Sustainable Winegrowing

Winegrowing regions in Washington State have many unique challenges from salty soils, to low organic matter, to nematodes. Devin Rippner, Research Viticulture Soil Scientist with USDA-ARS and his colleagues at Washington State University are developing a research vineyard to study soil health building practices. They are testing a variety of management strategies including adjusting irrigation volume to correct for salt build-up, mowing for weed management, compost applications and synthetic fertilizers, and different cover crops. The team is tracking the cost of each practice and will ultimately evaluate wine quality in the coming years. Taking a deeper dive into the future of soil sampling, Devin explains X-ray CT imagery. He has used this technology to evaluate the structure and organic matter from soil columns and aggregates. X-ray CT imagery has also been used to evaluate the impact grape seeds have on tannin flavor profiles. Resources: 80: (Rebroadcast) The Goldilocks Principle & Powdery Mildew Management 90: Nematode Management for Washington Grapes A workflow for segmenting soil and plant X-ray CT images with deep learning in Google's Colaboratory Devin Rippner, USDA ARS Functional Soil Health Healthy Soils Playlist Red Wine Fermentation Alters Grape Seed Morphology and Internal Porosity Soil Health in Washington Vineyards Vineyard soil texture and pH effects on Meloidogyne hapla and Mesocriconema xenoplax Washington Soil Health Initiative Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Wine growing regions in Washington State have many unique challenges from salty soils to low organic matter to nematodes. [00:00:13] Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, Executive Director. [00:00:23] In today's podcast, Craig McMillan, Critical Resource Manager at Niner Wine Estates, with longtime SIP certified vineyard and the first ever SIP certified winery, speaks with Devin Rippner, Research Viticulture Soil Scientist with USDA ARS. [00:00:41] Devin and his colleagues at Washington State University are developing a research vineyard to study soil health building practices. [00:00:49] They are testing a variety of management strategies, including adjusting irrigation volume to correct for salt buildup, mowing for weed management, Compost applications and synthetic fertilizers and different cover crops. The team is tracking the cost of each practice and will ultimately evaluate wine quality in the coming years. [00:01:08] Taking a deeper dive into the future of soil sampling. Devin explains X ray CT imagery. He has used this technology to evaluate the structure in organic matter from soil columns and soil aggregates. X ray CT imagery has also been used to evaluate the impact that grape seeds have on tannin flavor profiles. [00:01:28] Now let's listen in. [00:01:29] Craig Macmillan: Our guest today is Devin Rippner. He is a research soil scientist with the USDA agricultural research service. He's based out of Prosser, Washington, and he's also an adjunct in the department of crop and soil sciences with Washington state university. [00:01:46] Devin, thanks for being here. [00:01:48] Devin Rippner: Absolutely. Pleasure to be here, Craig. [00:01:50] Craig Macmillan: You are on the leadership team of the Washington State Soil Health Initiative. I think it's a pretty cool little program. Tell us what it is and what it's all about. [00:01:59] Devin Rippner: Yeah, absolutely. So the Washington State Legislature allocated funding to study soil health and soil health building practices in a variety of agricultural systems and so to access that money a number of groups put in competitive proposals at the Prosser Irrigated Agriculture Research and Extension Center, we put in a proposal to study soil health in wine grape systems. [00:02:24] Originally, we actually had it in juice grapes as well, but we were not able to get enough funding for both. Juice grapes are actually a big product out of Washington. [00:02:32] Craig Macmillan: I did not know that. That's interesting. What varieties? [00:02:34] Devin Rippner: Mostly Concord? [00:02:36] I'm less familiar with it. It's something I would, I would like to work in cause they have different constraints than wine grapes. [00:02:41] Ours is focused on wine grapes, but there are systems looking at tree fruit, at potato

[00:00:00] Beth Vukmanic: If one of your resolutions is to ramp up your sustainability messaging, let the SIP Certified Marketing Tips inspire you. [00:00:07] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:26] All year long, we'll be sharing actionable tips, relevant statistics, and inspiring stories from other sustainable wine brands so that you can become fluent in sustainability and learn how to share your message. [00:00:38] There are two ways to get the marketing tips. Number one is to keep listening here to the Sustainable Wine Growing Podcast. The second is to get our monthly newsletter. Simply go to sipcertified. org and click stay up to date in the upper right hand corner. [00:00:54] Each article comes with links and visuals so that you can really embrace the marketing tip. [00:00:58] Now, if you're wondering what the hottest tips of 2024 were, we combined stats from our podcast downloads and webpage visits to bring you this list of the top five. [00:01:09] number five is episode 230, sustainable and organic. What is the difference? If you've ever asked this same question, this article will show that there's a lot of overlap between the two programs. The beauty of sustainability is that it addresses all aspects of. The wine growing business from soil health to social equity. [00:01:29] Number four is episode 228, Viticulture with a Vision, Oso Libre's Dedication to Social Responsibility. Oso Libre's founders, Chris and Linda Behr, started their Pour Vita Foundation in 2011 support causes that are near and dear to their hearts. By using funding streams for multiple winery activities, Oso Libre and their guests give back to these deserving causes too. [00:01:52] In fact, last year they supported our Juan Navarez Memorial Scholarship, a program that helps children of vineyard and winery workers pay for higher education through one of their Angus events. You can read their short story on our website and also look for the 2025 issue of Grape and Wine magazine. titled Blending Wine and Philanthropy at Oso Libre, The Social Impact of Sustainable Wine. And here's another plug for checking out these articles on our website, sipcertified. org, so that you can link back to each of those stories. Number three is episode 236, Safely Keeping Birds at Bay, Presqu'ile Vineyard's Sustainable Story. [00:02:31] Birds like finches and starlings are common vineyard pests. They damage fruit canopies and will even create nests in the vines. To protect their crop, vineyards typically use bird netting. While effective, netting comes with unsustainable downsides. They break down in the sun, installation and removal, requires a lot of labor, and they create waste over time, as nets must be replaced every few years. [00:02:55] Presqu'ile knew there was a more sustainable way to handle their unwelcomed feathered visitors. So they're utilizing a new technology, a laser. [00:03:03] Listen into this episode, or go to the show notes to find a link to read the article. [00:03:07] Number two is episode 220, how to Talk Sip With Six Wine Consumer Segments. Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. [00:03:20] Wine Intelligence identified six distinct consumer segments in the U. S. market. We saw this article and wondered, how can we tailor a message of sustainability to align with these differences? [00:03:30] Learn how to tailor your own message when you read or listen in to this short episode. [00:03:35] And the number one. Most popular marketing tip of 2024 was episode 240, stacking energy savings at Niner Wine Estates. Electricity use in the winery accounts for a large proportion of the end product's energy demand from keeping buildings and tanks at a proper temperature to powering equipment and lighting. Energy use in the winery adds up quickly. [00:03:58] Niner Wine Estates anticipated and adapted to increased demand and cost. Their efforts have even earned the business two symbols of sustainability achievement, SIP certified and LEED certified silver level. want to know how they did it, out the show notes to read their sustainable story or look for episode [00:04:17] If you are a listener on California's Central Coast, you do not want to miss Reciprocal February 2025. This month long event connects wine enthusiasts like you with sustainably minded brands through reciprocal club tastings all month long. [00:04:33] If you are a member of a participating tasting room, you will receive two complimentary tastings at any other participating location. This is a great opportunity. to try new wines and learn how they practice sustainability. You can find a full list at sipcertified. org

In the face of climate uncertainty, growers wonder which grape varieties will flourish in their regions in the future, or if any will grow there at all. Joel Harms, Ph.D. student in the Department of Bioresource Engineering at McGill University in Australia is using artificial intelligence to simulate the potential to grow pinot noire in different regions of the world that are currently considered too cool. The project mapped 1,300 varieties to 16 different points of climate data including temperature, precipitation, and growing degree days. The findings could play a crucial role in identifying the winegrowing regions of tomorrow. Resources: 207: Managing Catastrophic Loss in Vineyards: Lessons from Cyclone Gabrielle in New Zealand Cal-Adapt Development of a generative AI-based model for guiding grape variety selection under contemporary climate dynamics Generative AI for Climate-Adaptive Viticulture Development Joel Harms Google Scholar Page Mapping Global of the Potential for Pinot Noir Cultivation under Climate Uncertainty using Generative AI University of Adelaide Wine Economics Research Center Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: In the face of climate uncertainty, growers wonder which grape varieties will flourish in their regions in the future, or if any, will grow there at all. [00:00:13] Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, Executive Director. [00:00:23] In today's podcast, Craig McMillan, Critical Resource Manager at Niner Wine Estates, with longtime SIP certified vineyard and the first ever SIP certified winery. Speaks with Joel Harms, PhD student in the Department of Bioresource Engineering at McGill University in Australia. [00:00:42] Joel is using artificial intelligence to simulate the potential to grow Pinot Noir in different regions of the world that are currently considered too cool. [00:00:52] The project mapped 1, 300 varieties to 16 different points of climate data. including temperature, precipitation, and growing degree days. The findings could play a critical role in identifying the wine growing regions of tomorrow. [00:01:07] Want to be more connected with the viticulture industry but don't know where to start? Become a member of the Vineyard Team. Get access to the latest science based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. Visit vineyardteam. org and choose grower or business to join the community today. Now let's listen in. [00:01:34] Craig Macmillan: Our guest today is Joel Harms. He's a PhD student in the Department of Bioresources Engineering at McGill University. And today we're going to talk about mapping global future potential for Pinot Noir cultivation under climate uncertainty using generative AI. [00:01:51] Bye. Bye. This is a really interesting topic. I came across an abstract from a recent ASEV meeting and I was like, I just have to know more about this. This just sounds too interesting. But welcome to the podcast, Joel. [00:02:04] Joel Harms: Okay. Thank you very much. Thank you for having me. [00:02:06] Craig Macmillan: What got you interested in this topic in terms of this wine grape region? Stuff. [00:02:12] Joel Harms: I think it was more about I wanted to build models that are useful, I guess, broadly useful in vineyard management and like establishing new vineyards and like kind of covering some of the base problems. Initially, my thought was, how can we. see which grape varieties are alike. [00:02:32] How can we like make a representation of them in like a latent space. But then I found out , if I do that, that's, you know, somewhat useful, but if I take that just a step further, I could just connect it with climate data already. And then we would have a model that could, be used for prediction and it would be so I guess. How do I say like broad or general enough so that you could apply it in any environment. So like any climate can be used to predict any grape suitability matrix, which is quite nice. And so then I thought, no, let's do it. Let's try that. [00:03:11] Craig Macmillan: So your colleagues and yourself did some simulations, as we just mentioned specifically around Pinot Noir and the potential to grow it in different parts of the world that currently are considered too cool. Tell us ex

In the wine industry, it is difficult to plant to demand. At the time of this recording in December 2024, the industry finds itself in a state of oversupply. Audra Cooper Director of Grape Brokerage and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage discuss the challenges ag faces from a lighter crop to regulatory restrictions to inflation. To remain viable, they stress the importance of farming a quality product that can be made into good wine and sold profitably to continue to support all aspects of the industry. Resources: 185: Why You Need to Talk About Sustainability 221: Future Proof Your Wine Business with Omnichannel Communication Turrentine Brokerage Turrentine Brokerage - Newsletter United States Department of Agriculture Grape Cruse Report Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: In the wine industry, it is difficult to plant to consumer demand. At the time of this recording, in December 2024, the industry finds itself in a state of oversupply. Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. [00:00:23] I'm Beth Vukmanic, Executive Director at Vineyard Team. And in today's podcast, Craig Macmillan, Critical Resource Manager at Niner Wine Estates, with longtime SIP certified Vineyard and the first ever SIP certified winery, speaks with Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker. At Turrentine Brokerage, [00:00:45] They discuss the challenges ag faced in 2024 from a lighter crop to regulatory restrictions, to inflation, to remain viable. They stress the importance of farming a quality product that could be made into good wine and sold profitably to continue to support all aspects of the industry. [00:01:04] Do you want to be more connected with the viticulture industry, but don't know where to start? Become a Vineyard Team member. Get access to the latest science based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. Visit vineyardteam.org To become a member today. [00:01:25] Now let's listen in. [00:01:31] Craig Macmillan: Our guests today are Audra Cooper and Eddie Urman. Audra is director of grape brokerage with Turrentine brokerage. And Eddie is a grape broker for the central coast, also with Turrentine. Thanks for being on the podcast. [00:01:42] Audra Cooper: Thank you for having us. We're excited. [00:01:44] Eddie Urman: yeah, thanks for having us, Craig. [00:01:46] Craig Macmillan: What exactly is a wine and grape brokerage? [00:01:49] Audra Cooper: It's a really fancy term for matchmaking and finding homes for supply. Whether that's through growers having fruit available and needing to sell in a specific year or finding multi year contracts, or that's bulk wine that has been made in excess or maybe a call for a winery needing to find a way of A pressure release valve. [00:02:11] Craig Macmillan: And so you match buyers with sellers, basically. [00:02:13] Audra Cooper: Exactly. [00:02:14] Craig Macmillan: On both sides of the fence. Both the wine and the grape side. Do you have specialists for the grape side? Specialists for the wine side? [00:02:21] Audra Cooper: We do. , you're talking to our newest hire on the grape side, Eddie, who's going to be focused on the Central Coast. We also have Mike Needham in the Central Valley on grapes. Christian Clare in the North Coast specializing in Napa, Sonoma, Lake, and Mendocino on grapes. And then we have three bulk wine brokers, Mark Cuneo, William Goebel, and Steve Robertson. [00:02:40] Craig Macmillan: Your world is very dependent on the marketplace. Obviously, that's what you do. You're brokers. The simple model of quote unquote the market. I think for most people is that you have a consumer who buys wine, wineries make wine, and they sell it to those people who buy it. Vineyards grow grapes up to wineries. [00:02:57] So if there's more demand from consumers, that means there's , more grapes in demand, there's more wine in demand, and there should be higher prices. Or the opposite. That's probably really oversimplified given the unique nature of the wine industry, because , it's not a widget, you know, I don't make a widget, sell it, then go, Ooh, I can make more widgets. [00:03:16] So because of the nature of the business things are on much larger timeframes, right

[00:00:00] As 2024 comes to a close, we want to recognize five ways certification made our brands the SIP this year. And even if you aren't SIP certified, there's lots of great ideas in this marketing tip that can help you promote your brand. [00:00:17] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:36] Now let's get into the five ways. [00:00:38] Number one was providing regulatory relief for 161 vineyards. 2024 was the first year that growers on California's central coast had to submit total nitrogen applied reports to their regional water board. These growers must report how much water, compost, and fertilizer was applied to their crop, as well as the nitrogen content from each of these sources. Because SIP certified vineyards are already submitting this data to the program, we partnered with Preservation Inc. to complete and submit these reports on their behalf, saving them countless hours of administrative work. And Central Coast growers can participate again in 2025. [00:01:18] Number two, six stories were released in Grape and Wine magazine. Each one of this year's issues told a unique story about how a SIP certified member practices sustainability. Their stories help spread awareness of what it takes to make sustainable wine. [00:01:33] Number three is reciprocal club tastings for nearly 30 brands. In February, nearly 30 brands across four California counties And Michigan State enjoyed Reciprocal Club tastings during Reciprocal February 2024. This month long event helps connect tasting rooms with other like minded brands and wine enthusiasts who value sustainability. It's a great way to boost tasting room traffic during a historically slow month. And there are even more participants already signed up for Reciprocal February 2025. [00:02:07] Number four is visibility on over 2. 7 million bottles. 20 wine brands help increase awareness of SIP Certified by putting the logo on their bottle. Having information about sustainability on your packaging shows customers that the wine was made with care for the people and the planet. That's it. Did you know that any wine made with at least 85 percent SIP certified fruit, whether estate or purchased, can apply to put the logo on their bottle? Make sure you check out our show notes to learn more. [00:02:35] And number five, we completed nine in person sustainability trainings. We talked with hospitality teams about sustainability in the wine industry, And identified ways that they uniquely practice sustainability at their own operation so that they can feel more confident talking about their certification with customers. [00:02:53] Now, if you want to learn more about any of these five highlights from 2024, make sure you check out the show notes. There's tons of links and contacts to help you get started telling your own sustainable story. Until next time, this is sustainable wine growing with the vineyard team. Resources: *** Tell Your Sustainable Story Online Course *** 5 Ways Certification Makes Brands the SIP Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Since the year 2000, wineries in the United States have grown from 2,000 to nearly 12,000. How can a brand stand out in the market? Dan McCole, Associate Professor in the Department of Community Sustainability at Michigan State University researches the impact of tourism on communities. He studied what makes brands that make the majority of their sales in the tasting room successful in new wine regions including Texas, Michigan, and Pennsylvania. Dan shares tips on how to sell new hybrid varieties, what messaging has the biggest impact on sales, and what customers are really coming to the tasting room for (it's not wine!). Resources: 222: How Sustainability Sells in a Tough Market | Marketing Tip Monday 246: 3 Ways to Make Your Tasting an Experience | Marketing Tip Monday Dan McCcole Exploring Winery Visitors in the Emerging Wine Regions of the North Central United States Market research reveals why consumers are drawn to wineries in Michigan Survey of Wineries and Non-winery Tourism Businesses in 25 Emerging Wine Regions The impact of different product messages on wine tourists' willingness to pay: A non-hypothetical experiment Understanding winery visitors Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Since the year 2000, wineries in the United States have grown from 2000 to nearly 12, 000. How can a brand stand out in the market? Welcome to Sustainable Wine Growing with the Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, Executive Director, Since 1994, Vineyard Team has brought you the latest science based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. [00:00:37] Please raise a glass with us as we cheers to 30 years. [00:00:41] In today's podcast, Craig Macmillan, Critical Resource Manager at Niner Wine Estates, with a longtime SIP certified vineyard and the first ever SIP certified winery, speaks with Dan McCole, Associate Professor in the Department of Community Sustainability at Michigan State University. [00:01:00] Dan researches the impact of tourism on communities. He studied what makes brands that make the majority of their sales in the tasting room successful in new wine regions, including Texas, Michigan, and Pennsylvania. [00:01:15] Dan shares tips on how to sell new hybrid varieties. What messaging has the biggest impact on sales and what customers are really coming to the tasting room for hint It's not wine [00:01:28] want to be more connected with the viticulture industry, but don't know where to start become a vineyard team member Get access to the latest science based practices experts growers and wine industry tools through both infield and online Education so that you can grow your business Visit vineyardteam. org and choose grower or business to join the community today. Now let's listen in. [00:01:52] Craig Macmillan: Our guest today is Dan McCole. He is an associate professor in the department of community sustainability at Michigan state university. And today we're going to talk about some lesser known smaller wine regions and the challenges of marketing hybrid wine grape varieties to customers and some successes. [00:02:08] So thanks for being on the podcast, Dan. [00:02:10] Dan McCole: I'm happy to be here, Craig. [00:02:12] Craig Macmillan: Before we, we get talking about wine in particular I'd like to kind of get oriented in your larger focus. You've done a lot of work in the world of natural resources and ag based tourism contributing to community sustainability. And I think that that's a really interesting topic just in general. [00:02:28] Can you tell me a little bit about your work just in the broad scheme and kind of what kinds of things you're interested in [00:02:33] Dan McCole: Yeah, sure. It's funny, I actually got into wine. I'm really a tourism scholar. And shortly after I arrived at Michigan State University, I was pulled into a project, that was looking at specifically at tourism. It was part of a larger project that looked at cold hardy wine varieties. So cold hardy hybrids. [00:02:55] And there was a team of viticulturalists and enologists and economists. And I was sort of brought in there, for the business portion of the team specifically looking at tourism, but that also some consumer behavior quest

[00:00:00] Beth Vukmanic: It's one thing to be able to say that your grapes are grown sustainably, but to be able to explain to someone what that really means is a different story. [00:00:09] Welcome to Marketing Tip Monday with Sip Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:30] When it comes to telling your sustainable story, there's an easy framework that can help you. The seven values of SIP certified, which include social responsibility, water management, safe pest management, energy efficiency, habitat, business, and always evolving. [00:00:47] You can use these seven values to talk about the real ways your brand practices sustainability at every level of your business. [00:00:55] Dozens of SIP certified brands have already used this framework. In this week's marketing tip, we share the 2024 sustainable stories and invite you to be featured next year. [00:01:06] Our first value is social responsibility. Oso Libre's Por Vida Foundation supports four causes that are near and dear to the owner's hearts. Veteran services, women's cancer research, animal support groups, and children and family support groups. In fact, this year, they donated funding raised from their July Angus event to the Vineyard Team's Juan Nevarez Memorial Scholarship, helps children of vineyard and wine industry workers pay for a higher education. By supporting Oso Libre, guests and customers give back, too. [00:01:39] The second value is water management. At the heart of Bien Nacido Vineyard's sustainable farming ethos lies a diligent approach to water management. Their team of experienced irrigators tailor their irrigation practices to fit the land's needs by using weather data and plant and soil moisture data. [00:01:57] Our third value is safe pest management. Presqu'ile Vineyard knew they could protect their vines from birds in a way that was more sustainable than non biodegradable labor intensive bird netting. [00:02:08] Installing programmable bird lasers has protected their vineyards from feathered pests on top of having several other sustainable benefits. [00:02:17] The fourth value is energy efficiency. From a hillside nestled production facility that utilizes gravity flow to solar panels that provide the majority of the energy needs for their building and EV charging stations for customers, Niner Wine Estates reaches a high bar for energy efficiency. [00:02:36] The fifth value is habitat. The team at Ancient Peaks Winery and Margarita Adventures is dedicated to protecting the habitats of the various species of wildlife that inhabit the land and water on their property. If you want to learn more about the native life at the ranch, you can take one of several tours with naturalist Jacqueline, including nature photography, foraging, and my favorite, ziplining. [00:03:00] The sixth value is business. As a business rooted in female leadership, Cambria Estate Winery shows their dedication to uplifting and empowering women in an incredibly impactful way. Every March for Women's History Month, Cambria selects an organization that aligns with their pillars of climate action and women's leadership and pledges $25,000 to support their efforts. [00:03:26] And the seventh value is always evolving. Tolosa's Three P's Groups welcomes everyone on their team to participate in the business's value of always evolving. Employees get involved in a group, either people, planet, or prosperity, and work together to find ways to analyze and improve the business's sustainable practices. [00:03:46] If you want to read any of these incredible stories in more detail, make sure that you go to the show notes and click on the link, how these brands grow grapes sustainably. [00:03:57] If you're a SIP certified brand and want to share your sustainable story, let us know. Simply email Whitney at vineyard team. org with the value you want to share and how you fulfill that value. She will help you write your story. And we'll share it in a future marketing tips newsletter and podcast. [00:04:14] Until next time, this is sustainable wine growing with the vineyard team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine How These Brands Grow Grapes Sustainably Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

What causes the "red wine headache"? Is it sulfites? A histamine reaction? Andrew Waterhouse, Professor Emeritus of Enology in the Department of Viticulture and Enology at UC Davis and Apramita Devi, Postdoctoral Scholar in the Department of Viticulture and Enology at UC Davis have identified a flavanol that can interfere with the metabolism of alcohol. That flavanol is quercetin, a natural product made in grape skins in response to sunlight. It is a natural sunscreen produced to protect the fruit from ultraviolet light. This conversation covers why quercetin may be more prevalent in high end wines, how skin contact during wine production impacts quercetin levels, and why sulfites may play a role in "red wine headache". Resources: 74: The Spirit of Wine Andrew Waterhouse Andrew Waterhouse | Google Scholar Andrew Waterhouse | LinkedIn Apramita Devi | LinkedIn Apramita Devi |Google Scholar Inhibition of ALDH2 by quercetin glucuronide suggests a new hypothesis to explain red wine headaches Why Do Some People Get Headaches From Drinking Red Wine? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: What causes. The red wine headache? Is it sulfites or a histamine reaction? [00:00:10] Welcome to sustainable wine growing with the vineyard team. Where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic executive director. I've been your team. Since 1994, we've brought you the latest science-based practices, experts growers and wine industry tools through both infield and online education. So that you can grow your business. Please raise a glass. With us as we cheers to 30 years. [00:00:37] In today's podcast, Craig Macmillan, critical resource. Manager at Niner wine estates with long time sip certified. Vineyard and the first ever sip certified winery. Speaks with two university of California Davis researchers. Andrew Waterhouse. Professor emeritus of enology and the department. of, viticulture and enology. And. Oprah meta Debbie. Post-doctoral scholar and the department of viticulture and enology. [00:01:04] They have identified a flavonol that can interfere. With the metabolism of alcohol. And that flavonol is called quercetin. A natural product made in the grape skins in response. To sunlight. It's a natural sunscreen produced to protect. The fruit from ultraviolet light. This conversation covers. Why quercetin may be more prevalent in high end wines. How. Skin contact during wine production impacts quercetin levels. And why sulfites may still play a role in that red wine headache. [00:01:36] Want to be more connected with the viticulture industry. But don't know where to start become a vineyard team member. Get access. to the latest science-based practices, experts, growers, and wine industry. The tools. Through both infield and online education so that you. You can grow your business. Visit vineyard team.org. And choose grower or business to join the community today. [00:01:57] Now let's listen. in. [00:02:01] Craig Macmillan: Our guests today are Andrew Waterhouse, Professor Emeritus in Enology in the Department of Viticulture Davis, and also Aparmita Devi. She is a postdoctoral scholar, also in the Department of Viticulture & Enology Davis. Thank you both for being here. [00:02:17] Andrew Waterhouse: Oh, we're glad to be here. [00:02:19] Craig Macmillan: Today we're going to talk about a really interesting topic. It's the role of quercetin , in wine headaches. The two of you recently co authored a paper on this one particular mechanism that might cause some people to get a headache after drinking even a small amount of red wine. But before we get into that, I want to ask you, how did you get interested in this topic? [00:02:37] Andrew Waterhouse: Well I've been talking to Steve Mathiasson. He's a Napa winemaker for actually quite a while, some years back. He suffers from headaches when he drinks certain wines. And we were chatting about possible mechanisms, and we even did a study many years ago with another postdoc in my lab to investigate a question we had or a theory we had, and that didn't pan out. But more recently we were chatting again, and I got interested in the topic again, and that's what got me interested, you know, just somebody knowledgeable who was suffering from headaches and. for listening. It was, it makes it more real and it's like, well,

[00:00:00] While, the year is nearing its end. There's still a lot of actibity and work ahead with the holidays. This marketing tip. We'll give you ideas for a greener holiday season. Use them in the tasting. Room. And at home. Welcome to Marketing Tip Monday. With sip certified. We know that customers are looking for wines labeled as sustained. Sustainable. While our longer-form episodes help you learn about the latest. Latest science and research for the wine industry. These monthly. Monthly micro podcasts will help you share your dedication to sustainable winegrowing. [00:00:33] Now let's get into some. Some tips for greener gatherings. [00:00:37] Consider getting a. A living tree rather than a cut or artificial tree. With the right tree and. The proper care it can survive the holiday season and then be planted on your property. [00:00:47] Use led lights for decorating your space. They use up to 90%, less energy than traditional incandescent. Bulbs. And can last up to 25 times longer. At an. Average of 30 cents a kilowatt powering 500 incandescent. C9 bulbs, eight hours a day for 30 days. It would cost $294. While the same five. 500 led bulbs would only cost $37.80. That's also sustainable savings for your pocket book. Plus many led lights have features like dimming. Color adjusting and motion detection. So you can customize your look and. Use them for other occasions. [00:01:27] Do you have holiday events on your calendar?. There are many options for biodegradable plates. Bowls and cutlery. Add them to your compost heap or. Send them to an industrial composting facility. Just be sure not to recycle. Recycle them organic materials can damage recycling equipment. And don't put them in the trash organic waste and landfills could produce methane gas. [00:01:49] And who. Who doesn't love local goods. Invite local vendors into your retail space. Base. To give your guests some locally sourced gift options bonus. Points. If they use natural or recycled materials. Alternative. you could opt for the gift of a local experience like dinner for two a spa day or certificate to a local shop. [00:02:08] Oh, the ribbons and bows, but where do they go? [00:02:11] When it comes to sustainability over the holidays. Days we need to address packaging. [00:02:15] For those of us who aren't the paper and ribbon collector. At the gift exchange, use. Just wrapping materials can be recycled. Plus some can even. And be composted. [00:02:24] Make sure. You check out. At the show notes to link to this article called holiday marketing. Marketing tips. To review an awesome chart. To help you gift. Wrap the Greenway. It covers what kinds of wrapping paper? Tissue paper, gift bags, boxes, ribbons, and bows can. Can be recycled. Composted. Plus some creative alternatives like wrapping. Packaging in a tea towel. And making your own paper bows. [00:02:50] Here's a bonus tip. Check out. Tip number two. In the five sustainable tasting room habits, marketing tip. To learn a few more responsible recycling practices. [00:03:00] This February. We'll continue the celebrate. Celebration of sustainable wine and we'd love for you to come celebrate with us at reciprocal, February over 30 sip certified brands have. I already joined. [00:03:12] And you can join to. Share. ReSIProcal club tastings with participating brands to increase your traffic and. Connect with like-minded brands and wine enthusiasts who value sustainability. [00:03:21] Until next time, this is sustainable. Winegrowing with the vineyard team. Nearly perfect transcript by Descript. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/pecan-pie/happy-holiday-swing License code: QEFYRHVU5DRTFHPW Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Join ReSIProcal February 2025 Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic Tips for Greener Holiday Gatherings What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Want to practice regenerative agriculture? Daniel Rath, Agricultural Soil Carbon Scientist at Natural Resources Defense Council recommends that you start by asking what you want to regenerate. Beneficial practices including integrating livestock, crop rotations, cover cropping, minimizing tillage, increasing diversity, improving soil health, adding organic matter, and reducing external inputs will vary site to site. A long-term study found that these practices improved above and below ground biodiversity, increased water storage and infiltration, bolstered resilience to climate change, increased carbon and organic matter storage, and, impressively improved human health. Listen to the end to learn how soil metagenomics has the potential to not only tell us what is living in the soil but how the organisms interact. Resources: 231: Stacking Regenerative Practices to Create a Healthy Vineyard Daniel Rath Daniel Rath on Google Scholar Daniel Rath on National Resources Defense Council (NRDC) Healthy Soils Playlist (podcast play list) NRDC Regenerative Agriculture 101 page Soil Biodiversity in California Agriculture What the Soil Can Teach Us | Daniel Rath | TEDxBelmopan Wine grape grower perceptions and attitudes about soil health Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Craig Macmillan: Our guest today is Daniel Rath. He is a soil scientist with the Natural Resources Defense Council. And today we're going to be talking about regenerative agriculture. Thanks for being on the podcast, Daniel. [00:00:10] Daniel Rath: Thanks a lot, Craig. I'm excited to be here. [00:00:13] Craig Macmillan: We've been trying to find folks to talk about regenerative agriculture because it's a real buzzword right now. [00:00:18] And it's a buzzword in the vineyard industry, but it's not vineyard specific. This is applying to all sectors of agriculture and globally. This is a big concept now. So that's inspiring and drawing a lot of people, uh, in different directions. But I get different definitions of it. What regenerative agriculture? [00:00:37] Daniel Rath: Well, first of all, I'll say it's not really surprising that you get a different definition depending on who you talk to because, you know, regenerative agriculture really hasn't been like very specifically defined yet the way I think about it. Part of the reason it's so hard to define is that it's really more of a philosophy and an approach to land management. [00:00:59] And so, you know, it's taking into acknowledgement the fact that agricultural systems have this complexity. And instead of trying to reduce that complexity, we lean into it. We see what advantages we can get from it. It's a holistic approach. You know, it doesn't just necessarily focus on the environmental impacts, but what are the social impacts? [00:01:18] What are the economic impacts of agricultural systems? Looking at things like local food systems and connecting farmers to consumers, but also how do we increase soil health? How do we reduce pests and diseases? It's funny. You should bring it up now. The state of California. Just finished a process in of defining regenerative agriculture for their legislative effort. [00:01:40] Craig Macmillan: Oh [00:01:41] Daniel Rath: Yeah, there's a draft definition out there have been numerous listening sessions The next one is on august 22nd, but I was part of that committee that tried to like Capture this sort of like ephemeral philosophy and like nail it down without hopefully killing it. [00:01:57] Craig Macmillan: Uh, and to put a timestamp, the date of this interview is August of 2024. [00:02:03] So this is new to that point. We'll see how that develops from here. Which is pretty cool, but no, I was not aware of that. That's pretty, pretty interesting. What are some of the specific practices somebody might use? So, philosophically, I'm in alignment. I want to build and protect my soil. I want to protect my community. [00:02:20] I want to have healthier plants. What are some of the techniques that folks are using around the world to do this? [00:02:26] Daniel Rath: Well, I will answer your question with a saying that my PhD advisor used to tell me every time I walked into her office, which was that, you know, what is your goal? What is the question that you're trying to ask, right? [00:02:37] Part of the reason that regenerative agriculture does not have

[00:00:00] Beth Vukmanic: Have you ever. Wondered do third-party certifications matter to consumers? [00:00:05] Welcome to marketing tip Monday with SIP Certified. We know that consumers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science. And research for the wine industry, these twice monthly micro podcasts. will help you share your dedication to sustainable winegrowing. [00:00:24] If you've wondered about third-party. Certifications. You're not alone. This question has. I also crossed the university of Portland's Sam Holloway's mind. In this week's marketing tip learn about Holloway's qualitative. Research findings. And what they mean for your sustainable wine brand. [00:00:40] Holloway was interested in learning. How supply chain certifications are perceived by consumers. Impact purchasing decisions. And impact brand loyalty. In interviews and focus group discussions, his participants revealed that they were more likely to trust products bearing. Recognized certifications. [00:01:00] They viewed certified products as offering a higher value. And they were more willing to pay a premium for certified products. After coding and analyzing participant transcripts Holloway notes, that certifications quote. Enhanced brand loyalty by aligning with consumers ethical values. And beliefs. End quote. [00:01:20] While, certified products were associated with increased. Brand loyalty. Holloway's participants noted that lack of transparency could lead to skepticism. And diminished trust in brands with. Certifications. But there's an easy solution. transparency and clear communication remedy these issues before they arise. [00:01:39] Holloway's participants also emphasized stringent standards and third party verification as important factors. That enhanced their trust. [00:01:48] By sharing your story, you can connect with your guests over shared values. And spread awareness of sustainable wine operations like yours, that work. To protect the people and the planet. [00:01:58] And if your SIP Certified. You can add the SIP Certified logo to your wine labels for any wine made with at least 85% SIP. Certified fruit, whether that's estate or purchased. Check out the links in the show notes. To get your wine certified today. [00:02:13] Until next time, this is sustainable. Winegrowing with the vineyard team. Nearly perfect transcript by Descript. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Join ReSIProcal February 2025 Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Monitoring vine nutrition is critical for pest and water stress resilience and the efficient production of quality grapes. Jenny Garley, Chief Science Officer at NEWAGE Laboratories discusses the differences between SAP analysis and tissue tests. SAP measures real time nutrient availability in vascular tissue. While tissue tests look at the nutrients stored in the leaf; some maybe available but most are not. Learn how SAP analysis can improve your nutrient management program, from reducing nitrogen inputs to managing trace elements for optimal plant nutrition. Resources: 115: Examining Plant Nutrient Mobility with SAP Analysis Grape growers turn to sap sampling to monitor crop NEWAGE Laboratories – SAP Analysis The Difference Between Leaf Tissue and Sap Analyses The Grower's Guide to Plant Sap Analysis Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: Monitoring grape vine nutrition is critical for pest and water, stress resilliance and the efficient production of quality grapes. Welcome to sustainable. Winegrowing with the vineyard team. Where we bring. You the latest in science of research for the wine industry. [00:00:19] I'm Beth Vukmanic executive director. Since 1994 vineyard team has brought you the latest science-based practices. Experts growers and wine industry tools. Through both. In-field. And online education so that you can grow your business. Please. Raise a glass with us as we cheers to 30 years. [00:00:38] In today's podcast Craig Macmillan, critical resource manager at Niner wine estates with a long time. Sip certified vineyard and the first ever set certified winery speaks. Speaks with Jenny Garley chief science officer at new age. Laboratories. She discusses the differences between SAP analysis. Alesis and tissue testing. SAP measures real. Time, nutrient availability in the vascular tissue. While. Tissue tests. Look at nutrients stored in the leaf. Some may be available, but most are not. Learn how SAP. Analysis can improve your nutrient management program from reducing nitrogen inputs to managing trace elements for optimal plant. Nutrition. [00:01:21] Do you want to be more connected with the viticulture industry, but don't know where to start. Become. I'm a member of the vineyard team. Get access to the latest science-based. Practices experts, growers and wine industry tools through both in-field and online education so that you can grow your business. Visit vineyard team.org. And choose grower or business. Business. [00:01:43] To join the. Community of sustainable wine growers today now let's listen in [00:01:47] Craig Macmillan: our guest today is Jenny Garley. She is chief science officer at New Age Laboratories. And today we're going to talk about plant sap analysis and the idea of nitrogen conversion efficiency percentage. Welcome to the podcast, Jenny. [00:02:09] Jenny Garley: Thank you. Actually, thank you for having me back in your team. It's always lovely to speak with you guys and be a part of this. [00:02:19] Craig Macmillan: Yeah, we're glad you could come back. This is really great. I've heard about sap analysis in the past, a long time ago, and didn't really know anything about it because I was a dinosaur and when I was farming, I just did what I'd always done, what people told me to do, basically. That is, monitoring the nutritional status of vines is critical, obviously, for making fertilizer decisions, but also for making sure that they're happy and healthy. [00:02:39] You know, a vine that's in good balance is going to be resilient, going to tolerate different kinds of stresses, as well as basically be efficient. You know, it's going to produce a crop successfully. And with sustainability in mind in particular, our fertilizer decisions need to be directed. Now, traditionally, um, growers have used leaf tissue analysis of leaves and petioles, usually in the spring or at brazen. [00:03:03] Leaf sap analysis is another way of monitoring plant nutritional status. It's a very, very different way of going about it. What is the difference between the two methods? [00:03:10] Jenny Garley: I'm really glad you asked, because everybody asks this question, and it's very, very important, actually. Even though people use SAP and tissue sampling interchangeably, they are actually quite different from one another. So SAP measures the nutrient availability of the nutr

[00:00:00] Beth Vukmanic: We. Often talk about sustainability in the vineyard, but that doesn't account for the whole picture. An important theme of sustainable wine production is the ability. To elevate the practices as a whole, from block to bottle. [00:00:12] Welcome to marketing tip Monday with sip certified. We know. That customers are looking for wines labeled as sustainable. While our longer. , form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts. We'll help you share your dedication. to sustainable wine growing. [00:00:30] After months of careful cultivation in the vineyard. The grapes still have a lengthy journey ahead. It's no secret that the. The journey takes place in the winery, but what exactly does it take for [00:00:40] in this week's marketing tip. She shares four ways. Ways. That you. Can approve the sustainability at your winery. [00:00:47] Number one is to sanitize smarter. Safe cleaning and sanitation practices are essential in wine-making, . But the financial. And environmental impact of sanitation products can add up and lead. A sustainably minded business to look for better solutions. [00:01:03] Cambria periodically runs trials and explores. Floors alternative products to see if they can sanitize in a more eco. Eco-friendly way. [00:01:10] When testing paracidic. , acid. Abbreviated PAA an organic. Peroxide based sanitation, liquid, commonly used in food and beverage industries and health care facilities. Cambria's, his team had two questions. One, could they lower their solutions, concentration and maintain effectiveness. And two could they reuse a batch of the PAA solution more than once. [00:01:34] To answer the first question, they mixed up a range. Of PAA concentrations and got to sanitizing. When. They used ATP swabs to test the bacteria and yeast on. They're sanitized areas. They found that they could use less of the product. Product to get the same results. [00:01:50] The answer to their second question was also a yes, they found. And that they could use. Certain PAA concentrations up to three. Times with a hundred percent effectiveness. Samantha says. Says, researching and trying different products can lead to a cost. Cost benefit and possible switch to a more effective, less impactful. Product. [00:02:10] G Help them reduce. Both product and water while still maintaining a safe sanitation. Practice. [00:02:17] Tip number two is to recycle your lab. Plus. Plastics plastic is one of the hardest materials to dispose of. In an environmentally responsible way. Wineries know this well, because. Because commonly used lab plastics, can't be recycled in the normal stream. [00:02:32] Cambria works with Polycarbin, a platform. For recycling and . remanufacturing lab plastics Polycarbin takes used. Scientific plastics and re manufacturers them into more tubes. Pipette boxes and pipette tips. Their system creates. A closed loop, supply chain. That ensures that Cambria's has plastics don't end up in the landfill. [00:02:56] To make the deal even sweeter, Polycarbin tracking software. sends Cambria, a monthly report on the impact of the recycling practices. [00:03:05] In March of 2024. They recycled 24 kilograms of plastic reduced 144 kilograms of CO2 emissions and preserved 220 cubic meters of water. And that's only for one month. [00:03:18] But Cambria doesn't stop at recycling. Their lab supplies. They also work with TerraCycle, a recycling company that collects. And recycles materials that are not generally accepted in the traditional recycle. Recycling system. [00:03:32] For example. Example TerraCycle sends Cambria boxes for disposable coveralls. safety glasses and ear protection so that they can be sorted. Cleaned and sent it to third party partners to be produced into. Into usable forms. [00:03:46] Tip. Number three conduct, yearly audits. [00:03:50] While, responsible waste management is the goal. For any sustainably minded business, Samantha notes, you don't know how to improve if you don't know where you're starting from. Annual waste. Audits help. Cambria . Analyze their waste. And how it's being disposed. Samantha tells us they collect. They're trash and recycling separated out and see if things are being disposed. Of correctly and assess if staff training is needed. Keeping stock. Of the type and quantity of waste and where it's going is key to. Making decisions that have less impact on the environment. In fact. This is exactly how they transitioned to recycling their lab plastics. [00:04:27] Samantha tells us . While they're lightweight. There's a lot of it. We looked into how we could improve this and ended up finding. The plastics, recycling options. [00:04:37] And tip number four is to get involved. Jackson family wines. Cambria's has parent company take sustainability. To the next level with their program rooted for good a roadmap. Map to 2030. It's a 10-year sustainability and climate. Action plan

NASA has connected data about the Earth's surface since 1972. One of the first applications was for agriculture. Alyssa Whitcraft, Executive Director of NASA Acres grew up in the wine industry at her family's property, Whitcraft Winery, located in Santa Barbara California. Her goal is to make it easier for people and organizations to use satellite data to improve agriculture. Alyssa explains how different types of satellites including polar-orbiting and geostationary collect information that can be calibrated against crop-specific data to develop predictive models. Farmers can use these models to identify viral, fungal, bacterial, water, and nutrient stressors and forecast harvest. While this technology is being used in commodity crops today, there is a huge opportunity for specialty crops. Resources: 129: The Efficient Vineyard Project 199: NASA Satellites Detect Grapevine Diseases from Space 233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models Alyssa Whitcraft Group on Earth Observations Global Agricultural Monitoring Initiative (GEOGLAM) NASA Acres NASA Harvest Whitcraft Winery Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] [00:00:04] Beth Vukmanic: NASA has collected data about the earth surface since 1972, One of the first applications was for agriculture. Welcome to sustainable wine growing with the vineyard team, where we bring you the latest in science and research for the wine industry. I'm Beth. Vukmanic executive director. Since 1994 vineyard team has brought you the latest science-based practices, experts, growers, and wine industry tools through both in-field and online education, so that you can grow your business. Please raise a glass with us as we cheers to 30 years. [00:00:39] And today's podcast Craig Macmillan, critical resource manager at Niner wine estates with long time sip certified vineyard and the first ever sip certified winery. Speaks with Alyssa Woodcraft, executive director of NASA acres. She grew up in the wine industry at her family's property. Whitcraft winery located in Santa Barbara, California. [00:01:01] Alyssa's goal is to make it easier for people and organizations to use satellite data, to improve ag. Alissa explains how different types of satellites, including polar orbiting and geostationary collect information that can be calibrated against crop specific data to develop predictive models. Farmers can then use these models to identify viral, fungal bacteria, water, and nutrients stressors. And forecast harvest. While, this technology is being used in commodity crops today. There was huge opportunity for specialty crops. [00:01:35] Alyssa is involved in numerous organizations and projects. So I highly recommend that you visit our show notes. And check out her website. [00:01:43] If you want access to more viticulture research and technology from the world's top experts, then you won't want to miss the premier Winegrowing event of the year. The sustainable ag expo enjoy the perfect blend of in-person and online learning. Speak directly with national experts. Earn over 20 hours of continuing education and explore sustainable ag vendors. It all takes place November 11th through 13th, 2024 in San Luis Obispo, California. As a listener to this podcast. Make sure you use discount code podcast 24 at checkout to take $50 off of your ticket. Register [00:02:19] today at sustainableagexpo.org. Now let's listen [00:02:27] Craig Macmillan: Welcome to Sustainable Wine Growing with Vineyard Team. Our guest today is Alyssa Whitcraft. She is Executive Director of NASA Acres, and we're going to talk about all kinds of exciting stuff that she's involved with, and I'll let her explain those. Thanks for being on the podcast, Alyssa. [00:02:43] Alyssa Whitcraft: Thank you for inviting me. [00:02:45] Craig Macmillan: You're involved in a whole bunch of different projects and consortiums and programs mostly around remote sensing and agriculture. [00:02:53] And you're excited about a number of different things in your field. What exactly is your field? I think it's a good place to start because I think a lot of people don't understand what it is. [00:03:01] Alyssa Whitcraft: I'm a geographer, which is basically the world's oldest discipline. We use the lens of space and place and location to understand the world. And knowing that things that are near to one another

[00:00:00] As a member of a sustainably minded ag business, you have the potential to shape the way people view our food system. [00:00:07] Welcome to marketing tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry. These twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing. [00:00:27] There is a dramatic difference between how consumers and producers understand sustainability. While, both groups have positive perceptions of sustainable agriculture. The general public has a much more limited understanding of it and even ranked sustainability as one of their top four least understood terms. [00:00:48] Fostering a shared understanding from farm to table is key to turning sustainability into the norm. With that comes a healthier future for people and the planet. Part of the problem is that farmers themselves often don't have the time. Or the platform to communicate directly with consumers. But an educated and informed hospitality and sales team that's you can bridge the gap. And an easy way to start is by educating your team on what it means to be a sustainably minded business. [00:01:19] Tolosa winery in the Edna valley of San Luis Obispo, California created a unique way to both teach their team about sustainability and involve them in their efforts. This week's marketing tip tells their story. [00:01:33] With Tolosa is three PS groups. Employees were given the opportunity to experience sustainability firsthand. [00:01:40] Each person could join a group that focused on one of the three pillars of sustainability people, planet and prosperity. [00:01:47] Each of the groups would take their area of focus and work together to find ways to improve the businesses practices. [00:01:53] First off the people group. [00:01:55] This group focused on encouraging staff. Engagement safety communication and more. They looked into wage scales to ensure the staff was receiving fair pay And analyzed and improved safety procedures. [00:02:08] Second up is the planet group. [00:02:10] This group taught Tolosa's staff, new methods for recycling and composting, both at work and at home. When the company wanted to expand its solar field, the planet group researched soil profiles and growing conditions. On the company's property to identify the area that was least hospitable to vines. So it could be used for the expansion. [00:02:30] And thirdly, the prosperity group, [00:02:32] thanks to this group Tolosa, reduce their water by hundreds of thousands of gallons. Member's designed a water nozzle that eliminated the wineries open hose, water use. In fact, the nozzle is so good. It is now mandatory. Josh baker CEO says on average, this one small change resulted in some 380,000 gallons of water savings annually. [00:02:56] While, participation in the groups is always optional. Employees were enthusiastic to join Josh notes, that the level of staff involvement. Was a bit of a surprise. People chose to take the extra time to be a part of it. [00:03:09] Listen up SIP certified members offer your club members the chance to experience your and other SIP certified brands in February, 2025. ReSIProcal February is an annual month long event that offers tasting rooms. The opportunity to increase their traffic and connect with like-minded wine enthusiasts who value sustainability. We're enrolling participants now just go to sipcertified.org/join-resip-2025. To get signed up. You can also find that link in the show notes. [00:03:43] Until next time, this is sustainable. Winegrowing with the vineyard team. Nearly perfect transcription by Descript. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Join ReSIProcal February 2025 Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

If you are dealing with vine mealybug in your vineyard, you are not alone. Kent Daane, Cooperative Extension Specialist at the University of California Berkley studies different types of mealybug populations across the globe. Kent covers organic and conventional strategies, ways to increase the presence of generalist and specialist natural predators, and the importance of establishing refugia for beneficials. His latest work focuses on area-wide management tactics. Looking to the European Grapevine Moth eradication program as an example, Kent sees an opportunity to decrease vine mealybug populations through neighborhood driven monitoring, trapping, coordinated sprays, and mating disruption. Resources: 119: Vine Mealybug 101: Species Identification, Lifecycle, and Scouting to Create an IPM Program 130: The Biological Control of Vine Mealybug Using Mealybug Destroyers and Anagyrus Wasps Biology and management of mealybugs in vineyards Ecology and management of grapevine leafroll disease Impacts of Argentine ants on mealybugs and their natural enemies in California's coastal vineyards Insecticides for a mealybug and a carpenter moth on vine trunks, 2023 In-season drip and foliar insecticides for a mealybug in grapes, 2023 In-Season Drip and Foliar Insecticides for a Mealybug in Grapes, 2021 Kent Daane Mealybug transmission of grapevine leafroll viruses: an analysis of virus–vector specificity Sustainable Control tools for Vine Mealybug UCCE Napa Viticulture Extension Leaf Hopper site Vineyard managers and researchers seek sustainable solutions for mealybugs, a changing pest complex Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Craig Macmillan: Welcome to Sustainable Wine Growing with Vineyard Team. Our guest today is Kent Daane. He is a Cooperative Extension Specialist with the University of California, Berkeley, and he works primarily out of the Kearney Agricultural Research and Extension Center. And today we're going to talk about a number of topics. Thanks for being on the podcast, Kent. [00:00:17] Kent Daane: Craig, thanks. I'm happy to be here. [00:00:20] Craig Macmillan: Let's dive in on one pest that everybody's interested in, continuing to be interested in, and you may have some new insights or newer insights on this. Let's start with mealybug management. Kind of what's the state of the art in that topic right now? [00:00:33] Kent Daane: Yeah, that's been the number one question I've been getting for many, many years now. It is an invasive pest. We know it came in, probably being brought in by a grower down in Coachella Valley. It has since spread into the San Joaquin Valley, Central Coast area where you are, Napa Sonoma, and it's been found now in Oregon. Just like Napa, Oregon has attempted an eradication program. And probably just like Napa, most likely it's not going to work. It's a very, very difficult insect to kill 100%. I mean, I can come up with all kinds of different programs, soft programs, hard programs, expensive programs, inexpensive programs, where I can suppress that insect pest. It's very difficult to remove it from a vineyard. And that becomes important when you think about the kinds of damage we're worried about in Central Coast wine grapes. Pretty much anywhere where they're looking at grape quality. But especially in the cooler regions. So, this insect, this mealybug, is one of many mealybug species. that is a vector of grape leaf roll associated viruses. And this is the primary reason it grows to such high pest status. So for the most part, the growers can knock its levels down far enough that it's not in the grape clusters or it's rarely found in the grape clusters. That's more of an issue for table grape growers. It's a cosmetic pest. When you look at some of the Regions in the San Joaquin Valley where they're growing a lot of table grapes Kern, Tulare, Kings, Fresno, counties, there's enough heat accumulation and these grapes are harvested early enough in the season that they can still build up their Brix. They can still get a very good grape to market. Even when there's some vinely bug on the vine, they just don't tend to be as impacted by this leaf roll pathogen as our wine grapes. When you get into regions like San Luis Obispo, Napa, Monterey, Oregon, where they really are trying to hold those grapes on the vine for a longer period of time, trying to build up the bricks

[00:00:00] Beth Vukmanic: You're tasting room is more than just a place to try your wines. It is also what your guests visualize when they hear your name or senior wine on the shelf. And it's what they tell their friends and family about when they recall their last visit. [00:00:14] Welcome to marketing tip Monday with sip certified, we know that customers are looking for wines labeled as sustainable while our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:32] Does your tasting room offer a memorable experience? [00:00:36] There are so many ways to make wine tasting special for tasters of any kind. Templeton based Castro Cellars has it down. They're tasting room constantly offers unique opportunities for visitors to learn something new and make memories. [00:00:51] The first two examples are for the music lovers. Every Sunday from may through October. . We're hosts, lazy locals. These free concerts invite music, lovers and wine enthusiasts to wind down and enjoy an evening of entertainment. While sipping their sustainably produced wines. [00:01:08] And if one band isn't enough. Guests can make a weekend of it at the Whale Rock Music and Arts Festival. This all ages, summer event welcomes visitors to enjoy live music, local vendors, yoga and beverages galore, including wine, beer, cider, and spirits. [00:01:25] In addition to providing a unique tasting and entertainment experience, the event has an altruistic purpose. Proceeds from the Fest are donated to the Templeton Instrumental Music Boosters Association. A volunteer organization that is dedicated to enhancing the experiences of Templeton high school musicians. [00:01:43] The second two activities are for the active [00:01:46] Wine tasting doesn't just have to be tasting wine. [00:01:49] Offer an opportunity to get active. [00:01:52] Castoro Cellars has an all level yoga class led by their in-house Yogi Lauren Udsen. It is the perfect way to start the day after the one hour class, students are invited to enjoy a delicious brunch and sparkling beverages. [00:02:05] To keep the blood pumping guests can get up close to the vines at the Whale Rock Disc Golf course, this 18 hole course. Is set in their, SIP certified and organically farmed Whale, Rock vineyard. [00:02:17] And the final two experiences are for the learners. Many vineyards offer tours. They're a great way to show off your vines and educate your guests about your unique history and farming practices. Why not kick it up a notch. [00:02:30] Vine cycle e-bike vineyard tours offer . Castoro's tourists, the opportunity to learn about their sustainable and organic farming practices while ebiking through the vineyard. After the two hour cycle guests relax, tableside and enjoy wine tasting and fresh lunch from the daily food truck. [00:02:48] Some people who are new to the world of wine are intimidated by all there is to know. Castoro also offers intimate, informative classes to teach the basics of wine tasting. Students gain an understanding of wines, intricacies and develop the tasting skills. They need to get the most out of their future tasting experiences. [00:03:07] So let us know, how will you make your next tasting and experience? [00:03:12] Listen up SIP certified members. Offer your club members, a chance to experience your and other SIP certified brands in February, 2025. ReSIProcal February is the annual month long event that offers tasting rooms. The opportunity to increase their traffic and connect with like-minded brands and wine enthusiasts who value sustainability. [00:03:33] We're enrolling participants now. Just go to sipcertified.org/join-resip- 2025. To get signed up. [00:03:44] Until next time, this is sustainable. Winegrowing with the vineyard team. Nearly perfect transcription by Descript. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Join ReSIProcal February 2025 Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

To celebrate California Wine Month, we're highlighting winners of the California Green Medal Award. Allison Jordan, Executive Director at the California Sustainable Winegrowing Alliance shares the sustainable practices unique to each of this year's winners. From farm hiking trails open to the community to a bio fuel powered fleet, you'll be inspired by these stories. Make sure you listen to the end. Our host Craig works at Niner Wine Estates, the 2023 Green Medal Business Award Winner. He has great insights into the benefits of applying for the Green Medal that extend beyond earning the award. I have enjoyed working with the Green Medal on the steering committee and as a judge. If you are a California vineyard or winery, I encourage you to visit greenmedal.org to apply. Applications open in November of 2024. Resources: 206: The Best Newsletter You Can Send | Marketing Tip Monday 231: Stacking Regenerative Practices to Create a Healthy Vineyard 2024 Green Medal Award Winners Allison Jordan Green Medal Awards Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:06] Beth Vukmanic: To celebrate California wine month. We're highlighting winners of the California green metal award. [00:00:11] Welcome to sustainable wine growing with the vineyard team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic executive director at vineyard team. Since 1994, we've brought you the latest science-based practices, experts, growers, and wine industry tools through both in-field and online education, so that you can grow your business. Please raise a glass with us as we cheers to 30 years. [00:00:36] In today's podcast Craig Macmillan, critical resource manager at Niner wine estates with long time sip certified vineyard and the first ever sip certified winery. Speaks with. Alison Jordan executive director at the California sustainable wine growing Alliance. She shares the sustainable practices, unique to each of this year's green metal winners. From farm hiking trails, open to the community, to a biofuel powered fleet. You'll be inspired by these stories. And make sure you listen to the end. [00:01:07] Our host Craig works at Niner wine estates winner of the 2023 business award. He has some great insights into the benefits of applying for the green metal that extend beyond earning the achievement. [00:01:19] I personally have had the pleasure of serving on the green metal steering committee. And as a judge, if you're a California vineyard or winery, I encourage you to visit green metal.org to apply applications open in November of 2024. [00:01:34] Do you want access to the latest viticulture research and technology from the world's top experts, then you won't want to miss the premiere Winegrowing event of the year, the sustainable ag expo. Enjoy the perfect blend of in-person and online learning. Speak directly with national experts, earn over 20 hours of continuing education and explore sustainable ag vendors. It all takes place November 11th through 13th, 2024 in San Luis Obispo, California. As a listener to this podcast, take $50 off of your ticket. When you use code podcast 24 at checkout. Get yours today at sustainableagexpo.org. Now let's listen in. [00:02:14] Craig Macmillan: Our guest today is Allison Jordan. She is executive director of a California sustainable wine growing alliance. And today we're going to be talking about the green medal awards. Hey allison, thanks for being on the podcast. [00:02:30] Allison Jordan: Great to be with you. thanks so much for having me. [00:02:32] Craig Macmillan: So let's start with some basics. What is the California sustainable wine growing alliance? And in particular, what is it? What are its goals? And what's it doing to achieve those goals? [00:02:42] Allison Jordan: Well, the California Sustainable Wine Growing Alliance is a partnership that was created by Wine Institute and the California Association of Wine Grape Growers back in 2003 as a nonprofit organization that's all about promoting sustainability from grapes to glass. some of the ways that we do that, especially the whole idea of encouraging adoption of sustainable wine growing practices is also around communicating about it so we can really tell the story about California's leadership in sustainability. [00:03:14] And we do that through education, through outreach, through certifi

[00:00:00] Beth Vukmanic: While most consumers say that environmental friendliness plays a significant role in how they make purchasing decisions. Brands, messaging about sustainability only reaches about half of global consumers. Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. [00:00:24] These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:30] Your sustainable story can be shared across any of your communication channels, including social media, wine club, newsletters, tasting room signage, and so much more. [00:00:39] Are you wondering what to tell your audience about in your next story? From cover crops to owl boxes and water collection, ponds to native landscaping. There are many sustainability topics. right outside of your window. [00:00:51] At ancient peaks winery in Santa margarita, California. There is no shortage of natural. conversation fodder. Their sustainable story highlighting the value of habitat shows creative ways to support the native wildlife that lives around their vineyard. [00:01:07] The Santa margarita ranch. Ava represents just one vineyard. Ancient peaks wineries estate, margarita vineyard. Which is home to an abundance of beloved wildlife. [00:01:17] The team takes great care to respect and facilitate the presence of their winged and furry friends through the preservation of their habitat. [00:01:25] Wildlife corridors are present through and around the vineyard to ensure animals have free and safe passage. Black bears, Bobcats, mountain lions, wild pigs turkeys, deer, and bald Eagles are among the many creatures. That you'll find. [00:01:39] There's also aquatic life at the ranch. The team protects Creek setbacks and implements filter strips between the vineyard and waterways to keep the water healthy. With all of this life on the property, not all of it is beneficial to the health of the vineyard crop. To help keep pests at bay, the ranch attracts natural predators with bat boxes, Al boxes, and wrapped her purchase. They even invite a herd of goats to feast on their vegetation, acting as low impact herbicide alternative. [00:02:05] They're affiliated margarita adventures is dedicated to nature and wildlife appreciation and education. [00:02:11] The ranches natural list. Jackleen. [00:02:14] offers a variety of guided wildlife tours. For guests, including nature, adventure tours, Eagle tours, forging tours, and photograph tours. [00:02:24] Think about the habitat around your vineyard. [00:02:27] How will you highlight preserving nature at your property? [00:02:30] If you want more inspiration to help share your sustainable story, make sure you check out our newly updated online course. We've spent over 40 hours writing new sustainable stories for finding our training module and recording and editing video content. [00:02:45] This simple yet powerful free tool will help you tell your own personal sustainable message. To get started. Just go to the show notes. Click on the title. Tell your sustainable story to sign up and start writing yours today. Until next time, this is sustainable winegrowing with the vineyard team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Microbial communities vary widely from plant to plant, even from rootstock to rootstock! Philippe Rolshausen, Professor of Cooperative Extension for Subtropical Horticulture in the Department of Botany and Plant Sciences at the University of California Riverside studies the phytobiome. This includes all organisms associated with the vine including bacteria, fungi, insects, and animals. Learn the impact these communities have on your vineyard from young vine decline under extreme stress to the wine's terrior. Resources: 78: Biological Control for Grape Vine Trunk Diseases A Method to Detect and Quantify Eutypa lata and Diplodia seriata-Complex DNA in Grapevine Pruning Wounds Endophytic microbial assemblage in grapevine Grapevine pruning strategy affects trunk disease symptoms, wood pathobiome and mycobiome Philippe Rolshausen Phylogenomics of Plant-Associated Botryosphaeriaceae Species Rolshausen Lab Soil Health Playlist Temporal Dynamics of the Sap Microbiome of Grapevine Under High Pierce's Disease Pressure Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:02:07] Craig Macmillan: Our guest today is Philippe Roshausen. He is Professor of Cooperative Extension at University of California, Riverside. And today we're going to be talking about the soil microbiome. Thanks for being on the podcast, Philippe. [00:02:19] Philippe Rolshausen: Thank you for having me. [00:02:20] Craig Macmillan: Well, when we do these topics, like to start from the very basics. And then we can go very deep from there. What is your definition of the soil microbiome? [00:02:31] Philippe Rolshausen: Well, a microbiome is the collection of microbes. The soil microbiome is the collection of microbes associated with the soil. I have to say we work on the soil microbiome, but we also work on the phytobiome, which is the collection of organisms. associated with the, the, vine, and that can be fungi, bacteria, viruses, even insects. So we are more interested in fungi and bacteria in my lab. And especially those that live inside the vine and how it's connected to the roots and the soil. [00:03:12] Craig Macmillan: Yeah, I'm very interested in that. Just for our listeners, other aspects of the soil microbiome could include things like microarthropods, uh, nematodes, etc. It's a very complex Complicated ecosystem. [00:03:26] Philippe Rolshausen: I and I only focus on one part of it. [00:03:29] Craig Macmillan: The work that I've done with soil microbiome in a very primitive way. We just focused on total bacteria, total biomass, things like that. You just mentioned this and this is a good jumping off point actually. Because plants are an active part of this ecosystem, you will find different soil microbiomes around different crops. What is the soil microbial community like around grapevines in particular? [00:03:50] Philippe Rolshausen: Well compared to, to what is the question. Let's give you an example. I work on citrus and grapes in the same soil environment, you would see differences between a grapevine and the citrus plant just because of the property of the host. Within grapevine, you know. Depending on the variety or the rootstocks, I should say then you would also have different microbial communities associated with the rootstock. And this is like a plant effect because plant recruits their microbes. So, so you have sort of a template of microbial or a core microbiome, which is you would find across a different rootstock or varieties of grapes or even plants. But then. Some are very variety specific or host specific, and so you would tend to see some varietal specificity and specific microbe associated with some of those rootstock operants. [00:04:47] Craig Macmillan: That's news to me. That's fascinating. there is some commonality, but you will find some differences just based on things like rootstock? [00:04:56] Philippe Rolshausen: Yes. [00:04:57] Craig Macmillan: Oh, that is interesting. We may come back to that. one of the things about your work that I was really intrigued by, which I was unaware of, is the different microorganisms that one might find inside the grapevine, and what roles they play in the functioning of the plant. I mean, I think most of familiar with Our gut microflora. Right, where we know that we have organisms inside us. We have organisms on our skin and all that. I didn't realize that was true for plants as well. Tell

[00:00:00] Beth Vukmanic: For your wine club members. Is there anything more exciting than delivery day? Unboxing the latest assortment, stir sweet memories of their last visit to the winery and welcomes them to once again, connect with your community. [00:00:13] Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable. While, our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable. Winegrowing. [00:00:32] Your wine club newsletter prepares your customer for the delights ahead, but does it invite them to relish in the social and environmental virtues of their loyalty? [00:00:42] Next time you send out a newsletter, include a sustainability tidbit. So your brands enthusiasts know that they're sipping sustainably. [00:00:50] You can start by including a brief description of the sustainable practices at your property. For SIP certified brands, we talk about the seven values. Which includes social responsibility, wiper management, safe, pest management. Energy efficiency, habitat business, and always evolving. [00:01:08] A great way to help your customers really see what you're doing to be sustainable is to share your sustainable story. [00:01:15] You can talk about attracting barn owls and releasing beneficial insects to help manage pests naturally. [00:01:22] You can share pictures of the native plants in your cover crop and explain how they benefit pollinators and help improve soil health. [00:01:28] Or you could talk about how you treat winery, process water. So that it can be reused to irrigate the landscape or the vineyard. [00:01:36] Your customers will love learning how your brand conserves and protects natural resources. Tell Your Sustainable Story [00:01:42] If you need more ideas, make sure you check out our newly updated course. We spent over 40 hours writing new sustainable stories, refining our training module and recording and editing video content to bring you an updated online course. [00:01:58] The simple yet powerful free tool will help you tell your own personal sustainable message. Go to the show notes, click on the title. Tell your sustainable story to sign up and start writing yours today. Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

For thousands of years, wildfires have produced a byproduct known to improve soil and plant health - biochar. Today, researchers like Kelpie Wilson of Wilson Biochar Associates, Consulting and Manufacturing are learning how to use this form of charcoal for carbon sequestration. Kelpie explains the different stages of combustion, what types of material to include in your burn pile, incorporating biochar into compost, how to use biochar to amend alkaline or acetic soils, and an easy way to remove vineyard wires from your pile. Resources: 56: Conservation Burning and Biochar 106: What? Bury Charcoal in the Vineyard? 167: Use Biochar to Combat Climate Change 215: Biochar Production on a Commercial Scale A Case of Biochar Use in Vineyards – Doug Beck A magnifying glass on biochar strategy: long-term effects on the soil biota of a Tuscan vineyard Biochar Use in Viticulture (US Biochar Initiative webinar link) Deep incorporation of organic amendments into soils of a 'Calardis Musqué' vineyard: effects on greenhouse gas emissions, vine vigor, and grape quality Long-Term Application of Biochar Mitigates Negative Plant–Soil Feedback by Shaping Arbuscular Mycorrhizal Fungi and Fungal Pathogens Ring of Fire Biochar Kiln The Biochar Handbook: A Practical Guide to Making and Using Bioactivated Charcoal Vineyard Field Trial with Biochar and Compost_ 5th Harvest Report Wilson Biochar Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Beth Vukmanic: For thousands of years, wildfires have produced a by-product known to improve soil and plant health. This is known as bio char. Welcome to sustainable. Winegrowing with the vineyard team where we bring you the latest in science and research for the wine industry. I'm Beth organic executive director. And since 1994 vineyard team has brought you the latest science-based practices, experts, growers, and wine industry tools through both in-field and online education, so that you can grow your business. Please raise a glass with us as we cheers to 30 years. In today's podcast Craig Macmillan, critical resource manager at Niner wine estates with long time SIP certified vineyard and the first ever SIP certified winery. He speaks with Kelpie Wilson of Wilson, biochar associates consulting in manufacturing. Kelpie explains the different stages of combustion. What types of material to include in your burn pile? Incorporating bio char into compost. How to use bio char to amend alkaline or acidic soils and an easy way to remove vineyard wires from your pile. If you love this topic, then you won't want to miss Josiah Hunt's presentation. Practical applications of pyrogenic, organic material, AKA biochar in vineyards. He shares his expertise at the sustainable ag expo taking place November 12th or 13th, 2024 in San Luis Obispo, California. joy, the perfect blend of in-person and online learning. Speak directly with national experts. Earn over 20 hours of continuing education and explore sustainable ag vendors. As a listener to this show, you can take $50 off of your ticket when you use code podcast 24 at checkout. Get yours [email protected]. Now let's listen in. [00:02:00] Craig Macmillan: Our guest, today is Kelpie Wilson. She's the owner of Wilson Biochar Associates, consulting and manufacturing. And as you may have guessed today, we're going to talk about biochar. Welcome to the podcast, Kelpie. [00:02:08] Kelpie Wilson: Thanks. Thanks for having me. [00:02:11] Craig Macmillan: What exactly is biochar? [00:02:13] Kelpie Wilson: Biochar is just charcoal, but it's special charcoal that, uh, you can use in soil or for purposes of carbon sequestration. That's the official definition from the International Biochar Initiative. [00:02:27] Craig Macmillan: And what does biochar do for us in the vineyard? [00:02:30] Kelpie Wilson: Well, it sequesters carbon, so it's a very stable form of carbon. Uh, Carbon comes in a lot of different forms. I mean, we're all made of carbon, and, you know, carbon can be a diamond, which is really stable, or it can be in a sugar, which, uh, you um, oxidized into CO2 pretty quickly. So uh, in is very, in a very stable form um, it's called aromatic carbon, so it's fused carbon rings. which are the basis of all organic chemistry. biochar is. It's carbon. The thing about biochar and charcoal is that charcoal can have, you know, widely ranging different propert

[00:00:00] Customer sense of urgency around climate change is rising. In fact, 78% of global consumers feel that environmental sustainability is important. [00:00:10] Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable while our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:29] Customers like the idea of being sustainable and want to live more sustainable lives. While, many brands and retailers today are making eco-friendly claims. Some chalk up to little more than greenwashing. A marketing ploy designed to make products seem more sustainable than they are. Because of this consumers can feel that they can't always trust green claims. [00:00:50] It is more important than ever for sustainable brands like you to share your sustainable story in a meaningful and authentic way. [00:00:58] In this week's marketing tip. We share a great example. With Niner wine estates, sustainable story on the value of energy efficiency. [00:01:06] Electricity use in the winery accounts for a large proportion of the end products, energy demand. From keeping buildings and tanks at proper temperatures to powering equipment and lighting energy use in the winery adds up quickly. Anticipating increasing energy demand and cost. Niner wine estates built its winery into a hillside. Because of this, the ground level on one side of the building is a couple of stories higher. Then the ground level on the other side. This wasn't a flaw in the design, rather, a strategy to allow for a gravity flow winemaking system. are brought into the facility at the top level, instead of being transferred by machines, the grapes move with gravity down the tiers of the building through each stage of the winemaking process. [00:01:51] Another other energy efficient benefit of the hillside is that the earth surrounding the building works as a natural insulator, reducing the need for a cooling system to keep the facility at optimal temperatures. is another element that Niner wine estates utilizes large windows in the production facility and tasting rooms allow sunlight to fill these buildings during the day. When they do need electricity. The grid is not their primary source. Since 2015, the majority of their tasting room restaurant. Wineries and Wells have been powered by the sun. There are two banks of high efficient solar panels on the property. One at the top of their winery building and the other on the ground next to their tasting room. [00:02:33] Additional solar panels can be found in the parking lot, but they aren't used to power business operations. [00:02:39] solar banks are on top of EVs charging stations, welcoming staff and guests to plug in while they enjoy their time at nine or wine estates. [00:02:47] Together. All of these components have a significant impact on Niner wine estates, energy efficiency. them to symbols of sustainability, achievement, sip certified and lead a certified level. Silver. Make sure you check out the show notes. For the link called stacking energy savings, sustainable story at Niner wine estates to see pictures of their energy efficient facility. [00:03:13] here to help you tell your customers how your brand protects natural and human resources with the sustainable story program. This simple, yet powerful free tool helps you tell your own personal and it just got better. With the upgraded online course, go to the show notes, click the link titled tell your sustainable story. To sign up and start writing yours today. [00:03:35] Until next time, this is sustainable. Winegrowing with the vineyard team. Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** 240: Stacking Energy Savings | Sustainable Story: Niner Wine Estates Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

We regularly hear about eclectic tractors but have you tried an electric truck? Duff Bevill, Founder and Partner and Brooke Parsons, Viticulture Analyst at Bevill Vineyard Management were part of the Ford Pro Pilot Project. They tested the capacity of an electric van, truck towing capabilities, and battery life of electric vehicles during day to day farming operations. The pair discuss the benefits of tracking GPS and maintenance through Ford's Telematics and the things you need to consider when looking to add an electric truck to your fleet. Resources: 120: Autonomous Drone Vineyard Spraying 219: Intelligent Sprayers to Improve Fungicide Applications and Save Money 225: California's Ban on Autonomous Tractors Bevill Vineyard Management Farming of the Future: Ford Pro, Sonoma County Winegrowers Join Forces to Electrify Business of Farming Sustainable Farming in Sonoma County Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year - PODCAST24 Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:05] Beth Vukmanic: We regularly hear about electric tractors, but have you tried an electric truck? Welcome to sustainable wine growing with Vineyard Team. Where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, executive director. Since 1994, we have brought you the latest science-based practices, experts, growers, and wine industry tools. Through both infield and online education so that you can grow your business. Please raise a glass with us as we cheers to 30 years. [00:00:37] In today's podcast Craig Macmillan, critical resource manager at Niner wine estates with long time SIP Certified vineyard and the first ever SIP certified winery. Speaks with Duff Bevill. Founder and partner. And Brooke Parsons, viticulture analyst at Bevill vineyard management. [00:00:55] They were part of the Ford probe pilot project, where they tested the capacity of an electric van. Truck towing capabilities and battery life of electric vehicles during day-to-day farming operations. The pair discussed the benefits of tracking GPS and maintenance through Ford telematics and the things you need to consider when looking to add an electric truck to your fleet. [00:01:17] . Because you listened to this podcast, you won't want to miss the premier wine growing event of the year, the Sustainable Ag Expo. Enjoy the perfect blend of in-person and online learning. Speak directly with national experts earn over 20 hours of continuing education. And explore sustainable ag. Vendors. It all takes place. [00:01:38] November 12th through 13th, 2024 at the Madonna Inn expo center in San Luis Obispo, California. As a listener to this podcast, take $50 off of your ticket. When you use code podcast 24 at checkout. Get yours today at sustainableagexpo.org. Now let's listen in. [00:01:56] Craig Macmillan: Our guests today are Duff Bevill and Brooke Parsons. Duff is owner of Bevill Vineyard Management in Sonoma County. And Brooke Parsons is Viticulture Analyst with Bevill Vineyard Management. And we're going to talk about the Ford Pro Pilot Project that they're involved in. Thanks for being on the podcast. [00:02:19] Duff Bevill: You bet, man. [00:02:19] We're happy to be here. [00:02:20] Craig Macmillan: So Duff, what exactly is this project? How'd you get involved in it? Give us a little history. [00:02:26] Duff Bevill: Yeah, back in I think it was September, October of 2021. Well, I'm involved with the Sonoma County growers organization and Carissa Cruz, our president and Carissa. [00:02:37] Got a name of somebody to call. And she made a cold call to a Ford motor company. And then I think one more phone call after that. And she got in touch with Ford pro told him what we were interested in doing. Thought whether it was a perfect fit because our sustainability program that we've you know, managed now for more than a decade, well over a decade. [00:02:54] And Ford sent someone from Detroit out here to meet with us over dinner and another representative out of Sacramento that was, I think, a lobbyist for Ford, I can't remember exactly. His role, but both of them came out here and she cold called a couple of us to come and have dinner with his middle of harvest and yeah, we hit it off and she went back to I guess, technically Dearborn and told them back there that we were legitimate and she thought that they should pursue something with us. [00:03:19] So that, that was in September,

[00:00:00] By acting environmentally and socially responsible today, we get future generations, a healthy place to call home. The actions that you as an individual take, have an impact. [00:00:11] Welcome to marketing tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:29] So you can show your customers that you share their values. [00:00:33] The summer months, bring more staff and guests into tasting rooms across the country. Invite your whole team to join in your brand sustainability efforts. When you practice these five sustainable tasting room habits. Tip one is to conserve. Simple actions like completely shutting off water faucets after use and notifying management of leaks help conserve this limited resource. Turning lights and appliances off when not in use reduces electricity. Consumption. [00:01:02] Although the commercial end use energy sector uses the smallest amount of energy of the four sectors, which include transportation, industrial, residential, and commercial. The majority of the energy used comes from fossil fuels, small efforts in the workplace, reduce reliance on non-renewable energy. Tip two is to recycle responsibly. [00:01:24] We know the importance of recycling, but when heading to the bin with recyclables in hand, it's easy to forget the nuances. Some items can be recycled together, like cardboard paper and some plastics and metal. Glass is, usually recycled separately. And sometimes that's separated by color. It may be tempting to line up a recycle bin with a plastic bag. But it can actually be detrimental to your good efforts. [00:01:48] Plastic bags can clog recycling machinery. Contaminate other recyclable materials and potentially lead to recyclable material ending up at the landfill. Instead, keep those items loose or use a paper or reusable bag to line the can. Your wine bottle corks can also be recycled and turned into many useful items. [00:02:08] Start a collection container and send it off to be repurposed. [00:02:12] Re cork has a map of drop off locations that makes it easy to find a cork recycling partner near you. Consider teaming up with neighboring tasting rooms to send your corks together. Tip three is to reduce and reuse. Upgrade to glass and metal dishes in the break room to cut down. On single use plastics, Sanitize and reuse water bottles for serving water. These small changes can drastically reduce your weekly waste. Tip four is to source locally. Check out local artists and small businesses for crafts, snacks, and knickknacks to offer for sale in your tasting room. This is a great way to introduce your guests to local talent and support your community. And tip five is to bike or carpool to work. [00:02:58] There are several alternative transportation options available today For eco-conscious commuters. Trips can be shared by carpooling or using public transportation to reduce the number of cars on the road. Riding a bike e-bike skateboard or one wheel has The added bonus of getting your blood pumping. [00:03:17] We are here to help you tell. [00:03:19] Your customers, how your brand protects natural and human resources with the sustainable story program. This simple, yet powerful free tool helps you tell your own personal message. And it just got better with the new online course. Go to the notes. Click on the link titled to tell your sustainable story, to sign up and start writing yours today. Until next time, this is sustainable. [00:03:42] Winegrowing with the vineyard team. Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Farmers and ranchers have some of the highest suicide rates of all United States occupations. Misty Oebel, Health and Farm Stress Extension Educator at Michigan State University works with a team to help farmworkers manage depression and anxiety. Their educational initiatives, outreach, and teletherapy give farmworkers who often live in remote areas access to help without a commute or social stigma. Misty highlights the importance of community support, recognizing signs of stress, and maintaining a resilient mindset through learned optimism. She reminds listeners that the farmer is the most important asset on the farm. Resources: 988 Suicide and Crisis Lifeline (USA) Agriservice professionals play important role in suicide prevention How to cultivate a productive mindset Michigan State University Extension – Managing Farm Stress Resilient Minds: Managing Stress on the Farm Youth farm stress Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Before we jump in, please note that this episode contains discussion on suicide. If you prefer to skip this one, there are nearly 250 other episodes to choose from. If you need resources or support. Call or text the suicide and crisis lifeline at 9 8, 8 for 24 hour free counseling services in the United States. [00:00:26] Beth Vukmanic: Of all occupations in the United States, farmers and ranchers have some of the highest suicide rates. Welcome to sustainable winegrowing with vineyard team. Where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, executive director. Since 1994, we have brought you the latest science-based practices, experts, growers, and wine industry tools through both infield and online education so that you can grow your business. Please raise a glass with us as we cheers to 30 years. In today's podcast Craig Macmillan, critical resource manager at Niner wine estates with a long time sip certified vineyard and the first ever sip certified winery. Speaks with Misty Oebel. Health and farm stress extension educator at Michigan state university. Misty works with a team to help farm workers manage depression and anxiety. Their educational initiatives, outreach and teletherapy, give farm workers who often live in remote areas. Access to help without a commute or social stigma. Misty highlights the importance of community support, recognizing signs of stress and maintaining a resilient mindset through learned optimism. She reminds listeners that the farmer is the most important asset on the farm. Before we get into the interview, I wanted to share a message from Lupita, a vineyard team. Juan Nevarez is Memorial scholar. She says my parents left Mexico to give my siblings and me a better future. I want to make them proud by finishing school and pursuing my dream of becoming a pediatrician and the Salinas valley so that I can give back to my community. We know that higher education is important to many students, but paying for college could be challenging. This unique program provides financial and support services to the children of California's vineyard and winery workers. So they can earn a higher degree. You can help a student like Lupita, make their dreams come true by making a gift. By visiting vineyard team.org/scholarship. Or look for the link in our show notes. Now let's listen in. [00:02:35] Craig Macmillan: Our guest today is Misty Oebel. She is a health and farm stress extension educator with Michigan state university extension. Thanks for being on the podcast. [00:02:44] Misty Oebel: Well, so much for having me. [00:02:46] Craig Macmillan: And today we're going to talk about a concept called farm stress. When I first heard the term farm stress, I was thinking of farms that were stressed, you know, land that had been overworked or was in decline and that kind of thing, cause that's a lot of the stuff that I talk about and study, but that's not what we're talking about in this context. What does farm stress mean in your world? [00:03:05] Misty Oebel: So in my world, I'm focused on behavioral health. I look at providing education about stress, particularly chronic stress and its impact on the agricultural community. So I think it might be more accurate if we went by the term of like farmer stress or stress on the farm, but that's not the way it's titled. So farm stress is what we go by. [00:03:25] Craig Macmillan: One of t

What does it mean to farm sustainably? Sustainable farming is a collection of practices spanning from water and energy conservation, to soil health and biodiversity, and social equity. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. There are so many examples of sustainability in action to point to right outside of your window: Native landscaping: minimal irrigation and maintenance needs. Cover crops: promote soil health and provide refuge for beneficial insects. Alternative energy sources: reduce reliance on fossil fuels. Owl boxes & raptor perches: birds of prey feast on vertebrate pests. One topic that sustainable farmers get asked about often is pest management. In this Sustainable Story Marketing Tip, learn how Presqu'ile Vineyards utilizes technology to manage bird pests in a more environmentally and economically sustainable way. Safely Keeping Birds at Bay Birds like finches and starlings are common vineyard pests. They damage fruit and canopies, and will even create nests in the vines. To protect their crops, vineyards typically use bird netting. While effective, netting comes with un-sustainable downsides: they break down in the sun, installation and removal necessitates a lot of labor, and they create waste over time, as nets must be replaced every few years. Presqu'ile Vineyard knew there was a more sustainable way to handle their unwelcomed feathered visitors. In 2023, they installed five bird lasers. Spooked by the beams of light, the birds stay away. But if the light beams repeat a consistent pattern, the birds will ignore the lasers and reenter the vineyard. To maintain the perceived threat, the laser beams are programmed for a variety of motions. As for the effectiveness of the lasers, Andrew Heilbrun, Vineyard Manager, says that "monitoring bird pressure visually is pretty easy. We saw very little damage this past season after installing the lasers." On top of serving their main purpose as an effective method for bird abatement, Andrew notes that their new laser systems offer several other benefits: Removes tripping hazard for employees. Doesn't affect non-target animals. Reduces waste. More financially sustainable. The bird lasers at Presqu'ile Vineyard have proven to be a Safe Pest Management strategy with benefits that touch all 3 P's of sustainability: People, Planet, and Prosperity. Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

To understand fungicide resistance in the vineyard, a group of United States scientists formed the Fungicide Resistance Assessment Mitigation and Extension (FRAME). Sarah Lowder, Assistant Professor and Viticulture Extension Specialist at the University of Georgia describes a nationwide sampling project to test for resistance markers. To get samples, they are promoting a new collection method called glove sampling. This process leverages the time that fieldworkers are in the field running their hands through the vines. They collect samples by rubbing their gloved hands on a cotton swab and sending the sample to the lab. Research shows that glove sampling results are very similar to spore trapping, a process that samples the air flowing through the vineyard. Resources: 117: Grapevine Mildew Control with UV Light 219: Intelligent Sprayers to Improve Fungicide Applications and Save Money A Rapid Glove-Based Inoculum Sampling Technique to Monitor Erysiphe necator in Commercial Vineyard Fisherbrand™ Plastic Handled Cotton Swabs and Applicators Grape FRAME Networks Glove swab sampling tutorial for collecting grape powdery mildew (video) Glove Swab sampling tutorial for collecting grape powdery mildew - silent (video) Identification of Putative SDHI Target Site Mutations in the SDHB, SDHC, and SDHD Subunits of the Grape Powdery Mildew Pathogen Erysiphe necator Rapid sampling technique to monitor Erysiphe necator more effective than visual scouting Sarah Lowder Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript 2024-07-04_235_Sarah Lowder - glove sampling for mildew_Otter [00:00:00] Craig Macmillan: Our guest today is Sarah Lawder. She is Viticulture Extension Specialist and an Assistant Professor in the Department of Horticulture at the University of Georgia. And today we're going to talk about some exciting new advancements around monitoring for powdery mildew and other related topics. Welcome to the podcast, Sarah. [00:00:16] Sarah Lowder: Thank you very much, Craig. I'm very excited to be here. [00:00:18] Craig Macmillan: First though, I want to start with something I just found out about that applies to this, and that is the grape frame networks. Can you tell us exactly what that is and kind of how it came about and what it does? Okay. Thanks, Craig. [00:00:29] Sarah Lowder: Absolutely. Yeah, the FRAME Network is part of a USDA SCRI grant. This is a project that was funded several years ago, I believe in 2017, as part of the Specialty Crop Research Initiative Project System. And FRAME Networks literally stands for Fungicide Resistance Assessment Mitigation and Extension. networks. And so this was a grant that was really intended to look and learn so much more about how fungicide resistance works in the vineyard for powdery mildew specifically. But this was a group, a very large group of scientists from all across the country from a wide range of different disciplines looking into how we can better address fungicide resistance for vineyards and for powdery mildew specifically. [00:01:12] Craig Macmillan: But there's also applications either now or in the future for other fungal diseases like downy mildew, et cetera. [00:01:18] Sarah Lowder: Absolutely. Yep. They are currently working on getting a new iteration of this grant, Frame 2 as it were that will hopefully be able to address also resistance in Downy Mildew and Botrytis Bunch Rot. [00:01:29] Craig Macmillan: Fantastic. This is really exciting because what I saw was that there are people at Washington State, Oregon State in California, and then on the East Coast. So hopefully this work will continue. What exactly kinds of things does Frame do? [00:01:45] Sarah Lowder: Yeah, so we had a multi pronged approach for this project. One of the big parts that I was a part of is looking at the assessment of the fungicide resistance. So one of the things that we did was collect powdery mildew from all across the country, from states and vineyards all over, all over the place, and then look for different fungicide resistance markers in that mildew. That can hopefully help us much more quickly assess if we have fungicide resistance present in a sample. One of the big groups of fungicides that we looked at was the QOI fungicides, the Sturbulurins, also sometimes they're called or the FRAC Group 11, with FRAC is the Fungicide Resistance Action Committee. Is what the FRAC group wou

Your tasting room may be the most customer-facing facet of your wine business. This makes it the perfect setting to display your dedication to sustainability. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. On a recent Vineyard Team staff trip to Oso Libre, we immediately noticed how they showcased their passion for sustainability through out the property. By providing visual cues at your tasting room, you can let your guests know that the wine they sip is more than delicious – it's environmentally and socially responsible. This Marketing Tip will inspire you to share your commitment in fun, decorative ways. I highly recommend going to the show notes and clicking on "Sustainable Tasting Room Tips" to see pictures of all the great signage we found at Oso Libre. Sign Sustainably Oso Libre highlights their sustainable certification right from the front gate with a custom sign. Their passion is seeded throughout every area of the property. From sustainable signs posted on the fence line to informational pieces at the tasting room bar, every wall has a message that connects guests with what sustainability means to Oso Libre. Consider where your guests meander to at your property and how you can place signage to tell them more about your brand. At Oso Libre, curious tasters are enticed by a plaque as they walk along the vineyard rows to the tasting room front door. This sign defines the seven values of sustainability; Social Responsibility, Water Management, Safe Pest Management, Energy Efficiency, Habitat, Business, and Always Evolving. By creating a piece of in-depth material, you welcome your customers to dig a little deeper and learn exactly how your brand embodies sustainability. Philanthropy is very important to Oso Libre's owners Chris and Linda. A sign in the shade by the outdoor seating shares information about their Por Vida Foundation. Proceeds from various winery activities like events and bottle sales are donated to cancer research, veterans' services, animal services, and family support programs. Consider how you give back to your community and tell your customers about it. They will love learning how you take care of our most valuable resource - our people. Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Sustainable Tasting Room Tips *** *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Center of Effort's Sustainable Story feature in Grape and Wine Magazine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

The goal of the NASA Acres Consortium is to bridge the gap between space and farms to create sustainable food systems now and in the future. Yu Jiang, Assistant Professor of Systems Engineering and Data Analytics, School of Integrative Plant Science Horticulture Section Cornell AgriTech explains how this group of researchers is using land-based robots to ground truth data from satellites and aerial imaging to create predictive models. The project aims to bring cost effective solutions for disease management, breeding, pruning, and more to farmers of all sizes. Resources: 117: Grapevine Mildew Control with UV Light 129: The Efficient Vineyard Project 191: CropManage: Improving the Precision of Water and Fertilizer Inputs 199: NASA Satellites Detect Grapevine Diseases from Space Convolutional Neural Networks for Image-Based High-Throughput Plant Phenotyping: A Review Deep Semantic Segmentation for the Quantification of Grape Foliar Diseases in the Vineyard Deep Learning-based Autonomous Downy Mildew Detection and Severity Estimations in Vineyards NASA Acres - applying satellite data solutions to the most pressing challenges facing U.S. agriculture Yu Jiang Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 Our guest today is Yu Jiang. He is an assistant professor of systems engineering and data analytics in the School of integrative plant science horticulture section at Cornell agritech. Thank you for being on the podcast Yu Jiang 0:12 Thanks Craig for having me for these podcasts. Craig Macmillan 0:15 I found out about you, because you're connected to the NASA acres Consortium, which is doing a bunch of really cool stuff for all kinds of crops around the world and winegrapes turning out to be part of it. What is what is NASA acres, Yu Jiang 0:28 So I got to adopt the some of the official description about a NASA acre so our audience can better understand what's our mission and what's our approach. So NASA acres consortium is commissioned under NASA Applied Sciences program, and brings the value of Earth observation technology down to earth. NASA acres consortium established the march 2023 And then led by Dr. Alissa Witcraft from the University of Maryland. NASA acres is NASA's second consortium devoted to strengthening food security and agriculture, followed by the success of NASA harvest, a global focus a consortium but this time, NASA Acers specifically emphasizes on the US own agriculture land in NASA acres, we bridge the gap from space to farm and adaptation to impact to gather with US farmers, ranchers, and other agri food system decision makers who are charged with addressing the most pressing challenges to sustainable, productive, resilient agriculture now and in the future. to ensure our missions, NASA acres utilize a consortium structure to bring together a geographically, semantically and personally diverse group of agriculture actors, and partners from both public and private sectors collaborated within a model that matches ivory cultures own highly dynamic and diverse needs, and flexible partnerships and rapid actions on tools in NASA acres that will help ensure that a satellite based Earth Observations applications are user driven and free for all the preppers we envision . Craig Macmillan 2:25 a huge mission. There's a bunch of different technologies that are involved here. And you're involved in a bunch of them. One that I'm particularly curious about was we had a guest on the podcast from Cornell Katie Gold, she was working with hyperspectral imaging and the detection of plant stress, but as a plant disease. And that's the that's the sky. Right? That's the information coming from satellites or whatever. You are the boots on the ground person. Is that right? Yu Jiang 2:49 Yes, correct. I'm on the ground, I'm doing the groundwork. Craig Macmillan 2:53 All right, we're literally grounding. So as far as that project goes, I understand that you're using robots and with sensors and artificial intelligence and whatnot to detect and predict disease spread. You tell me more about that. Yu Jiang 3:09 For my account of a personal program, and the involvement of with NASA acres, you know, project, we bring in new, especially ground robots, we use various internet of of things, sensing network technologies, that we can offer the information as the ground truth matterments that many of these you

"Food disconnect" is a term used to describe the average consumer's lack of knowledge about where their food comes from and how it's made. When it comes to wine, most consumers only see the finished product in the grocery store or tasting room! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. While everyday agricultural practices may feel ordinary to you, these topics are fascinating to the average consumer, who likely has little to no insight into the block to bottle process behind their glass of wine. Describing specific practices and why they are important helps customers understand the time and care that went into producing their wine. Sharing your unique story welcomes them to take part in the good feelings that come from supporting a business that is doing better for the people and the planet. People care about social and environmental issues, and want to support brands that share their values and do something about it. This week's Marketing Tip tells the inspiring Sustainable Story of how Bien Nacido Vineyards' irrigation team demonstrates diligent Water Management through the use of technology and a growth mindset. Data-Driven Irrigation Water is a valuable resource for all forms of life. But it is limited and must be used responsibly. Bien Nacido Vineyards' team of experienced irrigators, led by Miguel Asuncion, take several steps to ensure efficient water use. To avoid system malfunction and uneven hydration, vineyard stewards must constantly maintain their systems. Bien Nacido's team performs multiple line flushes each year to keep them clear of dirt and debris, and routinely tests distribution uniformity to ensure consistent hydration across their diverse terrains and elevations. Vines aren't heavy water users, and Mother Nature provides a portion of what they do need. Bien Nacido's irrigators track rainfall, weather data, and soil moisture levels, and estimate evapotranspiration. With this data, they tailor their irrigation schedule based on the land's needs. When their data shows their vines need water, the team of irrigators waits until the sun is down. They irrigate during dark hours because without the sun's heat, the vines and soil can more efficiently absorb and utilize what is applied. But they believe opportunities for enhancement never end. Bien Nacido partners with experts to help identify even more areas for improvement. They have created a plan to advance their soil and sap flow monitoring technologies, and seek further optimization opportunities with regular analyses of their irrigation system's design, filtration, and pressure regulation. Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Center of Effort's Sustainable Story feature in Grape and Wine Magazine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Lange Twins has implemented individual regenerative practices but now they are asking, what would happen if they stacked them? Kendra Altnow, Sustainability Manager at Lange Twins Family Winery & Vineyards and a 5th generation Lange shares Project Terra. The goals are to increase biodiversity, build and enrich the soil and improve watershed through shifting farming practices, restoration and conservation. They are accomplishing this through grazing livestock, establishing permeant ground cover, reducing tillage, improving native habitat, and reducing reliance on herbicides, insecticides, and fungicides. Resources: REGISTER | June 12, 2024 : Regenerative Agriculture in a Production Vineyard 2.0 Tailgate 121: Regenerative Agriculture (Rebroadcast) BIFS Field Day Cover Cropping and Livestock Grazing for Regenerative Agriculture Blue Point Conservation Science California Department of Farming and Agriculture Center for Land Based Learning Community Alliance with Family Farmers Hedgerow Farms Kendra Altnow Kendra Altnow – Instagram Lange Twins Vineyards Hosts Cover Crop and Livestock Grazing Field Day Lange Twins Lange Twins Winery and Vineyard – Instagram Natural Resource Conservation Service Paicines Ranch Xerces Society Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 Our guest today is Kendra Altnow she is sustainability manager at Lange Twins family winery and vineyards and she's a fifth generation. Lange. Welcome to the program. Kendra Altnow 0:09 Thanks for having me. Glad to be here. Craig Macmillan 0:11 We want to have you on because you folks there at length twins have been doing some really innovative things around regenerative agriculture. And through a project you're calling project Tara, what is project Tara? What's that all about? Kendra Altnow 0:25 Well, we kind of have two different definitions, I would say a project Terra one is the concise purpose of project Terra is to increase biodiversity building, enrich the soil and improve our watershed through shifting our farming principles and practices, restoration and conservation, all while building the next generation of land stewards. That's what I like to say is the on paper definition of project Terra. But project Terra means something a little bit different to me, it's our vision coming to life. Like many of us, the health of the planet is a top of mind. And a few years ago, I really wanted to see what we could do as a family to contribute to being part of the very complex solution equally as important passing our land to the next generation healthier than it was passed to us. So I really just started reading and I learned that there are lots of changes that we can make. But we have a unique access to something that a lot of other people don't have. And that's our land. And really, I see that our land gives us the greatest opportunity for change. So we started just digging into what those practices look like. And regenerative farming really was something interesting and something very obtainable for us to do. Craig Macmillan 1:41 What are some of those practices? Because from what I understand from doing research with what you're up to you, you did certain things 10 years ago, and then you brought in some other elements, and then you tried some other elements. Now you're kind of trying to bring them all together, if I understand correctly, what are some of those elements? Kendra Altnow 1:55 Yeah, that's exactly what it is. I like to say when people come out and come to the farm for tour, that we've been practicing everything in different vineyards, but not necessarily taking those practicing and what regenerative agriculture calls stacking them. So the components of those are reduction of off farm inputs, livestock integration, maintaining permanent ground cover, conservation or reduction in tillage, creation of habitat, which is one of my favorites, and reducing our reliance on herbicides, fungicides and insecticides. So those were all practices that we have been doing. But we said, hey, can we take those and put them together in one pilot vineyard. And that's really the core of what Project Terra is. And for us, it's not just about doing it on that pilot vineyard, but is building the framework to be able to scale it to the other vineyards within our families holdings. Craig Macmillan 2:56 You mentioned you were excited about this

Have you ever been asked "What's the difference between organic and sustainable?" Have you seen farming operations that have both certifications? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Marketing Tip, you'll learn how Certified Organic and sustainable compare, and get some ideas for engaging in a conversation about what your certification means. Sustainable and Organic Overlap There is a lot of overlap between the programs. Both programs are committed to environmental preservation and regeneration through practices that address: Biodiversity and Habitat Soil Health and Conservation Integrated Pest Management Water Quality Why Get Both? A lot of SIP Certified farmers are also Certified Organic. Even if they're not certified by both, many of their farming practices overlap the programs. Since many organic practices are sustainable and vice-versa, an operation can attain both certifications without many complications. When a winegrower gets both Certified Organic and SIP Certified sustainable they demonstrate their commitment to environmental preservation and beyond. It also appeals to eco-conscious consumers who consider both certifications when making purchasing decisions. How to Explain Sustainability The 3 P's of Sustainability What makes sustainability unique is that in addition to addressing farming practices, it also looks at the social and economic aspects of the operation. A good way to remember this is the 3 P's of Sustainability: People, Planet, and Prosperity. You can tie several practices that your business engages in every day back to the 3 P's: People: Community and neighbor communication plans; Health and retirement benefits for employees; Competitive wages; Engaging in charitable gift giving and services. Planet: *Integrated Pest Management strategies like cultural, biological, and mechanical control; *Planting cover crops to protect water quality, control erosion, and provide habitat for beneficial insects; Using alternative sources of energy to reduce reliance on fossil fuels. Prosperity: Creating and sticking to a budget; Analyzing trends in sales, purchasing, and resource usage; Staying up to date with the latest information and technology; Being aware of upcoming regulations. * Overlap with Organic. Tell a Story Stories make facts more memorable. You can tell your customers that your brand practices social responsibility, but without sharing a specific example of what that looks like, you haven't really told them much! Next time someone asks you, "What's the difference between organic and sustainable?" try to share a specific sustainable example from the People or Prosperity categories: The Journey to Net-Zero 3 P's Category: Prosperity When the team at Center of Effort looked at their energy use, they discovered many areas where they could adjust to be more efficient. Over time, these changes have compounded to have tremendous energy savings: · Run their cooling system during off-peak hours. · Replace a 15-year-old chiller with a newer, more efficient one that allows for selective tank cooling. · Install a remote-operated quick-draw door in the production room to address insulation losses. Since making all of these changes, their winery and hospitality areas are now 100% powered by the sun. In fact, they now run net-negative and send generated power back to the grid! Did you see Center of Effort's Sustainable Story feature in Grape and Wine Magazine? Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Center of Effort's Sustainable Story feature in Grape and Wine Magazine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Trying to manage the weeds in your vineyard? John Roncoroni, Weed Science Farm Advisor Emeritus with the University of California Cooperative Extension, Agriculture and Natural Resources covers control practices including biological, mechanical, cultural, chemical, and perhaps in the future, electrocution. Although weeds rarely compete with vines, they can host insect and vertebrate pests and get in the way of pruning crews, increasing labor costs. Listen in for John's number one tip to better manage weeds in your vineyard. Resources: 128: A New Focus on Weed Management (Rebroadcast) 26th IPM Seminar #1: Sustainable Weed Management for Vineyards and Vineyard Ponds Herbicide-resistant weeds challenge some signature cropping systems (Journal article) John Roncoroni MAINTAINING LONG-TERM MANAGEMENT: Herbicide-resistant weeds challenge some signature cropping systems Post-harvest Weed Control with Napa RCD and John Roncoroni (video) Sustainable Winegrowing On-Demand – Western SARE (online courses) University of California Integrated Pest Management Integrated Weed Management Vineyard Floor Management: Steel in the Field (video) Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 Our guest today is John Roncoroni. He is Weed Science Farm advisor emeritus with UC Cooperative Extension, UC Agriculture Natural Resources, and we're going to talk about cultural control of weeds in vineyards today. Thanks for being on the podcast, John. John Roncoroni 0:13 Now you bet, Creg, thank you for having me. Craig Macmillan 0:16 We met with we'll start with kind of a basic foundation, what would you say is the definition of cultural weed control? Maybe How does it differ from other forms of weed management? John Roncoroni 0:25 cultural weed control as part of an integrated pest management program, you know, we have basically cultural mechanical, sometimes they're put together sometimes they're split, we have biological, which is much more important, I think, in insects than it is in weeds. Now, we talk about biological control of weeds just a little bit to show how it fits in with all this too, is that you know, when you see that rust growing on a malba, or cheese weed plant in California, people say, Well, maybe that can control and you can see sometimes it really weakens the weeds. But the one reason that doesn't work here very well as it does in other places is the same reason why we can grow such great grapes and make great wines in California is because it doesn't rain in the summertime, if it rained in the summertime, like it does. In many other areas, that moisture level would stay up and we probably have a better chance of controlling Malba. We do use biological control of weeds in more landscape like range land type at large areas, but really on any kind of agricultural situation where we're looking at control in one spot, it really doesn't work that well. Even with star thistle we be talking about people wanting to put our application of of weevils for start thistle. Well, they're out there, and they're on a larger scale. So that's biological, much more important in entomology than in Weed Science, a chemical control, obviously, the use of chemicals, either conventional or organic chemicals or control. And then we have mechemical or cultural you know, cultural weed control to me is using the utilizing the plants that are there or sheep in areas of the San Joaquin Valley that used to use ducks or geese to pull out Johnson grass rhizomes, yeah, we're utilizing sheep quite a bit more. Now. Of course, mechanical we're looking at when you look at something like a mower, right, a mower is mechanical and cultural because when you mow, you're leaving some plants. So you're mechanically mowing them down. But culturally, you're leaving plant where something like French flower, maybe a blade or or you know, one of the the weed knives are all the different moving wheels, maybe more considered mechanical. Craig Macmillan 2:30 Let's talk about mechanical a little bit. There was a book I don't know if it's still in print. And it was a SARE book. And it was called steel in the field. And the author's thesis or premise or idea was if you drive around farm country, no matter what the crop is, there's always a graveyard of old implements, just parked just parked there, you know exactly what I'm talking about. John Roncoroni 2:

Businesses are vital contributors to the communities they serve. Beyond stimulating the economy and creating jobs, many business owners go the extra mile by creating a meaningful philanthropy program. Their efforts profoundly impact facets of the community that need support the most. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Meaningful corporate social responsibility (CSR) strategies give businesses the opportunity to connect with community members, improve company culture, and cultivate consumer trust, all while doing good for causes they believe in. This week's Marketing Tip tells the Sustainable Story of how Oso Libre demonstrates tremendous Social Responsibility through the Por Vida Foundation. Supporting 4 Worthy Causes Oso Libre's founders, Chris and Linda, started the Por Vida Foundation in 2011 to support causes that are near and dear to their hearts. By using funding streams from multiple winery activities, they support: Veteran service groups Women's cancer research Animal support groups Children and family support groups This means that Oso Libre's guests and customers are giving back to these deserving causes, too! The proceeds from many weekend tasting fees and private events at Oso Libre are turned into charitable donations through the Por Vida Foundation. In the tasting room, the Votive Candle Offering welcomes visitors to light a candle and use the offering box to support these causes. Proceeds from sales of their Solera wine bottles are also donated. This is a special blend that the winery makes every year. It is treated like a growler at a brewery: Members can bring their empty bottle back to the winery to have it filled with the latest vintage. Their foundation is a tool to help them give back and inspire their supporters to join in the good feeling of philanthropy. Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

In the 1880s, Pierce's disease caused a devastating, total collapse of the Southern California grapevine industry. Today, growers have hope for the future thanks to new varieties. Adam Tolmach, owner of Ojai Vineyard, planted four of these new varieties as a field trial on a plot of land where Pierce's disease wiped out his grapes in 1995. Pierce's disease is a bacterium spread by insects, typically a sharpshooter. One bite and the vine dies within two to three years. To develop resistant varieties, Andy Walker of the University of California at Davis crossed the European grape Vitis vinifera with Vitis arizonica. 20 years later, commercial growers have access to three red and two white varieties. Listen in to learn how Tolmach's experiment is a success both in the vineyard and with customers. Plus get tasting notes for the new varieties. Resources: REGISTER: The Ins & Outs of Developing a New Vineyard Site 89: New Pierce's Disease Vaccine (podcast) 137: The Pierce's Disease and Glassy-winged Sharpshooter Board 2021 Pierce's Disease Research Symposium session recordings Anita Oberholster, UC Davis Viticulture and Enology Webpage Office Hours with Dave and Anita, Episode 11: Pierce's Disease Resistant Winegrape Varieties Ojai Vineyard Pierce's Disease resistant winegrape varieties overview UC breeds wine vines resistant to Pierce's disease UC Davis releases 5 grape varieties resistant to Pierce's disease Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 Our guest today is Adam Tolmach owner and winemaker of Ojai vineyard. Thanks for being on the podcast, Adam. Adam Tolmach 0:06 It's my pleasure, Creg. Great to be here. Craig Macmillan 0:09 I want to give a little background. Before we get into our main topic. We're gonna be talking about Pierce disease resistant grape vines today, but I think your location has a lot to do with how this came about. I don't think it's an overstatement to say that you are a pioneer and innovator and quite frankly, legend in the history of the Central Coast. And one of the pioneering things that you did was you planted a vineyard in Ojai, California, why Ojai? And what is the what's the environment, like, you know, hi. Adam Tolmach 0:33 Ojai because in 1933, my grandfather bought a piece of property in Ojai while I grew up in Oxnard, we, you know, on weekends, we'd come up here and chase lizards and snakes and stuff like that. And so I'm pretty familiar with the area and then I lived in Ohio for a few years after I finished studying at UC Davis getting a basically a viticulture degree. I came down here and and ran a truck farming operation, we grew vegetables and sold sold them in a roadside stand. And after doing that for two years, I made $4,500 After two years of worth worth of work. So I had said well maybe I should try to get a job in my my field. So my second job in the field was was working at at Zaca Mesa, 79 and 80. And then so as far as the place to plant grapes, you know, that's the reason we're in Ojai because we the family owns property. Craig Macmillan 1:30 What is the environment like in Ojai? Because I think it's a little bit different than many grape growing regions. Adam Tolmach 1:34 Yeah, you know, it's actually not that different than I would say the east side of the Santa Ynez Valley like the happy Canyon area or you know, or Paso Robles. Really as far as climatic goes. thing that's a little bit different about Ojai is the wintertime lows aren't as low as they are up in the Santa Ynez Valley or up in Paso. And that's that's a big deal, especially when it comes to Pierce's disease. Craig Macmillan 2:01 That's where we're gonna go next. When you planted, were there things that you were expecting? And then were there things that came out that were unexpected? And then thinking maybe Pierce's disease is one of those? Adam Tolmach 2:11 Well, yeah, certainly was, you know, as I've started, you know, pretty ignorant. As young people tend to be, I knew that there was a history of winemaking and grape growing in Ojai, which pretty much died off with prohibition. Actually, after Prohibition, there was a good sized Zinfandel vineyard that ended up being buried in the bottom of Lake Casitas. That sort of what I knew a little bit about grapes. And I didn't really realize it. Pierce's disease also worked into all that that, you know, you plant a vineyard around

Employees who are regularly trained and educated report higher levels of motivation, performance, company loyalty, and more. Yet, almost 52% of employees in the food and beverage industry only receive training when they join their organization. Of those that do receive regular training, only 4.5% receive training about their company's mission and values (TalentLMS, 2019). Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Throwback Thursday Marketing Tip, we're revisiting the most downloaded Marketing Tip Monday episode of 2023: #178: The Training Your Tasting Room Staff Needs. Why Education Matters If you aren't regularly providing training and education for your staff, especially on your company's mission and values, you're missing out on opportunities to create a stronger, more dedicated team! One way tasting room managers can educate their staff on the company's mission and values is to have continual conversations about what your brand is up to behind the scenes, i.e., your sustainability efforts. Tips from an Insider The hospitality team at Center of Effort can tell you all about the brand's commitment to sustainability. In recurring staff meetings, the team talk about what's going on in the winery and in the vineyard, plus what the brand is doing to improve their sustainability. John Gayley, Hospitality Team Member at Center of Effort says there are three big benefits to these conversations about sustainability: Staff know their input matters. The business improves its sustainability. Guests get a richer, more meaningful tasting experience. "Education really enforces the importance of each of our roles in helping Center of Effort stay up on its sustainability efforts," John shares. "Hospitality staff reinforce the brand. We can highlight our commitment to sustainability more if we understand what we are doing both fundamentally, and the new and exciting things we're doing to improve. These conversations keep everyone engaged and ready to come up with new ideas." John often takes guests on vineyard tours. He says that people are "fascinated by what goes on in the vineyard, and by the thought that goes into the sustainable approach." Visitors love learning about cover crops, irrigation, owl boxes, and more. "When guests talk with a well-informed team member, this helps all of us in our mission of sustainability." We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

An antiquated California law makes the use of autonomous equipment in the vineyard challenging. Michael Miiller, Director of Government Relations at the California Association of Winegrape Growers (CAWG) explains that workplace safety standards developed in the 1970s based on 1940s equipment state that self-driven tractors must have an operator onboard. To update this law, CAWG is working closely with manufacturers and countries that allow autonomous equipment to aggregate data on safety. Automation has many potential benefits to farm workers include developing transferable skills, upward mobility, precision agriculture, and increased safety. Learn about how the law works today and about funding opportunities to train staff. Resources: 117: Grapevine Mildew Control with UV Light 120: Autonomous Drone Vineyard Spraying 219: Intelligent Sprayers to Improve Fungicide Applications and Save Money California Association of Winegrape Growers (CAWG) Legislative Action Center California's ongoing ban of autonomous tractors a major setback Department of Industrial Relations Regulation Title 8 Section 3441 Operation of Agricultural Equipment Electric, self-driving capable tractors roll into California North Coast vineyards. North Bay Business Journal. (Partial pay wall) Frequently Asked Questions Self-Propelled Agricultural Equipment (CAWG Member Login required) Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 Our guest today is Michael Miiller. He is Director of Government Relations at the California association of wine grape growers. And thanks for being on the program. Michael Miiller 0:09 Thank you for having me. Craig Macmillan 0:11 The talk today is where we're at with autonomous tractors as they give a presentation, and you brought up some of the issues we were facing. And I know you've worked on this a lot as well, if you can tell us as of where we are here, end of February 2024. Are we going to get our detractors or not? Michael Miiller 0:30 That's a really good question. And you can approach them in a whole bunch of different ways. One is we already have them, the technologies there. Now they're being used in many vineyards, across companies around the world. They're also being used in orchards and fields and other commodities. And the reasons for that are in that it's not just economics, it's also about availability of workforce. It's about precision, agriculture, precision, viticulture, making sure that we are good stewards of the land. And it's also about looking to the future, making sure that we have a sustainable industry to grow by grower sustainable vineyard is a huge investment in So on one hand, yes, we already have that. On the other hand, there are continued complications of California law with it. The law states that if you are using self driven tractors, and that's the language in the California workplace safety standards, self driven tractors, then that means that you're supposed to have a driver on board that equipment. So if you have an autonomous tractor that is self driven, meaning that it's programmed to operate without a driver on board, but through electronic means through technology, then you're supposed to have a driver on that board, no matter what. And that law obviously very antiquated. It was, you know, created in the 1970s is one of the very first workplace safety standards in California, is based on 1940s technology. And it's basically targeting for a guided tractors and seeding you mechanisms, as well as irrigation, those kinds of things. And that really targeting the tractors or technology we have today just wasn't even a fathem of possibility back in the 40s 50 60 70. So this is all new logic doesn't address that issue. So in that sense, we're not there yet. But we're getting there. Craig Macmillan 2:24 Reading up on this topic. But first of all, I can see why it came about. Because I remember growing vegetable fields where people were laying irrigation pipe, and there was nobody in the trenches. And I thought, wow, and then also I thought that was really dangerous is someone who then has to jump up into the tractor to train the roads. So they're putting the wheels and things I can understand that. And yeah, nobody had any idea we'd be here today. So where's the resistance coming from this point from this code from Cal OSHA that coming from the legislature was we'

When asked to define the 3 P's of Sustainability (People, Planet, Prosperity), Prosperity is often the one gives people pause. But it's such an important leg of the stool! Sustainable businesses develop long-term plans and strategies to ensure they can thrive now and into the future. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Some of the ways businesses embody Prosperity are through: Creating and sticking to a budget. Keeping thorough records. Creating informed and effective marketing plans. A business can also extend their prosperity through collaborative efforts with like-minded groups. When this happens, both parties win. Organizations that partner over shared values benefit by: Pooling resources. Building relationships. Advancing awareness and support for their cause. For example, Cambria Estate Winery is a Business rooted in women's leadership. Their team partners with organizations that share their dedication to uplifting and empowering women in an incredibly impactful way. Cultivating Female Empowerment Cambria Estate Winery is rooted women's leadership. Their certified sustainable wines are even named after their proprietors – Barbara, Katherine, and Julia. Did you know that their dedication to recognizing the experiences and achievements of women goes even deeper? Uplifting and empowering women is core to their Business values, and they have a big way of showing it. Every March for Women's History Month, Cambria selects an organization that aligns with their pillars of climate action and women's leadership, and pledges $25k to support their efforts. Tamara Bingham, Cambria's Brand Manager, gets to make the phone call to let the organization know they were selected – a task she says is "probably the most rewarding part of my job." In 2024, she notified the lead of American Farmland Trust's "Women for the Land" initiative to pledge their support. Right in line with Cambria's own sustainable practices, this initiative supports women farmers and landowners in preserving their land and embracing conservatism. Other past years' partnership organizations include Equity Now, Women's Earth Alliance, SeaTrees, and Amazon Frontlines. Through these partnerships, Cambria demonstrates their dedication to using the power of their platform to help uplift and empower women everywhere. Their Business practices are founded on their belief that a commitment to sustainability is also a commitment to amplifying the messages of the many deserving organizations working towards a better future. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

If irrigation efficiency is a goal of yours, a new predictive model may make scheduling easier in the future. José Manuel Mirás Avalos, Tenured Scientist at Misión Biológica de Galicia in the Spanish Nation Research Council (CSIC) (MBG-CSIC) in Santiago de Compostela (Spain) is working on a Decision Support System (DSS) prototype for irrigation and fertilization of winegrapes. This computer model accounts for multiple variables including weather, soil moisture, evapotranspiration, soil type, plant spacing, bud break, variety, and wine quality goals to help farmers make more informed irrigation decisions throughout the growing season. Resources: 191: CropManage: Improving the Precision of Water and Fertilizer Inputs 195: Hydrological Mapping: A Vital Component of Effective Water Conservation Plans 213: High Resolution Data from Space Helps Farmers Plan for Climate Change Decision Support System for Seasonal Irrigation and Nitrogen Fertilization Decision support system for selecting the rootstock, irrigation regime and nitrogen fertilization in winemaking vineyards: WANUGRAPE4.0 Effects of the Annual Nitrogen Fertilization Rate on Vine Performance and Grape Quality for Winemaking: Insights from a Meta-Analysis Fiabilidad de la monitorización del contenido de agua del suelo para determinar el estado hídrico de la vid. ("Reliability of monitoring soil water content to determine the water status of the vine") -in Spanish José Manuel Mirás Avalos on ResearchGate: José Manuel Mirás Avalos On LinkedIn Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 Our guest today is José Manuel Mirás Avalos. He is tenured scientists at the Misión Biológica de Galicia and the Center for Spanish Research Council. Thanks for being on the podcast. José Manuel Mirás Avalos 0:10 Thank you very much for inviting me. It's a great pleasure for me. Craig Macmillan 0:14 We were interested in talking to you because we saw that you've been working on a pretty interesting type of technology with it with a whole group of folks around the idea of decision support systems, particularly around irrigation, fertilization for grapes, possibly even root stock selection, when I read, first of all, for our audience, what exactly is a decision support system? José Manuel Mirás Avalos 0:34 The idea behind that decision support system is to provide a within one package in this case is a computer platform in which we use different kinds of information coming from real data coming from models that that are implemented within this platform to provide the users the end users with information to make certain practices easier, or more rational. In the vineyard. In this case, we were centered in this particular case in irrigation and fertilization. And there was another it's not exactly a decision support system is more like decisions help decision making for the rootstock which is a independent from the, from the irrigation fertilization system. Craig Macmillan 1:27 How does the grower use this kind of tool so I'm trying to make decisions about irrigating my vineyard and how did the tool play into it? José Manuel Mirás Avalos 1:36 At the moment is just a prototype, the computer program or the DSS for being short? The DSS Decision Support System can give some information very easy to obtain such as the geographical coordinates the plant spacings location about the nearest weather station for instance, and that information and the algorithm which is inside this platform in the user will receive an information okay for this conditions over this growing season, you will have to use that much amount of irrigation to obtain given in this case, we use an indicator of grape vine water status the user can modulate within a wide array of values. So, you can decide okay, I want that, on average, my grapevines in this particular danger go between these and these values of of water potential. And then from this decision support system says okay, in that case, you must follow these instructions that is to get that much irrigation for obtaining full genes. Or you can use less irrigation in order to obtain a given quality parameter in that case was soluble sugars in the grapes. Craig Macmillan 2:59 How's that algorithm developed? Your modeling is a predictive model, basically, you're saying. The vine is going to respond a certain way over time. How is how is that do

Beyond doing good by the environment and your community, your sustainably certified wine grapes differentiate your brand in today's oversaturated wine market. But do you know how much of a value-driver your certification really is? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Marketing Tip, get insight into the significance of sustainably grown grapes in the larger market from Gregg Hibbits, who has nearly 30 years of experience selling wine grapes. Over this course of his career, he has experienced a shift in what his grape-buying clients are looking for. Keep reading for highlights from his interview on Episode #83 of the Sustainable Winegrowing Podcast. Buyers with Different Interests Each client, Hibbits says, has different interests. Many winemakers have deep and long-standing interests in sustainability because they believe in its mission: creating high-quality products through protecting, conserving, and regenerating resources so people of today and the future can prosper. They seek out certified sustainable grapes that align with their values. Other buyers believe that sustainability is the direction the industry is going. They feel a push from the market and the trade to produce wine from sustainably farmed grapes, so it is part of their purchasing criteria when they source fruit. Furthermore, sustainability is a value-driver for investors. Businesses want to report back to their investors that the product they are supporting is both of high-quality and reaches exceptional levels in environmental and social health. But he notes a change in his clients over his career. Higher Demands, Higher Premiums Hibbits tells Sustainable Winegrowing, "There's absolutely no question that people are more demanding on every front now." Buyers are demanding sustainability. Now, the topic comes up early in conversations with buyers – something, Hibbits says, was not the case 15 years ago. But he has been able to fulfill those demands, and has been rewarded in the form of premiums. "Sometimes it's as simple as being able to sell your grapes when nobody else can – that's a premium. And then sometimes when the market is in a different place, the premium is a true premium: I can get $200 - $300 a ton more for my sustainably certified or organic grapes." And this is something we hear from SIP Certified growers time and time again: John Niven, Cadre Wines "Buyers are looking for wines that have responsible farming practices, are aware of environmental issues, and, of course, are of high quality. The SIP Certified program has added value to our wines allowing us to demonstrate our ability to fulfill all of the desired criteria that buyers look for." Austin Hope, Hope Family Wines "More and more, we're being asked about our sustainability efforts in the vineyard and winery. Being SIP Certified is an easy way for us to quantify our practices and tell the consumer and trade about how we run our operation in a way that's better for the land, the wine and the community". Adam LaZarre, Broadside Wine "For us, having our wines SIP Certified is easily the best way to let our entire audience know we are sincere about doing the right thing for the health of our vineyards, customers, and employees... I know for a fact that this is a HUGE selling point for our wines." If your Grapes are SIP Certified… … it's easier now than ever to put the SIP Certified logo on your wine bottles. Thanks to the latest SIP Certified database feature, you can create a wine application in just a few minutes. Say goodbye to the days of documents and information getting lost in months-old email threads, and instead, upload everything straight to your application. Learn how to Apply for SIP Certified Wine today! We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn

While the tradition of wine is still important to how we connect with customers, the way that we communicate has changed. David Avrin, President of The Customer Experience Advantage explains why brands must have an omnichannel approach to their customer communication. Identify which channels are most valuable to your business by defining your core audience. Then find out what they watch, what they read, and where they recreate. Use these insights to harness the technology that your customers use whether its snail mail or TikTok. David reminds us that there is no shame in not being comfortable with technology but there is no excuse to not work with a technology native who does understand the platforms that best reach your audience. Resources: 82: Getting to Know Your Wine Customer 85: It's Time for New Wine Sales Strategies 98: Selling Wine in Non-Traditional Channels 161: Use Storytelling to Sell More Wine David Avrin Website David Avrin Books David Avrin LinkedIn David Avrin YouTube Social Media: Facebook | Instagram Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 Our guest today is David Avrin. He is president of the customer experience advantage. Today we're going to talk about a little bit about the business side, and how that applies sustainability in the wine industry. Thanks for being on the podcast. David Arvin 0:14 Thank you very much for having me. Craig Macmillan 0:16 Now, we've talked about wineries vineyards, but their businesses. In your mind, what are some of the important things that winery and vineyard owners might think about in terms of making their companies sustainable into the future? David Arvin 0:29 Yeah, it's interesting, because I think the industry certainly has been around for a very long time. And when it goes back to Biblical times, and there's there's certain ways that vineyard owners, those who are in the business suppliers, and others, this is how we do business, this is how it's done. But what's interesting is for the rest of us, who are the wine consumers, our lives have changed. And it's actually for everybody, right? How we connect, and share and grow our own businesses, and our changing expectations for access and immediacy, and flexibility, all of that has changed. So I think part of future proofing your business is striking that balance between the traditions, that, that go into making a great vintage wine, and how we interact and how we engage as consumers in the b2b side with distributors and others as well. So many of those mechanisms have changed. So I think what's really important is for people to be very clear on the technologies that are expected, and the ones that facilitate great communication in great relationships. I saw a study the other day, and the gist of it said that, that companies today are expected to deploy technology that allows their customers to do business with them, not from home, from anywhere, at any time, I don't expect that I can get my hair cut at four o'clock in the morning, but I expect that I can make an appointment to do so or cancel that appointment. So I think it's a very unique industry, because the traditions and what is tried and true and effective are so important to maintain, so important to pass along from generation to generation, but how we connect and communicate and deliver those services, those products, all of that has changed. We need to stay on the front end of that. Craig Macmillan 2:09 One of the attractions of wine, I think, in my experience with customers, is this traditional aspect this is this is something mystical about it. And how do we maintain that kind of magical quality to a product, when we need to engage with the customer in more electronic ways or more distant ways, and maybe without as much touch? David Arvin 2:31 I think it's just the business part of it, that it requires that kind of an expeditious, ease of use kind of a methodology are really virtual wine tastings unless you're actually tasting wine in different locations and connecting electronically. Craig Macmillan 2:46 And that's happened. David Arvin 2:47 Yeah, yeah, absolutely. We did it during COVID. We had so many double dates with my wife and some other couples and stuff, and just opportunity just over a glass of wine and some dinner, to just hang out with each other. It's one of things we learned during the pandemic that was po

Every wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago, Wine Intelligence identified six distinct consumer segments in the US market and we wondered "how can we tailor a message of sustainability to align with these differences?" Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In this Throwback Thursday Marketing Tip, we're revisiting the six wine consumer segments and giving you tips on how to most effectively share your sustainable story with each one. 1. Engaged Explorers Who are they: Young, adventurist, frequent wine drinkers who love to try wines from different regions and producers. Talk SIP: Tell them how you improve your soil quality and how the health of your land influences the characteristics of your wine. They'll love learning how nature impacts a high-quality wine. 2. Premium Brand Suburban Who are they: Mid- to older-aged enthusiasts who know a lot about wine. They may not be big spenders, but they can be die-hard loyalists. Talk SIP: Get technical! Talk about how fruit quality is measured (Brix, pH, and TA). They'll love the insight and attention to detail. 3. Contended Treaters Who are they: Mid- to older-aged drinkers who don't drink often, but when they do, they are willing to spend more. They are knowledgeable and involved, and look for an engaging story to relay to their social circles. Talk SIP: Give them fun sustainable tidbits to share with their friends, like a specific sustainable practice from your sustainable story worksheet. Worksheet for Print | Worksheet for Electronic Filling 4. Social Newbies Who are they: Young, new to wine, and rely heavily upon recommendations and valued information. Talk SIP: Stick to the 3 P's of sustainability: People, Planet, Prosperity. They'll love this 360° approach and be able to pass it along with confidence. 5. Senior Bargain Hunters Who are they: The largest segment of wine drinkers in USA. They have strong wine knowledge and tend to select from a narrow range of styles and brands to meet their expectations on value. Talk SIP: Talk value-driven sustainable initiatives like monitoring utility usage and recycling programs. 6. Kitchen Casuals Who are they: Very infrequent wine drinkers who stay close to what they know. Talk SIP: Stick to the basics of what sustainability is and how drinking sustainable wine is a win for the people and the planet. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Marketing Tips eNewsletter ReSIProcal February Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Intelligent or sensor-controlled sprayers have the potential to improve pesticides application efficiency, reduce labor, and lessen waste. Brent Warneke, Senior Faculty Research Assistant in the Department of Horticulture at Oregon State University is testing LiDAR sensors that can sense a plant and adjust the amount of spray based on the coverage area needed. Brent also addresses the best time to use biologicals based on disease pressure, the benefits of drones in farming, and simple ways to improve spray efficiency with an air blast sprayer. Resources: REGISTER: April 12, 2024 | Tailgate | Fungicide Spraying: Reduce Your Carbon Footprint & Financial Burden 2: The Goldilocks Principle & Powdery Mildew Management 79: Grapevine Fungal Diseases 117: Grapevine Mildew Control with UV Light Airblast 101 Brent Warneke Google Scholar Brent Warneke LinkedIn How to Do Regular Maintenance on Air Blast Sprayers to Ensure Proper Care for Specialty Crops Oregon State Fruit and Ornamental Disease Management Testing Program Oregon State University Nackley Lab Pesticide Redistribution and Its Implications on Pesticide Efficacy Sensor Sprayers for Specialty Crop Production Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 Our guest today is Brent Warneke. He is senior faculty research assistant in the Department of Horticulture at Oregon State University. And today we're going to talk about some really cool stuff and agricultural technology. Thanks for being on the podcast, Brent. Brent Warneke 0:11 Hey, thanks for having me. Craig Macmillan 0:12 I saw you speak at the 2023 Sustainable Ag Expo in San Luis Obispo. And I was very inspired by your talk, I thought things that you were doing were really interesting. And I thought your message is really, really great, what kinds of things you've been working on. Brent Warneke 0:25 I've been in this position at Oregon State University for the last five years. And we really started with investigating this sprayer, which we'll get into called the intelligent sprayer, and how it has potential to increase efficiency in terms of pesticide applications, from everything from labor to spray volume to pesticide quantity, and waste. And that's something that we've covered and in a lot of different ways that we'll go into here. Craig Macmillan 0:55 And so, you know, obviously, this is a viticulture oriented show, but you've done this in other crops as well. Brent Warneke 1:01 Yes. So I work with specialty crops in general, the kind of main categories that I focus on are wine, grapes, blueberries and nursery crops. Craig Macmillan 1:11 Cool. What is an intelligent sprayer? Let's start there. What is it? What's it composed of? How does it work? What are the benefits? Brent Warneke 1:19 Yeah, so the intelligent sprayer is one of a group of sprayers that I termed sensor controlled sprayers. These are sprayers that have sensors mounted on the sprayer, and they're able to sense objects in our in our case plants, and adjust the amount of spray they're applying based on those, what they're seeing. And the intelligent sprayer is is a kind of more advanced sprayer that uses a LIDAR sensor, which is a laser sensor, that's able to scan the plant canopy with millimeter resolution, and adjust is it spray very finely based on the canopy density that it detects. Craig Macmillan 1:59 Tell me more about the sensing aspect of it. So LiDAR, if I remember correctly, it's the same concept as radar. Only light is the key, the laser, the laser goes out and bounces back. Is that right? Brent Warneke 2:12 Yep, so a lot of these sensors use what's called time of flight. So they'll emit a beam of light. So in the case of a LiDAR sensor, it's a laser beam. And then it detects the amount of time it takes for that beam to hit off of the object and come back to the sensor. And what's cool about this LiDAR sensor is it scans a 270 degree field of view, it's able to scan basically almost through, you know, fully around the sensor itself. And out up to about 100 feet is the maximum that it can see. But you're able to set the various widths and areas that you want the sensor to focus on, for doing your precision spraying. Craig Macmillan 2:55 Is that 270 degrees? Is that vertical or horizontal? I mean, is it scanning up to capture canopy? Or is it going side to side to make a map, how's it work? Brent Warneke 3:02 i

You may be wondering, what do emotions have to do with simple, everyday decisions? It turns out, quite a lot! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. A 2023 Wine Glass Marketing (WGM) blog post points to Harvard Business School professor Gerard Zaltman's findings that 95% of our purchase decisions comes from our subconscious, emotional brain. Leveraging common psychological triggers in your marketing can help drive more sales! In this Marketing Tip, we'll help you identify how your brand elicits positive emotions, and what you can do with that information. Positive Emotional Triggers in Marketing Think about some of the things that give you positive emotions: Recognition: either for something you did, or for just being you! Achievement: completing a task, winning a game or raffle, etc. Engagement: in an activity or setting, whether solo or social. From a marketing perspective, these can be achieved by: Personal communications with wine club members and regular visitors. Recommending products based on previous likes. Rewards programs, punch cards, discounts for special occasions, etc. Fostering an environment that aligns with your customer base: Soft background music versus upbeat dance tunes. Dim, romantic lighting for intimate conversations versus areas to play. Can you think of more ways to elicit positive emotions from your members and visitors? A Personalized Approach Since every wine club is unique, how you use these tips must be tailored to your specific brand. Start by gathering data: How do people engage with your brand? Check out the click rates of your club emails. Which links get the most attention? Look at your tasting room traffic. Who is there, and what do they tend to do? What kind of social media posts get the most engagement? The ones that showcase the views, animals, events, or staff at your property? Then, ask yourself if you can infer their possible motivations. Are your guests looking for: An opportunity to score a deal on their favorite wine. The sense of connection that comes from being engaged with your brand. A social event or place to interact with others. Information about your products and/or processes. Take everything you've gathered from this exercise and think of ways to shift your current marketing efforts to include more of what gives your customer-base positive emotions. Tell Your Sustainable Story We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Marketing Tips eNewsletter ReSIProcal February Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Erratic weather like deluge rain, longer falls, and patches of drought disrupt vinifera's adaptation to long-sustained winters. Jason Londo, Associate Professor of Horticulture in the School of Integrative Plant Sciences at Cornell AgriTech explains how big weather changes in the Pacific North East can cause vines to wake up earlier posing a risk to freeze or frost damage. By researching acclimation and deacclimation, Jason is working to breed and select varieties for enhanced cold resistance, drought resistance, pest resistance, plus good fruit quality. In the future, to reduce inputs in vineyards and increase economic sustainability we need to put the right grape in the right climate. Resources: 135: Cold Hardiness of Grapevines Cold Hardiness prediction model and monitoring website for the Eastern US Foliar Applied Abscisic Acid Increases 'Chardonnay' Grapevine Bud Freezing Tolerance during Autumn Cold Acclimation Jason Londo Jason Londo's Recent Publications Vitis Underground: NSF-PGRP project looking at rootstock-scion interaction across multiple environments. Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 Our guest today is Jason Londo. He is Associate Professor of horticulture in the School of integrative Plant Sciences at Cornell agritech. We're gonna talk about some pretty cool stuff today. Thanks for coming on the show. Jason, Jason Londo 0:11 Thank you for having me. Craig Macmillan 0:12 Your work tends to center around identifying things like climate induced disorders, developing medication methods, improving resiliency and sustainability of crops like apples and grapes. How did you become interested in that that's a pretty interesting area. Unknown Speaker 0:26 Originally, I was mostly interested in how plants adapt to stress just in general plants, because they're stuck to the ground that the seed lands on they are forced with so many complicated life's challenges, that it's really amazing what a plant can do in the face of stress. And so my curiosity has always been trying to figure out those strategies. But climate induced part of it is sort of reality striking into my passion, right? We know the climate is shifting, and it is shifting those stresses in a way that our plants can't necessarily respond in the same way that they used to, particularly because of the rate of climate change. So that's how I got interested in this topic, just trying to figure out how plants work when they're stressed out. Craig Macmillan 1:13 And you're interested in plants in general. And then now you're focusing on specific crops, right? Jason Londo 1:18 Yes, indeed, I started out originally working on endangered mints. If you can imagine that. Then I worked on rice. Then I worked on canola and I landed and fruit crops. And so yeah, lots of lots of diversity in those systems. All those plants have different stresses. Craig Macmillan 1:35 They're all different families. I mean, he really jumped around. Jason Londo 1:37 Oh, yeah. One of the coolest things about working in plant stress is plants across different clades evolved different ways of handling maybe the same stress. And you can learn a lot about sort of the limitations of stress response and the advantages and opportunities when you work across a lot of different systems. And so it makes for a tricky CV, because my publications kind of snake all over the place. But from trying to figure out the next strategy or figure out the next experiment, I feel like it's a real positive to have that background. Craig Macmillan 2:13 I want to go back for a second because I think this is an important topic. And you mentioned clade. What is a clade? And how does that apply to looking at plant stress? Jason Londo 2:24 And its most basic a clade is a group of plants that belong to the same sort of evolutionary history, and without getting into the real jargony. And the fights between what makes a species and what doesn't make a species. The basic concept is an evolutionary group. And so when I talk about plant stress strategies and differences between clades if we think about rice, it's a monocot. And so it has a completely different evolutionary lineage from most of our dicot fruit crops. Canola is a dicot it's a mustard. Both rice and canola are typically annualized, maybe sometimes there's a perennial version, when we talk about fruit crops, we're talking

People today are paying closer attention to the values of the brands they support. Research conducted by Harris Poll revealed that 82% of shoppers prefer a consumer brand's values to align with their own, and they'll vote with their wallet if they don't feel a match. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. In addition to consumers voting with their dollars, Harris Poll found that 75% of shoppers surveyed have even parted ways with a brand over a conflict in values! Sustainable winegrowers and winemakers can easily connect with conscious consumers over these 7 values." 1. Social Responsibility Practicing social responsibility helps foster healthy relationships at work and in the community: Treat employees and the community with care and respect. Get involved in charity work, volunteering, & donations. Are aware of the impacts of the business (social and environmental!). 2. Water Management Did you know that less than 1% of our planet's water is accessible freshwater we can use to fulfill our daily needs? Sustainable wine brands do! That's why they: Use native plants for landscaping and cover crops. Conduct plant and soil tests to determine irrigation needs. Collect and reuse wastewater. 3. Safe Pest Management Both commercial and hobbyist farmers deal with pesky pests that damage crops, steal resources, and spread diseases. Sustainable winegrowers use an informed and tailored approach to tackling their farm's unique and dynamic pest complex: Introduce beneficial insects to challenge insect pests. Attract birds of prey to hunt vertebrate pests. Manage canopy and fruit density to reduce mildew pressure. All of these practices are part of an Integrated Pest Management (IPM) system. 4. Energy Efficiency Making wine is an energy-intensive process. Whether from fuel, battery, or electricity, energy is used at every step of the process that turn grapes to wine. With so many uses of energy, there are many ways to improve efficiency: Reduce tractor passes with vineyard equipment that covers multiple rows. Reduce energy use by properly insulating tanks and buildings. Reduce dependence on fossil-fuel—based electricity with alternative sources like wind and solar. 5. Habitat Sustainable winegrowers cultivate a biologically-diverse ecosystem that sets the vineyard up to thrive without excessive use of inputs like water and fertilizers: Create and adhering to conservation plans. Maintain wildlife corridors to give wildlife safe passage. Preserve open, uncropped areas so native plant and wildlife species have a home. 6. Business Sound and responsible business practices help set a business up for long-term success: Annual and multi-year budgets. Accurate record keeping. Offer benefits packages and competitive pay. 7. Always Evolving In order to stay successful and relevant, sustainable businesses constantly look for opportunities to learn more and evolve: Attend and host educational events. Subscribe to local and industry news. Provide education and upward movement opportunities for employees. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Marketing Tips eNewsletter ReSIProcal February Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Adding biochar as a soil amendment creates an ideal habitat for beneficial microorganisms. Sitos Group CEO and Co-founder Mayo Ryan and PR, Marketing, and Communications Manager Jessica Bronner explain how biochar amendments improve disease resistance, plant health, pest resistance, water retention, and drought mitigation. The team explains three different ways to make biochar and why they have chosen to use the slow pyrolysis method to ultimately produce biochar for different soil types. Resources: REGISTER: February 16, 2024 Biochar in the Vineyard 56: Conservation Burning and Biochar 106: What? Bury Charcoal in the Vineyard? 167: Use Biochar to Combat Climate Change Burn: Igniting a New Carbon Drawdown Economy to End the Climate Crisis Carbon Removal FAQ Monterey Pacific Inc. New Science Says Biochar is Very Permanent Regeneration Regeneration: Ending the Climate Crisis in One Generation Sitos Group Sitos Group Biochar Page Sitos Group Blog Sitos Group Social Channels: LinkedIn | Instagram | Facebook | YouTube United States Biochar Initiative Why 'regenerative viticulture' is gaining ground among major wine producers Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 Our guest today are Mayo Ryan. He is CEO and co founder of the Sitos Group and also his colleague, Jessica Bronner, who is the PR marketing communications manager for the Sitos roup as well. Thank you both for being here. Mayo Ryan 0:12 You're welcome, Craig. Hey, happy to be here. Jessica Bronner 0:14 It's a pleasure. Craig Macmillan 0:16 So what is the Sitos Group? What do you folks do? How did it start? I know the answers to these questions, but like why are we here? Today we're going to talk about biochar. But where are you focusing? What do you do? Mayo Ryan 0:29 Well, you know, when we when we figure it out, I think we'll let you know but anyway, where we are today is Sitos Group is a California based biochar manufacture and carbon removal company and we got started two years ago. It was a really great collaboration between myself and our co founder Steve McIntyre. Steve is the owner, founder and owner of Monterey Pacific, which is a very large vineyard management company, based in solid California about an hour south of Salinas and Monterey Pacific farms about 18,000 acres of wine grapes in the Monterey County and San Luis Obispo areas. Steve's a winemaker and has his own winery. And he started using biochar with his in house soil scientist Dr. Doug Beck. almost 10 years ago, Doug has spent a lifetime in Far East Asia perfecting and understand the use of biochar and brought it to Monterey Pacific. They've perfected that use. And so, Stephen Monterey Pacific along with Doug had the use of biochar and winegrapes down I started my journey into biochar in late 2017. Designing and building an almond processing company in Northern California, in that process wanted to do something different to the almond shell market is is really valueless. It's a valueless byproduct almond hole is used in cattle feed in that year, the price dropped by 75%. So we were looking for an alternative income source in the form of almond shell and the next year and 2018, Kathleen Draper and Albert Bates wrote this seminal book called Burn and oddly enough, coincidentally, Steve and I read the book The same year, and it's what got us into biochar was the big sort of lightbulb moment. And then in 2018, I think October it was the inner governmental Panel on Climate Change wrote its report about negative emissions technologies. And in my head, I put those two together and have really drank the biochar Kool Aid and never going back. This is a lifelong venture now. We got together a few years ago, a fellow graduate of the California ag leadership program, we're both graduates of that program got us together, Steve's headwinds where he knew everything there was to know about using biochar in agricultural setting. And I had the, you know, production technology side of it pretty well wrapped up his headwinds were my tail winds and vice versa, we got together and as I said earlier, it's a marriage made in heaven. We've had a really wonderful partnership over the last almost couple of years, we have a pilot plant up and running at Regen Monterey, which is Monterey County's Waste Management District, with this incredible staff there. And our partner in that project i

There are a lot of buzzwords today surrounding eco-friendly production: Regenerative Sustainable Climate smart Carbon footprint Social equity Did you know that the sustainable winegrowing community touches all of these points? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. 1. Regenerative. From the block to the bottle, making wine is a science. Growers and vintners alike must understand and work with nature to make a quality product, and sustain their business for years to come. That's why sustainable winegrowers use practices that protect and regenerate natural resources: Enhance soil health and biodiversity by planting cover crops and using compost and biochar. Support native wildlife species by preserving a portion of the property as non-cropped land. Reduce pesticide use by attracting birds of prey and beneficial insects. 2. Climate Smart. From the fuel and batteries that run vineyard equipment, to the electric pumps and motors at work in the winery, to the electricity that power the buildings, it takes energy to make a bottle of wine! Reducing reliance on nonrenewable energy helps to combat climate change. Sustainable winegrowers and winemakers do this by: Using equipment that covers multiple rows to reduce tractor passes. Improving insulation of buildings and winery tanks to regulate temperature and reduce energy demand. Utilizing natural light, energy-efficient bulbs, and motion-detecting lighting in buildings to reduce electricity demand. 3. Social Equity. Sustainable wine businesses know that people are our most valuable resource. It's common practice for them to: Provide competitive pay and medical insurance. Have a communication plan to reach neighbors and the community at large. Give back to their communities through charitable donations, volunteer work, and hosting educational events. We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program. This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing your Sustainable Story today! Until next time, this is Sustainable Winegrowing with the Vineyard Team. Resources: *** Tell Your Sustainable Story Online Course *** Marketing Tips eNewsletter ReSIProcal February Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Whitney Brownie | Get YOUR Sustainable Story Featured Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Ecosystem Science combines biology, chemistry, and physics to model and predict responses like wine grape yield forecasting, water management, and disease vector mapping. Joshua Fisher, Associate Professor of Environmental Science & Policy at Schmid College of Science and Technology, Chapman University and science lead at Hydrosat explains how high-resolution data from space helps farmers plan for climate change. His research uses satellites to help growers understand how change their practices to succeed in their current location and predict future winegrowing regions around the world. Resources: 199: NASA Satellites Detect Grapevine Diseases from Space 191: CropManage: Improving the Precision of Water and Fertilizer Inputs Hydrosat Joshua Fisher Joshua Fisher on LinkedIn Joshua Fisher on Twitter Martha Anderson, Research Physical Scientist, USDA-ARS NASA Acres - applying satellite data solutions to the most pressing challenges facing U.S. agriculture NASA Earth Observatory NASA JPL (Jet Propulsion Laboratory) Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript Craig Macmillan 0:00 And our guest today is Dr. Joshua Fisher. He is Associate Professor of Environmental Science and Policy at Chapman University, and also science lead with Hydrosat. And today, we're gonna be talking about ecosystem research that he's been doing in some modeling ideas. Thanks for being here, Joshua. Joshua Fisher 0:16 Thanks for having me. Craig Macmillan 0:17 Your area is broadly defined, I understand as Ecosystem Science, that'd be an accurate description of your professional life. Joshua Fisher 0:25 Sure, yep. Craig Macmillan 0:26 Before we get started, what exactly is Ecosystem Science? Joshua Fisher 0:29 it's kind of a combination of many sciences. And it's a combination of biology, we got to understand plants, animals, in, you know, down to bacteria and fungi. It's a combination of chemistry, you know, we need to understand how different nutrients and water and carbon interact and transform and it's combination of physics in terms of how energy flows through the system and in heat, and how to model and predict responses of the biology and the chemistry through the physics. So I kind of got into Ecosystem Science or environmental science more broadly, because I was indecisive as a student and couldn't pick a science, like all the sciences, and Craig Macmillan 1:10 I feel your pain. Joshua Fisher 1:11 And I didn't want to just pick one. So I was looking around for a major that combine the sciences and environmental science was a good one and got me a chance to get outdoors. Craig Macmillan 1:20 That's an interesting way to get into what are the applied aspects of this area? Like what are the things things are that you're interested in, in terms of like the applications, but what do you do, and then we'll talk about what you do. Joshua Fisher 1:32 The applications are really interesting. And it's kind of a career trajectory to, I think, as a student, and as an early career scientist, it was really about doing science, with the applications kind of out there more broadly, for context, but not actually doing anything about anything other than coming up with the best science possible, coming up with the best models, launching satellites, developing new datasets and understanding the way the world works. But actually feeding back to society was something that I've really ramped up throughout my career. And I've seen that among my peers as well, you know, especially in terms of the science trajectory and science reward system, science rewards you for publications for getting grants, and for doing a bit of ivory tower research, it doesn't really reward you, promote you and sustain you for doing applied sciences. And that tends to be a luxury that one gets one when gets into mid career, which is where I'm at now. And it's a great aspect. It's a great privilege to be able to feed back to society, to help farmers, water managers, policy makers, communities, people of color, indigenous tribes, and so on. It's a different type of award. Now it's, it's a reward, that's a personal reward. Something that I feel, you know, really happy about satisfied when I go to sleep at night. And I, you know, have to do my part to change the system for the early career scientist of today, to be rewarded for those applications as well. But in terms of my Applied Scien