The Auto Repair Marketing Podcast

Thanks to our Partners, Shop Boss and AppFueledBig goals require big standards, and that is exactly what Brian Walker and Parker Branch dig into in this conversation from VISION. Parker shares why he refuses to accept playing small, how coaching helped shape his growth, and what it looks like to push yourself, your team, and your vendors without burning relationships. They also get into financial fear, extreme ownership, truthful leadership, and the kind of mindset shift it takes to build something truly exceptional. If you are serious about growing your shop, raising your standards, and refusing to settle for average, this is one you need to hear. Listen now.Show Notes with TimestampsIntroduction and Sponsor Acknowledgment (00:00:10) Brian introduces Parker Branch, sets up the episode’s theme, and thanks sponsors.Big Aspirations and Avoiding Burnout (00:01:14) Parker discusses overcoming burnout, re-centering, and recommitting to growth and excellence.Origins of High Expectations (00:02:03) Parker shares when and why he decided not to play small and his drive for continuous improvement.Coaching Shop Owners to Think Bigger (00:03:19) Parker talks about his coaching approach, encouraging shop owners to step out of their comfort zones.Pushing Vendors and Teams Respectfully (00:05:15) Discussion on pushing for excellence without being unreasonable or damaging relationships.High Expectations vs. Unreasonable Expectations (00:06:43) Brian and Parker differentiate between seeking excellence and having unrealistic demands.Sponsor Messages (00:07:30) Sponsor advertisements for Shop Boss and App Fueled.Biggest Obstacles for Shop Owners (00:09:37) Parker identifies financial fear and staffing as major hurdles for shop owners.Team Reactions to Ambition (00:11:28) Parker explains how his team responds to his drive and the importance of honest communication.Bringing the Team to VISION Conference (00:12:32) Parker describes the impact of bringing his entire team to a major industry event.Maintaining Relationships While Pushing for Growth (00:13:10) How Parker sets expectations and challenges vendors and employees without burning bridges.Truthful Communication and Keynote Inspiration (00:14:41) Reflection on the importance of honest conversations, inspired by a keynote speaker.Unrealistic Goals and Business Growth (00:17:05) Parker shares his ambitious goal of reaching $7 million in sales at a single location.Extreme Ownership When Things Go Wrong (00:18:32) Parker discusses taking responsibility first when performance falls short.Advice for Shop Owners Playing Too Small (00:20:01) Parker and Brian stress the value of coaching and investing in personal and business growth.Personal Investments in Coaching and Health (00:22:26) Both discuss their investments in coaching, health, and the resulting benefits.Closing Remarks and Appreciation (00:23:01) Brian and Parker express gratitude for their relationship and wrap up the episode.Podcast Outro (00:23:59) Outro and information about the Automotive Repair Podcast Network.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)VISIONThe InstituteThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledTraining is expensive, and too many shop owners treat conferences like a reward instead of a real investment in the future of their business. In this conversation with Matt Wagg at VISION 2026, we get into how smart shop owners can build a true talent pipeline by aligning training with business goals, creating development plans for their team, and making sure they always have a solid bench of players ready to step up. If you want your training dollars to actually produce a return, this is one you need to hear. Listen now.Show Notes with TimestampsIntroduction and Sponsor Acknowledgement (00:00:10) Brian introduces the podcast, guest Matt Wagg, and thanks sponsors before starting the discussion.Class Overview: Talent Pipeline (00:01:17) Matt describes his class on employee development, training ROI, and building a bench of players.Intentional Training vs. Random Training (00:02:26) Discussion about aligning training with business goals instead of treating it as a random reward.Industry Training Trends and Individual Needs (00:03:18) Matt explains the mismatch between advanced classes and most technicians’ actual needs.Needs Assessment Analysis (00:04:27) Matt introduces the needs assessment framework for identifying business and employee development needs.The Rule of Twos and Building a Bench (00:06:19) Explanation of having at least two people competent in every skill area to avoid skill gaps.Technician Involvement and Skills Inventory (00:08:48) Importance of regular one-on-one discussions and skills inventory worksheets for technician development.Balancing Business Needs and Employee Goals (00:11:08) How to align business needs with individual technician goals for mutual buy-in.Intentional Hiring and Upskilling (00:14:19) Strategies for reskilling current staff or hiring intentionally based on identified skill gaps.Conference Training Selection Process (00:17:17) Matt details how he and his team intentionally select conference classes based on business and personal development needs.Example: Developing a Lead Technician (00:20:21) Matt shares a real example of promoting a technician into a leadership role and supporting him with targeted training.Training vs. Development (00:22:15) Clarifies the difference between one-off training and ongoing development plans for employees.SMART Goals and Development Plans (00:23:05) How to use SMART goals and written development plans for structured, measurable employee growth.Conclusion and Contact Information (00:25:20) Matt offers to share materials and provides his contact information for listeners interested in learning more.Podcast Wrap-Up (00:26:13) Brian closes the episode, promotes the podcast network, and thanks listeners.