The Auto Repair Marketing Podcast

Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential.We’ll cover the key responsibilities you need to take on, from meeting with your marketing team to providing access and sharing important updates. We’ll also discuss how staying active in your community and delivering a great customer experience can make your marketing efforts even more effective.If you're ready to learn how to enhance your marketing partnership and see better results, this episode is for you. Let’s dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/ - The Weekly Blitz By Chris Cottonhttps://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans Show Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Want to make your content stand out in 2024? In this episode, we’ll discuss why creating completely original content isn’t the key—and what really drives success in today’s competitive landscape.You’ll learn how to take existing topics and make them your own by adding your unique voice and perspective. We’ll show you how to keep your shop at the forefront of your customers’ minds, even during long gaps between visits. Plus, get tips on how to use content across social media, email, and other channels to build trust and connect with your audience.Ready to boost your content strategy and strengthen customer loyalty? Tune in now and discover how to create content that truly resonates with your audience!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Want to create video content that boosts your shop’s visibility and drives more customers to your door? Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy.In this episode, we’ll share practical tips on using video to build trust with your audience, improve your SEO, and showcase your expertise—all while staying consistent with daily video content. Plus, you’ll learn how doing VEDA can help you master video creation and create real connections with your customers.Don’t miss out on this chance to level up your video game and see real results for your shop. Tune in now and start creating videos that truly connect!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopshttps://www.facebook.com/brian.walkerhttps://www.facebook.com/brian.walker/videos/877852980463356 - Brian’s #veda day 31https://www.facebook.com/brian.walker/videos/2358559621160873 - Brian’s #veda day 32How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they’ve faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you’re a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action.Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community! 🚗🎒Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsBack to School Marketing Discussion in the FB groupHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Today, we're excited to have a special guest with us, Craig O'Neill, a seasoned communication expert.In this episode, we'll dive into Craig's unique approach to effective communication in the auto repair industry. We'll explore how he defines and measures communication success, the art of creating positive first impressions, and the crucial role of clear, transparent interactions in building client trust and retention.We'll also discuss the impact of personalized communication, the importance of networking, and strategies for handling difficult conversations. Plus, Craig will share his insights on overcoming unexpected challenges in public speaking and his top-tier advice for shop owners looking to enhance their communication skills.Tune in for a wealth of knowledge and practical tips that can transform how you communicate in your business.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Speak Up! Effective Communication with Craig O’NeillComfort Crisis: Embrace Discomfort to Reclaim Your Wild, Happy, Healthy Self by Michael EasterScarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough by Michael EasterRemarkable Results Toastmasters ClubHow To Get In Touch With The GuestSpeak Up! Effective Communication with Craig O’NeillLinkedIn - https://www.linkedin.com/in/craigoneillaam/Show Notes with TimestampsIntroduction to the Episode (00:00:01) The host welcomes listeners to episode 116 and introduces guest Craig O'Neill.Discussion on Communication (00:01:36) Craig and Kim explore the importance of communication and daily conversations.Inspiration from Fitness Influencers (00:02:47) Fitness enthusiast Joey Swole and discusses gym etiquette.Walking and Inspiration (00:03:10) Craig shares insights on walking as a source of inspiration and connection with his wife.Toastmasters Experience (00:04:18) Craig reflects on his five-year journey in Toastmasters and its impact on communication skills.Learning to Listen (00:05:11) The speakers discuss the importance of listening and how Toastmasters fosters this skill.Power of the Pause (00:09:17) They highlight the significance of pausing during conversations to enhance communication.Influential Authors (00:10:57) Craig talks about authors like Michael Easter and their impact on his communication journey. Turning 40 and Fitness Changes (00:12:26) Craig shares his new fitness regimen as he approaches his 40th birthday.The Comfort Crisis Book (00:14:11) Discussion on how the book “The Comfort Crisis” has influenced Craig’s perspective on health.The Importance of Influence (00:14:36) Craig discusses the amplification effect of networks and how individuals can inspire each other in unexpected ways.New Workout Regimen (00:15:56) Craig shares his new workout routine involving a rucksack, which he started on his 40th birthday.Reflecting on Podcast Hosting (00:18:09) Craig recounts his initial reaction when asked to host a podcast, feeling surprised and honored.The Essence of Good Communication (00:19:14) Kim highlights Craig's natural ability to communicate and connect with others easily.Listening vs. Hearing (00:23:18) Craig emphasizes the importance of genuinely listening to people to foster meaningful conversations.Communication Challenges in Family Business (00:26:36) Craig reflects on communication mistakes and challenges faced in their family business.The Spiral of Dysfunctional Communication (00:27:51) Craig discusses how anger and frustration can lead to a downward spiral in communication dynamics.The Importance of Connection (29:30) Discussion on how people often don't reach out for help and the importance of community.Facebook Group Dynamics (29:53) Kim shares her protective approach to managing their Facebook group and the excitement of welcoming new members.Influence of Dale Carnegie (30:34) Kim discusses the impact of "How to Win Friends and Influence People" on personal relationships and communication. Tips for Remembering Names (33:00) Craig shares strategies for helping others remember your name in networking situations.The Art of Introduction (35:30) The significance of introducing people and creating connections in networking events is highlighted.Navigating Hard Conversations (38:02) Kim shares her experience with difficult conversations and encourages others to engage in them for peace.Strategies for Effective Feedback (41:34) Craig discusses the importance of giving constructive feedback and the principles behind having hard conversations.The Challenge of Hard Conversations (42:59) Craig expresses his discomfort with hard conversations and the need for ongoing discussions about them.Crisis Management in Speaking (00:43:43) Discussion on handling unexpected crises while presenting and how it can alleviate nerves.Compartmentalizing Emotions (00:44:37) Kim shares her experience of compartmentalizing personal is

When running your auto repair shop, burnout, stress, and exhaustion can feel like constant companions. How do you reignite your passion and find balance amidst the daily challenges?In this episode of the Auto Repair Marketing Podcast, Kim Walker hosts a solo cast with guest Jeff Salzenstein, a former professional tennis player turned coach and speaker. Jeff shares his transformative journey from the tennis courts to becoming a coach focused on holistic well-being. He offers invaluable insights on overcoming adversity, redefining success, and managing burnout and stress through practical techniques like heart-focused breathing and tapping. Jeff’s emphasis on resilience, mindset, and the interconnectedness of mind, body, and soul will inspire and equip you with tools to enhance your personal and professional well-being.Tune in for an episode packed with actionable strategies to help you thrive in both your business and personal life. Don’t miss it!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In Touch With The Guesthttps://www.jeffsalzenstein.com/ https://www.instagram.com/jeffsalzenstein/ https://www.facebook.com/jeffsalzensteinspeaker Show Notes with TimestampsIntroduction and Sponsorship (00:00:01) The podcast host introduces the episode and thanks RepairPal for sponsoring the show.Meeting Jeff (00:00:10) Kim Walker discusses her excitement about having Jeff as a guest, highlighting their recent connection.Unleashing the Champion Within (00:01:19) Jeff shares insights on his coaching philosophy, focusing on mental health and overcoming limiting beliefs.Jeff's Professional Tennis Background (00:02:54) Jeff recounts his experiences as a professional tennis player and the challenges he faced.The Pressure of Performance (00:03:25) He describes the anxiety before a significant match and the importance of mental focus.Tapping into the Zone of Excellence (00:04:26) Jeff explains the concept of finding a "zone" during competition, leading to peak performance.Limiting Beliefs and Success (00:07:04) The conversation shifts to how limiting beliefs can hinder personal and professional success.Redefining Success (00:08:45) Jeff reflects on how his definition of success evolved over time, influenced by personal experiences.Pivotal Moments in Life (00:09:51) He shares defining moments that shaped his journey, including injuries and personal challenges.Transition to Coaching (00:12:31) Jeff discusses the moment he decided to become a coach, driven by a desire to help others.Helping Burnt-Out Shop Owners (00:14:56) The conversation addresses strategies to support shop owners feeling exhausted and overwhelmed.Creating Your Reality (00:15:32) Discussion on how personal responsibility shapes one's reality and the importance of mindset.Taking Responsibility (00:16:31) Emphasizing the freedom that comes from acknowledging personal responsibility in one's circumstances.The Power of Words (00:17:33) The impact of language on reality and the importance of speaking positively about one's situation.Finding Efficiency (00:19:17) Exploring options when unhappy in a career, including improving efficiency or re-evaluating one's path.Listening to Your Heart (00:20:35) The importance of aligning head and heart in pursuing personal fulfillment and career satisfaction.Focusing on Creation (00:20:51) Encouraging a shift from negative focus to creating what one truly desires in life.Defying Age Expectations (00:22:02) Discussing persistence in achieving success later in life, using tennis as an example.Embracing Suffering (00:24:02) Understanding the role of failure and suffering in personal growth and resilience. The Zen of Discomfort (00:26:41) The paradox of embracing discomfort to facilitate growth and change in life.Practical Breathing Techniques (00:28:34) Introducing heart-focused breathing as a method to manage stress and improve emotional regulation.Breathwork and Its Benefits (00:29:54) Discusses the importance of breathwork for mental and emotional health, highlighting techniques like box breathing.Tapping Technique for Stress Relief (00:31:52) Explains how tapping acupressure points can significantly reduce anxiety and stress levels.Nature Walks to Combat Anxiety (00:33:13) Emphasizes the benefits of walking outside for mental health, particularly for shop owners.Creating a Positive Work Culture (00:34:16) Describes how to instill micro habits in organizations to promote gratitude and well-being.Managing Emotions Effectively (00:35:55) Discusses the importance of expressing emotions and regulating them through breath and physical activity.Curiosity About Personal Habits (00:38:47) Encourages listeners to investigate their habits for better mental and physical health.Personal Story of Resilience (00:40:34) Shares a personal story about overcoming struggles and the impact of family on personal growth.Offering Suppo

Want to unlock new opportunities for your auto repair shop? Learn how to tap into local organizations that are eager to help your business thrive, connect with valuable resources, and maximize community support.We'll explore the benefits of the Small Business Development Center (SBDC), leveraging Downtown Development Districts, and participating in programs like Goldman Sachs 10,000 Small Businesses. Plus, discover how to network with local government officials, secure grants, and enhance your shop's visibility and growth.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Tanchubajo Economic Development Foundation (TEDF) - https://www.tedf.org/Small Business Development Center (SBDC) - sba.gov/sbdcGoldman Sachs 10,000 Small Businesses (10KSB) - https://10ksbapply.com/The Idea Village in New Orleans - https://www.ideavillage.org/Show Notes with TimestampsIntroduction to the Episode (00:00:01) The hosts introduce the podcast and discuss the episode's focus on local organizations for business support.Tangible Economic Development Foundation (00:01:10) Brian shares his experience with TDF, emphasizing its role in supporting local businesses.Importance of Economic Development Foundations (00:02:27) Discussion on how these foundations help attract businesses and provide resources, particularly for small enterprises.Small Business Development Centers (SBDC) (00:04:15) Kim explains the role of SBDCs, offering assistance with business planning, funding, and market research.SBDC Resources and Classes (00:06:09) Overview of various resources available through SBDCs, including classes and networking opportunities for business owners.Finding Your Local SBDC (00:08:09) Advice on how to locate an SBDC and the value it brings to small business owners.Downtown Development Districts (00:09:15) Brian introduces Downtown Development Districts and their potential benefits for businesses in historic areas.Engagement with Downtown Development Districts (00:10:12) Discussion on the importance of local business involvement and awareness of district events and resources.Marketing Opportunities through Events (00:11:15) Encouragement to participate in local events to promote businesses, even if they seem unrelated to automotive repair.Goldman Sachs 10,000 Small Businesses Program (00:13:17) Brian explains the program's purpose, which is to provide small business owners with essential skills and resources.Experience with the 10K SB Program (00:15:35) Kim shares her perspective on the program, highlighting its benefits and the connections made among participants.Startup Accelerators (00:16:32) Discussion on startup accelerators that help new businesses grow quickly, including local examples.Local Government Support (00:18:01) Insights on the role of local government in supporting businesses and fostering a positive business environment.Getting Involved in the Community (00:19:48) Encouragement to engage with local organizations and share experiences to benefit the community.Chamber of Commerce Importance (00:22:50) Highlighting the chamber of commerce as a key connection to other business organizations in the community.Networking Benefits (00:23:56) Personal stories illustrating how networking and involvement in local organizations can create valuable connections.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We’ve got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their relevance to auto repair shops.Google Business Profile Explained (00:32:46) Overview of Google Business Profile as a mini website for businesses.Google Maps and Marketing (00:32:58) Discussion on how Google Maps displays search results and business profiles.Industry Changes and Terminology (00:33:38) Humorous take on the rapidly changing digital marketing landscape.Google Ads vs. Adwords (00:34:12) Clarification on the rebranding from Google Adwords to Google Ads.Wrap-up and Acknowledgments (00:34:26) Reflection on the lengthy discussion and appreciation for listener patience.Hurricane Reference (00:34:36) Light-hearted mention of dealing with unexpected challenges during recording.Sponsor Appreciation (00:35:05) Acknowledgment of RepairPal's support for the podcast.Listener Engagement Encouragement (00:35:25) Invitation for listeners to submit questions or topics for future episodes.Aftermarket Radio Network Mention (00:35:45) Promotion of other podcasts available on the aftermarket radio network.Closing Remarks (00:35:54) Final thoughts and encouragement to tune in next week.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Join Brian Walker in this thought-provoking episode of the Auto Repair Marketing Podcast as he delves into the controversial philosophy of "just say yes" in the auto repair industry. Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success. He shares real-life examples of missed opportunities, highlighting the importance of proper service advisor training and the need to always look for ways to turn a "no" into a positive response. Tune in to gain valuable insights on optimizing your shop's phone interactions and maximizing your marketing investments. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Episode 106: shopmarketingpros.com/106Empower Your Advisor : https://empoweryouradvisor.com/Episode 2: Brian's Euro shop : https://shopmarketingpros.com/kim-and-brian-tell-their-story/Episode 45: phone skills with Cecil Bullard: https://shopmarketingpros.com/ep-45-phone-skills-amplify-your-marketing-with-cecil-bullard/Show Notes with TimestampsIntroduction to "Just Say Yes" (00:00:10) Brian introduces the concept of "just say yes" in auto repair marketing.Philosophy Overview (00:01:18) Discussion on the philosophy of getting cars into shops, regardless of capacity or customer interest.The Divide in the Industry (00:02:12) Explains the polarizing nature of the "just say yes" philosophy among auto repair shops.Marketer's Perspective (00:02:12) Brian shares his insights as a marketer and the importance of customer engagement.Stressful Nature of Service Advisor Role (00:03:13) Highlights the stress faced by service advisors and its impact on customer interactions.Service Advisor Training Importance (00:04:20) Discusses the necessity of proper training for service advisors to improve customer retention.Examples of Missed Opportunities (00:05:17) Shares anecdotes illustrating how service advisors discourage potential customers.Case Study: Diesel Engine Inquiry (00:06:22) Describes a call where a service advisor prematurely dismissed a customer’s request.Flat Tire Assistance Example (00:07:24) Discusses a missed opportunity to create customer loyalty through service.Air Conditioning Inquiry Mismanagement (00:08:23) Highlights a situation where a service advisor refused service based on engine type.Timing Belt Refusal (00:09:24) Details a call where a service advisor rejected a customer based on vehicle age.RepairPal Sponsorship Mention (00:10:19) Introduces RepairPal as a resource for connecting shops with new customers.Frustration with Service Advisors (00:11:25) Expresses frustration over service advisors frequently telling potential customers "no."Misunderstanding Customer Needs (00:12:17) Discusses the importance of understanding customer queries beyond their initial questions.Radiator Inquiry Example (00:13:16) Describes a call where a service advisor failed to explore the customer's actual needs.Exhaust Repair Refusal (00:14:12) Shares an example of a service advisor not offering solutions for exhaust repairs.Training for Service Advisors (00:15:12) Importance of service advisor training and understanding good phone skills for effective customer engagement.Turning No into Yes Examples (00:16:23) Brian shares practical examples of converting customer inquiries from no to yes during phone interactions.The Philosophy of Saying Yes (00:17:23) Discussion on the positive implications of saying yes, while maintaining integrity and customer trust.Value of Marketing with Yes (00:18:23) Emphasizing that looking for ways to say yes enhances marketing effectiveness and customer satisfaction.Closing Remarks and Thank You (00:19:08) Brian thanks listeners and sponsors, encouraging engagement with the podcast and its content.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Join Kim, in this episode of the Auto Repair Marketing Podcast as she dives into the key responsibilities shop owners have when teaming up with professional marketers. From the importance of honesty to the need for regular communication and thinking like a marketer, Kim outlines seven essential points to enhance your partnership and boost your business. Discover how to lay a strong foundation for your marketing efforts and ensure your shop is ready for growth. Don't miss these valuable insights and tips!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Simon Sinek - Start with Why Ted Talk : https://www.youtube.com/watch?v=u4ZoJKF_VuAPodcast or Blog about “You’re Not Ready for Marketing” : https://shopmarketingpros.com/how-to-know-when-youre-not-ready-for-marketing/Show Notes with TimestampsIntroduction and Sponsor Acknowledgment (00:00:01) Kim Walker introduces herself and thanks the sponsors for supporting the podcast.Responsibilities of Shop Owners (00:01:21) Discussion on the responsibilities of shop owners in their relationship with professional marketers.Importance of Kickoff Meetings (00:02:26) Emphasis on the significance of kickoff meetings and thorough preparation for effective marketing.Honesty in Communication (00:04:49) The necessity for shop owners to be completely honest about their business situation with marketers.Monthly Meetings with Marketers (00:06:06) Highlighting the importance of regular monthly meetings to maintain effective communication and collaboration.Thinking Like a Marketer (00:09:26) Encouragement for shop owners to adopt a marketer's mindset to enhance communication and information sharing.Feedback and Transparency (00:13:31) The importance of providing feedback and being transparent about any dissatisfaction with marketing efforts.Kickoff Meeting Excitement (00:17:00) Shop owners feel inspired during kickoff meetings but often revert to old habits afterward.Importance of Deliverables (00:18:06) Shop owners must fulfill promises like taking photos and videos to support marketing efforts.Responsibility in Marketing (00:19:04) Shop owners need to actively participate in marketing strategies to ensure effective collaboration.Fixing Shop Issues Before Marketing (00:20:05) Address internal shop problems before hiring a marketer to avoid compounding issues.Review Audit and Improvement (00:21:28) Conduct a review audit to identify recurring customer complaints that need resolution.Avoid Mediocre Marketing (00:22:40) Ensure your shop is not mediocre before investing in marketing to maximize effectiveness.Engagement and Community Involvement (00:23:38) Active participation in the industry and community is crucial for successful marketing partnerships.Join the Auto Repair Marketing Community (00:25:59) Encouragement to join the Facebook group for automotive repair marketing discussions and resources.Request for Reviews (00:27:03) Hosts encourage listeners to subscribe, rate, and review the podcast to enhance visibility.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Welcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods. Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, creating engaging video content, and offering incentives.Brian also highlights the importance of personal health and well-being, emphasizing that a healthy business owner is crucial for a thriving business. Tune in for practical tips to help fill your bays and keep your business thriving.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Greg Buckley at Buckley's Auto Center : https://www.youtube.com/@BuckleysAutoCare/featuredCharlie's Foreign Carhttps://www.youtube.com/@fixingcarsRoyalty Auto Servicehttps://www.youtube.com/@theroyaltyautoserviceDave’s Auto Centerhttps://www.youtube.com/@DavesAutoCenterCentervilleHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Today, we're excited to have a special guest with us, Arun Kumar, the owner of Driven Auto Care. In this episode, we’ll explore Arun's unique approach to defining and measuring customer loyalty, creating positive first impressions, and the crucial role of communication and transparency in client retention. We'll also discuss the impact of personalized service, the importance of community engagement, and strategies for handling negative reviews. Plus, Arun will share his insights on emerging trends in customer loyalty and his top-tier advice for shop owners. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)We Are Driven Podcast - https://podcasts.apple.com/us/podcast/we-are-driven-podcast/id1669356544Driven Diary Youtube: https://www.youtube.com/@drivendiaryArun Coumar Linkedin Post: https://www.linkedin.com/posts/aruncoumar_there-are-11-automotive-shops-in-the-plaza-activity-7206990233949642753-xcVF?utm_source=share&utm_medium=member_desktopHow To Get In Touch With The GuestArun Coumar: https://www.linkedin.com/in/aruncoumar/ Show Notes1. Define Loyalty:How do you define loyalty in the context of your auto repair business?How do you measure customer loyalty at Driven Auto Care?2. First Impressions:Do you believe first impressions contribute to customer loyalty?Share some thoughts on how a repair shop can create a positive first impression.3. Communication and Transparency:Does communication and transparency play a role in retaining clients?What best practices do you believe in or promote to increase customer loyalty?4. Personalized Service:Do you believe personalized service impacts retention?How can shops implement personalized service?5. Business Operations and Rebranding:Discuss the rebranding and renovation efforts at Driven Auto Care.How have these efforts contributed to creating a loyal customer base?6. Technology and Tools:Does technology and the use of any specific tools/programs help you stay in touch with customers and get them back into the shop?Share any specific tools or programs you use at Driven Auto Care.7. Community Engagement:Talk about engaging in the community to build your reputation and a loyal customer base.What community involvement initiatives does Driven Auto Care participate in?8. Handling Negative Reviews:How do you feel the way a negative experience is handled can play into customer loyalty?Share any strategies or approaches you use to turn negative experiences into positive outcomes.9. Trends in Customer Loyalty:Do you foresee any trends emerging in customer loyalty and retention within the auto repair industry?What are you seeing in terms of customer expectations and behaviors?10. Biggest Lesson Learned:Share your biggest lesson learned in customer retention at Driven Auto Care.11. Top-Tier Advice:What’s your one top-tier piece of advice to help other shop owners build customer loyalty?How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Welcome to another episode of the Auto Repair Marketing Podcast, hosted by Brian and Kim Walker! Today, we have a very special guest, Michael Doherty, who was our exceptional service advisor at Peak Automotive in Apex, North Carolina. Michael has been a pivotal figure in our journey, and we are thrilled to share his insights on customer loyalty and retention. He’ll discuss his unique approach to building lasting client relationships and the importance of genuine care and transparency.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)WorldPac - https://www.wtitraining.com/Worldpac STX - https://automotivetrainingevents.com/event/stx/Traver Technologies: https://traverconnect.com/ShopWare - https://shop-ware.com/How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Customer loyalty programs are crucial for retaining clients in the auto repair industry. On the Auto Repair Marketing Podcast, hosts Brian and Kim Walker explore this topic with Joe Schindler and Jeff Rudnick. Joe, a shop owner, shares his experiences with loyalty programs, while Jeff from Pit Crew Marketing offers insights on how these programs can significantly benefit automotive shops. This discussion is part of their ongoing series on customer retention. They highlight how personalized rewards, first impressions, and community involvement can build stronger customer relationships, encouraging repeat business and long-term loyalty. These strategies significantly enhance customer satisfaction and drive business growth.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Pit Crew MarketingSchindler's GarageSchindler's Garage - see loyalty program postsHow To Get In Touch With The GuestJeff Rudnick: https://www.linkedin.com/in/jeff-rudnick-aa611831/Joe Schindler : https://www.facebook.com/schindlersgarageShow Notes with TimestampsThe introduction (00:00:03) Introduction of the podcast episode and the topic of customer loyalty programs.Jeff's background in Hawaii (00:01:03) Jeff's background in Hawaii and the discussion about his current location.Defining customer loyalty (00:04:19) Discussion on the definition of customer loyalty and how it is measured.Earning trust and loyalty (00:06:01) The importance of trust in earning customer loyalty and the significance of knowing the customer's intent.First impressions (00:12:00) The impact of the first impression on building customer loyalty and the significance of creating a welcoming environment.Last interaction and lagniappe (00:18:05) The importance of the last interaction with the customer and the concept of providing a little extra (lagniappe) to enhance the customer experience.Community involvement and charity events (00:20:34) The role of community involvement and charity events in creating customer loyalty and building relationships.These are the main topics covered in the podcast episode transcription segment, organized in chronological order with their respective timestamps.Community Involvement Charity (00:22:26) Shop owner's initiative to involve customers in community charity, raising funds and providing incentives for customers.Supporting Little League Teams (00:23:20) Discussion on sponsoring little league teams, the impact on the community, and the importance of community involvement.Seizing Opportunities (00:24:29) Encouragement to shop owners to seize opportunities, think creatively, and take advantage of moments for business growth.Solving Real Problems (00:25:44) Emphasizing the role of marketing in solving real challenges for small businesses and making their lives better.Involvement in the Community (00:27:31) Discussion on the importance of being involved in the community and creating a sense of belonging, impacting marketing positively.Connecting with Customers (00:28:36) Emphasizing the need to connect with customers in a meaningful way, beyond traditional loyalty programs, and the impact on advertising effectiveness.Fundraising Logistics (00:29:46) Exploring the logistics of fundraising, including tools, graphics, and collaboration with marketing companies for seamless integration.Using Rewards for Community Programs (00:36:29) Discussion on customers choosing to use rewards for community programs, the intrinsic value, and setting up guardrails for giving.Launching Shop Programs (00:41:39) The process of launching shop programs, integration with shop management systems, and activating accounts based on customer history.Service Advisor's Role (00:45:37) Reference to a previous episode discussing the service advisor's role in customer retention and the impact of the 1-to-1 service advisor-technician ratio.Joe's thoughtful gifting (00:46:31) Joe explains his thoughtful and considerate gifting strategies to connect with clients and nurture relationships.Partners with systems and processes (00:47:22) Joe emphasizes the importance of having partners with efficient systems and processes to ease the burden on business owners.Inexpensive customer gifts (00:48:37) Joe shares his inexpensive yet impactful gift ideas for customers, including hot chocolate mixers, cookies, and personalized items.Quality over quantity (00:51:20) Joe discusses the significance of giving high-quality, thoughtful gifts over cheap trinkets and the impact it has on customers.Building customer loyalty (00:53:17) Joe emphasizes the importance of little gestures and thoughtful gifts in building customer loyalty and creating a positive impact.Conclusion and contact information (00:54:02) The hosts express gratitude to the guests and provide their contact information for listeners to get in touch.How To Get In TouchGroup - Auto Repair Marketing

