Sustainable Winegrowing

Barn owls are natural predators of gophers, voles, and mice, three of the most common vertebrate pests in vineyards. Matt Johnson, Professor in the Department of Wildlife at Cal Poly Humboldt University, studies how farms and wildlife can mutually benefit each other. Matt shares practical guidance on barn owl nest box design, placement, and maintenance, and explains how vineyard landscapes and surrounding habitat influence owl occupancy. Resources: 272: 30 Gophers a Night: Why Barn Owls Belong in Your Vineyard Barn Owl Hunting Animation – Yarrow from the Lodi Wine Visitor Center Barn Owl Nest Box Placement and Maintenance Barn Owl Nest Box Plans Cal Poly Humboldt Barn Owls Probability of Nest Box Occupancy by Barn Owls Map Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

Wine buyers care about sustainability—but are you talking about it? Learn three practical ways to share your sustainable winegrowing story through tasting room interactions, sales conversations, and social media that builds trust with today's conscious wine consumers. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Stories Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

With current market shifts, vineyard mothballing can buy growers time—but it requires strategy, not abandonment. Chris Chen, Integrated Vineyard Systems Advisor with UC Cooperative Extension, draws on research in Australia and field experience in California to outline what minimal management really looks like. From pruning approaches and livestock integration to pest and disease management, irrigation by rootstock and soil type, and long-term yield risks, he explains how to reduce costs now without compromising a vineyard's future—or risking fines. Resources: 4/8/2026 REGISTER: Tailgate | Mothballing Roundtable Chris Chen - Twitter Out of Sync: vineyard responses to changing conditions Partial Solar Radiation Exclusion with Color Shade Nets Reduces the Degradation of Organic Acids and Flavonoids of Grape Berry (Vitis vinifera L.) UCCE North Coast Viticulture UC Cooperative Extension Sonoma County UCCE Viticulture Publications Online - North Coast Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

When a newly dug well revealed water too salty for irrigation, Our Lady of Guadalupe Vineyard faced a serious threat to vine health and wine quality. Discover how a reverse osmosis system and an unexpected salt-loving grass transformed a costly setback into a biodiversity-boosting solution. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Stories Sustainable Story Worksheet Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

Cover crops play a critical role in building healthy, resilient soils in vineyards and agricultural systems. Sarah Light, Agronomy Farm Advisor with UC Cooperative Extension, shares how cover crops protect soil from wind and heavy rain, improve water infiltration, and increase on-farm biodiversity. She introduces a newly released cover crop selector tool developed for Western growing regions, with guidance on species selection, termination practices, and grower goals such as reducing compaction, fixing nitrogen, and supporting pollinators. This practical resource helps growers choose the best cover crops for their location, crops, and management objectives. Resources: 151: The Role of the Soil Microbiome in Soil Health 159: Under-Vine Vegetation to Control Vine Vigor 298: How Cover Crops Shape Grapevine Root Systems Cooperative Extension, Sutter-Yuba Counties Cover Crop Decision Tool Cover Cropping in California's Water Scarce Environment Cover Crop Resources Sarah Light's Research New tool helps farmers select cover crops UC Ag Experts Talk: Considerations for Cover Crops and Weed Management (video) Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

Consumers want transparency and sustainability—and they reward it with loyalty and sales. This episode breaks down four key ways to communicate sustainability, from tasting rooms to sales channels, showing how clear, credible messaging builds trust and drives purchasing decisions. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Stories Sustainable Story Worksheet Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

A decade of viticulture education is right at your fingertips. Executive Director Beth Vukmanic interviews longtime host Craig MacMillan to celebrate ten years and 300 episodes of the Sustainable Winegrowing Podcast. Together, they reflect on some of Craig's most memorable interviews—from new discoveries in sour rot and space-to-farm technology, to using storytelling to sell more wine and tackling leadership transitions. Resources: 17: New Discoveries about Sour Rot 129: The Efficient Vineyard Project 161: Use Storytelling to Sell More Wine 233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models 239: Ford Pro Pilot – Trialing Electric Trucks in the Field 249: Making it Easier to Use Satellite Data in Agriculture 257: Understanding Winery Visitors – Increase Sales with your Messaging 268: How to Tackle Leadership Transitions Successfully 286: To Till or Not to Till: Impacts on Soil, Vines, and Vineyard Budgets Craig Macmillan Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

While the Whale Rock Music Festival is renowned for rocking the Central Coast every year with live music and family-friendly activities. The event has an even greater purpose: supporting Templeton High School musicians through the parent-volunteer organization, TIMBA. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Supporting Arts & Community | Castoro Cellars Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Root systems are more than just anchors, they are the plant's stomach, communicating with their environment through a network of microbes. Suzanne Fleishman, Assistant Professor of Root Biology at Penn State University, introduces the emerging field of Root Agroecology, which integrates plant physiology and omic methods to improve sustainability in vineyards. She shares insights from a five-year red fescue cover crop trial showing reduced pruning weights and improved vine balance, as well as shifts in rhizosphere microbiomes. Her future goal? A grower tool that predicts the best cover crops by site. Resources: 72: Soil Microbes and Nutrient Availability 151: The Role of the Soil Microbiome in Soil Health 159: Under-Vine Vegetation to Control Vine Vigor Can Cover Crops Improve Wine Grape Production Resilience? Research revealing grapevine root relationships Root Agroecology Lab Suzanne Fleishman Suzanne Fleisman – Google Scholar Suzanne Fleishman – Research Gate Undervine groundcover substantially increases shallow but not deep soil carbon in a temperate vineyard Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

Eco-conscious wine lovers are willing to pay more for sustainable products—but they won't dig for details. In this Marketing Tip Monday, learn how to meet consumer demand for sustainability by making it easy. With 60% of younger and multicultural wine buyers preferring sustainable wines, visibility is key. Show your story at a glance with the SIP Certified logo on your label. It's fast, simple, and signals your commitment to people and the planet. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story Worksheet Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Lasers may offer a chemical-free way to deter bird pests in vineyards and other agricultural systems. George Gallagher, Department Head of Animal Science at Cal Poly San Luis Obispo, explains why bird pressure goes beyond crop loss, raising concerns about disease risks like salmonella, E. coli, and transmission of avian influenza. He shares results from a controlled study using a handheld laser, aimed at birds' feet, to measure how long it took them to respond. The research showed that different birds react differently. George highlights the importance of animal safety and the role of species-specific vision when evaluating new deterrent tools. Listen through the end to hear if the lasers work on rats. Resources: 58: Barn Owls 114: Designing a Vineyard for Year-Round Sheep Grazing 272: 30 Gophers a Night: Why Barn Owls Belong in Your Vineyard Cal Poly Animan Science Department George Gallagher George Gallagher |Amanote Research George Gallagher | Research Gate Tactical to Practical: The Human Component of Human-Wildlife Conflict Resolution Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Legal oversights can cost wine brands dearly, but with the right guidance, many are entirely preventable. Lindsey Zahn, Managing Partner of Lindsey Zahn P.C. Alcoholic Beverage Law Firm, breaks down the top four legal pitfalls wineries and wine brands must avoid. From building solid contracts and understanding who owns what, to navigating TTB labeling rules, producing non-alcoholic wines, and staying compliant with social media advertising laws, this episode arms you with practical knowledge to reduce risk and protect your business from penalties. Resources: 187: Labor and Employment Law Tips from a Lawyer Code of Federal Regulations - Food Labeling Code of Federal Regulations – Labeling and Advertising of Wine Dealcoholized Wine and Malt Beverages - Labeling Guidance for Industry: Food Labeling Guide Lindsey Zahn Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Foxen and Niner show impactful ways to weave generosity into everyday business. As you plan for 2026, think about the unique ways your brand can meaningfully engage with your local community. Then, share your team's participation, spotlight the organizations you support, and tell the stories that highlight your values. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Rising temperatures and erratic weather accelerate ripening, spread disease faster, and shift sugar, alcohol, and acidity levels. All of which threaten wine quality and style. At Geisenheim University, Dr. Manfred Stoll is testing "vitivoltaics": semi-transparent, trackable solar panels installed above vines. The system moderates heat, radiation, and extreme weather, while improving young vine establishment and water infiltration. Beyond the vineyard, this renewable energy can power everything from irrigation pumps to EV charging stations for wine tasting guests. Resources: 281: How Rootstock Impacts Vine Drought Tolerance and Longevity 283: Developing Cold-Hardy Grapes with 23andMe Technology Agrivoltaics in the Vineyard Agrivoltaics in wine growing areas Are These Smart Solar Panels the Future of Sustainable Vineyards? Assessing the economic performance of agrivoltaic systems in vineyards - framework development, simulated scenarios and directions for future research Grape Growth and Berry Development Under the Agrivoltaic System in Vineyards Manfred Stoll Soaking Up the Sun: Agrivoltaics Build Resiliency into Producers' Operations in Rio Grande Valley Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Will hybrid grapes help vineyards survive climate change? Professor Karine Pedneault of the Université du Québec en Outaouais explores this question through trials that expose grapevines to drought and heat stress. Testing both vinifera and hybrid varieties, her research measured plant water flow and metabolic responses to determine resilience. While hybrids still carry a stigma around flavor, they showed promising resistance, raising the potential to reduce fungicide use by up to half and adapt more sustainably to extreme weather scenarios. Resources: 223: New Decision Support System for Irrigation Efficiency 213: High Resolution Data from Space Helps Farmers Plan for Climate Change Karine Pedneault Karine Pedneault – Google Scholar Karine Pedneault - Instagram Karine Pedneault - LinkedIn Karine Pedneault – Research Gate Metabolic response of vitis vinifera and interspecific vitis sp. varieties to heat stress, water deficit and combined stress, using a metabolomic approach The organic vineyard as a balanced ecosystem: Improved organic grape management and impacts on wine quality Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

With fungicide resistance on the rise, grape growers are looking for new ways to manage powdery mildew. Lexi McDaniel, Viticulture Extension Specialist at North Carolina State University, explores the science behind using UVC light to combat this grapevine disease by directly disrupting the DNA bonds needed for replication. She shares insights from her trials, including why the light must be applied at night, how often it needs to pass through the vineyard, and how this technique compares to traditional fungicide programs in both cost and effectiveness. Resources: 117: Grapevine Mildew Control with UV Light 197: Managing the Sour Rot Disease Complex in Grapes 219: Intelligent Sprayers to Improve Fungicide Applications and Save Money 235: Battling Fungicide Resistance with Glove Sampling 266: Soft Pesticide Trial: Powdery Mildew, Downy Mildew, Botrytis, and Sour Rot Field-Scale Ultraviolet-C Light Applications to Manage Grapevine Powdery Mildew Grapevine Powery Mildew UV-C Information Introducing UVC applications for powdery mildew control in grapevines Lexie McDaniel North Carolina State Extension Ultraviolet-C (UVC) Light Can Be a Powerful Tool Against Grapevine Powdery Mildew Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Terms like "regenerative," "climate‑smart," and "social equity" aren't just buzzwords—they're the building blocks of sustainable winegrowing. Learn wine brands protect soil, reduce energy use, and support people, all while producing high-quality wine. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Spotted lanternfly (SLF) is more than a nuisance, it poses a serious risk to vineyards. Brian Walsh, Extension Educator and Spotted Lanternfly Researcher with Penn State Extension, explains how this invasive insect threatens grapes across the eastern U.S. From unusual egg-laying behavior to honeydew-covered canopies that attract stinging insects, Walsh explores why vineyards are especially at risk and how growers can prepare during peak pressure in September. Learn about insecticide options, biocontrol efforts, and scouting strategies—whether SLF is in your area or not. Resources: 96: Spotted Lanternfly - Threat to California 175: How to Prepare for Invasive Pests in Your Vineyard An Introduction to the Invasive Spotted Lanternfly:Webinar on April 21, 2023 Brian Walsh Research Update of Spotted Lanternfly in Grape: Webinar on March 9, 2022 Spotted Lantern Fly Spotted Lanternfly Management in Vineyards Spotted Lanternfly Management for Landscape Professionals Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year – Discount Code PODCAST25 Vineyard Team – Become a Member

64% of consumers say sustainability is a top purchasing factor—even during inflation. But how do you turn that intent into action? Learn how to close the "aspiration-action gap" by proudly promoting your sustainable certifications and showing customers your commitment to responsible practices. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Dry farming is more than just skipping irrigation—it's a deliberate practice that starts with soil stewardship. Lauryn Leeds Pesch of Chavez & Leeds Family Vineyards and Leeds & Pesch Vineyard Consulting shares her deep-rooted knowledge in dry farming, a technique that relies solely on stored winter and spring rainfall to meet a vine's needs. Learn about a $2M research initiative with the Department of Water Resources exploring water conservation in coastal California vineyards, the 5-step cultivation process, and how a new mapping tool can help you find and learn from neighboring dry-farmed vineyards. Resources: 151: The Role of the Soil Microbiome in Soil Health 153: The Role of Nematodes in Soil Health 171: How to Farm Wine Grapes for Climate Change 177: The Role of Arbuscular Mycorrhizal Fungi with Paul Schreiner 181: Can Applying Compost Reduce Water Use? California Ag Water Stewardship Initiative California Ag Water Stewardship Initiative Dry Farming Dry Farming in Coastal California Vineyards Project Lauren Leeds Pesch Instagram @calidryfarming Lauren Leeds Pesch LinkedIn Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year – Discount Code PODCAST25 Vineyard Team – Become a Member

Can no-till really work in low-rainfall, compaction-prone soils? Taylor Jones, Director of Viticulture at Dierberg and Star Lane Vineyards in Santa Barbara, California shares insights from an 8-year vineyard floor trial comparing till vs. no-till practices. From vine vigor to soil health, microbial life to tractor fuel savings, Taylor reveals surprising data and offers practical advice for growers considering a shift in floor management. Resources: 262: A Vineyard Research Site to Study Soil Health 253: Regenerative Agriculture: The Path the Climate Change Resilience? 211: Vineyard Nutrient Management Across the United States California Department of Food and Agriculture's Healthy Soils Initiative Healthy Soils Playlist Taylor Jones | LinkedIn Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

After wrapping up Episode 284 on SGMA, Kevin Rost (Apollo Ag Technologies) and host Craig Macmillan kept the conversation going—and it was too good not to share. In this bonus episode, Kevin dives deeper into the benefits of maintaining irrigation distribution uniformity, selecting cover crops based on grower goals, and how agroforestry and silvopasture can revolutionize water retention and soil health. Learn how regenerative practices can reduce water use, pesticide inputs, and fertilizer needs while improving soil biology. Resources: 284: SGMA Demystified - Acronyms, Deadlines, and What You Need to Know 274: Beyond Foxy: The Case for Hybrid Winegrapes Apollo Ag Technologies Groundwater: Understanding and Managing this Vital Resource Kevin Rost on LinkedIn Sustainable Groundwater Management Act (SGMA) Ultimate Irrigation Playlist Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Social media doesn't have to be overwhelming—especially with the right strategy. In this episode, we share four essential tips to grow your brand online, straight from digital marketing expert Emma Tessler of 95 Media. Focus on 1–3 platforms that align with your audience Craft a clear and consistent brand message Repurpose content to expand your reach Use analytics to improve your strategy Learn how to make social media work for you without burning out. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Understanding your water use is essential—whether it's regulated or not. Kevin Rost, Sales Representative for Apollo Ag Technologies in Fresno, California, shares how growers can get ahead of evolving water management expectations. Using California's Sustainable Groundwater Management Act (SGMA) as a case study, he explains acronyms like GSA and GSP, outlines affordable tools for monitoring water use, and highlights why participation in local decision-making matters. This episode offers valuable insights for any grower looking to protect their resources, reduce costs, and build a more resilient farm. Resources: Apollo Ag Technologies Groundwater: Understanding and Managing this Vital Resource Kevin Rost on LinkedIn Sustainable Groundwater Management Act (SGMA) Ultimate Irrigation Playlist Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year – Discount Code PODCAST25 Vineyard Team – Become a Member

Most of the world's wine grapes, like Chardonnay, Merlot, and Sauvignon Blanc, come from Vitis vinifera, a species prized for fruit quality but highly vulnerable to cold, pests, and disease. Assistant Professor Soon Li Teh of the University of Minnesota is developing new cold-hardy cultivars by combining traditional breeding with DNA technology—essentially 23andMe for grapes. His work taps into the resilience of native American species to improve winter survival and disease resistance. But it's no quick fix: the process from initial cross to cultivar release takes 18 to 25 years. Resources: 135: Cold Hardiness of Grapevines 155: Sustainable Vineyard Management Across Different Climates 217: Combating Climate Chaos with Adaptive Winegrape Varieties Grape Breeding and Enology project website Grape breeding at the University of Minnesota Soon Li The, LinkedIn Soon Li Teh, University of Minnesota Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year – Discount Code PODCAST25 Vineyard Team – Become a Member

AI won't replace you, but it can help you do more. Marketing expert Tamara Bingham (Likely Story Strategies) shares 5 practical ways wineries can use AI to save time, repurpose content, and plan smarter. Tune in for quick tips to work more efficiently and stay creative. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Originally developed to combat phylloxera, rootstocks are now being researched as a solution to one of viticulture's challenges: drought. Dr. Suraj Kar, Assistant Professor of Viticulture at Cal Poly San Luis Obispo, explores the 150-year history of rootstocks and their evolving purpose. He explains the complex influence rootstocks have on drought tolerance, vine vigor, and fruit set—and how long-term research is identifying those best suited to support vine longevity in a changing climate. Resources: 110: How to Develop a New Vineyard Site 171: How to Farm Wine Grapes for Climate Change Differences in grapevine rootstock sensitivity and recovery from drought are linked to fine root cortical lacunae and root tip function Foundation Plant Sciences Grape Registry: Grapevine Varieties Irrigation and rootstock effects on the phenolic concentration and aroma potential of Vitis vinifera L. cv. Cabernet Sauvignon grapes Researchers pinpoint drought-resistant traits in grape rootstocks Root pressure–volume curve traits capture rootstock drought tolerance Suraj Kar, Ph.D The influence of grapevine rootstocks on scion growth and drought resistance Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – Discount Code PODCAST25 Vineyard Team – Become a Member

Want to get your winery featured in the press? Start with a better press release. Erin Kirschenmann, Managing Editor of Wine Business Monthly and founder of Novel Pairings, shares what makes a press release newsworthy. She explains how to tailor your message, capture editors' attention with the five Ws, and why showcasing the human side of your brand matters. Learn how to craft more effective press releases and make your brand stand out. Resources: 265: How to Stand Out on Social Media in 2025 276: The Business Case for Employee Engagement in the Wine Industry | Marketing Tip Monday Erin Kirschenmann on Instagram Novel Pairings Wine Business Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Why do most tasting room guests show up? It's not for the wine. Dan McCole (Michigan State University) shares research-backed tips to elevate customer experience through atmosphere, staff engagement, and showcasing accolades. Resources: *** Tell Your Sustainable Story Online Course *** 257: Understanding Winery Visitors – Increase Sales with your Messaging 2025 SIP Certified Sustainable Stories – get inspired Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Fungicide resistance in powdery and downy mildew is a growing challenge in Australian vineyards. Ismail Ahmed Ismail, Senior Research Officer at the South Australian Research and Development Institute, discusses a decade-long national study on fungicide resistance in Australian vineyards. Listeners will learn how spore trapping is being made practical and affordable, the use of phenotyping and genotyping to detect resistance, and why monitoring fungal populations is critical for sustainable disease management across FRAC groups. Resources: 266: Soft Pesticide Trial: Powdery Mildew, Downy Mildew, Botrytis, and Sour Rot 235: Battling Fungicide Resistance with Glove Sampling 219: Intelligent Sprayers to Improve Fungicide Applications and Save Money 117: Grapevine Mildew Control with UV Light Australian Fungicide Resistance Extension Network FRAC Code List©* 2024 Improving the understanding of fungicide resistance in Australian viticulture Status of fungicide resistance in Australian vineyards and developing strategies for monitoring Understanding fungicide resistance in powdery mildew, downy mildew and botrytis Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

How do volatile phenols from wildfire smoke interact with wine chemistry? Mango Parker, Senior Research Scientist at the Australian Wine Research Institute, breaks down the science of smoke taint in wine. From identifying early markers like guaiacol and 4-methylguaiacol to uncovering the complex web of over a thousand compounds involved, Mango shares insights from two decades of research into how smoke transforms wine—from vineyard to barrel. Resources: 145: New Class of Compounds Linked to Smoke Taint in Wines 143: Can Barrier Sprays Protect Against Smoke Taint in Wine? Australian Wine Research Institute – Smoke Taint Mango Parker Mango Parker - Google Scholar Mango Parker - LinkedIn Prevalence of Wildfire Smoke Exposure Markers in Oaked Commercial Wine Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Discover how prioritizing employee engagement can elevate your sustainability efforts and business success. This episode explores real-world examples from Niner Wine Estates, Ancient Peaks, and Hope Family Wines, where workplace culture, strong benefits, and community involvement turn staff into long-term, loyal brand ambassadors. Learn why engaged employees are key to implementing best practices and creating meaningful customer connections. Plus, find out how to start empowering your team with a free 30-minute online course. Resources: *** Tell Your Sustainable Story Online Course *** 2025 SIP Certified Sustainable Stories – get inspired Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Pest Friends is a hands-on simulation that helps farmers make smarter Integrated Pest Management (IPM) decisions—by making the field a game board. Grant Loomis and Jason Thomas, Extension Educators with the University of Idaho, created Pest Friends to help players experience the real-life consequences of pest control. Players manage population dynamics, reacting to pest pressures, and decide when—and if—to intervene with pesticides, habitat modifications, or beneficial insect support. It's not just educational—it's a window into how people think about pest management. Resources: 266: Soft Pesticide Trial: Powdery Mildew, Downy Mildew, Botrytis, and Sour Rot 271: Integrating Biological Solutions 272: 30 Gophers a Night: Why Barn Owls Belong in Your Vineyard Application of Integrated Pest Management Skills Through a Board Game Simulation Grant Loomis Jason Thomas New Pest Friends' website helps pest managers thrive Pest Friends Game Pest Friends Game Overview Sustainable Winegrowing Podcast Pest Management Episodes Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Can hybrid grapes revolutionize the wine world? Adam Huss — Host of the Beyond Organic podcast and Co-owner of Centralas Cellars breaks down what a hybrid truly is, explaining how traditional breeding — and nature itself — has long crossed grape species. With over 70 grape species worldwide, today's modern hybrids are the result of generations of crossing, backcrossing, and innovation. We explore the impact of WWII on agriculture, France's ban on hybrids in appellation wines, and why developing new hybrids is critical for disease resistance, flavor discovery, and more sustainable farming. Plus, Adam shares insights into trialing the "married vine" system — a potential game-changer for soil health, pest management, and flavor expression. Resources: 135: Cold Hardiness of Grapevines 217: Combating Climate Chaos with Adaptive Winegrape Varieties 227: Andy Walkers' Pierces Disease-Resistant Grapes are a Success at Ojai Vineyard Adam Huss – LinkedIn Centralas Organic Wine Podcast South Central Los Angeles Couple Opens New Winery Dedicated to Organic Values, Transparency, Inclusion Wine's F- Word Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:03] Beth Vukmanic: Welcome to Sustainable Wine Growing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, Executive Director [00:00:13] In today's podcast, Craig Macmillan, critical resource manager at Niner Wine Estates with longtime SIP Certified Vineyard in the first ever. SIP Certified Winery speaks with Adam Huss, host of the Beyond Organic Podcast and co-owner of Centralis Cellars. [00:00:32] Adam breaks down what a hybrid truly is, explaining how traditional breeding and nature itself has long crossed grape species with over 70 grape species worldwide. Today's modern hybrids are the result of generations of crossing, backcrossing, and innovation. [00:00:50] We explore the impact of World War II on agriculture, France's ban on hybrids and Appalachian wines, and why developing new hybrids is critical for disease resistance, flavor discovery, and more sustainable farming. [00:01:03] Plus, Adam shares insights into trialing the married vine system, a potential game changer for soil health, pest management, and flavor expression. [00:01:12] When Lizbeth didn't get into nursing school on her first try, she could have given up. Instead, she partnered with her mentor Alex, to make a new plan, attend classes part-time, build up her resume and get hands-on hospital work experience. Now Lizbeth has been accepted into Cuesta College's nursing program and her dream of becoming a nurse is back on track. [00:01:36] Lizbeth is a Vineyard Team, Juan Nevarez Memorial Scholar. You can help more students like her who are the children of Vineyard and winery workers reach their dreams of earning a degree by donating to the Juan Nevarez Memorial Scholarship. Just go to vineyardteam.org/donate. [00:01:53] Now let's listen in. [00:01:58] Craig Macmillan: Our guest today is Adam Huss. He is the host of the Beyond Organic Podcast and also co-owner of Centralis Winery in Los Angeles, California. And today we're gonna talk about hybrid grape varieties. Welcome to the podcast, Adam. [00:02:11] Adam Huss: Thanks, Craig. I really appreciate it. Thanks for having me. [00:02:17] Craig Macmillan: So let's just start with the basics. What are hybrid grape varieties? [00:02:22] Adam Huss: I should also say I'm a fan of your podcast as well, so it's really fun to be here. [00:02:26] Craig Macmillan: Thank you. Thank you. [00:02:28] Adam Huss: Been listening for a while. So hybrids, I mean, it's really simple. It's funny, I see stuff on Instagram sometimes where people just are so misinformed and they think that, you know, hybrid means like GMO or something like that. [00:02:41] A hybrid simply is just, you take pollen from grape X, you put it on flowers from grape y, and if those two grapes are from different species, you have a hybrid. If they're from the same species, you just have a cross, and this is something that has been part of traditional breeding since forever. It's also what happens naturally in the wild. [00:03:00] Or I hate, I actually just use two words I try not to use at all, which is like natural and wild, but in forests and streams forests and backyards without human intervention, these pollen get exchanged by wind and everything else and have led to, you know, some of the more. Old popular varie

[00:00:00] Beth Vukmanic: Training season is fast approaching. It's time to get your hospitality staff prepared to welcome a range of guests from experienced enthusiasts to first timers. [00:00:10] Welcome to Marketing Tip Monday. With SIP Certified. We know that your customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these twice monthly micro podcasts will help you show your dedication to sustainable wine growing. [00:00:29] Most people rarely consider the complex agricultural processes behind their favorite products. Use this opportunity to offer something truly unique insight into what makes your wine sustainable. [00:00:42] Start by covering the basics of what sustainability is while you get to know your guest. Are they familiar with agriculture? Do they know that there is a relationship between the farm and the larger ecosystem? [00:00:53] Sustainability means meeting the needs of today while ensuring that future generations successfully meet theirs. We do this by caring for the three Ps. People, planet, and prosperity [00:01:06] people includes community involvement, charitable donations, continuing education and safety programs. [00:01:12] Planet includes habitat conservation plans, integrated pest management, cover crops, and responsible irrigation [00:01:20] prosperity includes sales and marketing plans, budgets, succession plans, and inventory and production records. [00:01:27] If you're SIP certified, you could explain why your brand is a part of a third party program. Specifically, SIP certified is a certification for sustainable wine growers and winemakers. It uses independent third party auditors to verify the brand's practices and records to ensure that they're meeting strict standards. [00:01:47] Now it's time to show how sustainability is specifically meaningful to your brand. This will help your guests understand what issues are important to you and what you're doing about them. [00:01:57] Follow these three simple steps. [00:01:59] One, download the sustainable story worksheet linked in the show notes. [00:02:04] Two, talk with your vineyard manager, winemaker or general manager to get an example of each of the seven values, which include social responsibility. Water management, safe pest management, energy efficiency, habitat business, and always evolving. [00:02:20] For example, attracting gopher hunting barn owls with barn owl boxes in the vineyard is a great example of safe pest management. And three, pick one value to focus on each month to share a fun story with your guests [00:02:35] if you want to get inspired. We've been collecting sustainable stories from our SIP certified members for the last three years. You can find all of those linked in the show notes. [00:02:45] And if you want to go deeper than the sustainable story worksheet, we have a great free online course that will help you learn what sustainability means in the wine industry and how to tell your own unique sustainable story. [00:02:58] Until next time. This is sustainable wine growing with the Vineyard team. Resources: *** Tell Your Sustainable Story Online Course *** 2025 SIP Certified Sustainable Stories – get inspired Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Meet your vineyard night-shift rodent patrol —barn owls. Bob Peak, a dedicated volunteer at Pacific Wildlife Care, shares how these incredible predators consume up to 30 gophers or voles a night. Learn fun facts about their short lifecycle, nesting habits, and how to properly install nest boxes (hint: ventilation and road direction matter!). Discover how you can encourage barn owls to thrive on your land—plus, hear how these owls even foster orphaned chicks. Resources: REGISTER: 6/6/25 Tailgate | Bird Abatement and Managing Wildlife in the Vineyard 58: Barn Owls 84: Falconry Bird Abatement 118: Managing Rodent Pests in Vineyards with Integrated Pest Management Build Your Own Owl Box Cornell Lab All About Birds National Wildlife Rehabilitators Association Pacific Wildlife Care The Barn Owl Box Company The Barn Owl Trust (UK) UC Davis Raptor Center Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:04] Beth Vukmanic: Meet your vineyard, night shift Rodent patrol - barn owls. Welcome to Sustainable Wine Growing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, executive director [00:00:18] In today's podcast, Craig Macmillan critical resource manager at Niner Wine Estates with longtime SIP Certified Vineyard in the first ever SIP Certified winery. Speaks with Bob Peak, a dedicated volunteer at Pacific Wildlife Care. [00:00:34] Bob shares how these incredible predators consume up to 30 gophers or voles a night. Learn fun facts about their short lifecycle nesting habitats, and how to properly install nest boxes, hint, ventilation, and road direction matter. [00:00:50] Discover how you could encourage barn owls to thrive on your land plus. Here how these owls even foster orphaned chicks. [00:00:58] If you love this topic and want to learn even more about barn owls, you won't want to miss the June 6th, 2025 tailgate on bird abatement and managing wildlife in the vineyard. [00:01:09] Hosted at Jackson Family Wines Bar M Vineyard in Los Alamos, California. We'll see a live falconry demonstration and learn the latest barn owl research from California Polytechnic State University, including how changes in vineyard habitat affect foraging behavior. To register, just go to vineyard team.org/events or look for the link in the show notes. [00:01:33] Now, let's listen in. [00:01:38] Craig Macmillan: Our guest today is Bob Peak. He is a volunteer with Pacific Wildlife care in SLO County, California. And today we're gonna talk about barn owls. Thanks for being on the podcast, Bob. [00:01:48] Bob Peak: Thank you very much Craig, and I want to thank you and the Niner Wine Estates for this invitation. I think that this going to be very informative and quite fascinating actually. [00:02:00] Craig Macmillan: Yeah, so I'll give you a little bit of background on that. I met Bob, when he came out to Niner Wine estates, looking for clutches, looking for looking for outlets, and we learned all kinds of fascinating things. And I was like, I have got to talk to this guy on the podcast 'cause there's so much information and interesting things about barn owls that I didn't know, until a couple months ago. [00:02:23] But why don't we start with you telling us a little bit about, pacific wildlife Care. [00:02:28] Bob Peak: Yes. Pacific Wildlife Care was started 41 years ago here in the county by home rehabbers. There was no facility. People did their work in their specialty right out of their home, whether it was raccoons or opossums. We people tended to have a different skill that they were good at, and it started with very humble beginnings. [00:02:51] We finally reached a point where we could afford a facility and we went and occupied part of the PG&E power plant there in Morrow Bay. We are right next door to the Marine Mammal Center, if anyone knows where that is, and we are right now in the process of having to move as they are, also as there are plans coming up for the property. [00:03:17] We currently have had some donors step up and provide us with not only the 10 acres of land on Buckley Road in San Luis Obispo, but we are also very quickly in the process of building a brand new facility out there. [00:03:35] Craig Macmillan: That is really great. There's definitely a need for this. How did you personally become involved in wildlife rehabilitation? [00:03:43] Bob Peak: I needed something to do after I retired and I literally, I saw an ad in th

