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2026 is shaping up to be a pressure-test year for marketers. Not because one big thing is changing, but because everything is shifting at once. Streaming continues to rewrite “TV.” AI is reshaping how consumers discover and evaluate brands (often before they ever hit an actual website). Political and advocacy budgets are gearing up for a noisier, more competitive market. And across it all, one expectation keeps rising: marketing has to feel relevant at the local level: market by market, neighborhood by neighborhood. We’ll be exploring these trends in a three-part 2026 Trends series, inspired by conversations with Simpli.fi’s Chief Product & Technology Officer, Michael Schoen. Each post breaks down the major shifts we see accelerating this upcoming year, along with the operational changes marketers will need to keep up.

In an era of constant distraction, GSTV has found a rare opportunity: uninterrupted attention. Dave Kovall explains how GSTV’s video network reaches 115 million consumers each month with sound-on, full-motion ads at the gas pump. Backed by eye-tracking data, Dave shares why digital out-of-home is a must for modern marketers and how brands can thrive in these hyper-contextual spaces.

Content Title/ Headline:Mastering Programmatic Advertising | Matt BaileyOverview Copy:Matt Bailey, Lead Instructor and Founder at SiteLogic, joins David McBee on Simpli.fi TV to discuss programmatic advertising training, analytics, and industry misconceptions. He shares insights on how his LinkedIn course has helped both new and experienced media buyers better understand the complexities of programmatic advertising. Matt highlights the importance of hands-on optimization, fraud prevention, and leveraging analytics to drive better campaign performance. Packed with real-world success stories, this conversation is essential for agencies, brands, and media buyers looking to refine their programmatic advertising strategies.Meta Description:Discover expert insights from Matt Bailey on Simpli.fi TV. Learn how programmatic advertising training, analytics, and optimization can improve your digital marketing success.Focus Keyphrase:Programmatic advertising training insightsSEO Title:Mastering Programmatic Advertising Training Insights

Hernan Vazquez, CEO and founder of Scale Driven Join Simpli.fi TV host David McBee as he sits down with Hernan Vazquez, CEO and founder of Scale Driven, to discuss the world of connected TV advertising. In this insightful interview, Hernan shares his expertise on leveraging connected TV to reach new audiences and drive business growth. From practical advice for brands new to TV advertising to strategies for effective CTV commercials, Hernan offers valuable insights that can transform your marketing approach. Discover how businesses of all sizes can harness the potential of connected TV advertising to enhance brand visibility, engage with audiences, and drive meaningful results.

Bear Newman, President and Co-founder of Bear Fox Marketing In this episode of Simpli.fi TV, host David McBee interviews Bear Newman, an SEO expert, about strategies for achieving SEO success and staying ahead of the ever-changing digital landscape. Bear shares insights on the importance of asking "what if" in SEO, focusing on ROI, building trust with authoritative content, and adapting to AI-driven changes in search algorithms. Discover how Bear's unique perspective and practical advice can help SEO professionals excel in their field.

Bryant Powell, Associate Director of Social Media Omnichannel Capabilities at Bristol Myers Squibb Join host Ann Kraus for a conversation with Bryant Powell, a marketer and podcaster, about the importance of social audio presence for companies. Bryant shares statistics highlighting the growth of podcasting and its effectiveness in increasing brand awareness. He also discusses how podcasting can help organizations establish an authentic brand voice. Bryant provides insights on how agencies can start their own podcasts, emphasizing the need for client education, persistence, and creating engaging content. He also offers advice on finding compelling stories and the importance of asking "why" in podcast interviews. The conversation wraps with some notes on social listening and its role in shaping brand messaging.

Tommy Walker, author of Mindset Secrets for Entrepreneurs Tommy Walker, the mind behind "Mindset Secrets for Entrepreneurs," talks about the subconscious barriers hindering business growth. With 26 years as an entrepreneur and 14 years as a coach, Walker shares his insights into common roadblocks faced by entrepreneurs, from negative self-images to challenges in communication and ingrained beliefs about money. Delving deeper, Walker discusses the evolving role of AI in business, emphasizing its use as a tool rather than a crutch.

