a team (00:05:44) Scott shares his approach to guiding people in discovering and defining their core values, emphasizing the importance of a team exercise and referencing a Harvard Business Review article.Expressing Core Values (00:06:48) Discussion on the importance of having actionable core values and how they can guide decision-making.Gratitude and Core Values (00:08:55) Exploration of the role of gratitude in starting the day and how it can positively impact mindset and motivation.Planning Your Day (00:12:31) Explanation of the concept of the blue zone and the significance of starting the day with a positive mindset and gratitude.Transitioning into the Green Zone (00:13:17) The speakers discuss the importance of easing into the day with a clear plan and priorities.Workouts as Clarity Breaks (00:15:10) The benefits of scheduling workouts as a way to clear the mind and find solutions to problems.Living a Minimalist Lifestyle (00:17:35) The impact of living in a minimalist home and how it helps minimize distractions and simplify life.Following the Herd (00:20:04) Discussion on the concept of following the herd and the desire to live a life that is not dictated by societal norms.Finding Your Core Group (00:20:41) Exploration of the importance of finding a smaller, more intimate group within larger associations or organizations to support personal growth and alignment with core values.Health and Honest Conversations (00:21:39) Focus on the significance of having open, honest, and healthy conversations within teams and the impact it has on trust, vulnerability, and personal growth.The importance of scheduling fascinating moments (00:26:52) Scott discusses the importance of scheduling exciting events throughout the year to provide fun and fascination.Taking control of your time (00:27:32) Scott emphasizes the need to take control of your time and not let others dictate how you spend your day, week, month, and year.Designing your life intentionally (00:28:12) Brian and Scott discuss the importance of knowing what you truly want in life and designing your life intentionally to achieve those goals.How To Get In Touch With ScottWebsite: https://scottrusnak.com/The Entrepreneurs’ Field Guide: Buy on AmazonLagniappe (Books, Links, Other Podcasts, etc)Book: The Five Dysfunctions of a TeamBook: TractionHow To Get In Touch with the ProsGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

In this episode of the Auto Repair Marketing Podcast, host Brian Walker welcomes Coach Nate Bailey as his guest. They discuss "what do you really want?" and the importance of understanding one's desires beyond career goals. They delve into the challenges of identifying what one wants, the impact of societal stigmas, and the need for clarity and support in the process. Coach Nate shares his personal experience of admitting their desire for six-pack abs and the deeper motivations behind it. They also discuss the mindset of being a business owner and the potential for growth and success. Coach Nate emphasizes the power of shared experiences, pushing oneself to overcome challenges and the importance of self-care and self-awareness for leaders.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsThe theme of the episode (00:00:10) Introduction to the episode and the topic of "What do you really want?" with guest Coach Nate Bailey.The challenges of knowing what you want (00:01:49) Discussion on how people often know what they don't want rather than what they do want and the impact of the fast-paced, reactive nature of life.The importance of being honest about what you want (00:04:23) Exploration of the tendency to lie to oneself about desires and the need to stop complaining and take ownership of choices.Admitting the Desire for Six Pack Abs (00:06:05) Coach Nate discusses the difficulty of admitting the desire for six pack abs due to societal stigmas and the importance of being honest with oneself.The Journey to Achieving Six Pack Abs (00:07:08) Coach Nate emphasizes the hard work, discipline, and dedication required to achieve six pack abs and how it can translate to success in other areas of life.Celebrating Others' Success and Allowing Yourself to Succeed (00:10:43) Brian and Coach Nate discuss the insecurity and jealousy that can prevent people from admitting their desires and celebrating others' success and how changing this mindset can lead to personal success and support from others.The importance of clarity (00:12:25) The significance of having clarity in order to have a clear path towards achieving goals.Overcoming fear and past traumas (00:13:34) The difficulties of opening up and thinking big due to past traumas and failures, and emphasizes the need to let go and grow.Staying true to yourself and not worrying about others' opinions (00:15:25) Coach Nate discusses the challenge of staying true to oneself and not being influenced by societal expectations or other people's desires.The importance of profitability (00:18:32) Brian and Coach Nate the significance of being profitable as a business owner and the potential to serve more people and expand the business.Building a team and reducing stress (00:20:08) Exploration of the benefits of having a team to run the business, reducing the workload and stress on the owner.The process of growth and creating a plan (00:22:37) Encouragement to take the process of growth step by step, giving oneself grace and permission to take time to build a team and achieve goals.Realizing Your Potential through Team Building (00:24:19) The power of going through difficult experiences together as a team, forming strong bonds, and realizing one's true potential.The Importance of Self-care for Leaders (00:25:08) The importance of self-care for leaders, highlighting that taking care of oneself first is essential to showing up as a powerful leader for others.Connecting with Coach Nate Bailey (00:26:28) How listeners can connect. Coach Nate provides his website and social media channels as the best ways to reach out to him.Lagniappe (Books, Links, Other Podcasts, etc)Coach Nate Bailey - https://natebailey.org/Unleash the Leader - https://natebailey.org/ulw-experience/How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Aftermarket Radio Network

In this podcast episode, Brian Walker interviews Don Stardy from GLP Automotive, who shares his experience creating a new logo for his shop. Don explains that he wanted a logo that accurately represented his business and attracted more customers. He decided to run a logo design contest through 99 Designs and received a total of about 160 designs to choose from. After a difficult selection process, he, his family, and some trusted advisors narrowed it down to 5 logos and then eventually settled on their new logo. Don discusses the challenges of implementing the new logo into various aspects of his business. Despite the challenges, he is excited about his new logo and believes it will draw attention to his business.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsThe logo dilemma (00:02:11) Don discusses the need for a new logo after realizing that customers were confused about his business.Choosing 99 designs (00:05:08) Don and Brian discuss the process of using 99 designs to create a new logo for the shop.Including Lake Geneva (00:07:11) Don emphasizes the importance of incorporating Lake Geneva into the new logo and the challenges he faced in finding designers who understood the distinction between Lake Geneva in Wisconsin and Lake Geneva in Switzerland.The logo design contest (00:07:43) Discussion about the process of running a logo design contest and selecting a winning logo.Narrowing down logo choices (00:08:06) Explaining the multi-step process of receiving and narrowing down logo designs.Implementing the new logo (00:12:58) Challenges and considerations in implementing the new logo across various platforms and materials.The process of creating a logo (00:14:42) Brian shares his experience of creating his first logo and the importance of considering embroidery in the design.Implementing a new logo (00:15:30) Don mentions the process of implementing the new logo on various items, such as uniforms, and how it takes time and effort.The benefits of using 99 designs for logo design (00:16:55) The advantages of using 99 designs for logo design, including the ability to receive multiple design options and the subjective nature of logo preferences.Lagniappe (Books, Links, Other Podcasts, etc)GLP Automotive: https://glpautomotive.net/ 99 Designs: https://99designs.com/ How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Aftermarket Radio Network

Some years back I took part in a boot camp for businessmen where they physically and mentally beat us down. My big takeaway was to “stop stopping”. It doesn’t matter if we’re talking about marketing, coaching, growing a business, learning, dieting, working out, or whatever. We all need to stop stopping.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsStop Stopping (00:00:01) Brian introduces the topic of "stop stopping" in business growth and shares personal experiences from a boot camp for executives.The Roller Coaster of Marketing (00:02:04) The challenges of marketing for a local agency and the negative impact of starting and stopping marketing efforts.The Importance of Consistency (00:03:44) The need to stop stopping in various aspects of business, including marketing, inspections, and tracking KPIs.Stop Stopping (00:08:56) Brian discusses his struggle with weight loss and the importance of not stopping in order to achieve better results.Keep Going (00:09:48) The need to continue taking action in business and not stopping in order to achieve growth and success.Scaling Back (00:10:40) Brian suggests various strategies for handling an overwhelming amount of business, such as raising prices, expanding the shop, or opening a second shop.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Aftermarket Radio Network

In 2023 content is still king, but it’s hard to create content that hasn’t already been done by someone else. This keeps a lot of people from creating content. But different people are attracted to different people, and they say the same things in different ways. Maybe you are the person who can get through to someone with your own way of saying something or doing show-and-tell. That’s what this episode of the ARM Podcast is all about. Making it your own!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsContent Creation and the Fear of Repetition (00:00:10) Brian discusses the common fear of creating content that has already been covered by someone else and emphasizes that in the age of the internet, it is unlikely to find a topic that hasn't been covered.The Success of Alex Hormozi's Book Launch (00:01:12) Brian mentions the successful book launch event of Alex Hormozi, where he had half a million people join the event on YouTube. The speaker highlights that the content discussed in the event has been previously covered by Russell Brunson.The Importance of Making Content Your Own (00:04:23) Brian encourages content creators to make the content their own by adding personal experiences, details, and stories. They emphasize the significance of geographic relevance in the world of auto repair and building trust with the audience.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Aftermarket Radio NetworkLagniappe (Books, Links, Other Podcasts, etc)Alex Hormozi’s Book Launch - https://www.youtube.com/live/k834E6OTGTM?si=Ma7i5V-CIS64gd92

We've got a fantastic panel of guests, including Jimmy Lee and Kent Bullard from The Institute, and Brian and Kim Walker from Shop Marketing Pros to discuss ASTE, the Automotive Service and Technology Expo in Durham, North Carolina.Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing PodcastKent Bullard, COO, The Institute. Listen to Kent’s other episodes HERE.Jimmy Lea, The Institute. Listen to Jimmy’s previous episodes HEREShow Notes Watch Full Video Episode https://asteshow.com The Go Kart Event (00:05:26) Discussion about sponsoring the Go Kart event at the Automotive Service and Technology Expo (ASTE), and the excitement surrounding it. Prizes and Activities (00:06:38) Details about the prizes and activities at the event, including fastest lap and time, golf simulator, axe throwing, and more. Management Training and Effective Communication (00:10:11) Mention of various management training sessions, including effective communication, hybrid diagnostics, and marketing strategies for different personalities in the industry. Phone Skills Training (00:16:51) Discussion on the importance of having good phone skills before investing in marketing. Handoff from Marketing to Sales (00:17:32) Exploration of the issue of service advisors not properly handling phone calls and potential solutions. Training Programs for Staff (00:21:36) Importance of developing training programs for technicians and service advisors to ensure their growth and retention in the business. The importance of investing in training (00:24:37) Investing in training and taking care of your team is crucial for success in the industry. Networking and building relationships at events (00:26:06) The value of networking and making connections at events like ASTE cannot be underestimated. The significance of sharpening your skills (00:27:12) Attending training events is like sharpening your tools to become a better technician, shop owner, service advisor, or manager.Thanks to our Partner, Technician FindIf you are tired of struggling to find skilled automotive technicians for your independent auto repair shop, say goodbye to the endless search and let Technician Find be your solution. We are a 'Single Stop To Staff Your Shop.' http://www.technicianfind.comConnect with the Podcast:-Join our Insider List: https://remarkableresults.biz/insider-All books mentioned on our podcasts: https://remarkableresults.biz/books-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom-Buy Me a Coffee: https://www.buymeacoffee.com/carm-The Aftermarket Radio Network: https://aftermarketradionetwork.com-Special episode collections: https://remarkableresults.biz/collections

The only way to ever have a truly successful business is to manage your money like a professional money manager. I’ve never been great at managing money, but despite that fact I’ve become very good about doing this thing that simply doesn’t come naturally to me, and it’s made an incredible difference in my business. I want you to do the same because I see the impact it has made on my life, my team, and our clients. It wasn’t easy, but it’s been worth it, and I continue to improve every day. Listen in and hear my plea for you to become an ace at managing your business’s money as well as your personal finances.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsThe importance of managing money (00:01:03) The significance of managing money in both business and personal life, and how it relates to the profitability of a business.Money mismanagement in a church (00:01:57) Brian shares a personal experience of money mismanagement in their church, highlighting the potential negative impact it can have on the overall purpose of the organization.Understanding the true financial health of a business (00:05:18) The limitations of relying solely on the profit and loss statement (P&L) to assess the profitability of a business, emphasizing the importance of considering other factors such as taxes, debt service, and assets on the balance sheet.Managing Money and Operational Expenses (00:07:11) Understanding the difference between operational expenses and assets, and the impact on profitability.Debt Service and Profit Margin (00:08:05) The impact of debt service on profit margin and the misconception of making money based on P&L.Profit First System (00:09:53) Implementing the Profit First system for better money management and its positive impact on the business.The importance of managing personal finances (00:14:50) The need to manage personal finances effectively and the benefits it brings to business owners.The role of a CFO in managing personal finances (00:15:48) How having a CFO can help in preparing reports and managing personal finances efficiently.The value of outsourcing accounting services (00:17:43) Brian encourages business owners to lean on outside services, such as accounting professionals, to handle financial aspects of their businesses.The importance of a 20% profit margin (00:20:37) The industry standard of maintaining a 20% profit margin and the significance of running a healthy business.Balancing profitability and employee raises (00:21:33) The challenge of giving employees raises while maintaining a 20% profit margin and the importance of making decisions that prioritize the health of the business.The benefits of running a healthy business (00:23:22) The positive impact of running a healthy business on employees, clients, and the ability to provide quality service and warranties.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Aftermarket Radio Network

The only way to ever have a truly successful business is to manage your money like a professional money manager. I’ve never been great at managing money, but despite that fact I’ve become very good about doing this thing that simply doesn’t come naturally to me, and it’s made an incredible difference in my business. I want you to do the same because I see the impact it has made on my life, my team, and our clients. It wasn’t easy, but it’s been worth it, and I continue to improve every day. Listen in and hear my plea for you to become an ace at managing your business’s money as well as your personal finances.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsThe importance of managing money (00:01:03) The significance of managing money in both business and personal life, and how it relates to the profitability of a business.Money mismanagement in a church (00:01:57) Brian shares a personal experience of money mismanagement in their church, highlighting the potential negative impact it can have on the overall purpose of the organization.Understanding the true financial health of a business (00:05:18) The limitations of relying solely on the profit and loss statement (P&L) to assess the profitability of a business, emphasizing the importance of considering other factors such as taxes, debt service, and assets on the balance sheet.Managing Money and Operational Expenses (00:07:11) Understanding the difference between operational expenses and assets, and the impact on profitability.Debt Service and Profit Margin (00:08:05) The impact of debt service on profit margin and the misconception of making money based on P&L.Profit First System (00:09:53) Implementing the Profit First system for better money management and its positive impact on the business.The importance of managing personal finances (00:14:50) The need to manage personal finances effectively and the benefits it brings to business owners.The role of a CFO in managing personal finances (00:15:48) How having a CFO can help in preparing reports and managing personal finances efficiently.The value of outsourcing accounting services (00:17:43) Brian encourages business owners to lean on outside services, such as accounting professionals, to handle financial aspects of their businesses.The importance of a 20% profit margin (00:20:37) The industry standard of maintaining a 20% profit margin and the significance of running a healthy business.Balancing profitability and employee raises (00:21:33) The challenge of giving employees raises while maintaining a 20% profit margin and the importance of making decisions that prioritize the health of the business.The benefits of running a healthy business (00:23:22) The positive impact of running a healthy business on employees, clients, and the ability to provide quality service and warranties.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Aftermarket Radio Network

People tend to think of a company’s brand as their logo, colors, and maybe some fonts. But there’s so much more to a brand. It goes so much deeper than visuals and marketing. That’s what we’re talking about in this episode of The Auto Repair Marketing Podcast.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsThe Definition of a Brand (00:00:10) The hosts discuss the components of a brand and emphasize that it is more than just a logo, colors, and fonts.The Importance of Branding (00:01:25) The hosts highlight the significance of branding as the foundation of a company and its role in shaping how people perceive the business.Examples of Successful Brands (00:03:55) The hosts mention Harley Davidson and the 30A lifestyle brand as examples of brands that have successfully created a distinct identity and lifestyle for their customers.The power of a brand (00:07:12) Discussion on how a brand can evoke emotion and create a sense of identity for people.Chick-fil-A's brand and customer service (00:09:00) Exploration of Chick-fil-A's brand and its emphasis on warm, friendly, and welcoming customer service.Dirty Dicks' brand and intentional rudeness (00:12:08) Mention of a restaurant called Dirty Dicks, known for intentionally insulting and being rude to customers as part of their brand.Creating a Brand Identity (00:13:33) Discussion on the importance of creating a brand identity and how it goes beyond just designing a logo.Being Female Friendly (00:14:10) The hosts share their experience of creating a brand around being female friendly and the positive impact it had on their business.Building a Brand (00:16:43) Tips on building a brand, including the importance of self-promotion and defining the feelings and expectations customers should have.The importance of brand integrity (00:19:47) Discussion on how a strong brand identity requires living up to core values and maintaining integrity.Sticking to your brand essence (00:20:47) Emphasis on the need to commit to your brand and avoid negative changes that may compromise its essence.Sponsorship and conclusion (00:21:06) Acknowledgment of RepairPal as the sponsor and a closing message about the podcast and the Aftermarket Radio Network.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Aftermarket Radio Network

How do you know when to use Google Ads vs. when to use Facebook ads? The answer is rather simple but not always obvious. Join Kim and Brian as they explore the various situations when you would use each very effective digital advertising type!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsTalking PointsThe difference between Google ads and Facebook ads (00:00:52) The speakers discuss the surface-level differences between Google ads and Facebook ads, with Google being used for search and Facebook for brand awareness.Using Google ads for retargeting (00:01:41) The guest shares a pro tip on using Google to search for products and then getting retargeted ads on Facebook from other potential companies.Using Facebook to find things (00:03:28) The speakers discuss using Facebook to find products or services by searching on Facebook Marketplace and getting targeted ads.The importance of Google ads (00:06:56) Google ads are effective for reaching people who are actively searching for auto repair services.The minimum budget for Google ads (00:07:34) A minimum budget of $1200 per month is recommended for Google ads to compete with other sponsored shops.The need for brand awareness advertising (00:10:47) Brand awareness advertising is necessary to replace lost customers and stay in front of potential customers.Staying in front of people and educating them (00:14:08) The importance of educating your audience about the services you offer and staying in front of them to retain clients.Facebook and Google ads for brand awareness (00:15:29) The differences between Facebook and Google ads for brand awareness and staying in front of people who are not necessarily looking for auto repair services.Targeting and geographic parameters for Facebook ads (00:19:00) The importance of setting geographic parameters and targeting correctly when running Facebook ads to avoid wasting money and getting poor results.Housekeeping and Engagement Opportunities (00:21:16) Housekeeping matters such as sending marketing questions, joining the Facebook group, and leaving podcast reviews.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

You may often think about the terms you want your auto repair shop’s Google Ads to display for, but do you ever think about the terms you DON’T want them to display for? Every day shops waste money on irrelevant clicks on their pay-per-click ads. But it doesn’t have to be that way. Listen in to this short episode about the power of negative keywords.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with Timestamps(00:01:13) Explanation of the value and effectiveness of Google Ads for auto repair shops.(00:02:28) Explanation of negative keywords and how they can prevent ads from displaying for irrelevant search queries.(00:04:31) Discussion on the impact of ad quality score on the cost and placement of ads, and the importance of optimizing ads for better results.Negative Keywords and Ad Quality Score (00:07:37) Explains how negative keywords can improve ad quality score and prioritize ads based on relevance.Finding Negative Keywords in Google Ad Console (00:08:32) Discusses how to find negative keywords using the search query report in the Google Ad Console.Using Negative Keywords for Competitors and Brand Names (00:11:44) Covers the importance of using negative keywords for competitor names and brand names to avoid irrelevant ad displays.Customer Acquisition Campaign (00:14:14) Setting up a campaign to attract new clients to an auto repair shop and using negative keywords to exclude job-related searches.Hiring Campaign (00:14:14) Creating a separate campaign to target job seekers and using positive keywords related to auto repair jobs and careers.Importance of Checking Negative Keywords (00:15:04) The significance of regularly reviewing and discussing negative keywords with the person managing your Google Ads campaign.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]