Taste Radio

Mari Llewellyn's personal wellness journey, highlighted by a remarkable 90-pound weight loss, brought her online fame and sparked the creation of her wellness brand, Bloom Nutrition. But it's Bloom's consumers who have been fanning its flames in recent years, evangelizing about the products' impact on their own journeys to better health and wellbeing. Founded in 2019, Bloom debuted as a direct-to-consumer brand of pre-workout powders and has since evolved into an omnichannel supplement company, anchored by its popular Greens & Superfoods products. The brand is bolstered by a thriving social media presence: Mari routinely touts products to her 1.5 million Instagram followers, while Bloom itself has 427,000 followers on the platform and over 660,000 on TikTok. Bloom had been solely focused on e-commerce until October 2022 when the brand landed its first retail partnership by entering over 600 Target locations. Just four months later, Walmart added its products to nearly 1,800 of its stores. After a year on shelf, Bloom is one of the highest turning brands in its category at Target according to co-founder Greg LaVecchia, who credited Bloom's social media prowess for driving sales and velocity. In this episode, Llewellyn and LaVecchia spoke about the company's roots and how its marketing strategy has gradually shifted away from an emphasis on her personal story to one of "letting the creators create." They also discussed how they measure the return on its investment in social media, why hiring young talent has been key to success on TikTok and how they've supported Bloom's relationships with Target and Walmart. Show notes: 0:43: Interview: Mari Llewellyn and Greg LaVecchia, Co-Founders, Bloom Nutrition – Llewellyn and LaVecchia spoke about their "Pursuit of Wellness" podcast, the differences between their respective offices and coffee consumption before Llewellyn discussed how a dramatic shift in health habits led to her becoming an influential figure in the wellness community. They also explained how they developed a popular brand of resistance bands and takeaways from its success, where they saw an opportunity to innovate in the supplement category, the reason that Bloom aligns with thousands of influencers and why it trusts its social team to make the right decisions for the brand. Later, they explained why Gen Z and Gen Alpha – and not experienced marketing leaders – are best equipped to lead social media strategy, how LaVecchia convinced Target to take on Bloom and why it thrived early on despite bottom-shelf placement, and how in-person events have been effective for driving awareness and trial. Brands in this episode: Bloom Nutrition

Why is a century-old apple orchard and cider company betting big on the future of cannabis? Eddie Brennan, the fifth-generation owner of New York-based Beak & Skiff, discussed its foray and continued investment into the cultivation of cannabis and production of THC-infused drinks. The company built and operates a 20,000 sq. ft manufacturing and co-packing facility dedicated to the cannabis beverages, one that Brennan described as the largest on the East Coast. Also in this episode: the hosts' take on Ocean Spray's new line of zero-sugar juice (and why an asterisk is involved) and what Travis Kelce, Michael Bublé and Matthew McConaughey now have in common. Show notes: 0:35: Wrong Pipe. White Out Is Not Nail Polish. Secret Spray. That Was Swift. We Don't Need No Pants. – Ray kicked off the show by explaining how he choked on his ride to the office, the hosts collectively agreed that "White Out" had its day and is not to be sniffed, and expressed skepticism about Ocean Spray's new products and how consumers may perceive them. They also riffed on Travis Kelce's new brand of refrigerated entrees, which of three new celebrity-backed beverage alcohol brands has the best shot of being successful, a "pointless" ginger ale and why Jacqui's instant review of a particular drink brand is not to be missed. 30:12: Interview: Eddie Brennan, CEO, Beak & Skiff – Brennan spoke about taking the reins of his family's business, the reason for entering the cannabis space and how Beak & Skiff's customers reacted to the move and what he views as the trajectory for cannabis beverages. He also discussed the company's education strategy, inducing trial via a new 1 mg THC variety and the challenges of marketing cannabis on social media. Brands in this episode: Beak & Skiff, 1911 Established, Ayrloom, Essentia, Fly By Jing, Ocean Spray, Travis Kelce's Kitchen, TB12, Unreal Candy, Tequila Pantalones, Casamigos, Fraser & Thompson, Vosa Spirits, Pointless Ginger Ale, Lifted Supreme, Bobo's, Uncrustables, Rudi's, Chubby Snacks, Better Than Booze, Superfrau, Spare Tonic

The adage "luck is what happens when preparation meets opportunity" is often quoted by successful entrepreneurs. And it would stand to reason that the more opportunities you have, the luckier you'll be. But how do you best position yourself to create more moments, chances and meetings that might change the trajectory of your business? Austin Cocktails co-founders Kelly Gasink and Jill Burns, who founded the brand in 2012 and helped usher in a new era for premium RTD cocktails, say that the answer is two-fold: be okay with being uncomfortable and strive to "expand your luck surface area." Doing so helped them land deals with Madison Square Garden and Virgin America airlines. It also led to an unexpected and pivotal meeting with the CEO of Constellation Brands. Introduced in 2016, Austin Cocktails markets full-strength canned cocktails made with premium spirits and natural ingredients. The products are distributed across the United States at a variety of retailers, including Whole Foods, BevMo, Target and Total Wine. In this episode, Gasink and Burns explained how they identified the opportunity for a premium tier of RTD cocktails, why they didn't emphasize a specific target demographic, how an unorthodox but highly effective sampling strategy unlocked new retail and distribution opportunities, and how they assessed the timing for a sale of Austin Cocktails to Constellation Brands. Show notes: 0:43: Interview: Kelly Gasink & Jill Burns, Co-Founders, Austin Cocktails – Gasink and Burns riffed about eccentric weather patterns in Texas and Austin as a hub for entrepreneurship before discussing the impact of Skinnygirl on the development of the modern RTD cocktail category and how they initial spoke to retailers about the need for premium options in the space. They also spoke about the challenges in getting the products made, why "everything good happened" at sampling events and why maintaining the brand's core tenets amid growing competition paid off. Later, they explained how their personal and professional networks were instrumental in the brand's development and why basing innovation solely on data may not be the best strategy. Brands in this episode: Austin Cocktails, Skinnygirl Cocktails

In this special presentation of our sister show, the NOSH Podcast, Sunrise Strategic Partners' Peter Burns and Coefficient Capital's Franklin Isacson explain why the investor-brand relationship should be treated like a marriage.

Why are some investors writing checks while others are content to stay on the sidelines? The hosts discussed a new survey that examines the dynamics of contemporary deal flow. They also spoke about opportunities for entrepreneurs to spotlight their brands at BevNET's Winter 2023 events and highlighted two food brands that developed new snacks in collaboration with beverage companies. Show notes: 0:35: Oh, Hi, Whole Foods. Ask And Interview. Ube & Scotch. Tia Traction. Donuts And Coffee. – The episode kicked off with the news that representatives from Whole Foods will be participating in "Retailer One-on-One" sessions at NOSH Live, how attendees can take part in a live version of our Elevator Talk series and join us for a conversation in the Taste Radio Studio at BevNET Live. John whipped up some purple cocktails before the hosts congratulated Tia Lupita founder Hector Saldivar, whose company just raised $2.6 million, and chatted about what's eliciting interest (and causing concern) among food and beverage investors. Later, they munched on hibiscus-flavored popcorn, coffee-infused mini-donuts, chocolate truffles and better-for-you protein bars. Brands in this episode: Tia Lupita, The Glenlivet, Ruby, BjornQorn, Deux, Chamberlain Coffee, Evolved Chocolate, Yaza, Genius Juice, Resist

If you take the brand out of the farmer's market, do you have to take the farmer's market out of the brand? Not if you're Michele's Granola, a brand whose rustic package design and proprietary recipe have remained the same since inception. It's a big reason why Michele's has become one of the top-selling brands in its category. Launched in 2006 by founder Michele Tsucalas, Michele's Granola markets small batch granola made from natural, organic and non-GMO ingredients. The company's Maryland manufacturing facility produces over 35,000 pounds of granola and muesli weekly. Michele's also sells a two-SKU line of granola butter made from oats and nuts. The products are sold nationally at over 3,800 retailers, including Whole Foods and Wegmans, where Michele's is the top-selling granola brand at each chain, as well as Ralph's, Kroger and Sprouts. According to a profile in "Baltimore" magazine," the company is expected to generate $15 million in revenue this year. In this episode, Tsucalas and company CEO Oliver Buccicone spoke about how focusing on quality and "premium simplicity" has enabled the brand to scale while maintaining its original, rustic package design and positioning. They also discussed the brand's patient path to distribution in conventional grocery, how they've pushed back on retailer demands for promotional pricing and why examining every cost is key to being cash-flow positive and profitable. 0:35: Michele Tsucalas, Founder & Oliver Buccicone, CEO, Michele's Granola – Taste Radio editor Ray Latif spoke with Tsucalas and Buccicone, with the founder sharing a bit of background about the brand's hometown of Lutherville-Timonium, Maryland before she explained why its packaging has remained consistent in the nearly 18 years since its launch. Buccicone spoke about why he joined the company and took on the role of CEO in 2020, why the company's focus on high-quality and easily understood ingredients resonates with consumers, and how it responded when conventional retail chains began knocking on its door. Later, they discussed why a constant examination of expenses gives a clearer picture of profit and loss, how they evaluate opportunities to innovate and the value of self manufacturing in being able to remain independent and attractive to Investors. Brands in this episode: Michele's Granola

What defines compelling innovation? Novel ingredients? Esoteric flavors? Unusual packaging? The hosts discussed how strategic and entrepreneurial companies are attempting to innovate in food and beverage and what's moving the needle for consumers. They also riffed on two new celebrity coffee brands, one launched by a "Yellowstone'' star and the other known for her status as a "teen mom." 0:35: Late Night Radio. Coke's Latest Cocktail. Mushroom Coffee & Cognitive Shots. Ray's Famous Celebrity Rankings. – Ray kicked off the show by getting an NKOTB classic stuck in Mike's head before the hosts spoke about The Coca-Cola's Co's continued foray into beverage alcohol and a spicy line extension, whether a Jenelle Evans' new functional coffee brand will resonate with her fans and "B+ list celebrity" Cole Hauser's cowboy java. Jacqui praised a brand of plant-based sushi and a tree-bark infused drink line, Ray sipped on a brain-boosting smoothie shot and shared hummus, crackers and iced latte powders with John and Mike, the latter of whom didn't bring any coconut yogurt for the group. Brands in this episode: Sprite, Absolut Vodka, Coca-Cola, Jack Daniels, Simply, Topo Chico, Fresca, Free Rein Coffee, Time Of The Day, Juvenescence, Little Sesame, Konscious, You Need This, Twrl Milk Tea, Fly By Jing, Mabi, St. Agrestis, Maxwell House, The Coconut Cult

In this special presentation of our sister show, BevNET & NOSH's Community Call, Fly By Jing founder Jing Gao discussed how she leveraged DTC sales to secure retail opportunities, building and scaling a first to market product, and the education and marketing required to drive trial.

