Taste Radio

Mushrooms are having more than a moment. But how far can fungi go? The hosts discuss the potential for "magic" and functional forms of the trendy ingredient. They also riff on a prediction that cannabis drinks could be "the most common weed consumption method in the next 5-10 years," deride overly enthusiastic terms on LinkedIn and Instagram, and share their respective takes on snacking pasta and Ritz "White." We also feature an interview with Amy Racine, the beverage director for New York-based hospitality group JF Restaurants, about the evolution of on-premise drinking culture. Amy speaks on how current trends in wine and spirits influence beverage strategy, the impact of consumers becoming more educated and informed about higher quality adult beverages and why she compares growing demand for no and low-alcohol drinks to that of vegetarian food. Show notes: 0:43: Dr. Evil Craven. Jacqui Uses Eventbrite. Mike Is A Propaganda Hunter. Cannabis On Tap? Crunch Time – John was out of town, but his presence – and tweets – were felt. Jacqui gives a rundown of a not-so-secret magic mushrooms convention, Mike gets mad at the government (again!), and the hosts collectively wonder about the potential for mushroom and cannabis drinks poured next to beer. They also share their takes on adaptogen-infused energy drink and soda brands and sampled S'noods, a new "chef-driven, globally-inspired noodle snack." 34:03: Interview: Amy Racine, Beverage Director, JF Restaurants – Amy oversees the beverage selection at all JF Restaurants properties, which are helmed by Michelin-starred chef and restaurateur John Fraser. JF Restaurants operates several fine dining destinations in New York, Los Angeles and Tampa and recently opened an innovative food hall in Downtown Boston. Amy leads new cocktail development and curates wine lists as part of an overall focus to present unique and well-paired options for guests. Brands in this episode: Calexo, Magic Cactus, Wynk, Cann, Drippy, Poppi, Ritz, Melting Forest, Popadelics, Good Dirt, S'noods, Date Better, Brazi Bites, Nommii, Seedlip

If it feels like you're navigating constant shifts in how retailer buyers measure traction and determine metrics for success, you're not alone. Jason Burke, for one, has been wrestling with the issue for years. Jason is the founder of The New Primal, a better-for-you meat snack brand that debuted in 2013, and also sauce and seasoning brand Noble Made, which launched in 2023. The New Primal is best known for its 100% grass-fed beef sticks, along with all-natural chicken and turkey varieties, and is carried at retailers nationwide including Whole Foods, Sprouts, Giant, The Fresh Market and Lazy Acres. Noble Made markets a range of clean ingredient products including reduced-sugar BBQ sauces, dairy-free buffalo sauces, meat seasonings and a "Sloppy Joseph" skillet sauce, many of which are available at the same retailers as The New Primal. Although Jason and his team have built The New Primal into one of the best-selling natural meat snack brands in the U.S., he is consistently evaluating its retail strategy and ways to enhance its products' standing among buyers and consumers. In this interview, recorded during a leadership event hosted by Manna Tree, a Vail-based private equity firm that led The New Primal's $15 million Series B funding round in 2021, Jason spoke about how to demonstrate incremental value during pitch meetings, the impact of mission as a differentiator, why he views multinational and legacy brands as his chief competitors and how he is increasingly using his personal platform to create and develop authentic relationships with consumers. Show notes: 0:43: Jason Burke, Founder & CEO, The New Primal – Jason and Taste Radio editor Ray Latif chatted about their last conversation for Taste Radio before the entrepreneur discussed the decision to launch Noble Made. Jason also discussed how data influences The New Primal's retail strategy, how to establish a defensible position when competing against large CPG companies, how to generate brand enthusiasm to develop loyal consumers and how he's creating a more visible presence for himself and his brands via social media and podcasting. Brands in this episode: The New Primal, Noble Made, Slim Jim

On the heels of its well-received Super Bowl ad, Poppi is getting a lot of attention. According to a report in Bloomberg, the mid-calorie, prebiotic soda brand is rumored to be an acquisition target, a topic the hosts discussed in the episode. They also chatted about Coke's new Gen Z/TikTok-inspired "Tears Of Joy" soda, a trio of "loaded" cereals and meat sticks inspired by ancestral lifestyles, among other recently launched products. This episode also includes an interview with Ross Iverson, a managing partner with private equity firm Manna Tree and Gotham Greens co-founder and CEO Viraj Puri and who discuss their relationship as mission-driven investor and entrepreneur. Show notes: 0:35: Super Ad. John & Jacqui's CPG Adventures. Expo West VIPs. Ray Rants. Fruitcake & Liver. – The show opens with a review of Poppi's "Big Game" commercial and why AriZona Beverages has never produced one. John and Jacqui spoke about attending a trio of recently held industry events in San Diego before the hosts collectively discussed the benefits that Taste Radio VIPs can encounter at Expo West, a diet soda intended to appeal to Gen Z consumers, and a new line of cereals launched by General Mills that got Ray standing on a soap box. They also munched on beef heart and liver-based meat sticks and chocolate-coated fruitcake and sipped on collagen tea. 30:44: Ross Iverson, Manna Tree & Viraj Puri, Gotham Greens – Manna Tree, a global investment firm that describes itself as "committed to improving human health through nutrition," led Gotham Greens' $87 million Series D round which was announced in 2020 and also participated in the indoor farming company's $330 million Series E round, completed in 2022. In this conversation, recorded during Manna Tree's Leadership Summit, held in January, Gotham Greens co-founder and CEO Viraj Puri joined Ross Iverson, a managing partner with Manna Tree, for a conversation in which they shared insights into a relationship in which both are aligned on mission, purpose and profit. Brands in this episode: Gotham Greens, Poppi, Pepsi, Olipop, BodyArmor, AriZona Beverages, Huy Fong Foods, Safety Shot, Fishwife, Souzu, Cien Chiles, Mooski, Nguyen Coffee Supply, Coca-Cola, Cinnamon Toast Crunch, Cocoa Puffs, Trix, Onyx Coffee Lab, Sweet Nutrition, Beatrice Bakery, Country Archer, Slim Jim, Moshi, Aura Collagen Tea, GT's

"The more things change, the more they stay the same" would be an apt slogan for indoor farming pioneer Gotham Greens. Launched in 2011, the New York-based company operates a nationwide network of 13 high-tech hydroponic greenhouses and markets premium, hyper-local leafy greens, herbs, salad dressings, dips and cooking sauces. The products are sold at over 3,000 retail stores including Whole Foods, Kroger, Albertsons, Sprouts and The Fresh Market. According to the company, Gotham Greens' farms use up to 95% less water and 97% less land compared to conventional farming as a way to provide "sustainable supply chain solutions to its diverse retail and foodservice customers." Investors have bet big on Gotham Greens' business strategy and vision: since 2009, the company has raised $440 million, including a $330 Series E round that was announced in September 2022. The funding has helped Gotham Greens grow from a single urban rooftop greenhouse in Brooklyn to one of the largest hydroponic leafy green producers in North America. Yet while its operations evolve and footprint expands, Gotham Greens co-founder and CEO Viraj Puri says that the company remains rooted in its core principles and that his passion and conviction for the brand are as intense as ever. In this podcast, recorded during a leadership event in Vail hosted by Gotham Greens investor Manna Tree, Viraj spoke about how he has maintained focus amid the company's evolution, managing new and complex responsibilities as CEO, assessing when to step on the gas (and when to release the pedal), and what he considers to be his biggest mistake and best decision. Show notes: 0:43: Viraj Puri, Co-Founder & CEO, Gotham Greens – Viraj and Ray chatted about wearing beard nets and the entrepreneur's weekly consumption of Gotham Greens products before he shared his perspective on how the company has grown since 2011. He also explained the impact of trust and hiring his evolution as a CEO, how he communicates belief and scaling potential to employees, incorporating investor input on business strategy and why retailer strategy is tied to the geographical location of Gotham Greens' greenhouses. Viraj also discussed opportunities in foodservice and the company's partnership with Sweetgreen and why he encourages group thought, but errs on the side of satisfying customers. Brands in this episode: Gotham Greens

Has Starbucks slipped on its own slick innovation? Why are spice-obsessed millennials grumbling about Huy Fong's famous sriracha? And is space a new frontier for food and beverage? The hosts shared their thoughts, opined on the food selection in a $2.5 million Super Bowl suite and sampled several innovative and new products including nacho-inspired chocolate, nitro-infused cinnamon tea and a sea moss-based chocolate pudding. Show notes: 0:35: No Sun S.D. Yo, TCHO! Mike Is Stuntin'. Lots Of Selling. BFY Candy Bar FTW. – Jacqui and John shared deets from a recent Naturally San Diego community meetup, Mike and Ray showed two distinct ways of sampling sriracha and the hosts collectively wondered about the runway for olive oil-infused coffee. And while they didn't all love cheese-flavored chocolate and had different opinions on pop rock-infused Oreos, they showed love for two emerging brands with sweet sensibilities. Brands in this episode: Chef's Life, TCHO, Jolly Moss, Starbucks, Huy Fong, Roland Foods, Oatly, Harney & Sons, Partanna, Evolution Fresh, Fireball, Coca-Cola, Oreo, Mountain Dew, Lesser Evil, Funyuns, Harken Sweets, Snickers, Mars Bar, Gigantic Candy

