Episode 297
297: Consumers Want Sustainable Wine—Here's How to Be Seen | Marketing Tip Monday
January 26, 20261m 56s
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Show Notes
Eco-conscious wine lovers are willing to pay more for sustainable products—but they won't dig for details.
In this Marketing Tip Monday, learn how to meet consumer demand for sustainability by making it easy. With 60% of younger and multicultural wine buyers preferring sustainable wines, visibility is key.
Show your story at a glance with the SIP Certified logo on your label. It's fast, simple, and signals your commitment to people and the planet.
Resources:
- *** Tell Your Sustainable Story Online Course ***
- Apply for SIP Certified Wine
- Marketing Tips eNewsletter
- Sustainable Story Worksheet
Vineyard Team Programs: