The Auto Repair Marketing Podcast

Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes?There’s something powerful about experiencing world-class customer service firsthand and then turning around and asking, “How can I bring this level of intentionality into my shop?” That’s exactly what happened when Brian and Kim Walker took a dream trip to the British Virgin Islands with close friends. What started as a much-needed vacation quickly turned into a masterclass in customer experience, delivered by locals who clearly understood the value of creating moments worth remembering.From the high-energy, fully branded Sweet Ice Willie who made them feel like family, to a rum-slinging boat captain with a loyal dog and a serious social media game, to a beach bar owner who somehow remembered names hours later in a crowd of 100 each story is a reminder that it’s not always the fanciest place that leaves the biggest impact. It’s the people. The vibe. The way you're made to feel.This isn’t just vacation talk, it’s packed with real-life takeaways for shop owners who want to stand out in a sea of sameness. You’ll laugh, you’ll probably want to book a trip, but more importantly, you’ll walk away inspired to examine every touchpoint of your customer journey. Because at the end of the day, the experience is the marketing.Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Buy Back Your TimeSweet Ice Willie Taxi & Tours Rum Runner BVIPlan with the ProsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The hosts welcome listeners to the Auto Repair Marketing Podcast.Vacation Overview (00:01:05) Brian and Kim share their dream vacation in the British Virgin Islands with friends.Perception of Vacation Costs (00:01:33) Brian discusses misconceptions about the affordability of chartering a catamaran compared to other vacations.Customer Experience as Marketing (00:02:08) The hosts emphasize that customer experience is a crucial aspect of marketing for businesses.YouTube Inspiration (00:03:38) Brian shares his YouTube discovery of "The Wandering Hillbilly" and his recommendations for the trip.Sweet Ice Willy Introduction (00:04:25) The hosts discuss their anticipation of meeting Sweet Ice Willy based on recommendations.Arrival of Sweet Ice Willy (00:05:20) Kim describes the energetic and unique arrival of Sweet Ice Willy in his custom truck.Sweet Ice Willy's Branding (00:06:13) The hosts highlight Sweet Ice Willy's effective branding and his engaging personality.Customer Experience with Sweet Ice Willy (00:07:32) They recount their enjoyable ride with Sweet Ice Willy, filled with music and local insights.Social Media Presence (00:08:41) Discussion about Sweet Ice Willy's strong social media presence and marketing strategies.Hog Heaven Restaurant Experience (00:09:29) The hosts mention their visit to Hog Heaven, where Sweet Ice Willy promoted his merchandise.Expansion of Sweet Ice Willy’s Business (00:10:12) They note Sweet Ice Willy's successful business expansion with multiple trucks.Tipsy Bar Experience (00:11:17) The hosts describe their experience at Tipsy Bar, highlighting Ann's entrepreneurial spirit and atmosphere.Personalized Service at Tipsy Bar (00:12:36) Kim shares how Ann remembered Brian's name, showcasing exceptional customer service.Recognition by Rinaldo (00:13:43) They recount another instance of personalized service from Rinaldo at Sydney's Peace and Love.Connection and Community Feel (00:14:41) The hosts reflect on the warm, family-like atmosphere created by local businesses during their trip.RepairPal's Pricing Insights (00:14:58) Discusses the importance of transparent pricing and how RepairPal helps build trust with consumers.App Fueled Customer Loyalty (00:15:51) Highlights the benefits of a custom loyalty app for auto service shops to enhance customer retention.Problem Solving in Paradise (00:16:59) Kim shares insights on local businesses creatively solving problems while providing unique experiences.The Rum Runner Experience (00:17:31) Describes a memorable encounter with a local boat vendor serving drinks, emphasizing the joy of the experience.Willingness to Pay for Experience (00:19:05) Discusses how customers often prioritize experiences over costs during their vacation.Local Business Adaptability (00:20:05) Shares examples of locals providing services like trash collection and food delivery to thrive in tourism.The Importance of Positive Interactions (00:21:10) Contrasts positive service experiences with negative ones, stressing the impact on customer satisfaction.Taxi D

Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes?In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Caroline Legrand and Savannah Garrett to talk all things Plan With the Pros Shop Marketing Pros’ hands-on, no-fluff marketing workshop designed to help shop owners create a full-year strategy they’ll use.You’ll hear how last year’s event helped shops ditch the chaos and build real, actionable plans from big-picture budget planning to week-by-week content ideas. Whether you're starting from scratch or refining what you’ve already got, this episode gives you a behind-the-scenes look at what to expect, what you’ll walk away with, and why West Point is the perfect backdrop for this kind of transformative work.Packed with insights, personal stories, and plenty of laughs, this episode is your sneak peek into a game-changing experience for your business.Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Plan With The Pros Get In Touch With the Guest: Savannah Garrett Meet The Team Schmidt Auto CareShow Notes with TimestampsIntroduction and Welcome (00:00:10)  Kim Walker introduces the podcast and guests, discussing the "Plan with the Pros" event.  Event Overview (00:02:19)  Discussion on the inception and goals of the "Plan with the Pros" event, blending retreat and workshop elements.  Savannah's Experience (00:05:13)  Savannah Garrett shares her motivation for attending the event, highlighting the importance of marketing in her role.  Networking Importance (00:06:09)  The value of networking with peers in the industry and sharing marketing strategies is emphasized.  Marketing Plans Discussion (00:09:19)  Savannah discusses her existing marketing plans and areas where she sought improvement during the event.  Collaboration Insights (00:12:14)  The benefits of collaboration among shop owners and sharing successful marketing ideas are highlighted.  Event Hosting Benefits (00:12:57)  Savannah discusses hosting events for community engagement and how it enhances shop visibility and reputation.  Camaraderie and Learning (00:15:08)   Savannah reflects on the camaraderie experienced at the event and the valuable marketing tactics learned.  Building Relationships (00:15:32)  Discussion on the importance of relationships and collaboration among women in the automotive industry.Mentorship and Growth (00:17:04)  Reflections on mentoring young professionals and the influence of women leaders in the industry.Inclusivity in Events (00:19:38)  Announcement of opening the "Plan with the Pros" event to all genders after a female-only event last year.West Point Venue Experience (00:21:03)  Insights on choosing West Point as a venue and its significance for the upcoming event.Unique Experience at West Point (00:24:05)  Personal reflections on the beauty and history of West Point, enhancing the event experience.Camaraderie in Unique Locations (00:25:06)  Discussion on how destination events foster deeper connections and meaningful conversations.Setting the Tone for Success (00:26:20)  The importance of the venue in creating an environment conducive to productivity and success.Personal Connection to West Point (00:28:36)  Sharing personal stories and connections to West Point, emphasizing its historical significance.Unexpected Takeaways (00:29:23)  Exploration of surprises and key insights from the event, particularly for new marketers.Marketing to Your Audience (00:30:39)  Savannah shares her biggest takeaway on the importance of targeting specific audiences in marketing.Understanding Customer Avatars (00:31:43)  Kim emphasizes the need for attendees to leave with a clear understanding of their customer profiles.Networking Benefits (00:33:11)  Discussion on the value of networking and maintaining connections post-event through a Facebook group.Flexibility in Marketing Plans (00:36:19)  Caroline discusses the importance of having a fluid marketing plan that adapts to changing circumstances.Evaluating Marketing Success (00:36:46)  The speakers highlight the need to assess what marketing strategies are effective and worth continuing.Event Logistics and Support (00:39:24)  Caroline outlines what attendees can expect from the "Plan with the Pros" event, including support and networking.Final Thoughts on Learning (00:41:01) 

July’s here, and while the calendar might look quiet, your marketing shouldn’t be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.You’ll also learn how to use slower days to plan, boost team morale, and build content that connects.Hit play, get inspired, and keep that summer momentum rolling! ☀️Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)July Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsPreparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety.Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively.Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives.Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school.Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students.Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September.Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months.Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days.National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July.Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events.Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops.Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops.International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and social media engagement.Local Wing Joints (00:14:36) Discusses supporting local wing restaurants instead of chains and engaging with the community.Air Conditioning Appreciation Day (00:15:29) Highlights a creative marketing opportunity related to air conditioning services in July.4th of July Promotions (00:15:42) Ideas for engaging with the community during Independence Day celebrations and events.National Workaholics Day (00:16:00) Celebrating dedicated employees who go above and beyond in their work.Social Media Trends (00:16:11) Explores a social media video trend showcasing employee arrival times at the shop.Father-Daughter Walk Day (00:17:30) Encourages sharing personal stories to build trust with customers through family connections.Food-Related National Days (00:18:08) Lists various food-themed days in July for potential marketing content.Collector Car Appreciation Day (00:18:43) Promotes showcasing unique collector cars that shops work on.Cheer Up the Lonely Day (00:19:56) Encourages shops to engage with lonely customers and give back to the community.National Tattoo Day (00:20:14) Engaging social media campaign idea involving employees’ tattoos and their meanings.National Ugly Truck Day (00:20:46) Celebrating unique or old trucks associated with the shop and creating engaging content.National Hire a Veteran Day (00:21:48) Showcasing and appreciating veteran employees within the shop.All or Nothing Day (00:22:13) A brainstorming prompt for creative marketing ideas related to repair orders.Campaign Ideas Discussion (00:22:49) Overview of social media campaign strategies for engaging customers.Engaging Summer Campaigns (00:23:40) Ideas for interactive summer-themed campaigns to connect with customers.Importance of Year-Round Marketing (00:24:53) Emphasizes consistent marketing efforts to maintain business during slow periods.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The

So, you didn’t go to school for HR, and let’s be honest, hiring probably wasn’t what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team.In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today’s world, and spoiler alert: it’s all about marketing.From writing job posts that work to building a reputation techs want to work for, they cover everything you didn’t know you needed to know. You’ll discover why speed is your best friend, how your everyday shop culture is part of your recruiting strategy, and why treating candidates like customers is the game-changer most shop owners miss.Whether you’re hiring right now or just trying to build your bench, this episode is packed with smart advice, straight talk, and some seriously valuable insight into what works (and what doesn’t) when it comes to marketing your way to a great hire.Hit play, and get ready to turn hiring from a headache into a strength. 👊Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)PromotiveShow Notes with TimestampsIntroduction to the Podcast (00:00:01)  The podcast is introduced as part of the aftermarket radio network.Guest Introduction (00:00:10)  Kim welcomes Lisa Coil from Pro Motive and expresses excitement about the discussion.Personal Anecdote on Hiring (00:01:22)  Kim shares her first impression of Lisa at an industry event and their delayed connection.Marketing and Hiring Discussion (00:02:22)  Kim highlights the importance of marketing in attracting both customers and future team members.Childhood Reflections on Blue-Collar Work (00:03:31)  Kim reflects on societal views of blue-collar jobs and their financial misconceptions.Recruitment Challenges in the Industry (00:04:33)  Discussion on the shortage of skilled blue-collar workers and the need for effective marketing strategies.Understanding Headhunters vs. Recruiters (00:05:23)  Lisa explains the difference between headhunters and recruiters in the hiring process.Recruitment Process Overview (00:06:45)  Lisa describes the comprehensive services provided by headhunters, from job design to candidate negotiation.Common Hiring Problems for Shops (00:09:13)  Lisa outlines key challenges shops face, emphasizing the importance of branding and speed in hiring.Importance of Speed in Hiring (00:09:41)  Lisa stresses the need for quick responses to applicants to secure top talent.Marketing's Role in Job Descriptions (00:12:10)  Discussion on how marketing strategies influence job titles and descriptions to attract candidates.Optimizing Job Listings for Mobile (00:13:04)  Lisa advises shop owners to check how their listings appear on mobile devices for better visibility.Balancing Job Specificity and Attractiveness (00:15:28)  Lisa talks about the need to balance specificity in job titles without deterring potential applicants.Job Posting Strategies (00:18:28)  Discussion on effective places for shops to post job openings.Candidate Treatment (00:18:39)  Advice on treating job candidates like customers for better recruitment.Data Capture Importance (00:18:47)  Emphasis on capturing candidate data for future recruitment needs.Using Job Boards (00:19:55)  Recommendations on utilizing various job boards for recruitment.Applicant Tracking Systems (00:20:51)  Benefits of using applicant tracking systems for managing job applications.Building a Candidate Database (00:21:53)  The importance of maintaining a database of potential candidates over time.Social Media for Recruitment (00:22:46)  Using social media ads for recruitment and the challenges involved.Referral Programs (00:23:43)  Encouraging employee referrals as a strategy for finding candidates.Team Referral Incentives (00:25:27)  Impact of financial incentives on employee referrals for job candidates.Maintaining Candidate Connections (00:25:50)  Importance of staying in touch with candidates for future opportunities.LinkedIn for Hiring (00:27:15)  Discussion on the effectiveness of LinkedIn for hiring technicians.Marketing's Impact on Hiring (00:28:01)  How a shop's marketing affects their ability to attract good candidates.Consumer Reviews Influence (00:28:56)  The role of online reviews in shaping potential candidates' perceptions.Showcasing Company Culture (00:30:27)  The significance of showcasing company culture to attract talent.Careers Page Importance (00:32:55)  Discussion on the ess

You didn’t go to school for marketing, but here you are, running a shop and needing to fill those bays!In this episode of the Auto Repair Marketing Podcast, Kim Walker gets real about what it is like to jump headfirst into marketing when you are not a trained marketer. (Spoiler: it is scary at first, but it is doable.)Kim shares her own story, from teaching school kids to promoting a growing auto repair shop, and breaks down the six key tips that helped her go from "what is marketing?" to "running the show."You will learn why knowing your strengths and weaknesses matters, how to find your networking tribe, how to step outside your comfort zone without freaking out, and why sometimes just showing up is the real marketing win.Packed with encouragement, real-world advice, and plenty of laughs along the way, this episode will inspire you to stop doubting yourself and start marketing with confidence.Hit play, grab a notebook, and get ready to become the marketer your shop needs! 🚀Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Clifton StrengthsFinder 2.0Tony Robbins DISCKim and Brian Tell Their StoryEd MylettStart with WHY by Simon SinekShow Notes with TimestampsIntroduction to Marketing Journey (00:00:10)  Kim Walker shares her background and transition into marketing for her husband's auto repair business.First Steps in Marketing (00:01:25) Kim recounts her initial reluctance and confusion about taking on marketing responsibilities.Support from Brian (00:02:47) Brian encourages Kim to join him in the auto repair world, emphasizing the need for marketing.Overcoming Initial Fears (00:05:03)  Kim discusses her feelings of inadequacy and the mental challenges she faced when starting.First Networking Experience (00:06:15)  Kim describes her first networking event and the nerves she felt as a newcomer.Lessons from Networking (00:08:28) Reflecting on her experience, Kim realizes the importance of networking relationships.Six Marketing Tips Introduction (00:09:41)  Kim introduces six tips for shop owners who need to handle marketing themselves.Know Thyself (00:11:01) Kim emphasizes the importance of understanding personal strengths through assessments.Strengths Assessments (00:12:04) She recommends taking the Clifton Strengths assessment to identify personal strengths.Start with the End in Mind (00:15:26)  Kim advises envisioning future marketing goals and building on existing strengths.Building a Network (00:16:34) She encourages listeners to connect with their community and industry for growth opportunities.Finding Your Tribe (00:18:13) Importance of networking and connecting with others to create a supportive community.Engaging with Local Organizations (00:19:29) Advice on joining local groups to enhance networking and marketing efforts.Navigating Marketing Responsibilities (00:20:43) Managing marketing tasks effectively while balancing other business responsibilities.Assessing Weaknesses (00:22:59) Encouragement to identify and improve personal weaknesses for better marketing.Setting Aside Time for Growth (00:25:28) Importance of dedicating time for learning and personal development in marketing.Utilizing Local Resources for Learning (00:26:31) Finding local classes and resources to enhance marketing skills.Asking for Help (00:28:59)  Encouragement to seek guidance and mentorship in marketing endeavors.Personal Growth Journey (00:30:05) Kim's transition from teaching to marketing and her growth through networking.Overcoming Imposter Syndrome (00:33:34) Kim's experience of feeling unqualified yet being recognized for her marketing expertise.Tips for Non-Marketers (00:35:58)  Kim shares actionable tips for those without marketing experience to effectively promote their businesses.Community Engagement (00:36:10) Suggestions on how to engage with local communities, including blogging, podcasting, and joining local organizations.Teaching and Mentoring (00:36:30)  Emphasizes the importance of mentoring and training team members as the business grows.Final Thoughts and Contact (00:36:50)  Kim encourages feedback and provides her email for listeners to share their thoughts on the episode.Next Episode Teaser (00:37:05)  Announcement of future episodes and encouragement to tune in for more insights.Podcast Promotion (00:37:26)  Encouragement to follow the podcast and engage with Kim and Brian for topic suggestions.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us

In this episode, we’re diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.I’ll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We’ll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.Plus, I’ll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone’s pulling in the same direction.If you want to stop playing small and start building something truly great, this episode is for you.Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)EOS OneVivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold The Vision Driven Leader - Michael HyattStop Delaying Your Dreams: Time to Take ActionShow Notes with TimestampsIntroduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel.Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company.Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing."Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth.Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions.Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service.Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing.Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients.Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change.Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team.Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature.Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their content.Simplicity of Creating Vision (00:13:34) Brian concludes that creating a shared vision is simpler than expected, emphasizing clarity.Vision, Mission, and Values Explained (00:14:45) Brian differentiates between vision, mission, and values with a practical example.Big Dreams and Ambitions (00:15:45)  Brian discusses the importance of dreaming big and outlines a fictional company's ambitious goals.Vision, Mission, and Values (00:16:48)  He explains the significance of having a clear vision, mission, and values for a successful organization.Sponsor Message: RepairPal (00:17:48)  Introduction to RepairPal and its services that help auto repair shops attract tech-savvy customers.Sponsor Message: App Fuel (00:18:48)  Overview of App Fuel's customer loyalty app designed for auto service shops to enhance customer retention.Core Values and Their Importance (00:19:57)  Brian shares his realization of the value of core values in decision-making and company culture.Litmus Testing New Hires (00:20:59)  He describes how to evaluate potential hires against the company's vision, mission, and values.Understanding What You Want (00:21:55)  Brian emphasizes the importance of defining personal and business desires beyond just financial goals.Creating a Clear Vision (00:23:51)  Discussion on the necessity of a detailed, clear vision for a business to guide its direction.Proximity to Your Dreams (00:26:56)  Encouragement to immerse oneself in environments that inspire and reflect personal dreams and aspirations.Crafting Your Vision (00:28:50)  Brian advises on the process of creating a vision, emphasizing the need for time and space away from routine. The Importance of a Clear Direction (00:29:46)  He compares running a business without a clear vision to aimlessly shooting an arrow, highlighting the risks involved.Creating a Target (00:30:41)  Discusses the importance of having a detailed vision as a target for business goals.Vision Details (00:31:37)  Explains the components of a business vision, including specifics about s

Summer’s heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.You’ll also hear how to make the most out of offbeat holidays (like National Donut Day or World Juggling Day), how to promote community involvement without sounding like you’re bragging, and why some services (like AC repair) don’t need a discount to sell like crazy.Packed with fun ideas, real-life shop stories, and actionable tips, this episode is everything you need to kick your June marketing into high gear. Don’t miss it, hit play and get inspired! 🚀Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops Revolutionize Your ShopWant to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.Lagniappe (Books, Links, Other Podcasts, etc)Days of the YearNational Calendar Staying Humble While Promoting Your Community InvolvementJune Social Media Content TopicsShow Notes with TimestampsIntroduction and Sponsors (00:00:01) Introduction to the podcast and thanks to sponsors RepairPal and App Fueled.Summer Marketing Discussion (00:01:06) Brian and Caroline discuss summer marketing strategies as temperatures rise.June Marketing Themes (00:02:54) Exploring common marketing themes for June, including summer trip preparations and cooling system maintenance.Air Conditioning Services (00:05:46) Importance of air conditioning services during summer and how to educate customers.National Automotive Service Professionals Week (00:08:28) Celebrating automotive service professionals and promoting staff appreciation during the first week of June.Community Involvement (00:09:25) Encouraging shops to support local teams and share community involvement.Fun Days in June (00:11:20) Highlighting fun days in June, including International Volkswagen Bus Day and engaging customers with stories.Closing Remarks and Sponsors (00:12:28) Final thoughts and reminders about the benefits of RepairPal and App Fueled for auto repair shops.World Bicycle Day (00:14:25)  Discussing community goodwill by offering bicycle repairs for kids.National Donut Day (00:14:52)  Ideas for supporting local bakeries by providing donuts for team and customers.National Ice Cream Day (00:15:27)  Recalling a fun event with an ice cream truck at the shop.National Moonshine Day (00:16:05)  Linking moonshine history to NASCAR and performance work in shops.National Meal Prep Day (00:17:03)  Engaging staff and customers in fun meal prep conversations.National Movie Night (00:18:22)  Ideas for giveaways and community involvement around movie nights.Army's Birthday (00:19:02)  Honoring veterans and military personnel in the community.World Juggling Day (00:19:32)  Fun idea of technicians juggling car parts for social media engagement.National Splurge Day (00:19:45)  Encouraging customers to splurge on car upgrades and maintenance.Father's Day (00:20:12)  Creating special service packages for Father's Day promotions.National Dump the Pump Day (00:20:46)  Promoting fuel efficiency services while encouraging alternative commuting.Thank a Teacher Day (00:21:19)  Celebrating teachers with community posts and special offers.National Take Your Dog to Work Day (00:22:11)  Encouraging shops to test bringing pets to work.National HVAC Tech Day (00:23:11)  Educating customers on vehicle air conditioning services.Social Media Day (00:23:12)  Encouraging proactive social media marketing strategies.National Corvette Day (00:24:10)  Ideas for engaging customers with discussions about cool cars.Conclusion (00:25:11)  Summarizing June marketing themes and thanking sponsors.Thank you to our friends at RepairPal for providing you this episode. RepairPal’s CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Panhandle EurotechShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Emai

Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop’s online visibility, this strategy has proven to be a game-changer.You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.Don't miss this episode, tune in now and start thinking outside the box with your marketing! 🚀Thank you to our friends at RepairPal for providing you this episode. RepairPal’s CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Panhandle EurotechShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Marketing isn’t just an expense, it’s the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop.Chris shares why he’s dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success.If you want to know how much you should be spending on marketing and how to make every dollar work for you, tune in now and learn how to scale your shop with the right strategies! Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Weekly Blitz with Chris CottonGoogle’s New Local Service Ads: What Auto Repair Shops Need to KnowHow To Get In Touch With the GuestChris Cotton - Autofix auto shop coachingLinkedinShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics 

Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.They break down the balance between brand-building and direct response marketing, highlighting how both contribute to long-term success. Parker shares insights from industry peer groups and how analyzing successful shops’ financials helped him refine his own strategy. They also explore how even small adjustments in marketing spend can make a big impact.They explain what it takes to turn marketing into a growth engine, from increasing car count to boosting profitability. With real-world insights and proven strategies, they make the case for why now is the time for shop owners to commit to smarter marketing investments.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)VISION Hi-Tech Training & ExpoShow Notes with TimestampsIntroduction to the Episode (00:00:01) Overview of the podcast and introduction of the guest, Parker Branch.Live at Vision Conference (00:00:51) Discussion about the Vision Conference and the benefits of attending for training and networking.Award Recognition (00:02:34) Parker shares his experience winning an award for highest net profit at the institute's summit.Importance of Topline Revenue (00:02:52) Exploration of the relationship between topline revenue and profitability in automotive shops.Journey of Branch Automotive (00:03:36) Parker discusses his background and the evolution of his automotive repair shop.Growth Through Coaching (00:04:47) Parker highlights the pivotal role of coaching in his shop's growth and marketing strategy.Investment in Marketing (00:05:04) Discussion on the fear and necessity of investing in marketing for business growth.Branch Automotive Overview (00:06:43) Parker describes the services offered at Branch Automotive and the types of vehicles they specialize in.New Space and Operations (00:08:27) Parker details the new building acquisition and its positive impact on shop operations and parking.Effective Use of Space (00:08:47) Brian comments on the efficient layout of Parker's shop and its impact on operations.Marketing Strategy Discussion (00:09:23) Brian emphasizes the importance of spending on marketing and its benefits for shop growth.Partnership with Marketing Pros (00:10:34) Parker shares his experience working with marketing professionals and the positive outcomes.Measuring Marketing Success (00:11:24) Parker explains how adjustments in marketing budget led to measurable increases in business.Sponsor Message from RepairPal (00:12:02) A brief advertisement highlighting the benefits of being RepairPal certified for auto shops.App Fueled Customer Loyalty (00:13:21) Overview of how App Fueled can help auto shops enhance customer loyalty through technology.Marketing Budget Strategies (00:14:27) Discussion on the different approaches shop owners take regarding their marketing budgets.Marketing Budget Misconceptions (00:14:40) Discussion on how cutting marketing budgets can be counterproductive for business growth.Economic Downturn and Marketing Cuts (00:15:04) Statistics reveal that businesses often cut marketing first during economic pressures, which is detrimental.Seasonal Trends in Business (00:15:29) Analysis of how marketing can influence traditionally slow months and the importance of consistency.February Performance Insights (00:16:03) Parker shares insights on February sales trends and the impact of historical data on marketing strategies.Comparative Financial Analysis (00:18:01) Parker discusses a financial comparison with another shop, highlighting marketing expenditure and revenue correlation.Growth Through Marketing (00:19:34) The importance of increasing marketing spend to drive car count and business growth is emphasized.Direct Response vs. Brand Building (00:20:50) Exploration of the difference between immediate response marketing and long-term brand recognition strategies.Customer Experience and Marketing (00:21:32) Emphasis on the importance of customer experience in conjunction with marketing efforts for business success.Coaching Before Marketing (00:22:27) Advice on prioritizing business coaching to improve shop operations before investing heavily in marketing.Website Content Importance (00:23:23) Discussion on the necessity of a well-structured website with relevant content to attract ideal custo

Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop’s Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Google Local Service AdsAutoOps - Scheduling Tools for Auto ShopsThe Google GuaranteeGoogle ScreenedKeywords in Reviews – Adding Fuel to the FireShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53)  Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25)  Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38)  Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34)  Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44)  Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31)  Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55)  Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39)  Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair shops.Visibility of Local Services Ads (00:12:18)  Brian describes how Local Services Ads appear prominently in search results, enhancing visibility.Google Screened vs. Google Guaranteed (00:13:02)  Hallie explains the differences between Google Screened and Google Guaranteed, focusing on their application processes.RepairPal Sponsorship Message (00:14:27)  Brian thanks RepairPal for sponsoring the episode and discusses the benefits of being in their certified network.App Fueled Sponsorship Message (00:15:32)  Brian introduces App Fueled, promoting their customer loyalty app for auto repair shops.Verification Process for Shops (00:16:33)  Hallie outlines the verification process for shops to join Google Local Services Ads, including necessary checks.Verification Steps for LSA (00:16:50)  Overview of the verification process for auto repair shops applying for Google Local Services Ads.Challenges with Specialty Shops (00:19:14)  Discussion on difficulties specialty shops face with Google Local Services Ads targeting.Specialization in Google Ads (00:20:03)  Insights on why specialized shops may benefit more from traditional Google Ads.Opportunities with LSA (00:22:05)  Exploration of the current opportunities available for shops using Google Local Services Ads.Cost Benefits of LSA (00:23:13)  Comparison of lead costs between Google Local Services Ads and traditional Google Ads.Importance of Google Business Profile (00:24:29)  Discussion on how optimizing Google Business Profiles impacts LSA ad performance.Role of Reviews in SEO (00:27:40)  Emphasis on the significance of keywords in customer reviews for improving visibility.Optimizing Photos for LSA (00:29:42)  Best practices for managing and updating photos in Google Local Services Ads.Pricing for LSA Management (00:31:01)  Details on the costs associated with managing Google Local Services Ads for shops.Introduction to LSA (00:33:47)  Discussion on the performance of Google Local Services Ads and how to get started.Discovery Call Process (00:34:15)  Details on scheduling a discovery call and asses

Marketing isn’t just about spending money; it’s about strategy, creativity, and knowing what actually works. That’s exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.Doug’s IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods. From leveraging Facebook groups to pull in college students to secret-shopping a quick-lube competitor for blog content, Doug proves that marketing success comes from being proactive and intentional.This conversation tackles why not every shop needs Google Ads, how to structure diagnostic fees without scaring off clients, and the importance of community involvement. Doug’s hands-on, data-driven approach to marketing offers real insights for shop owners looking to take control of their marketing and maximize results.Brian, Kim, and Doug break it all down, giving shop owners a blueprint for smarter, more effective marketing.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.How To Get In Touch With The GuestDoug DeLucca’s Facebook account [email protected] BOCA Auto Fix - (561) 826-8834Lagniappe (Books, Links, Other Podcasts, etc)ASTAThey Ask You AnswerThey Ask You Answer Podcast Episode 093Which is the right fit for you? A quick lube or an independent auto repair shop?Google Local Service AdsShow Notes with TimestampsIntroduction to the Podcast (00:00:01)  The podcast begins with a welcome message from the host, Brian Walker.Guest Introduction (00:00:10)  Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix.Overview of Boca Auto Fix (00:00:51)  Doug shares details about his auto repair shop, including its location and age.Hiring an Apprentice (00:01:09)  Doug discusses the recent hiring of an apprentice and the journey leading to this decision.Challenges in Hiring (00:02:13)  The speakers reflect on the difficulties shop owners face in finding and hiring young talent.Marketing Journey Begins (00:03:02)  Discussion shifts to Doug's initial marketing efforts and his involvement in content creation.Background in Technology (00:04:07)  Doug explains his previous technology background and how it influenced his approach to marketing.Learning SEO and Marketing (00:04:45)  Doug describes his self-taught journey in SEO and digital marketing after opening his shop.Realizing Marketing Needs (00:06:14)  Doug reflects on his initial assumptions about marketing and the reality of attracting customers.Understanding SEO Basics (00:08:09)  Doug shares his insights on SEO and the learning process involved in mastering it.Frameworks in Marketing (00:10:25)  The conversation explores the use of frameworks in both auto repair and marketing strategies.Adopting "They Ask, You Answer" (00:11:23)  Doug discusses his experience with the "They Ask, You Answer" philosophy in content creation.Writing Blogs for Customer Engagement (00:12:21)  Doug explains how he uses customer inquiries to create relevant blog content for his shop.Experience at a Quick Lube (00:13:29)  Doug shares his firsthand experience at a quick lube to highlight differences in service quality.Experience Comparison (00:14:06) Doug shares his experience of visiting a competitor's shop to understand customer perception and service quality.Proactive Client Advocacy (00:14:57) The team discusses the importance of guiding potential clients to the right service provider based on their needs.Sponsorship and Marketing Tools (00:16:13) Brian introduces RepairPal, highlighting its benefits for attracting new customers and building trust.Customer Loyalty Apps (00:17:51) Brian discusses the advantages of using App Fueled to create customer loyalty programs for auto repair shops.Incognito Visits (00:18:20) Doug talks about visiting a competitor's shop incognito to gain insights without revealing their identity.Collaboration Over Competition (00:19:09) The speakers explore the idea of referring customers to other shops and building relationships in the industry.Challenging Competition Norms (00:20:20) Brian reflects on inviting competitors to the podcast, emphasizing collaboration over traditional competition.Marketing Involvement (00:22:42) Doug explains the ad hoc nature of their marketing efforts and the role of social media in their strategy.Community Involvement (00:27:41) Doug

Want to make your shop’s marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community.In this episode, they’ll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. Plus, get inspiration for using national holidays like National Skilled Trades Day, Road Trip Day, and even Pizza Party Day to keep your content fresh and relevant.Don’t miss this opportunity to simplify your marketing and make a real impact. Tune in now and start planning content that connects!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Days of the YearNational Calendar Show Notes with TimestampsIntroduction to the Episode (00:00:01)  Brian and Caroline introduce the podcast and thank RepairPal for their support.Preparing for May Marketing (00:01:16)  Discussion on planning marketing strategies for May, emphasizing the importance of advance preparation.General Marketing Themes (00:02:00)  Overview of summer-related topics, tax return spending, and pre-trip inspections for vehicles.Motorcycle Safety Awareness Month (00:03:17)  Highlighting the importance of motorcycle safety and tips for drivers and riders.Military Appreciation Month (00:03:39)  Encouraging auto repair shops to give back to military personnel throughout May.Teacher Appreciation Week (00:04:34)  Ideas for showing gratitude to teachers, including small gestures and discounts.National Pet Week (00:05:50)  Encouragement to engage customers by sharing pet photos on social media.Celebrating Various Appreciation Weeks (00:07:05)  Discussion on multiple appreciation weeks in May and the importance of selecting key themes.Learn to Ride a Bike Day (00:08:04)  Suggestions for community engagement by helping kids learn to ride bikes.National Skilled Trades Day (00:09:00)  Promoting skilled trades and hosting events to educate youth about automotive careers.Star Wars Day (May the 4th) (00:10:26)  Fun marketing ideas related to Star Wars Day for engaging customers.National Odometer Day (May 12th) (00:11:42)  Ideas for a fun contest involving vehicle odometer readings to engage customers.RepairPal Certification (00:13:14)  Discussion on becoming RepairPal certified and the benefits for auto repair shops.App Fueled Introduction (00:14:18)  Overview of a customer loyalty app designed for auto service shops.National Lost Sock Memorial Day (00:14:54)  Encouragement for creative engagement ideas related to this fun holiday.Military Appreciation Month (00:15:06)  Suggestions for acknowledging military families and providing discounts.National Dance Like a Chicken Day (00:15:59)  Call to action for engaging with customers through fun activities.Check Your Wipers Day (00:16:27)  Importance of checking wipers before summer travel and educating clients.National Pizza Party Day (00:18:05)  Highlighting the fun of pizza party day and community engagement.Armed Forces Day (00:18:28)  Ideas for honoring military personnel and their contributions.Memorial Day Awareness (00:18:46)  Discussion on the solemn nature of Memorial Day and appropriate observances.National Road Trip Day (00:19:34)  Emphasis on preparing vehicles for summer road trips and inspections.National Rescue Dog Day (00:20:13)  Celebrating rescue pets and their connection to the auto repair community.World Marketing Day (00:20:48)  Encouragement to appreciate and promote effective marketing efforts.Paws and Pistons Campaign (00:22:41)  Combining pet care with auto services for community engagement.Prepping for Road Trip Day (00:24:51)  Continued focus on educating customers about road trip preparations.Engagement Ideas (00:25:34)  Encouragement to share personal stories and engage customers creatively.Auto Repair Marketing Mastermind (00:26:01)  Invitation to join the Facebook group for sharing marketing ideas and support.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and ma

Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.We’ll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we’ll share real-life examples—like our team’s work with Our Daily Bread Food Bank—and how to encourage others to get involved.Tune in now to learn how to support your community while staying humble and making a real impact!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.Lagniappe (Books, Links, Other Podcasts, etc)Start with Why - By Simon SinekOur Daily Bread Food BankCommission MankindShow Notes with TimestampsIntroduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement.Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic.Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode.Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces.Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful.Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion.Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement.Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude.Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement.Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities.Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values.Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media.Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities. Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode.Community Engagement Strategies (00:15:26)   Discussion on how RepairPal helps auto shops gain customers through certification and fair pricing.Customer Loyalty Apps (00:16:25)  Introduction of App Fueled, a customer loyalty app designed for auto service shops.Highlighting Community Work (00:17:11)  Tips on emphasizing organizational missions instead of personal achievements in community involvement.Authentic Community Involvement (00:17:54)   The importance of sharing community efforts without seeking personal recognition or return.Sharing GoFundMe Campaigns (00:18:51)  Encouragement to promote charitable causes without boasting about personal donations.Industry-Specific Support (00:19:16)  Discussion on giving back to the auto repair industry and local communities.Respecting Privacy in Sharing (00:19:39)  The balance between sharing community involvement and respecting the privacy of those served.Educating Marketing Teams (00:22:43)  The need to guide marketing teams on how to portray community involvement authentically.Collaborating with Other Organizations (00:24:17)  Benefits of partnering with local businesses for community service efforts.Celebrating Local Teams (00:25:38)  Highlighting local sports teams and community events to promote goodwill.Telling the Story of Donations (00:27:40)  Importance of sharing the personal connection behind charitable contributions.Personal Anecdotes from Mission Trips (00:28:28)  Sharing impactful stories from mission trips to illustrate the importance of community support.Personal Anecdote on Community Support (00:29:29)  Kim shares a personal story about supporting organizations that assist her brother with disabilities.Encouragement to Join Facebook Group (00:30:44)  Kim invites listeners to join their Facebook group for further engagement and community building.Request for Podcast Reviews (00:31:03)  Brian asks listeners to leave reviews for the podcast, emphasizing the importance of feedback.Closing Remarks and Sponsorship Acknowledgment (00:31:36)&nbsp

Sometimes life just doesn’t slow down, does it? Between running a business, managing a team, and balancing everything else, it’s easy to feel like you’re drowning in tasks. If that sounds familiar, you’re not alone.Hi, I’m Kim Walker, and today I’m sharing my personal journey through a season of overwhelm—and how I’m finding my way back to productivity and peace. This episode isn’t just about getting things done—it’s about giving yourself the grace to start where you are and take small, meaningful steps forward.So, take a deep breath, grab a notebook, and let’s get organized—because even in the chaos, we’ve got thisThank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Stephen Covey's Time Managment Matrix  Remarkable Tablet Time BlockingShow Notes with TimestampsIntroduction to the Episode (00:00:10)  Speaker introduces herself and the topic of managing time and tasks when feeling overwhelmed.Personal Challenges (00:01:24)  Speaker shares her personal story of recovery from back surgery and her mother's declining health.The Impact of Loss (00:03:49)  Reflects on the challenges of returning to work after her mother's passing and managing a heavy workload.Overcoming Overwhelm (00:06:02)  Discusses feeling lost and overwhelmed upon returning to work and how to tackle a massive to-do list.Time Management Strategies (00:10:22)  Introduces Stephen Covey's time management matrix and how to prioritize tasks effectively.Massive Brain Dump (00:08:02)  Explains the process of conducting a brain dump to organize thoughts and tasks without order.Prioritizing Tasks (00:11:20)  Describes how to categorize tasks by urgency and importance using color coding.Using Google Calendar (00:12:20)  Details how to integrate tasks into Google Calendar and set reminders for better organization.Self-Care and Breaks (00:12:28)  Emphasizes the importance of taking breaks and practicing self-care during overwhelming times.Time Blocking (00:14:40)  Introduces the concept of time blocking for focused work sessions and minimizing distractions.Brain Dump and Prioritization (00:15:49)  Speaker discusses her routine of brain dumping and prioritizing tasks weekly to manage overwhelm.Community Engagement (00:16:56)  Speaker  invites listeners to share their experiences and connect through the Auto Repair Marketing Mastermind Facebook group.Resources for Time Management (00:17:55)  Speaker mentions links in the show notes to assist listeners in managing time and tasks effectively.Podcast Recommendations (00:18:27)  Speaker wraps up by encouraging listeners to explore other shows on the Aftermarket Radio Network.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Join host Brian Walker as he welcomes Mauro Stara to explore the transformative connection between your health and business success. In this episode, Mauro shares his expertise on why your body is your ultimate business card and how optimizing your well-being can take your professional performance to the next level.Discover actionable strategies like improving sleep quality, managing stress, and fine-tuning your diet for better energy and focus. Plus, learn how personalized blood work and hormone optimization can help you achieve sustainable results.Don’t miss this insightful conversation packed with practical tips to help you elevate your health and your business. Tune in now!Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com How To Get In Touch With the Guesthttps://www.instagram.com/maurostaraofficial/ - Instagramhttps://www.facebook.com/mauro.stara.944/ - Facebookhttps://www.linkedin.com/in/mauro-stara-4b4295217/ - Mauro Stara https://6packceo.com/start - Six Pack CEOShow Notes with TimestampsIntroduction to the Episode (00:00:01)  Brian Walker introduces the podcast and guest Mauro Stara, discussing the episode's theme.Body as a Business Card (00:01:08) Mauro shares insights on how physical appearance impacts business perceptions and relationships.Judgment by Appearance (00:02:10)  Discussion on the subconscious judgments people make based on appearance in business settings.Health vs. Wealth (00:04:13)  Mauro emphasizes the importance of prioritizing health alongside pursuing wealth for long-term success.First Impressions Matter (00:05:08)  Mauro explains how health influences trust and credibility in business interactions.Changing Perceptions of Successful Individuals (00:06:45)  Brian and Mauro discuss how successful figures are increasingly prioritizing their health and fitness.Metabolic Panels Importance (00:09:37)  Mauro explains why he starts with metabolic panels for clients to assess health effectively.Transformation Through Blood Work (00:12:29)  Mauro shares his experience of using blood work to optimize client health and weight loss results.Introduction to RepairPal (00:15:34)  Discussion on how RepairPal helps auto repair shops gain customer trust and grow their business.App Fueled Overview (00:16:40)  Introduction to App Fueled, a customer loyalty app for auto service shops to enhance customer retention.Blood Work and Hormone Optimization (00:17:48)  Mauro discusses the importance of hormone optimization through blood work and the pitfalls of standard health ranges.Changing Testosterone Ranges (00:19:09)  Comparison of historical and current testosterone levels, highlighting the impact of societal health trends.The Importance of Feeling Good (00:21:01)  Emphasis on personal health and how it affects business performance, beyond just numerical test results.Five Pillars for Testosterone Optimization (00:23:45)  Discussion of five key areas to address for naturally increasing testosterone levels.Sleep's Critical Role (00:25:01)  Importance of quality sleep in maintaining healthy testosterone levels and overall well-being.Diet and Mineral Deficiencies (00:26:04)  Focus on diet quality and addressing mineral deficiencies as crucial for testosterone production.Body Fat and Hormonal Balance (00:26:18)  Explaining how excess body fat affects hormones and overall mental health.Chronic Stress and Hormonal Prioritization (00:27:18)  Impact of chronic stress on hormone levels and the body's reproductive priorities.Environmental Factors (00:28:32)  Discussion on how environmental factors can subtly influence hormone health.Business Lifestyle and Sleep (00:28:39)  Reflection on the business owner's lifestyle and its negative impact on sleep and health.Effective Workout Strategies (00:29:25)  Mauro advocates for a manageable workout routine of three times a week for optimal health.The Importance of Recovery (00:31:25)  Discusses the need for balanced workout frequency to avoid fatigue and maintain testosterone levels.Walking vs. Running (00:32:23)  Explains the benefits of walking for long-term sustainability over high-intensity workouts like running.Personal Experience with CrossFit (00:34:09)  Shares insights on how intense training can lead to difficulties in maintaining a diet.Actionable Health Advice (00:35:07)  Suggests starting with blood work to assess health and identify potential issues.Nutritional Framework (00:36:22)  Recommends a balanced diet focusing on protein and fats to stabil

Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn’t have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.If you’re ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Show Notes with TimestampsIntroduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57)  Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51)  Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital ads.Keyword Planning for Ads (00:16:59) Discussing the necessity of keyword planning tools for effective ad targeting.Understanding UTM Tracking (00:17:36)  Explaining UTM tracking parameters for detailed insights into marketing performance.Combining UTM with Link Shorteners (00:19:32) Using link shorteners like Bitly to manage long UTM links effectively.RepairPal Introduction (00:21:05) Highlighting RepairPal as a resource for connecting auto repair shops with new customers.Customer Loyalty Apps (00:22:12) Promoting App Fueled for creating custom loyalty apps for auto repair businesses.Video Marketing Tools (00:22:21) Discussing essential video tools for auto repair shops without needing professional help.Simplicity in Video Creation (00:23:15) Encouraging simplicity in video production to avoid overcomplication and promote consistency.Website Tools for Auto Repair Shops (00:27:17)  Recommending Auto Ops as a top scheduling tool for auto repair shops.Website Building Recommendations (00:28:01)  Suggesting Squarespace for easy website building for beginners in auto repair.Importance of Original Photos (00:29:06)  Encouraging the use of original photography for websites instead of stock images.Photography Tips (00:30:13)  Discusses the value of good photography, even with basic tools like cell phones.Email Marketing Tools (00:30:31)  Introduces Constant Contact and Mailchimp for effective email marketing strategies.CRM Capabilities (00:31:15)  Highlights the importance of utilizing built-in email features within CRMs for customer communication.App Fuelled Overview (00:31:17)  Explains App Fuelled as a comprehensive CRM beyond just app cr

Thanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you’ll uncover creative ways to educate customers, build trust, and grow your auto repair shop.This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop’s personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic.Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don’t miss this chance to fill your bays and grow your Shop!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)https://www.daysoftheyear.com   https://www.nationaldaycalendar.com/ https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Monthhttps://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/ Show Notes with TimestampsIntroduction to April Marketing (00:00:10)  The hosts introduce the episode and discuss the focus on marketing strategies for April.Spring Car Care Month (00:02:43)  April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education.Car Care Clinics (00:03:11)  Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance.Vida: Video Every Day in April (00:04:55)  Discussion on the importance of video marketing and committing to daily video creation for engagement.Celebrating National Pickleball Month (00:07:44)  Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive.Honoring EMS Week (00:08:12)  Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers.Tax Return Promotions (00:09:55)  Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their refunds.April Fool's Day Marketing (00:10:48)  Ideas for fun social media posts and jokes to engage customers on April Fool's Day.National Ride Your Horse to a Bar Day (00:14:09)  Hosts humorously discuss the quirky holiday and encourage creative marketing ideas around it.National 4x4 Day (April 4) (00:14:45)  Celebration ideas for off-road enthusiasts and engaging posts for customers.World Rat Day (April 4) (00:15:18)  Discussion on celebrating the impact of rats on auto repairs.National Rita Roadmap Day (April 5) (00:16:12)  A fun take on roadmap reading skills among staff.International Pillow Fight Day (April 5) (00:16:27)  Humorous suggestions for a pillow fight as social media content.National Grilled Cheese Sandwich Day (April 12) (00:17:05)  Ideas for a grilled cheese challenge at the shop.State Pride Days (April) (00:17:28)  Encouragement to celebrate local state days and community engagement.Tax Day and National That Sucks Day (April 15) (00:18:08)  Creative marketing ideas related to tax day and repairs.National Auctioneers Day (April 17) (00:19:08)  Fun activities like staff auctioneering for customer engagement.Easter (April 20) (00:19:40)  Ideas for Easter celebrations and community involvement.Girl Scout Leaders Day and Earth Day (April 22) (00:20:24)  Promoting community ties with Girl Scouts and environmental awareness.Clean Comedy Day (April 28) (00:21:38)  Encouraging clean jokes and humor among staff.Viral Video Day (April 29) (00:22:17)  Encouragement to create engaging videos for social media.April Showers Bring May Flowers (00:23:38)  Marketing strategies related to spring maintenance and vehicle care.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]&

Thank you to our friends at RepairPal for providing you this episode. RepairPal’s CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comAre your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls.With personal stories and practical tips, they’ll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You’ll even hear about Kim’s checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact.Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now!Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops. Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)https://www.autoops.com/ - Online Scheduling for Auto Shopshttps://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shophttps://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor’s Take on Customer Retention with Michael Dohertyhttps://remarkable.com/ - Remarkable notebookShow Notes with Time StampsIntroduction to the Podcast (00:00:01)  The podcast episode begins with an introduction to the Auto Repair Marketing Podcast.  Welcome and Topic Introduction (00:00:10)  Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair.  Secret Shopper Concept (00:01:03)  Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops.  Frog in Boiling Water Analogy (00:01:20)  Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues.  Personal Experience with Shop Cleanliness (00:02:26)  Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor.  Origin of the Episode's Topic (00:03:13)  Kim explains that the episode's topic originated from a class she taught about hosting events in auto repair shops.  Creating a First Impression Checklist (00:04:08)  Kim mentions her intention to create a first impression checklist based on customer journey insights.  Importance of Online Presence (00:04:51)  Discussion shifts to how potential customers first experience a business online, including websites and Google profiles.  The Grunt Test (00:06:39)  Brian explains the "grunt test," where a stranger should easily understand what a website is about.  Evaluating Website Impressions (00:08:04)  Kim emphasizes the importance of assessing what feelings a website evokes in potential clients.  Social Media's Role in First Impressions (00:10:12)  The conversation covers how social media contributes to first impressions and customer perceptions.  Content Strategy and Audience Alignment (00:12:08)  Brian shares a client's unconventional marketing strategy and the importance of aligning content with audience expectations.  Google Business Profile Importance (00:12:59)  Kim highlights the significance of maintaining an accurate and complete Google Business Profile for attracting customers.  Customer Experience in a Hurry (00:14:01)  Kim discusses how potential customers often search for auto repair services quickly, emphasizing the need for accurate information.Improving Waiting Area Appearance (00:15:02)  Discusses the importance of updating photos of the waiting area to enhance customer impressions.The Importance of Phone Etiquette (00:15:38)  Emphasizes listening to phone calls to ensure service advisors are friendly and professional.First Impressions Over the Phone (00:16:38)  Highlights how the tone and manner of answering calls can significantly impact first impressions.Customer Experience During Calls (00:17:18)  Explores the importance of a welcoming greeting and attentive service during phone int

Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women’s History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March.Discover how to leverage upcoming opportunities like St. Patrick’s Day, tax refund season, and National Days such as 'Check Your Batteries Day' and 'Chocolate Chip Cookie Week.' Whether you’re gearing up for alignments after pothole season, celebrating your team, or engaging your community, this episode is full of tips to help you plan your marketing with confidence.Tune in now to get ahead of the game and make March your shop’s most successful month yet!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com   to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/ep-129-preparing-for-februarys-marketing/ https://www.daysoftheyear.com   https://www.nationaldaycalendar.com/ https://automotivetrainingevents.com/event/vision/ - VISION Hi-Tech Training & Expo Show Notes with TimestampsIntroduction to March Marketing (00:00:10)  Overview of the episode's focus on March marketing strategies for auto repair businesses.Importance of Planning (00:01:35)  Discusses the significance of planning marketing strategies in advance for better engagement.Women's History Month (00:04:42)  Highlights the importance of celebrating women in auto care during March.Spring Maintenance Promotions (00:05:25)  Encourages promoting spring maintenance and pre-trip inspections as warmer weather approaches.Tax Refund Marketing (00:06:57)  Suggests leveraging tax refunds for promoting maintenance and larger repairs to customers.St. Patrick's Day Marketing Ideas (00:08:07)  Discusses fun marketing ideas around St. Patrick's Day, emphasizing luck and customer appreciation.Mardi Gras Promotions (00:08:54)  Encourages shops in Louisiana to incorporate Mardi Gras themes into their marketing.Pothole Awareness (00:10:23)  Highlights the impact of winter on roads and the marketing opportunities around pothole-related services.Allergy Season Promotions (00:11:16)  Suggests promoting cabin filter replacements and air conditioning services as allergy season approaches.International Women's Week (00:12:17)  Encourages highlighting women in the shop and community involvement during this week.Chocolate Chip Cookie Week (00:12:52)  Suggests marketing around Chocolate Chip Cookie Week with treats for customers.Vision Conference Marketing (00:14:16)  Discussion on marketing strategies for the Vision conference and its importance in the auto repair industry.RepairPal Introduction (00:15:19)  Overview of RepairPal's services and how it helps auto repair shops attract new customers.Customer Loyalty App (00:16:24)  Introduction to App Fueled, a customer loyalty app designed for auto service shops to boost retention.Social Media Sharing Concerns (00:17:12)  Addressing business owners' apprehensions about sharing company activities on social media.Changing Perceptions on Business Success (00:18:35)  Encouraging business owners to shift their perspective on sharing successes to build trust with customers.Employee Appreciation Month (00:20:19)  Highlighting the importance of employee appreciation and potential marketing strategies around it.Fun Facts About Names Day (00:22:01)  Ideas for celebrating Fun Facts About Names Day with staff engagement and social media content.Automotive Related Days in March (00:23:26)  Discussion on various automotive-themed days in March and how to incorporate them into marketing.National Write Your Story Day (00:24:21)  Encouragement to share the story of the shop through video content on National Write Your Story Day.Community Engagement During COVID (00:25:18)  Sharing examples of community engagement through video collaborations during the COVID pandemic.World Tattoo Day (00:25:18)  Fun marketing ideas related to World Tattoo Day and showcasing staff personalities.Make Up Your Own Holiday Day (00:26:13)  Creative marketing opportunities around the concept of making up your own holiday.Quirky Country Music Song Day (00:26:33)  Discussion on fun ways to engage with quirky country music song tit

Podcasting isn’t about having all the answers—it’s about sharing the journey. In this episode, we tackle the hard truth: Podcast hosts don’t have it all figured out. From the insecurities of giving advice to the challenges of staying authentic, we explore what it really means to put yourself out there as a host.You’ll discover how to sift through advice, find what works for you, and embrace the imperfect process of learning and leading. If you’ve ever felt like you don’t have it all together, this episode will remind you—you’re not alone.Listen in for an honest discussion about navigating the auto repair industry, embracing authenticity, and growing through the challenges of imperfection!Thank you to our friends at RepairPal for providing you this episode. RepairPal’s CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Episode 118 VEDAhttps://agencyanalytics.com/blog/how-profit-first-helped-this-agency-scale - Profit First Was the Key to Our Agency’s Financial Transformationhttps://shopmarketingpros.com/ep-125-its-ok-to-dream-big-stop-playing-small/ - It’s OK to Dream Big (Stop Playing Small)Show Notes with TimestampsIntroduction to the Episode (00:00:01)  Brian introduces the podcast and sets the theme about podcast hosts not having all the answers.Inspiration from Mike Allen's Post (00:00:10)  Discussion on how Mike Allen's humorous post sparked Brian's reflections on podcasting and advice-giving.Brian's Insecurities as a Host (00:01:15)  Brian shares his personal insecurities regarding his role as a podcast host and influencer.Critique of Influencers (00:02:26)  Brian expresses frustration with influencers who claim to have life figured out, relating it to his experiences.Sharing Personal Experiences (00:03:33)  Emphasis on the importance of sharing personal learning experiences rather than presenting oneself as an expert.Struggles with Advice-Giving (00:04:36)  Brian discusses his ongoing struggles with the advice he shares in his podcasts and posts.Imposter Syndrome (00:05:37)  Brian reflects on feelings of imposter syndrome when sharing advice on managing expenses and business practices.Going Against Popular Opinion (00:06:46)  Brian talks about the challenges of discussing unpopular business opinions and the reactions he receives.Sponsor Promotion: RepairPal (00:08:54)  Brian promotes RepairPal and its benefits for auto repair shops seeking new customers.Sponsor Promotion: App Fueled (00:09:55)  Introduction of App Fueled and its services for building customer loyalty apps for auto repair businesses.Rewarding Success Stories (00:10:59)  Brian shares the rewarding experience of hearing success stories from listeners implementing his advice.Discernment in Advice-Giving (00:12:03)  Brian advises listeners to discern the credibility of advice from various influencers and podcasters.Conclusion and Reflection (00:13:10)  Brian wraps up the discussion, emphasizing the importance of honesty in sharing experiences and insights.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

As a business owner, the fast pace of entrepreneurship can feel overwhelming, but when do you give yourself permission to slow down? In this episode, we delve into The Art of Slowing Down—what it means, why it’s important, and how to make it a reality in your daily life.From intentional daily practices to creating systems that allow you to step away, this episode shares actionable insights and personal experiences to inspire you to find balance. Whether you’re planning for the future or simply trying to catch your breath, this conversation will encourage you to rethink how you manage your time and energy.Hit play now to learn how slowing down could help you build a healthier, more sustainable approach to business and life!Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Show Notes with TimestampsIntroduction to the Episode (00:00:01)  The host introduces the podcast and the topic of slowing down in auto repair business ownership.Discussion of New Features (00:00:46)  The speakers mention the potential of live streaming their podcast on Facebook.The Importance of Slowing Down (00:01:59)  The co-host emphasizes that slowing down doesn't mean being lazy or complacent.Target Audience Clarification (00:02:16)  The host clarifies that the episode is not for new business owners who are still growing.Personal Experiences with Surgery (00:05:30)  Kim shares her experience of recovery after back surgery and the need for slowing down.Planning for Recovery (00:06:56)  Kim discusses the importance of planning and preparing for recovery from her surgery.Building Trust in the Team (00:09:59)  Kim reflects on how stepping back built confidence in her team and their abilities.Easing Back into Work (00:12:33)  Kim talks about her gradual return to work and the importance of giving herself grace.Avoiding Extreme Situations (00:13:25)  The host encourages listeners not to wait for extreme situations like surgery to slow down.The Importance of Slowing Down (00:14:32)  Kim discusses the brutal nature of automotive conference seasons and the need for downtime.Personal Time and Routine (00:15:25)  Kim shares her Friday routine, emphasizing quiet time, workouts, and relaxation.Work-Life Balance for Entrepreneurs (00:16:14)  Kim reflects on the stress of entrepreneurship and the importance of not working excessively every day.Freedom of Time and Finances (00:18:22)  Kim highlights the reasons for becoming a business owner, focusing on achieving freedom of time.Daily Slow Time (00:18:38)  Brian talks about integrating intentional slow time into daily routines, even during work trips.One Minute Pause Technique (00:19:28)  Brian introduces a one-minute pause app for quick moments of mindfulness during busy days.Creating Healthy Leadership (00:20:30)  Brian emphasizes the need for leaders to be emotionally and physically healthy for their teams.Encouragement to Slow Down (00:21:25)  Kim encourages listeners to consider slowing down and reflects on building a supportive team.Conclusion and Thanks (00:22:29)  Kim and Brian thank their sponsors and invite listeners to tune in next week.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

What impression does your business leave behind when you’re not there? In this episode, we tackle a vital question every shop owner should consider: What do you look like when you're not there? From the way your team interacts with customers to the legacy you leave for your family, this discussion will inspire you to reflect on your leadership and the culture you've built.We'll explore how to lead by example, empower your team, and ensure your presence is felt even in your absence. Whether it’s in your shop, at home, or in your community, the impressions you leave behind tell a powerful story.Don't miss this thought-provoking episode—listen now and start shaping the legacy you want to leave!Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Square Body Dave - https://www.youtube.com/@squarebodydave Show Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

In this episode of the Auto Repair Marketing Podcast, we explore the concept of "stolen leadership"—a fascinating approach to leadership where proactive team members step up and take ownership without waiting for permission. We'll discuss why this behavior can be a game-changer for your business, how to embrace it, and the importance of allowing your team to make mistakes as part of their growth.You'll hear insightful stories and practical advice on navigating the balance between guiding your team and stepping aside to let them thrive. Whether you're looking to empower your employees, reduce micromanagement, or create a workplace that fosters initiative and innovation, this episode has something for you.Don’t miss out on this powerful episode that could help you take your leadership skills—and your team—to the next level.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://www.tonyrobbins.com/disc - Disc Assessmentshttps://books.google.com.ph/books?id=tpspDwAAQBAJ&newbks=0&lpg=PA1&pg=PA1#v=onepage&q&f=false - Extreme OwnershipShownotes with Timestamps Introduction to the Episode (00:00:10)  Brian introduces the podcast and co-host Kim, mentioning her recent recovery.Definition of Stolen Leadership (00:01:08)  Discussion about the term "stolen leadership" and its positive implications in team dynamics.Personal Anecdotes on Leadership (00:03:37)  Brian shares a lunch conversation about the benefits of allowing others to take initiative.Kim's Experience with Stolen Leadership (00:04:29)  Kim reflects on her feelings when her responsibilities were taken over by a proactive team member.The Importance of Team Growth (00:06:17)  Brian emphasizes that a good leader encourages their team to surpass them in abilities.Balancing Leadership Roles (00:09:04)  Discussion on the need for both leaders and workers within an organization.Examples of Stolen Leadership (00:10:47)  Brian shares examples of team members who have successfully taken on leadership roles.Acknowledging Contributions (00:14:02)  The importance of recognizing team members who fill gaps and take initiative.Natural Leadership Qualities (00:15:06)  Kim discusses how leadership can be innate and the importance of finding the right roles for individuals. Rewarding Initiative (00:15:37)  Brian concludes by stressing the need to reward those who demonstrate leadership to prevent them from leaving.Understanding People Problems (00:15:43)  Discussion on the four people problems and identifying the worst issue in team dynamics.Right Person, Right Seat (00:16:10)  Emphasis on the importance of recognizing and nurturing talent in the right roles to prevent disengagement.Mentorship and Growth (00:16:58)  The necessity of coaching and mentoring employees as they transition into new roles and responsibilities.Allowing Mistakes in Growth (00:17:55)  The importance of permitting team members to make mistakes as a part of their learning process.Consequences of Punishing Mistakes (00:19:05)  Discussion on the negative impact of punishing employees for mistakes, leading to a culture of fear.Learning from Experience (00:20:04)  Personal anecdotes highlighting the value of learning from mistakes and the role of mentorship in that process.The Importance of Leadership Recognition (00:23:01)  Encouragement to recognize and support leaders within the organization to foster growth and leadership.Stealing Leadership (00:23:56)  Exploration of the concept of "stealing leadership" and its implications for organizational growth.Appreciating Team Efforts (00:25:02)  The significance of acknowledging team members' contributions to maintain morale and encourage leadership.Closing Remarks and Future Topics (00:25:24)  Wrap-up of the episode and a preview of the next topic related to the importance of effective team dynamics.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Standing out in the auto repair industry takes more than just great service—it’s about creating an experience that keeps clients coming back. In today’s episode, we’re exploring how to brand your shop as a Concierge Auto Repair Shop, offering high-end, personalized service that goes far beyond the typical repair visit.I’m your host, Brian Walker, and I’ll walk you through the strategies to elevate your shop’s reputation, attract the right customers, and deliver unforgettable service. From perfecting your shop’s appearance to embracing “white-glove” customer care, you’ll learn how to build a business that feels exclusive, premium, and worth talking about.If you’ve ever wondered how to stop attracting vehicles that don’t fit your vision or how to cater to clients who value exceptional care, this episode is for you. With inspiration from brands like Disney and the Ritz-Carlton, we’ll uncover what it takes to turn your shop into a place that wows clients at every turn.Let’s rethink the way auto repair is done and discover how to make every client interaction extraordinary. Ready? Let’s dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Episode 108 With Michael Dohertyhttps://www.youtube.com/@BuckleysAutoCare - Greg Buckley https://www.youtube.com/@fixingcars - Charlie's Foreign Car Service https://www.kenblanchardbooks.com/book/raving-fans/ - Raving FansShow Notes with TimestampsIntroduction to the Episode (00:00:10)  Brian Walker introduces the episode, focusing on branding an auto repair shop as a concierge service.Client Inquiry (00:01:19)  Discussion about a Facebook message from a shop owner seeking advice on attracting qualified clients.Understanding Clientele (00:02:25)  Brian explains the challenges of attracting higher-end clients versus those with older vehicles.Marketing Evaluation (00:03:27)  Brian reviews the shop's marketing efforts and website, noting its professionalism and organization.Shop Location Insights (00:04:22)  Brian discovers the shop is located in a high-end suburban area, which is beneficial for branding.Personal Background of the Owner (00:05:15)  Brian learns about the shop owner's background, including his career and financial stability.Branding as Concierge Service (00:06:26)  Brian suggests branding the shop as a concierge auto repair service to attract the right clientele.Defining Concierge Auto Repair (00:07:20)  Discussion on the concept of concierge auto repair and its implications for business strategy.Importance of Self-Promotion (00:08:27)  Brian emphasizes the need for shop owners to promote their exceptional customer care.Experiencing High-End Service (00:09:29)  Advice on experiencing high-end customer service to inspire similar practices in their own shop.Creating Memorable Experiences (00:10:42)  Brian shares insights on how to create standout experiences for clients, referencing Disney.Impact of Exceptional Service (00:12:32)  Brian recounts a personal story from a Disney cruise that illustrates the power of great service.Differentiation in Experience (00:14:31)  Brian stresses that every aspect of a concierge auto repair shop must provide a unique experience.Marketing Through Experiences (00:14:31)  Discussion about marketing strategies focused on creating raving fan experiences rather than traditional methods.Introduction to RepairPal (00:15:34)  Discussion on the benefits of being a RepairPal certified shop for attracting quality customers.Customer Loyalty Apps (00:16:42)  Overview of App Fueled's services for building customer loyalty apps for auto repair shops.High-End Marketing Strategies (00:17:58)  Emphasis on creating upscale marketing materials to attract high-end clients.Parking Lot Presentation (00:19:02)  Importance of maintaining a clean parking lot with quality vehicles to attract desired clientele.Shop Cleanliness and Professionalism (00:21:03)  The necessity of a clean shop and professional staff appearance to enhance customer experience.Phone Etiquette (00:22:12)  How to improve customer interactions by answering the phone with a helpful attitude.Social Media Engagement (00:24:10)  Strategies for using social media to showcase exceptional client care and build trust.Creating Exclusive Experiences (00:26:56)  Ideas for enhancing customer exp

When it comes to keeping your customers loyal and engaged, technology might be the missing piece in your shop’s success. In this episode, we’re joined by Jeremy Glassco, founder of AppFueled, an innovative tool designed to disrupt customer behavior and redefine loyalty in auto repair.You might think AppFueled is just another CRM, but it’s actually so much more. Today, we’ll explore how its features—from branded call centers to custom loyalty programs—are setting new standards for customer experience. We’ll also dig into what it means to “disrupt” customer behavior in a way that keeps your clients coming back to your shop instead of drifting to the competition.Whether you're new to customer relationship tools or already running a CRM, we think you’ll find something valuable in today’s episode. Let’s dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Appfueled.com - Appfueled https://shopmarketingpros.com/ep-106-part-2-customer-retention-series-service-advisor-role/ - Customer Retention Series – Service Advisor RoleHow To Get In Touch with the Guesthttps://appfueled.com/jeremy - Jeremy GlasscoShow Notes with TimestampsIntroduction and Guest Introduction (00:00:01)  Brian Walker introduces the podcast and guest Jeremy Glassco, highlighting the episode's focus on App Fueled.App Fueled Origins (00:02:07)  Jeremy explains the initial concept of App Fueled and its evolution from a website builder to a CRM tool.Stubbornness and Evolution (00:03:08)  Jeremy shares personal anecdotes about his journey and the challenges faced while developing App Fueled.Freedom of Entrepreneurship (00:04:44)  Jeremy discusses the freedom and hard work involved in owning a business and the values learned from his upbringing.Veterans' Appreciation (00:05:54)  Brian and Jeremy express gratitude for veterans, emphasizing the sacrifices made for freedom.Misconceptions about App Fueled (00:06:30)  Brian clarifies misconceptions regarding App Fueled, noting it’s more than just an app for shops.Full-Featured CRM Discussion (00:07:10)  Jeremy highlights App Fueled's capabilities as a comprehensive CRM, including unique features not found elsewhere.Background of Refer a Car LLC (00:08:06)  Jeremy recounts the founding of Refer a Car LLC and its initial mission to connect youth groups with auto repair shops.Community Engagement Through Fundraising (00:09:35)  Jeremy discusses the successful fundraising initiative that connected local youth groups with auto repair shops.Referral Program Development (00:10:25)  Jeremy explains the integration of a referral program into App Fueled, enhancing customer engagement and loyalty.Mission Statement (00:12:05)  Jeremy concludes with the mission of App Fueled: to disrupt consumer behavior for repeat business.Introduction to Consumer Behavior (00:12:59)  Discussion on how consumer decisions are made quickly, often before engaging with the service.The Importance of Customer Engagement (00:13:58)  Exploration of strategies to engage customers who may decide not to return.Loyalty Ladder Concept (00:14:54)  Introduction of a loyalty ladder to enhance customer retention through multiple touchpoints.Rewards Program Insights (00:16:23)  Comparison between traditional rewards programs and the customizable options offered by App Fueled.Creative Marketing Ideas (00:17:10)  Highlighting innovative strategies from shops to enhance customer engagement and loyalty.Industry Comparison (00:20:18)  Discussion on the effectiveness of apps in various industries compared to the auto repair sector.Consumer Expectations (00:21:14)  Questioning whether the auto repair industry meets customer expectations for service engagement.Communication Preferences (00:23:09)  Debate on the best methods for shops to communicate with customers beyond traditional means.The Role of Technology in Marketing (00:24:30)  Emphasis on how technology can provide a competitive advantage in customer communication.Controversial Success Stories (00:26:11)  Acknowledgment of successful shops using innovative strategies, including call centers, to boost sales.Call Center Integration (00:27:19)  Discussion on the call center feature of App Fueled and its benefits for auto repair shops.Omnichannel Communication (00:27:26)  Explains the importance of omnichannel strategies in customer engagement and how App Fueled implements them.Reviving Phone Communi

Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February’s marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture.Get tips on using National Days to boost engagement, from "Doggy Date Night" to “Random Acts of Kindness Week,” and learn how to connect with your local community, honor shop anniversaries, and run themed giveaways that your customers will remember. Whether you’re promoting winter maintenance, preparing for tax season, or tapping into February’s spirit, this episode has everything you need to make February marketing easy, effective, and engaging.Tune in now and discover how to keep your shop top-of-mind this February and beyond!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/126 - Preparing For January’s Marketing https://www.daysoftheyear.com/ https://www.nationaldaycalendar.com/ - Topics for FebruaryShow Notes with TimestampsIntroduction to the Episode (00:00:10)  Brian introduces the podcast episode, discussing February marketing strategies with guest Caroline Lagrone.Sponsor Acknowledgment (00:00:22)  Brian thanks sponsors RepairPal and App Fueled, highlighting their services for auto repair businesses.Planning Marketing for February (00:01:10)  Discussion on planning marketing efforts for February, applicable for future years as well.Importance of National Dates (00:01:44)  Caroline provides a disclaimer about the variability of national days and weeks throughout February.Valentine's Day Marketing Ideas (00:02:25)  Emphasis on love-themed marketing ideas related to cars and community engagement for Valentine's Day.Promotional Ideas for Customers (00:03:23)  Suggestions for promotions like Hershey's kisses or roses for customers to celebrate Valentine's Day.Community Involvement (00:04:18)  Ideas for engaging with local charities and organizations during February, focusing on love and kindness.Boy Scouts Anniversary Week (00:06:44)  Highlighting the Boy Scouts anniversary week and offering car care merit badge clinics at auto shops.Random Acts of Kindness Week (00:07:41)  Discussion on promoting kindness in the shop and community during Random Acts of Kindness Week.Incorporating Kindness into Marketing (00:09:51)  Encouragement to share acts of kindness on social media to inspire community involvement.National Days in February (00:12:22)  Introduction to various fun national days in February that can be leveraged for marketing.Ice Cream for Breakfast Day (00:13:08)  Fun marketing idea involving ice cream for breakfast to engage staff and customers.Doggy Date Night Promotion (00:14:15)  Ideas for celebrating dog lovers with promotions like giving away dog toys during visits.Groundhog Day (00:14:29)  Discussion on celebrating Groundhog Day and incorporating red for National Wear Red Day.National Working Naked Day (00:14:58)  A humorous suggestion against celebrating National Working Naked Day on February 7th.National Apprenticeship Week (00:15:07)  Highlighting the importance of apprenticeship programs in auto repair for marketing trust.National Pizza Day (00:15:57)  Ideas for celebrating National Pizza Day by engaging with local businesses and teams.Daytona Pole Day (00:17:02)  Introduction to Daytona Pole Day as a marketing opportunity related to NASCAR.Cow Milked While Flying in an Airplane Day (00:17:41)  Encouragement for creative celebrations of this quirky day with a prize incentive.National Battery Day (00:19:23)  Mention of National Battery Day and other auto-related observances in February.Road Trip Readiness Tips (00:23:09)  Promoting pre-trip inspections and maintenance for upcoming road trips.Super Bowl Watch Party (00:25:17)  Engagement ideas around the Super Bowl, including giveaways and social media interactions.Mardi Gras Season (00:26:40)  Discussion on Mardi Gras and local community events to engage customers effectively.Celebrating Shop Milestones (00:28:24)  Discusses the importance of recognizing shop anniversaries and team accomplishments in marketing strategies.Podcast Network Reminder (00:29:04)  Mentions the podcast's place within the aftermarket radio network and encourages listeners to explore other shows.Sponsor Acknowledgment

In this episode, Brian Walker is joined by guest Hallie Wasinger to provide a behind-the-scenes look at how they tackled a major business challenge head-on. After two months of thinking everything was running smoothly, the team uncovered that website projects were falling behind and client communication had slipped. This significant issue required immediate action.Hallie shares how she stepped in to take ownership, assessed each project, and led the team in establishing new, realistic launch dates. Together, Brian and Hallie discuss the importance of extreme ownership, providing structure, and delivering clear direction to get the team back on track. They also emphasize the value of staying calm when challenges arise, and the critical lesson that clients don’t expect perfection—they just want things made right.If you’re navigating your own business challenges, this episode is packed with valuable insights and practical advice on leadership, integrity, and making tough decisions.Tune in now to discover how to keep your business on course, even when it feels like everything is going wrong.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comHow To Get In Touch With the GuestHallie Wasinger:  https://www.linkedin.com/in/hallie-wasinger-411706161/ Show Notes with Time StampsIntroduction to the Episode (00:00:10)  Brian introduces the podcast and guest Hallie Wasinger, setting the stage for the discussion.The Great Website Debacle (00:01:30)  Brian introduces the topic of the "great shop marketing pros website debacle" and thanks sponsors.Agency Environment Challenges (00:04:39)  Hallie describes the intense pace of working in an agency, likening it to "drinking out of a firehose."Hiring Challenges (00:05:20)  Brian discusses the difficulties in hiring a suitable web project manager for their fast-paced agency.Trusting Your Instincts (00:05:56)  Brian emphasizes the importance of trusting your instincts when sensing something is wrong in a project.Communication Breakdowns (00:07:04)  Hallie notes that the team started feeling something was off, leading to a breakdown in communication.Reality Check on Project Status (00:08:49)  Brian reveals the shocking reality of multiple projects being behind schedule and lacking communication.Lessons on Accountability (00:09:45)  Brian discusses the need to dig deeper when issues arise and not just take someone's word for it.Transition of Responsibilities (00:10:42)  Hallie expresses her eagerness to take over the web team after the previous manager's departure.Implementing Systems and Processes (00:11:28)  Hallie highlights her focus on creating systems to improve the web team's efficiency.Taking Ownership of Projects (00:13:14)  Hallie shares her approach of taking extreme ownership and communicating directly with clients about project statuses.Setting Expectations (00:14:34)  Discusses the importance of clear communication with clients regarding their website project timelines.Team Structure and Trust (00:15:30)  Hallie emphasizes the need for structure and realistic timelines to gain team trust and improve workflow.Leadership Style Reflection (00:17:42)  Brian shares his leadership approach, focusing on empowering team members without micromanaging.Addressing Sacred Cows (00:19:17)  Discussion on the pitfalls of sticking to outdated processes and the necessity of flexibility in business.Identifying Challenges (00:20:46)  Hallie reveals ongoing issues she discovered after taking over the web team, highlighting the need for transparency.Client Communication (00:23:33)  Brian and Hallie discuss the importance of communicating issues and realistic expectations to clients effectively.Team Collaboration for Success (00:26:24)  The team collaborates to meet new launch dates, demonstrating collective buy-in and commitment to improvement.Integrating Outside Help (00:27:13)  Hallie explains how they ensured outside help adhered to their established processes and standards.Building Future Relationships (00:28:28)  Discussion on the potential for hiring effective outside developers as part of the internal team in the future.Consulting Your Network (00:28:49)  The importance of seeking advice from peers or coaches during business challenges.Recognizing Reality (00:29:30)  Understanding that situations are often not as dire as they initially seem.Integrity as a Core Value (00:30:23)&nb

Looking to unlock the true potential of your business? Discover how taking time to think can reveal new opportunities, boost creativity, and tackle challenges head-on. Learn how clarity breaks can help you refine your vision, focus on what truly matters, and transform your marketing strategy for better results.Get practical tips on clearing distractions, setting the right direction, and making the most of your time away from the daily grind. Ready to take your business to the next level? Tune in now and see how a little time to think can make all the difference!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/125 https://www.eosworldwide.com/blog/101893-eos-take-clarity-break - EOS Clarity BreakClarity Break Starter QuestionsSometimes it is highly effective to have no plan, no questions while sometimes you need some starter questions to get your mind rolling (example questions below)What would I do if I wasn’t afraid?Today, I am dreaming about….What’s draining my energy right now?Who do you admire and why? What are they doing that you can do also?How do you practice caring for yourself? What are you most proud of?What can you de-clutter physically or emotionally today/this weekend?What are your self-affirmations? Make a list of statements to remind yourself who you are, what your talents/skills are, and what you believe about yourself.Show Notes with TimestampsIntroduction to the Podcast (00:00:01)  The host introduces the Auto Repair Marketing Podcast and acknowledges the network.Importance of Mental Clarity (00:00:10)  Brian Walker discusses the significance of mental clarity for business leadership and the distractions we face daily.The Concept of Clarity Breaks (00:01:27)  Walker explains clarity breaks as a tool for clearing the mind and enhancing creative thinking.Personal Experience with Clarity Breaks (00:02:35)  Brian shares his initial skepticism and eventual realization of the value of clarity breaks.How to Conduct a Clarity Break (00:03:37)  Instructions on how to effectively conduct a clarity break away from usual environments.Benefits of Clarity Breaks (00:04:27)  Walker emphasizes how clarity breaks can lead to significant insights and solutions for business growth.Overcoming Limitations through Clarity (00:05:36)  Brian reflects on overcoming mental barriers regarding business growth during his clarity break.Clarity Breaks and Marketing (00:07:44)  Discussion on how clarity breaks relate to marketing and fostering creativity in strategies.Sponsorship Mention - RepairPal (00:09:30)  Walker promotes RepairPal as a valuable resource for auto repair shops seeking new customers.Sponsorship Mention - App Fueled (00:10:34)  Introduction of App Fueled, offering custom loyalty apps for auto service shops.Focused Clarity Breaks (00:11:39)  Brian discusses how clarity breaks can be tailored to specific business challenges.Questions to Guide Clarity Breaks (00:12:41)  Walker provides questions to help focus thoughts during clarity breaks.Involvement of Leadership Team (00:13:46)  Encouragement for business leaders and their teams to engage in clarity breaks.Action After Clarity Breaks (00:14:39)  Advice on expanding ideas from clarity breaks into actionable steps.Accountability and Follow-Up (00:15:37)  Importance of scheduling follow-ups and involving accountability partners after clarity breaks.Introduction to Listener Engagement (00:16:32)  Brian invites listeners to suggest topics for future episodes via email.Passion for the Automotive Industry (00:17:32)  Brian expresses his love for the automotive industry and its community.Acknowledgment of Sponsors (00:17:32)  Brian thanks sponsors App Field and RepairPal for their support in producing the episode.Promotion of Other Podcasts (00:17:32)  Listeners are encouraged to explore additional podcasts in the Aftermarket Radio Network.Closing Remarks (00:18:21)  The episode concludes with a reminder to listen again next week and fill the bays.Podcast Information (00:18:32)  Listeners are directed to follow the podcast and find contact information in the show notes.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]&nbsp