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Matt WaggThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledSometimes the problem isn’t the conference. It’s the mindset you brought with you.Brian Walker takes on the chatter that came out of the VISION Conference and makes the case that seasoned shop owners may be expecting the wrong thing. When you’re new, every class feels like a breakthrough. But as you grow, your role has to shift from taker to giver, from student to mentor, from chasing epiphanies to building legacy.He also calls out vendors who turn classes into sales pitches, challenges shop owners who complain without implementing what they’ve already learned, and makes a strong case for showing up ready to give back to the industry that helped build you.If you’ve ever left a conference feeling underwhelmed, this one will make you stop and think. Listen now.Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:00) Brian introduces the episode, mentions recent VISION Conference, and thanks sponsors.Initial Reactions to VISION Conference (00:01:21) Brian discusses Facebook posts expressing dissatisfaction with the conference and reflects on attendee expectations.The Learner’s Journey: From Taker to Giver (00:02:14) Explains how new shop owners are eager learners, but seasoned veterans may not find classes as novel.The Role of Seasoned Veterans (00:03:10) Encourages experienced attendees to mentor others and shift from learning to giving back.Building a Legacy and Mentorship (00:04:22) Highlights the importance of legacy, using Jerry Holcomb as an example, and urges attendees to become legacy builders.Mindset Shift: Giving Back to the Industry (00:05:41) Stresses the need for experienced shop owners to contribute rather than just receive at conferences.Advice to Vendor Instructors (00:06:42) Criticizes vendor-led classes that are sales pitches and emphasizes providing real value when teaching.Sponsor Messages and Product Features (00:07:39) Sponsor advertisements for Shop Boss and App Fueled, detailing their features and benefits.Finding Nuggets as a Veteran Attendee (00:08:51) Encourages seasoned attendees to look for small, valuable insights ("nuggets") instead of expecting big revelations.On Implementation and Constructive Feedback (00:10:01) Advises against complaining if you haven’t implemented what you’ve learned; stresses the importance of honest feedback via surveys.Final Thoughts and Conference Mindset (00:11:04) Reiterates the importance of the right mindset and helping others at industry events.Podcast Network Outro (00:12:20) Mentions other podcasts on the network and encourages listeners to tune in again.Closing Credits (00:12:38) Outro by the announcer, promoting the podcast app and contact information.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)VISIONAutomotive Repair Podcast NetworkThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledBrand building doesn’t always come from ads, funnels, or traditional marketing; it often comes from bold decisions, authenticity, and doing things differently. Zeb Beard of Stroker’s Diesel and Automotive shares how sponsoring a professional fisherman, building a massive and unforgettable shop, and leaning into unconventional branding strategies have fueled explosive brand awareness and loyalty. From turning everyday moments into viral content to embracing his true personality online, Zeb reveals how exposure, storytelling, and consistency can outperform paid advertising. If you want to rethink how brand building really works, and how to create marketing that people actually care about, this conversation will challenge everything you thought you knew. Listen now to discover how bold branding creates lasting impact.Show Notes with TimestampsIntroduction and Sponsorship Overview (00:00:10) Brian introduces Zeb Beard and the main topic: sponsoring a professional fisherman for shop marketing.Why Sponsor a Fisherman? (00:01:30) Zeb explains his passion for fishing and the motivation behind sponsoring a professional fisherman.Choosing the Right Fisherman (00:01:33) Zeb discusses selecting a unique fisherman who travels extensively and offers national exposure.Purpose and Expected ROI (00:02:59) Zeb clarifies his goals: exposure and content, not immediate business from the sponsorship.How the Sponsorship Works (00:05:02) Details on logo placement, exposure through tournaments, and the unique visibility of the sponsored fisherman.Sponsorship Timeline and Early Results (00:06:17) Zeb shares that the sponsorship just started, but both parties are already seeing social media growth.Brand Building History (00:07:21) Zeb recounts previous unique brand-building efforts, including sponsoring a rock band.Impact of Brand Building and Shop Size (00:08:28) Discussion of the shop’s growth, its 64,000 sq ft building, and how the building