Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Join this special episode of Social Media News Live as Erik Fisher shares some of his favorite productivity tips, tricks, and hacks for setting goals in the new year.

Did you try Discord at once and think it was Slack for gamers? If you're unfamiliar with Discord, it's a popular communication platform that allows for real-time voice and text chat. It's often used by gamers, but it's also a great tool for businesses, teams, and other groups looking to improve their communication and collaboration. Is Discord right for your brand or business? This week, we have Discord expert Keely Dunn discussing the many features and benefits of Discord and how it can help your business or teams.

What makes for a good business story? Does it have to start with an epic founding journey? Is it elevating your employees? Your customers? We’ll ask Ryan Koral, co-founder of Studio Sherpas. We discuss ways to streamline the video creation process for your company. And how to incorporate storytelling into live and pre-recorded brand videos.

There’s a reason brands and creators are jumping at the chance to launch memberships and courses. Paid subscriptions have exploded in popularity, with projections expected to grow to around $307 million by 2025 in the US alone. That’s a big revenue pie! Doc Rock shares how he launched a thriving online membership community and course. We’ll discuss how to establish one of your own. What platform to use? What format? How to keep the content fresh? Plus - how to promote it and make it thrive!

On this week’s show, The Digital Gal Amanda Robinson shared what marketers need to know running Facebook and Instagram ads over this holiday season and what we should know as we plan for 2023. We’ll also chat about her experience traveling with Meta Boost Small Business Studios.

On this week’s show, Conor Brown of WDW Opinion breaks down how he uses TikTok to grow his Walt Disney World travel business.

It’s two shows in ONE! This week, Jeff and Grace are joined by Megan Powers and Jen Cole from the Making a Marketer podcast for a digital marketing roundtable! We’re breaking down what’s going at Twitter (and what it means for your social media planning). Then discuss Meta’s new direction in Q4 2022 and share our expert opinions on Instagram vs. TikTok. You won’t want to miss our show!

Productivity expert and podcaster Erik Fisher shares his secrets on how he's consistently created a weekly podcast for over 10 years! Discover the tactics he uses on his popular "Beyond the To-Do List" podcast to book great guests, prepare for the interview, schedule shows, and much more!

Expert live video coach and accomplished content creator, Kirk Nugent, shares how to “stop selling and start streaming!” We’ll cover what businesses are doing right with live streaming, opportunities for innovation, and where content creators can make the most significant impact. We’ll also discuss how we can support up-and-coming creators and diversity of talent, perspectives, and people.

Do you feel like everyone is shouting, but no one is listening? Especially businesses online? Do you want to be the business or brand that people actually want to connect with? On this week's Social Media News Live, our friend Brooke Sellas shares how she's helped billion-dollar companies connect with the online communities that discuss, influence, and buy their brands. Social media listening and customer care are the subjects of her brand new book, Conversations That Connect, so we're pushing everyone to our Amazon Live channel, so you have a chance to buy Brooke's book! Check it out at jeffsieh.live

Here’s “Part Two” of our conversation with Janet Murray about the launch of her new 2023 Courageous Content Planner and Content Kit. We invited her back for an honest and transparent debrief on her critical pre-order week launch stats, which generated 31k in Pre-Order sales in 7 days. We’ll discuss what content worked (and what didn’t), the actual spend, and the results! Courageous, indeed!

YouTube launched YouTube Podcasts. Spotify continues pushing video podcasting to creators. Even TikTok is thinking about launching a music service to feature podcasts. See a trend? With companies making significant investments in video podcasting, we invited Zach Mitchem to discuss how YouTube podcasts can build your YouTube channel, brand, and business.

With ad revenue from podcasting expected to double to $2 billion this year, we invited Colin Gray from The Podcast Host and Alitu App to share actionable strategies for starting and growing a successful podcast. How do you launch a stellar show and stick with it? Consistently provide value with each episode? Keep audiences engaged and wanting more? TUNE IN to this week’s Social Media News Live to find out!

e you struggling with your content marketing strategy? Not sure where to focus your marketing budgets as you plan for 2023? On this week’s Social Media News Live, Janet Murray reveals how her new Courageous Content Planner and Content Kit can save time and make more money for your business. And, we’ll cover the processes to keep your content consistent!

Podcasting offers an amazing opportunity to grow your personal brand, community, and business. On this week’s Social Media News Live, Katie Brinkley reveals how her podcast generates leads, builds her brand, and grows her agency. And, we’ll cover the workflow and processes that keep her show streamlined and consistent! Tune in and learn how to launch a business podcast of your own.

Join Jeff Sieh and Grace Duffy as they recorded live from Podcast Movement! Guests Lou Mongello, Megan Powers, Christiana Comer from Descript, Colin Gray, Jim Fuhs, and Erik Fisher discuss the state of podcasting and live video.

Crystal Tosh smacked head-first into the realization that she was running a business she hated and chasing clients with other people’s one-size-fits-all strategies. As a self-proclaimed marketing rebel, she now helps business owners tap into what makes them unique and lean into their magnetic intuition. Tune in to learn more about her authentic approach to marketing and how you can tap into yours too!

You’ve probably noticed a few changes to Instagram over the past few months. More videos and recommended content than friends’ posts, more ads, and new features that have many users upset! We have Corey Walker, the co-author of "Instagram for Dummies” and marketing specialist, on this week’s Social Media News Live to help make sense of all the updates (and update reversals) coming from Instagram. Is the platform still impactful for brands and profitable for creators? Find out!

With nearly 1 million subscribers on YouTube and videos that are nearing 3 million views, Nick Nimmin has the biggest channel dedicated to helping content creators grow and thrive on YouTube. On this week’s show, we’re asking Nick how content creators can make money with their Youtube channels through new shopping features and YouTube Shorts!

It’s possible for small businesses to do great big things with their marketing budgets. It’s all about investing wisely. In this week’s show, Liz Jostes of Eli Rose Social Media shares her secrets for making a big impact on social with your small business budget. We’ll also discuss what you need to know about the new Facebook Pages experience, navigating Pro Mode for personal profiles, and getting ready to face “what’s next” in social media marketing!

To succeed in today's competitive marketplace, it's not enough to be good at what you do. You need to be remarkable. In this week’s Social Media News Live, Rich Brooks breaks down The Remarkabity Formula. We’ll discuss the concept of remarkability – what does it mean?! – and how to use this simple yet powerful method of standing out online and off.

Ross Brand wrote the book on live streaming and digital media trends. Then, came back with a sequel! On this week’s Social Media News Live, we’re going to talk about what it takes to launch a successful live show – the skills, the connections, and the proven techniques. Plus – we’ll ask how he sees live video evolving and adapting to new technology.

Getting brand deals can be the Holy Grail for many creators. What does it take to get started? How big of an influencer do you have to be? How do you even find brands to partner with? These are just some of the questions we'll discuss in this week's episode. Our special guest this week is Chris P Giles. He has spent the last 18 years in the entertainment and live events industry and helps entrepreneurs and content creators navigate and monetize in a digital world. We will also have a special guest co-host, Chris Stone from Dealcasters, who has tons of experience working with brands.

On this week’s Social Media News Live, we’re asking LinkedIn and Personal Branding pro, Kate Paine, about LinkedIn Creator Mode and how over 10 million LinkedIn users who’ve activated it are using it to expand their reach and stand out in their industry!

On this week’s Social Media News Live, we’re asking the creator of the popular podcast Beyond The To-Do List, Erik Fisher, about the emerging future trends in podcasting, the hot topics of conversation this year, and how to make your show stand out in a growing industry.

Is turning your skills as a video creator, writer, podcaster, or designer into a career just a dream? Or is it time to get yourself out there and in front of potential clients? Ready or not! We’re asking Rob Balasabas what he’s learned as a video creator, strategist, and Head of Partnerships at Uscreen on what it takes to become a full-time content creator. Find out how the experts you love, watch, and follow are really marketing and selling their content, on this week’s Social Media News Live.

Find out what Mitchell Dong has learned about communication, collaboration, and community building as the Head of Community at Volley. We’re exploring everything you need to know about Volley, a new video messaging app taking on chat, video conferencing, and social feeds – all at once. It’s doing an excellent job for coaches, teams, and mentors. Find out what it can do for YOUR business! Plus, Mitch will answer questions from our audience about community building!

We’re talking to Jim Fuhs and Chris Stone of Dealcasters all about the biggest opportunity for creators and marketers alike: Live Selling on Amazon Live! We’re exploring what it takes to become an Amazon influencer, and how you can make money while building your own brand with it! Plus - questions from our audience about live selling will be answered by Jim & Chris!

Live selling will be a $25B (yes BILLION) industry by next year! With its captivating mix of entertainment, live demos, and delivery to your doorstep, it’s the future of retail and opens enormous opportunities for retailers, creators, influencers, and remote live producers to shine! On this week’s Social Media News Live, Stephanie Liu gives us the scoop on live selling and shares what it takes to launch your own live shopping show. We'll also talk about Season 2 of her Ecamm series, ShowRunner -- where she shares "live selling secrets and strategies." You won't want to miss this week's show!

What's so "pinteresting" about Pinterest? A lot! What if I told you that Pinterest can... - Reach engaged users looking for new ideas and products? Yes! - Ever heard of Pinterest drama? Nope! Because we don't do drama on Pinterest... it's all about you and your products! - Extend the life of your content from today to evergreen - Boost your videos! Pinners love videos, watching close to 1 billion videos a day on Pinterest. On this week’s Social Media News Live, we’ve invited Pinterest expert, Alisa Meredith, to discuss the best practices and trends that are working on Pinterest.

Business Coaches, Counselors, Mentorship Programs, and Mastermind Groups – all of them promise to develop your abilities, accomplish your goals, and build accountability. But which one will give you the clarity and direction you need to grow your business or become more skilled in your career? Which avenue is right for you? On this week’s Social Media News Live, we’ve invited business coach and licensed therapist, Anthony Witt, to help us answer these questions and more!

Want to write emails that actually get opened? Writing your weekly newsletters doesn’t have to be a chore or a bore. In fact, it can be fun! On this week’s Social Media News Live, Liz Wilcox shares her proven process for writing copy that makes people “click” for more and building an email list that converts!

Q1 2022 is Over! Do you have all of the data you need to make decisions about your social media content for Q2? Q3? Have you done an audit on your content lately? Today, we’re talking to Dorien Morin-van Dam on this week’s Social Media News Live about campaign planning, organic content ideas, and what trends should be driving your social media strategy through the rest of 2022.

What are the benefits of having a sense of humor? Plenty, in fact! Humor builds relationships and increases learning. It also improves productivity and prevents burnout. But expressing your funny side online can be tricky! We invited Ramon Ray on this week’s Social Media News Live to talk about having a sense of humor on social when you’re a brand.

PowWow Nation is an active and engaged Facebook community of over 97K members where he experiences, teaches, and celebrates Native American Culture. We invited founder and owner, Paul Gowder on this week’s Social Media News Live to dive into all the ways that he keeps this online community connected, monetized, and growing!

Gone are the days when you could simply promise prospects that you’re worth investing in. Instead, you have to prove it! And, there is no better way to establish your expertise and authority than by creating an online course to sell. We invited Ian Anderson Gray to this week’s Social Media News Live to give us a crash course on creating online courses for profit!

Are you having trouble getting your videos to rank on YouTube? You're doing everything right and still not seeing the results you want? We invited expert video creator and YouTube coach, Shelly Nathan, to this week’s Social Media News Live to troubleshoot your YouTube strategy. We’ll also chat about the payout YouTube is offering podcasters willing to expand to video and explore how YouTube Shorts is measuring up to TikTok.

