
She Built This®
200 episodes — Page 3 of 4
Ep 129How to Bring Life to Your Copy: A Conversation with Laura Belgray
E“It's a gift to other people when you show up as yourself and become visible.” - Laura Belgray In this week's interview, my guest, Laura Belgray of Talking Shrimp® and co-creator of The Copy Cure shares with us how to embrace the PERSON behind our personal brands and infuse more of who you are into your copy and content. We talk about: Laura's backstory and how she got started in being paid to be herself What's the meaning behind the name Talking Shrimp? Why every personal brand needs personality Laura's biggest pet peeve when it comes to online marketing and business Reasons your copy and content might not be be landing with your audience, and how to remedy it How to mine your life for stories and use them in your business Laura's top tip to overcoming a fear of visibility One action step you can take today to improve your copy and content across every platform And more! About Laura Laura Belgray, founder of Talking Shrimp® and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your Buy button. In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you've probably seen her words on air. Links Mentioned: 5 Secrets to Non-Sucky Copy 33 Non-Sucky Subject Lines Connect with Laura Online: Facebook Instagram Website
Ep 128Networking the Way to Your Dreams with Julie Brown of the This Works Podcast
EYou're probably familiar with the phrase, "It's not what you know, it's who you know." My guest today, Julie Brown, shares just how true this common idiom really is! 85% of companies know that building relationships affects their bottom line and the success and profitability of their company, but only 26% have an actual strategy for building and maintaining relationships. We're not taught relationship-building and networking in school (at least, not on purpose). Julie Brown fell into the art and science of networking and training others to do it better, by realizing how important it was for the companies she was working for. The more she grew relationships and learned about others, the more consistently she got new opportunities and bigger projects. Tune in and hear: Julie's backstory and how she got to where she is today Why networking and building relationships are so important What the myths and misconceptions are around networking How you actually go about building relationships and tangibly growing your network What she sees as inauthentic in the world of networking and where people most often go wrong How introverts and extroverts can use their natural tendencies as a superpower when networking How to ask dopamine-inducing questions rather than killing the mood And MORE! You will walk away from this one wanting to hear more! So be sure to connect with Julie on her: Website Instagram Facebook LinkedIn And grab a copy of her book This Sh!t Works here! Julie's Brown of This Shit Works Bio: Julie Brown is a motivating, high-energy speaker, teaching the importance of networking, and why you are your best business development tool. Julie has been invited to speak on the power of networking and relationship building by numerous conference organizations and private companies across the country. She is the author of This Shit Works: A No-Nonsense Guide to Networking Your Way to More Friends, More Adventures, and More Success, a book dedicated to making networking easy, accessible, and fun, as well as the host of This Sh!t Works a podcast dedicated to all things business development. About the Host, Emily Aborn Content Writer, Podcaster, and Founder of She Built This Emily Aborn is a Content Writer for women entrepreneurs, Podcast Host of the TOP Women Entrepreneur podcast She Built This, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 86 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. Connect with Emily on her website Connect with Emily on Instagram Connect with Emily on LinkedIn Join and participate in She Built This (a FREE online community for women entrepreneurs)
Ep 127Becoming Visible: How to Enjoy the Spotlight
Ready to overcome some of your fears of putting yourself out there? Visibility is a word we hear often, but what does it really mean and what holds us back? In this episode, with Speaker Sisterhood founder, Angela Lussier, we talk about reframing visibility so you actually WANT to be in the spotlight and how to do so more easily and with less fear. We talk about: How Angela started Speaker Sisterhood and how she was forced to pivot due to Covid How Angela defines visibility How we self-sabotage ourselves from being visible and why women especially are prone to this How to overcome the fear of being judged Actual actions we can take to go from being behind the scenes to claiming the spotlight And more! Links Mentioned: Twelve Ways to Be More Awesome in 2022 Angela's Debut on the She Built This Podcast in 2019 30 Tiny Speaking Adventures - Angela's Book About Angela: Angela Lussier is an award-winning speaker, seven-time author, two-time TEDx presenter, and CEO and founder of the Speaker Sisterhood, a network of speaking clubs that help women discover, awaken, and create their voice through the art of public speaking. Angela is the host of Claim the Stage, a public speaking podcast for women rated #1 on the inspiring podcasts list by Forbes in 2017. Her work has been featured on ABC, NBC, Forbes, Virgin, and Entrepreneur. She lives in western Massachusetts with her family and super energetic cat. Her motto: Stop waiting. Start creating. Connect with Angela: LinkedIn Facebook Instagram Speaker Sisterhood Website
Ep 126The Last Episode of 2021!
EAs I prepare to kiss this year sayonara, I'm reflecting on all that has transpired this year, #saideveryoneever, and taking a look a layer deeper at what the lesson under the lesson was. This episode is all about: Decision-making in a way that aligns with our values, what we really desire for our lives, and how that sometimes needs to change when we get new information or data. How I've navigated the complex tasks of decision-making AND not harming others in the process. My two focuses for 2022. My favorite podcasts of 2021. My favorite books of 2021. My focus on intentionality in 2022. How grateful I am for YOU who listen each week!!! Links Mentioned: She Built This End of Year Reflection Planner
Ep 125Think Again: A Conversation on Inclusion, with Davey Shlasko
Join me in my conversation with Davey Shlasko, as we approach the topic of inclusion from a different lens. Inclusion has been something that I, personally, have been looking and reflecting on where I need to do work within myself, and how I can take more action as an advocate for others. As Davey shares in this podcast, it starts there. It starts with each of us taking a personal inventory and seeing where we need to step it up to make an impact. We discuss: How Davey got started in this work How the normal, default isn't good enough and how we need to do more than simply avoid having a negative impact or stay neutral. How we can make the biggest impact possible, and create a ripple effect, on a daily basis What the definitions are for terms we may hear and not understand fully, such as: classism, ableism, and cissexism (transgender oppression) and how these show up in the world. How we can create more inclusion with our businesses About Davey Shlasko, Founder and Managing Consultant at Think Again Training As an educator, author, and consultant, Davey’s passion is facilitating adult learning that supports organizational and systemic change for social justice. In addition to managing Think Again, Davey has authored several chapters in Teaching for Diversity and Social Justice and Readings for Diversity and Social Justice including curricula on classism, ableism, and cissexism (transgender oppression), and also teaches as an Adjunct Associate Professor in social theory and trans studies at Smith College School for Social Work. Davey has an M.Ed. in Social Justice Education from UMass, Amherst, and has been writing and teaching about social justice issues since 2000. (Home base: Boston, MA) Resources Mentioned: Trans Allyship Workbook Skin, Tooth, and Bone: A Disability Justice Primer She Built This Membership Sale: 15% off ALL Membership levels December 24th - December 31st - NO COUPON CODE NEEDED. Click HERE to learn more
Ep 124Making Waves: A 13-Year Old Entrepreneur on a Mission, a Conversation with Heidi Bell
13-Year old, Heidi Bell is the owner and founder of Making Waves, a small business created to help save marine life. Heidi started her business when she was just 11 years old because she was very passionate about marine life in the ocean. That passion has always stuck with her. She makes handmade eco-friendly products such as reusable shopping and tote bags and she donates all the profits to the New England Aquarium. She's doing this to help the beautiful creatures on our planet and to inspire others to take action. She also wants to inspire anyone who’s thinking about taking a risk or trying something new to go for it. Heidi’s dream started when she was only ten years old and now she is on the way to living her dream life! I hope you will love this conversation Heidi just as much as I did! We discuss: How Heidi got the idea to start her business and why What her biggest struggle has been as an entrepreneur What her biggest success / shining moment has been How Heidi feels about marketing and what she has tried What "work/life" balance looks like when you're 13 with a busy life! What people often incorrectly assume about Heidi How YOU can make a difference starting now! Links Mentioned: Free 2022 Planning Guide She Built This Website Emily Aborn Website Connect with Heidi: Instagram Etsy Shop Facebook
Ep 123The Grab Bag Episode: 6 Tiny Ideas to Help You Take a Break from the Hustle
The month of December can feel like a particular "squeezy" time... And no, I don't mean like easy breezy lemon squeezy. Whether you listen to this episode in December or July, this one gives you a much-needed break from the squeeze. It offers you an invitation to just kick back, put your feet up, and relax with me. I share a smorgasbord of six tiny ideas, that will help you to: Add more gratitude in your life and give back to someone else in a unique (and hustle-free) way Help to prevent burnout before it happens and recover with more breaks in your day and week Consider other possibilities when facing blocks and obstacles Invite you to take a break from the seemingly endless cycling of creating new content and generating new ideas and material Remind you that you create your own speed limit in your life Challenge you to remember yourself too when focusing your efforts and excellence! Links Mentioned: FREE End-of-Year Download She Built This Website Emily Aborn's Website Cait Donovan's Fried. The Burnout Podcast Deanna Seymour's Anti-Hustle Holiday
Ep 122Keeping it Reel: The Entrepreneurial Journey with Deanna Seymour
Deanna Seymour is she is always REELY honest about where she's at with her business and in her journey. She shares openly about her struggles and her successes, and isn't trying to be anyone she's not! Deanna is an extremely fun and exuberant lady and I absolutely love how she’s always coming up with new ideas, always thinkings of new ways to say "Eff that," to what so many are telling her she "should" do. She's a boatload of energy and has a true desire to have FUN building her business and help others do the same! In this She Built This podcast episode with Deanna, she shares about her entrepreneurial journey and how she got to where she is today - which has some pretty fun stories and hilarious moments! We also discussed: What the common threads are in everything she does How she helps business owners create fun graphics, gifs, and REELS for social media Her reflections on the power of community and relationship-building and how these things have taken her business to the next level What her biggest struggle has been as well as her greatest success along the way What she's trying on social media to buck trends and go against the grain All about her REELS membership and how you can use code shebuiltthis to get in on a free month! And of course... MORE! About Deanna: As the host of the Imperfect Party Podcast and Eff That: A Storytelling Series, an art educator for over a decade, and a lady always willing to try something new, Deanna Seymour knows the power of creativity, humor, and lettin' your freak flag fly. Whether she’s hosting an online coworking sesh or helping a client get over their fear of being on camera, Deanna uses humor and empathy to build a community that helps people feel seen, heard, and ultimately more comfortable in their own skin so they can have more fun marketing their business. When she’s not busy making GIFs, graphics or reels, she’s probably callin’ out sleazy marketing tactics, hangin’ with her fam, or sneaking in some crappy reality tv! Connect with Deanna Online: Website Instagram REELS Membership
Ep 121Decluttering Made Easy! A Conversation with Professional Organizer, JoAnn Krall
I absolutely love being a podcast host and hearing all the fascinating stories about how and why my guests started their businesses. Sometimes a personal event made them do it, some have always known they wanted to have their own business, and the stories are just awesome and so unique! This month, as we've been focused on productivity, tools, organization, and patterns around that… it’s also so fun to see the differences in ourselves as we achieve what we need / want to. That's exactly what today's guest, JoAnn Krall is going to share with us! Not just how it's OK to be different when it comes to organization, but how to declutter digitally and physically in a way that harnesses the method to your very own madness. In our conversation, we discuss: JoAnn's story about how she got started and the path she took to becoming a Professional Organizer How exactly virtual organizing works and what it is How disorganization can cost us time and money How more isn't always more. A step-by-step breakdown of her CHANGES method for digital and physical decluttering Three top tools to make sure you have in place to run your business more efficiently (hint: there's something for everyone here!) JoAnn's recommendation for the BEST project management software (there's something for everyone here too ;)) The number one thing JoAnn wishes people could understand when it comes to being both peaceful and productive Connect with JoAnn Website Facebook Instagram Podcast Review of the Week! "Actionable info and the stories I need to keep going... The advice and info are awesome but there’s something more here. I love listening to Emily draw out the stories of my fellow women entrepreneurs. When I feel isolated in my work (I work in relationships and it still happens!), it’s these stories that remind me we are creating something in community too." Learn More About She Built This: Website Instagram
Ep 120Becoming Limitless: Biohacking to Optimize Your Life with Tanessa Shears
If you could tap into having your body and brain perform better, how much different would your business look? How much more refreshed would you feel? What would life be like if you were operating with your brain and body at their fullest capacity? My guest today, Tanessa Shears, will inspire you to do just that AND give you the practical (achievable) steps to start doing so right away! Tanessa is a health consultant and host of the Becoming Limitless podcast. She helps entrepreneurs scale their business by optimizing their health, focus and productivity with science and biohacking. Her passion is working closely with business owners to implement effective sleep, nutrition, movement and out-of-the-box stress management strategies to eliminate brain fog and wake up feeling well-rested, energized, and focused. She does this by optimizing the performance capacity of your body & brain so you can produce more meaningful, impactful work output and scale your business faster. We cover: Tanessa's story about how and why she does what she does today What Tanessa believes are some of the biggest misconceptions are around biohacking, nutrition, and education around self-care Why sleep is so important and how to help maximize it to improve our efficiency and productivity Why nutrition matters and what the HECK we should eat to feel our best How your work environment can actually help make you more productive How your brain is like a supercomputer And how to approach goals when it comes to our health in a reasonable, manageable way Connect with Tanessa Online: Website: http://tanessashears.com/ 12 Ways to Biohack Your Energy: http://tanessashears.com/energy Becoming Limitless Podcast: http://tanessashears.com/podcast/ Instagram: instagram.com/tanessashears Learn more and Join She Built This HERE!
Ep 119Know Thyself, the Key to Productivity: A Conversation with Lisa Zawrotny
In this week's episode, we're taking a unique and sigh of relief-inducing approach to productivity. I'm interviewing, Lisa Zawrotny, founder of Positively Productive Systems, host of the Positively Living Podcast, and a Productivity and Organizing Coach about how we can achieve productivity in a far more peaceful and positive way. We get into: Lisa's story; how and why she came to become a productivity and organizing coach How to avoid burnout, overwhelm, and frustration by clearing the path and decluttering from the inside out The mindset shifts we need to make in order to let go and move forward with peace and ease How to use filters to determine what makes sense for YOU and what you have the bandwidth for when it comes to optimizing How alignment is key when it comes to doing your best work, taking concrete action steps, and changing habits How understanding yourself leads to accepting yourself and how that can unlock productivity in a new way How we can be a work in progress and a masterpiece simultaneously Resources Mentioned in This Episode: The Big 5 Four Tendencies Quiz by Gretchen Rubin Core Values worksheet and other resources on Lisa's page About Lisa: Lisa Zawrotny is the founder of Positively Productive Systems, host of the Positively Living Podcast, and a Productivity + Organizing Coach certified in time and stress management. She uses simplicity, self-awareness, and systems to help multi-passionate creatives boost productivity, balance business and family, and avoid burnout. When she’s not sharing the wonders of decluttering and habits, she’s playing music, drinking iced coffee, and watching movies with her husband and kiddos, or reading while trapped under a cat. Website Instagram
Ep 118Simplicity is Bliss with Shannon Baker
In today's episode, you will hear about my recent BIG decision around reducing confusion and streamlining. I share how focusing on the bigger mission and the WHY helped me to move forward on my path. I'm bringing my friend, Shannon Baker, back to the She Built This podcast to kick off this month of PRODUCTIVITY with PEACE as we talk about simplifying and what niching down and focusing on what matters most can do for you and your business. Shannon shares: How the events of the past 24 months have caused her to really look at how she was running her business and see where shifts were needed How her focus has changed in her business Why simplifying was the right answer for Shannon and what it looked like for her Shannon's tips for simplifying and making things a little bit easier for yourself And more! About Shannon: Shannon is a podcaster and business operations strategist who empowers ambitious women so they can inspire, inform and educate others with their voice. Shannon hosts the podcast, The More Than Capable Mompreneur, which has been listed in the top 200 in two categories on Apple Podcasts. In her episodes, Shannon shares tips, strategies and conducts interviews to help busy women be more productive and use the mom cracks of time to get things done so they can find a balance that works for them without the mom guilt, can invest in themselves and grow their business without burning out. Connect with Shannon on: Instagram Website Facebook Past She Built This episode with Shannon on productivity and boundaries More info about the She Built This group and the options to join!