When they produced their first batch of non-alcoholic beer in 2017, Athletic Brewing Co. co-founders Bill Shufelt and John Walker knew they were on to something special. They may not have realized, however, they were brewing a revolution. Founded in 2017, Athletic Brewing has emerged as one of the fastest growing beverage companies in the U.S. and is leading the charge for a burgeoning cohort of zero-proof alcohol alternatives. According to industry trade group The Brewers Association, Athletic is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. Its products are distributed in all 50 states and available at over 50,000 retail stores nationwide, including Walmart, Costco, Publix, Target and CVS. Amid surging demand – Nielsen data from March showed annual dollar sales of the brand up 94% – Athletic has invested heavily in production. The company operates brewing facilities in Connecticut and San Diego, built in part from the $173.5 million in outside capital the company has raised, including a $50 million investment from Keurig Dr Pepper in November 2022. In this episode, Shufelt and Walker spoke about Athletic's role in the evolution of alcohol-alternative beverages and its influence on how consumers perceive them, why it's in the company's interest to support competitors and how it does so, how they evaluate new retail and distribution opportunities and where resources are best utilized, and how they stay grounded amid continued growth and industry hype. Show notes: 0:43: Interview: Bill Shufelt & John Walker, Co-Founders, Athletic Brewing – Taste Radio editor Ray Latif met with Shufelt and Walker at Athletic Brewing's facility in Milford, Connecticut, where they discussed the brand's outsized growth over the past two years, why they feel a responsibility to support competing brands in the nonalcoholic beer category, and how has how they have maintained the quality of their products amid exponential growth. They also spoke about why they prefer in-house staffing to outsourced help, how they consider entering new retail channels, including convenience stores, and why they are guided by Athletic's long-term vision amid speculation about a potential exit. Brands in this episode: Athletic Brewing Company, Heineken

From allulose-sweetened gummies and "junkless" granola bars to zero-sugar sodas and "WonderWater," the hosts discussed how better-for-you brands are attempting to meet consumer demand for great taste and nutrition in snacks and beverages. 0:35: Thanks For Meeting! John Doesn't Do Shots. Impactful News. Mike Conflates. Japanese Delights. – Ray praised the work of BevNET's all-around star Amanda before the hosts chatted about the fear of (of lack thereof) Friday, the 13th, highlighted brands and founders featured at the recently held Newton meetup and pounded pickle juice shots (except for John). They also discussed the news that serial entrepreneur Mike Repole has invested in Junkless Foods, whether Bai is on the right track with a new tagline and why Mike is getting Austin Powers and Dr. Evil confused. Later, they sipped and munched on products marketed by several early-stage brands and ruffled through a box of Japanese snacks from Tokyo Treat. Brands in this episode: Biena, Alc-A-Chino, Al's Beer, Stormalong Cider, Spade Soda, Dr Pepper, Pickle Juice Shot, Behave Candy, Junkless Foods, Vitaminwater, BodyArmor, Pirate's Booty, Bai, RIND Snacks, Combos, Rivalz Snacks, Doritos, Goldfish, Ellio's Pizza, Celeste Pizza, Mason Dixie Foods, Krispy Kreme, Fast Penny Spirits, KitKat

It's been nearly 10 years since Bronya Shillo launched Fishers Island Lemonade, and even after selling her company to one of the largest beverage alcohol companies in the world, she's still on the grind and promoting her brand one customer at a time. She wouldn't want it any other way. Fishers Island Lemonade markets premium canned cocktails made with a base of barrel-aged whiskey, vodka, lemon and honey. Lauded for its unique taste profile and commitment to high quality ingredients, the brand comes in several flavor varieties and is sold nationally at a suggested retail price of $15.99 for a four-pack of 12 oz. cans. In May, Spirit of Gallo, the spirits arm of E. & J. Gallo Winery, announced that it would acquire Fishers Island Lemonade for an undisclosed fee. In a press release, the company noted that the purchase partly reflected consumers "trading up to spirits-based cocktails and demanding more full-flavored, higher ABV products." Shillo remains on the Fishers Island board and serves as the brand's official spokesperson. In this episode, Shillo discussed the brand's origins, why quality of ingredients matters when meeting with retail buyers, how, after a variety of challenges, she aligned with the right manufacturing partners, why the adage "inch wide, mile deep" guided the brand's distribution strategy for years and how she built and maintained a relationship with E. & J. Gallo leadership. Show notes: 0:43: Interview: Bronya Shillo, Founder, Fishers Island Lemonade – Taste Radio editor Ray Latif spoke with Shillo about her participation in BevNET's inaugural Cocktail Showdown competition, how her family's business factored into the development of Fishers Island Lemonade and the complex path to formulating, packaging, and eventually selling, a canned cocktail. She also explained why she eschewed using a malt base and lower quality ingredients, her thoughtful pricing strategy, how she developed strong relationships with distributors and why it was years before she hired her first employee. Later, she discussed how growing interest in RTD cocktails spurred an upcoming evolution in the brand's label design and why she was adamant about staying involved in the company post-acquisition despite constant travel demands. Brands in this episode: Fishers Island Lemonade

Can you pair tinned fish and beer… in the same can? Kids' cereal flavors in protein drinks – does it work? Is chili crunch and ranch dressing the perfect duo? And, why are we losing it over a "Dragnum"? The hosts discussed how brands are attempting to grab our attention and generate sales via innovation, package design and unexpected collaborations. Show notes: 0:35: Vibin' At The WCB. It's Award Season. Uber Ray Silent Mode. A Must For Office Holiday Parties? – The team reflected on BevNET's fun and engaging meetup at our San Diego office and highlighted conversations with several entrepreneurs at the event, and also noted nomination deadlines for Best of 2023 BevNET and NOSH awards. Ray explained why he doesn't love conversing with rideshare drivers (and was roasted for it) before revealing a magnum of a certain spicy spirit, John introduced a couple of unique beers and new plant-based beverages, and Mike and Jacqui riffed on Indian-inspired lemonades and a brand of noodles with a highly functional, if esoteric, ingredient. Brands in this episode: !MPROV Booze-Free Cocktails, Sol-ti, Recoup Beverage, Togronis, Spade, Koia, Mooski, Hidden Valley, This Little Goat, Truff, Ondori, Olipop, Fishwife, Talea, Tulua, MatchaKo, MALK, GreeNoodle, Bollygood

When we last spoke with Aura Bora co-founder and CEO Paul Voge in May 2022 his botanical-centric sparkling water brand was still a few months away from announcing a $10 million Series A funding round. At the time, Aura Bora was less than three years old. Investing in a young company that is competing within the crowded sparkling water category may sound risky to some. However, it was clear to Aura Bora's backers that the brand had an uncommon ability to not only connect with new consumers, but develop them into evangelists who would sing its praises. In this episode, Voge spoke about how Aura Bora has cultivated a loyal community by focusing on flavor, the brand's recent collaboration with cult olive oil brand Graza, why Aura Bora discontinued its viral "Secret Menu," how DTC success translates to brick-and-mortar sales and why his personal phone number is on every can. Show notes: 0:43: Interview: Paul Voge, Co-Founder & CEO, Aura Bora – Voge spoke with Taste Radio editor Ray Latif at Expo East 2023 where they chatted about Aura Bora's new and limited-time Olive Oil Martini, why he believes that "the best marketing is sales and vice versa" and how retail buyers evaluate the brand's online sales. He also explains why profitability is always on his mind, whether water is the appropriate descriptor for Aura Bora products, how the company attempts to deliver consistent customer service across all forms of communication and why friendship is key to the company's relationship with Siddhi Capital. Brands in this episode: Aura Bora, Graza, Velveeta, Hidden Valley, Van Leewnen's, TOST, Samuel Adams, Dogfish Head, Waterloo, Polar Beverages, LaCroix, San Pellegrino, Justin's, Jeni's, Kettle Chips, Mid-Day Squares

The hosts discussed TikTok's announcement that it will make its Shop feature available to all of its 150 million U.S. users and ways that it may benefit CPG brands, and also spoke about the challenge of marketing kids' brands and why some excel while most fade away. They also riffed on several notable products, including beauty-centric beverages, snackable chocolate and Indian-inspired dips. Show notes: 0:34: Shaving Tools And Sham-Wows? The Algorithm Is Off. Eat The Tea. It's Boston Round, Ray. — On location at BevNET's San Diego office, the hosts chatted why some social media platforms are great at retargeting but may not understand their users as well as they should. They also discussed Eat The Change's decision to discontinue its mushroom jerky line and why Annie's has been one of the few entrepreneurial brands that has found success marketing kids' products. They wrap up by sipping on better-for-you sodas and functional libations and evaluating a legacy chocolate brand's new brand extension. Brands in this episode: AriZona Beverages, Snake River Farms, Eat The Change, Just Ice Tea, Halfday Tea, Honest Kids, Annie's, Once Upon A Farm, Uncrustables, Saint James Iced Tea, Fresh Fizz, Suja, Pick Me Up Potions, Aaji's, Niramaya, Tabu Chocolate, Scharffen Berger, Lea & Perrins

By any measure, consumers are drinking less alcohol. While their reasons for abstaining vary, the occasions in which they consume beer, wine and spirits have remained consistent. The circumstances have created an opportunity for alcohol alternative brands like TÖST to innovate and find relevance among mainstream consumers. Launched in 2018, TÖST markets sparkling non-alcoholic beverages made with white tea, white cranberry concentrate, ginger extract and other natural flavors. The products, which are available in two varieties, original and rosé, come in 750 mL individual bottles and 4-packs of 250 mL bottles . Distinguished by its sleek and minimalist label, the brand has won over consumers seeking a sophisticated alternative for occasions when they might typically drink alcohol. Distributed in 40 states, TÖST is carried by major retailers in a variety of channels, including Whole Foods, BevMo and CVS. Earlier this year, the venture capital arm of beverage alcohol conglomerate Constellation Brands acquired a minority stake in TÖST, praising its "delicious liquid that feels celebratory… and also versatile and approachable for everyday enjoyment." In this episode, TÖST CEO Brooks Addington spoke about how the brand has carved out a positioning that has resonated with all types of consumers and how its thoughtful communication strategy has given it a leg up over competing products. Show notes: 0:43: Interview: Brooks Addington, CEO, TÖST – Addington spoke with Taste Radio editor Ray Latif at Natural Products Expo East 2023 where they chatted about the final edition of the event, his passion for architecture and how his background in financial services and worldly experience prepared him for his current role. He also spoke about the rise in abstinence among younger consumers, the origins of TÖST and how the liquid and package were designed to meet the expectations of a sophisticated drinking experience, and why it's critical for the brand to have an affordable price point. Later, Addington discussed TÖST's retail and merchandising strategies, why having few competitors is "a double-edged sword," the company's strategic partnership with Constellation Brands and why it's important to be frugal with marketing dollars. Brands in this episode: TÖST

It was fun while it lasted... The hosts shared highlights from the final edition of Natural Products Expo East, including new brands, standout collaborations and innovative line extensions. Show notes: 0:35: Cinderella Song… Or Is It? Fork & Spork. Mixed Bag O' Sweeteners. Mike Didn't Dunk. – The hosts discussed the community's reaction to the sunsetting of Expo East and what might mean for other trade shows, offered dining recommendations for Philly and reviewed a rare collaboration between a food and beverage brand. They also riffed on low-sugar gummies and chocolates and the challenge in marketing products made with non-nutritive sweeteners, pickle-flavored foods and upstart brands marketing better-for-you trail mix, pecan milk, kid-centric nutrition bars and "modern Middle Eastern" hummus and pita bread. Brands in this episode: Aura Bora, Graza, ChocXo, Chutni Punch, Blobs, Root Foods, Treehouse Naturals, Better Sour, Patience Fruit & Co., Bollygood, Recoup Beverages, PLINK!, Daily Crunch, Dalsi, Happy Wolf, Absurd Snacks, MALK, This PKN, Baba's, Ziba Foods, Maazah, Ya Oaxaca!

For the leader of a company that is generating $1.5 billion in measured retail sales annually, Celsius CEO John Fieldly is remarkably frugal. He insists on flying coach and eschews expensive dinners while on the road. Thriftiness is a part of his personality, he says, but it's also about setting an example. Since taking the helm in 2017, Fieldly has built Celsius into one the fastest-growing beverage companies in the world. The brand, whose positioning has evolved from a focus on dieting to that of fitness-oriented energy, has emerged as the third best-selling energy brand behind Red Bull and Monster. Throughout his tenure, Fieldly has consistently emphasized traditional business fundamentals and profitability, maintaining that every expense requires a valid reason. Financial discipline, he notes, is embedded in company culture and has helped get Celsius to where it is today. In this episode, Fieldly spoke about Celsius' progress since his last appearance on Taste Radio in 2021, why brand-building is about "figuring out where you fit in a consumer's life," navigating expectations and opportunities with strategic partner Pepsico and how junior-level employees influence the company's innovation strategy. Show notes: 0:35: Interview: John Fieldly, Chairman and CEO, Celsius – Fieldly spoke with Taste Radio editor Ray Latif about his recent presentations at investor conferences, before reflecting on Celsius' growth over the past three years and why he continues to maintain an open-door policy amid a surge in staffing. He also explained how ambition and paranoia help maintain the brand's momentum, why humility helps the company better understand and sell to its consumers and why Celsius' high-profile partnership with Pepsico doesn't mean the company is running any victory laps. Later, he discussed how the company considers innovation and the brand whose portfolio he aims to emulate. Brands in this episode: Celsius, Red Bull, Monster Energy, Gatorade

Amid a spate of high-profile investments and acquisitions, the hosts assessed Brooklyn Brewery's alignment with Hoplark and what it means for the emerging segment of hop-centric beverages and also discussed the timing of Smuckers' $5.6 billion purchase of Hostess Brands. This episode also features an expansive interview with Adam Crocini, the SVP and global head for food and beverage brands at Hilton. Show notes: 0:34: Get Some Expo-sure. Rudi's Convenience. Bullish Or BS? Banza & Bevs. – As the team gears up for Expo East 2023, they sampled a handful of new products that will be featured at the annual event, and discussed growing consumer demand for hop-flavored alcohol-alternative beverages and a widening pool of brands and investors in the space. They also spoke about Banza's foray into frozen waffles and what makes for a successful brand extension, before sipping on several new products, including tea-based energy drinks, "superfruit" sodas and RTD non-alcoholic cocktails. 36:29: Adam Crocini, SVP & Global Head, Food and Beverage Brands, Hilton – Since 2018, Crocini has been at the forefront of enhancing the Hilton's food and beverage offerings across its 7,000 properties spanning 122 countries and territories. His strategy guides everything from partnerships with Michelin-starred chefs to grab-and-go pantries. Taste Radio editor Ray Latif spoke with Crocini about how Hilton has navigated a post-Covid shift in guest expectations for food and beverage, how local and artisanal brands factor into its strategy and how interest for low and no-alc beverages impact its bar menus and in-room drink options. Brands in this episode: Honey Mama's, Mike's Hot Honey, Rudi's, Uncrustables, Chubby Snacks, Hoplark, Sierra Nevada, Hop WTR, Lagunitas, Athletic Brewing, Hostess, Twinkies, Banza, Brazi Bites, Eggo, Belgian Boys, CHA, Better Booch, Alldae, RSRV Collective, Boosthe, Snickers, Toblerone

When Christy Goldsby launched Honey Mama's in 2013, her vision for the brand was simple: make better-for-you, delicious snacks accessible to more people. Early on, however, communicating the attributes and better-for-you nature of her nutrient-rich refrigerated truffle bars had been anything but easy. Goldsby noted that during the brand's first few years on the market, most people "didn't know what the heck the products were." While words may have fallen short, the bars' indulgent flavor and creamy texture spoke volumes. Great taste generated a loyal base of consumers and brand evangelists. Today, Honey Mama's is available in over 8,000 stores nationwide, including Whole Foods, Target, Sprouts and Costco. The brand's traction in natural and conventional channels attracted the attention of San Francisco-based venture capital firm Amberstone, which led Honey Mama's $10.3 million Series A funding round, completed in August 2021. In this episode, Goldsby spoke about how her experience as a bakery owner influenced the development of Honey Mama's, why demoing is the foundation of its marketing strategy and the evolution of its positioning and packaging. She also explained how the company navigated a high profile retailer's devastating decision to discontinue the brand and why handing over day-to-day operations was the right move for its future. Show notes: 0:43: Interview: Christy Goldsby, Founder, Honey Mama's – Goldsby spoke with Taste Radio editor Ray Latif about Honey Mama's new "Truffle Treats" line before discussing her perspective on launching the brand at age 44 and lessons learned from her first business. She also explained how she developed strong relationships with the brand's first retailers, the company's gradual shift from an emphasis on "superfoods" to indulgence and why she "checked our 'truth radar' at every step" of Honey's Mama's package revamp. Later, she discussed the brand's rise and fall at Trader Joe's, and why CEO Jared Schwartz is an ideal counterpart. Brands in this episode: Honey Mama's

When legacy brands start looking like startups, should entrepreneurs be worried? The hosts discuss. They also highlight several new and notable products, including chakra-specific shots and a cap-activated bottled cocktail. We also meet with Alan Kennedy, the master blender for rye-forward whiskey brand Redemption, who discusses the brand's emphasis on premiumization of experience across its portfolio. Show notes: 0:39: A Troll's "Tears." Barbie Bottles. Snacking Pineapple And Wasabi Cheese. Twisty Cocktails. – Ray and Mike returned to the show and the latter brought his favorite beverage with him. The hosts chatted about attention-grabbing rhetoric surrounding the "Barbie" movie and a new LTO featuring the pop culture icon, as well as Dole's solid segue into snacking and entrepreneurial takes on puffs and popcorn. Jacqui sipped on an "ayurvedic superdrink" while everyone wondered about its scaling potential and also discussed The Glenlivet's innovative RTD libation. 33:24: Alan Kennedy, Master Blender, Redemption Whiskey – Kennedy joined Redemption owner Deutsch Family Wine & Spirits in November 2022 and oversees all aspects of production and innovation for the brand, which describes itself as "leading the rye revival in America." Two decades of experience in the culinary, hospitality, wine and spirits industries gives him an uncommon perspective on distilling and blending, yet one that remains focused on delivering consumers a premium and quality experience at every sip, a topic he expounded upon in this interview. Brands in this episode: Richard's Rainwater, PATH Water, Swoon, RIND, Chuza, Yummate, CheeseBits, PopZup, Pipcorn, Chakra Chai, The Glenlivet, Karma Water, Redemption Whiskey

Richard Laver's first beverage brand is named after his daughter Kate. He named the second one, Lucky F*ck, after himself. A former professional tennis player, Laver became an entrepreneur out of necessity. Kate was born with cerebral palsy and couldn't eat solid foods nor was able to tolerate tube-feeding formulas. Frustrated with the lack of better-for-you options for his daughter, he created a protein shake made with plant-based ingredients and free from common allergens. The beverage helped Kate thrive, and Laver, sensing it could benefit others, commercialized the product, launching Kate Farms in 2012. The brand has since become the most recommended plant-based formula in U.S. hospitals. Two months after Kate Farms closed on a $75 million dollar Series C funding round in September 2022, Laver stepped away from the company and set his sights on another beverage category he viewed as ripe for disruption: energy drinks. The goal was to create what he describes as an "anti-brand" akin to Liquid Death. The result is Lucky F*ck, a name inspired by Laver's survival of a 1985 plane crash. Designed to appeal to Gen Z and Gen Alpha consumers, the brand launched in August and promotes five "super" ingredients, including maca and ginseng, five calories per 19.2 oz. can and no aftertaste. In this episode, Laver chronicles his path from a 12-year-old child who made it out of the crash that killed 136 people, including his father, to being homeless at age 27, as well as the birth of his daughter and the eventual development of Kate Farms. He also discussed how a pivot in Kate Farms' positioning and sales strategy changed its trajectory and outlined the retail and communication strategies for Lucky F*ck. Show notes: 0:43: Interview: Richard Laver, Founder, Kate Farms & Lucky F*ck – Laver spoke with Taste Radio editor Ray Latif while on vacation with his family in Spain, where he was also producing social media content for Lucky F*ck. He discussed the harrowing prognostication and effects of surviving a plane crash, his refusal to accept a 'failure to thrive' diagnosis for his daughter and how the healthcare industry became the primary distribution channel for Kate Farms. Later, he explained how Lucky F*ck's positioning separates it from legacy and better-for-you energy brands, weaving his personal story into that of the brand's and how the company is attempting to elicit engagement with consumers. Brands in this episode: Kate Farms, Lucky F*ck, Justin's, ProBar, Orgain, Liquid Death

The hosts discussed the rise of high-profile creator-led brands and their transcendence beyond celebrity ties. They also reflect on a PSL season that started way too soon and the strategy behind functional brands that market both energizing and calming products. We also feature the latest installment of The Goat Pen, our regular series with Carlton Fowler, the co-founder and managing partner of early-stage investment firm Goat Rodeo Capital. Show notes: 0:42: Brad Is Back. "A Different Style Of Celebrity." Craven Won't Leggo of Eggo Cream. – After a year-long hiatus BevNET reporter Brad Avery returned to the podcast and shared his perspective on the evolution of creator-led brands, including Chamberlain Coffee, Prime and Feastables. The hosts collectively bemoaned the early start to pumpkin spice products and continued the conversation on a few notable brands and products mentioned in recent episodes. 25:00: The Goat Pen with Carlton Fowler, Vol. 3 – Fowler spoke about Campbell's acquisition of Rao's owner Sovos Brands, why he's bullish on hard tea and the potential for Monster Energy and Dunkin's respective forays into the category, his perspective on how to most effectively set expectations and navigate disagreements between investors and entrepreneurs and the trajectory for CBD-infused food and beverage brands. Brands in this episode: Chamberlain Coffee, Prime, Alani Nu, Feastables, Starbucks, Eggo, Bennu Bev Co., Bang Energy, Kin Euphorics, Milk Bar, Magnolia Bakery, Fabalish, Rao's, Monster Energy, Dunkin', Samuel Adams, Twisted Tea, Luna Bay, Jiant, JuneShine, PBR, La Colombe

The term "white space" is often used by entrepreneurs as a reason for launching a new brand. A void exists in a particular food or beverage category, and founders will claim that their products fill it. But what if others, notably investors and retailers, don't see that opportunity? That's the question that Shadi Bakour and his co-founders faced when they launched PATH, a bottled water brand that uses refillable aluminum containers, and it's fair to say that they have answered the query. Founded in 2015, PATH has become one of the fastest-growing beverage brands in the U.S. Its products – which include still, sparkling and alkaline varieties – are sold at over 50,000 retail locations nationwide, including CVS, 7-Eleven, Walmart, Target, Whole Foods, Sprouts and Wegmans. In September 2022, PATH announced a $30 million Series A funding round led by Altos Ventures along with investment from celebrities Kevin Hart, Ryan Seacrest and Guy Fieri. In this episode, Bakour spoke about the inspiration for PATH and how he and his co-founders set about commercializing the concept, how he they won over retail buyers, beginning with 7-Eleven, the company's alignment with San Francisco Airport retailers and Natural Products Expo West, the impact of limited-edition and licensed products and which parts of the business were most attractive to investors. Show notes: 0:35: Interview: Shadi Bakour, Co-Founder/CEO, PATH – Taste Radio editor Ray Latif spoke with Bakour about PATH's collaboration with Barbie before he discussed lessons from his days as an Uber and Lyft driver, navigating the a rocky start with the company's first co-manufacturer and how convenience factors into the marketability of PATH. He also spoke about how the brand landed its first few retailers, how he was able to negotiate an Expo West sponsorship at a reduced rate, PATH's bottle as a billboard, and what he's learned about becoming a better leader and manager of people. Brands in this episode: PATH Water

Is it groundbreaking or headed for infamy? The hosts sample several new products made with controversial (or, perhaps, objectionable) ingredients and flavors and assess the mainstream potential for each. This episode also features an interview with Alex Conyngham, the co-founder of Slane Irish Whiskey, who discussed the duality of building a modern brand that's rooted in tradition. Show notes: 0:33: Who Needs Ray? She Is The Champion, My Friends. Leggo My Eggo (Or Not). Cannabis & Kava. – With Ray on vacation, John took the reins, Jacqui spoke about her camogie skills and Melissa shared notes on recent and highly informative episodes of Community Call. They also sipped on some breakfast-inspired booze ("a real wallop to the ol' system"), munched on seaweed salad and discussed how kava might follow in the footsteps of another controversial ingredient. 24:45: Interview: Alex Conyngham, Co-Founder, Slane Irish Whiskey – Conyngham met with Taste Radio editor Ray Latif at spirits convention Tales of the Cocktail, held in July, and spoke about the development of Slane, which has emerged as a brand that lives at the intersection of music, sustainable farming and premium liquid, and how he communicates that positioning within the competitive landscape for Irish whiskey. Brands in this episode: Slane Irish Whiskey, Eggo, Genius Juice, Atlantic Sea Farms, Kooshy, Bennu

Sketch comedian. Ghostbuster. Vodka entrepreneur. It's all in a life's work for the remarkable Dan Aykroyd. An original cast member of "Saturday Night Live," Aykroyd is perhaps best known for the film franchise "Ghostbusters" in which he plays Ray Stanz, the proton pack-wearing ghoul fighter, a role that he will reprise in an upcoming sequel. He's less recognized, however, as the co-founder of Crystal Head Vodka, a globally distributed, ultra-premium spirit brand identified by its distinctive skull-shaped bottle. Launched in 2008, Crystal Head Vodka is atypical of celebrity-backed spirits in that its association with Aykroyd is not front and center. Although he does meet-and-greet events with consumers and occasionally goes on sales calls, the brand was designed and developed to be sold on its own merits. It's a point of pride for Aykroyd who praised the company's emphasis on business fundamentals and premium positioning. In this episode, Aykroyd spoke about cutting his teeth in beverage alcohol as an importer of Patron tequila, how Crystal Head Vodka enhances its resonance with the heavy metal community, how he attempts to establish an authentic relationship with consumers, and, why, despite the company's long standing independence, he may be interested in aligning with a certain luxury-centric conglomerate. Show notes: 0:48: Interview: Dan Aykroyd, Co-Founder, Crystal Head Vodka – Aykroyd chatted with Taste Radio editor Ray Latif about Crystal Head Vodka's limited-edition "Paint Your Pride" bottle before discussing the brand's origins, the inspiration behind the skull package and its initial reception among retailers and bar directors. He also explained how he's built sustainable relationships with distributors, what makes him an effective salesman and why he believes that his celebrity has a limited impact on the brand's past and future. Later, he spoke about the delineation of roles and responsibilities among the company's ownership team and what postal work has to do with their harmonious relationship, why his friend and fellow actor Bill Murray doesn't drink Crystal Head Vodka (a sister whiskey brand is another story) and answered an infamous question with a "little g." Brands in this episode: Crystal Head Vodka, Patron, Casamigos, Teremana

They talk the talk, but does Gen Z walk the walk? The hosts discuss the generation's complicated relationship with food and whether their values actually impact purchasing decisions. This episode also features an interview with Jorge Antonio Salles, the third-generation master distiller for iconic tequila brand El Tequileño. Show notes: 0:36: We're Bagged Out. Japan Via Montreal. Walk The Talk? Not Exactly. Mike Is Only Sleeping. – Surrounded by two dozen promotional canvas bags and coolers, the hosts assessed the value of such satchels and why brands might be better off sending samples instead of swag. Melissa returned from Montreal with a bushel of crunchy Japanese snacks while Mike tapped Google for some assistance with translation. The hosts also spoke about a recent study that revealed how societal pressures and social media affect Gen Z consumers and later praised brands of chocolate covered bananas, THC-infused drinks and breakfast biscuits. Also, Ray clarified that sleeping is not fasting. 37:35: Interview: Jorge Antonio "Tony" Salles, Master Distiller, El Tequileño – Tony Salles is the master distiller for iconic tequila brand El Tequileño. Described as "Mexico's Best Kept Secret," El Tequileño distills 10 expressions of tequila along with a soon-to-be released Extra Añejo variety. In this interview, Salles spoke about how the company incorporates its heritage and emphasis on quality and craft into its communication strategy, how modern consumers fit into its innovation strategy and the impact of a limited-edition product on brand awareness. Brands in this episode: El Tequileño, Pitaya Foods, Sailor Jerry, Madre Mezcal, Gigantic Candy, Belgian Boys, Teremana Tequila, Courvoisier, Tilia Wines, Wild Planet, Fresh Fizz, Revol Greens, Velvet Llama, Riff, Flow Water, Diana's Bananas, Jackson's Chips, TBD, Olyra

Hakki Akendiz, an immigrant who became a successful entrepreneur and lauded philanthropist, is living the American Dream. He also for years experienced the plight of living without housing. His business, Champion Pizza, gives a voice to both. Akendiz arrived in the U.S. from Turkey over 20 years ago. He had no illusions about a gilded path, but didn't anticipate the challenges that befell him. Akendiz slept on park benches and lived in shelters and restaurant basements, worked menial jobs and was even robbed of his life's savings. And, yet he persevered, opening his first pizzeria in 2009 and gradually added nine more, each built with reinvested earnings. Amid a worsening homelessness epidemic, Akendiz has prioritized giving back as a pillar of Champion Pizza's business model. Every week over the past eight years, Akendiz and his team have set up on West 34th Street in Manhattan where they share pizza and other food, clothing and medication to homeless people. In total, Champion Pizza has donated millions of dollars worth of pizza, but Akendiz intends to give more. In this episode, Akendiz spoke about his remarkable journey, why he credits hard work to his success and downplays the impact of luck, why supporting a social mission starts with building a sustainable and profitable business and how business owners can most effectively support the homeless community. Show notes: 0:43: Interview: Hakki Akdeniz, Owner, Champion Pizza – Akdeniz spoke with Taste Radio editor Ray Latif about a disastrous start to life in the U.S., learning the craft of pizza making while living in a boiler room and why he forgives a former partner who stole thousands of dollars intended to open a restaurant. He also explained why his first pizzeria almost left him bankrupt, how winning a pizza competition changed the trajectory of his career and why he never wavered when opening his second location, despite assault and the threat of violence from rival owners. Later, he discussed why having a goal means having a plan and the simple strategy for helping those in need. Brands in this episode: Champion Pizza

