Taste Radio

Upon its much hyped debut in 2019, Recess was dubbed by the press as "the Lacroix of CBD." Founder and CEO Ben Witte has always preferred a different tagline: "the Red Bull of relaxation." CBD was the fuel for Recess' hot start, but when the beverage industry cooled on the cannabinoid — the result of a challenging regulatory environment — the company turned to another trendy ingredient: magnesium. In 2021, Recess introduced Recess Mood, a new line of sparkling waters infused with magnesium and adaptogens and marketed as modern relaxation beverages. Leading with the tagline of "calm, cool, collected," the products have become the primary driver of sales of the brand and represent the vision that founder and CEO Ben Witte says he always had for Recess: a platform of beverages intended to help people relax. The company later added Mood powders to the mix, and in 2022 launched a line of zero-proof mocktails that Ben describes as a natural extension of the brand. Recess has emerged from the pivot as a prime-time player that is sold in over 18,000 stores nationally and is one of the best-selling beverage brands on Amazon. It is mentioned and merchandised alongside the likes of high-profile drinks like Olipop, Poppi and Liquid Death. In this episode, Ben talks about how he navigated a shift toward a product mix that realizes his vision of a relaxation beverage platform, how Recess built a thriving online business, how the company utilizes consumer feedback to support its sales and marketing efforts and why it is preparing for a major expansion in brick-and-mortar retail. Show notes: 0:35: Ben Witte, Founder & CEO, Recess â€" Taste Radio editor Ray Latif recalls his first interview with Ben and the hype around Recess' launch in 2019, before the entrepreneur talks about his reasoning for developing a brand focused on relaxation and how the timing of Recess' launch benefited the brand. He also discusses the strategy of building a digitally native omni channel brand, how a quote from Amazon founder Jeff Bezos helped him realize the importance of patience, and how he identified magnesium as an anchor ingredient for Recess. Ben also explains how the rise of non-alcoholic beer has helped the development of Recess' zero-proof cocktails, how consumers' interactions with consumers has evolved and the brand's communication has changed and how brick-and-mortar success is tied to online advertising. Brands in this episode: Recess, Olipop, Poppi, Liquid Death, White Claw, Athletic Brewing, High Noon, Cutwater, Topo Chico, Kin, Ghia

Does the announcement of a new $135 million fund offer any indication about the flow of new capital in food and beverage? The hosts discuss and also highlight a Poppi-infused snack, Walgreens' private label prowess and some "notable" folks. This episode features an interview with five entrepreneurs, including the founders of Little Spoon, Four Sigmatic and O2, who are drawing upon their extensive experience, networks and resources to support emerging brands via a new venture called CPG Fast Track. Show notes: 0:35: Yosemite's Erewhon. Pop-Guac. No-tables. Mo' Money. Nice! Naked & Famous. Feed Bags. – Jacqui recounts her visit to one of America's most famous parks and its well-stocked general store, the Newton crew misread a snack recipe and poured soda into guacamole, and the hosts chat about Nosh's praise for "notable" leaders and influencers in the food industry. They also reflect on Siddhi Capital's launch of a second fund and what it means for emerging and growth-stage brands, share their takes on a well-known drug store's private label brand and compare it to those of Walmart and others, and highlight a few new products, including ramen-flavored popcorn and a canned cocktail with a nude-ish name. 37:06: CPG Fast Track Co-Founders – Launched by five industry executives – Dave Colina, founder and CEO of O2 Hydration; Jason Feifer, editor-in-chief of Entrepreneur magazine; Lisa Barnett, the co-founder of Little Spoon,; Markus Karjalainen, co-founder of Four Sigmatic; and Matthew Gartland, co-founder and CEO of SPI Media – CPG Fast Track works with entrepreneurs who are beyond the proof point phase of their businesses and beginning to scale retail presence and distribution. In this conversation, we speak with the quintet about how they are utilizing their collective experience to provide mentoring and additional forms of training to carefully selected groups of founders. Brands in this episode: O2 Hydration, Little Spoon, Four Sigmatic, Fishwife, Heyday Canning, MiLa, Mason Dixie Foods, Once Upon A Farm, Better Sour, RXBAR, DeeBee's Organics, Chomps, Poppi, Peepal People, Doosra, Paro, Momofuku, Mid-Day Squares, immi, Aura Bora, Caulipower, Olipop, Taika, Nomad Snacks, Tip Top, San Diego Bar, Gorilla

It's one of the fastest growing natural food brands in recent years, but better-for-you snack maker LesserEvil still has plenty of room to scale. Literally. The vertically integrated company just opened its second production facility in its home state of Connecticut, one it views as the next step towards expansion into mainstream retailers. Best known for its organic popcorn and identified by the cherubic Buddha-like icon on the front of every bag, LesserEvil debuted in 2005. Its current trajectory, however, began in 2011 when former bond trader Charles Coristine acquired the company, which, at the time, was nearly bankrupt. In the time since, LesserEvil has become a nationally distributed brand that is available at Whole Foods, Target, Publix, Walmart, Costco and Sprouts. In addition to popcorn, the brand markets a broad range of snacks, including its corn-based "Space Balls" and onion ring-inspired "Moonions," as well as those made for kids and toddlers. The products are made without seed or vegetable oils and are USDA certified organic and/or Non-GMO Project Verified. In this episode, Charles talks about the company's self-manufacturing model and how it relates to retail strategy, innovation and gross margin, why making organic foods affordable is both moral and fiscally wise and what he's learned about staffing, leadership and branding. Show notes: 0:35: Charles Coristine, CEO, LesserEvil – Taste Radio editor Ray Latif speaks with Charles at LesserEvil HQ in Danbury, Connecticut about the brand's foray into the club channel, the reasons for its"slow and methodical" approach to growth and why he's getting more comfortable using the title of "founder." Charles also talks about why he's in the production facilities "multiple times a day," his increased focus on operations and his belief that "everything can be learned and it's all just about attitude." He also explains why great brands are grounded in authenticity; how demand planning impacts ingredient sourcing, sales strategy and innovation pipeline; and why LesserEvil markets products designed for specific age groups. Charles also talks about how being vertically integrated allows the company to sell its products at affordable prices, why he believes founders need to be "super scrappy" if they want to self-manufacture, why he's wary of "over-hiring," and the most rewarding part of his journey as CEO. Brands in this episode: LesserEvil, Rind Snacks, SOMOS Foods

There's high praise, some head-scratching and outright dismay in this innovation-centric episode of Taste Radio. Among the highlights: an upstart labneh brand and a Gen Z-inspired line of better-for-you soda. Less appealing: a corporation's commodification of ethnic foods and global flavors. Show notes: 0:25: It Sounds Phishy. Mike Gets A Treat. No Cap. A Tiny Moment. Oh, Ben. Spicy Bread. – Mike is back and shares some deets about a THC-fueled concert before he gets his chance to sample a viral frozen dessert. Ray realizes that a new beverage brand is not for him and that its clever name went over Jacqui's head. The hosts wonder whether labneh can go mainstream and are agitated by two new brand extensions launched by Ben's Original. They also chat about high-flying gummies and shots, avocado bread (!) and why European wheat makes all the difference. Brands in this episode: GoodPop, Ore-Ida, No Cap!, Bezi Labneh, Yaza, Ben's Original, Gorilla, Fable, Magic Cactus, Flyers Cocktail Co., Calexo, Brez, Cadence, Novo Brazil, Revival Einkorn, Ceybon, The Avocado Bread Co.

When Miguel Leal and his co-founders launched the modern Mexican food brand Somos Foods in 2021, they believed they were introducing a "Goya for millennials." It turns out that Somos was more suited to be a "Rao's for all consumers." Miguel is the CEO of Somos Foods, which he founded with Kind Snacks founder Daniel Lubetzky and Rodrigo Zuloaga, who, like Miguel, is a former Kind executive. Somos markets clean ingredient "simmer sauces," salsa, rice and beans produced in Mexico and made using traditional techniques, according to the brand. The products are distributed in over 11,000 retail doors, including Target, Publix, Whole Foods Market, Walmart and Albertsons. While the founders' original concept – to "re-envision Mexican cuisine in the U.S. with a focus on authenticity, convenience, and sustainability" – has remained consistent, the communication of that message has evolved. Somos is now positioned as a brand for "Mexican meal solutions." Miguel says that the shift required the company to rethink nearly every aspect of the business, including marketing and product development. The undertaking was challenging and, at times, humbling for Miguel and his co-founders, each of whom have decades of experience in the food industry. In this episode, Miguel speaks about the genesis of Somos, how he and the team came to the realization that the brand needed to adjust its positioning, mistakes that, in hindsight, were avoidable, identifying areas for improvement in how the products tasted and were named, and how their timeline for an potential acquisition has changed significantly. Show notes: 0:35: Miguel Leal, Co-Founder & CEO, Somos Foods – Taste Radio editor Ray Latif visits with Miguel at Somos HQ in Stamford, Connecticut where the entrepreneur chats about the brand's new simmer sauces, his roots growing up on the Mexico/U.S. border and how his profession career is anchored in food marketing. He also explains how the creation of Somos came from he and his co-founders being "frustrated with the options at US grocery," how they erred in trying to build the brand in a similar way to how Kind Snacks was built, why he compares Somos to Legos and the meaning behind its name. Miguel also discussed the company's emphasis on simple messaging and easy food prep for consumers, why he thought that at the outset that "in 3-5 years Somos could be a great acquisition target" and how he communicated the shift in strategy to the company's investors. Brands in this episode: Somos Foods, Kind Snacks, Cholula, Goya, Rao's

Sweet. Savory. Celeb. The hosts check all the boxes in an episode that looks at how consumers evaluate authenticity between brands and celebrity endorsers. We also feature an interview with Stephanie Reda, the director of brand development for fast growing snack and seltzer brand Hal's New York. Stephanie outlines the history of Hal's and discusses the brand's retail and distribution strategy. She also talks about Hal's marketing and social media initiatives, and how her role has evolved as Hal's enters its 10th year in business. Show notes: 0:25: All Alone. At Sea. The OG Combo. Discounts Are Great. Gin & JLo. Recess Time. Cowcohol. – Ray finds himself in a rare spot, while John and Jacqui rock the WCB studio. The hosts highlight one of the most interesting sweet and savory combinations in recent years before pointing out an easy way to save money this fall. They also reflect on an article penned by BevNET spirits editor Ferron Salniker about celebrity-backed beverage alcohol brands and how credibility plays into consumers' purchasing decisions. Ray praises a new non-alcoholic RTD cocktail and shares an oddly-named vodka while Jacqui features a brand of THC seltzers. 35:53: Stephanie Reda, Director of Brand Development, Hal's New York – Stephanie is the director of brand development for Hal's New York, which markets flavored seltzers, ginger ale and salty snacks, including potato chips, popcorn and pretzels. Launched in 2014, Hal's is known for its folksy, old-school branding and that products are a common sight at bodegas throughout New York City. Hal's is also distributed at several chain retailers, including Target, Whole Foods and 7-Eleven. Brands in this episode: Hal's New York, Ore-Ida, Good Pop, Casamigos, Teramana, Cabo Wabo Tequila, Delola, Gin&Juice, The Long Drink, Recess, Nutcase, Crescent 9, TMK Distilling

How does a 156-year-old business continually evolve to meet the needs and palates of modern consumers? It's a question that Amy Guittard, the CMO and fifth-generation owner of Guittard Chocolate, often thinks about. Based in the Bay Area, Guittard is a family-owned and operated chocolate company founded in 1868. Guittard's primary business is as a supplier of premium chocolate to some of the world's most recognizable candy and sweets brands along with large and independent bakeries. Guittard also markets a consumer brand and sells baking chips, chocolate bars and cocoa powder. Following a six-year career at Clif Bar, Amy joined Guittard in 2012 and has led brand strategy, building and refining the company's platform initiatives. She's also played a key role in its innovation strategy, supporting the development of products that have enhanced the offerings of Guittard's business customers. In this episode, Amy speaks about the duality of her role as both a steward and agent of change for Guittard, the challenge of competing with both small, artisanal brands and large conglomerates, how she helped the company navigate a major threat to its core business and how she thinks about creating more affordable and accessible products for consumers. Show notes: 0:35: Amy Guittard, CMO, Guittard Chocolate - Amy and Taste Radio editor Ray Latif talk about their respective experiences visiting Fancy Food Show conventions as children before she shares a brief history of Guittard Chocolate. Amy also explains Guittard's emphasis on business-to-business sales, how an "evolution of artistry" helps customers create better products and why she describes the company as being "the smallest of the big guys and the biggest of the small guys." She also discusses Guittard's leadership structure and how it benefits innovation and business development, her path from Clif Bar to CMO of her family's business and how the arrival of Scharffen Berger in the U.S. kickstarted a significant pivot and the need for transparency among company employees. Brands in this episode: Guittard Chocolate, Clif Bar, Scharffen Berger

It's a "buy or sell" episode as the hosts opine about the future of online grocery shopping, fish sticks, and whether kombucha can recapture some of its magic (and sales). They also discuss Athletic Brewing Co.'s recent $50 million financing round and highlight a few fizzy and spicy new products. Show notes: 0:25: Boatin'. No Stage In S.D. M&Athletic. Bruised Peaches. White(fish) Space. Hops For Breakfast. – An hour before the Newton-based team set sail on Boston Harbor, the hosts chat about John's upcoming interview as part of a Naturally San Diego meetup on July 17 and the reasons why Athletic Brewing hasn't been acquired… yet. They also share their personal preferences on buying produce using a smartphone or keyboard, why Ray thinks there's big potential for a sleepy frozen segment and whether current challenges in the kombucha category can be overcome. Later, Jacqui gets Parch-ed, Ray is impressed with a new sparkling water brand, Mike unveils an upscale condiment and John samples a morning brew. Brands in this episode: Athletic Brewing, Gorton's, Elavi, Peepal People, Olipop, Poppi, De La Calle, GT's Living Foods, Fishwife, Paro, Chai Box, Kola Goodies, Nguyen Coffee Supply, Health-Ade, Revive, Humm Kombucha, Kevita, AriZona Beverages, Truff, Parch, Cure Hydration, Hoplark

During our conversation with Simon Ford, the co-founder of revered spirit brand Fords Gin, he recited an adage that could be inscribed on the walls of any successful company: "People don't do business with brands, they do business with people." He's lived by the maxim throughout a 20-plus year career that includes experience in wine retail, bartending, spirits marketing, and, of course, entrepreneurship. In 2012, Simon and master distiller Charles Maxwell launched The 86 Company, a portfolio of high-quality and versatile spirits, including Fords Gin, developed to set a standard for modern bars and mixologists. Fords Gin emerged as one of the definitive brands represented at high-end cocktail bars around the world and was key to the acquisition of The 86 Company by beverage alcohol giant Brown-Forman in 2019. In this episode, Simon speaks about how a diverse background in spirits and hospitality helped him create extensive connections within each industry, what he means when he says that he "never pitches business," the reasons behind successful – and unsuccessful – relationships, his belief that naivety is a gift and how he cultivated a strategic partnership with Brown-Forman. Show notes: 0:35: Simon Ford, Co-Founder, Fords Gin – Simon, who met with Taste Radio editor Ray Latif at Bar Convent Brooklyn 2024, talks about how his grandmother's book of traditional cocktail recipes and his first sip of gin helped guide his interest in spirits and what he considers to be the keys to a great brand story. He also shares his preference between negronis and martinis, how Fords Gin differentiated itself via package design and why he values industry expertise as an entrepreneur. Simon also explains why he loved the experience of selling the company and working with Brown-Forman and offers a few suggestions on esoteric bands or musicians that people should listen to, particularly on vinyl. Brands in this episode: Plymouth Gin, Fords Gin

In a bursting-at-the-seams episode of Taste Radio, the hosts reflect and ruminate on Lionel Messi's Prime-killer, "condiment couture," Boisson-bashing and sausage salvation. They also get vitaminwater vibes from a brand's recent revamp and highlight a handful of new beverages, including a sparkling tea and a decaf espresso martini. Show notes: 0:25: Taste No Raydio. Fashion Meets Catsup? Wet & Mas. A Martini With No Jitters. – Ray praises the team for filling in while he was OOO before everyone weighs in on a new Heinz and Kate Spade collaboration (and share their favorite condiments) along with Johnsonville's attempt to make the internet a more positive place. The hosts also comment on Boisson's reboot and why the non-alcoholic beverage retailer may want to take a second swing at it, how Prime's problems have opened the door for challenger brands, and several small format drinks all of which pack a punch. Brands in this episode: Heinz, Johnsonville, Mas+ by Messi, White Claw, Mike's Hard Lemonade, Prime, Wet Hydration, Vitaminwater, Twrl Milk Tea, Little Saints, Ooso Tea, Dr Pepper, Michele's Granola, Simpli, Madwoman Cocktails

This special edition of the podcast highlights interviews with six founders, creators and innovators who joined us on Taste Radio during the first half of 2024. Our guests include Chamberlain Coffee founder Emma Chamberlain; Elizabeth Banks and Marian Leitner, co-owners of Archer Roose; Patagonia CEO Ryan Gellert; Alix Peabody, founder of Bev; Jay Shetty, co-founder of Juni; and Super Bowl champion NFL quarterback Patrick Mahomes, the lead investor of Throne Sport Coffee. Show notes: 0:31: Interview: Emma Chamberlain, Founder, Chamberlain Coffee – We kick things off with Gen Z icon and Chamberlain Coffee founder Emma Chamberlain. In this clip from an episode published on May 7, Emma spoke about why the brand's identity is anchored by love and modernity, and how collaborations with other brands are determined by a set of "filters." 4:55: Interview: Elizabeth Banks & Marian Leitner, Co-Owners, Archer Roose – Next up we have Elizabeth Banks & Marian Leitner, the co-owners of fast-growing canned wine brand Archer Roose. In a clip pulled from an episode featured on April 30, Elizabeth and Marian spoke about how they incorporate a sense of adventure, breaking rules and relatable humor into Archer Roose' marketing strategy, and why entering Target meant swinging at a pitch they could hit. 8:45: Interview: Ryan Gellert, CEO, Patagonia – We keep it going with Ryan Gellert, the CEO of pioneering outdoor apparel and gear company Patagonia. In this clip, from our episode published on March 26, Ryan discussed how leaders of early-stage and emerging brands can actively incorporate sustainability and environmental responsibility into their business strategies. 13:16: Interview: Alix Peabody, Founder, Bev – Next we have Alix Peabody, the founder of Bev, a stylish brand of canned wines that was acquired by E & J Gallo in June 2023. In this clip, pulled from an episode published on January 9, Alix spoke about how taking a brief respite to focus on her mental health impacted perceptions of her as a leader and Bev's ability to land new investment and a potential return to entrepreneurship. 19:00: Interview: Jay Shetty, Co-Founder, Juni – We continue with popular wellness influencer and podcaster Jay Shetty, who is the co-founder of sparkling tea brand Juni. In this clip from an episode aired on March 5, Jay explained the criteria he uses to identify alignment with potential business partners, and how the intersection of human behavior and evolution of social media impacts consumer habits and their motivation to try new things. 26:14: Interview: Patrick Mahomes, Lead Investor, Throne Sport Coffee – Finally, we hear from NFL superstar Patrick Mahomes, who is the lead investor in upstart RTD coffee brand Throne Sport Coffee. In the following clip from an episode published on May 21, Patrick spoke about how he and company founder Michael Fedele aligned on the company's business plan and strategy and how he is highlighting his consumption habits to build an authentic relationship with consumers. Brands in this episode: Chamberlain Coffee, Archer Roose, Patagonia, Bev, Juni, Throne Sport Coffee, BodyArmor

Why are some concepts that were once derided as too esoteric for mainstream consumers now viewed as cutting edge and trendy? The hosts discuss the topic during their recap of the 2024 Summer Fancy Food Show and also highlight rooibos-based drinks, a "breakfast martini" and THC powders. Show notes: 0:25: An Irish "Beer Factory." One-Day Sprint. Spicy Flights. Generation-Neutral. FUQ BOI? Breakfast Martinis. BevNET Com. – Upon his return from across the pond, Craven suggests a new date for SFFS, how the trade show featured hot sauces galore and one product left Mike feeling "straight nuked." The also talk about how booths highlighting South Asian brands attracted lots of energy and attention from attendees. Later, Craven gets "outed," before the hosts go deep on rooibos and how subscription clubs are effective in generating consumer enthusiasm, revenue and feedback. Also, we learn that Jacqui's mom has a new bag and how a cult favorite sweets brand got a bite-size revamp. Brands in this episode: Guinness, Empress Hot Sauce, Aaji's, Peepal People, Doosra, Chutni Punch, Chai Box, Kola Goodies, S'noods, Monatea, Straightaway Cocktails, Djablo Hot Sauce, Wims, Parentheses Drinks, Lexington Bakes

Nicole Dawes isn't the kind of CEO that operates from behind a desk. Throughout her career, Nicole, the founder of Late July Organic Snacks and Nixie Beverage Co., has consistently stressed the importance of building brands at the store level. Being in the field yields critical information about how products are performing on shelf, she says, and also strengthens relationships with retail buyers and merchandisers. That philosophy helped her build Late July into a nationally distributed brand that was acquired by snack giant Snyder Lance in 2014. And she's drawing on the same playbook to develop Nixie. Launched in 2020, Nixie markets organic flavored sparkling water sold in 12 oz. cans. The products are distributed in 11,000 stores and the brand has become the fastest-growing in its category within the natural channel. Earlier this month, Nixie entered the emerging better-for-you soda space with a new line of zero-sugar and zero-calorie sodas. The products come in three varieties – classic cola, root beer and ginger ale – and are available nationwide at Sprouts and regional retailers, including New Season's and Raley's. In this episode, Nicole discusses the development of the new soda line, why "doing what we say we're going to do" is the key to strong relationships with retail buyers, the challenge of deciding when to accept opportunities even if you're not ready for them and how the Nixie team works hand-in-hand with outsourced field support. Show notes: 0:35: Nicole Dawes, Founder & CEO, Nixie Beverage Co. – Nicole talks about equating time in the beverage industry to dog years, getting consumers to switch from Diet Coke to Nixie sodas, why acquirers buy strong brands and her belief that you "can't go into a retailer until you're prepared to support them with what they need." She also explains why Nixie stuck to its retail strategy despite challenges caused by the pandemic, what convinces consumers to buy its products, what learnings can be gained from testing at a limited number of stores and why she describes herself as a "adrenaline junkie." Nicole also discusses her hiring philosophy and why it's important for younger employees to trust their opinions and why she believes in offering help to as many other founders as possible. Brands in this episode: Late July Snacks, Nixie, Harken Sweets

On the heels of BevNET Live Summer 2024, the hosts revisit the final round of the New Beverage Showdown and explain why evaluating emerging brands at different stages of development can be challenging. They also highlight a handful of new products and talk about the influx of saucy condiments. Show notes: 0:25: Five-Zero. Zig Zag. Candy Toilets. Melissa x Guy Fieri. Hot & Saucy. — Melissa recounts her visit to one of NYC's most recognized landmarks, Mike talks about why an upcoming trade show allows attendees to zig while others are zagging, and Ray rips on a childhood treat that dentists surely love. The hosts collectively praise BevNET Live's retail partners, and congratulate the winner of its pitch slam before sharing some behind-the-scenes information about the judging process. Melissa shares a guilty pleasure while on the road, Ray heaps praise on a hot honey brand and wonders why everyone seems to be feeling a little saucy. Brands in this episode: Behave, Now and Later, Pretty Tasty, Lily, OK Energy, Explorer Cold Brew, Holy Water, Ready Protein Water, Jas, Healtea, Pop & Bottle, Momenpop, Savoia, Astraeus Gin, Fords Gin, Local Hive, Maazah, Primal Kitchen, Haven's Kitchen, Louisa's Latin Kitchen

Forbes once described Jean-Charles Boisset as "The James Bond of Wine," a title befitting of the Frenchman, who embodies elegance and sophistication. But at his core, Jean-Charles is fond of nourishing others and sharing his passion for high-quality beverage and food with anyone he encounters. Jean-Charles and his sister Nathalie lead the current generation of his family's business, Boisset Collection, a global company that owns dozens of wineries across the world, including in California, France, England and India. According to Forbes, Boisset Collection generates annual sales of around $200 million and has an estimated value of $450 million. While his primary business is wine, Jean-Charles is also a spirits entrepreneur whose latest project has reunited him with The Beckmann Gonzalez family, known for their extensive history in tequila, in particular as the creators of Jose Cuervo. The partnership yielded Casa Obsidiana, an ultra-premium tequila brand that unites the collective expertise of its founding team. Created using estate-grown, 100% Blue Weber agave, the tequila is aged in French Oak wine barrels that once contained Chardonnay from a Boisset Collection winery in Napa Valley. Available in Blanco, Reposado, and Añejo expressions, the tequilas are bottled in Mexican-made hand-crafted ceramic bottles and feature the brand's namesake obsidian stone. In this episode, Jean-Charles speaks about how he identifies opportunities to innovate and why he emphasizes taste, not trends, when planning new business ventures and developing new products. He also discusses lessons from prior experience in the spirits industry and how historical context is at the heart of the company's communication strategy. Show notes: 0:35: Interview: Jean-Charles Boisset, Co-Founder, Casa Obsidiana – Jean-Charles talks about his childhood dream to become a professional soccer player and why he chose to join the family business instead and why he doesn't live with regret. He also shares his observations on the current market for beverage alcohol and state of drinking culture, how premiumization impacts innovation, how to create "extraordinary" products and why he stresses the importance of affordability and accessibility. He also explains how the history of the Beckmann Gonzalez family is at the core of Casa Obsidiana's brand story, the impact of/influence on finishing the tequila in wine barrels and why he and his team thought the artisanally-inspired bottles would be "a wild success or abject failure." Brands in this episode: Casa Obsidiana, Lunazul, Jose Cuervo

Frank Sinatra famously crooned "if I can make it there, I'll make it anywhere." The "there," of course, is New York City. The Big Apple was the backdrop for BevNET Live Summer 2024, held on June 12 and 13. Taste Radio's hosts met with founders and executives from dozens of emerging and innovative beverage brands represented at the annual event, including those that participated in BevNET's signature pitch competition, the New Beverage Showdown. In this episode, the hosts discuss their conversations with attendees, reflect on presentations in the semifinal round of the Showdown and how founders piqued the interest of the competition's judges, and identify what retail buyers want to hear in pitch meetings. Show notes: 0:25: Gravelly Voices. Two-Minute Sprint. Simplify! A Little Different. Jadakiss. Two Ingredients. – The hosts chat about Ray's "latestagramming," the challenge of 120-second pitches and why Mike talks about why "liquid, packaging and me" are the keys to successful semifinal round Showdown presentations. They also explain how brands can bring value to retailers, the excitement of seeing a hip-hop icon on stage and the brands that quenched their thirst and filled them up during a busy first day of the event. Brands in this episode: Poppi, Hal's New York, Remedy Organics, Barcode, Once Upon A Coconut, Mela Water, WTRMLN WTR, GNGR Labs, Rockaway Soda

The New York Times recently hailed Graza's "sizzle" variety as "the best all around olive oil that you can buy in a store." It's the latest high-profile praise for the brand, which launched in 2022 and is beloved for its chef-inspired, squeezable green bottles. While acclaim for Graza has become commonplace, its popularity among influencers has led some to mock it as "the Instagram olive oil." Occasional derision, however, is fine with co-founder and CEO Andrew Benin. Being aligned with one of the world's most popular social media platforms is a good thing, he says, and should be celebrated. Since its debut, Graza, which markets extra virgin olive oil sold in "sizzle" and "drizzle" varieties, has been a constant presence in the pantries and kitchens of Instagram, YouTube and TikTok influencers. Virality has helped the brand generate millions of dollars in direct-to-consumer sales and supported its presence at national retailers, including Whole Foods, Target and Walmart. According to a recent CNBC report, Graza expects to bring in over $48 million in gross sales by the end of 2024. We sat down with Andrew for a conversation about how Graza has inspired authentic and fervent enthusiasm for its products on social media, how the company has maintained relationships with influencers "at scale" and how taking a bet on the upside has guided its demand planning strategy. He also explains why he describes Graza as an "early team-led company" versus a founder-led one and shares his nuanced perspective on profitability. Show notes: 0:35: Interview: Andrew Benin, Co-Founder & CEO, Graza —Andrew and Taste Radio editor Ray Latif recall their first conversation as part of an episode of BevNET & NOSH's Elevator Talk and discuss The New York Times' coverage of Graza. Andrew talks about the impact of creating a "memorable action," how his lightbulb moment occurred in the shower, why he describes working for other entrepreneurs as part appreciation and part envy, and why he views Graza as a "best supporting actor." He also explains why social media needs to be "a part of your brand's DNA at inception, how the company's social media strategy and team have evolved, the importance of hiring people that are motivated and nimble, why the development of Graza's refill cans addressed several consumer and operational challenges, and his belief that " you shouldn't get too much credit for being profitable and not knocked for being unprofitable." Brands in this episode: Graza, Dr. Bronner's, Magic Spoon

It's rare for a five-month-old CPG brand to be featured in the checkout aisles of one of the world's largest retailers. But Katie Lefkowitz, the founder and CEO of Harken Sweets, an upstart brand of plant-based, better-for-you candy bars, made it happen. Prior to launching Harken, Katie was the chief operating officer of Caulipower, helping the cauliflower-centric brand generate $100 million in sales annually within four years of its launch. In 2022, she set her sights on the confectionery space with the goal of creating a brand that rivaled legacy players like Snickers in terms of taste and texture, but made with significantly less calories and sugar and enhanced with functional ingredients. Harken was the result. The brand debuted earlier this year and comes in three varieties: the Crunchy One, the Gooey One and the Nutty One. Last month, Walmart added Harken's Crunchy and Nutty varieties to 3,500 of its locations across the U.S. The retailer merchandises the candy bars in the cash register aisles of its stores next to category stalwarts like Twix and Payday. In this episode, we speak with Katie about how a personal crisis led her to create Harken, how she drew upon her professional experience to develop the candy bars, and how she secured and prepared for a pitch meeting with Walmart. She also explains why the category buyer said "yes" almost immediately, balancing a healthy margin with a reasonable everyday price and how the company is supporting sales growth at Walmart. Show notes: 0:42: Is That My Daughter In There? CPG Heroine (Check The Spelling). Aye, Poppi. – A local brand feeds the beast(s) just before the staff lunch, which, for some, becomes unnecessary. The hosts reveal their favorite moments of BevNET Live (the pen of judgment!) and discuss the ramifications of a high-profile class-action lawsuit. They also binge on boba (not popping) pearls. 22:43: Interview: Katie Lefkowitz, Founder & CEO, Harken Sweets – Taste Radio editor Ray Latif professes his passion for Harken; Katie talks about how cancer impacted her dietary habits and her perspective of "food as medicine." She also discusses the challenges of developing a candy bar that can compare to ones like Snickers, why it's imperative for entrepreneurs to be honest with themselves about taste and how package design influences retail strategy. Katie also talks about how Walmart buyers are empowered to "own their sets," why understanding how the retailer operates was valuable information, how the popularity of GLP-1 drugs factored into Walmart's decision and how a minor degree in consumer psychology helps guide her assessment of the CPG landscape. Brands in this episode: Dumpling Daughter, Poppi, Twrl Milk Tea, Heath-Ade, Bai, Harken Sweets, Caulipower

Jocko Willink admits that he made mistakes during his time in the military. The retired Navy SEAL lieutenant commander, author and entrepreneur says that, in some cases, his errors led to circumstances in which "things went terribly wrong." Certainly, it's difficult to compare the experiences of leading soldiers on the battlefield and running a CPG company. But Jocko, who is the founder of better-for-you beverage and supplement brand Jocko Fuel, believes that in any situation when mistakes occur, it's important for the person in charge to take ownership, figure out a solution and find a way to make sure the problem doesn't happen again. That perspective is a core tenet of Jocko's leadership style, which guides Jocko Fuel. Born as Jocko Tea in 2018, the brand has evolved into a CPG platform that markets several product lines, including energy drinks, protein shakes, greens powder and hydration beverages. Jocko Fuel has a nationwide retail footprint and is carried at grocery chains H-E-B, Meijer and Wegmans along with GNC, The Vitamin Shoppe and 7-Eleven. We sat down with Jocko for a conversation about the development of Jocko Fuel, including why having a "military mindset" means more than you might think and how his personality and beliefs are embedded into every aspect of the brand. He also talks about empowering his team to navigate the complexities of running a modern consumer brand and its alignment with private equity firm Goode Partners, which invested $30 million in Jocko Fuel in 2022. Show notes: 0:35: Interview: Jocko Willink, Founder, Jocko Fuel – Jocko explains his daily reading habit, why he wakes at 4:30 AM each morning and how that routine has benefited him as a soldier and entrepreneur. He also explains how his military experience taught him to approach every situation with an open mind and to listen to feedback, the reason that Jocko Fuel energy drinks contain less caffeine than competing products, and why he isn't managing the brand's retail strategy. Jocko also explains what he means by "extreme ownership," why he believes that the buck always stops with him, his perspective on competition, the influence of company investors on management decisions,his role in the promotion of Jocko Fuel, and the brand's pricing strategy. Brands in this episode: Jocko Fuel

