She Built This®

A lot happened this past year in the way of content creation. If you aren’t into videoing yourself performing dance moves, lip-syncing, and you don't have a cute little dog dressed in a tutu to record... you may have felt that you had a hard time keeping up with the fast-moving content train. You’re not behind. You're OK. I'm OK. We're OK! In this episode, I'll share five little content lessons from the past year that I'm taking forward with me into 2023 to help improve my message, content, and engage with my community more in the New Year! I get into how content creation can be more FUN when we are: Favoring consistency vs. frequency (and choosing what that looks like for us) Infusing MORE of ourselves and our personality into our content! Crediting the work of others Creating with cohesion And showing people we care! This episode is jam-packed with energy, reminders, and resources! Resources Mentioned: Marketing Momentum Lab Karen Kenney's Podcast Episode: Giving Credit Matters FREEBIE: 3 Places Your Content Might Be Hiding BLOG on this same topic! Emily Aborn Website She Built This Website Connect with me on Instagram! Connect with She Built This on Instagram!

Got events on your mind for 2023? Did you know that there are over 17 types of different events to collaborate with others on, host, and present at!? In this episode, you'll discover how events are live and well and what audiences REALLY want heading into the New Year. You'll hear new possibilities when it comes to events and how to consider which type is right for you, depending on where you are in your business journey. My guest Shay Wheat of Grace & Ease Productions, Inc. shares about: Why events can be so stressful to plan and host The truth about whether or not we’re all "virtualed out" when it comes to events The different options there for events and opportunities! What type of event to plan depending on where you’re at in your business What you need to think about before, during, and after when planning your next event Shay and my intention for you in listening to this episode is for you to walk away inspired and excited about the New Year and re-imagining what it will look like for you and your business, depending on your level of growth and desired expansion. Get "The Five Phases of Events to Scale Your Business and Leverage Your Time" Guide About Shay Shay Wheat is a Certified Event Producer™ & Creator of popular programs such as “The Powerful Event Process”, “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc. Grace & Ease Productions, Inc supports clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. They assist Speak-to-Sell clients to be extremely profitable with their events: just recently one client generated over $2.1 Million dollars in one Virtual Live 3-day event. Shay’s team handles all the planning, speaker & sponsor support as well as the production of Virtual Live and In-person events to create experiential, revenue-generating, and exciting events for attendees. Connect with Shay www.GraceAndEaseProductions.com Facebook Business Page Facebook Group Instagram: Shay Wheat Instagram: Grace and Ease LinkedIn Twitter

Doug Sandler is an entrepreneur and podcast industry leader. His Nice Guys podcast, with over 1,300 episodes has been downloaded 3.5 million times, in more than 175 countries. In this episode, Doug shares keys to being a great podcaster (and guest) and how to use podcasting to grow and evolve your business. We get into: How Doug started his podcast What he sees podcasters and guests doing that makes him cringe What you need to consider before starting a podcast of your own How to be a great guest How to use podcasting as a business development tool The key to having a successful podcast The perks and dark sides of podcasting And more! About Doug: Doug Sandler is an entrepreneur and podcast industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. As a podcast host of The Nice Guys on Business, Doug has interviewed, Gary V, Arianna Huffington, John C. Maxwell and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Productions, providing podcast production, editing, and launch services. His Nice Guys podcast, with over 1,300 episodes has been downloaded 3.5 million times, in more than 175 countries. Connect with Doug: Nice Guys on Business Podcast Turn Key Podcast Instagram From Guest to Gold: 5 Ways to Make Money Podcasting

Do you long for more space in your life? Do you want to feel less busy and reactive? More focused? And more engaged in your relationships and life as a whole? It might be time to make more SPACE. My guest this week, Daniel Sih, shows us how unplugging from digital technology is more than just a way to survive all the noise and headaches... it's a way to help you THRIVE and live your best life! In this conversation, we get into: Why making space from our digital devices and tech is needed What the tipping point is from "use" to "overuse" and how it affects us What REAL community looks like and how it much greater its benefits are How tech is affecting children and what to do about it How to reduce the digital overwhelm and make space to step away from the noise Tangible ways to disconnect on a yearly, monthly, weekly, and daily basis And MORE! Links Mentioned: Join the FREE She Built This Community! Connect with the host: Emily Aborn Content Writing Connect with our Guest, Daniel Sih: Spacemaker Book Raising Tech-Healthy Humans (and Daniel's gift to YOU!) Social Media Links : Linked In Facebook Bio: Daniel is the co-founder of Spacemakers®, a productivity consulting group for busy leaders. He’s the author of Spacemaker and Raising Tech-Healthy Humans - how to reset your children's tech-habits and give them a great start to life His book "Spacemaker - how to unplug, unwind and think clearly in the digital age" won best personal development book in the Australian Business Book Awards in 2021 As a trainer, coach and keynote speaker, Daniel has worked with CEO’s, executives, and other senior professionals throughout Australia and beyond, ranging from global corporations and businesses to universities and non-profits. He is the creator of best-selling productivity courses such as Email Ninja and Making Space (digital wellness training) with more than 20,000 students online and offline. Daniel lives in Tasmania, Australia with his wife, Kylie, and three children, Naomi, Caleb, and Jethro. He also keeps fourteen purebred chickens who eat a lot of grain and lay too few eggs.

Don't get scared by the word "system" in today's episode title! Systems always have to don't equate to platforms and tools. Complicated doesn't mean more valuable. This episode will help you reframe your perception of systems and show you simple ways to be more present in the task at hand instead of struggling to figure out what's next. In this Episode: What the word “system” really means How to rethink systems, tools, automation, and more What three systems you probably NEED and how to figure out which ones you don’t! How to use systems you already have in place to make it all a whole lot easier! How to use filters, your vision, and intention when deciding what to create A simple action step you can take TODAY to make yourself feel more productive and positive right away! Links Mentioned: Lisa's episode, "Know Thyself" on the She Built This podcast My episode on Lisa's Positively Living Podcast talking about Stress-Free Content Management Check out our FREE She Built This Community Learn more about host, Emily Aborn and her Creative Content Services Connect with Lisa: Website Instagram Podcast Full Bio: Lisa Zawrotny is the founder of Positively Productive Systems, host of the Positively Living Podcast, and a Productivity + Organizing Coach certified in time and stress management. She uses simplicity, self-awareness, and systems to help multi-passionate creatives boost productivity, balance business and family, and avoid burnout. When she’s not sharing the wonders of decluttering and habits, she’s playing music, drinking iced coffee, and watching movies with her husband and kiddos, or reading while trapped under a cat.

This episode is one of many I plan to share around organization, routines, systems, and structures for more productivity, peace, and ease. I often get asked questions like: What on earth do you DO all day in your business!? How do you structure your day? What's your routine? How do you stay so organized? And from those who aren’t entrepreneurs, I get asked how I stay on track and know what to do without a boss telling me what I'm doing every day In this episode, I'll get into the types of tasks we have as entrepreneurs and what four main buckets they tend to fall into. I'll share how I structure my days and weeks and how we might consider a yearly bird's-eye-view that fits in the ROCKS (the most important stuff first). I also dance into how to make some of these things easier and evaluate your own to-do-lists and time management to see where you can: Let go Reschedule Delegate Or take action on right away! Links Mentioned: Submit questions and topic ideas: [email protected] Emily Aborn Content Writing Website She Built This Website Strategy Sessions with Emily Marketing Momentum Lab HoneyBook (affiliate link) Social Links: Connect with me on Instagram Connect with She Built This on Instagram Join the She Built This Facebook Group Connect with me on LinkedIn

In this episode, Tina and I dance into all sorts of topics in including how to think about the client journey, why we need to be our own forensic investigators, and how to increase streams of revenue for more success. Plus, what that REALLY looks like and breaks down to. Tina brings home for us that business CAN be easier, and shows us tangibly HOW to get started in making space for more ease, flow, and income-generating activities. In this Conversation: Tina's entrepreneurial journey Where Tina sees women business owners struggle most How to create 18 streams of income in your business Money mindset blocks that are holding you back How to make business EASIER with automation, systems, and what to consider first And MORE! Links mentioned: She Built This Website Emily Aborn Content Writing Connect with Tina: Website LinkedIn Facebook Instagram Full Bio: Tina Brinkley Potts is an award-winning metaphysician, best-selling author, business strategist and online marketing trainer with over 1 million video views and 10 million hits on her web properties. She trains and mentors consultants, coaches, thought leaders, entrepreneurs, and small business owners in 70 countries worldwide. Tina is the #1 black woman in sales and marketing automation. Tina’s trailblazing programs include done WITH you services that allow your superpowers and genius to stand front and center. Her programs help you implement 18 different income streams to your business, which have produced millions of dollars in revenue and sales. What she loves most is teaching her clients and students, how to manifest money, time, and joy in their businesses and in their lives. Tina is a proud mother of 3 children and 6 grandchildren. A self-proclaimed technology geek, she loves to travel, dance, and hang out in nature.

Your website should make your life EASIER, not harder! There are so many rules around what a website should and shouldn't include, should and shouldn't be... my guest in this week's episode, Teresa Schlup shares how it's OK to break the rules and design a website and the systems behind it that work to support YOU and the life you want to create with your business. We get into: What Teresa is doing differently as a website designer and what her unpopular opinion is How less is more when it comes to web design Why you might reconsider wrapping your entire business up in your website What your website visitors REALLY want to know about you How to use your contact page to set boundaries and ensure your website promises what you can actually deliver on And more! "Your website is a vision board that engages your dream clients." - Teresa Schlup Connect with Teresa: FREE Course Library Social Media Accounts and Links Facebook Instagram LinkedIn Website: Web Designs by Teresa Website: Teresa Schlup Links Mentioned: She Built This Website Emily Aborn Website

Collaborating with others isn't always the EASIEST choice. But it can be the best choice for you, your vision, your business, and your visibility. It can make things less lonely, help you go further faster, open you up to new opportunities, and land you places you never even dreamed of! Collaborations can create a ripple effect that allow you to impact MORE lives, more people, and they are often much bigger and beyond what you can create alone. In this episode, I share lessons learned about collaborating with others since I really started ramping up in 2017 and the questions to ask yourself when reflecting on or preparing for collaborative experiences of your own! I get into factors to consider like: Vision and Expectations Values Communication Personality Modus Operandi Commitment Work Ethic And more! Links Mentioned (and Connect with the Host, Emily Aborn): She Built This Website She Built This Community Emily Aborn Content Writing Website Marketing Momentum Lab Waitlist - Email Me!

Specifically in New Hampshire, women represent only 37% of current NH House and Senate members. Today's guest, Crystal Paradis, is on a mission to change that by supporting policies that support women and girls in offering skill-based training and community for campaigning for political office and getting involved on state and local levels. Even if you're not local to NH, you can glean truths and practices from this episode that can be applied no matter where you live as well as learn more about the resources in your own area. In this conversation with Crystal, we get into: What the NH Women’s Foundation does and offers What kind of opportunities there are for women to get involved politically on state and local level What it takes to prepare to run for office and win What's changing in the political landscape for women and girls Where there's room for growth and improvement statewide and nationwide How we can get involved and take action as women business owners and leaders now And More! Crystal's Full Bio: Crystal Paradis is Director of Strategic Communications and Community Engagement for the New Hampshire Women’s Foundation, where she shapes the Foundation’s messaging and engagement efforts around the strategic priorities of Voice, Money, and Power. Crystal’s previous experience includes founding and running Feminist Oasis (a social enterprise exploring intersectional feminist values in action); organizing large community events (Portsmouth PRIDE, TEDxPortsmouth); advocating around reproductive justice, LGBTQ+ issues, substance use awareness, gun violence prevention and poverty; working on political campaigns from municipal to presidential; and engaging community through her writing, from local newsletters to op-eds. Her previous career in design and digital marketing agencies inform her copywriting and digital marketing approach. In 2015, she was named one of 10 to Watch by Catapult & Seacoast Media Group, and in 2019, she was named NH’s Young Progressive of the Year by the NH Young Democrats. A former Somersworth City Councilor, she is an active volunteer with a number of nonprofits, including SOS Recovery Community Organization. In her free time, she enjoys feminist birdwatching and working on her 3-acre homestead (especially work that involves the tractor), where she lives with her partner and three dogs. Website Instagram Facebook Twitter Connect with Crystal on Twitter Connect with Crystal on LinkedIn Connect with Crystal on Instagram Women's Funding Network News Sources Mentioned: The 19th News The New Hampshire Bulletin NHPR Links to Connect with the Host (Emily Aborn): www.emilyaborn.com www.shebuiltthis.org [email protected] Instagram She Built This Facebook Group

I wholeheartedly believe that quality collaborations can take you SO much further in your business and your life. I believe that choosing the right people and communities to partner with is of utmost importance. And I know firsthand that sometimes when collaborating, we hit some speedbumps or have downright flops. In this week's episode, I share two recent collaborations gone South and what I learned from the experience as well as why it's so important to stop, look, and listen prior to diving in with collaborators. This one is short, sweet, and comes straight from my heart to yours! Links Mentioned: She Built This Website Simone Seol Instagram Post on Collaborations Connect with Emily, the Host: Emily Aborn Website She Built This Facebook Group Shoot Me an Email! Connect with Me on Instagram!

A Collaborative CEO day is when you get together with some fellow friends, business pals, or colleagues and dedicate a day to making leaps and strides in your business in a particular direction. Collaborative CEO Days are a way to fast-track your success and growth with some outside perspectives, brains, and new insights. You can brainstorm problems, strategize processes, overcome obstacles and struggles, and get a clear plan and strategy in place. The power in a collaborative CEO day is bringing in new points of view to your business and working together with the common goal of growth. This podcast will help you learn: What possibilities a Collaborative CEO Day holds How to structure a Collaborative CEO Day for success Where to hold one of your own Who to invite along! Click HERE to hear my recent episode on CEO Days how they can grow your business faster! Click HERE to learn more about mine and Jamie Chapman's upcoming CEO Your Content Day workshop on Friday, October 21st from 10-3pm in Milford, NH Links Mentioned: Email me: [email protected] Emily Aborn Website She Built This Website Connect with me on Instagram! Connect with She Built This on Instagram! Join the FREE She Built This Facebook Group for women entrepreneurs!

