The Action Catalyst

Best-selling author, leadership speaker, and entrepreneur Mark Sanborn covers how you never really know your potential, but how to find out and maximize it with the Potential Matrix, the importance of disrupting yourself but refocusing after you do, and why being an author is a lot like fatherhood.Mentioned in this episode:Be extraordinary. Turn ordinary actions into remarkable results at MarkSanborn.com.Mark SanbornBe extraordinary. Turn ordinary actions into remarkable results at MarkSanborn.com.Mark Sanborn

Best-selling author, leadership speaker, and entrepreneur Mark Sanborn talks about the many Freds in his life, and covers topics like internalizing responsibility, making a “signature difference”, the tips to delivering an "elevated experience", practicing A.B.C.D., and how you can be seen as an absolute ARTIST, no matter what your job is.Mentioned in this episode:Be extraordinary. Turn ordinary actions into remarkable results at MarkSanborn.com.Mark SanbornBe extraordinary. Turn ordinary actions into remarkable results at MarkSanborn.com.Mark Sanborn

Best-selling author, international speaker, award-winning podcaster, and media personality Carrie Wilkerson breaks down what it means to be "playing to the invisible audience", and how it often holds people back, from kids all the way to adults, from doing what they really want.Hear Carrie's full interview in Episode 165 of The Action Catalyst.

Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests. In this segment, Adam dissects Episode 454, with John Hewitt, founder of both Jackson Hewitt as well as Liberty Tax Services, author, and CEO of Loyalty Brands.

John Hewitt, founder of both Jackson Hewitt as well as Liberty Tax Services, talks about being a world traveler without ever leaving the USA, fighting with his father while also making business history, the secret sauce of franchising, the biggest lesson from almost facing bankruptcy, competing against his own software and systems (and winning), why he might be the one person on Earth who thinks Berkshire Hathaway is doing something wrong, the pain of change, and practicing extreme brevity.  And listen to the end to find out how Action Catalyst fans can get his book for free!Mentioned in this episode:Learn more at SouthwesternConsulting.com/Coaching/StudentsSouthwestern Student Coaching

Digital media executive Louis Gump, with time spent at CNN, the Weather Channel, Cox Media, and more, breaks down the 5 main characteristics of an intrapreneur, and the overlap between intra- and entrepreneurs.Hear Louis's full interview in Episode 453 of The Action Catalyst.

Best-selling author, international speaker, award-winning podcaster, and media personality Carrie Wilkerson breaks down the biggest productivity mistakes people make, why balance is in the eye of the beholder and comparison is "suicide on an installment plan", talks about playing to the "invisible audience", and explains how you REALLY ARE the person in your photographs.

Author, CEO of Ziglar, Inc, and son of legendary speaker and salesman Zig Ziglar, Tom Ziglar, explains how intentional = meaningful, with a very personal story about a very intimate moment between he and his father.Hear Tom's full interview in Episode 38 of The Action Catalyst.

Digital media executive Louis Gump, with time spent at CNN, the Weather Channel, Cox Media, and more, talks about breaking early ground in the mobile space, the 5 main characteristics of an intrapreneur, not putting efficiency over optimization, the symbiotic relationship between intrapreneurs and entrepreneurs, the genesis of innovation, and more.

Digital strategist, author, and entertainment industry veteran Chris Hood explains why all businesses are really the same business at their core, and how entertainment, regardless of where you get it, is entertainment.Hear Chris's full interview in Episode 452 of The Action Catalyst.

Author, CEO of Ziglar, Inc, and son of legendary speaker and salesman Zig Ziglar, Tom Ziglar, explains how intentional = meaningful and the importance of getting a check-up from the neck up, and shares some of Zig’s favorite foods and activities, what he was like offstage, and why to “be, do, have”, in that order.

