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Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

263 episodes — Page 4 of 6

Ep 113Beating Burnout

Jeff Sieh and Anthony Witt dive into strategies and tools for remote workers to fight off feelings of isolation and burnout. As remote work becomes increasingly common, it's crucial to prioritize self-care and maintain a healthy lifestyle. Anthony Witt, co-founder of Wit House Counseling and a serial entrepreneur, joins Jeff Sieh on Social Media News Live to share his insights on living a life of rhythm amidst the chaos. These two have been discussing Anthony's expertise in running businesses for the past five to six years, meeting up in a Mastermind every Monday. During their chat, Anthony and Jeff explore how remote workers can reduce feelings of isolation. They discuss factors like the lack of social interaction that often comes with working remotely, such as the spontaneous water cooler chats or venting about the boss. Anthony emphasizes the importance of having a support network, like the mastermind groups he's involved in, to stay connected and avoid isolation. Anthony also mentions his wife, a counselor herself, who offers valuable support and helps him with his clients. It's clear that having a strong support system is key for remote workers to stay connected and avoid feeling isolated. So, tune in and discover valuable tips on thriving in a remote work environment!

May 5, 20231h 4m

Ep 112Embracing Personal Branding

In this week's episode, Jeff Sieh and Ramon Ray dive into the topic of personal branding in the digital age. They both stress the importance of consistency, showing up, networking, and measuring progress when it comes to building your brand. When it comes to choosing the best social media platform, they suggest that it's not as important as what you're doing with it. Ramon Ray recommends using live video content as a powerful tool for showcasing your personal brand. He even shares his own success with creating a personal connection with his followers through his love of burnt pancakes and bacon - so relatable! Ramon Ray is an expert in helping coaches and consultants get more attention for their businesses and has written the book Celebrity CEO. He's also interviewed President Obama and all five Shark Tank sharks, so he knows a thing or two about building a personal brand. So, if you're looking to build your personal brand, take note of these tips, and don't forget to be yourself - burnt pancakes and all!

Apr 22, 202350 min

Ep 111Building A Strong Community: How Katie Fawkes Empowers Collaboration at Ecamm

We're thrilled to have the amazing Katie Fawkes join us alongside our special co-host Ian Anderson Gray! We'll discuss Katie's secrets for organizing and empowering people in the community. Learn from the best as Katie shares her insights on community building, collaboration, and the magic that makes Ecamm such a success! 🚀 Powered by Ecamm: https://bit.ly/2Yq4eWn

Apr 15, 20231h 0m

Ep 110Mastering Influencer Marketing: Benefits for Brands & Influencers

Join us as we dive into the world of influencer marketing and explore its evolution, future trends, benefits, and challenges for both brands and influencers. We also shared strategies for establishing successful influencer-brand relationships and best practices for effective influencer marketing campaigns. This is a great opportunity to learn from the best and level up your influencer marketing game! 💯 🚀 Powered by Ecamm: https://bit.ly/2Yq4eWn

Apr 8, 202357 min

Ep 109Unlocking Creator Income Strategies

Have you been struggling to make money from your content? Or are you looking for new ways to earn income from your creative pursuits? Well, you're in luck! In this week's episode of Social Media News Live, hosts Jeff Sieh and Paul Gowder are joined by the amazing Kim Garst to talk all about unlocking creator income strategies. We cover everything from the different ways content creators can make money to the challenges they face in monetizing their content. Plus, we share strategies for building an engaged audience and discuss practical ways to monetize a blog or website using affiliate marketing, sponsored content, and email marketing. But that's not all! We also dive into the importance of diversifying income streams, staying up-to-date on new monetization strategies, and being transparent and authentic with your audience. So, grab a cup of coffee and tune in to this week's episode of Social Media News Live to start unlocking those creator income strategies!

Apr 3, 20231h 0m

Ep 108From Screen To Sale: The Future of Live Selling

In this riveting episode, we had an enlightening discussion with Stephanie Garcia, a seasoned live video strategist. Stephanie offered an in-depth look into the world of live shopping, an emerging trend that's reshaping the e-commerce landscape.During the conversation, Stephanie underscored the importance of the live shopping hosts' role and their ability to engage customers and drive sales. She touched on the customer service benefits offered by live shopping, from real-time Q&As to immediate support.Stephanie presented impressive statistics about the rapid growth of live shopping, with an estimated worth of $25 billion in the U.S. by 2023. She also drew attention to the significant strides made by China in this domain.As we navigated through the intricacies of live shopping, Stephanie pointed out the challenges and opportunities this burgeoning trend might present, including the need for prompt customer service and the logistics associated with high-volume sales.Towards the end of our engaging dialogue, Stephanie shared ways to connect with her for further insights into live video strategies, and Conor Brown shared about his journey into live shopping.For a comprehensive understanding of live shopping and to discover how it's revolutionizing the retail industry, tune into the full episode.Guest Details:Stephanie Garcia: Live Video Strategist. Connect with her on social media at LinkedIn.com/in/stephanie-lou and on her website, lightscameralive.com.Conor Brown: Check out his work at WDWopinion.com and follow him on all social channels @WDWOpinion.Sponsor:This episode was made possible by Ecamm. For more information, visit www.socialmedianewslive.com/ecamm.

Mar 27, 202357 min

Ep 107Scaling Your Brand: How to Out C.A.R.E. the Competition

In this episode, we are joined by special guest Jessika Phillips from Now Marketing Group. Together, we explore how to make your brand stand out and grow by being more caring than your competitors. We dive into some exciting topics, including how to maintain consistency in your messaging while scaling your business, the importance of balancing automation with personalization to create a better customer experience, and how storytelling can help build emotional connections with your audience. We also discuss how to avoid sounding insincere or fake when communicating with your customers and how to use metrics to measure your success against your competitors. So, whether you're a small business owner or a marketer looking to enhance your brand's customer care, tune in to our latest episode for practical tips and advice from industry experts. Join us and let's make your brand stand out from the crowd!

Mar 18, 202357 min

Ep 106Subscribers To Superfans with Paul Gowder

Join me and the incredible Paul Gowder for the newest episode of Social Media News Live, "From Subscribers to Superfans: How to Build Your Email List and Grow Your Community"! We're also thrilled to have special co-host Conor Brown join us for this unforgettable event. We'll be sharing some amazing tips and strategies for growing your community with an email list, creating contests that actually convert, and other killer email marketing tactics. If you want to engage your audience and build a strong online community, this is the perfect opportunity for you to learn from the best. Get ready for some valuable insights, actionable tips, and engaging discussion.

Mar 12, 20231h 1m

Ep 105Media Kit Mastery: How to Showcase Your Value as a Creator or Influencer

On this week's episode of Social Media News Live we'll be discussing "Creating Magic with Media Kits." In this episode, we have the pleasure of hosting Peg Fitzpatrick, an expert in media kit creation. She will share her insights on how to make a concise, stunning, engaging, and authentic media kit that highlights YOUR value as a creator or influencer, which is essential for securing brand deals and partnerships. Creating a media kit may seem like a daunting task, but no worries, you don't need to hire a PR specialist or a graphic designer. Peg will guide you on how to make a media kit all on your own using clever copywriting and free tools. Tune in to learn how to create the perfect media kit that not only presents you as a valuable partner but also catches the attention of brands and secures you the best deals. Don't miss out on this exciting and informative episode!

Mar 4, 20231h 7m

Ep 104Unlock the Secrets of Instagram Success with Inspiring Content

In this podcast episode, join Jeff Sieh and Grace Duffy as they sit down with Lisa DeNotto Glassner, a former Harvard lawyer turned Disney World Influencer and candle maker. Lisa shares her journey of rewriting her life and how she's found success on Instagram. From creating a content schedule to leaning into your analytics, Lisa provides practical advice for building a successful presence on the platform. She also touches on the importance of being authentic and human when engaging with your followers and how to navigate the latest trends in social media. Whether you're a business looking to grow your following or just looking to build a personal brand, this episode is a must-listen. Tune in now to learn how to make the most out of your Instagram account!

