Slow Flowers Podcast

https://youtu.be/rt5m6fkz6ME If you are a longtime Slow Flowers member or follower, you know that the origins of our organization are closely rooted with those of the Seattle Wholesale Growers Market.I was present at the 2010 regional meeting of the Association of Specialty Cut Flower Growers, which was held at Charles Little & Co., in Eugene. That's when a group of Oregon and Washington flower farmers began to discuss banding together to establish a new flower hub in the Pacific Northwest. They studied the model of the Oregon Flower Growers Association, a producer-owned cooperative founded in 1942, and agreed to pursue the formation of a similar but updated wholesale flower marketplace in Seattle. Brad Siebe (left) and Katy Beene (right), the SWGMC management team, at a 2020 design event (c) Missy Palacol Photography The following April, in 2011, the Seattle Wholesale Growers Market Cooperative opened for business in Seattle’s Georgetown neighborhood, not far from the conventional wholesale companies who has shown little interest in doing business with those local flower farms. You can read the story of these beginnings in my 2012 book, The 50 Mile Bouquet, and ever since that first 2010 meeting in a flower field, I have been the self-appointed "embedded journalist" who has documented the story of Seattle Wholesale Growers Market. Known now as “the Market”— the destination is essential to the floral industry's fabric in the Pacific Northwest. The Market has been studied, as other regional groups of flower farmers - all across the U.S. and Canada - have emulated its model to establish a market for local flowers in their communities. I've had the privilege of interviewing most of the farmers who are part of the Market, visiting their farms and spending time learning from them, not to mention enjoying the beauty and superior quality of their floral crops. In 2020, the Market moved to the next level with the hiring of Brad Siebe as general manager. Brad's background as president and CEO of one of the Seattle area's largest independent garden centers and also in general management in the commercial construction industry, has helped the Market weather the challenges of Covid and come out on the other side stronger and more successful. I asked Brad to give us an update about what's been happening with the growth of the Market, and we recently sat down for a conversation in the plant room there. Find and follow Seattle Wholesale Growers Market on Instagram Read: Seattle Wholesale Growers Market's history and Cooperative Model, authored by cooperative expert Margaret Lund. 2021_Seattle Wholesale Growers Coop Case Study_final-low-resDownload Watch this compilation from the Farm to Florist Series https://vimeo.com/682368975/ead8784d36 More News of the Week COLOR IN THE GARDEN: First up, if you are in the Pacific Northwest, you're invited to join me and several of my plant-lover friends on Sunday, August 7, at Old Goat Farm in Graham, Washington for "A Day of Color in the Garden." This is a program of Garden Communicators International, of which I am past president. Open to all, the event includes invites you to immerse yourself in a day exploring the joy of color in the garden, art, photography, and fresh flowers. Our setting is the destination nursery Old Goat Farm, known for rare plants and luscious display gardens -- located about 1.5 miles southeast of Seattle. Lunch is provided, and all participants receive a copy of Lorene Edwards Forkner’s new book “Color In and Out of the Garden.” I'll share a floral design demonstration with hyper-local and seasonal flowers and plantsman Greg Graves will lead a tour of Old Goat Farm. We'll also hear from photographer Grace Hensley, who will share her secrets for making magical garden photos using your phone. The ticket includes all watercolor supplies, Lorene's book and lunch -- all for $85. Register here. SUSTAINABLE FLOWERS PROJECT: Slow Flowers has signed on as a partner in the September workshop produced by two of our members, Becky Feasby and TJ McGrath -- the Sustainable Flowers Project. The three-day intensive + creative workshop explores sustainability with some of the biggest leaders in sustainable floristry today. The location: Jardin de Buis, in Califon, New Jersey; the dates: September 18-20, 2022.You'll learn from Ingrid Carozzi, Tin Can Studios; British Designer Shane Connolly, Shane Connolly + Co.; flower farmer and social justice activist Amber Tamm, as well as Andrea Fillippone and Eric Fleisher, environmental designers and owners of Jardin de Buis, as well as from Becky and TJ. They have created a special $150-off promo code for Slow Flowers members who sign up. Register here with SF150. Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustain

https://youtu.be/F5bWvsGt8yg Joanna Letz of Berkeley-based Bluma Flower Farm (TItle Slide (c) The Curated Feast) In February 2018, I wrote an article about a Berkeley, California, based grocery store called Berkeley Bowl. The family-owned company opened in a former bowling alley in 1977, blocks away from the famed UC, Berkeley, and it has become an neighborhood institution in this college town. My story was about Berkeley Bowl's floral department and its relationship with local flower farmers. 02-Berkley-Flower-SF-1Download Today's guest, Joanna Letz, owner of Bluma Flower Farm, was part of the story and I interviewed her about being one of Berkeley Bowl's consistent sources of organic flowers. At the time, Bluma was based in Sunol, about 30 miles inland from the East Bay region, but soon after we published the story, Bluma moved back into the city to its current location -- a Berkeley rooftop where Joanna and her team produce hyperlocal, certified-organic flowers.Here's a bit more about Joanna:Joanna grew up in Oakland and Berkeley, California, attended Berkeley High and then ventured across the country to Bard College where she majored in history and human rights. Rooftop overview of Bluma Flower Farm in Berkeley, California (c) Emily Murphy @passthepistil During a study abroad program that spanned five countries in eight months, she looked at the impact of globalization on small farmers, realized the importance of small organic and diversified farms, and was inspired to create a farm of her own. She started farming in 2008 working with and learning from many long-time organic farmers in California. Bluma Flower Farm, part of the Berkeley green skyline Falling in love with the life and work, Joanna apprenticed on numerous farms including: Heaven & Earth Farm and Green Gulch Farm & Zen Center. She received a certificate in Ecological Horticulture at the UC Santa Cruz Farm & Garden Program (CASFS) and went on to be the Garden Manager at Slide Ranch. At Slide, I grew over 100 varieties of vegetables and flowers. Harvesting flowers (c) The Curated Feast But, from the beginning, she pursued her dream of one day starting her own farm. In the fall of 2014, that dream was realized and Bluma Farm was born! I am so happy today to introduce you to Joanna and share her story. She recorded the interview from her farm, six stories high against a brilliant summer sky. I can't wait for you to join us, so let's jump right in and meet Joanna Letz. What a fun conversation! It's so impressive to learn how this beautiful and sustainably-focused micro farm is cranking out gorgeous blooms on only 1/4-acre of growing area. It's inspiring to witness Joanna's focus on community and on sharing Bluma Flower Farm with others. She writes: "For me, farming is a way of life- a re-connection to the cycles of life. I always wanted to work with my hands, be outside, and be of service to people and the planet. I believe enjoying fresh fruits, vegetables and flowers is a basic human right and hope that my farm can encourage others to grow plants and flowers too." Find and follow Bluma Farm:Bluma Farm on InstagramBluma Farm on Facebook Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org. Our next thanks goes to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com. And thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com. Thanks so much for joining us today! The

Greetings, friends. Here at the Slow Flowers Society, we have experienced a whirlwind several weeks, including producing our fifth and largest Slow Flowers Summit conference ever, celebrating American Flowers Week, and publishing our debut Summer issue of our Slow Flowers Journal e-zine quarterly. Add to that 10 days of me traveling away from home and honestly, I'm just beginning to recover from all the festivities. Alpacas are the best flower crown models! So today, in what is an entirely rare occurrence, you will hear an encore installment of the Slow Flowers Podcast. Petals and Alpacas at Gholson Gardens in Walla Walla, Washington, originally aired as Episode 395 in April 2019, and it is one of my very favorite shows. Mike and Elaine Vandiver at Gholson Gardens I mean, alpacas AND flowers -- what could be a better pairing? The people behind this fiber and flowers enterprise are an equally great pair -- Slow Flowers member Elaine Vandiver and her husband Mike Vandiver. Gholson Gardens is a small, 10-acre farm located in southeastern Washington state, in the quintessential rural community of Walla Walla, in the southeast corner of the state. Mike and Elaine are both U.S. Army veterans turned first generation farmers. As they share on their website, Mike and Elaine purchased their farm in late 2013 as a way to start anew after learning a traditional family wasn’t in the cards for them. Walla Walla flower farmer and alpaca farmer Elaine Vandiver Ten acres seemed sufficient. It had a big old red barn that reminded Elaine of the ones she saw growing up in Indiana. Plus it had a handful of outbuildings. And of course the farmhouse. A two-story folk-victorian number, with a wraparound porch. The whole place had charm, potential and good bones -- If you could look past the peeling paint & tatters of time. In other words, it was a lot like she and Mike. The seller told the couple it was “an old homestead” and that “those two llama come with the place.” As city kids, Elaine and Mike were unfamiliar with both homesteads and llamas. But they were in a place in life where they weren’t going to question things. So a homestead with llamas it was. Elaine and the Hometown Heroes program The first spring arrived, and the once sad-looking pastures sprang to life. And their two raggedy llama (LeRoi & Loretta) could not keep up with their grazing tasks. As Elaine writes on their website: "With all our resources tied into farmhouse renovations, we couldn’t exactly get a tractor. So naturally, we got the next best thing: alpaca. You know . . . the cute, smaller, softer version of llamas. They were supposed to be nothing more than cute little lawnmowers. And they were. But it sorta took a whole gaggle of them to keep up with the grass. And then they needed to be shorn. And that pile of raw fleece had to go somewhere." Ultimately, they started having it professionally spun into yarn . . . and then launched Old Homestead Alpacas, with a line of knitwear made exclusively of the alpaca fiber, manufactured entirely in the USA. Elaine and dye flowers Elaine had begun to grow dye flowers, so in the summer of 2017, she decided to start selling them as cut flowers? She began by planting 100-row-feet of zinnia, cosmos, sunflowers and celosia. I recorded this episode in March 2019 when I was in Walla Walla to speak (along with Elaine) about the Slow Flowers Movement for the Washington State Farmers Market Association. Hers is a very personal, inspiring story and I know it will inspire anyone who views growing cut flowers as a new way of life, perhaps as a catalyst for all sorts of change. To learn how this story unfolds, I'll let you hear from Elaine. Learn More; Find and follow Gholson GardensInstagramFacebookSubscribe to Gholson Gardens' newsletter For Elaine and Mike, growing flowers is the latest chapter of their agricultural lifestyle, one that began with a llama and too many adorable alpacas for me to accurately count, continued to a flower and herb garden to grow plants that produce natural dyes for the wool, skeins and garments made with the alpaca fiber, and expanded just over a year ago to become a full-fledge cut flower farm. Slow Flowers in the News We're always thrilled when members of the media ask to learn more about the Slow Flowers Movement -- and I have a new story by journalist, writer and editor Karin Vandraiss to share with you. She recently profiled Slow Flowers for Avocado Magazine in a feature titled: "How to Support the Slow Flowers Movement." The story is illustrated with so many of Missy Palacol's gorgeous photographs and it's a great piece you'll want to read and share with your customers and clients. I love how Karin wrapped up the piece with 4 tips for making Mindful Floral Purchases. Click here to read the full story in Avocado Magazine Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more tha

https://youtu.be/e6O8B6Kk88g We are in the midst of American Flowers Week, which runs annually from June 28th through July 4th. In 2015, Slow Flowers Society launched American Flowers Week as an annual advocacy, education and outreach campaign to promote domestic and locally-grown flowers. The project encourages flower farmers, floral designers, flower enthusiasts and gardeners alike to share photographs of their blooms across social media with the hashtag #americanflowersweek. Elevating local flowers and communicating the many reasons to support domestic floral agriculture and sustainable floristry are at the heart of the campaign. According to the 2022 National Gardening Survey, research sponsored by the Slow Flowers Society, 65 percent of Americans say it is very or somewhat important that the flowers they purchase are local (up from 58 percent in the 2021 survey). These numbers are trending up! Town & Country's in-store merchandising during American Flowers Week 2016 Sharing red-white-and-blue bouquets to commemorate Independence Day celebrations, is one way to woo the eye of the beholder. Today, you will meet the individuals and creative teams responsible for our 2022 American Flowers Week Botanical Couture collection. Together, they have drawn inspiration from nature, using design and art to bring deeper layers of meaning to their work.Let's jump right in and meet the creatives. You can see their botanical couture looks and learn how you can use the social media graphics for your own AFW promotional projects. We know that creativity is not a finite commodity, although time and space in which to create is a priceless factor that can make the difference for so many florists, designers, and makers. We thank our talented Botanical Couture creatives value local, seasonal and sustainable flowers above all else and together, they are stimulating curiosity and changing people's relationship with flowers. I hope you're inspired to participate in American Flowers Week. You'll want to log onto Americanflowersweek.com and check out the Media Resources: 2022 American Flowers Week Press Release Press Photos Botanical Couture Badges and Free Downloads: 2022 Artwork by Shelley Aldrich Slow Flowers Journal - Summer 2022 Issue What a wonderful preview! I want to share a special thank you to our Botanical Couture Sponsors who supported many of our florists and farmer-florists with donated flowers. Thank you to Carlos Cardoza of CamFlora Inc., a Watsonville, California-based family-owned flower farm, for providing stems of flowers and foliage for several of the looks. Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.And thank you to Mayesh Wholesale Florists for providing shipping, delivery and logistics support. In addition, we are grateful for Mayesh's support of the Slow Flowers Podcast. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we're thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com. Our final thanks to The Gardener's Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you'll want to check out the course offerings at thegardenersworkshop.com. Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 864,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at the right. Thank you for listening! Sendi

https://youtu.be/m5U42PP8QmE https://youtu.be/1GdrIsa4N2A The fifth Slow Flowers Summit is coming right up and everyone involved is getting very excited to convene in New York's Westchester County for three creatively informative and inspiring days centered around local flowers, sustainability and community -- June 26 to June 28. Today, I want to share two back-to-back interviews with Slow Flowers members in New York's lower Hudson Valley and Brooklyn, both of whom are hosting bonus events built around the Slow Flowers Summit. You'll meet Sylvia Lukach of Cape Lily Floral and Molly Culver of Molly Oliver Flowers. Here's the scoop: Our conference theme is Flowers as Artists Muse, and on Day Three our attendees will enjoy an immersive experience at Stone Barns Center's Arts & Ecology Lab. According to Sylvia Lukach, after our fantastic final day, the party isn't over! And if that's not enough fun, Molly Culver has curated a fantastic NYC Flower District tour on Wednesday, June 29th. Learn more as you join my conversations with both women today. First: On Tuesday evening, June 28th, Sylvia and several of the creatives of Makers Central in Tarrytown, New York, will host a studio tour and cocktail party in their shared artisan workspace -- an exclusive opportunity for Summit guests only. During the Slow Flowers Summit Arts & Ecology Lab programming, attendees will meet, Connor McGinn, a ceramic artist and owner of Connor McGinn Studio, and papermaker Natalia Woodward of Batflower Press. Sylvia Lukach will also be there to assist Blue Hill Restaurant operations manager and floral designer Philppe Gouze in his demonstration. She generously cooked up the Makers Central tour and after party and I'm so looking forward to attending and learning more about how her floral studio fits into a large makers space with so many creative mediums. The Meet the Makers at Makers Central cocktail part is only open to attendees of the Slow Flowers Summit. Signup link is provided in today's show notes. Second: You'll hear my conversation with Molly Culver of Brooklyn-based Molly Oliver Flowers, who will share a preview of her post-Summit program, a NYC Flower District Walking Tour, followed by lunch and studio visit to Molly Oliver Flowers' space in Brooklyn. Molly Culver's NYC Flower District Walking Tour and Lunch/Design Demonstration at her Brooklyn studio are open to Summit attendees and other flower lovers. The morning and afternoon sessions are separately priced at $95 each and space is limited. You can join Molly for either session, or sign up for both! The cost of cabs (to be shared with other participants) and lunch is included in the workshop ticket. Click here to Register for the June 29th NYC Flower District Tour & Lunch/Design Demonstration with Molly Oliver Culver Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com. Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com. Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com. Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 861,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, to

https://youtu.be/7bQSV_2w-vc Watch Susan McLearly's design stage presentation from the 2021 Slow Flowers Summit at Filoli in Woodland Hills, California We are closing in on the 2022 Slow Flowers Summit, taking place June 26-28th in Westchester County New York - at two venues, the Red Barn at Maple Grove Farm in Bedford and at Stone Barns Center for Food & Agriculture in Pocantico Hills. You've met almost all of our speakers here on the Slow Flowers Show or the Slow Flowers Podcast and tickets are nearly sold-out with sales closing on June 19th. Susan McLeary demonstrates her "burrito" mechanice for large-scale, foam-free floral installations (c) Missy Palacol Photography We invited Susan McLeary to teach on 2021 Slow Flowers Summit design stage and also to give our keynote presentation. We've shared Sue's entire demonstration of a large-scale, foam-free botanical installation. You can learn Sue's exact techniques and mechanics, as well as how she prepares her famous "burrito" as an alternative to foam, what types of ingredients she selects, and how she uses principles of design to achieve pleasing proportion and balance in her final work of art. A section of Susan's hanging installation at Filoli during the 2021 Slow Flowers Summit (c) Missy Palacol Photography Meet Susan McLeary at these social places:Susan McLeary on Instagram and FacebookSusan McLeary's courses and workshopsRequest Sue's list of reliable flowers I just looked up a quote from Sue from the first profile I published about her in 2017. This was for a story in Florists' Review called "A Curious Creative." Here's a quote from Sue that I so appreciated, she said: Susan McLeary teaching large-scale foam-free floral installations at the 2021 Slow Flowers Summit (c) Missy Palacol Photography "You have to be insanely curious and you have to keep your curiosity." Rather than waiting for the muse to miraculously appear, Sue is ever-attentive and observant, seeking inspiration from many sources. She continues: "The life of a florist is very busy and there isn't a lot of free time. But my advice is to make creative time a priority. Schedule a day, or part of a day, each month, and try out new ideas. Create just for yourself. Make the things that you want to make and be sure to have them photographed. Make it a priority." My favorite Sue McLeary quote from her 2021 Slow Flowers Summit presentation is this: I think of large-scale design as a corsage for the room.Susan Mcleary Last Chance to Grab Your Slow Flowers Summit Ticket! Floral details at the Slow Flowers Summit (c) Jenny M. Diaz Of course, you've already heard me mention the countdown to the 2022 Slow Flowers Summit -- it's going to be an amazing event, a gathering of kindred spirits representing all facets of the domestic floral marketplace. This week is the FINAL opportunity to grab your ticket -- and I have a special discount code to share with you! Use the Coupon Code: LETSDOTHIS for 10% off registration for any 2022 Slow Flowers Summit Ticket Type or for our once-in-a-lifetime Slow Flowers Dinner at Blue Hill Restaurant on Monday, June 27th. Offer expires June 19, 2022 (midnight PT) Find the registration link in today's show notes -- and I hope to see you there! Click here to reserve your seat at the Summit! Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists. Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner. Don't have time to build your own? They also have turnkey units available. Learn more at storeitcold.com. Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org. Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. Its mission is to help growers produce h

https://youtu.be/Amp0vRk3U1w Becky Feasby of Prairie Girl Flowers, with Magic (left) and Larry (right) in her Calgary, Alberta, cutting garden The urgency to reverse climate change and better care for the future of our planet are top of mind issues for many floral professionals. If you're listening or watching today, you're probably here because you want to know more about the Slow Flowers Movement -- and we schedule our topics and guests with values of seasonality, sustainability and social equity in mind. We know from our members feedback and surveys that you, too, want to make mindful decisions about your own role in creating a better floral marketplace. A best-of grid from Becky Feasby's #sustainabilitysunday posts on Instagram @prairiegirlflowers Today's guest has been a valuable resource throughout my own quest to become better educated, including understanding the scientific facts and academic research around sustainable and non-sustainable practices in the floral marketplace. I recently visited Becky Feasby, owner of Calgary, Alberta-based Prairie Girl Flowers, and the two of us spent much of our 72 hours together in conversation about our shared passion for making the floral industry a safer and more sustainable one. Those conversations are captured in today's show and I'm excited to share it with you. Becky, on location at the 2019 Sustainable Flowers Workshop, teaching a large-scale, foam free, design mechanic (c) Ian Gregory, &Reverie Becky writes that ethical and sustainable floristry involves looking at not only how and where we source our flowers, but also considering the waste generated by designs and packaging. She maintains that like other agricultural crops, we need to examine not only the carbon footprint of our flowers, but also the use of pesticides, water pollution, exploitation in the supply chain, and waste. Sustainable floristry means using local and seasonal flowers; for her, it also means not importing flowers from overseas; never using single use plastics for packaging or floral foam in designs; and supporting local growers and creatives to give back to the community. Foam-free seasonal floral design by Becky Feasby of Prairie Girl Flowers Becky is a past guest of this podcast, Episode 400 (May 2019). Listen here.Follow Becky and Prairie Girl Flowers on Instagram for her popular weekly series #sustainabilitysundayLearn more about the upcoming Sustainable Flowers Project, a three-day workshop, which she is co-producing with TJ McGrath of TJ McGrath Design. If you're heading to the Slow Flowers Summit, just a few weeks away on June 26-28th in New York, be sure to meet Becky and TJ there in person to learn more about their workshop. I'm hoping to be there in September, too! News of the Week: You're Invited to our Slow Flowers Member Virtual Meet-Up Daniel Bartush (left) and Shannon Algiere (right) of Stone Barns Center Later this week on Friday, June 10th (at 9 am Pacific/Noon Eastern), you're invited to join the Slow Flowers Member (Virtual) Meet-up. Join Shannon Algiere, our special guest, as she introduces the famed Stone Barns Center for Food and Agriculture, our Slow Flowers Summit host and venue for Day Two and Day Three. Shannon is Arts & Ecology Director at Stone Barns Center. She brings over 25 years of experience in holistic farm design, crops production, garden and greenhouse management and farm-based education. She and Philippe Gouze will open our June 27th (Monday) session with a presentation entitled THE FLOWERS OF STONE BARNS CENTER & BLUE HILL. At the Meet-Up Shannon and Stone Barns Center Greenhouse Manager, Daniel Bartush will give us a preview of the floral program at Stone Barns Center and the programs of the Arts & Ecology Lab. You must pre-register to join us. I'll share the registration link in today's show notes for Episode 561 at slowflowerspodcast.com. Click here to preregister for the June 10th Member Meet-up Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thanks to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we're thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com. Thank you to The Gardener's Workshop, which o

https://youtu.be/tvkriz8QaOc If you're a regular viewer or listener of the Slow Flowers Vodcast/Podcast, you're familiar with my sponsor thanks, like those you just heard me say. In order to produce our content and share it freely, our relationships with sponsors are important to us. Look for this section on the home page: Flowers Grown in the USA For the past year, you're probably heard me mention FlowerFarm.com, a leading wholesale flower distributor that sources from and supplies farm-direct blooms. When we signed up FlowerFarm.com as a major sponsor, I asked if they would add a search tool on their home page to allow florists and other customers to easily find U.S.-grown flowers. Miraculously, they created a large feature on their home page to help users find flowers and foliage from California, Florida, Oregon and Washington by using the "Origin" selection tool in your search. Search by USA Grown In talking with the team at FlowerFarm.com, we came up with a fun project to showcase today. They recently shipped me a mixed box of blooms and foliage so I could experience the process myself. You'll see in the clips that follow an initial conversation with FlowerFarm.com's floral specialist Michaela Newheart, as we discuss how the site works. Then, you'll watch a quick un-boxing video that I filmed inside my greenhouse, followed by my second conversation with Michaela as we talk about flower processing. My favorite part was getting to arrange with this surprise selection of flowers. USA-grown roses by grade, stem count, unit price and delivered box price Thank you so much for joining us today. As you heard Michaela mention a few times, she is the helpful expert at the other side of any email you send, so be sure to say hello to her when you reach out. She really wants to make your buying experience a positive one and she has amazing contacts with all of the U.S. growers who fulfill orders. Follow FlowerFarm on Instagram and on Facebook Create a buyer account on FlowerFarm.com News of the Week: Let's Stop Gun Violence It's June 1st -- wow, I can't believe the year has raced by through the first five months. There have been highs and lows, too many lows, in our lives. In response to the public health epidemic of gun violence, I want to invite you to participate in a special Spread Love, Not Violence campaign that Slow Flowers Society is supporting. The campaign began with two of our member florists in Seattle, Anne Bradfield of Analog Floral (@analogfloral) and Tammy Myers of First & Bloom (@firstandbloom), are donating 10% of all proceeds from their floral businesses to everytown.org (@everytown), an organization that works to end gun violence, between May 31-June 3, leading up to the National Gun Violence Awareness Day on June 3. ⠀⠀⠀⠀We were compelled to stand alongside them in this small but significant effort. Slow Flowers will match their funds raised to support @everytown. If you are a Slow Flowers member who wants to participate or plan a similar campaign to raise funds for everytown, either this week or in the near future, please reach out to us and we'll pledge to match your donations, too -- up to $1,000! ⠀⠀⠀⠀⠀⠀Let's spread flowers, not violence! A Post-Script: Since recording this announcement, three more Slow Flowers Members have joined the effort! Thank you to: Lori Poliski of Flori LLC, Teresa Rao of Belle Petale, and Jean Louise Paquin-Allen of Juniper Floral! We'll make sure to announce the news when we send the funds raised to everytown.org! Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thanks to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com. Thanks to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com. Thanks to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, fo

https://youtu.be/cKizgsOLbTs Today, I'm so delighted to share my wonderful conversation with artist Ronni Nicole Robinson. Ronni creates works in plaster and paper and all of her pieces are botanically-inspired, utilizing flowers, branches and stems she clips from surrounding gardens and nature to incorporate into her embossed surfaces. When planning the 2022 Slow Flowers Summit, "Flowers as Artist's Muse" emerged and felt like the ideal theme to connect the stories, aesthetic, and craft of each of our gifted presenters. I knew I wanted to invite Ronni Nicole to share her unique point of view and her floral-embellished artwork to inspire Summit attendees. And today, she will inspire you too. Ronni Nicole has been creating "flower fossils" in plaster and paper, pursuing her art full-time. She comes to us from the Ron Nicole studio in New Hope, Pennsylvania and I know you'll enjoy this gifted artist as she discusses her process and techniques, as well as her philosophy of art, design, nature and beauty. If you like what you hear today, please consider joining us at the Slow Flowers Summit where Ronni Nicole will share her remarkable journey as an artist and one who draws creative and soulful guidance from nature and especially from flowers. Ronni's presentation takes place on Monday, June 27th (Day Two), and is followed by a Q&A. Follow Ronni Nicole on Instagram Click here to Register for the Slow Flowers Summit Slow Flowers Summit News: Flower Donation Program If you're a regular listener, I know you've heard me talk about the upcoming Slow Flowers Summit, our fifth conference, which takes place June 26-28 at two venues just outside New York City. We'll gather on Day One at the Red Barn at Maple Grove Farm in Bedford, New York, a beautiful private event venue, and then, we will continue Days Two and Three at Stone Barns Center in Pocantico Hills, New York. One of the ways you can get involved with the Summit is to participate in our Floral Donation Program to support design demonstrations and our Floral Design Takeover at Red Barn. We're inviting domestic flower farms and growers to provide donated flowers and foliage to be used throughout the 3-day event. In exchange, floral donations will be featured in Slow Flowers Summit social media, in our printed program, as well as at the in-person Summit. Interested? Click below for all the details. Floral Donation Program Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thank you to Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the "Origin" selection tool in your search. It's smarter sourcing. Learn more at flowerfarm.com. Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org. Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches. Learn more at redtwigfarms.com. Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 851,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right. Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered a

https://youtu.be/dZCBsM5EhKI Portrait of Frances Palmer (c) Jane Beiles Today, you're invited into the pottery studio and cutting garden of celebrated ceramic artist, Frances Palmer of Frances Palmer Pottery. We recently recorded a preview of Frances's upcoming presentation at the Slow Flowers Summit. Our theme this year is Flowers as Artists' Muse, and in the conversation that follows, you'll learn why we invited Frances to the Summit. Left (c) Frances Palmer; artist portrait (c) Marion Brenner Frances Palmer is a renowned potter, gardener, photographer, cook, and beekeeper. Over the course of three decades, she has caught the attention not only of the countless people who collect and use her ceramics but also of designers and design lovers. (c) Frances Palmer Her pieces have been carried in dozens of stores and galleries, among them Barneys New York, Takashimaya, and the Neue Galerie. They have recently been exhibited at Object & Thing and her photographs at Wave Hill Garden in the Bronx. Frances has made special limited collections for Moda Operandi, Aerin Lauder, and MARCH in San Francisco. In 2020, Artisan Books published Frances' Life In the Studio. The book is as beautiful and unexpected as Palmer's pottery, as breathtakingly colorful as her celebrated dahlias, and as intimate as the dinners she hosts in her studio for friends and family. Find and follow Frances Palmer:Frances Palmer Pottery on Facebook Frances Palmer Pottery on Instagram Order your copy of Life in the Studio Sign up for Frances Palmer's newsletter ​Her presentation takes place on Monday, June 27th (Day Two), followed by a Q&A and book-signing. Click Here to Register for the Slow Flowers Summit https://youtu.be/uSG5YDQ81IA This week's News If you missed joining the May Slow Flowers member meet-up, last Friday, May 13th, check out the replay video, which I've posted in our Episode 558 show notes at slowflowerspodcast.com. In a Designer's Preview of the upcoming Slow Flowers Summit, we welcomed Xenia D'Ambrosi of Sweet Earth Co. and TJ McGrath of TJ McGrath Design as each shared their floral enterprises and how they stay true to their individual missions. As a bonus, both showed off seasonal and sustainable floral design, discussed their individual design processes, and shared how they connect clients, customers, and their communities with the beauty and meaning of flowers. Click the replay video above -- you'll want to check it out! Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thanks to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists. Save $1000s when you build your own walk-in cooler with the CoolBot system and an air conditioner. Don't have time to build your own? They also have turnkey units available. Learn more at storeitcold.com. Thanks to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system--Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details' all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com. Thanks to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org. Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 849,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and

https://www.youtube.com/watch?v=fahH23cfMrI I'm so happy to share today's conversation and design demonstration with you. My guest is Jennifer Driscoll, owner of Oakland-based Redwood Wild Florals. I met Jennifer last summer at the 2021 Slow Flowers Summit, held at Filoli, not far from her Bay Area backyard. You know how you start following someone you've met on social media and then want to learn more about their story and their creativity? That's what's happened with us. I invited Jennifer to join me to share about her floral journey and give us a floral design treat. Her tagline for Redwood Wild Florals is: "Seasonal, Handpicked, & Foraged Garden-Style Florals." While a self-described gardener who loves to share her flower bounty and find beauty in community, Jennifer's artistic super power is her background in interior design. Drawing from her design training, and combined with her passion for gardening, Jennifer arranges an array of organically grown flowers, straight from the garden, to create lush, artful, and refined florals. Enjoy this lovely peek into Jennifer's world. Follow Redwood Wild Florals on Instagram and Facebook See Jennifer's interior design style at Studio Driscoll I loved seeing all of the cutting garden ingredients that Jennifer grows and includes in her bouquets and arrangements. Take inspiration from her story and perhaps you'll borrow some of the ways Jennifer blends two creative pursuits into her lifestyle! This week's Slow Flowers' News Xenia D'Ambrosi and TJ McGrath Coming up this Friday, May 13th, you're invited to join the Slow Flowers Member (virtual) Meet-Up for the month. It's our Slow Flowers Summit Design Preview with Xenia D'Ambrosi and TJ McGrath, two of our Slow Flowers Summit featured floral designers who will join me for an inspiring conversation about seasonal growing, sourcing and design! Xenia and TJ are part of our inspiring Day One speaker lineup (June 26th) and they will both present a design demonstration using all locally-grown botanicals at the Slow Flowers Summit. At the Meet-Up you'll have a chance to learn more about their floral enterprises and how they stay true to their missions. Their missions are based on seasonality, sustainability, and connecting clients, customers, and their communities with the beauty and meaning in their flowers. I hope you'll join this enriching gathering! Preregistration is Required. Click to RSVP Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com. Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we're thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com. Thank you to The Gardener's Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you'll want to check out the course offerings at thegardenersworkshop.com. Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 846,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com. Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. T

https://www.youtube.com/watch?v=LDnRJ-O4dN8 I love it when I can host a Slow Flowers member on a Seattle visit, and now that travel is again opening up, I have a feeling 2022 will be a busy one. Last month, Andrea K. Grist, a long-time Slow Flowers Society member and friend, spent a few days visiting Seattle. She is a past guest of the Slow Flowers Podcast and a wedding and event florist based in the Kansas City metro area. Five years ago, Andrea assumed the management of Florasource KC, a locally-owned independent flower wholesaler based in Overland Park, Kansas. And last year, Andrea opened KC Bloom Hub, a dedicated studio space within Florasource KC, available to florists for one-day rentals for design and production, workshops and other events.Andrea came to Seattle on a research trip -- she hopes to put a greater emphasis on KC-grown flowers through her wholesale outlet -- and she wanted to learn from what's happening here. Of course, we visited the Seattle Wholesale Growers Market, now in its 11th year as a successful farmer-own floral wholesale hub. It was early April and I let Andrea loose there to shop for local and domestic botanicals. Back in my dining room, she created a gorgeous, large-scale arrangement with her seasonal selections, which she designed during our conversation. Andrea's selection of local PNW and American-grown botanicals. Watch her design demo in the video above. Ingredient List for Andrea's floral arrangement, sourced from the Seattle Wholesale Growers MarketFritillaria meleagris (Snakehead checkerboard fritillaria) and Leucojum 'Summer Snowflake', grown by Choice Bulb FarmsChocolate Anthriscus foliage and 'Hybrid Red' Hellebores, grown by Jello Mold FarmButterfly Ranunculus 'Charis' and Maidenhair fern, grown by Peterkort RosesTulip 'Double Brownie', grown by Ojeda FarmsSpiraea and Manzanita, grown by Oregon Flower GrowersCalifornia grown selections: Scabiosa 'Fama White', Stock, single tulips, fruiting Kumquat branches, and Grevillea Find and follow Andrea K. Grist:Andrea K. Grist on Facebook and InstagramFlorasource KC on Facebook and InstagramKC Bloom Hub on Instagram News of the Week! It's May already and there's lots of great Slow Flowers news to share! Please check out our May Newsletter, packed with details about the upcoming American Flowers Week promotions, our new Slow Flowers Journal digital magazine (launching as a quarterly in June), links to all the recent press about Slow Flowers, and other membership resources. You will also find the signup link to our May 13th Slow Flowers member meet-up, featuring two of the designers presenting at the upcoming Slow Flowers Summit! And a program note: Congratulations to the winners of our book giveaway from a few weeks ago. Thanks to Abrams and Lorene Edwards Forkner, for 2 copies of Color in and out of the Garden, going to: Cathy Rocca and Karen Faulkner -- we'll be in touch to arrange mailing details! Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com. Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com. Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com. Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 844,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains mor

https://youtu.be/SvFcZJ3Ps0Q We have just recognized Earth Day and the Slow Flowers Podcast focused on a non-green topic: Funeral Flowers. This episode was inspired by two Slow Flowers members in the Seattle area who have been researching ways to infuse sustainability into sympathy flowers. I've invited Lori Poliski of Flori LLC, and Tammy Myers of LORA Bloom and First and Bloom to share their experience, research, and future plans on this topic. Farewell Flowers, designed by Lori Poliski and Tammy Myers (c) Missy Palacol Just for context, based on funeral industry statistics, if half of the funerals in the US annually have traditional funeral flowers, Lori and Tammy estimate that up to 1.2 million plastic and floral foam saddle caskets, wreath forms and cages that end up in the landfill, every year. Urn selection with Farewell Flowers, designed by Lori Poliski and Tammy Myers (c) Missy Palacol The women want to change "farewell flowers" to make them not only environmentally friendly, but beautiful, meaningful and personal. After a long life or a tragic death, one should be laid to rest with beauty - and the flowers should do no harm. They are on a mission to raise awareness about this topic, first, with consumers, florists and the funeral industry and second, by offering sustainable options in for clients in the Seattle area and hosting sustainable mechanics classes for florists. While the main focus will be around sympathy or farewell flowers, there's certainly potential for making daily deliveries and event work greener. Farewell Flowers - 100% organic, compostable stand and wreath options, designed by Lori Poliski and Tammy Myers (c) Missy Palacol Lori and Tammy have partnered with a certified green burial cemetery, Cedar Lawns in Redmond, Washington, to start. They recently designed green farewell flowers for a photo shoot at Cedar Lawns and are preparing a brochure and a booklet as well as listing the items digitally on their respective websites. Resources and Where to find and follow Lori and Tammy: Follow Flori on Facebook and Instagram Follow LORA Bloom on Facebook and Instagram Follow First & Bloom on Facebook and Instagram Learn more about the Green Burial Counsel https://youtu.be/nWSMHikGRp0 Last Friday, on Earth Day, I posted a video announcing the just-released new findings from the 2022 National Gardening Survey, which includes specific questions about cut flowers that Slow Flowers Society developed in collaboration with the National Gardening Association, which conducts the annual survey. Click here to read more. Last year's survey found that 58 percent of respondents said it is very or somewhat important that the flowers they purchase are locally grown. This year, that number has climbed to 65 percent -- nearly 2/3rd of respondents prefer locally-grown flowers. The attitudes about American-grown flower purchases is also trending up -- from 57% of respondents in 2021 saying it's very or somewhat important that the flowers they purchase are U.S. grown, to 61% preferring domestic flowers. There's much more to learn and as a bonus, we have prepared a media kit for Slow Flowers Society members to use for their own local promotions. If you are a member, you'll find a special email in your in-box this week sharing the download details. All in all, I'm encouraged about the needle moving higher as we now have two consecutive years of consumer attitudes about Local and US-grown flowers! Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thank you to the Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org. Thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists. Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner. Don't have time to build your own? They also have turnkey units available. Learn more at storeitcold.com. Thank you to Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent dire

https://www.youtube.com/watch?v=XHWlQb2k7Ss The tagline for today's episode should be "how to see nature's palette in deeper, more meaningful ways," because that's the lesson Lorene Edwards Forkner wants to share with everyone. Lorene Edwards Forkner (c) Mary Grace Long As many of you know, Lorene is a dear friend and inspiration to me in all things horticulture. She is an author, artist, and speaker; you can read her GROW stories every week in the Sunday Seattle Times, and catch her daily on Instagram, at @gardenercook, her popular feed. Lorene is a past guest of the Slow Flowers Podcast and she was a featured presenter at the 2021 Slow Flowers Summit. We recently recorded a tour through Lorene's Seattle garden, which led to her studio indoors, where Lorene demonstrated the daily practice of seeing through a watercolor study of a winter pansy. This practice is also the topic of her forthcoming book, Color In and Out of the Garden: Watercolor Practices for painters, gardeners, and nature lovers. I know you'll enjoy our episode today. Thanks to Abrams for providing two copies of Lorene's beautiful book for our Slow Flowers Podcast giveaway. Listen for details for how you can be entered into a random drawing to win -- I'll share them after the interview. So, let's jump right in to meet Lorene. Thank you so much for joining us today. To enter the book giveaway, please post a comment in our show notes below and share an observation about color in your garden -- or look for this episode post on our @slowflowerssociety at Instagram. You can comment between today, April 20th and midnight PT on Sunday, April 24th. We will announce the winners the following week. Speaking of artists and their books, check out @slowflowerssummit on IG this Friday, April 22nd, Earth Day, for a special ticket promotion for this year's Slow Flowers Summit. It involves a special book giveaway for anyone who grabs their ticket registration during Earth Day. I hope you take advantage of this special package! Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thank you to: The Gardener's Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you'll want to check out the course offerings at thegardenersworkshop.com. Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system--Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details' all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com. CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org. Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 839,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at SlowFlowersSociety.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button at slowflowerspodcast.com. Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. The content and opinions expressed here are either mine alone or those of my guests alone, independent of any podcast sponsor or oth

https://youtu.be/sPrkj4KupO4 I'm very excited about today's conversation. My guests are Hitomi Gilliam and Gregor Lersch, renowned international floral design educators who have just launched a new endeavor called the FREESIA Challenge.You'll have to listen closely to learn what the FREESIA acronym represents! It's an initiative to engage florists, and especially floral educators, to motivate the new generation of florists and students to begin challenging themselves to seek creative solutions to sustainable floristry. Like so many of us, Hitomi and Gregor believe that by sharing ideas and innovation through the creative process, it's possible to move the profession to much-needed sustainable and eco-friendly practices. The FREESIA Challenge includes a 4-category design competition, free for anyone to participate. The first Challenge is a 100% organic hand-tied bouquet, and the entry deadline is coming right up on April 12th, so you'll want to check out all the details at freesiachallenge.com An 100-percent organic, hand-tied bouquet, by Gregor Lersch Here's more about Gregor Lersch:Gregor Lersch is based in Germany and is a renowned international floral designer and educator. Recipient of many national and international awards and prizes for is floral art, Gregor believes that floristry must be suitable for forming part of our lives, and should be in line with the diversity of environment. Author of many inspirational books on floral design, Gregor travels the world promoting European design, demonstrating and inspiring florist and floral artists. His concept of combining all styles, architecture, social components, design trends and personality of the artist in floristic work is successful throughout the world. This is his first appearance on the Slow Flowers Podcast. Here's more about Hitomi Gilliam:Hitomi Gilliam AIFD is a Japanese-Canadian floral artist, keynote lecturer, demonstrator, educator and a consultant in all aspects of the Art and Business of Floral Design. She is the Creative Director for DESIGN358. She has guest-designed extensively throughout North America, England, Japan, Mexico, Taiwan, Bermuda, Singapore, Hong Kong, Australia, New Zealand, Colombia, Belgium, Korea and India. She owned and operated Satsuki’s Florist in Mission, British Columbia for 28 years. She currently works with her son, Colin Gilliam in an Event & Education business, DESIGN358 which was established 10 years ago. Hitomi has lectured at major art museums and floral shows around North America and beyond, and she is the founding organizer of the Annual ‘Survival of the Creative Minds’ Conference in Taos, New Mexico. Listen to Hitomi's past appearances on the Slow Flowers Podcast: Episode 437: What makes a Trend? Join me in a creative conversation with Hitomi Gilliam, Francoise Weeks, Rebecca Raymond and Colin Gilliam as we plan the upcoming Trend Summit 2020 Episode 339: Designer & Educator Hitomi Gilliam and her generous floral universe An 100-percent organic, hand-tied bouquet, by Hitomi Gilliam https://youtu.be/wahlU6NfITw As Gregor and Hitomi discussed, to support the FREESIA Challenge and keep it free of outside and commercial interests, they are presenting a series of live lectures coinciding with each of the four challenge themes, which is available for $150. Each lecture is live-streamed and registrants will have access to the full replay videos. Click here for more details. Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thank you to: Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com. Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com. Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we're thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S.

https://www.youtube.com/watch?v=7qX1C-4TDLc Welcome to Part Two of the Slow Flowers Podcast, Episode 522, a special bonus conversation with singer-songwriter Eva Leach. I'm honored that she's sharing her new original music with us. If you’ve attended Holly Chapple’s Flowerstock Festival, you’ve already been treated to live performances by Eva and her frequent collaborator (and brother) Nathan Leach. Nathan & Eva is a Musical Duo from Charleston, South Carolina. The origins of their story are pretty recent and immensely fascinating. While in school at USC Columbia, Nathan longed to get back into guitar playing, so he began to post cover songs on YouTube. Over time, he expanded the roster of featured talent to include the occasional help from his sister, Eva. In 2013, they posted a cover of Family of the Year’s “Hero”. In 2015, that video went viral. It’s mindboggling to say this, but music videos on the Nathan & Eva YouTube channel have been viewed more than 26 MILLION times. In 2018, I was inspired to invite them to join me on the Slow Flowers Podcast holiday music show (Episode 340). In celebration of Eva's new EP Sick Girl, released April 1st, we recorded this interview, in which you'll hear two of her three original new songs. Follow Eva on Instagram Follow Eva on TickTock Find Sick Girl on Spotify Read more, Charleston City Paper profile of Eva and Nathan Leach I shared our sponsor thank you's in Part One today, so we'll just wrap things up by saying The Slow Flowers Show is a member-supported endeavor and I value our loyal members and supporters! If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at slowflowerspodcast.com.

https://www.youtube.com/watch?v=K0LeQEdkwWs Today, I have two interviews and this is Part One. First up, a delightful mother-daughter design duo shares their story. Owner of Belle Pétale, a Seattle-based studio, Teresa Rao is an avid gardener and flower lover who in 2020 transitioned from a 16-year corporate training career to floristry. She has based her boutique design studio at home, where she can clip foliage and blooms from her garden while also parenting Priya, her eight-year-old daughter. Teresa Rao (left), with her daughter Priya (center), and Debra Prinzing (right) The studio name, Belle Pétale, comes from a childhood love of petals (Teresa and her sister were frequent flower girls for relatives' weddings) and a passion for all things French. Teresa's home interiors reflect her floral styling and a recent kitchen remodel was designed with her floral studio in mind. As it turns out, Teresa and Priya recently invited me to tea, so Priya and I could celebrate our shared birthday, February 28th. I asked them to design their signature floriography posies after tea. We had so much fun and I can't wait for you to watch along. Thank you so much for joining our conversation. And thank YOU to Teresa and Priya for sharing their mutual love of and talent for floriography! If you have a copy of Where We Bloom, the book we produced last year to showcase creative floral spaces owned by 37 Slow Flowers members, you saw Teresa in the pages, with photography by Missy Palacol. In that chapter, she told me, "I want to make sure I'm supporting farmers who are growing domestic flowers. I always share where my bouquets are sourced and I use hashtags like #supportyourlocalflowerfarmers, drawing attention to the mission that my business is part of while educating my clients and the public about why it's important." And now, with her new studio space at a neighboring property, Teresa will soon have a much-expanded Belle Petale cutting garden to help her keep things hyper-local. Chet and Kristy Anderson of The Fresh Herb Co. with their late-harvest scabiosas in front of the old stone schoolhouse that's now the kitchen wing of their farmhouse. Here's some timely news! Coming up this Friday, April 8th, at 9 am Pacific-Noon Eastern, you can join the Slow Flowers Member Virtual Meet-Up on Zoom! Enjoy a Greenhouse Tour with our special guests, Chet & Kristy Anderson of The Fresh Herb Co. For more than two decades, The Fresh Herb Co. has produced Colorado-grown flowers, plants and herbs for the region’s Whole Foods floral departments. Based in Longmont, Colorado, the 15-acre farm grows gorgeous sunflowers, elegant lilies and peonies, bodacious hanging baskets and bowls of fresh herbs that delight market shoppers each weekend. Chet and Kristy Anderson are featured in The 50 Mile Bouquet, written 10 years ago by Debra Prinzing and still in print. We'll visit this gifted flower-farming couple for a virtual greenhouse tour narrated by Chet, and enjoy a peek at their prolific early-season crops, including lilies galore, hanging baskets and culinary herb planters. Come with your greenhouse growing and marketing questions! Click here to pre-register for the April 8th Meet-Up on Zoom Thank You to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thank you to Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org. Thank you to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com. Thank you to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com. Than

https://youtu.be/zLx9bwGnLNw It's Spring, so it's garden book season, of course. Last week, you met Teresa J. Speight, author of Black Flora. Today, it's my pleasure to introduce you to Riz Reyes of RHR Horticulture, a longtime Slow Flowers member and friend who has authored his first book for young readers and their families. GROW: A Family Guide to Plants and How to Grow Them, encourages children to discover 15 plants and fungi with life-changing powers and learn how to grow them at home. Riz profiles 15 plants, beautifully illustrated by Sara Boccaccini Meadows, and in each section, readers will meet the often surprising plant relatives (for example, the tasty tomato is a cousin of deadly nightshade!). Interesting plant stories are accompanied with step-by-step instructions to grow and care for each one, whether you have a big backyard garden or a sunny windowsill. Here's a little bit more about Riz: Rizaniño Reyes is a horticulturalist, speaker, and educator. Growing up in the Philippines, Riz spent his childhood on a fruit plantation managed by his father before moving to the Pacific Northwest at age seven. Upon arrival in the United States, he learned the names of the new and strange flowers and continued to nurture his love of horticulture—“the art and science of plants”—at the University of Washington. Of his work, he says he hopes to inspire more young people, “especially people of color, to be involved with interacting with nature and learning about the environment . . . If everyone did this, can you imagine what a beautiful world this could be?” The story of the Pineapple in GROW, by Riz Reyes The story of Orchids in GROW I hope you enjoy our conversation, recorded a few weeks ago inside my cozy greenhouse. I've edited some of the whimsical, info-packed illustrations by Sara Boccaccini Meadows throughout this video. Listen to my 2015 interview with Riz in Episode 215: Riz Reyes on Floriculture as the Gateway to Horticulture (Episode 214) Find and follow Riz Reyes at these social places:RHR Horticulture on FacebookRHR Horticulture on InstagramRHR Horticulture on YouTube Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thank you to CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain in California and 48 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market and in promoting the benefits of flowers to new generations of American consumers. Learn more at cafgs.org. Thank you to Store It Cold, creators of the revolutionary CoolBot, which you just heard Carlee mention as a new addition to her studio. Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner. Don't have time to build your own? They also have turnkey units available. Learn more at storeitcold.com. Thank you to Flowerfarm.com. FlowerFarm is a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the "Origin" selection tool in your search. It's smarter sourcing. Learn more at flowerfarm.com. Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 830,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan. Th

https://youtu.be/9HVJNoRhWgE I'm so excited this week to share the video from our March Slow Flowers member meet-up featuring author Teresa J. Speight as our special guest, along with many of our Slow Flowers members who appear in the pages of the new book Black Flora, just released by Bloom Imprint. Black Flora is a book that is long overdue and it showcases the excellence and contributions of Black flower farmers and floral designers throughout the country. Above portraits of Black floral creatives - from the pages of Black Flora This book recognizes the rich, beautiful, complex, and diverse narrative being told by African Americans in today's floral marketplace. Based in the Washington, D.C., area, garden writer, podcaster and blogger Teri Speight interviewed 25 Black floral personalities to learn how they have rooted their lives in the floral world. Black Flora's pages are filled with more than 90 vivid photographs illustrating the talent and artistry of Black floral designers and creative directors coast to coast. There are stories and images from cutting gardens and flower farms, rural acreage to urban lots. Each profile explores family legacy and professional influences, as women and men of varied backgrounds and generations share the journey that led to careers in wedding and event design, botanical art, horticultural therapy, cut flower farming, entrepreneurship and activism. I'm so pleased to introduce you to this project, and for you to meet Teri as we discuss and introduce many of the creatives featured in Black Flora. Order your copy of Black Flora at bloomimprint.com or find it via any online bookseller! Or, ask you independent local bookseller to order it for you! This book recognizes the rich, beautiful, complex, and diverse narrative being told by African Americans in today's floral marketplace. Based in the Washington, D.C., area, garden writer, podcaster and blogger Teri Speight interviewed 25 Black floral personalities to learn how they have rooted their lives in the floral world. Black Flora's pages are filled with more than 90 vivid photographs illustrating the talent and artistry of Black floral designers and creative directors coast to coast. There are stories and images from cutting gardens and flower farms, rural acreage to urban lots. Each profile explores family legacy and professional influences, as women and men of varied backgrounds and generations share the journey that led to careers in wedding and event design, botanical art, horticultural therapy, cut flower farming, entrepreneurship and activism. I'm so pleased to introduce you to this project, and for you to meet Teri as we discuss and introduce many of the creatives featured in Black Flora. Order your copy of Black Flora at bloomimprint.com or find it via any online bookseller! Or, ask you independent local bookseller to order it for you! I love what Teri wrote in her introduction to Black Flora: “Younger generations of Black plant-lovers are seeking inspiring examples of successful floral artists and entrepreneurs. When they see their potential -- through representation of people who look like them in farming and floristry -- the possibilities of the future enable their dreams.”teresa j. speight Find and Follow Teresa J. Speight:Cottage in the Court on FacebookCottage in the Court on InstagramCottage in the Court on Twitter Sustainable Farming News If you're interested in learning more about sustainable flower farming practices on Slow Flowers member farms across North America, check out our recent story on the topic, published in the March issue of Johnny's Advantage Newsletter. For the past several years, the Slow Flowers Society has surveyed our members on a wide array of topics. The insights gained have helped inform our annual Slow Flowers Floral Insights & Industry Forecast. For 2022, inspired by conversations with Johnny's Selected Seeds' flower experts, we asked survey-takers to share their preferred sustainable farming methods. Curious about the specifics, I spoke with six of the respondents, who elaborated on their approaches to farming with sustainable methods. These six conversations included Stacey Chapman, of Westwind Flowers in Orange, Virginia; Becky Feasby, of Prairie Girl Flowers in Calgary, Alberta; David Brunton, of Right Field Farm in Millersville, Maryland; Susan Schultze, of Joy de Fleur Flower Farm in St. Paul, Minnesota; Jennifer McClendon, of JenniFlora Farm in Sebastopol, California; and Stacey Denton, of Flora Farm & Design Studio in Williams, Oregon. Each of these growers has a different story, with farm location, size, and scale and crop specialties varying widely. I learned so much from my conversations with each of these flower farmers, who are all very thoughtful about what they do on their land, as well as articulate about the "why" of what they practice. Click here to read Sustainable Farming Methods Thank you to

https://youtu.be/t0tOm-9SvY8 Today's guests, Shannon and Judd Allen, are first-generation farmers who grow specialty cut flowers in Uniontown, Ohio, serving the Canton-Akron communities. One of Bloom Hill Farm's many John Deere Tractor IG posts -- in which Judd and Shannon tagged the company. Another fun post! A few weeks ago, Shannon reached out via email to let us know that John Deere, the tractor company based in Moline, Illinois, filmed and produced several videos about their small farm and their flowers. The campaign is out now -- perhaps you've watched it. It's called "How to Make the Most of Your Land." The series features everyday gardeners and growers who use John Deere's USA-made tractors, mowers and other equipment. What a sense of pride I felt in watching the video clips Shannon and Judd shared. Lately, I've been seeing the extended commercial on national TV, which features Bloom Hill Farm and several other passionate growers and gardeners. Bloom Hill Farm Stand -- a popular local destination in Northeast Ohio. I asked the Allens to join me for a conversation about Bloom Hill Farm, and to introduce their story to our Slow Flowers Community. Let's jump right in and meet them, learn more about Bloom Hill Farm and how their goals and dreams for building a family-owned floral enterprise on their own terms. Oh, and you'll want to listen for Shannon's secret tip on social media tagging. Bloom Hill Farm's dahlias (left) and seasonal bouquets (right). What an uplifting story that puts a big smile on my face! Congratulations to Shannon and Judd -- what a fabulous way to put flower farming on the map! Find and follow Bloom Hill Farm at these social places:Bloom Hill Farm on Facebook and Instagram Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com. Thank-you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out Longfield Gardens' full catalog at longfield-gardens.com. Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com. We've got much more news to share about all of our Slow Flowers activities. Also in today's show notes, you can find the link to our mid-March Slow Flowers Summit newsletter, which includes details about a post-Summit optional tour of New York's flower district led by Molly Culver of Molly Oliver Flowers. And you'll also find the link to our Spring BLOOM Imprint newsletter with all kinds of stories and events celebrating our floral lifestyle books and authors. You can also find the subscribe buttons for those newsletters here, so sign up! Thanks so much for joining us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 825,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too. If you’re new to our weekly Show and our long-running Podcast, check out all of our resources at Slow Flowers Society.com and consider making a donation to sustain Slow Flowers’ ongoing advocacy, education and outreach activities. You can find the donate button in the column to the right at debraprinzing.com Thank you for listening! Sending love, from my cutting garden to you! (c) Missy Palacol Photography I'm Debra Prinzing, host and producer of the Slow Flowers Show & Podcast. The Slow Flowers Podcast is engineered and edited by Andrew Brenlan.

https://www.youtube.com/watch?v=aZVF4y_zhW0 THAT FLOWER FEELING is a cooperative effort to get more Americans enjoying more flowers, more often. From upscale florists, farmers markets or grocery stores — as long as people are bringing home flowers regularly, that’s good enough for us. We want everyone to experience the impact of flowers on a daily basis. They’re a beautiful, natural dose of feel-good, so why should they be reserved for special occasions? Even the most modest bouquet of flowers can have all sorts of positive short and long term effects on how we feel — in other words, it’s that flower feeling. In mid-January, I was invited to a virtual launch of an ambitious, new, consumer-focused flower promotional brand called That Flower Feeling. The invitation came from CalFlowers, the floral trade association most widely known for providing its members with the lowest FedEx shipping discounts and negotiated discounts through other ground and air channels across the U.S. One of the association's top goals is to promote the benefits of flowers to new generations of American consumers. Slow Flowers Society is a member of Cal Flowers and we're grateful for CalFlowers sponsorship of the upcoming Slow Flowers Summit. https://youtu.be/XulnjOtFeEM I was so impressed about the brand, That Flower Feeling, and the new campaign, Flowers: Self-Care Made Easy, that I wanted to share it with our Slow Flowers Community. The campaign is a cooperative effort to get more Americans enjoying more flowers, more often. My guest, Steve Dionne, executive director of Cal Flowers, believes that whether it's from upscale florists, farmers markets or grocery stores — as long as people regularly bring home flowers, it's a good thing. Let's jump right in and meet Steve, hear about CalFlowers and how That Floral Feeling was created, and view some of the fun assets and content they've created -- all available to you for your own marketing efforts. Self care has become a lot of work. You gotta pamper, practice mindfulness, balance life and work, and be awesome at all of them. Flowers on the other hand are self care made easy. They won't replace working out or eating well. But they're a spiritual tune-up. So treat yourself to a little off-the-shelf self care.That Flower Feeling Three of the social media assets created to promote Flowers - Self-Care Made Easy Learn more about CalFlowers Here Follow That Flower Feeling at these social placesYouTubeFacebookInstagramPinterest Request access to the campaign assets by emailing: [email protected] Join the March Slow Flowers Member Meet-Up! Coming up this Friday, March 11th at 9 am Pacific/Noon Eastern, you're invited to join our March Slow Flowers Meet-Up. Our special guest is author Teresa J. Speight and many of the Creatives featured in the beautiful and significant new title, BLACK FLORA. This event is open to guests, so share the link with anyone in flower farming and floral design who should know about Black Flora! We'll discuss the book, meet several of the flower farmers and floral designers who participated, and preview the stunning cover floral art and some of the interior spreads. We're opening up this month's Meet-Up to guests, but everyone needs to pre-register. I hope to see you there in the zoom room! Click here to pre-register for the March 11th Meet-Up Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thank you Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com. Find flowers and foliage from California, Florida, Oregon and Washington by using the "Origin" selection tool in your search. It's smarter sourcing. Learn more at flowerfarm.com. Thanks to Association of Specialty Cut Flower Growers. Formed in 1988, ASCFG was created to educate, unite, and support commercial cut flower growers. It mission is to help growers produce high-quality floral material, and to foster and promote the local availability of that product. Learn more at ascfg.org. Thanks to Red Twig Farms. Based in Johnstown, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popula

https://youtu.be/rlTMy9WVTsw I believe that springtime brings out the creativity in all of us and even though we're still nearly a month from the start of Spring, our thoughts are turning to another bountiful season of growing and design. That sentiment was abundantly clear last month at the 2022 Northwest Flower & Garden Festival here in Seattle. Last week, I introduced you to two Oregon farmer-florists, Bethany Little of Charles Little & Co., and Beth Syphers of Crowley House Farm. Today, I have another inspiring Slow Flowers conversation to share, also recorded at the flower show. Adam and Jennifer O'Neal of PepperHarrow Farm, authors of the new book, "Small Farm, Big Dreams" Adam and Jennifer O'Neal, flower farmers and designers who own PepperHarrow Farm in Winterset, Iowa, were here to speak and teach at the flower show. We sat down for a conversation on the final day of the five-day event, after a whirlwind 24 hours in which they competed head-to-head in a container design competition (listen closely to learn who won the prize ribbon), lectured on the main stage on the topic: "Big Flower Dreams: Flower Farming Tips for the Backyard Cutting Garden"; and demonstrated "DIY Market Bouquets: Easy Tips From the Pros."Join our fun, flower-filled conversation, recorded in the lobby of the Washington Convention Center -- apologies for the background noise. Meet Jennifer and Adam, or shall I say, re-meet them as they're past guests of the Slow Flowers Podcast. You'll learn more about all of the exciting 2022 flower growing news and events taking place this coming season at PepperHarrow Farm, including the forthcoming publication of Small Farm, Big Dreams: Turn Your Flower-Growing Passion into a Successful Floral Enterprise -- out in April. Thank you so much for joining us today. We've added the replay video of today's interview at the top of t his post, which is followed by bonus video from Jenn and Adam's DIY Market Bouquet presentation. You might learn a thing or two! And of course, you can pre-order Small Farm, Big Dreams at this link. Find and follow PepperHarrow Farm at these social places: PepperHarrow on Instagram and FacebookPepperHarrow on YouTube and Pinterest News of the Week We just dropped the March 2022 Slow Flowers newsletter and if you missed it, you can find the link here. Highlights include the debut of our beautiful new 2022 American Flowers Week branding illustration and free social media badges; as well as details about our March 11, 2022 Member Meet-Up introducing the author and many of the creatives featured in the pages of Black Flora; plus a new Sustainable Sympathy Flowers survey you'll want to complete because it will inform future content for our members. We've compiled all the floral news that's important to know and I hope you find it useful. Take our Sustainable Sympathy Flowers Survey Above: Lori Poliski of Flori designed a sheaf bouquet, which she describes as a frequent choice for farewell flowers in the UK, symbolizing a sheaf of wheat. (c) Missy Palacol Photography Two Slow Flowers Society members in the Seattle, Washington, area, Lori Poliski of Flori and Tammy Myers of First and Bloom, are taking the lead to collect your input about sustainable sympathy/funeral/celebration of life/farewell flowers in the industry. They have prepared a short survey for Slow Flowers Members. If you participate, you are eligible for a drawing to win a gift of the Oshun pouch and a block of Agrawool by Sideau. Both mechanics are 100% compostable alternatives to floral foam. The survey results will be shared by Lori and Tammy in a Slow Flowers Podcast episode in April 2022. THANK You in advance for sharing your insights and experiences! Click here to take the Survey and be included in the giveaway drawing Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.Thank you to Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system--Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details' all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7

https://youtu.be/l8_Fo4bvLsc February has been a month packed with flowers, from Valentine's Day to our annual spring ritual here in Seattle -- the Northwest Flower & Garden Festival. Earlier this month, I hosting a number of out-of-town Slow Flowers Society members were here to speak and teach at the flower show, and it was so nice to see one another in person AND to celebrate locally-grown flowers and sustainable practices in growing and design. My two guests today joined the Blooms & Bubbles workshop series at the flower show, produced by Slow Flowers Society. Bethany Little of Charles Little & Co., based in Eugene, Oregon, and Beth Syphers of Crowley House Farm in Rickreall (outside Salem, Oregon), taught on the first two days. We had so much fun -- Bethany led a romantic wreath-design class and Beth taught a flower crown workshop. The students loved it all!I'm so glad that Beth and Bethany had time to sit down and visit with me for a conversation we recorded to share with you today. We recorded at the Seattle Wholesale Growers Market in Seattle, a farmer-owned cooperative that is also a Slow Flowers Society sponsor and longtime partner. You'll see the beautiful Northwest potted orchids in the background as the three of us discussed news from their flower farms. Beth Syphers (left) and Bethany Little (right) Here's a little background of Bethany Little:With her husband Charles Little, Bethany is co-owner since 1998 of Charles Little & Co. She has a background in floral design and is the farm's sales & shipping manager, as well as a wreath maker extraordinaire. Charles founded the farm in 1986, establishing it on 35 acres of nutrient rich soil along the Coast Fork of the Willamette River. Located at the foot of Mt.Pisgah in Eugene Oregon, their crops consist of foliage of all kinds; ornamental herbs, grasses and grains, unique sticks, pods and berries. A sizable part of the farm includes popular annual and perennial flowers such as larkspur, snapdragons, sunflowers, peonies, calla lilies, lavender. And considerable acreage is devoted to woody shrubs and trees such as Viburnum, Ilex, Spirea, Weigela, Hydrangea, Cotinus, Lilac, Snowberry, Cornus, Eucalyptus, Specialty Conifers, Ornamental Cherries and Almonds.Charles Little & Co. relies on the principles of regenerative agriculture. Over the years plants have become naturalized and now require very little weeding or pest control. All crops produced on the farm are in-season and field-grown without the use of hoop houses or green houses. Charles Little & Co.'s range of unique, high-quality floral materials distinguish us from many other growers. Here's a little background of Beth Syphers:Beth and her husband Jason have two children and they live at Crowley House Flower Farm outside McMinnville, Oregon. What started out as just a flower design hobby ten years ago, has grown over time into the family farm of today. The need to produce high quality blooms for Beth's floral designs, plus the appeal of the slower, simpler lifestyle for their family – the need to feel the soil on their hands and feet, to see the sun rise and set over their fields, has led them down the path of flower farming and the amazing adventure that has become Crowley House.Beth is the co-author of the forthcoming book, Furrow & Flour, with her sister Sarah Kuenzi, which Bloom Imprint will publish this coming fall. Listen to Bethany Little - Episode 349 (March 16, 2018)Listen to Charles Little - Episode 207 (August 18, 2015)Follow Charles Little & Co. on Facebook, Instagram & YouTube Listen to Beth and Jason Syphers - Episode 259 (August 24, 2016)Follow Crowley House Farm on Facebook, Instagram & YouTube Listen: A Blooming Good Time Podcast with Beth Syphers, Rilley Syphers and Emma Dixon Thank you so much for joining us today. There is plenty of bonus material in today's show notes, including the video of our interview, as well as clips from both women's design workshops at the Northwest Flower & Garden Festival. https://youtu.be/ZmWV14qce7k Learn some easy wreath-making design tips from Bethany Little https://youtu.be/r9Rx9mOD9L8 Make a charming flower crown with Beth Syphers Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. More thanks goes to Johnny's Selected Seeds, an employee-owne

https://youtu.be/cEg4d5POQLw First of all, I hope you had a happy Valentine's Day! Today, we are in for a real treat. So many of our members – flower farmers and floral designers alike – are devoted to changing the dialogue around flower sourcing. During what is one of the biggest floral holidays of the year, it has not been unusual to read media reports about flower shortages or all the negatives around flowers in general. The chocolate and jewelry folks wouldn't have it any other way -- just discourage people to buy flowers, right? Hometown Flower Co.'s all-local flower cart, designed for the Empire State Building's Valentine's Day celebration Well there is another message and you'll hear it today. It's good news – and you already know it! Local Flowers Come to the Rescue for Valentine's Day, with a new approach to help Cupid get flowers to gals and pals. Jaclyn Rutigliano and Marc Iervolino One of our members is doing something incredible and I can’t wait to introduce you to Jaclyn Rutigliano of Hometown Flower Co. Based on Long Island, Hometown Flower Co. partnered with the Empire State Building to present “Local is Beautiful” – a Valentine’s Day Floral Installation and Pop-Up Shop celebrating New York and New Jersey-grown flowers. Visitors to the Empire State Building's 86th floor Observatory Deck from last Thursday, February 10th through Monday, February 14th were greeted with an eye-catching floral installation designed 100-percent foam free and exclusively with fresh flowers sourced directly from New York and New Jersey growers. We joined Jaclyn last week while she was putting the finishing details on her pop-up to record a visit and learn more about how this promotion came together. By way of quick background, Jaclyn and her husband and partner Marc Iervolino founded Hometown Flower Co. in 2019 as a Long Island-based sustainable floral design studio and pop-up flower truck. A third-generation floral design, Jaclyn is a past guest of the Slow Flowers Podcast and she and Marc are featured in Where We Bloom, a book I wrote in 2021. Thanks so much for joining us today to get in the Local is Beautiful Valentine’s Day spirit with Jaclyn. I will share the Floral Facts and talking points that Jaclyn developed for the media, lifestyle influencers, visitors to the Empire State Building and flower customers – Slow Flowers provided support for the collateral material that Hometown Flower Co. shared and we’re so excited to help them get the word out. Hometown Flower Co.'s signature "Flowers in a Bag" at the Empire State Building's 86th Floor Observatory. WHY LOCAL FLOWERS? The majority of the floral industry's flowers are harvested by workers marginally compensated, around 60% of whom are women. They are then bred for long distance air travel (hence, no more natural floral fragrances) which comes with a massive carbon footprint from long distance air travel. Most stems are already covered in chemical pesticides but then get topped off with a warm welcome at the border with a spraying of Roundup upon entry into the U.S. Nothing says "stop and smell the roses" like a good whiff of Roundup at your nostrils! Flowers then get trucked to various wholesalers who have purchased from a global marketplace, where they then remain until a florist purchases. Once at a florist, they remain again until use for a special event or for a customer order- who then desires a product that will last at least one week. Hometown Flower Co. believes there is a better alternative: source directly from local growers, providing the freshest possible flowers within just a couple of days from when they were cut. Some Takeaway Floral Facts: Did you know, every year Colombia exports ~30 million roses to the U.S. for Valentine’s Day? That’s a long way to travel! Between the carbon footprint & the pesticides sprayed at the border, we think there’s a better alternative: local flowers.74% of consumers don't know where their flowers come from. Currently the U.S. imports ~80% of flowers sold and 200,132 TONS of flowers land in Miami each year. During the weeks of Valentine's Day and Mother's Day, 80,000-130,000 boxes of flowers arrive daily, equaling seven daily flights, six days per week. What can you do if you live in a region that does not have easily accessible locally-grown flowers? Look for florists and farmers who ship nationwide at SlowFlowers.com, TheFlowry.com, or check for Certified American Grown labeling for your grocery store blooms.Floral Foam = Plastic. Did you know, the "green stuff" used by many florists to keep designs hydrated is actually a single-use plastic? This outdated and unnecessary design hack ends up in our landfills and is filling up our waterways with microplastics. Help the floral industry ditch the foam: order your flowers sans floral foam.There are flower farmers currently located in all 50 states. 58% of res

https://youtu.be/DEEyyLNX2lw Today, we're sharing more insight about one of the themes of the 2022 Slow Flowers Floral Insights & Industry Forecast, released last month. Our second insight is Plant Your Own Bouquet and today's guest, Jen Healy, is one of the people who helped me realize this important shift in the marketplace. When Jen first joined the Slow Flowers Society with her business J&B Garden Center, we jumped on the phone so I could get to know her better. That was very early in 2021 and I learned that J&B is an independent, family-owned retail garden and home decor destination in Albany, located about 70 miles south of Portland near Corvallis. Jen and I discussed the important intersection between gardening and cut flower growing, and how she's integrated the two world through the business she and her husband Brent Pockrus started in 2019. Jen Healy, the "J" of J&B Garden Center. She's a retail entrepreneur, nursery owner and proponent of cut flower gardening Today, we'll meet Jen, talk about the floral program at J&B -- and as a bonus, Jen will share her observations from last month's Dallas Home & Gift Market. We'll discuss five key trends that she noticed there -- lifestyle and decor themes and concepts you will want to know all about for your floral enterprise. Click below to download a PDF of our presentation deck with all of Jen's scouting slides. Slide Show_JB NurseryDownload Thanks so much for joining us today to meet Jen Healy and learn from a true trendspotter who's bringing her passion for cut flowers into the retail environment. Find and follow J&B Garden Center:On Facebook On Instagram 7-month Flower Farming Course - with J&B Garden Center (Sign-up link) As I mentioned in last week's episode, Slow Flowers is moving into Valentine's Day by producing five days of floral design workshops for the 2022 Northwest Flower & Garden Festival, which begins today, February 9th and continues through Sunday February 13th. Be sure to follow our IG stories at slowflowerssociety.com each day, to see our design instructors -- all Slow Flowers members. They include Bethany Little of Charles Little & Co., who is teaching romantic wreath design today; Bethany Syphers of Crowley House Farm, who will teach a flower crown workshop on Thursday; Kiara Hancock of K. Hancock Events, who will be teaching a centerpiece workshop on Friday; mom-and-daughter team Kim Gruetter and Tonnelli Gruetter of Salty Acres Farm, who will teach the tiny bouquet workshop on Saturday and Tobey Nelson of Tobey Nelson Events & Design's botanical jewelry workshop on Sunday. I'm super excited to get a jump start on spring and the NW Flower & Garden Show is definitely the way to do it here in Seattle. Oh, and I can't overlook shout-outs to our members and Bloom Imprint authors who are also speaking at the show: Jennifer and Adam O'Neal of PepperHarrow Farm are speaking three times, including about their new book Small Farm, Big Dreams, and competing head-to-head on the Container Wars stage (I'll try and grab footage of that match up!), and Julie Beeler of Bloom & Dye, who will teach Colors from the Dye Garden. So what are you waiting for? If you're in the Seattle area and you want a pair of tickets, I'll be giving away two sets of tickets to the first two Members who comment in today's show notes at slowflowerspodcast.com or who send us a DM at slowflowerssociety on IG. Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more atfarmgirlflowers.com. Our next sponsor thanks goes to Store It Cold, creators of the revolutionary CoolBot, which you just heard Carlee mention as a new addition to her studio. Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner. Don't have time to build your own? They also have turnkey units available. Learn more at storeitcold.com Our next sponsor thanks goes to Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. You can shop by flower and by country of origin at flowerfarm.com -- and find flowers and foliage from California, Florida, Oregon and Washington by using the "Origin" selection tool in y

https://www.youtube.com/watch?v=JOSA64L3Zmo Before we start today, don't forget to listen for details about the 2022 Northwest Flower & Garden Show ticket giveaway! You'll hear all about how to win one of 5 sets of two tickets to attend the show-- which starts one week from today on Feb 9th and continues through Feb 13th in Seattle. I'll share the giveaway rules at the end of this episode -- stay tuned. Photography, courtesy of (c) Hans Li and (c) Ana Gambuto As some of you heard a few weeks ago, we recently released the 2022 Slow Flowers Floral Insights & Industry Forecast. One of our first of nine insights is called Now or Never, an acknowledgement that many in our community are making changes for the better. We've been inspired by floral entrepreneurs who are "flipping the script," changing their established or "safe" models to fit a re-imagined lifestyle and today's guest, Jennifer Kouvant, along with her partner Hans Li, of Six Dutchess Farm, are part of that shift. Six Dutchess Farm, LaGrangeville, New York Based in the Hudson Valley, Six Dutchess Farm is a first-generation small family farm located about 70 miles north of new york city. Their 12-acre farm grows fresh, seasonal cut flowers, specialty berries and herbs, and flocks of beloved animals, including heritage hens, and Swedish Gotland sheep. As Jennifer says, "We approach farming from a place of deep connection to the land, the animals and our community." She continues, "Through a pasture-based regenerative model, we are cultivating a future where small, diversified farming is an essential part of environmental sustainability and healthy, thriving communities." Six Dutchess is committed to maintaining a vibrant, bio-diverse, cruelty- and chemical-free environment -- one where animals can graze on pasture as nature intended, and where humans can gain a deeper respect for the land on which they live, for the flowers and food they grow, and the living beings that sustain them through the seasons." Six Dutchess Farm - a beautiful destination for flowers, food and fiber Thanks so much for joining us today! As Jennifer mentioned, she's launching a website soon and in the meantime, click here if you want to receive the Six Dutchess Farm newsletter with information about classes in flowers, fiber and food. Find and follow Six Dutchess Farm on Instagram Comment to Win Flower Show Tickets Hey, welcome to the start of February -- we're getting closer to gardening and flower farming season for most of us -- and I, for one, am ready for it! The theme of the 2022 Northwest Flower & Garden Festival is "Greetings from Spring," and if you're in the PNW or plan to be the week of Feb 9-13, you might be eligible to win 2 tickets to attend! Post a comment below and share your favorite spring blooms to grow or design with. We will randomly draw five names from those who comment next Sunday, 2/6 at midnight Pacific time and announce the winners on 2/7. Spring Cleaning Checklist for your Slow Flowers Society Membership https://vimeo.com/671467603 We've just filmed the 2022 Spring Cleaning Checklist with Tips for Updating Your slowflowers.com Member Profile. We recently updated the Slowflowers.com platform -- I'm calling it Slow Flowers 3.0 -- and while the site may not look much different to you from the outside, we've worked with our software folks to make some important back-end changes to improve member services and functionality. With the upgrade, we believe the Slow Flowers Community will experience higher engagement and interaction with floral consumers Watch our new short training video (above) where you'll find steps for updating your member profile and for making the most of your investment as a slow flowers member. Click for more details February Slow Flowers Member Virtual Meet-Up: February 18th Jim Martin (left), owner of Compost in my Shoe (Charleston, S.C.) and Rita Anders (right),owner of Cuts of Color (Weimar, Texas) Next up, we're getting ready for a flower-filled February, and I want to remind everyone who loves attending the monthly Slow Flowers Member Virtual Meet-up that we're moving that event to take place AFTER Valentine's Day this year -- so I'll see you Friday, February 18th online in the zoom room. The time is still 9am Pacific/Noon Eastern. Our focus is on winter flower crops and designing from the garden in winter. This session is inspired by the fantastic conference I attended and spoke at in Southern Flower Symposium in Charleston, S.C., produced by Jim Martin of Compost in my Shoe and fellow members of Low Country Flower Growers in August 2018. Cuts of Color's Rita Anders was a keynote presenter, speaking on the topic: "Optimizing Cut Flower Production in our Southern Climate" -- and it was an incredible session that enhanced people's understanding of how they could exte

https://youtu.be/qf9WxhFUE48 It's great to be here today to share our 8th consecutive floral forecast for the Slow Flowers community. The audio you'll hear was recorded during our Monthly Member Meet up on January 14th and those who attended got an early, sneak peek at the report. We recorded the session and I'm sharing the edited version with you today. This report has become an important gauge for our members, as well as for the greater floral marketplace and business media, as we evaluate prevailing cultural shifts, notable changes, and breakout ideas influencing flower farming, floral design and consumer attitudes about flowers. The Slow Flowers Floral Insights and Industry Forecast debuted in December 2014 when I first compiled my top predictions for 2015 and shared them with the media and the floral profession. The Forecast continued through 2021, as I gathered intelligence over the course of each year, conducting hundreds of magazine and podcast interviews, and soliciting feedback through the annual Slow Flowers member survey. For 2022, I'm so pleased to be joined in this endeavor by Bloom Imprint's creative director Robin Avni. Robin has contributed her unique point of view and expertise in developing this year's forecast with Slow Flowers -- and much of what I've learned about forecasting has come from past collaborations with Robin. Robin has successfully managed innovative, award-winning teams and high-profile projects as well as receiving numerous national design awards. She has worked with Fortune 500 companies, national advertising agencies and award-winning media properties, applying timely lifestyle insights to their businesses. I want to get right to the juicy parts of our presentation, so let's jump right in and learn about 2022's Floral Reawakening. Download a recap of this REPORT: Slow Flowers Floral Insights & Industry Forecast for 2022. REPORT_Slow-Flowers-Floral-Insights_and_Industry-Forecast_2022Download There is so much to unpack in the nine insights we've discussed today and so you can expect to hear more as I dig deeper into these themes and the people in the Slow Flowers Community who are leading these major shifts and who can speak to us for extended stories and interviews. And please reach out to let me know what you think about them! You can always write to [email protected]. I can't believe we're already at the end of January -- it has been an insanely rapid start to a New Year, one with continued uncertainty about our health, our communities and our planet. I believe we are stronger together when we can draw inspiration and comfort from one another. I hope to see many of you in the coming weeks, as I host six of our members who will be teaching at the upcoming Northwest Flower & Garden Festival, February 9-13, in Seattle at the Washington State Convention Center. Slow Flowers Society is again producing the Blooms & Bubbles Workshops with some fantastic presenters -- all Slow Flowers members, including Bethany Little of Charles Little & Co., Beth Syphers of Crowley House, Kiara Hancock of K. Hancock Events, Kim Gruetter & Tonneli Gruetter of Salty Acres Farm and Tobey Nelson of Tobey Nelson Events. Head's up because Next Week, we'll have our ticket giveaway for five sets of two tickets to attend the flower show as my guest. You can also find the details starting February 1st at @slowflowerssociety on IG. Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com. Thank you to Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we're thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com. Thank you to The Gardener's Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you'll want to check out the course offerings at thegardenersworksh

https://youtu.be/eKi8x3WAGDM At the beginning of a New Year, I often find myself focusing on all the projects and improvements I want to tackle, not as "resolutions," but as "upgrades" that frankly, I've probably been thinking about for the entire past year -- and now it's just time to put those ideas and concepts into practice. There's something that resonates with the phrase, New Year, New You, and I have to say, I already feel like I'm ticking off some of those goals in small and large ways. Whether that means getting beautiful prints framed so they can hang on my office wall rather than be stacked in a pile or ordering new filing cabinets and sorting through reams of paperwork that was previously mounded on the floor of my office; or subscribing to new software that will improve how Slow Flowers Society functions -- it's a long list. I've done those three things so far in less than three weeks -- so I'm patting myself on the back. Founder and CEO of Details Flowers Software, Corinne Heck Today's guest might just help you unlock something that you've been struggling with -- how to streamline your recipes and proposals and take your wedding and event branding to a new level. Please join me in welcoming Corrine Heck, founder and CEO of Details Flowers Software. The Promise: Do More and Earn More Proposal Templates for Weddings and Events The Details Flowers Software platform was created by florists, for florists, with the primary goal of providing a solution to help floral businesses of all sizes succeed. Motivated to create a system to help florists do more and earn more, Details believes in helping to shape the floral industry as a whole and help it grow. The platform connects florists, designers, growers, suppliers, wholesalers, and educators together to inspire a more beautiful world through flowers!Founded in Ormond Beach, Florida in 2015, Details Flowers Software was created by Corrine Heck. As an event florist, Corrine designed and executed hundreds of events, becoming a leader in floral design in the Central Florida market. After years of growing her floral business, Corrine decided to move in another direction and take on the challenge of building a much-needed, all-in-one software solution for people just like her: florists. Kit Wertz (left) and Casey Schwartz (right) of Flower Duet won a Details Flowers Software package at the Slow Flowers Summit in 2021. Notice their lanyards! Details partnered with the Slow Flowers Summit in 2021 and will return as a sponsor for our 2022 Summit - and just recently, they came onboard as a Slow Flowers Podcast sponsor. Today we'll learn about this useful and beautiful tool for organizing your floral enterprise and listen closely because there is a special offer for listeners that Corinne shares at the end of our conversation. Thanks so much for joining us today. If you're interested in learning more about Details, visit detailsflowerssoftware.com for a free 7-day trial. And take advantage of a 20%-off discount for your first year -- use the promo code Corinne offered -- it's SlowFlowers22. As I mentioned, Details is one of our sponsors for the 2022 Slow Flowers Summit, and to learn more, you'll want to subscribe to our Summit newsletter -- Here is the link to subscribe. We update our registrants and followers on the 15th of each month, so I'll also share a link to the January 15th newsletter -- with lots of news on the venue, and answers to all the FAQs you might want to ask. June will be here before you know it and I'm so excited to see you there! Click here to Register for the Slow Flowers Summit 2022 Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than $11 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. And thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com. Thank you to Rooted Farmers, working exclusively with local growers to put the highest-quality specialty cut flowers in floral customers' hands. When you partner with Rooted Farmers, you are investing in your

https://www.youtube.com/watch?v=o4d6fj2eUP4 It's that time again -- our chance to review and reflect on all we achieved and experienced in the year that's just come to a close -- this time, 2021. I'm joined by two key members of the Slow Flowers Team -- Karen Thornton, our operations and events manager, and Niesha Blancas, our social media manager, who helped review our highlights and wrap things up for 2021. As historians have taught us, you can't plan for the future without knowing the past, right?! Karen and Niesha are such valuable members of our team and I'm so grateful for their talents and commitment to the Slow Flower Mission! This year, rather than taking a chronological, month-by-month walk through 2021, we thought it would be useful to touch on each of our programs, channels and activities by topic. Membership: In 2021, we achieved our highest level of membership since the launch of Slowflowers.com in 2013 -- 880 members in all 50 states and most Canadian provinces. What a wonderful growing community of progressive, sustainably-minded, flower people. Our monthly Member Meet-ups were a highlight for me -- beginning last January when we hosted Rachel Johnson of Simply Grounded, who led our session on Sogetsu Ikebana. The monthly meet-ups averaged 50 attendees all year long -- some more, some less. Sometimes we had a number of presenters; other times we included break-out sessions. The meet-ups began in 2020 as a way to connect with each other during the early days of the COVID pandemic. None of us realized how valuable these Zoom calls would become over the ensuing months. In 2021, we averaged 50 attendees each meet-up, and the replay videos have been watched more than 1,200 times.Continuing with Membership, one of my favorite accomplishments of the year was designing and producing the Member Marketing Toolkit, a digital 42-page booklet that answers all the questions our members might have regarding ways to participate and get the most out of your membership. And more recently, during October Member Appreciation Month, we produced a special Member Benefits Booklet with discounts and coupons from Slow Flowers Society and our sponsors. Member Survey:The Slow Flowers Member Survey informs our planning and forecasting for the year to come. Here are some highlights: Annual member survey4.6 satisfaction rating202175.26% (73 people) rate the value of their Slow Flowers membership as high value or very high value78.35% (76 people) are very satisfied or extremely satisfied with their Slow Flowers membership82.48% (80 people) are very likely or extremely likely to renew their membership in the upcoming year Congratulations to our Winners! Everyone who completed the Survey and shared their details was included in a special drawing for two prizes. Complimentary Slow Flowers Premium Membership for 1 year ($249 value): April Vomfell, Flathead Farmworks Free Slow Flowers Dinner at Blue Hill at Stone Barns – June 27, 2022 in Pocantico Hills, New York ($350 value): Jennifer Kouvant, Six Dutchess Farm Slowflowers.com At Slowflowers.com, our original home online, we invested in some important upgrades to the software platform. Just unveiled in December, we're calling it Slowflowers.com 3.0. It was our goal to improve user experience for the consumer and functionality for our members. We are planning a virtual "spring cleaning" later in January to share some of the ways our members can maximize their profile and brand through Slowflowers.com 3.0, so keep an eye out for that in the coming weeks. We'll be sure to record the tutorial for replay viewers. American Flowers Week American Flowers Week - June 28-July 112 botanical couture looks# of downloads of the Botanical Couture Webinar: 45local and national press generatedPlus, we celebrated Canadian Flowers week - 7 day Instagram series July 15-21, 2021 The American Flowers Week looks were featured in the digital edition of Slow Flowers Journal "Botanical Couture." This was the debut of a digital flip book, and we're excited to launch the quarterly magazine in 2022, with our winter edition coming later this season. Our members have contributed articles to the slowflowersjournal.com website over the past few years -- a popular feature -- and now we expect to get more members involved in the new project, which we're publishing in conjunction with BLOOM Imprint (more on that later). Slow Flowers Summit Two years in the making, the Slow Flowers Summit was our 4th annual gathering. When I asked Karen to share her feedback, she gave it in one word: Wowzer What a memorable and successful gathering last June at Filoli Historic House & Garden in Woodside, California. I have to thank Niesha Blancas for going to Filoli in June 2020, during what would have been our Summit there, and taking beautiful video and photography, as well as filming a design session with Emily Saeger and my IG live interview/tour with Jim S

https://youtu.be/p0A3EzW7goc We recorded today's show last week as the final video episode of 2021, so for Podcast listeners, it's our first episode of 2022 -- and you are in for a real treat. I'm so happy to welcome Gina Lett Shrewsberry of Inspirations by Gina, a Slow Flowers member and floral designer based in Northern California, and her colleague Valerie Chrisostomo, an Atlanta-based florist and founder of the new organization Black Girl Florists. Gina Lett Shrewsberry (left) and Valerie Chrisostomo (right) Here's a bit more about Gina: Inspirations by Gina is a floral and event design studio based in Sacramento and the San Francisco Bay Area. Gina has designed weddings and events all around Northern California, including at San Francisco City Hall, in Sacramento, Carmel, Lake Tahoe, Napa, and beyond. As a floral and event designer, she is committed to helping every client discover a unique style that encompasses their vision. Gina loves bringing celebration-worthy events to life. In addition to designing weddings and events, she also specializes in flower and plant deliveries and weekly or monthly floral subscriptions. Here's a bit more about Valerie: Valerie is the owner of One Soul Events + Flowers, based in Atlanta. Before she was surrounded by beautiful bouquets, timeless table settings, and phenomenal floor plans, her journey began at Florida State University where she studied Hospitality and minored in Business. There Valerie became passionate about meeting and event planning and learned the ins and outs of catering and world travel. One Soul Events & Flowers is a floral, wedding, and event planning company that produces stunning events through sophisticated planning. Early in 2021, Valerie's vision for creating community and nurturing other Black female florists led to the creation of Black Girl Florists. Black Girl Florists supports and celebrates Black women in floristry. In this nurturing community, members nurture their businesses and talents, all the while connecting with other Black women florists. It's a very special space to celebrate and support Black women-owned businesses in the floral industry.Find and follow Inspirations by Gina:Inspirations by Gina on FacebookInspirations by Gina on Instagram Find and follow One Soul Events + Flowers (Valerie):One Soul Events + Flowers on Instagram Find and follow Black Girl Florists:Black Girl Florists on FacebookBlack Girl Florists on Instagram Thanks so much for joining us today. The Slow Flowers Society is committed to equity, inclusion and representation in the floral profession, and we celebrate and honor Valerie for the launch of Black Girl Florists -- and thank Gina, one of our members, for making the important connection between our two organizations. Here are the details about the first Black Girl Florists Conference in Atlanta in March 2022. Slow Flowers Society has just signed on to sponsor the amazing gathering of Black Girl Florists. January Slow Flowers Meet-Up And a calendar note. You're invited to join our January Slow Flowers Meet-Up on Friday, January 14th at 9 am Pacific/Noon Eastern. It will be a very special session introducing the Slow Flowers Floral Insights & Industry Forecast 2022, which I will present with my publishing partner Robin Avni, creative director of BLOOM Imprint. Our members and listeners will be the first to preview the forecast for 2022. For the eighth year, Slow Flowers Society heralds 2022 with predictions of breakout themes, topics and categories for the floral marketplace. Our report has become an important gauge for our members, as well as for the greater floral marketplace and business media, to evaluate the prevailing cultural shifts, notable changes, and emerging ideas for floral design and flower farming.And as we gaze toward 2022, a number of key topics of interest have caught our attention that we want to share with you. We are thrilled that Robin Avni is joining Slow Flowers to develop and report the forecast for 2022. Robin has successfully managed innovative, award-winning teams and high-profile projects as well as receiving numerous national design awards. In 2004, following several successful years managing design teams for Microsoft, she founded bricolage*, an independent creative consultancy specializing in visual communications and content development, trend analysis, and creative strategy. She has worked with Fortune 500 companies, national advertising agencies and award-winning media properties, applying timely lifestyle insights to their businesses. You must pre-register for the January 14th session and you can find a link in today's show notes at slowflowerspodcast.com for Episode 539 -- and it's always in our Instagram profile link at @slowflowerssociety. Click here to pre-register for the Meet-Up on January 14th (9 am Pacific/Noon Eastern) Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, onl

https://youtu.be/fcupDb7Bygo Today's guest, Carlee Donnelly of The Rusted Vase Co. Click on the video above to see Carlee's beautiful botanical couture fashion and watch our recorded interview. At the conclusion, I added a video peek at all of the Fleurs de Villes creations by Seattle area Slow Flowers members. December's series of holiday-themed episodes concludes with a celebration of botanical couture by Fleurs de Villes. Listeners of the Slow Flowers Podcast met Karen Marshall and Tina Barkley, creators of FLEURS DE VILLES, when they brought the first collection of floral mannequins to the 2020 Northwest Flower & Garden Festival. This month, they partnered with Pacific Place and sponsor the Four Seasons Hotel, both venues in downtown Seattle, to produce Fleurs de Villes Noel. The exhibition ran from December 17 through 27. And as with the Flower Show, this time around there is a lot of talent contributed by Slow Flowers Member designers. Last week you met Seattle florist Melissa Mercado-Denke of Campanula Design Studio, who whose floral installation centered around the giant LOVE signage at Pacific Place. Today, you will meet Carlee Donnelly of The Rusted Vase Co., as Seattle wedding and event designer and past guest of the Slow Flowers Podcast. When Carlee mentioned that her Fleurs De Villes botanical gown would be on display at the Four Seasons Hotel in downtown Seattle, I invited myself for a visit -- and we recorded a short video tour of her beautiful and elegant winter-inspired look. It was the first thing guests of the Four Seasons saw upon their arrival. We also recorded a conversation in which Carlee discussed her foam-free design process and shared a surprise update about her upcoming studio branding change for 2022. https://youtu.be/3HF5UOMzECs And, as a bonus, watch Carlee as she designs in the Seattle Wholesale Growers Market "Farm to Florist" educational series featuring Dan's Dahlias. It will give you a good sense of her aesthetic and floral personality. Find and follow Carlee Donnelly:The Rusted Vase Co. on Instagram Below is a link to our March 2018 interview with Carlee from Episode 342. https://www.slowflowerspodcast.com/2018/03/28/episode-342-transitioning-from-studio-to-retail-flower-shop-with-carlee-donnelly-of-seattles-rusted-vase-co/ Slow Flowers Summit - Last Chance for Early Bird Pricing There are just two more days to take advantage of early-bird pricing for your ticket to the Slow Flowers Summit -- our fifth gathering, taking place June 26-28, 2022. You can find all the details at slowflowerssummit.com, and if you act now and register before the end of December, you'll receive the lowest price ever -- $749. Registration to the 3-day event includes breakfasts, lunches, refreshments and an opening day welcome cocktail party reception. We'd love you to join us! You can add the exclusive farm to table culinary experience of dinner at Blue Hill Restaurant to your Summit registration for an additional savings. You can find all the details at Slow Flowers Summit (www.slowflowerssummit.com) -- don't miss out! Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. This week we welcome three new sponsors who are joining us for 2022! First, let's welcome and thank Details Flowers Software, a platform specifically designed to help florists and designers do more and earn more. With an elegant and easy-to-use system--Details is here to improve profitability, productivity, and organization for floral businesses of all shapes and sizes. Grow your bottom line through professional proposals and confident pricing with Details' all-in-one platform. All friends of the Slow Flowers Podcast will receive a 7-day free trial of Details Flowers Software. Learn more at detailsflowers.com. Our next sponsor welcome is for Store It Cold, creators of the revolutionary CoolBot, which you just heard Carlee mention as a new addition to her studio. Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner. Don't have time to build your own? They also have turnkey units available. Learn more at storeitcold.com. and finally, let's welcome and thank CalFlowers, the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire floral supply chain

https://youtu.be/B5G1K5IWJJM We are continuing December's series of studio tours with holiday decor demonstrations with a visit to Seattle florist Melissa Mercado-Denke of Campanula Design Studio. We'll be discussing how she differentiates her floral business with a gifting component and she'll show us a few of her designs for the holidays. Campanula Design Studio floral design (left); Melissa Mercado-Denke (right) (c) Missy Palacol Photography Melissa is the Founder and Creative Director of Campanula Design Studio. With a degree in accounting and business administration, Melissa started her floral career not as a designer but as the Operations Manager for a retail flower shop in Seattle. Over the years, working with clients and helping them express their emotions through flowers taught Melissa to truly appreciate the importance of showing love and gratitude for one another through the simplest of gestures. A single perfect bloom, small gift, or short note can transform a mood. Combining a love for event planning and hosting celebrations, an eye for design, and a desire to bring people together in meaningful ways, Melissa founded Campanula in 2019. Campanula wooden gift basket The Campanula flower is said to symbolize gratitude, humility, and everlasting love. The products that Melissa collects for her one-of-a-kind floral gift baskets are carefully vetted as she seeks handmade, small batch artisan products. Festive holiday gift basket by Campanula Design Studio As a core value, Campanula uses ethically and sustainably sourced flowers, supporting growers, markets, and farms that share THEIR commitment to fair labor practices and the environment. She adds, "We offer organically grown products when it is available and feasible to do so. We support local farmers as much as possible and make informed choices to lessen our impact on the environment when we cannot."Campanula's team hand-makes their signature wooden gift baskets using mostly reclaimed wood. Return clients are encouraged to participate in the gift basket recycling program. With every wooden basket returned to the studio for reuse, Campanula send them a gift certificate for $10 off of a future order. Melissa mentioned her participation in Fleurs de Villes Noel at Seattle's Pacific Place. The festive installation continues through December 27th, where you will find floral-dressed mannequins, floral-festooned doorways and counter installations, flower-bombed displays, food and beverage with a floral twist and unique pop-ups and demonstrations. The fresh floral, socially-spaced holiday experience features the designs of top local florists, including Campanula Design Studio, and we've just heard a little preview from Melissa. It's a free event and if you're in the Seattle area, be sure to stop by while you're out on the town. I hope to see you there! Find and Follow: Campanula Design Studio on Instagram Top row, from left: Nicole Cordier, Xenia D'Ambrosi and TJ McGrathMiddle row, from left: Philippe Gouze and Shannon AlgiereBottom row, from left: Ronni Nicole Robinson, Frances Palmer and Debra Prinzing There's just nine more days to take advantage of early-bird pricing for your ticket to the Slow Flowers Summit -- our fifth gathering, taking place June 26-28, 2022. You can find all the details at slowflowerssummit.com, and if you act now and register before the end of December, you'll receive the lowest price ever -- $749. Registration to the 3-day event includes breakfasts, lunches, refreshments and an opening day welcome cocktail party reception. Here's what a few of our past attendees shared about the Slow Flowers Summit: The Slow Flowers Summit is such a well curated, unique experience filled with such meaningful and important conversations, ideas and connections. I plan to continue to attend each year! I would definitely recommend attending the Slow Flower Summit, and joining the Slow Flower Society. The content is unbeatable and presentations amazing and inspirational.....always some practical take-away! The 2021 Slow Flowers Summit was pure fuel for the creative mind—so encouraging to pursue more sustainable business practices, collaboration, and floral experimentation. the summit is a treasure trove and will continue to boost my work throughout the year. Those are just a few of the wonderful raves we received for this past year's event -- and our 2022 venues and programming will be equally rave-worthy. We'd love you to join us! You can add the exclusive farm to table culinary experience of dinner at Blue Hill Restaurant to your Summit registration for an additional savings. You can find all the details at Slow Flowers Summit (www.slowflowerssummit.com). Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to t

https://youtu.be/fxAX4ihvn9E Our episodes this month have included a series of studio tours with holiday decor demonstrations -- and today you'll be treated to another inspiring visit. I'm delighted to welcome Polly and Mike Hutchison, owners of Robin Hollow Farm in Saunderstown, Rhode Island. Mike and Polly Hutchison of Robn Hollow Farm and the NEW Robin Hollow Flowers retail store in Providence, Rhode Island I first met Polly and Mike in 2012 when the annual Association of Specialty Cut Flower Growers conference was held in Tacoma, close to me. I had donated a feature article to the auction for the ASCFG Foundation and Polly was one of the successful bidders. The following year in August 2013, I was on the east coast and invited myself to visit Robin Hollow Farm. I had literally just started the Slow Flowers Podcast the month before, and proposed that the three of us record a conversation for an episode. Polly and Mike were gracious hosts, as I not only stayed with them at Robin Hollow Farm, they also toured me around as they harvested and delivered flowers. It was a pivotal visit for me -- and really influenced my understanding of what was possible for a viable enterprise based on local flower agriculture. You can listen to that conversation in Part 2 of Episode 104 (Polly and Mike's segment starts at 15:45). You'll want to go back and listen to our earlier conversation, which will bring Polly and Mike's inspiring story into further focus. The new Robin Hollow Flowers storefront in Providence's Farm Fresh retail destination In what feels like a "where are they now?" segment, I connected virtually with Polly and Mike last week to celebrate their new retail venture. Robin Hollow Flowers is located in Providence, about 25 minutes away from the farm, but much closer to their subscribers and to their farmers' markets. A delicious summer wedding palette -- grown and designed by Robin Hollow Farm (c) Laura Klacik Photography I asked them to give us a tour of Robin Hollow Flowers and discuss the evolution of their business. As a holiday bonus, Polly shares her design skills as she creates a signature wild and colorful holiday wreath -- you'll be sure to pick up some tips on a wide range of topics, from managing growth to building infrastructure to seeking funding from the USDA. More beautiful floral designs by Polly Hutchison of Robin Hollow Farm As Florist-Farmers, Robin Hollow Farm produces the majority of the flowers used in their designs. Robin Hollow Farm grows a wide range of gorgeous flowers in their fields and greenhouses, as well as a few special herbs and plants. The studio at Robin Hollow Farm provides full-service floral design for all types of weddings and events. Known for using their flowers and sourcing domestic flowers when needed, Robin Hollow's specialty is to listen carefully and create gorgeous arrangements that reflect the vision of their clients. "Our point of view is to focus on the flowers themselves, with an opulent, fresh style, whether the event is modern or romantic, large or small. We specialize in unusual and botanical design," Polly says. Seasonal flowers for a local wedding, designed by Polly Hutchison of Robin Hollow Farm You can find and follow Robin Hollow Farm at these social places: Robin Hollow Farm on Facebook Robin Hollow Farm on Instagram Slow Flowers Summit 2022 - Early Bird Ticket Prices Expire Soon! There's just two more weeks to take advantage of the early-bird pricing for attending the Slow Flowers Summit -- our fifth gathering, which takes place June 26-28, 2022. You can find all the details at slowflowerssummit.com, and if you act now and register before the end of December, you'll receive the lowest price ever -- $749. Registration to the 3-day event includes breakfasts, lunches, refreshments and an opening day welcome cocktail party reception. Here's what a few of our past attendees shared about the Slow Flowers Summit:The Slow Flowers Summit is such a well curated, unique experience filled with such meaningful and important conversations, ideas and connections. I plan to continue to attend each year! I would definitely recommend attending the Slow Flower Summit, and joining the Slow Flower Society. The content is unbeatable and presentations amazing and inspirational.....always some practical take-away! The 2021 Slow Flowers Summit was pure fuel for the creative mind—so encouraging to pursue more sustainable business practices, collaboration, and floral experimentation. the summit is a treasure trove and will continue to boost my work throughout the year. Those are just a few of the wonderful raves we received for this past year's event -- and our 2022 venues and programming will be equally rave-worthy. We'd love you to join us! You can add the exclusive farm to table culinary experience of dinner at Blue Hill Restaurant to your Summit registration for an additional saving

https://youtu.be/Qz65ppy6ZGA Farmer-florist Lori Poliski of Flori, photographed in front of her studio in Woodinville, Washington (c) Missy Palacol Thank you so much for joining us today! It's the first week of December and time to put away all the pumpkin and harvest decor aside and think about the floral palette for our winter holidays. I'm so happy to introduce you to Lori Poliski of Flori LLC, a Slow Flowers member whose design studio is based in Woodinville, Washington, outside of Seattle. The opening spread of "Modern Homestead" features Flori's converted horse barn turned design studio (c) Missy Palacol Lori is one of 37 creatives featured in my book Where We Bloom, published by BLOOM Imprint this past spring. In fact, her studio is the first to be featured in the opening pages of the book, in a six-page story titled: Modern Homestead - a horse barn converted with function and beauty in mind. Lori's narrative shares her path to flowers, including the story of forming her business in 2017, choosing the studio name "FLORI," from the Latin florus, which means 'flower' and rhymes with her name. You'll want to check it out and you can order Where We Bloom from our website at bloomimprint.com or slowflowerssociety.com. From the pages of Christmas Cottage magazine (c) Missy Palacol After the book's publication, the editors of Cottage Journal asked Slow Flowers to create a holiday-decor-themed story featuring some of the creative spaces in the book. Lori transformed the exterior of her rustic horse barn, with blue-gray shingles and a whimsical striped awning, with holiday greenery, wintry props and red accents -- you can find the story called "Seasonal Garden Settings" in the Cottage Journal's "Christmas Cottage" issue, on newsstands now. Where-We-Bloom_The-Cottage-JournalDownload So Lori agreed to join me and not only share more about her floral enterprise, but teach us how she makes 100% compostable wreaths. A former teacher, she prepared for our conversation by listing all the specific conifer varieties and sources she planned to use. As one who nearly flunked out of winter plant ID class at the local community college, mostly due to learning about conifer identification, I am so appreciative of Lori's handy ingredients list she shared with me. A collection of Lori Poliski's 100% compostable wreaths Find and follow Flori at these social places:Flori on InstagramFlori on Facebook That was so informative and inspiring. I used all of Lori's wreath-making tips and methods this past weekend, starting with some repurposed grapevine bases and hemp twine. The base greenery was formed by Douglas fir branches, downed from a recent store. And since I spent several days on a Whidbey Island workcation last week -- I'm so fortunate that I could arrange to purchase some beautiful novelty greens and broadleaf evergreen branches from Pam Uhlig of Sonshine Farm. A great way to kick off our holiday season and I hope you're inspired, too! Download Flori's very useful Conifer Ingredient List: Evergreens-Download Slow Flowers Summit 2022 Last week I told you that we opened ticket sales to the 2022 Slow Flowers Summit and the early response has been fantastic. The 5th Slow Flowers Summit takes place in Lower Hudson Valley, located just 45 minutes outside of Manhattan. I'm so excited to welcome you to three Days of Amazing Programming on June 26-28, 2022. You can find all the details at slowflowerssummit.com, and you'll be hearing a lot from me in the coming months, as we highlight our speakers, the immersive floral program and two iconic agricultural venues -- Stone Barns Center for Food & Agriculture and the Red Barn at Maple Grove Farm. If you act now and register before the end of December, you'll receive the lowest price ever -- $749. Registration to the 3-day event includes breakfasts, lunches, refreshments and an opening day welcome cocktail party reception. And if you bundle your Summit registration with the very special farm to table dinner at Blue Hill restaurant on Monday, June 27, 2022, we have an additional savings for you. You can find all the details at Slow Flowers Summit (www.slowflowerssummit.com). Join the December Slow Flowers Member Meet-Up Holly Heider Chapple and "A Life in Flowers" This week, on Friday, December 10th at 9 am Pacific/Noon Eastern, you're invited to join me at our very special December Slow Flowers Meet-Up With Holly Chapple "A Life in Flowers" Meet Holly Heider Chapple and learn about her debut book, "A Life in Flowers." An acclaimed floral designer and influencer, Holly shares inspiration from Holly Chapple Flowers' studio in Virginia and Hope Flower Farm. Join us to hear all about Holly's flower-filled story as designer and educator and her guiding philosophy: "The Answer is Always in the Garden." Holl

https://youtu.be/DeNj9H7j7J0 Thank you so much for joining us! Today, I'm sharing the audio recording of a November 20th panel I moderated for the annual Tilth Conference. Produced by the Tilth Alliance, a Seattle-based organization that works in community with farmers, gardeners and eaters in Washington state to build a sustainable, healthy and equitable food future. The conference planners invited Slow Flowers to propose a presentation, and of course we wanted to bring the conversation of flower farming to this mostly food-focused agricultural event. For the panel title, I proposed "Relocalizing Flowers," a fantastic phrase I borrowed from a session I moderated earlier this summer for the Phipps and Penn State Extension Summer Short Course. And I pitched the following: There is a heightened interest in local and seasonal flowers as an economic opportunity for farmers and florists alike, fueled by the Slow Flowers movement. Our panel of PNW local flower experts will discuss how the audience can participate in Relocalizing our Flowers. Each panelist represents a role along the continuum -- including those who grow, sell and design with flowers. The will discussed best practices for the current consumer climate and answered questions about the progressive momentum that's changing attitudes around local, seasonal and sustainable flowers. I put out a call to Slow Flowers members in the Seattle area and I'm so pleased that the people you'll hear today said Yes and with the panel's diversity of experience and what they had to share. Let's jump right in and you can meet the panelists: Brad Siebe of the Seattle Wholesale Growers Market; Hannah Morgan of Fortunate Orchard, Sarah Wagstaff of SUOT Farm & Flowers and Tammy Myers of First & Bloom and LORA Bloom. Here's more about the panelists: Brad Siebe is the general manager of the Seattle Wholesale Growers Market, a Farm to Florist Producers Cooperative. He oversees administration, operations, general and financial management, strategic planning/execution, as well as the market's sales and customer relationships. The Seattle Wholesale Growers Market is a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. Its mission is to create a sustainable living for its Pacific Northwest member farms by promoting their vibrant and diverse products to the floral industry. All year round the SWGMC brings the best flowers in the Pacific Northwest to the marketplace. Owner and lead designer of Fortunate Orchard, a floral studio based in Seattle's Seward Park neighborhood, Hannah Morgan holds a B.F.A. degree in one hand and a pair of pruning shears in the other. Her designs are deeply rooted in the seasons of the Pacific Northwest and she sources primarily from the West Coast — often from the Fortunate Orchard garden, steps away from her work table. Sarah Wagstaff is the farmer & owner of SUOT Farm & Flowers. Home to not only a no-till urban farm in the hub of Skagit Valley WA, it is also a hugelkultur demonstration garden, education workspace, & full-service floral studio. SUOT stands for Small Units Of Time because we know that we aren't able to accomplish everything we want to in one day, but little by little, we will get there together! Since 2015, she has committed to providing her customers, clients, & community with the mindfully grown flowers, fresh local bouquets, & uniquely stunning arrangements in compostable/recyclable packaging. Proud to be a local woman owned business, her flowers are 100% locally grown in WA and she strives to host, promote, & carry other women artists/makers in her retail studio. Tammy Myers is a floral designer and owner of LORA Bloom, an online E-commerce and marketing platform that represents florists aligned with the values of supporting local flower farms and offering foam-free designs. The platform serves as a one-stop-shop for customers to order local floral delivery, while participating florists commit to providing great customer service, high quality, foam-free designs and a minimum of 80% American-grown floral ingredients. 2021_Tilth-Presentation-Relocalizing-FlowersDownload We also shared two short videos from the Seattle Wholesale Growers Market's Farm to Florist series in our presentation, filmed by Alayna Erhart https://youtu.be/G98lzpoXiZQ https://youtu.be/L8uTubQ1Beo Today is December 1st and you know what that means?! It's the day we're opening up ticket sales to the 2022 Slow Flowers Summit and I couldn't be more thrilled. The 5th Slow Flowers Summit heads to Lower Hudson Valley, located just 45 minutes outside of Manhattan. I'm so excited to welcome you to three days of amazing programming on June 26-28, 2022. You will be hearing a lot from me in the coming months, as we highlight our speakers, the immersive floral program and two iconi

https://youtu.be/C_WTDlGYU6U Thank you so much for joining us today! You are in for a very special treat because I've invited TJ McGrath of TJ McGrath Design to join me for a conversation about his flower-filled life. The timing is perfect because we just announced the speaker lineup for the 2022 Slow Flowers Summit and I'm thrilled to tell you that TJ will be one of our guest designers at the 5th annual Slow Flowers Summit, June 26-28, 2020 in Bedford and Pocantico Hills, New York. You can find all the details at slowflowerssummit.com. I first met TJ McGrath when I interviewed him for a Florists' Review article about the floral business in New York City. Ironically, that entire New York issue was never printed; it just appeared online because it was the May 2020 issue right smack in the middle of COVID. Click on the link below to read that story. Doing Business in NYCDownload Two expressive and highly individual designs by TJ McGrath https://www.youtube.com/watch?v=QpjphtWfIxM Watch TJ McGrath present at the (virtual) September 2020 Slow Flowers Member Meet-Up But that experience put TJ on my radar and I regularly admired his floral designs, as he transitioned from working at a retail flower shop to going solo and renaming his IG account @tjmcgrathdesign. We invited TJ to be a guest at last September 2020's Slow Flowers Member Meet-Up where he shared his unique, fresh, modern approach to foam-free floral designs.​ A whimsical arrangement, quirky and quite elegant, which TJ designed live during our recorded interview. Yes, there are 3 bananas combined with chocolate dahlias! TJ's design philosophy is pretty simple: there are no real rules in nature, so there are no restrictions or rules in his designs. "I strive everyday to push beyond my boundaries and to create one of a kind designs that feel modern, whimsical and fresh. I'm reaching beyond what I've done thus far to discover engaging new shapes, color palettes, and foraged organics to design with using advanced floral foam free mechanics," he says.​ TJ's recent workshop took place at his favorite greenhouse grower, H J Hautau & Sons Florist (c) Jessica Gallo, Fine & Fleurie Photography Committed to fostering a community that is inclusive as well as environmentally and socially aware. TJ believes a sustainable floristry industry is achievable and it starts at home. He has and continues to seek out and support the local flower farming community where he lives in New Jersey. Check the entire program for the Slow Flowers Summit 2022 and meet our amazing speakers, view the schedule, venue, lodging, and registration details -- all found at slowflowerssummit.com. Ticket sales open on December 1st with a fabulous discount offered to the first 50 who register. TJ's presentations include: Sunday, June 26th (Day One), TJ will demonstrate and lead large-scale, freestanding, foam-free floral installations during our "Floral Takeover." Monday, June 27th (Day Two), TJ will demonstrate his distinctive take on centerpiece design using all locally-grown botanicals. Enjoy Slow Flowers x Small Business Saturday Savings! It's the week of Thanksgiving, so that means coming up this weekend, you have lots of opportunities to save -- on Black Friday, Small Business Saturday (and Sunday) and Cyber Monday -- from November 26-29th. Find all the details and coupon codes here. Offer #1 -- use coupon code SmallBiz20 -- valid for 20% off Slow Flowers Mercantile items 11/26-11/29. Right now, you can find books by me, plus American Flowers Week bouquet labels, prints from our favorite artists and lots of Slow Flowers Society merchandise. Offer #2 -- We've packaged 9 very special video presentations from the 2021 Slow Flowers Summit, available for purchase for the first time at just $99 (a value of $129). Access 8+ hours of valuable content, including demonstrations and talks by Susan McLeary, Max Gill, Abra Lee, Pilar Zuniga, Lorene Edwards Forkner, Jennifer Jewell, our fantastic Sustainable Farming x Floral Design Panel (Molly Culver, Kellee Matsushita-Tseng and Emily Saeger) and Teresa Sabankaya! Offer #3 -- Enjoy a $100 discount on my online course, Slow Flowers Creative Workshop: Floral Storytelling, which returns with a January 11, 2022, start date and runs weekly for four weeks. Pre-registration opens this Friday, November 26th. If you register during our Small Business Saturday Weekend (November 26-29) -- as a Slow Flowers member or not -- you will receive $100 off the course ($297 value), paying only $197. I haven't offered this course for an entire year and those who sign up will receive a new BONUS MODULE on "Visual and Verbal Storytelling," which I'm teaching with BLOOM Imprint's Creative Director Robin Avni. You'll also receive our 28-page workbook, "The Journey from Blog to Book." Last Call to Take the Member Survey for 2022! And here's your final r

https://youtu.be/jpeAWpoqUVs Why is it that we're supposedly moving into our quieter, perhaps dormant season, but we are doing everything but resting?! I don't think I'm alone in this feeling, and I wanted to discuss it with you, and bring today's guest into the conversation. Please meet Sarah Wagstaff, of SUOT Farm and Flowers, based in Burlington, which is located in Washington State's Skagit County about halfway between Seattle and the US-Canadian border. SUOT Farm and Flowers is home to freshly hand-picked flowers and foliage. It's a no-till urban farm in the hub of Skagit Valley WA, and includes a hugelkultur demonstration garden, education workspace, and floral studio. SUOT stands for "Small Units Of Time," because, as Sarah says, we know that we aren't able to accomplish everything we want to in one day, but little by little, we will get there together! SUOT Farm and Flowers studio and shop in Burlington, Washington (c) Sara Welch Photo Co. Since 2015, SUOT Farm and Flowers has been committed to providing our customers with the freshest flowers, local bouquets, and unique arrangements with 100% locally grown, Washington botanicals. As an urban micro flower farmer, and farmer-florist, Sarah goes above and beyond for her customers to ensure they know their purchases supports a sustainable, local, woman-owned business. Workshops at SUOT Farm and Flowers Sarah's website for SUOT Farm and Flowers features harvest and holiday workshops coming up in her Burlington Studio, including: in-person garland and wreath-making sessions later this month and in early December. You can also order her signature 12-ounce white ceramic mug with the black "midday murder logo." Of course a little tongue in cheek, Sarah encourages friends and customers to join the midday murder club -- "make yourself a cuppa tea, then take the rest of the boiling water outside, pour it in some weeds, & channel your murderous death, kill, die thoughts to the weeds (and not your kids/spouse/coworkers)!" https://www.suotfarmandflowers.com/product-page/midday-murder-mug Find and follow SUOT Farm and FlowersSUOT on FacebookSUOT on Instagram Notes and News https://youtu.be/lOLRfY7OZa0 I have a couple of program notes to mention before we close. On last Friday, November 12th, we hosted the monthly Slow Flowers member virtual meet-up -- and the topic was All About Flower Co-ops & Wholesale Hubs, featuring several members, including our two featured presenters: Connie Homerick of Ohio Cut Flower Collective and Patti Doell of Garden State Flower Cooperative. If you missed the Meet-Up, watch replay video above. It's filled with lots of education and inspiration! Our show notes also includes the link to our just-released Slow Flowers annual member survey, which we're running through December 3rd. Please take the time to share your feedback and insights, which will be valuable as we plan for 2022 programs, content and resources for you. Click here to take the Member Survey Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. More thanks goes to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com. Thanks to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com. Our final sponsor thanks goes to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers' hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com. Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 785,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so m

https://www.youtube.com/watch?v=VHJmO0SqK8A Thank you so much for joining us today! If there's anything I've learned from my publishing partner Robin Avni, creative director of BLOOM Imprint, it's that some stories are best told visually. And today's guest is going to immerse us in the visual delight of the natural world's amazing palette for pigments, dyes and paints. Please meet Julie Beeler, a farmer-florist and owner of Bloom & Dye, based in Trout Lake, Washington in the Columbia River basin. Julie is a designer, artist, educator and native Oregonian who grew up with a deep love and curiosity for the natural world. Along with her husband, Brad Johnson, she founded and led Second Story, an interactive design studio in Portland until 2012. Textiles reflect the range of beautiful blue pigments from the Indigo plants grown by Bloom & Dye A Trout Lake resident since 2014, she conceived and launched Bloom & Dye in 2018 to grow her work and passion to benefit what she values most: curiosity, education, creativity, collaboration, community, and the environment. Growth often starts with conversations that lead to an interest in knowing more. For Julie, educating others on how plants and their colors reflect the beauty of nature is something she is moved to share as a way to inspire care, stewardship and impact. When she is not digging in the soil, Julie is working in her art studio or leading workshops. Colors of the mushroom world: Julie Beeler's new project will inspire you to explore mushrooms and the colors they produce One detail page that features an illustrated mushroom and the many colors derived from it. She joined me to introduce her newest amazing project, The Mushroom Color Atlas. Julie gathered a small team of artists and experts to create this free resource. The Mushroom Color Atlas is a reference for anyone and everyone curious about mushrooms and the beautiful and subtle colors derived from them. But it is also the start of a journey and a point of departure, introducing you to the kaleidoscopic fungi kingdom and our connection to it. https://youtu.be/c12obA5C7n0 Some of you may remember being introduced to Julie and two other talented Slow Flowers members during our April 2021 monthly meet-up - Diving into Dye Plants, with Elaine Vandiver of Old Homestead Alpacas & Gholson Gardens, Lourdes Casañares-Still of Masagana Flower Farm and Tinta Studio and Julie. It was such a fantastic session, and you can watch the replay link above. I'm so excited that Julie brought this project to life and shared it with our community and anyone who loves plants, the natural world, art and color! And, as we discussed, if you're in the Pacific Northwest, please come to Julie's DIY stage presentation at the NW Flower & Garden Festival, Saturday, February 12th at 5 p.m. -- Colors from the Dye Garden. I'll see you there! Dried flowers from the Bloom & Dye gardens and studio, often used in Julie's workshops, kits and courses. Places where you can connect with Julie Beeler:Follow Bloom & Dye on Instagram and Facebook Follow The Mushroom Color Atlas on Instagram Workshops at Wildcraft Studio School It's a busy week here at the Slow Flowers Society, folks, and I want to draw your attention to two items of note! Connie Homerick of Ohio Cut Flower Collective (left) and Patti Doell of Garden State Flower Cooperative First, this Friday, November 12th is our Virtual Member Meet-up for November and the theme is a hot topic for sure: All About Flower Co-ops & Wholesale Hubs. Now that the growing season is winding down for many of our members who are flower farmers or farmer-florists, it's time to reassess and also plan for the future. We've heard from so many members and supporters about the desire to form a collective selling hub for your flowers -- but the concept may seem daunting. Of course, there are some established models, most notably, the Seattle Wholesale Growers Market, now in its 10th year. What about some of the newer groups? We wanted to bring their stories and voices to you in the Meet-Up format. Click on the Link below to sign up for the Meet-Up. You will receive the log-in details. And the session will go for 90 minutes this time around, beginning at 9 am Pacific/Noon eastern on Friday, November 12th. Click here to pre-register for the November 12th Meet-Up Our guests include: Connie Homerick of Ohio Cut Flower Collective (left) and Patti Doell of Garden State Flower Cooperative and their presentations will be followed by a Q&A session after which you'll be invited to join one of three topic-specific breakout sessions, led by: Jamie Rogers and Carly Jenkins, Killing Frost Farm & Ali Harrison, Florage Farms (Farmers wholesaling their own and others' product); Amanda Maurmann, co-founder of the Michigan Flower Growers Co-op and florist Haley Tobias on the multi-owner LLC model representing Old Dom

https://www.youtube.com/watch?v=oRlFmsrRGjM Watch my wonderful conversation with Libby Francis-Baxter of The Modest Florist For our final week of October's Member Appreciation Month, I recorded a terrific interview with longtime Premium member Libby Francis-Baxter, owner of The Modest Florist in Baltimore, Maryland. Libby is one of those constant IG presences in our lives, tagging Slow Flowers Society in her everyday floral posts that show the beautiful arrangements heading out the door of her neighborhood retail flower shop. She's living her values through and through -- and I really wanted to share Libby's story with you. Libby Francis-Baxter of The Modest Florist, posing with one of her popular holiday arrangements in a recycled vintage green glass vase. Here's a bit more about Libby and her cute shop: Libby Francis-Baxter is known for supplying her community with locally-grown flowers, greens and live plants presented in vintage, reusable and biodegradable containers. Founded in 2013, The Modest Florist was created with sustainability at its core and is committed to environmentally-friendly solutions for the modern floral business. As the hometown florist in Baltimore's Hampden neighborhood, it's a source for a full range of floral services with a modern twist! The Modest Florist is the first florist to be recognized by and listed on the Maryland Department of Energy “Green Registry” and the owner is a LEED Green Associate. Libby is proud of being quirky, a trait synonymous with the neighborhood where The Modest Florist is based. You'll also want to check out a few bonus resources, including a recent Q&A with Libby published in Voyage Baltimore and a feature I wrote about The Modest Florist that appeared in the December 2018 issue of Florists' Review, for our Slow Flowers Jounal "How I Do It" column -- an ongoing feature sharing retail florists' advice on sourcing locally. Download the article hereLast week, Libby and I recorded a video interview and you can watch the full episode, including a short, fun video that Libby's husband took on her farmers' market shopping excursion. Find that in today's show notes, too! TheModestFloristDownload Entirely Local! English Country Garden by The Modest Florist After we recorded our conversation, Libby and I kept corresponding and I wanted to share portions of an email she sent me: "The pandemic and the current, on-going supply chain issues have highlighted the importance of local sourcing. When the nation went into lockdown in March of 2020, the floral wholesalers shut down. Conventional florists found themselves without the ability to get flowers from South America and other far off places. Supplies like glassware from China have nearly dried up. Many of our area florists shut down; some for good."My experience was exactly the opposite! I shut my door to the public and pivoted to contact-free delivery. I never missed a beat on having flower inventory as I was able to rely on my local greenhouse growers and field flower farmers to do COVID safe pickups. My community knows that I love reused vases. So many folks were stuck at home and cleaning out their kitchen cabinets that I have gotten more vases left outside the shop than ever before!"I wanted to share my experience as a way to encourage florists to consider a more sustainable business model. As far as I know, I'm the only full-service retail flower shop on the east coast to source only local flowers and plants all year 'round. It's a challenge and more work but I believe our world needs folks to put planet before profit.Libby Francis-Baxter, The Modest Florist Bonus Interview: Ellen Frost, Local Color Flowers https://youtu.be/kffJU7qabvg On this topic, I want to share a bonus interview I also recently recorded with Ellen Frost of Local Color Flowers. Ellen is a past guest of this podcast, so she will be familiar with you. In keeping with the theme of my interview with Libby, I asked Ellen to talk about her upcoming online course offered through The Gardener's Workshop. If you think this workshop has your name on it, vheck out the details for Ellen's course, Growing Your Business with Local Flower Sourcing. The fee is $495, with registration taking place between November 5-9th. That's coming right up! and the course begins January 3, 2022. We have just wrapped up October, our very successful Member Appreciation Month. The month focused on thanking you, our core community of motivated and mission-driven flower growers, designers, enthusiasts and pioneers in the Slow Flowers Movement. There's so much you can look forward to during the month of November, so if you haven't opened up your Slow Flowers November newsletter, check it out here! Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who

https://www.youtube.com/watch?v=T5E5FyIFkvo Thank you so much for joining us today! As you may know, October is our month to celebrate our Slow Flowers members and one of our goals is to showcase and thank as many of our Premium Level members as possible, our top supporters. Just-picked pastels (left) and vivid hues (right) (c) Jamie Horton Photograph Today, we're visiting David Brunton of Right Field Farm in Millersville, Maryland, outside of Annapolis. David is a past guest of this podcast - you can go back to listen to my original interview with him in July 2018 at debraprinzing.com for Episode 529. David Brunton facilitated my 2018 tour of Right Field Farm, including a row-by-row walking tour of the botanical highlights. One key takeaway from my past conversations with David and his wife and partner Lina Brunton, is that they know what and how their farm should work for their family's lifestyle. On their family farm they grow, design and deliver a mix of perennial and annual flowers in Anne Arundel County, Maryland with an eye toward all the natural beauty the region has to offer. From April to October, Right Field Farm delivers over two hundred varieties of flowers in abundant, garden-inspired hand-tied arrangements. Newsletter customers receive weekly updates during the season with all the latest information, including any specials or pop-up flower sales. Growing up! Flowers and kids, with Lina and David Brunton (c) Jamie Horton Photography They are committed to nurturing the health of their farmland, and tending the thriving ecology that it supports there. In addition to flowers, Right Field Farm is home to laying hens, honeybees, sheep (for wool), dogs (for companionship), and their four children. They don't use any pesticides - not on their flowers or in their soil - which means Right Field Farm is also home to wild bees and birds and frogs and soil fungi and all manner of woodland critters. A Right Field Farm seasonal bouquet, hand-tied and displayed in a glass jar (c) Jamie Horton Photograph When I asked David if he would join me on our new video-vodcast channel, he said the timing was perfect. Just a few days ago on Saturday, October 16th, David planned to design for the season's final week of bouquet deliveries. He joined me on screen, from his beautiful covered porch where he always designs, and produced some epic hand-tied bouquets during our conversation. Right Field Farms bouquet options for local Sunday Delivery subscribers or Flower Share customers. You will love watching him and enjoy all the topics we touched -- from deciding what to grow and how to make sure you have plenty to harvest each week of a 26-week-long season for subscribers and a la carte delivery customers -- to the story of one family's flower-based life and business. Right Field Farm's summer bouquet palette (c) Jamie Horton Photograph RFF's Pearl of Opar (Talinum paniculatum)- a favorite bouquet ingredient recommended by David Brunton (c) Jamie Horton Photograph That was one of the most enjoyable and relaxing experiences I've ever had on a Zoom interview! I had to actually turn off the recording because David and I were having trouble "ending" the conversation - it was too much fun. Subscribe to Right Field Farm's newsletter here. Follow Right Field Farm on Instagram We have devoted the entire month of October to Member Appreciation Month, with something special scheduled every day to highlight our members, leaders and visionaries of the Slow Flowers Movement. In addition to joining me here on the podcast, I've hosted Instagram Live conversations and shared stories and other resources like our new Slow Flowers Video, as well as across our other many channels, including at Slow Flowers Journal and in our weekly email blasts. Last weekend, I took a moment to write "Future Flowers," an essay that reflects on what our members Have achieved and accomplished since we launched Slow Flowers in 2013 (and PS, that's year this Podcast began, too!). Here's an excerpt of what I wrote: Even though this question: “What does Slow Flowers mean, anyway?” is still asked, it’s being asked less often. With 98 million social media impressions for the hashtag #slowflowers in the past year alone, there is no denying the term is used around the globe. It is synonymous with the goals and practices outlined in our manifesto.As we approach 2022, my message to each of you is to dig deep into your own values and belief systems and ask yourself: What do I want to achieve through my floral enterprise? The idea of doing “better than” and doing good withour flowers is more important than ever. We’re seeing more of our members use their flowers as a vehicle for causes they support; using flowers to symbolize hope and humanity, while also building a business that offers a sustainablelivelihood to them, their families and their employees while at the same time improving farmland

https://www.youtube.com/watch?v=OURJHGtx7XA Thank you so much for joining us today! October is our celebration of our Slow Flowers members and one of my goals this month is to showcase and thank as many of our Premium Level members as possible, our top supporters. Today, we're visiting Eileen Tongson of FarmGal Flowers, coming to us from Orlando, Florida. As a farmer-florist, Eileen has experimented with a number of channels to market the flowers she grows, but she's honed in on two key portions of her business: teaching workshops and designing for events. Eileen Tongson withone of her signature Florida-grown bouquets When I asked her to join me during Membership Appreciation Month, Eileen suggested sharing a design demonstration during our interview. You'll enjoy meeting Eileen and learning about her robust workshop schedule -- offered all year long, season by season -- to satisfy customers eager for ways to connect with locally-grown flowers and to learn more about gardening. Eileen and I recorded this conversation and demo last week and I know hearing it and watching the video will get you thinking about harvest and holiday workshops that you can offer. Eileen in her home-based studio, featured in Where We Bloom Here's a bit more about Eileen before we get started, excerpted from her website: For as long as she can remember, Eileen has truly loved gardening. Her parents were avid gardeners and the family spent countless hours outdoors cultivating vegetables, fruit, and of course flowers. They taught Eileen to appreciate nature and all that it provides, and she is so thankful to them for the early introduction to what has become a lifelong passion.After all these years, she's still just as inspired by the natural beauty and cultivation of flowers. Eileen considers herself a city dweller, turned home-grown FarmGal.Life has taken her to the west coast and back, but her heart and my home have always been in the Sunshine State and the beautiful city of Orlando, Fl. It is where she has raised her family, and now with great enthusiasm that she gets to share her love for flower farming and floral design with her community.Eileen has studied floral design at numerous locations including Floret Flower Farm, the City College of San Francisco, and Flower School New York. She also completed the University of Florida IFAS Master Gardener Program in 2009. I continue to expand and refine my skills regularly through floral design and flower farming workshops across the country and as a member of Slow Flowers Society and the Association of Specialty Cut Flower Growers.Eileen's flowers and gardening expertise have been featured in Florists Review, Edible Orlando, Houzz.com, TravelChannel.com, The Monarch Initiative, Ocala Magazine, Orange Appeal magazine, Team Flower, Glam.com and most recently, in my two books, Slow Flowers Journal - Volume One and Where We Bloom. She was also included in Floret Farm's book, "Small Plot, Big Impact." Inside Eileen's efficient and compact studio, which opens onto her Orlando area garden FarmGal Flowers was also named Best Florist in Best of Winter Park 2019. Clients have included The Ford Motor Company, Williams-Sonoma Winter Park, the Orlando Magic, the Orlando Museum of Art, The Grove Winter Park, and Salata Winter Park.Eileen believes in locally and sustainably grown, seasonal flowers that support and beautify her community. And, if I am successful in creating a delightful bouquet or arrangement of freshly cut beauties for clients and local friends, then that makes me her HAPPY home-grown FarmGal! Slow Flowers Florida Botanical Couture Fashion Photo Shoot Thanks so much for joining me today!

https://www.youtube.com/watch?v=nICvbZxTo2k I've just returned from a short trip to New York City and Brooklyn, one of the highlights of which included my spending two days in the lower Hudson Valley doing some pre-planning for the 2022 Slow Flowers Summit! Xenia D'Ambrosi and Debra Prinzing at Sweet Earth Co. Of course I spent time at our venue for 2022, Stone Barns Center for Food and Agriculture, in Pocantico Hills, New York . . . and I'll share much more about that in the coming weeks. But I also had a fantastic visit to Sweet Earth Co., located in Pound Ridge, just 20 miles away. Listeners of the Slow Flowers Podcast may recall that I hosted farmer-florist Xenia D'Ambrosi as a guest in January 2018, when she shared her story of recovering from cancer by moving away from corporate finance to a new life growing, designing and teaching around plants, flowers and wellness. Sweet Earth Co.'s herbal tea collection ~ a diversified product from the farm. Each of us has experienced our own version of a "pivot" due to the pandemic, and Xenia has done so herself. She's tightened her focus on the essential aspects of Sweet Earth Co. and taken some very intentional steps in marketing and content development to communicate to her customers. Sweet Earth Co. is described as a floral and garden design studio located on a sustainable flower farm. A glorious seasonal bouquet from Sweet Earth Co. Here's more about Xenia D'Ambrosi, excerpted from her website: Xenia is lead designer and farmer-florist at Sweet Earth Co. Most wouldn’t have imagined that a city girl like me would find her calling amidst flower fields and gardens, but I can't deny a history of generations of land stewardship & farming engrained in my DNA. Having my hands in the soil brought me healing and ignited my passion for sustainable gardening and horticulture. In 2012 I started Sweet Earth Co. which specializes in growing specialty cut flowers and herbs, and in garden and floral design and installations. After touring the growing grounds, I sat down with Xenia to continue our conversation, which we recorded in her studio. You can watch the video of that tour and interview above. Find and follow Sweet Earth Co. and subscribe to Xenia's newsletter here: Sweet Earth Co. on YouTube Sweet Earth Co. on Facebook Sweet Earth Co. on Instagram Sweet Earth Co. on Pinterest We are in the midst of October's Member Appreciation Month and I'm so pleased at all the great content we've been able to share with our community of members. If you aren't a member yet -- and why haven't you joined us? It's the perfect time to step up and commit. This month, all new members will receive our special Member Benefits Booklet with coupons, discounts and other perks from eight of our partners and sponsors -- the savings will more than cover your annual membership investment. All new members also receive our Slow Flowers Society collector's pin, made in the USA and featuring our teal and lime green logo. Plus, if you upgrade to or join at the Premium Level, you'll also receive the video bundle of all our Slow Flowers Summit 2022 speaker videos, valued at $129. Interested in learning more? Head to slowflowerssociety.com and click our "Become a Member" Button Before we wrap up, I want to draw your attention to another incredible free and timely resource -- an extensive report that we just produced for the October Johnny's Seeds' Advantage Newsletter. The article is called Collective Selling Models for Flower Farmers. As you have heard many times on this Podcast, it's no wonder that over the past 10 years interest in collectives, cooperatives and co-marketing models is definitely on the rise. This change runs parallel to the general explosion of new flower farmers and increased demand among florists for local and seasonal product. But there is no one-size-fits-all template, which has been frustrating for some startup groups. Our article for Johnny's reviews three popular options for creating a regional wholesale flower hub, including Legal Cooperative; Multi-Owner LLC; and For-Profit Wholesale Business.I spoke withseveral Slow Flowers members who have formed regional marketing hubs to learn about the appeal of each model. Thank you to Slow Flowers members Diane Szukovathy of the Seattle Wholesale Growers Market; Martha Lojewski of Alaska Peony Cooperative; Melissa Webster and Megan Wakefield of Old Dominion Flower Cooperative; Christine Hoffman of Twin Cities Flower Exchange and nationally-recognized expert in shared ownership strategies Margaret Lund. Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank

https://www.youtube.com/watch?v=6FlSd-SPH8I I have a great interview to share with you today -- and it includes a virtual visit to Bitterroot Flower Shop in Missoula, Montana, where I caught up with owner Lindsay Irwin. Local flowers "Designer's Choice" I first met Lindsay through fellow Slow Flowers members Carly Jenkins and Jamie Rogers of Killing Frost Farm. and their wholesale venture Farm to Florist Montana. They consider Bitterroot Flower Shop one of the top customers for their fresh, seasonal and local Montana-grown flowers. It's a family business! Lindsay Irwin (left) with Nancy Larson, her business partner and Mom Over the years, on a few different visits to Montana, I've come to know Lindsay. She is active in the Montana Florists Association, having served as president in the recent past. A few years ago, I was invited to speak at the MFA annual conference and we were hosted at Lindsay's shop, Bitterroot, a sizeable retail and production space located at a strategic intersection in downtown Missoula. I was so impressed by the many conversations I had with florists across the state . . . including Lindsay, who are pursuing new sourcing models with local flower farmers. Bitterroot Market circa 1952 Last summer, Killing Frost Farm reached out and asked if they could buy a gift membership in Slow Flowers Society for Lindsay -- as a thank you for her support of their farm and their flowers. I was so touched by that creative way a flower farm connected on a deeper level with a key customer -- and it's a great client gift idea for other flower farmers to consider! Bitterroot Flowers for a beautiful Montana wedding (c) Elizabeth & Samuel Bitterroot Flowers for a beautiful Montana wedding (c) Elizabeth & Samuel That gesture brought Lindsey and me together, too. When I was in Missoula earlier this month, she and I recorded an audio conversation, which you'll hear today. We also recently recorded a virtual design demonstration, which appears at the top of this post. The flowers she used are all Montana-grown, along with beautiful fruiting raspberry branches from Killing Frost Farm and some California eucalyptus. Let's jump right in and meet Lindsey Irwin of Bitterroot Flower Shop in Missoula, Montana. Follow Bitterroot Flower Shop on Facebook Find Bitterroot Flower Shop on Instagram Bonus: Listen to my 2020 interview (Episode 473) with Jamie Rogers about how Killing Frost Farm is getting more Montana-grown flowers into the hands of Montana florists! Thanks so much for joining me today! As October gets underway, this is the first podcast episode of the month featuring visits that highlight our members and the ways they share the Slow Flowers Message with their customers and marketplace. Join me, each Wednesday, for a new live-stream video interview on YouTube and our Facebook page, and here on the Slow Flowers Podcast for the audio conversation. Subscribe to our YouTube Channel Connect with Slow Flowers Society for our Facebook Live Content Sarah Reyes of Wildflower & Fern (left) and Toni Reale (right) of Roadside Blooms As I mentioned last week, October is Slow Flowers Member Appreciation Month! We have lots planned each day of this month to connect with you and others in our community. This Friday, be sure to join our Member Virtual Meet-Up -- and hear from two members, retail florists who will share their marketing and branding tips to leverage the Slow Flowers message to their customers. We've invited Sarah Reyes of Wildflower & Fern based in Oakland, Calif., and Toni Reale of Roadside Blooms, based in North Charleston, S.C., to discuss some of the ways they have successfully developed Slow Flowers' messaging, marketing & PR, and consumer education programs that underscore their values about sourcing and sustainability.Bring your questions!! Here is the LINK to pre-register -- and we'd love to see you this Friday, October 8th in the zoom room at 9 am pacific.noon eastern. Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers' hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com. Johnny&#

https://www.youtube.com/watch?v=DPyvi6pwqro You may have met today's guest as the owner and design director of Floressence, an event floral design studio focused mainly on weddings . . . over the years, thousands of weddings! In 2020, Anne Bradfield followed her dream to become a full-service floral studio, providing deliveries for daily floral needs, subscriptions, as well as wedding and event florals. In the spring of 2021, Anne officially made the leap and rebranded as Analog Floral. Anne Bradfield from Analog Floral, teaching wedding design with locally-grown flowers at Seattle Wholesale Growers Market (c) Missy Palacol Photography Analog Floral is home to artfully irregular floral design committed to sustainability, environmentally friendly practices, and connecting people through the joy of flowers. Anne is one of the very first florists I met on the sales floor of the brand new Seattle Wholesale Growers Market in 2011 and she has been a huge supporter -- and member of the Slow Flowers Movement, committed to sourcing flowers from local flower farms whenever possible. I visited Anne recently in her Seattle studio, located in a warehouse district next to the train tracks (you might hear train noise in the background!) and I filmed her designing an arrangement using a bucket of blooms I brought from my garden. Some of the recent seasonal "Designer's Choice" everyday arrangements from Analog Floral I forgot to mention that you can also find a link to my first Podcast interview with Anne Bradfield from Episode 236 -- I can't believe it's from 2016 -- wow! You'll love learning more about Anne's path to flowers. I captured a little video showing Anne's photography setup in her studio. Notice the retractable shade that serves as an always-clean backdrop! Bridal Bouquet by Anne Bradfield (c) Missy Palacol Photography Find Analog Floral on Facebook Discover Analog Floral on Instagram Bonus: Flower Farming School Online with Lisa Ziegler Here's a bonus conversation with Lisa Ziegler of The Gardener's Workshop, a Slow Flowers Sponsor. I spoke with Lisa recently about her upcoming course: Flower Farming School Online -- registration opens on Oct 1st -- so you'll want to stay with me to hear an update from Lisa. We're almost to October and I want to give you a head's up that We're almost to October -- that's when we kick off our 2021 Slow Flowers Member Appreciation Month!Every day during October, we'll be thanking YOU, our members, and highlighting their stories. Yep, 31 days of Slow Flowers and we promise lots of surprises, perks and fun conversations with our community. Keep an eye out for our Slow Flowers Society Newsletter on October 1st and watch our social media channels on Friday, October 1st — where we'll share the Full Schedule of Daily Events during October — stay tuned! Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Thanks also to Red Twig Farms. Based in Johnstown, Ohio, Red Twig is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com. Thanks to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com. Thanks to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com. Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 770,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious.

https://youtu.be/UKxyY99TUk8 I have a very special treat for you. Earlier this month, I traveled to Missoula, Montana, where I gave the opening presentation to the Montana Cut Flower Workshop. The conference planners asked me to share a national overview of the insights and forecast for the Slow Flowers Movement, including flower farming and floral design trends. Julio Freitas of The Flower Hat Immediately following my presentation was Julio Freitas, a longtime Slow Flowers member and owner of The Flower Hat, based in Bozeman. Julio originally entered the floral world as the designer of phenomenal weddings and events, but that pat led him to flower farming. He shared the how and why that happened in his lecture, which he graciously permitted me to record to feature today. Meet Julio Freitas, The Flower Hat -- a Bozeman, Montana-based florist-farmer putting his distinct style on the map. The Flower Hat is a floral design studio and flower farm located in Bozeman, MT. In Julio's very short season, he grows thousands and thousands of beautiful flowers for use in dozens of weddings throughout Spring, Summer and Fall. The farming side of his business originated on a 1,800 sq ft parcel when Julio couldn't get his hands on the quality of botanicals he needed for design work. Over the years, that growing space expanded to 1/4 acre, including leased land, to accommodate The Flower Hat's demand for more flowers. Today, The Flower Hat occupies five acres in Bozeman, Montanta. I'm excited for you to hear from Julio about his approach to selling flowers to fellow florists. I know it will be beneficial. If you're a florist, you'll learn a thing or two about how to source from local flower farmers; and if you're a grower, the tips Julio shares are priceless. A seasonal bouquet by Julio Freitas Below you will links to Julio's social places. Visit his website to sign up for his newsletter, which means you'll be the first to learn about the fall bulb sale that starts in just a few weeks on October 15th, and get advance details on Julio's 2022 workshop series. Check out "Montana Mentor," my feature about The Flower Hat workshops that appeared in the January 2020 issue of Slow Flowers Journal for Florists' Review (link below). TheFlowerHatWorkshopDownload Follow The Flower Hat on Instagram Find The Flower Hat on Facebook BLOOM Imprint New Releases: Pre-Orders Open Just a little news to share with you about BLOOM Imprint, our book publishing division of Slow Flowers. We have just posted pre-ordering for two new books, out later this year. Pre-orders are open for A Life in Flowers, by Holly Heider Chapple, which will be released at the end of October. Be inspired by Holly's story and learn all about her floral design aesthetic, her innovations, her mentorship and community building, and Hope Flower Farm in Virginia, where she has established a center for floral education.You also can pre-order Felicia Alvarez's new book on growing garden roses for the floral design, called Growing Wonder, based on her experience as a rose farmer and educator. This is the only rose book developed with our Slow Flowers Community in mind -- because it is focused on rose selection, cultivation, harvest, post-harvest care and crop management for cutting gardens and flower farms. This book will be released in January. And if you're over at bloomimprint.com, you can also order my signed copies of our first book, Where We Bloom, perfect for the gardener and flower lover in your life. Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Roadie, an on-demand delivery company offering affordable same-day and scheduled delivery. With a network of friendly, local drivers who handle each delivery with care, and one-on-one support from a designated account manager, Roadie guarantees a smooth and reliable delivery experience--from pickup to delivery. Sign up for your first delivery at Roadie.com/slowflowers and use promo code slowflowers--that’s one word--to get five dollars off. Flowerfarm.com, a leading wholesale flower distributor that sources from carefully-selected flower farms to offer high-performing fresh flowers sent directly from the farm straight to you. Find flowers and foliage from California, Florida, Oregon and Washington by using the "Origin" selection tool

https://www.youtube.com/watch?v=Q6znwoR7IIU I'm excited to share Part Two of my visit to Vashon Island and introduce you to Halee Dams of Marmol Farm. Halee describes herself as a small-scale grower who uses organic and earth-friendly practices. Marmol Farm's Hallee Dams with her flowers She has a farm stand and a flower truck and she supplies private customers and Island shoppers through a retail partner on Vashon Island. The name Marmol Farm comes from Halee's great-grandparents Agnes and Martin Marmol. They were dairy farmers in Canada (where she's from) and she likes to think they’re the inspiration for her love of farming. My visit to Marmol Farm, where Halee Dams and her son Russell welcomed me on a recent September morning Halee is also a mother to two-year-old Russell and a palliative care social worker. She's balancing quite a lot and I know many of you can relate to the demands of trying to do it all well. I found Halee's attitude refreshing as we discussed the so-called work-life balance (does that really exist?). Anyone who's flower farming as a side hustle or while also raising children will definitely related to her story! The tiny flower farmstand at Marmol Farm in the Dockton community on Vashon Island Rosie, the flower truck, which will soon appear at flower pop-ups with Halee -- both on Vashon Island and in the greater Seattle area Last week I visited Vashon Island, Washington and featured Part One of my two-part series about island flower farming with Alyssa O'Sullivan of Sweet Alyssum Farm. You can check out that episode here. Dried flowers, grown and preserved by Halee for a wedding she recently designed The wedding -- Halee's first! Designed for friends who wed in Stehekin, a remote community in Central Washington reached only by a ferry boat Here's more about Halee: By training, she is a social worker whose career has mostly been involved in hospice and inpatient palliative medicine. These days, she combines social work with parenting a 2-year-old-son. Halee believes in local, sustainable flowers and is proudly floral-foam free. she is a member of Slow Flowers, and tries to grow her flowers in a way that is regenerative to the earth. Marmol Farm is a certified wildlife habitat and Halee is an ambassador of the Growing Kindness Project. Follow Marmol Farm on Instagram Sign up for the Marmol Farm newsletter here Thank you so much for joining us today. I'd love to hear from you about the addition of video interviews to the Slow Flowers Podcast. My visit to meet Halee Dam on her farm is the eighth video "Vodcast" and I've learned a lot about how to produce, record and share content with you in a new way! But I'm eager for feedback, so please post a comment in the show notes or shoot me an email at [email protected]. I hope to hear from you! Channel Your Inner Fashionista I want to remind you that it's time to apply to create a botanical couture look for American Flowers Week 2022! Slow Flowers will Commission at least FIVE Floral Couture Looks for our 2022 American Flowers Week Collection. We’re soliciting proposals from farmer-florist creative teams for this campaign. Those submitting must be active Slow Flowers members. Consideration will be made for specific new regions and botanical elements not previously featured. We have special focus on inclusion and representation! The selected Botanical Couture fashions will be published in our 2022 Summer Issue of Slow Flowers Journal. For the 2022 Application, you will be asked to submit a Mood Board or Pinterest Board to express your concept. You will also be asked to write a description of your construction methods and mechanics to be used. This is all to ensure that you will be able to execute the design for photography and publication. Please reach out to [email protected] with any questions. As a bonus, we recorded a webinar earlier this year with tips and techniques shared by past American Flowers Week creative teams. I'll share the webinar link for you to watch --you can find it in today's show notes, too! Can't wait to see the floral fashions that we'll publish in 2022! Thank you to our Sponsors! This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. More thanks goes to:Johnny's Selected Seeds, an employee-owned company that provides our industry the b

https://www.youtube.com/watch?v=QXTA76tCFPE Last week I took a short ferry ride from the mainland - from Tacoma's Pt. Defiance - to Vashon Island, Washington, a beautiful, evergreen place with deep agricultural roots and people who love both living among nature and having relatively quick access to the urban settings of Seattle and Tacoma. I actually look at Vashon Island everyday from my upstairs office window -- across Puget Sound to the west. I don't get there often enough, but before summer came to an end, I wanted to schedule an afternoon visiting two Vashon Island-based Slow Flowers members on their flower farms. Alyssa O'Sullvan of Sweet Alyssum Farm on Vashon Island, Washington (c) Rylea Foehl @familieswhofarm And so, today you'll enjoy Vashon Island Flowers, Part One, my visit to meet Alyssa O'Sullivan of Sweet Alyssum Farm, and next week, I'll introduce you to island flower grower Halee Dams of Marmol Farms during Part Two. Alyssa in the sunflower field (c) Rylea Foehl, @familieswhofarm Meeting them and enjoying a glorious change of scenery, not to mention personal field tours, inspiring conversations and 2 ferry rides, was just the thing I needed to re-center my mind and remind me about why I care so much about nurturing and supporting the Slow Flowers Movement and its members through content like you'll enjoy today. Recent floral bouquets from Sweet Alyssum Farm Alyssa is the owner and founder of Sweet Alyssum Farm, which grows specialty cut flowers to nurture creativity within the local floral community on Vashon Island and beyond. Her focus on sustainability nurtures the earth, animals and people these flowers touch along the way. U-Pick flowers at Sweet Alyssum Farm As a small, creatively-run farm, Sweet Alyssum shares flowers through several outlet, including: Market bouquets at local farmers markets flowers for weddings and eventsbouquets for several local food CSAsand special order arrangements A prolific harvest at Sweet Alyssum Farm I know you'll enjoy our conversation as Alyssa describes the many ways she and her partner are creating multiple income channels to sustain their livelihoods on their beautiful property. Here is a link to Alyssa's essay "Why Flowers," which she wrote last year for Slow Flowers Journal online Imagine!! Camping at Sweet Alyssum Farm Thank you so much for joining us today. Did you catch the details about on-farm camping at Sweet Alyssum Farm? Right now, for $35/night, two guests can settle into a spot there on Vashon Island. Alyssa books campers through a website called Hipcamp.com. I checked out her listing, which sounds just like the farm looks: Sweet Alyssum is located on 12 acres of sloping fields set against a tall, forested backdrop, and only a 5 minute walk from restaurants, shopping, bars and groceries. Level campsites are spaced around the property, each with a fire pit and picnic table. There is a communal central deck for campers' use, with a water spigot, power outlet and sink, plus a propane stove and some cooking utensils. While the working farm fields are not open to campers, the flowers serve as a terrific backdrop. And, there's always the You-Pick flower patch and farm stand at the entrance of the property, open for shopping, picture-taking and flower-picking seasonally. Tempted? Click here to book your camping trip soon! Meet Rebecca Raymond, EMC, of Rebecca Raymond Floral (left) and Gina Thresher, AIFD, EMC, of From the Ground Up Floral (right) Please join us this Friday, September 10th, when we resume our monthly Virtual Slow Flowers Member Meet-Ups, after a summer vacation. The time is 9 am Pacific/Noon Eastern, as we welcome Rebecca Raymond, EMC, of Rebecca Raymond Floral and Gina Thresher, AIFD, EMC, of From the Ground Up Floral who will share tips for planning and executing a successful Styled Shoot! They will give attendees an inside peek at their new webinar, The Ins and Outs of Styled Shoots, which covers best practices for the entire Creative Process of producing a collaborative Styled Shoot. Bonus: Gina and Rebecca are extending a $100 off discount to Slow Flowers members who sign up via this course link and they will also share a few other surprises!Follow this link to pre-register for the session. You can always find the link in our Instagram profile at slowflowerssociety, as well. And PS, we know this is a busy holiday week, with lots of weddings and also Rosh Hoshanah! So rest assured, you will be able to find the replay video of our Meet-Up on YouTube later in the month. Thank you to our Sponsors! Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Seattle Who

I'm so excited to introduce today's guest, Vanessa Vancuren of Pop's Flowers, based in Edgewood, Washington. Click below to watch the farm tour and interview, recorded on August 23, 2022. https://www.youtube.com/watch?v=tef_MdZkZ9c Dahlias of the season (left) and flower farmer Vanessa Vancuren of Pop's Flowers Sunflowers frame the view of the log house at Pop's Flowers I visited Vanessa last week to record a video tour of her flower farm, which is based on a two-acre parcel complete with a solid log cabin. Here's the delightful surprise -- she is literally 12 miles from my suburban home (we're both situated between Seattle and Tacoma) and visiting Pop's Flowers truly feels like a trip to the country. What an incredible find -- and you'll love seeing what Vanessa and her husband Garrett Burns have created in just two seasons. The Saturday Flower Stand at Pop's Flowers (left) and Vanessa Vancuren (right) I sat down with Vanessa to talk about her business, which she describes as in its young-teenager phase! It's a great conversation. Before we get to that, here's some background on Pop's Flowers. Garrett and Vanessa (c) Angie Arms Photography Vanessa is an old soul, a millennial, a floral entrepreneur and an artist with a background in photography. Her partner Garrett is naturally curious, has a humanitarian heart and a car enthusiast, who is also now an accidental flower farmer. The Pop of Pop's Flowers is CP aka Clarence Paul Reardon, Vanessa's 94-year-old grandfather, and inspiration for this business. Pops is a widowed WWII Veteran, an avid gardener and homesteader and a retired cabinetmaker/woodworker. Vanessa with Pop, the flower farm's namesake and inspiration (right) In 2017, Pops gave his garden to Vanessa and she began to grow flowers and sell them in a hyper-local channel - their local Facebook community in the Edgewood, Milton, and Fife, Washington, located between Seattle and Tacoma. From 2017 to 2019, all the flower proceeds went to Pop, helping him with household costs and home repairs. In 2020, Vanessa and Garrett found their own modern homestead, not too far from Pop's house. And you'll hear the rest of the story as we meet Vanessa. Thank you so much for joining us today! You're hearing this episode on September 1st and this is the day that Pop's Flowers opens their new online store, designed to make shopping for local flowers in the South Puget Sound region just as convenient as ordering from a traditional florist. As Vanessa explained, working with Anna Krumpos, a new member of the team who will serve as designer, Pop's flowers will be transformed into arrangements for everyday orders for delivery on Thursdays or Saturdays, featuring 100% local and American-grown flowers, including those grown at Pop's Flowers. I'll share all the links for you to check it out and follow along on Vanessa and Garrett's beautiful journey. Join Pop's Flowers on Facebook Follow Pop's Flowers on Instagram Watch Pop's Flowers on YouTube Slow Flowers News As I mentioned, it's September -- how did that happen so quickly! I want to share a few opportunities for you to connect with me and the Slow Flowers Society. First, I'm heading off right after Labor Day to Missoula, Montana, where I will speak at the Montana Cut Flower Conference on Wednesday, September 8. I'll be sharing insights on the cultural, consumer and marketplace shifts in the U.S. floral industry, and I'm excited to reconnect with some of my favorite flower friends, including our members who will also be speaking -- including Julio Freitas of The Flower Hat and Lindsay Irwin of Bitterroot Flowers. You'll hear more, I'm sure, because the recorder and video camera are traveling with me. On Friday, September 10th, we'll be resuming our Virtual Slow Flowers Member Meet-Ups, after a summer vacation. Designed as a member forum for connecting with one another in the early days of the Pandemic (remember then? back in April and May 2020?) the Meet-Up has evolved into a way for Slow Flowers members to share their knowledge and learn from one another. Our September guests will be focused on the why, what, how and art of Styled Shoots. Click here to pre-register. See you there! Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Disco

https://www.youtube.com/watch?v=-vr35HgXyJE Today, we visit the gardens and workshop of longtime Slow Flowers member Kris Bennett of KRISanthemums, a full-service floral design studio that is situated at Bennett Botanical Gardens, Kris's five-acre garden and wedding venue in Eastern Oregon. I've finally placed Hermiston on the map -- it's close to Walla Walla, Washington and Pendleton Oregon -- a beautiful place in the Pacific Northwest. We're going to enjoy a video tour of Bennett Botanical Gardens that Kris recorded for us yesterday, and then meet Kris in her design studio to see her create an arrangement while we talk. Kris Bennett of KRISanthemums Having been raised among tulips, daffodils and dahlias in Washington, Kris learned at a young age the beauty of flowers. In high school, she interned in a local flower shop; then she moved east to study at WSU, married and eventually settled a bit south to Eastern Oregon. Her floral journey includes studying with top designers including Paula Pryke, Ariella Chezar, Max Gill, David Beahm, Amy Osaba, Alicia Swede, Francoise Weeks, Holly Chapple and others. Bennett Botanical Garden, a private garden and wedding venue KRISanthemum's 750 sq. ft. studio is located within walking distance of Kris's home and beautiful landscape. She likes to say, "When I need encouragement or inspiration I can walk outside the studio doors and harvest branches, blooms or enter the greenhouse to see what's in bloom." Two bouquets designed by Kris Bennett of KRISanthemums The Sunflower and Apple Bouquet, which Kris designed for us during the interview A bonus for our podcast listeners. In celebration of our Slow Flowers Podcasts 8th anniversary, we launched our new, live-stream video format -- calling it the Slow Flowers Show -- with the goal of sharing the faces and voices of our members, as well as tours of their farms, their shops and their studios -- and most of all, their flowers. Last Wednesday, August 18th, I hosted Kris on our video platform. You can find the replay of that conversation in today's show notes. You'll want to check it out because we included a 9-minute video tour that Kris recorded -- to introduce us to Bennett Botanical Gardens. For anyone who's interested in creating a wedding and event component to their farm or property, you'll be impressed by what Kris and her husband have developed! Two wedding bouquets, designed by Kris Bennett; left @westernweddingmagazine; right @donnailinphoto Thank you so much for joining me! Kris designed a beautiful arrangement during our video interview, and you can see her process during the video. Check out photos of the finished design, along with a gallery of other KRISanthemums designs. Find and follow Kris Bennett of KRISanthemums:KRISanthemums on FacebookKRISanthemums on InstagramKRISanthemums on Pinterest Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor for 2021, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting more than 20 U.S. flower farms by purchasing more than $9 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com. Mayesh Wholesale Florist. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. and we're thrilled to partner with Mayesh to promote local and domestic flowers, which they source from farms large and small around the U.S. Learn more at mayesh.com. The Gardener's Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you'll want to check out the course offerings at thegardenersworkshop.com Roadie, an on-demand delivery company offering affordable same-day and scheduled delivery. With a network of friendly, local drivers who handle each delivery with care, and one-on-one support from a designated account manager, Roadie guarantees a smooth and reliable delivery experience--from pickup to delivery. And with no contract commitment, you only pay for what you need, when you need it. Sign up for your first delivery at Roadie.com/slowflowers and use promo code slowflowers--that’s one word--to get five dollars off. Thanks so much for joining us today! The Slow Flowers Podcast has been downloaded more than 758,000 times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagio

Today, I'm thrilled to introduce Françoise Weeks and Sid Anna Sherwood. In celebration of our Slow Flowers Podcasts 8th anniversary, we launched our new, live-stream video format -- calling it the Slow Flowers Show -- with the goal of sharing the faces and voices of our members, as well as tours of their farms, their shops and their studios -- and most of all, their flowers. In addition to finding the show notes for this episode at debraprinzing.com, you can watch the replay of our video interview, including some special floral design ideas and a show-and-tell of just-harvested blooms from our guests' studio and farm. https://youtu.be/cCWKeXOFEGk Listen or Watch the conversation Françoise Weeks is a past guest of the Slow Flowers Podcast on a few occasions. She is known for teaching botanical couture around the world. Today, we'll discuss one of her dreams -- to teach a workshop combined with students picking their own design ingredients at a flower farm and collecting woodland materials in a forest. Sid Anna Sherwood of Annie's Flower Farm in Sequim, Washington And thanks to the imagination of farmer-florist Sid Anna Sherwood, owner of Annie's Flower Farm in Sequim, Washington on the Olympic Peninsula, that dream will be a reality later this month. Long-time Slow Flowers member Sid Anna is a nature-inspired flower farmer and florist who creates beautiful and lush arrangements with the flowers she grows. Through Sweet Annie's Floral Design, she offers wedding florals, sells DIY wedding flowers and supplies hand-tied market bouquets to CSA customers and to local neighborhood grocery outlets. Sid Anna grows more than 300 varieties of cut flowers using organic and sustainable methods. Inspiring florist and floral educator Francoise Weeks (c) Jamie Bosworth photograph Françoise Weeks, a floral design icon, was born in Belgium and started her business in 1996. She has infused her work with a quintessential European reverence for flowers and nature. Combined with creativity and mechanical ingenuity, she has crystalized her singular style of Textural Woodlands and Botanical Haute Couture pieces, garnering a global following. Françoise Weeks, featured in Jennifer Jewell's beautiful book: The Earth in Her Hands Françoise’s studio is located in Portland, Oregon. Her innovation and love of teaching have brought her to many cities in the US in studios, at wholesalers, at garden clubs, Art in Bloom events and conferences, including at AIFD Symposium. She also taught in Mexico, Canada, England, Sweden, Iceland, France, China and Australia. In 2019 she was invited to participate at two international flower events in Belgium: Flower Time at city hall in Brussels and Fleuramour at the medieval castle in Alden Biesen. Her dynamic work has been published in national and international publications such as Nacre, Fusion Flowers, Modern Wedding Flowers, Huffington Post, Flutter and Millieu. Françoise teaches and offers online courses, including Zoom workshops. And she is the author of “The Herbal Recipe Keeper” published by Timber Press in 2018. The two women have teamed up to offer a Françoise Weeks Botanical Couture and Woodland Workshop, a four-day floral retreat taking place August 22-26 in the historic town of Port Townsend, Washington. Students will stay at the 416-acre Fort Worden in an restored residence, with meals and lodging, as well as all materials and instruction included in the workshop price. The beach of the Salish Sea is steps away and hiking trails are nearby. Françoise will cover botanical headpieces, purses and jewelry, as well as woodland design centerpieces. A model and a photographer will capture each student's work for use in their portfolio. Last week, we scheduled and recorded a 3-way call to visit and talk with both Francoise and Sid Anna. Both have some lovely show-and-tell to share, as they discuss their creative practices and inspire us with botanical couture and woodland designs, as well as just-picked seasonal flowers. Thank you so much for joining our conversation. As Sid Anna mentioned there are a few more spaces for students needing lodging and day students who might want to attend from close by. And I'm excited to see what happens when a flower farmer and floral designer collaborate. This approach is truly the heart of the Slow Flowers Movement and Sid Anna and Françoise are modeling a creative partnership that each of us should emulate. Bonus Content for You If you're looking for some inspiring summer reading material, I have a few things to share -- free to you -- and you can find the links below. Floral details at the Slow Flowers Summit (c) Jenny M. Diaz First up, you'll want to read "Flowering Filoli," just published in the Slow Flowers Journal online -- a room-by-room tour of the Slow Flowers Summit floral takeover at Filoli's historic house. With detailed photography by Missy Palacol and Jenny M. Diaz, you'll re