The Authority Builder Podcast

When you have a business, it’s tempting to be all things to all people. But when your target market is too big, says Josh Turner, you don’t reach anybody effectively. This B2B marketing expert recommends ways to laser focus your marketing so you can generate as many leads as you can handle. Josh is a big fan of one social network in particular. He shares how he’s learned to use it to turn more prospects into lifelong clients and customers. You’ll also get details on… The forgotten impact of your physical health on mindset Ways to generate leads on social media without “spamming” How to get referrals on autopilot by building your reputation online The 15-Minute Rule for overcoming negativity and getting back to work The people you need in your business so you can focus on “needle movers” And more… Listen now… TimeLine 00:11 Today Steve speaks with Josh Turner, the WSJ bestselling author of Connect and Booked and the founder of Linkedin Selling. 01:25 Josh tells us how he realized how Linkedin could be used in a very powerful way early on. 06:19 Josh, like all of us, had a tough road in growing his business. He started off with just $5000 and a couple of credit cards. 11:02 Josh talks about the importance of working out and keeping healthy. 13:25 Josh talks about why he has refocused and reduced the number of potential drivers to push forward his company this year. 15:51 Josh talks about the changes he’s had to make as his company grew so quickly. 18:56 Steve and Josh talk at length about “Done for your services”. 23:06 Josh gives superb advice in trying and succeeding in gaining the clients you want from Linkedin. 26:48 Josh talks about how not to come across as just another person wanting to sell services on Linkedin. He gives a real-time example of helping a client with this. 32:20 Josh gives us a link to his in-depth Linkedin master class which gives a beginner to advanced guide to how best to gain clients through the platform. Mentioned in the show LinkedUniversity LinkedSelling LinkedIn Enjoyed this episode? Rate this podcast on iTunes >>

For many of us, self-promotion is tough. We were raised not to brag. Laura Posey, Chief Instigator at Simple Success Plans, faced that early on in her consulting career. But when she realized one key fact about herself (you have it too), she never hesitated to promote her services proudly… and brings in a steady stream of appreciative clients as a result. In this episode, Laura also shares a shortcut to help you make any business decision. If the answer is “no” - you let it go without guilt. Yes - you take action. It’s also a handy way to avoid “shiny object syndrome.” Listen now to discover… How to eliminate “fuzzy” goals from your business planning The “boring” parts of your business you have to master before you innovate What it takes to reach your biggest goals - it’s not fast, but you get there Ways to train your brain to ignore the distractions that plague entrepreneurs The key to envisioning the “Big Picture” that gives you confidence, purpose, and perspective Listen now… TimeLine 00:11 Today Steve speaks with Laura Posey. Laura is an internationally recognized speaker, a consultant in sales and marketing and creator of the Simple Success Plans website. 01:19 Laura tells us how she started off in business. From pizza to car sales to insurance to the point where she realized she wasn't cut out for the corporate world. 04:39 In order to overcome obstacles and refocus, Laura goes back to her old emails from clients telling her how much she has helped to change their lives. 06:50 Laura does have days where she wishes she had a normal job but knows she’d get bored in 20mins! 09:28 Did you YOU sell Cutco Knives? 10:24 Laura talks about the shift from selling stuff to selling yourself and how she got over the self-doubt. 14:30 Laura talks about people who read lots of books and go to conferences but asks why they never implemented what they read or heard?. 15:49 Laura’s index card trick. 18:47 Steve reveals the big secret about conferences. 20:33 Laura talks about how important planning is for your business and how you're not going to double the size of your business by working twice as hard. 27:07 “The average person makes 35,000 decisions a day” 29:21 Steve talks about doing his first strategic plan and Laura explains how to boil it down using the 80/20 rule. 36:07 Laura tells us how to get in contact with her and how her daily success checklist can help you immediately. Mentioned in the show https://simplesuccessplans.com/daily Cutco Knives Brian Treacy Enjoyed this episode? Rate this podcast on iTunes >>

The popular image of an entrepreneur is going solo… being independent. But my guest this week, copywriter and joint venture expert Bob Serling, advocates a different approach that allows you to leverage the expertise and contacts of others. You can use his strategies if you’re selling a product or seeking clients for your professional services… even trying to find work on a new career path. Your business will move forward exponentially, says Bob, when you leave behind a winner-take-all attitude and instead help others be successful first. That’s just one of the counterintuitive concepts Bob shares. And they’re proven to work - it’s how he created a best-selling toy with the world’s top skateboarder, despite starting with zero experience in the industry. Tune in to discover… The secret ingredient to a successful business most entrepreneurs don’t understand Where to find the game-changers for your business - they’re closer than you think Why you should avoid traditional networking… and what to do instead The one thing you must do before creating a product or trying to sell it How to quickly make yourself credible to those who can help you the most Listen now… TimeLine 00:11 Today Steve speaks with Bob Serling. Bob has over 30 years experience in marketing, he is the founder of Profit Alchemy and a guru for joint ventures. 01:34 Bob is interested in people with unique ideas has that's the way he himself is wired. This has led him to work with a wide variety of different sectors. 03:33 Bob discusses the school system and how it categorizes you into predetermined “buckets”. 05:26 Bob recognizes that in order to be different you have to do different things that other people aren't doing. Bob goes in depth in how he did this throughout his career. 15:46 Bob explains the power of just sending out a simple email. 18:19 Bob explains how not being greedy leads to much more money. 19:50 Bob tells us why only 2% of potential products get to market. 15:49 Laura’s index card trick. 22:08 Bob explains what the key is to making joint ventures work because as many as 70% fail. He goes in depth on how to build great relationships. 30:28 Bob talks about trying to get people to do interviews for him and about his 15 min email academy. 35:41 Steve explains what the “Hamster wheel of Death” is. 36:57 If you an introvert, emailing is for you. 38:18 Steve and Bob give great examples of using email lists. 41:01 Bob gives further examples of his work with a client in a joint venture. 43:59 Bob tells us how to get in contact with him Mentioned in the show Tony Hawk Profit Alchemy, Inc How to write a good advertisement -Victor Schwab How to get rich in mail order - Melvin Powers Adweek Ted Nicholas Gary Haliburton http://www.15minuteemail.com Enjoyed this episode? Rate this podcast on iTunes >>

If you’re transitioning from being a freelancer to building your own company - and you’re struggling (who isn’t?), you don’t want to miss this talk with Laura Roeder. She was a freelance designer and is now CEO of a 30-employee company that offers the popular social media automation tool, Edgar. As the owner/founder, you’re often the bottleneck slowing your company’s progress. Laura has solid tips for recognizing and overcoming your self-inflicted obstacles to growth. She also shares strategies for avoiding social media burnout and using this marketing channel effectively. Check out this episode now to find out… Ways to avoid “Money in the Middle” Syndrome How to make sure you’re actually delegating Which type of people you need to take your business to the next level A social media strategy that gets results - and takes less work The two types of social posts getting the most traction now And that’s just a small taste… Listen now… TimeLine 00:11 Today Steve speaks with Laura Roeder. Laura is the founder of Edgar, a social media app designed to prevent status updates from ever going to waste. 00:54 Laura gives us a quick recap of where she's at. 02:23 When trying to overcome problems, Laura had found that staying present has been one of her greatest assets and how the comparison is the thief of joy. 06:18 Laura talks about being a new CEO and how having to delegate work and not be the “monkey in the middle”. 09:11 Laura talks about hiring people to do jobs that she can’t do. 11:20 Laura talks about being pregnant when launching Edgar and how it actually helped her. 13:59 Laura talks about the steps that led her to build Edgar. 16:45 Steve and Laura talk about Edgar and how to repeat blog posts are not an issue. 20:52 Laura explains that simply posting more often can be the best way of reaching more people. 26:08 Laura discusses how video is fast becoming the new best marketing trend and why you should narrow your social media platforms. 33:29Laura tells us how best to get in contact with her. Mentioned in the show https://meetedgar.com/ @LKR FB Instagram Linkedin Dan Sullivan Enjoyed this episode? Rate this podcast on iTunes >>

Have you ever fallen into the trap of comparing yourself to others? Their success… their achievements… actually, have nothing to do with you, says my guest this week Dov Gordon. Dov helps people in the corporate world transition into becoming six-figure consultants and coaches. But anyone who’s struggling to grow a new business can benefit from his strategies. In this episode, he shares techniques for clearing away “mental blocks” so you can tackle - and achieve - your biggest, boldest goals. And he’ll highlight the only three things you need to create the business success you deserve. Listen in now to discover… When you should listen to your gut - even if your brain is yelling at you to stop How to find the right answers… by asking better questions The dangers of long-term thinking Why “outside” feedback can give you the clarity - and kick in the butt - you need Everybody feels self-doubt - here’s how to get over it ASAP And more Listen now… Timeline 00:11 Today Steve speaks with Dov Gordon. Dov is a consultant who helps all types of professionals find their ideal clients. 01:02 Dov clears up that he and Steve aren’t actually brothers. 02:34 Dov tells us how he started off in consulting, without any knowledge of consulting at just 22. 05:45 Things never go to plan like all the books say they will. Dov had some particularly tough times. He tells us how his “inner knowing” that it will all work out drove him through his problems. 10:07 Dov comes across as very confident. However Dov says that nobody would swap each other's problems and how the money always comes up not when you want it, but when you need it. 15:50 Steve explains why it's so hard to figure out what you really want. 17:21 Dov Tells us how he believes that we all have a purpose and tells us the only 3 things you’ll ever need to know in life. 23:57Steve talks about when he first asked Dov for help and how he paused over the fee. 27:36 When it comes to investment, Steve usually says yes. 29:36 Dove goes in depth in explaining how people with the same goals always end up meeting each other and “you can’t be a pigeon consultant and attract regal clients”. 40:02 Dov tells us what he is getting excited about in business today. 41:59 Dov has a VERY special gift exclusively for Unstoppable CEO listeners!. Mentioned in the show Dov Gordon Bill Gates Tony Robbins http://dovgordon.net/unstoppable Enjoyed this episode? Rate this podcast on iTunes >>

If you teach businesses how to boost their social media profile, create webinars, or similar… check out a new approach to working with clients from Hugh Culver of Stand Out Social. There’s an alternative to teaching that will ensure they follow through and see results. And when your clients succeed in this way… you succeed because they hire you again and again - automatically. This is how Hugh grew his latest business to six figures in just 10 months. Hugh also shares what happened when he finally stopped trying to be the hardest worker in his business. And that’s just the start. Check out the episode to find out… How to get the most out of your mastermind group - if they don’t “scare” you, you’re wasting your time The weekly ritual with your team that can change everything in your business Ways to pre-qualify clients so you only work with those that will be successful Where to find the right employees so you can escape the day-to-day - and focus on growing the business Details on a profitable alternative to teaching and consulting - your clients are dying for this right now And more Listen now… Timeline 00:11 Today Steve speaks with Hugh Culver. Hugh is the CEO of SOS and the author of Give me a break: The art of making time work for you. 01:12Hugh tells us how he started in the business, white water rafting with his brother. 02:53 Hugh tells us how he sold his business and what he learned from it was that equating being busy as success was wrong. 06:30Hugh explains how putting in long hours constantly is a bad idea. 09:07 Hugh explains how writing his book 5 years ago changed everything. 13:17 “You do not want to be the smartest person in the room”. 15:12 Hugh talks about his done for you service and goes in-depth giving examples of other great service providers. 23:24 In order to free up more time Hugh decided to get help but chooses to hire locally rather than the cheaper option from abroad. 27:36 When it comes to investment, Steve usually says yes. 28:29Hugh tells us exactly what SOS does and breaks down their process on how they drive more traffic to your website. 35:00To find out what you should change in your business Hugh tells us you first have to look at your own pain. Mentioned in the show Dov Gordon Trevor Turnbull LinkedIn HelloAlfred http://Getsos.net/ http://hughculver.com Enjoyed this episode? Rate this podcast on iTunes >>

Having an ambitious goal is all well and good, says my guest this week Craig Ballantyne, author of The Perfect Day Formula and creator of related business coaching programs and workshops. But, cautions Craig, a goal without a plan will get you nowhere. It’s all about preparation and consciously putting the right elements in place so you have a clear of what you must do… a support system to keep you motivated… a source of professional advice in case you get stuck… and the right “push: to compel you to get to work now. He calls them the 5 Pillars of Success. And in this episode, Craig explains how to use these simple but effective strategies to achieve breakthroughs in your business and personal life. Listen in to learn… Why normal planning isn’t enough… and how to take it to the next level How to create tangible action steps to achieve your “big picture” goals Where to find the “paid pain the ass” who will keep you on track Two types of accountability that ensure you don’t slack off Ways to transform your values into goals that will change your life Listen now… TimeLine 00:11 Today Steve speaks with Craig Ballantyne, the author of “The Perfect Day Formula”, Men's Health and coach to high level entrepreneurs. 01:23 Craig tells us how he started off in business coaching entrepreneurs. 03:02 Craig explains his 5 Pillars Of Success which can help anyone overcome difficulties. 04:11 Pillar #1: Better Planning And Preparation Than Ever Before. 05:36 Craig breaks down his 90-day plan. 08:21 Pillar #2: Professional Accountability. 09:33Craig explains why it's important to have someone who will hold you accountable. 10:44 Pillar #3: Positive Social Support. 12:20 Pillar #4: Incentive 15:18 Pillar #5: The Big Deadline 18:36 Craig talks about his Coaching Life Workshops and The Perfect Life Retreat and the benefit of taking yourself out of your regular work environment. 21:51 Craig explains why he tries to be a “polite and courteous British gentleman”. 23:00 Craig talks about the rules for his life. Mentioned in the show Henry Ford Thomas Edison Edison Newton Steve Sims Harvard https://freeperfectdaybook.com https://earlytorise.com Enjoyed this episode? Rate this podcast on iTunes >>

A successful salesperson is slick and manipulative, right? No deal, says my guest this week, financial advisor and master salesman John Curry. During his 40 years in the field, John has refined the real foundation of sales. It’s quite simple: identify what you client needs, then help them get it… even if that sometimes means sending them to a competitor. Your role should be more like a trusted advisor than a smooth operator. Give your prospect enough information to make an educated decision. Take an open and honest approach. Be firm - even indifferent - when you need to be. Adopt this philosophy and the money will follow, says John. Listen in to find out… An easy technique for taking pressure off a customer What you’re really selling - it’s not your product or service The Surgeon’s Posture Secret for boosting your sales numbers Why giving your prospect permission to say “no” often leads to “yes” A technique for being at peace with rejection - it boosts your confidence too Listen now… TimeLine 00:11 Today Steve speaks with long time friend John Curry. John has been working at the pinnacle of retirement planning for over 30 years and is considered one of the best salespeople in the country. 03:11 John tells us about “Purity of Intent” and why you should “Focus on the mission, not the commission”. 06:19 John tells us that we are all liars! 08:17 John tells us how he wasn’t always a master salesman. He explains how rhino skin and allowing people the option to say to to him made him a master of the art. 16:53 Steve explains the his “Surgeons Posture” and how he uses it with every potential client. 20:54 Steve and John discuss how the “ABC” of sales is wrong. John gives us some examples from his own life from heart issues to suicide. 26:43 Steve talks about how John approach to selling has led him to sell life insurance to people who were completely against it. 36:00 Steve is a geomatic engineer. Who knew? He explains to us how he ended up in marketing Mentioned in the show Henry Ford Thomas Edison

Even in the Internet era, an in-person sales presentation can be a very effective way for certain businesses to market their products or services. This week’s guest, Joel Erway, Chief Strategist for the Webinar Agency, has found a way to blend these direct sales methods with digital marketing strategies to create a blockbuster selling tool. He does it with webinars - but unlike any you’ve seen before. In the process he’s helped his clients increase revenues in a big way. One went from one sale a week to 14 - a 1,300% boost! In this episode, Joel reveals what makes his “next generation” webinars - and entire marketing strategy - different… and so powerful. If you’re a professional service provider, this is worth a listen. Tune in now and you’ll learn… Where most online sales presentations fail… and what to do about it Techniques for appealing to the most skeptical buyers A strategy to bridge the gap between digital marketing and live sales Ways to avoid getting tripped up on metrics that don’t matter How to draw on past skills to fuel success now Listen now… TimeLine 00:11 Today Steve speaks with Joel Erway, the chief strategist of The Webinar Agency and webinar guru. 01:08 Joel realized as many of us do that his first job out of college wasn’t for him. He tells the story of how he went from engineering to marketing to digital entrepreneurship. 07:10 Steve and Joel talk about why so many engineers end up in digital marketing 09:49 Joel tells us his story of leaving his 6 figure job and dealing with the tough problems that arose and the path he took. 20:12 Joel talks about his early mistakes from FB ads to automation before forming his unique “mini webinar” idea. 26:18Steve breaks down why you should shift your marketing from 1-1 to 1 to many. 28:39 Joel “ People focus on details that don’t make them money” 31:00 Steve explains why we should all keep things nice and simple. 32:23 Joel’s moto for 2017 “Make the F¢#king offer!” 34:56 Steve goes back to the 60s. 36:17 Joel talks about the marketing pyramid and how building a $5,000 ticket will make you a million a year. 38:13 Joel tells us the best ways of getting his content and getting in contact with him. Mentioned in the show The Webinar Agency Tim Ferris Final Engineering Exams BreakThrough Marketing http://soldwithwebinars.com/live Sold With Webinars Podcast Tell us what you think: Leave a review of podcast

Perfection is your biggest enemy, says our guest this week, Michael Zipursky of ConsultingSuccess.com. Michael says it’s an issue holding back many of the consultants and professional service providers he’s worked with over the years. Michael sees tremendous value in what he calls “Imperfect Action.” Don’t spend all your time fine-tuning your offer, value proposition, product, or service. Just put it out there… then learn how to make it better based on what the marketplace tells you. That’s how to make consistent progress and grow your business. Patience, focus, and a willingness to make mistakes are key too. And that’s just the start. Tune in now to hear Michael explain… What matters more than tactics, strategy, and technology The dangers of Shiny Object Syndrome Ways to achieve meaningful success that counts The myth of the Magic Bullet for your business How to create proposals that are easy for your clients to say yes to Listen now… Timeline 00:11 Today Steve speaks with Michael Zipursky, an entrepreneur, a coach to elite consultants and the CEO of ConsultingSuccess.com 01:23 Michael gives us a quick rundown of his career, starting with the creating a consulting business in college with his cousin 04:15 Michael talks about how he deals with challenges and how important it is to stay focused on your plan. 07:42 Michael explains that the really good, long-standing companies out there are masters of subtraction rather than attraction. 12:19 Michael tells us about his book, The Elite Consulting Mind, and how your mindset really is the most important thing in business. 16:46Michael and Steve go in depth about the issue if delaying your progress until everything is perfect instead of “imperfect action”. 24:43 Michael explains how to level up if you're a small business and gives an in-depth explanation of how to put a proposal together. 31:48 Michael tells us how best to get your hands on his book. Mentioned in the show The Elite Consulting Mind Scope Creep http://consultingsuccess.com http://consultingsuccess.com/mindsetbook

My guest this week weathered intense setbacks early in his career. But Joshua Long actually looks back almost fondly on those times because he knows it shaped who he is today and allows him to see solutions when his clients can’t. Joshua is a consultant specializing in helping B2B companies overcome revenue plateaus, reduce risk, and experience rapid growth. To achieve those types of breakthroughs he looks at company culture, the mindset of owners and managers, and marketing strategy - specifically how you are positioned differently than your competitors. Joshua has found that some business owners are actually sabotaging growth… without even knowing it. Tune in and discover… The Bottleneck Breakthrough method for boosting growth quickly Why your support network - in business and at home - is key for entrepreneurs The mindset you need to overcome hurdles life and business throw your way How to “reprogram” yourself to get rid of toxic beliefs and create a new reality Ways to be a more effective manager - without more bureaucracy Listen now… TimeLine 00:11 Today Steve speaks with Josh Long, an entrepreneur, marketing consultant and creator of the “Bottleneck Break Through Method” 01:15 Josh tells us how he started off in business, working with the likes of Chet Holmes and Tony Robbins, looking for “quick wins” 04:05 Bankrupt at 29, Josh tells us how he dealt with all the bumps and bruises (literally) 05:45 Steve and Josh both agree that amazingly, the economic crisis was good for them in the end. 10:25 Steve and Josh talk about the importance of reprogramming and refining your brain. 11:52Both Steve and Josh talk about how the role of the entrepreneur has shifted from the artisan community to just about anybody. 14:09Josh explains the reasons why you should disconnect yourself from your thoughts. 17:51 “what are you worried about? They aren’t going to eat you” 20:01 Josh tells us about writing his book and the hacks he’s created to help people in business. 26:36Josh explains the “Frustration Fix Framework” 32:05Josh tells us how to get his book and how to get in contact with him. Mentioned in the show Michael Singer The Untethered Soul http://bottleneckbreakthrough.com Bottleneck Breakthrough book on Amazon Tell us what you think: Leave a review of podcast

How to Make Money from an Audience with Dorie Clark “Build it and they will come.” -said no successful business owner ever If you’ve turned on the Internet lately, you’ve heard the whole “build an audience” deal. While that’s great advice, there are usually two critical things missing… How do you build it? How do you turn the audience into paying clients? After all, not everyone’s going to sell an online course and make millions in their underwear. What I love about Dorie Clark’s new book—Entrepreneurial You—is that Dorie answers both of those questions. But it’s the way she answers them that’s useful… She did RESEARCH! It’s not just her story (although you’ll hear it and it’s a good one), and it’s not just her opinion. She researched top performing businesses that have followed the audience model. Not all approaches are the same and not all approaches fit every business,. In Entrepreneurial You, Dorie gives you enough different perspectives and successful methods for building an audience and turning it into paying clients that you’ll find a path that fits your situation. Get the book… And get Dorie’s free Entrepreneurial You workbook that will help you get going (or improve) your audience building… TimeLine 00:11 This week we get to meet up again with Dorie Clark 01:35 Dorie talks about writing her first 3 books, “Re-Inviting You’, “ Stand Out” & “Entrepreneurial you”. 03:54 Dorie tells us that it was in part response in “seekers” as a reason for writing her books. 07:09 Dorie talks about a specific business technique in how you test your product/service our small scale before taking it to market. 10:38 Dorie talks about the basic steps in building a business, starting with trust building. 15:44 Dorie explains the difference between 1000’s of social media likes and just 100 quality likes. 17:29Steve expands on Dorie’s point using a real time example of when he tried to get is AC fixed. 21:02 Steve and Dorie muse on the year of ‘94, the year before they got internet. 24:34 Dorie talks about monetization and selling. 27:28Steve talks about the early stigma being a “seller” had. 31:31 Dorie tells us how to get access to her free eWorkBook. Mentioned in the show Download the free Entrepreneurial You Workbook Entrepreneurial You Stand Out Reinventing You DorieClark.com Rate this podcast

Attitude and confidence - sometimes against all odds - have been the keys to the success of my guest this week. Steve Sims worked his way up from very humble beginnings to become an expert marketer in the luxury space and the founder of Blue Fish, a high-end personal concierge firm. Steve says there’s no such thing as failure - just lessons about what not to do next time and inspiration to move forward. Words any entrepreneur should live by. He’s also come up with a way to make just about anything happen - even a wedding at the Vatican - by kicking difficult projects off their “pedestal” so he can see the steps necessary to make it work. Listen to the conversation to find out… A way to ask questions that are impossible to say “no” to (and make people happy to help you fulfill your vision) How to demystify big, “scary” tasks or goals Why you need to fire the “vampires” in your personal and professional circle right now Practical ways to nurture the most productive relationships in your life How pruning so-so or “bad” clients makes room for better ones Listen now… Timeline 00:11 Steve introduces Steve Sims, the founder of Blue Fish, a top concierge service provider. He’s a man who knows how to get things! 01:51 Steve Sims starts by telling us about his rise from a bricklayer in England, to Hong Kong to being an A-list fixer. 06:36 Steve Sims explains how he became Unstoppable partly down to his father's view that there is no such thing as failure, it’s just feedback on what not to do. 08:50 Steve Gordon talks about how being an entrepreneur is like always living on the edge. 10:24 Steve Sims explains his thought process on how to pull off a wedding in the Vatican- he simply starts with a phone call. 18:50Steve Sims tells us about what he’s most excited about, including his other company and upcoming book. 22:19 Steve Sims tells us how to improve the people in your network. Get rid of them! 25:12 Steve Sims explains why and how best to rid bad people from your network. 26:48 Steve Gordon talks about having to “prune” his own clients and even friends. 29:08 Both Steve's explain how telling clients that you have released other clients improves their relationship with you. 31:31 Steve Sims tells us how best to get in contact with him. Mentioned in the show http://BlueFish.com Blue Fishing: The Art Of Making Things Happen http://tasteofblue.com Amazon Barnes & Noble http://Unstoppableceo.net

What would you do if faced with an unfulfilling job, a tragedy at home, or a negative self-image that had been holding you back from true success your whole life? Bryan Falchuk tackled all three head on and in the process transformed his career and life - and worked off nearly 100 pounds at the same time. This coach, best-selling author, and founder of Newbodi.es did it by going to the underlying causes behind his issues. And the techniques he used provide valuable lessons for overcoming your struggles at work and at home and achieving the personal and professional goals that matter to you - especially if they seem out of reach. In this breakthrough interview, you’ll discover... How to uncover the opportunities hiding in plain sight Why self-compassion is the key to dreaming big and lasting change Tools for recognizing all the good in your life - no more dwelling on the negative The importance of letting go of the past to focus on what you can achieve today Ways to find the motivation you need to do the hard work necessary for success Listen now... [player] Timeline 00:11 Steve introduces Bryan Falchuk, a coach who has transformed not only other people's lives but so many aspects of his life from his health to his wealth. 01:56 Bryan talks about his transitions in life with the first triggered by his wife's illness. 08:21 Steve expands on Bryan’s point that life should be viewed as a journey and not stop at 18! 09:12 Bryan talks about being a “fixer” and how in a way we are all “fixers”. 11:41 Bryan explains how his weight loss was always about framing himself in a different light rather than the usual health or vanity reasons. 16:17 Bryan tells us that through his coaching he preaches people to practice self-love- that there is nothing wrong with you. 22:35 Bryan tells us about his book, “Do a Day”. 29:35 Steve expands on Bryan’s point on how we label ourselves in life and how it doesn’t really work. 32:12 Bryan tells us how to get in contact with him and provides an exclusive discount link For his book. Mentioned in the show Ink Magazine TedTalk www.doadaybook.com/unstoppableceodiscount.com Confucius Tell us what you think: Leave a review of podcast

When you’re in start-up mode with a new business, especially one your boot-strapping yourself or with a few partners, it’s tempting to go all out: long hours, no time off, just work. But, shares Demio Co-Founder David Abrams, that’s actually a recipe for disaster. By slowing down, you can focus on your business and find the clarity to solve problems… and fine-tune your long-term strategy for growth and profitability. Slowing down and simplifying their product and process is how David and his partner created their game-changing webinar platform. Demio makes setting up and running webinars easy… where it was once hard. That’s a lesson for any product or service you offer and for any start-up. Check out the episode now to discover… The key difference between macro patience and micro hustle An easy way to avoid burnout in a start-up business Why taking time off can actually help you turn a profit sooner The power of simple as a unique selling proposition When it’s best to start all over rather than keep going Listen now... Timeline 00:12 Steve introduces David Abrams, the co-founder of web-based platform service Demio. 01:25 David tells us his background and how he ended with Demio and the major struggles he had on the way. 08:50 David talks about having to hit the reset button on his business and start over again from the beginning. 10:48 David tell us how he wanted Demio to be a model of simplicity. 14:59 David talks about using customer validation and why the platform doesn’t have every feature available and why webinars are not dead. 19:00 Steve makes the case for webinars. 22.22 David talks about resolving and removing the pain customers have with a product in order to improve it. 26:13 David tells us how best to get in contact with him. Mentioned in this episode: www.Demio.com Clarity FM Tell us what you think: Leave a review of the podcast

You probably use social media in your business. It’s the thing to do these days, right? But you might also be frustrated because you don’t know if it’s actually bringing money in the door. There is a way to measure your ROI from Facebook, says today’s guest, Kim Walsh-Phillips, CEO of Elite Digital Group. Kim explains how you can see direct results in leads, sales, and your bottom-line – by using direct response principles in social media. It’s very low-cost. She also goes over the social media strategy she’s fine-tuned over the years and offers practical ways to implement them in your business at a very low cost. You’ll also hear how Kim turned her business around – and started making real money – when she took back the power from her clients. Check out the interview now to discover… The trick to turning social media from “vanity project” to cash machine A strategy for becoming super-confident when dealing with clients Why publishing a book can raise your profile and transform your business How many of your prospects are on Facebook right now – and how to reach them Ways to create a profitable social media “funnel” on a low budget Listen now... Timeline 00:12 Steve introduces Kim Walsh Phillips, the CEO of Elite Digital Group and the person responsible for creating over a billion dollars of revenue for her clients. 02:05 Kim starts off by telling us how she started off in business where she didn't charge enough in the beginning. 08:25 Kim explains some very helpful points that she learnt from turning her business around. 11:31 Kim tells us about her first book Awareness Campaigns Are Stupid. She also explains why having your own book is so important. 14:23 Kim tells us what she is most excited about in her business. 16:11 Kim tells us what she is most excited about in business. 20:20 Kim and Steve discuss the common misconception of how long it takes to get a return on your investment in marketing. 23:26 Steve tells us how he applied Kim’s FB strategy and ended up with thousands more followers in just 3 days. 26:51 Kim gives us a fantastic FB work plan strategy link exclusively for The Unstoppable CEO listeners at www.unstoppableceo.net/10kfans 30:20 Kim explains that you should only concentrate on FB and LinkedIn for your business needs. 32:11 Kim tells us how best to get in contact with her. Mentioned in this episode: Elite Digital Group No BS Direct Response Dan Kennedy Facebook LinkedIn

As a freelancer or professional service provider, you live and die by your clients. Problem is, you could be so immersed in the day-to-day work – and the rush to land new clients – that you aren’t really building a long-term, sustainable business. And you don’t have the chance to create a real plan for growth. The solution: make the effort to step back from some of the time-consuming tasks associated with marketing your services. Brennan Dunn, of Double Your Freelancing and RightMessage, has just what you need. His marketing automation and on-site personalization tools will help you reach – and land – more prospects… without more effort. You’ll focus on targeted audiences and demographics – that’s marketing smarter. Check out this episode now to find out… How to step back and see the “Big Picture” of your freelance business Ways to get out of the daily grind – so you’re more business owner than cog in a machine Why thinking about the future is just as important as completing client projects The “Amazon Method” for laser-targeting prospects and sending marketing they respond to How personalization can boost sales by 70% or more Listen now... Timeline 00:11 Steve introduces Brennan Dunn, the founder of Double Your Freelancing and co-founder of Right Message. 01:13 Brennan tells us how he started off in business, from his dorm room because it beat flipping burgers. 04:56 Steve explains how using Right Message’s services are benefiting his own business. 06:38 Brennan explains how Data Collection helps him keep his focus when things get tough. 09:32 Brennan explains the difference between urgent and important. 12:05 Steve explains the exact point when he will step back from one of his businesses. 13:55 Brennan talk about the endless loop cycle of freelancing. 18:02 Brennan explains how the automation services he provides helps you find out more about your potential client for a more personalized experience. Thank Amazon! 21:59 Brennan explains more in-depth about how he can help all freelancers no matter what service they provide. 25:20 Brennan talks about using his own code for individual companies before creating his user-friendly front-end website that caters for all. 31:30 Brennan talks about one particular client that wasn’t sure if he could help her. 35:25 Brennan tells us how best to get in contact with him. Mentioned in this episode: www.RightMessage.io Double Your Freelancing Amazon

Something’s been really bothering me lately and until just a few weeks ago I couldn’t put my finger on it… I work with a wide range of business owners. Some with businesses in the multi-tens of millions of dollars in revenue. Others just starting and over the $100,000 mark. Some grow really fast, almost effortlessly. Others take what can be a painfully slow road. And that bugs me. I’ve been trying to figure out what makes the difference. A famous old Wall Street Journal ad claimed that the difference was a subscription to the Journal, but I’m skeptical… So I dug deeper. And I did find it. The difference? Confidence. The successful ones have it in spades. And they manufacture more and more of it every day, allowing them to grow faster and faster. The unsuccessful…they have some. But they’re often riddled with doubt. And they look outside to build their confidence (and are often disappointed). Confidence is the “killer app” for entrepreneurs… Fascinating. And what’s most interesting…the really simple way the highly successful manufacture their own confidence. It's all inside today's episode of The Unstoppable CEO Podcast. Listen now...

As a professional service provider – graphic designer, consultant, accountant, doctor, etc. – if you’re not one-on-one with a client or client project…you’re not making money, right? It doesn’t have to be that way, says my guest this week, Dr. Jeremy Weisz. He wants to help you stop trading time for dollars and multiply your revenues as a result. His method for doing could be a big mindset shift for you. But Jeremy specializes in helping folks save time, money, and energy, as they work less but make more money. So it’s worth hearing him out. Listen to the episode to discover… How to implement a “one to many” lead generation system The best way to leverage your email list – and how you could sabotaging it right now Ways to segment your day for maximum productivity Why trying to be perfect shouldn’t stop you from doing something good…. and building on it How to get clarity on your vision – and follow through Where to find the innovation you need for your business – it’s probably outside your industry Listen now... Timeline 00:12 This week Steve interviews Jeremy Weisz, the co-founder of www.rise25.com and The Inspirer Inside podcast. 01:40 Jeremy begins by telling us it was due to his father’s neck pain that he became a chiropractor. 12:09 Jeremy talks about the importance of just getting started working rather than procrastinate to try and make it perfect. 14:10 Jeremy tells us how he manages to balance life working for multiple companies and having a young family. Segmenting his day and no sleep! 18:12 Jeremy uses Enounce to get this information faster. 22:18 Steve explains that he doesn’t believe that you can’t achieve 100% balance in one's life. 25:37 Jeremy states his business practices including 1-2-1, Email Links and automated Responders and the client who gained $200,000 worth of business in a week. 32:30 Steve explains that you don’t need 1,000 clients to make a lot of money. 35:37 Jeremy talks about reframing negativity and “The big bag of money problem”. 38:26 Jeremy believes that you can’t overeducate people and explains about pricing services. 42:33 Jeremy gives us tips on client relationships in order to gain the information you need. 44:25 Jeremy tells us what he’s reading. 47:19 Steve tells us what he’s reading. 50:09 Jeremy tells us how to get into contact with him. Mentioned in this episode: www.rise25.com Inspired Insider Podcast Never Split The Difference Shoe Dog Sell With A Story The Art Of Happiness Think And Grow Rich Outwitting The Devil Made To Stick

When the going gets tough, the tough... Get connected... When crisis hits--in business or in your personal life--the tendency is to withdraw. But you should actually be looking to your network to help you overcome setbacks. Succeeding in business is, at its core, all about relationships. If you’ve neglected your network. My guest, John Corcoran, and I will be discussing ways to warm up your business relationships so your network is a useful resource. John, of Smart Business Revolution and Rise25, will also share ways to overcome the constant scramble for new clients and how to set up your business for long-term success – without you in the picture. Listen now to learn… How to avoid the curse of “fake” connections The trick to creating relationships that make you stronger – and how to repay the help The introvert’s guide to networking (they’re actually the best at it) The worst venues for networking – and where to go instead Why your business should never be “dependent” on you How to generate more leads and make more money… doing less work The Product Ladder that turns prospects into your best customers, step-by-step Listen now... Timeline 00:13 Steve introduces John Corcoran, whose career has gone from presidential speech writing to helping business develop deep connections. 02:03 John introduces who he is and how it was his wanderlust type childhood that helped shape his career. 03:46 John talks about fear in business. 05:33 John talks about his struggles during the economic downturn. 07:00 Steve talks about the with drawing effect that can happen when you're under pressure. 08:11 John says to try and find who your real friends are and how to keep them. 10:00 Steve talks about being introverted when he was younger and John points out that that doesn’t matter, that it can’t be used as an excuse. 13:10 John tells us how to filter through to the people that matter. 16:44 John talks about what he is most excited about in business today. 19:49 John explains the “Minimum Viable Offering”. 21:32 Steve tells us that it is very important to extract ourselves from the business when we need to. 26:05 John talks about the evolution of jobs, revenue and lead generation. 30:45 John gives us some great tips for dealing with the time you begin to scale up your business. 33:40 John gives us free access to his product ladder to gain information on how to open revenue from your company you didn’t know you had. 36:59 John tells us what he’s reading right now. 41:34 John tells us how to contact him. Mentioned in this episode: www.rise25.com Bold & Abundance by Peter Diamandis Dream Product Ladder Template Hamilton

If you have a professional service firm… you can’t miss this one. Have you ever done a project and ended up making less than you estimated? Maybe even lost money? The project went off without a hitch. In fact, you over-delivered. It may be hard to believe… but that’s where you went wrong. June Jewell of AEC Business Solutions stops by to share the dangers of “culture traps” that allow professional service firms, to flounder financially even while providing great service. June also shares a business model that gives your business a guaranteed income every month. Tune in and you’ll get straight talk from June about… When – and how – to turn down a client request Ways to guard against the dreaded scope creep How to make sure “technical” people keep profitability front of mind The training your team needs now that could save your business How to guard against the biggest “money drains” The importance of estimating – do it the right way and you’ll never lose money on a project again Using the “Amazon” method to position yourself to make long-term recurring revenue Listen now... Timeline 00:12 Steve introduces June Jewel, a specialist in the AEC industry. She specializes in finding the leaks in your business to bring it up to the next level. 01:26 June tells us how she started off in business back in 1990 by getting fired. 04:06 June explains that it is impossible to be unstoppable all the time. Instead, try to be it most of the time. 06:36 June tells us how she left a great job to start her business. Steve and June then discuss the importance of recurring revenue and the use of Amazon as an example. 13:41 June talks about her book Find The Lost Dollars. She actually sold her business in order to spend 100% of her time writing it. This then led her to develop an online training platform. 18:12 June tells us how she reviews a business in order to help it level up. 21:05 Steve talks about estimating a job price properly. 23:11 June explains what “Culture Traps” are. June tells us that her book caters for all service business, not just those in her particular field and how to contact her. 28:54 June tells us what she’s reading right now. Mentioned in this episode: Find The Lost Dollars Win2 Delta P&G Jeff Bezos Amazon Lean Startup Method The Owners Startup Manual aecbusiness.com Expert Secrets The Culture Of Opportunity

Have you ever seen that wooden wall that Marines must climb as they race through the obstacle course in basic training? It’s 30-feet high, straight up. In business, we like to construct walls just like that and plant them right between ourselves and our goals. We do it unconsciously…even as a protection…and often we don’t even realize we’ve put up the wall we’re staring at. My guest on this week’s Unstoppable CEO Podcast is a master at helping entrepreneurs see the walls they’ve built, and cut holes in them (so you can walk through, instead of climb over), His name is MJ Fitzpatrick, and in this 30-minute interview, he’ll help you discover… The right way to approach work/life balance – it’s not what you think Why you shouldn’t try to be “right” – and what to do instead The power of language to self-sabotage or put you in the mindset for achievement How to shine a light on the blind spots that are holding you back from success The importance of leaving comfort behind to experience real growth How you can find joy in your business – and leave stress out of the equation Listen now... Timeline 00:12 Steve introduces M.J Fitzpatrick, a young Australian who teaches people to update the process of their thinking. 01:47 M.J tells us his extraordinary background which led him to where he is now. 05:03 M.J discusses the process behind “think about your thinking” and incentive drove bias. 07:30 Steve and M.J discuss unconscious thinking. 08:57 M.J talks about learning from Napoleon. 12:20 M.J explains how he works with people to find and fix their “blind spots”. 14:32 Steve talks about his mentor Dr. Sukumar and how your life is like a movie. 16:23 M.J talks about facing your fear and not having any excuses. 21:16 M.J explains how he works with people. He makes the distinction between business problems and life problems. 23:26 Steve talks about the work-life balance and how it really isn’t about time, while M.J tells us to fill our work life with things we enjoy doing. 28:21 M.J tells us the importance of what questions we ask ourselves. 29:31 M.J tells us how to get in contact with him and if you do he’ll give you 99% of his content for free! Mentioned in this episode: Lawrence Krauss Napoleon Dr. Sukumar Louis C.K www.mjfitzpatrick.com

Sure, finding new customers is important. But by leveraging your relationship with existing customers and giving them new products and services they want, you can actually increase revenue without spending more on marketing. How do you do it? Listen to them, get in their heads, and understand them at a deep level, says my guest, Jason Friedman, founder, and CEO of CX Formula, who’s worked with Fortune 100 companies and solopreneurs too. During our talk, Jason shares strategies for crafting customer experiences that turn customers into raving fans who buy again and again – and tell the world about you. In the interview you'll learn: Techniques for overcoming the #1 challenge facing entrepreneurs The seven questions you must ask to know you customers inside and out Where to find strategic byproducts - profitable opportunities you don’t plan for How saying “no” can actually open up more possibilities Why you should measure progress on your goals by looking “back” not forward The magic of the “stop doing” list to keep your forward momentum Jason even shares a free download – Three Hacks to Wow Your Customers - full of 10-minutes strategies that can have a profound impact on your business Listen now... Timeline 00:12 Steve introduces Jason Friedman, the founder and CEO of CXFormula, a company that can give your business the knowhow on developing the greatest customer experience. 01:40 Jason started out in theater lighting, touring with some of the biggest rock acts in the world such as FleetWood Mac and Rush. His experience from giving the audience a memorable experience led to him forming his own company giving clients the best experience possible. 05:49 Jason was very fortunate to have Dan Sullivan as a mentor how taught him how to set goals and how to measure his own progress. 08:29 Jason met Jim Collins at a conference who made him to a “stop doing “list as well as the importance of being able to say “No”. 11:26 Steve talks about his own goal setting process based on Dan Sullivan's “the gap and the gain”. 13:27 Jason explains Strategic Byproducts and how he treats life like a game. 14:44 Steve talks about how he wrongly used to base his progress against other peoples. 19:41 Jason defines what customer experience really is and explains what “the experience gap” is and “the experience revolution”. 31:29 Jason asks you to put yourself in your customer's shoes and explains his formula A+B+=R. 38:16 Jason explains how focusing on your existing customers and maximizing their customer experience with you is the best way forward. 46:01 What Jason wants to read next. 46:54 click on www.Go.ckformula.com/unstoppable to get your free download exclusive to UnstoppableCEO listeners! Mentioned in this episode: CXFormula Fleetwood Mac Run DMC Rush Dan Sullivan by The Strategic Coach Jim Collins by Good to Great & Built to Last go.cxformula.com/unstoppable

Business seems to breed complexity. In fact, if you feel overwhelm or stress it's likely due to the fact that your business has reached a level of complexity that you can no longer manage it with your current thinking, systems, and resources. Recently, I sat down with Dan Kuschell. If you don't know Dan, he's the CEO of Genius Network and he's started 11 businesses. In this interview, Dan covered some deep and different thinking on the topic of simplifying business... Your business. In the interview you'll discover: Dan's "3D" framework for getting things off your plate. The critical question that will give you the power to get dramatically more done with ease. How to connect with your own "genius network." The pull method of making progress vs. the push method of struggling forward. The vital importance of who is not in the room (it'll make sense when you listen to Dan). This is an interview worth listening to twice (probably more) to pick up the small things Dan shared, that delivers tremendous power. Listen now... Timeline 00:11 Steve introduces Dan Kuschell, a serial entrepreneur who amongst other things has built 11 companies. 1:04 Dan tell us how he started off in business, beginning with Direct Mail at the age of 22. 4.40 When dealing with difficult problems Dan likes to use the “Push and Pull” method. Although now he uses “pull” a lot more. 7.20 Steve talks about the benefits he personally got from using one of Dan’s systems for recruiting. Dan knows a thing or two about it since he’s personally done 22,000 interviews! 10:50 The 3 “D”s- “Document it”, “Duplicate it” & “Delegate it” 12:47 Dan explains more about the “pull” aspect of doing business and how all entrepreneurs are rugged individualists. 16:55 Dan tells about the Annual Genuis Event, where the regular community can get access to amazing individuals and information. 20:17 Dan explains what makes the event stand out from the others and breaks down what happens there. 25:31 Dan explains how to gain access to the event. 27:47 Dan tells us what he’s reading right now. Mentioned in this episode: Joe Polish Genius Network Direct Mail Oliver Wendell Holmes Jim Collins E-Myth by Michael Gerber Strategic Coach Dan Sullivan Tony Robbins Begin With the End in Mindby Dr. Stephen Covey [email protected] www.geniusnetworkevents/champion Never Split the Difference by Chris Voss