In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention. Part of a customer retention series, this conversation highlights the importance of tailored, one-on-one service advisor training. Key topics include the shop owner's role in setting expectations, the benefits of a one-to-one advisor-to-technician ratio, and common mistakes in advisor interactions. Rena emphasizes the need for clear communication, empathy, and consistent follow-up to build trust and enhance customer loyalty, ultimately driving better business outcomes.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Empower Your Advisor: empoweryouradvisor.comHow To Get In Touch With the GuestRena Rennebohm AAM : https://www.linkedin.com/in/rena-rennebohm-aam-49aa1835/Show Notes with TimestampsThe role of service advisors (00:00:10) Discussion on the importance of service advisors in customer retention and the start of the interview with Rena Greenbaum.Rena's journey into service advisor training (00:01:10) Rena's transition from being a service advisor to becoming a trainer and her approach to one-on-one training.The impact of shop owners' vision (00:04:53) The significance of communicating the shop's vision to service advisors and aligning it with customer expectations.Building trust and communication (00:08:28) The role of service advisors in building trust through clear communication and setting expectations with customers.Creating a raving fan experience (00:11:14) The importance of having a clear process and expectations for service advisors to create exceptional customer experiences.The technician's happiness (00:15:33) The impact of a supportive service advisor on a technician's thoroughness and customer communication.Creating a raving fan experience (00:16:42) The positive outcomes of taking time with customers and creating loyalty through thorough communication.Advisors' extra level of communication (00:17:03) The importance of personalized communication and setting expectations with customers to build a positive experience.RepairPal's mission (00:18:34) Promotion of RepairPal's mission to put trust back in auto repair and its benefits for shop owners.Building trust through communication (00:19:43) The impact of spending time with customers and building trust through clear communication and thoroughness.Understanding and confidence in car repair (00:21:28) The importance of explaining car repair in understandable terms and building confidence in customers.Communication methods and customer loyalty (00:22:22) The impact of communication methods on customer loyalty and the value of phone calls in building relationships.Coaching for shop owners (00:23:21) The role of coaching for shop owners in improving business and customer relationships.Improving advisor-shop owner relationships (00:27:33) The importance of shop owners setting up advisors for success and seeking coaching for business improvement.Advisors' role and responsibilities (00:29:03) The responsibility of shop owners to set up advisors for success and the importance of following processes and policies.Retention starts with communication (00:30:04) Discussion on the importance of clear communication and setting expectations for customer retention.Common service advisor challenges (00:31:07) Identifying common issues such as lack of empathy, rushed communication, and setting specific update times.The controversial "just say yes" approach (00:32:45) Debate on the idea of saying yes more often to customers and the missed opportunities of unnecessary nos.Transitioning from no to yes (00:34:33) Challenges of changing the approach from saying no to finding ways to say yes to customers' requests.Hiring service advisors (00:37:27) Qualities to look for in service advisors, the hiring process, and the importance of involving the existing staff in the hiring decision.Finding potential service advisors (00:40:43) Discussion on professions that translate well into service advisor roles, such as hospitality and hotel management.Final advice and contact information (00:41:04) Encouragement to consider adding more advisors and providing coaching or training, along with contact details for further inquiries.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

In this episode, Brian and Kim kick off a series on retention marketing, focusing on how auto repair shops can utilize Customer Relationship Management (CRM) systems to enhance customer loyalty and communication. They are joined by Greg Rainville from Steer and Chris Enright from Enright Automotive, who share their expertise and experiences.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)https://www.pendo.io/https://steercrm.com/ How To Get In Touch With The GuestGreg Rainville : https://www.linkedin.com/in/grainville/Chris Enright : https://www.linkedin.com/in/chris-enright-4674302ab/Show Notes with TimestampsThe introduction (00:00:01)Introducing the topic of retention marketing and the guests for the episode.Role of CRM in retention marketing (00:02:10)Exploring the role of CRM in retention marketing for auto repair shops and its unique aspects.Implementing CRM in the business (00:04:04)Reasons for implementing a CRM in the business and the benefits of CRM in customer communication and appointment reminders.Effectiveness of CRM in customer communication (00:05:50)Comparing traditional methods of customer communication with the capabilities of CRM and its effectiveness.Key features of CRM (00:08:50)Discussion on the essential features of CRM, including filtering, appointment reminders, and Google reviews.Impact of Google reviews and content (00:12:13)Exploring the impact of Google reviews on customer trust and the importance of customer content in reviews for driving more business.The importance of digital processes (00:14:51)Discussion on the impact of digital processes on customer experience and expectations.Challenges of traditional methods (00:15:21)Comparison of traditional handwritten methods with digital processes and the challenges faced by shops still using old methods.Resistance to change (00:16:31)Observations of resistance to digital inspections and modern CRM systems among some shop owners.Retention marketing (00:17:16)Importance of retention marketing and strategies to keep customers engaged and loyal.Effectiveness of customer outreach (00:18:49)Discussion on the frequency and methods for reaching out to customers to maintain brand loyalty.Benefits of RepairPal (00:20:52)Exploration of how RepairPal can introduce shops to new customers and build trust.Personalized messaging impact (00:21:16)Impact of personalized messages and the importance of keeping customer communication personal and local.Measuring CRM effectiveness (00:25:58)Methods and importance of measuring the effectiveness of CRM-driven marketing campaigns.Attribution and analytics (00:26:56)Importance of attribution reporting and analytics in evaluating the success of marketing campaigns.Testing and training (00:28:48)The significance of testing different messaging and the need for training to effectively utilize CRM tools.Training and Demo (00:29:42)Discussion on the training phase, using demos, and getting familiar with the CRM platform.Software and Subscription Fatigue (00:33:23)Addressing concerns about managing multiple software subscriptions and the importance of investing in a CRM.Implementing and Managing CRM (00:33:52)How CRM companies like Steer make it easier for people to implement and manage their software, including live support and user-friendly features.Benefits and Results of CRM Usage (00:35:16)Discussion on the benefits and results of using a CRM, including customer retention, tracking return on declined repairs, and scheduling efficiency.Future of CRMs (00:38:40)Insights into future CRM developments, including improvements in scheduling, voice over IP integration, and telematics for fleet vehicles.Utilizing CRM and Book Recommendation (00:42:11)Plans for further utilization of the CRM, including hiring someone to delve deeper into the data and analytics. Recommendation of the book "Buy Back Your Time."Over Texting and Campaign Mistakes (00:43:42)Chris discusses the mistakes made in over texting and not setting an end to campaigns, affecting results.Balancing Innovation and Issue Resolution (00:44:54)Greg raises the question of how CRM should balance innovation and addressing current technical issues and customer feedback.Feedback and Continuous Improvement (00:45:23)Greg emphasizes the importance of seeking feedback from shop owners and constantly improving the CRM based on customer input.Engagement with Software and Onboarding (00:47:42)Greg stresses the significance of investing time and effort in onboarding and continuously engaging with the CRM software.Commitment to Seeing Through Implementations (00:48:16)Kim discusses the human tendency to feel a sense of completion after signing up for a service, emphasizing the need for commitment to see through implementations.Contact Information for Guests (00:49:26)Greg provides contact information for those interested in learning

Want to create content that really connects with your audience? Learn how to identify what your customers need, personalize content from your shop, and tap into local community insights for better engagement.We'll share practical tips on using Canva, planning your content calendar, and driving more traffic to your website. Plus, discover strategies to promote your brand, enhance your shop's culture, and create SEO-friendly content.Don't miss out on this opportunity to transform your content strategy and see amazing results. Tune in now and start making content that truly connects!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask You Answer - https://marcussheridan.com/they-ask-you-answer/Show Notes with Timestamps[00:00] Introduction and SponsorIntroduction to the episodeMention of RepairPal as the sponsorOverview of the topic: Creating great content for automotive repair shops[02:00] Understanding Your AudienceImportance of knowing your audienceFocus on the needs and questions of the audience[04:30] Sources of Content IdeasUsing service advisors' and technicians' FAQsRecording questions for content ideas[07:00] Book Recommendation: "They Ask You Answer"Mention of Marcus Sheridan’s bookBenefits of reading the book for content ideas[09:45] Types of ContentVideos: Short and informativeBlogs: Detailed written contentSocial Media Posts: Engaging with the audience[13:30] Practical Tips for Content CreationUsing Canva for creating graphicsPlanning content in advanceRegular features like "Tech Talk Tuesdays"[17:00] Community InvolvementSharing content from local clubs, chambers of commerce, or community groupsHighlighting customer reviews[19:45] Company Culture and Team AchievementsImportance of showcasing company cultureHighlighting team achievements and events[23:00] Engaging with the CommunityJoining the Auto Repair Marketing Mastermind Facebook groupSharing ideas and successes within the community[26:00] ConclusionInvitation to email feedback and content ideasMention of other shows on the Aftermarket Radio NetworkEncouragement to tune in next weekHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

When looking to enhance your auto repair shop's visibility, promotional products can make a significant impact. In this episode, host Kim Walker welcomes Megan Romano, owner of Romano Promo. Megan shares her journey into the promotional products industry and underscores the importance of having a strategic plan for their use.She also highlights the benefits of working with local distributors for personalized service, the significance of diverse apparel options for team members, and the value of unique, high-quality promotional items. Join us as we explore how these strategies can elevate your business and strengthen community ties.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Romano Promo’s websiteRomano Promo's Automotive Shop - just for shops!How To Get In Touch With The GuestMegan Romano - https://www.linkedin.com/in/megan-romano-5a110228b/ Contact info: https://romanopromo.com/contact-usShow Notes with TimestampsIntroduction (00:00:11) Introducing the podcast and the topic of promotional products.Meeting at the Chamber (00:01:18) Discussion about meeting at the Chamber of Commerce and the importance of community involvement.Locally Owned Tangy Project (00:03:42) Discussion about the locally owned Tangy project during the COVID-19 pandemic and its impact.Megan's Background (00:08:50) Megan's background and how she got into promotional products.Promotional Products for Auto Repair Shops (00:15:51) Tips for independent automotive repair shops on using promotional products effectively.The importance of planning and knowing your audience (00:16:55) Emphasizing the need for planning, understanding the audience, and avoiding rushed decisions in marketing.Promoting trust in auto repair (00:17:45) Acknowledging RepairPal's mission to build trust in auto repair and the benefits of being part of their trusted network.Understanding the audience in marketing (00:18:45) Highlighting the significance of knowing the target audience, particularly focusing on female customers in the automotive repair industry.Quality over quantity in promotional products (00:20:32) Stressing the importance of investing in high-quality promotional products that reflect well on the brand, rather than opting for mass quantities of cheap items.Connecting emotionally through promotional products (00:27:36) Exploring the emotional impact of promotional products on both the shop owner's pride and the end user's connection and happiness.Benefits of using a local promotional product distributor (00:29:38) Explaining the advantages of working with a local distributor, including personalized service, expertise in product selection, and the ease of the process.Local promotional products (00:33:16) Discussing the benefits of working with local businesses and how to find them through the chamber of commerce.Importance of samples (00:37:14) Emphasizing the value of requesting and utilizing product samples before making a purchase.Understanding setup fees (00:39:17) Explaining the purpose and occurrence of setup fees for specific product artwork and decoration methods.Additional fees and artwork requirements (00:42:25) Detailing additional fees such as PMS match fees and discussing the need for vector artwork for printing.Innovative promotional products (00:44:36) Encouraging the use of unique materials and designs for promotional products to stand out from the competition.Final tips and online resources (00:48:05) Offering advice on selecting useful, interactive, and quality products, and providing information on accessing their online shop for automotive products.The smp closet (00:49:22) Discussion on providing budget for team members to choose conference attire, emphasizing individual preferences.Customized Apparel (00:49:41) Importance of offering varied apparel options for team members to feel comfortable, confident, and represent the company well.Local Community Connection (00:51:21) Expressing gratitude for connecting with the local community through the guest's presence on the podcast and acknowledging listeners' support.Podcast Conclusion (00:52:27) Closing remarks, promoting the podcast, and encouraging feedback and engagement from the audience.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