As biological technologies continue to advance, many growers are exploring how best to integrate them into their farming operations. Nevada Smith, Head of Marketing North America, and Robert Blundell, Research Plant Pathologist, both with Pro Farm Group, highlight the role of biological pesticides and biofertilizers in sustainable winegrowing. Biological pesticides, derived from microbial sources or natural products such as plants, fungi, bacteria, or nematodes, play a crucial role in pest management by inhibiting or delaying growth or directly causing pest mortality. Understanding which biological products to use and when to apply them within an integrated pest management system is essential for maximizing their effectiveness. Biofertilizers, which enhance plant health and resilience to abiotic stresses, are another key tool for sustainable viticulture. Nevada and Robert discuss the growing importance of these technologies in improving soil health and supporting long-term agricultural productivity. Resources: REGISTER: 5/9/25 Biochar Field Day 117: Grapevine Mildew Control with UV Light 123: What is Happening in Biologicals for Pest Management and Plant Health 266: Soft Pesticide Trial: Powdery Mildew, Downy Mildew, Botrytis, and Sour Rot Healthy Soils Playlist Integrated Pest Management (IPM) Principles ProFarm What are Biopesticides? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: As biological technologies continue to advance, many growers are exploring how to best integrate them into their farming operations. [00:00:13] Welcome to Sustainable Wine, growing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, executive director. [00:00:23] In today's podcast, Craig McMillan, critical resource Manager at Niner Wine Estates. With Longtime SIP certified Vineyard in the first ever SIP certified winery speaks with Nevada Smith Head of Marketing North America and Robert Blundell research plant pathologist, both with Pro Farm Group. Together, they highlight the role of biological pesticides and bio fertilizers in sustainable wine. Growing [00:00:49] biological pesticides are derived from microbial sources or natural products such as plants, fungi, bacteria, or nematodes. They play a crucial role in pest management by inhibiting or delaying growth or directly causing pest mortality [00:01:04] Understanding which biological products to use and when to apply them within an integrated pest management system is essential for maximizing their effectiveness. [00:01:13] Bio fertilizers, which enhance plant health and resilience to abiotic stresses are another key tool for sustainable viticulture, Nevada and Robert discussed the growing importance of these technologies and improving soil health and supporting long-term agricultural productivity. [00:01:30] If you're gonna be in Paso Robles, California on May 9th, 2025. Join us at Niner Wine Estates for a Biochar Field day. This interactive morning features live demonstrations and expert discussions on the benefits of biochar for soil health and sustainable farming. Learn how to integrate biochar into your farming operations through practical insights and hands-on experiences. Go to vineyard team.org/events or look for the link in the show notes to get registered. [00:02:00] Now let's listen in. [00:02:05] Craig Macmillan: My guest today are Nevada Smith. He is Head of Marketing North America and Robert Blundell, who's a research plant pathologist, both with Pro Farm Group. Thank you for being on the podcast [00:02:15] Rob Blundell: Thank you, Craig. [00:02:16] Nevada Smith: Thank you. [00:02:18] Craig Macmillan: Today we're gonna be talking about bio pesticides and we might as well start with the the basics. What is a biological pesticide? Robert, why don't you start? [00:02:26] Rob Blundell: Yeah, that's a good question, Craig. And and you know, honestly, it's. So when I first was kind of thinking about this, it's not as simple explanation as you might think. It's a constantly kind of evolving term and depending on who you are asking, you can get a, a very different answer. And it's, it's really kind of this large umbrella term. [00:02:42] . It's kind of a microbially based product or natural product typically derived from a plant, fungi, bacteria, nematode, you know. That pretty much has the ability to inhibit or delay the growth or, you know, cause the death