Sam Swirsky, Brand Strategist at Acquisition.com In this insightful interview, Sam Swirsky, a LinkedIn expert, reveals the untapped power of LinkedIn for B2B success. He discusses how the platform, often underestimated, can lead to significant business advantages. Sam emphasizes the importance of personal branding for businesses and shares the strategies employed by industry leaders. Discover how companies can empower their employees to enhance their personal brands, ultimately benefiting the entire organization. Sam also provides valuable tips on generating a hundred pieces of engaging content and highlights the synergy between employee and employer in building a strong online presence.

Angela Marsh, Senior Growth Strategist at Venus et Fleur In this insightful conversation between David McBee and Angela Marsh, the challenges and strategies of modern brand marketing are explored in the context of the shifting digital landscape of 2023. Angela Marsh, an experienced marketer, delves into the evolving complexities of growth marketing, highlighting the need for brands to reevaluate their approach due to changing consumer behaviors and emerging technologies. The discussion emphasizes the significance of a diversified marketing strategy that combines storytelling through a full-funnel approach, leveraging platforms like CTV (Connected TV) for re-targeting, and incorporating attribution tools for informed decision-making. Angela's valuable insights provide a glimpse into the dynamic world of brand marketing in an era of constant change and innovation.

David Forman, Chief Operating Officer at Clarity Creative Group Digital marketing expert David Forman discusses the world of paid media and its continued relevance in the era of social media dominance. With a focus on Google Ads and Microsoft Bing Ads, he delves into the key components of running a successful paid digital advertising campaign. Emphasizing buyer intent keywords and aligning ad content with the target audience's interests, David sheds light on the importance of ad quality scores and landing page relevance. He also explores the latest updates in Google AdWords, including AI-driven dynamic ads and Performance Max campaigns. As a bonus, David shares valuable tips for paid search managers to optimize their strategies and achieve better results.

Tony Guarnaccia, Head of Growth, Castocity Tony Guarnaccia discusses the growing popularity of podcasts and their potential for brand marketing. He explains how podcasting has gained momentum, and how it presents an opportunity for brands to differentiate themselves in an oversaturated and fragmented marketing landscape. He emphasizes the importance of content creation and leveraging podcasts to build influence. Tony highlights successful brand podcasting examples like HubSpot, which has built a network of podcasts to demonstrate thought leadership and engage their target audience. He share’s his “4 P’s” formula for success and suggests that agencies can start by helping executives become guests on relevant podcasts, which can then lead to launching their own branded shows. He introduces his upcoming book series that provides insights for both podcast hosts and guests, offering strategies for maximizing the impact and revenue potential of podcasting.

Joey Lowry, Digital Marketing Specialist at Media Shark In this episode of Simpli.fi TV, David and Joey discuss the world of programmatic advertising and CTV. They dive into the dos and don'ts of working with advertisers using these strategies, emphasizing the importance of not assuming expertise and the critical role of creative artwork. Joey shares success stories of clients who have achieved remarkable results through programmatic advertising, showcasing increased landing page submissions and e-commerce rates. He also discusses the mistakes to avoid and highlights the significance of blending programmatic with other tactics like SEO, paid search, and social media.

Mark Savant, Owner of Mark Savant Media Mark Savant is an advocate for the impact of podcasting on branding. He emphasizes the significance of establishing an online presence in today's digital landscape, where podcasting serves as a powerful tool for businesses and brands to differentiate themselves. He speaks to the value of consistent content creation, ranging from short clips to longer conversations, and how podcasting helps brands stay relevant and engage with their audience. Mark also shares insights on emerging trends, the importance of networking, and how podcasts can generate new leads and sales. Additionally, he highlights the importance of challenging commonly held beliefs and creating moments of tension to captivate listeners. For those new to podcasting, Mark suggests seeking assistance or guidance from experienced professionals while emphasizing the simplicity of starting a podcast with the right systems in place.