At one point during our conversation, Verde Farms CEO Brad Johnson expressed the simple, powerful value proposition that the organic, grass-fed beef brand offers to modern consumers. "We're simply taking away all of the bad things that a broken food system introduced… to give you the purest version of something you already love." That ethos has helped make Verde Farms into the leading U.S. provider of USDA certified organic, 100% grass-fed and 100% free-range beef, offering ground beef, steaks and stew meat. The Massachusetts-based brand sources beef from a network of family farmers in Uruguay, Australia and North America and touts its adherence to sustainable and substantiated business practices, including regenerative agriculture. In 2020, Manna Tree, a Vail-based global investment firm whose mantra is to improve human health through nutrition, acquired a minority stake in Verde Farms for $15 million. At the time, Manna Tree noted that "consumers today are more keenly attuned to the impacts of their purchase decisions from a health and sustainability standpoint" and described Verde Farms as well-positioned to meet them where they shop. The brand is currently represented in several major retail chains, including Target, Harris Teeter, BJ's, The Fresh Market and Albertsons. In an interview recorded during Manna Tree's recent leadership summit in Colorado, Brad spoke about how Verde Farms is attempting to democratize access to organic and grass-fed beef, why consumers view brand attributes in a holistic way, weighing investor expectations vs. mission-based goals, and why the company invests significantly in customer and consumer service. 0:43: Brad Johnson, CEO, Verde Farms – Brad spoke with Taste Radio editor Ray Latif about his background in Colorado and the meat business, Verde Farms' origin story and how the company attempts to communicate feeling and emotion. He also discussed Verde's pricing strategy, competition within the premium meat segment, why education and branding are the keys to its marketing strategy and how the brand is assessing opportunities in foodservice and growing consumer demand for clean label protein. Brad also explained how the company defines success and its role in promoting regenerative agriculture. Brands in this episode: Verde Farms, The New Primal

In this special presentation of our sister show, the Brewbound Podcast, Naomi Neville, who is departing Allagash Brewing after 14 years of leading and building its sales team, shares her experience with the brand, reflects on the last decade-plus of craft and dishes on where she sees the segment going and what's next for her.

In food and beverage, innovative brands often get the most attention. Novel ingredients, formulations and flavors draw crowds. And, yet, products that are positioned as incrementally better-for-you than existing options might have more runway over the long-term. The hosts discussed the topic in this episode, which highlights several new products and brand extensions launched in recent weeks. This episode also features a conversation with Good Culture co-founder and CEO Jesse Merrill and Steve Young, a managing partner with private equity firm Manna Tree, about the synergy between profit and purpose. 0:35: Jan, We Hardly Knew Thee. Expo What? VIPs Always Get Perks. Granola, Beans, Oats & Vibes. – Upon the arrival of a new month, the hosts looked ahead to Expo West 2024 and noted benefits that Taste Radio VIPs can receive at the event. They also chatted about Poppi's new TV advertisement, sampled a new line of "cookie granola," spoke about why a "basic" oat milk might resonate with Gen Z consumers and lauded luxury brownies and cold-brewed tea. 31:54: Interview: Steve Young, Managing Partner, Manna Tree & Jesse Merrill, Co-Founder/CEO, Good Culture – During Manna Tree's Leadership Summit in Vail, Colorado, Steve and Jesse sat down with Taste Radio editor Ray Latif for a conversation that began with a review of morning routines and why the Good Culture CEO no longer wakes up with anxiety. The discussion shifted to the interaction between investor and entrepreneur, balancing core values and business fundamentals, and why patience is a key aspect of their relationship. Jesse also explained why Good Culture prioritizes "consumer love and consumer demand" and why they both agree that "mission drives return" on investment. Brands in this episode: Good Culture, Poppi, Olipop, Culture Pop, Pepsi, Coke, Athletic Brewing, Ithaca Hummus, Nature's Bakery, Fig Newton, Somos, Heyday Canning, A Dozen Cousins, Purely Elizabeth, Oatly, MALK, Lexington Bakes, Honey Mama's, Erva, Weekday Vibes

Ten years ago, few believed that an upstart brand could revolutionize the sleepy category of cottage cheese, and, by extension, dairy-based foods as a whole. Good Culture co-founder Jesse Merrill was part of that small cohort, and his steadfast belief that consumers want better-for-you and better tasting options in the dairy case defines his company, one some have described as "the next Chobani." Launched in 2015, Good Culture markets a variety of cultured dairy products, including its flagship line of certified organic, pasture-raised, stabilizer and additive-free cottage cheese, along with sour cream, cream cheese and milk. A certified B Corporation and partner of 1% for the Planet, Good Culture products are sold nationally at Whole Foods, Target, Ralphs, Walmart, Sprouts and Kroger. In 2022, the company completed a $64 Million Series C funding round led by mission-driven private equity firm Manna Tree which also included investment from actress Kristen Bell. At the time, Good Culture was generating $70 million in annual retail sales and targeting $100 million in sales for the fiscal year. In this episode, Jesse spoke about how Good Culture aligns mission and values with business fundamentals, why proof of concept and velocity are keys to its growth strategy, being maniacal about delivering on the products' key attributes and how the best advice he ever received has benefited the company. Show notes: 0:43: Interview: Jesse Merrill, Co-Founder & CEO, Good Culture – Jesse spoke with Taste Radio editor Ray Latif amid Manna Tree's Leadership Summit in Vail, Colorado and discussed his transition from the beverage industry into food, how he addressed early naysayers of Good Culture, holding ground on mission and values with retail partners and investors and why timing is critical when saying "yes" or "no." He also explained why non-promotional "velocity is the number brand health metric," why the company waited until it had established enough equity with its core business before innovating in other categories, how he views realistic versus ambitious goals and how both the worst and best advice he ever received impacted Good Culture's development. Brands in this episode: Good Culture, Annie's

In this special presentation of our sister show, BevNET & NOSH's Community Call, industry veteran Arnulfo Ventura shares his winning blueprint for achieving exponential growth in CPG. Discover the tactics to propelling growth and strategically positioning a brand for acquisition.

Has "organic" lost its sheen? Based on Nielsen IQ data presented by Whipstitch Capital's Nick McCoy, it would appear so. A veteran food and beverage investment banker, McCoy spoke at a recent event in Vail, Colorado hosted by private equity firm Manna Tree. As part of a presentation on deal flow and trends in the natural products industry, he revealed a shift of the most important product attributes for consumers of natural brands, and how Gen Z and Alpha's current spending patterns can inform brands about where to invest their resources. The Manna Tree event also featured fireside chats with General Mills M&A director Andrew Petz and Holly Adrien, who leads natural and organic strategy for Kroger and is the retailer's innovation manager, each of whom shared insights about their respective roles amid an evolving landscape for natural products. Ray attended the event and shared takeaways in this episode, which also includes the hosts' assessment of Nutrabolt's investment in supplement brand Bloom Nutrition and the acquisition of plant-based creamer brand nutpods. The hosts also riffed on a handful of new products, including Heath-Ade's new soda brand Sunsip. Show notes: 0:35: When In Vail, Vest Up. Time To Invest In Sustainable Packaging? A Good Match. Jacqui's Peas. – The hosts commented on Ray's unusual outfit and lack of ski plans before he gave a summary of business presentations from Manna Tree's Leadership Summit, held earlier in the week. Amid the synopsis, they chatted about why a high-profile cereal company was struggling to find an acquirer, best practices for connecting with retailer buyers and a few expectations for Expo West. Ray shared his take on Health-Ade's latest attempt at soda, while John and Mike spiced things up with new hot sauces and chili crisps and Jacqui shared her passion for peas. Brands in this episode: Gotham Greens, Health-Ade, The New Primal, Good Culture, Verde Farms, C4, Bloom Nutrition, nutpods, Sunsip, Red Clay, Truff, Muci, Bhuja, Magic Spoon

By his own admission, Will Nitze doesn't give great advice. His nearly 41,000 Linkedin followers, however, likely have a different opinion. Will cut his teeth in CPG in 2017 when he launched IQBAR, a pioneering brand of protein bars infused with adaptogenic ingredients that are said to improve cognitive function. The company has since created a portfolio of brain health-centric product lines, including zero–sugar hydration powders and instant mushroom coffee. IQBAR is carried in over 10,000 locations, including Walmart, Sprouts, Wegmans, BJ's Wholesale, Vitamin Shoppe and H-E-B. Over the past six years, Will has chronicled his experience as an entrepreneur via daily posts on Linkedin where he shares words of encouragement and lessons learned from building an upstart brand. But he's careful to contextualize insights and advice – including those about IQBAR's successful ecommerce strategy and its unorthodox approach to financing – as specific to his business and not necessarily applicable to other brands. Nevertheless, he has the attention of many founders who praise his candid takes on the food and beverage industry. Will is equally forthright in the following interview, in which he shares and explains his perspective on everything from fundraising ("Bootstrapping is the worst thing you can do.") and staffing ("How can we build a $50 million brand with a staff of six?") to retail strategy ("Choose channels that scale well.). Show notes: 0:43: Interview: Will Nitze, Founder & CEO, IQBAR – Nitze spoke about his recent move from Boston to Miami and why IQBAR has always been a remotely operated company, how posting daily content on Linkedin has helped grow his following and why he's cautions founders active on the platform not to confuse some information with actionable advice. He also explained how trial and error has been the best education on how to build a brand, the value of e-commerce success in landing distribution at brick and mortar retailers, how his realization that "people don't really want brain food" impacted business strategy and why he hates hiring employees. Later, he explained why you can't negotiate well without telling really good stories, how innovation impacts investor interest and how to assess timing when launching brand extensions. Brands in this episode: IQBAR, Nutpods, Reese's