What does Campbell Soup's planned acquisition of Rao's owner Sovos Brands suggest about the M&A environment for food and beverage CPG? The hosts discussed the deal and also chatted about several new, notable and innovative products. This episode also features an interview with Gregory Lowe II and Jason Miller, the founder and CEO and president of sales, respectively, of fast-growing coconut water brand 100 Coconuts. Show notes: 0:39: Mark Your Calendars. Grilled Cheese For Breakfast? Someone Has A New BevNET Nickname. – The hosts encouraged listeners to register for upcoming meetups at BevNET's HQ and WCB (West Coast Branch) and let folks know via our community Slack channel before munching on grilled cheese bites. They also chatted about the utility of carton-based packaging, the impact of the Campbell Soup/Sovos deal for emerging brands, heaped praise on limited edition, co-branded mini cupcakes, devoured chocolate-covered berries and ruminated on who deserves an avion sobriquet. 30:51: Gregory Lowe II, Founder/CEO & Jason Miller, President of Sales, 100 Coconuts – Founded in 2019, 100 Coconuts markets Vietnamese-sourced, not-from-concentrate coconut water packaged in 11 oz. aluminum cans. The brand's flagship Pure variety is sold at select Publix, HEB, Walmart, Vitamin Shoppe and Target locations. In this interview, Lowe and Miller spoke about the origins of 100 Coconuts, how taste has helped differentiate its products from those of competing brands, the key elements of its formidable retail strategy, how to identify communication that resonates with consumers and how 100 Coconuts collaborated with TikTok to develop a co-branded product. Brands in this episode: 100 Coconuts, A Friendly Bread, Pacific Foods, Rao's, Noosa, Michael Angelo's, Baked by Melissa, Entenmann's, Tip Top Cocktails, Skittles, French's, Giadzy, TruFru, Nature's Fynd, Kate Farms, Lucky F*uck, Richard's Rainwater, Honey Mama's

How do breakout brands, particularly those that operate in trendy categories, build sustainable businesses? They cultivate authentic relationships with consumers by delivering on attributes they're seeking. It's how Wilderton, a maker of small-batch, non-alcoholic spirits crafted from raw botanicals, is paving its path. Founded by Oregon craft spirits veterans Brad Whiting and Seth O'Malley, Wilderton launched in December 2020. The company markets three signature expressions that are distilled using globally sourced wild plants. The products boast the complexity and experience of a traditional spirit yet without alcohol. As sober curious lifestyles take hold in parts of the U.S., Wilderton has emphasized its distinctive ingredients and innovative distillation methods, an approach that is consistently winning over both teetotallers and spirit consumers seeking a high quality alcohol alternative. In this episode, Whiting and O'Malley spoke about their interest in non-alcoholic spirits, how they view Wilderton as differentiated from similarly positioned brands, why taste is key when communicating product attributes and how to support, if not champion, other companies within the emerging category. Show notes: 0:43: Interview: Brad Whiting & Seth O'Malley, Co-Founders, Wilderton – Taste Radio editor Ray Latif met with Whiting and O'Malley at the 2023 Tales of the Cocktail convention where they spoke about Wilderton's new distillery and tasting room in Hood River, Oregon, their respective backgrounds in the spirits industry and why distilling non-alcoholic beverages isn't as complicated as it might sound. They also explained why they developed Wilderton to be an option for a variety of consumers, why they don't create analogs of traditional spirits and how they educate the trade about how to use and promote the products. Later, they spoke about growing competition within the emerging segment of non-alcoholic spirits and shared their perspective on partnerships with strategic firms and legacy beverage alcohol companies. Brands in this episode: Wilderton, Pendleton Whisky, Clear Creek, Big Gin, Hood River Distillers, Seedlip, Athletic Brewing Co.

The hosts discussed a celebrity foodie's new glitzy brand of $10/box pasta, the debut of a black-owned and gastronomic-inspired brand of toaster pastries at Target, French's sweet limited-time partner and a brief recap of the recently held 2023 Tales of The Cocktail convention. Also featured is the latest edition of Special Ops with Andrew Guard, in which the operations expert shares his take on both opportunities and challenges that are impacting new and emerging beverage and food companies. Show notes: 0:40: A Refreshing Take On "Tales." Giada x Olive Garden. NYC Peeps, We're Calling In A Favor. – John and Mike returned from their respective visits to Southern California while Ray got back from New Orleans and discussed trends and takeaways from bar hospitality and spirits event Tales of The Cocktail. The hosts reacted to Giada De Laurentiis' foray into CPG and the debut of French's mustard-flavored Skittles (it's a TikTok thing) and chatted about founder visits to the office and a few new brands, including Ghetto Gastro. 28:17: Special Ops with Andrew Guard, Vol. 3 – In the third installment of our regular series with Guard, the Right Coast Brands founder reflects on products featured in BevNET's New Beverage Showdown 25 competition held in June, why mushrooms have become the "it" ingredient and how they're incorporated into new foods and beverages and innovative concepts that he and his team are bringing to life, including a kava-based drink and a refreshing hard tea. Brands in this episode: Saint James Tea, Lyre's, Ritual Zero, Bosscal Mezcal, El Tequileno, Glenmorangie, Johnnie Walker, Giadzy, Barilla, Prince Pasta, French's, Skittles, Nuttin Ordinary, Wehl Plant Drops, Ghetto Gastro, Gunna Drinks, Chubby Snacks, Bashi, Cape Tide Hard Tea

Juliet is the result of two entrepreneurs who thought outside the box… by getting rid of the box. Launched in July 2022, Juliet is a first-to-market brand of multiserve wine founded by longtime friends Allison Luvera and Lauren De Niro Pipher. Unlike boxed varieties, the wine is encased in a cylindrical container with a black strap that is designed to evoke the style and sophistication of a luxury handbag. Juliet markets three varietals – Pinot Noir, Sauvignon Blanc and Dry Rose – each sold in 1.5L packages that retail for $35. Positioned as an upscale brand, Juliet is also designed to appeal to consumers that value sustainability but who don't want to compromise on taste and quality. In this episode, Luvera and De Niro Pipher spoke about how they assessed the opportunity to disrupt a legacy category, why developing a unique package was central to the planning process and how they have won over retailers by positioning Juliet as an upscale lifestyle brand. Show notes: 0:43: Interview: Allison Luvera and Lauren De Niro Pipher, Co-Founders, Juliet – Luvera and De Niro Pipher spoke with Taste Radio editor Ray Latif about why they use the term "boxed wine" to describe Juliet, their challenging, but ultimately correct decision to change package designers and how they utilized their respective skill sets to map out an initial business strategy. They also discussed Juliet's target consumer and what they've learned about how customers perceive the brand since its launch, how influencers fit into the company's marketing strategy and their perspective on support for women-led brands in the wine industry. Brands in this episode: Juliet Wine

In this episode, the hosts shared CPG roundups from the Pacific Northwest regions of both the U.S. and Canada, discussed the controversy surrounding children and caffeine and questioned whether honey truffle could be a gamechanger for the food and beverage industry. Show notes: 0:35: Portlandia & Prime. Marmots & Mountains. Bad Breath & Blue #1. — Did Jacqui dodge lava? It certainly looked that way. Melissa's Canadian store checks yielded some interesting information and sparked a conversation about Prime Energy and Gen Alpha, before the hosts collectively chatted about natural sweeteners, artificial ingredients and whether gum is worth the trouble. Brands in this episode: Bob's Red Mill, Mid-Day Squares, SmartSweets, Guru, Buddha Brands, Made Good, Love Good Fat, Big Mountain Brands. Silverhill Sprouted Bread, Doritos, Red Boat, Prime, 5-hour Energy, Gatorade, Powerade, BodyArmor, Ghia, Betty Booze, Aviation Gin, Sol-ti

Magnolia Bakery's famous banana pudding, an indulgent mash-up of fresh bananas, vanilla wafers and vanilla pudding, is the reason that you continue to see long lines outside of the company's flagship shop in Manhattan, which opened in 1996. Although Magnolia wants to make the dessert more accessible, the New York-based company is limited by the capacity of its 10 U.S. retail locations and direct-to-consumer platform. To reach more customers, its leaders had to get creative. So they made cookies. In March, Magnolia introduced its Banana Pudding Cookies, a line of soft-baked cookies made with real butter, bananas and chocolate. Available in three flavors – Classic Vanilla with White Chocolate Chips, Chocolate Chunk, and Confetti with White Chocolate Chips – the cookies are individually wrapped and sold in packs of four for $7.99 a box. They are available in retailers across the U.S., including Costco, The Fresh Market and Harris Teeter. In this episode, Magnolia Bakery CEO Bobbie Lloyd and CMO Eddie Revis spoke about the company's decision to create a CPG brand and the patient and thoughtful approach behind its development. As part of the conversation, discussed why consistency and quality guides their stewardship of the company, why they eschew trendy concepts and Magnolia's collaborations with lifestyle brands. Show notes: 0:43: Interview: Bobbie Lloyd, CEO & Eddie Revis, CMO Magnolia Bakery – Taste Radio editor Ray Latif spoke with Lloyd and Revis at the 2023 Summer Fancy Food show, where they spoke about their variety of interactions with attendees, the evolution of Magnolia Bakery over its 27 years in business and how the development of a CPG brand elicited a rebrand. They also explained why Magnolia doesn't self-manufacture its cookies, the reason it uses artificial flavors and how the products' target consumer informs its retail strategy. Later, Revis explained how the company aligns demand planning and marketing resources, why "the most important thing is to deliver on the experience that the consumer wants to have," Magnolia's partnerships with Monos, Boy Smells, Tula Skincare and Kate Spade and the navigating consumer perception of the company as small while continuing to grow. Brands in this episode: Magnolia Bakery, Chobani

Can Coolhaus make a comeback? Although the beloved non-dairy ice cream brand is reportedly on the chopping block, the hosts discussed a potential salvation akin to those of discontinued brands resurrected by new owners. This episode also features the latest installment of The Goat Pen with Carlton Fowler, the co-founder of Goat Rodeo Capital, who spoke about his "obsession" with outliers. Show notes: 0:41: Wine In Baja. RIP… But, Maybe Not? Bliss Balls, Energy Gels, Pizza Nuts. – Jacqui shared details of a recent visit to Baja's burgeoning wine scene, before the hosts collectively reflected on their favorite defunct brands and why some received a second chance. They also chatted about a mashup of notable products, including canned beans with a nostalgic twist and citrus-infused cold brew coffee. 30:00: Segment: The Goat Pen With Carlton Fowler – Fowler riffed on his love for Magnolia Bakery's new packaged cookie line before explaining how he defines and invests in outlier companies and his perspective on celebrity and creator-led brands. He also explained why a brand's track record isn't necessarily an indication of its potential, how and why investors can get it wrong and his advice on what to leave out of a pitch deck. Brands in this episode: Vita Coco, Zico, Coolhaus, Brave Robot, Honest Tea, Just Ice Tea, Dirty Lemon, Ibex, NJoy, Rise Brewing Co., La Colombe, Door County Coffee, Bai, Lemon Perfect, Chargel, Raw Bliss Balls, Creation Nation, Healthy Truth, Combos, Daily Crunch, Goldfish, Heyday Canning Co., A Dozen Cousins, Fillo's, Barnacle Foods, Frank's Hot Sauce, Tabasco, Nectar Hard Seltzer, The Good Crisp, HopLark, BeatBox Beverages

