The Authority Builder Podcast

When you talk to people, it’s not just the words that matter, says Arthur Joseph. How you say something is just as important - if not more. Arthur teaches this Vocal Awareness through his Institute of the same name.Communication is part of everyone’s business – and life. So you’ll want to pay attention to what Arthur has to say about how to create belief, trust, engagement, and more just by changing the way you speak.This works one-on-one in-person, during webinars and podcasts, over the phone, in speeches, and beyond. We talk about how to implement Arthur’s techniques; he even shares vocal warm-ups and exercises you can use right now.Tune in to find out…The only two decisions in life that matterHow to become a Pragmatic VisionaryThe “Underlining Technique” for putting presence in your voiceWays to eliminate white noise from your conversationsAnd more

What makes for a successful business? Coach, author, and speaker Jennifer Dawn says too many entrepreneurs need to change their idea of what success really means, as well as the mindset and practical strategies they’ll use to achieve it.Jennifer has built two multimillion-dollar companies (with a third on the way) and even had tremendous success in a corporate position (although the experience still soured her from ever going back to that world).Her passion is helping entrepreneurs find the same level of success without sacrificing what’s most important. One essential element is something Jennifer says 80% of entrepreneurs don’t do. We take a deep dive into that, as well as…How to use bad experiences to bounce backMaking your own rules as an entrepreneurWhy you can’t hold yourself truly accountable – and who to turn toThe wrong way to set goals (that you think is right)And more

With 400 employees spread across dozens of locations, Robert Hartline has spent a lot of time thinking about how to communicate his vision to his team… and have them communicate effectively with each other.Robert, a serial entrepreneur who splits his time between Nashville and Costa Rica, has ditched email for the most part… he hates phone calls. And now company-wide they’re using an app that allows them to stay focused, minimizes interruptions, and ensures they just plain get things done.We also talk about how he deals with employees who aren’t engaged with their work - no, he doesn’t fire them – and much more.Listen in to find out:Strategies for solving problems, not situationsA “scientific” approach to solving business problemsHow to use data to find out which employees haven’t “bought in”Why the best leaders are like drug dealersAnd more

Jay Lucas’s positivity is infectious. It’s no surprise, he says that the root of success is how you view the world. We explore ways to stay optimistic even when faced with even the most difficult situations.Jay has used his philosophy to excel in government and business, including his work today with the Lucas Group, which works with private equity investors to grow companies.But advising and building businesses isn’t his only passion. He’s also involved in a creative community revitalization project that’s very close to his heart.There are lessons there that struggling small towns across the country could learn from.Tune in to discover…How – and why – to turn thoughts into thingsUnlocking potential you don’t know you haveWinning the genetic lottery - and how to invest the proceedsThe advantages of “distributed” workAnd more

These days it’s common for businesses to have “virtual” teams spread across the country… even the world.But when Tina Forsyth coined the term online business manager back in 2008 and wrote her first book on the topic, she was a pioneer in the outsourcing space.She continues to innovate, helping business owners find the right people they need to run and grow their business.We talk about how to find those key people, as well as…Creating a business that doesn’t need you aroundWhere to find (and how to recognize) employees better than youThe two mindsets of outsourced employees (one you must avoid)When delegating goes badAnd more...

Mike McDerment didn’t know much about accounting – the nitty-gritty stuff, at least – when he started FreshBooks out of his parents’ basement. He feels that his “inexperience” was an asset as he grew the business. It also inspired his strong views about how professional service providers should be billing for their work. Too many, says Mike, take an approach that leaves clients unhappy and the provider losing money. He has come up with a simple – yet controversial – alternative. We also talk about a resource he leaned on heavily when obstacles popped up as he grew his business, as well as… Why billing hours can kill your business The unexpected danger of having one big client (especially if they’re really big) How to get paid the same for doing less work Why expertise can sometimes sabotage your problem solving And more

Jesse Cole’s motto is “Normal gets normal results.” As the owner of a minor league baseball team, he does what he has to to get butts in the seats for games… leading to record-setting attendance (and revenues) that has garnered national media attention. And, along the way, he’s discovered a way to create amazing experiences that turn customers into raving fans… and evangelists that become your best marketing team. He packs it all in his philosophy for his company, Fans First Entertainment. We talk about… How to get buy-in from employees for your “abnormal” policies Why you should put on a “show” for your customers – and how to do it Strategies for drafting the right team for your company Avoiding the “Comparison Trap” when growing your business And more

Word of mouth can be responsible, at least in part, for 50% to 91% of your sales, depending on your industry. But, says Jay Baer, are you under the mistaken impression that word of mouth is something that just happens? Jay, digital marketing pioneer and co-author of the new book Talk Triggers, shares techniques for ensuring that word of mouth happens “on purpose” and has a measurable and major impact on your sales. It’s all about grabbing your prospects’ attention and wowing them, without gimmicks. Tune in now to find out… Why customers are your best marketing department When marketing “tricks” go too far How to really think like a consumer The conversations that turn prospects into customers