Trademarks are important. Just ask MrBeast. The hosts discussed how a permanent injunction against the YouTuber's Feastables brand could have been avoided. They also spoke about the impact of Uber's shocking decision to shut down alcohol delivery service Drizly, a notable take on ultra-processed food, and the divide between those that crunch beer mints and those who don't. Yes, beer mints. This episode also features an interview with Mike and Janell Bass, the co-founders of Ponyboy Slings, a brand of ready-to-drink craft bourbon cocktails, who shared insights and advice on how to prepare for and win a pitch slam competition. Show notes: 0:41: New Cap. $1.1 Billion - It's A Writeoff! The Demonization Of UP Food. Snackable Croutons. – Ray's new hat went unnoticed, but Drizly's looming closure was anything but. Jacqui commented on an eye-opening take on ultra-processed food penned by Nosh's Monica Watrous and the hosts collectively said the phrase "Deez Nuts" approximately 50 times. They also snacked on croutons and date pops (or are they bites?), sipped on non-alcoholic espresso negronis and ate Miller Lite-flavored breath fresheners. 26:46: Interview: Mike and Janell Bass, Co-Founders, Ponyboy Slings – Mike and Janell Bass are the founders of Ponyboy Slings, an upstart brand of bourbon-based canned cocktails that won BevNET's 2023 Cocktail Showdown. In this interview, they spoke about how they assessed the opportunity to participate in the competition, why aligning presentation and stage performance was critical to their victory, how creating a list of potential judges' questions was a key part of their preparation, and why they encourage pitch slam contenders to practice their pitch while washing dishes. Brands in this episode: Ponyboy Slings, Heaven's Door Spirits, Feastables, Dee's Nuts, Rise Brewing Co., Mountain Dew, Liquid Death, AriZona Beverages, Heyday Canning, Kooshy, Joolies, Myna, St. Agrestis, Bad Idea, Miller Lite, Altoids

What compelled Diageo, one of the largest CPG companies in the world, to invest in non-alcoholic spirit brand Ritual Zero Proof, which at the time of the funding deal was pre-launch and operating in a nascent category? The short answer is that it gave them — and, more importantly, their consumers — options. Launched in 2019, Ritual Zero Proof is a brand of non-alcoholic spirits crafted from natural botanicals and designed to mimic the flavor and burn of a classic spirit. The brand markets gin, whiskey, tequila, rum and aperitifs and is available nationally at retailers including Total Wine and Binny's Beverage Depot, as well as select Kroger banners and Hy-Vee locations. Shortly before the debut of Ritual Zero Proof, the brand received a minority investment from global beverage alcohol company Diageo via its partnership with Distill Ventures, a venture capital firm and accelerator that invests in disruptive distilled spirit companies and non-alcoholic beverage brands. In a press release about the deal, Ritual Zero Proof co-founder Marcus Sakey noted that "Americans want more choice," and that non-alcoholic spirits represent an endurable shift in consumers' ability to choose what and when they want to drink, a statement echoed by executives at Diageo and Distill Ventures. In this episode, Sakey spoke about the impact of Ritual Zero Proof's business strategy, liquid and branding in how Distill Ventures evaluated the company. He also spoke about how the brand became an anchor in an increasingly crowded category, the evolution of its marketing strategy, and how he assesses challenges from and advantages over new and existing brands. Show notes: 0:43: Interview: Marcus Sakey, Co-Founder, Ritual Zero Proof – Sakey spoke with Taste Radio editor about Ritual Zero Proof's recent partnership with restaurant chain Uno Pizzeria & Grill and why he isn't abstaining from alcohol during "Dry January." He also discussed the inspiration behind the brand, the undrinkable original kitchen recipe, how hustling to get the attention of a Distill Ventures executive paid off, why sampling is often challenging but critical to converting skeptics and building relationships with consumers, and how the company considers ways to improve taste and aroma. Brands in this episode: Ritual Zero Proof, Athletic Brewing, Guinness

It's often said that compelling social media content is one of the most cost-effective forms of marketing for consumer brands. But the volume of videos and images posted daily on popular social platforms like Instagram and TikTok makes it challenging to capture users' attention. In this episode, the hosts highlighted brands who create consistently authentic and entertaining content as a way to break through the clutter and develop a sustainable connection with their audiences. Show notes: 0:35: Wrestleball, X Ain't The Spot, Ray Loves Wendy's, Dank & Dry, The Year of Better-For-You Chex Mix? – Within the first five minutes of the episode, John shared his strange social media habits, Jacqui said that she? likes "roughing people up" and Ray explained why he thinks Twitter (err X) is toxic. The hosts heaped praise on several brands whose social media strategies they admire, and pointed out specific posts as examples of how to generate humor and enthusiasm in authentic ways. They also sampled a Whistlepig's non-alcoholic, cannabis terpene-infused bottled cocktail, a spicy honey and an even spicier hot pot condiment, and discussed the variety of new Chex Mix-style products coming to market. Brands in this episode: Fly By Jing, Deux, Omsom, Elavi, Gay Water, immi, WhistlePig, Ol' Stiles, Mike's Hot Honey, Sauz, Marimix, Hot Pot Queen, Chex

When an entrepreneur sells their company, it's usually a cause for celebration. But when Alix Peabody, the founder of pioneering canned wine brand Bev, sold her company to global wine and spirits conglomerate E & J Gallo, she knew that not everyone would be cheering. Launched in 2017, Bev is known for its chic label design, better-for-you positioning and promotion of "empowerment and inclusivity in beverage and beyond." E & J Gallo obtained exclusive U.S. distribution rights for Bev in February 2021 and acquired the company last June. At the time, Peabody hailed "Gallo's values and commitment to women and diversity in the industry [as] exemplary of the exact change we aim to create." It seemed like an ideal partnership, but Peabody quickly found herself isolated from many of her closest friends, co-workers and advisors who were unhappy with her decision to sell Bev. In this episode, Peabody chronicled the three years leading up to Bev's acquisition, how she analyzed the timing and opportunity to sell the company, and the surprising fallout with confidants. She also reflected on how taking a brief respite to focus on her mental health impacted perceptions of her as a leader and Bev's ability to land new investment, and talked about a potential return to entrepreneurship. Show notes: 0:43: Interview: Alix Peabody, Founder, Bev – Peabody and Taste Radio editor Ray Latif recalled their first conversation in 2019, before the entrepreneur spoke about her recent travels and why she returned to Instagram after a self-imposed, months-long hiatus. She also discussed Gallo's interest in acquiring Bev, and why her reluctance to raise millions in new funding was a key factor in her decision to sell, which was also impacted by the challenge of separating her personal and professional relationships. Peabody also talked about the loneliness of entrepreneurship, how a two-month work break to address stress and anxiety yielded a surprising reaction by some colleagues and why she believes that the "best friend you can always rely on should be no one but yourself." Brands in this episode: Bev

When Target embraces emerging categories, we take notice. The hosts discussed the retailer's new curated endcaps of non-alcoholic cocktails and wine and what it means for the nascent set of zero-proof beverages. They also spoke about why Nosh is broadening its coverage (and tapped a new leader to helm the vertical) and how a fast-growing hydration brand and popular sparkling water company have each taken a bigger-is-better approach to their packaging, This episode also features an interview with Will Fabry, the master distiller for CraftCo, a Michigan-based portfolio company that owns several acclaimed spirit brands, including Jos. A. Magnus and Fox & Oden. Fabry spoke about CraftCo's distilling philosophy, how it operates at the intersection of production, consumer demand and pricing, and how he attempts to improve upon and become more proficient in his role. Show notes: 0:40: More Green Juice & THC. LinkedIn Loves Monica. A 'Perfect' Upgrade. Kids + Tuna… Hmmm. – The hosts shared their thoughts on healthy habits for 2024 and chatted about Nosh's expanded lens and the warm reception online for its new managing editor, Monica Watrous. They also spoke about Lemon Perfect's move to a larger bottle and Spindrift's similar shift, why they're not convinced that a tuna company's attempt to woo kids will work and a sports drink brand's new line of better-you-sodas. 28:24: Interview: Will Fabry, Master Distiller, CraftCo – A 20-plus year veteran of the culinary industry, Fabry joined CraftCo in 2018. In our conversation, he spoke about the impact of Michigan's climate in how the company's spirits are finished, how he and his team are consistently meeting the high expectations that consumers have come to expect from CraftCo brands, and how he managed Covid-driven supply chain challenges. Brands in this episode: Trader Joe's, Evolution Fresh, Pressed Juicery, Biena, The Good Crisp, Lesser Evil, Lemon Perfect, Spindrift, De Soi, Ghia, Kin Euphorics, Surely, Nooma, Coppercraft, Jos. A. Magnus, Fox & Oden