Ever since one of Molly Mahoney’s Reels hit 30+ million views and generated $160K in revenue on Facebook, people have been reaching out to her to find out HOW!! That’s right. Reels are for REAL! On this week’s Social Media News Live, Molly joins Jeff and Grace to talk about monetizing your video views with the Facebook Reels Bonus Program. We’ll also chat about the future of short-form storytelling and how you can do it too!

This week, Mitch Jackson joins Jeff and Grace to explore the Metaverse. We’ll chat about his new book, The Metaverse Handbook, and get his insights into how it’s going to shape the future of business and culture as we know it. And, because he is a lawyer, we’re getting his advice on protecting yourself, your interest, and your brand in this new, immersive, boundless world.

The last two years have been a catalyst for consumer expectations and how business gets done. This week, Mark Schaefer joins us to explore how to design a seamless customer experience beyond social media and build brand trust in the face of significant societal change. We’ll even dive into the future of marketing in the world of Web 3.0 and the Metaverse. ADDED BONUS! - Our friend Gary Stockton from Experian joins us at the start of the show for his insights.

Marketing is more than mapping a customer journey through a sales funnel. It requires taking a walk in their shoes and understanding how to help them get where they want to go. But for that, you don't want to just think like a marketer. You need to BE the customer! Brooke Sellas, Founder & CEO of B Squared Media, joins Jeff and Grace to explore how to connect, converse, and convert through social-led customer care.

With the volume of virtual events continuing to rise or go hybrid, attendees and brands want something beyond another Zoom call. On this week’s Social Media News Live, we’ll discuss the best ways to connect, network, and create memorable experiences! Mike Allton, Head of Strategic Partnerships at Agorapulse, joins Jeff and Grace to share his insights and expertise on raising the bar for virtual events.

On this week’s Social Media News Live, Lisa DiNoto Glassner shares her secrets to success on Instagram, including how to tell your brand story and keep an audience's interest! Tune in for insights from an Instagram expert!

Are you ready for the next big thing? Before you see it everywhere, you’ll see it on Pinterest. Pinterest marketing expert, Alisa Meredith, joins Jeff and Grace for this week’s Social Media News Live! We’re covering Pinetest’s prediction around the biggest consumer trends in 2022 and how you can use this info to reach new customers! We’ll also talk about leveraging video on Pinterest to drive sales and how its user base is evolving to include more men and “novelty-seeking” Gen Z this year.

Not sure how to plan content around your brand this year? Overwhelmed by. ALL. OF. THE. OPTIONS. and not sure where to put your time and resources? For this week’s Social Media News Live, video creator and award-winning social media consultant Desiree Martinez joins Jeff and Grace as they cover strategies for simplifying and streamlining your content plans for 2022 as well as the latest video marketing updates.

For this week’s Social Media News Live! Erik Fisher joins Jeff and Grace and today’s show is all about being more productive in 2022. We’re covering strategies for prioritizing what’s essential in your life and sharing tools for collaborating with remote teams and customers. We’ll also talk about what it takes to “unplug” from time to time but still keep your business going.

Want to discover how live video can grow your business? Live video continues to be a growing trend that is changing the way businesses interact with their leads and customers. On this week's Social Media News Live, Ian Anderson Gray and Jeff Sieh discuss how live video can help your business grow in 2022. We'll also discuss the tools and trends are happening in the live video landscape right now as well as predictions that could affect your business.

Are you ready to level up your Instagram marketing strategy this coming year? For this week’s Social Media News Live! Jeff and Grace are joined by Peg Fitzpatrick and today’s show is all about Instagram! We’re covering the newest features and product updates, the future of Instagram marketing in 2022, and how to stay competitive in a busy space!

Are you ready for 2022? Are your marketing plans? Experienced Marketing Director and co-founder Colin Lepiscopo joins Jeff and Grace to talk about the campaign strategy and planning for 2022. What have we learned from 2021, and what’s ahead for 2022?