You don’t have to sacrifice money to be fulfilled and make a positive impact in the world, says JV Crum, III, bestselling author, podcaster, and founder of Conscious Millionaire. JV specializes in helping business owners go from six figures to seven figures. It’s not about working more… or taking on more clients. It takes a personal transformation and also requires a whole new way of providing your services. We explore what that means and how to do it. It’s well worth the effort when you can work less but make more money… and even have a business you can sell for top dollar. Listen in to discover… The profit potential of the world of “one to many” How to build an asset, not a business Something you can create once… but sell again and again What many entrepreneurs have forgotten about themselves And more

Kim Butler, co-founder of the Economics Prosperity Movement, is passionate about helping people keep their finances as efficient as possible and spot opportunities to grow their wealth. Often that means taking an unorthodox approach to investing and financial planning…and going against what mainstream financial advisors will tell you to do with your money. So if you take your money out of the stock market and your 401(k), where should you put it? Kim shares strategies using little-known investment vehicles, as well as unconventional ways to use traditional investments for better returns. Tune in to find out… Why you shouldn’t pre-pay your mortgage The morning ritual that will put your whole day on track A little-known danger in your kids’ school The biggest but easily avoidable risk in alternative investments And more

You became an entrepreneur to achieve financial freedom. But, says CPA and financial advisor Maddie Brown, too many business people have a mindset about money that ensures that will never happen. If you neglect your financial records. If you’re not sure how – or how much – money flows from customers to your pocket. If you blame the economy or other “outside forces” for problems. If you’re always on the lookout for IRS letters. If you’re afraid of looking at or even thinking about your finances. Then you need Maddie’s advice…now. (It’s a judgment-free zone.) In the interview, we discuss… The E+R=O equation for achieving your biggest goals How to know if you need a new CPA (many businesses do) The only way to overcome setbacks Using “proactive” accounting to boost revenue The question you must ask yourself about your business now And more

When you’re struggling in business, whether you’re having trouble getting started or you’ve plateaued, the tendency is to blame yourself. But that way of thinking could be the root of the problem, says business transformation expert Nina Cooke.Until she adopted the right mindset, Nina struggled in her corporate career and as an entrepreneur – even though outwardly she had “made it.”She reveals the switch she made that allowed her business to thrive and for her to be much happier on a personal level… and how you can take steps to experience the same transformation.We also talk about…Why everybody isn’t going to like you – and that’s okayAvoiding the fake beliefs that hold you backHow to listen to yourself to discover what you really wantA simple technique for eliminating self-doubtAnd more

You start a business… you run it successfully for decades. But, asks Molly Grubb, what’s your exit strategy?The nightmare scenario – you get to the end and don’t have a sellable business or one you can pass on to the next generation.Molly helps people avoid that situation.Try this exercise: If you took a two-week vacation with no contact with your business… what would happen?If the prospect has you running scared… you won’t be able to sell. But Molly has some solid tips for creating an exit plan, which you should be working on right now.We talk about…How to minimize your tax obligation when selling your businessAvoiding tasks that waste time and suck energySolving the two problems business owners struggle with mostA painless process for delegatingAnd moreListen now…

You have goals for your business (hopefully). A good first step.Let’s kick it up a notch, says Scott Beebe, and create your vision. It’s the only way to get what you really want out of your business and your life.Scott, founder of My Business on Purpose, outlines seven things that you must consider when putting together your vision. All these elements work together to create a plan for you to follow and give you the motivation to get it done.You already have your vision, Scott says. You just need help pulling it out of your head.To that end, Scott offers up a free Vision Tutorial during this episode.Tune in to find out…How to be realistic but ambitious with financial goalsThe North Star you need when things get toughWhat you should be asking yourself before work each dayThe unexpected value of outside perspectiveAnd more

It’s clear that if you’re marketing products or services online (and who isn’t these days), video has to be part of your strategy, says Jason Hsiao, co-founder of Animoto, an intuitive video creation platform. And here’s why…Market watcher Tubular Insights has found that 64% of consumers make a purchase after watching a branded video. And 51% of marketers surveyed by Insivia say video is the content with the best ROI.Video boosts leads and sales for every type of business.Sure, it can be intimidating. But Jason has some simple tips to create professional looking videos with content you already have. He also shares some great free resources - so stick around until the end.We also talk about…How to stand out in social media with your videosThe 5+ most effective video formatsThe 2 most intimidating things about video – and how to conquer themTaking advantage of the “humanizing” effect of videoAnd more

In all of our work with clients, there’s a theme… And I believe it extends to virtually all businesses… The theme? That you’re sitting on, and ignoring a valuable asset in your business. Your existing database of prospects. The story of leads generated, then forgotten is an epic tale of missed opportunity and lost profit in business. Why? Because it’s damn hard to follow-up consistently. In fact, three big barriers tend to freeze most people before they ever get started… Writer’s Block - As the kid’s say…The struggle is real! Trying to figure out what to say in a newsletter, a simple follow-up email, a LinkedIn message, or even a voicemail keeps many professionals from ever following up. Being Boring - Boring follow-up is almost the same as not following up at all… ‘cause your boring follow up won’t be read. :-( Being a Pest - We all know that it’s hard to annoy a prospect into become a paying client. And you run the risk of being mightily pest-like if you show-up with self-centered, ill-conceived, or salesy follow-up. So, most business owners just punt and do nothing. Yet, they’ll work tirelessly to fill the pipeline with new leads. (The single most difficult and expensive activity in business.) Today, in Part 3 of our podcast “mini-series” on escaping the curse of being “the best kept secret in your market” we bring it all together… Today, I’ll show you how to take what we covered in Part 1 and Part 2, to create “forever follow-up” that does the most important thing you need to have before a sale is made…to create trust. And I’ll explain how to do it without ever putting quill pen to parchment or even mousing-over the Microsoft Word button on your laptop. P.S. After you listen to this episode, take a deeper dive into this topic so you can get it working in your business over at our new mini-site: sellingprofessionalservices.com

This is Part 2 of our podcast series on escaping obscurity. Today, I share the 3 secrets to creating momentum in business development. Most people look around and see the “overnight” successes that are popular in the business press and on the web, and think that’s normal. The truth is that there is no such thing as an overnight enduring success. All enduring successes in business have a foundation under them, built up over years. The foundation acts like a flywheel and creates momentum that becomes unstoppable… The trick is creating the momentum. In today’s episode I share how to do that (and the one key ingredient that’s hiding under your nose). Listen here… And, if you’ve not gone there yet, you’ll want to visit sellingprofessionalservices.com—a new site where we’ve collected our best thinking on, well…selling professional services. We cover more than what I could share on today’s podcast. -Steve Gordon P.S. If you missed Part 1 of this series get it here. P.P.S. Stay tuned next week…I’m going to show you how to package up everything from the first two episodes and use it in your firm.

Why “obscurity” is the real enemy in business An old friend once told me there are two types of prospects… The ones you know, and… The ones you don’t know. While that’s trite and true, I think it’s better said this way… There are prospects that know you, what you do, and when to call you… And ones that don’t know you exist. The fundamental problem in business is figuring out how to move people from “don’t know you exist” to “know when to call.” That’s the escape from obscurity. And, if we’re honest, very few businesses make it out of obscurity. They don’t die. They stay in business (often for decades), but never reach their potential. They stay “the best-kept secret” in their market. Today’s episode begins a 2-part deep dive into creating your own escape plan from obscurity. Listen now... -Steve Gordon P.S. We’ve created a new mini-site where we’ve published our blueprint for escaping obscurity. Check it out at sellingprofessionalservices.com

Whether you’re in startup mode or trying to get to the next level, personal and business finance expert Jordan Goodman has some solid advice what to do and what *never* to do with your money. There are some funding sources out there that would have been unheard of just a few years ago, including some that you *must* stay away from. It might surprise you to learn you can also contact creditors, ask them to reduce your debt, and… they’ll do it happily. A perfect solution when you’re going through a rough patch. Tune in to find out… The best place to put your cash for an 8% return – it’s definitely not the bank The unique way crowdfunding works for small businesses An easy process to make debt “disappear” Why you might qualify for Storybook Lending And more

Too many professional service providers feel uncomfortable selling, says Brian Greenberg. But you can be a trusted advisor and do right by your clients – and still market yourself effectively. For Brian, that means selling without selling. We unpack what exactly that means and how to do it so you land more new customers and make more money while marketing more efficiently (that means you get to focus on what you love to do). Stick around until the end – Brian gives away a free audio version of his book… and there’s a contest (closely linked to this episode’s topic) to win another great freebie. Check out the interview to find out… How to do business ethically and transparently – and leverage it The question you must ask yourself when making any decision The single best way to secure the right reviews for your business The power of “barnacle SEO” and the best way to implement it And more

You might love your business, says Todd Palmer, but it doesn’t always love you back. Todd, an entrepreneur and business coach, says that it’s what you do when faced with tough times that counts. First, you have to come to grips with a mental block most entrepreneurs have. Second, you can’t be afraid to get help (from the right people and in the right way). Todd almost lost his business about 10 years ago… and went on to have the six-time Inc. 5000 business he has today thanks to completing those two actions. We talk about how you can apply what he learned to your own venture, as well as… How to get clarity when faced with challenges you don’t understand The responsibilities you didn’t know you signed up for as an entrepreneur The power of the Fail Forward Mentality Two sources of help to get through the toughest business problems And more

For many professional service providers the decision to “specialize” brings fear of shutting out potential clients. It’s actually the opposite, says author and positioning expert Philip Morgan. When you narrow your focus previously hidden profitable opportunities seem to come out nowhere. Of course, how you go about specializing and the niche you pick have a lot to do with it. Philip highlights some proven strategies to make sure you do it the right way. We also talk about… The Whale Client problem and how to avoid it The “X Factor” that accelerates your success The 5 ways to specialize – and how to pick the right method for you The power of constant communication with potential clients And more…

Sixty to 80 hour workweeks… no freedom… scrambling for every dollar. Like many business owners, Paul Maskill found himself working too hard for too little return, financial or personal. Then he made key changes in how he ran his business so he could reduce his workload, boost profits, and live the true dream of an entrepreneur. These days, Paul coaches other entrepreneurs to escape the grind by making the most efficient use of their time. Check out our interview to find out… The systems you need so that your business can survive without you The easy way to start delegating Tips for escaping the “this is how I’ve always done it” mindset How to figure out your definition of freedom – and what you need to achieve it And more