Barrett Matthews, Founder of Media Boss Pro Join host David McBee as he interviews media expert Barrett Matthews, who highlights podcasting as a game-changer, allowing individuals to easily start their own shows and reach a wide audience. He emphasizes that businesses can benefit from corporate podcasts to educate and engage their target market, citing research showing podcast listeners' affinity for business-oriented content. Matthews also recommends other multi-media strategies, such as Roku television, YouTube, e-books, audiobooks, newsletters, print media, and corporate documentaries, to effectively reach different segments of the audience.

Armando Yanez, President of Primary Lens Armando Yanez, an expert in using data for marketing campaigns, explains the importance of data in targeting the right audience. He shares examples of campaigns where data-driven approaches led to increased conversions. Armando discusses the use of geo framing to retarget individuals exposed to billboards and emphasizes aligning conversion metrics with actual store sales. Armando also emphasizes the need to align conversion metrics with actual store sales to accurately measure campaign effectiveness, stating that a comprehensive view of all relevant data elements can prove campaign effectiveness.

Kara Rozek, VP of Media at SPM Marketing In this conversation, David McBee interviews Kara Rozek, a healthcare marketing specialist. They discuss the benefits of specializing in a single industry like healthcare, highlighting the ability to understand common challenges and provide tailored solutions. Kara mentions the importance of using digital tactics such as search, programmatic advertising, and Connected TV to reach healthcare audiences effectively. She also addresses privacy concerns, emphasizing the need to comply with regulations and protect consumer data. Kara concludes by advising marketers to stay informed and adapt to the ever-changing media and marketing landscape.

Augie Johnston, CEO of Vidchops In this conversation between David McBee and Augie Johnston, they discuss the importance of video advertising strategies in 2023. Augie emphasizes the ease and affordability of creating videos with today’s technology, making it a powerful tool for growing businesses. He advocates for online video advertising, including pre-roll videos and user-generated content (UGC), which he believes to be highly effective and cost-efficient. Augie mentions that UGC ads, created by customers using their smartphones, tend to have higher conversion rates. He also introduces Vidchops, a video editing service that helps businesses produce and edit professional-looking videos without the need for a large production crew. Augie shares insights into the types of videos Vidchops edits, such as vertical videos for platforms like TikTok and YouTube, as well as horizontal videos for longer content. He concludes by expressing his passion for the video industry and mentioning his own podcast, The Video Creator Podcast, for further inspiration.

Charity Huff, CEO of January Spring Our guest today is Charity Huff, CEO of January Spring, a digital marketing and advertising agency that works exclusively with niche publishers. Charity has designed and delivered multimedia sales programs working alongside 5,000-plus sales professionals from the media and tech industries over her 25-year career. She and her team have built a proven model of third-party vendor offerings to include offsite digital using a combination of geofencing, device targeting, household targeting, paid social and search marketing. Charity sits on the board of several privately held companies, including Questor, previously known as Swift Communications. Charity, thanks for joining us on Simpli.fi TV.

Adam Mark, Area Manager at 2060 Digital David McBee and Adam Mark speak on the topic of combining search engine marketing (SEM) and programmatic media in digital marketing. The conversation highlights the importance of map rankings for local and regional businesses and how SEM and programmatic media can be used together to improve a client’s campaign. Adam discusses how paid search is a valuable tactic but is not a strategy, and therefore programmatic is typically added to provide more visibility and reach for the client. They also discuss how programmatic and SEM have different roles to play in different industries and how programmatic can help increase direct search for clients.

Eric Eden, Co-Founder and CMO of Workverse Eric Eden, host of the "Remarkable Marketing" podcast, discusses key insights from his interviews with top marketing leaders. He highlights how successful marketers leverage diverse strategies, such as combining online advertising with content marketing, influencers, and user-generated content to reduce costs and enhance impact. Eden emphasizes the significance of channels like podcasting and YouTube, noting their cross-generational appeal and effectiveness. He also discusses the transformative potential of AI in marketing, likening its impact to that of the internet boom in the mid-90s.

Dan Coughlin, Managing Director at Get Hyped Media LLC In an insightful interview, Dan Coughlin delves into the dynamic world of influencer marketing, revealing strategies for navigating rising costs and fierce competition. He highlights the game-changing impact of performance marketing and whitelisting, where brands run ads through influencer accounts for greater authenticity. Coughlin shares a compelling success story of a weight loss clinic that drastically cut consultation costs through these innovative techniques. Discover how leveraging micro and nano influencers can transform your brand’s marketing efforts in 2024.

Andy Rossmeissl CEO of Faraday Simpli.fi TV welcomes Andy Rossmeissl, CEO of Faraday, a customer behavior prediction platform. Discover insights on lookalike audiences and how they can revolutionize your marketing strategies. Andy shares valuable information on targeting, personalization, and ensuring accuracy in audience prediction. Learn how to optimize your marketing efforts and drive better results with predictive AI from an industry expert.

John Horn, CEO of StubGroup In this engaging interview, we dive into how AI is transforming digital advertising, making ad targeting and personalization more effective and streamlined than ever. From leveraging data to achieve higher quality leads to finding the balance between automation and human intuition, this conversation explores the evolving role of AI in marketing. Discover the practical ways AI is being used to deliver relevant ads, enhance customer targeting, and optimize campaign performance—plus a few must-have tools for marketers looking to step up their AI game.

Aman Khanna, Co-Founder of consumr.ai, joins David McBee on Simpli.fi TV to discuss how AI is revolutionizing customer insights and media transparency. With over 20 years of experience in MarTech and AdTech, Aman shares how brands can leverage AI-driven audience intelligence to uncover deeper consumer behaviors, optimize media buying, and enhance targeting strategies. He explains how AI twins can provide brands with a three-dimensional view of their customers, bridging the gap between social media engagement and programmatic advertising. This episode provides valuable insights for advertisers, brands, and agencies looking to improve data-driven decision-making in their media campaigns.

Brandon Lutz, B2B Marketing and Offline Media Expert, returns to Simpli.fi TV to explore the untapped potential of programmatic audio for B2B brands. In this episode, he discusses why audio should be a key component of a marketing strategy, highlighting its advantages in audience targeting, cost efficiency, and brand storytelling. Brandon also explains the benefits of using a DSP to manage audio inventory across multiple platforms instead of relying on direct deals. Tune in to learn how to measure impact through brand lift studies and pixel-based attribution, and discover why programmatic audio is a smart investment for B2B advertisers.

Chad Hallert, Chief Marketing Officer of Good Giant Join Chad Hallert, a seasoned expert in the field of travel, tourism, and gaming marketing, as he shares his passionate insights on the challenges and opportunities in this dynamic industry. Chad discusses the importance of adopting an omnichannel and customer journey-focused approach to campaign planning, bridging the gap between traditional and digital media. He highlights the significance of culture and client buy-in when implementing these strategies and provides real-world examples of successful campaigns. Chad also emphasizes the value of thorough testing and measurement to optimize marketing efforts. Discover how to unlock the full potential of your marketing campaigns in the travel and tourism sector with Chad's practical advice and expertise.

Jeff Swartz, CEO & Founder of Ethic Advertising Agency Jeff discusses his passion for geo-fencing and describes new AdTech he is developing to make it available to any size advertiser or agency. He talks about how to leverage different DSPs for different clients, and some of the issues that Google Analytics has with DSP data.

Katie Brinkley, Founder Next Step Social Communications David McBee interviews Katie Brinkley, a social media expert, who expresses her strong belief in organic social media, emphasizing the importance of pushing out content in the right way to reach the right audience and build awareness. She acknowledges that paid social can be effective for clients who are less engaged or reluctant to appear on camera. She suggests using paid social to create awareness by showcasing what makes the business unique and leading potential customers through a customer journey. Katie emphasizes the need to be social on social media, connecting with people and building relationships. She advises agencies to hire individuals with specialized skills and allow them to embrace their strengths. Katie also emphasizes the importance of finding a unique selling proposition to stand out from competitors and tailor services to specific industries or niches.