itself is a marketing tool.Shop Location and Signage (00:09:41) Zeb describes the shop’s visibility, signage, and its impact on local awareness.Merchandise and Graphics (00:11:02) Zeb talks about branded t-shirts, working with a graphics company, and plans to sell merchandise online.Grassroots Marketing Approach (00:13:38) Zeb explains his focus on grassroots brand building, community sponsorships, and minimal paid advertising.Viral Road Report Videos (00:14:46) Zeb describes his viral “road report” videos during an ice storm and the importance of consistent content creation.Authenticity and Customer Relations (00:18:17) Zeb discusses being authentic, setting boundaries with customers, and how this approach builds loyalty.No Promise Times and Quality Focus (00:20:28) Zeb explains why he doesn’t give promise times, focusing on quality and thoroughness over speed.Living at the Shop (00:23:00) Zeb shares the benefits and boundaries of living inside his shop, improving work-life integration.Maintaining Boundaries with Customers (00:25:24) Zeb describes how he maintains privacy and boundaries despite living at his business.Being Unapologetically Authentic Online (00:26:15) Zeb and Brian discuss the value and impact of being authentic and direct on social media.Event Attendance and Closing (00:27:17) Zeb mentions upcoming industry events he’ll attend, and Brian wraps up the episode.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Stroker’s Diesel and AutomotiveThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.capti

Thanks to our Partners, Shop Boss and AppFueledMost shops say they “do the right thing.” Mark Lowe from Yeck's Auto Repair went out and proved it by earning the BBB Torch Award for Ethics. In this conversation, we dig into what the award actually measures (hint: it’s way more than reviews), what the application process revealed about their business, and how the recognition boosted team pride and customer confidence once that trophy hit the front counter.We also connect the dots to something shop owners can’t ignore anymore: AI-driven recommendations. If ChatGPT (and the tools built around it) are looking for trust signals, the BBB can be one of the loudest ones in the room, and Mark shares exactly how they’ve leveraged the award on their website and marketing to lower people’s guard and get them in the door.If you want more trust, better positioning, and a marketing angle that isn’t just “$XX off an oil change,” hit play and listen to this episode.Show Notes with TimestampsIntroduction and Origin of the Episode (00:00:10) Brian introduces Mark Lowe, explains how the episode came from an AI class discussing BBB trust signals.Winning the BBB Torch Award for Ethics (00:01:41) Mark shares about receiving the 2024 BBB Torch Award for Ethics in Omaha, Midwest region.Torch Award Application Process and Criteria (00:01:59) Discussion of the rigorous application process, including community involvement, shop culture, and ethical practices.Community Involvement and Veteran Programs (00:02:59) Mark describes their community giveback and veteran support programs as part of the award submission.History with the BBB (00:03:23) Mark recounts how long they've been involved with the BBB and the value of active participation.Impact of BBB Membership Before the Award (00:04:07) Mark discusses limited customer impact from BBB membership prior to winning the award.Self-Reflection During Application (00:04:49) The application process prompted Mark to evaluate and improve business practices and staff support.Changes Made After Application (00:05:30) Mark highlights increased focus on employee training and development as a result of the process.Training and Team Building (00:06:16) Mark explains their approach to staff training, including attending Vision in Kansas City as a team.Award Ceremony and Recognition (00:07:28) Mark describes the award ceremony, online recognition, and displaying the award in the shop.Multiple Winners and Judging Process (00:08:31) Explanation of how multiple shops can win and the responsibility to judge future applicants.Award Eligibility and Reapplication (00:09:24) Mark clarifies the waiting period before reapplying for the Torch Award.Impact of Winning the Award on Staff (00:09:43) Winning increased staff pride, morale, and reinforced the shop’s commitment to ethics.AI, Trust Signals, and BBB in Marketing (00:13:01) Brian discusses AI’s use of trust signals like BBB; Mark shares how the award builds customer trust.Leveraging the Award in Marketing (00:14:01) Mark details using the award in website, social media, and ongoing marketing efforts.BBB Events and Community Activities (00:14:59) Mark describes BBB networking events, training, and community giveback initiatives.Post-Award Involvement and Presenting (00:15:55) Mark shares about being invited to present awards to other businesses after winning.Other Trust Signals and Certifications (00:16:33) Mark emphasizes ASE certifications as additional trust signals and their impact on staff confidence.Advice for Shop Owners on Involvement (00:18:26) Mark encourages shop owners to invest in their people and participate in organizations for mutual benefit.Closing Thoughts and Farewell (00:19:03) Mark’s final advice: do the right thing and take care of people; Brian wraps up the episode.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Better Business Bureau (BBB)Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Busin

