Episode 288
288: Why Now Is the Time to Promote Your Sustainable Certification
October 27, 20252m 31s
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Show Notes
64% of consumers say sustainability is a top purchasing factor—even during inflation. But how do you turn that intent into action? Learn how to close the "aspiration-action gap" by proudly promoting your sustainable certifications and showing customers your commitment to responsible practices.
Resources:
- *** Tell Your Sustainable Story Online Course ***
- Apply for SIP Certified Wine
- Likely Story Strategies
- Marketing Tips eNewsletter
- Sustainable Story Worksheet
Vineyard Team Programs: