Slow Flowers Podcast

Today's guest: Kiara Hancock of K. Hancock Events In celebration of our Slow Flowers Podcast's 8th anniversary, we launched our new, live-stream video format -- calling it the Slow Flowers Show -- with the goal of sharing the faces and voices of our members, as well as tours of their farms, their shops and their studios -- and most of all, their flowers https://youtu.be/UytU9c7Yq9o Today, you're in for a real treat as we will meet Kiara Hancock of K. Hancock Events, who joined me last week to record this conversation. Kiara is based in Tacoma's University Place and she is a floral educator and wedding and event florist. Kiara Hancock on HBO's Full Bloom Season 2 If, like me, you have just binged on the floral series of the summer, HBO's Full Bloom, you already know Kiara, who was one of 10 budding floral artists who are put to the test each episode in both individual and team challenges. Floral experts Simon Lycett, Elizabeth Cronin and Maurice Harris serve as hosts and judges determining who gets cut and who remains in the running for the $100,000 grand prize. HBO Max released the series on June 10th. Kiara's Episode One winning floral arrangement Kiara Hancock (second from right) in Full Bloom - Season 2 I reached out to Kiara and asked her to share her story, her experience as a reality TV competitor, and to design for us on camera. She writes this on her website: "I'm a wife, mother to two awesome girls, a wedding designer, floral designer, and day-of coordinator. I believe that modern and romantic designs can coexist in harmony and I aim to bring weddings to life in a way that resonates JOY." Kiara' forte is incorporating passionate and confident designs that seamlessly integrate each couple's personalities, both as individuals and jointly. Kiara is a pro at the logistics portion of planning, thanks to her background as an administrative professional at some of the Northwest’s most successful companies. Her passion for events stems from not only wanting to make sure that each of her clients' wedding day runs smoothly and that she deliver something beautiful to the eye, while ensuring the couple feels heard, understood, and seen. Kiara is a huge advocate of authenticity and she encourages, supports and guides her clients to be true to who they are, fight for the things they want, dream big, and to trust their gut. She adds: "I will never get tired of seeing my designs become part of the tapestry of your wedding day...it does my heart serious good." If you haven't fallen in love with Kiara's favorite color palette -- yellow in all shades, I'd be surprised! We also welcome Kiara Hancock as a new member of the slow flowers society. She's one to follow, and we admire all that she's doing to nurture inclusion and representation through her Decency is not Difficult campaign to support ourcommoncause.com. More news . . . I know it's August and that our celebration of 2021 American Flowers Week has passed for this year (the dates were June 28-July 4th), but you'll want to check out the our new article that appears in Growing For Market's August issue. Thanks to editor and publisher Andrew Mefferd, who asked me to recap some of the amazing activities that our members produced for American Flowers Week. American-Flowers-Week-in-August-2021-Growing-for-Market-MagazineDownload Last month, we also jumped in and celebrated the 2021 Canadian Flowers Week (July 15-22), thanks to the support of creator Natasa Kajganic of the Toronto Flower Market who invited Becky Feasby of Prairie Girl Flowers and me to do an IG takeover. During the entire week, we virtually traveled across Canada, meeting florists and flower farmers in seven provinces for IG Live conversations about their floral enterprises. Click here to watch those interviews And thank you to each of our guests: Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Special thanks to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. More thanks goes to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com. Association of Specialty Cut Flowe

In celebration of the Slow Flowers Show's 8th anniversary, we launched our new, live-stream video format on July 21st with the goal of sharing the faces and voices of our members, as well as tours of their farms, their shops and their studios -- and most of all, their flowers. The video edition of today's episode aired as the Slow Flowers Show on Wednesday, July 28th, simultaneously broadcast to both YouTube and Facebook Live. See the replay below: https://youtu.be/ENPWfen8H4c Deanna Kitchen on the Slow Flowers Show Today's guest is Deanna Kitchen, flower farmer based in Mt. Vernon, in the Skagit Valley north of Seattle, Washington, where so much great agriculture, especially floral agriculture, is rooted. Deanna and her family grow flowers, livestock and three sons at Twig & Vine Farm, a 10-acre micro-farm with just under 1/4-acres cultivated. As Deanna writes on the farm's website, "dahlias are the reigning queen here, but we also love to grow unique foliages, vines and whimsical bits like grasses and pods." Deanna Kitchen I visited Twig & Vine a few weeks ago to film a video farm tour with Deanna. For Podcast listeners, you'll hear our conversation today, as Deanna harvests stems and discusses some of her favorite field crops. As she shared her story, and the conversation naturally turned to her floral passion and mission: the Growing Kindness Project. Now an established nonprofit 501(c)3 organization, the motivation behind her endeavor is a campaign of kindness that becomes a ripple of goodwill reaching across the world. Deanna likes to quote the late Anne Frank: No one has ever become poor by giving. The Growing Kindness Project is working to support anyone who wants to share kindness by growing and giving flowers. It provides support, education, and resources to help participants grow and give flowers, whether they are experienced gardeners or have never planted a single seed; whether they tend to a pot of flowers on a city balcony or produce acres of blooms on a farm, Deanna and her team of Growing Kindness Ambassadors are motivated to help anyone grow kindness in their communities. (c) Ryleah Foehl Photograph Thanks for joining our conversation, originally recorded on July 22nd. It was a windy day and I apologize that we had a lot of related audio challenges. Deanna was a great host and I am so grateful she was able to set aside time for me to visit and capture a slice of her world, along with her story. Find and Follow Twig & Vine on Instagram Find and Follow The Growing Kindness Project on Instagram Thanks so much for joining us today! I know I mentioned early in the interview that Deanna and I were planning to sit down and talk more about Growing Kindness, but honestly, we were having such a great flow of conversation, that I didn't want to interrupt it! Thanks so much for joining us today! Keep an eye out soon for details about a special Growing Kindness Project event taking place in August, hosted by Holly Chapple at Hope Flower Farm in Leesburg, Virginia, along with Growing Kindness Project's ambassadors Sarah Daken and Tom Precht of Maryland-based Grateful Gardeners. As soon as we have those details, I'll share them in a future episode. You can also subscribe to updates at the Growing Kindness Project's website, growingkindnessproject.org. Hey, I have fabulous news to share with you today. We just learned that the Slow Flowers Podcast received the 2021 Media Awards Silver Medal of Achievement for a Podcast Series in the Broadcast Media category, presented by GardenComm: Garden Communicators International. This national award recognizes individuals and companies who achieve the highest levels of talent and professionalism in garden communications. The 2021 competition had more than 135 entries in 62 categories. Recipients of the Silver Medal represent the top winners in each competition category who will now compete for best of group in the areas of writing, photography, digital media, broadcast media, publishing, and trade. Thanks to all of you for listening and supporting the Slow Flowers Podcast, and now, the Slow Flowers Show, our video edition, which you can watch every Wednesday live-streamed on YouTube and Facebook Live. I'll share those links for you in today's podcast, as well. The Slow Flowers Podcast has been downloaded more than 750,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks to support Slow Flowers' ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com Thank you to our Sponsors This episode is brought to you by Slowflowers.co

https://youtu.be/o9vPCvrSjjI Today's conversation was originally broadcast in late May by "Sustainability Champions," an investigative podcast series made for the environmental stewards of the world, produced and hosted by Daniel Hartz. The series defines Sustainability as "the avoidance of the depletion of natural resources in order to maintain an ecological balance" and Champion as "one who supports or defends a cause." We can all get behind that, right? Host and founder of Sustainability Champions, Daniel Hartz is an American based in London. He started Sustainability Champions to showcase people around the world working hard to heal the planet through business innovations, community organizing and individual messages of optimism. Sustainability often makes financial sense and the future of the environment is bright.daniel hartz, sustainability champions I am so grateful he invited me to share the story of the Slow Flowers Movement on Sustainability Champions. In celebration of the Slow Flowers Show's 8th anniversary, we launched our new, live-stream video format with the goal of sharing the faces and voices of our members, as well as tours of their farms, their shops and their studios -- and most of all, their flowers. You can subscribe to our YouTube Channel here. Thanks so much for joining us today! A special thank you to friend and floral design educator Hitomi Gilliam for introducing Daniel and me. Hitomi is also a past guest of Sustainability Champions! You can listen to my past interview with Hitomi here. Subscribe to and follow Sustainability Champions here Follow Sustainability Champions on Facebook and follow Sustainability Champions on Instagram. Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers' hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com. Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com. Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we're thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com. (c) Mary Grace Long Photography Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded nearly 750,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks to support Slow Flowers' ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com I'm Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you're invited to join me in putting more Slow Flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Thank you so much to Andrew for helping me set up our new Video Podcast platform and teaching me the technology! I'll be relying more on his talents in the coming days. You can learn more about Andrew's work at soundbodymovement.com. Music Credits: Dance of Felt; Gaenaby Blue Dot Sessionshttp://www.sessions.blueLovelyby Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/ In The Fieldaudionautix.com

Sarah Reyes welcomed me to Wildflower and Fern in Oakland, California I'm so happy to introduce you to today's guest, Sarah Reyes of Oakland-based Wildflower and Fern. Sarah's passion for local flowers moves through both retail and wholesale channels. She calls herself a botanical liaison, a term that sums up the role she plays for both customers of her 240-square-foot retail flower shop, which opened in the fall of 2019 at Oakland's Rockridge Market Hall, and for fellow florists who turn to Sarah for her connections to unique, local and seasonal flowers sourced from farms and fields outside of San Francisco. On the road with Wildflower and Fern As I alluded, Wildflower & Fern's cooler and storage space serves a dual purpose. It allows Sarah and her team to process flowers and produce larger designs, and it allows wholesale customers to "shop" from the back-of-the-house -- giving even more people access to local, California-grown botanicals. I featured more of Sarah's story in a November 2019 issue of Slow Flowers Journal for Florists Review:Download the PDF here: 11_Slow Flowers Journal_Wildflower and Fern_Download We recognized Sarah for her four-year-streak attending the Slow Flowers Summit at our recent 2021 gathering (c) Missy Palacol Photography One more thing I want to mention about Sarah. She is a loyal and passionate supporter of Slow Flowers Society, and she holds the distinction of being the only person (other than staff and speakers) who has attended all four Slow Flowers Summit conferences! This year, Sarah brought her entire team of designers, which was an amazingly generous way to share her mission and passion with them. You can see photos of Sarah and the Wildflower & Fern shop in Oakland in today's show notes. I visited there on my drive to Filoli, where the Slow Flowers Summit took place -- and it was a delightful way to immerse myself in California-grown flowers and sustainable floral design. Thanks so much for joining us today as I introduced you to one of our Slow Flowers leaders who has created an important and influential hub for local flowers in San Francisco's East Bay Area. And thanks to Sarah and the entire team at Wildflower & Fern for welcoming me when I visited. And for bringing your energy, enthusiasm and local flowers to the Slow Flowers Summit! Wildflower & Fern was one of our meal sponsors - sharing even more support for the Slow Flowers mission. Today is a big day for the Slow Flowers Podcast! It is our eighth anniversary since starting this small but mighty program on July 23, 2013. Since launching, we have produced more than 400 consecutive weekly Slow Flowers Podcast episodes, and those episodes have been downloaded nearly 750,000 times by listeners like you. It's so fitting that Sarah Reyes of Wildflower & Fern joined me on today's program, because she embodies the mission and values of the Slow Flowers Movement. Sarah is our final audio-only guest. Today, we are launching our new Podcast platform, adding video programming to enhance the audio interviews and conversations you've listened to for eight years. You can find the link to watch and subscribe to Slow Flowers Podcast on YouTube and Facebook Live, beginning today and every Wednesday going forward. It is my goal to introduce you to the faces and voices, the farms, shops and studios -- and most of all, the flowers of our community. The audio of each episode will continue to land in your inbox in whatever way you've listened before, including iTunes, Spotify and at debraprinzing.com, and more. Thanks in advance for following me down the Vodcast path! I'm excited to see you there. Thank you to our Sponsors! This podcast is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. For each Podcast episode this year, we thank three of our Podcast Sponsors. Rooted Farmers: Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers' hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com. Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like m

Kristine Albrecht of Santa Cruz Dahlias with 'KA's Khaleesi' Of course you've heard me talk about my road trip to California in late June for the 4th Slow Flowers Summit. A few days before the Summit took place, I was treated to a morning visit at Santa Cruz Dahlias, the micro- flower farm owned by award-winning dahlia breeder Kristine Albrecht, a Slow Flowers member. I'd been wanting to learn more about Kristine's work as a flower farmer whose curiosity about breeding has led to incredibly unique - new - named cultivars, a devoted following among cut flower farmers, and now, a new book, published in 2020: Dahlia Breeding for the Farmer-Florist and the Home Gardener, with Brion Sprinsock, Kristine's spouse, as co-author. I ordered my copy and asked Kristine if she would sit down with me when I was in the area late last month. She kindly invited me for a tour and I enjoyed a deeply informative lesson on her work and her passion. In the foreword to Dahlia Breeding, Kristine writes:"I am fortunate that I have the opportunity to talk and write to people about dahlias almost every day. While familiar with growing dahlias from tubers, many growers simply have no idea that unique varieties of dahlias can be generated from seed. The more I thought about that, the more I was inspired to write this short book and share my hybridizing knowledge." Jan Palia (left) and Kristine Albrecht (right) - met me in June and treated me to a beautiful morning She continues: "I'm not a typical dahlia hybridizer who breeds mainly show dahlias. I have as much interest in breeding varieties loved by florists and designers as I do in breeding dahlias for show. I don't have a scientific background: the advice in this book comes from practical experience at my farm. I currently grow on a quarter-acre suburban farm in the California Central Coast. I generate hundreds of dahlia blooms every week, and when they are not being cut for shows, I sell them to designers and florists. These floral designers give me wonderful feedback on what colors and forms are the most commercially viable. Their input helps me set my hybridizing goals." 'KA's Cloud' In 2014, after years of learning and experimentation, Kristine hand-crossed pollen parent Kenora Jubilee with seed parent Elma Elizabeth for a new variety called 'KA's Cloud'. She excitedly sent it off to the American Dahlia Society trial gardens across the U.S. and the blooms won the Derrill W. Hart and the Lynn B. Dudley medals, the two top awards in the country. A bucket of just-harvested Santa Cruz Dahlia blooms, including dahlia companion plants (c) Debra Prinzing Blue ribbons aside, she was hooked. And that experienced ignited what has become one woman's amazing journey with dahlias, one she generously shares with you today. I know you'll enjoy the rest of the story, as I introduce Kristine Albrecht in today's episode. 'KA's Bella Luna' - a delicious Kristine Albrecht introduction 'KA's Mocha Katie' A detail shot of the storage tub that Santa Cruz Dahlias uses for deliveries and transportation Follow Santa Cruz Dahlias on Instagram Thanks so much for joining us today as you learned more about dahlias specifically bred for floral design. Enjoy photos of my visit to Santa Cruz Dahlias and some of the gorgeous dahlia introductions that Kristine has bred! More about the Slow Flowers Podcast Interviewing Meg McGuire at Red Daisy Farm This podcast is a vehicle for storytelling and for sharing the stories of our Slow Flowers Members. Several years ago, I made the conscious decision to put a priority on featuring Slow Flowers members as Podcast guests. There may be an occasional episodes with a floral celebrity or book author, but the majority of our weekly guest slots are devoted to our members' stories. We strive for inclusion, representation and diversity among our guests. We also mix things up when it comes to geographical location and different facets in the floral industry. To be considered as a guest, please be sure you have gone back through our archives to familiarize yourself with our various themes and interesting angles. You can find the archives in the right column at debraprinzing.com, home of the Slow Flowers Podcast show notes. Then, put together a proposal email. Please share your name, business name and bio; a selection of 5-7 photos that illustrate you, your farm/shop/studio/enterprise; and your flowers. We use these images in our "Show Notes." Tell me the topics and themes you propose for the episode. What's new, exciting, timely and relevant to our audience? What is the "takeaway" that will resonate with listeners? Our ideal guest has a personal story to tell and is generous with information and inspiration to share with other floral professionals. We plan several months in advance, so start thinking about sharing

Today's guest is Felicia Alvarez of Menagerie Farm + Flower (c) Jill Carmel Photography June was a super-busy and invigorating month and I have lots to share with you! I'm recording the intro to today's episode on July 5th. Yesterday, my husband and I arrived back in Seattle after driving home from the SF Bay Area, my car filled with Slow Flowers Summit supplies; my heart filled with love for our amazing community of members, supporters, sponsors, partners -- and especially the small but mighty Slow Flowers team of creatives who work with me. Oh, and my mind spinning with ideas and inspiration from last week's Slow Flowers Summit, our fourth and best one to date. Our fabulous Slow Flowers Summit 2021 speaker lineup included (from left): Susan McLeary, Max Gill, founder Debra Prinzing, Pilar Zuniga (with her adorable daughter, Paloma), Jennifer Jewell, Abra Lee, Molly Oliver, Kelee Matsushita-Tseng, Emily Saeger and Lorene Edwards Forkner (c) Missy Palacol photography You'll hear much more in the coming weeks as I share recaps and resources from the Slow Flowers Summit 2021. Suffice it to say, the timing worked out wonderfully for an all-outdoor conference as we safely gathered at Filoli Historic House & Residence in Woodside, California. To arrive there, I departed Seattle on Wednesday, June 23rd, giving myself two days to make the drive south. It was a good time to be alone with my thoughts, and to schedule a few stops along the way. One stop was in Live Oak, California, located halfway between Chico and Sacramento. I was lured to Menagerie Flower + Farm, where Felicia Alvarez lives with her family in the beautiful Sacramento Valley. The farm raises field grown garden roses, specialty flowers, French prunes, assorted stone fruits, nuts and rice. Menagerie Farm + Flower's beautiful roses, including (left) Scarlett & Grace's arrangement (c) Kelly Marie Photography and (right) Felicia's montage of just-harvested garden roses If you followed our 50 States of Slow Flowers podcast series in 2019, you heard a short interview with Felicia when I featured California, but honestly, I knew that 15 minutes could never cover all that she could tell us about her diversified family farm and especially about her roses. Now, I had a very important reason to see Menagerie Farm + Flower in person! BLOOM Imprint, our book venture, is publishing Felicia's first book this fall. We are so excited about Growing Wonder, which the book is called. You'll hear all about this new project in our conversation -- and learn how you can pre-order your own copy. Here's a bit more about Felicia Alvarez before we get started: On her website, she writes: "I've been farming for over two decades and every day I fall in love with the simplicity & nostalgia of life on the farm. My mission is simple - to grow exceptional flowers & foods with distinctive quality. As a third generation farmer, my favorite memories as a child were tending to my grandmother's farm garden filled with fragrant garden roses. Her love of flowers made me an avid gardener and now accidental flower farmer. Today I farm French prunes, garden roses and specialty cut flowers with the help of my husband and two little sons in tow." Felicia Alvarez on "Growing Wonder" (c) Jill Carmichael Photography After more than a year of recording most of our episodes over Zoom, it was such a joy to sit at a picnic table next to Felicia's barn and record live and in person. The ambient farm sounds only help to underscore that feeling of immediacy. I hope you enjoy this conversation, so let's jump right in and get started! Pre-Order GROWING WONDER! Thanks so much for joining us today! What a lovely preview of Growing Wonder! You can pre-order your copy of Felicia's book via a link to BLOOM Imprint - we'll mail it to you in September after publication. In the meantime, there are a lot of resources available to you at Felicia's website -- check out links below and follow her on social media. Subscribe to Menagerie Farm + Flower's Newsletter here. Sign up for Menagerie Academy, Felicia's membership for rose lovers, gardeners and growers. There are three levels of membership, depending on your own needs and goals. Learn more about Felicia's one-on-one coaching sessions for your rose aspirations. Single sessions, packages and on-farm sessions available. Workshop details are here. Upcoming is an October 19th workshop at Menagerie Farm called "Elements of Rose Growing." Free Printable Resources and Educational Resources from Felicia, created for her students and coaching clients. We just wrapped up American Flowers Week, our 7th annual celebration, June 28th through July 4th. For all of you who participated, THANK YOU for sharing photos of your beautiful flowers, designs, farms and special activities. Our botanical couture collection was the most extens

Kelly Shore of Petals by the Shore & The Floral Source Today we welcome back wedding and event florist Kelly Shore, owner of Petals by the Shore, based in Damascus, Maryland. In celebration of our 7th annual domestic floral promotion, American Flowers Week, which runs June 28-July 4th, I invited Kelly to discuss two of her recent projects: First, the botanical couture ensemble Kelly created for this year's American Flowers Week collection, which features wax flowers, heathers, serrutia and other South African plants grown by her friends at Resendiz Brothers Protea Growers in San Diego County. One of Kelly's promotional graphics from 2020 in which she regularly featured curated boxes of domestic cut flowers and foliages from a number of growers And second, to update us on American Grown at Home, curated collections of wholesale flowers which she markets through The Floral Source, her sister business. Kelly Shore, teaching at Scenic Place Peonies in Homer, Alaska Kelly has spent the past several years educating herself about domestic flower sourcing. She began in her own backyard, motivated by a desire to support flower growers in her area, many of whom she originally purchased from through local farmers’ markets. As her involvement in the Slow Flowers movement grew, Kelly’s commitment and awareness expanded. She committed to only sourcing 100-percent American-grown ingredients for her designs. She reached out to flower farms around the country, introducing herself and asking how she could support them. For some, that meant directly selling their flowers to Petals by the Shore. For many, though, that meant suggesting that Kelly encourage conventional wholesale florists in her area to order more domestic product for their coolers. In response, Kelly began to invest in photography and graphic design to launch her “American Grown at Home” branding through a new channel of her business, called The Floral Source. She says: “The whole purpose of creating curated boxes was not to generate money for myself, but to empower the design community with the knowledge about what is grown by U.S. flower farmers. I told my florist friends: ‘If you’re not confident or you don’t know where to get flowers domestically, here’s how you can sample these farms without taking a huge risk.'” The Floral Source was originally designed to host retreats and farm tours for professional florists, with the goal of exciting her peers about domestic sourcing and demystifying the ordering process. The platform gave Kelly a way to highlight dozens of flower farms, their flowers and a seasonal approach to floral design. “I have often felt like my design community was intimidated about connecting directly with growers,” she explains. “And I know that it’s hard to break habits, because it’s easy to go to one place, buy the cheapest, and get the floral product you know and have relied on. But to break out of that mold and transition to sourcing domestically, you have to be willing to reach out to multiple growers.” I'm so happy to welcome Kelly Shore to the Slow Flowers Podcast. You'll also find all the details about The Floral Source and how you can subscribe to Kelly's curated collections of U.S.-grown blooms. A few days after we wrapped up the recording for this episode, Kelly announced a new offering for American Flowers Week -- a special American Grown at Home box of blooms This celebratory collection is for all flower lovers, not just designers, highlighting 22 farms in Maryland, Virginia and West Virginia - all members of the Old Dominion Flower Cooperative, a Slow Flowers Member group. The lush seasonal box of summer blooms and greenery will be a surprise box, curated by Kelly. It features a little bit of seasonal goodness harvested from all of the mid-Atlantaic botanicals grown by Old Dominion Flower Cooperative farms. Each $150 order includes a 5” Accent Decor metal vase that buyers can use when they participate in a virtual workshop with Kelly on July 1. Celebrate seasonality and our local and American growers and bring the joy of flowers into your home for American Flowers Week. The box will ship from the co-op on June 30 overnight to be delivered to you July 1.Check it out! And if you miss this offering due to your schedule -- no worries, there is a fantastic lineup offerings at The Floral Source, featuring domestic flower and foliage offerings all season long. This episode is coming to you on Wednesday, June 30th, right in the heart of American Flowers Week, our 7th annual celebration, June 28th through July 4th. Please help us celebrate! You can find all the free social media badges, logos, branding and other resources like a coloring map of all 50 USA-state flowers at americanflowersweek.com! Show your floral patriotism and post photos of your red, white and blue, or any other color of your seasonal and local floral harvest! Be sure to use the hashtag #americanflowersweek when you post! I'll be

Susan McLeary (c) e.e. berger In March 2017, I wrote a 10-page profile of Susan Mcleary for Florists' Review magazine's "Creativity" issue. It's this article that inspired me to invite Sue to be our Keynote speaker at the upcoming Slow Flowers Summit, taking place next week on June 28-30th in the San Francisco Bay Area at the amazing venue, Filoli Historic House & Garden. Sue's personal story of seeking, claiming and boldly nurturing her creative process and practice as an artist will inspire and embolden everyone who hears her at the Summit. Susan McLeary -- such an artist and inspiration! Susan is a floral designer, artist and instructor who creates unusual, boundary-pushing floral art including elaborate floral wearables, large-scale installations, and her signature succulent jewelry. Her soulful, seasonally-inspired creations have been described as exquisite living artwork. A passionate teacher, Susan offers private design instruction for new and professional florists in her studio, on her online class platform, and through destination workshops. Floral artist Susan Mcleary is a design influencer who advocates for foam-free practices in her large-scale botanical installations (c) Amanda Dumouchelle Susan’s work has been featured on the cover of Fusion Flowers Magazine twice, and in leading industry publications and websites including Martha Stewart Weddings, Florist's Review, My Modern Met, Refinery 29, SELF, Buzzfeed, Belle Armoire, Cosmopolitan, Ebony, and Grace Ormond Wedding Style. Susan is a member of Slow Flowers Society and Chapel Designers. Her first book, The Art of Wearable Flowers was released March 3, 2020. A few weeks ago, in anticipation of Sue's keynote presentation The Creative Journey, she and I met up over Zoom to record this special episode. I hope you enjoy it as much as I have. As I mention in the interview, Sue has appeared as a co-guest on two past episodes of the Slow Flowers Podcast, but that was many years ago. Learn More Here:Susan McLeary on the Slow Flowers Podcast:Episode 217 (October 2015)Episode 220 (November 2015)Read my 2017 article, A Curious Creative (pdf)Here are the many ways to study with Sue McLeary:Online Courses (a la carte)The Essentials Toolkit (bundle)The Virtual Studio (membership-based), includes Live Sessions and new courses. Total of 60 courses in the library to date Susan McLeary (c) e.e. berger As Sue mentioned, she launched a new course yesterday, June 22nd, called The Floral Mentor: A transformative floral learning opportunity. Transform the 3 Key Areas of Your Floral Business in the Next 30 Days: The Heart - Cultivate your unique creative voice, overcome limiting beliefs, and cultivate a more purpose-driven floral business.The Art - Unlock the magic of the principles of design to create more advanced, artful and balanced work every time.The Business - Learn practical business, branding, and marketing skills to grow a more profitable and life-giving floral business. The Floral Mentor opened on June 22nd and is available for signup through June 30th. In this course, Sue and her cohort of friends and colleagues help you master the art, the heart, and the business of floral design. It's all about aligning your core values with your business, Sue explains. She writes: "Pull up a virtual chair in my personal studio to learn from me and some of my key mentors!" Sue introduces students her wonderful mentors who teach valuable lessons Sue has learned from each of them. Together, Sue and her mentors will help you create the art you’re truly capable of, build a fulfilling business you love, and join hands to move the floral industry forward together. I can get behind those aspirations! Maybe this course has your name on it, too. check it out! Next week is also our 7th annual American Flowers Week, June 28th through July 4th. Please help us celebrate! You can find all the free social media badges, logos, branding and other resources like a coloring map of all 50 USA-state flowers at americanflowersweek.com! Show your floral patriotism and post photos of your red, white and blue, or any other color of your seasonal and local floral harvest! Be sure to use the hashtag #americanflowersweek when you post! I'll be doing just the same, friends. Thank you to our Sponsors This podcast is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and

Here we are, less than two weeks until the fourth Slow Flowers Summit begins on Monday June 28th and continues through Wednesday June 30th. We launched the Slow Flowers Summit in 2017 in Seattle, intentionally scheduling it to take place during American Flowers Week as the core event during our annual domestic flower holiday week. And as the Slow Flowers Summit has expanded and improved, so has American Flowers Week, its original impetus. We've been celebrating already, as the buildup to American Flowers Week begins in June, leading up to that specific holiday week of June 28-July 4th. This year's special botanical couture promotion is a perfect one-dozen floral garments, created by flower growers, farmer-florists, designers, and members of the Slow Flowers community -- all with the motivation of elevating flowers and sharing their talents with the public. Tammy Myers, LORA Bloom (c) Missy Palacol Photography Today, I'm excited to introduce Tammy Myers of LORA Bloom. Seattle-based, LORA Bloom is an online E-commerce and marketing platform that provides an additional sales channel for florists, giving them a marketplace where customers can find custom, one-of-a-kind designer arrangements for local delivery. LORA Bloom’s florist partners are aligned with Tammy’s own values of supporting local flower farms and offering foam-free designs. Read our October 2020 article about LORA Bloom in Slow Flowers Journal. Listen to Tammy's first appearance on the Slow Flowers Podcast in Episode 201 (July 8, 2015), where you'll learn more about her evolution from a studio florist to her present role as creator of the LORA Bloom platform. Tammy's original concept board for her American Flowers Week 2021 submission And when I asked Tammy if she was up for designing a second American Flowers Week botanical couture look (she was a participating designer in 2019, as well), Tammy came up with a stunning project that included six of her LORA Bloom florists as collaborators. RBG-inspired Botanical Couture, at the University of Washington (c) Missy Palacol Photography Business in the front; Party in the back, with botanical surface design by Tammy Myers; dress by Riva Juarez A reimagined judicial robe, seen in sketches by garment designer and this project's model, Riva Juarez The result is what we are calling a Floral Tribute to RBG -- the late U.S. Supreme Court Associate Justice Ruth Bader Ginsburg, who Tammy considers a fashion icon and a female role model. Because Ginsburg died in 2020, the timing was significant to honor her now. Tammy's inspiration: RBG's collars, featured in Time Magazine (c) Elinor Carucci Creative botanical collars:Top row, from left: Lori Poliski, Flori and Anne Bradfield, Analog FloralMiddle row, from left: Maura Whalen, Casablanca Floral and Kristal Hancock, Sublime StemsBottom row, from left: Sophie Strongman, The Old Soul Flower Co. and Sharlet Driggs, Sharlet Floral Floral Palette: Domestic U.S.-grown botanicals from Washington, Oregon and CaliforniaCreative Concept/Creative Direction: Tammy Myers, LORA Bloom, lorabloom.com,@lorabloom.flowersModel: Riva Juarez, rivaladiva.com, @rivaladivaHair/Makeup: Riva JuarezPhotography: Missy Palacol, Missy Palacol Photography, missypalacol.com, @missy.palacolCollaborating Slow Flowers Society florists: Tammy Myers; Anne Bradfield, Analog Floral, @analog_floral; Maura Whalen, Casablanca Floral, @casablancafloral; Sharlet Driggs, Sharlet Floral, @sharletfloral; and Lori Poliski, Flori, @flori.flowersOther florists: Sophie Strongman, The Old Soul Flower Co., @theoldsoulflowerco and Kristal Hancock, Sublime Stems, @sublimestemsLocation: University of Washington Campus, Seattle, Washington Thanks so much for joining us today! I love something that Tammy shared with me when I interviewed her for the story that appears in Slow Flowers Journal Botanical Couture special edition: "In my research, I learned Ruth Bader Ginsburg had favorite pieces that communicated subtle messages of the Court's decisions. We know that flowers speak in similar ways."Tammy myers, lora bloom By the way, if you haven't yet seen the free, 72-page special edition of Slow Flowers Journal, released on June 1st, you can find the link here. You'll read all about the RBG Floral Tribute along with stories about the eleven other botanical couture looks created for American Flowers Week. Prepared to be wowed at all the beauty and talent in our collective community! Maybe it will trigger some ideas for you to get involved in 2022! Next week: Susan McLeary designing a fabulous floral 'fro (c) Amanda Dumouchelle photography Next week, you'll hear my interview with Susan McLeary, our keynote presenter at the upcoming Slow Flowers Summit. It is guaranteed to inspire you, as Sue is such an important influence, an incredible floral artist, and a boundary-pushing leader in our community. I can't wait to share our conversation wit

The Wedding Garden at Filoli Historic House & Garden (c) Gretchine Nievarez Over the past year, you've heard from many of the panelists and personalities scheduled to present at the upcoming Slow Flowers Summit, scheduled for June 28-30, which is right around the corner. And today, I'm bringing you straight to our Summit destination, Filoli Historic House & Garden based in Woodside, California, where we will gather for the first two days of the conference. Filoli's remarkable Georgian Revival architecture (c) Gretchine Nievarez I am so excited for the opportunity Summit attendees, speakers, sponsors and guests will enjoy as we immerse ourselves in the beauty and legacy of this Bay Area cultural institution. We will spend two full days experiencing the historic property, including Filoli's legendary landscape and cutting gardens, which you'll learn more about today. We also will have unprecedented access to design a 'floral takeover' in 'The House,' California’s most triumphant example of the Georgian Revival tradition and one of the finest remaining country estates of the early 20th century. From left, today's guests: Jim Salyards, Kate Nowell and Haley O'Connor of Filoli's Horticulture Staff For now, I'd love to introduce you to the horticulture team at Filoli, because they are the ones whose involvement in the Slow Flowers Summit will ensure a thoroughly immersive plant and floral experience. Today, join me in a conversation with Jim Salyards, Kate Nowell and Haley O'Connor. Jim Salyards is the director of horticulture, a 26-year veteran of Filoli! Kate Nowell is the horticulture production manager, with about one decade at Filoli, and Haley O'Connor is Filoli's new formal garden manager who joined about six months ago. Let's jump right in and take an audio (virtual) botanical tour with three talented plants people. Attendees of the Slow Flowers Summit will have full access to the beautiful grounds at Filoli Historic House & Garden during our workshops and immersive floral experiences Thank you so much for joining our conversation today! There are still a few spaces left to attend the Slow Flowers Summit and you can find all those details at slowflowerssummit.com. We are so excited to welcome our attendees to a safe, in-person, COVID-compliant and mostly outdoor setting at Filoli Historic House and Garden. The countdown begins! The Garden House at Filoli And by the way, if you're not attending the Summit, watch Slow Flowers Society on Facebook, Slow Flowers Society and Slow Flowers Summit on Instagram for live feeds coming to you from the Slow Flowers Summit, including a behind-the-scenes tour that I will lead on setup day, Sunday, June 28th. Click here to listen to Jennifer Jewell's interview with Debra Prinzing Something really fun happened this past week as I traded places at the microphone and answered questions posed to me rather than being the person asking those questions. Our good friend Jennifer Jewell, producer and host of Cultivating Place, an award-winning public radio program and podcast, invited me to join her to discuss all things Slow Flowers. I'll share the link to that episode in today's show notes. You've heard Jennifer here as a past guest and you may already subscribe to Cultivating Place. If not, please check out her amazing, inclusive and expansive weekly radio program about plants, people, place and other conversations about natural history and the human urge to garden. Jennifer is coming to the Slow Flowers Summit as our capstone speaker on day two -- and I'm so honored that she shared our story - your story - the story of Slow Flowers - on her terrific show. Our 2021 Botanical Couture Collection for American Flowers Week 2021 As you know, in the buildup to American Flowers Week, June 28-July 4, there is much to celebrate. This Friday, you're invited to join our Slow Flowers Member Virtual Meet-Up, June 11th at 9 am Pacific/Noon Eastern. The topic: Botanical Couture for American Flowers Week 2021 Collection. The guests? Several of the creatives responsible for this year's expansive and flourishing fashion collection! Get a peek at the behind the scenes and hear from the creatives -- Slow Flowers member farmers, designers and floral artists who rose to the open call for floral wearables. We have one-dozen looks in all this year -- a feat of talent, ingenuity and inventiveness! Can't wait for you to join us -- all the details and the link to log in are available in today's show notes. See you there! Click here to Join the Slow Flowers Member Meet-Up on Friday, June 11th (9 am Pacific/Noon Eastern) Thank you to our Sponsors This podcast is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms

Today, we continue our series to highlight the talented speaker lineup for the upcoming Slow Flowers Summit, taking place June 28th-30th at Filoli Historic House & Garden in Woodside, California, with an extended conversation I'm excited to share with you. Abra, pruning roses as a volunteer at the Georgia Governor's Mansion Please meet Abra Lee, horticulturist, author, speaker and founder of the media platform called Conquer the Soil. Based in Atlanta, Abra says she is a self-proclaimed horticulturist extraordinaire that is half country bumpkin, half bougie, occasionally extra, and inherently Southern. She writes: "The opportunities I’ve been fortunate to experience during my career in the garden industry have far surpassed my ancestors’ wildest dreams!" Abra, leading the horticulture program at the Hartsfield-Jackson Atlanta International Airport Educated at Auburn University College of Agriculture in Auburn, Alabama with a B.S. in Horticulture and a distinguished Leadership in Public Horticulture Fellow from Longwood Gardens, Kennett Square, Pennsylvania, Abra takes notes on plants + pop culture and shares her observations across her blog and social media. Count on Abra to bring her distinct perspective to horticulture, popular culture, fashion, celebrity, and the history of Black gardeners. Her impressive professional path began as a city arborist, which led to landscape management roles at two major international airports (in Atlanta, followed by Houston), and as a University of Georgia Extension Agent. Meet the women of the Negro Garden Clubs of Virginia, circa 1932, featured in Conquer the Soil's IG Feed Years of research into the history of Black American gardeners propelled Abra to collect her research into a new book, scheduled for publication in the fall of 2022. The forthcoming book is called Conquer the Soil - Black America and the Untold Stories of Our Country's Gardeners, Farmers, and GrowersConquer the Soil profiles 45 hidden figures of horticulture—the Black men and women whose accomplished careers in the plant world are little known or untold. Among them are Wormley Hughes, an enslaved African-American who was head gardener at Monticello and dug Jefferson’s grave; Annie Vann Reid, an ex-teacher turned entrepreneur in South Carolina who owned a five-acre greenhouse and nursery in the 1940s that sold millions of plants and seeds; and David August Williston, a graduate of Cornell University and the first African-American landscape architect, a student of Liberty Hyde Bailey, and the designer of the Tuskegee University campus. Abra's lively text will be enriched by illustrations of each individual, making this forthcoming book as beautiful as it is critically important.In Conquer the Soil, Abra Lee--a rising star in the plant world--gives these women and men the spotlight they deserve and enriches our collective understanding of the history of horticulture. A Conquer the Soil IG post -- picking up on news about "The Gardener," a forthcoming Batman villain As we discuss in today's epsiode, Abra has an infectous passion about the people she's discovered through her research. She has lectured extensively on African-Americans and Ornamental Horticulture, gathering her research of 600 years of history from pre-colonial Africa to today and the artistic contributions of Black gardeners, horticulturists, educators and landscape architects to the green profession. While continuing her research for her upcoming book on the subject, Abra has unearthed an incredible narrative of Black Americans in floristry. She will share these stories of people, their flowers and their entrepreneurism in a new talk for the Slow Flowers Summit audience. Sneak peek of Mrs. Blanche Hurston, one of the women you'll meet in Abra Lee's presentation at the Slow Flowers Summit (from Conquer the Soil's IG feed) Her presentation, The History of the Black American Florist, will inspire our attendees with her storytelling gifts as she brings their untold stories to life, giving voice to the important history about Black pioneers in horticulture, floriculture, landscape architecture and botany. Some of the fun Conquer the Soil merchandise that Abra will bring to our Book & Art Table at the Slow Flowers Summit; from left: Famed florist Lucille Caine orchid hat pop-art poster, Conquer the Soil tote, Music x Flowers tote (a historic florist said these words, but you'll have to hear about that from Abra!) Find and follow Abra Lee and Conquer the Soil at these social places: Conquer the Soil on Instagram Conquer the Soil on Facebook Slow Flowers Summit 2021 Our fabulous speaker lineup includes (top row), Susan McLeary, Emily Saeger, Molly Culver; (middle row), Kellee Matsushita-Tseng, Lorene Edwards Forkner, Max Gill; (bottom row), Abra Lee, Pilar Zuniga, Jennifer Jewell + our host, Slow Flowers Society's Debra Prinzing Thank you so much for joining ou

The Slow Flowers Summit is one month away -- it's really impossible to believe as I speak that sentence, especially after having to postpone the 2020 Summit, which would have been our fourth consecutive year holding a live, in-person gathering to celebrate Slow Flowers Society and American Flowers Week. Our fabulous speaker lineup includes (top row), Susan McLeary, Emily Saeger, Molly Culver; (middle row), Kellee Matsushita-Tseng, Lorene Edwards Forkner, Max Gill; (bottom row), Abra Lee, Pilar Zuniga, Jennifer Jewell + our host, Slow Flowers Society’s Debra Prinzing Alas, as each of you knows, little took place last year. However, as we entered 2021, with the availability of vaccinations and some incredibly creative event planning by Karen Thornton, our Summit event manager along with the leadership at Filoli Historic House & Garden, we now can joyously proclaim that the Slow Flowers Summit 2021 will take place on June 28-30th. You have met many of our speakers on past episodes of the Slow Flowers Podcast, but in the coming weeks you will hear from several others. Consider this an introduction and a preview of their presentations coming up. Today, I invited two of the three panelists who are part of Sustainable Farming x Floral Design - what I envisioned as a conversation about how sustainable farming practices influence design choices, aesthetics and style. Hear each presenter's personal journey through farming to floral design, and enjoy visual inspiration as each demonstrates a signature arrangement using all locally-grown seasonal flowers.​ The Slow Flowers Summit's Sustainable Farming x Floral Design Panel (from left): Emily Saeger, Kellee Matsushita-Tseng and Molly Culver Kellee Matsushita-Tseng will be moderating the panel, joined by Emily Saeger and Molly Culver. Today's episode features a conversation with Kellee and Emily. Molly was unable to join us but I have a bonus for you -- links to Molly's past appearances on the Slow Flowers Podcast:Episode 172: Brooklyn Grows Flowers! Meet Molly Oliver Culver of Molly Oliver FlowersEpisode 412: The Flowering of Brooklyn with Molly Oliver FlowersEpisode 451: From Grower to Designer to Consumer: How two floral models are changing and adapting, with Yvonne Ashton of Mayesh Wholesale Florist and Molly Culver of Molly Oliver Flowers First, I'll tell you a bit more about Kellee and Emily - and then we will jump right into the conversation: Kellee Matsushita-Tseng is a queer, fourth generation Japanese-Chinese farmer. They are an educator and instructor at CASFS (The Center For Agroecology and Sustainable Food Systems) at UC Santa Cruz, training folks to grow a variety of fabulous fruits, flowers, and vegetables. They train growers in flower production, design, and sales for fresh markets and special events. They believe that cut flowers should be accessible to everyone, both for their cultural and spiritual significance, as well as for their beauty and sensory delight. Kellee is delighted to be part of creating a flower movement that is rooted in social and environmental justice. They are currently enamored by our native Matilija poppies, and excited to continue exploring design possibilities with other great natives.Follow KELLEE on Instagram @bravenewseed ​ Emily Saeger is a Filoli Horticulture Alumni and currently pursuing a Masters in Landscape Architecture at the University of Washington. She has eight years of horticultural experience blend production agriculture, landscape maintenance, garden and floral design. She has worked for several notable Bay Area farms including, Fifth Crow Farm, Bluma Farm and Hidden Villa.Prior to entering the Landscape Architecture program in the fall of 2020, Emily served as the Lead Horticulturist at Filoli, where she looked after the rose garden, cutting garden and orchard. Her design aesthetic is a blending of her work experience - foraged and cultivated, wild and formal - always designed with seasonality and senescence in mind. A strong believer in the healing powers of nature, through her gardens and floral design she hopes to facilitate this connection for all. Follow EMILY on Instagram @emilyadelias Thank you so much for joining our conversation today! There are still a few spaces left to attend the Slow Flowers Summit and you can find all those details at slowflowerssummit.com. We are so excited to welcome our attendees to a safe, in-person, COVID-compliant and mostly outdoor setting at Filoli Historic House and Garden. The countdown begins! A few announcements: https://youtu.be/qngPU5c3Iyw Two gorgeous peony arrangements featuring the floral art of Brandon Scott McLean If you missed last week's Slow Flowers Member Virtual Meet-Up with Beth Van Sandt of Scenic Place Peonies and Brandon Scott McLean of East Hill Floral -- two peony experts from Homer Alaska -- we have the playback video to share with you! Save the date for our next Slow Flowers Member Virtual Meet-Up on June 11th.

Spring selection of blooms at Old Dominion Flower Cooperative I've documented the emergence and rise of regional wholesale flower hubs for more than a decade -- you've heard it all on the Slow Flowers Podcast! We have witnessed, encouraged and featured on the Slow Flowers Podcast numerous other regional efforts to bring flowers from the field to the florist and consumer in innovative ways -- from legal cooperatives to privately-held wholesaler operations; from casual meet-ups to marketing collectives. My deepest ties are with the Seattle Wholesale Growers Market, a farmer-owned cooperative whose origins date to 2010 when a group of growers came together at a regional ASCFG meeting held at Charles Little & Co. in Eugene, Oregon. Fortunately, I was there and witnessed those first, ambitious, optimistic conversations that yielded what we here in Seattle enjoy today. At the time, there were only two other models to which the founders of Seattle Wholesale Growers Market could look: Oregon Flower Growers Association, which has a long history in the Portland market, having been founded in the 1940s; and Fair Field Flowers, a small but mighty collective of Wisconsin and Illinois growers serving Madison and Milwaukie florists. Fair Field Flowers ceased operating as a collective on January 1, 2019, but many of the flower farmers who participated still grow and sell flowers; just independently. And now, we have a new example to highlight. Let's welcome two of the founders of Old Dominion Flower Cooperative, a Washington, D.C.-area local flower cooperative. Seasonal bouquets and growers' bunches My guests are Melissa Webster, founder, and Megan Wakefield, director of operations -- two growers who are part of this group that launched publicly at the end of January. Soon thereafter, Old Dominion joined Slow Flowers Society and reached out to introduce themselves. Here are some statistics from a few months ago -- I wouldn't be surprised if the numbers have grown in all categories: 22 farms within 90 miles of Great Falls, VA85+ years of combined cut flower production experience40+ acres under production 100% female Old Dominion Flower Cooperative is a community marketplace that brings together local growers, designers, and flower lovers by providing top-quality, seasonal, sustainable, diverse, and locally-grown cut flowers and foliages. They aim to make these floral products accessible to designers and the public, while also respecting the efforts of their local farming community. Old Dominion Flower Cooperative is a community-based hub for growers and florists in Northern Virginia, West Verginia, Maryland and the Distirict of Columbia Old Dominion Flower Cooperative started in the winter of 2020 with a series of conversations led by local flower growers and floral designers in the greater D.C.-area about how to fill a gap they saw in the local floral industry. They identified that a lot of fantastic flower growers in the area were having trouble breaking into the wholesale market and even more designers and flower shops that want to use local flowers but were having a hard time finding consistent sources of blooms. With an emphasis on education and high-quality floral product Old Dominion started a six-week training program for member farmers in March. Taught by their mentor Barbara Lamborne from Greenstone Fields and Laura Beth Resnick from Butterbee Farm, topics covered include harvesting, quality control, growing for designers, and conditioning. I'm excited to share this conversation with you today. Before we get started, let me tell you a little more about Megan Wakefield (left) and Melissa Webster (right) Melissa Webster is the owner of Old Soul Flower Company. She has been growing for her community for over eight years and is passionate about good stewardship of the land. Melissa received her M.A. from Georgian Court University where she studied food access; soon after she was the farm manager at Common Good City Farm in downtown Washington DC. Melissa spent time as the education director at National Farmers Union where she worked with farmers around the country. Melissa is a strong advocate for beginning and female producers. Melissa owned Ladybell Farms in West River MD, before moving to Great Falls, VA in 2019 with her husband (Ben) and three dogs (Riley, Brixton, and Bean). Megan Wakefield is the owner of Walking Wild Gardens, based in Shepherdstown, West Virginia. She started gardening with her grandmother when young and later owned a small herbal shop on the Eastern Shore of Virginia. She says her love of gardening, plants, tea, and herbs are all due to her grandmother's influence. In law school, Megan started getting interested in where her food came from. As a first-year lawyer, she started volunteering on a local farm on weekends. Soon, she was hooked and left her 9-5 legal job to work on farms.Today, Megan owns Walking Wild Gardens. She teaches gardening workshops, of