When choosing a marketing company to market your auto repair shop you may find yourself deciding between a local marketer in your hometown or an auto repair marketing specialist whose office is halfway across the country.Which one should you choose? There’s no wrong answer. But as agency owners who used to be local generalist marketers and now specialize, we know both sides of the coin. Today we’re going to give you an unbiased look at what factors you should be using in the decision-making process.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer - https://marcussheridan.com/they-ask-you-answer/Show Notes with TimestampsMeeting face to face and building relationships (00:12:20) The importance of in-person meetings and building strong relationships with the marketing company.Pandemic's impact on remote meetings (00:13:15) The shift to remote meetings due to the pandemic and the realization that effective communication can still be achieved from afar.Benefits of in-person interaction (00:14:21) The advantages of in-person meetings, including the ability to connect on a personal level and fully understand the products or services offered.Meeting Preferences (00:14:26) Discussion on the shift from in-person to virtual meetings and the impact on relationships.Industry Knowledge (00:19:30) The importance of understanding industry-specific acronyms, terminology, and business practices for effective marketing.Local Knowledge (00:25:54) The significance of understanding local events, culture, and geographic factors for targeted marketing strategies.Specialist vs. Generalist Agency (00:25:45) Comparison between the expertise of a specialist agency and the adaptability of a generalist agency in marketing.Local vs Specialist Agencies (00:29:23) Discussion about the advantages of local agencies and specialist agencies in terms of knowledge and time investment.Overall Results (00:30:09) Comparison of overall results between generalist agencies and specialist agencies, focusing on the knowledge and experience in a specific industry.Case Studies (00:31:48) Case studies and examples of how local knowledge and specialty agencies can impact marketing results, with specific examples from the automotive and HVAC industries.Facebook Group Invitation (00:41:10) Invitation to join the Auto Repair Marketing Mastermind Facebook group, emphasizing its active and informative nature.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

When it comes to marketing there’s an order to things. You want to build on a solid foundation. You shouldn’t just focus on the marketing tactics you are most interested in, but rather what is most important to the business’ survival first, then long-term growth, and then thriving as an empire.It’s not so different from the basic needs of a human, and that’s the comparison we’re making today. So listen in to hear an interesting take on how you can use Maslow’s Hierarchy of Needs to determine what you should be doing in your marketing based on the current position of your business.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Blog: Walker’s Hierarchy or Marketing NeedsShow Notes with TimestampsWalker's Hierarchy of Marketing Needs (00:00:10) Brian introduces the topic and mentions the episode's main focus.Introduction to Maslow's Hierarchy of Needs (00:00:52) Kim expresses skepticism about relating Maslow's hierarchy to marketing.Matt Fangio's Influence (00:02:30) Brian credits Matt Fangio for the idea and discusses his intelligence.Understanding Maslow's Hierarchy (00:03:40) Kim expresses initial skepticism, and Brian explains the need for thorough research.Value of Maslow's Hierarchy in Marketing (00:06:21) Brian realizes the practical value of Maslow's hierarchy for evaluating marketing strategies.Comparison of Basic Business Needs to Maslow's Hierarchy (00:09:27) Brian compares basic business needs to Maslow's hierarchy of needs.Importance of Google Business Profile (00:11:59) Brian emphasizes the importance of a Google Business Profile for any business.Website as Marketing Hub (00:13:11) Brian discusses the significance of a website as the central hub for marketing efforts.Building Your Brand (00:15:04) Discusses the importance of building an email and texting list, creating a separate podcast, and the significance of having a website.DIY Website Building (00:16:00) Emphasizes the option to build a website using platforms like Wix or Squarespace, and the importance of eventually investing in a professional website.Social Media Pages (00:16:33) Discusses the importance of creating and regularly posting on social media pages, and the role they play in building trust and familiarity with potential customers.Safety and Security (00:18:53) Relates Maslow's theory of personal security to the importance of reputation in business, and introduces the topics of reviews, content marketing, and search engine optimization.Reputation and Reviews (00:20:25) Discusses the significance of good reviews in establishing trust and reputation, and the role of CRM systems in managing reviews.Content Marketing (00:23:36) Emphasizes the importance of businesses being media companies first and creating content to establish trust and thought leadership.Search Engine Optimization (00:27:00) Explains the importance of being found online through SEO and Google Ads, and how these strategies contribute to driving business to the shop.Issues with Marketing (00:29:17) Discussion about not being overwhelmed by marketing tasks and taking it step by step.Importance of Networking (00:30:03) Emphasis on the significance of networking and building relationships in business.Chambers of Commerce and BNI (00:35:47) Explanation of the benefits of being involved in chambers of commerce and BNI for business networking.Moving from Good to Great (00:42:04) Highlighting the transition from being a good shop to a top-tier shop through self-fulfillment and self-actualization.The fourth level: Brand building (00:43:58) Discusses the uniqueness of a shop, brand building, and the importance of being recognized and respected.Advanced digital marketing strategies (00:50:32) Explains the importance of understanding the client and brand, and how advanced targeting and marketing can be achieved.Community involvement and impact (00:52:23) Emphasizes the significance of community involvement, sponsoring events, and creating solutions within the community.Cultural impact and shop culture (00:55:23) Discusses the positive impact of the shop culture and its connection to pop culture, reflecting a deep and positive influence.Self-actualization and fulfillment (00:56:23) Explores reaching one's full potential, achieving self-fulfillment, and making a positive impact without solely relying on wealth.Self-Actualization and Thought Leadership (00:58:40) Discussion about thought leadership, educating clients, and hosting technical trainings.Community Impact and Strategic Partnerships (00:59:50) Exploring the impact on the community, hosting events, and forming strategic partnerships.Becoming an Integral Part of the Community (01:01:17) Examples of local businesses making a significant impact in their community.The Importance of Marketing Alignment (01:03:22) The significance of aligning marketing efforts with the business's stage and goals.Netwo

In episode 100 of The Auto Repair Marketing Podcast, we invite Tony Mercury from AutoShop Solutions, Carrie-Lynn Rodenberg from Turnkey Marketing, Connor Tracy from Kukui, and Kelsey Outram from Lift Auto Repair Marketing to join us for a meeting of the marketing minds. We talk about where marketing has been, where it’s going, and drop lots of useful knowledge bombs for shop owners to implement in their marketing!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Tony Mercury, Autoshop Solutions - https://autoshopsolutions.com/ Carrie-Lynn Rodenburg, Turnkey Marketing - https://www.turnkeyautomarketing.com/ Connor Tracy, Kukui - https://www.kukui.com/ Kelsey Outram, Lift Auto Repair Marketing - https://liftautorepairmarketing.com/ Brian & Kim Walker, Shop Marketing Pros - https://shopmarketingpros.com/ How To Get In Touch With the guestTony Mercury - https://www.linkedin.com/in/tony-mercury-759061b/Connor Tracy - https://www.linkedin.com/in/connor-tracy-005a5663/Carrie-Lynn Rodenburg - https://www.turnkeyautomarketing.com/contact-us/Kelsey Outram - https://www.linkedin.com/in/kelseyoutram/Show Notes with TimestampsThe introduction (00:00:01) Introduction of the episode, sponsors, and special guests.Discussing the future of marketing (00:01:17) Conversation about the future of marketing and the gathering of various marketers in the industry.The significance of change in marketing (00:03:43) Discussion on the significant changes in marketing for auto repair shops over the last decade.Common mistakes in marketing for auto repair shops (00:05:31) Addressing common mistakes made by auto repair shop owners in their marketing efforts.Challenges in communication and handoff from marketing to sales (00:07:19) Challenges and issues related to communication and handoff from marketing to sales within auto repair shops.Role of AI and automation in marketing (00:10:08) Exploring the role of AI and automation in the future of marketing for auto repair shops.AI in Marketing (00:14:07) AI's role in targeting audiences and delivering custom messages through different platforms.Emerging Technologies for Auto Repair (00:15:10) Shift from web dominance to direct-to-consumer strategies, including online scheduling and live scheduling.Google's Monetization and Direct-to-Consumer Shift (00:16:11) Google's efforts to monetize and sidestep web-based processes, leading to a shift in consumer behavior.Omnichannel Interactions and Augmented Reality (00:18:21) Discussion on changing consumer interactions and potential future use of augmented reality in marketing and repair processes.Telematics and Data Privacy Concerns (00:20:42) The use of telematics in remote diagnostics and the impact of data privacy concerns on the industry.Marketing Differentiation and Community Involvement (00:24:38) Strategies for auto repair shops to differentiate themselves through customer-centric marketing and community involvement.Humanizing the Auto Repair Experience (00:28:02) The importance of humanizing the auto repair experience and leveraging social media for personal connections with customers.Humanized Touches and Great Reviews (00:29:00) Discussion on the importance of humanized touches and leveraging great reviews for marketing.Overthinking Marketing and Human Connection (00:30:10) Emphasizing the simplicity of marketing as human connection and the need for shop owners to connect with their community.Defining Unique Service Propositions (00:31:41) Highlighting the importance of defining what makes auto repair shops unique and understanding their unique service propositions for effective marketing.Underrated Marketing Tactic: Customer Testimonial Videos (00:33:05) Advocating for the use of customer testimonial videos as an underrated marketing tactic for auto repair shops.Consistency and Patience in Marketing (00:34:24) Emphasizing the significance of consistency and patience in marketing strategies for long-term success.Personal Touch and Overrated Word of Mouth Marketing (00:37:51) Discussion on the value of personal touch in marketing and the overreliance on word of mouth marketing.Measuring Results and Importance of Personalized Communication (00:35:20) Highlighting the importance of measuring marketing results and the impact of personalized communication, such as picking up the phone to connect with customers.Diversifying Marketing and Embracing Change (00:40:45) Encouraging shop owners to diversify their marketing efforts and embrace change for continuous growth and success.The importance of industry collaboration (00:43:09) The value of industry collaboration and the passion for helping the industry.Customer-centric marketing strategy (00:43:43) The importance of understanding and connecting with customers' needs and interests in marketing.Taking action and being patient in marketing (00:44:4

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.Show Notes My Facebook Ads are showing to people way outside of my service area (not set up right)My social media doesn’t seem to be providing a return on investment (Junk smm)I never see my Google Ads when I search for my business (low budget)I don’t show up in the Map Pack when I search for auto repair near me, and I’m searching while I’m in my business (connected to wifi)My website is too slow (pictures too big or cheap hosting)My website doesn’t come up when people search for mechanic near me (stock content)I get lots of leads but they don’t turn into customers (Your SA sucks)My marketing looks like every other shop’s marketing (are you talking to your marketers?)The shop is slow. It’s time to turn our marketing back on. (never stop marketing)How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.Show Notes Reasons Google will suspend your GBPAdding Keywords to Your Business NameUsing PO boxes or virtual office addressesUsing your home address for a service area business - mobile mechanicsMaking major changes to your information - name, address, phone numberAdding Reviews - Talk about RV Masters Recent experienceSpam ReviewsTwo businesses sharing an address - same with phone numberA competitor reported you Dandy Review Removal: Negative review removal using AIThey had to rebrand from ReviewVio because of all the negative reviews and complaints that they received. They over charge and under deliver.It is a 12 month contract - not monthlyWriter’s Hand: WriterHand.com's Review Generator AI employs state-of-the-art natural language processing algorithms to produce high-quality reviews in a matter of seconds. The tool is designed to cater to the needs of both individual writers and businesses seeking to enhance their online presence. By simply inputting a few key details about a product, service, or experience, users can obtain well-crafted reviews that reflect a genuine customer's perspective.Embed Social: Use AI tools to help you collect more reviews, reply to reviews faster and make your reviews widget designs.New AI Optimization services: Boost Ninja: Speak on Accurate Automotive GBP Listing being suspended after adding this company to their listing - Supposed to be a Google Maps ranking system by boosting local rankings by targeting top keywords and AI Optimization to your Google listingProblem is when you talk to client’s who have hired companies like this and ask what they are actually doing - the answer is the same: “I have know idea”How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Can Marketing "Even Out" The Workload?Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes We often hear people say their marketing should “even out the workload,” but can it do that?There are peaks and valleys throughout the year. That’s just life.It’s hard to market to make a specific time busyMarketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as muchSCHEDULING can even out the workload, or fill in the slow timesScheduling long-time clients for the slow timesScheduling the next visit like a dentist doesCan you do time specific campaigns? State fair campaignBack-to-school campaignPre-trip inspections before summer and the holidaysHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards

Not shownotes.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)

At VISION 2024, Kim taught a class on customer loyalty. It was incredibly well received and we’ve decided to bring a conversation here in podcast form where she touches on a critical piece of business: creating loyal customers. Listen in for tips, strategies, and just real-talk!Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Show Notes with TimestampsLoyalty: strong feeling of support or allegianceWhat that means to me. Companies I am loyal to: Bear Mountain Bakery, Holtz Leather, The Basketry, SmallwoodsSimon Sinek’s Ted Talk “Start with Why”: Your purpose, Your cause, Your beliefsWe are lonelier & more apart than ever beforeMaslow’s Hierarchy of NeedsOur Core ValuesWe have an intense desire to feel a sense of belonging - even more with digital communication.Unreasonable Hospitality by Will Guidara - Episode 89: https://autorepairmarketing.captivate.fm/episode/089Create Loyalty by: Being thoughtful and intentional with all you do. Understanding the difference between service + hospitality. Service is black and white. Hospitality is full color.Having authentic connection: Southwest Airlines - the heart, Ciro - my Italian driver, 1st Phorm, Eleven Madison Park Restaurant’s hot dog story, Bear Mountain Bakery, The Basketry, Holtz Leather, Smallwoods. Knowing your clients, understanding them, being present, listening, and being considerate and generous (read the book: Gift*ology). Being a trusted resource.VISION’s speaker: Scott Stratten, said, “If you want to worry about the bottom line, you’ve got to focus on the front line.” (To obsess about how your customers feel, you must obsess about how your employees feel.Customer loyalty comes after employee loyaltyHow are you taking care of your team? Daily Stand-Up (gratitude and top priority) + a checkin/awareness for me.Team Outings. Letters/notes/recognitions. Mentoring. Schedule emails/slack messages/textsToo many companies leave the human behind. We live in a world where we have an opportunity - responsibility - to make magic in a world that is desperate for it. When you make magic you add to the layers of loyalty being created.Make this part of how you do business. A process. A time, place, a procedure/reminder. How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards

Top tier shops want to have personalized marketing but often don’t know how to take the photo from their camera roll and convert it into a graphic for social media that’s pleasant and professional. In this episode, Kim Walker shares top tips from the pros on how to efficiently and effectively use the widely popular tool Canva for creating eye catching graphics.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes Canva: what it is, why you need it, how to find it, who uses itApril 2, 2024 at 12pm in our FB GroupKeep it simple. Less is more.Be consistent! Maintain branding: company colors, fonts, logos, tone.Keep your posts personal! Use YOUR own photos. Create the “brand kit” in Canva. A place to store your logo, select the fonts, colors. Stay organized. Create folders. Save your designs in calendar order to make scheduling more efficient. (Be sure to lock designs so moving things around is easier). Use grid-view to get a birds-eye view and ensure branding consistency and that your designs are pleasing to the eyeUse moving elements and animations to help create eye-catching graphics.Use templates for things like birthdays, anniversaries, and hiring to save time. Create a few for each to keep them interesting.Explore and don’t be afraid of Canva’s AI like Magic Media to create fun new photos and videosCreate a “Mood Board”  - a collection of images, textures, typography, color palettes and description words - or an ‘inspiration board’ to help when the ideas are just not there. Canva Design SchoolHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Mike Ragsdale is the founder of the 30a Company, and he has an incredible story of being called out by his kids when they got tired of hearing him talk about his dream life without ever pursuing it. This is an incredibly inspiring episode that may result in you exploring how you can create a life you don’t need to escape from.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

One of the most misunderstood types of marketing is geofencing. People often don’t know what it is, but they know they want it. It’s new, it’s sexy, it’s cool. But what is it? And will it work for an auto repair shop? Join Brian as he interviews Mary Ann Pruitt from Mosaic.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

This week on the ARM Podcast Brian talks about why stock website content doesn’t work. In this episode you’ll learn what he means by stock content, why it doesn’t work, whether or not it hurts you to have stock content on your website, and how to tell if you have it on your website.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsWhat is stock content?Stock content is duplicate contentStock content is generic contentDoes stock content help?How do you know if your website has stock content?How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

In this episode, Kim reviews the book “Unreasonable Hospitality” and talks about ways you can become so good at customer service and making your customers feel special, that the world would consider it unreasonable. This has quickly become one of Kim’s favorite books. Listen in to learn why and to get some ideas on how you can provide unreasonable hospitality to your clients in your auto repair shop.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsKim’s Tips:Go with a plan - know who you want to meet. Pre-schedule these meetings. Promote that you are there! Use the event/conference app! Schedule your post-conference debriefing meeting.Create a post-conference action planSee our Conference Planning Checklist!Brian’s Tips1 - Register early and be strategic about the classes you take - stay at the hotel2 - Establish a bedtime with a no-excuses policy3 - Choose your team’s classes and make them teach it when they get back4 - Visit the vendors - know/like/trust them - they subsidize your attendance5 - Come with FriendsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Get to know Darrin Barney, the family man, Jeep Enthusiast, multi-business owner, and friend to many. Take away some helpful tips, but a ton of inspiration from the owner of Barney Brothers Off Road and Repair and Elite Worldwide.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow NotesOutdoor Adventures and Family Culture (00:00:53) The hosts and guest discuss their shared experiences in outdoor activities, particularly off-roading, and the impact of family culture on their businesses. Off-Roading and Team Building (00:01:35) The conversation shifts to the off-roading event where the hosts joined the guest's team, emphasizing the importance of getting out of the business environment to learn about people.Influence of Family Culture (00:02:24) The guest shares how his family's love for outdoor activities and off-roading has been integrated into their family culture, influencing their children's upbringing.Early Off-Roading Experiences (00:04:33) The guest reminisces about his early experiences with off-roading, starting with his father's 1946 Willys and how it shaped his passion for the activity.Off-Roading Environments (00:06:28) Discussion about the diverse off-roading environments, including the challenges of mud and the beauty of the landscapes where they engage in off-roading activities.Shared Love for Off-Roading Locations (00:08:44) The hosts express their admiration for a favorite off-roading location and share a personal anecdote about their experiences there.First Jobs and Passion for Customer Service (00:10:39) The guest shares his first paying jobs, including building tennis courts and managing a western wear store, emphasizing his passion for customer service and making a difference in people's lives.Barn Brothers Offroad (00:12:31) Darrin shares the story of how Barn Brothers Offroad came to be and the challenges they faced.Learning from Bob and Kim (00:13:21) Darrin talks about the valuable lessons he learned from the owners of Fort Collins 4x4, Bob and Kim, and the importance of connecting with customers.Starting the Business (00:14:07) Darrin discusses the initial challenges and the support from his family in starting the business.Growing the Business (00:16:13) Darrin reflects on the growth of the business, the need for coaching, and the impact of learning from mistakes.RepairPal Sponsorship (00:17:25) A discussion about RepairPal and its benefits for auto repair shops.Challenges of Owning a Specialty Shop (00:19:20) Darrin shares insights into the challenges of owning a specialty shop and the importance of being prepared for daily uncertainties.Recruiting Specialized Technicians (00:23:12) The conversation shifts to recruiting specialized technicians and the diverse range of tasks they may encounter.Specialty Shop Marketing (00:24:34) Discussion on marketing strategies for specialty auto repair shops and the importance of showcasing fun activities.Understanding Your Customer (00:25:00) Emphasizing the need to understand the customer's expectations and interests in marketing a specialty shop.Customer Excitement (00:26:33) Highlighting the difference in customer excitement between traditional auto repair and specialty off-road services.Off-Roading Adventures (00:27:07) The rewarding experience of participating in off-roading activities and the joy of helping customers achieve the unexpected.Passion for Coaching (00:30:33) The speaker's passion for coaching and the impact of coaching on their life and business.Freedom and Coaching (00:32:47) The speaker's goal to provide freedom and guidance to shop owners through coaching, based on personal experiences.Impact of Coaching (00:33:46) The transformative impact of coaching on business and personal life, emphasizing the need for guidance and direction.Coaching Success (00:34:56) The speaker's realization of the benefits of following coaching advice and the positive impact on their business.Family Impact and Business Vision (00:35:53) Discussion on the residual impact of family experiences on work ethic and empathy in business.Coaching and Mentorship (00:37:06) The importance of mentorship and coaching in preventing business struggles and handling tough situations.Expanding Coaching Services (00:39:01) Elite Worldwide's ability to assist boat repair shops and other non-standard automotive repair businesses.Speed Round with Darrin Barney (00:39:20) Quick-fire questions and answers on personal preferences and interests.Favorite Book and Music Passion (00:40:12) Discussion on a favorite book and the passion for music and recording.Contact Information and Farewell (00:41:19) How to reach out to Darrin Barney and closing remarks on the podcast episode.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Qu

Our first auto repair shop was named “Behind the Star.” That may make you want to stop listening right now as we clearly had no idea what we were doing. But if we learn from our mistakes, we have a more comprehensive education than most! Through the years as we’ve worked with many different clients, we’ve seen just about every problem a business could have with a name. In this episode, we share some things you’ll want to think about when naming an auto repair shop.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes Naming Your Auto Repair Shop (00:00:10) Discussion about the importance and considerations when naming an auto repair shop.The Story of Naming Their Shop (00:03:14) Personal anecdote about the process of naming their auto repair shop and the challenges they faced.Putting a Particular Service in the Name (00:08:00) Advice on the potential pitfalls of including a specific service in the name of an auto repair shop.Using Street Names in Business Name (00:11:52) Considerations and examples of using street names in the business name, including potential challenges.Using Your Name in the Business (00:13:58) Discussion about the implications of using personal names in the business name and potential future challenges.Confusing Names and Search Engines (00:15:01) Using names that confuse search engines and examples of real-world consequences.Creative Naming and Spelling (00:16:14) The pitfalls of overly creative or misspelled business names and their impact on searchability.Spelling and Pronunciation (00:18:18) The challenges of hard-to-spell or hard-to-pronounce names, with specific examples from Louisiana.Domain Name Considerations (00:20:27) Tips for choosing a domain name, including avoiding confusion and competitor-related issues.Competitor Domain Names (00:24:26) The importance of checking closely related domain names to avoid confusion with competitors.Final Remarks and Contact Information (00:25:30) Summarizing the naming considerations and promoting engagement with the podcast and sponsor.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

One topic we rarely talk about is radio, yet we have a story of very successfully using radio advertising to market our own auto repair shop. Radio was different back then, but our strategy can still work, and the idea works across all mediums. We hope you’ll listen in to the story of Jack Boston, Bill LuMaye, and Peak Automotive.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow NotesThe beginning of radio advertising (00:00:01) Discussion about the emotional story and effectiveness of radio advertising, its cost, and tracking difficulties.Evolution of radio options (00:01:21) Comparison of traditional AM and FM radio with newer options like Sirius XM, Pandora, Spotify, and podcasts.Getting into radio advertising (00:03:20) The story of how a customer, Jack Boston, influenced the hosts to start radio advertising and the initial challenges.Selecting the right radio station (00:05:57) The importance of choosing the right radio station based on listener demographics and the impact of the chosen station on the audience.Transition to a new radio host (00:07:26) The unexpected transition from Jack Boston to Bill Lemay due to health issues, and the process of involving the new host in advertising.The impact of live endorsements (00:13:11) The effectiveness of live endorsements over pre-recorded ads, the influence of creative freedom, and the authenticity of the message.The importance of asking clients (00:14:29) Discussion on the significance of asking clients about their listening habits to tailor marketing strategies.Advertising on satellite radio (00:15:17) Exploration of advertising opportunities on satellite radio and the potential for targeted local advertisements.Tracking radio advertising effectiveness (00:16:28) Insight into tracking the effectiveness of radio advertising through dedicated URLs and phone numbersThe impactful gift from a client (00:18:30) A heartwarming story about a client's gift and its impact during a challenging time.Closing remarks and sponsorship acknowledgment (00:19:27) Acknowledgment of the sponsor and closing remarks, encouraging listeners to engage with the podcast and its hosts.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

In a world where so many great lessons come from failing, people are afraid of failure. We see this a lot, especially when it comes to marketing. Every time you learn something that doesn’t work, it puts you closer to finding something that does. So why do people give up on marketing so early and build belief systems that certain types of marketing “don’t work” when the evidence points to the contrary? That’s what we talk about in this episode of The Auto Repair Marketing Podcast.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes The Aftermarket Radio Network (00:00:01) Introduction to the podcast episode and hosts' welcome.Talking about Failing Forward (00:00:41) Discussion about the concept of "failing forward" and its importance in learning and growth.Fear of Failure (00:02:16) Exploring the fear of failure and its impact on business decisions and actions.Financial Impact of Failing (00:02:56) Highlighting the financial challenges and impact of failure, including personal experiences.Adapting to Failure (00:04:43) Emphasizing the importance of adapting and learning from failures to become better.Marketing and Fear of Failure (00:05:53) Addressing the fear of failure in marketing and its implications for business growth.Marketing Strategies and Failure (00:07:53) Discussing the significance of failure in marketing and its role in building a successful business.Google Ads Failure (00:11:01) Sharing a specific failure related to Google Ads and its impact on marketing efforts.Diagnosing Marketing (00:13:45) Explains the analogy between diagnosing a car and diagnosing marketing issues, focusing on the importance of using the right keywords in Google Ads. Learning from Failure (00:15:42) Discusses the failure in the ad campaign, the learning process, and the importance of taking responsibility for mistakes. Marketing Adjustments (00:16:42) Highlights the significance of making small adjustments in marketing strategies and provides examples of how minor changes can impact results. Balancing Risk and Innovation (00:22:07) Emphasizes the need to balance risk with innovation and the importance of having foundational marketing strategies in place before adopting new techniques.Celebrating Success Stories (00:25:02) Acknowledges and celebrates the success of shop owners who have effectively implemented marketing strategies discussed in the podcast.Engaging with the Audience (00:27:22) Encourages listeners to share their marketing experiences and struggles, offering to provide guidance and create content based on their questions. Cultivating a Growth Mindset (00:20:17) Encourages a growth mindset and discusses the impact of beliefs on the success of marketing efforts.Sponsorship acknowledgment (00:28:00) Acknowledgment of RepairPal's sponsorship and a thank you to the listeners. Promotion of upcoming episodes (00:28:14) Encouragement to listen in next week and a promotion of other podcasts on the aftermarket radio network.Closing remarks (00:28:20) Closing remarks from the host, encouraging feedback and interaction with the podcast.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

In this episode, Kim and Brian talk about the conferences and other events they will be attending and teaching at in 2024. These conferences are great opportunities to network with other shop owners and auto repair professionals, as well as “sharpening the saw” and become a better business person.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes The aftermarket radio network (00:00:01) Introduction to the episode and discussion about upcoming automotive industry conferences and events.Pros on the road 2024 (00:00:10) Discussion about the Pros on the Road 2024 event and the importance of attending automotive industry conferences.Sponsorship acknowledgment (00:00:21) Acknowledgment of the sponsors of the podcast and their importance in supporting the podcast.Recap of 2023 conferences (00:01:03) Discussion about the conferences attended in 2023 and the plan for attending conferences in the current year.Conferences and classes schedule (00:02:00) Listing the conferences and events planned for the year and the classes to be taught at these events.Fly with the Eagles event (00:03:53) Details about the Fly with the Eagles event in Dallas, including the topics to be discussed.Vision conference (00:04:13) Discussion about the Vision conference, the classes to be taught, and the importance of attending.MARS conference (00:05:20) Information about the MARS conference and the class on driving car count to be taught.World Pack Advanced Car Quest (00:05:46) Details about the World Pack Advanced Car Quest conference and its significance.Tools by RSP event (00:06:52) Information about the Tools by RSP event in Pennsylvania.AST conference (00:06:59) Discussion about the AST conference in September.Classes and workshops details (00:09:09) Details about the specific topics and classes to be taught at various conferences and events.Extended video workshop (00:13:28) Information about the extended video workshop to be conducted at a specific location and the unique aspects of the workshop.Creating Loyal Customers (00:15:45) Discussion about a class on making customers feel special and loyal.Working with Marketing Partners (00:16:21) Explanation of a class on collaborating with marketing companies for better results.Identifying Your Ideal Customer (00:17:35) Teaching a class on understanding and targeting the ideal customer for automotive repair shops.Facebook Marketing for Auto Shops (00:18:34) Introduction of a new class on Facebook marketing for auto repair shops.The Powerful Duo: Ads and SEO (00:19:13) Discussion about a class on the importance of ads and SEO in marketing for automotive businesses.Hiring Advantage and Video Advantage (00:20:17) Information about classes on hiring tactics and the use of video for marketing.Attracting Technicians Through Marketing (00:21:41) Announcement of a webinar-style class on attracting technicians through marketing.Upcoming Conferences and Events (00:22:23) Discussion about future industry events and conferences, including changes in schedule.Connecting with the Audience (00:23:09) Encouragement for the audience to share their conference plans and connect with the speakers. Podcast Sponsorship and Closing (00:24:02) Acknowledgment of the podcast sponsor and closing remarks.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

As we approach the end of the year there have been many discussions and questions about annual marketing planning. In this episode, Kim chats with shop owners Matt Wagg and LauraLee Schmidt about their successful planning and execution of their shop’s annual marketing planning. We dissect what’s needed to prepare to plan, how to plan, and how to monitor and adjust. Show Notes with TimestampsAnnual Marketing Planning (00:00:10) Discussion about the importance of annual marketing planning for auto repair shops and the introduction of the podcast episode.Realization of the Need for Marketing Planning (00:01:26) Explanation of how shop owners, Laura Lee Schmidt and Matt Wagg, realized the need for annual marketing planning and the challenges faced.Experience with Marketing Planning (00:02:30) Conversation about the experiences of shop owners Laura Lee Schmidt and Matt Wagg in implementing annual marketing planning for their respective businesses.Business Growth and Marketing Planning (00:05:24) Matt Wagg's experience in starting a new business and the role of marketing planning in business growth.Corporate Experience and Marketing Planning (00:08:08) Laura Lee Schmidt's experience in corporate marketing planning and its adaptation to small independent businesses.Budgeting for Marketing (00:11:31) Discussion about budgeting for marketing, including reverse engineering, tracking returns, and the percentage of sales used for marketing..TV Commercials Tracking (00:13:45) Discussion on tracking ROI for TV commercials and direct mail using specific codes and QR codes.Budget Planning (00:14:11) Shop owners discussing their marketing budget planning, starting at 5% and aiming for a 7 to 8% increase.Marketing Budget Range (00:14:43) Exploring the range of marketing budget percentages, from 5% to 15%, for maintaining growth or aggressive expansion.Identifying Slow Times (00:15:25) Strategies for adjusting marketing budget during slow times and the impact of local events on business.May Sales Dip (00:18:17) Discovering the influence of graduation parties on May sales and adjusting marketing strategies to counter the dip.Event Marketing Success (00:20:26) A successful event marketing strategy during a historically slow month, leading to increased business.Intentional Marketing Planning (00:22:51) Importance of dedicating time to marketing planning and the need for forethought in shop owners' marketing strategies.Diagnosing Slow Times (00:23:50) Changing the mindset to diagnose and plan for slow times, emphasizing the need for intentional planning and measurement.Analyzing Monthly Performance (00:26:03) Discussion about tracking and comparing monthly performance to inform proactive marketing planning.Tools for Marketing Planning (00:27:22) Laura Lee shares her spreadsheet tool for budgeting and tracking marketing expenses.Marketing Tracking and Reporting (00:28:04) Laura Lee and Matt discuss the importance of tracking tools, reports, and analytics for informed marketing decisions.Reviewing Marketing Performance (00:29:10) Matt discusses reviewing reports, lead sources, and direct mail success for marketing planning.Evaluating Marketing Investments (00:30:48) The importance of tracking what works and what doesn't in marketing investments is emphasized.Coaching and Marketing Planning (00:32:13) Shop owners discuss the role of their coaches in advising and encouraging more aggressive marketing planning.Marketing Planning Timeline (00:35:27) Laura Lee shares her timeline for marketing planning, emphasizing the need for early planning due to inventory needs.Setting Time for Marketing Planning (00:36:59) Matt discusses finding unbothered time for marketing planning, highlighting the importance of focus and refinement.The importance of marketing planning (00:38:44) Matt Wagg discusses his excitement and sense of accomplishment in creating and implementing a marketing plan for his auto repair shop.Setting boundaries with a marketing plan (00:39:54) Laura Lee Schmidt shares how having a marketing plan helped her to say no to unsolicited marketing pitches and set boundaries for her shop's budget.Detailed marketing planning process (00:42:51) The hosts discuss their comprehensive marketing planning process, including core focus, target market, unique selling points, and needs assessment for each department.Challenges in implementing marketing plans (00:44:29) Matt Wagg reflects on the challenges of implementing all aspects of his marketing plan and the need to outsource tasks due to time constraints.Aligning marketing with core values (00:46:34) Laura Lee Schmidt emphasizes the importance of aligning marketing efforts with the core values of the business and making ethical decisions about vendor partnerships.Encouragement to start marketing planning (00:48:55) Matt Wagg and Laura Lee Schmidt encourage shop owners to jump into marketing planning, dedicate time to it, and expect a return on investment.How To Get In TouchGroup - Auto Rep

2023 was a great year for The Auto Repair Marketing Podcast. There were 52 new episodes for you to learn from and be inspired by. As the hosts of the podcast, we love them all, but for you, we each went through the list and picked our 5 favorite episodes. If you haven’t listened to these, we’re sure you’ll enjoy them and pull some nuggets of wisdom to make your business and life better.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow NotesBrian’s Top 5Episode 29 - Create Your Own EconomyEpisode 45 - Phone Skills Amplify Your Marketing w/ Cecil BullardEpisode 55 - How EOS Drives SMART Marketing w/ Tim StollEpisode 62 - The Importance of Managing Your MoneyEpisode 71 - Preparing For The Day You Hope Never Comes - w/ Maylan NewtonKim’s Top 5Episode 37 - Escaping a War-Torn country to Becoming a Shop Owner in Arizona - Mac’s Episode 42 - Radical Generosity - Power of GiftingEpisode 48 - Getting Shop Owners Off The IslandEpisode 72 - Life After the Reservation  with Kendall Warnock - A1 AutomotiveEpisode 79 - Hope After Bankruptcy with Rick White and Cecil BullardHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

In this podcast episode, Brian and Kim welcome guest Caroline Legrande to discuss the concept of adopting an annual theme for business. They explore how a theme can shape marketing strategies and internal culture, reflecting on their own "slingshot" theme's positive influence on their goals and team dynamics. The episode also touches on the creative and fun aspects of integrating the theme into marketing, exemplified by their use of rubber chicken finger flickers. The conversation underscores the value of a unifying theme in directing a team's focus and energizing the work environment.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsLaughter and rotator cuff surgery (00:00:57) Humorous exchange about the host's rotator cuff surgery and laughter.Choosing a theme for the year (00:02:18) Discussion about adopting a theme for the business and personal use.Implementing the theme internally (00:03:59) Explanation of how the theme is used internally and its impact on the business.Marketing and production focus (00:06:26) How the theme ties into marketing and production as an additional core value.The slingshot theme (00:08:30) Explanation of the "slingshot" theme and its application to business growth.Creating a new theme (00:12:29) Discussion about brainstorming and choosing a new theme for the upcoming year.Teasing the theme (00:14:48) Teasing the audience about the new theme without revealing it.SWOT Analysis (00:14:54) Importance of SWOT analysis in generating ideas for the team and company growth.Teasing the Theme (00:15:55) Discussion about the theme for 2024 and the anticipation around revealing it.Revealing the Theme: Magnetic (00:17:37) The hosts reveal the theme for 2024 and discuss its significance and potential applications in marketing.Incorporating the Theme in Marketing (00:18:18) Strategies for incorporating the theme "magnetic" into marketing efforts, including attracting the right customers and repelling the wrong ones.Utilizing the Theme Internally (00:20:36) Exploring ways to integrate the theme "magnetic" within the team and internally for promotional items and team engagement.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