Rob Norman, former Chief Digital Officer of WPP's GroupM In this enlightening episode, Rob Norman, former Chief Digital Officer of WPP's GroupM, discusses the revolutionary shifts occurring in Connected TV (CTV). From the tipping point where OTT viewing surpassed linear TV to the challenges and opportunities presented by data regulation, Rob offers valuable insights for advertisers and media strategists. He shares how new technologies are allowing for smarter targeting and why CTV is poised to be the next big thing in achieving advertising reach. Tune in for an in-depth look at the role of advanced technology in shaping the future of television advertising.

Matt Walker, Founder and Managing Director of Rally Digital Sit down with Matt Walker, a seasoned expert in political advertising for this conversation about political campaigns and media buying, Walker shares his journey from college internships to running millions of dollars in advertising across digital channels. He reflects on the political industry's evolution over the past decade, highlighting the impact of verification processes and the changing landscape of programmatic advertising. The discussion touches on reaching voters through innovative strategies, the role of streaming in political messaging, and the delicate balance between positive campaigning and negative tactics. With candid advice for political campaign managers and an industry-relevant book recommendation, Walker provides valuable insights into the dynamic realm of political advertising.

Rich Brooks, Founder and President of Flyte New Media In this conversation, David McBee interviews Rich Brooks about his formula for uncovering remarkability in marketing. The formula, called the Remarkability Formula, consists of four lenses: Find, Focus, Forge, and Frame. By applying these lenses, businesses can identify unique qualities that set them apart from the competition and build strong barriers to entry. Rich provides examples, such as a painting company that completed a job in record time with a large team, and Red Bull’s successful repositioning as an energy drink. The Focus lens emphasizes the importance of narrowing down and specializing in a specific market or service to become an expert and attract the right customers. Lastly, the Forge lens encourages businesses to create something outside their core offering, like hosting a conference, to differentiate themselves and establish a competitive edge. Throughout the discussion, Rich emphasizes the need to understand remarkability from the customer’s perspective.

Ryan Sheehy, Director of Digital Training & Strategy at Townsquare Media Ryan Sheehy talks about the role of traditional advertising in a digital world and the importance of building brand equity and trustworthiness through traditional media platforms such as TV and radio. He emphasizes that having a diversified media plan is crucial for creating a strong consumer journey and achieving a return on investment. Sheehy also suggests that a mix of linear and streaming TV is complementary to one another and can be more impactful if one can afford to do it.

Drew Stein, founder and CEO of Audigent In this dynamic Simpli.fi TV interview, Drew Stein from Audigent and David McBee from Simpli.fi discuss the innovative concept of data curation. They explore how data curation packages data and inventory into pre-packaged deal IDs or private marketplaces, offering real-time data and optimization. They highlight its significance in the cookieless future, providing privacy-safe and consumer-friendly solutions. The partnership presents exclusive contextual deals and over a thousand private marketplace deals across various verticals, driving performance and efficiency for brands and media agencies. Overall, the interview showcases the power of data curation to revolutionize AdTech, shaping more effective and privacy-conscious marketing strategies.

David Pisarek, Founder and CEO of Wow Digital In this engaging interview, Ann Kraus talks with David Pisarek, founder of Wow Digital, about the significance of treating nonprofit websites as valuable employees for marketing and engagement. The conversation delves into the process of nonprofit website redesign, highlighting the key stages and similarities with for-profit websites. They also discuss the critical role of Google Analytics for nonprofits, emphasizing the importance of understanding user behavior to optimize content and increase donations. The interview concludes with insights on mobile responsiveness, accessibility, and the power of storytelling in driving action. For nonprofits seeking to enhance their digital presence and achieve their missions more effectively, this interview offers valuable guidance and expert advice.

Daniel Alfon, author of How to Build a LinkedIn Profile for Business Success Daniel Afon discusses the untapped potential of LinkedIn as a powerful platform for generating leads and growing brands. He highlights the significance of LinkedIn's role in search engine optimization (SEO) and emphasize the need for brands to empower their employees to leverage the platform effectively. The conversation covers tips for optimizing LinkedIn profiles, the importance of keyword usage, the role of paid media on LinkedIn, and common mistakes brands and individuals make on the platform. The interview concludes with advice for brands to enhance their LinkedIn presence.