You have a potential product… service… or tool. Or even just an idea. Gavin Zuchlinski, founder of Acuity Scheduling, says that you shouldn’t try to develop it on your own. He knows you have a resource right under your nose that’ll help you create a winning – and profitable – concept. The lessons Gavin learned when creating his scheduling software apply to every industry, in every niche. He also has tips for how to optimize your schedule to maximize the value your customer gets – and the money you make. By the way, Gavin offers a 45-day free trial of his scheduling software at the end of the call, so stick around until the end. Listen in to find out… The #1 rule to make any tool or service you create successful How to get in the mind of your customers… when you’re not your ideal customer Why intention can be right but implementation can fall short if don’t take this step The power of continuous improvement And more

As an entrepreneur, you can feel pretty lonely. But you don’t have to face your business challenges alone, says strategic consultant Pam Wasley. She highlights a specific type of networking you can use to identify the real issues you’re facing and figure out how to overcome them. Pam also talks about a little-known sector of the gig economy that can help struggling companies boost profits and stay competitive. This is a huge opportunity for consultants and professional service providers. Be sure to listen to the end, when Pam offers a copy of her book and several more freebies. You’ll find out… Why “talking to yourself” can help you solve your biggest problems The right way to fire somebody – it’s a positive for you and them How to try before you buy with new employees Questions you can use to make sure consultants actually know their stuff And more

One of the most painful things any expert or consultant can do is… say no to opportunity. But it must be done. Author and advisor David C. Baker, who’s been featured in the Wall Street Journal, Forbes, and more, explains how doing so will actually make your business more successful (and ensure you enjoy your work even more, too). Building a business based on your expertise requires a unique approach. And David highlights some of the best practices for making sure potential clients recognize what you bring to the table – and pay accordingly. In this episode, you’ll learn… The 4 common mistakes of entrepreneurs – and how to avoid them One of the best ways to organize your thoughts and formulate new ideas The dangers of over-delivering to a client 2 ways to gain expertise none of your competitors have How to ensure you can charge a premium for your services And more

Working on projects you love, with people you love working with. That’s the dream of an entrepreneur. But if you don’t market yourself and your services the right way, that goal could be out of reach, says Cindy Schulson. Cindy specializes in helping coaches and consultants use “heart-centered” marketing to stand out from a crowd of competitors with a compelling message. She offers practical, actionable strategies to help you appeal to the logical and emotional sides of your ideal prospects. Tune in to discover… The 4 layers of every effective marketing message How to stop being a “commodity” with your business The power of speaking your truth Why most business fail within 5 years – and how to avoid that fate And more

Here’s a hard truth from my guest, Blair Enns of Win Without Pitching: You’ve probably been undercharging for your services for a very long time. Let’s change that right now. Blair, a sales trainer and pricing expert specializing in helping creative professionals, is revolutionizing the way they – and professional service providers, too – sell their services. He has techniques for taking back the power in your relationships with clients that will maximize your growth and profits. He’ll also share… A systemized way to set prices for any project or any client The “Meet in the Middle” technique for getting the fee you want Why taking any project that comes your way loses you money How to sell your value instead of your time The right way to set up retainer agreements And more

Podcasts are the ideal way to get more leads and customers for your business, says Tom Schwab. Tom, author of Podcast Guest Profits, reveals how to make sure you get in front of the right audience when podcasting… and how to get them to know, like, and trust you. It’s all about getting in on the conversation with your ideal customers, whether it’s on your own podcast or being a guest on somebody else’s show. Your audience is out there but increasingly difficult to reach with traditional marketing, explains Tom. But with podcasting you can exponentially increase your reach quite easily. Listen in to find out… A step-by-step plan for using podcasts as a lead generation tool The 10-minute prep ritual for a podcast guest spot The 3 “M’s” you must have in place before podcast marketing Why running into business barriers can be a good thing How to leverage podcasts to boost other marketing efforts And more

If you’re an independent professional service provider this is a must-listen, especially if you’re still stuck in the hourly billing trap. Yes, it’s a trap, says my guest Jonathan Stark. One that robs you of time and money. Jonathan, a former software developer, advocates a value-based pricing model, which leads to better quality work and better client relationships. But getting paid this way requires a whole different approach to marketing your services and how you talk to potential clients. Tune in to find out… A simple way to “productize” your service The easy way to eliminate worry about scope creep Why you don’t have to profit in the traditional sense with hourly billing How to make sure you don’t work “too much” on a fixed-bid project And more

As a business owner are you… stressed out? Feel like you don’t have enough time to get things done? Are you not making enough money… and your business’s growth has stalled? Business transformation expert Josh Fonger, who uses the Work the System method, wants to help. What he suggests isn’t glamorous. The tips he reveals in this interview are actually quite simple… but very effective. And they allow you to step away from the day-to-day and make your business more profitable than ever. Check out the interview now to discover… How to avoid the traps a typical business owner falls into When doing “less” can actually make you more money The dangers of the Hero Complex The simple “mechanics” of your business you must work on now And more

