Simpli.fi

Adam Sinkus, Managing Partner at A Purpose Partnership David McBee and Adam Sinkus engage in a lively conversation about the role of AI in content creation for agencies. Adam shares his perspective, highlighting AI's capabilities in tasks like SEO research and drafting outlines. However, he emphasizes the irreplaceable value of human touch in editing to maintain a brand's unique voice and emotional connection with the audience. Adam also discusses how his agency leverages AI tools for SEO optimization and content creation. The conversation extends to Adam's podcast, "The Winning Tactics," where he and fellow experts offer actionable advice to help business owners overcome challenges and propel their ventures forward.

Bryan Miller, President of Neptune Ops Bryan Miller sheds light on the use of cutting-edge technology in political advertising, emphasizing the importance of targeting specific policymakers. He discusses the evolution of political advocacy, the urgency of rapid response times, and the need to adopt innovative strategies from the commercial sector. Miller also highlights the transformative impact of streaming television, particularly Connected TV, in revolutionizing political messaging by enabling precise targeting down to individual voters.

Kim Rozdeba, Author of Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties In this episode of Simpli.fi TV, author Kim Rozdeba reflects on his agency experience, emphasizing that effective branding is about how a brand makes customers feel. Inspired by the origins of the Veuve Clicquot champagne brand, Kim embarked on a quest to uncover stories of visionary women who founded and transformed brands with purpose and empathy. These women's journeys reveal the power of adapting, learning, and building personal connections with customers. "Branding Queens" is a tribute to their trailblazing spirit and offers inspiration for marketers and entrepreneurs alike.

Todd Handy, Chief Revenue Officer of SEBPO Todd Handy, an expert in sales, digital media, and outsourcing, shares his expertise on when and why agencies, publishers, and ad tech platforms should consider outsourcing to companies like SEBPO. He discusses signs to watch for, employee engagement strategies, and finding the right balance between human resources and AI. Todd also touches on the legal aspects of AI and data protection in the outsourcing industry.

James Hipkin, CEO of Inn8ly and Red8 Interactive James Hipkin, talks about the evolution of digital marketing strategies and the role of AI in 2023. James highlights the transformation from digital marketing being an afterthought to its current integral role in overall marketing strategies. He emphasizes the importance of a customer-first approach and the potential impact of AI in the field. Furthermore, James sheds light on the most common mistake marketers make: the absence of a strategic approach, with websites often failing to align with customers' needs and objectives. The conversation provides valuable insights for both seasoned marketers and those looking to navigate the ever-changing landscape of digital marketing.

Rebecca Emery, Founder and AI Business Strategist at Seacoast AI In this insightful conversation, Ann Kraus and Rebecca Emery delve into the world of AI and its impact on digital marketing. They discuss the ways in which AI can be harnessed to enhance digital marketing strategies and its potential to revolutionize the field. Rebecca emphasizes the importance of balancing AI with human oversight and shares four crucial tips for agencies and marketers to navigate the legal and ethical challenges posed by AI. Additionally, they explore common mistakes marketers make when integrating AI and recommend valuable resources for staying updated in this rapidly evolving field.

Shannon Allen, Chief Revenue Officer of Federated Digital Solutions Shannon Allen explores the importance of understanding the "why" in marketing. She discusses how this philosophy influences marketing strategy and shares real-life success stories of businesses that embraced this concept. Shannon also provides valuable insights into common mistakes made by marketers and the importance of being proactive in digital marketing. David McBee: Hello, and welcome to Simpli.fi TV, the web series and podcast for agencies, brands, marketers, and media buyers. I'm, David McBee. Our guest today is, Shannon Allen, Chief Revenue Officer of Federated Digital Solutions. Shannon, has been in the marketing and advertising industry for over 25 years. Her passion for digital marketing drives her to help find the best digital solutions for her company and clients. Shannon, works as a true marketer partner with all of her clients and believes that is what makes her agency stand apart from others. She believes that people today are buying why you do what you do and not what. Shannon, is also the co-host of her own podcast Digital Marketing RO Why? which I highly recommend you check out. Shannon, welcome to Simpli.fi TV.

Will Gaffney, Principal Product Manager at Simpli.fi David McBee chats with Will Gaffney, a product expert at Simpli.fi, about the game-changing influence of ACR (Automatic Content Recognition) data in the Connected TV (CTV) landscape. Learn how this data offers insights previously monopolized by Nielsen, bringing granularity down to the zip-code level. Gaffney demystifies the technology behind ACR, clarifies its implications for advertisers, and offers strategic tips for agencies looking to broaden their media mix. Whether you're in ad ops or an agency executive, you won't want to miss this exploration into the future of CTV advertising.

Wes Benwick, Senior Product Manager Simpli.fi In this insightful discussion, Wes Benwick breaks down the world of streaming television and its impact on traditional advertising approaches. Explore the enduring power of reach and frequency in a landscape where the odds are in advertisers' favor, and how a blend of digital and linear strategies can hit the jackpot with target audiences. Watch to the end for a powerful story that illustrates the effectiveness of ZTV, showcasing the shift towards a connected TV-dominated era. Wes sheds light on how to navigate this evolving terrain and optimize advertising strategies for a winning outcome.

Brian Piper, Director of Content Strategy and Assessment at the University of Rochester Join us as Brian Piper shares invaluable insights into content marketing and optimization. Discover the crucial steps to create successful content consistently, understand the importance of data analysis in shaping content strategies, and navigate conflicts in content optimization across diverse sectors, including higher education and marketing agencies. Learn how strategic content optimization can revolutionize your approach to engaging and converting your target audience.

Scott Palmer, Vice President Media and Digital at French/West/Vaughn In this episode, our guest Scott Palmer, a seasoned marketer, shares invaluable insights on achieving rapid growth in the competitive marketing landscape. He talks about the essential factors for the coveted 'hockey stick' growth, emphasizing product-market fit, community engagement, and strategic timing. Scott also sheds light on the symbiotic relationship between marketing campaigns, audience nurturing, and product development, emphasizing the role of testing and continuous engagement.

Jesse McFarland, Founder of SpearPoint Marketing Jesse McFarland shares valuable insights into managing client expectations in the world of SEO. He emphasizes the importance of framing SEO as a long-term investment, fostering trust by explaining the journey's duration upfront. Jesse also discusses the significance of onboarding processes and setting realistic timelines, ensuring clients understand the need for patience. Whether it's B2B or B2C, his expertise shines through as he unravels the intricacies of SEO strategies tailored to different business models. Jesse's approach, rooted in education and thought leadership, highlights the importance of building a strong brand presence.

Melinda Byerley, CEO of Fiddlehead Marketing David McBee sits down with Melinda Byerley, an expert in marketing leadership, to uncover the challenges and opportunities facing senior marketing leaders in the tech industry. Melinda shares her insights on building trust, understanding the organization's nuances before making changes, and the evolving role of brand in marketing. She also discusses her journey into the world of AI marketing analytics and offers valuable advice for agencies and peers looking to embrace this transformative technology.

Michael Beach, CEO of Cross Screen Media In this engaging interview, David McBee sits down with Michael Beach, a leading expert in the TV and streaming TV industry. Michael shares his journey from founding a digital agency to navigating the evolving landscape of television advertising. Discover why TV advertising is more complex than ever, how to tackle fragmentation, and why local advertisers have a golden opportunity. Get insights into the future of advertising and learn how to future-proof your business in this ever-changing landscape.

Alyson Lex, Direct Response Copywriter Join podcast host David McBee as he engages in a lively conversation with Alyson Lex, an expert copywriter and conversion strategist. Alyson sheds light on the misconceptions surrounding the role of copywriting in advertising and how it deeply impacts the success of ad campaigns. With her insight, she emphasizes the significance of conversion checkpoints and explains how they dissect the customer journey for enhanced results. Tune in to discover how emotional triggers and logical reasoning combine to create effective landing pages, all while embracing the power of AI in the evolving landscape of marketing.

Daniel Burstein, Senior Director, Content and Marketing for MECLABS Discover how agencies can craft impactful pitches, create customer-focused content, and ultimately thrive by fostering genuine connections and delivering value that resonates in this insightful interview, with Daniel Burstein, marketing expert and podcast host. Daniel delves into the power of empathy-driven marketing for agencies. Drawing from his extensive experience and research, he emphasizes the importance of understanding and prioritizing the customer's needs over technicalities like SEO and SEM. He shares real-world examples and lessons learned from successful marketers, revealing how putting the customer first leads to increased satisfaction and long-term loyalty.

Vinnie Potestivo, Founder of VPE.tv Host David McBee engages in an enlightening conversation with Vinnie Potestivo, the mastermind behind Emmy-winning brand strategies and founder-led triumphs. Join them as they explore Vinnie's remarkable journey from shaping MTV's legendary shows to his current role as the driving force behind VPE.tv. Unveiling the secrets of personal branding and content ownership, Vinnie reveals how owning your unique point of view can catapult messages to the forefront. Discover how to make your brand resonate, leverage podcast guesting, and tap into the unstoppable power of community collaboration.

John Padua, Vice President of Media Buying, Trilogy Interactive In this episode, "Digital Renaissance: Rethinking Political Advertising," David McBee and John Padua engage in a revealing conversation about the changing face of political advertising. The shift from traditional television to the dynamic realm of digital platforms is explored, shedding light on why this transformation is imperative for modern campaigns. They discuss the reasons behind the gradual adoption of digital strategies, underlining the potential for heightened efficiency and precise audience targeting. Uncover how embracing a comprehensive digital approach can revolutionize political discourse and significantly amplify campaign success. The conversation challenges traditional perspectives and underscores the power of digital in shaping the future of political campaigns.

Kathryn Smith, Founder of Walton Birch In this captivating interview, e-commerce expert Kathryn Smith shares eye-opening insights on the evolving landscape of online shopping. Discover how cutting-edge multimedia techniques, like 3D renderings and interactive elements, are transforming e-commerce into a dynamic and engaging experience. Smith reveals the power of branding in a world of similar products, shedding light on how brands hold the key to differentiation. Join us as we explore the journey behind the creation of the Black Lady Business School and uncover Smith's advice for women and minority-owned businesses.

Mike Woods, Founder and CEO of OrkaTV Join David McBee and Mike Woods as they delve into the dynamic world of Connected TV (CTV) advertising. They explore the disparities between the soaring consumption of streaming content and the seemingly slower growth of CTV ad spend compared to linear TV and cable. Mike posits that the nature of television has changed fundamentally, with the advent of CTV leading to fragmentation and a plethora of viewing options. The challenge lies in identifying what constitutes true television for advertising purposes and targeting campaigns effectively. From top-of-the-funnel brand awareness to performance marketing, they dissect the intricacies of CTV advertising and provide insights into reaching audiences in this new fragmented landscape.

Mark Dinets, Partnership Director at Spaceback David McBee and Mark Dinets explore the innovative concept of Social Display, a creative variation that brings authentic content from social platforms like Instagram, Pinterest, and TikTok into programmatic media for paid advertising campaigns. Mark explains how Spaceback's creative automation software converts social media posts into display ads, preserving real-time engagement metrics like comments and likes, creating an immersive and interactive ad experience. The discussion delves into the evolution of programmatic advertising, emphasizing the importance of creative elements in driving engagement and consumer responsiveness.

Lee Doyle, Executive Vice President, Group Managing Director at Empower Media In this episode, David McBee engages in a compelling discussion with Lee Doyle about the rapidly evolving streaming TV landscape and its implications for brands, advertisers, and marketing agencies. They explore the migration from traditional linear TV to connected TV, emphasizing the precise targeting benefits it brings. The conversation extends to emerging platforms such as Tubi and Pluto, which offer a wealth of ad-supported choices. Lee offers perspectives on reaching affluent consumers, measuring effectiveness, and informed decision-making in the dynamic streaming landscape. With data-driven insights, this episode provides a comprehensive view of the changing TV marketing landscape.

Jennie Wright, Co-founder of Managmeant In this insightful interview, Jennie Wright, a list building and marketing expert, introduces The List Injection Method™, a powerful strategy for growing email lists through authentic collaborations and events. The List Injection Method™ focuses on utilizing OPA (Other People's Audiences) to create engaging online events like summits, challenges, and live series. By leveraging the exposure of guest speakers and partners, businesses can attract hundreds or even thousands of niche subscribers without heavy ad spending. Jennie emphasizes the importance of consistent list-building efforts and shares how AI technology is revolutionizing marketing tasks, from content creation to copywriting, empowering businesses to enhance their outreach and impact. Coaches, course creators, consultants, and professionals can benefit greatly from implementing these strategies for robust list growth.

Sammy Rubin, Vice President of Integrated Media at Wpromote Sammy Rubin, an expert in integrated media strategy, delves into the critical role of an integrated marketing lead, who serves as the strategic linchpin, overseeing media investment decisions and preventing teams from operating in silos. Sammy discusses how this approach ensures marketing strategies align with overarching business objectives, optimizing audience strategy, media mix, investment, and measurement strategies. Discover the significance of holistic measurement plans in today's fragmented media ecosystem and how cross-channel collaboration leads to success.