Have non-alcoholic cocktail menus gone the way of the BlackBerry? Milan Martin thinks so, and he has good reason to believe it. Milan is the founder and CEO of The Free Spirits Company, a brand of hand-crafted, non-alcoholic spirits and RTD cocktails. Founded in 2020, the company markets zero-proof bourbon, gin, tequila, amaro and vermouth, along with a canned margarita and Kentucky mule. Milan's vision is not to replace spirits from consumers' drinking occasions, but to empower them – and bartenders – with the optionality to create no- or low-proof cocktails, depending on their mood and setting. Free Spirits products are produced using a process it describes as "distillate reconstruction." The company sources natural ingredients – American white oak, European juniper, and Mexican blue agave, to name a few – and distills their essences while reconstructing the nose, flavor notes and mouthfeel of traditional spirits. Vitamins B3 and B6 are also added to enhance the consumption experience. In our interview, Milan talks about the "aha" moment that led him to create The Free Spirits Co., why flavor improvement is a process, how to convince someone who didn't like a product the first time to give it a second try, and why he's bullish on the brand's RTD cocktails. Show notes: 0:35: Community, Class, Clouds and Cookies – BevNET's director of community Melissa Traverse joins the show and chats about recent and upcoming episodes of Community Call and the hosts collectively talk about valuable content for early-stage founders at BevNET Live Summer 2024. They also munch on mood-boosting, freshly baked cookies (and some crispy ones, too) and highlight Cloud Water's new look energy drinks along with a new flavor variety for a sparkling tea brand. 22:20: Interview: Milan Martin, Founder & CEO, The Free Spirits Co. – Milan shares recommendations for Philadelphia restaurants, before Taste Radio editor Ray Latif shares an anecdote about the popularity of non-alcoholic cocktails in Boston. Milan explains why he undertook "zero" market research when developing Free Spirits, why cocktails generate irrational behavior (but not in the way you're thinking) and the most common reasons that people buy his products. He also quotes Netflix founder Reid Hoffman when discussing flavor development, why niche retailers are a big part of the brand's consumer trial strategy and why building strong relationships with the hospitality industry has helped the company compete with deep-pocketed brands Brands in this episode: The Free Spirits Co., Fancypants Baking Co., Doughpamine, Bang, Oathaus, Honey Mama's, Cloud Water, Sarilla, Seedlip, Ritual Zero

Despite major strides taken by a new generation of bold entrepreneurs and brands, Black-owned food and beverage companies still face persistent headwinds getting on the shelves of mainstream supermarkets, finding significant investment,and scaling long-term. From a consumer and an equity standpoint, this is untenable. A significant slice – 14% – of American consumers are Black. We know that there are Black founders out there but they are not necessarily making their way into our consciousness or on the radar of much of the established CPG structure. As a resource for all founders, Taste Radio, in collaboration with Quentin Vennie, the co-founder and CEO of beverage brand Equitea, has developed a special series that highlights conversations on various aspects of the challenges felt by all entrepreneurs filtered through the experience of Black founders. We also discuss the ways that the environment has changed, and how it has not, as well as identifying resources that our founders may not yet realize exist. In this first edition of the series, we sat down with Quentin, Partake Foods founder Denise Woodard and Ibraheem Basir, the founder of A Dozen Cousins, for a roundtable discussion that explores the foundational reasons that each started their brands, how modern Black-owned brands are extending a legacy of Black entrepreneurship, ways in which they are building their companies' culture to reflect their own, and the impact of Black-owned and ethnic-themed brands in expanding the audience for natural and organic foods. Show notes: 0:35: Quentin Vennie, Equitea; Denise Woodard, Partake Foods; Ibraheem Basir, A Dozen Cousins – Quentin discusses the origins of the special series and the goals he hopes to achieve; Ibraheem and Denise talk about their respective families history in entrepreneurship, before Quentin explains how the creation of Equitea is partly rooted in his inability to find products that represented him or his culture. Ibraheem and Denise discuss the impact of their experience in corporate CPG companies in the development of their brands; they also explain what gave investors and retailers confidence to "place a bet" on their brands. The trio also talk about how the ebb and flow in how the CPG industry supports Black founders via diversity initiatives and why Quentin was unable to benefit from an initiative intended to support BIPOC entrepreneurship. Ibraheem explains how culture influences all aspects of A Dozen Cousins; Denise talks about incorporating a holistic perspective on culture into Partake Foods; Quentin discusses how black founders in food & beverage can collectively and independently help each other be successful. Ibraheem talks about "the sticky part" of racism and how it affects fundraising; Denise highlights the challenges faced by investment funds that are focused on women- and minority-owned businesses and the trickle down effect on brands like hers; and all three founders explain what they hope to leave as a legacy. Brands in this episode: Equitea, Partake Foods, A Dozen Cousins

If you've ever wanted to get inside the mind of a retail buyer or merchandiser, this episode, in which we sit down with key executives representing mass, specialty and natural grocery retail chains, is required listening. Will McDonald, the Vice President DMM - Beverages for Walmart; Kristin Alas, a Category Manager for Gelson's; and Brian Albert, a Sr. Category Manager for Sprouts, reveal how each retailer evaluates emerging brands, assesses innovation and trendy ingredients, and cultivates successful relationships with founders. Show notes: 1:10: Interview: Will McDonald, VP DMM - Beverages, Walmart – Will talks about how he cut his teeth at Walmart in the retailer's gift card section, why "being choiceful" in managing assortment is "the bedrock of what we do," and why Walmart is interested in meeting with as many potential suppliers as possible. He also explains why he prefers in-person introductions to emails, how long it takes from an initial meeting to getting product on-shelf and the value of working with brands that are sold in a limited number of Walmart locations. Will also engages in some category word association (RTD coffee, energy drinks, mid-calorie soda, RTD cocktails, functional beverages, kombucha/chilled beverages, kids' beverages) and answers a question about Walmart's ability to influence how kids' beverage brands formulate their products. 23:35: Interview: Kristin Alas, Category Manager, Gelson's – Kristin explains why Gelson's wants to be known as a place for discovery of new brands and novel concepts, why uniqueness is key to her buying strategy, and her interest in products made with adaptogens and added functionality. She also discusses her interest in adding new products to Gelson's stores on a monthly basis, the reason brands stay on shelf and best practices for enhancing trial and awareness. Kristin also talks about why she urges founders to email her and not send unsolicited samples, what she covets in package design and why she encourages brands to launch at Gelson's. 35:20: Interview: Brian Albert, Sr. Category Manager, Sprouts – Brian talks about how Sprouts has become a hub for new and innovative brands and how he defines innovation, while sharing an example of a brand that captured his attention and why it was given placement in all Sprouts stores. He also explains how the retailer assesses taste, why organic ingredients are a "table stakes" attribute, what to highlight and what you shouldn't say in a pitch meeting. He also shares the lead time to get into Sprouts' innovation center and what makes for a great working relationship between founder and retail buyer. Brands in this episode: Good Dirt, Juni, Happy

If you know Peloton, you probably know Kendall Toole. Kendall is one of the most recognizable and beloved trainers on the exercise platform, known for her upbeat personality and high-intensity cycling classes. She's also a popular wellness and fitness influencer with 1.3 million followers on Instagram and TikTok combined and an ambassador for athletic apparel company Lululemon. In October 2023, Kendall entered the beverage industry as a partner with Don't Quit, a sports nutrition brand that markets high protein shakes and clean ingredient energy drinks. We sat down with Kendall for a conversation about her involvement with Don't Quit and how she's involved in marketing and promotional initiatives. As part of our conversation, Kendall shared her approach to communicating authenticity on social media, how she talks about Don't Quit's functional ingredients with consumers and how she played a key role in a label revamp for the brand's energy drink line. Show notes: 0:35: First Time? Meet A Retail Buyer In NYC. Data (Not The Star Trek Guy). Lithium & Cocktails. – The hosts discuss valuable opportunities for both attendees of the upcoming BevNET Live Summer 2024 event and BevNET/NOSH Insiders. The Newton-based crew also sips on sparkling coconut with a groovy vibe, full strength and non-alcoholic cocktails and a lithium-infused beverage while Jacqui munches on candied nuts. 18:00: Kendall Toole, Partner, Don't Quit – Kendall teaches Taste Radio editor Ray Latif a new word, discusses how she incorporates her everyday consumption of Don't Quit products into her social media posts and how the energy drink makes its way into her Peloton classes. She also chats about a key brain-boosting ingredient in the beverages, her influence on package design, shares a recipe for a high-protein ice cream and why her goal is to spur conversation and "give people a platform to be seen" on Instagram and TikTok. Brands in this episode: Don't Quit, Via Carota, Aplos, Live Loud Foods, Paqui, Strange Water, Happy Pop, Lithios, Curious Elixir No. 9

It's no secret that Patrick Mahomes is one of the best players in the NFL. What is perhaps less known is his beverage of choice throughout the day: coffee. The three-time Super Bowl-winning quarterback says he drinks at least five cups a day to stay energized. It's only fitting that Patrick is the lead investor in Throne Sport Coffee, a better-for-you iced coffee brand developed for athletes and active consumers. Founded by former BodyArmor marketing chief Michael Fedele, Throne is made with sustainably sourced arabica coffee and contains 150mg of natural caffeine per 11 oz. can. The products, which are sweetened with cane sugar and enhanced with B vitamins, electrolytes and BCAAs, come in four varieties: Mocha Java, Salted Caramel, French Vanilla and Black. Prior to Throne's launch on May 16, we sat down with Patrick and Michael who discussed the origins of the brand and their relationship, why the brand's target audience includes both health-minded athletes and blue-collar workers, the reason they don't describe the products as energy drinks, the company's initial focus on convenience stores and how Patrick is highlighting his consumption habits to build an authentic relationship with consumers. Show notes: 0:35: Michael Fedele, Founder/CEO & Patrick Mahomes, Lead Investor, Throne Sport Coffee — Taste Radio editor and Buffalo Bills fan Ray Latif clears the air with Patrick before Michael explains his interest in entrepreneurship and the opportunity he saw in the RTD coffee category. Patrick discusses his daily coffee routine and his perspective that Throne is a healthier option for himself and consumers. Michael talks about how he met Patrick and how a genuine connection helped formalize a business relationship. Ray samples Throne's French Vanilla variety and recalls a conversation with Kobe Bryant before asking Patrick about which aspects of the company's business plan and strategy are most attractive to him. Michael explains why Throne's products only include a small amount of cane sugar and highlights the $7 billion market for RTD coffee and Gen Z consumers' interest in the category. Patrick explains why his regular consumption of Throne is the basis for his promotion of the brand, and Michael discusses the company's initial focus on retailers in middle America. Brands in this episode: Throne Sport Coffee, BodyArmor, Vitaminwater