Rusty Shelton, Founder/Chairman of Zilker Media, and Barbara Henricks, Founder, President & CEO of Cave Henricks Communications, explain the 3 types of media, and how to best position yourself between them to promote your brand, your product, and yourself.Hear Rusty and Barbara's full interview in Episode 132 of The Action Catalyst.

Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests. In this segment, Adam dissects Episode 452, with digital strategist, speaker, and author Chris Hood.

Digital strategist, author, and entertainment industry veteran Chris Hood talks about his award-winning work with films like Jurassic Park and Apollo 13, one HUGE missed opportunity with the Power Rangers, why even the worst leaders you know can be mentors, using the cloud before the cloud existed to develop the first known music streaming platform, why all businesses are the same business, the overhype of AI, the evolution of streaming versus cable, the fastest way to identify your target audience, and why entertainment is entertainment.Mentioned in this episode:Learn more at SouthwesternConsulting.com/Coaching/StudentsSouthwestern Student Coaching

Alden Mills, CEO of Perfect Fitness and Founder/CEO of GoalBud talks about how keeping a positive mindset is like building a muscle; you gotta hit the positivity gym, plus, why the greatest successes only follow the greatest failures, even for Edison.Hear Alden's full interview in Episode 451 of The Action Catalyst.

Rusty Shelton, Founder/Chairman of Zilker Media, and Barbara Henricks, Founder, President & CEO of Cave Henricks Communications, tag-team a fascinating talk on the "micromedia mindset", the 3 types of media, the power of perception, why you should prescribe, not sell, and the trick to being discoverable.

Author, speaker, entrepreneur, and veteran basketball performance coach Alan Stein Jr. explains the importance of always keeping the spotlight of accountability on yourself, and why it’s what you do in the "unseen hours" that counts the most.Hear Alan's full interview in Episode 221 of The Action Catalyst.

Alden Mills, CEO of Perfect Fitness and Founder/CEO of GoalBud shares lessons from his time as a Navy SEAL, and chats about why trust is like a boomerang, putting on your “Terminator glasses”, finding your swim buddy, closing the C.A.R.E. loop, seeing possibilities in the impossible, hitting the positivity gym, and how to lead with love.

Eric McHugh, a digital entrepreneur, President of ShopX, and Co-Founder and Chief Sales Officer of Dataing.io AI powered matchmaking, explains what Web3 is and isn't, and what Webs 4 and 5 could hold in store.Hear Eric's full interview in his bonus episode of The Action Catalyst.

Josh Fox, financial advisor and Founder/CEO of Bottom Line Concepts, talks about digging into the data over the cost of pencils and other mundane items to find BIG savings, and how there is a treasure trove out there of unclaimed property, and cash, just waiting to be stumbled across.Hear Josh's full interview in Episode 450 of The Action Catalyst.

Eric McHugh, a digital entrepreneur, President of ShopX, and Co-Founder and Chief Sales Officer of Dataing.io AI powered matchmaking, talks about researching dark matter, shaking up Web3, finding romance using AI matchmakers (the first of their kind), and being the #1 Eric in the world.

Author, speaker, entrepreneur, and veteran basketball performance coach Alan Stein Jr. explains the 4 levels of the competitive pyramid, nature vs. nurture on the court and in the boardroom, talent vs. skills, filling the "execution gap", always keeping the spotlight of accountability on yourself, and why it’s what you do in the "unseen hours" that counts the most.

Best-selling author, speaker, and leadership coach Marshall Goldsmith explains the concept of inertia in our personal and professional lives, avoiding the superstition trap, and navigating the "Wheel of Change" on our journey through life.Hear Marshall's full interview in Episode 181 of The Action Catalyst.

Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests. In this segment, Adam dissects Episode 450, with Josh Fox, Founder/CEO of Bottom Line Concepts.

Josh Fox, Founder/CEO of Bottom Line Concepts, talks about going back in time to find hidden money for businesses, digging into the data over the cost of pencils, the shocking error rate of most business invoices, which companies have the greatest opportunities for savings, the treasure trove of unclaimed property, being elected president...just not of the USA, and his mantra of “Thank God It’s Monday”.Mentioned in this episode:Learn more at SouthwesternConsulting.com/Coaching/StudentsSouthwestern Student Coaching

Tanis Jorge, serial tech entrepreneur, author of The Cofounder's Handbook, and Founder of The Cofounder's Hub, talks about finding the right person to go into business with and building businesses without killing each other, plus the shocking statistic about failure between founders, and why “no business partners with benefits” is rule #1.Hear the full interview in Episode 449 of The Action Catalyst.

Best-selling author, speaker, and leadership coach Marshall Goldsmith explains why our environments are “willpower reduction machines” and why leadership is a contact sport, and chats about avoiding the superstition trap, the "Wheel of Change", active vs passive questions, self discipline vs self control, learning a practice that takes 3 minutes a day, costs nothing, and helps you improve at almost anything, and being neighbors with Lindsay Lohan.

Bestselling author and CEO Michael Hyatt shares the 3 different types of limiting beliefs, and why they ONLY exist in your head, not in the real world.Hear Michael's full interview in Episode 229 of The Action Catalyst.

Tanis Jorge, serial tech entrepreneur, author of The Cofounder's Handbook, and Founder of The Cofounder's Hub, talks about exiting “unicorn” Trulioo, meeting both her husband AND her business partner in high school, finding the right person to go into business with and building businesses without killing each other, plus what separates entrepreneurs from corporate, the shocking statistic about failure between founders, her favorite “poor woman’s meal”, and why “no business partners with benefits” is rule #1. 

Bestselling author and CEO Michael Hyatt shares the 3 different types of limiting beliefs, how resources follow clarity, the 7 attributes of effective goal setting, why the journey is better with friends, and the secrets to having your BEST YEAR EVER.

Chris Deaver, author and co-founder of BraveCore, recalls stalking Stephen Covey in his own house, and talks about the key lesson he learned from being in meetings with Steve Jobs, bucking the "expert model", writing a letter to Roy Disney then turning down the reply, the simplicity and power of co-creation, turning Dell around, making others the mission, and working next to a secret lab.Hear Chris' full interview in Episode 448 of The Action Catalyst.

Bestselling author and CEO Michael Hyatt explains the concept of "drift", shares a harrowing tale of being pulled out to sea, and talks about writing your own eulogy and engineering your legacy.Hear Michael's full interview in Episode 138 of The Action Catalyst.

Bestselling author and CEO Michael Hyatt explains the basics of creating a life plan and the 3 questions to ask when making one, shares some prophetic wisdom from Steve Jobs, and talks about engineering your legacy, and why putting yourself first isn’t always selfish; it's of-service.

Bestselling author, speaker, and StoryBrand CEO Donald Miller breaks down the Storybrand framework and the elements common to ALL good stories, plus how to draw the listener in quickly to go on a journey with you.Hear Donald's full interview in Episode 215 of The Action Catalyst.

Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests. In this segment, Adam dissects Episode 448, with Chris Deaver, author and co-founder of BraveCore.

Chris Deaver, author and co-founder of BraveCore, recalls stalking Stephen Covey in his own house, and talks about the key lesson he learned from Steve Jobs, bucking the "expert model", writing a letter to Roy Disney then turning down the reply, the simplicity and power of co-creation, turning Dell around, making others the mission, and working next to a secret lab.Mentioned in this episode:Learn more at SouthwesternConsulting.com/Coaching/StudentsSouthwestern Student Coaching

Bestselling author, speaker, and StoryBrand CEO Donald Miller breaks down the Storybrand framework, the biggest mistake marketers make, branding lessons from Jeb Bush to Donald Trump, the massive importance of a common side-character, internal vs external problems, solutions vs feelings, and the #1 thing you want to be known for.

K. Scott Griffith, founder and managing partner of SG Collaborative Solutions, LLC and author of the world's first Collaborative High Reliability improvement programs, invites host Stephanie Maas to play a little game explaining the fallacy of how businesses measure results, and shares some outright shocking statistics on risk while driving, and the legal system.Hear Scott's full interview in Episode 447 of The Action Catalyst.

Bestselling author, speaker, and StoryBrand CEO Donald Miller speaks on how worrying about being impressive and not allowing your true self to be seen is a lot like eating junk food for your emotional nourishment.Hear Donald's full interview in Episode 113 of The Action Catalyst.

Bestselling author, speaker, and StoryBrand CEO Donald Miller speaks on discovering shame and discovering self, allowing yourself to truly be seen, how being impressive is like eating junk food, enablement vs grace, the one type of person you can’t be friends with, losing the battle to win the war, and the CRAZY story of meeting his wife.

Ben Newman, bestselling author, international speaker, and high-level performance coach, talks about being able to break down your own game film to analyze and repeat what makes you great, and shares a story about NFL great Ray Lewis to illustrate how even Hall of Famers can always be better.Hear Ben's full interview in Episode 207 of The Action Catalyst.

K. Scott Griffith is the founder and managing partner of SG Collaborative Solutions, LLC and author of the world's first Collaborative High Reliability improvement programs, recalls averting catastrophe for the airline industry, working for NASA, and tackling risk A.S.A.P., and explains the sequence of reliability, the essential attributes of a highly reliable organization, socio-technical improvement, unlinking staff from systems, normalization of deviancy, doing risk assessment on white rice, and mistaking "The Big Bang Theory" for a documentary.

Host Adam Outland wishes all of our listeners a very "Catalyst" Christmas!

Anthony Constantino, Co-Founder and CEO of Sticker Mule, and also founder of Stimulus, the world’s first 100% ID-verified social media network, talks about judging on the basis of attendance, the critical importance of nailing your initial hires, and the basic principles every single one of his workers build themselves around.Hear Anthony's full interview in Episode 446 of The Action Catalyst.

Ben Newman, bestselling author, international speaker, and high-level performance coach, talks about taking yourself back to an emotional moment in time, breaking down your own game film, repeating what makes you great, shares a few stories about Tom Brady, Ray Lewis, and more, and above all, explains the need to keep fighting.

Speaker, author, and Founder/CEO of Lead From Within, Lolly Daskal, explains the "secret sauce" to great leaders, including how capabilities + competence = confidence, and how greatness is not a destiny only granted to a few; it lies in every choice we make.Hear Lolly's full interview in Episode 189 of The Action Catalyst.

Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests. In this segment, Adam dissects Episode 446, with co-founder and CEO of Sticker Mule, one of the world's most popular custom printing companies, and also the founder of Stimulus, the world’s first 100% ID-verified social media network, Anthony Constantino.

Anthony Constantino, Co-Founder and CEO of Sticker Mule, and also founder of Stimulus, the world’s first 100% ID-verified social media network, talks about reverse engineering his first successes as a teenager, growing his thriving company from the dysfunctional wreckage of a prior business, and judging on the basis of attendance, shares his dead simple business strategy and the critical importance of nailing your initial hires, considers the challenges of taking on Twitter head-on and creating an innovation lab for social media, and ponders if privacy is overrated?Mentioned in this episode:Learn more at SouthwesternConsulting.com/Coaching/StudentsSouthwestern Student Coaching

Alysia Silberg, leading Silicon Valley venture capitalist and CEO / General Partner of the investment firm Street Global, shares the story of making her way from Africa to Canada by way of Hollywood, and how even a bullet couldn’t stop her from doing it.Hear Alysia's full interview in Episode 445 of The Action Catalyst

Speaker, author, and Founder/CEO of Lead From Within, Lolly Daskal, digs into filling in your gaps, standing in your greatness, owning who you are, the need to R.E.T.H.I.N.K., how capabilities + competence = confidence, the need to give up control to lead more effectively, and realizing that greatness is not a destiny only granted to a few.