Taste Radio

After 15 years at the helm of one of the most admired better-for-you brands in the food industry, Elizabeth Stein is happy to share. The founder and CEO of Purely Elizabeth, which markets natural and organic granola, cereal and oatmeal, Elizabeth has long been at the forefront of incorporating ancient grains, such as chia seeds, quinoa and amaranth, into products that are designed for mainstream consumers. Since launching in 2009, Purely Elizabeth has gradually expanded beyond its roots in the natural channel and into conventional and mass retailers, including Publix, Target and Walmart. Consumer demand and consistent retail growth has attracted investors. In 2022, Purely Elizabeth announced the close of a $50 million Series B funding round, one that has fueled investment in marketing and product innovation. In this episode, Elizabeth joined us for an expansive conversation in which she shared lessons learned during her journey as food entrepreneur, including how she positioned Purely Elizabeth to stand out in a crowded category, what it means to create something that retail buyers perceive as unique and incremental to a category, her two most important considerations when raising capital, and the impact of hiring the "right" people. Show notes: 0:35: Elizabeth Stein, Founder/CEO, Purely Elizabeth – From the show floor at Expo West 2024, Elizabeth speaks about the impact of a well-crafted booth, why she never built her company to sell it and how ingredients, first and foremost, have helped differentiate Purely Elizabeth from other brands. She also discusses how package design that resembles a clean beauty product gives the products greater visibility on shelf, takeaways from launching brand and line extensions, how the company's cookie granola was the first "proper process" for new product development and tips for cost-effective innovation planning. Elizabeth also shared lessons learned about raising capital and why she waited as long as she could before accepting outside investment, how to trust that investors will not replace you as leader/CEO of your company and the importance of reminding yourself about what makes you happy. Brands in this episode: Purely Elizabeth

Momofuku built its reputation as a company that was always willing to stir the pot. It may, however, regret stirring this one. David Chang's restaurant and consumer brand empire is under fire for sending cease-and-desist letters to brands using its trademarked term "chili crunch," a move that has elicited rage among some in the food industry who feel that Momofuku is unfairly targeting small, women-owned and minority-led businesses. The hosts leap into the fray with their own takes on this hot and developing story. They also riff on Japanese TikTok, ASMR videos of people eating, a new spirit brand that, according to the founder, may make your brain "bounce that ass," and a bevy of new food and drinks, including a non-alcoholic negroni and a brand that has "pretzelized" your favorite snacks. Show notes: 0:35: Soccer Talk Eclipses NCAA History. Everyone Seems Agitated, Except VIPs. Jacqui's Finger Wink. – Four hours before his beloved Arsenal is set to take the field, Mike is glistening and hydrating. John and Jacqui wonder who in the audience follows European soccer, and the hosts share their respective opinions on Momofuku's recent legal moves and why they may cause more problems than solutions for the company. Ray highlights the benefits of becoming a Taste Radio VIP, John shares shots of peanut butter-flavored tequila (but not his negroni) although Mike passes on one in lieu of a non-alcoholic cider. The hosts also munch on mochi, praise a modern version of Dunkaroos and entrepreneur Jason Cohen's latest opus, and wonder why Jacqui uses an appendage to move her eyelid. Brands in this episode: Local Weather, Chica Chida, Lapo's, Momofuku, Wynk, This Little Goat, Homiyah, Heinz, Hidden Valley, Fly By Jing, MiLA, Soke, Soula, Original Sin Cider, Pretzelized Snacks, Kokada, Philosopher Foods, Mochi Love, Skrewball Whiskey

What role can bars and mixologists play in protecting Earth's fragile environment? It's a question that Juan Torres Master Distillers, the maker of Torres Brandy, has attempted to answer via an innovative competition. A highly regarded spirits brand based in the Penedès region of Spain, Torres Brandy is the creator of Zero Challenge, an annual international competition whose aim is to promote, identify and reward environmentally friendly solutions in the management of bars and crafting of cocktails. The 2024 Zero Challenge finals were held last month in Barcelona and featured 10 bartenders based in countries from around the world, including Finland, Estonia, Spain, Mexico, Italy, Canada, the United States and the United Arab Emirates. Each presented a project intended to improve sustainability and reduce environmental impact within their bars and included solutions often specific to the impact that climate change is having in their respective regions. They were also challenged to develop a cocktail using Torres Brandy, one that reflected their commitment to a sustainable future. The event spanned the course of three days and included educational tours of the Torres Brandy solera and Familia Torres winery, the latter of which has for decades emphasized the importance of addressing climate change through the use of innovative growing methods and production processes. It culminated in the crowning of Beto del Toro of Mexico's Rufina Mezcalería as the winner of the Zero Challenge competition, a title that came with a grand prize of €30,000. This episode features interviews with four of the key participants in the competition, including Beto Del Toro along with Christian Visalli, the Global Spirits Director for Juan Torres Master Distillers; Loni Lewis, a finalist representing Okan, a restaurant in South Carolina; and Giacomo Giannotti, the owner of the World's 50 Best number one bar Paradiso, and the winner of the inaugural edition of Zero Challenge. Show notes: 2:56: Interview: Christian Visalli, Global Spirits Director, Juan Torres Master Distillers – Surrounded by Familia Torres' vineyards, Christian speaks with Taste Radio editor Ray Latif about a traditional food prepared for the event's guests before explaining the origins, aim and importance of the Zero Challenge competition. He also shares details about the project that won the inaugural edition of the contest, the potential to provide funding for more than one person in future contests and how Familia Torres' ancestral grape varietals project, which was launched 45 years ago, is key to its sustainability goals and benefited the company's innovation and product strategy. 16:22: Interview: Loni Lewis, Bar Manager, Okan – Loni shares details about Okan, a West African and Caribbean-inspired restaurant based in Bluffton, South Carolina and how her concept for a "secret bar" and new food plantings, including moringa and okra, on the premises benefits its sustainability goals. She also explains her approach to preparing for the competition, presenting in a way that gets judges and audience members interested and excited about her idea and why she believes that "waste is a lack of imagination." 27:04: Interview: Giacomo Gianniotti, Owner, Paradiso – Giacomo and Ray chat about the latter's first visit to Paradiso and the bar's copper still themed speakeasy, why it has become a global destination and how he, an Italian, came to Barcelona by way of London. He also discusses the development of Paradiso's Zero Waste Lab, the project that won Torres Brandy's first Zero Challenge competition; how it has supported the bar's sustainability initiatives along with those of the local community; and his role in judging the cocktail component of the 2024 contest. 39:07: Interview: Beto del Toro, Owner, Rufina Mezcalería – An elated Beto explains why winning the competition is the "crown" for Rufina, which he opened nine years ago. He also shares details about his project, which transforms discarded glass bottles into a variety of useful items for the bar, including glasses and barware, which reduces the need for traditional recycling, and how he communicates the importance of sustainability to his patrons. Brands in this episode: Torres Brandy

What happens when a small, but influential, retailer unexpectedly closes all of its stores? What's the impact on suppliers? What does its closure say about the trends it embraced? The hosts share their thoughts on Boisson's surprising shutdown. They also test out an innovative countertop machine that produces on-demand plant-based milk and highlight a motley crew of RTD beverages (including a tomato-flavored tea and pistachio milk latte) as well as an upstart brand of samosa inspired by Caribbean flavors. Show notes: 0:35: Ray Burgundy. We Had An Inkling. Nu & Tasty. Pure Peruvian. Whiskey And Chicken. Churn, Baby. – The opening script is a bit off, but Ray makes an adjustment. The hosts reflect on their 2023 predictions about the future of dry bottle shops and discuss the news about Boisson "restructuring," before Mike whipped up oak milk lattes with the press of a button. They also chat about a secret ginger deal caught on video and what keytars have to do with a buzzy lifestyle trend and indulge in a few treats that John and Doorsa founder Kartik Das provided for the recording. Brands in this episode: Bonbuz, Melati, Numilk, Kenetik, Joopa, GNGR Labs, Agi's Caribbean, Bully Boy Distillers, Bahari Tea, Tache, Kace Tea, Doosra, Djablo, Crystal Jade, Droosh, Churn Butter, Narra

Marguerite Zabar Mariscal is rarely satisfied. It's not in her DNA, she says, nor that of the companies she helms: Momofuku, the admired restaurant group founded by David Chang, and Momofuku Goods, a brand of restaurant-quality pantry items inspired by modern Asian cuisine. Marguerite, who took the reins of Momofuku in 2019 and co-founded its consumer brand the same year, describes the companies' opposition to complacency as "a conscientious objection" that has fueled constant improvement. That mindset helped Momofuku Goods generate $50 million in revenue in 2023, a year in which the brand was available in less than 4,000 retail locations. Despite the remarkable growth of Momofuku Goods, Marguerite is loath to rest on her laurels. She is, however, willing to be patient and cautious – perhaps to a fault – when it comes to the brand's next stage of development. We spoke with Marguerite about her leadership and management of both Momofuku and Momofuku Goods in an interview recorded at Expo West 2024. Within our conversation, she explains why "out-caring the competition" has been a critical part of the companies' history and development, the reason that education about how to use its products is just as important as the food itself, how an intimate understanding of departmental operations has benefited her as a CEO, and why she's intent on building a company that "has optionality." Show notes: 0:35: Marguerite Zabar Mariscal, CEO, Momofuku – Marguerite talks with Taste Radio editor Ray Latif about her experience at Expo West, navigating the early days of the Covid-19 pandemic and why she sees a rising tide in new ethnic food brands as lifting the entire category. She also discusses how Momofuku Goods incorporates data into its business strategy, what keeps her motivated as CEO, why being "inherently pessimistic" helps guide retail strategy and how the company identified and aligned with investors who believe in its patient approach to growth. Marguerite also explains how the restaurant group and consumer brand support each other, how David Chang factors into consumer perception of Momofuku amid post-super chef culture and her mindset that work is never done. Brands in this episode: Momofuku Goods

In this special presentation of our sister show, CPG Week by BevNET and Nosh, host and Nosh managing editor Monica Watrous tests reporters Brad Avery and Lukas Southard to see if they can tell the difference between real CPG items and prank products that have shown up in marketing campaigns over the years and the group discusses how allulose is being talked about as "nature's GLP-1."