The days of needing a physical office, full of employees, to build a highly successful (and profitable business are behind us. In this Unstoppable CEO interview, I talk with Mitch Russo--author of The Invisible Organization. Mitch is an expert in building "virtual" organizations. Organizations with distributed workforces, where the team doesn't meet at the office at 8 am every day. Mitch isn't your typical expert. He didn't just write a book...he's built two companies. The first, Timeslips--his the software company he built and sold. The second--Business Breakthroughs International, where Tony Robbins and Chet Holmes brought Mitch in as CEO to build their international consulting firm 100% virtually. Since leaving BBI, Mitch has helped dozens of firms go all virtual, or partly virtual and reap enormous savings. In fact, Mitch shares how he helped Tony Robbins put an extra $1 million of profit in his pocket every year by going virtual. Could you use another million? In this interview, you'll discover the keys to going virtual and making it successful for you, and for your team. Done well, you get a more profitable, more accountable, and happier company. Listen now... Timeline 00:13 Steve introduces Mitch Russo. Amongst other things he builds “Virtual Companies”. 01:58 Mitch tells us how he got started in business, following the time-honored tradition of man Entrepreneurs….he got high and started a rock band in his mother’s basement. But what he learned there was 1# Discipline 2# Product 3# Focus 4# True Value 5# Testimonials #6 PR 07:14 “We do chicken right” Col Sanders 9:22 Mitch tells us he quit his job to build a product, found out that it was worthless and then the same day found it was worth millions. 12:50 Steve explains how Mitch’s point of never giving up is perhaps the most important part of being unstoppable. 16:42 Mitch contrasts a normal routine of a company person with a virtual company person- showing how much money can be saved. 26:21 Mitch outlines the main fears people have in moving from a standard company to a virtual one. 28:20 Steve outline his own reasons for using a virtual workforce. 30:51 Mitch gives an example of a Meat Packing Company from NY who moved components of their company to virtual ones. 32:05 Mitch tells us what he’s most excited to be working on these days. 35:52 Mitch gives us a secret access to a special section of his website. Mentioned in this episode: The Invisible Organization - Mitch Russo Tony Robbins Chet Holmes Timeslips Corporation Does working from homework? Stanford University Business Breakthroughs International www.mitchrusso.com

Are you running your business consciously? Strange question, but a serious one. Too often I see entrepreneurs running crazy, yet all of the frenetic activity lacks consciousness and intentionality. The result is usually a business that fails to serve the owner, the employees, and the customers as well as it could. To the extent you can force yourself to make the "unconscious", "conscious" you find that the right results come faster and easier... You can cut out the clutter and nonsense. In this interview, Mark Monchek will yank you into a conscious reality, and he'll give you a roadmap for build a sustainable business...one that lasts. In this interview you'll discover: How to build your "Opportunity Team" How to tap into the skills, wisdom, and network of your Opportunity Team The key qualities of the people you pick for your Opportunity Team (and one surprising quality) The secret to scaling your business What "appropriate scale" is and how to determine the appropriate scale for your business How to create your own "Resource Map" to identify how to find your next customer Here's what I'd like you to do...invest just 36 minutes and 50 seconds in listening to what Mark shares in this interview. I guarantee it will make a difference in your business. Timeline 00:13 Steve introduces Mark Monchek, a man with a mission to empower conscious leaders to build great companies. 1:29 Mark tells us how he started off in business: how it was the psychology of entrepreneurs that first got him interested. 03:30 Mark tells us a personal story on how he got over almost losing his business ...and almost losing his life! 06:53 Mark explains how he cultivates the “Opportunity Mindset” in his clients using 3 simple steps “Gratitude”, “Insight” & “Consultation”. 11:22 Steve asks Mark how he builds an “Opportunity Team” of advisers, internal and external. 13:43 Mark explains what to look for in individuals in building your team. 16:44 Mark explains what “Appropriate Scaling” is and how to use it in scaling your business. 21:59 Mark gives a fantastic personal example of the power of an “Opportunity Team” to give people a platform to share their ideas. 27:03 Steve asks Mark how best to start off being a “Conscious Leader”. 28:45 Mark explains what sustainable growth means to him using the example of the CEO of Interface, Ray Anderson. Mentioned in this episode: The Opportunity Lab The Culture Of Opportunity - Mark Monchek www.opplab.com Rate the podcast on iTunes

This week, we’ve got a special episode of The Unstoppable CEO™ Podcast. Normally, I’m the one doing the interviewing, but not this week… My buddy and client John Curry “hijacked” one of our recent Roundtable calls for subscribers to The Unstoppable CEO Confidential, and put ME on the hotseat. I think you’re really going to like this… Inside I share the 7 principles that guide all of our marketing and every piece of marketing we help our clients build. Listen to this and you’ll have a “checklist” for every marketing and sales effort in your business It’s available now…go listen Timeline: 00:11 This week’s episode is with Steve and his friend John Curry discussing the 7 principles of Marketing and Sales just after a conference call Steve just had with his clients.01:47 Discussing begins.02:48 John asks Steve to walk through the newsletter starting with the title “Why do we make it so complicated”.05:10 Steve talks about how mindset is so important in gaining new clients.08:47 “Everybody is chasing tactics if you follow marketing on the internet”- Steve11:51 Principle #1: Trust21:05 Principle #2: Confidence26:40 Principle #3: Purity of Intent32:37 Principle #4: Risk Reduction35:11 Principle #5: Focus38:13 Principle #6: Compelling Offer42:56 Principle #7: Persistence49:25 Steve explains the Growth Mindset Scorecard.Mentioned In this Episode:John CurryBilly Mays Unbeatable Mind by Mark Divine

There's a lot of talk these days about getting "freedom" from your business. Typically followed by some photo of a guy with a laptop on a beach. Is it just me...? Does sitting on the BEACH, tethered to your laptop look like freedom, or am I crazy?

When you make it beyond The Demand Breakthrough, you suddenly find that the challenge changes. Instead of running around desperate for prospects, you've got the opposite problem...more leads than you can handle. That's what I call a "high-class problem." This is Part 2 of our 3-part "mini-series" on The 3 Breakthroughs to Build a Business that Grows Itself. And in this episode, we're going to cover The Market Leader Breakthrough. What is The Market Leader Breakthrough? As professionals break out of demand scarcity and develop a system for creating new clients, they hit a new challenge. A steady stream of new clients has created consistent cash flow in the practice, but they quickly hit a capacity wall. They’ve got all the clients they can handle… A problem to envy, right? Ask any professional who’s hit the capacity wall. It’s a grueling, pressure-packed vice. You’re happy and fortunate to have clients and cash flow, but you soon realize, you’ve just capped your income, you’re working harder than you ever have to keep up and the only real way to increase your income is to raise your fees. Why Commoditization is the Biggest Threat to Your Practice The explosion of access to higher education that began immediately following World War II and accelerated into the early part of this century has turned professional services from a “guaranteed path to wealth” to a price competitive, “everybody’s the same” commoditized business where it’s increasingly difficult to attract clients and command premium fees. This new reality frustrates professionals who have invested significant amounts of time, energy and money to attain professional status—advanced degrees, certifications, or licenses. The Escape Path: From Commodity to Market Leader Commodity peddlers are forced to settle for low fees, thin margins, inconsistent cash flow cycles, and the constant worry that a competitor will take your clients. The answer is to become a market leader. Market Leaders shift from focusing on delivering industry best practices, as their measure of quality and value, and become solely focused on developing a unique method to deliver precisely what is valuable to their IDEAL Client.

Breakthrough #1: The Demand Breakthrough™ The #1 complaint of professionals is that the business is like a hamster wheel…and you’re the hamster! You’re only making money when you’re working—prospecting, meeting with potential clients or delivering on your “work product.” You are simultaneously the CEO, CFO, and factory line worker. The challenges you face are unique to professional services and require new ways of thinking and new approaches if you want to breakthrough to real freedom, where you have a business that grows more and more, with less and less effort from you. Over the last 25 years of operating and growing two professional services firms, I’ve discovered there are three breakthroughs you must achieve to reach true freedom in your business. What is the Demand Breakthrough? The Demand Breakthrough is the first hurdle in building a Business that Grows Itself. I’ve personally had conversations with hundreds of professionals in the course of our consulting. Common to most all of those conversations is the understanding by each professional that, despite being very good at what they do, they struggle to attract clients. It sounds like this… “I’m really good with clients. In fact, my clients love me. And, when I talk to new prospects, they almost always become clients. I just need to see more people…” This is terrible trap for smart, talented professionals. Your enormous potential for helping clients—and for reaping the financial, lifestyle, and freedom rewards that go with it—are in sight, yet just beyond your grasp. Why does it trap so many professionals? The reason demand scarcity plagues so many professionals is that selling professional services is dramatically different than selling other products or services. The sales tactics taught in books and seminars by sales gurus actually work against professionals. The professional sale is an authority sale. You must maintain your authority positioning and leadership status in your relationship with your client. In fact, your clients are buying your leadership—your professional guidance—more than your “work product.” “Closing” a client with some sales tactic, forces you to descend down from your position as an authority and leader, to become a sales person. Once you do, it’s virtually impossible to reestablish your position as the leader in the relationship. So, all of the “conventional advice” for creating demand actually works against you. Most professionals realize that conventional marketing and sales tactics won’t work for them, but they don’t know what to put in its place. As a result, most “hope” for referrals and settle for a slow-growth practice, with long hours and little profit. Transforming From Event Mindset to System Mindset What we find with most professionals is that the acquisition of a new client is an “event.” In other words, when a new client comes to them, it is simply something that happened—a unique event. This makes getting the next client extremely difficult. It’s as if you’re starting all over at zero. Successful professionals take a different approach by adopting a different mindset or way of thinking about how they acquire clients. Instead of viewing each new client as a random piece of good fortune, they work to create a system that produces one client…then another…and another…in a predictable way. Having a system for creating demand gives them two critical freedoms: The freedoms of clarity and focus: When every new client is a unique and random event, and you never know how or where the next client is coming from, you have to say “yes” to every opportunity that might lead to a new client. So, you attend every networking event, you try every new form of social media, and chase every new tactic in the hopes that something will deliver a client. When you have a system for generating clients, you have clarity. You no longer need to chase opportunities. You no longer need to be everywhere, just in case…you have a small number of focused actions that are proven to produce results. How to know if you’re stuck If you’ve ever felt like you would hit your goals and reach the next level of success “if you could just see more prospects” then you’re stuck in demand scarcity. To escape, you need to develop a system that delivers new prospects predictably every month, without consuming all of your time. Mentioned in this episode: Webinar: How to get clients without spending a dime on advertising Book: Unstoppable Referrals: 10 Referrals, Half the Effort

How would it change your business if you had a 4-week waiting list of people who wanted to do business with you? And, you had prospects that called and said, "I'm ready to go, I have the money, I don't want to wait... Nice problem to create for yourself. And a problem Clayton Morris has created in his firm. You may know the name Clayton Morris, he's the weekend anchor of the #1 news program in the U.S.--Fox and Friends, on the Fox News Channel. When he's not on TV, Clayton runs Morris Invest, a real estate investment company. And, in the last year, he's doubled the business, through some very smart marketing. In this episode of The Unstoppable CEO Podcast, I sit down with Clayton to unpack the secrets to his success (hint...it has little to do with his "celebrity"). This is one of the best looks at simple and effective marketing that you'll find. Listen and you'll discover... How Clayton finally got his marketing right...now he and his team have a 4+ week waiting list to schedule a sales call... Clayton's method for identifying good fit clients (and how to weed out prospects that won't take action)... How action informs your decision making... The critical factor of trust in business, and how to build it with your marketing... The importance of getting your prospects to "speak your language" before you ever try to sell them anything... And even more. Listen now... Timeline 01:15 Clayton tells us how his entrepreneurial spirit began after witnessing his father lose his job at an early age. 04:15 Clayton’s ability not to take “no” for an answer was the starting point for the success he’s had in his career. 07:18 You've got to hear Clayton’s analogy of playing NES’s Legend of Zelda for having the courage to step into the unknown! 08:56 Clayton tells Steve that working with his clients is much like having them in therapy because he urges them to “let go”. 14:01 Clayton’s philosophy on marketing is to “give it away & don’t hold back”. 18:47 Clayton tells us what he’s most excited about in the future for his business. 24:08 Clayton explains why he doesn’t use his celebrity status to push forward his business, and it works! 26:05 Clayton is reading a lot about consciousness, including The Surrender Experiment by Michael Singer. 28:39 Clayton tells us how to get in contact with him. Mentioned in this episode: http://morrisinvest.com/ http://morrisinvest.com/podcast/ Natali Morris The Surrender Experiment by Michael Singer Rate this podcast on iTunes

The #1 asset you have is your network of relationships, yet for many people, it's the most neglected asset in your business. In this interview with Zvi Band--CEO of Contactually--you'll discover how to overcome the #1 barrier to increasing the value of your network... Following up consistently. There are really three reasons you might not be following up as well as you should... Your contact database isn't well organized (you're not alone, don't sweat it). You don't know what to say when you want to follow-up. You forget to follow-up with people and go months or years without reaching out. In this interview, Zvi shares his secrets for handling all three, and how he uses Contactually to keep track of it all. Plus, he shares how he deals with the emotional highs and lows of founding and growing a startup. I love his perspective on this, and I guarantee it will help you stay focused on what to do next, no matter where you are on the growth curve. Listen now... Timeline 00:13 Steve introduces Zvi Band, founder, and CEO of Contactually, a relationship, and marketing platform. 01:30 Zvi tells us how he started off in business and how he grew out of being introverted. 05:30 Zvi talking about emotions in the workplace and how perseverance is vital in dealing with the highs and lows of business. 07:34 Steve gives us his own perspective on dealing with emotions in his business, which is slightly different to how Zvi does it. 11:00 Zvi explains his employees became more engaged with the company when he was open and shared the issues with them that the company was facing. 12:57 Zvi talks about how fundraising is the toughest part of his business, having been turned down over 300 times! 16:06 Zvi talks about understanding free will and the ability to know that you can walk away from anything. 19:34 Zvi tells us what the core of Contactually is, keeping and building relationships and how they do this. 27:17 Zvi tells us some of the success stories of his clients, how GCI increases by 40% on average using Contactually. 31:35 Zvi talks about the issues of using too much technology- when it removes you too much from your message. 34:18 Zvi tells us how to get in touch with him. Mentioned in this episode: www.contactually.com (Article) Most People Won’t by Brice Roberts Rate The Unstoppable CEO at iTunes

Fasten your seatbelts, keep your arms inside the car at all times, and hang on! Author, TV personality and retirement guru Tom Hegna, takes us on a fast and wild ride... Listen as Tom shares his wisdom on... Why words, language, questions, and stories are the key to selling... How to use seminar selling to overcome prospects' objections before you're in a sales meeting... Breaking sales down to the absurdly simple... How to persevere through the ups and downs in business (and guarantee that you move higher with every cycle)... The one word that drives Tom's social media success... Timeline 00:13 Steve introduces Tom Hegna. 00:33 Tom gives us his background in quick-fire bullet points and tells us exactly what he does: advises people how to “Optimally Retire”. 02:40 Tom talks about life and how he gets over the obstacles that that get thrown at him. 04:17 Tom explains how the life insurance business is about “Words, Questions & Stories” and how to make 50K-300K per year. 06:18 Tom tells us why he loves Seminar Selling, Referrals and Social Media all while being authentic. 10:06 Steve agrees with the importance of both Seminar Selling and Authenticity. 11:36 Tom actually doesn’t sell insurance, he creates buyers. 13:56 Tom tells us what he’s got lined up for the future. Teaming up with like-minded people and companies. 15:23 Tom tells us how best to get in touch with him. Mentioned in this episode: Book: Paychecks and Playchecks www.tomhegna.com

We're so good at making things complicated, aren't we... If you ever feel like you've got too many balls in the air, you'll find this interview with Kevin Kermes, CEO of Career Attraction, refreshing. Kevin's got a knack for cutting through the B.S. and getting to what's essential. Listen and you'll discover... How to identify and focus on the fundamental activities that create results… How to reduce the key activities in your business to simple math… Why endless “optimization” is a trap, and when to stop optimizing, and lock-in your system… The secret simplification Kevin learned from Tony Robbins Why it's easier now to create real financial security than ever, yet the answer scares most people. The importance of continually evolving new revenue streams. This will be the best 24 minutes you invest all week... Timeline 00:13 Steve introduces Kevin Kermes 00:53 Kevin starts us off by telling us how he started off in business, from the army to where he is now. 02:00 Kevin breaks down what Career Attraction does for people. 04:12 Kevin talks about how he gets to his client's individual strong points which help them achieve their career goals. 06:47 From his time in the army to his “southern education”, Kevin likes to keep it simple. 08:28 Kevin explains how important it is to actually know what your business is about. 10:52 Kevin tells us what he is excited about for the future; the changing workplace and teaching people how to adapt to it. 14:53 Kevin talks about what it really means to have “stability”. 17:31 Steve talks about his own views on stability. 18:25 Kevin explains the importance of having multiple revenue streams. 21:17 Kevin has a great podcast with an equally great name! 24:19 Kevin tells us how to get in touch with him. Mentioned in this episode: www.careerattraction.com www.everyveteranhired.com U.S. Army Coffee or Something Stronger. Tony Robbins

We've all been there... You know where you want to go, but you're stuck. Everything you try to push past the block isn't working... In this episode of The Unstoppable CEO Podcast, I interview David Shriner-Cahn, of TEND Strategic Partners, about his process for "smashing the plateau." David's an expert at helping business owners identify the block and develop strategies for overcoming it. In this episode, you'll discover... Why it's essential to develop measures for success, and why one target number is the wrong approach... The importance of Plan B (and C, D, and E...) How to define "what it means to win" to you... The good, better, best planning approach... How to reverse engineer your long-term objectives... The importance of preparing for the obstacles that are bound to get in your way and build a support system you can lean on when they do... You won't want to miss this episode... Timeline 00:13 Steve introduces David Shriner-Cahn, the host of Smashing the Plateau. 01:15 David starts us off by talking about the little talked about the fact that being a business owner can be a lonely place. 02:42 David started off as an engineer and this is where he developed his analytical approach to business and that there is more than one way to get the job done. 05:23 “Success is not an absolute, it is a scale” 09:08 David talks about the real reason for starting Smashing The Plateau- to help people in existing organizations move to greater success. 11:27 Steve outlines his reasons for starting his podcast and of the importance of staying focused. 13:55 David talks about “Reverse Engineering” your future. 16:17 David explains to us the importance of peer support. 20:35 Steve concurs with David on peer support and how impartial critique is vital. 22:39 David continues further by talking about surrounding yourself with people who have shared values. 27:17 David talks about his “curated” learning events, explains what happens there and the results he’s gotten. 31:46 David tells us how to get in touch with him. Mentioned in this episode: Smashing The Plateau John Lee Dumas- “Entrepreneur on Fire” www.tendstrategicpartners.com David's phone number: 212-731-0770

If you've ever felt like you were on a never-ending hamster wheel, you'll want to tune-in to this week's Unstoppable CEO Podcast episode... Matt Inglot--a successful marketing agency/consulting firm owner and the guy behind freelancetransformation.com--flipped his agencies model from needing lots of clients (and struggling)... To needing a small number (he calls it the 3-10 rule) to be profitable. Matt shares his secrets to attracting clients consistently, AND why he turns away 80% of the prospects that contact his firm. We talk about... How to engineer small wins in your business (so you're not sucking wind waiting for a home run)... Why it's harder to sell when you need a client (and how to quickly overcome it)... How to assume the "surgeon's posture" when you're talking to a prospect... And a whole lot more. Listen now... Timeline 00:13 Steve introduces Matt Inglot 01:11 Matt begins by telling us how he started off in business really young when he realized there was a different way to earn a living. 03:51 Matt talks about how he needed to restructure his business to focus only on worthwhile clients. This focus has led him to the point where he turns down 90% of prospective clients in 3 mins. 8:10 Matt explains the situation that led him to restructure and the cuts he made to revamp the business. 12:52 In order to help other business not to make the same mistakes he did, Matt set up Freelance Transformations. 15:06 Matt explains his 3-10 rule. If you need more than 10 clients then there's probably something wrong with your business model. 17:36 Steve expands on the importance of consistency in business to gaining clients. 23:03 Matt says always stick to your prices, never bargain down. Mentioned in this episode: Freelance Transformation (website) Freelance Transformation Podcast Start with NO Jim Camp