Chris Hood, Founder of CH Digital In this insightful conversation, Chris Hood delves into the concept of customer transformation, a strategic approach that transcends traditional business models by centering on the consumer experience. Contrasting it with digital transformation, Hood emphasizes the significance of aligning an organization's culture, technology, and processes with consumer aspirations to drive enduring business value. Drawing from relatable examples, the dialogue underscores the importance of understanding customers' holistic goals and fostering empathy to create impactful messaging. The conversation further explores the interface stage of customer transformation, discussing evolving engagement methods and innovative touchpoints that bridge awareness to experience. As a beacon of inspiration, Hood encourages marketers to seek unconventional sources, reminding us that profound insights can arise from unexpected corners. The conversation culminates with a nod to Hood's book on Customer Transformation and an invitation to explore its principles further.

Jason Barnard, CEO and founder at Kalicube Discover the power of Brand SERP (Search Engine Results Page) in this engaging interview on Simpli.fi TV featuring Jason Barnard, the renowned expert in this field. Jason explains how a well-crafted brand SERP can positively impact your digital marketing strategy by influencing potential customers’ perception of your brand. He emphasizes the importance of a positive and convincing brand SERP that showcases your brand’s credibility. Jason also highlights the significance of the knowledge panel, which represents Google’s understanding of your brand and plays a crucial role in establishing trust. By aligning your brand SERP, organic SEO, and knowledge panel, you can enhance your brand’s visibility and reputation. Don’t miss this insightful discussion with Jason Barnard, the go-to authority on all things brand SERP.

Andre Ezeugwu, CEO and Founder of Ifodige Media Group Join host Ann Kraus in a conversation with Andre Ezeugwu, the visionary behind IFODIGE Media. Discover game-changing strategies as Andre reveals how fearless optimization drives targeted growth by merging terrestrial and digital advertising. Uncover the power of geofencing, precise targeting, and a groundbreaking approach that outshines competitors. With Andre's expertise, advertisers gain a clear roadmap to navigate today's media landscape, turning every investment into remarkable returns.

David Van Beekum, Co-founder and Creator of tweva David Van Beekum discusses the benefits of streaming advertising for small businesses, offering an affordable alternative to traditional broadcast TV. He emphasizes the importance of "infotainment," a captivating blend of entertainment and information, to engage the new generation of consumers. David encourages local businesses to embrace user-generated content, even if it means starting with simple videos shot on a phone. As society shifts towards supporting local businesses, streaming TV becomes a powerful platform for targeted advertising. With the ability to test and refine ads, David urges advertisers to take the plunge and share their stories to maximize exposure and connect with their audience.

James Pacovsky, Advertising Director LOCALiQ James Pacovsky specializes in digital advertising and works with small, medium, national, and international businesses in the home services industry, such as HVAC, plumbing, solar panel installation, and self-storage facilities. He discusses how he finds clients through trade shows and Google mining, and uses tactics such as email marketing, display advertising, targeted display advertising, and social media to build brand awareness and generate leads. Pacovsky emphasizes that his focus is on efficiency, and his goal is to help businesses achieve their growth ambitions while proving a high return on investment.

Frank Neill, Founder of FN Digital Marketing Frank Neill, a marketing expert with a background in radio and digital marketing, specializes in inspiring action. In this episode of Simpli.fi TV, Frank talks about the power of storytelling and crafting messages that resonate with consumers. By understanding their desires and motivations, marketers can create effective campaigns across various channels. Frank talks about his data-driven approach, validating hypotheses and uncovering valuable insights. Through A/B testing and optimization, he maximizes campaign impact. Inspired by thought leaders like Malcolm Gladwell and Rick Rubin, Frank’s expertise goes beyond marketing tactics.

Sandy Dedeian, Founder and CEO of Rectified Inc. In this episode, Sandy Dedeian emphasizes the critical error made by D2C brands when they rely on short-term hacks and tactics for immediate gains instead of building a strong foundation for long-term growth. She shares cautionary tales of brands going viral on platforms like TikTok, only to struggle with inventory shortages and logistical challenges.

Tyler Horsley, Founder and CEO of Nuclear Networking In this interview, Tyler Horsley talks about helping clients create a unique identity for their advertising campaigns. He emphasizes the importance of differentiating oneself from competitors by going beyond secondary qualifiers like ratings and years in business. Instead, Horsley encourages clients to delve into the core DNA of their company, uncovering their true differentiators and the passion behind their founders. Once these benchmarks are established, he helps them craft a clear and concise message that communicates value and drives action. Horsley also discusses the importance of targeted advertising, creating hyper-controlled environments, and utilizing platforms like SEO, direct-to-consumer advertising, paid ads, and OTT (over the top streaming television).

Josh Eliseuson, Founder & President of Jubilant Digital Marketing Josh talks about his agency’s theme: “the humble hustle” and how important it is to take care of clients. He also describes the loss of control that has happened to Search Engine Marketing over the years and how his team has learned to become stewards of Artificial Intelligence to best serve their clients.

Tom Winter, Founder at SEOwind Tom Winter discusses the impact of AI on marketing and how marketers can adapt to this evolving landscape. From the role of AI in automating repetitive tasks to the importance of providing context to AI models, Tom shares practical advice on how marketers can harness AI as a valuable tool rather than seeing it as a threat. He emphasizes the need for marketers to leverage their unique expertise alongside AI to create exceptional content and stay ahead in this ever-changing field.

Samantha Bedford, Founder and CEO of Pico Digital Marketing Samantha Bedford revolves discusses the impact of AI on marketing agencies in 2023. She emphasizes the need for agencies to be ready and adaptive to AI technology. She also discusses using AI to improve time management and enhance strategic focus. One challenge highlighted is the existence of silos within agencies, which can hinder collaboration. Samantha also emphasizes the importance of tracking and analyzing the customer journey for successful AI-driven campaigns. Boutique agencies are praised for their passion and client dedication.

Justin Croxton, CEO of Propellant Media David McBee interviews Justin Croxton, the CEO of Propellant Media, a digital advertising technology company. Justin shares his passion for marketing and provides tips on how to make it fun. He also gives advice on how to win larger clients by becoming a strategic partner and having conversations beyond programmatic advertising. Additionally, Justin talks about his experience with pitch competitions and how Propellant Media won a competition organized by The Minority Supplier Development Council, which led to the cultivation of relationships with larger brands like Coca-Cola.

Brandon Leibowitz, Founder of SEO Optimizers Learn from Brandon Leibowitz, an SEO expert and founder of SEO Optimizers. In this insightful episode, Brandon discusses the ever-evolving landscape of search engine optimization in 2023, where the rules of the game continue to evolve. Discover advanced strategies for boosting a website's visibility and conversions, the importance of authenticity and user experience, and the art of staying ahead of competitors in the ever-changing world of SEO. Tune in for a masterclass in SEO excellence that will reshape your approach and elevate your digital presence.

Eric McGehearty, CEO & Founder of Globe Runner In an interview with Simpli.fi TV, Eric McGehearty, founder of Globe Runner, explains how he is integrating advances in artificial intelligence (AI) into his daily business operations. McGehearty outlines various ways AI can be used for businesses, such as creating productivity tools, automations, and predictive analytics. He describes how AI can be used for making demand predictions and creating predictive algorithms. McGehearty also discusses how AI can write programming, resulting in increased productivity and efficiency for marketers. He further discusses the full funnel strategy and its importance for businesses.

JJ Reynolds, Founder and Lead Measurement Strategist at Mediauthentic In this insightful interview, our host Ann Kraus dives deep into the world of data analytics with the expert JJ Reynolds. They explore the common misconceptions about Google Analytics, emphasizing the importance of taking action on data rather than just analyzing it. Discover how agencies can transform their approach to data to drive meaningful results, capitalize on small improvements, and effectively communicate insights to clients. JJ Reynolds shares practical advice and strategies to make data-driven decisions and achieve success in the digital realm.