Feb 26, 202358 min

Ep 103Reviving Your Facebook and Instagram Ad Strategies with Andrea Vahl

In this episode of Social Media News Live, hosts Jeff & Grace invites Andrea Vahl, a social media advertising expert, to share her insights on how to effectively advertise on Facebook and Instagram. As businesses look to diversify their social media ad spend, Andrea gets listeners excited about the potential of these platforms. She discusses the incredible improvements she's seen through Facebook and Instagram advertising, and shares her tips on how to optimize your ad strategy to increase engagement and conversions. Whether you're a seasoned advertiser or just getting started, this episode provides valuable insights to help you maximize your ad spend on Facebook and Instagram.

Feb 21, 202350 min

Ep 102Securing Profitable Brand Deals with Monte Weaver

This week on Social Media News Live, Monte Weaver shares his expertise on making the most of your work through successful brand deals and sponsorships! Learn strategies that benefit both creators and brands 💰💡 and how to negotiate deals.

Feb 12, 202345 min

Ep 101Monetizing Live Video With Luria Petrucci

Do you know that you can make money from just ONE live viewer on your live streams? It's true! Luria Petrucci from Livestreaming Pros shares what we're doing in 2023 to make money from live streaming! She has a new program that unlocks the secrets to using live video to grow your audience and revenue! We're going to ask her all about it! 👉 Checkout Luria's new program here: https://bit.ly/3R3ct50 🚀 Powered by Ecamm: https://bit.ly/2Yq4eWn

Jan 28, 202358 min

Ep 100Design A Live Show with Ana Gil & Fuljens Henry

We have Ana Gil & Fuljens Henry from the Ecamm Network News and Building Blocks shows on this week's show. They’re masters at designing and branding live shows that drive engagement and action, and we’re here to ask how you can too!

Jan 21, 202356 min

Ep 99Navigating the New Creator Economy with Katie Fawkes

Opportunities for creators have expanded, but so has the level of competition. This week on Social Media News Live, we’re talking with Katie Fawkes, Director of Marketing at Ecamm, about the challenges of keeping the Creator Economy sustainable from both a brand and creator perspective! We’ll also cover monetization opportunities, how to stand out as a new or niche creator, and get her take on being BOTH a marketer and a creator as she hosts The Flow podcast. Check out The Flow podcast at https://flow.ecamm.com

Jan 14, 202358 min

Ep 98Pinterest Marketing Strategies with Kate Ahl

With social media ad formats expected to experience the slowest growth in 2023 and turbulence around Meta, Snapchat, Patreon, and other platforms, creators, brands, and advertisers are taking a serious look at Pinterest for their 2023 marketing budgets. So we are too! On this week’s show, Kate Ahl joins us to explore creator programs and monetization opportunities available on Pinterest. We’ll also talk about Pinterest advertising and Shoppable Pins and the top 2023 marketing trends, as predicted by Pin Activity and Engagement.

Jan 8, 202356 min

Ep 97Productivity Tips for 2023 with Erik Fisher

Join this special episode of Social Media News Live as Erik Fisher shares some of his favorite productivity tips, tricks, and hacks for setting goals in the new year.

Dec 31, 20221h 7m

Ep 96Embracing Discord with Keely Dunn

Did you try Discord at once and think it was Slack for gamers? If you're unfamiliar with Discord, it's a popular communication platform that allows for real-time voice and text chat. It's often used by gamers, but it's also a great tool for businesses, teams, and other groups looking to improve their communication and collaboration. Is Discord right for your brand or business? This week, we have Discord expert Keely Dunn discussing the many features and benefits of Discord and how it can help your business or teams.

Dec 27, 20221h 3m

Ep 95Storytelling in Video with Ryan Koral

What makes for a good business story? Does it have to start with an epic founding journey? Is it elevating your employees? Your customers? We’ll ask Ryan Koral, co-founder of Studio Sherpas. We discuss ways to streamline the video creation process for your company. And how to incorporate storytelling into live and pre-recorded brand videos.

Dec 20, 202259 min

Ep 94Launching Membership Groups with Doc Rock

There’s a reason brands and creators are jumping at the chance to launch memberships and courses. Paid subscriptions have exploded in popularity, with projections expected to grow to around $307 million by 2025 in the US alone. That’s a big revenue pie! Doc Rock shares how he launched a thriving online membership community and course. We’ll discuss how to establish one of your own. What platform to use? What format? How to keep the content fresh? Plus - how to promote it and make it thrive!