One of the biggest roadblocks for the businesses we work with is that they don't often understand WHY their clients choose to work with them. They have an inkling, but they really aren't sure. It's such an issue that it's actually a big part of our first week with a client. Get it right, and selling becomes infinitely easier. Plus, you always uncover some new, unserved, opportunity in the process... That's exactly what Vinnie Fisher did with his firm, Fully Accountable. In a lot of ways, Vinnie's story is the "dream" of many service businesses...to pivot into a product business. I interview Vinnie on this week's Unstoppable CEO podcast. Listen in and you'll discover... The importance of creating margin...space to get clarity every day. How to make the transition from being overscheduled to calm. Why you should guard your time, and more importantly, HOW to do it (even in a client business). How Vinnie tapped into a big, painful problem his service-business clients had and turned it into his current product offering. Listening to his thinking process will help you ask the right questions of your clients and prospects. How he developed a solution to support the three roles that a small business owner, bookkeeper, or CFO has to do to run the "back office." This is a fast-paced interview that is filled with GOLD. Timeline 00:13 Steve introduces Vinnie Fisher 01:28 Vinnie tells us how he started out in business and how he moved from his first business, a mental health company to a digital company. 03:20 Vinnie likes to solve problems. 04:46 Vinnie talks about avoiding distraction and his faith has to key factors in making him unstoppable. 07:31 The 80:20 Principle. 08:46 Vinnie tells us how valuing time helped to build structure into his life. 12:30 Vinnie explains how more output doesn’t always lead to more value. 15:04 Vinnie talks about the time he spent in the hospital with his dying father and how he found the core of his business in Your Back Office. 18:07 Vinnie explains how his lightbulb moment came about, he looked inside his business instead of outside. 20:03 Vinnie tells us where his growth in 2018 will come from. 21:41 Vinnie breaks down what Your Back Office can do for you. 26:32 Vinnie tells us how his software can free up time for even the most experienced of CFO’s. 29:40 Go to www.Fullyaccountable.com/unstoppableceo for loads of free goodies just for you! 31:03 Vinnie talks about some of the books he’s reading. Mentioned in the show: Fully Accountable Your Back Office (Software) The Best Investment, A Better You The CEO’s Mindset: How To Break Through To The Next Level Dan Sullivan Ed O Keefe QuickBooks Grief Recovery- John W James The Return to Love- Marianne Williamson A Road To Character- David Brooks

I've had several friends who sold their businesses over the years. There was a big shocker for each of them, that until now, I never knew a way around. The shock...? That they buyer of your business may offer to pay you $50 million, but you're not walking away from the closing table with $50 million. The buyer likes and trusts you, but "just in case" there's something you've not told them (honestly or not), they're holding back a big chunk of your money for several YEARS. (The hold-back in escrow can be millions, even tens of millions.) This happens in transactions of every size. And it can really cramp your post-sale style. You might not be able to buy that yacht =-\ On today's episode, we solve that problem. Well, my client, Patrick Stroth will solve that problem for you. This is one of those little bits of knowledge that you might not need right now, maybe not for ten years, but FILE IT AWAY. It will put millions back in your pocket when you sell, and leave your buyer happier. This is an eye-opening interview, listen to it now... Timeline 00:13 Steve introduces Patrick Stroth, an insurance broker who can uniquely guide you through the process of selling your business. 02:07 Patrick tells us how he started off in business as an in insurance broker working for others and then for himself. 05:51 Patrick explains how mental toughness is something you must have to overcome obstacles and the to find a way to get introduced. 12:57 Patrick explains why it's ok not to know everything, just know what you need to know. This will help you overcome fear and how referrals are the best form of marketing. 20:13 Patrick takes us through the process of selling a business and how it’s much like selling a house. Patrick shows us how he takes the risk out of selling for both the seller and even the buyer! 30:09 Patrick tells us a story about one of his clients with a $70 million deal. 33:22 Patrick tells us that his unique insurance policies ideas came from how private equity firms handle their business. 36:05 Patrick tells us what he’s reading right now. 38:05 How to get in touch with Patrick. Mentioned in the show: www.rubiconma.co Escrow Ed O Keefe “Time Collapsing” Steve Young “My life behind the spiral” 49ers Marie Osmon

Want to know how to leap ahead, compress time, and achieve your goals faster...? This interview with Ed O'Keefe will give you both the mindset and the practical steps to move faster and skip the "pay your dues" slow-lane that most people settle for. Ed's the author of Time Collapsing! The New Art of Speed, Money, Power & Meaning, and maybe, more importantly, he's not just an author, he's built more than one 7-8 figure business. Building one business beyond $1 million in annual revenue is an accomplishment. Do it more than once and you've got a system. Ed's done that and I'm excited to share this interview with you. Listen and you'll discover... • How Ed reached deep to persevere through a mini Navy Seal "Hell Week" experience and how you can apply the lesson to your business this week. • How to use your mind to turn and struggle into an "enjoyable experience" so that you can push through the difficulty and achieve your true potential. • Ed's approach to staying present and focused on the positive outcome you want at all times. • The secret to "collapsing time" and blowing past false limitations. • Using modeling to jump to the top 3% of performers as fast as humanly possible. • And so much more... Grab this interview today, you'll be able to use what Ed shares to speed up your success starting this week... Click here to listen >> Timeline 00:12 Steve introduces Ed O Keefe to the show. 01:20 Ed reveals he has 7 kids, all under the age of 12….wow! 02:20 Ed tells us how he started off in business and how he came to realize that you can be whatever you want to be. 08:37 We all hit roadblocks in our lives. Ed explains how he has dealt with this while also telling us about a 2 ½ day Navy Seal course he did that was so grueling that people have died while attempting it. 17:39 Ed tells a great David Goggins story, the guy amongst other things holds the WR for chin-ups in 24 hours. 21:36 Steve loves Ed’s book so much that he bought 10 copies for his workshops. Ed breaks down what Time Collapsing is about and discusses the Leapfrog Theory. 26:53 Ed expands on an important chapter of his book, Modeling, and how it can help you. 31:32 Ed explains how the ultimate leverage point in any business is sales. He explains how his business went from $200k sales per month to $1.7m in only 4 months! 36:04 Ed explains the difference between KnowFoods and health supplements. 40:20 Ed tells us how to get in touch with him. Mentioned in the show Time Collapsing: The Art of Speed, Money, Power, and Meaning Denis Waitley The Psychology of Winning Earl Knightingale Lead the Field David Goggins Lone Survivor Dan Kennedy Corey Rudl Direct Response Marketing www.knowfoods.com Mark Divine Unbeatable Mind Michael Murphy Robert Ringer Winning through Intimidation www.Edokeefeshow.com www.TimeCollapsing.com

Everybody dreams of a business that can operate without you, but… VERY, VERY, VERY few ever reach that goal. In fact, there’s an entire cottage industry built on the promise that you can run your business from the beach. Today, I’m not going to promise you that, we’re going to deal with something more realistic, that will make your life a whole lot better (and fast). I recently sat down and interviewed Mandi Ellefson, Founder of The Hands-Off CEO. Mandi built a business that allowed her to operate it without being a slave to the business and in the process, she’s figured out how to translate her process to others. In this interview, you’ll hear Mandi share… How to liberate 40-60 hours a month from your schedule (that you can use for the free time, or growth activity) with one simple exercise, in less than 20-minutes… What you need to focus on at each of the critical stages of growth…Zero to $250k, $250k-a million, beyond a million in revenue… Why you should welcome “breakdowns” in your systems, and how to respond to them… How to get growth going again if you’ve plateaued… What’s missing from The E-Myth, and how to find it… The four steps to liberating your time… How to “off-load” decision-making to your team, and feel confident about doing it... Timeline 00:13 Steve introduces Mandi Ellefson 01:21 Mandi tells us how she realized she should be in business for herself. She tells us how when she needed to learn how to code, she did it the old-fashioned way, she went to the library. 07:08 Mandi tells us how her business changed, how she models to other people’s success and her use of mentorship. 9:54 Mandi explains what a Hands Off CEO is and what she can do for you. 11:36 Mandi talks about the common changes that occur when a business first hits the 250K per year mark and afterward the 1m mark. 15:04 Mandi outlines the 4 steps to finding more time in business: Eliminate, Consolidate, Automate and Delegate. 18:42 Mandi “if you're not making mistakes you're not moving fast enough”. 20:18 Steve’s view is that an employee’s mistakes are the price you pay for freedom from work. 21:28 Mandi says why you have to create an environment where your employees can make mistakes. 24:56 Mandi shows us how to break down our business in order to improve it to free up more time. 27:06 Mandi gives us an example of a 3m per year company she helped refine their marketing strategy and how she uses ScreenCasts. 30:53 Mandi give us a great 5 point checklist to find the deficiencies in your company. Mentioned in the show The Hands Off CEO Google Docs www.Handsoffceo.com/roadmap

I have yet to meet a business owner who's not dreamed--with a twinkle in the eye--about the prospect of cashing out and collecting a BIG paycheck. But when you really look at most businesses, the firms just aren't built to sell. Whether you're seriously looking for an exit, or you're decades away, today is the day to design the business in a way that will be attractive to a buyer. There are two important reasons to do this... First, it will force you to build something that can run without you--freeing you to enjoy life and to really focus on growing the business. Second, it'll give you OPTIONS...and options are cool. You'll have the option to exit, or not...to stay inside the business or step back to the role of "investor"...to sell internally to someone on your team or to an external buyer... In this episode, I interview Rick Hadrava of Epic Advisory Group to discover how to engineer your business to make a "wealth creation event" possible... Listen and you'll discover... Why most businesses die with the founder (and how you can avoid that fate). How to extract yourself as the owner of the business, and enjoy the benefits and freedom now, long before you exit the business. The key to letting go and delegating responsibility to your team--this is the #1 roadblock to building a business that has value without you. How to step back and build a bigger vision for your business. Rick's secret for staying unstoppable... And so much more... I guarantee this interview will open up your thinking. Timeline 00:13 Steve introduces Rick Hadrava. 02:00 Rick starts off by telling us how his loves, including his wife, math, and puzzles led him to Dallas. 03:34 Rick sites overcoming his inward corporate thinking to looking outwards in creating value for his clients was one of the biggest hurdles he had to overcome, that and quitting his well-paid job! 08:49 Rick explains to us how his time working in corporate structures made him more resourceful and not depend on costly sources for help. 11:22 Rick tells us how living through certain life experiences (death) with a client re-evaluates everything for him and how a simple thank you means more to him than money. 12:15 Steve says that “money is just a yardstick”. 15:23 Rick talks about a particularly challenging case and how he mapped out their exit strategy for them using this program. 20:51 Steve sites two stories of how an explain went well and how one was a disaster. 22:33 Rick goes into detail on how he helps business owners build a legacy for, not just themselves, but for their employees and everyone connected with the business. 27:20 Rick talks about the effect his work has had on a client's business, the art of delegation and how stepping back from the business can give you fresh ideas. 31:42 Ricks answers the now infamous question of what books he is now reading. Mentioned in the show Valerie Oswald Dean Witter Epic Advisory Group Raymond James Value Builder Score Exit Planning The Daily StoicThe E-Myth & Beyond The E-Myth Be Sure to add links to Rick's websites: http://www.epicsbiz.com/ and http://www.epicwmg.com/