Niki and William (left); Niki Irving (right), photographed at Flourish Flower Farm Let's welcome Niki Irving of Flourish Flower Farm of Asheville, N.C., a longtime Slow Flowers member, a flower farmer, florist, educator and now, author. Just-picked North Carolina flowers, so beautiful! Photographed at Flourish Flower Farm. Niki and her husband William own a nine-acre specialty cut flower farm nestled in North Carolina's Blue Ridge Mountains. Niki farms more than 300 varieties of cut flowers and foliage and creates seasonally-inspired designs for weddings and special events. She sells her flowers wholesale both locally and nationally, motivated by a belief that flowers make the world a more beautiful, joyful place. Just released: "Growing Flowers," by Niki Irving Let's jump into the conversation and talk all about Niki's new book, "Growing Flowers." Niki (right) and a floral display at Flourish Flower Farm (left) Enjoy these photos of Niki, a talented farmer-florist, and read through the Table of Contents to help you see the range of comprehensive information Niki shares in her new book. Click here to order a signed copy from Niki Find and follow Flourish Flower Farm at these social places. Flourish Flower Farm on Facebook Flourish Flower Farm on Instagram A charming "Goody Box," available from Niki's website. Order details here. Thanks to the generous donation from Niki's publisher, we have two copies to give away to listeners. Here are the instructions: Post a photo of one or more flowers you are growing and be sure to use the hashtag #growingflowersFollow & tag @flourishflowerfarm, @slowflowerssociety and @mangopublishing. We'll gather up all of the posts on May 21st and announce the book recipients in our May 26th episode of Slow Flowers Podcast. Can't wait to see your photos! Camellia Faire's concept for the PHS Philadelphia Flower Show exhibit 2021 More of Maura's beautiful inspiration . . . Before we meet our featured guest, I want to share a short bonus conversation with Maura Feeney of Camellia Faire Floral Studio, based in Philadelphia. You may know this talented floral artist by her former studio name Maura Rose Events, now rebranded as Camellia Faire. Maura is a returning designer at this year's PHS Philadelphia Flower Show and Slow Flowers is supporting her installation. Currently, she is seeking Slow Flower member growers to provide blooming plants to use at their exhibit called Rooted + Gathered. Maura isn't asking for a donation -- she has a budget to purchase the plants, and you'll have promotional credit and receive photography from the exhibit. Check out details above and reach out to Maura at [email protected]. We've been talking all about floral books this week and so here's another chance to participate in an online contest and win a copy of my new book Where We Bloom. Details Flowers Software, one of our Resource section sponsors for the book is running a Where We Bloom Instagram Giveaway for the month of May. Details challenges you to share your creative studio space by posting a photo on IG with the hashtag #wherewebloomdetails. Three top winners will receive a copy of Where We Bloom along with a FREE subscription to Details software. Follow these rules to enter: Thank you to our Sponsors This podcast is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to 240 team members based in Watsonville, California and Miami, Florida. Discover more at farmgirlflowers.com. For each Podcast episode this year, we thank three of our Major Sponsors. Thank you to Red Twig Farms, based in Johnstown, Ohio, a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com. Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com. Our next sponsor thanks goes to Longfield Gardens,

Jennifer Jewell, author, radio host and garden advocate I'm delighted to welcome back return guest Jennifer Jewell to the Slow Flowers Podcast for our lovely, wide-ranging conversation about what defines a garden, where those gardens are, who are the gardeners who tend to them and how we are both emerging from 2020 with a much clearer understanding of the roles women play in making the earth a better, safer, more inclusive and accessible place for all. Jennifer Jewell, creator and host of "Cultivating Place: Conversations on the Natural World and the Human Impulse to Garden" Here's a bit more about Jennifer:She is a gardener, garden writer, and gardening educator and advocate. She is the host of the national award-winning, weekly public radio program and podcast Cultivating Place: Conversations on Natural History & the Human Impulse to Garden. Jennifer is particularly interested in the intersections between gardens, the native plant environments around them, and human culture. Her work has appeared in Gardens Illustrated and House & Garden, among others. She formerly served as the native plant garden curator for the Gateway Science Museum at California State University at Chico. Her book, The Earth in Her Hands, 75 Extraordinary Women Working in the World of Plants was published in 2020. A selection of my favorites from Jennifer's newest book, Under Western Skies: From Under Western Skies, "Silicon Valley and Nature Renurtured," featuring the gardens of Ronald Koo and Miwa Hayash's Los Altos garden, designed by Leslie Bennett of Pine House Edible Gardens (c) Caitlin Atkinson "Boise Valley," the garden of Mary Ann and Delos Newcomer (c) Caitlin Atkinson "Palouse Garden," designed by Suzanne St. Pierre and Scotty Thompson (c) Caitlin Atkinson Jennifer's newest book (produced with photographer Caitlin Atkinson) is Under Western Skies: Visionary Gardens from the Rocky Mountains to the Pacific Coast, available from Timber Press next week. Subscribe to Cultivating Place here Find and follow Jennifer Jewell at these social places: Cultivating Place on Facebook and Instagram Listen to our past episodes featuring Jennifer Jewell: Episode 397: On Natural History and the Human Impulse to Garden with Jennifer Jewell of Public Radio’s Cultivating Place Episode 443: Women at Work: Making a Living While Following Your Plant Passion, with author Jennifer Jewell and three of the 75 women profiled in her new book, “The Earth in Her Hands” Our fabulous speaker lineup includes (top row), Susan McLeary, Emily Saeger, Molly Culver; (middle row), Kellee Matsushita-Tseng, Lorene Edwards Forkner, Max Gill; (bottom row), Abra Lee, Pilar Zuniga, Jennifer Jewell + our host, Slow Flowers Society's Debra Prinzing And there is still time to register for the Slow Flowers Summit to join me, Jennifer Jewell, and a fabulous lineup of designers, floral artists, sustainable growers, writers, thinkers and doers, and kindred spirits in the progressive floral community. The Summit takes place June 28-30 in the SF Bay Area and we will have an all-open-air conference with covid-compliant precautions in place. Hope to see you there! The May Slow Flowers Newsletter just dropped this week and if you haven't found it in your in-box, here is the link. Two highlights include a link to our full report on the Cut Flower questions that Slow Flowers underwrote as part of the 2021 National Gardening Survey -- as you may recall, we featured this study recently in Episode 502. Grower Beth Van Sandt of Scenic Place Peonies and designer Brandon Scott McLean of East Hill Floral And you can find a preview and more details about our MAY Slow Flowers Member "Virtual" Meet-Up -- Meet two Slow Flowers members from Alaska's peony country! Grower Beth Van Sandt of Scenic Place Peonies and designer Brandon Scott McLean of East Hill Floral will share their knowledge and talents -- and introduce us to the upcoming Alaska peony season. Beth and Brandon will come to us LIVE from the greenhouse at East Hill Floral. Learn about the selection, cultivation and post-harvest "best practices" for peonies from Beth. Watch an inspired floral design demonstration from Brandon! *New date (this month only) Friday, May 21st - 9 am Pacific/Noon Eastern Join Us Here on Friday, May 21st (9 am Pacific/Noon Eastern Thank you to our Sponsors! This podcast is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-gro

Jordan Wach (left), Hannah Brannan of Gather Flora (center), and Jessica Hole of Sonoma Flower Mart (right), photographed in 2020 on the Sonoma Flower Mart truck, preparing to deliver flowers pre-ordered on the Gather Flora platform Today, we have two guests who will bring us up to speed on some exciting floral news happening in and around the Bay Area. As many listeners may recall, there was considerable disruption in the floral marketplace last year with COVID and yet so many flower farmers and florists prevailed, pivoted and innovated as they figured out how to get local, seasonal and sustainably-grown blooms into the hands of consumers. Now, with 2021, the pressure comes not from a pandemic but from a vulnerable global supply chain, and here's where my first guest enters. Please meet Hannah Brannan, a software engineer and founder of Gather Flora, a web platform that connects farmers and florists to facilitate convenient and improved local flower sales. Hannah's love of flowers traces back to a childhood, playing barefoot in her grandmother’s magical garden in Texas. In 2014, Hannah moved to California, home to 80% of U.S. domestic floral production, where she rekindled her childhood enchantment in flowers. Hannah has spent the past several growing seasons embedded in Northern California's floral community. Last year, she ran the sales platform for the Sonoma Flower Mart (with 8 farms and 44 weekly active users) and volunteered on the Board of the Sacramento Valley Flower Collective, all while beta testing gatherflora.com . Hannah Brannan, founder of Gather Flora, loving on some code and software testing specs As Hannah recently wrote: The most inspiring, locally grown flowers that make it to flower shops today are produced by small and medium-sized, mission-driven, dedicated growers and brought to us by wildly dedicated local florists. However, the time, energy, and multiple rounds of back-and-forth communication aren’t always feasible for busy, hard-working florists. I learned that the sentiment of being overstretched resounded from farmers and florists alike and it was clear that there was a need to apply technology in a thoughtful way to alleviate these challenges. Ultimately, I found that I could best serve the community by merging flowers and software and the result is Gather Flora Carlos Pavon, on Team Gather Flora, helping to set up the flower stall for Day 1 Gather Flora at the San Francisco Flower Mart You'll hear about Hannah's path to flowers from software coding and engineering to volunteering in a flower shop and on flower farms. It all comes together in her newes chapter -- running the Gather Flora Flower Stall at the San Francisco Flower Mart. Studio Mondine's first order on Gather Flora to fundraise for the AAPI community (left); Setting up for Gather Flora's Day One at the SFFM 2021 (right) To finance the Flower Stall launch, Gather Flora created a Kickstarter Campaign to raise $13,500 needed funds. As of last week, the campaign had met and exceeded its goal at $15,588 and counting. You'll hear Hannah discuss more in our episode -- please join me in wishing this young collective endeavor a huge success. I think the main insight here is that while buying flowers online is very convenient, there are still times when florists want to use their senses and shop in person. Now Gather Flora has a hybrid way to connect farms and florists in the Bay Area. More resources from and about Gather Flora: CA-based florists and wholesalers sign up for pre-orders here. Gather Flora+ Max Gill Master's Workshop Scholarship Application hereIn 2021, we are looking to expand our network to 50 CA flower growers. If you are an interested, CA-based grower, please apply hereFor all non-CA-based growers (US and international) who are interested in receiving future updates about Gather Flora regional expansion click here.Follow: @gatherflora (IG) and Gather Flora (Facebook) Bonus Guest: Elise Schultheis The Flower Wagon When Hannah and I began planning this episode, I suggested we bring in a second guest -- a Slow Flowers member who uses the Gather Flora platform. And I'm delighted to introduce you to Elise Schultheis of The Flower Wagon. We recorded this episode on Earth Day, April 22nd, which was also the date Elise debuted her new, sustainably-minded business in the Bay area. How fun is that!? Elise's business emerged from her love of flowers and her entrepreneurial spirit, formed while also completing an MBA with a focus on Sustainability and Social Impact. The Flower Wagon, also named "Flora" is a 1963 Volkswagen Single Cab fueled by flower power. After several months of tuning her up and converting her into a flower shop on wheels, Flora is now filled with fresh blooms and is on a mission to celebrate the San Francisco Bay Area’s sustainable, locally-grown flowers and the people who grow them. Follow The Flower Wagon on Instagram! A Post-Script

Since Slow Flowers Society's roots were established in 2013, there is a perennial question I've been asked over and over: How Do We Know if Consumers Care about Local Flowers?I strongly believe having a statistically-accurate snapshot of people's attitudes is one important way the Slow Flowers Movement can demonstrate and help move the needle on this subject. Yet, I’m aware of only two surveys that ever asked consumers about their attitudes toward domestic and local cut flowers -- one in 2013 conducted by the California Grown Association and one in 2019 conducted for the Washington Flowers Project in my region. Clearly, we need research metrics to measure and document how awareness and attitudes are changing around one of the most important topics of the Slow Flowers Movement. Read more background on past Consumer surveys here At the beginning of 2021, Slow Flowers Society began to collaborate with and invested in the well-respected National Gardening Survey, which has been conducted annually since 1973. Now, for the first time, the National Gardening Survey has established benchmarks around consumer attitudes on domestic and locally-grown cut flowers. The findings are so encouraging and we now have a statistically accurate tool to use to track changes and shifts in future years. Dave Whitinger (left) and Paul Cohen (right), our guests today I'm so pleased today to welcome the two men responsible for the 2021 National Gardening Survey, David Whitinger, National Gardening Association executive director, and Paul Cohen, research director and a professor in the Department of Business Administration at Carleton University and principal of Paul Cohen & Associates. Dave and Paul will explain more about the National Gardening Survey, which is the comprehensive market research report that leaders in the lawn and garden industry count on each year to track consumer shifts and help them make strategic marketing decisions. The Survey provides in-depth and up-to-date marketing information on industry trends, household participation, consumer profiles and retail sales. Nearly 2,500 U.S. households respond each year to an array of questions about their behavior and spending power in the lawn and garden space. Companies in the gardening industry financially support the research and sales of this year's 361-page report provide revenue for the National Gardening Association. Click to read the 2021 Press Release about the National Gardening Survey Download our graphics inspired by survey findings. You are welcome to use them in your own conversations with customers, newsletter articles, blog posts and social media. It's my goal that the Slow Flowers membership will join me and encourage discussion about consumer behavior and attitudes! Social media graphics for IG: Let's dive right so you can hear the "big reveal" as we hear how survey respondents answered the two Slow Flowers questions: How important is it that the flowers you purchase are American-grown? and How important is it that the flowers you purchase are locally-grown?Thank you so much for joining me today as we geeked out on the research and contemplated what consumers think about your cut flowers. I'm eager to hear what you think! Do the rankings of 57% preference for domestic flowers and 58% preference for locally-grown flowers resonate with you experience as a flower farmer or floral designer? Please let me know your thoughts! We are already beginning to plan for additional questions to pose in the 2022 National Gardening Survey, so please reach out if you have suggestions and/or if you're interested in sponsoring this endeavor as a Slow Flowers partner. Let's leverage the power of research and use this well-regarded study to validate our values and beliefs around the importance of local and domestic cut flowers. Thanks to Ellen Frost of Local Color Flowers and Lisa Ziegler of The Gardener's Workshop for helping me present a bonus Slow Flowers Meet-Up last week. Ellen shared her timely preview of her upcoming online course, "Growing Your Business With Local Flower Sourcing." Registration for Ellen's course continues through Friday, April 22nd so check out the link I've shared and join me in congratulating floral designer Teresa Rao of Belle Petale for winning our giveaway of one complimentary registration to Ellen's course. Please join me TOMORROW, April 22nd, on Earth Day, for an interactive IG Live Q&A on Sustainable Floral Design with Tobey Nelson and Becky Feasby. The event takes place at noon Pacific/3 pm Eastern. You're invited to join us at @slowflowerssociety on Instagram! Hope to see you there! JOIN ME AT THE WHERE WE BLOOM BOOK LAUNCH! You're invited to join the Virtual Book Launch & Happy Hour on Tuesday, April 27th at 4 pm Pacific/7 pm Eastern to celebrate the publication of BLOOM Imprint's first title, Where We Bloom! The Zoom Party w

The Wild Mother Creative Studio, based in Oklahoma City; from left, Callie Palmer (seated, left); Lauren Palmer (standing) and Leah Palmer (seated, right) | All photography (c) Rachel Maucieri @maucierivisualsco Today, I have a very special episode for you and I'm thrilled to share it! Please meet the three siblings who together are called The Wild Mother: Leah Palmer, Lauren Palmer and Callie Palmer. They are based in Oklahoma City and call their enterprise a Creative Studio, which encompasses their tagline "More than Just Flowers." The Creative Studio is multidisciplinary and collaborative across other art forms, most often expressed to the public through floral design Here's a bit of an introduction, adapted from their website's "About" page: The Wild Mother Creative Studio is owned by Afro-Indigenous sisters and floral artists Lauren Palmer and Leah Palmer, located in the heart of Arts district, Downtown, OKC. Their love and honor of culture, storytelling, and their affinity for natural elements and color theory lend themselves to producing their “Floral Stories.” It’s an added bonus that they get to work alongside their younger sister, Callie. The Wild Mother's offerings include full service wedding and event floral, curbside carryout floral for large-scale events, and holiday floral offering. The Wild Mother women and their studio space, based in the Oklahoma City Arts District The Wild Mother has positioned their entire business as a legacy project—using flowers and floral art installations to heal their lineage forwards and backwards; to send honor to their ancestors whose experiences in America were tragic; and to build a world for their future descendants that is more beautiful, more equitable, and more just. I first learned about The Wild Mother from Susan McLeary who encouraged me to attend a free webinar hosted by the studio at the beginning of this year. Called "More than Just Flowers," the webinar was outlined as: A Panel Discussion for Creatives on Building Affirming, Equitable and Just Brands. Moderated by Leah and Lauren, with help from Callie, the session covered meaningful representation in the wedding & creative industry; a discussion of exploitation versus appreciation; goals for building an anti-racist brand and considerations for BIPOC clients. A number of floral community voices participated, including Sue McLeary and Kristin Griffith-VanderYacht, who you've met here on the Slow Flowers Podcast. Other panelists included a number of people from related disciplines such as event planning, marketing and branding and fine art curation. It was a powerful gathering with honest and open dialogue designed to inspire and challenge attendees who want to be intentional and inclusive with the way they shows up in the world. Watch Video Replay of "More than Just Flowers" Webinar Next, The Wild Mother launched The Lay of the Land, an online course for creatives interested in digging deeper in the topic of building an affirming, equitable and just brand. Register for The Lay of the Land - an Online Course from The Wild Mother Creative Studio I'm eager for you to meet Leah, Lauren and Callie. One of the reasons I asked them to join me today was to introduce their upcoming project called Send Flowers to Greenwood. This is an ambitious series of floral installations that will commemorate the Greenwood Massacre of 1921. Oklahomans and the rest of country are only now beginning to acknowledge what took place 100 years ago in Tulsa, when the vibrant, successful Black-owned Greenwood District, known as "Black Wall Street," was destroyed and many of the people who lived there lost their homes, businesses, and lives due to an attack by Klan members and others who wanted to eliminate the existence of brown and black people in their city. Taking place at the end of May, The Wild Mother's #SendFlowersToGreenwood will be both a virtual and physical outpouring of love, light, and life for Greenwood Tulsa and the descendants of victims of the Greenwood Massacre of 1921. Click here to learn how you can support and participate in #sendflowerstogreenwood Wow. Just wow. I'm so pleased we had this conversation today and I thank you for joining us. There are so many small and large ways to get involved and support The Wild Mother and Send Flowers to Greenwood you can find those details in our show notes. The Wild Mother encourages all of us to post images of flowers on social media from May 10 through June 7 and dedicate that post with the hashtag #sendflowerstogreenwood. I love this pure gesture of respect and humanity and I am eager to participate. I hope you will, too. Find and follow The Wild Mother at these social places:The Wild Mother on Instagram The Wild Mother on Facebook Join me for a BONUS Slow Flowers Event on April 16th A couple of other Slow Flowers opportunities are coming right up. On Friday, April 16th, we h

Here's the COVER with the book jacket flap fully opened to reveal Cynthia Zamaria's charming floral studio. (c) Robin Stubbert Welcome to a very special episode of the Slow Flowers Podcast -- Episode 500 -- in our weekly podcast series about Slow Flowers and the people who grow and design with them. Since we launched this special program in July 2013, I have regularly featured the voices of influencers, stylemakers, pioneers and heroes in the Slow Flowers Movement -- and today we celebrate an impressive milestone with Episode 500! Meet Cynthia Zamaria, looking so content in her creative space, featured in Where We Bloom (c) Robin Stubbert It's been a busy and exciting week here at the Slow Flowers Society! In January, I introduced you to creative director Robin Avni, my partner and co-founder of BLOOM Imprint, the book publishing branch of Slow Flowers Society. You can listen to our conversation from January's Episode 490 here, in which we discuss the goal of telling stories by and about Slow Flowers members through the medium of books! BLOOM Imprint's first title is at the printer right now and we can't wait to tell you all about it. Where We Bloom is an information and idea-packed volume filled with 37 intimate and inspiring floral studios, workshops, storefronts and growing spaces like greenhouses and barns -- all home to creative floral enterprises of Slow Flowers members. You may have seen the cover art because I've shared a few sneak peeks across social media and in Slow Flowers' newsletter, but today I'm excited to introduce you to the woman responsible for the delightfully engaging space featured as our cover destination to illustrate the concept of Where We Bloom. Please meet Cynthia Zamaria, Toronto-based designer, flower grower and stylist whose studio is called Cynthia Zamaria House & Flower. Cynthia will share a bit about her journey with flowers and the three of us will discuss the central themes of Where We Bloom, about which I write in the introduction: The importance of devoting space to the pursuit of one's artThe way environments can inspire individual expression and reflect one's aesthetic styleThe ways one's studio or workshop can inspire the senses. There is also the intangible feeling of security and comfort that creative individuals may feel when they can escape to a destination where their ideas flourish and, yes, blossom!Debra Prinzing, where we bloom Let me tell you a bit more about Robin and Cynthia:Based in Gig Harbor, Washington, Robin Avni is a creative veteran in the media + high-tech industries. Her experience includes more than 15 years in the publishing industry and eight years at Microsoft in design and creative management. She has successfully managed innovative, award-winning design teams and high-profile projects as well as received numerous national design awards and photo editing honors for her own work. Robin has produced 10 books, including collaborating with Debra on the Slow Flowers Journal. Robin Avni, co-founder and creative director of BLOOM Imprint In 2004, following Microsoft, she founded bricolage*, a consultancy specializing in creative strategy, content development, and trend analysis for home + garden. She has worked with Fortune 500 companies, national advertising agencies and award-winning media properties, applying timely actionable insights to their businesses. ​ Robin received a BA in journalism from Indiana University, Bloomington and a Knight-Wallace Journalism Fellowship at the University of Michigan; she holds a Master of Communication in Digital Media from the University of Washington. Find and follow Robin Avnia & BLOOM Imprint at these social places Robin Avni on Instagram BLOOM Imprint on Instagram Cynthia Zamaria (c) Lisa MacIntosh Based in Toronto, Ontario, Canada, Cynthia Zamaria is an interior and floral designer known for character-filled spaces and carefree flower displays. With an infectious creative spirit and a belief that we all need more beautiful in our lives, Cynthia shares inspiration as an interior and floral editorial stylist, content contributor, writer and workshop teacher. Her work is regularly featured in leading lifestyle media. ​ An advocate of the Slow Flower Movement, Cynthia sustainably grows small-batch speciality blooms and designs unfussy seasonal arrangements. This soulful aesthetic spills into Cynthia's interiors which are true-to-the-space, trendless mash-ups of scale, texture and colour.​ Cynthia and her husband Graham Loughton share a passion for saving forgotten houses and have restored a range of period properties. A former public relations executive, Cynthia now devotes her time to family and creative projects from her home base in Toronto. Find and follow Cynthia Zamaria at these social places: Cynthia Zamaria on Facebook Cynthia Zamaria on Instagram Cynthia Zamaria on Pinterest Sneak peek to more inside pages: "Modern Homestead

