
Strictly Business
588 episodes — Page 8 of 12

Ep 245Startup Story: Range Media Partners Builds a New Model Talent Management Firm
Peter Micelli and Jack Whigham of Range Media Partners outline their vision for the startup representation firm that aims to reinvent talent management for the Web3 era — with backing from billionaire Wall Street wiz Steven A. Cohen.See omnystudio.com/listener for privacy information.

Ep 244Hollywood Talent Agency APA Takes a Big Swing at 60
Jim Gosnell and Jim Osborne, CEO and president of APA, discuss the dramatic changes that have swept across the content business and Hollywood’s creative community. The pair discuss their bid to become the strongest mid-sized player after the Big Three agencies (CAA, WME and UTA) as APA heads into its 60th anniversary year in 2023. The “Jims,” as they’re known, also get candid about the marketplace for talent and their experience dealing with Justice Department lawyers probing the merger of CAA and ICM Partners. See omnystudio.com/listener for privacy information.

Ep 243‘Stranger Things’ Happened: Sony Music Publishing’s Amy Coles on Resurrecting the Kate Bush Classic; It’s ‘About Damn Time’ Lizzo Producer Ricky Reed Got His Due as an Entrepreneur
How did Kate Bush’s “Running Up That Hill” become one of the most-consumed songs of 2022, 37 years after its original release? “Stranger Things” happened, Sony Music Publishing’s VP of Creative Amy Coles explains of the long road to clearing the song’s use on the Netflix hit. Also: In the studio with Grammy-winning producer and entrepreneur Ricky Reed, who breaks down his work on Lizzo’s hit “About Damn Time.”See omnystudio.com/listener for privacy information.

Ep 242“It’s All Upside”: A Hollywood Veteran Mines for Gold at Wattpad Webtoon Studios
David Madden, global head of entertainment for Wattpad Webtoon Studios, discusses his mandate to develop TV and film projects based on new forms of storytelling that are wildly popular in Asia and gaining steam around the world. The seasoned Hollywood executive details the blend of data, math and talent scouting for new author voices that yields prospects for broader development. Contrasting his many years at top networks, studios and most recently with Greg Berlanti Prods., “I feel like I’m working for a 21st century company,” Madden says. See omnystudio.com/listener for privacy information.

Ep 241There's Life After ‘Dead’ for Skybound Entertainment
The TV megahit "The Walking Dead" will end its historic run on AMC this week, but that conclusion doesn't mark the end of the franchise. There's a slew of current and forthcoming extensions of the zombie-happy brand, says Skybound Entertainment CEO David Alpert, and a lot more other IP in the works at this innovative company.See omnystudio.com/listener for privacy information.

Ep 240Riot Games Tackles TV Production Its Own Way
To make its animated Netflix series "Arcane," Riot Games didn't follow the typical Hollywood rules. Marc Merrill, co-founder and president of games, and Shauna Spenley, head of entertainment, discuss how they are trying to take a company known for gaming sensations like "League of Legends" into brand-new territory. See omnystudio.com/listener for privacy information.

Ep 239Wondery CEO Jen Sargent Explains Amazon Prime's Podcast Push
It's another double-dose episode on the podcast this week about...podcasts. First, Jen Sargent gives us an inside look at how Amazon Prime is expanding its audio offerings. Second: Audacy chief digital officer J.D. Crowley offers his vision for the company's strategy in which podcasts play a big part. See omnystudio.com/listener for privacy information.

Ep 238Hollywood's "Picks and Shovels": Why Hudson Pacific is Investing Big in Studio Space and Production Services
Jeff Stotland, executive VP of global studios for Hudson Pacific, explains why the real estate investment trust has been buying up studio lots in Los Angeles and other production hubs around the world. Stotland explains the ins and outs of managing soundstages and related services amid the exponential growth of TV and film production.See omnystudio.com/listener for privacy information.

Ep 237Now That You've Bought a Multi-Million Dollar Music Catalog, What Are You Going to Do With It? Primary Wave's Larry Mestel Explains
Bob Dylan, Bruce Springsteen and many others have sold song catalogs for hundreds of millions of dollars. Primary Wave founder Larry Mestel — whose company handles the catalogs of Whitney Houston, Bob Marley, James Brown, Stevie Nicks and dozens more, and just got a $2 billion investment — talks about how to maximize the value of those catalogs.See omnystudio.com/listener for privacy information.

Ep 236Rick Caruso’s Power Point for Hollywood: ‘The Future of L.A. is Tied to the Future of the Entertainment Industry’
The Los Angeles mayoral candidate discusses his policy agenda for the creative community, keeping production jobs in Hollywood’s backyard, making the city more hospitable to freelance workers and smoothing red tape for business activity. The L.A. native and prominent commercial real estate developer vows to address the city's growing ranks of unhoused residents through better coordination of existing resources and “tough” and “humane” decisions. See omnystudio.com/listener for privacy information.

Ep 235Former WWE Insider Sees Life After Vince McMahon
From Vince McMahon to Dwayne "The Rock" Johnson, TV executive Brian Gewirtz has worked with more than a few wrestling legends, an experience he recounts in his new book, "There's Just One Problem: True Tales from the Former One-Time 7th Most Powerful Person in WWE." He also has a new Vice TV doc out this week, "Tales From the Territories."See omnystudio.com/listener for privacy information.

Ep 234Women in Charge: CNBC’s Julia Boorstin on How Female Leadership Changes Companies, Moves Markets and Drives Profit-Focused Innovation
Julia Boorstin, CNBC’s senior media and technology correspondent, discusses her upcoming book, “When Women Lead: What They Achieve, Why They Succeed and How We Can Learn From Them.” Boorstin explains her interest in studying how female leaders differ from their male counterparts, and how those differences translate into bottom-line performance. She also calls out the venture capital sector for the woefully insufficient amount of investment dollars that flow into female-led and female-founded business startups.See omnystudio.com/listener for privacy information.

Ep 233Down On the Movie Business? Don't Be, Says Jason Blum
A special doubleheader edition of the podcast begins with Kareem Daniel, chairman of Disney Media & Entertainment Distribution, and concludes with Jason Blum and Abhijay Prakash, the top execs at Blumhouse (Q&A starts at 28:36). Both interviews were conducted at Variety's Entertainment & Technology Summit on Sept. 15, 2022. See omnystudio.com/listener for privacy information.

Ep 232Richard Gottehrer Talks Producing Blondie and the Go-Gos, Writing '60s Hits and 25 Years of the Orchard
Producer, songwriter and label executive Richard Gottehrer talks about working with Blondie and the Go-Gos, co-founding Sire Records and the Orchard, and writing songs like 'I Want Candy' and 'My Boyfriend's Back.'See omnystudio.com/listener for privacy information.

Ep 231Hearst Television Goes Deep on Hyper Local Streaming Content
Andrew Fitzgerald, senior vice president of streaming video services for Hearst Television, details the broadcast TV station group’s growing investment in hyper-local streaming content for its Very Local platform. The ad-supported free service is a hub for time-delayed access to local newscasts ON Hearst's major markets including Boston, Pittsburgh, New Orleans, Milwaukee and Omaha, Neb. Very Local is an effort to reach the expanding number of broadband-only homes who have lost access to local broadcast stations as well as to deepen engagement with dedicated viewers of the mothership stations in each market. See omnystudio.com/listener for privacy information.

Ep 230Lakers Owner Jeanie Buss is Making Moves Off the Court
She may be best known in the NBA, but Jeanie Buss is making a name for herself in Hollywood, with a Hulu documentary out now about her legendary franchise, a potential comedy in the works based on her life and the relaunching of her venture WOW: Women of Wrestling.See omnystudio.com/listener for privacy information.

Ep 229Voices of KCON: How K-pop Fans are Fueling the Business of Fandom
K-pop can’t be denied. That was abundantly clear in downtown Los Angeles in August as thousands of die-hard fans gathered for KCON 2022, a celebration of K-pop and other aspects of South Korean pop culture. On the-ground-conversations with KCON attendees offer insights into how this niche fandom has grown around the world. The conversations also demonstrate how the fundamentals of K-pop and the emphasis on direct fan interaction reflect larger trends in media and entertainment. See omnystudio.com/listener for privacy information.

Ep 228K-Drama-Rama: How the Global Streaming Boom Ignited Demand for Content From Asia
Sam Wu, CEO of the Rakuten Viki streaming service, discusses the surging demand for Korean dramas and other content from Asia. He details the company’s growth as the streaming arm of the Japanese retail giant, and he muses on the reasons for the burst of interest in South Korean pop culture in recent years. “It’s easy to fall in love with K-dramas,” Wu says.See omnystudio.com/listener for privacy information.

Ep 227Sports Brand Overtime Revises Its Playbook with New Funding
Flush with a Series D round amounting to $100 million, Overtime CEO Dan Porter talks the Xs and Os of growing his innovative basketball and football leagues featuring teenage athletes. He looks ahead to attracting media-rights deals and invading other sports but the investment will fuel growth of existing properties.See omnystudio.com/listener for privacy information.

Ep 226What Putting on 10,000 Concerts Has Taught Peter Shapiro About Life and the Live Music Business
Peter Shapiro, veteran concert promoter, venue owner and author of the new book “The Music Never Stops: What Putting on 10,000 Shows Has Taught Me About Life, Liberty and the Pursuit of Magic,” talks about his lifelong love of the Grateful Dead, how he set out to succeed as an entrepreneur and his thoughts on the controversial dynamic pricing model for concert tickets.See omnystudio.com/listener for privacy information.

Ep 225ESPN Chief Jimmy Pitaro on the Future of Sports Television
The leader of the Worldwide Leader weighs in on the state of the sports giant that has been the tip of the spear for the transformation of media in the streaming era. Speaking at Variety’s Sports and Entertainment breakfast July 21, Pitaro gamely engages in rapid-fire questions about ESPN’s long-term runway as a linear channel, the upcoming NBA TV rights talks, the influence of social media and how Peyton and Eli Manning’s alternate “Monday Night Football” telecast opened the door to innovation in live event coverage.See omnystudio.com/listener for privacy information.

Ep 224Cobwebs, Walkers and Lace: AMC Networks Has Franchise Fever with Anne Rice and ‘The Walking Dead’
Dan McDermott, president of entertainment for AMC Networks and AMC Studios, details the world-building process that began after the company struck a wide-ranging deal with the estate of famed novelist Anne Rice. McDermott, a veteran executive and producer, explains the new TV math of developing programs and characters designed to support interlocking characters across multiple platforms that to play out over a decade or more. McDermott discusses the pros and cons of aiming so high and why it’s such a departure from pilot season of old. See omnystudio.com/listener for privacy information.

Ep 223‘Everywhere All at Once’: How to Launch an Original Kids TV Franchise
Cyma Zarghami, founder and CEO of MiMo Studios, discusses the changing state of children’s media and burgeoning efforts to create a kid-friendly metaverse. The former leader of Nickelodeon details the launch of her New York-based independent production banner and how she is approaching development and production for a new generation of media. See omnystudio.com/listener for privacy information.

Ep 222At CMT, A Voice for Change in a Genre That Stubbornly Resists Equal Representation
In country music, the more issues like parity for female artists and people of color get talked about, the more they stay the same, it often seems. But for the better part of a decade, Leslie Fram, CMT’s senior VP of music & talent, has been pretty much the first name you hear when you hear about execs who are making a difference. That’s been within the network, with the Next Women of Country initiative and an Equal Play pledge to program at least 50% female artists, and outside it, with some extracurricular diversity programs she’s co-founded. Fram joins us to talk about those issues and also discuss subjects like “The CMT Awards” moving upstairs to CBS, and Pluto TV and Paramount Plus allowing for more of the music programming that doesn’t always have a big place on CMT itself.See omnystudio.com/listener for privacy information.

Ep 221Voices of Vidcon: How the Next Generation of Super Fans are Reinventing Entertainment Experiences
Recorded on the ground at Vidcon 2022, this episode takes a deep dive into the minds of teenagers and twenty-somethings who attended the annual fan gathering in Anaheim, Calif. You'll hear first-hand from the next generation of consumers about why they're drawn to watch TikTok but rarely turn on a TV set. These are the rabid fans of social media creators who are the tip of the spear, forging a new form of entertainment that is largely produced outside of mainstream Hollywood.See omnystudio.com/listener for privacy information.

Ep 220'Peaky Blinders' Is Over. But It's Really Just Begun
The hit series "Peaky Blinders" is wrapping up its celebrated run having just premiered its sixth and final season on Netflix in the U.S. But as executive producer Caryn Mandabach explains, "Peaky" is poised to live on in many other forms besides a TV show including a virtual-reality experience, a ballet performance and an alcoholic beverage, just to name a few.See omnystudio.com/listener for privacy information.

Ep 219The Ins and Outs of Music Catalog Sales: Experts Explain the Copyright Acquisition Boom at the 2022 Milken Institute Global Conference
The songs of Bob Dylan, Bruce Springsteen and Paul Simon sold for astronomical sums In 2021, when investors spent $5.3 billion on acquisitions of recorded music catalogs, publishing and other royalties -- up 180% from 2020. Will these deals pay off? During a panel discussion at the 2022 Milken Institute Global Conference, music industry professionals Marc Cimino (UMPG), Sherrese Clarke Soares (HarbourView Equity Partners), Harvey Mason jr. (Recording Academy) and Scott Pascucci (Concord) explained what’s driving Wall street’s interest in songs as assets. The talk, titled “Drop the Mic: The Business of Music,” was moderated by Variety executive editor Shirley Halperin.See omnystudio.com/listener for privacy information.

Ep 218What the Bear Market Means for the Media Sector
While there's little debate that the global economy is facing a serious downturn, what's less clear is how that could impact the media and entertainment business. S&P Global Ratings senior director Naveen Sarma discusses myriad consequences that could impact movie theaters, advertising, cord-cutting, dealmaking and so much more. See omnystudio.com/listener for privacy information.

Ep 217Amazon’s Inclusion Playbook: One Year Later, What Has Changed?
Latasha Gillespie, Head of Global Diversity, Equity and Inclusion for Amazon’s Prime Video, Amazon Studios and IMDB, discusses the progress made in the year since the company established its Inclusion Policy Playbook. The corporate behemoth made a statement with expansive DE&I guidelines for producers and partners who work for the studio or Prime Video. Gillespie explains the importance of making it an open-source document free to all via online, and the importance of ensuring that creative teams have enough "lived experience" credentials for the stories they opt to tell. "We all measure ourselves by our intentions, but others may measure us by our impact," Gillespie says. See omnystudio.com/listener for privacy information.

Ep 216Funny Or Die 3.0: New Owner Henry Muñoz III on Harnessing Humor’s Power to Connect, Inspire and Motivate
The entrepreneur and activist who last year acquired the digital comedy venture founded by Will Ferrell and Adam McKay in 2007 details his vision for growing Funny Or Die and its content production arm by emphasizing young talent and diverse voices. Muñoz goes deep on his journey as a gay Latinx man from Texas to becoming a respected architect, civic leader and health care executive. “I’m a person who has undertaken change in many industries,” Muñoz says.See omnystudio.com/listener for privacy information.

Ep 215'Downton Abbey' Masterminds See Long Future for Franchise Beyond New Sequel
Julian Fellowes, the Emmy-winning writer of the period-drama megahit, and Gareth Neame, executive chairman of Carnival Films, discuss their collaboration on six seasons and two films, including hopes that the "New Era" sequel will help bring adults back to movie theaters. See omnystudio.com/listener for privacy information.

Ep 214From ‘La Bamba’ to Bad Bunny: How Latin Music Conquered America, With CAA’s Bruno Del Granado
Latin music tips the spear of media consumption for Spanish-speaking Americans, asserts Bruno Del Granado, the head of Latin music touring at CAA. A former executive at MTV and manager of Ricky Martin, the Miami-based industry veteran traces the genre’s arrival on U.S. shores — from ‘La Bamba’ to Selena, “Despacito” and Bad Bunny — as it stands poised to surpass $1 billion in recorded music revenue in 2022.See omnystudio.com/listener for privacy information.

Ep 213Pachinko' Producer on the Future of Series for Global Audiences
When Michael Ellenberg left HBO to start his own production company, In Media Res, five years ago, the streaming wars had barely reached full steam. But he's learned plenty since then about what it takes to launch series like "Pachinko" and "The Morning Show" for consumers far beyond the U.S. See omnystudio.com/listener for privacy information.

When Worlds Collide: A Dealmaker’s View of the Emerging Metaverse Economy
Carlos Jimenez, managing director of Moelis & Co., explains his view that the entertainment economy is in the midst of a massive transformation into a “metaverse” where entertainment, media, gaming, sports and other activities merge. “All of these worlds are colliding – it’s the future,” Jimenez says. He also weighs in on the content spending boom and where investors see opportunity amid the turmoil in media. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Billie Eilish's Longtime Agent Tom Windish on Booking Coachella, Touring Post-COVID and Working at Wasserman
Ahead of the thrice-rescheduled Coachella music festival, Billie Eilish’s longtime agent Tom Windish talks about his star client’s growth as a live artist, COVID’s disruption of touring and joining Wasserman Music as head of business development and A&R. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Mid-Budget Films Are Dead? The Producer of 'Scream,' 'Ambulance' Begs to Differ
William Sherak and his partners at Project X Entertainment think there's room for success in movie theaters beyond Marvel franchises; they've already proven it this year with the revival of the 'Scream' brand, and they're out to do it again with a Michael Bay action movie. But that's just the beginning for this ambitious company intent on pursuing M&A in hopes of becoming Hollywood's next mini-major. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Dr. Seuss Enterprises CEO Susan Brandt Expands a Beloved Brand That ‘Really Represents Childhood’
The longtime leader of Dr. Seuss Enterprises discusses the responsibility that comes with managing the valuable vault of books and IP left by the author and illustrator of such indelible children’s books as “The Cat in the Hat,” “Green Eggs and Ham” and “Horton Hears a Who.” She details the company’s approach to expanding with content beyond the original Seuss canon, and she outlines the reasoning behind the recent flurry of new Suess-related movies, TV shows and books. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

'Content Influences Everything': Kevin Mayer and Michael Kassan on Media's New Roadmap
Candle Media co-CEO Kevin Mayer and Medialink chief Michael Kassan offer a 30,000-foot view of making deals and building businesses in the emerging "creator economy" during the SXSW 2022 conference keynote session. The industry veterans also discuss the entertainment industry's changing economics and offer a few predictions for the future. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Producer Charles Roven Takes ‘Uncharted’ Path Through a Changing Movie Business
The Atlas Entertainment chief details the 13-year journey to bring the popular PlayStation video game to life on the big screen as the start of a family-friend adventure franchise. The producer -- who made his name with on big-budget blockbusters such as “The Dark Knight” trilogy, “Suicide Squad” and “Wonder Woman” -- discusses the evolving landscape for the film business as the streaming revolution takes root. “I'd certainly rather have a buoyant market than a market where there’s no money to make movies,” he says. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

How Fox's Blockchain Creative Labs is Unlocking Media's Web3 Future
CEO Scott Greenberg and COO/president Melody Hildebrandt discuss how they've built an NFT-focused unit within the Fox conglomerate, exploring the disruptive potential of digital ownership for properties as varied as "The Masked Singer," WWE and SXSW. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Kara DioGuardi Conquered the Music Business, and Has the Battle Scars to Prove It
Kara Dioguardi is a songwriter, producer, music publisher, former artist, scholar, advocate for creators, two-season “American Idol” judge, label executive and talent scout. Her latest discovery: newcomer Gayle, whose “ABCDEFU” is a No. 1 radio hit. She looks back at her road to success, and ahead to a future where tech is working for creators as opposed to underpaying them. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Mattel’s Makeover: CEO Ynon Kreiz Reshapes the Toy Giant as a Content Factory
The media veteran who took the reins of Mattel in 2018 outlines the toymaker’s recent turnaround strategy and his focus on mining the IP value locked up in Mattel’s “treasure trove” of toy and game brands. Kreiz is drawing on his deep background as a TV and digital entrepreneur (Fox Kids Network, Endemol, Maker Studios) to guide Mattel through new creative partnerships with Margot Robbie, Tom Hanks, Greta Gerwig, Lena Dunham, Vin Diesel, among other notable stars. Kreiz has grand ambitions of building a Marvel-like universe out of Mattel’s family friend assets. “We’re not making movies to sell more toys,” Kreiz says. “We’re making movies people want to watch.” Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

WetaFX CEO on Growing Peter Jackson’s Production Empire: ‘We’re a Household Name in Households That Make Movies’
Prem Akkaraju is leading the charge to transform Peter Jackson and Fran Walsh’s Weta Digital visual effects firm into a full-fledged production company delivering original content. Akkaraju explains how the New Zealand-based Weta businesses have evolved during the past two years and where they see opportunity for the company in the increasingly crowded entertainment marketplace. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Kevin Liles on 300 Entertainment's $400 Million Warner Deal, Mary J. Blige and Gunna's Big Looks and More
After holding top posts at Def Jam and Warner Music and managing Mariah Carey and D'Angelo, Kevin Liles went back into the label world a decade ago as co-founder of 300 Entertainment — which was sold to Warner for a reported $400 million in December, after scoring big hits with Megan Thee Stallion, Young Thug and Gunna. He talks about his career, what's next for him and 300, and Mary J. Blige's new album and Super Bowl Halftime appearance. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Saltbox TV Isn't Your Father's Streaming Service. More Like Your Grandfather's
A new video-streaming service targeting senior citizens is betting that advertisers will finally wake up to the purchasing power of a demographic Madison Avenue has largely ignored. CEO Jerry Goehring explains how Saltbox TV customizes its product to meet the unique needs of a very big but underserved market. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Why Audible Is Courting Celebrities for Its Original Podcast Slate
Rachel Ghiazza, Audible's U.S. head of content, discusses content strategy amid podcast competition on Variety's Strictly Business podcast. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Electronic Arts’ Laura Miele on Gaming’s Big Moment: ‘We Have Significant Runway Ahead of Us’
Laura Miele, chief operating officer of Electronic Arts, details how the video game giant is leveraging disruption to expand the reach and appeal of gaming. The 25-year company veteran, who helped launch EA’s long-running partnership with Lucasfilm on “Star Wars” titles, explains how EA works best with Hollywood IP and how gaming fits into the streaming wars. “I love (the) position that games have. It's incredibly engaging. It is interactive. And it's very social,” she says. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Chip and Joanna Gaines Renovate Their TV Business With Magnolia Network Launch
Allison Page, president of Magnolia Network, offers behind-the-scenes details of how HGTV stars Chip and Joanna Gaines returned to TV with the Jan. 5 launch of the Magnolia Network. She explains the business rationale why it makes sense for the lifestyle mavens and Discovery to invest in a linear channel even at this time of streaming transformation. “We gave a lot of people a cozy sweatshirt,” she says of the "comfort food TV" that Magnolia aims to provide. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Soundtracking Music’s Creator Economy With Splice Founder/CEO Steve Martocci
Even if you’ve never heard of the online music marketplace Splice, you’ve certainly heard its sounds in hit songs by Dua Lipa, Doja Cat, Justin Bieber and more. Founder and CEO Steve Martocci talks about his entrepreneurial journey and the DNA of his company, which has paid out more than $55 million to music creators since launching in 2015. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

How Hollywood's Top Films Benefit From Audience Testing Revealed in New Book
Kevin Goetz, founder and CEO of audience-research firm Screen Engine/ASI, has written a book, "Audience-ology: How Movie-goers Shape the Films We Love," that looks back on three decades of using test screenings to help studios and other clients fix their films before release. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.