This special edition of the podcast features highlights from interviews with seven founders, creators and innovators who joined us on the show during the second half of 2023. Our guests include John Fieldly, the chairman and CEO of Celsius; Maya Kaimal, the founder and chief creative officer of Maya Kaimal Foods; Dan Aykroyd, the co-founder of Crystal Head Vodka; Allison Luvera and Lauren De Niro Pipher, the co-Founders of Juliet; Tom Colicchio, a partner with Colicchio Kitchen; and Chris Hunter, the co-founder and CEO of Koia. Show notes: 0:31: Interview: John Fieldly, Chairman and CEO, Celsius – Let's kick things off with John Fieldly, the chairman and CEO of fast-growing energy drink brand Celsius. In this clip, pulled from an episode published on September 19, John spoke about how financial discipline is embedded in company culture, why ambition is key to maintaining the brand's momentum and how he navigates disagreements with investors and shareholders. 9:57: Interview: Maya Kaimal, Founder, Maya Kaimal Foods – Next up we have Maya Kaimal, the founder and chief creative officer of Maya Kaimal Foods, a groundbreaking brand of Indian-inspired sauces, condiments and ready-to-eat dishes. In a clip pulled from an episode featured on November 28, Maya explained how the company operates and innovates at the intersection of data, trends and retailer needs, how she aligned with an investor that could support her vision, and what she's learned about hiring the right – and wrong – people. 20:36: Interview: Dan Aykroyd, Co-Founder, Crystal Head Vodka – Let's keep it going with actor, comedian and entrepreneur Dan Aykroyd, the co-founder of Crystal Head Vodka, an ultra-premium spirit brand identified by its distinctive skull-shaped bottle. In this clip, from our episode published on August 22, Dan spoke about what makes him an effective salesman and why he believes that his celebrity has a limited impact on the brand's past and future. 25:44: Interview: Allison Luvera and Lauren De Niro Pipher, Co-Founders, Juliet – Next we have Allison Luvera and Lauren De Niro Pipher, the co-founders of Juliet, a premium brand of multiserve wine encased in an innovative cylindrical container. In the following clip, pulled from an episode published on August 1, Allison and Lauren explained why developing a unique package was central to the planning process, and discussed their challenging, but ultimately correct, decision to change package designers. 31:29: Interview: Tom Colicchio, Partner, Colicchio Kitchen – We continue with renowned chef, restaurateur and "Top Chef" judge Tom Colicchio, who is also a partner with premium sauce and condiment brand Colicchio Kitchen. In this clip, pulled from an episode aired on July 18, Tom spoke about how he defines "good food" and why he's hesitant about adding an ethnic-themed line. 35:57: Interview: Chris Hunter, Co-Founder/CEO, Koia – Finally, we hear from Chris Hunter, the co-founder and CEO of plant-based beverage company Koia. In the following clip, pulled from an episode published on November 14, Chris spoke about the importance of setting goals in both his personal life and in business, the company's first month of profitability and why he warns entrepreneurs about short-term trends within the investment community. Brands in this episode: Celsius, Maya Kaimal Foods, Crystal Head Vodka, Juliet, Colicchio Kitchen, Koia

What can BevNET and NOSH's most-read news stories of 2023 inform us about the coming year? The hosts reflected on the sites' top viewed articles from the past 12 months – including White Claw's upcoming launch of a non-alcoholic line, the Erewhon NYC pop-up that never was and controversy over a kratom-infused shot brand – and what impact the news may have on trends, innovation and emerging categories in 2024. Show notes: 0:35: B-Ball Brad. Mainstreaming Ultra. Who's Gonna Drink That? Controversial Kratom. – Mike's quick break from his soccer-themed brunch inspired us to learn more about Brad's lifetime Celtics' fandom. The hosts spoke about a news story that is featured in two of NOSH's top 10 most read articles of 2023 before kicking the tires on White Claw 0%, who will be the likely consumers of the beverage and whether its arrival will be a boon to the emerging market for alcohol-alternative drinks. They also discussed the launch of a new entrepreneur-led venture fund, and the controversy surrounding the functional ingredient kratom and how a high-profile lawsuit is shaping its future. Brands in this episode: White Claw, Aura Bora, Liquid Death, Luna Bay, Per Se, Ghia, Melati, Bonbuz, De Soi, Calexo, Drippy, Magic Cactus, Vital Proteins, Koia, Skinny Pop, Birch Benders, Cooper Spirits, Sweet Leaf Tea, Perfect Snacks, Feel Free

Tony Burt has seen the light. But he's rarely swayed by it. Burt is the founder and CEO of East Imperial, a New Zealand-based brand of upscale mixers inspired by a 1903 recipe for tonic water and made using natural and sustainably sourced ingredients. The brand markets several varieties of tonic water along with a grapefruit soda, ginger beer, ginger ale, soda water, lemonade and kola. A globally distributed brand, East Imperial is specifically focused on the on-premise channel. Its products are featured at world renowned cocktail bars, restaurants and hotels that align with its premium positioning. The company is in the midst of major expansion in the U.S., and despite vast retail opportunities available in the market, Tony is adamant that East Imperial maintains its focus on high-end hospitality. While the allure, spotlight and potential windfall revenue associated with distribution at major retail and restaurant chains are compelling, Burt notes that at the heart of East Imperial's business strategy is a consistent and disciplined emphasis on the brand's core values. In this episode, Burt spoke about the origins of East Imperial and his journey from advertising executive to beverage entrepreneur. He also explained how the company holds the line on pricing and positioning, identifies ideal placement for its products and why it is agnostic about strategic partnerships. Show notes: 0:43: Interview: Tony Burt, Founder & CEO, East Imperial – In Sweden for the holiday season, Burt spoke with Taste Radio editor Ray Latif about his roots in the advertising business and how his experience informed him about trends, innovation and entrepreneurship, how he identified an opportunity in the super-premium tier of the mixer category and why East Imperial is primarily focus on the hospitality channel. He also explained why maintaining focus and discipline is a constant challenge, why rejecting some big distribution opportunities has helped the brand stay on track and how maintaining a consistent pricing strategy has helped the brand maintain its cachet. Brands in this episode: East Imperial

A $900 million M&A deal was a top talking point for the hosts, who also highlighted a $40 million private equity fund focused on investment in emerging brands and opined on both trendy concepts and those of cultural significance. This episode also features an interview with culinary expert and product developer Henry Hill, who is drawing on his experience as a Michelin-starred chef and beverage entrepreneur to help modern brands optimize flavor and texture. Show notes: 0:35: Doritos Divide Us. It Makes Sense. Kit Kat Is Number One? "Dry" Bottle Shops & Grimace. – The hosts chatted about a discontinued coffee soda brand before the Newton-based crew sampled the recently announced Empirical x Doritos Nacho Cheese spirit. Reviews were decidedly mixed. They also commented on Chobani's acquisition of La Colombe and the news that Austin-based Springdale Ventures closed on its second fund, while voicing skepticism about a poll on America's favorite holiday candy. Later, the team introduced a new segment in which they debated the runway and relevance of food and beverage-related concepts (such as non-alcoholic spirits, a well-known McDonald's character and cultivated meat) before chatting about new products in the office and sipping on a magnum bottle of zero-proof wine. 31:45: Interview: Henry Hill, Founder, Hill's Research Kitchen – Henry Hill is a chef and former beverage entrepreneur turned product developer for the food and beverage industry. The founder of Hill's Research Kitchen, Henry is tapping his experience – which ranges from working at world-renowned restaurants to commercializing a coffee soda– to help both emerging and established companies develop new products that can resonate with modern consumers. Our conversation, recorded at NOSH Live Winter 2023, takes a deep dive into his journey and how he is applying insights gained from years in the kitchen along with those on a bottling line to create unique sensorial experiences in new food and beverage products. Brands in this episode: Doritos, Empirical, Chobani, La Colombe, Better Booch, KOS, Mr. Beast's Feastables, BEATBOX, GOODLES, KitKat, Kinder, Rollin Greens, Kolonne Null, Wize Tea, Shonen Soda

Deux's first three years in business reads like a case study on how to build an emerging brand: cultivate a community of loyal and engaged consumers who advocate for and frequently buy your products, and leverage DTC success to land distribution at national retailers. Leading with the tagline "the snacks you love with the ingredients you deserve," Deux (pronounced DOUGH) markets refrigerated cookie dough, dessert spreads and donut holes, all of which are enhanced with functional nutrients and vitamins and contain no preservatives nor artificial flavors, colors or sweeteners. Founder Sabeena Ladha launched Deux in November 2020 with the aim of giving consumers "good for you" options in traditionally unhealthy food categories. Deux's positioning, striking package design and appeal among social media influencers helped the brand establish awareness and elicit trial among its target consumer base, that of millennial and Gen Z females. In 2021, the brand landed a spot on reality TV show "Shark Tank" and although Ladha didn't come away with a deal, Deux's appearance on national television bolstered its following and online sales. Deux has since picked up retail placement at over 1,200 stores, including Whole Foods, Sprouts, The Fresh Market and Target. While a majority of the brand's revenue comes from DTC business, Sabeena expects brick-and-mortar retail to become the primary driver of Deux sales in 2024. In this episode, Ladha spoke about how her prior work experience helped give the a better-for-you sweets brand a head start, why Deux promotes indulgence first and foremost, how the collaborative nature of its social media and influencer strategy has benefited trial, awareness and innovation, and how she navigates the challenge of managing three product lines. Show notes: 0:42: Interview: Sabeena Ladha, Founder & CEO, Deux – Ladha spoke with Taste Radio editor Ray Latif about Deux's recent collaboration with Jumbo Time Wines, why she feels like she has "an unfair advantage over other entrepreneurs," takeaways from her time working at Frito-Lay and how she identified white space for a better-for-you functional and refrigerated cookie dough. She also explained why being hyper focused on Deux's target consumers helps clarify business strategy, and shared specific details about its highly effective influencer strategy, including budgeting and contracts. Ladha also discussed her role in social media and consistent presence in posts and the complexity in giving each of Deux's product lines the time and resources they need to thrive. Brands in this episode: Deux, Jumbo Time Wines

PRIME is a phenomenon. In the two years since its launch, the hydration and energy drink brand has risen to become a major player in both beverage categories and is generating hundreds of millions of dollars in revenue. What makes it so special? The hosts unpacked PRIME's appeal and remarkable success. They also discussed a head-scratching-yet-spectacular collaboration between Doritos and a Copenhagen-based spirit company, highlighted key details to include in investor pitches and featured a handful of new products, including a delightful Girl Scout cookie-inspired snack. Show notes: 0:35: The New Vitaminwater. "Weird Booze" Tasting. Unsolicited Advice For The GSOA. Hey, Babe. Advent, Evolved. – The hosts pulled back the curtain on why BevNET chose Prime as its 2023 brand of the year and why John sees parallels between it and vitaminwater. They also wondered about the pairing of a sophisticated spirit brand and one often described as "junk food," praised NOSH's pitch slam finalists and sipped on a secret matcha-infused cream liqueur. The Newton team also snacked on chocolate mint-flavored mini waffle cones, while Jacqui showcased her favorite new advent calendar and set the stage for an on-location Taste Radio recording. Brands in this episode: PRIME, vitaminwater, Bodyarmor, Omsom, Fly By Jing, Empirical, Doritos, Four Loko, Koia, Chubby Snacks, Fishwife, Slim Jim, Tito's, Glenrothes, Tostitos, Lay's, Once Upon A Farm, Annie's, Lentiful, Zwita, Fair & Square, Lexington Bakes, Confusion Snacks, Maazah, Muddy Bites, Babe Kombucha, Evolved, Hoplark

They say that everyone loves a good comeback story. Rudi's is writing the first chapter of a new one. Founded in 1976, the Colorado-based brand markets organic and gluten free breads, including sourdough loaves, English muffins, wraps and buns, and has fostered a loyal consumer following at natural and conventional retailers including Whole Market and Kroger. In 2014, natural foods company Hain Celestial acquired Rudi's from private equity firm Charterhouse Equity Partners for $61.3 million. At the time, Rudi's generated nearly $85 million in annual retail sales, according to published reports. Unfortunately, brand sales and distribution regressed under new ownership. By May 2020, revenue was down to $35 million while ACV in the natural channel, which had been at 98%, plunged into the 30s. That month, Hain unloaded Rudi's to Mayfair Equity Partners, which incorporated the brand into its Promise Gluten Free bakery business. Over the next two years, Rudi's saw two CEOs arrive and depart, but in October 2022 Mayfair enlisted board member Jane Miller, who previously led the brand from 2008 to 2014, to helm the company. Rudi's also tapped experienced food and beverage executive Adam Hertel as chief sales officer. Their plan to breathe new life into Rudi's has evolved over the past year and came with the realization that sales and distribution couldn't return to 2014 levels without a significant shift in strategy and investment in innovation. In this episode, Miller and Hertel explained how they identified the most pressing issues at Rudi's and detailed its close working relationships with its retail partners to develop new products, including Texas toast and breakfast sandwiches. Show notes: 0:43: Interview: Jane Miller, CEO & Adam Hertel, Chief Sales Officer, Rudi's – Taste Radio editor Ray Latif spoke with Miller and Hertel at NOSH Live Winter 2023 about their respective paths to Rudi's, how they incorporated market research and consumer trends into the company's innovation strategy and how they factor timing and retailer resets into new product development and what gave them confidence to play in new categories. They also discussed how Gen Z and Alpha consumers fit into Rudi's business strategy and brand positioning as a whole, why "95 percent vs. 99 percent certainty" is a rule they abide by and whether they advocate for team members to have an entrepreneurial mindset or prefer for ideation and strategy to be generated by leadership. Brands in this episode: Rudi's Bakery, Jimmy Dean, Uncrustables

In the midst of our Winter 2023 events, the hosts highlighted the brands that triumphed in the NOSH Pitch Slam along with BevNET's Cocktail Showdown and New Beverage Showdown. They also spoke about the palpable energy and enthusiasm at the events and why a new generation of THC-infused beverages indicates a promising future for cannabis drinks. 0:35: What Day Is It? Connections Aplenty. A Sitar Under The Stars. — Ray and the team spoke about their first week in Marina Del Rey, the events' new venue and attendees' praise of plentiful networking opportunities and retailer meetings. They also discussed the quality of brands participating in the BevNET and NOSH competitions and how Calexo's victory in the New Beverage Showdown reflects strategic companies' evolving perspective on cannabis drinks. Brands in this episode: Lentiful, Confusion Snacks, Zwita, Lexington Bakes, Maazah, Calexo, Magic Cactus, Ponyboy Slings, Mission Craft Cocktails, Fresh Fizz, Good Spirits Cocktails, Fast Penny Spirits, DIO Cocktails, Tif's Spiked, Fresh Fizz Sodas, BTL SVC, Mason Dixie Foods

It's doubtful that Jimbo Someck would ever characterize himself as an influencer, but it's an apt description given his passionate and effective advocacy for organic and natural foods over the past five decades. Someck is the founder of organic-centric grocery chain Jimbo's, which operates four locations in the San Diego area. He opened his first store in 1984 and has long been a prominent figure in the development of the natural food industry. Jimbo's standards for selling high-quality and nutritious food have consistently won the chain plaudits and admirers. Meanwhile, its embrace of nascent and innovative concepts has earned it a reputation as a proving ground for disruptive food and beverage brands. In this episode, Someck chronicled the origins of his interest in organic food and the development of his grocery chain, how Jimbo's evaluates novel ideas and products and how he leverages his influence to promote values that he is passionate about, including regenerative agriculture. 0:43: Jimbo Someck, Founder, Jimbo's – Someck spoke with Taste Radio editor Ray Latif about Jimbo's overarching mission and "bill of rights," the evolution of the natural/organic food and beverage industry, how Jimbo's curates its selection amid growing demand for affordable and accessible organic food and his perspective on plant-based meat and alternatives to animal-based protein. Brands in this episode:

The hosts discussed a planned merger between upscale corner store retailers Foxtrot Market and Dom's Kitchen & Market, munched on international snack brands and recalled a time when BevNET briefly entered the bar business. 0:35: Review And We Shall Drape Thee. You Got Two Days. We Have The Munchies. – Ray reminded listeners of the value that comes with reviewing Taste Radio on Apple Podcasts, and the hosts collectively urged folks not to miss out on BevNET and Brewbound Live. They also reflected on Foxtrot/Dom's deal, heaped love on LOVO (and some shade on KitKat) and went to town on a fresh box from Munchpak, a subscription-based brand that delivers monthly boxes of international candy and snacks. Brands in this episode: Just Ice Tea, Lovo Chocolate, Kit Kat, Fanta, Keogh's, Pipers, Gra Nuts, Slush Puppies

In the two decades since launching her eponymous Indian-inspired food brand, Maya Kaimal has introduced zesty simmer sauces, spicy rice dishes and piquant condiments to millions of Americans. And while she achieved a level of scale and success that few thought possible, there were also challenging times, like when she faced the prospect of bankruptcy and selling her house. A former photo editor for Saveur magazine, Kaimal started Maya Kaimal Foods in 2003 behind the belief that Indian cuisine needed new context. Her vision was to make accessible and easy to use products for creating flavorful and healthy Indian food at home. In its early days, the brand scored wins at specialty retailers in metro New York and later at Whole Foods stores across the U.S. In subsequent years, Maya Kaimal Foods pivoted from refrigerated to shelf-stable formulations and built a robust innovation pipeline that helped the brand gain distribution at thousands of new retail locations nationwide, including Safeway, Albertsons, Costco and Target. Throughout the process, however, Kaimal noted that there were many unexpected challenges and missteps, including some that in retrospect could have been avoided. In this episode, Kaimal explained how focusing on placement in the perimeter of the store supported consumer education early into the brand's development; how the company operates and innovates at the intersection of data, trends and retailer needs; aligning with an investor that should support her vision; and what she's learned about hiring the right – and wrong – people. Show notes: 0:43: Interview: Maya Kaimal, Founder, Maya Kaimal Foods – Kaimal spoke with Taste Radio editor Ray Latif about how both Julia Child and her parents influenced her passion for cooking, how she cut her teeth in food by writing a cookbook and how getting laid off in 2002 launched her into entrepreneurship. She also explained how relationships with retail buyers gave her a foot in the door, why she was adamant that the brand's first products needed to be refrigerated (and how it benefited its merchandising strategy), and how she addressed questions about the scale and potential with investors. Maya also spoke about why innovation is "an ongoing conversation" and focused on "meeting people where they are," how she identified North Castle Partners as the right fit for a strategic partner and why entrepreneurs should look from within their community to fill leadership roles. Brands in this episode: Maya Kaimal

It's not often that a high-profile investment deal is announced just before a major holiday, but we got lucky this week. After discussing the news that Kim Kardashian's private equity firm SKYY Partners has invested in upscale condiment brand TRUFF, the hosts munched on a new brand of cookies launched by popular Twitch streamer Pokimane and dove into a growing pool of caffeine-free energy drinks. Show notes: 0:35: For Future Reference… Congrats, Nicks (& Kim). Skillet Sweet. Nog & Nitro. – On the cusp on Thanksgiving, the hosts chatted about Turkey Trots,PRs and John chugging gravy before turning to topics like Kim Kardashian's acquisition of "a significant minority stake" in TRUFF, how a gluten-free skillet cookie became a studio favorite and whether good egg nog is bad a couple days after the expiration date. They also spoke at length about a new brand of cookies (and somehow avoided the controversy surrounding it), praised a new Straightaway SKU and hailed Jacqui's attempts to minimize coffee consumption. Brands in this episode: TRUFF, Tofurky, Wholly Gluten Free, MOSH, Super Coffee, Simulate, Verb Energy, Myna, Mud\WTR, Straightaway Cocktails, Clover Sonoma

Trendy food and beverage categories often elicit a gold rush. The nascent market for ready-to-drink cocktails, in which new brands are launched seemingly every day, has sparked the latest one. Cy Cain, the co-founder and CEO of Portland, Oregon-based Straightaway Cocktails, praises growing interest and demand for bottled and canned cocktails, but he believes that "there will always be a flight to quality." Indeed, the brand's prioritization of premium ingredients and blending methods continues to pay off. Launched in 2018, Straightaway produces a range of RTD cocktails crafted to replicate bar quality libations. The company also markets ACCOMPANi, Straightaway's sister brand of liqueurs, amari and vermouth. The award-winning products are available in 48 states through its e-commerce platform, Whole Foods stores and select locations of regional chains New Seasons and Market of Choice. In this episode, Cain spoke about how years of preparation prior to launching Straightaway gave the brand a strong foundation on which to build, why passion and opportunity equally drive the business forward and how he assesses a broader opportunity to reach consumers in other beverage alcohol categories. Show notes: 0:43: Interview: Cy Cain, Co-Founder & CEO, Straightaway Cocktails - Taste Radio editor Ray Latif spoke with Cain about Straightaway's hometown of Portland, Oregon, how "honoring the craft" and collaboration is driving the city's CPG scene, and the brand's partnership with Alaska Airlines. Cain also discussed how his background in the coffee industry impacted and informed his decision to launch a cocktail company, Straightaway's roots as an underground brand, how early learnings influenced its development and why "balance is everything" is key to its formulation strategy. He also explained how an analysis of consumer behavior and growing demand for high-quality cocktails led to his belief that standardization of batched cocktails would be a viable, and potentially thriving, business. The conversation further touches on growth drivers for the RTD cocktail category and why he sees it challenging beer and wine in the coming years, why strategic companies entering the space is a good thing and the reason he describes Straightaway as both a "first-wave" and "third-wave" brand. Brands in this episode: Straightaway Cocktails, Starbucks, Salt & Straw, Stumptown Coffee, Steven Smith Teamaker, Jacobsen Salt, Tazo, Stash Tea

In this special presentation of our sister show, the Brewbound Podcast, Bernstein Autonomous analysts Nadine Sarwat and Trevor Stirling share what they know so far about Ozempic, Wegovy and other diet/diabetes drugs' effect on alcoholic beverage consumption.

We've all seen the cute, clever and occasionally terrifying images created using ChatGPT and other AI generators. But can CPG companies utilize these apps in a meaningful way? The hosts discussed potential ways that AI might help make certain processes more efficient. They also spoke about why a food brand's recent packaging revamp is excellent in every way and riffed on a spicy and sporty LTO. Show notes: 0:35: Street Fighter Showdown. 18 Brands, Two Winners. Colin Brings Us Fried Food. More THC. – Ray showed up in a suit and ready for battle in John's latest opus, Jacqui offered keen advice on how to leverage AI when working on a new label design and the hosts congratulated the participants in BevNET and NOSH's upcoming brand competitions. They also chatted about Dr. Pepper's new "Hot Take" variety and why spice is underutilized in beverages, munched on pickle chips and jalapeno poppers prepared by super colleague Colin (who briefly joined them on the mics) and discussed Feel Good Foods' packaging overhaul along with a few new products. Brands in this episode: Fair & Square, LEXINGTON BAKES, Maazah, Lentiful, Confusion Snacks, Zwita, Calexo, Nutcase Milk, Fang, Mixoloshe, adapt superwater, Joie Energy, Troov, Plant Press, MAGIC CACTUS, Sly, Erva Brew Co., Spade, Feel Good Foods, Harmless Harvest, Joia, Sipp, Hint, Eggo, Pop-Tart, Aura Bora, Tempo, Luv Yuzu Lite, Dr. Pepper, Yo Mama's Foods

It's rare for a single independent consumer brand to generate $100 million in annual revenue. Chris Hunter has built two of them. Hunter is the co-founder and CEO of plant-based beverage company Koia, a maker of refrigerated vegan protein shakes and smoothies that are sold nationwide at retailers including Whole Foods, 7-Eleven, Sprouts, Publix, Kroger and Safeway. Last month, Koia added another major retail partner: Starbucks. The brand's Vanilla Bean and Cacao Bean protein shakes are now available in the coffee chain's coveted cold cases. The addition of Starbucks adds approximately 9,000 stores to the brand's existing presence in more than 25,000 retail doors. Having crossed the $100 million threshold this year, Koia is on "a clear path to $200 million" in annual sales over the next two years, according to company president Mike Woolard. Hunter, who co-founded Koia in 2016 and also co-created and helmed controversial malternative brand Four Loko, is quick to praise his team for Koia's growth trajectory and highlighted its ability to navigate a rapidly evolving industry. In this episode, Hunter spoke about the importance of setting goals in both his personal life and in business, lessons from an aggressive retail strategy early into the brand's development, why self-manufacturing is key to profitability and the company's future, and how to optimize the roles of celebrity partners. Show notes: 0:43: Interview: Chris Hunter, Co-Founder/CEO, Koia – Hunter spoke with Taste Radio editor Ray Latif about why Koia's distribution at Starbucks is an example of perseverance paying off, how setting specific goals has benefited his personal life and why he was eager to expand distribution of Koia beyond the natural channel. He also spoke about the company's first month of profitability, why Koia shifted to a vertically integrated business model and how trends fit into its innovation strategy and the development of a new cereal-inspired line. Brands in this episode: Koia, Four Loko

How do you hold someone's interest after an initial interaction? What motivates them to stay connected with you and your company? Three weeks before BevNET's winter events kick off in Marina Del Rey, the hosts discussed ways that entrepreneurs can optimize meetings with investors and retailers and how to amplify their message to the industry at large. Show notes: 0:43: A Host And Three Judges. Agendas And Attendees. Cupcakes Of The Pizza Variety. Pickle Everything. – The hosts chatted about their respective roles in the four brand competitions at BevNET's winter events and highlighted the shows' agendas and attendee lists. They also munched on Pizza Cupcakes (yes, it's a thing) and spoke about how the brand has differentiated itself from traditional counterparts, why pickle-flavored LTOs are coming out of the woodwork and how Jacqui is doubling down on functional mushrooms. Brands in this episode: My Mochi, Heinz, JP Licks, Grillo's, South 40 Snack Co., Spritz Society, KIND Snacks, Sip Herbals, Rasa, Mud/Wtr, Om Mushroom, Four Sigmatic

Mari Llewellyn's personal wellness journey, highlighted by a remarkable 90-pound weight loss, brought her online fame and sparked the creation of her wellness brand, Bloom Nutrition. But it's Bloom's consumers who have been fanning its flames in recent years, evangelizing about the products' impact on their own journeys to better health and wellbeing. Founded in 2019, Bloom debuted as a direct-to-consumer brand of pre-workout powders and has since evolved into an omnichannel supplement company, anchored by its popular Greens & Superfoods products. The brand is bolstered by a thriving social media presence: Mari routinely touts products to her 1.5 million Instagram followers, while Bloom itself has 427,000 followers on the platform and over 660,000 on TikTok. Bloom had been solely focused on e-commerce until October 2022 when the brand landed its first retail partnership by entering over 600 Target locations. Just four months later, Walmart added its products to nearly 1,800 of its stores. After a year on shelf, Bloom is one of the highest turning brands in its category at Target according to co-founder Greg LaVecchia, who credited Bloom's social media prowess for driving sales and velocity. In this episode, Llewellyn and LaVecchia spoke about the company's roots and how its marketing strategy has gradually shifted away from an emphasis on her personal story to one of "letting the creators create." They also discussed how they measure the return on its investment in social media, why hiring young talent has been key to success on TikTok and how they've supported Bloom's relationships with Target and Walmart. Show notes: 0:43: Interview: Mari Llewellyn and Greg LaVecchia, Co-Founders, Bloom Nutrition – Llewellyn and LaVecchia spoke about their "Pursuit of Wellness" podcast, the differences between their respective offices and coffee consumption before Llewellyn discussed how a dramatic shift in health habits led to her becoming an influential figure in the wellness community. They also explained how they developed a popular brand of resistance bands and takeaways from its success, where they saw an opportunity to innovate in the supplement category, the reason that Bloom aligns with thousands of influencers and why it trusts its social team to make the right decisions for the brand. Later, they explained why Gen Z and Gen Alpha – and not experienced marketing leaders – are best equipped to lead social media strategy, how LaVecchia convinced Target to take on Bloom and why it thrived early on despite bottom-shelf placement, and how in-person events have been effective for driving awareness and trial. Brands in this episode: Bloom Nutrition

Why is a century-old apple orchard and cider company betting big on the future of cannabis? Eddie Brennan, the fifth-generation owner of New York-based Beak & Skiff, discussed its foray and continued investment into the cultivation of cannabis and production of THC-infused drinks. The company built and operates a 20,000 sq. ft manufacturing and co-packing facility dedicated to the cannabis beverages, one that Brennan described as the largest on the East Coast. Also in this episode: the hosts' take on Ocean Spray's new line of zero-sugar juice (and why an asterisk is involved) and what Travis Kelce, Michael Bublé and Matthew McConaughey now have in common. Show notes: 0:35: Wrong Pipe. White Out Is Not Nail Polish. Secret Spray. That Was Swift. We Don't Need No Pants. – Ray kicked off the show by explaining how he choked on his ride to the office, the hosts collectively agreed that "White Out" had its day and is not to be sniffed, and expressed skepticism about Ocean Spray's new products and how consumers may perceive them. They also riffed on Travis Kelce's new brand of refrigerated entrees, which of three new celebrity-backed beverage alcohol brands has the best shot of being successful, a "pointless" ginger ale and why Jacqui's instant review of a particular drink brand is not to be missed. 30:12: Interview: Eddie Brennan, CEO, Beak & Skiff – Brennan spoke about taking the reins of his family's business, the reason for entering the cannabis space and how Beak & Skiff's customers reacted to the move and what he views as the trajectory for cannabis beverages. He also discussed the company's education strategy, inducing trial via a new 1 mg THC variety and the challenges of marketing cannabis on social media. Brands in this episode: Beak & Skiff, 1911 Established, Ayrloom, Essentia, Fly By Jing, Ocean Spray, Travis Kelce's Kitchen, TB12, Unreal Candy, Tequila Pantalones, Casamigos, Fraser & Thompson, Vosa Spirits, Pointless Ginger Ale, Lifted Supreme, Bobo's, Uncrustables, Rudi's, Chubby Snacks, Better Than Booze, Superfrau, Spare Tonic

The adage "luck is what happens when preparation meets opportunity" is often quoted by successful entrepreneurs. And it would stand to reason that the more opportunities you have, the luckier you'll be. But how do you best position yourself to create more moments, chances and meetings that might change the trajectory of your business? Austin Cocktails co-founders Kelly Gasink and Jill Burns, who founded the brand in 2012 and helped usher in a new era for premium RTD cocktails, say that the answer is two-fold: be okay with being uncomfortable and strive to "expand your luck surface area." Doing so helped them land deals with Madison Square Garden and Virgin America airlines. It also led to an unexpected and pivotal meeting with the CEO of Constellation Brands. Introduced in 2016, Austin Cocktails markets full-strength canned cocktails made with premium spirits and natural ingredients. The products are distributed across the United States at a variety of retailers, including Whole Foods, BevMo, Target and Total Wine. In this episode, Gasink and Burns explained how they identified the opportunity for a premium tier of RTD cocktails, why they didn't emphasize a specific target demographic, how an unorthodox but highly effective sampling strategy unlocked new retail and distribution opportunities, and how they assessed the timing for a sale of Austin Cocktails to Constellation Brands. Show notes: 0:43: Interview: Kelly Gasink & Jill Burns, Co-Founders, Austin Cocktails – Gasink and Burns riffed about eccentric weather patterns in Texas and Austin as a hub for entrepreneurship before discussing the impact of Skinnygirl on the development of the modern RTD cocktail category and how they initial spoke to retailers about the need for premium options in the space. They also spoke about the challenges in getting the products made, why "everything good happened" at sampling events and why maintaining the brand's core tenets amid growing competition paid off. Later, they explained how their personal and professional networks were instrumental in the brand's development and why basing innovation solely on data may not be the best strategy. Brands in this episode: Austin Cocktails, Skinnygirl Cocktails

In this special presentation of our sister show, the NOSH Podcast, Sunrise Strategic Partners' Peter Burns and Coefficient Capital's Franklin Isacson explain why the investor-brand relationship should be treated like a marriage.

Why are some investors writing checks while others are content to stay on the sidelines? The hosts discussed a new survey that examines the dynamics of contemporary deal flow. They also spoke about opportunities for entrepreneurs to spotlight their brands at BevNET's Winter 2023 events and highlighted two food brands that developed new snacks in collaboration with beverage companies. Show notes: 0:35: Oh, Hi, Whole Foods. Ask And Interview. Ube & Scotch. Tia Traction. Donuts And Coffee. – The episode kicked off with the news that representatives from Whole Foods will be participating in "Retailer One-on-One" sessions at NOSH Live, how attendees can take part in a live version of our Elevator Talk series and join us for a conversation in the Taste Radio Studio at BevNET Live. John whipped up some purple cocktails before the hosts congratulated Tia Lupita founder Hector Saldivar, whose company just raised $2.6 million, and chatted about what's eliciting interest (and causing concern) among food and beverage investors. Later, they munched on hibiscus-flavored popcorn, coffee-infused mini-donuts, chocolate truffles and better-for-you protein bars. Brands in this episode: Tia Lupita, The Glenlivet, Ruby, BjornQorn, Deux, Chamberlain Coffee, Evolved Chocolate, Yaza, Genius Juice, Resist

If you take the brand out of the farmer's market, do you have to take the farmer's market out of the brand? Not if you're Michele's Granola, a brand whose rustic package design and proprietary recipe have remained the same since inception. It's a big reason why Michele's has become one of the top-selling brands in its category. Launched in 2006 by founder Michele Tsucalas, Michele's Granola markets small batch granola made from natural, organic and non-GMO ingredients. The company's Maryland manufacturing facility produces over 35,000 pounds of granola and muesli weekly. Michele's also sells a two-SKU line of granola butter made from oats and nuts. The products are sold nationally at over 3,800 retailers, including Whole Foods and Wegmans, where Michele's is the top-selling granola brand at each chain, as well as Ralph's, Kroger and Sprouts. According to a profile in "Baltimore" magazine," the company is expected to generate $15 million in revenue this year. In this episode, Tsucalas and company CEO Oliver Buccicone spoke about how focusing on quality and "premium simplicity" has enabled the brand to scale while maintaining its original, rustic package design and positioning. They also discussed the brand's patient path to distribution in conventional grocery, how they've pushed back on retailer demands for promotional pricing and why examining every cost is key to being cash-flow positive and profitable. 0:35: Michele Tsucalas, Founder & Oliver Buccicone, CEO, Michele's Granola – Taste Radio editor Ray Latif spoke with Tsucalas and Buccicone, with the founder sharing a bit of background about the brand's hometown of Lutherville-Timonium, Maryland before she explained why its packaging has remained consistent in the nearly 18 years since its launch. Buccicone spoke about why he joined the company and took on the role of CEO in 2020, why the company's focus on high-quality and easily understood ingredients resonates with consumers, and how it responded when conventional retail chains began knocking on its door. Later, they discussed why a constant examination of expenses gives a clearer picture of profit and loss, how they evaluate opportunities to innovate and the value of self manufacturing in being able to remain independent and attractive to Investors. Brands in this episode: Michele's Granola

What defines compelling innovation? Novel ingredients? Esoteric flavors? Unusual packaging? The hosts discussed how strategic and entrepreneurial companies are attempting to innovate in food and beverage and what's moving the needle for consumers. They also riffed on two new celebrity coffee brands, one launched by a "Yellowstone'' star and the other known for her status as a "teen mom." 0:35: Late Night Radio. Coke's Latest Cocktail. Mushroom Coffee & Cognitive Shots. Ray's Famous Celebrity Rankings. – Ray kicked off the show by getting an NKOTB classic stuck in Mike's head before the hosts spoke about The Coca-Cola's Co's continued foray into beverage alcohol and a spicy line extension, whether a Jenelle Evans' new functional coffee brand will resonate with her fans and "B+ list celebrity" Cole Hauser's cowboy java. Jacqui praised a brand of plant-based sushi and a tree-bark infused drink line, Ray sipped on a brain-boosting smoothie shot and shared hummus, crackers and iced latte powders with John and Mike, the latter of whom didn't bring any coconut yogurt for the group. Brands in this episode: Sprite, Absolut Vodka, Coca-Cola, Jack Daniels, Simply, Topo Chico, Fresca, Free Rein Coffee, Time Of The Day, Juvenescence, Little Sesame, Konscious, You Need This, Twrl Milk Tea, Fly By Jing, Mabi, St. Agrestis, Maxwell House, The Coconut Cult

In this special presentation of our sister show, BevNET & NOSH's Community Call, Fly By Jing founder Jing Gao discussed how she leveraged DTC sales to secure retail opportunities, building and scaling a first to market product, and the education and marketing required to drive trial.

When they produced their first batch of non-alcoholic beer in 2017, Athletic Brewing Co. co-founders Bill Shufelt and John Walker knew they were on to something special. They may not have realized, however, they were brewing a revolution. Founded in 2017, Athletic Brewing has emerged as one of the fastest growing beverage companies in the U.S. and is leading the charge for a burgeoning cohort of zero-proof alcohol alternatives. According to industry trade group The Brewers Association, Athletic is the 13th largest craft brewer in America and the leading producer of non-alcoholic craft beer. Its products are distributed in all 50 states and available at over 50,000 retail stores nationwide, including Walmart, Costco, Publix, Target and CVS. Amid surging demand – Nielsen data from March showed annual dollar sales of the brand up 94% – Athletic has invested heavily in production. The company operates brewing facilities in Connecticut and San Diego, built in part from the $173.5 million in outside capital the company has raised, including a $50 million investment from Keurig Dr Pepper in November 2022. In this episode, Shufelt and Walker spoke about Athletic's role in the evolution of alcohol-alternative beverages and its influence on how consumers perceive them, why it's in the company's interest to support competitors and how it does so, how they evaluate new retail and distribution opportunities and where resources are best utilized, and how they stay grounded amid continued growth and industry hype. Show notes: 0:43: Interview: Bill Shufelt & John Walker, Co-Founders, Athletic Brewing – Taste Radio editor Ray Latif met with Shufelt and Walker at Athletic Brewing's facility in Milford, Connecticut, where they discussed the brand's outsized growth over the past two years, why they feel a responsibility to support competing brands in the nonalcoholic beer category, and how has how they have maintained the quality of their products amid exponential growth. They also spoke about why they prefer in-house staffing to outsourced help, how they consider entering new retail channels, including convenience stores, and why they are guided by Athletic's long-term vision amid speculation about a potential exit. Brands in this episode: Athletic Brewing Company, Heineken

