Season 1 · Episode 1
Programmatic DSPs and Google Analytics | Jeff Swartz
Simpli.fi · Simpli.fi
April 17, 20259m 15s
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Show Notes
Jeff Swartz, CEO & Founder of Ethic Advertising Agency
Jeff discusses his passion for geo-fencing and describes new AdTech he is developing to make it available to any size advertiser or agency. He talks about how to leverage different DSPs for different clients, and some of the issues that Google Analytics has with DSP data.