Ready to kick off the year with a marketing plan that keeps your bays full? Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn how to make your marketing engaging and impactful.Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year. Whether it’s winter car care, “new year, new car” resolutions, or creative customer appreciation ideas, this episode is packed with ways to turn small efforts into big wins.Don’t let January sneak up on you—start planning now! Tune in to get the tools you need to make 2024 your best marketing year yet.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)https://www.daysoftheyear.com/ https://www.nationaldaycalendar.com/ - Topics for January How To Get In Touch With the GuestCaroline Legrand - https://www.linkedin.com/in/caroline-legrand-00568b285/ Show Notes with TimestampsIntroduction to the Episode (00:00:01) Brian introduces the Auto Repair Marketing Podcast and guest Caroline Lagrange.January Marketing Planning (00:01:30) Discussion on planning marketing strategies for January with insights from Caroline's experience.Importance of Planning (00:02:29)Emphasizing the necessity of planning for effective marketing strategies.Community Engagement (00:06:14) Caroline highlights the importance of tying marketing to local community events.Winter Car Care Tips (00:06:14) Discussion on educating customers about winter car maintenance and safety.New Year Resolutions (00:08:04) Encouraging customers to make car care resolutions for the new year.Monthly Marketing Topics (00:10:10) Overview of key topics for January marketing, including national observances.National Hobby Month (00:10:14) Ideas for engaging customers through hobbies and community connections.National Blood Donor Month (00:11:06) Suggestions for hosting a blood drive to engage the community.National Mentoring Month (00:12:14) Celebrating mentorship within the shop and training opportunities for staffNational Pizza Week (00:12:36) Ideas for incorporating fun promotions around National Pizza Week into marketing.National Pizza Week (00:14:18) Discusses leveraging National Pizza Week for community engagement and supporting local businesses.Hunt for Happiness Week (00:15:07) Explores ideas for sharing happiness and resolutions during the first full week of January.January National Days Overview (00:18:02) Introduces various national days in January and their potential for marketing campaigns. New Year’s Day (00:19:23) Highlights New Year’s Day as an opportunity for marketing related to resolutions and new beginnings.55 Mile Per Hour Speed Limit Day (00:19:58) Suggests creative social media engagement ideas around the 55 mph speed limit day.Show and Tell Day at Work (00:21:11) Encourages sharing interesting repair stories or trivia on Show and Tell Day.National Law Enforcement Appreciation Day (00:22:21) Discusses ways to honor law enforcement with promotions and community appreciation events.National Clean Off Your Desk Day (00:24:48) Encourages fun engagement through sharing videos of desk clean-ups and interesting finds.National Arkansas Day and Florida Day (00:26:20) Suggests local marketing strategies tied to state-specific celebrations. National Rubber Ducky Day (00:27:16) Explores creative marketing ideas using rubber ducks to engage Jeep owners and promote services.National Nothing Day (28:12) Discussion about the humorous aspect of celebrating a day dedicated to doing nothing. One Liners Day (28:28) Ideas on sharing jokes in the shop to enhance workplace camaraderie.International Reducing CO2 Emissions Day (30:11) Educating customers about environmental efforts for certified green auto repair shops. National Plan for Vacation Day (30:55) Promoting pre-trip inspections to ensure vehicle readiness for vacations.Yodel for Your Neighbors Day (31:24) Encouraging fun and engaging social media content through yodeling challenges.New Year, New Performance (32:51) Campaign idea for a New Year's performance checkup for vehicles.Resolve Your Check Engine Light Campaign (33:36) Encouraging customers to address check engine light issues as a New Year's resolution.Savings Passport Campaign (34:01) Loyalty program idea rewarding customers for completing maintenance services throughout the year.Tax Refund Campaign (35:42) Marketing strategy encouraging customers to invest their tax refunds in vehicl

Welcome to another episode of the Auto Repair Marketing Podcast! I'm your host, Brian Walker, and I’m excited to have my co-host, Kim, back with me after her recovery. Today, we’re diving into a topic that can change the game for your shop: Stop Playing Small.If you’re tired of feeling stuck or just getting by, this episode is for you. We'll be talking about the mindset shifts and practical steps needed to build a thriving, impactful business. It’s time to break free from the limits we place on ourselves and dream bigger.From overcoming the unique challenges of the auto repair industry to redefining what true success means, we’ll share real stories, honest advice, and strategies you can use to push your business to new heights. Plus, you’ll hear how the right mentors, clarity breaks, and a supportive community can make all the difference.Get ready to challenge yourself, take a fresh look at your goals, and start building a business that’s more than just getting by—it’s an empire. Let’s jump in and stop playing small together!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit https://appfueled.com/ Lagniappe (Books, Links, Other Podcasts, etc)https://en.wikipedia.org/wiki/Start_with_Why  - Start with Why by Simon Sinekhttps://youtu.be/u4ZoJKF_VuA?si=8yihKPEDRkFErdeN https://shopmarketingpros.com/kim-and-brian-tell-their-story/  - Episode 2 : Kim and Brian Tell Their Story https://shopmarketingpros.com/walkers-hierarchy-of-marketing-needs/ - Walkers Hierachy of Marketing Needs (Blog)https://shopmarketingpros.com/ep-101-walkers-hierarchy-of-marketing-needs/ - Podcast Episode 101 https://shopmarketingpros.com/ep-084-failing-forward-in-marketing/ - Failing Forward in Marketing - Episode 84Show Notes with TimestampsIntroduction and Welcome (00:00:10) Brian introduces the episode and welcomes co-host Kim back after her surgery.Theme of the Episode (00:00:23) Discussion on the importance of "thinking big" in business, particularly in auto repair.Challenges in the Auto Repair Industry (00:02:19) Brian outlines unique hiring challenges and industry stigma faced by auto repair businesses.The Role of Money in Business (00:04:10) Exploration of how money is important but not the sole factor for happiness in business.Personal Goals Beyond Financial Success (00:05:21) Kim shares her personal aspirations, emphasizing freedom over financial gain.The Importance of a "Why" (00:08:36) Discussion on understanding one's purpose and how it influences business decisions.Lifestyle Business vs. Thriving Business (00:09:17) Brian contrasts lifestyle businesses with thriving businesses that support growth and stability.Responsibility of Business Owners (00:11:07) The importance of being able to support clients and be generous as a successful business owner.Sponsor Message: RepairPal (00:12:11) Promotion of RepairPal, highlighting its benefits for auto repair shops.Sponsor Message: App Fueled (00:13:11) Introduction to App Fueled and its customer loyalty app for auto repair businesses.Building an Empire Business (00:14:31) Brian encourages listeners to build a business that goes beyond mere survival and thrives.The Stress of Mediocre Business (00:15:32) Discusses the challenges and stress associated with running a mediocre business compared to a successful one.Clarity Breaks (00:17:44) Emphasizes the importance of taking time away from work to think and strategize for business growth.Learning from Disney (00:18:48) Brian shares insights from a clarity break, comparing his business aspirations to Disney's customer experience.Processing Past Failures (00:21:15) Kim and Brian discuss the importance of learning from past failures without letting them hinder future growth.Finding Mentorship (00:22:51) Encourages seeking mentors and coaches to guide business owners in their journey toward success.The Power of Community (00:24:01) Highlights the importance of surrounding oneself with supportive and successful individuals in the industry.Success Leaves Clues (00:26:04) Encourages emulating successful behaviors and practices to achieve business success.Influence and Accountability (00:27:29) Discusses the importance of being mindful of who influences your thoughts and actions in business.Teaching and Mentoring Others (00:27:49) Stresses that teaching others can reinforce personal learning and growth in business.Impact on Family and Followers (00:30:02) Reflects on how one's actions and success can inspire and influence family and others around them.The Importance of Community Support (00:30:56) Discusses the impact of community and friends on personal and business growth.Personal Journey and Reflection (00:31:19) Kim

Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity.In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership.Ready to elevate your shop’s networking game and drive more customers through your doors? Hit play now and unlock the potential of BNI for your business!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)https://www.bni.com/ How To Get In Touch With The Guesthttps://www.linkedin.com/in/shand/ https://trianglebni.com/en-US/index Show Notes with TimestampsIntroduction to BNI (00:00:10) Brian introduces the podcast and welcomes Steve Hand, a BNI expert.Reconnecting After Years (00:00:52) Steve and Brian reminisce about their long-standing friendship and connection.The Importance of BNI (00:01:55) Discussion on why BNI is essential for auto repair businesses and its benefits.Understanding BNI (00:02:32) Steve explains what BNI is and how it helps businesses succeed through collaboration.Weekly Sales Meetings (00:03:14) Steve emphasizes BNI meetings as crucial weekly sales meetings for businesses.Looking for Opportunities (00:03:28) Steve discusses how to identify potential customers during networking.Building Relationships (00:05:38) Importance of personal connections and understanding each other’s backgrounds in BNI.1-to-1 Meetings (00:06:21) Brian and Steve talk about the significance of one-on-one meetings in BNI.Activating Relationships (00:07:30) Steve shares strategies for nurturing relationships to enhance networking effectiveness.Referral Processes (00:08:19) Steve explains how to recognize opportunities for referrals within your network.Gratitude to RepairPal (00:09:17) Brian thanks RepairPal for sponsoring the episode and highlights its benefits.Personal Experiences in BNI (00:10:16) Kim shares her experience of being in two separate BNI groups with Brian.Themed Referral Campaigns (00:10:59) Steve discusses the effectiveness of themed referral campaigns in BNI.Trial and Error in Networking (00:11:41) Steve reflects on learning through trial and error to improve referral requests.Sticking to a Campaign (00:12:42) Steve explains the importance of consistency in referral campaigns for better results.Story of a Soccer Mom (00:13:01) Discussion about a successful vehicle repair story involving a soccer mom.BNI Presentation Challenges (00:13:14) Addressing difficulties in creating unique 62-second presentations for BNI meetings.Finding the Right Market (00:14:21) A pizza shop owner shifts focus from weddings to catering for pharmaceutical reps.Starting BNI Groups (00:15:56) Advice for shop owners interested in starting BNI groups in their towns.County Lines and BNI (00:16:28) Understanding how county lines affect the establishment of BNI chapters.Becoming a Connector (00:17:18) Benefits of starting a BNI group and becoming a key connector in the community.Choosing the Right BNI Group (00:17:56) Guidance on selecting the right BNI chapter in areas with multiple options.Finding Suitable BNI Chapters (00:19:17) Encouragement to use the official BNI website for locating chapters.Collaboratin Among Non-Competing Businesses (00:20:24) Discussion on how non-competing businesses can collaborate effectively within BNI.Value of BNI Membership (00:23:02) Addressing common objections regarding the financial and time investment in BNI.Success Stories from BNI (00:24:45) Highlighting a general contractor's significant business growth through BNI participation.Introduction to BNI Benefits (00:25:28) Discussion on how a mechanic benefited from being part of a BNI group.Overview of BNI Meetings (00:26:06) Description of the typical structure and agenda of a BNI meeting.Networking Process (00:26:54) Explanation of how networking occurs during BNI meetings, including introductions.Referrals and Testimonials (00:27:48) Insight into how referrals are shared and the importance of accountability in BNI.Tips for Effective Networking (00:28:39) Advice on being specific when asking for referrals and networking.Public Speaking Growth (00:30:15) Personal experiences on how BNI helped individuals improve public speaking skills.Visitor Experience in BNI (00:31:30) Encouragement for newcomers to visit BNI chapters before committing to membership.Contact Information for BNI (00:32:10) Details on how to reach Steve Hand for inquiries about BNI in North Carolina.Closing Remarks (00:32:45) Appreciation for the guest and sponsor, and

Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we’re here to guide you through it!We’ll dive into the risks of letting your domain lapse and share practical steps to make sure this never happens to you. This episode is packed with essential advice that could save you a fortune and keep your online presence safe.Grab your headphones, hit play, and let’s dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Aftermarket Radio Network: https://aftermarketradionetwork.com/ How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Welcome to another episode of the Auto Repair Marketing Podcast. Today we’re diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you're in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, you can get your shop to rank higher and bring in more customers.In this episode, we’ll cover the key SEO basics you need, from optimizing your Google Business Profile to gathering keyword-rich reviews. We’ll also dive into the power of long-tail keywords and creating high-quality, authoritative content that sets you apart. If you’re ready to take your SEO to the next level and compete in a crowded market, this episode is for you. Let’s get started!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)How a Trip to Key West Solidified What I Know About Reviews: https://shopmarketingpros.com/a-trip-solidified-what-i-know-about-reviews/ Keywords in Reviews - Adding Fuel to the Fire : https://shopmarketingpros.com/keywords-in-reviews-adding-fuel-to-the-fire/ SMP Blog: https://shopmarketingpros.com/how-to-rank-for-auto-repair-keywords-in-a-large-city/ They Ask, You Answer: https://marcussheridan.com/they-ask-you-answer/ Moz: https://moz.com/ The Ultimate Guide to Auto Repair Shop Marketing : https://shopmarketingpros.com/book/ Semrush Link Building: https://www.semrush.com/blog/link-building/ Show Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Today, we’re diving into an essential topic—how to make your brand stand out from the competition. While you may already provide exceptional service, standing out in a crowded market requires a focused strategy. It’s not just about doing good work; it's about showing what makes your shop truly unique.We’ll break down the key ways to differentiate your brand, from nailing your customer service to using your core values to your advantage. We’ll also talk about how paying attention to your shop’s appearance and maintaining an active social media presence can make a big difference in how customers see you.If you're ready to learn how to make your shop rise above the rest and attract more customers, this episode is for you.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Building a StoryBrand by Donald Miller : https://storybrand.com/building-a-storybrand-book/ McCart’s Auto Center - Ratchet and Wrench : https://www.ratchetandwrench.com/shop-life/article/11464229/shop-view-mccarts-auto-center https://shopmarketingpros.com/how-to-make-your-brand-stand-out-from-your-competitors/ Show Notes with TimestampsIntroduction to Brand Differentiation (00:00:10) Brian introduces the topic of brand differentiation for auto repair shops.Understanding Brand (00:02:26) Explains that a brand is more than just a logo; it embodies the overall customer experience.Customer Perception and Reviews (00:04:25) Discusses the importance of customer reviews in identifying what makes a shop unique.Identifying Strengths and Weaknesses (00:05:30) Encourages owners to focus on strengths while addressing weaknesses for better brand differentiation.Concept of a Four-Dimensional Shop (00:06:32) Introduces the idea of a four-dimensional shop, focusing on customer service, quality, timeliness, and price.Timeliness and Price Mindset Shift (00:08:29) Stresses the importance of communication and fair pricing in building a strong brand.RepairPal Sponsorship Mention (00:10:28) Thanks RepairPal for sponsoring and highlights its benefits for auto repair shops.Building Trust with Clients (00:11:26) Emphasizes the need to cultivate trust through social media and transparent communication.Core Values Integration (00:12:23) Explains how core values should be central to the brand and daily operations of the shop.Daily Recognition of Core Values (00:13:19) Describes the implementation of daily recognition for team members based on core values.Core Values and Brand Identity (00:15:19) Discusses how core values, like happiness, differentiate a brand and impact team morale.Outward Appearance of Shops (00:17:18) Emphasizes the importance of a clean and organized environment in shaping brand perception. Customer Perspective (00:19:28) Encourages shop owners to view their business from a customer's angle to identify areas for improvement. Impact of Shop Aesthetics (00:20:35) Explains how the physical appearance of a shop affects customer impressions and overall branding.Importance of Business Name (00:23:10) Highlights the significance of a shop's name in representing its identity and differentiating from competitors.Examples of Effective Names (00:24:03) Provides examples of shop names that effectively convey their unique selling propositions.Role of Logos in Branding (00:27:47) Discusses how a logo serves as a visual representation of a shop and its differentiationLogo Importance (00:28:53) Discussion on effective logo design and its impact on brand representation.Color Theory in Branding (00:29:48) Exploration of how colors influence perceptions and emotions related to a brand.Crafting Your Brand Message (00:30:55) Advice on creating a brand message that resonates with client concerns rather than just shop credentials.Understanding Client Problems (00:31:52) Emphasis on identifying deeper client issues to tailor brand messaging effectively.Book Recommendation: Building a Story Brand (00:32:44) Recommendation of Donald Miller's book for crafting impactful brand messaging.Differentiation in a Competitive Market (00:33:39) Final thoughts on the necessity of standing out in the auto repair industry.Call to Action for Marketing Help (00:34:37) Invitation for listeners to seek marketing assistance from Shop Marketing Pros.Acknowledgment of Sponsors (00:35:36) Thanks to RepairPal for sponsoring the podcast and supporting the auto repair community.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential.We’ll cover the key responsibilities you need to take on, from meeting with your marketing team to providing access and sharing important updates. We’ll also discuss how staying active in your community and delivering a great customer experience can make your marketing efforts even more effective.If you're ready to learn how to enhance your marketing partnership and see better results, this episode is for you. Let’s dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/ - The Weekly Blitz By Chris Cottonhttps://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans Show Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Want to make your content stand out in 2024? In this episode, we’ll discuss why creating completely original content isn’t the key—and what really drives success in today’s competitive landscape.You’ll learn how to take existing topics and make them your own by adding your unique voice and perspective. We’ll show you how to keep your shop at the forefront of your customers’ minds, even during long gaps between visits. Plus, get tips on how to use content across social media, email, and other channels to build trust and connect with your audience.Ready to boost your content strategy and strengthen customer loyalty? Tune in now and discover how to create content that truly resonates with your audience!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Want to create video content that boosts your shop’s visibility and drives more customers to your door? Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy.In this episode, we’ll share practical tips on using video to build trust with your audience, improve your SEO, and showcase your expertise—all while staying consistent with daily video content. Plus, you’ll learn how doing VEDA can help you master video creation and create real connections with your customers.Don’t miss out on this chance to level up your video game and see real results for your shop. Tune in now and start creating videos that truly connect!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopshttps://www.facebook.com/brian.walkerhttps://www.facebook.com/brian.walker/videos/877852980463356 - Brian’s #veda day 31https://www.facebook.com/brian.walker/videos/2358559621160873 - Brian’s #veda day 32How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they’ve faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you’re a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action.Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community! 🚗🎒Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsBack to School Marketing Discussion in the FB groupHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Today, we're excited to have a special guest with us, Craig O'Neill, a seasoned communication expert.In this episode, we'll dive into Craig's unique approach to effective communication in the auto repair industry. We'll explore how he defines and measures communication success, the art of creating positive first impressions, and the crucial role of clear, transparent interactions in building client trust and retention.We'll also discuss the impact of personalized communication, the importance of networking, and strategies for handling difficult conversations. Plus, Craig will share his insights on overcoming unexpected challenges in public speaking and his top-tier advice for shop owners looking to enhance their communication skills.Tune in for a wealth of knowledge and practical tips that can transform how you communicate in your business.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Speak Up! Effective Communication with Craig O’NeillComfort Crisis: Embrace Discomfort to Reclaim Your Wild, Happy, Healthy Self by Michael EasterScarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough by Michael EasterRemarkable Results Toastmasters ClubHow To Get In Touch With The GuestSpeak Up! Effective Communication with Craig O’NeillLinkedIn - https://www.linkedin.com/in/craigoneillaam/Show Notes with TimestampsIntroduction to the Episode (00:00:01) The host welcomes listeners to episode 116 and introduces guest Craig O'Neill.Discussion on Communication (00:01:36) Craig and Kim explore the importance of communication and daily conversations.Inspiration from Fitness Influencers (00:02:47) Fitness enthusiast Joey Swole and discusses gym etiquette.Walking and Inspiration (00:03:10) Craig shares insights on walking as a source of inspiration and connection with his wife.Toastmasters Experience (00:04:18) Craig reflects on his five-year journey in Toastmasters and its impact on communication skills.Learning to Listen (00:05:11) The speakers discuss the importance of listening and how Toastmasters fosters this skill.Power of the Pause (00:09:17) They highlight the significance of pausing during conversations to enhance communication.Influential Authors (00:10:57) Craig talks about authors like Michael Easter and their impact on his communication journey. Turning 40 and Fitness Changes (00:12:26) Craig shares his new fitness regimen as he approaches his 40th birthday.The Comfort Crisis Book (00:14:11) Discussion on how the book “The Comfort Crisis” has influenced Craig’s perspective on health.The Importance of Influence (00:14:36) Craig discusses the amplification effect of networks and how individuals can inspire each other in unexpected ways.New Workout Regimen (00:15:56) Craig shares his new workout routine involving a rucksack, which he started on his 40th birthday.Reflecting on Podcast Hosting (00:18:09) Craig recounts his initial reaction when asked to host a podcast, feeling surprised and honored.The Essence of Good Communication (00:19:14) Kim highlights Craig's natural ability to communicate and connect with others easily.Listening vs. Hearing (00:23:18) Craig emphasizes the importance of genuinely listening to people to foster meaningful conversations.Communication Challenges in Family Business (00:26:36) Craig reflects on communication mistakes and challenges faced in their family business.The Spiral of Dysfunctional Communication (00:27:51) Craig discusses how anger and frustration can lead to a downward spiral in communication dynamics.The Importance of Connection (29:30) Discussion on how people often don't reach out for help and the importance of community.Facebook Group Dynamics (29:53) Kim shares her protective approach to managing their Facebook group and the excitement of welcoming new members.Influence of Dale Carnegie (30:34) Kim discusses the impact of "How to Win Friends and Influence People" on personal relationships and communication. Tips for Remembering Names (33:00) Craig shares strategies for helping others remember your name in networking situations.The Art of Introduction (35:30) The significance of introducing people and creating connections in networking events is highlighted.Navigating Hard Conversations (38:02) Kim shares her experience with difficult conversations and encourages others to engage in them for peace.Strategies for Effective Feedback (41:34) Craig discusses the importance of giving constructive feedback and the principles behind having hard conversations.The Challenge of Hard Conversations (42:59) Craig expresses his discomfort with hard conversations and the need for ongoing discussions about them.Crisis Management in Speaking (00:43:43) Discussion on handling unexpected crises while presenting and how it can alleviate nerves.Compartmentalizing Emotions (00:44:37) Kim shares her experience of compartmentalizing personal is

When running your auto repair shop, burnout, stress, and exhaustion can feel like constant companions. How do you reignite your passion and find balance amidst the daily challenges?In this episode of the Auto Repair Marketing Podcast, Kim Walker hosts a solo cast with guest Jeff Salzenstein, a former professional tennis player turned coach and speaker. Jeff shares his transformative journey from the tennis courts to becoming a coach focused on holistic well-being. He offers invaluable insights on overcoming adversity, redefining success, and managing burnout and stress through practical techniques like heart-focused breathing and tapping. Jeff’s emphasis on resilience, mindset, and the interconnectedness of mind, body, and soul will inspire and equip you with tools to enhance your personal and professional well-being.Tune in for an episode packed with actionable strategies to help you thrive in both your business and personal life. Don’t miss it!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In Touch With The Guesthttps://www.jeffsalzenstein.com/ https://www.instagram.com/jeffsalzenstein/ https://www.facebook.com/jeffsalzensteinspeaker Show Notes with TimestampsIntroduction and Sponsorship (00:00:01) The podcast host introduces the episode and thanks RepairPal for sponsoring the show.Meeting Jeff (00:00:10) Kim Walker discusses her excitement about having Jeff as a guest, highlighting their recent connection.Unleashing the Champion Within (00:01:19) Jeff shares insights on his coaching philosophy, focusing on mental health and overcoming limiting beliefs.Jeff's Professional Tennis Background (00:02:54) Jeff recounts his experiences as a professional tennis player and the challenges he faced.The Pressure of Performance (00:03:25) He describes the anxiety before a significant match and the importance of mental focus.Tapping into the Zone of Excellence (00:04:26) Jeff explains the concept of finding a "zone" during competition, leading to peak performance.Limiting Beliefs and Success (00:07:04) The conversation shifts to how limiting beliefs can hinder personal and professional success.Redefining Success (00:08:45) Jeff reflects on how his definition of success evolved over time, influenced by personal experiences.Pivotal Moments in Life (00:09:51) He shares defining moments that shaped his journey, including injuries and personal challenges.Transition to Coaching (00:12:31) Jeff discusses the moment he decided to become a coach, driven by a desire to help others.Helping Burnt-Out Shop Owners (00:14:56) The conversation addresses strategies to support shop owners feeling exhausted and overwhelmed.Creating Your Reality (00:15:32) Discussion on how personal responsibility shapes one's reality and the importance of mindset.Taking Responsibility (00:16:31) Emphasizing the freedom that comes from acknowledging personal responsibility in one's circumstances.The Power of Words (00:17:33) The impact of language on reality and the importance of speaking positively about one's situation.Finding Efficiency (00:19:17) Exploring options when unhappy in a career, including improving efficiency or re-evaluating one's path.Listening to Your Heart (00:20:35) The importance of aligning head and heart in pursuing personal fulfillment and career satisfaction.Focusing on Creation (00:20:51) Encouraging a shift from negative focus to creating what one truly desires in life.Defying Age Expectations (00:22:02) Discussing persistence in achieving success later in life, using tennis as an example.Embracing Suffering (00:24:02) Understanding the role of failure and suffering in personal growth and resilience. The Zen of Discomfort (00:26:41) The paradox of embracing discomfort to facilitate growth and change in life.Practical Breathing Techniques (00:28:34) Introducing heart-focused breathing as a method to manage stress and improve emotional regulation.Breathwork and Its Benefits (00:29:54) Discusses the importance of breathwork for mental and emotional health, highlighting techniques like box breathing.Tapping Technique for Stress Relief (00:31:52) Explains how tapping acupressure points can significantly reduce anxiety and stress levels.Nature Walks to Combat Anxiety (00:33:13) Emphasizes the benefits of walking outside for mental health, particularly for shop owners.Creating a Positive Work Culture (00:34:16) Describes how to instill micro habits in organizations to promote gratitude and well-being.Managing Emotions Effectively (00:35:55) Discusses the importance of expressing emotions and regulating them through breath and physical activity.Curiosity About Personal Habits (00:38:47) Encourages listeners to investigate their habits for better mental and physical health.Personal Story of Resilience (00:40:34) Shares a personal story about overcoming struggles and the impact of family on personal growth.Offering Suppo