Jonny Holsten, Messaging Strategist and StoryBrand Guide at South Mountain Messaging David McBee sits down with Jonny Holsten to explore the effectiveness of the StoryBrand framework in marketing. Jonny explains how this formula helps businesses determine what to say in their marketing messages and find the right words to engage their audience. By focusing on the customer's story rather than the business or brand, the StoryBrand framework allows businesses to tell compelling stories across various platforms, including websites, social media, blogs, display ads, and streaming television commercials. Jonny also shares practical examples and tips for implementing the framework effectively, making it a valuable tool for marketers in any industry.

Douglas Spencer, President and Chief Message Builder at Spencer Brenneman, LLC Ann Kraus and Douglas Spencer discuss the importance of strategic messaging in organizations, including non-profits. Douglas introduces the concept of a "chief message builder" that can apply to any organization. He explains the ABC methodology (Ask, Build, Connect) for crafting effective messages. They emphasize the need to periodically update messages and consider the role of digital platforms. Douglas notes that organizations must have an internal desire for change to reframe their messages successfully. The conversation highlights the importance of a compelling mission in both non-profit and for-profit organizations.

DJ Virtue, Northeast Region Manager, Simpli.fi In this interview with one of Simpli.fi’s very own, DJ Virtue explains the concept of native programmatic advertising, which involves creating ads that seamlessly blend with the look and feel of a publisher's site. He discusses the advantages of native ads over traditional formats and highlights how the acquisition of Bidtellect brought additional contextual targeting capabilities to Simpli.fi. DJ emphasizes the effectiveness of native programmatic ads in delivering better consumer experiences and achieving improved results to advertisers. He provides valuable advice for brands looking to leverage this tactic, emphasizing the importance of aligning creative assets with the landing page to enhance user engagement.

Ross McDaniel, Founder of Fencepost Ross McDaniel, a seasoned expert in the home services industry, talks about the highly effective Local Growth Formula. Ross explains how this formula, consisting of four key ingredients, can be applied not only to the home services industry but also to any local business and national brands with a local presence. The formula emphasizes the importance of visibility, competency, social proof, and referrals in driving local business growth. Ross highlights the significance of personal touch, consumer behavior, and lead quality in the formula's implementation. He shares valuable insights on how agencies can add value by improving business operations and offering measurable results.

Natalie Guzman, CEO and Co-Founder of Nadora.org Natalie Guzman shares her inspiring story of building a successful business while working from home with two young children. She discusses how becoming a virtual assistant allowed her to have flexibility, choose her clients, and create her own schedule. Natalie emphasizes the importance of routines and establishing clear communication channels both within her business and with her family. She offers insights into training virtual assistants effectively through detailed standard operating procedures (SOPs), combined with video and audio recordings to cater to different learning styles. Natalie also highlights the capabilities of her virtual assistant agency in supporting marketing agencies worldwide and addresses common concerns and misconceptions about working with virtual assistants.

Gordon Firemark, CEO of Firemark Enterprises In this Simpli.fi TV interview, “The Podcast Attorney™” Gordon Firemark discusses the intersection of media law and advertising. Firemark explains that media and entertainment law are closely tied to advertising and intellectual property, including deals, contracts, compliance with regulations, and privacy concerns. McBee highlights the relevance of artificial intelligence (AI) in advertising and its legal implications. Firemark emphasizes the need to consider intellectual property issues when using AI-generated content, as it may incorporate copyrighted material without proper consent. He also raises concerns about the ownership of AI-generated work and the potential lack of recourse for agencies if their creations are used without permission. Firemark predicts a surge in legal battles surrounding AI, including questions about the extent of AI's protection under copyright law, biases in AI technology, labor disputes, and consumer protection concerns.

Patrick Smith, Founder and Creative Director, C2 Creative Studio Ann Kraus and Patrick Smith discuss the significance of out-of-the-box thinking and branding strategies. Patrick emphasizes the importance of breaking the rules and shares the example of a water brand that disrupted the industry. They also explore why some organizations focus on specific products rather than the overall brand, and the benefits of investing in branding for smaller B2B businesses. Patrick suggests allocating around 5% of the budget for B2B brands and up to 10% for B2C brands. The conversation highlights the value of innovative approaches, strong brand image, and the long-term benefits of branding.