Dec 10, 202255 min

Ep 93Meta Ad Campaigns with Amanda Robinson

On this week’s show, The Digital Gal Amanda Robinson shared what marketers need to know running Facebook and Instagram ads over this holiday season and what we should know as we plan for 2023. We’ll also chat about her experience traveling with Meta Boost Small Business Studios.

Dec 8, 202247 min

Ep 92TikTok For Business with Conor Brown

On this week’s show, Conor Brown of WDW Opinion breaks down how he uses TikTok to grow his Walt Disney World travel business.

Nov 20, 20221h 1m

Ep 91Marketing Power Panel with Megan Powers & Jen Cole

It’s two shows in ONE! This week, Jeff and Grace are joined by Megan Powers and Jen Cole from the Making a Marketer podcast for a digital marketing roundtable! We’re breaking down what’s going at Twitter (and what it means for your social media planning). Then discuss Meta’s new direction in Q4 2022 and share our expert opinions on Instagram vs. TikTok. You won’t want to miss our show!

Nov 13, 20221h 4m

Ep 90Podcast Productivity with Erik Fisher

Productivity expert and podcaster Erik Fisher shares his secrets on how he's consistently created a weekly podcast for over 10 years! Discover the tactics he uses on his popular "Beyond the To-Do List" podcast to book great guests, prepare for the interview, schedule shows, and much more!

Nov 9, 202258 min

Ep 89Don't Sell...Stream! with Kirk Nugent

Expert live video coach and accomplished content creator, Kirk Nugent, shares how to “stop selling and start streaming!” We’ll cover what businesses are doing right with live streaming, opportunities for innovation, and where content creators can make the most significant impact. We’ll also discuss how we can support up-and-coming creators and diversity of talent, perspectives, and people.

Oct 16, 20221h 5m

Ep 88Conversations That Connect with Brooke B. Sellas

Do you feel like everyone is shouting, but no one is listening? Especially businesses online? Do you want to be the business or brand that people actually want to connect with? On this week's Social Media News Live, our friend Brooke Sellas shares how she's helped billion-dollar companies connect with the online communities that discuss, influence, and buy their brands. Social media listening and customer care are the subjects of her brand new book, Conversations That Connect, so we're pushing everyone to our Amazon Live channel, so you have a chance to buy Brooke's book! Check it out at jeffsieh.live

Oct 10, 202258 min

Ep 87Launching a New Product with Janet Murray

Here’s “Part Two” of our conversation with Janet Murray about the launch of her new 2023 Courageous Content Planner and Content Kit. We invited her back for an honest and transparent debrief on her critical pre-order week launch stats, which generated 31k in Pre-Order sales in 7 days. We’ll discuss what content worked (and what didn’t), the actual spend, and the results! Courageous, indeed!

Oct 1, 202258 min

Ep 86Growing a Brand with YouTube Podcasts with Zach Mitchem

YouTube launched YouTube Podcasts. Spotify continues pushing video podcasting to creators. Even TikTok is thinking about launching a music service to feature podcasts. See a trend? With companies making significant investments in video podcasting, we invited Zach Mitchem to discuss how YouTube podcasts can build your YouTube channel, brand, and business.

Sep 26, 202259 min

Ep 85Podcasting Growth Strategy with Colin Gray

With ad revenue from podcasting expected to double to $2 billion this year, we invited Colin Gray from The Podcast Host and Alitu App to share actionable strategies for starting and growing a successful podcast. How do you launch a stellar show and stick with it? Consistently provide value with each episode? Keep audiences engaged and wanting more? TUNE IN to this week’s Social Media News Live to find out!

Sep 19, 202257 min

Ep 84Creating a Content Marketing Strategy with Janet Murray

e you struggling with your content marketing strategy? Not sure where to focus your marketing budgets as you plan for 2023? On this week’s Social Media News Live, Janet Murray reveals how her new Courageous Content Planner and Content Kit can save time and make more money for your business. And, we’ll cover the processes to keep your content consistent!