Jacqui's recap of the recently held Vegan Women's Summit spurs a conversation about consumer perception of – and some resentment about – plant-based food and meat alternatives, in particular. The hosts also highlight a new high-test coffee brand that's backed by a high-profile investor, note a new and valuable benefit for Insiders and sample prebiotic sodas, BFY cookies and a show-stopping non-alcoholic red wine. This episode also features a conversation with Dr. Farnoush Fadavi is the co-founder of Bala Enzyme, a brand of plant-based drink mixes formulated with a proprietary blend of turmeric, bromelain, and papain that contain no sugar. When taken regularly, the products are said to help regulate the body's inflammatory response and improve circulation to accelerate recovery and natural healing. Show notes: 0:43: Almost T-Boned. The Grimace Burger. Sporty Samples. Wine Keys. Uncouth Swine! - Mike recalls a moment in time when Jon Landis may have saved four lives; Jacqui gives a rundown of a recent vegan-centric event that emphasized inclusivity and the hosts discuss Beyond Meat's less-than-rosy outlook and Actual Veggies' newly announced funding round. They also sample and chat about Throne Sport Coffee, a new brand whose primary investor is NFL superstar Patrick Mahomes; how to access useful data at a nominal cost; why they're gaga about a certain saint; and how Craven cringes every time Ray pours anything into a cup. 29:47: Interview: Dr. Farnoush Fadavi, Co-Founder, Bala Enzyme – Bala launched in 2019 and has since picked up distribution in over 2,000 retail locations, including nationwide at Sprouts and is also sold DTC via its website and on Amazon. In this interview, Dr. Farnoush talks about how a confluence of her education, career as a dental surgeon and an unfortunate accident spurred the creation of Bala, why the company is emphasizing brick-and-mortar retail as much as e-commerce, its package size and pricing strategy and the key terms that help drive trial. Brands in this episode: Bala Enzyme, BodyArmor, Core Hydration, Fuze, NOS Energy, Beyond Meat, Meati, Actual Veggies, BodyArmor, Lemon Perfect, Equitea, Aura Bora, Nguyen Coffee, Heywell, Saint Viviana, Levo, Olipop, Good Word, Cien Chiles, Fishwife

Twenty-three years, nine brands and four successful exits. Serial entrepreneur Lance Collins has seen it all. Yes, he sold Fuze and NOS to the Coca-Cola Co. and reaped a windfall return. Yes, Coke also paid billions to buy BodyArmor, while Keurig Dr Pepper acquired Core Hydration for $525 million. There's no question that his wins are impressive. But Lance will tell you that he's made nearly every mistake one can make in the beverage industry and has experienced raw and desperate times, including mortgaging his house to stay in business. When asked about a throughline that has linked his companies and defined his career, Lance points to passion. He says it's why he continues to develop new beverage concepts, such as organic sports drink Recover 180, fitness-centric energy brand Accelerator, additive-free tequila Casa Azul, better-for-you soda MyMuse and ZEN WTR, a brand of sustainable bottled water. We sat down with Lance at the 2024 Beverage Forum, where he talked about his current and past ventures, lessons from successes and missteps, how he identifies white space and defines differentiation, the reason that entrepreneurs fail and why he encourages founders to make "fast mistakes." Show notes: 0:35: Interview: Lance Collins, Founder, BodyArmor/Recover 180/Accelerator/Fuze – Lance and Taste Radio editor Ray Latif reminisce on past interviews and why the entrepreneur is a "traveling salesman." Lance also talks about the grind and long-term process of building a beverage company, getting into the beverage alcohol business and why he launched another sports drink brand. He also explains lessons learned from BodyArmor and how he's applying them to Recover 180, the challenge of competing with Celsius, his take on Poppi, the impact of standout package design and why he credits great people to much of his success. Brands in this episode: BodyArmor, Fuze, NOS Energy, Core Hydration, Recover 180, Accelerator, Casa Azul, Celsius, Poppi, MyMuse, Bang, Monster Energy, Red Bull

Dates, consumed for millennia, are having a modern moment. But can the superfood maintain its momentum, particularly among mainstream consumers? And, while we're asking: has "superfood" lost its luster? Taste Radio's hosts have their say. We also sit down with MMA icon Quentin "Rampage" Jackson, who is a partner with upstart beverage brand F3 Energy. Show notes: 0:38: No ECL, Thank You. Don't Sit Next To Ray. A Plurality of Cacao. Sounds Fishy. – Mike trolls Ray about a recent soccer game, it's clear that Jacqui is the one to call in the event of an emergency, and an early-stage date snack brand sparks a discussion about how the fruit and other superfoods are marketed and sold. The hosts also munch on a new line of corn-based, onion-flavored, ring-shaped snacks (yes, you guessed it) and opine on better-for-you versions of legacy snacks, while Mike gets ceremonial about a new cacao drink and reveals a somewhat strange breakfast habit. 30:14: Quentin "Rampage" Jackson, Partner, F3 – MMA fans are undoubtedly familiar with the name "Rampage." The sobriquet belongs to one of the sport's icons, Quentin Jackson, a former title holder in the UFC's light heavyweight division. Quentin is still active in the MMA community and currently aligned with the United Fight League, which was founded by entrepreneur Harrison Rogers in 2023. Harrison is also the founder of F3, a nascent brand of energy and mood-enhancing drinks, of which Quentin is a partner. Quentin spoke about his role with F3, why he urged Harrison not to get into the beverage industry and how he's using novel social platforms to promote the brand. He also addresses a touchy topic that almost landed Ray in hot water. Brands in this episode: F3 Energy, Straightaway Cocktails, Sibz, Joolies, Ora Cacao, Chia Smash, Lesser Evil, Funyuns, The Good Crisp, Doritos, Combos, Rivalz Snacks, Snacklins, Harken Sweets, Djablo Sauce, IQ Bar, Doosra, Fishwife, Ark Cocktails, Monster Energy

Emma Chamberlain isn't jaded by the ebb and flow of beverage entrepreneurship. Not yet, anyway. On the contrary, the 22-year-old, who rose to fame as a YouTube creator and has since become one of the most prominent influencers in the world, says that she revels in the daily lessons learned from building her coffee brand, Chamberlain Coffee. Founded in 2020, Chamberlain Coffee sells whole beans, matcha and instant coffee direct-to-consumer and also markets ready-to-drink dairy-free lattes that are carried by Whole Foods, Albertsons, Walmart and Target. We sat down with Emma and Chamberlain Coffee CEO Christopher Gallant at the 2024 Beverage Forum, held last week in Manhattan Beach, California, for a conversation about the brand's development and growth strategy, why its identity is anchored by love and modernity, and how collaborations with other brands is determined by a set of "filters." This episode also features a conversation with Buster Houston, the vice president of national merchandising for supermarket giant Albertsons. Buster offers a deep dive into Albertsons' merchandising strategy and the "four p's" that dictate decision-making; how packaging impacts shelf placement and, in turn, generates trial; why slotting fees aren't as cut and dry as they may seem and how early-stage brands can start a conversation with the retailer. Show notes: 0:35: Interview: Emma Chamberlain, Founder & Chris Gallant, CEO, Chamberlain Coffee – Ray makes Emma blush before she and Chris discuss Chamberlain Coffee's progress at Whole Foods, how the brand is generating velocity at the retailer and how they are attempting to cultivate love for the brand among Emma's followers. They also talk about how product mix enables them to reach a broader audience, creating a coffee company for modern consumers, convincing Starbucks consumers to try Chamberlain Coffee and why Emma is constantly fascinated by the beverage industry. 14:03: Interview: Buster Houston, VP National Merchandising, Albertsons – Buster riffs on his first name before discussing the complexity and key elements of a successful merchandising strategy. He also talks about the evolution of package design and how it applies to esoteric beverages, what might compel Albertsons to take a flier on a new or innovative brand, the art and science of merchandising, and how the company uses internal and external data to make merchandising decisions. He also explains how brands can "graduate" out of the natural sections of its stores, the reason that he describes slotting fees as part of a partnership with Albertsons and why he encourages founders to email him. Brands in this episode: Chamberlain Coffee, Starbucks

When the world's largest retailer launches a private label brand of better-for-you and affordable food and beverage staples, it stands to reason that their customers will benefit. But how will Walmart's new bettergoods brand impact its existing CPG suppliers? The Taste Radio crew weighs in. Show notes: 0:35: A Terrifying Chameleon. Tipping Protocol. BevNET Gandalf. It's Yeah. – On location at The Beverage Forum in Manhattan Beach, California, Ray and John share a few highlights from the event, including notable interviews recorded from our makeshift Taste Radio studio. Jacqui and Ray briefly recap Naturally San Diego's third annual Pitch Slam and how a costumed person scared the living daylights of the competition's host. Jacqui shares a secret about her shopping habits, the hosts collectively opine on Walmart's latest opus and Mike is urged to bathe… in lemongrass curry. Brands in this episode: Loli's, BAM, Mesa De Vida, Sipwell, Madly Hadley, Chamberlain Coffee, The Free Spirits Co., Banza, Siete Foods, Califia Farms, Honest Kids, Just Ice Tea, Red Boat, Mizu Lab

A bold and carefree woman. A living embodiment of human adventure. A confident explorer known to travel the world atop a moose. Archer Roose, the fictional character that Marian Leitner created to represent her wine brand in name and label design, is all of those things. One could say the same (except for the moose part) about Elizabeth Banks, the Hollywood multi-hyphenate known for acting roles in the films "The Hunger Games" and "Love & Mercy" and as the director of comedies "Pitch Perfect 2" and "Cocaine Bear." Aligned in personality and passion for wine, Elizabeth and Archer Roose formally partnered in May 2021, when she joined the company as a co-owner and Chief Creative Officer. Her arrival came seven years after Marian and husband David Waldman launched Archer Roose, a brand developed to "deliver a better, luxurious glass of wine in a conveniently portable, sensibly portioned, and environmentally conscious package." Archer Roose markets six varieties of wine, including Sauvignon Blanc, Malbec, Pinot Grigio and a Bubbly Rosé, each packaged in 250 mL cans and sold individually and in four-packs. The brand is represented in thousands of bars, restaurants and retailers across the U.S., including Target, Sprouts and Total Wine & More. Archer Roose is also the exclusive wine brand on JetBlue flights and in March partnered with Regal Cinemas to bring its Bubbly and Malbec cans into over 100 theaters nationwide. We recently sat down with Elizabeth and Marian for a conversation about the origins of their relationship and how they built rapport, trust and set expectations for each other;, how they incorporate a sense of adventure, breaking rules and relatable humor into Archer Roose' marketing strategy; and why entering Target meant being about to swing at a pitch they could hit. Show notes: 0:35: Elizabeth Banks & Marian Leitner, Co-Owners, Archer Roose – Taste Radio editor Ray Latif and Elizabeth share their love for game show "Press Your Luck," the reboot of which she hosts, before he compares the relationship between Archer Roose's co-owners to the film "Fight Club." Marian explains her desire to create a philosophy around a whimsical logo, how Elizabeth's vision board helped her identify Archer Roose as a brand that "checked tons of boxes" for her and the importance of optimizing the drinking and pouring experiences. They also discuss Archer Roose's steampunk aesthetic, how Elizabeth's college thesis aligned with the brand concept and how doing the dishes at Marian's house helped cement their friendship. Later, Marian explains how the Archer Roose attempts to incorporate Elizabeth's personality and humor into its advertising, why they ask their lawyers for forgiveness for some content, the notion that there's "nothing worse in business than not being able to deliver on your word," and how they are attempting to change a consistently challenging industry dynamic. Brands in this episode: Archer Roose, Smartwater, Hendrick's Gin

In this feature of our sister show BevNET and Nosh's Community Call, seasoned angel investors Nicole Bruno and Gefen Skolnick, alongside Ruth Berhane-Williams, founder of Eritea, who is actively exploring the angel investment landscape. Hear tips for identifying angel investors, understanding their preferences, and nurturing successful partnerships.

Call it the millennial/Gen Z effect. A retro aesthetic is the defining characteristic of modern package design as new brands incorporate the vibe and culture of decades past into product labels. But has the trend made it more challenging for emerging brands to stand out? Show notes: 0:35: Surfing With Turtles. Zen & Coffee. Exceptional Bounce. Broadway Hell. RoWater. — Mike recalls a reptilian adventure from his vacation, John notes Mexico's war on sugar and his subsistence on ceviche, Ray's pre-podcast meal is bereft of functional benefits and Jacqui reads from Urban Dictionary before a whiskey sampling of the rarest variety. With BevNET Live right around the corner, the hosts urge listeners to take advantage of an early registration discount, Jacqui talks about tickets for a hot theater show, Mike marvels at MISE and wonders about whether a famous "Shark" has a new water brand. The hosts rib Ray for his love of laserdiscs and collectively discuss virtues and challenges of modern package design. Brands in this episode: Tecate, Om Mushroom, La Crema, Justin, Trashy Chips, Graza, Tēthos Wine, Wineo, Not Beer, Budweiser, Liquid Death, Nature's Garden, Kace Tea, Healtea, RxBar, Celsius

Venture capital firm BFG Partners invested in Mid-Day Squares when the brand's founders were still hand crafting their functional chocolate bars in a Montreal apartment. BFG managing partners Tom Spier and Dayton Miller described their decision as "a leap of faith." On the surface, it may seem like BFG, which has a track record of investing in high-growth companies, as a somewhat surprising move. But Tom and Dayton note that their evaluation of Mid-Day Squares was – as with every business they fund – based on four key criteria: people, product, brand and strategy. Established in 2014, BFG is focused on investments in better-for-you and sustainable brands seeking seed through Series B rounds of capital. The firm recently announced the activation of its third fund, which according to a February press release, has commitments "already approaching 70%" of its $125 million target size. Fund III follows ones valued at $54 million and $108 million, respectively. BFG's portfolio includes stakes in several food and beverage companies, including OLIPOP, Mid-Day Squares, Barnana, Athletic Greens, Caulipower and Graza. Successful exits include Chameleon Cold Brew, which was bought by Nestle in 2017, and Birch Benders, acquired by Sovos Brands in 2020. We sat down with Tom and Dayton at Expo West 2024 for an expansive conversation that dives deep into BFG's investment strategy and includes their evaluation of fast-growing categories, how they assess gross margin in the near- and long-term lifecycle of a brand and what a polished pitch says about a founder. Show notes: 0:35: Tom Spier & Dayton Miller, Managing Partners, BFG Partners – Tom and Dayton reflect on the five years since their last appearance on Taste Radio, how they identify differentiated package design and why great taste is at the heart of a sustainable business. They also discuss mainstream opportunities for ethnic foods, how the founders of Mid-Day Squares got the attention of BFG via a cold Linkedin message, how they evaluated the potential for better-for-you soda before investing in Olipop and how they assess hype-fueled brands. Later, they explain their enthusiasm for some refrigerated and frozen brands despite supply chain and other challenges associated with the categories, what founders should include in their initial outreach and follow up, and engage in a rapid-ish fire word association about kids' foods, dairy, candy/confection, beverage alcohol, plant-based meat, ultra-processed foods and cereal. Brands in this episode: Coyotas, Evol Foods, Fly By Jing, Mid-Day Squares, Obi, Olipop, SmartSweets, Oats Overnight

As expected, commerce reigned at the annual Coachella music festival, but which food and beverage companies stood out? We have a report. This episode also features conversation with Laura Merritt, the CMO of Diageo Beer Company, who discusses how Guinness' non-alcoholic Zero variety is helping the brand cultivate a new generation of consumers. 0:35: A Sordid Past. Cat's Milk. The Bramins. Jacqui's Spirits. Robin's Egg Blue. TB12 In 0.5 Sec. – Jacqui chats about personal pub culture before diving into her trip to Coachella and interactions with a handful of brands, including one that slyly promised "a good time." The hosts briefly discuss Momofuku's decision to abandon its trademark battle and the proper way to say "pecan," two products that highlight a new era for cocktail culture, a game-changing package for condiments and, perhaps, the most beautiful color in the world. 32:36: Interview: Laura Merritt, CMO, Diageo Beer Company – Laura is the marketing lead for Guinness, the iconic brand best known for its draught Irish stout beer. We met with Laura at Expo West 2024, where Guinness was highlighting its Zero variety, a non-alcoholic beer brewed to approximate the classic taste, mouthfeel and color of the original liquid. In our interview, Laura spoke the reason Diageo brought Guinness to Expo West, why she compares the rise in consumer demand for non-alcoholic beer to that of a popular food trend, how its Zero variety gives the brand optionality and how the company is attempting to cultivate a new generation of Guinness consumers. Guinness' innovation strategy and how modern trends fit into its approach. Brands in this episode: Guinness, Lucky Energy, Poppi, Bitchin' Sauce, Momofuku, Homiyah, This Little Goat, Archer Roose, Evolution Fresh, Pecana, Sayso, Gorgie, Mission Craft Cocktails, Haven's Kitchen, Healtea, Ringa, Unreal, Heineken, Athletic Brewing, Seedlip, Ritual Zero

After 15 years at the helm of one of the most admired better-for-you brands in the food industry, Elizabeth Stein is happy to share. The founder and CEO of Purely Elizabeth, which markets natural and organic granola, cereal and oatmeal, Elizabeth has long been at the forefront of incorporating ancient grains, such as chia seeds, quinoa and amaranth, into products that are designed for mainstream consumers. Since launching in 2009, Purely Elizabeth has gradually expanded beyond its roots in the natural channel and into conventional and mass retailers, including Publix, Target and Walmart. Consumer demand and consistent retail growth has attracted investors. In 2022, Purely Elizabeth announced the close of a $50 million Series B funding round, one that has fueled investment in marketing and product innovation. In this episode, Elizabeth joined us for an expansive conversation in which she shared lessons learned during her journey as food entrepreneur, including how she positioned Purely Elizabeth to stand out in a crowded category, what it means to create something that retail buyers perceive as unique and incremental to a category, her two most important considerations when raising capital, and the impact of hiring the "right" people. Show notes: 0:35: Elizabeth Stein, Founder/CEO, Purely Elizabeth – From the show floor at Expo West 2024, Elizabeth speaks about the impact of a well-crafted booth, why she never built her company to sell it and how ingredients, first and foremost, have helped differentiate Purely Elizabeth from other brands. She also discusses how package design that resembles a clean beauty product gives the products greater visibility on shelf, takeaways from launching brand and line extensions, how the company's cookie granola was the first "proper process" for new product development and tips for cost-effective innovation planning. Elizabeth also shared lessons learned about raising capital and why she waited as long as she could before accepting outside investment, how to trust that investors will not replace you as leader/CEO of your company and the importance of reminding yourself about what makes you happy. Brands in this episode: Purely Elizabeth

Momofuku built its reputation as a company that was always willing to stir the pot. It may, however, regret stirring this one. David Chang's restaurant and consumer brand empire is under fire for sending cease-and-desist letters to brands using its trademarked term "chili crunch," a move that has elicited rage among some in the food industry who feel that Momofuku is unfairly targeting small, women-owned and minority-led businesses. The hosts leap into the fray with their own takes on this hot and developing story. They also riff on Japanese TikTok, ASMR videos of people eating, a new spirit brand that, according to the founder, may make your brain "bounce that ass," and a bevy of new food and drinks, including a non-alcoholic negroni and a brand that has "pretzelized" your favorite snacks. Show notes: 0:35: Soccer Talk Eclipses NCAA History. Everyone Seems Agitated, Except VIPs. Jacqui's Finger Wink. – Four hours before his beloved Arsenal is set to take the field, Mike is glistening and hydrating. John and Jacqui wonder who in the audience follows European soccer, and the hosts share their respective opinions on Momofuku's recent legal moves and why they may cause more problems than solutions for the company. Ray highlights the benefits of becoming a Taste Radio VIP, John shares shots of peanut butter-flavored tequila (but not his negroni) although Mike passes on one in lieu of a non-alcoholic cider. The hosts also munch on mochi, praise a modern version of Dunkaroos and entrepreneur Jason Cohen's latest opus, and wonder why Jacqui uses an appendage to move her eyelid. Brands in this episode: Local Weather, Chica Chida, Lapo's, Momofuku, Wynk, This Little Goat, Homiyah, Heinz, Hidden Valley, Fly By Jing, MiLA, Soke, Soula, Original Sin Cider, Pretzelized Snacks, Kokada, Philosopher Foods, Mochi Love, Skrewball Whiskey

What role can bars and mixologists play in protecting Earth's fragile environment? It's a question that Juan Torres Master Distillers, the maker of Torres Brandy, has attempted to answer via an innovative competition. A highly regarded spirits brand based in the Penedès region of Spain, Torres Brandy is the creator of Zero Challenge, an annual international competition whose aim is to promote, identify and reward environmentally friendly solutions in the management of bars and crafting of cocktails. The 2024 Zero Challenge finals were held last month in Barcelona and featured 10 bartenders based in countries from around the world, including Finland, Estonia, Spain, Mexico, Italy, Canada, the United States and the United Arab Emirates. Each presented a project intended to improve sustainability and reduce environmental impact within their bars and included solutions often specific to the impact that climate change is having in their respective regions. They were also challenged to develop a cocktail using Torres Brandy, one that reflected their commitment to a sustainable future. The event spanned the course of three days and included educational tours of the Torres Brandy solera and Familia Torres winery, the latter of which has for decades emphasized the importance of addressing climate change through the use of innovative growing methods and production processes. It culminated in the crowning of Beto del Toro of Mexico's Rufina Mezcalería as the winner of the Zero Challenge competition, a title that came with a grand prize of €30,000. This episode features interviews with four of the key participants in the competition, including Beto Del Toro along with Christian Visalli, the Global Spirits Director for Juan Torres Master Distillers; Loni Lewis, a finalist representing Okan, a restaurant in South Carolina; and Giacomo Giannotti, the owner of the World's 50 Best number one bar Paradiso, and the winner of the inaugural edition of Zero Challenge. Show notes: 2:56: Interview: Christian Visalli, Global Spirits Director, Juan Torres Master Distillers – Surrounded by Familia Torres' vineyards, Christian speaks with Taste Radio editor Ray Latif about a traditional food prepared for the event's guests before explaining the origins, aim and importance of the Zero Challenge competition. He also shares details about the project that won the inaugural edition of the contest, the potential to provide funding for more than one person in future contests and how Familia Torres' ancestral grape varietals project, which was launched 45 years ago, is key to its sustainability goals and benefited the company's innovation and product strategy. 16:22: Interview: Loni Lewis, Bar Manager, Okan – Loni shares details about Okan, a West African and Caribbean-inspired restaurant based in Bluffton, South Carolina and how her concept for a "secret bar" and new food plantings, including moringa and okra, on the premises benefits its sustainability goals. She also explains her approach to preparing for the competition, presenting in a way that gets judges and audience members interested and excited about her idea and why she believes that "waste is a lack of imagination." 27:04: Interview: Giacomo Gianniotti, Owner, Paradiso – Giacomo and Ray chat about the latter's first visit to Paradiso and the bar's copper still themed speakeasy, why it has become a global destination and how he, an Italian, came to Barcelona by way of London. He also discusses the development of Paradiso's Zero Waste Lab, the project that won Torres Brandy's first Zero Challenge competition; how it has supported the bar's sustainability initiatives along with those of the local community; and his role in judging the cocktail component of the 2024 contest. 39:07: Interview: Beto del Toro, Owner, Rufina Mezcalería – An elated Beto explains why winning the competition is the "crown" for Rufina, which he opened nine years ago. He also shares details about his project, which transforms discarded glass bottles into a variety of useful items for the bar, including glasses and barware, which reduces the need for traditional recycling, and how he communicates the importance of sustainability to his patrons. Brands in this episode: Torres Brandy

What happens when a small, but influential, retailer unexpectedly closes all of its stores? What's the impact on suppliers? What does its closure say about the trends it embraced? The hosts share their thoughts on Boisson's surprising shutdown. They also test out an innovative countertop machine that produces on-demand plant-based milk and highlight a motley crew of RTD beverages (including a tomato-flavored tea and pistachio milk latte) as well as an upstart brand of samosa inspired by Caribbean flavors. Show notes: 0:35: Ray Burgundy. We Had An Inkling. Nu & Tasty. Pure Peruvian. Whiskey And Chicken. Churn, Baby. – The opening script is a bit off, but Ray makes an adjustment. The hosts reflect on their 2023 predictions about the future of dry bottle shops and discuss the news about Boisson "restructuring," before Mike whipped up oak milk lattes with the press of a button. They also chat about a secret ginger deal caught on video and what keytars have to do with a buzzy lifestyle trend and indulge in a few treats that John and Doorsa founder Kartik Das provided for the recording. Brands in this episode: Bonbuz, Melati, Numilk, Kenetik, Joopa, GNGR Labs, Agi's Caribbean, Bully Boy Distillers, Bahari Tea, Tache, Kace Tea, Doosra, Djablo, Crystal Jade, Droosh, Churn Butter, Narra

Marguerite Zabar Mariscal is rarely satisfied. It's not in her DNA, she says, nor that of the companies she helms: Momofuku, the admired restaurant group founded by David Chang, and Momofuku Goods, a brand of restaurant-quality pantry items inspired by modern Asian cuisine. Marguerite, who took the reins of Momofuku in 2019 and co-founded its consumer brand the same year, describes the companies' opposition to complacency as "a conscientious objection" that has fueled constant improvement. That mindset helped Momofuku Goods generate $50 million in revenue in 2023, a year in which the brand was available in less than 4,000 retail locations. Despite the remarkable growth of Momofuku Goods, Marguerite is loath to rest on her laurels. She is, however, willing to be patient and cautious – perhaps to a fault – when it comes to the brand's next stage of development. We spoke with Marguerite about her leadership and management of both Momofuku and Momofuku Goods in an interview recorded at Expo West 2024. Within our conversation, she explains why "out-caring the competition" has been a critical part of the companies' history and development, the reason that education about how to use its products is just as important as the food itself, how an intimate understanding of departmental operations has benefited her as a CEO, and why she's intent on building a company that "has optionality." Show notes: 0:35: Marguerite Zabar Mariscal, CEO, Momofuku – Marguerite talks with Taste Radio editor Ray Latif about her experience at Expo West, navigating the early days of the Covid-19 pandemic and why she sees a rising tide in new ethnic food brands as lifting the entire category. She also discusses how Momofuku Goods incorporates data into its business strategy, what keeps her motivated as CEO, why being "inherently pessimistic" helps guide retail strategy and how the company identified and aligned with investors who believe in its patient approach to growth. Marguerite also explains how the restaurant group and consumer brand support each other, how David Chang factors into consumer perception of Momofuku amid post-super chef culture and her mindset that work is never done. Brands in this episode: Momofuku Goods

In this special presentation of our sister show, CPG Week by BevNET and Nosh, host and Nosh managing editor Monica Watrous tests reporters Brad Avery and Lukas Southard to see if they can tell the difference between real CPG items and prank products that have shown up in marketing campaigns over the years and the group discusses how allulose is being talked about as "nature's GLP-1."

Five years ago, seemingly every food and beverage brand was incorporating CBD into its innovation strategy. Of course, that's no longer the case. What generated the hype, and what lessons can be drawn from CBD's rapid rise? The hosts discuss. They also sip and snack their way through an unusual mix of products, including hot dog water (!), crispy beef jerky, candy-flavored coffee and "lox in a box." Show notes: 0:35: Build A Birdhouse. No Habla Anything. Jacqui Got NIL. Leprechauns Are Bad. WTF 7-Eleven. – Mike is back from the Big Apple where he was overseeing preparations for BevNET Live Summer 2024, an event that will give attendees plenty of opportunities to meet one-on-one with retailers, including Whole Foods, and best-in-class service providers. We learn that Ray can't speak a lick of Spanish, Jacqui's bracket is busted and why communication about THC is a relative "brez." The hosts also dive a little too deep into hot dog water, get sauce-y on a couple new-ish products and wonder about eating smoked salmon on a plane. Brands in this episode: Vybes, Recess, Trip, Calexo, Magic Cactus, Brez, Squirt, Fresca, Sprite, Togronis, Crystal Head Vodka, Tip Top Cocktails, Post Meridiem, International Delight, Reese's, Dunkin' Donuts, Chameleon Cold-Brew, Carbone, Le Sauce, Booda Perfect Energy, Acme Smoked Fish, BearMaple, Yay's

It's not everyday that you get an opportunity to sit down with the CEO of one of the most influential companies in the world, so when given the chance to speak with Ryan Gellert, who has helmed pioneering outdoor apparel and gear company Patagonia since 2020, we jumped at it. We met Ryan at Natural Products Expo West 2024, where he was on hand to help promote and speak about Patagonia Provisions, a company division formed in 2012 that markets responsibly-sourced food and beverages, including a variety of tinned seafood along with kernza-based pasta and beer. Patagonia Provisions is led by general manager Paul Lightfoot, who is also the chair of the board of Regenerative Organic Alliance, a trade association that certifies food made with sustainably sourced ingredients. Ryan has often said that whether the company is selling sporting apparel or smoked mackerel, Patagonia is guided by its mission of being "in business to save our home planet." It's a bold declaration and one that carries significant responsibility and dedication to a cause that seems increasingly challenging. In this episode, Ryan speaks about his leadership of Patagonia, which began during one of the most tumultuous periods in modern U.S. history. He and Paul also explain how Provisions fits into the company's present and future, why an esoteric ingredient is at the foundation of its innovation strategy and how leaders of early-stage and emerging brands can actively incorporate sustainability and environmental responsibility into their business strategies. Show notes: 0:35: Ryan Gellert, CEO, Patagonia & Paul Lightfoot, GM, Patagonia Provisions – The leaders talk about their respective experiences at Expo West (Ryan is a newbie, Paul is a veteran), Ryan highlights the importance of community and purpose in how he operates as a CEO before Paul discusses the origins of Patagonia Provisions, its three brand pillars and extensive use of perennial grain kernza. They also speak about Patagonia's pricing strategy and how it factors into the company's efforts to affect change, how educating consumers about sustainability and planetary health is central to its business and how communicate that information on product labels and how entrepreneurs can benefit from working with regenerative organic farmers and having a deep understanding of their supply chains. Brands in this episode: Patagonia Provisions

Expo West 2024 remains top of mind for the hosts, who discuss how attendees' perception of innovation and their evaluation of new products has evolved in recent editions of the annual event. They also speak about how a confluence of global flavors and convenient, clean label foods and beverages is a positive sign for the industry as a whole. Show notes: 0:35: Cognitive Jamon. Expo Trollin'. Call Congress. MENA-Licious. Taco Bell Coffee? Paneer Pops. - On location in Barcelona, Ray chats about a notable cocktail competition and wonders if functional ham could be good for the city's denizens. John follows up on his Linkedin post about "meaningful innovation" at Expo West, Mike prompts Ray who prompts listeners to call their elected leaders about an often overlooked topic, and the hosts collectively praise the growing accessibility of high quality, culturally-inspired and occasion-based snacks and frozen meals. John can't stop eating a limited-edition line of chips and recalls when Mike accused a brand of using a famous logo on its cans without permission and Jacqui gives props to paneer. Brands in this episode: Torres Brandy, Homiah, Doosra, Afia, Jimmy Dean, Mason Dixie Foods, Red's All Natural, Rudi's, Deep Indian Kitchen, Aahana's, Yaza Labneh, Anne's Toum, Better Sour, Ziba Foods, Maazah, Crafty Counter, Fabalish, Sunnie, Kokada, Teddy Grahams, Bob Evans Farms, Graza, Torres Potato Chips, Uncle Matt's, Milo's, Beekeeper Coffee, Grounded, Sach Foods, Rind Snacks

When RIND Snacks debuted in 2018, founder and CEO Matt Weiss won plaudits for creating an innovative and eye-catching brand of upcycled fruit snacks. Six years later, the New York-based entrepreneur is being lauded for transforming RIND into a vertically integrated healthy snack platform. Industry acclaim is nice, but Matt will say that his primary focus is to create lasting value for his company, shareholders and consumers. Last month, RIND, which markets dried fruit snacks and fruit and nut mixes that are sold in retailers across the U.S., announced the acquisition of Small Batch Organics, a Vermont-based manufacturer of granola products. According to a press release about the deal, the combined companies will have a retail footprint that will include 12,000 locations and generate over $25 million in sales by the end of 2024. RIND's decision to acquire Small Batch Organics is rooted in Matt's mantra: "do something to drive ever-forward progress." It's a statement of intent to which he frequently returned during our interview at Natural Products Expo West 2024, held in Anaheim from March 12-16, 2024. As part of our conversation, Matt explains why he wanted to develop RIND as a platform snack brand from the outset; how he attempts to maximize the value of outside capital; how the company used alt-retail channels, foodservice, and travel stores to drive cash flow; and why investing early in brand ethos and a polished product has consistently paid dividends. Show notes: 0:35: Matt Weiss, Founder & CEO, RIND Snacks — Taste Radio editor Ray Latif admires Matt's hoodie game, the decision to acquire Small Batch Organics and why financial resources are focused on innovation, staffing and "operational excellence." He also explains with "Kill 'Em With Rindness" is key to the company's sales strategy, the value of bootstrapping before raising outside capital, his belief in "the one thing that never goes out of style in business," and how he discussed the plan to vertically integrate RIND with its investors. Brands in this episode: RIND Snacks, Small Batch Organics, Lesser Evil