Brittney Garcia-Dumas, owner of BGD Digital Marketing Brittney Garcia-Dumas discusses the importance of diversity, equity, and inclusion (DEI) in marketing campaigns. She emphasizes that reflecting the diverse demographics of the consumer base is essential for long-lasting brands. Her company prioritizes DEI strategies by listening to clients and aligning campaigns with their values. Brittney shares a successful DEI campaign example for a Black-owned restaurant in Memphis. She challenges the assumption that diversity is unnecessary based on target markets, emphasizing the statistical improbability of a homogeneous consumer base.

Kyle Duford, President and Executive Director of Creative at The Brand Leader In this episode, Kyle Duford emphasizes the importance of the creative portion of digital campaigns and how it conveys the message of a brand. He shares that creative is the message itself and the visual expression of it, whether it’s in words, campaigns, or sales messages. Kyle also provides best practices for creatives and highlights the importance of investing in experienced professionals rather than relying on cheap or inexperienced services. Kyle discourages using platforms like Upwork, Fiverr, or AI to create campaigns, but does share some clever ways that his agency has leveraged artificial intelligence to be more productive.

Josh Richardson, Owner/Partner at Influence Digital Agency In this interview with Josh Richardson, a marketing veteran with over 25 years of expertise, Josh emphasizes the importance of building campaigns specific to each client’s needs rather than creating generic campaigns. He gives an example of a recent campaign he designed for the Camping Carolinas Association (CARVC), in which he utilized lookback technology, addressable geo-fencing and keyword search retargeting. Josh also discusses the benefits of combining programmatic and search engine marketing to increase direct traffic and brand searches. The interview provides insights on the importance of tailored marketing campaigns and the value of a holistic approach to digital marketing.

Shannon Kinney, Founder of Dream Local Digital In this conversation, David McBee of Simpli.fi TV interviews Shannon Kinney, the founder of Dream Local Digital, about the changes and trends in digital marketing, particularly in social media. Kinney shares that they have evolved from providing social media services to coaching clients on how to be part of the process and improve their engagement rates. They have also seen a growth in demand for a full-service solution, including lead generation and SEO. Kinney’s advice for agency leaders is to meet their clients where they are and provide coaching to help them achieve their goals while also accounting for the cost of quality customer service. Dream Local Digital has helped over 65,000 small and medium-sized businesses and media companies through their services.

Erin Strong, Senior Vice President of Strategic Marketing, BrandMuscle In this episode of Simpli.fi TV, David McBee interviews Erin Strong, the Senior Vice President of Strategic Marketing at BrandMuscle, who has worked with brands such as BMW, Toyota, T-Mobile, Verizon, and many others. They discuss the top tactics utilized in 2022 by local marketers, including social media posting and engagement, email marketing, and paid social advertising. They also talk about the perception of what’s effective and the investment of time and money in in-person marketing tactics versus digital marketing tactics. The discussion provides valuable insights for businesses looking to make the most out of their marketing budget.

Stephon Jacob, Strategic Planner at The Martin Agency Stephon Jacob, a strategist at the Martin Agency, discusses various aspects of advertising and marketing. Jacob is a graduate of VCU Brandcenter, the top master’s program for advertising and branding in the US. He works on campaigns for clients such as Buffalo Wild Wings, Virginia Tourism, and Santander Bank. According to Jacob, social media is the biggest opportunity in 2023, and he believes it is still slept on. He also discusses the importance of creating interesting ads and using AI to help with content creation. In addition, he stresses the need for businesses to focus on their audience when creating ads and campaigns rather than their internal teams. Overall, Jacob’s insights provide a fresh perspective on effective advertising strategies that businesses can use to improve their results.

Anthony Clarke, Founder of ACC Unlimited In this interview with Anthony Clarke, founder of ACC Unlimited, a marketing and creative agency, David and Anthony discuss the hospitality and restaurant industry, with Clarke giving insights on why restaurants fail and how marketing can be used to help them succeed. Clarke cites lack of marketing and a poor location as the top reasons for restaurant failure. He emphasizes the importance of understanding what makes each restaurant unique and customizing marketing strategies to suit the individual needs of each business. Clarke recommends using social media to promote restaurants and taking advantage of the fact that food and cooking are popular topics on the internet. He also suggests that content production is crucial and that producing videos and photographs of food is a way to engage audiences and increase reach.

Marcie Cerillo, BrandBlaster Manager – Media Buying Team at Treehouse Marketing Ann Kraus interviews Marcie Cerillo, a brand awareness marketing professional from Treehouse Marketing. Cerillo works as the BrandBlaster manager for the media buying team, using out-of-home, traditional broadcast, social and programmatic marketing techniques for their clients who work in the area of home contracting. She has over 20 years of experience assisting small to medium clients with their marketing needs. Cerillo discusses her favorite marketing techniques, which include programmatic advertising and the obstacles of marketing for small and medium businesses, such as limited budgets. She also describes Treehouse Marketing’s unique office space, which features cubicles set up in miniature treehouses, and the challenges of managing a growing team.