Want to unlock new opportunities for your auto repair shop? Learn how to tap into local organizations that are eager to help your business thrive, connect with valuable resources, and maximize community support.We'll explore the benefits of the Small Business Development Center (SBDC), leveraging Downtown Development Districts, and participating in programs like Goldman Sachs 10,000 Small Businesses. Plus, discover how to network with local government officials, secure grants, and enhance your shop's visibility and growth.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Tanchubajo Economic Development Foundation (TEDF) - https://www.tedf.org/Small Business Development Center (SBDC) - sba.gov/sbdcGoldman Sachs 10,000 Small Businesses (10KSB) - https://10ksbapply.com/The Idea Village in New Orleans - https://www.ideavillage.org/Show Notes with TimestampsIntroduction to the Episode (00:00:01) The hosts introduce the podcast and discuss the episode's focus on local organizations for business support.Tangible Economic Development Foundation (00:01:10) Brian shares his experience with TDF, emphasizing its role in supporting local businesses.Importance of Economic Development Foundations (00:02:27) Discussion on how these foundations help attract businesses and provide resources, particularly for small enterprises.Small Business Development Centers (SBDC) (00:04:15) Kim explains the role of SBDCs, offering assistance with business planning, funding, and market research.SBDC Resources and Classes (00:06:09) Overview of various resources available through SBDCs, including classes and networking opportunities for business owners.Finding Your Local SBDC (00:08:09) Advice on how to locate an SBDC and the value it brings to small business owners.Downtown Development Districts (00:09:15) Brian introduces Downtown Development Districts and their potential benefits for businesses in historic areas.Engagement with Downtown Development Districts (00:10:12) Discussion on the importance of local business involvement and awareness of district events and resources.Marketing Opportunities through Events (00:11:15) Encouragement to participate in local events to promote businesses, even if they seem unrelated to automotive repair.Goldman Sachs 10,000 Small Businesses Program (00:13:17) Brian explains the program's purpose, which is to provide small business owners with essential skills and resources.Experience with the 10K SB Program (00:15:35) Kim shares her perspective on the program, highlighting its benefits and the connections made among participants.Startup Accelerators (00:16:32) Discussion on startup accelerators that help new businesses grow quickly, including local examples.Local Government Support (00:18:01) Insights on the role of local government in supporting businesses and fostering a positive business environment.Getting Involved in the Community (00:19:48) Encouragement to engage with local organizations and share experiences to benefit the community.Chamber of Commerce Importance (00:22:50) Highlighting the chamber of commerce as a key connection to other business organizations in the community.Networking Benefits (00:23:56) Personal stories illustrating how networking and involvement in local organizations can create valuable connections.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We’ve got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their relevance to auto repair shops.Google Business Profile Explained (00:32:46) Overview of Google Business Profile as a mini website for businesses.Google Maps and Marketing (00:32:58) Discussion on how Google Maps displays search results and business profiles.Industry Changes and Terminology (00:33:38) Humorous take on the rapidly changing digital marketing landscape.Google Ads vs. Adwords (00:34:12) Clarification on the rebranding from Google Adwords to Google Ads.Wrap-up and Acknowledgments (00:34:26) Reflection on the lengthy discussion and appreciation for listener patience.Hurricane Reference (00:34:36) Light-hearted mention of dealing with unexpected challenges during recording.Sponsor Appreciation (00:35:05) Acknowledgment of RepairPal's support for the podcast.Listener Engagement Encouragement (00:35:25) Invitation for listeners to submit questions or topics for future episodes.Aftermarket Radio Network Mention (00:35:45) Promotion of other podcasts available on the aftermarket radio network.Closing Remarks (00:35:54) Final thoughts and encouragement to tune in next week.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Join Brian Walker in this thought-provoking episode of the Auto Repair Marketing Podcast as he delves into the controversial philosophy of "just say yes" in the auto repair industry. Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success. He shares real-life examples of missed opportunities, highlighting the importance of proper service advisor training and the need to always look for ways to turn a "no" into a positive response. Tune in to gain valuable insights on optimizing your shop's phone interactions and maximizing your marketing investments. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Episode 106: shopmarketingpros.com/106Empower Your Advisor : https://empoweryouradvisor.com/Episode 2: Brian's Euro shop : https://shopmarketingpros.com/kim-and-brian-tell-their-story/Episode 45: phone skills with Cecil Bullard: https://shopmarketingpros.com/ep-45-phone-skills-amplify-your-marketing-with-cecil-bullard/Show Notes with TimestampsIntroduction to "Just Say Yes" (00:00:10) Brian introduces the concept of "just say yes" in auto repair marketing.Philosophy Overview (00:01:18) Discussion on the philosophy of getting cars into shops, regardless of capacity or customer interest.The Divide in the Industry (00:02:12) Explains the polarizing nature of the "just say yes" philosophy among auto repair shops.Marketer's Perspective (00:02:12) Brian shares his insights as a marketer and the importance of customer engagement.Stressful Nature of Service Advisor Role (00:03:13) Highlights the stress faced by service advisors and its impact on customer interactions.Service Advisor Training Importance (00:04:20) Discusses the necessity of proper training for service advisors to improve customer retention.Examples of Missed Opportunities (00:05:17) Shares anecdotes illustrating how service advisors discourage potential customers.Case Study: Diesel Engine Inquiry (00:06:22) Describes a call where a service advisor prematurely dismissed a customer’s request.Flat Tire Assistance Example (00:07:24) Discusses a missed opportunity to create customer loyalty through service.Air Conditioning Inquiry Mismanagement (00:08:23) Highlights a situation where a service advisor refused service based on engine type.Timing Belt Refusal (00:09:24) Details a call where a service advisor rejected a customer based on vehicle age.RepairPal Sponsorship Mention (00:10:19) Introduces RepairPal as a resource for connecting shops with new customers.Frustration with Service Advisors (00:11:25) Expresses frustration over service advisors frequently telling potential customers "no."Misunderstanding Customer Needs (00:12:17) Discusses the importance of understanding customer queries beyond their initial questions.Radiator Inquiry Example (00:13:16) Describes a call where a service advisor failed to explore the customer's actual needs.Exhaust Repair Refusal (00:14:12) Shares an example of a service advisor not offering solutions for exhaust repairs.Training for Service Advisors (00:15:12) Importance of service advisor training and understanding good phone skills for effective customer engagement.Turning No into Yes Examples (00:16:23) Brian shares practical examples of converting customer inquiries from no to yes during phone interactions.The Philosophy of Saying Yes (00:17:23) Discussion on the positive implications of saying yes, while maintaining integrity and customer trust.Value of Marketing with Yes (00:18:23) Emphasizing that looking for ways to say yes enhances marketing effectiveness and customer satisfaction.Closing Remarks and Thank You (00:19:08) Brian thanks listeners and sponsors, encouraging engagement with the podcast and its content.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Join Kim, in this episode of the Auto Repair Marketing Podcast as she dives into the key responsibilities shop owners have when teaming up with professional marketers. From the importance of honesty to the need for regular communication and thinking like a marketer, Kim outlines seven essential points to enhance your partnership and boost your business. Discover how to lay a strong foundation for your marketing efforts and ensure your shop is ready for growth. Don't miss these valuable insights and tips!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Simon Sinek - Start with Why Ted Talk : https://www.youtube.com/watch?v=u4ZoJKF_VuAPodcast or Blog about “You’re Not Ready for Marketing” : https://shopmarketingpros.com/how-to-know-when-youre-not-ready-for-marketing/Show Notes with TimestampsIntroduction and Sponsor Acknowledgment (00:00:01) Kim Walker introduces herself and thanks the sponsors for supporting the podcast.Responsibilities of Shop Owners (00:01:21) Discussion on the responsibilities of shop owners in their relationship with professional marketers.Importance of Kickoff Meetings (00:02:26) Emphasis on the significance of kickoff meetings and thorough preparation for effective marketing.Honesty in Communication (00:04:49) The necessity for shop owners to be completely honest about their business situation with marketers.Monthly Meetings with Marketers (00:06:06) Highlighting the importance of regular monthly meetings to maintain effective communication and collaboration.Thinking Like a Marketer (00:09:26) Encouragement for shop owners to adopt a marketer's mindset to enhance communication and information sharing.Feedback and Transparency (00:13:31) The importance of providing feedback and being transparent about any dissatisfaction with marketing efforts.Kickoff Meeting Excitement (00:17:00) Shop owners feel inspired during kickoff meetings but often revert to old habits afterward.Importance of Deliverables (00:18:06) Shop owners must fulfill promises like taking photos and videos to support marketing efforts.Responsibility in Marketing (00:19:04) Shop owners need to actively participate in marketing strategies to ensure effective collaboration.Fixing Shop Issues Before Marketing (00:20:05) Address internal shop problems before hiring a marketer to avoid compounding issues.Review Audit and Improvement (00:21:28) Conduct a review audit to identify recurring customer complaints that need resolution.Avoid Mediocre Marketing (00:22:40) Ensure your shop is not mediocre before investing in marketing to maximize effectiveness.Engagement and Community Involvement (00:23:38) Active participation in the industry and community is crucial for successful marketing partnerships.Join the Auto Repair Marketing Community (00:25:59) Encouragement to join the Facebook group for automotive repair marketing discussions and resources.Request for Reviews (00:27:03) Hosts encourage listeners to subscribe, rate, and review the podcast to enhance visibility.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]

Welcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods. Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, creating engaging video content, and offering incentives.Brian also highlights the importance of personal health and well-being, emphasizing that a healthy business owner is crucial for a thriving business. Tune in for practical tips to help fill your bays and keep your business thriving.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Greg Buckley at Buckley's Auto Center : https://www.youtube.com/@BuckleysAutoCare/featuredCharlie's Foreign Carhttps://www.youtube.com/@fixingcarsRoyalty Auto Servicehttps://www.youtube.com/@theroyaltyautoserviceDave’s Auto Centerhttps://www.youtube.com/@DavesAutoCenterCentervilleHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Today, we're excited to have a special guest with us, Arun Kumar, the owner of Driven Auto Care. In this episode, we’ll explore Arun's unique approach to defining and measuring customer loyalty, creating positive first impressions, and the crucial role of communication and transparency in client retention. We'll also discuss the impact of personalized service, the importance of community engagement, and strategies for handling negative reviews. Plus, Arun will share his insights on emerging trends in customer loyalty and his top-tier advice for shop owners. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)We Are Driven Podcast - https://podcasts.apple.com/us/podcast/we-are-driven-podcast/id1669356544Driven Diary Youtube: https://www.youtube.com/@drivendiaryArun Coumar Linkedin Post: https://www.linkedin.com/posts/aruncoumar_there-are-11-automotive-shops-in-the-plaza-activity-7206990233949642753-xcVF?utm_source=share&utm_medium=member_desktopHow To Get In Touch With The GuestArun Coumar: https://www.linkedin.com/in/aruncoumar/ Show Notes1. Define Loyalty:How do you define loyalty in the context of your auto repair business?How do you measure customer loyalty at Driven Auto Care?2. First Impressions:Do you believe first impressions contribute to customer loyalty?Share some thoughts on how a repair shop can create a positive first impression.3. Communication and Transparency:Does communication and transparency play a role in retaining clients?What best practices do you believe in or promote to increase customer loyalty?4. Personalized Service:Do you believe personalized service impacts retention?How can shops implement personalized service?5. Business Operations and Rebranding:Discuss the rebranding and renovation efforts at Driven Auto Care.How have these efforts contributed to creating a loyal customer base?6. Technology and Tools:Does technology and the use of any specific tools/programs help you stay in touch with customers and get them back into the shop?Share any specific tools or programs you use at Driven Auto Care.7. Community Engagement:Talk about engaging in the community to build your reputation and a loyal customer base.What community involvement initiatives does Driven Auto Care participate in?8. Handling Negative Reviews:How do you feel the way a negative experience is handled can play into customer loyalty?Share any strategies or approaches you use to turn negative experiences into positive outcomes.9. Trends in Customer Loyalty:Do you foresee any trends emerging in customer loyalty and retention within the auto repair industry?What are you seeing in terms of customer expectations and behaviors?10. Biggest Lesson Learned:Share your biggest lesson learned in customer retention at Driven Auto Care.11. Top-Tier Advice:What’s your one top-tier piece of advice to help other shop owners build customer loyalty?How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Welcome to another episode of the Auto Repair Marketing Podcast, hosted by Brian and Kim Walker! Today, we have a very special guest, Michael Doherty, who was our exceptional service advisor at Peak Automotive in Apex, North Carolina. Michael has been a pivotal figure in our journey, and we are thrilled to share his insights on customer loyalty and retention. He’ll discuss his unique approach to building lasting client relationships and the importance of genuine care and transparency.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)WorldPac - https://www.wtitraining.com/Worldpac STX - https://automotivetrainingevents.com/event/stx/Traver Technologies: https://traverconnect.com/ShopWare - https://shop-ware.com/How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected] 

Customer loyalty programs are crucial for retaining clients in the auto repair industry. On the Auto Repair Marketing Podcast, hosts Brian and Kim Walker explore this topic with Joe Schindler and Jeff Rudnick. Joe, a shop owner, shares his experiences with loyalty programs, while Jeff from Pit Crew Marketing offers insights on how these programs can significantly benefit automotive shops. This discussion is part of their ongoing series on customer retention. They highlight how personalized rewards, first impressions, and community involvement can build stronger customer relationships, encouraging repeat business and long-term loyalty. These strategies significantly enhance customer satisfaction and drive business growth.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Pit Crew MarketingSchindler's GarageSchindler's Garage - see loyalty program postsHow To Get In Touch With The GuestJeff Rudnick: https://www.linkedin.com/in/jeff-rudnick-aa611831/Joe Schindler : https://www.facebook.com/schindlersgarageShow Notes with TimestampsThe introduction (00:00:03) Introduction of the podcast episode and the topic of customer loyalty programs.Jeff's background in Hawaii (00:01:03) Jeff's background in Hawaii and the discussion about his current location.Defining customer loyalty (00:04:19) Discussion on the definition of customer loyalty and how it is measured.Earning trust and loyalty (00:06:01) The importance of trust in earning customer loyalty and the significance of knowing the customer's intent.First impressions (00:12:00) The impact of the first impression on building customer loyalty and the significance of creating a welcoming environment.Last interaction and lagniappe (00:18:05) The importance of the last interaction with the customer and the concept of providing a little extra (lagniappe) to enhance the customer experience.Community involvement and charity events (00:20:34) The role of community involvement and charity events in creating customer loyalty and building relationships.These are the main topics covered in the podcast episode transcription segment, organized in chronological order with their respective timestamps.Community Involvement Charity (00:22:26) Shop owner's initiative to involve customers in community charity, raising funds and providing incentives for customers.Supporting Little League Teams (00:23:20) Discussion on sponsoring little league teams, the impact on the community, and the importance of community involvement.Seizing Opportunities (00:24:29) Encouragement to shop owners to seize opportunities, think creatively, and take advantage of moments for business growth.Solving Real Problems (00:25:44) Emphasizing the role of marketing in solving real challenges for small businesses and making their lives better.Involvement in the Community (00:27:31) Discussion on the importance of being involved in the community and creating a sense of belonging, impacting marketing positively.Connecting with Customers (00:28:36) Emphasizing the need to connect with customers in a meaningful way, beyond traditional loyalty programs, and the impact on advertising effectiveness.Fundraising Logistics (00:29:46) Exploring the logistics of fundraising, including tools, graphics, and collaboration with marketing companies for seamless integration.Using Rewards for Community Programs (00:36:29) Discussion on customers choosing to use rewards for community programs, the intrinsic value, and setting up guardrails for giving.Launching Shop Programs (00:41:39) The process of launching shop programs, integration with shop management systems, and activating accounts based on customer history.Service Advisor's Role (00:45:37) Reference to a previous episode discussing the service advisor's role in customer retention and the impact of the 1-to-1 service advisor-technician ratio.Joe's thoughtful gifting (00:46:31) Joe explains his thoughtful and considerate gifting strategies to connect with clients and nurture relationships.Partners with systems and processes (00:47:22) Joe emphasizes the importance of having partners with efficient systems and processes to ease the burden on business owners.Inexpensive customer gifts (00:48:37) Joe shares his inexpensive yet impactful gift ideas for customers, including hot chocolate mixers, cookies, and personalized items.Quality over quantity (00:51:20) Joe discusses the significance of giving high-quality, thoughtful gifts over cheap trinkets and the impact it has on customers.Building customer loyalty (00:53:17) Joe emphasizes the importance of little gestures and thoughtful gifts in building customer loyalty and creating a positive impact.Conclusion and contact information (00:54:02) The hosts express gratitude to the guests and provide their contact information for listeners to get in touch.How To Get In TouchGroup - Auto Repair Marketing

In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention. Part of a customer retention series, this conversation highlights the importance of tailored, one-on-one service advisor training. Key topics include the shop owner's role in setting expectations, the benefits of a one-to-one advisor-to-technician ratio, and common mistakes in advisor interactions. Rena emphasizes the need for clear communication, empathy, and consistent follow-up to build trust and enhance customer loyalty, ultimately driving better business outcomes.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Empower Your Advisor: empoweryouradvisor.comHow To Get In Touch With the GuestRena Rennebohm AAM : https://www.linkedin.com/in/rena-rennebohm-aam-49aa1835/Show Notes with TimestampsThe role of service advisors (00:00:10) Discussion on the importance of service advisors in customer retention and the start of the interview with Rena Greenbaum.Rena's journey into service advisor training (00:01:10) Rena's transition from being a service advisor to becoming a trainer and her approach to one-on-one training.The impact of shop owners' vision (00:04:53) The significance of communicating the shop's vision to service advisors and aligning it with customer expectations.Building trust and communication (00:08:28) The role of service advisors in building trust through clear communication and setting expectations with customers.Creating a raving fan experience (00:11:14) The importance of having a clear process and expectations for service advisors to create exceptional customer experiences.The technician's happiness (00:15:33) The impact of a supportive service advisor on a technician's thoroughness and customer communication.Creating a raving fan experience (00:16:42) The positive outcomes of taking time with customers and creating loyalty through thorough communication.Advisors' extra level of communication (00:17:03) The importance of personalized communication and setting expectations with customers to build a positive experience.RepairPal's mission (00:18:34) Promotion of RepairPal's mission to put trust back in auto repair and its benefits for shop owners.Building trust through communication (00:19:43) The impact of spending time with customers and building trust through clear communication and thoroughness.Understanding and confidence in car repair (00:21:28) The importance of explaining car repair in understandable terms and building confidence in customers.Communication methods and customer loyalty (00:22:22) The impact of communication methods on customer loyalty and the value of phone calls in building relationships.Coaching for shop owners (00:23:21) The role of coaching for shop owners in improving business and customer relationships.Improving advisor-shop owner relationships (00:27:33) The importance of shop owners setting up advisors for success and seeking coaching for business improvement.Advisors' role and responsibilities (00:29:03) The responsibility of shop owners to set up advisors for success and the importance of following processes and policies.Retention starts with communication (00:30:04) Discussion on the importance of clear communication and setting expectations for customer retention.Common service advisor challenges (00:31:07) Identifying common issues such as lack of empathy, rushed communication, and setting specific update times.The controversial "just say yes" approach (00:32:45) Debate on the idea of saying yes more often to customers and the missed opportunities of unnecessary nos.Transitioning from no to yes (00:34:33) Challenges of changing the approach from saying no to finding ways to say yes to customers' requests.Hiring service advisors (00:37:27) Qualities to look for in service advisors, the hiring process, and the importance of involving the existing staff in the hiring decision.Finding potential service advisors (00:40:43) Discussion on professions that translate well into service advisor roles, such as hospitality and hotel management.Final advice and contact information (00:41:04) Encouragement to consider adding more advisors and providing coaching or training, along with contact details for further inquiries.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - [email protected]