One of my business mantras is “Cash ain't cash unless it's cash...” I heard that from the late Red Scott. He was the CEO of Snapper Lawnmower and the CEO of Vistage Florida. His point is simple... Receivables “ain't” cash. Your line of credit “ain't” cash. Your brand “ain't” cash. Cash is cash. Sometimes it's easy to believe otherwise in business... In this week's episode of The Unstoppable CEO™ Podcast, I talk with Justin Krane, author of Money: You Got This. It's the best guide to controlling your money, specifically written for entrepreneurs. In this episode, you'll hear... The importance of “return on life” as a metric. Why the old work for 50-years, then retire model is broken. How to understand both sides of the money equation and why focusing only on cutting back is short-sighted. The vital importance of paying yourself first in your business, and how to do it. How to create a plan for the money in your business. Avoiding cash flow problems...'cause cash ain't cash unless it's cash! This is a subject that isn't talked about very often in business, but it's an important conversation. I know you'll enjoy it! Timeline 00:12 Steve introduces Justin Krane. 01:38 Justin tells us how he started off in business, from working on Wall Street to the effect 9/11 had on him to the inspirational talk he heard from a blind Olympic weightlifter 04:39 Justin’s philosophy “ Return on Life” is what he considers makes him unstoppable. The opposite philosophy he got from Wall Street. 06:44 Steve points out that there isn’t the finishing line for careers there once was. 07:43 Justin explains the difference between savers and spenders. 09:28 Justin tells us how he deals out financial planning. 11:54 “Pay yourself first” - Justin explains how to create more profit. 13:34 Steve gives examples on Strategic Coaching. 14:46 Justin tells us about the importance of cash flow management and the steps you need to take. 19:12 Justin tell us how recurring revenue helps so much. 20:08 Justin goes through how he works with a client. Mentioned in the show Money you got this Jerry Maguire Wall Street World Trade Centre Jim Stovall Dan Sullivan www.cashflowgift.com

I'm fortunate to get to hang around successful professionals and the side conversation that's always going on is this... “How can I create income without trading hours for dollars?” and... “How can I take the profits from my practice and diversify my wealth?” If you've had some success, these are critical questions to answer. The professional services business can be a great place to create profits—done right, the margins are huge—but if you're not “billing” you're not making money. Paul Chase--one of our Unstoppable CEO Elite members has found one way to take some profits off the table, and put them to work for you, without a lot of complication. In this episode of The Unstoppable CEO Podcast, I interview Paul about his unique (and very accessible) method for creating consistent passive income with the profits from his main real estate practice. Timeline 00:12 Steve introduces Paul Chase. 01:36 Paul tells us how he turned around his business model from a realtor to a private money lender and what exactly is a private money lender. 02:29 In private money lending there are a lot of rules and regulations that have to be navigated. Paul talks us through how he managed this. 05:26 Paul credits Steve’s book (The Unstoppable CEO) in teaching him to get to know preferential potential clients - Entrepreneurs. 08:02 Paul didn’t lump himself all the work. He tells us how and why he called in the experts to help him. 09:24 When Paul had money to invest in real estate but didn’t want to deal with the 3 T’s (Tenants, Toilets & Trash), it was an email from a friend that lead him getting checks in the post. 11:05 Paul gives us a quick breakdown of the first couple of deals that started off his business. 17:33 Paul takes about the pressure of finding the next deal as a realtor has been replaced by the deals coming to him. 20:55 Paul tells us about the books he’s reading now and how he’s looking into AI. Mentioned in the show: The Unstoppable CEO Josh Turner LinkedIn www.Chalancolending.com

You’re going to love this interview with Gene Hammett. If you’ve not met Gene before, he’s an absolute wizard at driving business success through speaking. He’s not a “here’s how to get paid big bucks to speak” guy, instead...he’ll show you how to use speaking to get clients for your business (and you’ll probably make more money than that big name speaker you heard at the last conference). Plus, I share how I delivered the worst speech of my life and still landed several million in contracts from one speech. If you’re selling high-ticket services, this is worth every penny you paid for this podcast ;-) In this episode, he reveals his secret to finding and keeping focus in your business. We discuss the real secret to being productive (it’s not what you think). And Gene shares how to choose which opportunities to invest your time and energy to pursue. Timeline 00:13 Steve introduces Gene Hammett 01:47 Gene starts off by telling us how he deals with the tough roadblocks that businesses have thrown at him- he hired a coach. 06:15 Gene tells us his interesting way of staying focused on his goals and not get distracted from them. 13:12 Gene tells us the thing that he is most excited about this year, and why it’s changed from his forthcoming book. 15:56 Steve talks about his tough first experience with public speaking and how it leads to $5M in contracts! 17:34 Gene tells us how he can teach you to leverage your network through speaking as well as beyond just that moment on stage. 21:19 Steve gives us a further example from his own business experience how speaking is such a powerful tool. 23:02 Gene talks about a young guy who from one simple speech has gotten $800,000 worth of contracts in 18 months, and outlines fear as the biggest barrier. 28:37 Gene explains the importance of referrals when he first started out in business. 30:57 How to reach Gene and how to get some very valuable templates…..for free! Mentioned in the show: Forbes Success Magazine The One Thing Dan Sullivan Authority Camp www.LeadersInTheTrenches.com www.GeneHammett.com

If you’ve got more than you in your organization, you’ve got to deal with a team and get them motivated to do what you need to be done. I’ve believed for a long time that you really can’t motivate people. They’re all self-motivated. They just might not be motivated to do what you need them to do. In this week’s episode of The Unstoppable CEO™ Podcast, I sit down with Robert Michon to discover his unique approach to aligning the roles you need with the natural motivations of your people. Robert shares the tools he uses to assess motivation, and how you can use them to align your team. Oh, and Robert shares his “Thought Tracking” technique for clearing out disruptive negative thinking so you can get focused on the great work you’re doing. This little tip (at 10:13 into the interview) will help you get and stay at the top of your mental game. Timeline 00:13 Steve introduces Robert Michon. 01:26 Robert starts off by telling us how he learned he didn’t want to be a doctor, or work for somebody and how it lead to where he is now. 04:41 Robert tells us what he has learned over the years that has to lead to his success- ask for help, but not from your friends and Thought Blogs. 10:13 Robert discusses the effects of his Thought Blogs has on his clients and just how quickly they work. 13:16 Robert tells us why what got you to where you are won’t get you much further and what can push you past 7 figure earnings. 16:34 Robert talks about coaching entrepreneurs, the issues he has collaborating with virtual teams and how he realized to solve those issues. 19:20 “People are already motivated, it’s just a question of what they are motivated to do” 22:56 Robert tells us that turnover is expensive and he explains to us why we should try to motivate all employees and gives a real-life example. 30:17 The way you solve a problem, your “how” differs from other people. Robert tells us not to care about how you get there, just that you do indeed end up there. 34:00 Robert gives us two books to read that can help you if you’re in a funk and one that he is currently reading. Mentioned in the show Ryan Levesque Ask Method What got you here won’t get you there Malcolm Goldsmith Daniel H Pink Adrian Gostick Kolbe Assessment Michael Gerber Mind over Mood CBT Toolbox Help them grow or watch them go www.RobertMichon.com

Listen as my friend and client John Curry gives you a simple, clear plan for becoming unstoppable in sales. John is a top-performing financial advisor and has been for over 35 years. He’s a lifetime member of The Million Dollar Roundtable and has achieved the Top of the Table and Court of the Table distinctions. What you’ll hear on this interview will transform your approach to selling… Timeline 00:46 Steve introduces John Curry 02:30 John begins by telling us how he started off in business and how a battery of aptitudes tests he took whilst in the army pointed him towards sales. 05:52 John outlines his motto for success T.E.A.M- Time, Energy, Attitude, Mission. 11:04 John tells us how his days in the army practicing Muay Thai Kickboxing taught him to get over disappointment quickly and move on, including open heart surgery, clients passing and the economic crash. 14:49 After surgery John reconstructed his entire physical form and explains the importance of keeping fit as well as the importance of breathing! 17:47 John explains that he only works on stuff he likes and pays somebody else to do the stuff he doesn’t. 20:09 John goes through his thought process when something or someone frustrates him. 23:16 He continues his point with a sports analogy. 26:03 John tells us how the 2 books he always carries with him both have the same theme, longevity and how they inspire him to keep working for a very long time! 29:32 Steve expands on John’s point on how retirement should not be the finishing line people believe it to be. Mentioned in the show “Unstoppable Referrals” Thailand Muay Thai Kickboxing Tykwando B-52 Bombers George Burns “100 years, 100 stories” Kirk Douglas “Life Could Be Verse” www.JohnHCurry.com “Preparing for a secure retirement"

This is a fantastic interview with Dorie Clark, author of Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. Dorie’s an absolute expert at showing you how to create your own authoritative brand and she shares very practical ways of doing it in this interview. Plus, she shares how she became a published author--it’s an unstoppable story you won’t want to miss. Timeline 00:12 Introduction of Dorie Clark 01:16 Dorie starts by telling us how she started off in business by how she was running a business before she knew she was running a business! 03:10 Steve asks Dorie what Unstoppable traits she has which has gotten her through the tough times 04:10 Dorie talks about her struggles in getting the massively successful “ Reinventing you” published and how she built her audience. 08:32 Dorie tell us the two most exciting things that she has coming up, her new book and her course, Recognise Me. 11:40 Steve talks about the next Industrial Revolution and asks Dorie how best to prepare for it. 13:52 From speaking with over 50 thought leaders Dorie recognize 3 similar traits amongst them. 17:29 Steve asks if putting out the content of what your thinking and doing is dangerous and could be stolen. 20:55 Dorie talks more about Recognise Me and why you should get involved. 25:04 Steve asks the now infamous, “what book are you reading now?” question. Mentioned in the episode Dorie Clark Duke University Reinventing You Stand Out NY Times Huff Post Harvard Business Review Dorieclark.com/unstoppable Entrepreneurial You Recognise Me Seth Gordon Sheryl Sandberg Lean In David Allen Daniel Pink Robert Cialdini Counterfeit Gods Tim Keller

In this episode of The Unstoppable CEO™ Podcast Brice McBeth, Founder of Reap Marketing and StandishSalonGoods.com shares the two key questions he's developed to stay focused and unstoppable as he grows two successful companies. Plus, Brice shares his "Conversion Precedence Framework"...if you have a website and want better performance you won't want to miss this... Timeline 00:12 Steve introduces Brice McBeth. 02:08 Brice begins by telling us how he got started in business, from IBM to Agency to eventually working for himself. 04:49 Brice defines the trait that he believes makes him Unstoppable- how he deals with attrition. 08:49 Steve adds to Brice’s attrition point by using examples from his own experiences. 11:12 Brice talks about how one of his peers told him to “fire and rehire himself” as a CEO. 13:40 “Email is Evil!” 15:24 Brice talks about his Agency days how this is where he learnt the importance of delegation of work. 18:44 Brice tells us what he is most excited about- his Conversion Precedence Framework. He thankfully breaks it down for us. 22:48 Steve continues Brice’s point on A/B testing. 24:34 Super Bowl commercials suck. 25:53 Brice goes into yet further detail about his concept. 31:30 Brice re-tells a story from Salon Chairs Don’t Sell Themselves about buying an awful $300 website template, that worked! 34:48 Brice explains exactly what Salon Chairs Don’t Sell Themselves can help you with. 38:17 Brice tells us what he is reading right now. Mentioned in the episode BriceMcBeth.com Reap Marketing Coca-Cola Orbits StandishSalonGoods.com Salon Chairs Don’t Sell Themselves Infinite Conversion Workshop Program IBM Google Analytics Landon Martin Conversion Precedence Framework The Everything Store Jeff Bezos Giving The Love You Want Harville Hendrix