As business owners and entrepreneurs, we have the unique opportunity to help break the cycle of consumerism and level the playing field. We can choose NOT to engage in marketing scare tactics and psychological manipulation. We can empower, inform, and provide respect to our customers and clients by choosing a better path. Meet Alice Karolina, Founder of The Ethical Move. Alice created The Ethical move because she believes we can break the cycle by changing the way we sell. It starts with educating ourselves and engaging in a different way. Alice Karolina has studied manipulation in sales in all its forms throughout her life. She seeks to open the door for a transparent, thriving marketplace that works for everyone. In our conversation, we get into: What brought Alice to do the work she does today and how she infuses her work with her branding clients as well What leadership means to her The three parts of The Ethical Move pledge and how we can apply them to our businesses starting TODAY How her 300-day habit practice changed her life And more! Connect with Alice The Ethical Move Website - Take the Pledge Alice Karolina's Website Instagram

In short, visibility is getting your message out there and seen. We often associate it with showing up on social media, attending networking events, and gaining speaking engagements but it can take many different forms. At the root of visibility is connection. Creating connection with your ideal clients, with your audience, with those you’re collaborating with, and creating connection by remaining consistent. In this podcast, I'm sharing six lessons I've learned (so far) when it comes to visibility and showing up and how you can apply it for yourself: Don't bite off more than you can chew if you want to stay consistent Visibility takes time and effort You surprise yourself and will be surprised by others when you decide to get visible Visibility is a two-way street You'll have some hits and some misses When you decide to get visible, you're more visible Visibility is a buzzword in the entrepreneurial space and everyone wants to be visible, but not everyone wants to embrace all the unique gifts, challenges, and realities of deciding to show up. Resources Mentioned: She Built This Lakes Region Event Emily Aborn Website Marketing Momentum Lab Email me: [email protected] This Shit Works Book by Julie Brown She Built This Podcast Episodes on Visibility: 127. Angela Lussier 128. Julie Brown 129. Laura Belgray 130. Terri Trespicio

The word "launch" means a lot of different things to a lot of different people. There are all sorts of ways to launch, different sizes of launches, and you could be launching just about anything. You and I have probably launched lots of things: > Your business > A new product or service in your business > An event > A workshop > A collaboration > A course > A podcast > A membership The list goes on. I won’t. Launching involves more than meets the eye AND comes with more challenges and unique experiences than you see on that finished sales page. This is one of the many topics in the entrepreneurial space I want to start opening up the conversation around: Launching, scaling, moving from 1:1 to 1:many. What really happens? Fortunately, I’ve found a launch PRO who's going to help us see some of the mindset shifts entrepreneurs need to make in order to have a successful launch, as well as what you need to consider long before launching in order to make it fly. We talk about scaling, pivoting to sink into your genius zone, and the reality of running multiple businesses. Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a full-service launch support agency working with established coaches and course creators with Course & Podcast Launches. Her team is over 20 members strong and works together to support their clients in being able to focus back on their zones of genius. Tasha's an Air Force wife to her husband Scott, stepmom to Grace & Meredith, and work-from-home dog mom to Stanly and Boomer. In her spare time, she watches true crime tv, sings karaoke, and tends to her organic vegetable garden. Links Mentioned She Built This Email me: [email protected] Connect with Tasha: Website Instagram: Tasha Booth Instagram: Launch Guild Freebie

There are so many different types of leadership and forms it can take. Jamie Chapman's leadership style is to build relationships with her community and learn more about them as individuals. She leads in a relational way, through out-of-the-box methods and talks about just about anything we go through as WHOLE people in our businesses., Jamie's committed to consistency, having the hard conversations, and help women entrepreneurs put their ideas into action through her work. In our episode, we discuss: Why Jamie's so passionate about helping women in business become successful What her experience was like with the program Leadership Metrowest and what she gained from going through it What leadership means to Jamie What community and leadership have to do with one another What Jamie's unpopular opinion is Some of Jamie's out-of-the-box ways of building relationships and supporting members of her community And More! Links Mentioned: CEO Content Day Friday October 21st, 2022 How to Grow Your Business Faster with a CEO Day Podcast email me: [email protected] Connect with Jamie: Website Instagram Facebook LinkedIn

In this week's podcast, I walk you through some of the questions to consider when choosing the right business advisor, graphic designer, content writer, CPA, photographer, etc. for YOUR business and your needs. I also share how knowing what people's concerns and fears are can help YOU as a service provider set yourself apart in a sea of industry competition. My hope is that this podcast will help you to evaluate some of the important factors when making your decision and guide you to choose the right service provider for you. So you can sit firmly in your decision and know what you chose was the best for you now and for your big picture. I get into: The struggles of so many options and choices Some of the fear around making the wrong decision What can go wrong when we choose the wrong service provider for our needs The benefits of making a decision and choosing one way or the other Three simple steps to making your choice and narrowing down the options Red flags to avoid in looking for a service provider How to use this info to set yourself apart as a service provider in a saturated industry And MORE :) Links Mentioned: She Built This episode on the Enneagram with Christina Granahan Email Emily: [email protected] Emily Aborn Website She Built This Lakes Region Event She Built This Facebook Group She Built This Website

I first heard Kendra's story at the She Built This Summer Gala in June, and I deeply connected with her stories, her why, her definition of success, and her true care and compassion driving her client interactions. Kendra Kearney is a Financial Advisor at Rise Private Wealth Management who brings a strong sense of purpose to her work! Growing up, Kendra witnessed as her grandfather, the breadwinner in the family, was the only one who had any interaction with their finances and wealth. He passed away when Kendra was just 17 years old, one year into his retirement. Kendra took her grandmother to her first-ever financial advising meeting and the advisor didn’t even know who Kendra’s grandmother was or what her needs were. Kendra has made it her mission to help people feel empowered and secure by understanding and participating in their financial journey. Kendra has worked in financial services since 2004. She loves the emphasis on the client experience at Rise. Kendra loves working with clients who share the same values she does and who have big goals and dreams which she’ll get into more in today’s episode! In this episode, Kendra shares: Her unpopular opinion as a financial advisor How she's found success in being herself to set her apart in her industry How she's discovered who she loves working with What she really wishes everyone knew about money and wealth management And more! Links Mentioned She Built This Episode with Kim Dawson - What Do You Really Want? She Built This Solocast Episode with Emily Aborn - Your Words Can Make you Money She Built This Episode with Nikki Rausch - Relationship Selling She Built This: Lakes Region in Laconia, NH Connect with Kendra LinkedIn Rise Private Wealth Management site

What do you really want in your business? You are in for a treat with today's guest, Kim Dawson, as she helps to guide us to answer the question beneath the questions: To niche or not to niche? Should I raise my pricing? How do I scale my business for growth? How do you stand out in a saturated industry? It all comes back to, "What do you want your business to do for your life?" Kim Dawson is a results-driven business strategist, consultant, advisor, and occasionally plays the role of management accountant (though her clients often refer to her as their “business coach”). Using her 20+ years of entrepreneurial experience along with a background in accounting, Kim helps small businesses optimize their pricing and procedures while navigating niche markets and building a team, without cutting into their profitability. After working with Kim, clients often double (and a few tripled) their revenue – all while hiring new team members, doing more of what they enjoy, and gaining their free time back She shares with us that money is about freedom, choice, independence, and what that might look like for YOU in your own journey to success! We talk about: Misconceptions and myths of scaling When to consider increasing your pricing and how to share it with your clients confidently How to stand out and reduce your competition The difference between a strategist and a coach And more! Links Mentioned: She Built This Website Kim's 5-Step Pricing Guide : How to Implement a Price Increase Connect with Kim Online: Website Instagram Facebook LinkedIn

Your WORDS can make you money. In a recent sales conversation, I started second-guessing myself and making up stories about what a client was thinking on the other end... As I reflected on it and how to include words and questions that would lead to greater success next time, I started thinking about how choosing the right words, in so many instances can make us money and grow our businesses. In this episode, I get into: Why not to write the story of your client's pockets Why to detach from the outcome of a particular project and client Why to choose the words you say about yourself carefully How to re-think the value you're offering in your product or service A question to include in your next sales conversation that can give you a lot of insight and guide the process forward How your content can make you money and how to lay it out in a way that increases your know, like, and trust factor How your words on networking calls and coffee chats can be a tool for connection And how the various words we use in our businesses can be a powerful tool to move us forward, or hold us back Links Mentioned Emily Aborn's Website Episode #156 Everything Content: How to choose a communication method that works for you Episode #158 Relationship-Selling with Nikki Raush She Built This: Lakes Region Event

“Sales is a collaborative experience. It’s something you do with people, not to people.” - Nikki Rausch Your job when selling isn’t to convince people to buy from you, it’s to determine whether or not your solution can help make their lives better. Join me in a conversation with Nikki Rausch as she guides us through relationship selling, which puts the person first and foremost as priority -over you closing the sale! We talk about: How not everyone should buy from you and why to let go of the “shotgun” approach to selling How selling is doing a service to others and will help them grow even more! How to consider pricing yourself, or that course you’re considering launching by rethinking the value of what you’re offering What buying signals are and how to act on them Why the silence and pause is so important in the sales conversation And the most impactful shift you can make starting TODAY to increase your success and conversions Links Mentioned: Episode 148 - How to Grow Your Business Faster with a CEO Day Nikki Rausch's FREE E-Book: Closing the Sale The Sales Maven Podcast About Nikki: CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform. Connect with Nikki: Website Facebook Instagram LinkedIn Free Ebook, Closing the Sale

What we say matters. How we say it matters, and sometimes… without meaning to, we cause harm to others with our communication. We can attack others, cast judgment, and make demands, unintentionally. This week's guest, Cindy Zody, is going to help us understand how to make a paradigm shift when it comes to our language as we dive into the principles of Non-Violent Communication. There is a way to communicate more clearly, all you need is the right tools and a healthy dose of self-awareness. We talk about: What Non-Violent Communication is How language can be violent Why just "being nice" isn't enough Why "feelings" like: unwanted, unneeded, unappreciated, undermined, let down, etc. aren't actually feelings at all. How to shift from judgments to observations How to move your language from evaluation to feelings How to distinguish between strategies and needs The difference between demands vs. requests And more! Non-Violent Communication makes you more at ease within yourself, causes less arguments, less regret, and gives you a framework for being more empathetic towards self and others. Links Mentioned: Connect with Cindy - Website She Built This Website Emily Aborn Website

In this episode, I take a broad look at all different kinds of content so you can choose the communication method that's right for YOU! I'll share some normal marketing methods and how to re-think them with a more out-of-the-box approach, plus give you all the info and permission you need to kiss some methods goodbye! We get into how to help yourself choose from: Social media content Lead magnets Blogs Podcasts Email marketing Facebook groups And all the other places you could be showing up with content! Plus, what to consider no matter which method you choose! Links Mentioned: She Built This Website Emily Aborn's Website Episode #95 Does My Business Really Need Social Media? Episode #153 Email Marketing from the Inside Out with Meera Kothand Emily Aborn's Podcast Pitching Guide Blog vs. Podcast Which is the Right Choice for ME? Blog

Too much. Too little. Too fast. Too slow. Too much video. Too much text. Confusing. Overexplaining. Communication is a huge piece of the puzzle when it comes to providing a great customer experience. Join me in this week's episode with copywriter, Erin Ollila as we continue on the theme of COMMUNICATION this month and discuss the customer experience. We talk about how to strike a balance when it comes to client communication and everything to consider as you work to leave a lasting impact with the clients you serve. We get into: How Erin harnesses her ADHD as a copywriting super power The biggest mistake Erin sees people making when considering customer experience Things we need to consider when it comes to customer experience from lead generation to offboarding Whether or not you should have a "Process" page on your website And more! Connect with Erin Instagram Website Learn More about Emily Aborn (host) Learn More about She Built This

This episode is straight from my heart to yours. I share three concepts to consider when improving communication with ourselves and others. We spend 80% of our time communicating and speak an average of 7,000 words a day. Even when not speaking aloud, we’re often communicating in others ways: with body language, in the written word, with our facial expressions, and gestures. Our bodies communicate with us and we communicate with ourselves as well. There are ripple effects when we communicate. As I learn and explore communication for myself, I share three key concepts in this episode to help improve ours starting today. Links Mentioned: Marketing Momentum Lab She Built This Office Hours with Emily Got two minutes and eight seconds to spare?? Please take our podcast survey!! I welcome you to communicate your feedback!

Have you ever spent a solid ten minutes (or more) staring at your screen trying to come up with EXACTLY the right subject line? Do you wonder which perfect preview text will get them to open your email? It's time to RE-THINK our email marketing talk about what your subscribers ACTUALLY want from you. Hint: It's not a wittier subject line. Meera and I talk about how taking an inside-out approach to email marketing and creating, and how to use YOURSELF as your biggest asset in creating a connection with your readers. We also dive into: Why to start by getting clear on your values and aligning with who YOU are before hitting "send" on your emails. What your subscribers ACTUALLY want from you How to craft a single-focus email to reinforce your brand What the difference is between an email and a newsletter And More! Links Mentioned: She Built This Website Marketing Momentum Lab Julie Eason's Book The 5 Author Freakouts Meera Kothand Website Meera Kothand Facebook Page Meera Kothand Instagram Meera Kothand's Bio: Meera is an email marketing strategist and three-time Amazon Best-Selling Author. She’s also the publisher of MeeraKothand.Com, an award-winning site listed as the Top 100 sites for solopreneurs in 2020, 2018, and 2017 and the popular CREATE Planners. Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 8-year-old daughter.

"Thanks for your purchase! Can we get your feedback!?" We are asked for our feedback left and right. We're also giving it unknowingly more often than we think. When it comes to receiving it, why can it sometimes be so difficult? Of course, we all WANT feedback to do better, grow, and be the best humans we can be... but at the same time, wouldn't it be nice if someone could just pat us on the back and tell us, "All good!"? Maybe if they just delivered it the bad news to us sandwiched between all the positive stuff (the Oreo cookie technique)? Today's guest, Sheila Heen will share the unique difficulty around receiving feedback; why this conversation can be so difficult whether you're a giver of it or a receiver. We dive into: What are the different types of feedback are: Appreciation, Coaching, Evaluation, and what each form might look like Why giving feedback can be difficult and getting it can be even harder! The three triggers around feedback that can make us shut down How to get better at receiving feedback by leaning into curiosity What to do if you're naturally more sensitive to feedback What to do if you just don't want it in a certain area or from a certain person Why we need to RE-THINK the Oreo cookie feedback-giving technique And MORE! Links Mentioned: Sheila's Book: Thanks for the Feedback: The Science and Art of Receiving Feedback Well (Even When It’s Off-Base, Unfair, Poorly Delivered, and Frankly, You’re Not in the Mood) (with Douglas Stone, Viking/Penguin 2014) Sheila's Website She Built This Website About Sheila Sheila is a Founder of Triad Consulting, a Professor of Practice at Harvard Law School, and serves as a Deputy Director of the Harvard Negotiation Project, where she has been developing negotiation theory and practice since 1995. Sheila’s corporate clients have included Pixar, Hugo Boss, the NBA, the Federal Reserve Bank, Ford, Novartis, Converse, American Express, and numerous family businesses. She often works with executive teams, helping them to work through conflict, repair working relationships and make sound decisions together. In the public sector she has also provided training for the New England Organ Bank, the Singapore Supreme Court, the Obama and Biden White Houses and theologians struggling with disagreement over the nature of truth and God. Sheila specializes in particularly difficult negotiations – where emotions run high and relationships are strained. She is also a co-author of two New York Times bestsellers: Difficult Conversations: How to Discuss What Matters Most (with Douglas Stone and Bruce Patton, 2nd ed Penguin 2010) and Thanks for the Feedback: The Science and Art of Receiving Feedback Well (Even When It’s Off-Base, Unfair, Poorly Delivered, and Frankly, You’re Not in the Mood) (with Douglas Stone, Viking/Penguin 2014). She has written for the Harvard Business Review and for the New York Times as a guest expert and as a Modern Love columnist. Sheila and her co-authors are working on a 3rd edition of Difficult Conversations with updates and revisions, which will be released in 2022. Sheila is a frequent media guest and has appeared on shows as diverse as Oprah, NPR, Fox News, and CNBC’s Power Lunch. She can be heard on podcast episodes of Shane Parrish’s Knowledge Project, Adam Grant’s WorkLife, Hidden Brain, and The Tim Ferriss Show. She has spoken at the Global Leadership Summit, the Nordic Business Forum, at The Smithsonian, Apple, Google, Microsoft and at the U.S. Air Force Academy. She got to fly along on a training mission in an F-16 while working with the Air Force to improve feedback to pilots in training. Sheila is a graduate of Occidental College and Harvard Law School. She is schooled in negotiation daily by her three children.

Cue the Katy Perry: Baby, you're a firework. Not trying to be cliche or cheesy here, but seriously... YOU are the firework in your business and when you figure out the marketing technique that really lights you up, you can ignite the fire in others as well. My guest Cat Stancik shares about the marketing techniques that really grind her gears and what to do instead. You know the ones: fake scarcity, manipulation, fear-based approaches, and aggressive tactics. How can you create an organic marketing strategy focused on YOUR strengths? The secret is in FIREWORK Experiences. Experiences that make your prospects and leads say, "WHOA" and then tell all their friends about it. If you're ready to re-think marketing and are a clapping hands emoji to all things anti-sleaze, this episode is for you! We dive into: What drives Cat bonkers as far in the online marketing world What it looks like to re-think and do marketing differently What a Firework experience is and how to start creating YOURS And so much more! Links Mentioned: She Built This She Built This Summer Gala Cat's FREE Lead Boss Mixer Event Cat's FREE Lead Boss Jump Start About Cat: Time-crunched, expert-based service professionals turn to Cat, known as the LEAD Boss, when they want to create more leverage in business, to scale revenues predictably, without more demand on their time. Cat is the founder of Action Incubator, four times best-selling author, and co-author of international bestselling book Experts Never Chase and creator of the Lead Boss System. If you're tired of boring, buttoned-up business interviews and speakers... it's time for you to speak to Cat. She's direct, open, and will give your audience the edutainment they've been wanting and waiting for! Connect with Cat Website LinkedIn Instagram

Ready for a marketing strategy that helps bring leads, land speaking gigs, and connect with your audience? Tired of trying to compete with puppies and dancing Reels on social media? Marketing is about a lot more than pleasing an algorithm! It's about building relationships and connection with those who are following you and listening to your content. You won't want to miss this episode with my guest, Alesia Galati of Galati Media. Alesia Galati runs a full-service podcast management company. She helps business owners launch and maintain lead-generating podcasts. The principles and tips in this episode can be applied to those with existing podcasts, those looking at starting one, those doing interviews in another format, and just about any idea you're looking to market! We get into: Why podcasting? Why Alesia chose podcasting as her method of content delivery and what she loves most about it. What Alesia's biggest pet peeve is when it comes to the industry and where she often sees people going wrong in having podcasts of their own. Where to start when considering launching your own podcast. What do you need to think of BEFORE hitting record? Alesia's biggest secret to getting more listeners and conversions from your existing podcast. How to repurpose your podcast content to make all your marketing efforts a whole lot easier! Links Mentioned in Episode: She Built This Summer Gala Episode with Emily Aborn and Alesia Galati on the Listeners to Leads podcast About Alesia: Alesia Galati runs a full-service podcast management company. Meaning you record and her team does the rest. She helps business owners launch and maintain lead-generating podcasts. She lives in sunny North Carolina with her husband, two small boys, and a rescue pup. When she’s not working, you can find her either hiking, chasing her kids around, or watching the latest Star Wars with her husband. Connect with Alesia Online: Website Facebook Instagram LinkedIn Alesia's @wereadsmut Instagram

Today's guest, Patrick McGinnis is the FOUNDER of the term "FOMO". This episode dives in on what is under the fear of missing out and what to do about it. If you're overwhelmed by all of the many decisions, opportunities, places to go and people to see and frequently find yourself feeling the "fear of missing out", this episode is for you! She Built This members share that they feel FOMO around: home ownership, travel, large scale events, and entrepreneurship itself! Patrick is going to share with us how to overcome some of these feelings and to make FOMO a productive force in our lives rather than letting it hold us back. Our conversation covers: How Patrick started as an angel investor and venture capitalist Where the term "Fear Of Missing Out" (FOMO) came from and what Patrick’s founder definition is Where FOMO shows up for us today and why it’s more prevalent than ever How FOMO can be productive and move us forward towards what matters Why JOMO (Joy of Missing Out) isn’t always the answer and what to focus on instead What FOBO (Fear of Better Options) is and why it’s never a good thing How to make better decisions And MORE! Links Mentioned in Episode: She Built This Website Home Organizing Business for Sale Opportunity: Email Me! About Patrick and Connect with Him Online! Patrick created the terms FOMO and FOBO while he was a student at Harvard Business School. Now, over 15 years later, he will show you how to banish FOMO and FOBO in order to find the power to choose what you actually want and the courage to miss out on the rest. Patrick is a venture capitalist, entrepreneur, and the host and creator of the hit podcast FOMO Sapiens, which has surpassed 2 million downloads, consistently ranks among the Top 100 business podcasts in the United States, the UK, India, Canada, Australia, Mexico, Brazil, and 20+ additional markets across the globe. He is also the author of the international bestseller The 10% Entrepreneur, a guide to part-time personal and corporate innovation published by Penguin in 2016. His new book Fear of Missing Out: Practical Decision-Making in a World of Overwhelming Choice came out in May 2020. Website Ted Talk: How to Make Decisions Faster Books Podcast Fomo Sapiens

As entrepreneurs, we spend a lot of time working in our businesses. The key to grow your business faster as an entrepreneur is to carve out quality time to work on your business too. A CEO Day allows you to focus on strategy for your business and the tasks that will move the needle forward. In this episode, I share with you: Why you probably need a CEO day (even if you think you don't) How to find TIME for a CEO day when you're already super busy working in your business What you can accomplish / achieve in your CEO day and what to focus on How to structure your CEO day for success Whether or not you should do a CEO day alone or with friends And more! Three Ways I Can Help with Yours: Book me for a 90-minute Strategy Session: what’s working and not working in your content strategy, messaging, and overall aspects of your marketing, plus an action plan to move forward. Looking for some CEO day pals? Check out the She Built This community and get involved. If you’d like me to come be a resource for you at an in-person CEO Day with friends (local to New England), we can chat about that too and what that looks like! Email me: [email protected]

BONUS Episode! This week, I'm bringing you the journey of LaFortune Djabea, President and Owner of Mola Foods in Nashua, NH. This is an inspiring success story of How She Built This, from when she first came to the U.S. in the year 2000 with just $200 in her pocket to now having her products in many retail locations through New Hampshire. In this episode, Lafortune shares her story of entrepreneurship, and what NOURISH means to her. I hope this episode and conversation inspire you as much as me! Key Takeaways: Don't stop believing yourself and your dream Don't wait to start! Start small, if you have to, start scared, but start now. When you focus on self-love and nourishing yourself, it's a ripple effect that allows you to provide others nourishment as well. Care about yourself enough to say NO to things that don't serve you Your failures are stepping stones! Links Mentioned: She Built This Website Mola Foods Website

When you hear the word "sales" does it make you want to run for the hills and never return? A lot of people associate selling with an "icky" feeling. They don't want to come across as pushy, shiesty, or gross to their buyer. Just like there's no one magic formula to selling (despite what anyone on the internet tells you), there's no right or WRONG way to sell except for in a way that feels inauthentic and misaligned for YOU. The experience can be a present, connected, aligned conversation rather than just a chance for CONVERSION. When you come from the place that feels true to your style and natural tendencies, the outcome is a lot brighter (whether they buy from you or choose someone else)! In this conversation, my guest Lisa Dadd and I get into: How approaching sales through the lens of your soul's natural language can help the selling process feel a whole lot easier What objections come up when Lisa helps people improve their sales What the seven archetypes are of Soul Sales and how you can start identifying your unique style How knowing your Soul Sales archetype can empower you to feel more aligned in every aspect of life How to build the know, like, and trust factor faster And more! Links Mentioned: She Built This Website Lisa Dadd's Website (check out her FREE download to start discovering your own archetype) Lisa Dadd on LinkedIn About Lisa Dadd Lisa Dadd spent 15 years in the competitive industry of corporate healthcare, mastering strategic sales, marketing and management skills, from the world’s largest pharmaceutical company. In addition to the success, climbing the corporate ladder offered, was a deep sense her greatest potential was yet to be realized. It took years as an independent consultant, and an intense training in leadership development and social emotional learning, to uncover an innate way to access that potential. Leveraging a diagnostic tool called Soul Language, Lisa now works with innovative leaders to integrate an awareness of who they are at their core, into the way they do business. The success of her process is particularly related to her unique approach to sales training. Soul Sales teaches the art of creating buy-in, through the enrolling language of one’s natural essence.

“I’ve done the thing, I’ve arrived... why do I feel so terrible?” This is the question my guest, Cait Donovan, spent almost seven years asking herself and working to get to the root of. Why did she feel exhausted all the time? Resentful of people asking her to do things? And mad at people she loved? She’d heard of burnout affecting hospital workers and corporate workers, but not someone who’d done their own thing and built their own business. Cait made it her full-time job to heal from her burnout and figure out what to do with what she was feeling. In today’s episode, she shares what she did to start her journey towards feeling NOURISHED again and how she helps others do the same. In our conversation, we talk about: The internal and external causes of burnout What the signs of burnout are (and what they aren’t!) Whether or not you need to quit your job or close your business to recover and heal How long the recovery process takes Why being positive can be toxic when you’re burned out and what to do instead How to use your resentment as a superpower and the valuable information it can provide for moving forward What to do if you “suck” at relaxing And more! Links Mentioned: She Built This Website Connect with Cait Follow Her on Instagram Fried the Burnout Podcast Her Website Resentment Journal Mini Course About Cait: Cait Donovan is a Keynote speaker, one of New York City’s leading burnout experts, host of “Fried – The Burnout Podcast,” and author of the book "The Bouncebackability Factor". Her creative burnout recovery solutions have been featured on podcasts and online magazines such as “Forbes”, “NPR,” “Thrive Global,” and “The New York Post”. Cait and her husband spent 12 years living in Europe, but now make their home in New Jersey. When Cait is not speaking or coaching on burnout, you can find her with her husband and pup outside: hiking, rowing, golfing, or cross-country skiing.

Ever try to meditate and feel instantly like your itchy from head to toe? Or that your brain suddenly starts to cyclone with ideas and thoughts no matter how hard you try to stop it? My guest, Terri Hamilton, talks about how meditation used to be hard for her too and what she did to help! She shares the power of incorporating mindfulness into our every day, with simple habits, tips, and practices you can start doing the second the podcast ends! Tune in as Terri shares: How more mindfulness is attainable for everyone and is accessible to us every day! What "mindfulness" and "positive mindset" are and how they're different How to easily begin today implementing a new mindfulness practice Whether or not the power of positivity and mindfulness can change our lives. Spoiler alert: IT CAN. And of course, Terri's favorite kind of cereal and how she needs our help tracking it down if we see it on the grocery store shelves! Links Mentioned: She Built This Website Terri's Website Connect with Terri: Instagram Facebook LinkedIn Terri is a mindfulness and positivity coach who helps busy women, parents, and teenagers live a healthier and more gratifying life. In her 10 years at Apparent Connection, Terri now works virtually with entrepreneurial and ambitious women, parents, teens, and small groups on mindfulness and positivity. She believes in personalizing every coaching call based on your unique aspirations, thoughts, and situation to find positivity techniques that will work with your life.

Are you waiting for clarity or confidence before getting started or taking a step forward? You're not alone. So many of us wait until we feel "ready" before taking action. In this week's episode, I'm joined by Andreea Sandu, High Performance Coach and author of The Introvert That Could. Andreea generously shares wisdom and strategies around how to stop overthinking, and turn obstacles you're facing into strategies for success. With less fear, overwhelm, and procrastination. We get into: How Andreea's willingness to dive in and follow the breadcrumbs of life brought her to where she is today The habits of high performance individuals and what helps them be successful What's really getting in our way when we think we "don't have enough time" How to find clarity and confidence by looking backwards The permission slip to do something just because you want to! And so much more! Links Mentioned in the Episode: She Built This Website Andreea's Website Pre-Order Your Copy of Andreea's Book The Introvert That Could About Andreea Sandu Andreea is a Certified High Performance coach, helping entrepreneurs and leaders improve their productivity, influencing skills, and confidence, and cope with the high demands of their role. She’s an ex software engineer and has worked for corporations like Microsoft and Amazon in both leading and individual contributor positions. Wanting to have more impact, she decided to move on to entrepreneurship and started multiple ventures including a profitable fitness blog, an online yoga studio, and a coaching practice. Currently in the process of publishing her first book, Andreea is dedicated to showing people that they can make time for everything they want to do and be successful both at work and at home. She considers herself a "visible introvert" and in her book, "The Introvert That Could", she explores the middle ground between staying in the introvert comfort zone and being able to lead and succeed in what seems to be an extroverted world. Connect on Instagram: https://www.instagram.com/by_andreeasandu/ Connect on LinkedIn: https://www.linkedin.com/in/theandreeasandu/ Email

If you or someone you support tends more towards the introverted side, this episode is a must-listen! You'll walk away from this one with a lot of takeaways and aha's of how to live in alignment to your true nature and build your business through more ease-filled actions that feel right to you. Jen Jones is a successful introverted entrepreneur who has built both a thriving real estate agency and a coaching practice for others just like her - the intropreneur! When growing your dreams, introversion can be used as a strength and superpower and doesn't need to hold you back from building a successful business or creating meaningful connections and relationships with others. In this conversation, we get into: How Jen discovered she was an "intropreneur" and what she decided to do about it The four types of introversion and how to identify your own flavor of introvert What being authentic feels like and means Should we really "fake it til' we make it?" What the gifts are of introversion and how to use these innate strengths intentionally Tips and strategies for networking and connecting with others How to make selling feel less icky And more! Links Mentioned in this Episode: She Built This Website: www.shebuiltthis.org Jen's Website: www.connectandelevate.com Energy Toolkit Freebie Jen's Connect and Elevate Free Facebook Group Connect with Jen via Email: [email protected] About Jen: Jen Jones is a REALTOR®, author, speaker, and an entrepreneur. She has been an entrepreneur for over 20 years and has successfully scaled businesses by building deep, meaningful relationships with her clients that inspire repeat business and referrals. She lives by the motto go deep not wide. She recently wrote Intropreneur: Strategies for Building a Business as an Introvert Entrepreneur. Jen guides her clients through the four-step process to harness their introvert/authentic self, have more energy awareness so they can align their business and life with meaningful connections, elevate relationships, which produce more referral and repeat business with the right people. As the mom of three kids, she gets how important it is to balance family and a fulfilling business that doesn’t drain your battery and burnout. When she’s not showing houses, helping clients or volunteering, you’ll find her enjoying her alone time, yoga, honing her intuition skills, meditating, and journaling.

What if being a better person was easier than you think? My guest, Kate Hanley, shares how we can start becoming a better person in just a few minutes a day with some simple steps, intentional decisions, and upgrading our actions and habits. We keep being a better person simple in this episode and talk about: What being a better person really means How YOU can start small today to become a better person Practical things you can do right now that will strengthen your better person muscles What intention looks like to Kate And how you can start rethinking your decision making to move from a place of fear to one of love. Links Mentioned: She Built This Website Kate Hanley's Website Kate Hanley's Podcast Connect with Kate on Instagram Connect with Kate on Twitter Decision-Making Matrix (scroll to bottom of Kate Hanley's website and click "I want clarity!" About Kate Kate is the host of the "How to Be a Better Person" podcast, and the author of How to Be a Better Person, Stress Less, and The Anywhere, Anytime Chill Guide. Her work has been featured in Inc., Fast Company, Women’s Day, Fortune and the Harvard Business Review. Kate also appeared on the “Today Show”, where she noticed seconds before the cameras started rolling that her sweater was on backwards (it was the perfect opportunity to practice what she preaches.) Kate lives in Providence, RI, with her husband, two kids, and a rescue dog named Cookie.

One simple question can help you focus on QUALITY over quantity and keep space on your calendar that isn't cluttered with events you said "yes" to because of: FOMO Other people's ideas of what you should be doing It was the cool thing to do in the moment In this week's episode, Kristin Hardwick shares her journey with Minimalism in running two businesses and how keeping it simple can help you do MORE. Kristin shares: About her recent decision to pivot away from a business and what she's doing instead What bothers her most in the entrepreneurial space What minimalism means when it comes to business and how we can apply it to our own lives and business Why quality is more important than quantity How one simple question can keep your calendar focused on what matters most and say "No" to the rest! And more! Links Mentioned Connect with Kristin on Instagram CoWorking House Website Crew Personal Assistants Website Kristin Hardwick is a serial entrepreneur and full time go-getter. Founder of Crew Personal Assistants and Coworking House, she's also a mother to two amazing kids, minimalist at heart and always chasing new experiences. She's excellent in leadership roles, and an expert at rallying a community around a cause. Often heard saying, "Oh, I know a guy for that!"

Your website can be working for you behind-the-scenes even when you're sleeping, on vacation, or walking your dog. By harnessing the power of SEO, you can structure your website content in a way that naturally attracts your ideal audience. There are people out there searching for exactly what you're offering, and want to choose YOU as the solution to their problems. SEO is the direct path to helping them find YOU without you needing to be the one constantly ON and actively working to create that bridge all the time. In this episode, Danielle Gagnon and I discuss: What SEO is and how to use as a marketing tool for your business How we can start improving the SEO on our websites starting today Where to come up with ideas for blog topics that your audience will actually read and will help drive traffic to your site How Etsy sellers can start to think about their SEO strategy And of course…. MORE! Links Mentioned: She Built This website Content Cash Machine Bootcamp Website Social Media Links About Danielle: Danielle Gagnon is a search engine optimization specialist and lover of all things content creation. After years of working as journalist and then marketing manager, Danielle started her own business in 2018. Today, she helps female entrepreneurs grow their business organically - and massively - through SEO and content marketing. She is the creator of the Content Cash Machine Bootcamp, a 5-day mini course that teaches small business owners highly actionable SEO basics. Danielle’s podcast, the Content Cash Machine Podcast, is an extension of her one- on-one client work, connecting her audience with the best experts and top tips to level-up their marketing and use their content to grow their audience, get more leads and make more money. Danielle is a mom of two young kids, is married to her high school sweetheart and is passionate about reading, spending time outdoors and learning new things.

Is your brand in need of some clean up and added sparkle? In this week's episode, I'm joined by Megan Gersch who helps women business owners boost sales and stand out in the market by creating bold website designs and branding. Megan shares: Her entrepreneurial journey and what makes her unique in the world of branding What she currently delegates as she's growing her business How to make social media and the strategy behind it easier Her biggest pet peeve when it comes to social media AND what she loves most about it Megan's top website must-haves How we can use our websites to build trust Brand mistakes she sees people making How to Discover Your Dream Customer! And more! About Megan: Megan has been in the design and marketing fields for 15+ years, and has worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation). Now, Megan Gersch helps women business owners make more sales by creating bold website design, branding, and marketing strategy. She also cohosts the Your Sparkly Brand podcast - a show that aims to inspire and empower women entrepreneurs through sharing strategies and stories. Connect with Megan: Website TikTok Instagram Pinterest LinkedIn Facebook Discover Your Dream Customers

Get cozy because this week's episode is just you and me! I've been pulling back a bit on the outward stuff and focusing inward and with introspection tends to come clarity on the steps ahead. In today's episode, I'm sharing about what I'm Spring Cleaning right now and encourage you to do so too! We talk about: Energy leaks and where they might be happening for you Letting go of collaborations that aren't serving And tying up loose ends I also share what NOT to throw out and cut loose such as: Good friends Systems and processes that are working for you And things that make you feel energized, inspired, and have fun! This episode is all about replacing the things we don’t want in our lives with things that bring us a little more peace and ease as we reach our goals in a way that works for US.

Are you struggling to get engagement on social media? Does it feel impossible to keep up with all the new features and algorithm changes? Do you secretly hate social media but know you need to be on it? In this episode, I chat with Shannon Giordano of Serendipity Social Media where she helps to provide solutions to some of these struggles in a way that doesn't involve hours of your time, shoulding on yourself, have to's, and anxiety attacks. Shannon helps business owners and entrepreneurs build a strategy to authentically share their products and services online with the goal of getting the best return on investment from social media marketing. We dive into: How Shannon got started and where the name Serendipity Social Media came from Shannon's biggest pet peeves with social media and what she loves about it! Where she hears entrepreneurs struggling most with social media and her top tips for overcoming this What you need to know about the algorithms, Reels, and increasing your visibility despite ever-changing platforms What we need to consider depending on the phases we're in from newbie to intermediate to growth! And more! Links Mentioned: She Built This Website Emily Aborn Content Writing Website Shannon's Upcoming VIP Social Media Strategy Virtual Workshop! About Shannon Shannon will tell you she’s not a digital native but she loves social media when it's used for good: to connect us, to share authentically, and to build relationships. She is passionate about helping business owners and entrepreneurs build a strategy to authentically share their products and services online with the goal of getting the best return on investment from social media marketing. What gets her out of bed in the morning, other than her 3-year-old chinook, Gracie, and the need to get her kids up for school, is helping business owners and entrepreneurs build the social media community they dream of. Fun Fact: Shannon’s dog, Gracie, has her own Instagram account! Connect with Shannon Website Instagram LinkedIn

I recently ran out of proverbial gas when it came to my content plan. Everything I'd planned, started on, and brainstormed felt a little off-base and a little trite, as I was, like many of us, feeling a lot of what's happening in the world. I used these four simple ideas to remind myself that content that creates connection can be a part of positive change in the world and make an impact. This episode isn't being shared or advertised far and wide and so it comes to those who listen dutifully and whom I'm beyond grateful to have by my side, cheering me on. You can email me questions, comments, feedback, or to join my newsletter list her: [email protected]

Ready to go from invisible to memorable? This conversation with personal brand strategist and LinkedIn expert, Marietta Gentles Crawford will help you to do just that by Spring Cleaning your LinkedIn profile (and habits). We dive in deep on how you can maximize your time on the #1 most trusted social platforms and use LinkedIn as an effective part of your business strategy. Marietta and I discuss: Her secrets of how to get paid opportunities and speaking gigs on LinkedIn Why LinkedIn is cooler than you think ;) Things to focus on when tidying up your LinkedIn profile (hint: you might want to replace that profile pic of you and your dog) How to create headlines that help attract your ideal client and are more searchable What to include into the About section How to add more value on LinkedIn What the real deal is with LinkedIn messaging Marietta's biggest tip for increasing visibility And so much more! Links Mentioned in Episode She Built This Website Marietta's Website Marietta's 4 Easy Ways to Attract More Clients on LinkedIn Bio: Marietta Gentles Crawford is a personal brand strategist and LinkedIn expert specializing in public speaking, corporate workshops, and training for businesses—big and small. Her ideas have been featured on websites like Business Insider, Forbes, Money, Fast Company, The Muse, Thrive Global, and more. Marietta helps business owners, consultants, and experts leverage LinkedIn to build their authority, attract media, and profit from their expertise. Her course The LinkedIn Level-Up provides her signature process for writing a magnetic LinkedIn profile that shows credibility, increases visibility, and attracts high-caliber opportunities (like a human). Connect with Marietta on LinkedIn (make sure to mention the podcast!)

"Wealth building and financial tips will be of little use if you don't fully understand your money beliefs and attitudes." - Ed Coambs We learn countless ideas and collect beliefs from our families about money. Many of them are caught, and not taught. Ed Coambs shares in this podcast how our attitudes about ourselves, relationships, and money evolve from our past experiences and the attachment styles we developed as children. Using the latest in love and brain science, as well as anecdotes from his own evolution from an insecure attachment style to a secure one, Ed Coambs shows how healthy love and money can be achieved no matter your starting point. In this episode, we cover: How Ed went from Firefighter to Financial Therapist What led him to write his book, The Healthy Love & Money Way Why money is often such a hard topic to talk about and what stops couples from seeing eye-to-eye with their finances Where our money stories and ideas often come from (spoiler alert: many are CAUGHT, not TAUGHT) How knowing our money stories can improve our relationships and our lives What the four attachment styles are and how they relate to money and our relationships today How to charge what you're worth One step you can take today to start exploring your own money stories And more! Links Mentioned: Emily Aborn Website She Built This Website Connect with Ed: Website Book: The Healthy Love & Money Way: How The Four Attachment Styles Impact Your Financial Wellbeing Course: The Couples Guide to Financial Intimacy Instagram LinkedIn Facebook

"You think because you understand 'one' you must also understand 'two', because one and one make two. But you must also understand 'and'.” - Rumi You might recognize this week's She Built This podcast guests from the global Go-Giver movement. Ana Gabriel Mann and John David Mann join me in an inspiring and informational conversation in which they reveal the secrets to lasting love. You can apply these principles to both interpersonal and professional relationships. John David Mann is coauthor of more than 30 books, including four New York Times bestsellers and five national bestsellers. He's the coauthor of the classic 2008 parable The Go-Giver (coauthored with Bob Burg). He joins me in this episode with his wife and coauthor, Ana Gabriel Mann, M.A., an educator, therapist, corporate trainer, speaker, and coach. We cover: What the difference is between giving and sacrificing your own happiness and self How "the opposite of love is not hate, but ambivalence" and our relationships are build on daily actions to sustain growth and health The secrets to a healthy marriage and relationship, revealed and how we can apply these principles starting today! What the purpose of marriage is And more! Links Mentioned: She Built This website Emily Aborn's website for Content Writing Erin Neuhardt Visibility Consultant Go Giver Marriage website About the Authors: John David Mann is coauthor of more than 30 books, including four New York Times bestsellers and five national bestsellers. His classic 2008 parable The Go-Giver (coauthored with Bob Burg) earned the 2017 Living Now Book Award’s “Evergreen Medal” for its “contribution to positive global change.” Ana Gabriel Mann, M.A., earned her degree in clinical psychology before going on to serve as an educator, therapist, corporate trainer, speaker, and coach. She currently coaches Go-Giver Marriage clients and leads the Go-Giver Marriage Coaches Training Program, training coaches from around the globe. Connect with Ana and John: https://www.instagram.com/AnaGabrielMann/ https://www.facebook.com/anagabrielmann https://www.linkedin.com/in/johndavidmann/

Eryn Morgan is a Kolbe Certified™ Business Consultant who specializes in helping creative business owners use their strengths to grow synergistic teams and become productive, profitable, and confident CEOs. In this episode, I share how I've taken LOTS of personality tests in my lifetime and how Kolbe is NOT that. This is an assessment of your innate nature that shows what you WILL do and helps to shine a light on how to use that as your strengths as a leader and in your relationships. I believe there's room at the table for all personalities, learning styles, skillsets, and adaptive types, and the more lenses we have to look at ourselves and others through, the more GRACE and understanding we can extend both inward and outward. This episode allows you a deep sigh of relief that it's OK to be you, just as you are. Eryn and I cover: What Kolbe is and how Eryn came to discover it and start working with teams and leaders in it How Kolbe is unlike the classic personality tests What the difference is between cognitive skills, affective personality, and connative action The four pillars of the Kolbe: Fact Finder, Quick Start, Follow Through, and Implementor How knowing more about Kolbe and your score can help improve client, interpersonal, and team relationships Why EVERYONE wins and can tap into their strengths by finding what alignment means to them And more! Links Mentioned: She Built This Website Email Emily Connect with Eryn: Website Instagram LinkedIn

Being an entrepreneur can bring a unique twist to our relationships! Whether you're building your own empire or working towards a professional dream, how can you keep the passion alive for your partner and your business and thrive more than ever in both? The answer lies in using the skills you are building every day INTO your relationship as a superpower. You already have everything you need to find passion, peace, and purpose in your relationship. In this conversation, with relationship coach Dr. Joli Hamilton, we talk about how to get started: How being an entrepreneur can be our strength when it comes to relationships Questions to assess where you are TODAY What to do if you're not sowing up the way you want to be or your partner isn't showing up the way you want them to be Why curiosity is important How to talk about money, politics, sex, and everything else that feels touchy! What to talk about besides your business What can happen in your relationships when you start getting "too" successful and what to do about it And more! Joli's Top 5 Relationship Guides: Jealousy workbook, curiosity date, sex conversations, and more! Listen to the Project Relationship Podcast Project Relationship Book Connect with Joli on Instagram Full Bio: Dr. Joli Hamilton is the relationship coach for couples who color outside the lines. She is a research psychologist,TEDx speaker, and AASECT (pronounced ay-sect) certified sex educator. Joli’s also the author of the best-selling book Project Relationship: The Entrepreneur's Action Plan for Passionate, Sustainable Love. She has spent the past two decades studying and reimagining what love can be if we open our imaginations to possibility. Joli helps people create partnerships that are custom-built for their authentic selves, no more shrinking, pretending, or hiding required.

This episode is your invitation to un-follow conventional wisdom, advice, beliefs, and assumptions. In this episode, Terri Trespicio shares some of her counterintuitive take on career and life as she explains how (and why) to UNFOLLOW so much of what society and culture has taught us to believe. In this episode, we dive into: What passion really is vs. what we make it mean in our lives Where all the pressure to “find out passion” comes from in the first place Terri’s thoughts on comfort zones and whether or not they’re really the enemy we make them out to be in the entrepreneurial world? What visibility means to Terri and how to get more of it, in a way that isn’t disingenuous! Advice for aspiring authors and writers Terri’s upcoming event at Nova Arts in Keene on Saturday, January 29th (link below) And more! About Terri Terri Trespicio is an award-winning writer, speaker, brand advisor, and author of Unfollow Your Passion: How to Create a Life That Matters to You (Atria / Simon & Schuster, December 2021). Her TEDx talk, “Stop Searching for Your Passion,” has more than 7 million views and Hubspot named her one of the “Top 18 female speakers who are killing it.” A former magazine editor and radio host at Martha Stewart, she has appeared on the Today show, Dr. Oz, The Early Show, The Anderson Cooper Show—as well as Oprah magazine, Inc.com, and Business Insider. A national conference speaker, Terri was rated #1 by attendees at Barron’s and How Design Live—and has performed stand-up all over New York City. A certified facilitator in the Gateless Writing Method, Terri leads workshops for helping people tap their best ideas. She earned her MFA in creative writing from Emerson College, and won first place for creative nonfiction in the Baltimore Review’s 2016 literary contest. Terri lives in Manhattan. Connect with Terri and Join Us at the Upcoming Event in Keene, NH! UnfollowYourPassion.com Instagram Unfollow Your Passion: An Evening with Terri Trespicio at Nova Arts in Keene, NH Saturday January 29th 7-10pm