From allulose-sweetened gummies and "junkless" granola bars to zero-sugar sodas and "WonderWater," the hosts discussed how better-for-you brands are attempting to meet consumer demand for great taste and nutrition in snacks and beverages. 0:35: Thanks For Meeting! John Doesn't Do Shots. Impactful News. Mike Conflates. Japanese Delights. – Ray praised the work of BevNET's all-around star Amanda before the hosts chatted about the fear of (of lack thereof) Friday, the 13th, highlighted brands and founders featured at the recently held Newton meetup and pounded pickle juice shots (except for John). They also discussed the news that serial entrepreneur Mike Repole has invested in Junkless Foods, whether Bai is on the right track with a new tagline and why Mike is getting Austin Powers and Dr. Evil confused. Later, they sipped and munched on products marketed by several early-stage brands and ruffled through a box of Japanese snacks from Tokyo Treat. Brands in this episode: Biena, Alc-A-Chino, Al's Beer, Stormalong Cider, Spade Soda, Dr Pepper, Pickle Juice Shot, Behave Candy, Junkless Foods, Vitaminwater, BodyArmor, Pirate's Booty, Bai, RIND Snacks, Combos, Rivalz Snacks, Doritos, Goldfish, Ellio's Pizza, Celeste Pizza, Mason Dixie Foods, Krispy Kreme, Fast Penny Spirits, KitKat

It's been nearly 10 years since Bronya Shillo launched Fishers Island Lemonade, and even after selling her company to one of the largest beverage alcohol companies in the world, she's still on the grind and promoting her brand one customer at a time. She wouldn't want it any other way. Fishers Island Lemonade markets premium canned cocktails made with a base of barrel-aged whiskey, vodka, lemon and honey. Lauded for its unique taste profile and commitment to high quality ingredients, the brand comes in several flavor varieties and is sold nationally at a suggested retail price of $15.99 for a four-pack of 12 oz. cans. In May, Spirit of Gallo, the spirits arm of E. & J. Gallo Winery, announced that it would acquire Fishers Island Lemonade for an undisclosed fee. In a press release, the company noted that the purchase partly reflected consumers "trading up to spirits-based cocktails and demanding more full-flavored, higher ABV products." Shillo remains on the Fishers Island board and serves as the brand's official spokesperson. In this episode, Shillo discussed the brand's origins, why quality of ingredients matters when meeting with retail buyers, how, after a variety of challenges, she aligned with the right manufacturing partners, why the adage "inch wide, mile deep" guided the brand's distribution strategy for years and how she built and maintained a relationship with E. & J. Gallo leadership. Show notes: 0:43: Interview: Bronya Shillo, Founder, Fishers Island Lemonade – Taste Radio editor Ray Latif spoke with Shillo about her participation in BevNET's inaugural Cocktail Showdown competition, how her family's business factored into the development of Fishers Island Lemonade and the complex path to formulating, packaging, and eventually selling, a canned cocktail. She also explained why she eschewed using a malt base and lower quality ingredients, her thoughtful pricing strategy, how she developed strong relationships with distributors and why it was years before she hired her first employee. Later, she discussed how growing interest in RTD cocktails spurred an upcoming evolution in the brand's label design and why she was adamant about staying involved in the company post-acquisition despite constant travel demands. Brands in this episode: Fishers Island Lemonade

Can you pair tinned fish and beer… in the same can? Kids' cereal flavors in protein drinks – does it work? Is chili crunch and ranch dressing the perfect duo? And, why are we losing it over a "Dragnum"? The hosts discussed how brands are attempting to grab our attention and generate sales via innovation, package design and unexpected collaborations. Show notes: 0:35: Vibin' At The WCB. It's Award Season. Uber Ray Silent Mode. A Must For Office Holiday Parties? – The team reflected on BevNET's fun and engaging meetup at our San Diego office and highlighted conversations with several entrepreneurs at the event, and also noted nomination deadlines for Best of 2023 BevNET and NOSH awards. Ray explained why he doesn't love conversing with rideshare drivers (and was roasted for it) before revealing a magnum of a certain spicy spirit, John introduced a couple of unique beers and new plant-based beverages, and Mike and Jacqui riffed on Indian-inspired lemonades and a brand of noodles with a highly functional, if esoteric, ingredient. Brands in this episode: !MPROV Booze-Free Cocktails, Sol-ti, Recoup Beverage, Togronis, Spade, Koia, Mooski, Hidden Valley, This Little Goat, Truff, Ondori, Olipop, Fishwife, Talea, Tulua, MatchaKo, MALK, GreeNoodle, Bollygood

When we last spoke with Aura Bora co-founder and CEO Paul Voge in May 2022 his botanical-centric sparkling water brand was still a few months away from announcing a $10 million Series A funding round. At the time, Aura Bora was less than three years old. Investing in a young company that is competing within the crowded sparkling water category may sound risky to some. However, it was clear to Aura Bora's backers that the brand had an uncommon ability to not only connect with new consumers, but develop them into evangelists who would sing its praises. In this episode, Voge spoke about how Aura Bora has cultivated a loyal community by focusing on flavor, the brand's recent collaboration with cult olive oil brand Graza, why Aura Bora discontinued its viral "Secret Menu," how DTC success translates to brick-and-mortar sales and why his personal phone number is on every can. Show notes: 0:43: Interview: Paul Voge, Co-Founder & CEO, Aura Bora – Voge spoke with Taste Radio editor Ray Latif at Expo East 2023 where they chatted about Aura Bora's new and limited-time Olive Oil Martini, why he believes that "the best marketing is sales and vice versa" and how retail buyers evaluate the brand's online sales. He also explains why profitability is always on his mind, whether water is the appropriate descriptor for Aura Bora products, how the company attempts to deliver consistent customer service across all forms of communication and why friendship is key to the company's relationship with Siddhi Capital. Brands in this episode: Aura Bora, Graza, Velveeta, Hidden Valley, Van Leewnen's, TOST, Samuel Adams, Dogfish Head, Waterloo, Polar Beverages, LaCroix, San Pellegrino, Justin's, Jeni's, Kettle Chips, Mid-Day Squares

The hosts discussed TikTok's announcement that it will make its Shop feature available to all of its 150 million U.S. users and ways that it may benefit CPG brands, and also spoke about the challenge of marketing kids' brands and why some excel while most fade away. They also riffed on several notable products, including beauty-centric beverages, snackable chocolate and Indian-inspired dips. Show notes: 0:34: Shaving Tools And Sham-Wows? The Algorithm Is Off. Eat The Tea. It's Boston Round, Ray. — On location at BevNET's San Diego office, the hosts chatted why some social media platforms are great at retargeting but may not understand their users as well as they should. They also discussed Eat The Change's decision to discontinue its mushroom jerky line and why Annie's has been one of the few entrepreneurial brands that has found success marketing kids' products. They wrap up by sipping on better-for-you sodas and functional libations and evaluating a legacy chocolate brand's new brand extension. Brands in this episode: AriZona Beverages, Snake River Farms, Eat The Change, Just Ice Tea, Halfday Tea, Honest Kids, Annie's, Once Upon A Farm, Uncrustables, Saint James Iced Tea, Fresh Fizz, Suja, Pick Me Up Potions, Aaji's, Niramaya, Tabu Chocolate, Scharffen Berger, Lea & Perrins

By any measure, consumers are drinking less alcohol. While their reasons for abstaining vary, the occasions in which they consume beer, wine and spirits have remained consistent. The circumstances have created an opportunity for alcohol alternative brands like TÖST to innovate and find relevance among mainstream consumers. Launched in 2018, TÖST markets sparkling non-alcoholic beverages made with white tea, white cranberry concentrate, ginger extract and other natural flavors. The products, which are available in two varieties, original and rosé, come in 750 mL individual bottles and 4-packs of 250 mL bottles . Distinguished by its sleek and minimalist label, the brand has won over consumers seeking a sophisticated alternative for occasions when they might typically drink alcohol. Distributed in 40 states, TÖST is carried by major retailers in a variety of channels, including Whole Foods, BevMo and CVS. Earlier this year, the venture capital arm of beverage alcohol conglomerate Constellation Brands acquired a minority stake in TÖST, praising its "delicious liquid that feels celebratory… and also versatile and approachable for everyday enjoyment." In this episode, TÖST CEO Brooks Addington spoke about how the brand has carved out a positioning that has resonated with all types of consumers and how its thoughtful communication strategy has given it a leg up over competing products. Show notes: 0:43: Interview: Brooks Addington, CEO, TÖST – Addington spoke with Taste Radio editor Ray Latif at Natural Products Expo East 2023 where they chatted about the final edition of the event, his passion for architecture and how his background in financial services and worldly experience prepared him for his current role. He also spoke about the rise in abstinence among younger consumers, the origins of TÖST and how the liquid and package were designed to meet the expectations of a sophisticated drinking experience, and why it's critical for the brand to have an affordable price point. Later, Addington discussed TÖST's retail and merchandising strategies, why having few competitors is "a double-edged sword," the company's strategic partnership with Constellation Brands and why it's important to be frugal with marketing dollars. Brands in this episode: TÖST

It was fun while it lasted... The hosts shared highlights from the final edition of Natural Products Expo East, including new brands, standout collaborations and innovative line extensions. Show notes: 0:35: Cinderella Song… Or Is It? Fork & Spork. Mixed Bag O' Sweeteners. Mike Didn't Dunk. – The hosts discussed the community's reaction to the sunsetting of Expo East and what might mean for other trade shows, offered dining recommendations for Philly and reviewed a rare collaboration between a food and beverage brand. They also riffed on low-sugar gummies and chocolates and the challenge in marketing products made with non-nutritive sweeteners, pickle-flavored foods and upstart brands marketing better-for-you trail mix, pecan milk, kid-centric nutrition bars and "modern Middle Eastern" hummus and pita bread. Brands in this episode: Aura Bora, Graza, ChocXo, Chutni Punch, Blobs, Root Foods, Treehouse Naturals, Better Sour, Patience Fruit & Co., Bollygood, Recoup Beverages, PLINK!, Daily Crunch, Dalsi, Happy Wolf, Absurd Snacks, MALK, This PKN, Baba's, Ziba Foods, Maazah, Ya Oaxaca!