Thanks to our Partners, Shop Boss and AppFueledWhat would happen if someone walked into your shop tomorrow and took over your marketing for the next 90 days?No theory.No fluff.No “someday” ideas.Just a step-by-step execution plan designed to fill bays, tighten up your processes, and position your shop as the obvious choice in your market.In this episode, Brian lays out exactly what he would do, starting with Local Service Ads and a full marketing audit, all the way through AI optimization, content strategy, Google Ads, CRM implementation, phone call analysis, video marketing, community networking through BNI and the Chamber, and even launching a local podcast.This is a blueprint.Not for surviving.For building something that dominates.If your shop isn’t doing consistent marketing, or you’re doing some of it but not seeing the traction you want, this episode will show you where to focus first and what to fix next.Stop guessing. Start executing.Hit play now and see what 90 days of focused marketing could really do for your shop.Show Notes with TimestampsIntroduction and Episode Context (00:00:00) Brian introduces the episode, outlines the 90-day marketing takeover scenario, and thanks sponsors.Assumptions and Approach (00:01:18) Explains assumptions: general repair shop, little/no marketing, and the step-by-step blueprint approach.Start Local Services Ads (LSA) Process (00:02:15) Begins LSA setup due to approval time, discusses its importance and common misconceptions.Shop Cleanup for First Impressions (00:04:20) Assigns cleaning and organizing the shop to improve first impressions for marketing visuals.Comprehensive Marketing Audit (00:06:26) Performs a full audit: Google Business Profile, website (including ADA compliance), social media, email, and direct mail.Join Community Groups (BNI & Chamber) (00:10:03) Joins BNI and Chamber of Commerce, brings a team member to train for ongoing networking.Set Up AI Tools (ChatGPT & Claude) (00:11:05) Implements AI tools for marketing support, content creation, and brand training.Create Content Bank (00:12:26) Builds a large repository of website and marketing content, ensuring quality and brand alignment.Develop Team Bios, Memberships, and News Sections (00:14:42) Adds team bios, memberships/affiliations, and news/awards to the website for trust and authority.Implement Guest X for Call Analysis (00:20:23) Uses Guest X to analyze phone calls, improve service advisor skills, and ensure marketing ROI.Daily and Weekly Video Content (00:22:44) Begins daily short-form and weekly long-form video creation to engage and educate the audience.Start a Local Community Podcast (00:23:42) Launches a podcast focused on local community topics, not auto repair, to build local authority.Weekly SEO & AI-Optimized Content (00:24:44) Publishes weekly written content based on real shop issues, optimized for both SEO and AI.Staff Meeting: Collect Client Questions (00:27:12) Holds a team meeting to gather all client questions, forming a content creation roadmap.Set Up Google Ads (00:28:18) Implements Google Ads to target specific profitable services and detailed search queries.Replace Stock Images with Real Photos (00:29:23) Takes and uploads real shop photos to replace stock images on the website and marketing materials.Implement Review Strategy (00:30:24) Establishes a process to generate and respond to reviews that boost SEO and AI visibility.Deploy CRM (App Fueled) (00:31:33) Implements a CRM (App Fueled) for client communication, follow-ups, and call center integration.Send Regular Email Newsletters (00:33:50) Starts monthly email newsletters to keep the shop top-of-mind, focusing on brand presence over open rates.Conclusion and Call for Feedback (00:35:53) Encourages listeners to share results, check out other podcasts, and thanks sponsors.Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)They Ask, You AnswerEndless CustomersBusiness Network InternationalClaudeThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm

Thanks to our Partners, Shop Boss and AppFueledMeta Verified isn’t just for celebrities anymore, and no, it’s not just about that little blue checkmark either. In this episode, Hallie Wasinger and Caroline LeGrand from Shop Marketing Pros dig into five solid reasons why your auto repair shop might want to seriously consider Meta Verification. We’re talking real-world protection from impersonators, better access to Meta support when something goes sideways (because it will), and even perks that can boost your SEO and visibility in the algorithm. Caroline breaks down the entire process, what it actually gets you, and how to know if it’s right for your shop.If you’ve ever asked, “Should my business be Meta Verified?”