Tom Colicchio is a gastronomic icon. He also likes his tomato sauce out of a jar. Colicchio, who is the head judge and an executive producer of acclaimed TV reality competition "Top Chef" and the owner of award-winning restaurant group Crafted Hospitality, is a partner in Colicchio Kitchen, a premium brand of sauces and condiments that are positioned as high-quality and convenient products for home chefs. Recently rebranded from The Jersey Tomato Company, Colicchio Kitchen debuted at the 2023 Summer Fancy Food Show held from June 25-27, and showcased a broad range of products, including its Colicchio Collection of ultra-premium cooking and pairing sauces. In this episode, Colicchio spoke about his involvement in the brand and his role in the development of its products, his perspective on adding an ethnic-themed line, how he defines "good food" and why he's less intimidating than you might think. From tomato sauce in jars to cocktails in cans, this episode also highlights a remarkable partnership between upstart beverage company Social Hour and iconic spirit brand George Dickel. Launched in 2020, Social Hour markets premium RTD craft cocktails made with high-quality ingredients, including a Gin & Tonic, Whiskey Mule and Yuzu Sunset Fizz. In 2021, Social Hour aligned with legacy whiskey brand George Dickel to launch its seasonally-inspired Harvest Whiskey Sour, an expression made with Dickel's 13-year-old Tennessee whiskey and re-released the following year. The companies teamed up once again in 2023 to create the summer-themed Social Hour Bourbon Smash made with Dickel Bourbon, which was introduced in late June. Social Hour co-founder Tom Macy and Nicole Austin, the general manager and distiller of George Dickel whiskey spoke about the origins of the partnership, how the collaboration aligned the aims of both brands and how the relationship may develop down the line. Show notes: 0:48: Interview: Tom Colicchio, Partner, Colicchio Kitchen – Colicchio met with Taste Radio editor Ray Latif in New York City and spoke about his experience at the 2023 Summer Fancy Food, why growing up in New Jersey had a significant impact on his initial decision to develop a consumer brand and the companies expansion into condiments. He also discussed his evaluation of flavor and functional ingredients when it comes to great tasting food and Italian cuisine is the primary focus for Colicchio Kitchen. 14:04 Interview: Tom Macy, Co-Founder, Social Hour & Nicole Austin, General Manager/Distiller, George Dickel — Macy recalled his experience in BevNET Cocktail Showdown 2 competition and discussed how he has navigated an increasingly crowded RTD cocktail category. Austin spoke about her interest in creating a canned cocktail and why she jumped at the opportunity to work with Social Hour, how she and Macy attempted to reduce the red tape when creating the partnership between the two companies, why they chose to develop a Bourbon Smash and why they're not looking too far down the line for the next product. Brands in this episode: Colicchio Kitchen, Social Hour, George Dickel

When car companies start making tequila and beer, all bets are off. In this episode, the hosts banter about Tesla's foray into beverage alcohol, what happens when the boss visits a satellite office (tip: don't call it a "headquarters"), a sneak peek at the new digs for BevNET's winter events, how entrepreneurs can get inside the minds of investors and why we're big on packing vacation snacks and drinks. Show notes: 0:43: Happy Freaking Bastille Day. MTN DEW On Tap? Ray-Man And His Bev Chopper. – The episode featured a quintet of hosts, as John joined Jacqui in the San Diego office and Melissa Traverse sat in with Ray and Mike at BevNET HQ. Melissa shared her experience celebrating Bastille Day in Paris, Jacqui noted that the WCB wasn't as tidy as it could be (blame Josh) and the hosts collectively wondered about Elon Musk's mindset when it comes to CPG. Later, Ray grilled John about his workcation, Melissa teased upcoming and funding-focused episodes of Community Call and discussed the value that entrepreneurs get from joining BevNET's Slack channel and everyone shared their favorite sips and bites from the past week. Brands in this episode: Joyburst, Bored Cow, The BAD Tea Co., Mountain Dew, Date Fix, Malu Pour Over Coffee, Social Hour, Dickel, Daily Crunch, Cleveland Kitchen, Pentire Drinks, Zab's, Athletic Brewing

Here's a tip: if you're walking the floor of a spirits-related trade show with Dispact Ventures founder and CEO Andrew Merinoff at your side, be prepared to stop often. He draws a crowd. The 33-year-old investor, who is also the co-founder and CEO of passion fruit liqueur brand Chinola, is a well-known and well-regarded figure in the beverage alcohol industry and has a network that includes early-stage entrepreneurs, veteran operators, celebrity founders and industry captains. Dispact Ventures, which Merinoff launched in 2015, holds stakes in several spirit brands, including Coconut Cartel, The Long Drink and Empirical, along with others in adjacent industries. Merinoff thrives on personal engagement and was in his element at industry convention Bar Convent Brooklyn, held on June 13 and 14. Although swarmed at every turn, Merinoff took time to speak with everyone he met. For him, every conversation is an opportunity to learn and expand his understanding of what's next in beverages and beyond. In this episode, Merinoff spoke about his family's lineage in the spirits industry, how he attempts to identify trends before they become relevant, the key factors in his investment strategy, why he covets brand brands with a great story and how he's navigated his first few months at the helm of Chinola. Show notes: 0:43: Interview: Andrew Merinoff, Founder & CEO, Dispatch Ventures – Taste Radio editor Ray Latif met with Merinoff at the 2023 Bar Convent Brooklyn show where the investor and entrepreneur explained why he'd rather "choke on greatness than nibble on mediocrity," the influence of his family's history in beverage alcohol on his career and how he views Dispact Ventures as differentiated from ones with a similar focus. He also explained how individual factors such as category, technology and design play into his investment strategy, deal flow with emerging companies and a greater sense of empathy for leaders of the firm portfolio companies since taking on his current role with Chinola. Brands in this episode: Chinola, The Long Drink, Teremana , Coconut Cartel, Skrewball, Empirical Spirits, Liquid Death

Don't try to sell consumers on what's missing from your products; instead emphasize and celebrate the best attributes of your brand. The hosts discuss this simple yet important distinction in this episode, which highlights several brands exhibited at the 2023 Summer Fancy Food Show, held last month in New York City. This episode also features an interview with Liz Rhoades and Meghan Ireland, the head of whiskey development and chief blender, respectively, for renowned whiskey brand WhistlePig. Rhodes and Ireland spoke about WhistlePig's foray into single malt whiskey and how the company's new generation of whiskey makers is striving to break traditional boundaries through experimentation and novel production methods. Show notes: 0:39: New Digs. Hot Dogs Are/Reduce Life. Cheese Cubes & Wine, But Not Exactly. Ringa Starr. – The Newton-based hosts were blinded by the light (of their new studio) and discussed the relative value of a hot dog before they began a second round of sampling products from the Summer Fancy Food Show, including on whole food salty snacks, honey-based energy gels, cookie-crackers and plant-based cheese cubes. They also munched on "South Asian-American fusion" popcorn and sipped on canned wine analogs and moringa-based beverages during which John noted that college tours now highlight cheese-lovers clubs. 28:29: Interview: Liz Rhoades & Meghan Ireland, Distillers, WhistlePig – Rhoades and Ireland spoke with Taste Radio editor Ray Latif about their respective backgrounds in the spirits industry and WhistlePig's expansion from rye whiskey into North American single malt whiskey category with the launch of an ultra-premium 21-year-old expression named The Beholden They discussed how the whisky fits into the company's "rebel" ethos, the craft of aging and blending and their perspectives on women in the whiskey industry. Brands in this episode: Root Foods, You Again, Michele's Granola, Oat Haus, Rind Snacks, Carolyn's Krisps, Armored Fresh, Confusion Snacks, Dave's Killer Bread, Proxies, Sutter Home, Franzia, Ringa, PopChips, Smashmallow, Spudsy, WhistlePig

This special edition of the podcast features actionable insights and advice from interviews with six founders, creators and leaders who joined us on the show during the first half of 2023. Our guests include Tara Bosch, the founder of pioneering better-for-you candy brand SmartSweets; Allison and Stephen Ellsworth, the co-founders of fast-growing prebiotic soda brand Poppi; Jake Bullock, the co-founder & CEO of cannabis-infused beverage company Cann; Pete Maldonado and Rashid Ali, the co-founders of better-for-you meat snack brand Chomps; Farrah & Yassin Sibai, the co-founders of Mediterranean-inspired frozen food brand Afia; and culinary icon Padma Lakshmi, an investor in lassi brand Dah! Show notes: 0:29: Interview: Tara Bosch, Founder, SmartSweets - Let's kick things off with Tara Bosch, the founder of pioneering better-for-you candy brand SmartSweets. In this clip, pulled from an episode published on January 17, Tara spoke about why the brand's early growth strategy was built around "patient urgency," why the company prioritized a lean business model and highly specific annual objectives and the value of first mover advantage. 10:15: Interview: Allison and Stephen Ellsworth, Co-Founders, Poppi - Next up we have Allison and Stephen Ellsworth, the co-founders of fast-growing prebiotic soda brand Poppi. In a clip pulled from an episode featured on May 30, the Ellsworths spoke about the professionalization of Poppi's organizational structure, the decision to hire a CEO from outside the company, the drivers of the brand's remarkable trial conversion and repeat purchase rates and their perspective on how entrepreneurs can make the greatest positive impact via their brands. 19:45: Interview: Jake Bullock, Co-Founder & CEO, Cann - We keep it going with Jake Bullock, the co-founder & CEO of cannabis-infused beverage company Cann. In this clip, from our episode published on April 25, Jake discussed how Cann sits at the intersection of canna- and sober-curious, why early-stage fundraising is about "finding the one," and how Cann's commitment to innovative advertising and video-based content has paid off. 31:05: Interview: Pete Maldonado and Rashid Ali, Co-Founders, Chomps - Next we have Pete Maldonado and Rashid Ali, the co-founders of better-for-you meat snack brand Chomps. In the following clip, pulled from an episode published on March 21, the entrepreneurs shared key drivers for the brand's remarkable growth over the past five years, how hiring the right people has given the company a leg up in forecasting supply and demand and how data informs their innovation strategy. 37:58: Interview: Farrah & Yassin Sibai, Co-Founders, Afia - We continue with Farrah & Yassin Sibai, the co-founders of Mediterranean-inspired frozen food brand Afia. In this clip, pulled from an episode aired on June 6, the Sibais explained why they have long relied on self-manufacturing and the effectiveness of influencers, Instacart ads and instant redeemable coupons on driving trial and sales. 46:44: Interview: Padma Lakshmi, Investor, Dah! - Finally, we hear from culinary icon Padma Lakshmi, who is an investor in lassi brand Dah! In the following clip, pulled from an episode published on March 28, Padma spoke about her approach to building interest and awareness for lassi, how the beverage aligns with her advocacy for ethnic cuisine and her criteria for investing in consumer brands. Brands in this episode: SmartSweets, Poppi, Cann, Chomps, Afia, Dah!