If you’re a consultant or other professional service provider, you have to listen to what Joe Kashurba has to say in this interview. If you want to create a thriving business that brings in 2X, 5X, or 10X what you’re making now, this web designer turned business consultant lays out the road map. Joe says to find breakthrough growth you need to do two things: take on employees (but not in the traditional sense) and… get rid of some of your customers. He explains how that works, as well as … Why you shouldn’t charge hourly fees The two-part process for charging premium prices for your services The who, what, and why you need to know before you do any marketing 5+ benefits of a virtual office… and the dangers of a “real” office The step you must take to make your business scalable And more

Beware the “Kumbaya” School of workplace and leadership success, says my guest this week, Michael Wenderoth. This executive coach with an international client base offers effective, practical strategies for getting ahead at work or in your own business. Michael says you can do it without being cutthroat and without sacrificing your integrity. These are tactics you definitely haven’t heard before. And they’re ideal for CEOs, owners, executives, and entrepreneurs trying to navigate an increasingly complicated workplace environment, office politics, and more. Check out the interview to find out… Why nice guys or gals don’t have to finish last – if they do this… The reason simply working hard is never enough The “North Star” you need to keep you on track in the toughest times 4+ primary habits of the most successful people And more...

Too many entrepreneurs find themselves stuck for two reasons, says Dan Sullivan of Strategic Coach: 1. They don’t trust employees to do meaningful work in their business. 2. They don’t understand how collaborating with “competitors” can be a real game changer. But, says Dan, to grow your business 5 times, 10 times, or even 100 times where it is today, you can’t go it alone. No amount of hard work will get you there. You need other people. Dan unpacks that concept in this episode and a whole lot more. Tune in to find out… How you can get other people to help you develop new product ideas Your critical – but surprising – role as the founder of a business The power of multi-generational friendships The worst thing you can do when setting prices And more… Listen now…

Starting a business from scratch and turning a profit can be challenging enough. Joe Fier, along with business partner Matt Wolfe, go that extra mile. With their online company, Evergreen Profits, they constantly shift their business model – even if they’ve been profitable and successful. The idea is to morph the business to reach a larger audience and bigger, more predictable profits. Discover how they've done it and what you can apply to your business. Joe reveals how they make these big transitions work, as well as… Why you should build momentum instead of swing for the fences The best way to find out what your customers want How a weekly “audit” can reveal what your business is missing Why you should always start the conversation with your prospects A solid strategy for turning cold traffic into reliable revenue (this is very different than what most people are doing right now) And even more...

The dream of most entrepreneurs is to one day sell their business and then sail off into retirement or another venture with a tidy sum. But unlike financial planner John Chichester, who recently sold his business to a major player in his industry, many face a rude awakening when they put it on the market. They’re unable to get their asking price… sometimes they can’t find a buyer at all. It doesn’t have to be that way. And in this episode we discuss what you should be doing right now to ensure your business is sellable, especially if you’re a professional services provider. You’ll discover… Strategies for building equity (and how to tell if you don’t have any right now) Why “win-win” is the best way to approach negotiations The importance of candor and openness for both buyer and seller Navigating the emotional impact of selling your business And more

Entrepreneurs get into business to make money, at least at first. But, says Shaun Buck, as your business grows that usually stops being a motivating factor. Shaun, owner of The Newsletter Pro, shares how he discovered his new “reason why” and how it radically transformed his business. He also outlines how he uses a unique and powerful referral marketing strategy to land his best clients. Be sure to listen until the end – Shaun has an awesome gift for you. Check out the interview and discover… How incremental improvements can drive rapid growth Where to focus when the going gets tough Why your “reason why” should evolve over time Ways to land your most profitable clients with referrals A strategy for doubling profits in four months And more

The fastest growing workforce these days is a virtual one. And my guests Shannon and Bryan Miles were instrumental in that sea change in the world of work. Employees working from home. Freelancers around the world being hired to collaborate on projects. Entrepreneurs starting “kitchen table” businesses and then hiring folks to work online as needed. With their company, BELAY, Shannon and Bryan have pioneered many of the best practices in virtual work over the last eight years. Along the way, they’ve figured out how to grow their business without it controlling their lives. Check out the conversation and discover… The difference between running and owning a business How to figure out the best ROI from an investment of your time The 3 things you must do to empower others on your team What should be the central theme of your company culture Why mistakes aren’t a big deal – and how to handle them

Marketing automation is a buzzword these days. But, says AWeber founder and CEO Tom Kulzer, a lot of companies are going about it all wrong. He should know. Aweber has been a pioneer in this field, along with email marketing, for its 20-year history. Its 120,000+ customers send out 4.5 billion emails every month. Tom shares some best practices, as well as how he overcame the challenges that come with going from one-man shop to 120 employees. One of his biggest tips for CEOs: be in charge but don’t be in control. During our conversation, he explains what that means and goes into… Why you should never be the smartest person in the room How ego can sabotage your company and its growth The alternative to “trial and error” for solving problems The #1 thing companies get wrong about marketing automation A simple trick for writing more engaging emails that get opens and clicks And more…