Floral and Plant retail entrepreneur Katherine Raz of The Fernseed (left) and a peek at the shop's Stem Bar (c) Devon Michelle Photography (right) I'm excited about today's guest, not only because her enterprise is located right in my backyard, in Tacoma, Washington. Please meet Katherine Raz of The Fernseed. The Fernseed is a modern plant shop and floral studio with two storefront locations in Tacoma. Grab N Go Stem Bar at The Fernseed (c) Devon Michelle Photography This boutique is home to lush, verdant, uncommon plants for home interiors and floral bouquets and vase arrangements for the home and gift-giving. I love how clearly Katherine states The Fernseed's services: Beautiful Houseplants, Handmade Pots, Local Flowers and Daily Delivery. Katherine launched The Fernseed in 2018 as an online store that sold unique handmade designs for potting and displaying houseplants, and she opened the first brick-and-mortar location in April, 2019. Inside The Fernseed (c) Devon Michelle Photography She'll share how The Fernseed was forced to close for nearly three months during the COVID-19 pandemic, during which Katherine and her team launched nationwide shipping, local delivery, and several new products offerings, including plant grams and plant-along-at-home kits. The Fernseed's floral designer Oriana Di Fede In September, 2020, The Fernseed opened a second storefront location on Tacoma’s historic South Tacoma Way. The shop now offers a floral stem bar and floral arrangements for grab-and-go pickup, and local delivery, 60% of which are sourced from small flower farms in Washington, Idaho, California, Oregon, and British Columbia. Between them, Katherine and her all-female team own and care for more than 400 houseplants -- in their personal collections! Engaging customers with plants (c) Devon Michelle Photography . . . . and with flowers! (c) Devon Michelle Photography I'm so inspired and encouraged by the entrepreneurial story Katherine has shared about diversification, changing course and taking risks! I know you'll love learning about Katherine's journey as she has evolved and expanded organically, sustaining her business against the challenges of a global pandemic and emerging stronger. Here's how to find and follow The Fernseed:Fernseed on FacebookFernseed on InstagramFernseed on Pinterest Dating back to the launch of the Slow Flowers Podcast, in July 2013, we have recorded a rich history of conversations with amazing people in the world of plants, flowers and design. We feel so proud of each one of our guests, many of whom can say their very first podcast appearance happened here! And when other accolades come their way, we take pride in those achievements, too. So this week, I want to give a shout-out to two of our past Slow Flowers Podcast guests who are distinguished recipients of the 2021 Great American Gardeners Award from The American Horticultural Society, announced earlier this month. Perla Sophia Curbelo, of Puerto Rico's AgroChic As a past Great American Gardener Award recipient, I know how special it is to receive this achievement and recognition! Huge congratulations to Perla Sofia Curbelo-Santiago of AgroChic, Garden Podcaster and Radio Show Host, San Juan, P.R. for receiving the B.Y. MORRISON COMMUNICATION AWARD – which recognizes effective and inspirational communication—through print, radio, television, and/or online media—that advances public interest and participation in horticulture. Hear our August 2018 interview with Perla in episode 364. Lisa Waud (c) ee berger photograph And Major Props to floral installation artist and creator of the famed Flower House Detroit, Lisa Waud, recipient of the FRANCES JONES POETKER AWARD – which recognizes significant contributions to floral design in publications, on the platform, and to the public. Lisa is currently working with Slow Flowers on membership projects and she has appeared on the Slow Flowers Podcast on a number of occasions. Episode 181 (February 2015)Episode 334 (January 2018)Episode 411 (July 2019)You heard them here first and now they're receiving accolades from the top horticultural association! Picture me here with a big smile on my face -- so happy for you both, Perla and Lisa! Thank you to our Sponsors! This podcast is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to 240 team members based in W

Hanna Rose Muller of Full Belly Floral (c) Sarah Ching Photograph Today's guest have been on my wish list to interview ever since we met in person at a Slow Flowers gathering in 2018, hosted by Scott Paris of High Hand Nursery, past guest of this podcast. Please meet Dru Rivers, co-founder of Full Belly Farm, one of the first certified organic farms in California, and her daughter Hannah Rose Muller, who created their sister venture Full Belly Floral. They are based in Guinda, in Northern California's Capay Valley. Full Belly is committed to fostering sustainability on all levels, from fertility in their soil and care for the environment, to stable employment for farm workers. Striving to be good stewards of their farm, the folks at Full Belly Farm want this and future generations to be nourished by the healthy and vibrant food they produce. Dru Rivers, the matriarch of Full Belly Farm (c) Hannah Rose Muller Photograph Full Belly Farm has been growing a wide variety of certified organic flowers for over 30 years. The farm sells flowers at multiple farmers markets, to wholesale distributers, and through their CSA. Hannah Muller began Full Belly Floral in the hopes that local and seasonal flowers could help brighten the days of those individuals who are celebrating a special occasion. Growing flowers against the stunning backdrop of Northern California's Capay Valley (c) Emily Merrill Photograph Here's a little bit more about Hannah: She writes on Full Belly Floral's website: that her love for flowers started at a very young age, continuing: When I was little, my mother would spend hours picking buckets filled with flowers to arrange for countless orders and farmers markets. While she worked, her hands a blur of clippers and blooms, I napped in the back of trucks and in boxes, exhausted from my days of exploring. The Flower Harvest at Full Belly Farm As I got older, I began to share in my mother’s enthusiasm for arranging flowers at various community events and farmers markets. To this day, there is no one I have more fun designing with than her. In the past three years, I have grown my love for flowers into a branch of Full Belly Farm that offers local and sustainably grown and arranged flowers for weddings and events. My passion for designing, and my intent to continue the important practice of using locally sourced flowers has led me back to the fields of Full Belly Farm, and to the one place I have ever truly felt at home. Nothing makes me feel more fulfilled than working with flowers, and helping to bring my client’s vision to life. CSA bouquets featuring Full Belly Farm's dinosaur kale and seasonal tulips This is such a lovely conversation with two women spanning the history of Full Belly Farm. I know you'll enjoy meeting them! Find and follow Dru and Hannah at these social places: Full Belly Farm on Facebook and Instagram Hannah Rose Muller/Full Belly Floral on Instagram @farmerhands At the Full Belly Floral design studio (c) Emily Merrill Photograph That was fun, right?! What a great conversation -- so inspiring to think about the many ways that flower farming and floral design brings added value to a food-growing operation. Did you hear Dru mention that flowers are Full Belly Farm's number-two crop?! And the flower CSA subscriptions tripled in 2020! You can't argue with that news! Our fabulous speaker lineup includes (top row), Susan McLeary, Emily Saeger, Molly Culver; (middle row), Kellee Matsushita-Tseng, Lorene Edwards Forkner, Max Gill; (bottom row), Abra Lee, Pilar Zuniga, Jennifer Jewell + our host, Slow Flowers Society's Debra Prinzing You might have heard me mention to Dru and Hannah how I'm looking forward to seeing them this June at the Slow Flowers Summit, which takes place at Filoli Historic House and Garden in Woodside, California, just south of San Francisco. Yes, folks, we are 100% committed to hosting a safe, covid-compliant, all-outdoor conference on June 28-30, 2021 - and you are invited to join us! We are working closely with the administration and horticulture staff at Filoli to ensure a successful Summit for all. It will require some adjustments, but we're ready for them! Our sessions will move to an outside venue with monitors for the powerpoint presentations and carefully served, individually-portioned meals to ensure everything is safe for all. The grounds at Filoli are stunning and the weather will be perfect, so we can gather, socially-distanced, and learn, connect, share ideas and experience community. If you're interested in joining us, please check out the links that I'll have in today's show notes. And check out the Slow Flowers Summit "news" page, with two new speaker profiles of Abra Lee and Max Gill, interviewed by contributor Myriah Towner. I am so ready for this year's Summit! It has been great connecting with everyone over Zoom and online this past year, but nothing can repla

A quick note for you garden-lovers! We are giving away five virtual tickets to the Great Grow Along, a new, three-day, virtual gardening festival taking place this weekend, March 19-21 - online, of course. The Great Grow Along features more than 40 sessions across six topic tracks and YOU might win a free ticket to attend. The first five listeners who post a comment below will receive the complimentary registration, valued at $29.95. Be sure to tell us what's growing in your garden in the comment section. If you miss out on this giveaway, the folks at the Great Grow Along have also shared a $5 off promo code for all of our listeners to join in: that code is: SlowFlowersDiscount. Several past guests of the Slow Flowers Podcast are in the lineup -- and you'll want to grab their presentations, including Lorene Edwards Forkner, Sue Goetz, Kelly Norris and Allison and Sean McManus. And our friend Teri Speight of Cottage in the Court, author of a forthcoming book for BLOOM Imprint, will also be presenting. Sounds like the perfect way to celebrate a new season! Meet today's guest: Jill Brooke Jill Brooke of Flower Power Daily I'm so happy to welcome Jill Brooke to the Slow Flowers Podcast today. She is the creator and editorial director of Flower Power Daily, an online news site for all things flowers. Jill and I were introduced to one another about a year ago through our mutual friends at Fleurs de Villes, the floral fashion exhibition that was staged at the Northwest Flower & Garden Festival in 2020. We've chatted by phone a few times and I appreciate it when Jill sends me newsy emails about how flowers are showing up in our world. Jill has a journalist's uncanny ability to identify and unearth (pun intended) the floral angle to any news topic of the day. If it's a trending hashtag, on any subject, Flower Power Daily will elevate the conversation through flowers. A few examples to illustrate my point: In the performing arts, she wrote about the Barcelona Opera Playing to Flowering Plants Instead of People; in fashion, Flower Power Daily recently covered the new Kenzo and Vans shoe collaboration featuring floral prints. In politics, sports, wellness and mental health, food and wine, and beyond-- Flower Power Daily interprets every subject through a floral lens. It's a way to view the world that I wholeheartedly endorse! We all want flowers to be universally important, and the stories covered by Flower Power Daily underscore this truth -- that humans need flowers. Here's a bit more about Jill Brooke: She has been a CNN correspondent, an Editor in chief at Travel Savvy, Avenue and Show Circuit, a columnist for the New York Post, Ad Week and Metropolitan Home, and her work has appeared in the New York Times, and many women’s magazines. With all this professional experience, Jill says nothing has ever felt as right as Flower Power Daily, which she established in February 2019. Jill gathered seasoned professionals who share the same passion for flowers and respect nature’s gifts and insights to help curate the stories, videos and images you can find each day at Flower Power Daily. You can visit Flower Power Daily's website, subscribe to its newsletter and follow more flower posts on Instagram -- and I'll share those links in today's show notes. As Jill says: If you look at life through the prism of flowers- you will be happier. She believes that flowers are here for a reason and teach great life lessons. Flowers comfort and congratulate; they express sentiments without many words. No matter what is going on in your life – flowers are here for you. Thanks so much for joining me today. Talking with Jill is entirely invigorating -- her energy level is bound to boost anyone else's metabolism, too. And it's all because of flowers. Flower Power Daily recognized Slow Flowers last summer with a story titled 'Five Americans Making History in the Flower World." Subscribe to Flower Power Daily's weekly newsletter Follow Flower Power Daily on Instagram Click on the link below to read more about the just announced nominations for "Aspire Design and Home magazine's 'Best Dressed Rooms in TV and Film Awards.'" Jill is quoted in the press announcement, saying "Because we are spending so much time indoors, we're all talking about what TV shows to watch and ways to redecorate. People are appreciating and focused on design more than ever, so it's a perfect marriage and perfect timing" for an awards program honoring the fabulous interiors of TV shows and films. The awards will be announced on April 22nd. ASPIRE Awards Nominations & Judges (PDF)Download Jennifer Jewell, creator and host of "Cultivating Place: Conversations on the Natural World and the Human Impulse to Garden" This week, I want tell you about Jennifer Jewell, creator and host of "Cultivating Place," a public radio pro

Victoria and Taij Cotten at Perry-winkle Farm Cathy Jones captured an iPhone photo of that "meeting" between Taij and Victoria Cotten and me at the ASCFG conference in September 2018 (I just found this photo on her IG feed!) In 2018, at the most recent Association of Specialty Cut Flower Growers' national conference in Raleigh, North Carolina, I met a young couple named Taij and Victoria Cotten. It was serendipity that placed us together at the banquet table, the night of ASCFG's 30th Birthday Celebration, in fact. I learned that Taij and Victoria were invited to the conference by their mentor, Cathy Jones, who joined them at that table. I learned a little bit about their unique co-farming experience, and that's what you'll hear more about in today's conversation. Cathy Jones and Mike Perry of Perry-winkle Farm This is a story of two couples, one farm, and one special friendship between the generations. Cathy Jones and her husband Mike Perry founded Perry-winkle Farm thirty-plus years ago on land in Chatham County, outside of Chapel Hill, North Carolina. Their farm products include vegetables, herbs, cut flowers, and fresh eggs from pastured hens, which they sell at three regional farmers' markets: Fearrington Village (seasonally) and 2 Carrboro Farmers markets (Wednesday-seasonally and Saturday- year round). More photos from Perry-winkle Farm: Cathy Jones with her flowers and Mike Perry with his world-famous chicken eggs As first-generation farmers, they began the process of converting over-worked dairy crop land into a sustainable vegetable operation with little more than a few hand tools, a walk-behind tiller and subscriptions to Organic Gardening and New Farm magazines. They sought advice from other local growers and started attending conferences and workshops to broaden their “education”. A few years later, Perry-winkle Farm became one of the first farms in Chatham County to be "Certified Organic". One of the mobile Chicken Houses at Perry-winkle Farm Over the years they have trained and benefited from the help of many employees. Working with motivated “learners” remains one of the most positive aspects of the farm’s activities. And when it comes to selling their beautiful, field-grown cut flowers, Perry-winkle creates mixed bouquets for farmers’ market sales. What Cathy, Mike, Victoria and Taij they really love is using their design skills to fashion arrangements for weddings, parties, and other special events. They also offer “custom or farmer’s choice” buckets of their flowers. Click here to read more about Perry-winkle Farm in an article from NC State Extension's Debbie Roos More scenes from Perry-winkle Farm: Mike and Cathy with Taij and Victoria (left); the Cotten kids, Carleigh and Titus (right) A gallery of the beautiful harvest from Perry-winkle Farm Here's more about Taij and Victoria Cotten: After responding to a Craigslist ad for Valentine’s Day in 2017 at Preston Flower Shop, Taij and Victoria were hooked on flowers. They quit their jobs and traveled North Carolina's Piedmont farming region, talking with any farmer that had time or space for them. They quickly realized they wanted to farm. Now farming alongside their mentors/farm-ily Michael Perry and Cathy Jones of Perry-winkle farm, the couple helps sustainably farm 4 acres in Northern Chatham County, specializing in seasonal vegetables, specialty cut flowers and pasture laying hens. Taij and Victoria reside in Chatham County, NC with their two adorable, flower-loving children: Carleigh (6) and Titus (1) At the Farmers' Market with Perry-winkle Farm You may recall that Taij and Victoria were featured panelists on the flower farming panel as part of last December's Young Farmers & Cooks Conference hosted by Stone Barns Center for Sustainable Agriculture, which I moderated -- and later shared as a Slow Flowers Podcast episode 484 on December 16th. They shared part of their story then, but we were pressed for time to include all the panelists, so I promised to circle back and devote an entire episode to Perry-winkle Farm. It is inspiring to learn how a new generation of flower farmers is being nurtured and supported! Thanks for sharing your story, Cathy, Mike, Taij and Victoria! Thanks so much for joining me today. I am inspired by the story of Mike and Cathy, Taij and Victoria, and I can't wait to see more from this amazing farm-ily, a potential model for other established farms in need of young talent and enthusiasm. Find and Follow these flower farmers:Perry-winkle Farm on FacebookPerry-winkle Farm on InstagramThe Cottens on Instagram This Friday, we are hosting the March Slow Flowers Member (virtual) Meet Up -- and all Slow Flowers Society members are invited to log in via Zoom for a fantastic session! You'll meet three Slow Flowers members who will share all about Dye Plants and Natural Pigments from Botanical Ingredients. Learn how you can grow dy

Lindsey Cummins of Dancing Flower Farm on Lopez Island, Washington -- showing off her first early spring bouquet of the year! Last month, I was treated to a lovely *workcation* opportunity to join two friends at a home they rented to work remotely through the covid pandemic. They promised me my own bedroom and bathroom, a dining table with a view of sea, mountains and islands, an friendly golden retriever named Rocky (who seemed in constant need of a human beach-walking companion, lots of good conversation with adults and a dip in the hot tub each night. How could I refuse? I got my negative test and took a ferry to Lopez Island for four days. The restful view I enjoyed from my workcation spot on Lopez Island. And yes, it was a workcation, but I enjoyed lots of R&R at the same time. I also made a point of visiting today's guest, Lindsey Cummins of Dancing Flower Farm, the only Slow Flowers member on Lopez Island. I couldn't pass up the chance to visit her homestead and learn more about how she and her young family are putting down roots while also growing flowers. It was especially gratifying to do something I used to do all the time, pre-covid: conduct in-person interviews of flower farmers and floral designers whenever and wherever I traveled. I will never again take that privilege for granted. Lindsey, with her son Ira, at Dancing Flower Farm My fresh-air conversation with Lindsey, which you'll hear today, was only the third in-person episode I've recorded in 12 months. Wow. We are living in a world of Zoom and FaceTime, and while I'm grateful for the technology, I have to say that sitting on a picnic bench, sipping tea, chatting with Lindsey and appreciating her first early-spring arrangement on the table, well, that was a treat. Even when the skies opened and we were pummeled with an unexpected hailstorm -- hey, it was all part of the experience, which you'll hear midway through our conversation. Lindsey has a potting and prep bench built onto the back of a vintage 1950s bus Lindsey is the owner, grower and florist of Dancing Flower Farm, a micro specialty cut flower farm on Lopez Island in the Pacific Northwest. She writes: I am deeply inspired by nature’s seasons. I grew up being outside all of the time helping my mom in her vegetable garden, playing in her herb garden and being encouraged to explore. Those early years definitely made an impact on how I live my life now and how my floral designs continue to develop. I recently came across notes my mom had helped me write outlining my first business adventure at 8 years old, growing flowers to sell to our neighbors in my little red wagon. I grew Cosmos, Sweet Peas and Zinnias that year. It only took me twenty years to realize that that was my calling in life, though cooking, baking and landscaping helped me get to where I am today and are skills I value greatly! The new greenhouse at Dancing Flower Farm I start each design as a tiny seed, corm, bulb or tuber, caring and tending them using naturally organic practices till they produce beautiful blooms. I am passionate about designing with only seasonal flowers and foliage that I grow or forage. Growing flowers gives me a sense of purpose, adding beauty to the world and seeing how they bring joy to people makes me happy. I feel every step of the growing process helps me design naturally abundant arrangements, letting the flowers elegantly move to form romantic pieces, from bouquets to installations. No occasion is too small for local flowers! As well as offering fresh flowers I grow everlasting flowers that dry beautifully for creating special lasting pieces: flower crowns, hair combs, wreaths and bridal flowers, keeping color around all season long naturally. If you have an event that is happening during the winter when fresh flowers are not available I encourage you to ask about local dried flower options! Lindsey told me that she's hoping to offer personal flower packages for Island elopements this season, as well as continuing to design for intimate wedding ceremonies. It was a lovely chat and I'm not sure when I'll get to do that again -- either take a ferry boat to an island OR visit a flower farmer or florist in person. I'm eagerly awaiting both of those special experiences. Find and follow Dancing Flower Farm on Instagram The BIG NEWS of this week is that over at BLOOM Imprint, our publishing branch of Slow Flowers, we have just opened up the online shop for pre-orders of Where We Bloom, the first book in our 2021 catalog! This book's subtitle says it all: Intimate, Inventive, and Artistic Floral Spaces. You're invited to join me and step inside the places where flowers come to life as Where We Bloom showcases the beautiful plant- and flower-filled settings of 37 Slow Flowers designers, farmer-florists, and growers. Each environment reflects the personality and aesthetic style of its owner, offering great ideas to inspire the design

Growers' bunches from Amelia Ihlo of Reverie Flowers and Rooted Farmers Today, we have two great guests involved in Rooted Farmers. You first met Amelia Ihlo, founder of this innovative platform for selling flowers, a little more than a year ago when Rooted Farmers launched. What a year to launch, right? As the resilience of flower farmers large and small was tested in 2020, it was surprisingly a good year for launching the new Rooted Farmers platform. Here's the "buyer view" showing varieties and availability on Rootedfarmers.com New ways to showcase floral inventory for wholesale or retail sales - on Rootedfarmers.com Recently, when I had a chance to see a full demo of all the new features that have been built into the inventory and sales tools that Rooted Farmers offers, I asked Amelia if she would share an update with Podcast listeners. At the same time, I suggested we invite a customer, aka a user of the platform, to share the farmer point of view. Amelia immediately recommended our second guest - Haley Billipp of Eddy Farm in Newington Connecticut. It was serendipity because ever since meeting Haley a few years ago at a gathering of Connecticut flower farmers and florists, I've wanted to learn more about Eddy Farm and her involvement in the new Connecticut Cut Flower Collective. Intuitive pricing prompts are one of the newest features on Rootedfarmers.com Here's a bit more about both women: Amelia Ihlo, founder of Rooted Farmers Amelia Ihlo is the owner of Reverie Flowers, a Slow Flowers member farm based in Etna, New Hampshire. Reverie grows specialty cut flowers, forages for abundant native species, and is wholly committed to sustainable practices in every decision that we make. In 2019, Amelia began shaping the idea for Rooted Farmers and you can hear the story in Episode 438 from January 2020. Slow Flowers endorses the Rooted Farmers platform and we are happy to announce that for 2021, Amelia is extending the free membership credit to Slow Flowers members. Use the promo code SLOWFLOWERS2021 when you sign up. We will have these details and some screen shots of how the platform works in today's show notes, as well. The Billipp family at Eddy Farm (c) Jim Billipp Owned by Andy and Haley Billipp, Eddy Farm is a 60 acre, fourth generation family owned and operated farm in central Connecticut, just minutes from Hartford. Haley and Andy grow a mix of vegetables and cut flowers, and sell produce and cut flowers through their roadside farm stand. Eddy Farm offers event floral design and on farm floral design workshops, as well as selling crops to restaurants and floral designers. Left: Harvesting lisianthus at Eddy Farm (c) Tiny Human Photography; a floral installation by Eddy Farm (c) Haley Billipp Andy and Haley have known each other since they were tiny, as their mothers and fathers were good friends. They met up in Boulder when they both moved there after college. They soon moved together to a little house on the Colorado plain and began hunting and growing all the food they ate. They learned to preserve and butcher and grow, and when Lucy offered them a place at the farm in Connecticut, they knew it was the next logical step for the kind of land based life they wanted to live, and here they are! They now farm and raise two young children at this very special place. There is a rich history behind this modern-day agricultural enterprise --Read more of their story here. How sellers manage their customer offerings on Rootedfarmers.com Thanks so much for joining me today as Amelia, Haley and I discussed new ways for growers to sell more flowers -- both at the wholesale and retail levels. It's an exciting time and I wanted to remind you that I published a story about Rooted Farmers as part of a six-part Slow Flowers Journal series that ran last fall called: "New Floral Marketing Models and Platforms." I'll share a link to that article for you to check it out and learn even more. More announcements before we wrap up: First if you listened to last week's interview with Shawn Michael Foley and Gina Thresher of Fleurvana, you may recall that we have a book giveaway for the first 10 listeners who register for a Free ticket to attend this online conference taking place March 5-7. You'll hear from more than 20 fabulous presenters and presentations, including the course Robin Avni and I are co-presenting: The Journey From Blog to Book. The first 10 listeners who register for a Free Ticket to attend Fleurvana will receive a signed copy of Shawn Michael Foley’s new book, I Just Want To Design: The Designer’s Survival Guide to Falling in Love with Your Business. We will run the promotion through this Sunday, February 28th, and announce the winners on March 3rd, right before the next Fleurvana Virtual Summit begins. Register for your FREE ticket to Fleurvana: Regeneration Also in our show notes, you can find the replay video link for the February 18th Web

My conversation with today's guests is helping me to turn my gaze to spring 2021, with a new version of the Fleurvana Online Summit, a multi-day online floral conference that Shawn Michael Foley and Gina Thresher debuted in August of 2020. I'll tell you more about them before we jump to the full episode, but first, the headlines: This is the third Fleurvana conference and the theme is "Regeneration and Sustainability," entirely fitting for a new year and a new season of growth. Fleurvana is dedicated to producing easy-to-obtain education in floral design, business, marketing and other creative topics. Launched with a mission to help fellow florists and designers during the COVID-19 Global Pandemic in 2020, Fleurvana continues to share a virtual beacon of hope for this profession. And moving into 2021, the series continues with a goal of regeneration, rebuilding and sharing inspiration with others -- connected through a mutual love of flowers. With more than 20 presentations from leaders in the floral industry and related fields, the upcoming Fleurvana takes place online, March 5-7. Read on to learn how you can sign up for a FREE registration ticket and enter our book giveaway! Shawn Michael Foley (left) and Gina Thresher (right) Here's a bit more about Shawn and Gina:Shawn Michael Foley is a floral artist, life coach, photographer, and transformational author who helps designers and creatives navigate through their career and personal roadblocks. Shawn has been in the floral industry for over fourteen years, and his floral art is internationally recognized and published. He has worked heavily in the wedding and event industry and has designed and worked on hundreds of weddings.Shawn is an accredited member of AIFD and PFCI. He is well known for his Human Form Project, an anthology showcasing unique and sensual floral designs enhancing the natural beauty of the human body. He was also selected as one of the 2016 Mayesh Design Stars. He has presented, showcased and taught on both national and international platforms to the design community including State Associations, The Philadelphia International Flower Show, AIFD National Symposium and his own high-level workshops. By fusing his floral design background and his Reiki Master Teacher training, Shawn created his coaching platform the Artistic Journey, which guides creative minds to re-fall in love with their art and their business. He now lives in Fort Worth, TX, where his design and coaching practice is based. Shawn is joined by Gina Thresher of From the Ground Up Floral. She's a returning guest of this Podcast, and a Slow Flowers member who is accredited by AIFD and EMC, European Masters Certification. Gina co-created Fleurvana with Shawn and has collaborated on the development and curriculum of the conference series, as well as presented at each of them. The Journey from Blog to Book: with Debra Prinzing (left) and Robin Avni (right) I credit Gina for inviting me to join Fleurvana as an instructor and Regeneration will be my third appearance in this unique educational format. As I mentioned, I'm super excited for you to join the course Robin Avni and I are co-presenting: The Journey From Blog to Book. BLOOM Imprint is the floral book publishing arm of Slow Flowers! The course is designed for every creative person we’ve met who dreams of sharing their art, craftsmanship and aesthetic in a book. As a tangible “artifact,” there is amazing social validation that comes with having a book about your work. A book can narrate your story, teach your concepts and document your work. We believe successful books are driven by a Passion that answers the following: What are you compelled to share? What do you have to offer that will make the world a better place? What is your unique point of view? This course will introduce you to the basic checklist to guide you through our book development idea process and cover our Visual & Verbal Storytelling philosophy at BLOOM Imprint. Click here to grab your free ticket to Fleurvana. The first 10 listeners to sign up will receive Shawn's new book! The first 10 listeners who register for a Free Ticket to attend Fleurvana will receive a signed copy of Shawn Michael Foley's new book, I Just Want To Design: The Designer's Survival Guide to Falling in Love with Your Business. We will run that promotion through Sunday, February 28th and announce the winners on March 3rd, right before the next Fleurvana Virtual Summit begins. And as Shawn and Gina discussed, you can attend Fleurvana LIVE for free if you register via the course ticket link in my show notes. Those free sessions are open only for a small window each day of the conference, so if you think you want to enjoy at your leisure, you can purchase the VIP bundle for a modest amount. That gives you all-access to the 20+ presentations but an invitation to an exclusive Q&A roundtable with instructors each day, March 5-7. I hop

GIVEAWAY Details Below -- Share a Comment and Your Name Will Be Added to the Drawing for The First-Time Gardener: Growing Plants and Flowers I don't know about you, but I've got spring gardening on my mind! The hellebores are already blooming; the daffodil bulbs are pushing out of the soil an inch or so. I can even see the tiniest bump of my peonies' deep maroon tips at the crown of each plant. So, sure we're still 39 days until spring arrives, but who's going to let the calendar hold us back, right? https://youtu.be/7ZQgWZtt2bY A major spring ritual for me has always been participation in local and national garden and flower festivals. Sadly, this year, the closest thing to an indoor spring garden show is going to be over Zoom. Gain inspiration from the replay video of our February 5th Slow Flowers Member Virtual Meet-up, featuring two of our members who are major hellebore experts. Thank you to Pam Youngsman of Poppy Starts Inc. and Riz Reyes of RHR Horticulture for a fantastic presentation. They share volumes about what to grow, how to grow, how and when to harvest and how to design with hellebores. Sean McManus and Allison McManus of Spoken Garden Another perennial ritual of spring is the arrival of a new crop of gardening books. Here at Slow Flowers Podcast, we know we have as many gardener-florists as farmer-florists who listen and learn. And today, I'm happy to welcome first-time authors, Sean and Allison McManus of Spoken Garden. This talented husband-wife duo are busy behind the microphone and camera, teaching ornamental gardening to beginning and curious home gardeners. They have spent the past year writing The First-Time Gardener: Growing Plants and Flowers The book will be released in March and one lucky listener will win a copy for their bookshelf! Listen to the end of the episode to hear how to add your name to our random drawing and giveaway. Sean and Allison are the gardening pros behind the popular website, YouTube channel and podcast Spoken Garden. They offer clear, fact-based information, presented in a friendly and accessible way. With step-by-step instructions and full-color illustrations, new gardeners will learn how to select, plant and tend for outdoor plants, the best techniques, how to mulch correctly, pruning do’s and don’ts, tips for effective, eco-friendly gardening, and much more. Peek inside the pages of their new book: Here's a little bit more about Sean and Allison: Sean has a Master's in Environmental Horticulture from Washington State University and possesses several other horticulture, landscaping, or gardening-related certificates. Sean has over 8 years of experience in Industrial Garden Maintenance and 12+ years operating a private landscape and consulting company. With over two decades in the field, he dreams to fulfill his lifelong passion for educating others about horticulture and gardening. Allison has a Master's in Teaching and is a National Board certified middle school science educator. Through trial and error over the past 10+ years, she has successfully maintained several vegetable gardens and beds full of flowers. She loves attracting all kinds of pollinators and is proud of the fact that their yard is a Certified Wildlife Habitat. She has a passion for photography, animals, writing, traveling, creating content, and lifelong learning. You can learn more from this talented duo by subscribing to the Spoken Garden Podcast. and watch their Daily Garden Content on Spoken Garden's YouTube Channel. Sign up for Sean and Allison's 30-day Garden Bootcamp. Find Spoken Garden on Facebook Follow Spoken Garden on Instagram I know you'll enjoy their story and be inspired to add to your ornamental garden this spring. Thanks so much for joining me today as Sean and Allison McManus shared their encouragement for beginning gardeners, and actually anyone who wants to develop a more enriching and fulfilling ornamental garden! If you want to be added to the giveaway drawing for their new book, The First-Time Gardener: Growing Plants and Flowers , be sure to post a comment in the show notes below -- please share what did you wish you knew when you were a beginning gardener? Coming up on Thursday, February 18th at 2 pm Eastern, Slow Flowers is teaming up with Johnny's Selected Seeds to produce a free webinar for flower farmers, farmer-florists and floral designers interested in knowing more about our Floral Insights and Industry Forecast for 2021. I'll be joining Johnny's flower team, Hillary Alger and Joy Longfellow, as we dive into current and upcoming themes in the floral marketplace. We will review four of the top Insights from the Slow Flowers 2021 Forecast and hear more from Hillary, who will share findings from Johnny's recent survey of flower seed customers -- commercial cut flower farmers. We'll share a nice back-and-forth discussion and as a bonus, Hillary plans to share an update about se

Kelly Marie Thompson of Fleur Inc., shown here on a farm in Tuscany, scouting her upcoming Italy workshop If you want to walk through a case study of a boutique retail florist and special events florist, today's guest is here to share! I'm so pleased to welcome Kelly Marie Thompson, owner of Fleur Inc., based in Chicago. Fleur Inc is a diversified lifestyle boutique and special event design studio. Wedding flowers by Fleur Inc. Kelly formed the enterprise 19 years ago when she was just 22 years old and has based Fleur Inc. on the value of delivering extraordinary experiences, and offering a curated collection of home goods, fine jewelry, floral, and custom design. Fleur Inc.'s Chicago Storefront Kelly Marie shares this message on Fleur Inc.'s web site: "Simply stated, we can't imagine our lives without nature. Flowers and foliage are our language; they are the way we emote, and the way we evoke the senses. Our mission is to collaboratively work with our clients in order to craft an experience that stirs the heart, creates a mood & tells a story. With imagination and technique, we weave every petal, frond and vine into the next chapter, committed to creating extraordinary experiences." An upcoming Valentine's Day image (left); Kelly Marie Thompson of Fleur Inc. (right) Fleur Inc. is a member of the Slow Flowers Society and has been featured in many online blogs and print magazines including Martha Stewart Weddings, Vogue, Town and Country, Better Homes & Gardens, The Knot and was named one of the top 63 floral designers by Martha Stewart. An uncommon wedding palette featuring dark, jewel tones by Fleur Inc. Find and follow Fleur Inc. at these social places:Fleur Inc. on Instagram Fleur Inc. on Twitter https://youtu.be/AP5hUlrD3wg Check out Kelly Marie's online course (see intro video above), "The Art of Growing an Extraordinary Floral Business," which debuted about one year ago. She has compiled all of her experiences and lessons learned over the past nearly 20 years in retail and event floral design into a six-part online course. Click here for more details. Learn more about Kelly's coaching practice through Be Sage Consulting. Maybe this is just the resource you need with the new year -- and how wonderful to learn from a fellow Slow Flowers practioner! Find more details about A Tuscan Gathering ~ Flowering with Kelly Marie Thompson, upcoming, June 5-9, 2022. Before we wrap, I have a couple important announcements: All about Hellebores! The topic of our February Slow Flowers (Virtual) Member Meet-Up! You're invited to join me this Friday, February 5th at our February Slow Flowers Member Meetup -- virtually. We typically meet on the 2nd Friday of each month, but due to the overlap with Valentine's weekend, we're going to gather one week early. I'm over the moon with our topic for February, which is all about the cultivation of hellebores as cut flowers and floral design with hellebores. Our guests are both expert plantspeople and Slow Flowers members. You'll meet Pam Youngsman of PoppyStarts Inc., a plant broker who has spent her entire career connecting garden centers with uncommon perennials, and who now supplies flower farms with those plants; and Riz Reyes, past guest of this podcast, who owns RHR Horticulture. Riz grows hundreds of hellebores in the landscapes he designs and frequently incorporates hellebores into his floral design. Follow this Zoom link to join us on Friday, February 5th at 9 am Pacific/Noon Eastern. If you miss the session, no worries! We will record it for replay viewing. Next up, Robin Avni, my partner in BLOOM Imprint, and I are getting ready for a new course for all you aspiring floral book authors! We are joining the Fleurvana Virtual Summit March 5-7, focusing on Sustainability and Regeneration, with The Journey from Blog to Book. The course is designed for every creative person we’ve met dreams of sharing their art, craftsmanship and aesthetic in a book. As a tangible “artifact,” there is amazing social validation that comes with having a book about your work. A book can narrate your story, teach your concepts and document your work. We believe successful books are driven by a Passion that answers the following: What are you compelled to share? What do you have to offer that will make the world a better place? What is your unique point of view? Thank you to our Sponsors And thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually, and providing competitive salaries and benefits to 240 team members based in Watsonville, California and Miami, Florida. Discover more at farmgirlflowers.com. For each Podcast episode this year, we

It's a very exciting day for Slow Flowers and this episode is devoted to some BIG NEWS. I'm thrilled to tell you all about it! I've invited Robin Avni, past guest of this podcast, to join me as together we tell you all about our new collaboration -- the formation of a boutique book publishing project called BLOOM Imprint. Debra Prinzing (left) and Robin Avni (right) BLOOM Imprint emerges from our 15-year professional relationship and friendship. A decade ago, Robin and I collaborated with a talented group of women on a multi-year content and lifestyle consulting project, "Real Women, Real Life." During that time, we also teamed up to give a presentation on The Female Gardener: Mommy to Maven for the Independent Garden Center Show and co-authored white papers and trend reports about female consumers. Fast-forward to 2019-2020, when Robin and I produced Slow Flowers Journal - Volume One, a compendium of the "best of" editorial stories and imagery featured in the "Slow Flowers Journal" section of Florists' Review magazine. That's where I previously served as contributing editor and Robin served as managing editor of books, producing 10 book titles related to the floral industry. We're announcing the launch of BLOOM Imprint today, with me serving as editorial director and Robin serving as creative director. This venture is committed to developing books that express visual and verbal storytelling in equal measures. By pairing my love of the written word and editorial narrative and Robin's visually strong creative direction talent, we are pretty jazzed about what we have in store for sharing the people, places, flowers and art of our Slow Flowers Community through a new lineup of books. Read our Press Announcement Here: BLOOM-Announcement-1_27_21Download Where We Bloom: Our first title We believe that "setting" is an important facet to making art -- and nothing could be truer for floral designers and floral artists. This book profiles the people, art and creative work spaces of designers and makers. The subtitle is: Thirty-Six Intimate, Inventive and Artistic Studio Spaces Where Floral Passions Find a Place to Blossom Step inside the personal environments where flowers come to life. "Where We Bloom" showcases beautiful plant- and flower-filled settings of Slow Flowers designers, farmer-florists and growers. Each setting reflects the personality and aesthetic style of its owner, offering great ideas to inspire the design, decor, organization, and of course, functionality of your creative space. Publication Date: April 2021Pre-ordering information will be shared soon! Between us, Robin and I have produced and published more than 20 lifestyle, design, architecture, floral and gardening titles. We formed BLOOM Imprint as a boutique publishing company with the mission of identifying creative entrepreneurial book ideas and growing them -- from the seed of an initial concept to a finished product. As we publish new authors and consult with aspiring ones, we believe that producing a book is ultimately one of the most affordable marketing endeavors available to creatives. From our "Who We Are" page on BLOOMImprint.com -- learn about our backgrounds and experiences, and read what people say about working with us! Let me tell you a little more about Robin Avni and then we'll jump right in and get started:A creative veteran in the media + high-tech industries, Robin's experience includes 15+ years in the publishing industry and eight years at Microsoft in design and creative management. She has successfully managed innovative, award-winning design teams and high-profile projects as well as receiving numerous national design and photography editing awards for her own work. Robin has produced 10 books, including collaborating with Debra on the Slow Flowers Journal. In 2004, following Microsoft, she founded bricolage*, a consultancy specializing in creative strategy, content development, and arts advocacy. She has worked with Fortune 500 companies, national advertising agencies and award-winning media properties, applying timely actionable insights to their businesses. ​Robin received a BA in journalism from Indiana University, Bloomington and a Knight-Wallace Journalism Fellowship at the University of Michigan; she holds a Master of Communication in Digital Media from the University of Washington. Listen to my December 2018 Slow Flowers Podcast Episode with Robin -- a segment called "How creatives can be authentic in a digital age." Anticipation! Here are our first five books in the BLOOM Imprint catalog, with titles from Debra Prinzing, Felicia Alvarez, Holly Heider Chapple, Teresa J. Speight and Cynthia Zamaria! Thanks so much for joining Robin Avni and me as we shared a conversation about BLOOM Imprint. Follow BLOOM Imprint at these social places: BLOOM Imprint on Instagram BLOOM Imprint on Facebook BLOOM Impri

Fawn Rueckert at her Farmers' Market stall I have a fabulous and informative conversation for you today, with Fawn Rueckert of Sego Lily Flower Farm, based in Utah's Salt Lake Valley. The emerging Utah flower farming community gathered at Poppin' Blossoms on September 7th. I'm so glad I met everyone! Fawn is seen second from the right. I first met Fawn in person in September 2019 when I was in Salt Lake City for the annual GardenComm conference. I skipped out one day and rented a car to drive about 30 minutes south of the city to join a gathering of Utah flower growers. Laura Pittard of Poppin' Blossoms hosted the lovely luncheon and tour of her beautiful cut flower fields and you'll want to go back and listen to Episode 418 that we recorded prior to the event. There, I met Fawn and learned about her urban micro farm and focus on retail sales of her flowers through a CSA subscription and farmers' market outlets. Students of last summer's popular cutting garden series take home bountiful buckets of flowers like this one Fawn has been on my wish list to interview. She is vice president of the burgeoning Utah Cut Flower Farm Association and you'll hear an update about that amazing collection of inter-mountain west flower growers. As it turns out, at that same gathering in September 2019, I met Heather Griffiths of Wasatch Blooms, a colleague of Fawns through the Utah Cut Flower Farm Association. You can hear my interview with Heather in Episode 428 which aired in November 2019, along with an interview with Slow Flowers member Ali Harrison of Florage Utah. Sego Lily Flower Farm, fenced to keep out the family dog! There's a lot going on in this part of the country, an area that Fawn points out is only recently embracing local flower agriculture and sustainable design. Making the most of a suburban backyard and a "Sister Farm" at the neighbor's Fawn shares a lovely "about" essay on her website for Sego Lily Flower Farm, which talks about her childhood wonder of the plant world, and her gardening family roots. She picks up the narrative after moving from Southern California to Utah with her young family, writing:"We were finally able to purchase our first home, a duplex on a tiny unfinished lot. As we dove head first into landscaping, my childhood dreams were coming true, I finally had my own bit of earth to tend and plant. Only it wasn't enough, I needed more, so in 2013 we moved to a smaller home on a larger lot. Now with 4 sons in tow, we began designing and building my dream potager, complete with a cutting garden. It didn't take long to realize that it would be a lot more fun to share the bounty of our garden than keep it to ourselves, and we established Sego Lily Flower Farm in 2017. We focus on growing cut flower varieties that are unique, that wouldn't survive the rigors of shipping, are most beautiful when grown locally and grow them in a way that is safe for our family and yours."Sego Lily Flower Farm is situated in Salt Lake valley on Fawn's 1/3-acre suburban lot. We focus on sustainable growing practices, feeding the soil with organic material, and avoid the excessive use of herbicides and pesticides. I'm excited for you to hear the rest of the story, including how Fawn is branching out into education and workshops. You will find photos of this talented farmer-florist and links to her social places in our show notes at debraprinzing.com for Episode 489. Let's get started. Find and follow Fawn at these social places: Sego Lily Flower Farm on Facebook Sego Lily Flower Farm on Instagram Each student has his or her own row at Snuck Farm, where Fawn teaches the "Backyard Cut Flower Garden Course" Fawn's Backyard Cut Flower Garden Course at Snuck Farm If you live in any of the inter-mountain states, Nevada, Idaho, Colorado and Wyoming check out the Utah Cut Flower Farm Association. As Fawn mentioned, there are people and resources for the entire region. I want to direct you to a few cool video resources that we posted for Slow Flowers members this past week. https://vimeo.com/501331299 First, you can find the concluding post in our eight-part weekly series about all the insights and themes from our 2021 Slow Flowers member survey -- on Slow Flowers Journal.com. Karen Thornton and Niesha Blancas joined me for a lively recap Q&A discussing some of the survey's findings that reveal much more about YOU, our members. We also share many of the comments and questions that members wrote in response to two open-ended questions: What are the key ways in which you have found value in the Slow Flowers member benefits? and Do you have any other comments, questions, or concerns you'd like to share with Slow Flowers? We recorded our Zoom conversation on January 14th and you'll want to watch. Karen and Niesha added so much to that session, but truly, Edd and Rami, Niesha's

Hello friends! It's 2021 and I couldn't be happier to welcome you to our fun conversation today! Anyone who's been part of the Slow Flowers Community knows how deeply we value professional contacts that develop into friendships. And today, you will meet two women who are Slow Flowers members, and now, both my neighbors and friends. I live in a little suburb of Seattle called Des Moines, Washington, which is just south of the metropolis! Our first guest is Cindi Schriock, owner of CMS Floral Design, here in Des Moines. And our second guest is Gina Thresher of From the Ground up Floral, located in Kent, Washington, the much larger community just east of us. Cindy Schriock of CMS Floral Design (left) and with one of her signature urn designs (right) Both women have home-based studios, and as it turns out, I learned that both started their floral journeys about 12 years ago. Cindi will explain how she organically built CMS Floral Design while working full-time in a corporate job. And Gina will share a somewhat similar path, beginning when she designed the flowers for her own wedding and growing her studio while raising her two young children. A CMS Floral Design bridal bouquet I feel so much affection for both of these women. Earlier this year, after the death of my father, I was so pleased to see that friends who wanted to send their sympathies ordered floral arrangements for me by look at slowflowers.com to find my local florists. Both Cindi and Gina delivered heartfelt, stunning arrangements that my family, especially including my mother, and I really enjoyed. One of Seattle Elegant Sofreh designs for a ceremony at the Edmonds (WA) Yacht Club, designed by Cindy Schriock In addition to CMS Floral Design's focus on flowers for corporate clients and everyday orders, Cindi owns Seattle Elegant Sofreh, a specialty design service for Persian wedding ceremonies. The Sofreh is a cultural tradition that is created in addition to the wedding flowers, incorporating several features and ingredients that are symbolic and meaningful. Gina Thresher, AIFD, EMC, of From the Ground Up Floral (left) and one of her exuberant bouquets, which was selected as one of the Top Ten TROPICAL NOUVEAU designs, sponsored by Neotropical Hawaii Gina started From the Ground Up, transitioning to a full-service floral design practice after studying invertebrate biology. As you'll hear in our conversation, her business formation began with her own wedding flowers, which she designed. She explains, "I was that DIY crazy bride, the one that doesn’t really notice she’s spending a fortune to ruin her nails and causing her family to panic when she doesn’t have the boutonnieres done at 3 a.m. the morning of the wedding." Gina's use of color, texture, composition is expressed in these two bouquets Hooked, Gina took classes and pursued floral certifications at the national and international level, including AIFD (American Institute of Floral Designers) and EMC (European Master Certification). She teaches in person and virtual design courses, lectures and is active on social media, primarily as the PNW chapter president for AIFD. More Resources and Links:Follow Cindy Schriock at these social places: CMS Floral Design on Facebook and Instagram Follow Gina at these social places: From the Ground Up Floral on Facebook and InstagramFollow this link for more details about Gina's upcoming online course: Florist's Business Bunch Step by step tutorials. Play, pause, and implement. Or watch at your own pace anytime.Templates galore. Trello boards for you to copy to get you started.Lifetime access to the bundle (even when it's no longer for sale)Mix of content. From pdfs to video. Many styles of learning are supported.Get the power of a Client manager, Graphic designer, and Project manager in one bundle! Click here for more details on the Spring Fleurvana Virtual Summit: Sustainability & Regeneration, March 5-7, 2021 Connecting with more of you - either in person or virtually thanks to technology -- is one of my ongoing goals. I encourage you to take advantage of our monthly Slow Flowers' member virtual meet-ups. The January session took place last week. Here is the replay video, in case you missed it! Our theme was "Floral Wellness," and I want to thank Rachel Johnson of Simply Grounded, who introduced us to Sogetsu Ikebana and demonstrated three incredible designs for us to learn from. https://www.youtube.com/watch?v=H3KR9yzupjY&feature=youtu.be This Friday, January 15th at 9 am Pacific/Noon eastern, you are invited to join our free webinar focusing on how to create Botanical Couture fashions for the upcoming American Flowers Week 2021 campaign. If you have ever been interested in participating as a creator of a floral fashion, this session is for you! As of the date of this recording, ten past botanical couture creators are confirmed to present, and we will hear how each conceptualiz

The Pursuit of Nature This Forecast began seven years ago in 2014 when I began documenting shifts and changes in the Slow Flowers Movement. I recently described the origins of this important exercise in my new online course, Taking Stock and Looking Ahead [P.S. follow this link to learn how you can take this free course as my gift to you.] Here's how I remember it:In 2014, when I launched slowflowers.com as an online directory of American flowers and the growers and florists who supplied them, I worked with two talented public relations friends to get the word out to the media. While planning a visit to meet with lifestyle and garden magazine editors in New York, one of the PR experts urged me to create a Power Point slide deck that included an overview of floral trends I associated with the emerging Slow Flowers movement. In creating that deck, which became my first forecast for 2015 (see above), I learned a few important lessons. I share this in the context of the social media term "impostor syndrome," because it's no surprise -- we all feel that sometimes. When Lola and Marla encouraged me to write a trend forecast, at first I thought: Who am I to forecast trends? Isn't that a role only for the experts? Their response: You have a point of view and it's based on hundreds of interviews that you conduct for articles and for your Podcast over the course of each year. See what bubbles up from those topics and themes that excites you about the year to come. I realized that since I was the one who conducted those interviews and wrote those articles, I was viewing trends through my own lens and filter -- the Slow Flowers perspective. When I shared that Power Point deck with editors and had positive responses (as in, they took it seriously during our meetings), I later decided to post the 10 insights on my blog and record a Slow Flowers Podcast episode about it. You can go back and listen to episode 174 from December 31, 2014 The Power Point deck I shared with editors became a blog post and, as I mentioned, the Podcast show notes. Then I shared it with Slow Flowers members in my monthly newsletter. And then a few floral trade publications picked it up. As a result, I became an "Accidental Forecaster", and that has elevated Slow Flowers' unique and relevant viewpoint in the floral marketplace. I've learned some valuable lessons. We're no longer waiting for Martha Stewart or Oprah or Chip and Joanna to tell us what's on trend. Each of us can speak with an authentic voice about our observations, key cultural shifts and new creative directions in the floral space. In the end, the forecast is a tool; a roadmap that helps me and others consider what is around the bend or across the horizon. It sparks conversation and sometimes, to be honest, it sparks controversy. The Pursuit of Nature So let's get started! I have 10 insights to share with you for the year to come. I'm calling our 2021 Report: "In Pursuit of Nature," and you can understand why, right? As we enter 2021, at least in the short term, not much will feel different from the past nine months. And if there is anything we've learned since mid-March 2020, it's the essential and irreplaceable role of flowers and plants for our survival. And that's why my outlook is deeply connected to humankind's pursuit of nature -- and how floral entrepreneurs like you can and should tap into and enhance that pursuit through your efforts. I learned about the term "Biophilia" in October 2019 when I interviewed Tom Precht and Sarah Daken of Grateful Gardeners. Tom is a big advocate of Biophilia and he opened my eyes to its relevance as we make personal and business decisions that impact our planet's survival. He discussed the definition when I interviewed him, but here it is again, according to Merriam Webster: Biophilia: "a hypothetical human tendency to interact or be closely associated with other forms of life in nature" All you have to do is read the headlines of 2020 to see a collective shift toward nature, plants, the environment - and yes, flowers. A recent article in the Washington Post caught my attention. The headline reads: "The isolation of the pandemic caused her to form a new and intense relationship to nature. She was hardly alone. The benefits of being outdoors for your physical and mental well-being are well documented, but in this coronavirus era, they may be immeasurable." A Forbes headline reads: "Nature Is Good For Your Mental Health, Sometimes" https://www.youtube.com/watch?v=iJVNObTbneE&feature=youtu.be The University of Washington shared this research: "Dose of nature at home could help mental health, well-being during COVID-19" The report stated: “Studies have proven that even the smallest bit of nature — a single tree, a small patch of flowers, a house plant — can generate health benefits,” said Kat

Welcome to the final episode of the Slow Flowers Podcast for 2020. As I have done since the beginning of 2014, I'm turning the spotlight on our year of Slow Flowers. Next week, on January 6th, I'll bring you the annual report for our 2021 Slow Flowers' Floral Insights and Industry Forecast. Last year at this time, we celebrated a successful 2019 with more members, more participation and more Slow Flowers blooming in the marketplace. Speaking for myself, there was a definite feeling of anticipation in the air, as we turned the calendar to a new year and a new decade. We felt optimism and creative inspiration. We wanted to celebrate and embrace a progressive climate for local, seasonal and sustainable flowers in agriculture and design . . . and could see on the horizon a floral climate where Slow Flowers increasingly took center stage. The year kicked off with some exciting opportunities to connect with members, including speaking twice in Oregon -- first, for the PNW Cut Flower Growers Meet-Up in Corvallis, and next at the Good Earth Home, Garden & Living Show in Eugene. In late February, I returned to the fabulous Northwest Flower & Garden Festival to produce the floral stage for the third year in a row. I welcomed six Slow Flowers Members to teach sold-out, hands-on floral design workshops called "Blooms & Bubbles." We welcome the beautiful Fleurs de Villes floral couture installation with eight of the fashions created by Slow Flowers members who showcased their talents. Slow Flowers sponsored Melissa Feveyear of Terra Bella Flowers, for an all-domestic floral gown -- Here's my interview with Melissa in which we discuss her studio, art practice and floral fashion! Also at the flower festival, I joined a panel presentation moderated by fellow podcaster Jennifer Jewell, author of the new book: The Earth in Her Hands, profiles of 75 extraordinary women working in the world of plants, as one of those profiled (PS you can hear that full conversation moderated by Jennifer on Episode 443). 2020 Trend Summit speakers, from left: Susan McLeary, Hitomi Gilliam, Francoise Weeks, Holly Chapple, Debra Prinzing, Leatrice Eiseman and Gregor Lersch (c) Collin Gilliam A few weeks later in mid-March, the reality of the Covid-19 Pandemic began to sink in. I was in Vancouver, B.C., at Hitomi Gilliam's Trend Summit, and at the time, I had no idea it would be my last in-person opportunity to speak to a floral audience. Here we are, nine months into it and we've all accepted the new norms required to fight the pandemic, keep ourselves and others safe from infection, and use our energy and resources to hang onto our livelihoods. In response, we found ways to stay connected this year. I sought and invited you to share your personal "Stories of Reslience" for our Slow Flowers Podcast and Virtual Member Meet-Ups. Learning how you personally tackled and creatively addressed such huge challenges has been a major source of inspiration to me and other. And similarly, our definition of thriving has greatly changed. Month by month, we forged ahead. We forged ahead through the Pandemic, through a racial justice awakening, through the increasing threat of Climate Change. We looked in the mirror and asked ourselves: "Are we doing enough to walk the talk?" "Are we communicating our values through our actions?" We also found and nurtured community in new ways. We spent more time at home than ever before. We re-evaluated what's truly important. And in doing so, I believe we have gotten stronger. In late October, I gathered with Karen Thornton, our operations/membership and events manager at either end of a huge conference table and we were joined via Zoom by Niesha Blancas, our social media manager and Becky Feasby, our new Slow Flowers Canada associate, for our 2021 planning retreat. We started the day discussing the Year in Review. You know, that exercise was so affirming. It was so valuable to not only itemize the accomplishments I felt were important, but to hear from my colleagues about the highlights that excited them. And we came up with a pretty amazing list. It is essential to stop and take stock in the year that's coming to a close. This year it's especially important! I'd like to walk you through our list and invite you to join me in celebrating what the entire Slow Flowers Community has accomplished together: SLOW FLOWERS SUMMIT Our original panel of speakers includes, (clockwise from top, left): Susan Mcleary, Kellee Matsushita-Tseng, Molly Culver, Lorene Edwards Forkner, Debra Prinzing, Jennifer Jewell, Pilar Zuniga and Emily Saeger Last week, I sent out an email to our registrants, members and followers with a Slow Flowers Summit update -- you can find it here. Top items of note: The Slow Flowers Summit 2021 is moving forward with confidence! We know for certain that the management at Filoli Historic House & Garden are taking

It’s that time again, Welcome to our annual Slow Flowers Holiday Music Special! Remy Brault, vocalist, songwriter and owner of Labellum in Bozeman, Montana I'm so happy today to bring you an audio gift of music. Please enjoy my conversation with Bozeman, Montana-based Remy Brault, who with her husband and partner Fred Brault own the contemporary floral boutique Labellum Flowers. The couple originally met through music and formed a singer-songwriting duo called Nest of Seven when they lived and worked in Los Angeles. Nest of Seven's album cover I'll chat with Remy about how music has influenced her path, how she has taken a long hiaitus away from music, and how she's finding her way back to music. We'll hear three songs from Remy and Fred's album, "In the Valley of the Red Sparrow," and more! Enjoy meeting and hearing from this multi-talented creative! And if you missed my conversation with Remy earlier this year, have a listen here (Episode 459). Labellum's home page -- reflecting the shop's many flowers, boutique products and designs Thank you, Remy, for sharing your musical influences and your floral journey -- I wish you a creatively fulfilling 2021! By the way, I continue to be on the lookout for musical guests to feature each December, so if you're a Slow Flowers member with a song to share (or even an album!), please reach out and let me know! Here is a list of our past Holiday Music Episodes! 2019: Carolyn Kulb of Folk Art Flowers 2018: Nathan Leach and Eva Leach of Nathan and Eva 2017: Scott and Kristen Prinzing of EarthShine 2016: Ellen Zachos of Backyard Forager 2015: Dennis Westphall of Jello Mold Farm Next week, on Wednesday, December 30th, the final episode of 2020, I'll share our 2020 Year in Review with you. On the horizon, the first episode of the New Year, Wednesday, January 6th, will feature our 2021 Slow Flowers Floral Insights and Industry Forecast. I'm so excited to share both of these reports with you as we say goodbye to 2020 and eagerly anticipate 2021. The Slow Flowers Podcast has been downloaded more than 670,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. 2020 has been a challenging year for all of us and we have continued to deliver fresh, original content to you through the Slow Flowers Podcast, week in and week out -- since 2013! If every listener contributes just $2, the funds will add up quickly to cover our out-of-pocket costs to record, edit, host and promote the Slow Flowers Podcast. Would you consider making a year-end donation? Not counting all of the time invested in developing the topics, guests and content, we spend more than $10k annually to bring you this award-winning internet radio program. Your financial support can ensure we continue into 2021. I value your support and invite you to show your thanks to support Slow Flowers' ongoing advocacy, education and outreach activities. You can find the donate button in the column in the right column! Thank you to our Sponsors This podcast is brought to you by Slowflowers.com, the free, online directory to florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers' hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com. Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at shop.syndicatesales.com. (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you're invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. Music Credits

The Regional Flower Economy panelists, clockwise from top left: Julius Tillery of Black Cotton US, Taij Cotten & VC (Victoria) Edwards-Cotten of Perry-winkle Farm, Julio Freitas of The Flower Hat and Aishah Lurry of Patagonia Flower Farm Two weeks ago, you heard from Shannon Algiere and Jessica Galen as we discussed the 2020 Young Farmers & Cooks Conference, held last week as a virtual event attracting more than one thousand attendees. Shannon and Jessica shared the story of Stone Barn Center for Food & Agriculture and gave us a preview of the conference. I want to thank Shannon, a Slow Flowers member, Stone Barns Center's resident flower growing expert, farm liaison manager and co-director of the Arts & Ecology Lab for inviting me to gather together and moderate a flower-focused panel -- and I'd like to share the audio of that presentation with you today episode. You'll hear from four Slow Flowers members each of whom discussed her or his unique approach to agricultural entrepreneurship. They include Aishah Lurry, Patagonia Flower Farm, Julio Freitas, The Flower Hat, Taij Cotten and VC (Victoria) Edwards-Cotten, Perry-winkle Farm, and Julius Tillery, Black Cotton U.S.As I said at the beginning of our panel, clearly, I am not a YOUNG FARMER, but through my passion for the Slow Flowers Movement I hope to shine a light on several of our members: flower farming pioneers you'll meet today. VC and Taij with flowers and little Titus in a baby pack Taij & Victoria (VC) Cotten, of Perry-winkle Farm in Pittsboro, North Carolina After responding to a Craigslist ad for Valentine’s Day in 2017 at Preston Flower Shop, Taij and Victoria were hooked on flowers. They quit their jobs and traveled North Carolina's Piedmont farming region, talking with any farmer that had time for them. They quickly realized they wanted to farm. Above left: Michael Perry and Cathy Jones with Taij & VC Cotten; the Cotten children above right Now farming alongside their mentors and "farm-ily," Michael Perry and Cathy Jones of Perry-winkle Farm, the young couple helps sustainably farm 4 acres in Northern Chatham County, North Carolina, specializing in seasonal vegetables, specialty cut flowers and pasture laying hens. Perry-winkle farm attends 3 regional farmers' markets: Fearrington Village (a seasonal market) and 2 Carrboro Farmers markets (one seasonal and one year round). Taij and Victoria reside in Chatham County, NC with their two adorable, flower-loving children: Carleigh (6) and Titus (1) I first met Taij and Victoria at the 2018 Association of Specialty Cut Flower Growers annual conference in Raleigh, when destiny made sure we were seated together at the same banquet table. I've been following their adventures on social media ever since and am delighted to welcome them today. Find and follow Perry-winkle Farm and Taij & Victoria Perry-winkle Farm on Facebook Perry-winkle Farm on Instagram Taij & Victoria on Instagram Julius Tillery of Black Cotton U.S. Julius Tillery, founder and CEO of Black Cotton U.S. Julius is the NC State Coordinator for the Black Family Land Trust. He is a 5th Generation life-long row crop commodities producer (cotton, soybeans, peanuts) from Northeastern, North Carolina. He has worked as an advocate and resource provider in the North Carolina agriculture and environmental sectors since 2009. Julius has also worked at Rural Advancement Foundation international and The Conservation Fund. He currently serves on the Southern Administrative Council for SARE (that's the Sustainable Agriculture, Research and Education Council) and the North Carolina Forestry Advisory Council. Black Cotton U.S. branding and product selection Julius is a rural economic development advocate and is also known for his entrepreneurial business role as Founder of BlackCotton U.S. You can find Julius anywhere between his farm working on producing crops, on another farmer’s farm helping consult with new enterprise development, or any meeting that is focused on improving the lives of farmers and farming communities across the USA. Julius is a graduate of the University of North Carolina at Chapel Hill with a degree in Economics and minor in Entrepreneurship in 2008. Find and follow Black Cotton U.S. Follow Black Cotton U.S. on Facebook Follow Black Cotton U.S. on Instagram Aishah Lurry of Patagonia Flower Farm Aishah Lurry, founder and CEO of Patagonia Flower Farms based in Patagonia, Arizona. She is an artistic florist who combines her love for water-wise and organic farming techniques to produce affordable, healthy, and fresh-cut flowers. Aishah Lurry designing with flowers she grows in the high desert area of Arizona As a gardener who began her flower farming career in 2017, Aishah started her micro-farm on her home’s property after getting tired of driving 20miles out of town to buy overpriced and imported flowers that she didn’t like. By merging her expertise a

Flower Grower Shanti Rade, Whipstone Farm & ASCFG's South & Central Director Can you believe we are saying good-bye to 2020 very soon?! It has been a year unlike no other and the Slow Flowers Podcast has been a channel for highlighting, sharing, encouraging and challenging all that our community has faced - from silver linings and pivots to resiliency and change. We are the Voice of the Slow Flowers Movement, focusing each week on the business of flower farming and floral design. One of my goals for 2020 was to feature voices of leadership from our strategic partner and Slow Flowers sponsor, the Association of Specialty Cut Flower Growers. We got lucky with timing and managed to schedule nearly all of those conversations this year, despite all the distractions. When I visited in 2017, Shanti led us on a tour of Whipstone Farm, including this pristine high tunnel where stock and ranunculus were blooming. Today, you will meet (or re-meet, since she is a past guest of this podcast), Shanti Rade of Whipstone Farm in Paulden, Arizona. Shanti represents ASCFG in the "South and Central" Region, comprised of eight states: Arizona, where she is based, as well as Arkansas, Colorado, Louisiana, New Mexico, Oklahoma, Texas and Utah. In February 2017, I visited my parents in Mesa, Arizona, and during that time, I gathered with a group of Slow Flowers members on a tour of Whipstone Farm. It was such a fabulous day-trip, taken with Morgan Anderson of The Flori.Culture and Anne Jensen of Anne E's Garden Fresh Flowers -- we drove up north, about 115 miles away from the metro area of Phoenix-Scottsdale, and arrived at the high desert food and flower farm operated by Cory and Shanti Rade. One of the high tunnels at Whipstone Farm You can hear the episode that Shanti and I recorded that day, as we sat inside the cozy and sunny high tunnel where her ranunculus grew. It's a great introduction to this experimental and creative flower grower who has developed a market for local flowers through trial and error, and excellent product. So this episode you'll hear today offers a great update. Shanti and I discussed what Whipstone Farm looks like today and all the changes that have taken place due to the COVID-19 pandemic. As we touch on the highs and lows of 2020, what emerges is a year that Shanti and Cory can be proud of. Some of their markets and channels have changed; how they interact with the public and wholesale customers has changed; how their family lives have changed. And yet, the flowers and vegetable crops keep going; the seasons march on; there are CSA boxes filled with delicious, healthy food and vases for fresh, local and seasonal flowers. You will enjoy this conversation and, I believe, join Shanti and me as we marvel at how much each of us has been able to accomplish by just "figuring it out." A lovely gallery from Whipstone Farm's recent IG Feed Find and follow Whipstone Farm on Facebook Find and follow Whipstone Farm on Instagram You're Invited to join us on Friday, December 11th at the Slow Flowers Virtual Meet-Up for December. The meeting takes place via Zoom at 9 am Pacific/Noon Eastern -- click on the button below to join us! Marialuisa Kaprielian of Urban Succulents puts her own brilliant twist on floral design with sedums, echeverias, kalanchoes and more! You'll meet one another and hear from our special guest for DECEMBER: Marialuisa Kaprielian, owner of Urban Succulents, as we talk with her about growing & designing with Succulents! This monthly gathering is just one of the many benefits of your Slow Flowers Membership, giving you resources to share your story of creativity, sustainability and collaboration. Johnny's Selected Seeds has shared some fun items with us for giveaways and you might win a few packages from our favorite seed company if you join this Friday's Slow Flowers Member Virtual Meet-Up. And PS, there will be other giveaways as part of our monthly Zoom gathering. But you have to attend to have your name included in the random drawing for the goods! Click here to join the Virtual Meet-Up at 9 am Pacific/Noon Eastern on Friday, December 11th The Slow Flowers Podcast has been downloaded more than 667,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right. Thank you to our Sponsors This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms. It’s the con

Jessica Galen (left) and Shannon Algiere (right) - two of the leaders at Stone Barns Center for Food and Agriculture I'm really excited for this week's episode - and happy to introduce you to my two guests, Shannon Algiere co-founder of the farm at Stone Barns Center for Food and Agriculture and currently the Farm Liaison manager, and Jessica Galen, Stone Barn's Communications Manager. I've invited them to give us a snapshot of the history and work of Stone Barns Center and then we'll preview the upcoming Young Farmers & Cooks Conference, a three-day, all-virtual event produced and hosted by Stone Barns Center for Food & Agriculture and Blue Hill at Stone Barns Restaurant on December 8-10. That's coming right up next week and you'll want to take advantage of the extremely affordable pricing to register. This is an important conference about sustainable farming and food systems, and yes, the subject of Floral and Fiber Agriculture has a role. Our fabulous Slow Flowers panel, clockwise from top left: Julius Tillery, Taij & VC Cotten, Julio Frietas and Aishah Lurry On Wednesday, December 9th (8:30 am Pacific/11:30 am Eastern), I'll be moderating a panel called The Regional Flower Economy: Flower Farming as a Viable and Profitable Facet of Agriculture, featuring a fantastic lineup of Slow Flowers members. They include Aishah Lurry, Patagonia Flower Farm, Julio Freitas, The Flower Hat, Taij Cotton and VC (Victoria) Edwards-Cotten, Perry-winkle Farm, and Julius Tillery, Black Cotton U.S.Whether you’re a farmer, cook, butcher, miller, preservationist, processor, or anyone else in the food (and floral) chain, this conference is for you. Here's a bit more about Jessica and Shannon ~ Jessica Galen is the communications director at Stone Barns Center. In this role she manages relationships with the media and partner organizations, and provides editorial support for programming for young farmers and other key audiences. She launched her career in branding and communications at a nonprofit consulting firm and an education reform organization. While in graduate school at NYU for a M.A. in Food Studies she worked in the cheese caves at Murray’s Cheese as well as for an organic produce farm and a raw farmstead cheesemaker. She served as the general manager at Lucy’s Whey, then the Upper East Side’s largest artisanal cheese shop, and as wholesale director at New York Shuk, a small-batch producer of Israeli and North African pantry items. Jessica published an article in the Graduate Journal of Food Studies based on her Master’s thesis entitled “Cheesemongers Over Fearmongers: Toward Data-Driven Cheese Recommendations for Pregnant Women” and was a contributor to the James Beard Award-winning “Oxford Companion to Cheese.” She is on the Advisory Board of Equity Advocates, which provides policy education, advocacy training, and coalition building services to improve healthy food access in urban communities. In addition to her Master’s degree, she has a B.A. From Harvard University in Yiddish and Latin American Studies. Shannon Algiere, a co-founder of the farm at Stone Barns Center for Food and Agriculture brings over 20 years of experience in holistic farm design, crops production, garden and greenhouse management and farm-based education. Alongside her husband Jack Algiere, Shannon has served many roles at Stone Barns Center in its development. Most recently as Farm Liaison Manager, Shannon partnered with the center’s farm and programs staff to oversee farmer training, internships and volunteer programming. She attended University of Rhode Island, was an outdoor educator at the Denison Pequotsepos Nature Center, Greenhouse Manager at Meadowbrook Biodynamic Herb Farm and White Gate Farm, and a volunteer for the Costa Rican National Park Service. In 2017 Shannon started a floral design and horticultural services business, Potter & Prune, promoting sustainable models in the floral design industry by celebrating the elegance and ecology of connecting regional grower economies with event design. She has taught workshops on growing and marketing cut flowers at NOFA, SBC’s Young Farmer’s Conference, and Oregon State University Small Farms conference. She has also written articles and been interviewed for her work at the intersection of farming and health and wellness. Along with her husband Jack, Shannon is raising two boys and serves on the board of Hearthfire and Ayer’s Foundation. Find and follow Shannon on Instagram here Find and follow Stone Barns Center for Food & Agriculture on Instagram here I hope you're inspired to register and join the Young Farmers and Cooks Conference, taking place next week, December 8-10th. You can attend the conference for just $25 and you'll be wowed by the program offerings and speakers. UPDATE: We've just received a $10 off coupon code from Young Farmers and Cooks Conference! When you register, use: YFCCPROMO Click here

Candice Howard of Duchess Farms in South Brunswick, NJ How are you all doing, friends? It's already the week of Thanksgiving - can you believe it?! I am still racing to plant my five peony roots from Mountain Flower Farm and plant those last 100 hyacinth bulbs from Longfield Gardens, not to mention a few woody shrubs and perennials I purchased locally on a plant-buying trip last month. It WILL all happen this week - I promise! Speaking of Thanksgiving, despite this ridiculous year we've had, one with painful losses and disappointments, I do feel grateful. I'm grateful that our Slow Flowers community has remained connected through the year, thanks to technology. Our membership has just surpassed 800 -- an all-time record high, thanks to our operations & membership manager Karen Thornton's stewardship. Our listenership in this Podcast continues to grow -- more than 2,000 downloads each week. And our engagement is breaking all past records, thanks in large part to our amazing social media maven, Niesha Blancas. Ambitious projects continue to drive us forward, all with the goal of inspiring the floral industry and its consumers to embrace local, seasonal and sustainable flowers. One of the positive results of not being able to travel since March has been moving in-person Slow Flowers Member Meet-ups that took place wherever I landed for a conference, speaking engagement or magazine assignment to the virtual Zoom platform. We met weekly from late March through late May; and then switched to monthly beginning in June. We've held more than a dozen meet-ups this way, drawing hundreds of Slow Flowers members to check in for an hour, hear from a speaker or two, sometimes participate in breakout rooms, gain inspiration and win giveaway prizes. Today's guest, Candice Howard, of Duchess Farms in South Brunswick, New Jersey, has been a frequent participant in those Zoom calls. That's how I learned more about her, which led to a deeper conversation and my invitation that Candice share her story here on the Slow Flowers Podcast. Here's more about Candice and her flowers. I excerpted her bio from a recent newsletter: Candice and Tom Howard (left); flowers from Duchess Farms (right) People often ask me what I did before I became a floral designer and then a flower farmer. So I'll go back a few years to give you a brief history. I grew up in Millburn, New Jersey and graduated from Rutgers College with a Bachelor's degree in political science. Most of my career was in government and nonprofit administration/fundraising. I worked for the Governor's Office, the New Jersey Legislature and the County of Middlesex. I have also worked for a number of nonprofit organizations including Special Olympics New Jersey, Girls Incorporated and Women Helping Women. In 2013, I received my design certification from The FlowerSchool New York and spent the following seven years designing florals for weddings, which recently led to the decision that I really loved growing flowers. Any future designing I may do will be with my own fresh flowers. My husband Tom says that I am the farmer...which I am since I actually sow and harvest all of the flowers and everything in between. But he helps me with all the big stuff...like building that great high tunnel and replacing our old fence, both of which gave us greatly expanded growing capacity this year. Tom also installed an irrigation system throughout the beds. So yes, I am the farmer but Tom is the Director of Public Works here at Duchess Farms. We are currently in the process of applying for farmland preservation so that the seven acres we live on will be preserved as farmland in perpetuity. We expect to have that designation sometime this year. Find and follow Candice at these social places: Duchess Farms on Facebook Duchess Farms on Instagram Duchess Farms on YouTube As she discusses, Rutgers University's Beginning Farming program recently interviewed Candice about flower farming. Click on the link below to enjoy all of the challenges, victories and advice in that series. https://www.youtube.com/watch?v=csv2lqJnDsU We have lots of news, which you'll be able to read in the upcoming, December issue of the Slow Flowers Newsletter - out next week. If you aren't receiving it, you can find the subscribe link in today's show notes or in the footer at slowflowerssociety.com. Subscribe to the Slow Flowers monthly newsletter here! And of course, it's totally cliche, but we're jumping on the CyberWeekend bandwagon here at Slow Flowers. From this Friday, November 27th through Monday, November 30th, you can enjoy two promotional offers: 1. Cyber20 -- A 20% off promo code applied to any item on the Slow Flowers online shop. Right now, you can find all three of my books, plus American Flowers Week bouquet labels and our new etched Slow Flowers Society bookmark. And Karen promises that more items will be added to the Slow Flowe

Michelle Elston (left) and Jamie Rohda (right) Today, we return to a series I began earlier this year, featuring the regional directors of the Association of Specialty Cut Flower Growers. You'll hear from Michelle Elston of Roots Cut Flower Farm in Carlisle, Pennsylvania and Jamie Rohda of Harvest Home Flowers in Waverly, Nebraska. Grocery bouquets designed by Roots Cut Flower Farm Between them, these two flower farmers represent a significant percentage of ASCFG's membership! Jamie's region is North & Central U.S., representing Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, Montana, Nebraska, North and South Dakota, Ohio, Wisconsin and Wyoming - whew! Michelle is ASCFG's newly appointed Mid-Atlantic regional director, representing flower farmers in Delaware, Maryland, New Jersey, Pennsylvania, Virginia, and West Virginia. I invited both women to share about what's happening with flower farming in their regions, and to give us a snapshot of their respective flower farming ventures. As it turns out, they each have cultivated a successful, but different niche, so you'll learn from Michelle about selling to mass market grocery and you'll learn from Jamie about serving as a wholesale supplier to floral designers. Here's a bit more about each of these guests: Roots Cut Flower Farm is featured as a local family farm supported by local Pennsylvania grocery stores. Michelle Elston is founder and owner of Roots Cut Flower Farm. She has loved plants and flowers for as long as she can remember. After studying plant science in college, she and her husband, Mike, moved to Massachusetts. There, they bought a garden center and stayed for 9 years. But after the birth of their first child, they realized that the best place to raise their kids was close to family roots. So, they sold the garden center and moved back to Michelle's hometown of Carlisle, Pennsylvania. Time and space soon opened up for her to pursue her dream of farming. What started as a small garden has evolved into a 10-acre farm that produces enough flowers for more than 20,000 supermarket bouquets and 100 weddings/events annually. Now, 13 years later, she realizes she never imagined her seed of an idea would turn into such a thriving small business. Buckets and buckets of local, Pennsylvania-grown cut flowers gathered into thousands of bouquets at Roots Cut Flower Farm! Even with such growth, Michelle's flower philosophy has remained a simple one: to celebrate the natural beauty of every season in South Central Pennsylvania. Flowers are grown sustainably and selected based on their ability to thrive in the region. All of Roots' bouquets and arrangements are created using only what is grown on the farm. Rather than trendy, the results are timeless designs that are fresh, lush and unique. Here's more about Jamie: Beautiful Nebraska blooms at Harvest Home Flowers, grown by Jamie Rohda Harvest Home Flowers is a small, family owned flower farm located between Lincoln and Omaha Nebraska. Jamie and her husband Norman have farmed since 1994 and today their family-owned flower farm produces a wide variety of naturally grown, specialty cut flowers for local florists, designers and DIY brides. Harvest Home Flowers serves Lincoln and Omaha, Nebraska's florists with fresh, seasonal and sustainable cut flowers Find and follow Jamie and Michelle at these social places: Harvest Home Flowers on Facebook Harvest Home Flowers on Instagram Roots Cut Flower Farm on Facebook Roots Cut Flower Farm on Instagram Thank you so much for joining today's episode with Jamie Rohda of Harvest Home Flowers and Michelle Elston of Roots Cut Flowers. The conversation filled me with gratitude for our beautiful and diverse Slow Flowers community of flower farmers and floral designers who come together to bring joy and inspiration to the marketplace of flower lovers. Lisianthus and dahlia details from Harvest Home Flowers I'm so glad that Jamie and Michelle helped us catch up with two ASCFG regions across the country. By the way, you can hear my earlier interviews at the links below:Val Schirmer of Three Toads Farm, ASCFG's Southeast regional director based in KentuckyErin McMullen of Rain Drop Farm, ASCFG's Northwest and West regional director based in Oregonand Janis Harris of Harris Flower Farm, ASCFG's Canadian director based in St. Thomas, Ontario We have to chase down a few more directors, and given the insanity of this COVID-distracted year, you'll probably hear those interviews in early 2021! The Slow Flowers Podcast has been downloaded more than 659,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to

Pilar Zuniga of Gorgeous and Green - all photography (c) Lauren Edith Anderson In 2013, during the first year of the Slow Flowers Podcast, I interviewed a young floral designer from the San Francisco East Bay who at the time was one of the only voices talking about sustainable design practices. I called her “Berkeley’s Eco-Floral Maven” and said this: “Pilar Zuniga is blazing a new trail and is the TRUE definition of a LOCAL FLORIST. She has a hometown, Main Street flower shop that goes the full distance to source from local flower farms in her own backyard.” Remember, this was in the early days of Instagram. When it came to visually exciting storytelling, at least online, individual bloggers still reigned. As early as 2008 when she launched Gorgeous and Green as an event floral business, and later as a local Berkeley retail floral and gift store (2010-2016), Zuniga used her blog to write about sustainability concerns, including chemical-free design techniques and mechanics. “I don’t use sprays, glues or floral foam at all,” she explains. Seasonal and sustainable floral design by Gorgeous and Green Today, Instagram is home to Pilar’s online presence, where followers are drawn to her vibrant aesthetic, often portrayed against a distinctive turquoise-teal wall, a color rarely found in flowers. The flowers and foliage she selects are locally grown, and when available, are organic or non-sprayed as well. Gorgeous and Green supports local growers and farms who are doing their best to continue to keep local crops available in the Bay Area. A floral palette as colorful as its designer I'm so pleased to welcome Pilar Zuniga as a return guest to the Slow Flowers Podcast. I really can't believe that seven years have transpired since early listeners of this show met her. You're in for a treat, but as a bonus, here is the link to her first appearance in Episode 116, from November 2013) and a link to the feature about Gorgeous and Green that I wrote for the November 2019 issue of Florists' Review. An early "green" service: Flowers delivered by bicycle a la Pedal Express Before we get started, here's a bit more about Pilar Zuniga, excerpted from her web site: A California Native, Pilar came to the Bay area to attend UC Berkeley. Her interests then and now include biology, art and culture. She is fond of painting, drawing, ceramics, sewing and embroidery, remaking old things, finding vintage goods, gardening and ballet. She is a feminist, a Latina and a colorful individual who loves dogs and smiles often. Her floral design is born out of a desire to be creative and to support a local movement of flower growers. Find and follow Gorgeous and Green at these social places: Gorgeous and Green on Facebook Gorgeous and Green on Instagram Gorgeous and Green on Pinterest Thank you so much for joining this lovely and uplifting conversation with a kindred spirit - one who is a role model for how to honor your mission and values through the way you build your business. You are in for a real treat next June, because Pilar is one of the featured presenters at the 2021 Slow Flowers Summit, taking place June 28-30, 2021 at Filoli, in Woodside, California. We will soon resume promotion and registration for the postponed 4th annual Slow Flowers Summit and I'm thrilled that our host venu, Filoli, has done everything right to accommodate a safe, socially-distanced experience. Pilar will present: BRANDING THE SUSTAINABLE FLORAL BUSINESS She will discuss building an enduring brand around sustainable design and using her studio and platform to advocate for beautiful sustainability, including chemical-free design techniques and mechanics. You'll learn more about how Pilar's personal values have shaped Gorgeous and Green's brand and mission in the marketplace. And, you'll be wowed as she demonstrates her signature floral style using all-local botanical elements. In our show notes, you'll find a link to more details about the Summit, and to sign up for notices as we roll out an expanded speaker lineup, COVID-safe policies and more. And a Podcast post-script. I'm recording the intro for today's episode on Sunday, November 8th. In the U.S., we have endured a long, drawn out and agonizing political season, and I'm so pleased with the result of the presidential ticket that prevailed. Joe Biden is our president-elect and Kamala Harris, our vice president-elect, the first woman, the first Black woman and the first person of Asian descent to be elected to this office. I am exhaling, and I've heard from so many of you who are doing the same. If you didn't support the Biden-Harris ticket, my wish for you is to have an open-mind, and to join me in a pledge to listen, speak my own truth, and show compassion for all humans. Slow Flowers is committed to sustainability in all its forms, including sustaining dignity, equity and inclusion for people like us and not like us.

Joy Proctor, Joy Proctor Design I'm so honored today to welcome Portland wedding designer Joy Proctor, owner of Joy Proctor Design. Joy is internationally-recognized and named a top wedding designer by Harper's Bazaar and Bride's Magazine. The first Say Their Names Memorial was installed in Portland, Oregon, where Joy is based (c) Jessica G. Mangia Photography Joy Proctor's activism has sparked a grassroots effort to honor the lives lost to racial injustice (c) Jessica G. Mangia Photography In June, Joy and a group of friends, artists, designers and craftspeople came together in a grassroots effort to create the first Say Their Names Memorial in Portland, Oregon. The photographic and floral tribute used art to honor hundreds of Black men, women and young people whose lives were taken unjustly by systemic racism and racial injustice. It was first installed on June 19th, also known as Juneteenth or Freedom Day, a holiday celebrating the emancipation of those who had been enslaved in the United States. Joy Proctor at the Kirkland, Wash., Say Their Names Memorial (c) Morgan Petroski Photography The “Say Their Name Memorial” has grown into a nationwide initiative and it has been put up in over 25 locations nationwide since then. Joy's aim is to use the memorial to facilitate conversation around systemic racism while honoring those whose lives have been taken by it. Say Their Names Memorial at Germany Park in Dallas, spearheaded by Bows & Arrows Flowers (c) N. Barrett Photography I also want to acknowledge the amazing work and passion of Dallas creatives Alicia and Adam Rico, fellow wedding designer friends and colleagues of Joy's, and Slow Flowers members who own Bows & Arrows Flowers. I first learned the Say Their Names Memorial project through their efforts in Dallas, Austin and other communities. Corporate Event Planner and Slow Flowers Operations, Membership and Events Manager Karen Thornton of Avenue 22 Events (c) Missy Palacol Photography You'll also meet a second guest, Karen Thornton of the Slow Flowers team, who was inspired to bring the Say Their Names Memorial to the Seattle Area. On October 20th, Karen and I finally met Joy, her sister Elise Proctor and their colleague Stacy Feder when they drove from Portland to Kirkland, outside Seattle, to spend a day lending their support to the local production. For this Podcast, I've invited Joy and Karen to speak about this project and share how they, as passionate and gifted wedding and corporate event professionals, respectively, are using beauty and art to raise awareness, change attitudes and protest injustice in their communities and beyond. A photo shoot for Flutter Magazine, designed by Joy Proctor (c) Jose Villa, with florals by Amy Osaba Events Before we get started, here's more about Joy Proctor: Since starting in the wedding business in 2007, Joy's reputation and projects have led to her current reputation as one of the most highly sought after creative directors in the world, known for producing original, inventive concepts. She has designed for many brands and publications in search of new, beautiful and innovative ideas. From concept to creation, Joy and her team produce visual campaigns, branded content and editorial features for elegant and discerning clientele. As a well regarded prop and photo stylist, Joy is known for the styling of details for photo and prestigious publications. Joy served as creative director and designer for "The Beauty of Rice," an editorial photo shoot in Thailand (c) D’arcy Benincosa With the aim of styling everything like it were a magazine feature, she takes photo design very seriously, creating a timeline, shot list and production plan to ensure the best shots. She provides props and backgrounds to perfectly capture the client's design in its best light. Joy's styling work appears on the cover of the first Style Me Pretty book, Style Me Pretty Weddings. She has designed and styled weddings and events in Madagascar, Italy, Provence, France, the resort town of telluride, the Cotswolds, Thailand and beyond. Joy planned and designed the 2019 wedding of Sophie Turner and Joe Jonas (c) Corbin Gurkin Find and follow Joy Proctor at these social places: Joy Proctor Design on Instagram Joy Proctor Design on Facebook Joy Proctor Design on Pinterest Thousands have witnessed the memorial tributes to lives lost to systemic racism across our country. What Joy's story reveals is the power of a single idea, and the potential of community grassroots action. Say Their Names Memorial web site Say Their Names Memorial on Instagram Karen Thornton of Avenue 22 Events at the Kirkland, Wash., Say Their Names Memorial (c) Morgan Petroski Photography Next up, I want to share a short interview with my dear friend and colleague Karen Thornton, owner of Seattle-based Avenue 22 Events. Karen has served as Slow Flowers' event manager since 2018 and in 2020, she

You can see Sarah's 50-foot-long floral V-O-T-E display at 329 North Cherry Strees (along Hwy 20) in Burlington, Washington (c) Sara Welch Photo Co. Before we jump into today's main segment, I want to recognize that Election Day in the U.S. is coming up in just six days on November 3rd. I've been wowed by the creative gestures of floral activism from our Slow Flowers members around the country. I've invited one of those members to share what she's doing in her community as a bonus interview. Let's jump right in and meet Sarah Wagstaff of SUOT Farm & Flowers In Burlington, Washington. This indeed has been a year in which I'm acutely aware that my business, career and personal acts need more meaning to reflect my values. I hope you find Sarah's floral VOTE message as encouraging as I do. Ellen Frost of Local Color Flowers in Baltimore, Maryland Okay, let's jump right into today's wonderful conversation with Ellen Frost of Local Color Flowers and Lisa Ziegler of The Gardener's Workshop. Both women are past guests of the Slow Flowers Podcast, so I've added links to their earlier appearances in today's show notes. And full disclosure, The Gardener's Workshop is a financial supporter of Slow Flowers and we consider its founder Lisa Ziegler an important partner in furthering our mission in the Slow Flowers Movement. When Lisa told me that she recruited Ellen to create an online business course to help florists learn her unique flower sourcing approach, I knew this was an important topic for the Slow Flowers Community. I've asked them to talk about their project today. The course is called "Growing Your Business with Local Flower Sourcing." And guess what?! We have another course giveaway today! Ellen is giving away a complimentary registration to her new online workshop. "Growing Your Business with Local Flower Sourcing," is a six-week course that begins January 4, 2021. Valued at $495, this is a generous giveaway! For listeners of this Podcast, be sure to make a comment in the show notes below -- and tell us one of your favorite ways to source locally-grown flowers. All comments posted by midnight Pacific on Sunday, November 8th will be entered into a random drawing for Ellen's course. Click on the link below to sign up for notifications when registration opens Nov. 16-20. I'm excited for the winner already! Click here to sign up for notifications about Ellen's course Here's a bit more about Ellen Frost: Ellen Frost loves flowers. Even more, she loves owning and operating a flower studio which exclusively sources local flowers. Ellen founded her company, Local Color Flowers, in 2008 as a part-time wedding floral business to provide Baltimore area couples a more sustainable flower option for their celebrations. Over the past 12 years, Ellen has grown Local Color Flowers into a thriving business adding floral design classes, corporate events, subscriptions, and retail as well as creative social and educational community events – all using 100% locally grown flowers. Ellen’s business is a vital contributor to Baltimore’s local economy and a vibrant community resource. Here is the outline for "Growing Your Business with Local Flower Sourcing"Class 1 -- Landscape of the Cut Flower IndustryClass 2 -- Why Local Flowers: Motivations, Definitions and GoalsClass 3 -- Building Relationships With Local GrowersClass 4 -- Logistics of Local FlowersClass 5 -- Differentiating, Marketing and Selling Local FlowersClass 6 -- Making Your Business An Indispensable Community Asset Local Color Flowers on Slow Flowers PodcastEpisode 163 (October 15, 2014) Find and follow Local Color Flowers at these social places:Local Color Flowers on FacebookLocal Color Flowers on Instagram Lisa Ziegler at The Gardener's Workshop Farm in Newport News, Virginia Here's a bit more about Lisa Ziegler: What began as a small cut-flower farm producing for local markets has grown into so much more. Lisa has become a leader in the cut-flower growing industry, author, accomplished speaker, teacher, and the owner of The Gardener’s Workshop. Lisa is the author of Cool Flowers in 2014 (St. Lynn’s Press) and Vegetables Love Flowers (Cool Springs Press 2018.) In 2018 Lisa began creating online courses to share her programs and knowledge. This style of teaching with its convenience, cost effectiveness, and lifetime unlimited access has proven to be another wonderful educational tool. In 2019, embracing technology even further and building an amazing in-house administration and support team has allowed Lisa to produce online courses for others. Lisa’s farm, known as The Gardener’s Workshop is still a small market flower farm (100% outdoor field grown), and an online garden shop. The online store sells the same seeds, tools, supplies, and seed starting equipment that Lisa uses as well as signed copies of her books. Lisa’s simple, in

Natasha McCrary of 1818 Farms (right), with Shea Cream from the farm's product line Today's guest, Natasha McCrary, and I first met when we started following one another on social media. Naming her business 1818 Farms was a brilliant move, because it's kind of unforgettable. And her IG feed is filled with lots of charming images of flora and fauna -- by fauna, I am specifically talking about the Olde English Babydoll Southdown sheep who reside at 1818 Farms in Mooresville, Alabama. These animals are so prominent at 1818 Farms, there's an illustration of one on the farm's branding and logo. Natasha will tell the story in much more detail, but here's a bit: Miniature Southdown sheep originated on the South Down hills of Sussex County, England in the 1700s. In 1986-91, after becoming almost extinct, 350 sheep with the original bloodlines were located and a registry was formed. The name Olde English Babydoll Southdown can only be used for sheep that have been accepted by the registry. Babydolls are outstanding pets that produce fleece that is in the class of cashmere, a hand spinner’s delight. They provide organic weeding and make excellent companion animals. Their gentle nature makes them a joy to own! Some of the sheep at 1818 Farms -- too cute for words!!! Natasha writes more about the sheep at 1818 Farms on her website: “The idea for this family project originated with my eight year old child, who fell in love with the Babydoll Southdown Sheep that he met at a petting farm we visited in October 2011. Owning a Babydoll was all he could talk about, so, thinking this would be fun and educational for our family to do together, I began researching where to buy a few lambs to raise as a family project on our land here in Mooresville. And then, as Gamble, my 8 year-old entrepreneur, began to plan what he was going to do with his sheep: sell the wool, sell the manure to garden shops, charge for photographs, and even stage a Nativity scene at the church if he could find a baby, I began to dream my own plans for a small profitable farm where we could teach our children to appreciate the land and animals and to be good conservationists. We also wanted to teach them the importance of being self-sustaining." The pavilion (left) and Natasha (right) Located on three acres in the northwest corner of the historic village of Mooresville, AL (pop. 58), 1818 Farms is named for the year Mooresville was incorporated, one year before Alabama became a state. Events of all types have been hosted in the garden, under the pavilions and in the adjacent Garden House. Pre-COVID, the events included Bloom Strolls, supper and garden club gatherings, and “Farm to Table” dinners hosted by some of the area’s top chefs all take place on our farm. The popular flower truck The Garden House has been home to a series of classes including: raised bed gardening, food preservation, seed starting, raising backyard chickens, wreath making and flower preparation and arranging. Natasha moved some of that education to the new 1818 Farms' You Tube channel during COVID and you'll hear us discuss that in our conversation. The flower fields at 1818 Farms 1818 Farms’ bath and beauty products have evolved as an important facet of the McCrary family's farm-based business. that really work. The farm's popular animals appear on the labels of products including Farrah Fawcett’s Bath Tea, Clover’s Lip Smack and Sweet Pea and her scented Shea Creme. In 2019, Natasha's hard work was recognized with 1818 Farms winning Amazon's United States Woman-Owned Small Business of the Year. I know you'll enjoy our conversation and be inspired by Natasha's tips and suggestions, especially for adding a non-perishable product line to create a revenue stream year-round. Natasha during flower harvest Find and follow 1818 Farms at these social places: 1818 Farms on Facebook 1818 Farms on Instagram 1818 Farms on YouTube Thanks so much for joining us today for another fun conversation. Hey, time is running out to participate in the 2021 Slow Flowers Member Survey. For sharing your time complete the survey, we'd like to send you an etched Slow Flowers Society botanical bookmark - and enter your name into the drawing for one free registration to the 2021 Slow Flowers Summit, valued at $599! But you must give us your name and contact information to receive the bookmark and enter the drawing -- if you choose to respond anonymously, we can't bestow our gifts! Click here to complete the Slow Flowers Member Survey Registration is open for my first online course, Slow Flowers Creative Workshop: Floral Storytelling. The course begins November 1st so check out links and take advantage of the $200 introductory promo code, meaning you can enjoy this course for just $97. It includes three modules, 11 lessons, six worksheets and three writing templates. I'm excited to see you in the course! And a shout-out to ou

