Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

What are the benefits of having a sense of humor? Plenty, in fact! Humor builds relationships and increases learning. It also improves productivity and prevents burnout. But expressing your funny side online can be tricky! We invited Ramon Ray on this week’s Social Media News Live to talk about having a sense of humor on social when you’re a brand.

PowWow Nation is an active and engaged Facebook community of over 97K members where he experiences, teaches, and celebrates Native American Culture. We invited founder and owner, Paul Gowder on this week’s Social Media News Live to dive into all the ways that he keeps this online community connected, monetized, and growing!

Gone are the days when you could simply promise prospects that you’re worth investing in. Instead, you have to prove it! And, there is no better way to establish your expertise and authority than by creating an online course to sell. We invited Ian Anderson Gray to this week’s Social Media News Live to give us a crash course on creating online courses for profit!

Are you having trouble getting your videos to rank on YouTube? You're doing everything right and still not seeing the results you want? We invited expert video creator and YouTube coach, Shelly Nathan, to this week’s Social Media News Live to troubleshoot your YouTube strategy. We’ll also chat about the payout YouTube is offering podcasters willing to expand to video and explore how YouTube Shorts is measuring up to TikTok.

Ever since one of Molly Mahoney’s Reels hit 30+ million views and generated $160K in revenue on Facebook, people have been reaching out to her to find out HOW!! That’s right. Reels are for REAL! On this week’s Social Media News Live, Molly joins Jeff and Grace to talk about monetizing your video views with the Facebook Reels Bonus Program. We’ll also chat about the future of short-form storytelling and how you can do it too!

This week, Mitch Jackson joins Jeff and Grace to explore the Metaverse. We’ll chat about his new book, The Metaverse Handbook, and get his insights into how it’s going to shape the future of business and culture as we know it. And, because he is a lawyer, we’re getting his advice on protecting yourself, your interest, and your brand in this new, immersive, boundless world.

The last two years have been a catalyst for consumer expectations and how business gets done. This week, Mark Schaefer joins us to explore how to design a seamless customer experience beyond social media and build brand trust in the face of significant societal change. We’ll even dive into the future of marketing in the world of Web 3.0 and the Metaverse. ADDED BONUS! - Our friend Gary Stockton from Experian joins us at the start of the show for his insights.

Marketing is more than mapping a customer journey through a sales funnel. It requires taking a walk in their shoes and understanding how to help them get where they want to go. But for that, you don't want to just think like a marketer. You need to BE the customer! Brooke Sellas, Founder & CEO of B Squared Media, joins Jeff and Grace to explore how to connect, converse, and convert through social-led customer care.

With the volume of virtual events continuing to rise or go hybrid, attendees and brands want something beyond another Zoom call. On this week’s Social Media News Live, we’ll discuss the best ways to connect, network, and create memorable experiences! Mike Allton, Head of Strategic Partnerships at Agorapulse, joins Jeff and Grace to share his insights and expertise on raising the bar for virtual events.

On this week’s Social Media News Live, Lisa DiNoto Glassner shares her secrets to success on Instagram, including how to tell your brand story and keep an audience's interest! Tune in for insights from an Instagram expert!

Are you ready for the next big thing? Before you see it everywhere, you’ll see it on Pinterest. Pinterest marketing expert, Alisa Meredith, joins Jeff and Grace for this week’s Social Media News Live! We’re covering Pinetest’s prediction around the biggest consumer trends in 2022 and how you can use this info to reach new customers! We’ll also talk about leveraging video on Pinterest to drive sales and how its user base is evolving to include more men and “novelty-seeking” Gen Z this year.

Not sure how to plan content around your brand this year? Overwhelmed by. ALL. OF. THE. OPTIONS. and not sure where to put your time and resources? For this week’s Social Media News Live, video creator and award-winning social media consultant Desiree Martinez joins Jeff and Grace as they cover strategies for simplifying and streamlining your content plans for 2022 as well as the latest video marketing updates.

For this week’s Social Media News Live! Erik Fisher joins Jeff and Grace and today’s show is all about being more productive in 2022. We’re covering strategies for prioritizing what’s essential in your life and sharing tools for collaborating with remote teams and customers. We’ll also talk about what it takes to “unplug” from time to time but still keep your business going.

Want to discover how live video can grow your business? Live video continues to be a growing trend that is changing the way businesses interact with their leads and customers. On this week's Social Media News Live, Ian Anderson Gray and Jeff Sieh discuss how live video can help your business grow in 2022. We'll also discuss the tools and trends are happening in the live video landscape right now as well as predictions that could affect your business.

Are you ready to level up your Instagram marketing strategy this coming year? For this week’s Social Media News Live! Jeff and Grace are joined by Peg Fitzpatrick and today’s show is all about Instagram! We’re covering the newest features and product updates, the future of Instagram marketing in 2022, and how to stay competitive in a busy space!

Are you ready for 2022? Are your marketing plans? Experienced Marketing Director and co-founder Colin Lepiscopo joins Jeff and Grace to talk about the campaign strategy and planning for 2022. What have we learned from 2021, and what’s ahead for 2022?

What does it take to become a successful podcaster? Radio veteran, podcaster, and podcast producer, Shannon Hernandez, is back to talk about the tools, tech, monetization, and motivation that go into creating a successful and profitable podcast. Join us for this week’s Social Media News Live!

Join us for this week’s Social Media News Live! Jeff and Grace are joined by Chad Illa-Petersen to talk about what storytelling means for businesses. We break down the elements of a good story, share tips on improving your storytelling skill and discuss why your brand needs a storytelling strategy for 2022.

What does Facebook's name change to Meta mean? Will it affect your marketing? How will you use this new feature in your social media strategy? Tune into this week’s show to find out! In this episode of Social Media News Live, Jeff Sieh and Erik Fisher discuss why the name change, as well as Virtual Reality, Augmented Reality, Mixed Reality and Extended Reality. What that tech looks like and what that means for your business.

How can podcasting benefit your bottom line? Tune in to this week’s Social Media News Live and discover how to use the power of podcasting to connect with customers and grow your business. Radio veteran, podcaster, and podcast producer, Shannon Hernandez join Jeff Sieh and Grace Duffy to talk about connecting with customers through high-quality content that’s both entertaining and informative while still maintaining your authentic voice.

Are you a business owner who uses Instagram? In this episode of Social Media News Live, Grace Duffy and Jeff Sieh talk with Lou Mongello about all the new changes happening on Instagram. They discuss how businesses can take advantage of these updates and what you need to know about the new Story Links, Collabs, and Desktop Publishing. If you want to learn more about these long-awaited updates to Instagram, then be sure to tune into this show! Join in as Lou shares his wisdom on what's working on Instagram today!

Join us for this week’s Social Media News Live! Jeff and Grace share what the future of social media will look like in 2022. With decades of digital marketing experience - yes! decades, we'll discuss how we’ve seen the industry evolve over time and recap the social media trends of 2021 (so far)!

Do you want to create a deeper community around your brand? Want to discover how cohort-based courses can help your business grow? In this episode of Social Media News Live, Jeff Sieh and Ian Anderson Gray talk with Adrian Salisbury about the opportunity around cohort-based courses. They'll discuss the rise in these types of courses and how, if done correctly, they can be extremely powerful tools in building communities around your brand or business.

Where were YOU during the Great Facebook Outage of 2021? On this week’s Social Media News Live, Molly Mahoney joins Jeff and Grace to talk about the importance of an omnichannel presence in light of the Facebook outage! We’re covering how you respond when your business is built on social media platforms. And what can you do to prepare NOW to protect your business in the future!

Do you want to get started with live video? Do you wish to use live video to attract new clients and leads for your company? In this episode of Social Media News Live, we'll look at how to optimize the new LinkedIn Live Video Events, live shopping trends, discover ways that live video can be a repurposing engine, and how live video will play into Zuckerberg's Metaverse. Join us as our special guest Ian Anderson Gray will provide his strategies and tactics for live video!

Are you a Twitter user? Do you want to learn how to use Twitter to help build your business or brand? In this episode of Social Media News Live, we’ll be discussing the new Twitter Communities and what it means for brands. We’ll also be talking about Super Follows, Tweet Reactions, and more! Join us where our special guest Christine Gritmon will discuss all things Twitter!

What if we told you that marketers have been gravitating toward LinkedIn to fuel growth, engagement, and trust, and seeing the results? (And you can too!) On this week’s Social Media News Live! Jeff and Grace are joined by Louise Brogan to talk about building a LinkedIn community around your brand and the rise of the LinkedIn Creator. We’re also going to cover updates to Company Pages and LinkedIn Learning that you might want to consider for your content marketing strategy. And… what YOU need to know about the new LinkedIn Creator Accelerator Program.

Jeff and Grace are joined by Diana Gladney to talk about the latest live video trends and updates you need to know to grow your business. We’re covering the state of virtual events (and how to make the most of them to grow your brand, expertise, and network), how to use live video to sell online, and why live video is here to stay. Get comfortable with it!

Building a loyal, die-hard customer base is critical to growing your business. Want to know how to make it happen? Join us live for this week’s Social Media News Live! Jeff and Grace are joined by Doc Rock from Ecamm to talk about the power of building an online community around your business. Find out how to build a community from zero, what platforms to explore, and what hurdles to avoid!

What do you need to know about the world’s biggest live streaming platform with a booming community of more than 17.5 million daily active users and growing? The answer is everything! Jeff and Grace are joined by Caleb Dempsey from Ecamm to talk about reaching new audiences with Twitch. Find out how Twitch has become the biggest bet for influencer marketing in 2021 and why you need to consider it for your digital strategy!

Jeff and Grace are joined by Jim Fuhs and Chris Stone, the hosts of Dealcasters, to talk about earning an income and growing your business with Amazon Live. We’re covering what you need to know about going live on Amazon, the Amazon Influencer Program, and the cool, new way broadcasters are branding their shows. Most important! We’re going to answer all of YOUR questions about Amazon Live and more!

This week's episode of Social Media News Live is a bit of a mailbag episode! Jeff Sieh, Grace Duffy, and Erik Fisher team up to talk about the latest trend and news on social audio, social shopping, and live video. We’ll be covering what’s new with Instagram, TikTok, LinkedIn, Twitter, Clubhouse, and more!

Wondering what's new with live streaming? Looking for everything you need to succeed with live video? On this week's Social Media News Live, Jeff Sieh is joined by two live streaming superstars, Luria Petrucci from Livestreaming Pros and Katie Fawkes from Ecamm! They will talk about the latest strategies for creators, retailers, and businesses looking to grow their brand and get paid with live video.

With over 5 million monthly active users, 10 billion photos, and one of the most iconic fixtures of Internet culture, Instagram is an essential marketing platform for small businesses. But are you using it to its full potential? Instagram Marketing Expert Jenn Herman of Jenn’s Trends joins us to talk about Instagram Marketing Strategies for small businesses. We’re going to cover why competitors have nothing on Instagram, explore how to make Instagram worth the investment of your time and energy, and, of course, the latest updates coming to Instagram.

Wow! Here’s a shocking stat. Do you know that 95% of employees are currently considering changing jobs, and 92% are willing to switch industries to land a new position... just as worker shortages rise? Are you looking to make this leap too? LinkedIn Expert, Viveka von Rosen joins us to share what you need to have on your LinkedIn Profile to establish your expertise in your current role and set yourself up for success in finding your next one.

ouTube Shorts has already surpassed 6.5 billion daily views globally. Are you missing out on the next biggest opportunity for YouTube creators? You don’t have to! Dan Carson from vidIQ joins us to talk about the expansion of YouTube Shorts to more audiences and creators worldwide We’re also going to explore how to incorporate Shorts into a video content strategy and YouTube's new Twitch-Style live streaming features.

Instagram is moving beyond “just being a square photo-sharing app” and embracing more videos, shopping, and messaging. Peg Fitzpatrick joins us to discuss what businesses and marketers need to know about this shift in strategy. We’re also going to explore how to leverage Instagram’s heightened focus on eCommerce for your business and how Instagram is planning to take on its competitors.

Calling all Facebook Advertisers! You don’t want to miss this week’s Social Media News Live. Tara Zirker joins us to chat about a new Facebook tool that automatically optimizes your Facebook Ads for each user and shares her pro tips for creating ad copy that compels people to move on that CTA!

What do you think of Facebook’s continued investment in new audio-only products? Join us for this week’s Social Media News Live. We ask Erin Cell about Facebook’s new Live Audio Rooms and Podcasts, Spotify’s new Clubhouse competitor, and more!

Wondering how to stand out on social media while keeping up with your busy day job? On this week’s Social Media News Live, we ask Master Plumber and YouTube sensation Roger Wakefield about using social media to establish your expertise, promote your industry, and grow your business!

On this week’s Social Media News Live, we ask Jennifer Priest about Facebook and Instagram’s latest monetization opportunities for creators, influencers, and YOU TOO! We’re also going to explore the latest FROM Instagram on how its algorithms works.

Hello? Hello? Anyone out there? On this week’s Social Media News Live, we ask Janet Murray about cutting through the content overwhelm and how to effectively, efficiently, and consistently produce good content that grows your business and drives sales.

On this week’s Social Media News Live, we ask Erik Fisher about the newest features and opportunities for podcasters on Apple Podcasts. We’ll also be talking about the new subscription model, how affiliates will work, and also other major changes to the most popular podcast platform.

What’s the one thing marketers should be laser-focused on this year when it comes to Instagram strategy? On this week’s Social Media News Live, we ask Natasha Samuel about the newest features and monetization opportunities for creators and brands on Instagram. We’re also talking about the latest research on Instagram engagement and trends, and what they mean for your marketing campaigns!

What will the post-pandemic social media landscape look like for marketers? What will customers expect from brands? On this week’s Social Media News Live, Brooke Sellas breaks down how to prepare a marketing strategy for a post-pandemic world. We talk about creating meaningful brand experiences, messaging with empathy, and navigating the new job market.

Twitter Spaces just expanded to anyone with > 600 followers, but now what? On this week’s Social Media News Live, Madalyn Sklar takes shares how to use Twitter Spaces to promote your business and expand your following. Find out where to put your time, money, and attention when it comes to Twitter and, as always, new features just added or coming soon to the platform.

Brands are investing more of their marketing budgets into influencer marketing campaigns. Is influencer marketing part of your 2021 digital marketing plan? On this week’s Social Media News Live, Neal Schaffer shares the latest influencer marketing strategies driving ROI and sales. Find out how to navigate the influencer landscape, find the right partnerships, and manage campaigns.

Facebook’s Clubhouse competitor is coming this summer. Are you going to be ready for it? Rachel Miller talks with Jeff and Grace about Facebook’s new social audio experiences and updates to business tools, Pages, and content creation on this week’s Social Media News Live.

Did you know you can live stream to Amazon? Want to expand your audience and grow your revenue at the same time? Jim Fuhs shares how to live stream on Amazon on this week’s Social Media News Live. Listen and learn how to get started with Amazon Live, apply to become an Amazon Live Creator, and grow your business on the world’s largest retail site.

1.8 billion people use Facebook Groups, and there are tens of millions of groups on Facebook. How is your Group standing out from the crowd? Learn how to grow, manage, and sustain a sense of community online with Lou Mongello. As host and producer of the WDWRadio podcast, Lou shares his strategies for building thriving, meaningful Facebook Groups and creating community-driven content on this week’s Social Media News Live.