—this episode is your answer. Give it a listen, and decide if it’s time to level up your digital presenceShow Notes with TimestampsIntroduction and Sponsor Messages (00:00:00) Podcast and hosts introduced; sponsors Shop Boss and App Fueled are mentioned.Background on Meta Verification (00:01:06) Hallie and Caroline discuss their initial skepticism and early research on Meta verification.Meta Verification for Public Figures vs. Businesses (00:02:13) Explains how verification started for celebrities and public figures, and the shift to broader availability.Real-World Example: Meta Verification Benefits (00:02:29) Hallie shares a story from Macon about another agency benefiting from Meta verification during a Facebook ads hack.Updated Research and Agency Perspective (00:03:51) Caroline describes her new research and conversations with another agency about Meta verification.Meta Verification vs. Business Certification (00:04:45) Distinguishes between verifying a business page and business portfolio certification.Impersonation Protection and Security (00:05:17) Discusses impersonation protection, security, and limitations for agencies managing multiple pages.Enhanced Support and Limitations (00:06:08) Explains the scope of enhanced support and its limitations for business portfolios and client pages.Five Main Benefits of Meta Verification (00:07:21) Caroline outlines the five main benefits: enhanced support, improved security, impersonation protection, links/content, and search optimization.Levels of Meta Verification (00:11:35) Describes the four levels of verification (Standard, Plus, Premium, Max) and their differences.Sponsor Messages (00:13:06) Additional sponsor messages for Shop Boss and App Fueled.The Meta Verification Process (00:15:09) Caroline explains the step-by-step process to get Meta verified and why it was quick for them.Importance of Facebook Hygiene (00:17:12) Discusses the importance of good Facebook practices for successful verification.Personal Profiles and Business Pages (00:17:55) Explains the relationship between personal profiles and business pages, and the impact of personal behavior.Consequences of Poor Facebook Hygiene (00:19:05) Shares an example of how a business owner’s personal profile in “Facebook jail” affected their business page and ads.Meta Verification vs. Business Certification for Multi-location Businesses (00:20:56) Clarifies when to use verification versus certification, especially for multi-location businesses.SEO and Search Optimization Benefits (00:23:02) Explains how Meta verification helps with links in posts, SEO, and algorithm prioritization.Algorithm Prioritization and Featured Profiles (00:25:11) Describes how verified pages are prioritized in Facebook’s algorithm and featured more prominently.Conclusion and Final Thoughts (00:26:53) Hosts summarize their changed perspective on Meta verification and encourage listeners to consider it.Outro and Mardi Gras Farewell (00:29:07) Hosts sign off, mention Mardi Gras, and invite listeners to future episodes.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Get Meta VerifiedThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdema

Thanks to our Partners, Shop Boss and AppFueledDecember 16th, Shop Marketing Pros’ Google Ads MCC was hacked — and what should’ve been a quick fix turned into an eight-day nightmare of lost access, fraudulent campaigns, and even attempted $500,000 account “preload” charges. Brian Walker and Hallie Wasinger lay out the full timeline (warts and all): what the hackers changed, why leaving them “view-only” mattered, how Google support handled it, and what it took to restore and stabilize dozens of client accounts. If you run Google Ads (or hire someone who does), listen all the way through for the hard-earned security upgrades and practical steps to protect your MCC and your shop’s payment methods.Show Notes with TimestampsPodcast Introduction (00:00:00) Brief intro to the podcast, hosts, and episode topic.The Google Ads Hack Begins (00:02:20) Timeline and discovery of the hack on December 16th, 2024, at around 2:30 AM.Immediate Response and MCC Explanation (00:03:11) How the hack was discovered, initial response, and what a Google Ads MCC is.How the Hack Happened (00:05:39) Discussion of phishing, weak Google 2FA, and how hackers gained access.Scope of the Breach (00:06:47) Number of affected accounts, types of accounts, and initial impact.Contacting Google and Early Damage (00:07:29) Brian contacts Google by 4:50 AM; minimal damage at this stage.How Hackers Maintained Access (00:10:15) Hackers downgrade admin access to view-only, allowing continued monitoring.Timeline to Regain Access (00:11:16) Hack occurred December 16th; access restored December 23rd after eight days.Tracking the Hackers’ Actions (00:12:15) Team tracks every change made by hackers during the eight days.Hackers’ Motives and Ad Spend (00:14:48) Hackers run fake medical device ads, spend about $15,000, and attempt large charges.Massive Unauthorized Charges (00:17:16) Multiple $500,000 and $50,000 charges attempted; client reactions and reversals.Client Communication and Stress (00:20:04) Notifying clients, handling overdrawn accounts, and emotional impact.Controlling What They Could (00:22:02) Accepting limited control, focusing on communication and tracking.Escalating to Authorities and Senators (00:22:48) Filing complaints with FBI, DHS, and contacting senators for help.Disconnecting LSA Accounts (00:24:35) Quickly disconnecting Local Services Ads to limit further damage.Impact on Client Businesses (00:26:21) Ad downtime affects client lead flow and business operations.Other Agencies Hacked & Security Changes (00:27:25) Similar hacks in the industry; tightening security after a competitor’s hack in November.Regaining Access and Google’s Restoration (00:30:50) Google restores access on December 23rd, but hackers remain as view-only users.Restoring Client Accounts (00:33:14) Manually removing hackers, restoring admin