Sep 13, 202256 min

Ep 83Building a Business Podcast with Katie Brinkley

Podcasting offers an amazing opportunity to grow your personal brand, community, and business. On this week’s Social Media News Live, Katie Brinkley reveals how her podcast generates leads, builds her brand, and grows her agency. And, we’ll cover the workflow and processes that keep her show streamlined and consistent! Tune in and learn how to launch a business podcast of your own.

Sep 12, 20221h 1m

Ep 82Live from Podcast Movement!

Join Jeff Sieh and Grace Duffy as they recorded live from Podcast Movement! Guests Lou Mongello, Megan Powers, Christiana Comer from Descript, Colin Gray, Jim Fuhs, and Erik Fisher discuss the state of podcasting and live video.

Sep 7, 20221h 49m

Ep 81Why Authenticity Wins in Marketing with Crystal Tosh

Crystal Tosh smacked head-first into the realization that she was running a business she hated and chasing clients with other people’s one-size-fits-all strategies. As a self-proclaimed marketing rebel, she now helps business owners tap into what makes them unique and lean into their magnetic intuition. Tune in to learn more about her authentic approach to marketing and how you can tap into yours too!

Aug 20, 20221h 0m

Ep 80Instagram Updates for Dummies with Corey Walker

You’ve probably noticed a few changes to Instagram over the past few months. More videos and recommended content than friends’ posts, more ads, and new features that have many users upset! We have Corey Walker, the co-author of "Instagram for Dummies” and marketing specialist, on this week’s Social Media News Live to help make sense of all the updates (and update reversals) coming from Instagram. Is the platform still impactful for brands and profitable for creators? Find out!

Aug 13, 202255 min

Ep 79Turning YouTube Content into Cash with Nick Nimmin

With nearly 1 million subscribers on YouTube and videos that are nearing 3 million views, Nick Nimmin has the biggest channel dedicated to helping content creators grow and thrive on YouTube. On this week’s show, we’re asking Nick how content creators can make money with their Youtube channels through new shopping features and YouTube Shorts!

Jul 30, 20221h 6m

Ep 78Big Impact Small Budgets with Liz Jostes

It’s possible for small businesses to do great big things with their marketing budgets. It’s all about investing wisely. In this week’s show, Liz Jostes of Eli Rose Social Media shares her secrets for making a big impact on social with your small business budget. We’ll also discuss what you need to know about the new Facebook Pages experience, navigating Pro Mode for personal profiles, and getting ready to face “what’s next” in social media marketing!

Jul 24, 202255 min

Ep 77The Remarkablilty Formula with Rich Brooks

To succeed in today's competitive marketplace, it's not enough to be good at what you do. You need to be remarkable. In this week’s Social Media News Live, Rich Brooks breaks down The Remarkabity Formula. We’ll discuss the concept of remarkability – what does it mean?! – and how to use this simple yet powerful method of standing out online and off.

Jul 16, 202254 min

Ep 76What's New In Live Video with Ross Brand

Ross Brand wrote the book on live streaming and digital media trends. Then, came back with a sequel! On this week’s Social Media News Live, we’re going to talk about what it takes to launch a successful live show – the skills, the connections, and the proven techniques. Plus – we’ll ask how he sees live video evolving and adapting to new technology.

Jul 9, 202258 min

Ep 75Build Brand Deals with Chris P Giles

Getting brand deals can be the Holy Grail for many creators. What does it take to get started? How big of an influencer do you have to be? How do you even find brands to partner with? These are just some of the questions we'll discuss in this week's episode. Our special guest this week is Chris P Giles. He has spent the last 18 years in the entertainment and live events industry and helps entrepreneurs and content creators navigate and monetize in a digital world. We will also have a special guest co-host, Chris Stone from Dealcasters, who has tons of experience working with brands.

Jul 5, 202256 min

Ep 74LinkedIn Creator Mode: ON with Kate Paine

On this week’s Social Media News Live, we’re asking LinkedIn and Personal Branding pro, Kate Paine, about LinkedIn Creator Mode and how over 10 million LinkedIn users who’ve activated it are using it to expand their reach and stand out in their industry!