I met today's guest, Talia Boone, when two other Slow Flowers members reached out to tell me about her and her new floral venture. As soon as I learned about Talia and her Los Angeles-based company Postal Petals, I thought -- "we need her to join Slow Flowers" because her mission is i100% alignment with ours. Thank you to Yoni Levenbach of Flowers Without Borders and Whit McClure of Whit Hazen, who separately connected me with Talia earlier this summer. Talia is a veteran marketing, communications and branding strategist whose background is in professional sports and entertainment. About three years ago, she formed INTER:SECT, a creative, tactical solutions agency that serves as a catalyst for pioneering ideas, collaboration and creative opportunities at the intersection of sports, business, technology, consciousness, culture and the arts, with the goal of promoting socially and culturally relevant conversations and collective action. Up until now, Talia's focus has been the intersection of sports, business, culture and social impact. And now, FLOWERS. Her new business, Postal Petals, has a social impact mission and I'm excited to share her story in our conversation today. Talia is a self-described floral enthusiast and DIY floral arranger. Since she's based in Los Angeles, she often shopped at the Los Angeles Flower Market during public hours, bringing home flowers to arrange and enjoy -- as part of her personal creativity and mental health practice. You'll hear how COVID is to blame for Talia's newest venture, provoked by the closure of the Los Angeles Flower Market and her search for farm-direct flowers to fill her flower fix.Postal Petals' origins began with that search. Launched online in September, here's how Postal Petals is described: Think of us as a farm-to-table produce box, but for fresh flowers! Postal Petals connects flower lovers directly to farms to receive fresh flowers at a competitive price point when compared to the retail marketplace. Each stem is handpicked and cut just hours before they are carefully packaged and shipped to you for delivery within 36 hours of harvest, ensuring quality and freshness. Once you open your Petal Box, you can build those beautiful loose blooms into stunning arrangements with a quick video tutorial or virtual hands-on workshop with one of our professional florists. Each Petal Box includes vibrant flowers sourced domestically from eco-friendly farms. From calla lilies to cheery sunflowers to picturesque peonies, there’s a new floral adventure inside every Postal Petals box. Follow #blackfloristfriday to meet designers who are part of Postal Petals' Black Florist Directory Follow Postal Petals at these social places: Postal Petals on Facebook Postal Petals on Instagram Postal Petals' #blackfloristfriday series on Instagram -- it's a wonderful addition to the floral community. Talia Boone, Postal Petals' founder and CEO Thanks so much for joining us today. There is so much inspiration packed into a conversation with Talia Boone! I jotted down one of her references, and it's worth restating here: If you want to go fast, to alone; if you want to go far, go together. That is the true message of Slow Flowers and for everyone who is part of our community! As I mentioned, you can read more about Talia in today's show notes. Today we also posted a feature story about Postal Petals in Slow Flowers Journal -- that's at slowflowersjournal.com. Earlier this week, we started a six-part editorial series called New Floral Marketing Models & Platforms, beginning with Amelia Ihlo of Rooted Farmers on Monday and Rachel Heath of Flora Fun Box yesterday. After today's feature on Postal Petals, the series continues for three more days as we profile: American Grown at Home, a project of Kelly Shore and Petals by the Shore; Zap Bloom, Sally Vander Wyst's new venture, and Tammy Meyers of LORABloom. I know this series will interest you because there's inspiration for flower farmers, florists and designers to consider diversification in their own enterprises. And, I am pretty sure this series will prompt others to reach out and let me know who they are and tell me about their new models! Okay, whew. Does October seem like the year's busiest month so far? I feel it and you might, too. Flowers are still blooming in my garden - so far! Our expected first-frost date won't come for another few weeks. One flower farmer recently told me that October 15th is his "frost date," whether the thermometer is down to freezing or not. He's ready for a break and I don't blame him. The zeitgeist of anticipation in our lives is undeniable, and some (maybe most) of it comes with a side order of anxiety. How do we move forward with so much uncertainty? Taking positive action is sometimes the best antidote to that feeling. The first Say Their Names Memorial in Portland, Orego

Stacy Brenner, co-founder of Broadturn Farm in Scarborough, Maine, a candidate for Maine State Senate's 30th District There is no denying that 2020 has been an insane year. I feel like the constant topics of conversation include resilience, reinvention, adaptation, innovation, not to mention pivoting or survival. UGH. There's also no denying that many of you, have, like me, been deeply moved by what's happening in our world -- from social and racial justice to saving the planet, as well as keeping ourselves safe from the ever-present threat of contracting COVID. It has been so encouraging to hear from guests throughout the past seven months, who have generously shared their personal stories around resilience -- flower farmers, florists and designers, and everyone touched by the wedding and events industry. The theme comes through in every episode and I'm grateful that the Slow Flowers Podcast has been a place to convene these conversations in a respectful and thoughtful environment. Broadturn Farm, Scarborough, Maine The year is not over, especially as those of us in the U.S. are entering the final weeks of what I believe to be a life-and-death election season. Against the backdrop of taking action to change our world for a better place, I'm delighted to introduce you today to Stacy Brenner, organic flower farmer, nurse midwife and candidate for Maine State Senate's 30th District. Stacy joined me last February 2019 to discuss the theme of social entrepreneurship, and you listen to that episode here. Here's more about Stacy, excerpted from her Stacy for Senate about page: Stacy Brenner is an organic farmer and small business owner who co-founded and now operates Broadturn Farm in Scarborough. She is a graduate of the University of Arizona, where she studied agriculture and plant sciences. Stacy holds two nursing degrees from the University of Pennsylvania. She spent her early working career as a nurse-midwife, tending to the births of hundreds of babies at Mercy Hospital in Portland. She is a board member of Maine Farmland Trust and Board Vice-President of the Maine Organic Farmers and Gardeners Organization (MOFGA). Raised in a working-class suburb in New Jersey, Stacy spent her childhood romanticizing country life. When she wasn’t watching reruns of “Little House on the Prairie,” Stacy would escape the suburban chem-lawns of her neighborhood to explore the wooded edges of the development with her brother. She always wanted to be a farmer. Like so many other folks from away, she was drawn to the state of Maine by its verdant landscapes, its supportive business climate, its thriving agricultural network and the amazing, hard-working people she met. John Bliss and Stacy Brenner of Broadturn Farm, with their daughters In 2002, Stacy, her five-year-old daughter Emma, and her husband, John Bliss, moved to Maine to become first-generation farmers. They entered the MOFGA farmer journeyperson program designed to support new entry growers, and taught themselves how to be farmers. In 2006, Stacy and John opened Broadturn Farm, which produces cut flowers and organic vegetables, hosts weddings, and runs a summer day camp focused on connecting youth with sustainable agriculture. Now employing 30 people at the height of the season, the farm is a thriving example of economic development on farmland protected with an agricultural easement funded in part by the Land for Maine’s Future program. I've been watching along on social media as Stacy's campaign for Maine State Senate has gained traction, with amazing endorsements from a diverse group of supporters, including the Sierra Club, Emily's List, Maine Conservation Voters, Maine Education Association, several unions, Emily's List, Equality Maine, Planned Parenthood and other groups. What follows is a fascinating discussion that to me, at its core, looks at the question: What can one person do to make the world a safer, more equitable, inclusive and healthy place for all? Stacy's path may not be your path, but I know you'll be inspired by the way she and John have chosen to operate Broadturn Farm with a mission-focused approach that reflects their values. Thanks so much for joining me today. I was struck by Stacy's comment: "What are you going to tell your kids when they ask: 'Where were you, Mom, when the planet was burning?' Do I say, 'I was watching Netflix and drinking wine?' I've gotta do something!" Stacy Brenner on the campaign trail (left) and as a farmer-florist (right) That hits home! Stacy’s strengths rest in her dedication to building meaningful relationships with people in her community. She understands that the first step in creating connection is by listening to the concerns of constituents. She promises that when elected, she will collaborate and engage with local community members to help build a strong, inclusive, prosperous Maine. Let's wish Stacy

Jamie Rogers and Carly Jenkins of Killing Frost Farm, with me (right) The conversation I recorded recently with today's featured guest began much earlier this year. I learned so much from flower farmer Jamie Rogers, one half of Killing Frost Farm, while pulling together a segment of a lecture about flower farm diversification. And much of what Jamie and I discussed when I called him back in February was in some ways prophetic. At the time, we could not have predicted the COVID-19 pandemic and what it would mean to the floral marketplace. Jamie and his partner Carly Jenkins founded Killing Frost Farm in Missoula, Montana, in 2012. Carly shared some of their story when I first interviewed her for the Slow Flowers Podcast, episode 296, aired in May 2017. I'll be sure to share a link to that episode, and to a subsequent appearance when she and I discussed the woodland-inspired lichen and moss gown for American Flowers Week 2018, episode 355. Jamie Rogers and Carly Jenkins of Killing Frost Farm Here's a bit of their background, which originally appeared on their website a few year's back: In 2012, Carly and Jamie bought a house on a single city lot in Missoula’s Westside neighborhood. The soil was rocky, ant-infested and barren. They tilled, weeded, and with a truckload of compost, began growing tomatoes, herbs and flowers. In 2014, the house next door went on the market, and after a bit of financial finagling, the couple made an offer. With more soil to work, their gardening ambitions grew, and before long, taking care of their plants was not only tough on schedules, but hard on the wallet. A financially savvy friend recommended Carly and Jamie find a way to form an LLC, sell some of what they grew and treat those mounting gardening expenses as a business expense. By the fall of that year, they grew their first batch of microgreens. A week after the ground was frozen, they delivered some to a neighborhood restaurant, and Killing Frost Farm was born. When I first posted that introduction to Jamie and Carly, back in 2017, I concluded: A lot has happened since then, including forming established relationships with local chefs and growing other types of produce for them. Carly and Jamie also upped the number of flower beds and sold edible flowers . . . before narrowing their focus to cut flowers for floral arrangements. As they wrote on their web site: “It has been a frightening, stress-inducing, humbling ride so far, but it’s allowed us to quit our old jobs and spend our days working in dirt, together.” Love this adorable illustration of Jamie and Carly, by Portland artist Ryan Bear (shared with his permission) @ryanbearart Today's episode will catch you up on what Jamie and Carly have been up to in the past few years. They moved to Potomoc, a town about a 30-minute drive east of Missoula, where Killing Frost now has 2-plus acres for its cut flower production. Carly and Jamie of Killing Frost Farm. As you'll hear in this conversation, the couple now focuses almost entirely on selling flowers wholesale through their weekly Market in Missoula, where florists can shop off the floor and pick up pre-orders. To grow, they began in earnest delivering flowers to customers (studio and retail florists) in Butte, Bozeman, Helena and often to other markets when supply allowed. They just wrapped up the 2020 season for running a Montana-grown delivery program, marketing Killing Frost's fresh flowers as well as crops grown by a number of other farms. Spearheaded by Jamie, the program will not stop just because dahlia season is over. As he discusses in our interview, there are plans to add dried flowers and holiday greenery to the product availability list moving forward through the end of the year. Jamie Rogers modeled Carly's red-white-and-blue floral bikini during American Flowers Week 2016! What a guy! I think you'll pick up on the fact that Jamie is personable, committed to excellent customer service, and a whole lot of fun. As he shares, the Killing Frost model is based on one originated by Ralph Thurston and Jeriann Sabin, founders and former owners of Bindweed Flower Farm. Our conversation is an honest one and I appreciate Jamie's transparency about the challenges of building a bucket truck route in a marketplace where customers have not had access to locally-grown flowers for decades. As he told me earlier: "We need them more than they need us. If you get that notion, Jamie said, you'll be rewarded, because remember: they have just been buying flowers from someone else for nine months of the year." Find and follow Killing Frost Farm on Instagram Thank you so much for joining me today! At the end of our interview, I had a big grin on my face -- Jamie has a way of lifting my spirits. I hope you pick up on his enthusiasm and passion for getting more Montana-grown flowers in to the hands of the state's florists on a regular basis. As he told me about his s

Hermon Black of HB Fiore, a floral designer based in Arlington, Virginia I'm so pleased today to welcome Hermon Black, a floral designer I first met when she attended the 2018 Slow Flowers Summit in Washington, D.C. Flowers on her Head! Hermon Black, photographed at the 2018 Slow Flowers Summit by Mud Baron Hermon is based in Arlington, Virginia, where she runs a design studio serving weddings and private clients. She tells a beautiful story of growing up in East Africa (Addis Ababa, Ethiopia) where her mother allowed her to cut and arrange flowers from their garden, and encouraged young Hermon in her floral design interest. Hermon, photographed at a Petals by the Shore design workshop at Wollam Gardens, in Jefferesonton, Virginia (c) Beth Caldwell Photography I love how her journey has brought Hermon full circle back to her childhood love of flowers. It's a story to which many of us can relate. Enjoy our conversation as we discuss how Hermon developed her design studio HB Fiori and how she has adapted her focus due to the challenges of 2020 and the COVID-19 pandemic. A beautiful, late-summer arrangement by Hermon Black Follow HB Fiore on Instagram Enjoy this gallery of Hermon's seasonal arrangements. Her subscription floral program sources 100% locally-grown flowers from farms in Virginia and Maryland. Thank you so much for joining me today! I'm so encouraged by the conversations I record to share with listeners of the Slow Flowers Podcast. We are in complicated times, friends. And there is so much stress and pressure, uncertainty and worry facing each of us. I hope you find comfort in being part of our larger community of people who care about the planet, about equity for all, and about the importance of nurturing our creativity. NEW PODCAST Deborah Voll, flower lover and host of the "Calm the Chaos" Podcast, recently turned the tables on me -- and I was the one answering her questions. It was a fun experience to join Deborah, a life coach who specializes in helping women find purpose and passion after 50 (um, yes, that would be me!). Click on this link to hear our conversation -- and subscribe to future episodes, as Deborah hosts so many interesting women guests who are pursuing fulfillment in their "chapter two" careers. The Slow Flowers Podcast has been downloaded more than 643,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right. Thank you to our sponsors This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.And thank you to Florists' Review magazine. I'm delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists' Review. Read our stories at slowflowersjournal.com. Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join the Syndicate Stars loyalty program at syndicatesales.com. Rooted Farmers, which works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers' hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com. Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com. (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Podcast. Next week, you're invited to join me in putting more American grown flowers on the table, one vase at a time. And If you like what you hear, please consider logging onto iTunes and posting a listener review. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or other person, company or organization. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Learn more about his work at soundbodymovement.com. Music Credits: Daymaze; Gaenaby Blue Dot Sessionshttp://www.sessions.blueLovely by Tryad http://tryad.bandcamp.com/album/instrumentalshttp://creativecommons.org/licenses/by-sa/3.0/ In The Fieldaudionautix.com

As many of you know, I was very active in horticulture circles as a home, garden and landscaping writer for nearly 20 years, long before I became obsessed with flower farming and floral design. Over the past decade, I have been completely immersed in founding, developing and nurturing the Slow Flowers Movement, which has been the most professionally rewarding experience of my life. And yet, I continue to take side trips back into horticulture. I met today's guest, Lisa Fiore, CEO of Landscape Hub, on one of those excursions. We were introduced by a mutual friend, Clint Albin, a nursery industry marketing strategist, who, like me, has an extensive personal network of business contacts who become friends. Clint attended the 2018 Slow Flowers Summit in Washington, D.C., where he lives, and since then, he has been determined to find a way for us to collaborate as we once did when I was so deeply involved in the horticulture world. Landscape Hub is proving to be that reason for us to collaborate. Clint introduced me to Lisa Fiore and as I learned what she created with Landscape Hub, I started to understand that there is potential for Slow Flowers members, especially farms and growers, to take advantage of this plant-selling platform. Here's the deal: If you are already growing plants for the floral trade, you can potentially use your expertise to also grow plants for the nursery and landscape industry. We announced a pilot program between Slow Flowers and Landscape Hub and promoted it in our August Slow Flowers newsletter. I'm not sure how many people have even checked out the opportunity that I outlined -- to become a grower & wholesale supplier of potted plants through Landscape Hub. When you listen to my conversation with Lisa, I think it will begin to make sense. Hearing from the person who created a new selling platform for live plants (versus plants cut for the floral trade) may open up your own imagination to a new business channel. Before we jump into the conversation, here's a bit more about Lisa Fiore: Lisa Fiore is Founder & CEO of LandscapeHub, a B2B online marketplace she created and launched in July 2017. A fourth-generation nursery professional, Ms. Fiore realized there was an opportunity to digitize the entire procurement process for the green industry. Lisa was previously President of Fiore Landscape and Nursery Supply (FLNS), a century-old nursery company. During her sixteen-year tenure, she was responsible for identifying new business opportunities and in leading the company forward during the recession. FNLS significantly grew in revenue and expanded to multiple locations under her leadership. Lisa holds a Bachelor of Arts degree in English Literature from University of Montana and a Master of Business Administration from Lake Forest Graduate School of Management. She currently serves on the board of directors for the National Association of Landscape Professionals, (NALP); is an advisor to the Women in Landscape Network, (WILN); a member of the Economic Club of Chicago; and a former board director for the Illinois Landscape Contractors Association, (ILCA). https://youtu.be/H8Ynz1jLLYc Thanks so much for joining me today for my conversation with Lisa. We know that now, more than ever, our members are seeking new customer channels during the COVID-19 pandemic. I believe that one of those perhaps overlooked or ignored opportunities is to use your farming skills to sell plants (including potted and bare root) into the nursery marketplace, to both trade and retail buyers. You know how to grow plants – there is no doubt! But have you explored selling plants? I know that some of our members are growing and marketing cutting garden annuals and perennials, vegetable starts, bulb packs and other horticultural products to their customers. Those customers may find you through a grocery store program, farmers’ market, on-farm or pop-up plant sales or through your own retail channel. As Lisa and I discussed LandscapeHub offers you a potential new channel to sell on this nationwide platform which supplies commercial nurseries and landscapers. LandscapeHub is expanding its online marketplace for the nursery and green industry growers -- and you're invited to participate. Stay tuned for an upcoming session when I will host Landscape Hub's team to discuss and demonstrate the platform. I'll announce a date next week. Before we wrap up, I want to invite you to join the Fire Relief for Flower Farms effort. During the past 10 days, I'm sure you've watched the horrifying images and read devastating reports about wildfires threatening farmland across the West. This is not the first climate crisis to affect the Slow Flowers community in the past few years -- season by season, it seems as if every farm is faced with one of them: floods, hailstorms, tornados, hurricanes and wild fires are on the rise seemingly everywhere. But I can't help but focus right now on

Tonneli (left) and Kim (right) at Salty Acres Farm, Coupeville, Washingon In early 2019, I reconnected with Kim Gruetter of Salty Acres Farm at a Washington Flowers Project florists' gathering. She reminded me that we'd had a few email exchanges back when I first launched Slow Flowers in 2014, and introduced me to her daughter Tonneli Gruetter. Together, with their spouses, Kim and Tonneli own Salty Ares Farm in the town of Coupeville, Washington, on Whidbey Island. Kim's husband and Tonneli's father Paul Gruetter and Tonneli's husband John Loughman, are definitely part of the diverse family-owned farm and little guy Sauvie is the youngest human living on the family farm. Tonneli (left) and Kim (right), photographed on our visit to their fields at Greenbank Farm We had a great conversation about what they both were doing and I learned it was not just flowers! Kim told me about the "salt" of Salty Acres, which is one of their signature agricultural products along with edible flowers. Tonneli, who calls herself a millenial, fascinated me with her story of working in the sales, marketing and branding in the tech industry, a fabulous skill set that she brings to Salty Acres. A few months later, Travis Rigby of Florists' Review asked me if had any suggestions for a new digital marketing position he had created. Did I know anyone who might be a good fit for the job? For some amazing reason, Tonneli popped into my memory and I introduced the two of them. For the past year, Tonneli has collaborated with Florists' Review on all sorts of projects, including the magazine's social media, which you can't miss if you follow them on Instagram. Tonneli's enthusiasm has spilled over into the floral community and to many, she is the face of Florists' Review on its IG stories, events and sponsorships. Salty Acres Farm operates at two locations on Whidbey Island. Left: at Greenbank Farm, a community-owned agriculture and tourism destination; right, at a historic farmstead in Coupeville. When I knew I was going to have a minication getaway on Whidbey Island in late August, I invited myself to Salty Acres Farm. The farm is located on historic Penn Cove, outside the historic Coupeville. Here's a bit more of their story, from the "about" page on Salty Acres' website: Originally brought to the island by the Navy, Tonneli and John thought their farming roots were somewhere in the past when the opportunity of a lifetime appeared: a new start at a historic farm on Penn Cove. It didn't take long before the magic of the place got to them, and their thoughts of Whidbey as just another Navy posting faded. The honor stand on Penn Cove Road, designed and fabricated from an old pony cart by Paul Gruetter Around this same time Kim and Paul were facing another story all too common for farmers. Rising property costs and rapid urbanization were forcing farmers (themselves included) away from Oregon's Willamette Valley where they had farmed for generations. Seeing this shift Tonneli and John urged her parents to visit Whidbey Island. "Imagine a place where you can farm and the community supports you," Tonneli urged her parents. For Paul, who learned to farm from his father who had immigrated to Oregon's Sauvie’s Island to work the land, moving roots wasn't. Upon arriving on Penn Cove it only took a single sunrise over the water to convince them, this was home and a new agricultural collective calling for the whole family. "Salty," the vintage Japanese fire truck that shows up at farmers' markets and other pop-up events. Kim and Tonneli also offer Salty as a fully staffed mobile flower cart experience. Customers book the truck to wow their event guests with fresh bouquets, floral confetti, & individually sized sea salt party favors. Booking includes use of PA system, spot lights, and sirens. (c) Tonneli Gruetter photograph Today, Salty Acres, specializes in locally-grown flowers, small batch sea salt, foraged ocean greens, & specialty produce. From June to October customers can shop at their permanent farm stand on Penn Cover Road, at pop-up sales around the Coupeville area, and at their community greenhouse on the historic Greenbank Farm campus. With COVID this year, the women have had to adapt some of their offerings, especially on-farm events, workshops and their regular stall at the Coupeville Farmers' Market. But the requests continue and they are currently reimagining what 2021 may look like. Keep an eye out for announcements by following Salty Acres on social media. Salty Acres Farm, tricked out for a private event. The farm's agritourism offerings include salt making classes, flower farm tours, floral design workshop and cider making parties (pre-COVID, of course - and to be resumed as state guidelines allow) (c) Tonneli Gruetter photograph Find and follow Salty Acres here: Salty Acres on Faceb

Floral artist and designer Kat Claar (c) Tell the Bees Photography (left); a paper-and-floral-sculpture (right) Several months ago, Kathleen "Kat" Claar of From Blossoms reached out to reconnect. We originally met in March 2019 at the Philadelphia Flower & Garden Show when I shared a meal with a few Slow Flowers members and other locally-focused flower farmers and designers. Kat wanted to share how she was coping with Pennsylvania's then stay-at-home order, which imposed constraints on her floral work. Instead of feeling limited, though, Kat began to film video tutorials which she says allowed her "to succinctly and effectively share her creative process." Well, I watched those sweet videos and was hooked on Kat's highly personal style combining floral design with custom-cut paper shapes that result in contemporary abstract works of art. As she told me, "I would love for more people to consider and notice a daffodil in a new way through my work, but I also think it would be applicable as a project that people could do themselves with something as easily-accessible as a colored piece of paper and a couple stems of flowers from their yard." https://www.instagram.com/tv/CEc8gpxj4O_/?utm_source=ig_web_copy_link Kat says this recent video is her highest production with puppets, silk flowers and shapes "My goal is to draw attention to seasonal flowers, ones that are available to anyone really, and to help people see those flowers in new ways by playing with our perception of them." In addition to her own studio art practice, Kat is a wedding and event designer for a Philadelphia-based shop called Vault and Vine. We discuss how she balances the two sides of her floral career and how the commercial design work blends with a fine art practice. Kat's gold-metal award for floral design entry "Seeing Flowers" at the 2019 Philadelphia Flower Show really wowed me (pictured below with images (c) Love Me Do Photography). I spent several days at the show and every time I walked past her display I stopped in my tracks, got out my camera and photographed the piece. There are definitely elements - albeit more detailed - of her paper cutout technique. Above: Kat's floral entry at the 2020 Philadelphia Flower & Garden Show, featuring plexiglass shapes by Roxana Azar (c) Tell the Bees Photography. https://www.instagram.com/tv/CAxcyDegJ_2/?utm_source=ig_web_copy_link A kids' video with "Beedy" the puppet Thanks so much for joining me today for my conversation with Kat Claar. I hope you take a moment to respond to those creative sparks or lightening bolts when they hit you! Find and follow Kat at From Blossoms on Instagram See the full video collection on Kat's IGTV feed here. September 2nd in my #slowflowerscuttinggarden It's the beginning of a new month and like me, you're probably turning attention to September and beyond. The days here in Seattle are still quite warm, but I can feel the chill of autumn in the morning air and I have mixed feelings about it. I normally love autumn. With COVID limiting our indoor gatherings, we've been so reliant on time outdoors. What comes with the changing of the seasons? Some friends of mine just invested in an infrared heater for their deck, to extend their outdoor time as long as they can. I'm seriously ready to order head-to-toe rain gear from REI, to make sure I can be quasi-comfortable when I want to continue gardening during our typically wet season. We're all adept by now at online everything, and my top wardrobe has expanded while I continue to basically wear the same black yoga pants that you'll never see on a Zoom call. This is an endless season of change. I sincerely hope the Slow Flowers Podcast has been a source of companionship and encouragement to you -- from a distance, as always. This show has been downloaded more than 637,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much.As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right. Thank you to our sponsors This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.And thank you to Florists' Review magazine. I'm delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists' Review. Read our stories at slowflowersjournal.com. More thanks goes to Longfield Gardens, which provides ho