Five years ago, seemingly every food and beverage brand was incorporating CBD into its innovation strategy. Of course, that's no longer the case. What generated the hype, and what lessons can be drawn from CBD's rapid rise? The hosts discuss. They also sip and snack their way through an unusual mix of products, including hot dog water (!), crispy beef jerky, candy-flavored coffee and "lox in a box." Show notes: 0:35: Build A Birdhouse. No Habla Anything. Jacqui Got NIL. Leprechauns Are Bad. WTF 7-Eleven. – Mike is back from the Big Apple where he was overseeing preparations for BevNET Live Summer 2024, an event that will give attendees plenty of opportunities to meet one-on-one with retailers, including Whole Foods, and best-in-class service providers. We learn that Ray can't speak a lick of Spanish, Jacqui's bracket is busted and why communication about THC is a relative "brez." The hosts also dive a little too deep into hot dog water, get sauce-y on a couple new-ish products and wonder about eating smoked salmon on a plane. Brands in this episode: Vybes, Recess, Trip, Calexo, Magic Cactus, Brez, Squirt, Fresca, Sprite, Togronis, Crystal Head Vodka, Tip Top Cocktails, Post Meridiem, International Delight, Reese's, Dunkin' Donuts, Chameleon Cold-Brew, Carbone, Le Sauce, Booda Perfect Energy, Acme Smoked Fish, BearMaple, Yay's

It's not everyday that you get an opportunity to sit down with the CEO of one of the most influential companies in the world, so when given the chance to speak with Ryan Gellert, who has helmed pioneering outdoor apparel and gear company Patagonia since 2020, we jumped at it. We met Ryan at Natural Products Expo West 2024, where he was on hand to help promote and speak about Patagonia Provisions, a company division formed in 2012 that markets responsibly-sourced food and beverages, including a variety of tinned seafood along with kernza-based pasta and beer. Patagonia Provisions is led by general manager Paul Lightfoot, who is also the chair of the board of Regenerative Organic Alliance, a trade association that certifies food made with sustainably sourced ingredients. Ryan has often said that whether the company is selling sporting apparel or smoked mackerel, Patagonia is guided by its mission of being "in business to save our home planet." It's a bold declaration and one that carries significant responsibility and dedication to a cause that seems increasingly challenging. In this episode, Ryan speaks about his leadership of Patagonia, which began during one of the most tumultuous periods in modern U.S. history. He and Paul also explain how Provisions fits into the company's present and future, why an esoteric ingredient is at the foundation of its innovation strategy and how leaders of early-stage and emerging brands can actively incorporate sustainability and environmental responsibility into their business strategies. Show notes: 0:35: Ryan Gellert, CEO, Patagonia & Paul Lightfoot, GM, Patagonia Provisions – The leaders talk about their respective experiences at Expo West (Ryan is a newbie, Paul is a veteran), Ryan highlights the importance of community and purpose in how he operates as a CEO before Paul discusses the origins of Patagonia Provisions, its three brand pillars and extensive use of perennial grain kernza. They also speak about Patagonia's pricing strategy and how it factors into the company's efforts to affect change, how educating consumers about sustainability and planetary health is central to its business and how communicate that information on product labels and how entrepreneurs can benefit from working with regenerative organic farmers and having a deep understanding of their supply chains. Brands in this episode: Patagonia Provisions

Expo West 2024 remains top of mind for the hosts, who discuss how attendees' perception of innovation and their evaluation of new products has evolved in recent editions of the annual event. They also speak about how a confluence of global flavors and convenient, clean label foods and beverages is a positive sign for the industry as a whole. Show notes: 0:35: Cognitive Jamon. Expo Trollin'. Call Congress. MENA-Licious. Taco Bell Coffee? Paneer Pops. - On location in Barcelona, Ray chats about a notable cocktail competition and wonders if functional ham could be good for the city's denizens. John follows up on his Linkedin post about "meaningful innovation" at Expo West, Mike prompts Ray who prompts listeners to call their elected leaders about an often overlooked topic, and the hosts collectively praise the growing accessibility of high quality, culturally-inspired and occasion-based snacks and frozen meals. John can't stop eating a limited-edition line of chips and recalls when Mike accused a brand of using a famous logo on its cans without permission and Jacqui gives props to paneer. Brands in this episode: Torres Brandy, Homiah, Doosra, Afia, Jimmy Dean, Mason Dixie Foods, Red's All Natural, Rudi's, Deep Indian Kitchen, Aahana's, Yaza Labneh, Anne's Toum, Better Sour, Ziba Foods, Maazah, Crafty Counter, Fabalish, Sunnie, Kokada, Teddy Grahams, Bob Evans Farms, Graza, Torres Potato Chips, Uncle Matt's, Milo's, Beekeeper Coffee, Grounded, Sach Foods, Rind Snacks

When RIND Snacks debuted in 2018, founder and CEO Matt Weiss won plaudits for creating an innovative and eye-catching brand of upcycled fruit snacks. Six years later, the New York-based entrepreneur is being lauded for transforming RIND into a vertically integrated healthy snack platform. Industry acclaim is nice, but Matt will say that his primary focus is to create lasting value for his company, shareholders and consumers. Last month, RIND, which markets dried fruit snacks and fruit and nut mixes that are sold in retailers across the U.S., announced the acquisition of Small Batch Organics, a Vermont-based manufacturer of granola products. According to a press release about the deal, the combined companies will have a retail footprint that will include 12,000 locations and generate over $25 million in sales by the end of 2024. RIND's decision to acquire Small Batch Organics is rooted in Matt's mantra: "do something to drive ever-forward progress." It's a statement of intent to which he frequently returned during our interview at Natural Products Expo West 2024, held in Anaheim from March 12-16, 2024. As part of our conversation, Matt explains why he wanted to develop RIND as a platform snack brand from the outset; how he attempts to maximize the value of outside capital; how the company used alt-retail channels, foodservice, and travel stores to drive cash flow; and why investing early in brand ethos and a polished product has consistently paid dividends. Show notes: 0:35: Matt Weiss, Founder & CEO, RIND Snacks — Taste Radio editor Ray Latif admires Matt's hoodie game, the decision to acquire Small Batch Organics and why financial resources are focused on innovation, staffing and "operational excellence." He also explains with "Kill 'Em With Rindness" is key to the company's sales strategy, the value of bootstrapping before raising outside capital, his belief in "the one thing that never goes out of style in business," and how he discussed the plan to vertically integrate RIND with its investors. Brands in this episode: RIND Snacks, Small Batch Organics, Lesser Evil

And, breathe... having combed the cavernous halls of a gargantuan Natural Products Expo West 2024, the hosts had plenty to discuss. From innovative new products and fast-growing categories, to trendy ingredients and exhibitor enthusiasm, this episode provides their first recap of an incredible event. 0:35: We're By The Pool, But Never Touch The Water – The BevNET Airbnb is a fine, if imperfect, venue for the recording. The hosts resist close talkers and agree that Ray sounds like Sting (well, maybe that's just Ray's opinion). An emerging brand gives us the ultimate version of Dunkaroos, better-for you candy and soda (and a couple candy bar brands) are top of mind, but what the heck is Astragalus? A quick refresh, before feasting on plant–based and traditional forms of dumplings, bao and kimbobs. Alec's Ice Cream, Glonuts, Taika, Leisure Project, Brutal Snacks, Kokada, Doosra, Xinca Foods, Rooted Fare, Humble Potato Chips, Uncle Ray's, Ya Oaxaca!, Harken Sweets, Gigantic Candy, Snickers, Laffy Taffy, Starburst, Joyride, YumEarth, Elavi, Olipop, Poppi, Culture Pop, Nixie Sparkling Water, Humm Kombucha, Kor Shots, Pop Off Soda, Rockaway Soda, Moss, Jolly Moss, Better Booch, Pockets Chocolates, Blue Bottle, delOrigen, Hiyo, Prime Hydration, BodyArmor, Omni Foods, Sobo Foods, Ocean's Halo, Sozo, Mizo

The cultural relevance of reality TV stars is typically short-lived. Kyle Cooke, however, is playing the long game. Best known as a cast member on Bravo's popular television series "Summer House," Kyle is also the founder of Loverboy, a fast-growing brand of premium sparkling hard teas, spritzes and canned cocktails launched in 2018. Loverboy is prominently featured on "Summer House" as it has throughout the show's past five seasons during which Kyle has given viewers an inside look into the brand's development. "Summer House" has been a boon for building awareness and eliciting trial of Loverboy, but Kyle points out that the brand wouldn't have the traction it does without delivering on the better-for-you ingredients and flavor that consumers are increasingly seeking out from RTD alcoholic beverages. Consumer demand has generated plenty of retailer interest; the brand is currently available nationally at Kroger, Whole Foods and Total Wine & More. In this interview, Kyle speaks about how he has cultivated an authentic connection between Loverboy and its consumers, how ingredient quality generates new interest, the reason that merchandise has become a key profit center for the company, and why, despite having 470,000 followers on Instagram, he wants to "make a better effort" on social media. Show notes: 0:35: Kyle Cooke, Founder & CEO, Loverboy – Kyle and Taste Radio editor Ray Latif reminisce on their first meeting as contestant and host of BevNET's first Cocktail Showdown competition, why he prefers the title of "entrepreneur" more than "reality TV star," and how his dedication to being a television personality is directly related the development of Loverboy. He also explains how the company converts novelty interest into loyal consumers, what dictates brand aesthetic, why he's confident in Loverboy's ability to compete with the leading hard tea brand and how he assesses alignment between Loverboy consumers and viewers of "Summer House." Later, Kyle talks about how merchandise "cements Loverboy as a lifestyle brand" and why his celebrity sometimes works against him in pitch meetings. Brands in this episode: Loverboy, Twisted Tea, Mid-Day Squares, Nectar Hard Seltzer

A recent Forbes article sparks the hosts' passionate discussion about the role that food and beverage conglomerates should play in the health and wellness of American consumers, both now and in the future. They also opine on whether JuneShine's acquisition of Flying Embers is good for the hard kombucha category, chat about Expo West preparation and highlight a handful of new spicy, sweet and savory snacks and libations. Show notes: 0:35: Super Random. Unofficially Ready. A Majority Stake. What To Do About UPF. Karma, Cake. – Jacqui's thrifty sensibilities kick things off, before the hosts talk about NOSH's multi-part guide to Expo West and offer their two cents on a big 'booch deal and why it makes sense. Errol Schweizer's opinion piece about why now is the time to reinvent processed foods has Ray once again leaping onto his soap box, stirring the pot and pointing fingers, while John, Jacqui and Mike offer their own perspectives on the subject. Ray shares a new snack and dip with John, Mike gets everyone's tongue tingling, Jacqui has a perfect snack for Coachella and a new line of "petit" and easy bake cakes gets a big thumbs up. Brands in this episode: Oatly, Pacific Foods, Juneshine, Flying Embers, Crooked Owl, Saffron Road, Stouffer's, Hungry Man, Annie's, Simple Mills, Banza, Trix, Iggy's, Ithaca Hummus, Utz, Mike's Hot Honey, Tingly, Koko & Karma, Gateaux, C4

Former monk. Wellness influencer. Podcaster. Beverage entrepreneur. Jay Shetty, who is one of the most well-known and respected names in the field of self-improvement, is all of those things. But it's an emphasis on purpose – in everything he does – that best defines him. Jay is the author of two New York Times bestselling books, including "Think Like a Monk," and host of On Purpose, one of the most popular podcasts in the U.S. He's known as a life coach to the stars, praised by the likes of Gwenyth Paltrow, Matt Damon, Jennifer Lopez and Ben Affleck. He also has a vast following on social media, with over 15 million followers on Instagram and nearly 5 million subscribers on YouTube. In 2021, Jay and his wife Radhi Devlukia-Shetty, herself a popular fitness and plant-based foods influencer, launched Sama, a brand of tea sachets made with natural and adaptogenic ingredients. That concept evolved into Juni, a four-SKU line of ready-to-drink sparkling teas made with a "Super 5" blend of adaptogens and nootropics, including green tea, lion's mane, acerola cherry, reishi mushroom and ashwagandha. The beverages, which contain no sugar and five calories per 12 oz. can, recently landed chainwide distribution at Sprouts. In this episode, Jay speaks about how Juni fits into his purview for mental health and physical wellness, the criteria he uses to identify alignment with potential business partners, and how the intersection of human behavior and evolution of social media impacts consumer habits and their motivation to try new things. He also explains why three "F"'s are key to Juni's positioning and marketing strategy and what he means when he says that happiness is "overrated." Show notes: 0:35: Jay Shetty, Co-Founder, Juni – Shetty speaks with Taste Radio host and editor Ray Latif about his affinity for weekends and why boredom isn't a bad thing, before engaging in a rapid fire game of word association (hear his take on purpose, love, authenticity, leadership and entrepreneurship). Jay then discusses the origins of Juni and its ties to his childhood, the use of adaptogenic ingredients, his expectations vs. reality of starting a beverage business, how the brand is attempting to make "goodness" accessible, fun and versatile and why he urges entrepreneurs to "have real clarity on why you're doing what you're doing and what that is." He also talks about Juni's rebrand, why he believes in the adage "the obstacle is the way," how he incorporates Juni into his social media content and the effectiveness of different social platforms on building awareness and driving trial. Later, he explains why he's interested in listening to this interview in a few years, whether he perceives stress differently now that he is a beverage entrepreneur and why he "revels in uncertainty." Brands in this episode: Juni

Legacy brands are hard to replace. Consumers trust these products, often because flavor, texture and mouthfeel are known and reliable. And, yet, they've also shown an increasing willingness to swap familiar snacks and libations with those that are lower in calories or sugar and promoted as better-for-you. That dynamic is becoming even more significant among natural and organic brands that have developed products that taste remarkably similar to – and, in some cases, better than – the familiar items that have become refrigerator and pantry staples. In this episode, the hosts highlight several entrepreneurial brands that are winning over consumers and retail buyers with healthier ingredients and comparable taste to that of traditional counterparts. They also discuss Liquid Death's Death Dust, a new line of drink powders that (surprise, surprise!) have generated some controversy. Show notes: 0:35: John Isn't A Star Wars Guy. Blue Damn Raspberry. Stickers Of Approval. Expo Secrets Revealed. – John returns to the studio after a few days at the Magic Kingdom (yes, Disney does cocktails), Ray gives him a welcome home present and shocks the other hosts with his praise for candy of a certain flavor. Mike once again gets frustrated with perfection and explains why DNS praise will likely be in demand at Expo West, Ray and Jacqui tease a secret schedule at the event, the hosts collectively crunch on pita chips and pasta snacks and wonder if "Death to Plastic" is passé. Brands in this episode: Joyride Candy, Elavi, Fuel, Remedy Organics, Fruit Riot, Better Sour, Behave Candy, Smart Sweets, Pepperidge Farm, Revive Kombucha, Ruby, Zesty Z, Stacy's Pita Chips, Vintage Italia Penne Straws, S'noods, Liquid Death, Prime

An innovative brand of high-protein, low-carb and vegan ramen, immi defines disruption. Known for its neon-yellow branding and unconventional social marketing, immi launched in 2021 and has developed a loyal community of consumers who view it as a healthier option than traditional ramen. Available in six varieties, immi is currently sold in over 2,000 retail locations nationally, including Whole Foods, Sprouts, HEB, The Fresh Market and Wegmans. Immi has pulled in nearly $14 million in outside capital, including funding from R&B icon Usher and professional tennis star Naomi Osaka. It might be easy to view immi's rapid start and assume that its founders have done most things right. But as with many young brands, a lot of things went wrong before immi eventually found its footing. Patience, the founders' overarching vision to "create a nourished and happier world," and consistently reminding themselves that challenges may lay ahead have been keys to the company's current trajectory. In this episode, co-founder Kevin Lee spoke about how immi's emphasis on community building has paid off, how the brand recovered when its first batch of products were poorly received, why the company doesn't stress about a financial return on its investment in social media and why monthly strategy calls end with urgency about the unknown. Show notes: 0:35: Kevin Lee, Co-Founder, immi – Kevin spoke with Taste Radio editor Ray Latif about why immi has generated so much enthusiasm within the industry, why he urges founders to place equal focus on community-building and brand-building and how honest, open communication with its consumers and investors helped the company navigate an early misstep. He also discussed immi's fundraising strategy and why it's selective about choosing investment partners, the brand's unorthodox approach to content creation and why #hopecore is a key theme, how its admired "ramen on the street" social series finally found an audience and his admission that fear is personally challenging but an important aspect of business planning. Brands in this episode: immi, Bloom Nutrition

Mushrooms are having more than a moment. But how far can fungi go? The hosts discuss the potential for "magic" and functional forms of the trendy ingredient. They also riff on a prediction that cannabis drinks could be "the most common weed consumption method in the next 5-10 years," deride overly enthusiastic terms on LinkedIn and Instagram, and share their respective takes on snacking pasta and Ritz "White." We also feature an interview with Amy Racine, the beverage director for New York-based hospitality group JF Restaurants, about the evolution of on-premise drinking culture. Amy speaks on how current trends in wine and spirits influence beverage strategy, the impact of consumers becoming more educated and informed about higher quality adult beverages and why she compares growing demand for no and low-alcohol drinks to that of vegetarian food. Show notes: 0:43: Dr. Evil Craven. Jacqui Uses Eventbrite. Mike Is A Propaganda Hunter. Cannabis On Tap? Crunch Time – John was out of town, but his presence – and tweets – were felt. Jacqui gives a rundown of a not-so-secret magic mushrooms convention, Mike gets mad at the government (again!), and the hosts collectively wonder about the potential for mushroom and cannabis drinks poured next to beer. They also share their takes on adaptogen-infused energy drink and soda brands and sampled S'noods, a new "chef-driven, globally-inspired noodle snack." 34:03: Interview: Amy Racine, Beverage Director, JF Restaurants – Amy oversees the beverage selection at all JF Restaurants properties, which are helmed by Michelin-starred chef and restaurateur John Fraser. JF Restaurants operates several fine dining destinations in New York, Los Angeles and Tampa and recently opened an innovative food hall in Downtown Boston. Amy leads new cocktail development and curates wine lists as part of an overall focus to present unique and well-paired options for guests. Brands in this episode: Calexo, Magic Cactus, Wynk, Cann, Drippy, Poppi, Ritz, Melting Forest, Popadelics, Good Dirt, S'noods, Date Better, Brazi Bites, Nommii, Seedlip

If it feels like you're navigating constant shifts in how retailer buyers measure traction and determine metrics for success, you're not alone. Jason Burke, for one, has been wrestling with the issue for years. Jason is the founder of The New Primal, a better-for-you meat snack brand that debuted in 2013, and also sauce and seasoning brand Noble Made, which launched in 2023. The New Primal is best known for its 100% grass-fed beef sticks, along with all-natural chicken and turkey varieties, and is carried at retailers nationwide including Whole Foods, Sprouts, Giant, The Fresh Market and Lazy Acres. Noble Made markets a range of clean ingredient products including reduced-sugar BBQ sauces, dairy-free buffalo sauces, meat seasonings and a "Sloppy Joseph" skillet sauce, many of which are available at the same retailers as The New Primal. Although Jason and his team have built The New Primal into one of the best-selling natural meat snack brands in the U.S., he is consistently evaluating its retail strategy and ways to enhance its products' standing among buyers and consumers. In this interview, recorded during a leadership event hosted by Manna Tree, a Vail-based private equity firm that led The New Primal's $15 million Series B funding round in 2021, Jason spoke about how to demonstrate incremental value during pitch meetings, the impact of mission as a differentiator, why he views multinational and legacy brands as his chief competitors and how he is increasingly using his personal platform to create and develop authentic relationships with consumers. Show notes: 0:43: Jason Burke, Founder & CEO, The New Primal – Jason and Taste Radio editor Ray Latif chatted about their last conversation for Taste Radio before the entrepreneur discussed the decision to launch Noble Made. Jason also discussed how data influences The New Primal's retail strategy, how to establish a defensible position when competing against large CPG companies, how to generate brand enthusiasm to develop loyal consumers and how he's creating a more visible presence for himself and his brands via social media and podcasting. Brands in this episode: The New Primal, Noble Made, Slim Jim

On the heels of its well-received Super Bowl ad, Poppi is getting a lot of attention. According to a report in Bloomberg, the mid-calorie, prebiotic soda brand is rumored to be an acquisition target, a topic the hosts discussed in the episode. They also chatted about Coke's new Gen Z/TikTok-inspired "Tears Of Joy" soda, a trio of "loaded" cereals and meat sticks inspired by ancestral lifestyles, among other recently launched products. This episode also includes an interview with Ross Iverson, a managing partner with private equity firm Manna Tree and Gotham Greens co-founder and CEO Viraj Puri and who discuss their relationship as mission-driven investor and entrepreneur. Show notes: 0:35: Super Ad. John & Jacqui's CPG Adventures. Expo West VIPs. Ray Rants. Fruitcake & Liver. – The show opens with a review of Poppi's "Big Game" commercial and why AriZona Beverages has never produced one. John and Jacqui spoke about attending a trio of recently held industry events in San Diego before the hosts collectively discussed the benefits that Taste Radio VIPs can encounter at Expo West, a diet soda intended to appeal to Gen Z consumers, and a new line of cereals launched by General Mills that got Ray standing on a soap box. They also munched on beef heart and liver-based meat sticks and chocolate-coated fruitcake and sipped on collagen tea. 30:44: Ross Iverson, Manna Tree & Viraj Puri, Gotham Greens – Manna Tree, a global investment firm that describes itself as "committed to improving human health through nutrition," led Gotham Greens' $87 million Series D round which was announced in 2020 and also participated in the indoor farming company's $330 million Series E round, completed in 2022. In this conversation, recorded during Manna Tree's Leadership Summit, held in January, Gotham Greens co-founder and CEO Viraj Puri joined Ross Iverson, a managing partner with Manna Tree, for a conversation in which they shared insights into a relationship in which both are aligned on mission, purpose and profit. Brands in this episode: Gotham Greens, Poppi, Pepsi, Olipop, BodyArmor, AriZona Beverages, Huy Fong Foods, Safety Shot, Fishwife, Souzu, Cien Chiles, Mooski, Nguyen Coffee Supply, Coca-Cola, Cinnamon Toast Crunch, Cocoa Puffs, Trix, Onyx Coffee Lab, Sweet Nutrition, Beatrice Bakery, Country Archer, Slim Jim, Moshi, Aura Collagen Tea, GT's

"The more things change, the more they stay the same" would be an apt slogan for indoor farming pioneer Gotham Greens. Launched in 2011, the New York-based company operates a nationwide network of 13 high-tech hydroponic greenhouses and markets premium, hyper-local leafy greens, herbs, salad dressings, dips and cooking sauces. The products are sold at over 3,000 retail stores including Whole Foods, Kroger, Albertsons, Sprouts and The Fresh Market. According to the company, Gotham Greens' farms use up to 95% less water and 97% less land compared to conventional farming as a way to provide "sustainable supply chain solutions to its diverse retail and foodservice customers." Investors have bet big on Gotham Greens' business strategy and vision: since 2009, the company has raised $440 million, including a $330 Series E round that was announced in September 2022. The funding has helped Gotham Greens grow from a single urban rooftop greenhouse in Brooklyn to one of the largest hydroponic leafy green producers in North America. Yet while its operations evolve and footprint expands, Gotham Greens co-founder and CEO Viraj Puri says that the company remains rooted in its core principles and that his passion and conviction for the brand are as intense as ever. In this podcast, recorded during a leadership event in Vail hosted by Gotham Greens investor Manna Tree, Viraj spoke about how he has maintained focus amid the company's evolution, managing new and complex responsibilities as CEO, assessing when to step on the gas (and when to release the pedal), and what he considers to be his biggest mistake and best decision. Show notes: 0:43: Viraj Puri, Co-Founder & CEO, Gotham Greens – Viraj and Ray chatted about wearing beard nets and the entrepreneur's weekly consumption of Gotham Greens products before he shared his perspective on how the company has grown since 2011. He also explained the impact of trust and hiring his evolution as a CEO, how he communicates belief and scaling potential to employees, incorporating investor input on business strategy and why retailer strategy is tied to the geographical location of Gotham Greens' greenhouses. Viraj also discussed opportunities in foodservice and the company's partnership with Sweetgreen and why he encourages group thought, but errs on the side of satisfying customers. Brands in this episode: Gotham Greens

Has Starbucks slipped on its own slick innovation? Why are spice-obsessed millennials grumbling about Huy Fong's famous sriracha? And is space a new frontier for food and beverage? The hosts shared their thoughts, opined on the food selection in a $2.5 million Super Bowl suite and sampled several innovative and new products including nacho-inspired chocolate, nitro-infused cinnamon tea and a sea moss-based chocolate pudding. Show notes: 0:35: No Sun S.D. Yo, TCHO! Mike Is Stuntin'. Lots Of Selling. BFY Candy Bar FTW. – Jacqui and John shared deets from a recent Naturally San Diego community meetup, Mike and Ray showed two distinct ways of sampling sriracha and the hosts collectively wondered about the runway for olive oil-infused coffee. And while they didn't all love cheese-flavored chocolate and had different opinions on pop rock-infused Oreos, they showed love for two emerging brands with sweet sensibilities. Brands in this episode: Chef's Life, TCHO, Jolly Moss, Starbucks, Huy Fong, Roland Foods, Oatly, Harney & Sons, Partanna, Evolution Fresh, Fireball, Coca-Cola, Oreo, Mountain Dew, Lesser Evil, Funyuns, Harken Sweets, Snickers, Mars Bar, Gigantic Candy

At one point during our conversation, Verde Farms CEO Brad Johnson expressed the simple, powerful value proposition that the organic, grass-fed beef brand offers to modern consumers. "We're simply taking away all of the bad things that a broken food system introduced… to give you the purest version of something you already love." That ethos has helped make Verde Farms into the leading U.S. provider of USDA certified organic, 100% grass-fed and 100% free-range beef, offering ground beef, steaks and stew meat. The Massachusetts-based brand sources beef from a network of family farmers in Uruguay, Australia and North America and touts its adherence to sustainable and substantiated business practices, including regenerative agriculture. In 2020, Manna Tree, a Vail-based global investment firm whose mantra is to improve human health through nutrition, acquired a minority stake in Verde Farms for $15 million. At the time, Manna Tree noted that "consumers today are more keenly attuned to the impacts of their purchase decisions from a health and sustainability standpoint" and described Verde Farms as well-positioned to meet them where they shop. The brand is currently represented in several major retail chains, including Target, Harris Teeter, BJ's, The Fresh Market and Albertsons. In an interview recorded during Manna Tree's recent leadership summit in Colorado, Brad spoke about how Verde Farms is attempting to democratize access to organic and grass-fed beef, why consumers view brand attributes in a holistic way, weighing investor expectations vs. mission-based goals, and why the company invests significantly in customer and consumer service. 0:43: Brad Johnson, CEO, Verde Farms – Brad spoke with Taste Radio editor Ray Latif about his background in Colorado and the meat business, Verde Farms' origin story and how the company attempts to communicate feeling and emotion. He also discussed Verde's pricing strategy, competition within the premium meat segment, why education and branding are the keys to its marketing strategy and how the brand is assessing opportunities in foodservice and growing consumer demand for clean label protein. Brad also explained how the company defines success and its role in promoting regenerative agriculture. Brands in this episode: Verde Farms, The New Primal

In this special presentation of our sister show, the Brewbound Podcast, Naomi Neville, who is departing Allagash Brewing after 14 years of leading and building its sales team, shares her experience with the brand, reflects on the last decade-plus of craft and dishes on where she sees the segment going and what's next for her.

In food and beverage, innovative brands often get the most attention. Novel ingredients, formulations and flavors draw crowds. And, yet, products that are positioned as incrementally better-for-you than existing options might have more runway over the long-term. The hosts discussed the topic in this episode, which highlights several new products and brand extensions launched in recent weeks. This episode also features a conversation with Good Culture co-founder and CEO Jesse Merrill and Steve Young, a managing partner with private equity firm Manna Tree, about the synergy between profit and purpose. 0:35: Jan, We Hardly Knew Thee. Expo What? VIPs Always Get Perks. Granola, Beans, Oats & Vibes. – Upon the arrival of a new month, the hosts looked ahead to Expo West 2024 and noted benefits that Taste Radio VIPs can receive at the event. They also chatted about Poppi's new TV advertisement, sampled a new line of "cookie granola," spoke about why a "basic" oat milk might resonate with Gen Z consumers and lauded luxury brownies and cold-brewed tea. 31:54: Interview: Steve Young, Managing Partner, Manna Tree & Jesse Merrill, Co-Founder/CEO, Good Culture – During Manna Tree's Leadership Summit in Vail, Colorado, Steve and Jesse sat down with Taste Radio editor Ray Latif for a conversation that began with a review of morning routines and why the Good Culture CEO no longer wakes up with anxiety. The discussion shifted to the interaction between investor and entrepreneur, balancing core values and business fundamentals, and why patience is a key aspect of their relationship. Jesse also explained why Good Culture prioritizes "consumer love and consumer demand" and why they both agree that "mission drives return" on investment. Brands in this episode: Good Culture, Poppi, Olipop, Culture Pop, Pepsi, Coke, Athletic Brewing, Ithaca Hummus, Nature's Bakery, Fig Newton, Somos, Heyday Canning, A Dozen Cousins, Purely Elizabeth, Oatly, MALK, Lexington Bakes, Honey Mama's, Erva, Weekday Vibes

Ten years ago, few believed that an upstart brand could revolutionize the sleepy category of cottage cheese, and, by extension, dairy-based foods as a whole. Good Culture co-founder Jesse Merrill was part of that small cohort, and his steadfast belief that consumers want better-for-you and better tasting options in the dairy case defines his company, one some have described as "the next Chobani." Launched in 2015, Good Culture markets a variety of cultured dairy products, including its flagship line of certified organic, pasture-raised, stabilizer and additive-free cottage cheese, along with sour cream, cream cheese and milk. A certified B Corporation and partner of 1% for the Planet, Good Culture products are sold nationally at Whole Foods, Target, Ralphs, Walmart, Sprouts and Kroger. In 2022, the company completed a $64 Million Series C funding round led by mission-driven private equity firm Manna Tree which also included investment from actress Kristen Bell. At the time, Good Culture was generating $70 million in annual retail sales and targeting $100 million in sales for the fiscal year. In this episode, Jesse spoke about how Good Culture aligns mission and values with business fundamentals, why proof of concept and velocity are keys to its growth strategy, being maniacal about delivering on the products' key attributes and how the best advice he ever received has benefited the company. Show notes: 0:43: Interview: Jesse Merrill, Co-Founder & CEO, Good Culture – Jesse spoke with Taste Radio editor Ray Latif amid Manna Tree's Leadership Summit in Vail, Colorado and discussed his transition from the beverage industry into food, how he addressed early naysayers of Good Culture, holding ground on mission and values with retail partners and investors and why timing is critical when saying "yes" or "no." He also explained why non-promotional "velocity is the number brand health metric," why the company waited until it had established enough equity with its core business before innovating in other categories, how he views realistic versus ambitious goals and how both the worst and best advice he ever received impacted Good Culture's development. Brands in this episode: Good Culture, Annie's

In this special presentation of our sister show, BevNET & NOSH's Community Call, industry veteran Arnulfo Ventura shares his winning blueprint for achieving exponential growth in CPG. Discover the tactics to propelling growth and strategically positioning a brand for acquisition.

Has "organic" lost its sheen? Based on Nielsen IQ data presented by Whipstitch Capital's Nick McCoy, it would appear so. A veteran food and beverage investment banker, McCoy spoke at a recent event in Vail, Colorado hosted by private equity firm Manna Tree. As part of a presentation on deal flow and trends in the natural products industry, he revealed a shift of the most important product attributes for consumers of natural brands, and how Gen Z and Alpha's current spending patterns can inform brands about where to invest their resources. The Manna Tree event also featured fireside chats with General Mills M&A director Andrew Petz and Holly Adrien, who leads natural and organic strategy for Kroger and is the retailer's innovation manager, each of whom shared insights about their respective roles amid an evolving landscape for natural products. Ray attended the event and shared takeaways in this episode, which also includes the hosts' assessment of Nutrabolt's investment in supplement brand Bloom Nutrition and the acquisition of plant-based creamer brand nutpods. The hosts also riffed on a handful of new products, including Heath-Ade's new soda brand Sunsip. Show notes: 0:35: When In Vail, Vest Up. Time To Invest In Sustainable Packaging? A Good Match. Jacqui's Peas. – The hosts commented on Ray's unusual outfit and lack of ski plans before he gave a summary of business presentations from Manna Tree's Leadership Summit, held earlier in the week. Amid the synopsis, they chatted about why a high-profile cereal company was struggling to find an acquirer, best practices for connecting with retailer buyers and a few expectations for Expo West. Ray shared his take on Health-Ade's latest attempt at soda, while John and Mike spiced things up with new hot sauces and chili crisps and Jacqui shared her passion for peas. Brands in this episode: Gotham Greens, Health-Ade, The New Primal, Good Culture, Verde Farms, C4, Bloom Nutrition, nutpods, Sunsip, Red Clay, Truff, Muci, Bhuja, Magic Spoon

By his own admission, Will Nitze doesn't give great advice. His nearly 41,000 Linkedin followers, however, likely have a different opinion. Will cut his teeth in CPG in 2017 when he launched IQBAR, a pioneering brand of protein bars infused with adaptogenic ingredients that are said to improve cognitive function. The company has since created a portfolio of brain health-centric product lines, including zero–sugar hydration powders and instant mushroom coffee. IQBAR is carried in over 10,000 locations, including Walmart, Sprouts, Wegmans, BJ's Wholesale, Vitamin Shoppe and H-E-B. Over the past six years, Will has chronicled his experience as an entrepreneur via daily posts on Linkedin where he shares words of encouragement and lessons learned from building an upstart brand. But he's careful to contextualize insights and advice – including those about IQBAR's successful ecommerce strategy and its unorthodox approach to financing – as specific to his business and not necessarily applicable to other brands. Nevertheless, he has the attention of many founders who praise his candid takes on the food and beverage industry. Will is equally forthright in the following interview, in which he shares and explains his perspective on everything from fundraising ("Bootstrapping is the worst thing you can do.") and staffing ("How can we build a $50 million brand with a staff of six?") to retail strategy ("Choose channels that scale well.). Show notes: 0:43: Interview: Will Nitze, Founder & CEO, IQBAR – Nitze spoke about his recent move from Boston to Miami and why IQBAR has always been a remotely operated company, how posting daily content on Linkedin has helped grow his following and why he's cautions founders active on the platform not to confuse some information with actionable advice. He also explained how trial and error has been the best education on how to build a brand, the value of e-commerce success in landing distribution at brick and mortar retailers, how his realization that "people don't really want brain food" impacted business strategy and why he hates hiring employees. Later, he explained why you can't negotiate well without telling really good stories, how innovation impacts investor interest and how to assess timing when launching brand extensions. Brands in this episode: IQBAR, Nutpods, Reese's

Trademarks are important. Just ask MrBeast. The hosts discussed how a permanent injunction against the YouTuber's Feastables brand could have been avoided. They also spoke about the impact of Uber's shocking decision to shut down alcohol delivery service Drizly, a notable take on ultra-processed food, and the divide between those that crunch beer mints and those who don't. Yes, beer mints. This episode also features an interview with Mike and Janell Bass, the co-founders of Ponyboy Slings, a brand of ready-to-drink craft bourbon cocktails, who shared insights and advice on how to prepare for and win a pitch slam competition. Show notes: 0:41: New Cap. $1.1 Billion - It's A Writeoff! The Demonization Of UP Food. Snackable Croutons. – Ray's new hat went unnoticed, but Drizly's looming closure was anything but. Jacqui commented on an eye-opening take on ultra-processed food penned by Nosh's Monica Watrous and the hosts collectively said the phrase "Deez Nuts" approximately 50 times. They also snacked on croutons and date pops (or are they bites?), sipped on non-alcoholic espresso negronis and ate Miller Lite-flavored breath fresheners. 26:46: Interview: Mike and Janell Bass, Co-Founders, Ponyboy Slings – Mike and Janell Bass are the founders of Ponyboy Slings, an upstart brand of bourbon-based canned cocktails that won BevNET's 2023 Cocktail Showdown. In this interview, they spoke about how they assessed the opportunity to participate in the competition, why aligning presentation and stage performance was critical to their victory, how creating a list of potential judges' questions was a key part of their preparation, and why they encourage pitch slam contenders to practice their pitch while washing dishes. Brands in this episode: Ponyboy Slings, Heaven's Door Spirits, Feastables, Dee's Nuts, Rise Brewing Co., Mountain Dew, Liquid Death, AriZona Beverages, Heyday Canning, Kooshy, Joolies, Myna, St. Agrestis, Bad Idea, Miller Lite, Altoids

What compelled Diageo, one of the largest CPG companies in the world, to invest in non-alcoholic spirit brand Ritual Zero Proof, which at the time of the funding deal was pre-launch and operating in a nascent category? The short answer is that it gave them — and, more importantly, their consumers — options. Launched in 2019, Ritual Zero Proof is a brand of non-alcoholic spirits crafted from natural botanicals and designed to mimic the flavor and burn of a classic spirit. The brand markets gin, whiskey, tequila, rum and aperitifs and is available nationally at retailers including Total Wine and Binny's Beverage Depot, as well as select Kroger banners and Hy-Vee locations. Shortly before the debut of Ritual Zero Proof, the brand received a minority investment from global beverage alcohol company Diageo via its partnership with Distill Ventures, a venture capital firm and accelerator that invests in disruptive distilled spirit companies and non-alcoholic beverage brands. In a press release about the deal, Ritual Zero Proof co-founder Marcus Sakey noted that "Americans want more choice," and that non-alcoholic spirits represent an endurable shift in consumers' ability to choose what and when they want to drink, a statement echoed by executives at Diageo and Distill Ventures. In this episode, Sakey spoke about the impact of Ritual Zero Proof's business strategy, liquid and branding in how Distill Ventures evaluated the company. He also spoke about how the brand became an anchor in an increasingly crowded category, the evolution of its marketing strategy, and how he assesses challenges from and advantages over new and existing brands. Show notes: 0:43: Interview: Marcus Sakey, Co-Founder, Ritual Zero Proof – Sakey spoke with Taste Radio editor about Ritual Zero Proof's recent partnership with restaurant chain Uno Pizzeria & Grill and why he isn't abstaining from alcohol during "Dry January." He also discussed the inspiration behind the brand, the undrinkable original kitchen recipe, how hustling to get the attention of a Distill Ventures executive paid off, why sampling is often challenging but critical to converting skeptics and building relationships with consumers, and how the company considers ways to improve taste and aroma. Brands in this episode: Ritual Zero Proof, Athletic Brewing, Guinness

It's often said that compelling social media content is one of the most cost-effective forms of marketing for consumer brands. But the volume of videos and images posted daily on popular social platforms like Instagram and TikTok makes it challenging to capture users' attention. In this episode, the hosts highlighted brands who create consistently authentic and entertaining content as a way to break through the clutter and develop a sustainable connection with their audiences. Show notes: 0:35: Wrestleball, X Ain't The Spot, Ray Loves Wendy's, Dank & Dry, The Year of Better-For-You Chex Mix? – Within the first five minutes of the episode, John shared his strange social media habits, Jacqui said that she? likes "roughing people up" and Ray explained why he thinks Twitter (err X) is toxic. The hosts heaped praise on several brands whose social media strategies they admire, and pointed out specific posts as examples of how to generate humor and enthusiasm in authentic ways. They also sampled a Whistlepig's non-alcoholic, cannabis terpene-infused bottled cocktail, a spicy honey and an even spicier hot pot condiment, and discussed the variety of new Chex Mix-style products coming to market. Brands in this episode: Fly By Jing, Deux, Omsom, Elavi, Gay Water, immi, WhistlePig, Ol' Stiles, Mike's Hot Honey, Sauz, Marimix, Hot Pot Queen, Chex

When an entrepreneur sells their company, it's usually a cause for celebration. But when Alix Peabody, the founder of pioneering canned wine brand Bev, sold her company to global wine and spirits conglomerate E & J Gallo, she knew that not everyone would be cheering. Launched in 2017, Bev is known for its chic label design, better-for-you positioning and promotion of "empowerment and inclusivity in beverage and beyond." E & J Gallo obtained exclusive U.S. distribution rights for Bev in February 2021 and acquired the company last June. At the time, Peabody hailed "Gallo's values and commitment to women and diversity in the industry [as] exemplary of the exact change we aim to create." It seemed like an ideal partnership, but Peabody quickly found herself isolated from many of her closest friends, co-workers and advisors who were unhappy with her decision to sell Bev. In this episode, Peabody chronicled the three years leading up to Bev's acquisition, how she analyzed the timing and opportunity to sell the company, and the surprising fallout with confidants. She also reflected on how taking a brief respite to focus on her mental health impacted perceptions of her as a leader and Bev's ability to land new investment, and talked about a potential return to entrepreneurship. Show notes: 0:43: Interview: Alix Peabody, Founder, Bev – Peabody and Taste Radio editor Ray Latif recalled their first conversation in 2019, before the entrepreneur spoke about her recent travels and why she returned to Instagram after a self-imposed, months-long hiatus. She also discussed Gallo's interest in acquiring Bev, and why her reluctance to raise millions in new funding was a key factor in her decision to sell, which was also impacted by the challenge of separating her personal and professional relationships. Peabody also talked about the loneliness of entrepreneurship, how a two-month work break to address stress and anxiety yielded a surprising reaction by some colleagues and why she believes that the "best friend you can always rely on should be no one but yourself." Brands in this episode: Bev

When Target embraces emerging categories, we take notice. The hosts discussed the retailer's new curated endcaps of non-alcoholic cocktails and wine and what it means for the nascent set of zero-proof beverages. They also spoke about why Nosh is broadening its coverage (and tapped a new leader to helm the vertical) and how a fast-growing hydration brand and popular sparkling water company have each taken a bigger-is-better approach to their packaging, This episode also features an interview with Will Fabry, the master distiller for CraftCo, a Michigan-based portfolio company that owns several acclaimed spirit brands, including Jos. A. Magnus and Fox & Oden. Fabry spoke about CraftCo's distilling philosophy, how it operates at the intersection of production, consumer demand and pricing, and how he attempts to improve upon and become more proficient in his role. Show notes: 0:40: More Green Juice & THC. LinkedIn Loves Monica. A 'Perfect' Upgrade. Kids + Tuna… Hmmm. – The hosts shared their thoughts on healthy habits for 2024 and chatted about Nosh's expanded lens and the warm reception online for its new managing editor, Monica Watrous. They also spoke about Lemon Perfect's move to a larger bottle and Spindrift's similar shift, why they're not convinced that a tuna company's attempt to woo kids will work and a sports drink brand's new line of better-you-sodas. 28:24: Interview: Will Fabry, Master Distiller, CraftCo – A 20-plus year veteran of the culinary industry, Fabry joined CraftCo in 2018. In our conversation, he spoke about the impact of Michigan's climate in how the company's spirits are finished, how he and his team are consistently meeting the high expectations that consumers have come to expect from CraftCo brands, and how he managed Covid-driven supply chain challenges. Brands in this episode: Trader Joe's, Evolution Fresh, Pressed Juicery, Biena, The Good Crisp, Lesser Evil, Lemon Perfect, Spindrift, De Soi, Ghia, Kin Euphorics, Surely, Nooma, Coppercraft, Jos. A. Magnus, Fox & Oden

This special edition of the podcast features highlights from interviews with seven founders, creators and innovators who joined us on the show during the second half of 2023. Our guests include John Fieldly, the chairman and CEO of Celsius; Maya Kaimal, the founder and chief creative officer of Maya Kaimal Foods; Dan Aykroyd, the co-founder of Crystal Head Vodka; Allison Luvera and Lauren De Niro Pipher, the co-Founders of Juliet; Tom Colicchio, a partner with Colicchio Kitchen; and Chris Hunter, the co-founder and CEO of Koia. Show notes: 0:31: Interview: John Fieldly, Chairman and CEO, Celsius – Let's kick things off with John Fieldly, the chairman and CEO of fast-growing energy drink brand Celsius. In this clip, pulled from an episode published on September 19, John spoke about how financial discipline is embedded in company culture, why ambition is key to maintaining the brand's momentum and how he navigates disagreements with investors and shareholders. 9:57: Interview: Maya Kaimal, Founder, Maya Kaimal Foods – Next up we have Maya Kaimal, the founder and chief creative officer of Maya Kaimal Foods, a groundbreaking brand of Indian-inspired sauces, condiments and ready-to-eat dishes. In a clip pulled from an episode featured on November 28, Maya explained how the company operates and innovates at the intersection of data, trends and retailer needs, how she aligned with an investor that could support her vision, and what she's learned about hiring the right – and wrong – people. 20:36: Interview: Dan Aykroyd, Co-Founder, Crystal Head Vodka – Let's keep it going with actor, comedian and entrepreneur Dan Aykroyd, the co-founder of Crystal Head Vodka, an ultra-premium spirit brand identified by its distinctive skull-shaped bottle. In this clip, from our episode published on August 22, Dan spoke about what makes him an effective salesman and why he believes that his celebrity has a limited impact on the brand's past and future. 25:44: Interview: Allison Luvera and Lauren De Niro Pipher, Co-Founders, Juliet – Next we have Allison Luvera and Lauren De Niro Pipher, the co-founders of Juliet, a premium brand of multiserve wine encased in an innovative cylindrical container. In the following clip, pulled from an episode published on August 1, Allison and Lauren explained why developing a unique package was central to the planning process, and discussed their challenging, but ultimately correct, decision to change package designers. 31:29: Interview: Tom Colicchio, Partner, Colicchio Kitchen – We continue with renowned chef, restaurateur and "Top Chef" judge Tom Colicchio, who is also a partner with premium sauce and condiment brand Colicchio Kitchen. In this clip, pulled from an episode aired on July 18, Tom spoke about how he defines "good food" and why he's hesitant about adding an ethnic-themed line. 35:57: Interview: Chris Hunter, Co-Founder/CEO, Koia – Finally, we hear from Chris Hunter, the co-founder and CEO of plant-based beverage company Koia. In the following clip, pulled from an episode published on November 14, Chris spoke about the importance of setting goals in both his personal life and in business, the company's first month of profitability and why he warns entrepreneurs about short-term trends within the investment community. Brands in this episode: Celsius, Maya Kaimal Foods, Crystal Head Vodka, Juliet, Colicchio Kitchen, Koia

What can BevNET and NOSH's most-read news stories of 2023 inform us about the coming year? The hosts reflected on the sites' top viewed articles from the past 12 months – including White Claw's upcoming launch of a non-alcoholic line, the Erewhon NYC pop-up that never was and controversy over a kratom-infused shot brand – and what impact the news may have on trends, innovation and emerging categories in 2024. Show notes: 0:35: B-Ball Brad. Mainstreaming Ultra. Who's Gonna Drink That? Controversial Kratom. – Mike's quick break from his soccer-themed brunch inspired us to learn more about Brad's lifetime Celtics' fandom. The hosts spoke about a news story that is featured in two of NOSH's top 10 most read articles of 2023 before kicking the tires on White Claw 0%, who will be the likely consumers of the beverage and whether its arrival will be a boon to the emerging market for alcohol-alternative drinks. They also discussed the launch of a new entrepreneur-led venture fund, and the controversy surrounding the functional ingredient kratom and how a high-profile lawsuit is shaping its future. Brands in this episode: White Claw, Aura Bora, Liquid Death, Luna Bay, Per Se, Ghia, Melati, Bonbuz, De Soi, Calexo, Drippy, Magic Cactus, Vital Proteins, Koia, Skinny Pop, Birch Benders, Cooper Spirits, Sweet Leaf Tea, Perfect Snacks, Feel Free

Tony Burt has seen the light. But he's rarely swayed by it. Burt is the founder and CEO of East Imperial, a New Zealand-based brand of upscale mixers inspired by a 1903 recipe for tonic water and made using natural and sustainably sourced ingredients. The brand markets several varieties of tonic water along with a grapefruit soda, ginger beer, ginger ale, soda water, lemonade and kola. A globally distributed brand, East Imperial is specifically focused on the on-premise channel. Its products are featured at world renowned cocktail bars, restaurants and hotels that align with its premium positioning. The company is in the midst of major expansion in the U.S., and despite vast retail opportunities available in the market, Tony is adamant that East Imperial maintains its focus on high-end hospitality. While the allure, spotlight and potential windfall revenue associated with distribution at major retail and restaurant chains are compelling, Burt notes that at the heart of East Imperial's business strategy is a consistent and disciplined emphasis on the brand's core values. In this episode, Burt spoke about the origins of East Imperial and his journey from advertising executive to beverage entrepreneur. He also explained how the company holds the line on pricing and positioning, identifies ideal placement for its products and why it is agnostic about strategic partnerships. Show notes: 0:43: Interview: Tony Burt, Founder & CEO, East Imperial – In Sweden for the holiday season, Burt spoke with Taste Radio editor Ray Latif about his roots in the advertising business and how his experience informed him about trends, innovation and entrepreneurship, how he identified an opportunity in the super-premium tier of the mixer category and why East Imperial is primarily focus on the hospitality channel. He also explained why maintaining focus and discipline is a constant challenge, why rejecting some big distribution opportunities has helped the brand stay on track and how maintaining a consistent pricing strategy has helped the brand maintain its cachet. Brands in this episode: East Imperial

A $900 million M&A deal was a top talking point for the hosts, who also highlighted a $40 million private equity fund focused on investment in emerging brands and opined on both trendy concepts and those of cultural significance. This episode also features an interview with culinary expert and product developer Henry Hill, who is drawing on his experience as a Michelin-starred chef and beverage entrepreneur to help modern brands optimize flavor and texture. Show notes: 0:35: Doritos Divide Us. It Makes Sense. Kit Kat Is Number One? "Dry" Bottle Shops & Grimace. – The hosts chatted about a discontinued coffee soda brand before the Newton-based crew sampled the recently announced Empirical x Doritos Nacho Cheese spirit. Reviews were decidedly mixed. They also commented on Chobani's acquisition of La Colombe and the news that Austin-based Springdale Ventures closed on its second fund, while voicing skepticism about a poll on America's favorite holiday candy. Later, the team introduced a new segment in which they debated the runway and relevance of food and beverage-related concepts (such as non-alcoholic spirits, a well-known McDonald's character and cultivated meat) before chatting about new products in the office and sipping on a magnum bottle of zero-proof wine. 31:45: Interview: Henry Hill, Founder, Hill's Research Kitchen – Henry Hill is a chef and former beverage entrepreneur turned product developer for the food and beverage industry. The founder of Hill's Research Kitchen, Henry is tapping his experience – which ranges from working at world-renowned restaurants to commercializing a coffee soda– to help both emerging and established companies develop new products that can resonate with modern consumers. Our conversation, recorded at NOSH Live Winter 2023, takes a deep dive into his journey and how he is applying insights gained from years in the kitchen along with those on a bottling line to create unique sensorial experiences in new food and beverage products. Brands in this episode: Doritos, Empirical, Chobani, La Colombe, Better Booch, KOS, Mr. Beast's Feastables, BEATBOX, GOODLES, KitKat, Kinder, Rollin Greens, Kolonne Null, Wize Tea, Shonen Soda

Deux's first three years in business reads like a case study on how to build an emerging brand: cultivate a community of loyal and engaged consumers who advocate for and frequently buy your products, and leverage DTC success to land distribution at national retailers. Leading with the tagline "the snacks you love with the ingredients you deserve," Deux (pronounced DOUGH) markets refrigerated cookie dough, dessert spreads and donut holes, all of which are enhanced with functional nutrients and vitamins and contain no preservatives nor artificial flavors, colors or sweeteners. Founder Sabeena Ladha launched Deux in November 2020 with the aim of giving consumers "good for you" options in traditionally unhealthy food categories. Deux's positioning, striking package design and appeal among social media influencers helped the brand establish awareness and elicit trial among its target consumer base, that of millennial and Gen Z females. In 2021, the brand landed a spot on reality TV show "Shark Tank" and although Ladha didn't come away with a deal, Deux's appearance on national television bolstered its following and online sales. Deux has since picked up retail placement at over 1,200 stores, including Whole Foods, Sprouts, The Fresh Market and Target. While a majority of the brand's revenue comes from DTC business, Sabeena expects brick-and-mortar retail to become the primary driver of Deux sales in 2024. In this episode, Ladha spoke about how her prior work experience helped give the a better-for-you sweets brand a head start, why Deux promotes indulgence first and foremost, how the collaborative nature of its social media and influencer strategy has benefited trial, awareness and innovation, and how she navigates the challenge of managing three product lines. Show notes: 0:42: Interview: Sabeena Ladha, Founder & CEO, Deux – Ladha spoke with Taste Radio editor Ray Latif about Deux's recent collaboration with Jumbo Time Wines, why she feels like she has "an unfair advantage over other entrepreneurs," takeaways from her time working at Frito-Lay and how she identified white space for a better-for-you functional and refrigerated cookie dough. She also explained why being hyper focused on Deux's target consumers helps clarify business strategy, and shared specific details about its highly effective influencer strategy, including budgeting and contracts. Ladha also discussed her role in social media and consistent presence in posts and the complexity in giving each of Deux's product lines the time and resources they need to thrive. Brands in this episode: Deux, Jumbo Time Wines

PRIME is a phenomenon. In the two years since its launch, the hydration and energy drink brand has risen to become a major player in both beverage categories and is generating hundreds of millions of dollars in revenue. What makes it so special? The hosts unpacked PRIME's appeal and remarkable success. They also discussed a head-scratching-yet-spectacular collaboration between Doritos and a Copenhagen-based spirit company, highlighted key details to include in investor pitches and featured a handful of new products, including a delightful Girl Scout cookie-inspired snack. Show notes: 0:35: The New Vitaminwater. "Weird Booze" Tasting. Unsolicited Advice For The GSOA. Hey, Babe. Advent, Evolved. – The hosts pulled back the curtain on why BevNET chose Prime as its 2023 brand of the year and why John sees parallels between it and vitaminwater. They also wondered about the pairing of a sophisticated spirit brand and one often described as "junk food," praised NOSH's pitch slam finalists and sipped on a secret matcha-infused cream liqueur. The Newton team also snacked on chocolate mint-flavored mini waffle cones, while Jacqui showcased her favorite new advent calendar and set the stage for an on-location Taste Radio recording. Brands in this episode: PRIME, vitaminwater, Bodyarmor, Omsom, Fly By Jing, Empirical, Doritos, Four Loko, Koia, Chubby Snacks, Fishwife, Slim Jim, Tito's, Glenrothes, Tostitos, Lay's, Once Upon A Farm, Annie's, Lentiful, Zwita, Fair & Square, Lexington Bakes, Confusion Snacks, Maazah, Muddy Bites, Babe Kombucha, Evolved, Hoplark

They say that everyone loves a good comeback story. Rudi's is writing the first chapter of a new one. Founded in 1976, the Colorado-based brand markets organic and gluten free breads, including sourdough loaves, English muffins, wraps and buns, and has fostered a loyal consumer following at natural and conventional retailers including Whole Market and Kroger. In 2014, natural foods company Hain Celestial acquired Rudi's from private equity firm Charterhouse Equity Partners for $61.3 million. At the time, Rudi's generated nearly $85 million in annual retail sales, according to published reports. Unfortunately, brand sales and distribution regressed under new ownership. By May 2020, revenue was down to $35 million while ACV in the natural channel, which had been at 98%, plunged into the 30s. That month, Hain unloaded Rudi's to Mayfair Equity Partners, which incorporated the brand into its Promise Gluten Free bakery business. Over the next two years, Rudi's saw two CEOs arrive and depart, but in October 2022 Mayfair enlisted board member Jane Miller, who previously led the brand from 2008 to 2014, to helm the company. Rudi's also tapped experienced food and beverage executive Adam Hertel as chief sales officer. Their plan to breathe new life into Rudi's has evolved over the past year and came with the realization that sales and distribution couldn't return to 2014 levels without a significant shift in strategy and investment in innovation. In this episode, Miller and Hertel explained how they identified the most pressing issues at Rudi's and detailed its close working relationships with its retail partners to develop new products, including Texas toast and breakfast sandwiches. Show notes: 0:43: Interview: Jane Miller, CEO & Adam Hertel, Chief Sales Officer, Rudi's – Taste Radio editor Ray Latif spoke with Miller and Hertel at NOSH Live Winter 2023 about their respective paths to Rudi's, how they incorporated market research and consumer trends into the company's innovation strategy and how they factor timing and retailer resets into new product development and what gave them confidence to play in new categories. They also discussed how Gen Z and Alpha consumers fit into Rudi's business strategy and brand positioning as a whole, why "95 percent vs. 99 percent certainty" is a rule they abide by and whether they advocate for team members to have an entrepreneurial mindset or prefer for ideation and strategy to be generated by leadership. Brands in this episode: Rudi's Bakery, Jimmy Dean, Uncrustables

In the midst of our Winter 2023 events, the hosts highlighted the brands that triumphed in the NOSH Pitch Slam along with BevNET's Cocktail Showdown and New Beverage Showdown. They also spoke about the palpable energy and enthusiasm at the events and why a new generation of THC-infused beverages indicates a promising future for cannabis drinks. 0:35: What Day Is It? Connections Aplenty. A Sitar Under The Stars. — Ray and the team spoke about their first week in Marina Del Rey, the events' new venue and attendees' praise of plentiful networking opportunities and retailer meetings. They also discussed the quality of brands participating in the BevNET and NOSH competitions and how Calexo's victory in the New Beverage Showdown reflects strategic companies' evolving perspective on cannabis drinks. Brands in this episode: Lentiful, Confusion Snacks, Zwita, Lexington Bakes, Maazah, Calexo, Magic Cactus, Ponyboy Slings, Mission Craft Cocktails, Fresh Fizz, Good Spirits Cocktails, Fast Penny Spirits, DIO Cocktails, Tif's Spiked, Fresh Fizz Sodas, BTL SVC, Mason Dixie Foods

It's doubtful that Jimbo Someck would ever characterize himself as an influencer, but it's an apt description given his passionate and effective advocacy for organic and natural foods over the past five decades. Someck is the founder of organic-centric grocery chain Jimbo's, which operates four locations in the San Diego area. He opened his first store in 1984 and has long been a prominent figure in the development of the natural food industry. Jimbo's standards for selling high-quality and nutritious food have consistently won the chain plaudits and admirers. Meanwhile, its embrace of nascent and innovative concepts has earned it a reputation as a proving ground for disruptive food and beverage brands. In this episode, Someck chronicled the origins of his interest in organic food and the development of his grocery chain, how Jimbo's evaluates novel ideas and products and how he leverages his influence to promote values that he is passionate about, including regenerative agriculture. 0:43: Jimbo Someck, Founder, Jimbo's – Someck spoke with Taste Radio editor Ray Latif about Jimbo's overarching mission and "bill of rights," the evolution of the natural/organic food and beverage industry, how Jimbo's curates its selection amid growing demand for affordable and accessible organic food and his perspective on plant-based meat and alternatives to animal-based protein. Brands in this episode:

The hosts discussed a planned merger between upscale corner store retailers Foxtrot Market and Dom's Kitchen & Market, munched on international snack brands and recalled a time when BevNET briefly entered the bar business. 0:35: Review And We Shall Drape Thee. You Got Two Days. We Have The Munchies. – Ray reminded listeners of the value that comes with reviewing Taste Radio on Apple Podcasts, and the hosts collectively urged folks not to miss out on BevNET and Brewbound Live. They also reflected on Foxtrot/Dom's deal, heaped love on LOVO (and some shade on KitKat) and went to town on a fresh box from Munchpak, a subscription-based brand that delivers monthly boxes of international candy and snacks. Brands in this episode: Just Ice Tea, Lovo Chocolate, Kit Kat, Fanta, Keogh's, Pipers, Gra Nuts, Slush Puppies

In the two decades since launching her eponymous Indian-inspired food brand, Maya Kaimal has introduced zesty simmer sauces, spicy rice dishes and piquant condiments to millions of Americans. And while she achieved a level of scale and success that few thought possible, there were also challenging times, like when she faced the prospect of bankruptcy and selling her house. A former photo editor for Saveur magazine, Kaimal started Maya Kaimal Foods in 2003 behind the belief that Indian cuisine needed new context. Her vision was to make accessible and easy to use products for creating flavorful and healthy Indian food at home. In its early days, the brand scored wins at specialty retailers in metro New York and later at Whole Foods stores across the U.S. In subsequent years, Maya Kaimal Foods pivoted from refrigerated to shelf-stable formulations and built a robust innovation pipeline that helped the brand gain distribution at thousands of new retail locations nationwide, including Safeway, Albertsons, Costco and Target. Throughout the process, however, Kaimal noted that there were many unexpected challenges and missteps, including some that in retrospect could have been avoided. In this episode, Kaimal explained how focusing on placement in the perimeter of the store supported consumer education early into the brand's development; how the company operates and innovates at the intersection of data, trends and retailer needs; aligning with an investor that should support her vision; and what she's learned about hiring the right – and wrong – people. Show notes: 0:43: Interview: Maya Kaimal, Founder, Maya Kaimal Foods – Kaimal spoke with Taste Radio editor Ray Latif about how both Julia Child and her parents influenced her passion for cooking, how she cut her teeth in food by writing a cookbook and how getting laid off in 2002 launched her into entrepreneurship. She also explained how relationships with retail buyers gave her a foot in the door, why she was adamant that the brand's first products needed to be refrigerated (and how it benefited its merchandising strategy), and how she addressed questions about the scale and potential with investors. Maya also spoke about why innovation is "an ongoing conversation" and focused on "meeting people where they are," how she identified North Castle Partners as the right fit for a strategic partner and why entrepreneurs should look from within their community to fill leadership roles. Brands in this episode: Maya Kaimal

It's not often that a high-profile investment deal is announced just before a major holiday, but we got lucky this week. After discussing the news that Kim Kardashian's private equity firm SKYY Partners has invested in upscale condiment brand TRUFF, the hosts munched on a new brand of cookies launched by popular Twitch streamer Pokimane and dove into a growing pool of caffeine-free energy drinks. Show notes: 0:35: For Future Reference… Congrats, Nicks (& Kim). Skillet Sweet. Nog & Nitro. – On the cusp on Thanksgiving, the hosts chatted about Turkey Trots,PRs and John chugging gravy before turning to topics like Kim Kardashian's acquisition of "a significant minority stake" in TRUFF, how a gluten-free skillet cookie became a studio favorite and whether good egg nog is bad a couple days after the expiration date. They also spoke at length about a new brand of cookies (and somehow avoided the controversy surrounding it), praised a new Straightaway SKU and hailed Jacqui's attempts to minimize coffee consumption. Brands in this episode: TRUFF, Tofurky, Wholly Gluten Free, MOSH, Super Coffee, Simulate, Verb Energy, Myna, Mud\WTR, Straightaway Cocktails, Clover Sonoma

Trendy food and beverage categories often elicit a gold rush. The nascent market for ready-to-drink cocktails, in which new brands are launched seemingly every day, has sparked the latest one. Cy Cain, the co-founder and CEO of Portland, Oregon-based Straightaway Cocktails, praises growing interest and demand for bottled and canned cocktails, but he believes that "there will always be a flight to quality." Indeed, the brand's prioritization of premium ingredients and blending methods continues to pay off. Launched in 2018, Straightaway produces a range of RTD cocktails crafted to replicate bar quality libations. The company also markets ACCOMPANi, Straightaway's sister brand of liqueurs, amari and vermouth. The award-winning products are available in 48 states through its e-commerce platform, Whole Foods stores and select locations of regional chains New Seasons and Market of Choice. In this episode, Cain spoke about how years of preparation prior to launching Straightaway gave the brand a strong foundation on which to build, why passion and opportunity equally drive the business forward and how he assesses a broader opportunity to reach consumers in other beverage alcohol categories. Show notes: 0:43: Interview: Cy Cain, Co-Founder & CEO, Straightaway Cocktails - Taste Radio editor Ray Latif spoke with Cain about Straightaway's hometown of Portland, Oregon, how "honoring the craft" and collaboration is driving the city's CPG scene, and the brand's partnership with Alaska Airlines. Cain also discussed how his background in the coffee industry impacted and informed his decision to launch a cocktail company, Straightaway's roots as an underground brand, how early learnings influenced its development and why "balance is everything" is key to its formulation strategy. He also explained how an analysis of consumer behavior and growing demand for high-quality cocktails led to his belief that standardization of batched cocktails would be a viable, and potentially thriving, business. The conversation further touches on growth drivers for the RTD cocktail category and why he sees it challenging beer and wine in the coming years, why strategic companies entering the space is a good thing and the reason he describes Straightaway as both a "first-wave" and "third-wave" brand. Brands in this episode: Straightaway Cocktails, Starbucks, Salt & Straw, Stumptown Coffee, Steven Smith Teamaker, Jacobsen Salt, Tazo, Stash Tea

In this special presentation of our sister show, the Brewbound Podcast, Bernstein Autonomous analysts Nadine Sarwat and Trevor Stirling share what they know so far about Ozempic, Wegovy and other diet/diabetes drugs' effect on alcoholic beverage consumption.

We've all seen the cute, clever and occasionally terrifying images created using ChatGPT and other AI generators. But can CPG companies utilize these apps in a meaningful way? The hosts discussed potential ways that AI might help make certain processes more efficient. They also spoke about why a food brand's recent packaging revamp is excellent in every way and riffed on a spicy and sporty LTO. Show notes: 0:35: Street Fighter Showdown. 18 Brands, Two Winners. Colin Brings Us Fried Food. More THC. – Ray showed up in a suit and ready for battle in John's latest opus, Jacqui offered keen advice on how to leverage AI when working on a new label design and the hosts congratulated the participants in BevNET and NOSH's upcoming brand competitions. They also chatted about Dr. Pepper's new "Hot Take" variety and why spice is underutilized in beverages, munched on pickle chips and jalapeno poppers prepared by super colleague Colin (who briefly joined them on the mics) and discussed Feel Good Foods' packaging overhaul along with a few new products. Brands in this episode: Fair & Square, LEXINGTON BAKES, Maazah, Lentiful, Confusion Snacks, Zwita, Calexo, Nutcase Milk, Fang, Mixoloshe, adapt superwater, Joie Energy, Troov, Plant Press, MAGIC CACTUS, Sly, Erva Brew Co., Spade, Feel Good Foods, Harmless Harvest, Joia, Sipp, Hint, Eggo, Pop-Tart, Aura Bora, Tempo, Luv Yuzu Lite, Dr. Pepper, Yo Mama's Foods

It's rare for a single independent consumer brand to generate $100 million in annual revenue. Chris Hunter has built two of them. Hunter is the co-founder and CEO of plant-based beverage company Koia, a maker of refrigerated vegan protein shakes and smoothies that are sold nationwide at retailers including Whole Foods, 7-Eleven, Sprouts, Publix, Kroger and Safeway. Last month, Koia added another major retail partner: Starbucks. The brand's Vanilla Bean and Cacao Bean protein shakes are now available in the coffee chain's coveted cold cases. The addition of Starbucks adds approximately 9,000 stores to the brand's existing presence in more than 25,000 retail doors. Having crossed the $100 million threshold this year, Koia is on "a clear path to $200 million" in annual sales over the next two years, according to company president Mike Woolard. Hunter, who co-founded Koia in 2016 and also co-created and helmed controversial malternative brand Four Loko, is quick to praise his team for Koia's growth trajectory and highlighted its ability to navigate a rapidly evolving industry. In this episode, Hunter spoke about the importance of setting goals in both his personal life and in business, lessons from an aggressive retail strategy early into the brand's development, why self-manufacturing is key to profitability and the company's future, and how to optimize the roles of celebrity partners. Show notes: 0:43: Interview: Chris Hunter, Co-Founder/CEO, Koia – Hunter spoke with Taste Radio editor Ray Latif about why Koia's distribution at Starbucks is an example of perseverance paying off, how setting specific goals has benefited his personal life and why he was eager to expand distribution of Koia beyond the natural channel. He also spoke about the company's first month of profitability, why Koia shifted to a vertically integrated business model and how trends fit into its innovation strategy and the development of a new cereal-inspired line. Brands in this episode: Koia, Four Loko

How do you hold someone's interest after an initial interaction? What motivates them to stay connected with you and your company? Three weeks before BevNET's winter events kick off in Marina Del Rey, the hosts discussed ways that entrepreneurs can optimize meetings with investors and retailers and how to amplify their message to the industry at large. Show notes: 0:43: A Host And Three Judges. Agendas And Attendees. Cupcakes Of The Pizza Variety. Pickle Everything. – The hosts chatted about their respective roles in the four brand competitions at BevNET's winter events and highlighted the shows' agendas and attendee lists. They also munched on Pizza Cupcakes (yes, it's a thing) and spoke about how the brand has differentiated itself from traditional counterparts, why pickle-flavored LTOs are coming out of the woodwork and how Jacqui is doubling down on functional mushrooms. Brands in this episode: My Mochi, Heinz, JP Licks, Grillo's, South 40 Snack Co., Spritz Society, KIND Snacks, Sip Herbals, Rasa, Mud/Wtr, Om Mushroom, Four Sigmatic