Jun 27, 20221h 1m

Ep 73Podcasting Trends and Profits with Erik Fisher

On this week’s Social Media News Live, we’re asking the creator of the popular podcast Beyond The To-Do List, Erik Fisher, about the emerging future trends in podcasting, the hot topics of conversation this year, and how to make your show stand out in a growing industry.

Jun 25, 202254 min

Ep 72Creating Revenue with Content with Rob Balasabas

Is turning your skills as a video creator, writer, podcaster, or designer into a career just a dream? Or is it time to get yourself out there and in front of potential clients? Ready or not! We’re asking Rob Balasabas what he’s learned as a video creator, strategist, and Head of Partnerships at Uscreen on what it takes to become a full-time content creator. Find out how the experts you love, watch, and follow are really marketing and selling their content, on this week’s Social Media News Live.

Jun 13, 20221h 0m

Ep 71Social Media News Roundup

Jun 4, 202258 min

Ep 70Building Community with Volley with Mitchell Dong

Find out what Mitchell Dong has learned about communication, collaboration, and community building as the Head of Community at Volley. We’re exploring everything you need to know about Volley, a new video messaging app taking on chat, video conferencing, and social feeds – all at once. It’s doing an excellent job for coaches, teams, and mentors. Find out what it can do for YOUR business! Plus, Mitch will answer questions from our audience about community building!

May 21, 20221h 0m

Ep 69Amazon Live Selling with Dealcasters

We’re talking to Jim Fuhs and Chris Stone of Dealcasters all about the biggest opportunity for creators and marketers alike: Live Selling on Amazon Live! We’re exploring what it takes to become an Amazon influencer, and how you can make money while building your own brand with it! Plus - questions from our audience about live selling will be answered by Jim & Chris!

May 14, 20221h 13m

Ep 68Live Selling Strategies with Stephanie Liu

Live selling will be a $25B (yes BILLION) industry by next year! With its captivating mix of entertainment, live demos, and delivery to your doorstep, it’s the future of retail and opens enormous opportunities for retailers, creators, influencers, and remote live producers to shine! On this week’s Social Media News Live, Stephanie Liu gives us the scoop on live selling and shares what it takes to launch your own live shopping show. We'll also talk about Season 2 of her Ecamm series, ShowRunner -- where she shares "live selling secrets and strategies." You won't want to miss this week's show!

May 12, 202259 min

Ep 67Pinterest for 2022 with Alisa Meredith

What's so "pinteresting" about Pinterest? A lot! What if I told you that Pinterest can... - Reach engaged users looking for new ideas and products? Yes! - Ever heard of Pinterest drama? Nope! Because we don't do drama on Pinterest... it's all about you and your products! - Extend the life of your content from today to evergreen - Boost your videos! Pinners love videos, watching close to 1 billion videos a day on Pinterest. On this week’s Social Media News Live, we’ve invited Pinterest expert, Alisa Meredith, to discuss the best practices and trends that are working on Pinterest.

May 3, 202240 min

Ep 66Coaching? Counseling? Masterminds?

Business Coaches, Counselors, Mentorship Programs, and Mastermind Groups – all of them promise to develop your abilities, accomplish your goals, and build accountability. But which one will give you the clarity and direction you need to grow your business or become more skilled in your career? Which avenue is right for you? On this week’s Social Media News Live, we’ve invited business coach and licensed therapist, Anthony Witt, to help us answer these questions and more!

Apr 23, 20221h 5m

Ep 65Writing Clickable Copy with Liz Wilcox

Want to write emails that actually get opened? Writing your weekly newsletters doesn’t have to be a chore or a bore. In fact, it can be fun! On this week’s Social Media News Live, Liz Wilcox shares her proven process for writing copy that makes people “click” for more and building an email list that converts!

Apr 18, 20221h 1m

Ep 64Upgrade Your Social Media with Dorien Morin-van Dam

Q1 2022 is Over! Do you have all of the data you need to make decisions about your social media content for Q2? Q3? Have you done an audit on your content lately? Today, we’re talking to Dorien Morin-van Dam on this week’s Social Media News Live about campaign planning, organic content ideas, and what trends should be driving your social media strategy through the rest of 2022.

Apr 11, 20221h 0m