access, and turning ads back on.Ongoing Issues After Restoration (00:34:48) Continued problems with account suspensions, payment issues, and policy violations.Senators’ Involvement and Google Support Loops (00:34:48) Senators help escalate with Google; difficulties reaching Google support.Google’s Account Suspension Process (00:38:38) MCC suspension fails to stop hackers; sub-account suspensions more effective.Restoring Payment Methods and Account Suspensions (00:39:55) Clients must update payment methods; some accounts face new suspensions.Policy Violations and Remaining Issues (00:41:00) Circumventing policy violations and destination errors persist for some accounts.Lessons Learned and Client Impact (00:44:10) Working with clients on compensation; varying levels of impact.Security Improvements Implemented (00:46:14) Switching to hardware keys, unique admin emails, and stricter access controls.Moving Client Budgets to Agency Cards (00:49:27) Agency now pays ad budgets, clients reimburse; logistical and security benefits.Advice for Other Shops and Agencies (00:52:18) Recommendations: use dedicated cards, review account access, and enable strong 2FA.Google’s Needed Changes (00:54:56) Call for Google to add super-admin roles and better user management.Conclusion and Final Thoughts (00:56:32) Reflecting on the experience, ongoing recovery, and closing the episode.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Automotive Repair Podcast NetworkThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Re

Thanks to our Partners, Shop Boss and AppFueledYou might be tracking average repair order, car count, even gross profit, but are you looking at your average estimate? In this episode, Brian Walker sits down with coach and shop owner Chris Cotton to dig into what may be the most underutilized KPI in the auto repair industry. Chris lays out real numbers, explains why average estimate is a crystal ball into your sales process, and even shares the exact changes his shop made to 4x estimates and drive gross profit through the roof, all in just one year.If you’ve ever asked yourself “Why aren’t my tickets higher?” or “Do I really need another service advisor?” this is the episode for you. Plus, you’ll hear actionable advice on how to move the needle on closing ratios, the power of DVI, and why the right software may be the best investment you’ll ever make.Hit play and discover why average estimate might be the missing metric in your shop's growth strategy.Show Notes with TimestampsIntroduction and Sponsor Acknowledgements (00:00:09) Host introduces the podcast, guest Chris Cotton, and thanks sponsors.Setting the Topic: The Most Important KPI You're Not Tracking (00:01:14) Discussion begins on the underutilized KPI: average estimate written by service advisors.Why Average Estimate Matters (00:01:47) Chris explains why average estimate is overlooked and its importance in diagnosing low average repair orders.How to Track Average Estimate (00:03:36) Discussion on how shop management systems track average estimate and the need to analyze by advisor and shop.Chris Cotton’s Shop Background and Context (00:04:23) Chris shares his dual role as coach and shop owner, and sets context for the numbers discussed.Differences Between Shop Types and KPIs (00:06:07) Explains how KPIs differ between general, specialty, and quick lube shops, and the impact on labor hours.Shop Operations: Car Count, Bays, and Staffing (00:07:25) Chris details his shop’s car count, number of bays, technicians, and unique seven-day schedule.Process Improvements and Estimate Presentation (00:09:29) Describes improvements in hours presented on estimates and the impact of digital vehicle inspections (DVIs).Leveraging Technology for Deferred Work (00:10:26) How CRM tools and online scheduling help sell deferred work and improve customer engagement.Transparency and Full Disclosure in Estimates (00:11:20) Chris’s philosophy on presenting all findings to customers for informed decision-making.What is a Good Average Estimate? (00:13:19) Chris shares a rule of thumb for average estimate based on vehicle mileage and shop type.Impact of Raising Average Estimate on Revenue (00:14:51) Chris details how increasing average estimate improved average repair order and overall revenue.Closing Ratio Challenges and Training (00:15:46) Discusses the drop in closing ratio after raising estimate size and ongoing training to improve sales.Staffing and Writing Estimates: Capacity and Care (00:17:04) Advice for shops understaffed or hesitant to write full estimates; importance of customer care.Legal and Moral Obligation to Inform Customers (00:18:14) Discusses legal cases and the obligation to inform customers of all vehicle issues.Gross Profit and Other Overlooked KPIs (00:21:06) Chris highlights the importance of tracking gross profit dollars, labor hours per ticket, and closing ratio.Strategies to Improve Closing Ratio (00:23:01) Focus on training, hiring the right people, and offering financing to boost closing rates.The Value of Good Shop Management Software (00:23:57) Emphasizes the ROI of robust shop management systems and the pitfalls of handwritten tickets.Preparing for Business Sale and Transparency (00:25:34) Importance of accurate records and transparency for business valuation and sale.Choosing the Right Shop Management System (00:26:16) Advice on selecting systems with robust reporting and avoiding unnecessary add-ons.How to Connect with Chris Cotton (00:26:39) Chris shares his contact information and resources for further learning.Podcast Wrap-Up and Additional Resources (00:27:07) Host promotes Chris’s podcast series and the Automotive Repair Podcast Network app.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)The Weekly Blitz PodcastAutoFix Auto Shop CoachingTechMetricAutoOpsThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Resul