Sierra Walker, Media Director at The Karma Group David McBee interviews Sierra Walker, Media Director at The Karma Group, who discusses the importance of media strategy in industries where human encounters and interactions are critical. These industries, such as healthcare and financial services, require a long-term relationship with their customers and a strong sense of trust. Sierra explains how creative storytelling and understanding customer pain points are crucial in persuading customers to make a change. The Karma Group emphasizes honesty in messaging and works with clients to make sure they deliver on their promises. Sierra also discusses being a woman in the media industry and advises other women to seek out companies that align with their values and to not be afraid to speak up and make their voices heard. The Karma Group, a woman-owned agency with 90% female employees, provides a unique and supportive work environment for Sierra.

Michael Martoccia, Vice President of APG Digital and High Road Digital Agency David McBee hosts Michael Martoccia, who is responsible for revenue growth, digital audience development, and solutions, partnerships across 125+ brands and markets in 15 states. The conversation covers Michael’s experience of building successful digital sales and advertising teams, revenue growth, and audience development across media group markets of all sizes. Michael advises companies to start creating their own full-service digital agency team internally by finding some folks outside of the company who bring a different mindset and recruiting them. He also discusses his company’s experience of equipping their people in all markets with a digital onboarding program and an agency team that can quickly pull the trigger for any size of business in any state. The agency team has worked with a national Kubota campaign that’s well above six figures in spend and a naval airtime museum in Wyoming with $50,000 in statewide grant money.

Matt Brandenburg, CEO of Brandendo, A Clutch Solutions Company Brandenburg talks about how Clutch Solutions, an Indigenous-owned and recognized MBE (Minority Business Enterprise), has been successful in offering marketing solutions to different tribes and other larger businesses while Brandendo provides the marketing fulfillment. Brandenburg attributes his success to being okay with failing and choosing to have a positive mental attitude every day. He emphasizes the need to focus on making money instead of past failures.

Lasana Smith, Founder GAROI Media Lasana Smith, founder of GAROI Media, discusses how her full-service advertising agency focuses on delivering a positive return on investment for its clients, whether it be financial or through traffic or awareness. The company’s secret sauce is research and data-driven strategies that are unique and not intuitive. GAROI Media specializes in multicultural audiences and understands that the Hispanic and Black diaspora are not monoliths, so they break down into subgroups with different dialects and cultures. The agency’s targeting and creative strategies aim to be as granular as possible to reach the right audiences effectively.

Jason Holmes, Founder and CEO of Thrivefuel David interviews Jason Holmes, the founder and CEO of ThriveFuel, a marketing agency specializing in targeted digital advertising. Holmes discusses how the shift to streaming television and video has disrupted the traditional broadcast model and has allowed smaller businesses to afford video advertising, which was not possible before. With the ability to target specific markets and locations, clients have seen an increase in orders and engagement. Streaming TV also allows for more local ads to be shown, leading to a better viewer experience, and small businesses are finding success in this space, leading to a migration from traditional broadcast to streaming TV.

Matthew Kilmurry, CEO & Founder of Intrinsic Digital In this interview, David McBee speaks with Matthew Kilmurry, the founder and CEO of Intrinsic Digital, a company that works with over 1,000 apartment, hotel and restaurant locations nationwide, providing a specific geo-fencing approach for each location that helped grow Intrinsic Digital from $900,000 in revenue to over $6.5 million. Matthew’s strategy involves neighborhood-level targeting and custom creative strategies that help his clients find and target where their customers live, work and play in their neighborhoods. Additionally, Matthew shares how he leverages reporting that proves the value of campaigns and keeps his customers coming back.

David Goode, Digital Director at Asher Agency David Goode, a digital marketing professional with 28 years of experience, talks about his work in media, specifically focusing on digital and marketing strategy, lead generation, customer journeys, analytics, social media strategy, website user experience, and SEO strategy. He emphasizes the importance of creating custom strategies for each business, based on understanding the target audience and finding a solution that will drive results. Goode also discusses competitive conquesting, which involves using digital marketing campaigns to target competitor locations and steal market share. Lastly, he mentions the challenges of data attribution in marketing and the need for adapting to changes in privacy regulation and tracking methods.