Your business is growing steadily. But you’re stressed because you can’t handle the workload… and you’re hesitant to hire someone. My guest this week, Freeeup.com founder Nathan Hirsch, specializes in helping entrepreneurs find the right team to take their company to the next level. Nathan is also the founder of Ecombalance.com which is a monthly bookkeeping service for Ecommerce Sellers/agencies and OutsourceSchool.com where he teaches his hiring processes.On this episode you’ll learn where to find the diamonds in the rough and avoid the horror stories that scared you away from hiring in the past. And, by the way, we’re not talking about full-time, in-office employees. This is outsourcing – but not like you’ve ever seen.It’s time to get your hours back and focus on the parts of the business you love. Listen to our conversation to find out how to…Hire people who are more talented than youTurn the weaknesses of your business into strengthsAvoid the #1 reason freelancers failForm productive working relationships with an outsourced teamFollow the 3 pillars of working effectively with remote workersAnd more

Many people think they know what good networking looks like. But Jordan Harbinger maintains that most approach this vital business tool all wrong, don’t do it enough, and don’t have the right goals in mind. Jordan, host of The Jordan Harbinger Show, is an expert in social influence. Over the years, he’s discovered how to form effective business relationships that lead to a financial payoff – often in a way you never expect. If you’ve always shied away from networking or felt it didn’t work, you need to listen to this interview. Jordan has proven strategies for anybody in any industry to build “social capital” you can call on to grow your business. You’ll also discover… * Why you’re never “ready” to start networking – so do it now * The reasons you shouldn’t keep score when you’re networking * The key to overcoming the awkwardness of networking * Ways to turn your network into your business development army * The power of the double opt-in introduction * The ABG Rule for building business relationships * And so much more...

If you’ve ever been concerned that your home life suffers because of your business – and who hasn’t – you’ll want to listen in to what Bradley Callow has to say. With his Rich Legacy organization, Bradley specializes in empowering families to not just have better relationships but also ensure that kids avoid the pitfalls of adolescence in today’s world. Bradley’s own troubled past inspired him to take on this mission. And you’ll be surprised how he sees many parents today actually unknowingly sabotaging their children’s future. He’s got plenty of strategies for avoiding that fate too. He even offered his personal cell number – you can text him to schedule a free coaching call. You’ll have to listen to the end for that. Along the way, you’ll discover… Work/Life Balance is impossible – and what to do instead How to be “intentional” with your family time Why hardship and failure are vital for personal growth Ways to “plan” your family like you do your business Tips for changing kids’ behaviors now so it doesn’t become a lifelong issue And even more... Timeline 00:11 Today Steve speaks with Bradley Callow, the creator of Rich Legacy, a programme that helps affluent families connect with their children. 01:16 Bradley rejects the term “Work-life balance”, he prefers “work-life integration”. 02:24 On the outside Bradley seemed to have the ideal childhood, in reality, he was on drugs at 11 years of age. 08:52 Steve talks about how pain can be a good teacher. 10:17 Bradley talks about “helicopter parents” and even “bubble parents”. He describes the problems with both. 12:15 From his own experiences Steve talks about kids not being given the chance to fail. 14:01 Bradley explains his parenting approach to helping parents connect with their kids. 19:58 Bradley speaks on intentionality and how prevention is so much better than cure. 23:35 Bradley does something no other Unstoppable CEO Podcast interviewee has done…given out his personal cell number for you to contact him. 25:24 Bradley give us some articles on his site to check out. 26:41 Bradley sets out a personal challenge to all of us with families. Mentioned in the show https://richlegacy.com https://myfathersonretreat.richlegacy.com https://betterdads.richlegacy.com Enjoyed this episode? Rate this podcast on iTunes >>

You can learn. You can study. But only when you take one specific step in your personal development will you see a significant ROI for your efforts. My guest this week, Benjamin Hardy, took that one step and catapulted his business to more than $1 million in revenue – a 10X jump – in just three years. Benjamin, author the new book Willpower Doesn’t Work: Discover the Hidden Keys to Success, is a writer (the #1 author on Medium.com), PhD student, and keen observer of human psychology. He’s always been pretty ambitious. But it took a pivotal moment a few years back to channel that ambition in the right way. He shares his approach in this episode, along with… The Forcing Function Strategy for getting real results fast Ways to benefit the most from your mentors (yes, you need more than one) The best place to come up with your best ideas – it’s not the office How to use “escalation of commitment” to achieve your goals Avoiding the danger of ignoring your environment And more Listen now… Timeline 00:11 Today Steve speaks with the founder of Benjamin Hardy, the No.1 writer on Medium.com and someone who went from making $12K a year in 2015 to over $1MM in 2017. 01:03 Ben tells us how he got to where he is and how fostering 3 kids pushed him to start writing. 04:15 Ben tells us why he felt pressure to succeed. 6:42 Ben’s PHD is about the difference between wannabe entrepreneurs and real entrepreneurs. He explains to us his findings. 11:53 Ben explains how he went from $12k a year as a grad student in 2015 to over $1MM in 2017. 17:13 Ben tells us that quantity is the path to quality and that it's better to be prolific than perfect. 23:05 Ben tells us exactly why he wrote his book and how you are a product of your environment. 26:07 Ben explains the two environments we find ourselves in, High Stress and High Recovery. 29:03 Ben talks about why you should take 150 “free days” a year. 32:57 Ben gives us a special link for his book. Mentioned in the show https://www.willpowerdoesntwork.com/book-bonus-giveaway Ben Hardy on Medium.com Willpower Doesn’t Work on Amazon Dr. David Hawkins Power vs Force, Letting Go The Millionaire Next Door Enjoyed this episode? Rate this podcast on iTunes >>

In this episode, you'll discover the three biggest digital marketing trends impacting service businesses. I just returned from Traffic and Conversion Summit, where the entire conference was focused on these three shifts. I've distilled it down to principles you need to apply to your business and explained why they're important. In just 10 minutes, you'll have a high-level game plan for marketing your firm in 2018 and beyond. 3 Digital Marketing Insights from Traffic and Conversion Summit Here's what's inside this episode... The critical role of content in your marketing (and the unique advantage it gives you if you do it right). How to connect with the influencers and key prospects in your niche in a new and powerful way (this is especially useful if you do tradeshow or conference marketing). A new way of creating more human experiences on your website that high-ticket prospects prefer, and will shorten your sales cycle.

In this episode, I’m excited to announce the release of my new book, The Exponential Network Strategy! If you’ve ever been frustrated by the amount of time and energy required to “network” and disappointed by the results, this episode (and the book) will help. You’ll discover a new way to create real business relationships that lead to referral opportunities. And, in the episode, I share how to become “The Success Journalist” in your niche...a technique for getting access to you most important prospects. To get your copy of the book (free), go to: http://unstoppableceo.net/exponentialnetwork

What motivates you? What do you really want out of your business… and life? And how are you going to get it? You might think you’ve answered those questions long ago. But Tony Grebmeier knows you can dig deeper and find the real truth. Everybody has trials and tribulations in their career… and at home. Tony, a partner in ShipOffers, an eight-figure supplement business, certainly had his share. But you’ll be inspired by how he dealt with his issues to find your own truth. When Tony found him, he was able to take on anything that came at him. You’ll find out how he did it in this interview. We also get into… The role of “play” in building a thriving business How to take goals from fantasy to reality The Curse of Me Too Implementing the G.R.O.W.T.H. Mindset at work… and at home Two dangerous words entrepreneurs should avoid And more Listen now… TimeLine 00:11 Today Steve speaks with the founder of Tony Grebmeier, an online business entrepreneur and co-creator of Shipoffers. 01:26 Tony tells us how he and his two friends built their online empire and what High5 does for his clients.. 05:44 Tony takes us through his tough times, including the night he tried to end it all. 9:47 Steve picks up upon Tony’s notion of “want”. 11:39 Tony talks about changing his mindset from being a quitter because somebody laid out a roadmap for him to change. 14:56 Tony elaborates on the roadmap and how to change your fantasies to reality by bridging the gap from one step to another. 21:03 Tony explains how we all have the power to “choose” to be happy.. 23:36 Tony talks about “getting back into the line”, instead of jumping on the next ride. 26:32 Tony tells us what Shipoffers does, a company that had 1.5m shipments last year. He also explains what “Drainers and Drivers” are. Mentioned in the show http://ShipOffers.com Doug Roberts Gill Gerstein High5 Tom Brady Kevin Cohen http://drainersanddrivers.com Enjoyed this episode? Rate this podcast on iTunes >>

Think about what your obituary would say if you died today. For Russ Perry, that exercise was the motivation he needed to make major changes. Russ, founder of Design Pickle and author of new book The Sober Entrepreneur, had addiction issues that threatened to unravel his life. But the way he overcame them - and went on to create breakthrough success - can be a great model for any entrepreneur, especially those in start-up mode. For one, Russ has channeled the “power” of addiction (everybody is addicted to something, he says) into positive energy. And he found that the best way to serve your family, your business, and yourself…is to be selfish. He’ll explain how that works during this interview, as well as… Why you should double or triple your fees right now The “work out” for your brain that can interrupt destructive thoughts A strategy for ensuring you're always enjoying your business How to solve a profit problem in one step Tips for handling the everyday stresses entrepreneurs face And more Listen now… TimeLine 00:11 Today Steve speaks with the founder of Design Pickle and the author of The Sober Entrepreneur, Russ Perry. 01:25 Russ credits his creativity as his driving force for his success. 03:13 Russ talks about the ATM of Happiness and how it didn’t work for him. 7:00 Russ tells us not to undervalue ourselves when starting off in business. Charge more! 10:11 Steve talks about the hardest part of his day, clearing his mind for 10 mins. They both discuss the gains you get from repeated meditation. 13:51 Russ talks about his mother and how her creating a family tree led him to restart his own by writing his book. 18:03 Russ talks about his addiction and how other successful people could still be addicted but not know it. 21:03 Russ credits a program called “Wake up Warrior” that forces you to simply speak the truth. 23:59 Russ tells us how to get a free chapter of his book. 24:46 Design Pickle allows you to ”rent” a designer for a month. Mentioned in the show The Sober Entrepreneur www.https://designpickle.com Enjoyed this episode? Rate this podcast on iTunes >>

Brad Costanzo is a unique entrepreneur in that rather than starting new businesses…he prefers to help existing businesses be better than they are. Along the way, Brad, host of the Bacon Wrapped Business podcast, has taken his role as a consultant to a whole new level - something that his clients appreciate and has helped him personally leverage some lucrative deals. It all starts with being curious and asking questions. He recommends every professional service provider and consultant do that with a new client. Check out the conversation to discover… Why mistakes are not failures What you can tell yourself to get over fear and anxiety The first question you should ask every client How to recognize opportunity in your day-to-day The Getting Your Hooks in Technique for landing more business And more Listen now… TimeLine 00:11 Today Steve speaks with Brad Costanzo, an entrepreneur, strategic advisor and host of the Bacon Wrapped Business Podcast. 01:16 Brad talks about his career, beginning in sales, to starting businesses and consulting. 05:25 Brad is more motivated by fear than gain. He talks about how he views mistakes as “mis-takes” 07:45 Brad talks about the importance of momentum when starting a new venture. 11:00 Brad talks about what he’s excited about in business including purchasing an ECommerce company and working with a Billionaire and a UFC champion. 14:24 Brad tells us what he looks for in a business he wants to work with or takeover. 16:41 Brad tells us to find out as much as we can about our own clients….just in case they might want to sell. 22:15 Brad tells us how to get in contact with him. Mentioned in the show Cost Segregation Norman Schwarzkopf Steve Sims Enjoyed this episode? Rate this podcast on iTunes >>

Welcome to EPISODE 50!!!!!This is Episode 50 of The Unstoppable CEO™ Podcast, and it’s a biggie…My guest is Perry Marshall, best selling author of seven books, including The Ultimate Guide to Google Adwords, The Ultimate Guide to Facebook Ads, 80/20 Sales and Marketing.But today, Perry and I are diving into his latest book—Evolution 2.0. Perry’s a brilliant marketer and a disciplined engineer.This is a fun, deep, and very different interview, that will expand your thinking.And, there are unusual, seldom understood, parallels between Evolution 2.0 and your business (yes, really). You’ll have to listen to find out.I hope you enjoy listening as much as I enjoyed being in this conversation with Perry. TimeLine 00:11 Today Steve speaks with our 50th guest, Perry Marshall. One of the most respected business consultants and entrepreneurs in the world.01:53 Perry got laid off when his wife was 3 months pregnant. He details his incredible journey from that point to where he is now.06:18 Perry takes one of the major life questions that has confounded mankind since history began...just where did our arms come from?.17:32 Perry breaks down some of the main points from his book Evolution 2.0 including an in-depth discussion on evolution.26:28 Perry talks the work of biologist Barbara McClintock.35:25 Steve takes Perry’s point on gaps in evolution and shows how it's happening in business today.37:11 Perry explains how he used his own theories from Evolution 2.0 and applied it to his business. A method called the Swiss Army Knife.40:12 Perry talks about MS-DOS and a scientific experiment using antibiotics.45:37 Perry explains his bacteria theory further.47:38 Steve picks up on the fact the evolution is fractal.52:55 Perry explains what The Evolution 2.0 Prize is.55:24 Perry tells us how best to get in contact with him Mentioned in the show Evolution 2.080/20 Sales and MarketingThe Ultimate Guide to Google AdwordsThe Ultimate Guide to Facebook Advertisinghttps://naturalcode.orghttps://perrymarshall.comhttps://cosmicfingerprints.comEnjoy this podcast? Leave us a review on iTunes.

The online education space may seem saturated… the opportunity long past. Not so, says my guest Jonathan Cronstedt, president of Kajabi. He maintains that thanks to two recent trends, there is a ready-to-buy audience in just about every niche. A growing market, plus today’s technology, means it’s never been easier for anybody, from any background, to profit from what they know. “JCron” also explains how to form a productive relationship between a company and a consultant. Sometimes there can be friction when an outsider comes in. But he has strategies for collaboration that produces amazing outcomes. You’ll also learn… Ways to leverage “hyper-individualism” to break into new markets The key differences between start-up and scale-up Why simple information isn’t enough when “selling” knowledge Tips for avoiding the paralysis of micro-management The answer to every entrepreneur’s hardest question And more Listen now… TimeLine 00:11 Today Steve speaks with Jonathan Cronstedt, better know as “jcron”. A dangerously dedicated executive strategist and president of Kajabi. 01:31 Jonathan explains how he ended up in Digital Marketing when he first started out in mortgage financing before the crash. 04:40 Jonathan talks about how, why and when to seek help when moving from startup to scale in your business. 08:14 Jonathan explains the different types of situations he faces when he is brought in to help a business 12:25 When Jonathan is brought in to a company, he is not looking for center stage. 16:10 Jcron talks about the future, how the information age failed us and how the knowledge will save us. 19:25 Jcron address the issue of information saturation in the market. 23:03 Jcron explains how you shouldn’t believe it when somewhen tells you a certain trendline is finished 27:05 Jcron talks about the innovative things he’s seeing in video learning. 30:34 Jcron talks about the different types of people who have information that could be released online. 34:42 Jcron tells us how best to get in contact with him. Mentioned in the show Kajabi Glazer Kennedy “Insider’s Circle” Karl Marx Revenge of the Analogue Enjoyed this episode? Rate this podcast on iTunes >>