From sweet and savory salsa matcha and date-based energy snacks to craft cocktail tea bags and plant-based whale sperm tortilla chips (yes, we're serious), the hosts shared their thoughts on the best and most notable products exhibited at the 2023 Summer Fancy Food Show, which was held in New York CIty from June 25-27. This episode also features an interview with Dave Colina, the founder and CEO of O2 Hydration, who discussed the sport drink brand's repositioning and package revamp following the collapse of a major fundraising round. Show notes: 0:44: Melissa's Name Rang Out. Crispy Beef? Yay! Let's Do A Shot. Mike Got Scolded… Again. – BevNET's director of community Melissa Traverse offered her thoughts on the Summer Fancy Food Show before sharing a rundown of recent and upcoming episodes of Community Call after which the hosts discussed takeaways from the annual trade show, including the emergence of salsa matcha, global flavors and cuisines continuing to permeate snack and frozen food categories and the flavor quality that differentiates some non-alcoholic cocktails from others. After Jacqui recalled a recent visit to San Francisco, Ray shared highlights (including the oddest product at the show) from a quick meeting with Vegan Rob's founder Rob Eherlich and Mike blamed John for getting a scolding while visiting the Italian pavilion. 35:28: Interview: Dave Colina, Founder & CEO, O2 Hydration – Colina spoke with Ray about how he navigated the shock and resulting challenges caused by a failed funding round, his decision to keep operating the business versus shutting it down, the research that went into O2's rebrand and how he weighed data and gut instinct when making a final determination about the new branding and design. Brands in this episode: LoveLife, Partake Foods, C4, Rind Snacks, Lesser Evil, Fresh Fizz, Lentiful, Sunday Supper, Amazing Graze, Zwita, Melati, Yay's, Wilde Snacks, Tia Lupita, Somos Foods, Capitana, Annie's Ginger Elixir, For Bitter For Worse, Vegan Rob's, Pirate's Booty, Date Fix, Sayso, Kola Goodies, BTR Nation, Colicchio Collection, Magnolia Bakery, O2 Hydration, Poppi, BodyArmor, Gatorade

Dillion Ceglio's journey as a food entrepreneur started with a simple question: why hasn't anyone created a healthier version of Uncrustables? Finding an answer, however, wasn't nearly as easy. Ceglio is the co-founder and CEO of Los Angeles-based Chubby Snacks, which markets nut and seed butter and jelly sandwiches that the company describes as "cloud-shaped." The individually wrapped sandwiches, which are typically sold frozen, are made with peanut, sunflower or almond butter and strawberry or grape jam, with each sandwich containing 8-9 grams of protein, 6-7 grams of fiber and only 2 grams of sugar, depending on variety. Launched as a direct-to-consumer brand in 2020, Chubby Snacks is distributed at several natural and regional retail chains, including Whole Foods, Central Market, Jimbo's and Gelson's and recently entered c-store chain Kum and Go. The company has raised approximately $5 million over the past two-and-a-half years from an investor pool that includes The Angel Group founder Adam Spriggs, actor Patrick Schwarzenegger and Villam Ventures, the family office of RXBar's cofounder Jared Smith. In this episode, Ceglio spoke about his initial vision for Chubby Snacks, the duality of building a brand that is inextricably aligned with its primary competitor, why he strives to be an expert in everything related to the production and sale of Chubby Snacks, and why he believes that entrepreneurship shouldn't necessarily be viewed as a fun job. Show notes: 0:48: Interview: Dillon Ceglio, Co-Founder & CEO, Chubby Snacks – Ceglio met with Taste Radio editor Ray Latif in New York City where he spoke about the origins of Chubby Snacks and the meaning behind its name, how the company attempts to communicate the better-for-you attributes of the products and his perspective on the brand's inherent association with Uncrustables. He also shared learnings from his initial foray into self-manufacturing and the evolution of the company's production strategy, how his active presence and engagement on Linkedin has benefited Chubby Snacks, and how it leveraged strong direct-to-consumer sales to build its presence at retail chains. Later, he discussed Chubby Snacks' decision to enter the convenience store category, how he overcame two significant challenges that each had the potential to ruin the company and why fun isn't top of mind when he's working. Brands in this episode: Chubby Snacks, Uncrustables, TBH

This week on the podcast, the hosts discussed their smash-and-grab introduction to AriZona's new line of hard teas, a Ted Lasso sighting at BevNET Live and a category-defining victory for non-alcoholic cocktail brands. This episode also features an interview with Luke Holden, the founder and CEO of Luke's Lobster, a vertically integrated and family-owned seafood company based in Saco, Maine. Luke's Lobster operates a chain of fast-casual restaurants, a frozen meal line made with Maine-sourced lobster and a wholesale business that is the top selling frozen lobster brand in the U.S. Show notes: 0:37: Rushmore, Or The Darjeeling Limited? You Had Us At Sledgehammer. See You At SFFS. – The episode opens with a chat about Wes Anderson movies, before Ray shared his dismay about an inaccurate profile and wayward comparison. Mike spoke about his brief, but memorable, stint as an Avenger, the hosts collectively congratulated NA cocktail brand Parch on winning New Beverage Showdown 25 and then highlighted several new products, including from BFY snack brand Lesser Evil and Moroccan food company Mina. 28:03: Interview: Luke Holden, Founder/CEO, Luke's Lobster – Holden spoke with Taste Radio editor Ray Latif about Luke's Lobster's collaboration with Sweetgreen, the company's origins and focus on sustainable sourcing and the traceability of its seafood, how it communicates quality to consumers and its efforts to promote diversity and inclusion within the lobster industry. Brands in this episode: AriZona Beverages, Parch, Ghia, De Soi, Mina, LesserEvil, Rind, Once Upon A Coconut, Beachball, A Dozen Cousins, Fillo's, Omsom, Somos, Luke's Lobster

Sixteen years ago, Sweetgreen set out to redefine how consumers perceive fast food by offering crave-worthy meals made with clean and traceable ingredients and sold at an affordable price. Co-founder Nicolas Jammet has long been at the forefront of Sweetgreen's menu strategy, and in his role as chief concept officer, he is tasked with maintaining the company's high standards for quality and consistency in every bowl, snack and beverage sold in its restaurants. With nearly 160 locations across the U.S. and plans for 1,000 total by 2030, his job is becoming increasingly complex. And, yet, his goal is to continuously improve customer experience by way of new flavors, ingredients and systems that live up to the standard of Sweetgreen's original mission and vision. In this episode, Jammet spoke about the process by which Sweetgreen curates its offerings and designs new products, how he evaluates CPG brands before adding them to the menu, how the company utilizes technology to enhance productivity without compromising culture and shared lessons for new and emerging entrepreneurs about how to build a sustainable business. Show notes: 0:43: Interview: Nicolas Jammet, Co-Founder, Sweetgreen – Taste Radio editor Ray Latif met with Jammet at Sweetgreen's Back Bay location in Boston where the entrepreneur spoke about a new collaboration with premium seafood brand Luke's Lobster and how the patrons in the Hub compare to those in other cities. He also explained how Sweetgreen defines "healthy" and "affordable," an average day in his role as chief concept officer, innovation surprises and missteps, the company's partnership with plant-based meat brand Meati and his perspective on introducing new branded beverages and snacks to the menu. Later, he talked about the integration of automated technology to Sweetgreen restaurants, limited-time partnerships with well-known and respected chefs and his mentorship of early-stage entrepreneurs, including Melanie Masarin of Ghia and Becca Millstein of Fishwife. Brands in this episode: Meati, Hu Chocolate, Olipop, Spindrift, Proud Source, Health-Ade, Rowdy Mermaid, Mother Kombucha, Ghia, Fishwife

On location at BevNET Live Summer 2023 in New York City, the hosts reflected on an exciting first day of the event, along with that of bar industry trade show Bar Convent Brooklyn, held on June 13 and 14. They also discussed an evening of cocktails with filmmaker and spirits entrepreneur Steven Soderbergh and a visit to Pop Up Grocer's permanent location in Greenwich Village. Show notes: 0:48: Ready For Our Closeup. The Password Is… Mushrooms And Llamas. Celery Seafood. – Jacqui spoke about BevNET Live's Women In Beverage breakfast, John and Ray shared their respective takes on Bar Convent Brooklyn and highlights from a memorable evening at world renowned bar Death & Co. Ray recounted the remarkable life story of an RTD cocktail entrepreneur before Jacqui shared plant-based tinned seafood and ultra-premium toaster treats with the group. Brands in this episode: Gorgie, Lyre's, Wilderton, Ritual Zero-Proof, Parch, Chinola, Singani63, Smootch, Velvet Llama, Pop-Tarts, Flings, Seed To Surf, Wynk

In just two-and-a-half years, New York City bar Double Chicken Please has achieved iconic status. Located in Manhattan's Lower East Side, Double Chicken Please is a dual-concept bar whereby the front room is represented as a fast-casual cafe serving chicken sandwiches and small bites along with craft cocktails on tap. The back room is a luxurious, yet welcoming lounge where guests experience the bar's innovative menu which is designed such that you "drink your food and eat your drink." That recipe has proved an undisputed hit: Double Chicken Please was named the best bar in North America and the sixth best in the world in 2022 by The 50 Best, an esteemed awards program that celebrates the best of global gastronomy and the international drinks scene. With the bar recently closed for renovations, Double Chicken Please headed north to Boston to launch a pop-up on May 10 and 11 featuring the bar's award winning cocktails including the Red Eye Gravy, a sweet and savory libation made with Teeling Irish Whiskey, coffee butter, corn, walnut, wild mushroom and microwaved coppa; as well as the Japanese Cold Noodle, crafted with Bacardi Superior rum, pineapple, cucumber, coconut, lime and sesame oil. We sat down with co-founder GN Chan at the Boston pop-up where he spoke about the inspiration for Double Chicken Please, his view of the bar as a design and performance studio, his belief that "nothing tastes better than nostalgia" and the company's strategic partnership with spirits giant Bacardi. Show notes: 0:48: Interview: GN Chan, Co-Founder, Double Chicken Please – Chan spoke with Taste Radio editor Ray Latif about why he chose Boston bar Birds of Paradise to host his popup, how he learned his craft in an attic, the reason he doesn't drink alcohol and why he wishes he could experience inebriation. He also explained why he wants the bar's patrons to "remember something," a cocktail strategy in which drinks are designed to be simple, yet complex and affordable. Later, he spoke about the regionality of non-alcoholic cocktail and spirit trends, the influence of global flavors and other trends in cocktail culture and whether he feels any pressure from being viewed as a thought leader and influencer. Brands in this episode: Teeling Irish Whiskey, Bacardi

There's big money flowing into emerging concepts… and we have the receipts. Within this episode, the hosts discussed canned wine, plant-based analogs of popular snacks and THC-centric brands. We also discussed influential trends and innovative products in the evolving world of mixology in interviews with past World Class US Bartenders of the Year Jessi Pollak and Adam Fournier along with James Beard-honored mixologist and author Kim Haasarud. Show notes: 0:45: Mike Trolls, United Rolls. Big Wins For Wine And BFY Brands. Oh, And Combos-Ish. – Mike tried to cover up his soccer team's historic collapse, before the hosts encouraged listeners to join BevNET's new Slack community, discussed E&J Gallo's acquisition of canned wine brand Bev and the news that a VC firm focused on BFY brands raised $34 million for its second fund. Later, Jacqui highlighted a couple high-test cannabis-based beverages and John shared some Combos-like snacks that Mike hasn't stopped eating since. 18:57: Interview: Kim Hassarud, Founder, Liquid Architecture – Haasarud spoke with Taste Radio editor Ray Latif about her role with the USBG, her efforts and advice to support the next generation of bartenders in America, surprising spirit trends and her perspective on growing consumer demand for low- and non-alcoholic cocktails. 39:38: Interview: Andrew Fournier, 2021 USBG World Class Bartender Of The Year/Jessi Pollak, 2022 USBG World Class Bartender Of The Year – Fournier and Pollak discussed their respective experiences competing in the World Class competition, the impact of being crowned champion on their careers, incorporating novel spirits and ingredients into their work and what flavors, textures, formulations are resonating with modern consumers. Brands in this episode: Bev, High Noon, Fishers Island Lemonade, MUD\WTR, Mid-Day Squares, Three Wishes, Legally Highest, Highest Ground Coffee Co., Paqui, Rivalz, Combos, Moku, Seedlip, Johnnie Walker, Ketel One

Afia is on a hot streak. The Mediterranean-inspired frozen food company recently closed on a $3 million funding round and is on the cusp of opening a new 21,000 sq. ft manufacturing facility capable of producing a half a million falafel balls per day. While Afia's co-founders Farrah and Yassin Sibai are pleased with the brand's development, they remain grounded in their roots. In this episode, the Sibais reflected on the brand's humble origins and highlighted a little black book of family recipes that have been passed down by generations and which serves as the foundation for Afia's products, including falafel, kibbeh and a new line of ready-to-heat entrees. Throughout their six years of business, the Sibais have stayed focused on their vision of creating a brand of nourishing, better-for-you food as a means of empowering consumers seeking healthier options, along with Afia's team, which includes number of Syrian refugees who have fled war in search of a better life for their families. As part of our conversation, the Sibais explained why they have long relied on self-manufacturing, how adversity placed Farrah "in right place at right time," why brand and product awareness are equally important, the effectiveness of Instacart ads and instant redeemable coupons, and the completion of Afia's Series A funding round. Show notes: 0:46: Farrah & Yassin Sibai, Co-Founders, Afia – Taste Radio editor Ray Latif met with the Sibais at Afia's new production facility in Taylor, Texas where they discussed the company's dramatic increase in capacity, the impact of personal tragedy and the Syrian civil war in the creation of Afia and how they got off the ground with just $20,000 and a business plan. They also recalled long days in the brand's first commercial kitchen which was located in the back of a bar in downtown Austin, and eventual move to their first company-owned plant, learning how to engage with and sell to consumers at local farmers' markets, their big break with Texas-based grocery chain H-E-B and subsequent deals with Sprouts and Whole Foods that brought Afia to stores across the U.S. Later, they discussed their marketing strategy and the effectiveness of influencer campaigns, why they don't invest heavily in data, the development of Afia's line of frozen entrees and why "the validity of the vision" is most important to the brand's investors. Brands in this episode: Afia

What parallels exist between music, food and beverage and how can they inform entrepreneurs about innovation strategies? The hosts look to legendary music producer Rick Rubin for answers. We also discuss trends from behind the bar with the 2023 USBG World Class bartender of the year Renato Tonelli and Julie Reiner, the owner of world renowned NYC cocktail restaurants The Clover Club and Leyenda. Show notes: 0:43: Ray Is Pumped, Walmart Is In The House, Consider The Listener's Perspective, Amaro Sherbet! – Less than two weeks away from BevNET Live Summer 2023, the hosts spoke about the opportunity for attendees to meet one-on-one with buyers from Walmart and Sprouts before discussing how a recent "60 Minutes" interview could help founders strategize for new product development. They also sipped on CBD-infused beverages and better-for-you sports drinks before snacking on amaro-infused sherbet and chilled granola bars. 24:25: Interview: Renato Tonelli, 2023 USBG World Class Bartender Of The Year – Tonelli sat down with Taste Radio editor Ray Latif amid the USBG Presents World Class competition, which was sponsored by beverage alcohol giant Diageo and held in Austin, Texas last month. The event featured 30 of the nation's top mixologists, each of whom were presented with a series of challenges inspired by current spirit and cocktail trends. Ultimately, the title was earned by Tonelli, a bartender and the beverage training director at esteemed New York City bar Dante. In this interview, he spoke about his experience in the competition, how he sources inspiration and manages pressure and why he's bullish on non-alcoholic cocktails. 37:02: Interview: Julie Reiner, Owner, The Clover Clover, Leyenda and Milady's – Judging the USBG World Class competition were industry legends and luminaries, including Julie Reiner, the Brooklyn-based owner of world renowned cocktail bars The Clover Clover, Leyenda and Milady's. In this conversation, Reiner spoke about how she uses her influence to promote positive and progressive trends from behind the bar and in patrons' glasses as well as her interest in RTD cocktails as the co-founder of Social Hour. Brands in this episode: Poppi, vitaminwater, Bai, Wet Hydration, Gatorade, Powerade, Sati Soda, Brez, Squirt, Starry, Sierra Mist, Salt & Straw, Straightaway Cocktails, Mooski, Seedlip

It's been three years since we last featured Poppi co-founders Allison and Stephen Ellsworth on Taste Radio, and to say that their brand has grown in that time would be a massive understatement. Poppi, is by all accounts, following in the footsteps of generational brands that came before it, including vitaminwater, Bai and BodyArmor. Launched as Mother Beverage in 2016 and reborn as Poppi in 2020, the gut-healthy drink company markets low-calorie and low-sugar sodas made with fruit, apple cider vinegar and prebiotics. Self-described as a digital-first brand, Poppi has built a thriving business on Amazon and is one of the most followed CPG accounts on TikTok, generating over ​​one billion page views since its debut on the social media platform. Poppi is also sold in over 20,000 stores, including major retail chains like Target, Whole Foods, Sprouts, Publix and Walmart, with plans to expand into an additional 10,000 locations by the end of the year. According to the company, overall revenue rose by 148% in 2022, including a 250% increase in online sales. The remarkable surge helped Poppi to land a $25 million Series B round in December. In this episode, the Ellsworths spoke about the reasons behind Poppi's explosive growth and how the company is maintaining its torrid pace. As part of our conversation, they discussed their transition into new roles, Poppi's remarkable trial conversion and repeat purchase rates, Amazon's key role in marketing strategy and why video is king on social media. Show notes: 0:46: Interview: Allison and Stephen Ellsworth, Co-Founders, Poppi – Taste Radio editor Ray Latif spoke with the Ellsworths about their move from Dallas to Austin, lessons since the launch of Mother Beverage, how a professionalization of Poppi's organizational structure was challenging at first but ultimately valuable, and the decision to hire a CEO from outside the company. They also discussed the typical Poppi consumer, Allison's emphasis on TikTok as a way to communicate with new and existing customers, why describing the products as "soda" has had a massive impact on how the brand is marketed and sold, and how advertising on digital platforms, including Amazon and Instacart, drive retail sales. Later, they explained how they attempt to create an emotional connection with consumers, why they don't emphasize "performance marketing" and best practices for creating entertaining video content for social media.. Brands in this episode: Poppi, vitaminwater, Bai, BodyArmor

At what stage of development should brands consider aligning with a celebrity or athlete? How can companies assess the potential value and impact of those partnerships? The hosts shared their perspective on both topics, and also spoke about why niche brands might need to reconsider certain positioning and packaging callouts that have them collectively scratching their heads. Show notes: 0:43: A Swift Dip In Your Bank Account. Ray Seafallon. We're Coneheads. An NSFW Bev? – John explained why Taylor Swift's concert tour left a hole in his wallet, before the hosts highlighted an opportunity for BevNET Live attendees to meet one-on-one with buyers from major retailers, including Sprouts, and discussed the recently announced partnership between Health-Ade and Ryan Seacrest. They also spoke about what CPG founders might learn from the movie "Air," the connection between Muddy Bites and muffin tops, whether #steviafree might be a trending term, Jacqui's "lovelife" and an NA beer/Netflix collaboration. Brands in this episode: Health-Ade, Propel, Barcode, Yesly, Utz, Mike's Hot Honey, Jarritos, Plezi, Muddy Bites, Vina, De La Calle, Love Life, Neuro, Dune, Vital Proteins, Athletic Brewing, Budweiser, Keystone, Michelob, Zima