In this episode of the Auto Repair Marketing Podcast, hosts Kim and Brian Walker discuss the topic of bankruptcy with industry coaches Rick White and Cecil Bullard. Each guest shares their personal experiences with bankruptcy, providing insights into the emotional and financial struggles they faced. They discuss the importance of learning from past mistakes, seeking professional advice, and maintaining open communication in relationships during difficult times. The episode emphasizes resilience, the power of education, and the importance of not letting fear or pride hinder business growth. The speakers also highlight the value of giving and receiving support and the significance of moving forward after failure.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsThe decision to file for bankruptcy (00:02:12) Discussion about the impact of bankruptcy on marriages and families, encouraging openness and sharing of experiences.Rick White's bankruptcy story (00:04:08) Rick shares his personal experience of going bankrupt in 1989, selling his shop to pay off debts, and facing the consequences of vendors going after him.Cecil Bullard's bankruptcy story (00:06:19) Cecil talks about his experience of owing the IRS and the state of California a significant amount of money while owning multiple shops in Palm Springs.The manager's financial troubles (00:06:38) The speaker discusses the financial troubles faced by the manager, including owing money to the IRS and having to sell off shops.Bankruptcy and starting over (00:08:16) The speaker shares their experience of declaring bankruptcy, moving to a new location, and starting over in their career.Overcoming adversity and finding success (00:09:06) The speaker talks about facing multiple challenges, including a severe injury, financial difficulties, and bankruptcy, but ultimately finding success and running a successful shop.The bankruptcy decision (00:14:15) The speaker talks about their experience with bankruptcy, the poor decisions made during a road construction project, and the stress levels they faced.Encouraging others after bankruptcy (00:15:56) The speaker discusses how they found peace and were able to encourage others who had also filed for bankruptcy.Different types of bankruptcy (00:18:35) The speaker shares their experience with Chapter 13 bankruptcy and emphasizes the importance of getting educated and seeking legal advice before making a decision.The Tax Bill and Financial Guidance (00:20:24) Discussion on the importance of being prepared for tax bills and the difference between a CPA and a CFO.Bankruptcy and Learning from Failure (00:20:52) Personal experience with bankruptcy and the lessons learned from failure and tough times.Importance of Making Mistakes and Financial Advice (00:23:35) Emphasizing the value of making mistakes, seeking financial advice, and the need to let go of pride and fear in business.The importance of learning from mistakes (00:26:37) The importance of learning from past mistakes and not allowing them to dictate future decisions.Taking care of yourself emotionally and mentally (00:28:17) How to take care of oneself emotionally and mentally during difficult times, and Speaker 5 shares his perspective and advice.Moving forward and starting over (00:31:36) The mindset shift and perspective change needed to move forward and start over after facing challenges and setbacks.The bankruptcy experience (00:33:21) Discussion on the perspective change needed when facing bankruptcy and the importance of not staying stuck in the pain.The importance of relationships (00:35:10) The significance of communication and support in relationships during challenging times, with a focus on being a provider and protector.The reality of bankruptcy (00:36:28) Acknowledging the hardships and difficulties of filing bankruptcy, along with the recommendation to explore alternative options before resorting to it.The significance of talking to your significant other (00:40:02) Importance of having open conversations with your spouse or significant other about business failure and not letting it define your identity.Letting go of the baggage and learning from mistakes (00:40:38) Discussion about the chains we create for ourselves and the need to let go of unnecessary baggage, learn from mistakes, and move forward.The fear of failure and starting over (00:42:40) Encouragement to not let the fear of failure prevent you from pursuing your passion again, learning from past mistakes, and finding success on the other side.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker discuss the negative impacts of fragmented marketing on a brand. They stress the importance of a cohesive marketing strategy, consistent branding, and the role of a brand style guide. They share their experiences and the lessons they've learned in marketing their auto repair shop. The hosts also discuss the changing landscape of marketing, the importance of planning, and the role of a fractional Chief Marketing Officer (CMO). Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsFragmented Marketing (00:00:56) Discussion on the concept of fragmented marketing and its negative impact on brand consistency and effectiveness.Defragging Your Marketing (00:03:29) Drawing parallels between fragmented marketing and the process of defragmenting a computer, emphasizing the need for aligning various marketing efforts.The Consequences of Fragmented Marketing (00:06:11) Exploring the confusion and lack of coherence that fragmented marketing creates for the audience, leading to a less effective marketing strategy.The Marketing Rule of Seven (00:08:06) Discussion on the outdated concept of the marketing rule of seven and the increase in the number of ads people see per day.The Importance of Cohesive Marketing (00:12:09) The significance of having consistent branding across different advertising platforms and the wasted effort if the message is not cohesive.The Need for a Marketing Plan (00:12:55) Emphasis on the importance of having a well-thought-out marketing plan to avoid marketing failures.The planning process (00:13:05) Discussion about the in-person planning session for marketing for the next year and the extra class in the Facebook group teaching how to create an annual marketing plan.Creating a marketing plan (00:14:05) Explanation of the guide to creating a real-world marketing plan and the steps involved in creating a practical marketing plan.Simplifying marketing efforts (00:17:10) Advice on simplifying marketing efforts and focusing on a few key platforms or strategies to ensure cohesiveness and effectiveness.The importance of a brand style guide (00:19:48) Discusses the significance of having a brand style guide to ensure consistency and cohesion in marketing materials.Having one person in charge of marketing (00:20:46) Emphasizes the need for one person to be responsible for overseeing the company's marketing efforts.Working with a minimum number of outside companies (00:23:41) Advises limiting the number of external companies involved in marketing to maintain simplicity and avoid confusion.The Chief Marketing Officer (00:26:17) Discussion about the role of a Chief Marketing Officer (CMO) in an organization, whether they are fractional or full-time, and their responsibilities in guiding and directing marketing efforts.Overseeing Marketing Cohesiveness (00:27:03) Mention of two companies, Overdrive and Turnkey, that provide services to oversee and ensure cohesiveness in marketing efforts. Importance of having a plan and someone guiding and directing marketing for successful outcomes.Joining the Auto Repair Marketing Mastermind (00:28:19) Invitation to join the Auto Repair Marketing Mastermind Facebook group, with over a thousand members, to share ideas, questions, and tips about marketing in auto repair shops.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Blog: Fragmented MarketingTuesday Teaching in ARMM FB Group: Fragmented MarketingPodcast: What is a Brand?Podcast: A Shop Owner’s Story of Creating a New Logo w/ Don StardyGuide: How to Create a Real World Marketing Plan

In this podcast episode, Brian Walker and Kim discuss the importance of being ready for marketing in the context of auto repair businesses. They highlight four signs that a business may not be ready for marketing, including a high comeback rate, poor phone skills of service advisors, low Average Repair Order (ARO), and low or no profits. They stress the need to address these issues before focusing on marketing and business growth. They also discuss their experiences with clients and the importance of ensuring a good fit before starting a working relationship. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsFixing the cars first (00:03:58) Discussion on the importance of fixing cars with precision and expertise before investing in marketing.Reducing comeback rate (00:04:06) Exploration of the negative impact of high comeback rates on reputation and marketing efforts.Customer acquisition cost (00:05:01) Explanation of the expenses involved in acquiring new clients and the need to create loyal, long-term customers.Tracking Comebacks and Acceptable Rates (00:06:30) Discussion on tracking comeback rates and the acceptable percentage, and the importance of fixing problems if the rate exceeds 5%.Handling Comebacks and Customer Reviews (00:08:04) The significance of handling comebacks appropriately to avoid negative reviews and word-of-mouth, and the impact it has on the business.Investing in Service Advisor Phone Skills Training (00:10:02) The importance of investing in training for service advisors' phone skills before increasing marketing investments, and the need for shop owners to be aware of their advisors' performance on phone calls.Improving Phone Skills and Service Advisor Training (00:12:35) Discussion on the importance of fixing phone skills and training service advisors before increasing call volume.Importance of Average Repair Order (00:13:13) Explanation of average repair order (ARO) and the significance of having a high ARO for profitability.Challenges of High Car Volume and Low ARO (00:14:37) Discussion on the challenges and potential mistakes that can arise from having a high car volume and low average repair order, including the need for additional service advisors and time constraints.(00:19:11) Qualifying clients and ensuring a good fit for the team and return on investment.(00:19:49) The importance of client engagement and follow-through for successful marketing strategies.(00:21:23) Encouraging audience participation and inviting questions for future podcast episodes.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] (Books, Links, Other Podcasts, etc)Link to Episode 45 with Cecil Bullard - Phone Skills Amplify Your Marketing

In this episode of the Auto Repair Marketing Podcast, host Brian Walker talks with Caroline Lagrand, Senior Messaging Strategist at Shop Marketing Pros. They discuss the importance of retention marketing in the auto repair industry, emphasizing the need to focus on existing customers rather than just acquiring new ones. Caroline shares insights on how to use social media, email marketing, CRM follow-up messages, and direct mail to keep customers engaged and connected to the business. She also highlights the role of customer experience and shop culture in retaining customers. The episode concludes with practical tips for businesses looking to implement retention marketing strategies.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsRetention Marketing (00:01:29) Importance of retention marketing and how it keeps customers coming back to the shop.Acquisition vs Retention Marketing (00:02:19) Differentiating between acquisition marketing (getting new customers) and retention marketing (keeping existing customers).Customer Experience and Shop Culture (00:05:47) The role of customer experience, shop culture, and leadership in retention marketing.Retention Marketing and Customer Experience (00:06:33)The importance of providing exceptional customer service and creating a positive experience to retain clients.Other Aspects of Marketing (00:07:26) Marketing includes more than just SEO and acquisition strategies, and highlights the importance of social media, video strategy, CRM, follow-up messages, and direct mail for customer retention.Engaging Social Media Content (00:09:11) The effectiveness of engaging social media posts, such as wishing someone a happy birthday, and emphasizes the power of video content in driving engagement and attracting new followers.The ability to build relationships through social media (00:12:55) Explains how social media allows businesses to continue building relationships with customers even when they are not physically present.Retention marketing through email and CRM (00:14:27) Discusses how email marketing and the use of a CRM can be effective for retention marketing, including sending customized emails and offering special incentives to existing customers.The effectiveness of email marketing and newsletter content (00:17:01) Highlights the effectiveness of email marketing for driving new business and emphasizes the importance of short and engaging newsletter content to generate customer response.Retention Marketing and Top of Mind Awareness (00:19:34) Discusses the importance of retention marketing and staying top of mind for customers through email campaigns and reminders.Engaging with Clients and Seasonal Cards (00:20:30) Explores ideas for retention marketing, such as hosting events and sending seasonal cards to clients, with examples of Christmas and Thanksgiving cards.The Difference Between Acquisition and Retention Marketing (00:22:00) Explains the difference between acquisition and retention marketing, highlighting the importance of building trust and relationships with existing clients for long-term profitability.Retention Marketing and Cost (00:25:34) Discusses the concept of retention marketing and its cost-effectiveness compared to acquisition marketing.Social Media as an Equalizer (00:27:39) Explains how social media can enhance other marketing efforts and build trust and familiarity with customers.Getting Started with Retention Marketing (00:28:22) Provides advice on utilizing CRM, implementing email newsletters, and posting on social media to start building customer relationships.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

In this episode, Kim interviews two young ladies who have taken over the marketing roles in their families’ auto repair shops. Calla Bourdeau of Rowes Garage and Callie Grace Burris of Frog Pond Performance talk about their roles, the challenges they face, and what it’s like to be young marketers in the world of auto repair. They also give advice to other young professionals who may be considering a career in marketing.Thanks to our partner, RepairPal. Visit the Web HERECallie Grace's Shop and Marketing Journey (00:03:10) Callie Grace talks about her family's shop, Frog Pond Performance, and how she took over the marketing efforts.Calla's Introduction to Rose Garage (00:04:18) Calla shares how she got involved in her brother's business, Rose Garage, and the tasks she handles, including social media marketing.Callie Grace's Experience at ASTE (00:05:52) Callie Grace discusses her experience attending ASTE, the collaboration among industry professionals, and the classes she found helpful.Introduction of Callie and Calla and their ages, discussing their involvement in the shop (00:07:55)Discussion about family involvement in the shop, including siblings and in-laws (00:08:33) The transition into marketing roles and the reasons behind choosing marketing as a focus (00:09:25) Facebook Groups for Industry Connection: Discussion about the value of Facebook groups, particularly for women in the automotive industry (00:17:01) Marketing Gratification and Video Pet Peeves (00:20:16) Sharing the satisfaction of successful social media posts and content creation, along with the dislike of being on camera.Challenges with Voice and Video (00:22:01) Personal experiences of feeling self-conscious about voice and appearance in videos, and the realization of the importance of video in marketing.The importance of learning from marketing failures (00:23:49) Discussion on the experience of posting content that does not perform well and the importance of learning from failures to improve future marketing strategies.Recommendation: "The Ultimate Guide to Auto Repair Marketing" (00:25:42) Both speakers highlight the book as a helpful resource for marketing strategies in the auto repair industry.The significance of connecting with the target audience (00:28:38) Discussion on the importance of understanding and connecting with the specific audience of the shop's social media page to tailor the marketing message effectively.Callie’s pursuit of nursing (00:30:12) Deciding to pursue nursing while still being involved in marketing.Support and encouragement for the guest's career plans and future endeavors (00:30:49)Discussing uncertainty about future career paths and experiences gained so far (00:31:17)How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc)Frog Pond Performance - FB pageFrog Pond Performance - WebsiteRowes Garage - FB PageRowes Garage - WebsiteAmazing Women in Automotive Facebook GroupThe Ultimate Guide to Auto Repair Marketing Book

