Slow Flowers Podcast

Niesha Blancas of Fetching Social, the talent and passion behind Slow Flowers' social media Whether we like it or not, establishing a social media presence is an essential business requirement. In any visually-driven marketplace, but especially in the floral world, we need to create Instagram and Facebook accounts that we want our brand, mission and values to be associated with. I launched the first Slow Flowers business page on Facebook in 2013 when my book of that title was released. And I believe that I started the Slow Flowers Instagram account, called @myslowflowers, in 2015 (prior to that I had a personal account @dkprinzing -- and it took Dani Hahn of Rose Story Farm to inform me that having a second account on Instagram was allowed!). Debra and Niesha, photographed at the 2018 Slow Flowers Summit in Washington, D.C. I muddled along for a few years posting a hodge-podge of images -- all pretty, but there was no strategy. After meeting and working with today's guest, things changed. As I discuss with her in this episode, she was definitely a game-changer, our secret sauce. Please meet Niesha Blancas of Fetching Social, the social media strategist and manager whose talents and creativity have magnified the message of Slow Flowers on Instagram and Facebook. Niesha, on location at the Slow Flowers Summit in St. Paul, Minnesota (c) Missy Palacol Photography Niesha and I first worked together as consultants to the Field to Vase Dinner Tour, a project I helped launch with Certified American Grown. We met up at a number of beautiful flower farms around the U.S. where I often hosted the VIP and media guests and Niesha managed the social media for each dinner. Not long after I ended that contract in 2017, Niesha left her gig and started Fetching Social. I didn't hesitate for a moment. I asked her to support Slow Flowers with a social media strategy. Niesha has been a vital member of the small but mighty Slow Flowers team and other than Andrew Brenlan, our podcast editor, Niesha been with me the longest. She basically acts as Slow Flowers Society's freestanding social media department -- and I'm so grateful for her talents. Niesha manages all of Slow Flowers' visual social media -- on Instagram, Facebook and for our events, like the Slow Flowers Summit Here's a bit more about Niesha Blancas:With a personality as colorful as her creativity, Niesha loves to think outside the box for new and exciting ways to showcase her clients' stories. After graduating from Fresno State with a double major in Public Relations and Fashion Merchandising, Niesha has dipped her toes in various waters, many in which happen to be social-worthy: food, flowers, wine, travel, fashion, and events. And more about Fetching Social:Why settle for anything less than fetching? Fetching Social is your business’s ally. We understand that social media can be overwhelming and time-consuming, especially while you’re running your own company. Let us do what we do best so you can get back to business. If you want to compare bucket list adventures, debate the existence of unicorns, or talk one-on-one with Niesha for her branding advice, DM her on Instagram or email her at [email protected]. Last summer, Niesha was a featured presenter at the 2019 Slow Flowers Summit in St. Paul. She presented on Social Media and I've got a bonus for you. You can watch Niesha's presentation -- VISUAL STORYTELLING FOR SOCIAL MEDIA - part of a 3-speaker panel with Kalisa Jenne-Fraser and Missy Palacol, below. https://vimeo.com/360674033 Find and follow Fetching Social: Check out Fetching Social's JumpStarter Package Download Fetching Social's JumpStarter Package below: JumpStartersDownload Fetching Social on Instagram Fetching Social on Facebook Niesha is a vital member of the Slow Flowers Community Thanks so much for joining me today for my conversation with Niesha Blancas of Fetching Social. I hope you consider reaching out to Niesha to talk about your own social media needs. She has an extensive menu of services suitable for any budget or wish list you might have. I can honestly say that Niesha's expertise, professionalism and passion for the Slow Flowers Community is worth every penny -- she is priceless and influences so much of what I undertake! Coming up in just two weeks is the second annual Sustainable Flowers Workshop, led by Slow Flowers member Becky Feasby of Prairie Girl Flowers in Calgary, Alberta. I was so looking forward to being there in person with Becky, the other instructors and the attendees Not to be deterred, Becky is proceeding with the workshop, September 8 & 9, which will be held in Calgary at the Rosemont Community Hall. She'll be joined by fellow Canadian, floral designer, artist, photographer and author Christin Geall of Cultivated by Christin. Tobey Nelson and I will join virtually via Zoom. Not quite the same thing, but since Tobey and I cannot cross the U.S.-C

Please help me welcome today's guest, Olivia Rivas of Papillon. We first met when I was invited to spend a few days touring the Sonoma County local flower scene as a guest of North Bay Flower Collective in the spring of 2016. That trip yielded a series of Slow Flowers Podcast episodes, but I wasn't able to record an interview with Olivia. On the other hand, I do recall our memorable car ride and great conversation as she shuttled me from one venue to another on that visit. Later, when Olivia was in Seattle to attend a workshop with Ariella Chezar, we enjoyed another melding of the floral minds over a meal. I am very much inspired by Olivia's personal journey, recently featured in my Q&A with her that you can read in the August issue of Florists' Review. You can read that story here: PapillonDownload Like many of us, pursuing a life of and vocation immersed in flowers became Olivia's second career. I know you'll find her story inspiring, as she was determined to educate herself as a designer and to find her own place in the profession. We've been corresponding and chatting quite a bit recently, and I was also interested in Olivia's decision-making process around running a business during the COVID-19 pandemic -- so I've asked her to share about those choices. You'll find lots to which you can relate, as these are topics we are all living out in real time. Here's how you can find and follow Olivia Rivas of Papillon: Olivia Rivas on Facebook Papillon on Instagram Thanks so much for joining me today for my conversation with Olivia Rivas of Papillon. I want you to read a few comments she shared in our Florists' Review article because they are so relatable and timely: Q: How have you adapted to stay-in-place orders?A: This has been the most insane, extreme and confounding year I've ever encountered - in life and in business. The quarantine and shelter-in-place orders have been important and necessary, but it's also been heartbreaking. I've had to lay off all of my employees and we closed the store for half of March and all of April. We had a very strong Mother's Day and now I've started to come back to life, although with only one employee - me. With the new challenges of social distancing, wearing masks and trying to maintain no contact, I decided to move everything online. The process of getting everything I sell -- soap, jewelry, plants, vases, stationary, and now masks -- loaded onto my website has been time consuming and tedious, but I truly believe that this is the world now. A florist can still be unique, based on what you offer and how you present it, and I decided that if I'm going to survive this, I have to have a specific curated shopping experience ready. Q: Advice for others who want to adopt the Slow Flowers mission? A: I can’t say enough about the importance of using local flowers in our shop. We live in a world where you can buy tulips anytime, but I believe using flowers out of season takes away that "specialness." I also encourage people to use less harmful materials when conducting their flower business. It may take a little more time at first, but the results will make you personally healthier and help you do a small part for our future. I urge people to visit the @nofloralfoam page on Instagram for more information and for how-to instruction on no foam mechanics. Coming up this weekend, beginning on Sunday, August 23 and continuing through Wednesday, August 26th, I'm participating as an instructor in an online conference called the Fleurvana Virtual Summit. Founded by Shawn Michael Foley and Gina Thresher, Fleurvana offers great content for anyone who wants to enhance their floral career! Now through Saturday August 22nd, you can get a free ticket to attend the LIVE sessions. You can watch 30 presentations tailored to you -- Elevate your floral career and business! I'll be presenting on "Creative Vocabulary to Enhance Your Brand," and three other Slow Flowers Members are also presenting, including Gina Thresher of From the Ground Up Floral, Tonneli Gruetter of Salty Acres Farm and Jim Martin of Compost in My Tea. If you miss out on grabbing a ticket to the LIVE sessions, you can register after the fact for an affordable VIP pass to watch the presentations at your own pace. The Slow Flowers Podcast has been downloaded more than 634,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of the American cut flower industry, the momentum is contagious. I know you feel it, too. I value your support and invite you to show your thanks and with a donation to support my ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right. Thank you to our Sponsors This podcast is brought to you

Left: Leslie Bennett in her Pine House Edible Gardens-designed Oakland backyard(c) Rachel Weill Today's special guest returns to the Slow Flowers Podcast after her 2017 appearance. Leslie Bennett is an award-winning garden creator whose Pine House Edible Gardens designs and installs beautiful, productive edible landscapes that provide bountiful harvests of organic fruits, vegetables, cutting flowers and herbs — and that create space for more beauty, peace and connection in clients' lives. Pine House also maintain gardens, harvests and processes garden-grown food, and teaches clients the skills to do it themselves. Edibles and cut flowers (citrus, blueberries, fig, protea, poppies) flourish in anAlameda front yard (c) Caitlin Atkinson As a Black woman owned business and multi-racial, queer inclusive, majority female team, Pine House Edible Gardens stands for more than just healthy food and beautiful landscapes, and this is one reason I invited Leslie back to the show -- to discuss her firm's commitment to making gardens accessible to all through its equity pricing program and the Black Sanctuary Gardens project. As Leslie writes on the company's web site: "We believe an edible garden can be a transformative space to grow and practice the better ways and world we want for ourselves and for our communities." https://vimeo.com/253924278 The 2017 Slow Flowers Summit presentation features (from left): Chantal Aida Gordon, Leslie Bennett, Riz Reyes and Nicole Cordier The speaker lineup at our first Slow Flowers Summit, including Leslie Bennett (far right) In 2017, Leslie joined the first Slow Flowers Summit in Seattle as a speaker on the topic of inclusion and representation in floriculture and horticulture. She is definitely a mentor of mine as I strive to make the Slow Flowers community an inclusive, supportive and accessible place for Black flower farmers and Black floral professionals. The first Black Sanctuary Garden project, created for a community leader in East Oakland (c) Rachel Weill Slow Flowers has had the privilege of sharing our resources to support anti-racist programs and to support new members through our Professional Development Fund for Black Farmers and Florists. One of the programs we were moved to support financially is the Black Sanctuary Gardens program that Leslie began a few years ago through Pine House Edible Gardens. I wanted you to learn more about this program because I believe it is a model that anyone who wants their creative enterprise to be guided by values- and mission-. As I watch how Leslie uses her talents and resources to support her beliefs, it inspires me to want to do the same with Slow Flowers. A front garden landscaped with edible plants in Atherton, Calif. (c) David Fenton Thanks so much for joining my conversations with Leslie -- our most recent one and the replay of Episode 302. One thing Leslie said that struck me so powerfully and it needs to be restated: This is not charity. This is giving back what has been taken. Land, generational wealth, historic and systemic racism. Operating very humbly will take us forward. The 2020 campaign page . . . with donations soon reaching the $30k goal! The current Go Fund Me Campaign for Black Sanctuary Gardens is close to reaching its 2020 campaign goal of $30,000, but the fundraising continues because this will be an ongoing design/installation series. You can read more about Black Sanctuary Gardens at Pine House Edible Gardens' web site, but I'd like to highlight a few details. Leslie writes: "Inspired in part by Alice Walker’s naming of the garden as a site for black women’s spirituality, creativity and artistic work, landscape designer Leslie Bennett and her team work to design, install and care for a series of low to no-cost Black Sanctuary Gardens for Black women and Black communities. Visual curation and photographic documentation of the women and communities in their garden spaces is a secondary, integral part of the project as we create imagery that more accurately and inclusively reflects the relationship of Black women and communities with their gardens." An entry garden in Los Altos, Calif., features low-water, edible and native California plantings (c) Caitlin Atkinson Edible garden in Hillsborough, Calif. (c) David Fenton The primary goal of Black Sanctuary Gardens is to create garden spaces for Black women to rest and be restored. This space is so needed, given the racism and sexism that Black women experience as part of daily American life. A further goal is to define, uphold and celebrate Black community spaces, amidst gentrification and displacement of historically Black communities in Oakland. Black Sanctuary Gardens is an exciting opportunity to develop gardens that are reflective of our brilliant Black community and supportive of our specific cultural experiences, while offering real sanctuary for Black people to commune, converse, collaborate, heal, rest, and

Aishah Lurry grows cut flowers in Arizona's high desert town of Patagonia, just 25 miles north of the U.S.-Mexico border. All portrait and farm photography (c) Kayla Lewis-Simpson @kaylalewphotography Way back in February B.C. -- and by that I mean February, Before COVID -- a Phoenix Home & Garden Magazine editor named Carly Scholl reached out to request an interview. She sent an email and wrote: I'm working on a story for our upcoming April issue about local flower farms, and my research consequently led me to you and your "slow flowers" movement. Your information and research has certainly informed my article so far, but I would love to do a short interview with you about this slow flowers concept to further educate our readers. Aishah Lurry, with her brand-new delivery van. The van represents a growth opportunity that allows Patagonia Flower Farm to serve more markets including Tucson, about 60 miles away. Carly and I had a wonderful conversation -- her interest in locally-grown flowers was so encouraging! And in April, she published a four page feature about three fabulous flower farmers in Arizona, including today's guest, Aishah Lurry of Patagonia Flower Farm. It's a great article titled "How the Slow Flowers Movement is Making Arizona Bloom," with the subhead: "Three local flower farms are cultivating communities around eco-conscious blossoms." You'll be inspired by its focus on the importance of local and sustainable flowers and by the stories of all three farmers profiled, including Anne Jensen of Anne E's Garden Fresh in Phoenix, also a Slow Flowers member, and Shanti Rade of Whipstone Farm in Paulden, a past guest of this podcast. Read the full article here: "How the Slow Flowers Movement is Making Arizona Bloom" Read the companion piece: "A Q&A With Debra Prinzing" Lisianthus!!! The article did another important thing as it revealed the state's geographic diversity when it comes to growing flowers. As Aishah and I discuss, Arizona's flower farmers have much in common, but the state's growing zones vary widely. Patagonia is located in USDA Zone 8a with average minimum temperatures of 10 to 15 degree; you'll hear Aishah discuss what this means for her long growing season, despite low precipitation and high daytime temperatures during some times of the year. Aishah and her husband Sebastian Here's a bit more about Aishah, adapted from the Patagonia Flower Farm web site: Aishah says flowers are one of the greatest passions in her life. After years of feeling frustrated about having to drive miles out of town for overpriced bouquets filled with imported flowers that died quickly, she decided to start her own micro-farm, Patagonia Flower Farm in 2017. Now her neighbors enjoy the beauty of fresh flowers that last days while keeping their carbon footprint small. Gardening has been a personal joy of Aishah's for more than 20 years. She has taught several classes about sprouts, micro-greens, and propagation and today serves with Borderlands Restoration Network to further its native species and public education programs.Aishah shares her horticultural knowledge and gardening expertise to help customers enjoy the natural beauty and elegance that fresh, local flowers offer. She considers her flowers a local, affordable, and well-deserved luxury. Each flower in Aishah's hand-picked bouquets are lovingly grown to ensure health, vibrancy, and longevity of the ingredients. Patagonia Flower Farm 's organic and sustainable practices keep the Earth and bees happy and healthy. Find and follow Patagonia Flower Farm at these social places:Patagonia Flower Farm on FacebookPatatonia Flower Farm on Instagram More about Aishah's Hydroponic Tulip Production Growing trays for hydroponic tulips Inside Aishah's cooler during her winter production of tulips under light Look how clean and tidy these bulbs are! Aishah sources the bulb trays from Leo Burbee Bulb Co. in Ohio Lisianthus with companion flowers -- all field-grown at Patagonia Flower Farm Thanks so much for joining my conversation with Aishah Lurry. I'm encouraged by her focus on community and collaboration -- a model we've seen happen with success across the Slow Flowers Movement -- and definitely among the new Arizona Cut Flower Growers group. Watch for details about the future of this collective. And if you're in the Tucson area, reach out to Aishah to join her CSA customer list. This was a great episode and I learned so much about the personal drive to grow flowers in challenging conditions. Best of luck with those dahlias, Aishah! Now, more than ever, your Slow Flowers Membership gives you an important story to share with your community and your customers. Our monthly Slow Flowers Meet-Ups continue Friday, August 14th (9 am PT/Noon ET) and you're invited to join us - virtually - via Zoom. The COVID-19 pandem

Natasha Harper-Madison, from floral entrepreneur to elected council member in Austin, Texas (all photos courtesy Natasha Harper-Madison) Today's guest is Council Member Natasha Harper-Madison, representing the city of Austin's District 1. She may not seem like a typical Slow Flowers Podcast guest, but I know you'll find our conversation inspiring, uplifting and a call to action. Natasha is a former floral entrepreneur and very early Slow Flowers member; I've been watching her path to public service on social media over the past few years and I just decided to reach out and ask her to share her amazing story. Natasha now represents Austin's District 1, the community where she grew up As you will hear in the conversation that we recently recorded over Zoom, Natasha and I originally met when she joined Slow Flowers through her Austin-based wedding and event business Eco-Chic Flowers and Events, later rebranded as The Floral Engagement. Natasha was a sustainability pioneer and early adopter in the commitment to sourcing locally-grown flowers and to avoiding the use of any floral foam in her designs. You'll hear us talk about her friendship with Mickey Blake, inventor of Floral Soil, a company here in Washington that had once developed a plant-based foam alternative to single-use plastic options on the marketplace. Mickey was a past guest of the Slow Flowers Podcast back in 2014, when we were huge supporters of her effort. Sadly that project is no longer operating, but I just wanted to mention it because it's another thread that previously connected Natasha and me with a shared mission for sustainability. The Harper-Madison family, including Natasha, her husband Tom Madison, and their "bigs" and "littles" Inviting an elected official to be a guest on the Slow Flowers Podcast isn't typical, but I am so grateful to learn from a "friend of Slow Flowers," a former florist, who is now on the front lines of governing and addressing social and racial justice issues in a major U.S. city. Here's a bit more about Council Member Natasha Harper-Madison. She represents Austin’s District 1, the part of town where she was born and raised. Her upbringing endowed her with an intimate knowledge of her community’s strengths and its unique struggles. The lessons she learned as a successful small business owner on the Eastside led her down a path towards advocacy. She served as president of the East 12th Street Merchants Association and also founded East Austin Advocates, a nonprofit dedicated to connecting under-represented residents with the resources they need to succeed. Her community-level activism sparked Council Member Harper-Madison’s interest in seeking public office, a goal she achieved with her first campaign for City Council in 2018. She is the chair of the Health and Human Services Committee and sits on the Housing and Planning Committee, Judicial Committee, and Regional Affordability Committee. As Natasha explains, the decision to run for public office was a family decision In between championing the interests of her constituents, Council Member Harper-Madison is the proud wife of an Austin firefighter, the mother of four children, and a thriving breast cancer survivor. Thanks so much for joining my conversation with Natasha Harper-Madison of Austin's District 1. I was very struck by a few of her statements: "This gig is not for folks who need instant gratification." and "Sacrifice is not synonymous with suffering." I so admire Natasha for her willingness to, as she says: "sow the seeds of heirloom plants today -- plants she may never personally see come to fruit or bloom." I feel so moved to have had this conversation with a former colleague who's taken a path of great personal sacrifice to address the inequities in her community -- and I believe there is a ripple effect of Natasha's actions and leadership, not to mention her ambitious vision to improve her community's lives. That ripple effect may inspire you to take action about something you believe is hurting your community. This conversation reminds me that we all can do better. Thank you, again, Natasha! Follow the Council Member on Facebook Follow the Council Member on Twitter Thank you to our sponsors This podcast is brought to you by Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.And thank you to Florists' Review magazine. I'm delighted to serve as Contributing Editor for Slow Flowers Journal, found in the pages of Florists' Review. Read our stories at slowflowersjournal.com. Syndicate Sales, an American manufacturer of vases and accessories for the professional florist. Look for the American Flag Icon to find Syndicate’s USA-made products and join

Replay Episode with Leah Penniman of Soul Fire Farm and author of “Farming While Black.” Today, we are celebrating the 7th Anniversary of the Slow Flowers Podcast. I want to take a moment and marvel at the significance and what this means to me -- the significance of sharing so many wonderful conversations with listeners over the years, since launching this little project on July 23, 2103. The timing of this podcast's debut was just a few months after the publication of the book Slow Flowers: Four Seasons of Locally Grown Bouquets from the Garden, Meadow and Farm, when I introduced the first-ever podcast for the floral marketplace. I began to invite guests to share their voices, ideas and inspiration. From domestic flower farmers to designers taking a seasonal and sustainable approach to their floral art, I've have pursued unique programming for you. For 362 consecutive weeks, this has been the podcast you can rely on to bring you stories of American flowers and the people who grow and design with them. This podcast actually pre-dates the launch in May 2014 of Slowflowers.com, the free, nationwide online directory to florists, shops, and studios who design with American-grown flowers and to the farms that grow those blooms. Slowflowers.com began with about 250 members across the U.S. and it has evolved into the Slow Flowers Society with 750 sustaining members across North America, members who, like you, care about making a conscious choice for buying and sending flowers. (c) Mary Grace Long So we have a lot to celebrate and a lot to be grateful for. We've shared conversations on topics important to progressive, sustainably-minded floral entrepreneurs and I'm excited to continue the strong momentum as this show is more popular than ever. Episodes have been downloaded by listeners like you more than 625,000 times over the past seven years, and we currently enjoy 10k to 12k monthly downloads. So while metrics aren't everything, they are one important indicator of the relevance of our content. I want to pause and thank all of our current Slow Flowers Podcast sponsors, just to remind you that their contributions sustain the production and distribution of this show. Thank you to:Association of Specialty Cut Flower GrowersLongfield GardensRooted FarmersSyndicate SalesJohnny's Selected SeedsMayesh Wholesale FloristThe Gardener's WorkshopFlorists' Review Meet Leah Penniman, Soul Fire Farm We are in a season of challenge and change, and I want to bring you what I believe is a very special and timely replay episode from our archives. It has always been my goal to produce a fresh new episode every week, and but for a few exceptions, I've been able to do so. But with the heightened awareness about the fight against systemic racism and Slow Flowers' stated commitment to support Black flower farmers and florists, we want to turn the focus on their voices, including revisiting past interviews you may have missed. In the coming months, we want to shine a light on Black pioneers and leaders in the Slow Flowers Community, members and friends. We have several new guests booked for the coming months, but today, I want to re-introduce you to Leah Penniman. Pollinator flowers at Soul Fire Farm I am so incredibly excited to rebroadcast my January 23, 2019, conversation with Leah as we discussed her new book, "Farming While Black, Soul Fire Farm’s Practical Guide to Liberation on the Land," published October 2018 by Chelsea Green Publishing. Leah Penniman is a Black Kreyol educator, farmer, author, and food justice activist from Soul Fire Farm in Grafton, New York. She co-founded Soul Fire Farm in 2011 with the mission to end racism in the food system and reclaim an ancestral connection to land. As co-Executive Director, Leah is part of a team that facilitates powerful food sovereignty programs – including farmer trainings for Black and Brown people, a subsidized farm food distribution program for people living under food apartheid, and domestic and international organizing toward equity in the food system. Soul Fire Farm - a life-giving hub for education, advocacy and activism Leah holds an MA in Science Education and BA in Environmental Science and International Development from Clark University. She has been farming since 1996 and teaching since 2002. The work of Leah and Soul Fire Farm has been recognized by the Soros Racial Justice Fellowship, Fulbright Program, Omega Sustainability Leadership Award, Presidential Award for Science Teaching, NYS Health Emerging Innovator Awards, and Andrew Goodman Foundation, among others. All proceeds from the sale of Farming While Black will be used to support Black Farmers. Soul Fire Farm is a Black, indigenous, and people of color-centered community farm committed to ending racism and injustice in the food system. Soul Fire Farm raises and distributes life-giving food as a means to end food apartheid. With deep reverence for the la