And, breathe... having combed the cavernous halls of a gargantuan Natural Products Expo West 2024, the hosts had plenty to discuss. From innovative new products and fast-growing categories, to trendy ingredients and exhibitor enthusiasm, this episode provides their first recap of an incredible event. 0:35: We're By The Pool, But Never Touch The Water – The BevNET Airbnb is a fine, if imperfect, venue for the recording. The hosts resist close talkers and agree that Ray sounds like Sting (well, maybe that's just Ray's opinion). An emerging brand gives us the ultimate version of Dunkaroos, better-for you candy and soda (and a couple candy bar brands) are top of mind, but what the heck is Astragalus? A quick refresh, before feasting on plant–based and traditional forms of dumplings, bao and kimbobs. Alec's Ice Cream, Glonuts, Taika, Leisure Project, Brutal Snacks, Kokada, Doosra, Xinca Foods, Rooted Fare, Humble Potato Chips, Uncle Ray's, Ya Oaxaca!, Harken Sweets, Gigantic Candy, Snickers, Laffy Taffy, Starburst, Joyride, YumEarth, Elavi, Olipop, Poppi, Culture Pop, Nixie Sparkling Water, Humm Kombucha, Kor Shots, Pop Off Soda, Rockaway Soda, Moss, Jolly Moss, Better Booch, Pockets Chocolates, Blue Bottle, delOrigen, Hiyo, Prime Hydration, BodyArmor, Omni Foods, Sobo Foods, Ocean's Halo, Sozo, Mizo

The cultural relevance of reality TV stars is typically short-lived. Kyle Cooke, however, is playing the long game. Best known as a cast member on Bravo's popular television series "Summer House," Kyle is also the founder of Loverboy, a fast-growing brand of premium sparkling hard teas, spritzes and canned cocktails launched in 2018. Loverboy is prominently featured on "Summer House" as it has throughout the show's past five seasons during which Kyle has given viewers an inside look into the brand's development. "Summer House" has been a boon for building awareness and eliciting trial of Loverboy, but Kyle points out that the brand wouldn't have the traction it does without delivering on the better-for-you ingredients and flavor that consumers are increasingly seeking out from RTD alcoholic beverages. Consumer demand has generated plenty of retailer interest; the brand is currently available nationally at Kroger, Whole Foods and Total Wine & More. In this interview, Kyle speaks about how he has cultivated an authentic connection between Loverboy and its consumers, how ingredient quality generates new interest, the reason that merchandise has become a key profit center for the company, and why, despite having 470,000 followers on Instagram, he wants to "make a better effort" on social media. Show notes: 0:35: Kyle Cooke, Founder & CEO, Loverboy – Kyle and Taste Radio editor Ray Latif reminisce on their first meeting as contestant and host of BevNET's first Cocktail Showdown competition, why he prefers the title of "entrepreneur" more than "reality TV star," and how his dedication to being a television personality is directly related the development of Loverboy. He also explains how the company converts novelty interest into loyal consumers, what dictates brand aesthetic, why he's confident in Loverboy's ability to compete with the leading hard tea brand and how he assesses alignment between Loverboy consumers and viewers of "Summer House." Later, Kyle talks about how merchandise "cements Loverboy as a lifestyle brand" and why his celebrity sometimes works against him in pitch meetings. Brands in this episode: Loverboy, Twisted Tea, Mid-Day Squares, Nectar Hard Seltzer

A recent Forbes article sparks the hosts' passionate discussion about the role that food and beverage conglomerates should play in the health and wellness of American consumers, both now and in the future. They also opine on whether JuneShine's acquisition of Flying Embers is good for the hard kombucha category, chat about Expo West preparation and highlight a handful of new spicy, sweet and savory snacks and libations. Show notes: 0:35: Super Random. Unofficially Ready. A Majority Stake. What To Do About UPF. Karma, Cake. – Jacqui's thrifty sensibilities kick things off, before the hosts talk about NOSH's multi-part guide to Expo West and offer their two cents on a big 'booch deal and why it makes sense. Errol Schweizer's opinion piece about why now is the time to reinvent processed foods has Ray once again leaping onto his soap box, stirring the pot and pointing fingers, while John, Jacqui and Mike offer their own perspectives on the subject. Ray shares a new snack and dip with John, Mike gets everyone's tongue tingling, Jacqui has a perfect snack for Coachella and a new line of "petit" and easy bake cakes gets a big thumbs up. Brands in this episode: Oatly, Pacific Foods, Juneshine, Flying Embers, Crooked Owl, Saffron Road, Stouffer's, Hungry Man, Annie's, Simple Mills, Banza, Trix, Iggy's, Ithaca Hummus, Utz, Mike's Hot Honey, Tingly, Koko & Karma, Gateaux, C4

Former monk. Wellness influencer. Podcaster. Beverage entrepreneur. Jay Shetty, who is one of the most well-known and respected names in the field of self-improvement, is all of those things. But it's an emphasis on purpose – in everything he does – that best defines him. Jay is the author of two New York Times bestselling books, including "Think Like a Monk," and host of On Purpose, one of the most popular podcasts in the U.S. He's known as a life coach to the stars, praised by the likes of Gwenyth Paltrow, Matt Damon, Jennifer Lopez and Ben Affleck. He also has a vast following on social media, with over 15 million followers on Instagram and nearly 5 million subscribers on YouTube. In 2021, Jay and his wife Radhi Devlukia-Shetty, herself a popular fitness and plant-based foods influencer, launched Sama, a brand of tea sachets made with natural and adaptogenic ingredients. That concept evolved into Juni, a four-SKU line of ready-to-drink sparkling teas made with a "Super 5" blend of adaptogens and nootropics, including green tea, lion's mane, acerola cherry, reishi mushroom and ashwagandha. The beverages, which contain no sugar and five calories per 12 oz. can, recently landed chainwide distribution at Sprouts. In this episode, Jay speaks about how Juni fits into his purview for mental health and physical wellness, the criteria he uses to identify alignment with potential business partners, and how the intersection of human behavior and evolution of social media impacts consumer habits and their motivation to try new things. He also explains why three "F"'s are key to Juni's positioning and marketing strategy and what he means when he says that happiness is "overrated." Show notes: 0:35: Jay Shetty, Co-Founder, Juni – Shetty speaks with Taste Radio host and editor Ray Latif about his affinity for weekends and why boredom isn't a bad thing, before engaging in a rapid fire game of word association (hear his take on purpose, love, authenticity, leadership and entrepreneurship). Jay then discusses the origins of Juni and its ties to his childhood, the use of adaptogenic ingredients, his expectations vs. reality of starting a beverage business, how the brand is attempting to make "goodness" accessible, fun and versatile and why he urges entrepreneurs to "have real clarity on why you're doing what you're doing and what that is." He also talks about Juni's rebrand, why he believes in the adage "the obstacle is the way," how he incorporates Juni into his social media content and the effectiveness of different social platforms on building awareness and driving trial. Later, he explains why he's interested in listening to this interview in a few years, whether he perceives stress differently now that he is a beverage entrepreneur and why he "revels in uncertainty." Brands in this episode: Juni

Legacy brands are hard to replace. Consumers trust these products, often because flavor, texture and mouthfeel are known and reliable. And, yet, they've also shown an increasing willingness to swap familiar snacks and libations with those that are lower in calories or sugar and promoted as better-for-you. That dynamic is becoming even more significant among natural and organic brands that have developed products that taste remarkably similar to – and, in some cases, better than – the familiar items that have become refrigerator and pantry staples. In this episode, the hosts highlight several entrepreneurial brands that are winning over consumers and retail buyers with healthier ingredients and comparable taste to that of traditional counterparts. They also discuss Liquid Death's Death Dust, a new line of drink powders that (surprise, surprise!) have generated some controversy. Show notes: 0:35: John Isn't A Star Wars Guy. Blue Damn Raspberry. Stickers Of Approval. Expo Secrets Revealed. – John returns to the studio after a few days at the Magic Kingdom (yes, Disney does cocktails), Ray gives him a welcome home present and shocks the other hosts with his praise for candy of a certain flavor. Mike once again gets frustrated with perfection and explains why DNS praise will likely be in demand at Expo West, Ray and Jacqui tease a secret schedule at the event, the hosts collectively crunch on pita chips and pasta snacks and wonder if "Death to Plastic" is passé. Brands in this episode: Joyride Candy, Elavi, Fuel, Remedy Organics, Fruit Riot, Better Sour, Behave Candy, Smart Sweets, Pepperidge Farm, Revive Kombucha, Ruby, Zesty Z, Stacy's Pita Chips, Vintage Italia Penne Straws, S'noods, Liquid Death, Prime

An innovative brand of high-protein, low-carb and vegan ramen, immi defines disruption. Known for its neon-yellow branding and unconventional social marketing, immi launched in 2021 and has developed a loyal community of consumers who view it as a healthier option than traditional ramen. Available in six varieties, immi is currently sold in over 2,000 retail locations nationally, including Whole Foods, Sprouts, HEB, The Fresh Market and Wegmans. Immi has pulled in nearly $14 million in outside capital, including funding from R&B icon Usher and professional tennis star Naomi Osaka. It might be easy to view immi's rapid start and assume that its founders have done most things right. But as with many young brands, a lot of things went wrong before immi eventually found its footing. Patience, the founders' overarching vision to "create a nourished and happier world," and consistently reminding themselves that challenges may lay ahead have been keys to the company's current trajectory. In this episode, co-founder Kevin Lee spoke about how immi's emphasis on community building has paid off, how the brand recovered when its first batch of products were poorly received, why the company doesn't stress about a financial return on its investment in social media and why monthly strategy calls end with urgency about the unknown. Show notes: 0:35: Kevin Lee, Co-Founder, immi – Kevin spoke with Taste Radio editor Ray Latif about why immi has generated so much enthusiasm within the industry, why he urges founders to place equal focus on community-building and brand-building and how honest, open communication with its consumers and investors helped the company navigate an early misstep. He also discussed immi's fundraising strategy and why it's selective about choosing investment partners, the brand's unorthodox approach to content creation and why #hopecore is a key theme, how its admired "ramen on the street" social series finally found an audience and his admission that fear is personally challenging but an important aspect of business planning. Brands in this episode: immi, Bloom Nutrition