[00:00:00] Beth Vukmanic: Sustainable farming practices are essential to protect the environment, improve a long-term agricultural productivity and support healthy communities. [00:00:08] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:27] And this week's marketing tip, we're going to take a close look at three areas where regenerative farming practices make a big impact, including water management, soil health, and habitat preservation, [00:00:39] let's kick it off with water management. Water is one of agriculture's most critical resources. Sustainable farmers work carefully to both use water efficiently and protect quality. Anyone who has struggled to keep a plant alive knows that plants don't like too little or too much water and wine. Grapes are no different. [00:00:57] Regenerative farming practices incorporate moisture sensing technologies to help farmers determine irrigation needs when placed in the soil. These devices estimate how much water is available to the plant, and farmers can use this information to avoid both over and under watering their crops. [00:01:13] When it comes to rain, there's a greater impact than just irrigating the grapevines. Heavy rains can pull sediment, nutrients, and other farm inputs into neighboring water bodies. This causes imbalances in the water body ecosystem and could threaten the life within it. [00:01:28] Plant matter can remedy these issues. Roots of living plants spread underground act as a filter that holds sediment in place. Preventing it from exiting the property. Vegetation above ground slows water down as it travels and eases the impact of rain as it hits the ground. Furthering the anti erosion benefits. [00:01:46] The next time you drive past a vineyard, take a look at the plants growing in between the vine rows. Those cover crops are help protecting waterways. [00:01:55] Now let's talk about soil health. Healthy soil is the foundation for a thriving farm and a resilient ecosystem. Sustainable practices aim to keep soils rich in nutrients full of life and resistant to erosion for years to come, [00:02:08] rather than relying on guesswork. Farmers committed to sustainability conduct regular soil tests. This helps them make nutrient management plans that supply the plants with the food that they need without over applying fertilizer [00:02:22] and back to those cover crops. Healthy soils have a lot of life in them. Microbes, fungi and bacteria are key players in decomposition, helping to convert and transport nutrients that are vital to a healthy plant. [00:02:35] While cover crops are a fantastic way to enhance soil biodiversity, their benefits extend even further. They can provide refuge for beneficial insects, prevent erosion and improve water infiltration. [00:02:48] Let's talk about habitat preservation. The influence of farming extends beyond the fence line. Regenerative farmers recognize that their land is part of a larger ecosystem. Protecting natural habitats and promoting biodiversity are key components of responsible land management. Many farmers set aside areas of their property to remain wild or minimally disturbed. [00:03:09] These spaces serve as important refuges for wildlife and help preserve native plant and animal species beyond simply leaving areas undeveloped. Sustainable farmers often actively work to create and maintain habitats that encourage a diversity of species, including pollinators and beneficial insects. [00:03:28] They may also take special measures. To protect endangered species where applicable. [00:03:33] All of these regenerative practices are incorporated into the SIP Certified program. If you want to learn more about being a sustainable wine grower. [00:03:40] Check out SIP certified.org and sign up to complete the program as a self-assessment for free. Until next time, this is Sustainable Wine Growing with the Vineyard team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage, discuss key grape and wine industry trends, from oversupply and vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts, and future trends, emphasizing innovation, industry collaboration, and better marketing to stay competitive. Resources: REGISTER: 4/5/25 Fungicide Spraying: Evolving Strategies & Grower Insights Tailgate 258: 5 Ways Certification Makes Brands the SIP | Marketing Tip Monday 259: Winegrape Market Trends of 2024 265: How to Stand Out on Social Media in 2025 268: How to Tackle Leadership Transitions Successfully Turrentine Brokerage Turrentine Brokerage - Newsletter Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. [00:00:11] Welcome to Sustainable Wine, growing with the Vineyard team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic executive director. [00:00:22] In today's podcast, Craig McMillan, critical resource Manager at Niner Wine Estates. With Longtime SIP Certified Vineyard, and the first ever SIP certified winery speaks with Audra Cooper, director of Grape Brokerage and Eddie Urman, central Coast Grape Broker At Turrentine Brokerage, [00:00:41] they discuss key grape and wine industry trends from oversupply to vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts and future trends. Emphasizing innovation, industry collaboration, and better marketing to stay competitive. [00:01:01] If you love infield education and are on California Central Coast on April 25th, 2025, please join us at the fungicide spring tailgate hosted at Cal Poly. In San Luis Obispo, California, Dr. Shunping Ding will share updated results from a 2024 study on fungicide programs using bio fungicides and their impact on grape yield and berry chemistry. Then we'll visit the Cal Poly Vineyard to explore new powdered mildew management technologies and discuss fungicide spraying programs. With farmers from throughout the central coast to register, go to vineyard team.org/events or look for the link in the show notes. [00:01:44] Craig Macmillan: Our guests today are Audra Cooper. She's Director of Grape Brokerage with Turrentine Brokerage. And also, Eddie Urman, who's Central Coast Grape Broker with Turrentine Brokerage as well. And thanks for coming back. This is part two of a, of a, of an episode here. So, I really appreciate you folks making time to come back. [00:02:00] Audra Cooper: Thank you for having us back. We're excited to join you once again. [00:02:04] Eddie Urman: Yeah, thanks for having us. [00:02:05] Craig Macmillan: So Audra, let's start with you. In our last conversation . [00:02:17] And that was kind of where we left it that then started a conversation amongst the three of us afterward. We were like, okay, there's a lot more to talk about here. So let's do it. [00:02:24] Can you give some examples of what you mean by getting ahead of changes? [00:02:30] Audra Cooper: I think it's a sound business strategy to always try and stay ahead of the curve regardless of what component of business or what industry you're in, right? It's just a, a good strategy to have and a good philosophy to have. It's really important in this industry to continue to stay relevant and in order to stay relevant, you have to stay within the trend or ahead of the trend. [00:02:51] Being behind the eight ball is, never a good thing . You need to be ahead of the curve. A good example of that is sustainable certification. And we still have these discussions on the daily and Eddie, you can talk to this too about how often we have to talk about if you're not sustainably certified, you are cutting your buyer pool, probably roughly in half, as I mentioned in the previous podcast, and you're limiting yourself. [00:03:18] And the majority of the practices, most growers are probably already doing, and they're just not going through the certification process and getting that done. And if you look back a little over a decade ago, it was something that wineries were payin

[00:00:00] Beth Vukmanic: A label can provide a lot of information about a wine. The next time you walk down the wine aisle, look for common terms and symbols like vintage, place of origin, percent alcohol, and even the SIP certified logo. [00:00:12] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:29] Many labeling requirements in the United States are defined by the Code of Federal Regulations. In this week's marketing tip, we are giving you a green wine glossary. Five common wine designations, defined, so you'll wonder no longer. [00:00:45] Number one is vegan. Not every wine fits the vegan lifestyle. During the winemaking process, small particles can cause haziness or unwanted flavor properties. Winemakers can add a fining agent that will bind to these tiny particles and make them large enough to be filtered out. Many fining agents are animal based. Egg whites, casein, and gelatin. Wine that was fined with any of these materials cannot be considered vegan. Vegan wines include those that were either fined with a non animal based agent. Like bentonite clay, or not find at all. [00:01:19] Number two is natural. There is no official or regulated definition of natural wine. That being said, most understand it as a wine that was made through a minimal intervention, no additive approach. Natural wines are fermented with native yeasts versus adding yeast. They cannot be filtered or fined, nor can winemaking additives be used, except for a small amount of sulfur pre bottling. If you are told that the wine you're drinking is natural, remember to ask what it means. [00:01:48] Number three is organic. Wine must meet several requirements in order to be labeled as an organic wine. The vineyard must be certified organic, the winemaking process must be certified organic, and the final product must contain at least 95 percent organic ingredients, no additives, and no preservatives. Please note that wine made with organic grapes are not the same as organic wines. While this definition means that a hundred percent of the grapes used were certified organic, Other ingredients in the wine do not have to be organic, but do note that they cannot be genetically engineered. Another thing to keep in mind is that organic designation varies between countries. [00:02:25] Number four is biodynamic. The biodynamic farming principle is guided by nature's rhythms and the understanding that the vineyard is a self contained ecosystem where all elements live and work together. Like organic, synthetic inputs are prohibited in biodynamic farming. But unlike any other program, the timing of biodynamic practices aligns with the lunar and celestial cycles. This is because of the belief that moon phases in planetary positions affect the flow of sap and energy in the vines, and that there is value in keeping practices in sync with these forces. Demeter International is the most recognized certification body for biodynamic wines. For a wine to bear the seal, the grapes must be grown in adherence to the biodynamic principles, and the wine must be made through certified biodynamic processes. [00:03:12] And number five is sustainable in agriculture. Sustainability means adhering to practices that protect social and environmental health while enhancing economic vitality. sustainably grown grapes are farmed similarly to organic and biodynamic grapes. All programs seek to protect human and environmental health through reducing inputs and conserving. And regenerating natural resources where sustainability differs is that it looks beyond the farm and into the business itself, including worker safety, community relationships, continuing education and accounting and budgeting, just to name a few of the areas that certification bodies like SIP certified address in the standards. Certification also extends from the vineyard and into the winery. [00:03:55] Did you know that your wine can include the SIP certified seal on the label if it's made with 85 percent SIP certified fruit, whether it is estate or purchased? Simply go to SIP certified. org to apply today. So your customers will know that your wine was made through practices that protect the people and the planet. [00:04:13] Until next time, this is Sustainable Wine Growing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