Thanks to our Partners, Shop Boss and AppFueledYou joined the Chamber of Commerce - great move. But now what? This episode pulls back the curtain on why just paying your dues and slapping a sticker on your window doesn’t cut it. The chamber isn’t a vending machine where you drop in money and business pops out, it’s a networking powerhouse if you actually use it.We dig into how to evaluate your local chamber, the right way to get involved, and how to turn those meet-and-greets into actual business growth. From business before hours and luncheons to sponsorships and ribbon cuttings, you’ll walk away with a game plan that puts you in the driver’s seat. And hey, it doesn’t have to be you showing up every time, there are smart ways to delegate this, too.So if you’ve ever said “the chamber doesn’t work,” you might want to give this one a listen. You might just find the real problem isn’t the chamber, it’s how you’re (not) using it.Tune in and learn how to work the chamber to work for you.Show Notes with TimestampsIntroduction and Sponsor Acknowledgements(00:00:09) Hosts introduce the episode, topic, and thank sponsors Shop Boss and App Fueled.Chamber of Commerce Misconceptions(00:01:04) Discuss the misconception that joining the Chamber automatically brings business; importance of active participation.Evaluating Your Local Chamber(00:02:22) How to research and assess your local Chamber’s value via social media, website, and events.Chamber Events and Opportunities(00:04:21) Overview of typical Chamber events, luncheons, fundraisers, and sponsorship opportunities.Member Directory and Secret Shopping(00:06:25) Using the Chamber’s member directory for SEO and the value of attending events before joining.Delegating Chamber Involvement(00:07:31) Encouragement to delegate Chamber activities to staff, such as service advisors, with possible incentives.Sponsor Messages(00:08:43) Mid-episode sponsor messages for Shop Boss and App Fueled.Getting Involved in Committees(00:10:43) Benefits of joining Chamber committees and finding one that aligns with your interests.Chamber Involvement as Business Growth(00:12:05) Chamber and networking as cost-effective growth strategies, especially for new businesses.Delegation and Networking Evolution(00:13:51) How Chamber involvement evolves as your business grows and the importance of building connections.Community Initiatives and Chamber Support(00:14:10) Examples of leveraging the Chamber for community projects and the resulting benefits.Hosting Events and Ribbon Cuttings(00:15:30) Using your shop to host Chamber events and the value of ribbon cuttings for publicity.Sponsorship and Brand Awareness(00:16:43) Creative sponsorship opportunities at Chamber events to boost brand visibility.Conclusion and Podcast Network Promotion(00:17:55) Episode wrap-up, encouragement to download the network app, and final sponsor thanks.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)BNIAuto Repair Podcast Network AppThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledLet’s be honest: BNI isn’t new to you. If you’ve been around this podcast, you’ve heard us talk about Business Networking International before. But this time, we’re taking a deeper dive into something super practical: how to actually choose the right BNI group for your shop. Because let’s be real, not all chapters are created equal. In this episode, Kim and I walk you through the exact steps we’ve taken to find the best-fit groups, what red flags to look for, and how to show up ready to make a killer first impression. Whether you’re a natural introvert like me or you’re already networking like crazy, there’s a group out there for you, and we’ll help you find it.Don’t miss this one—especially if you're ready to grow your business through real relationships and legitimate referrals.Show Notes with TimestampsIntroduction and Sponsors (00:00:00) Podcast introduction, hosts, and sponsor messages for Shop Boss and App Fueled.What is BNI? (00:01:20) Explanation of BNI, its structure, exclusivity, and benefits for business networking.Personal Experiences with BNI (00:02:31) Hosts share how BNI helped their businesses and personal growth, especially in public speaking.BNI’s Structure and Meeting Format (00:03:44) Description of BNI’s structured meetings, weekly agenda, and the value of regular participation.Tracking BNI’s Impact (00:06:39) How the hosts tracked BNI as a marketing source and the variety of chapters in different regions.Finding and Choosing a BNI Group (00:08:29) Step-by-step advice on finding local BNI chapters and evaluating group membership.Understanding Networking Spheres (00:09:56) Explanation of networking spheres and the importance of complementary businesses in BNI groups.Starting a New Chapter (00:10:50) Advice on starting a new BNI chapter if your area is underserved.Evaluating Group Culture and Fit (00:13:03) How to assess group meeting times, culture, and whether the group’s vibe matches your needs.Visiting and Assessing Groups (00:14:27) Tips for visiting groups, gauging friendliness, and looking for active, growing chapters.Referrals vs. Leads in BNI (00:15:40) Clarifying the difference between warm referrals and cold leads in BNI.Attendance and Participation Expectations (00:16:17) Importance of consistent attendance, sending substitutes, and treating BNI as a sales meeting.Preparing to Visit a BNI Group (00:17:40) Best practices for contacting the group, arriving early, and networking effectively.Making a Good First Impression (00:19:13) Bring business cards, research members, and tips for effective networking and presentations.Membership Application Process (00:20:23) Overview of the application, vetting, and selection process for joining a BNI group.Choosing the Right Group for You (00:21:14) Encouragement to visit multiple groups and focus on contact spheres and giving referrals.Managing Expectations and Building Relationships (00:22:22) Advice on patience, building trust, and the importance of giving before receiving in BNI.Getting Involved and Leadership (00:23:28) Encouragement to participate in leadership and help shape group culture.What to Do if Your Seat is Taken (00:24:28) Strategies for staying engaged, waiting for openings, or starting a new group.Closing Remarks and Podcast Network Info (00:25:45) Episode wrap-up, network app promotion, and final sponsor acknowledgments.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)BNIEpisode 124: BNI and Auto Repair Go Hand in Hand with Steve HandBuy Back Your Time by Dan MartellThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Bus

Thanks to our Partners, Shop Boss and AppFueledWant a shortcut to the best episodes from 2025 that’ll breathe new life into your mindset, your marketing, and your mission as a shop owner? This one’s a must-listen. Kim and Brian sat down, actually face-to-face for once, to unpack the ten episodes from last year that left a lasting impact. Whether it’s building superfans, preparing your shop for anything life throws your way, or rekindling that fire that got you into this industry in the first place, we’ve got you covered. Grab a notebook and dive into this recap, it’s more than a look back; it’s your launchpad into 2026.👉 Go listen and pick the episodes that speak to where you are right now.Show Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Profit FirstBuy Back Your TimeHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledStanding in line for hours at Disney might not sound like it has anything to do with running an auto repair shop but Brian Walker draws a straight line between the two. In this episode, he shares how paying to fast track your experiences, whether it’s in business, life, or even theme parks, can be the smartest investment you make. With real talk from his own business journey and the hard lessons he learned over the years, Brian lays out how mentorship, coaching, and strategic outsourcing can shave years off your learning curve and put you on the express track to success.If you’re tired of figuring everything out the hard way, this one’s for you.Hit play and let’s talk about skipping the line in business and in life.Show Notes with TimestampsIntroduction and Sponsor Thanks (00:00:09) Brian introduces the episode, thanks sponsors, and sets up the topic of "fast tracking" in life.Disney Line Story & The Illusion of Shortcuts (00:01:10) Brian shares his pastor's story about long Disney lines and the reality behind seemingly short waits.Brian’s Disney VIP Experience (00:03:19) Brian describes his own Disney VIP experience, using it as an analogy for fast tracking success.The Value of Paying for Mentorship and Coaching (00:04:37) Brian discusses how paying for expert guidance accelerates learning and business growth.Learning the Hard Way vs. Fast Tracking (00:05:46) Brian reflects on his agency’s slow progress before joining specialized coaching programs.Realizing the Benefits of Coaching Programs (00:06:46) Brian realizes he could have saved years by joining a coaching program earlier.Sponsor Messages (00:07:30) Sponsor ads for Shop Boss and App Fueled, highlighting their business solutions.Condensing Years of Learning into a Day (00:09:05) Brian explains how coaching programs now teach in a day what took him years to learn.Paying for Services to Buy Back Time (00:10:12) Brian encourages business owners to delegate tasks to professionals to save time and focus on strengths.Challenging the “Do It Yourself” Mentality (00:11:17) Brian questions the belief that you should never pay for something you can do yourself.The Value of Buying Back Your Time (00:12:34) Brian advocates for paying others to free up time for more valuable or enjoyable activities.Encouragement to Invest in Fast Tracking (00:13:52) Brian urges listeners to invest in mentorship or services to accelerate progress and stay in their zone of genius.Final Thoughts and Disney Analogy (00:14:58) Brian wraps up, encouraging listeners to pay for better experiences in life, using Disney VIP as an example.Outro and Podcast App Promotion (00:15:48) Outro with information about the podcast network and app, and a thank you to listeners and sponsors.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Profit FirstBuy Back Your TimeHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/