In this episode of the Auto Repair Marketing Podcast, host Kim Walker and her team at Shop Marketing Pros discuss the importance of marketing security. They provide tips on securing marketing assets, managing passwords, verifying identities on platforms like Facebook and Google, and identifying spam and scams. They also emphasize the importance of knowing who has access to your accounts and regularly reviewing this access. The team encourages shop owners to be proactive in securing their digital assets.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsAccount Access and Security (00:05:27) Discussion on the importance of being the primary account holder for your website, email, and Google listing, and the potential issues that can arise if you don't have access.Different Types of Access in Facebook (00:06:53) Explanation of the different levels of access in Facebook's business manager, including partial access for specific tasks and full access that allows partners to act as page owners.Assigning Access to Facebook and Instagram Accounts (00:08:23) Further discussion on assigning partial or full access to team members, marketing agencies, or other partners for Facebook and Instagram accounts.The importance of owning your Facebook page (00:08:29) Discussion on the importance of being the owner of your Facebook page and how to assign different accesses.Properly storing passwords (00:11:02) Discussion on different methods for storing passwords, including using Google, writing them down, and using password management tools like LastPass.Benefits of LastPass for password management (00:12:10) Discussion on the features and benefits of using LastPass, including the ability to store and share passwords securely, organize passwords in folders, and access passwords on both browsers and mobile devices.Identity Verification on Google Ads (00:19:05) Discussion on the requirement to verify Google Ads accounts with documentation and ID to eliminate fake advertisers and ensure legitimacy.Google Business Profiles Verification (00:22:24) Exploration of the verification process for Google business listings, including submitting documentation and a video of the shop's interior and exterior.Importance of Security and Password Management (00:15:45) Emphasis on the need for strong passwords, two-factor authentication, and the use of password managers like LastPass for enhanced security.The Google Business Profile (00:23:41) How to find and claim a Google Business Profile for a business, including ownership access and management access.Facebook Ownership and Levels (00:26:19) The different levels of ownership and access on Facebook and Instagram, including the importance of having a meta business account and a business manager.Facebook Ownership Dispute and Resolution (00:29:06) The process of resolving ownership disputes on Facebook, including submitting proof of business ownership and working with Facebook support.The security levels of Facebook accounts (00:32:46) Discusses the different levels of access on Facebook accounts and the importance of being cautious with granting admin privileges.Securing personal Facebook profiles (00:34:43) Provides tips on securing personal Facebook profiles, including setting friends list to private and enabling two-factor authentication.Identifying spam and scams on Facebook and Google (00:37:49) Explains how to recognize and handle spam and scams on Facebook and Google, specifically related to fake messages, emails, and ownership requests.Spam and Scam Emails for Google Business Listings (00:38:10) Discussion on how to identify and handle spam or scam emails related to Google Business listings.Renewal Spam for Domains (00:39:52) Advice on recognizing domain renewal spam and clarifying that legitimate domain providers will not send paper mail for renewal.Facebook Spam and Scams (00:42:05) Explanation of the changing tactics used by scammers on Facebook, including fake messages from Facebook support and misleading product-related messages.Recognizing and handling marketing spam on Facebook (00:45:54) Tips on identifying and dealing with spam messages and fake reviews on Facebook.Beware of fake notifications from Facebook (00:46:43) Warning about fake notifications regarding disabled pages and how to differentiate them from genuine notifications.Importance of paying attention to domain and SSL certificate emails (00:51:15) Emphasizing the need to be aware of domain and SSL certificate expiration emails to prevent website downtime and loss of trust.Checking your spam folder (00:52:16) Importance of checking your spam folder for legitimate emails that may have been filtered incorrectly.Regularly reviewing access to accounts (00:53:16) Importance of regularly reviewing access to accounts, especially when switching marketing companies or hiring/firing new people.How To Get In TouchGroup - Auto R

Recorded Live at AAPEX 2023, Carm is joined in studio with Aftermarket Radio Network hosts Brian Walker and Matt Fanslow for milestone episode 900. Carm discusses the process of creating the podcast, the journey to expand to the Aftermarket Radio Network and how his daughter Tracy became a crucial part of the team, starting as an editor and eventually working full-time with him. Carm also reflects on the challenges he faced when starting the podcast, the importance of consistency, quality, and good editing, and the shifts he had to make along the way.Aftermarket Radio NetworkHunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers PodcastMatt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z PodcastKim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing PodcastChris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz PodcastShow Notes Watch Full Video RR 172: Giuliano Zuccato, Clay Sculptor – 1964 Mustang RR 243: Giuliano Zuccato – Chrysler Crossfire & Horse of Destiny Foundation The preparation process (00:01:51) The process of preparing for a podcast episode, including research, vetting ideas, and interviewing guests. Working with Tracy (00:06:38) Carmen shares how his daughter Tracy came to work with him on the podcast and the proposal he made to her to join the team. The success of the Aftermarket Radio Network (00:07:59) The preparation process for podcast episodes (00:08:29) Carmen discusses the things he had to learn and the podcast coach he hired before starting the podcast. The first interview (00:09:27) Carm talks about how he called Dave, a shop owner, to be his first interviewee for the podcast and how they connected. The evolution of the podcast (00:12:52) Carm reflects on the growth of the podcast, starting with the first episode and the decision to create additional shows like the Town Hall Academy and For the Record. The struggle of starting a business (00:18:22) Carm discusses the challenges he faced when starting his business, including finding sponsors and promoting his podcast. Becoming a better interviewer (00:22:09) Carm explains how he had to improve his interviewing skills, drawing inspiration from NPR and studying interviewers like Charlie Rose. Giuliano Zuccato (00:26:26) Carm tells the story of Giuliano, a guest on the podcast, who came from Italy and ended up working as a sculptor for auto manufacturers. Carm's visit to Giuliano's house and recording the episode on the crossfire (00:28:53) Carm visits Giuliano at his house in Detroit and records an emotional episode about Giuliano's work on the crossfire, despite his illness. Tractor envy and equipment (00:33:47) The future of the industry (00:35:27) Carm mentions that he is preparing an episode on the future of the industry and talks about the challenges and changes that may occur in the next five years. New shows on Aftermarket Radio Network (00:40:54) Carmen and Tracy are brainstorming ideas for new shows on Aftermarket Radio Network, aiming to grow the network and engage with the audience in new ways. Cherishing milestones (00:43:15) Carm discusses the importance of celebrating milestones, such as the 900th episode, as a way to improve personal and professional success in the automotive aftermarket.Thanks to our Partners, AAPEX and NAPA TRACSSet your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINARNAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/Connect with the Podcast:-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/-Follow on Twitter: https://twitter.com/RResultsBiz-Visit the Website: https://remarkableresults.biz/-Join our Insider List: https://remarkableresults.biz/insider-All books mentioned on our podcasts: https://remarkableresults.biz/books-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom-Buy Me a Coffee: https://www.buymeacoffee.com/carm-The Aftermarket Radio Network: https://aftermarketradionetwork.com-Special episode collections: https://remarkableresults.biz/collections

In this episode of The Auto Repair Marketing Podcast my guest is Hallie Wassinger, Digital Ads Manager for Shop Marketing Pros. Hallie talks about the first 90 days for a new Google Ads campaign and how important it is to have patience during that time period of machine learning and manual optimization.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsThe importance of patience with Google Ads campaigns (00:00:48) Setting realistic expectations and explaining the learning phase of Google Ads to clients.The learning phase of Google Ads (00:03:30) Explaining how Google takes time to learn about a business and optimize ads during the learning phase.Avoiding large-scale changes during the learning phase (00:05:31) Discussing the negative impact of making significant changes to campaign settings during the learning phase and the importance of stability.The importance of allowing time for large-scale changes (00:07:07)The need to give at least 30 days for large-scale changes to take effect and for Google to learn and optimize accordingly.Making changes to ad copy (00:08:07) Minor changes to ad copy can be made, but it's important to assess the performance of different headlines and descriptions over a period of 30 to 60 days.The impact of landing page optimization on Google Ads (00:09:07) Sending ads to landing pages optimized for targeted keywords improves user experience, ad quality score, and ad serving.The learning phase and large-scale changes (00:13:42) Discussion on the effects of making large-scale changes to a Google Ads campaign, such as splitting budgets between campaigns and changing ad destinations.Setting realistic budgets and increasing budgets (00:15:18) Importance of setting realistic budgets for Google Ads campaigns, assessing results during the learning phase, and considering budget increases for better results.The 90-day mark and seeing results (00:19:04) Expectations for the completion of the learning phase and the time it takes to see ads reach their full potential, along with the need for regular maintenance after the 90-day mark.The importance of patience with new Google Ads campaigns (00:20:47) Discussion about the need to trust the process and be patient with Google Ads campaigns, even beyond the 60-day mark.Setting realistic expectations for Google Ads (00:20:58) Exploration of the stress and anxiety clients may experience in the early stages of a Google Ads campaign, and the importance of managing expectations.Trusting the process and giving Google Ads time (00:21:48) Emphasizing the need to trust the process and give Google Ads campaigns time to show results, especially when working with a trusted marketing company.Lagniappe (Books, Links, Other Podcasts, etc)Blog: Patience Is Key With New Google AdsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Inspiring story of a shop owner Kendall Warnock who went from growing up on a Native American reservation to successfully owning and operating a thriving business.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsGrowing up on the reservation (00:03:20) Kendall shares his experience of growing up on the Omaha Indian Reservation and the challenges he faced.Moving to Lincoln, Nebraska (00:05:20) Kendall talks about his move to Lincoln, Nebraska, a city with a population of 300,000, and his initial struggles to adapt.Breaking point and determination (00:07:08) Kendall recounts a pivotal moment in his life when he decided to make a change and stop using food stamps, showing his determination to create a better future.The turning point (00:08:00) Kendall discusses the moment when he decided to stop using food stamps and make a change in his life.Working in the automotive industry (00:08:23) Kendalls experience working at different shops and dealerships before starting his own business.Moving to downtown Lincoln (00:13:35) Kendall talks about the decision to move his shop to downtown Lincoln and the challenges and successes that came with it.The road construction project and downsizing (00:15:38) How a road construction project and their failure to downsize led to the demise of their shop.Moving back to Louisiana (00:16:47) Felt called by the Lord to move back to Louisiana after closing their shop and going through bankruptcy.The importance of coaching and getting support (00:19:33) The importance of getting coaching and support in orderto understand the business side of running a shop and improve as a business owner.Maintaining Relationships and Seeking Growth (00:22:36) Discussion on the importance of maintaining relationships but also recognizing the need to seek growth outside of one's comfort zone.Taking Care of Yourself for Business Success (00:24:26) Emphasis on the importance of prioritizing personal health and fitness to ensure the ability to lead and support a team.Core Values and Hiring Practices (00:27:19)Exploration of the company's core values, including integrity, pride, passion, giving back, humility, and consistent improvement, and how they inform hiring decisions and daily operations.Marketing with Billboards (00:30:16) Discussion of using electronic billboards to target specific audiences and track ROI.Radio Advertising (00:33:08) Exploration of the benefits and challenges of radio advertising, including a partnership with a local sports station.Authentic Social Media Presence (00:35:50) Importance of showcasing personal values, team dynamics, and family life on social media to build trust and connection with customers.Kendall's introduction to "How to Win Friends and Influence People" (00:37:54) Kendall talks about how he was introduced to the book "How to Win Friends and Influence People" by Dale Carnegie and how it has had a profound impact on his life.Offer to send the book to the first three people who email (00:40:28)In honor of Kendall, the host offers to send a copy of "How to Win Friends and Influence People" to the first three people who email their address, emphasizing the life-changing impact of the book. [email protected] To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]