Managing pests like powdery mildew, downy mildew, botrytis, and sour rot can be a complex challenge. Andy Fles, Vineyard Manager at Shady Lane Cellars in Michigan, shares insights from his USDA Sustainable Ag Research Education producer grant project. The project compares two pest management approaches: a 'soft' pesticide program and a conventional one. Andy conducted the experiment using his on farm sprayer, providing real-world results. Despite climate variability and fluctuating pest pressures, the soft pesticide program proved effective. The project underscores the potential of using softer chemistries to manage disease while maintaining fruit quality. Resources: REGISTER: April 25, 2025 | Fungicide Spraying: Evolving Strategies & Grower Insights 80: (Rebroadcast) The Goldilocks Principle & Powdery Mildew Management 117: Grapevine Mildew Control with UV Light 197: Managing the Sour Rot Disease Complex in Grapes 219: Intelligent Sprayers to Improve Fungicide Applications and Save Money 235: Battling Fungicide Resistance with Glove Sampling Rufus Issacson, Michigan State University Shady Lane Cellars Secures $11K National Farming Grant Timothy Miles, Michigan State University Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Managing pests like powdery mildew, downy mildew, botrytis and sour rot can be a complex challenge. [00:00:10] Welcome to sustainable Wine Growing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic executive director. [00:00:21] In today's podcast, Craig McMillan, critical resource Manager at Niner Wine Estates. With Longtime SIP Certified Vineyard and the first ever SIP certified winery speaks with Andy Fles, vineyard Manager at Shady Lane Cellars in Michigan. Andy shares insights from his USDA Sstainable Ag Research Education Producer grant project. The project compares to pest management approaches, a soft pesticide program and a conventional one. [00:00:50] Andy conducted the experiment using his on farms sprayer, providing real world results. Despite climate variability and fluctuating pest pressures, the soft pesticide program proved effective. The project underscores the potential of using softer chemistries to manage disease while maintaining fruit quality. [00:01:10] If you'd like to learn more about this topic, then we hope you can join us on April 25th, 2025 for the fungicide spraying evolving strategies in Grower Insights tailgate taking place in San Luis Obispo, California. Dr. Shunping Ding of Cal Poly will share updated results from a study on the efficacy of different fungicide programs containing bio fungicides. [00:01:34] Then we will head out into the vineyard to learn about new technologies for integrated pest management and talk with farmers from different growing regions about their program. Now let's listen in. [00:01:49] Craig Macmillan: Our guest today is Andy Fles. He is the vineyard manager at Shady Lane Cellars in Michigan. And today we're going to talk about a pretty cool little project. He's got going looking into two different pesticide programs. Thanks for being on the podcast, Andy. [00:02:03] Andrew Fles: Yeah, my pleasure, Craig. [00:02:05] Craig Macmillan: So you have a grant from the USDA sustainable agriculture research and education program. To look at what you call a soft pesticide program for your vineyard in Michigan and comparing it to what we would call a sustainable or sustainable conventional program. What do you define as a soft pesticide program? [00:02:25] Andrew Fles: Well, that's kinda just a, a term that we applied to identify it. I didn't want to use organic because I thought that there would be a good chance we would utilize things that are considered by the industry to be very soft in terms of you know, they're not a harsh chemical or a carcinogenic, a known carcinogenic compound. [00:02:49] But something, for example, like. Like horticultural grade peroxide, which goes by several different trade names. So that's just, it's hydrogen peroxide and it is a disinfectant that turns into water and oxygen. So it's pretty Soft in terms of what it does to beneficials and, and plants and, and such. [00:03:11] We utilize some of those products already in our spray program. But combined also with, we're probably 50 percent organic in terms of what we spray out. for fungicides, pesticides, insecticides. And so we're still altering in som

Succession planning is essential for businesses navigating leadership changes due to retirement, promotions, or new opportunities. Erin Hoffman, Partner and Senior Consultant at Collaboration Business Consulting shares key strategies for success. Long-term exit strategies (3, 5, and 10 years) help ensure a seamless transition. Key considerations include: How will the company evolve? Will the current management team remain? Who needs leadership development? Aligning stakeholders—whether family or business partners—is crucial. Addressing emotions like frustration or uncertainty and acknowledging these feelings can ease transitions. A solid game plan should outline financial considerations, role transitions, and leadership development. Regular management meetings and third-party reviews help maintain accountability. Ongoing leadership development and multiple succession pathways provide flexibility. Transparency in succession planning builds confidence and stability, ensuring business continuity through leadership changes. Resources: 221: Future Proof Your Wine Business with Omnichannel Communication Collaboration Business Consulting Collaboration Business Consulting Speaking Engagements Collaboration Business Consulting Resources Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Succession planning is essential for businesses navigating leadership changes due to retirement, promotions, or new opportunities. [00:00:13] Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, Executive Director. [00:00:22] In today's podcast, Craig Macmillan, Critical Resource Manager at Niner Wine Estates, with longtime SIP certified vineyard and the first ever SIP certified winery, speaks with Erin Hoffman, Partner and Senior Consultant at Collaboration Business Consulting. [00:00:37] She explains that long term exit strategies from three, five, even 10 years helps ensure a seamless transition. [00:00:44] Key considerations include how will the company evolve? Will the current management team remain in place? And who needs leadership development? [00:00:53] Aligning stakeholders, whether it's family or business partners is crucial. Addressing emotions like frustration or uncertainty. And acknowledging these feelings can ease transitions. [00:01:03] A solid game plan should outline financial considerations, role transitions, and leadership development. Regular management meetings and third party reviews will help maintain accountability. Ongoing leadership development and multiple succession pathways provide flexibility. Because things are likely to change, transparency in succession planning builds confidence and stability ensuring that the business continues successfully throughout the leadership change. [00:01:29] If you want to be more connected with the viticulture industry but don't know where to start, become a Vineyard Team member. Get access to the latest science based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. Visit us at vineyardteam. org and choose grower or business to join the community. [00:01:48] Now let's listen in. [00:01:53] Craig Macmillan: Our guest today is Erin Hoffman. She's a senior business consultant and partner at Collaboration Business Consulting. [00:01:59] And today we're going to talk about succession planning. Thanks for being on the podcast, Erin. [00:02:03] Erin Hoffman: Yes. Thank you. [00:02:05] Craig Macmillan: This is part of the SIP certified certification and one that I think is often overlooked and a lot of people don't really understand, but I think it's important no matter who you are. To take this into account. [00:02:15] So let's just start from the very basics. what is succession planning in business? [00:02:19] Erin Hoffman: Great question. Succession planning is really making sure that somebody besides you is available and ready to take on the reins or responsibilities when you leave or when you get promoted. And I think one of the things that people often overlook is they want to take on more responsibilities, but they're not thinking about, okay, if I'm doing that, who am I shifting some of those responsibilities down to? [00:02:42] Craig Macmillan: I noticed you mentioned in t

Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Emma Tessler, Founder & CEO of Ninety Five Media, has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect. Instead of trying to be everywhere, Emma suggests being consistent on just one or two platforms. To streamline your work, you can take one big piece of content, like a long video, and turn it into different things like short videos, blog posts, and podcasts. Then use platform's data to see what people enjoy the most. Resources: 138: 5 Tips for Your Wine Brand's Social Media | Marketing Tip Monday 140: Does social media impact wine sales? | Marketing Tip Monday 144: Are you using the right message on social media? | Marketing Tip Monday 198: 3 Ways to Talk About Sustainability on Social Media Becoming an Industry Expert on Social Media Emma Tessler | LinkedIn Ninety Five Media Ninety Five Media | Instagram Stop Scrolling, Start Scaling Podcast Turn Your Expertise into More Sales by Becoming a Thought Leader on Social Media, with the Ninety Five Media Team (podcast) Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Welcome to Sustainable Winegrowing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Bets Vukmanic executive director. In today's podcast, Craig McMillan, critical resource manager at Niner Wine Estates with Longtime SIP Certified Vineyard and the first ever SIP certified winery. Speaks with Emma Tessler, founder and CEO of 95 Media. Emma has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect instead of trying to be everywhere. She suggests being consistent on just one or two platforms. To streamline your work, you can take one big piece of content, like a long video and turn it into different things like short videos, blog posts, and podcasts. Then use the platform's data to see what people enjoy the most. We know your customers are looking for sustainable wines. In a recent review of 30 studies, customers reported a higher preference for eco and social responsibility labels compared to nutrition labels. Achieving SIP certified gives you third party verification that your vineyard, winery, or wine has adopted and implemented stringent sustainable Standards apply for certification today by going to SIP certified.org and click on Get certified Now. Let's listen in. [00:01:39] Craig Macmillan: Our guest today is Emma Tesler. She is the founder of 95 media. And today we're going to talk about social media. Not surprisingly welcome to the podcast, Emma. [00:01:48] Emma Tesser: Thank you. I'm so excited to be here today. [00:01:50] Craig Macmillan: First of all, let's talk a little bit, get some kind of grounding. How would you describe your company? 95 media? [00:01:55] Emma Tesser: We're a digital marketing agency and we really specialize in creating high converting content. We work with a lot of brands who are posting all the time and just simply not seeing results from that content. So that is usually where we come in and we build out customized strategy. High converting content, build that connection with their community and ultimately finally have their marketing convert into sales for them. At a high level, 95 media is a marketing agency specializing in social media, email and podcast production. [00:02:27] Craig Macmillan: I'm kind of a dinosaur. So what exactly comes under the umbrella of social media? Because that seems to be a pretty big area. [00:02:37] Emma Tesser: It is, it definitely is a big umbrella. So when we talk about social media marketing, we're referring to any marketing content. Content that is marketing a brand on any of the social platforms we manage, profiles for brands on Instagram, Facebook, LinkedIn, Pinterest, TikTok a few other more specific ones to different industries. And really social media marketing encompasses your content, your engagement with your audience, the data that comes in from the content. There are a lot of different. avenues when it comes to your marketing and social media in general, but it is broad. And I think that sometimes that's the overwhelming part about it for some individuals and

Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago, Wine Intelligence identified six distinct consumer segments in the US market and we wondered "how can we tailor a message of sustainability to align with these differences?" Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Throwback Thursday Marketing Tip, we're revisiting the six wine consumer segments and giving you tips on how to most effectively share your sustainable story with each one. 1. Engaged Explorers Who are they: Young, adventurist, frequent wine drinkers who love to try wines from different regions and producers. Talk SIP: Tell them how you improve your soil quality and how the health of your land influences the characteristics of your wine. They'll love learning how nature impacts a high-quality wine. 2. Premium Brand Suburban Who are they: Mid- to older-aged enthusiasts who know a lot about wine. They may not be big spenders, but they can be die-hard loyalists. Talk SIP: Get technical! Talk about how fruit quality is measured (Brix, pH, and TA). They'll love the insight and attention to detail. 3. Contended Treaters Who are they: Mid- to older-aged drinkers who don't drink often, but when they do, they are willing to spend more. They are knowledgeable and involved, and look for an engaging story to relay to their social circles. Talk SIP: Give them fun sustainable tidbits to share with their friends, like a specific sustainable practice from your sustainable story worksheet. Worksheet for Print | Worksheet for Electronic Filling 4. Social Newbies Who are they: Young, new to wine, and rely heavily upon recommendations and valued information. Talk SIP: Stick to the 3 P's of sustainability: People, Planet, Prosperity. They'll love this 360° approach and be able to pass it along with confidence. 5. Senior Bargain Hunters Who are they: The largest segment of wine drinkers in USA. They have strong wine knowledge and tend to select from a narrow range of styles and brands to meet their expectations on value. Talk SIP: Talk value-driven sustainable initiatives like monitoring utility usage and recycling programs. 6. Kitchen Casuals Who are they: Very infrequent wine drinkers who stay close to what they know. Talk SIP: Stick to the basics of what sustainability is and how drinking sustainable wine is a win for the people and the planet. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Tiny microbes have a big impact on wine quality. Aria Hahn, CEO and co-founder of Koonkie, Inc., discusses the exciting work her bioinformatics organization is doing in the field of metagenomics. Hahn explains the differences between genetics, genomics, and metagenomics. She shares insights from a project studying yeast populations in British Columbia's Okanagan region, revealing the diversity and distinct clades found on wine grapes. The conversation also covers the broader applications of bioinformatics in agriculture, including regenerative farming, soil health, and potential bioprotectants against wine spoilage. Hahn underscores the impact of microbiome management on wine terroir and the potential of bioinformatics in understanding and improving winemaking processes. Resources: 201: Balance Hot Climate, High Sugar Wine with Green Grape Juice aka Verjus 243: Microbial Communities in the Grapevine 251: Vine SAP Analysis to Optimize Nutrition Aria Hahn – Google Scholar Aria Hahn – LinkedIn Koonkie Make Better Wines with Bioinformatics The Microcosmos - Discover the World of Genomics Apple App Whole genome sequencing of Canadian Saccharomyces cerevisiae strains isolated from spontaneous wine fermentations reveals a new Pacific West Coast Wine clade Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Tiny microbes have a big impact on wine quality. [00:00:09] Welcome to Sustainable Wine Growing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I am Beth Vukmanic, Executive Director. [00:00:19] In today's podcast, Craig McMillan, Critical Resource Manager at Niner Wine Estates, with longtime SIP certified vineyard and the first ever SIP certified winery, speaks with Aria Hahn, CEO and co founder of Koonkie Inc. [00:00:35] She discusses the exciting work her bioinformatics organization is doing in the field of metagenomics. Hahn explains the differences between genetics, genomics, and metagenomics. [00:00:47] She shares insights from a project studying yeast populations in one of British Columbia's wine growing regions, revealing the diversity and distinct clades found on wine grapes. [00:00:58] The conversation also covers the broader applications. bioinformatics in agriculture, including regenerative farming, soil health, and potential bioprotectants against wine spoilage. [00:01:09] Hahn underscores the impact of microbiome management on wine terroir and the potential for bioinformatics in understanding and improving the winemaking process. [00:01:19] We know your customers are looking for sustainable wines. In a recent review of 30 studies, Customers reported a higher preference for eco label and social responsibility labels compared with nutrition labels. Achieving SIP certified gives you third party verification that your vineyard winery or wine has adopted and implemented stringent sustainable standards. Apply today at SIP certified. org. [00:01:46] Now let's listen [00:01:50] Craig Macmillan: Our guest today is Aria Hahn. She is the CEO and co founder of Koonkie, Inc., a bioinformatics organization, business, doing all kinds of exciting stuff. Thanks for being on the podcast, Aria. [00:02:02] Aria Hahn: Yeah, so excited to be here. Thanks for [00:02:04] Craig Macmillan: We're going to get into the thick of it But we were attracted to some work that you folks and your colleagues have done with bioinformatics and yeast, wild yeast. But I wanted to drop back. A little bit first to kind of give some context. All of this kind of comes under the umbrella of metagenomics, correct? [00:02:21] Aria Hahn: Yeah, absolutely. [00:02:22] Craig Macmillan: and what is metagenomics? [00:02:24] Aria Hahn: I'm going to take further step back and talk about genomics um, maybe the distinction between genomics and genetics. [00:02:32] So genetics is something I think most people kind of understand. They have this intuitive sense of it. um, that make up ourselves and all living creatures. But it actually turns out that in most organisms, and not bacteria, and we'll get there in a Most of your DNA is not in genes. It's in between genes. And so genomics is the study of genes and all of the things that are in between genes. So that's kind of the distinction between genetics and genomics. And then metagenomics is when we do that at the community level. [00:03:02] so you could do metagenomics of humans, but metagenomics refers to populations