Ep 117How Will You Frost Your Cupcake? A Conversation with Branding Alchemist, Laura Beauparlant
My guest, Laura Beauparlant, often likens branding to baking. You need just the right ingredients, in the right order to make that sweet sweet delicious CHEMISTRY! The result of a brand that is authentic to YOU is attracting your ideal customers and clients because they are fans of your unique flavor and what you have to offer. In this conversation, we get into all things branding (and baking analogies) and why it's so important to set yourself apart from all the other cupcakes in the bakery with your own unique frosting and toppings. Why branding matters and what it means to Laura Why more isn't more - we don't need to focus on attracting ALL the clients and instead focusing on the RIGHT clients. What the elements are of a good brand and how we can tap into some of these for ourselves The difference between features and benefits and why we should show our customers their most desired outcomes in working with us Why color matters What a brand personality is and how to start thinking about yours Why you should have a Signature Process or framework for your brand to help your customers succeed Who some of Laura's favorite brands are and why About Laura Beauparlant: As the founder and chief ‘brand alchemist’ at Lab Creative, Laura leverages her unique process to help entrepreneurs understand – and embrace – their magic and create brands that stand out from the crowd, attract the right clients and produce results. In her more than two decades as a designer and seventeen as an entrepreneur, she’s learned that it takes more than just being really good at what you do to start and run a successful business. Through her signature, a three-step process they create authentic and memorable brands for ambitious, growth-minded entrepreneurs who want to stand out from the crowd and reach new levels of impact, influence, and success. Instagram Facebook Website Brand Camp Brand Chemistry Book Other Links Mentioned: She Built This Private Group She Built This Website She Built This Instagram
Ep 116Marketing that Works for YOU: A Conversation with Katrina Aronson
EJust because "they" tell you should doesn't mean you actually should. That's exactly what my guest, Katrina Aronson, and I discuss in this week's episode. Finding and leaning into the marketing strategies that work for YOU, based on your personality. Despite what everyone else is doing and telling you you "should" be doing. Katrina Aronson is a marketing coach and serial entrepreneur who has built several businesses from the ground up by putting the focus on marketing. She helps entrepreneurs to start, grow, and scale their businesses using marketing as their lens. She’s owned both brick and mortar and online businesses and understands the things that work, which strategies fall flat, and why! Katrina is also the host of the podcast, Through the Marketing Lens. In this episode: A time Katrina failed and how it launched her into her next chapter Misconceptions and myths around marketing, why it's not what you think it is Finding the marketing strategy that works for you What marketing and mindset have to do with one another How we can introduce ourselves more impactfully, create connection, and make a better impression right off the bat. And more! Connect with Katrina: Website Instagram Facebook Get Emily's Podcast Pitching Guide HERE
Ep 115More with Just a Logo: A Conversation with Branding Graphic Designer, Lindsay Taylor
In this week's episode, I'm bringing BACK listener favorite guest, Lindsay Taylor! Many of you have heard Lindsay Taylor of NaughtyGood Bites on the show before, as we've done collaborative episodes featuring her Woman of the Month nominees. This time, we're talking about another collaboration of ours which marries her brand expertise with my content writing, harnesses the skills of other women entrepreneurs, and MORE to help entrepreneurs start, launch, grow, and thrive no matter where they are in their businesses! We talk about: Why branding is more than just a logo and what actually is your brand Finding the right help at the beginning and why it can be tough How piece-mealing your branding can be a recipe for disaster What VUE Collaborative is and how we help take the headache and overwhelm out of the branding process And what you can do NOW to start getting clarity on your brand Contact Lindsay or Emily via email: [email protected] and [email protected] if you're interested in getting help with your brand! VUE :: Vision | Understand | Elevate She Built This Website
Ep 114Ruff Around the Edges - Life Lessons Learned from the Dog Quest of 2021
This week's episode is going to be paw-sitively a treat for you if you love dogs... and stories about dogs... and hopefully, even if you don't! I'm sharing a tail about our recent endeavor to find a second dog, the lessons learned in doing so, and why being your great weird self is the very best choice you could make! In this episode: My apologies for some really bad puns The story of the great Aborn dog saga Why you shouldn't choose 7 on a scale of 1-10 Why we always need to remember to TRUST What lies beneath the worries and anxieties we carry around Why this was my best Summer ever because I went with the flow and said YES. And of course... all about Clyde and his (hopefully permanent) new friend! Connect with Me: Instagram Website She Built This
Ep 113Delighting in the Limelight: A Conversation with Linda Ugelow
As entrepreneurs, technology gives us more opportunities to speak out than ever before. We can make videos, host webinars, get on podcasts, TV, and speak on stage. All of these platforms can accelerate your business and career. It allows people to find you, learn about your message and ideas, your brand. BUT AND ALSO Many of us are petrified of being seen and heard in high-stakes situations because experience has taught us that speaking our truth is dangerous. Join me in a conversation with Linda Ugelow, who believes that if you feel called to take your business, life's work, or leadership to the next level, a fear of being visible and public speaking shouldn't hold you back. In this interview, we discuss: What Linda does as a Speaking Empowerment Coach and how / why she got started Why visibility is often so scary for us! What fears she hears coming up for people around being seen and being on stage How to break down the fear into manageable components How to let go of the mental stories and self-talk scripts that aren't serving us What it means to embrace the power of your vulnerability and stand in your authentic presence And how to get your hands on her new book Delight in the Limelight About Linda: Linda Ugelow is a Speaking Empowerment Coach with degrees in Psychology and Expressive Movement Studies and 40 years performing on international stages with a women's world music ensemble, she's helped hundreds of new and seasoned professionals across the world get comfortable in their own skin, in meetings, on stage, and on camera. She hosted and produced the TV show Women Inspired, and has been featured in Money Magazine, Thrive Global, meQuilibrium, and NYLON. Her book Delight In The Limelight is available NOW! Connect with Linda and Get Her Book: Website Instagram Facebook LinkedIn TikTok
Ep 112From Lawyer to Romance Novelist: A Conversation with Leigh James
Leigh James is a USA Today Bestselling author of Contemporary Romance. Her title ESCORTING THE BILLIONAIRE was recently an Amazon Top-10 Bestseller. Leigh also writes Young Adult Romance as Leigh Walker. Her bestselling series VAMPIRE ROYALS was previously optioned by Netflix. A former attorney, Leigh is now a full-time writer and sports mom—the two best jobs she could ever ask for! She has written 36 novels and is busy working on #37. She is living her Happily Ever After in New Hampshire with her family. In this conversation: Why Leigh pivoted from attorney to romance Fears and feelings that Leigh had to face when first getting started What Leigh's daily writing practice looks like and how she develops her stories and characters through everyday inspiration What Leigh wishes she'd learned sooner as a writer The piece of writing that was officially a FLOP Leigh's number one piece of advice for other writers Leigh's recommended reads And more! Connect with Leigh: Leigh James Website Leigh Walker Website Instagram Facebook Page
Ep 111Silencing the Inner Critic: A Conversation with Becky Karush
Becky Karush is the founder of READ TO ME Literary Arts, where writers learn to dazzle us and themselves with fresh, brilliant writing. Through writing salons, coaching, the READ TO ME podcast, and tools to support your solo writing practice, Becky helps you to step over the cult of the critic and help you surface your innate talent. Becky is a certified teacher of the Gateless Writing method. She graduated from Wesleyan University (B.A.) and Emerson College (M.A.), and she worked as a teacher, farmer, journalist, Disney magazine editor, summer camp counselor, and copywriter. She lives in southwestern New Hampshire with her family and cat. In this episode, Becky and I discuss: Her writing journey How she discovered the Gateless Writing Method What makes the Gateless Writing Method different and how people approach the page in a whole new way when they silence the inner critic and are allowed the freedom to embrace all the beauty and power in their work Becky's #1 piece of advice for aspiring writers and authors How to try out Gateless Writing for yourself, today! Links Mentioned: She Built This Upcoming Events Becky's Fall Salon Sessions Writing Retreat at Stepping Stones Farm & Event Center Connect with Becky: Website Instagram Facebook Page Podcast
Ep 110Market Your Message, Ethically with Mia Francis-Poulin
Today’s guest is Mia Francis-Poulin, who understands a thing or two about selling online and the internet marketing world today. Words are Mia Francis-Poulin's jam. She’s a conversion copywriter, boymom, and Parks and Rec enthusiast. Mia is the owner of The Copy Haus -a boutique copywriting agency for mission-focused, service-based businesses. Mia is on a mission to help her clients market their work authentically, ethically, and profitably. She shares with us not only how NOT to bury the lead, but how to present what you’re offering in an ethical, human way that doesn’t raise cortisol levels and play on people’s fears and anxieties. We talk about how when you do this, you actually give the agency BACK to your people to make an informed decision, and they end up as happier customers! If you're tired of marketing your business they way they "tell you to" - this episode is for you! We talk about: What Mia sees as broken in the online marketing arena How traditional internet marketing tactics increase stress, anxiety, and play into fears and traumas How to give the agency back to your people and allowing them to make informed decisions through genuine stories, connection, and vulnerability instead of a ticking countdown timer on your website Three marketing tactics you need to toss in the trash now How to re-engage with our people when our audience has gone quiet Best practices for ethical sales pages And how to be less sleazy overall when selling online Connect with Mia: Website Instagram Facebook Page LinkedIn Learn more about She Built This and join us in the VIP Group: www.shebuiltthis.org
Ep 109"Fight the Writer". A Conversation with Sy Montgomery
To research her books, films, and articles, Sy Montgomery has been chased by a silverback gorilla, embraced by a Giant Pacific Octopus and undressed by an orangutan. She's perhaps best known for her 14-year love affair with Christopher Hogwood, a runt piglet, who grew to a 750-pound great Buddha master. She's been deftly undressed by an orangutan in Borneo, hunted by a tiger in India, and swum with piranhas, electric eels, and dolphins in the Amazon. Sy has searched the Altai Mountains of Mongolia’s Gobi for snow leopards, hiked into the trackless cloud forest of Papua New Guinea to radio-collar tree kangaroos, and learned to SCUBA dive in order to commune with octopuses. In this interview, we talk about: Sy's childhood and how that played a role in her decision to write books, especially the genre of books she does How she KNEW she wanted to be a writer How learning about the animal world has made her a better human being What her daily process is as an author What she wishes she could change about the publishing industry Her advice for aspiring writers How writing is part of her spiritual life How writing has affected her confidence And more! Website: https://symontgomery.com/ On Social Media: Instagram Facebook Twitter
Ep 108Emily's Tips and Strategies for Making Time Your Friend
Touching base this week, with a little heart-to-heart from me, your hostess! I believe that managing our time comes from making it our friend first and keeping commitments to ourselves when it comes to what we spend our time doing. In this week's episode, I'm sharing some of the strategies I've learned this past year in my efforts to: Turn down the volume on some of the stress and overwhelm in my life Maintain organization and productivity Put systems in place that work WITH my natural tendencies and strengths rather than against them This is a compilation of the lessons learned over the past two years in running three businesses, managing two Facebook groups, social media for multiple clients, freelance projects, event planning, the podcast, a personal life, and more. I share tips you can try out for yourself and experiment with around: Time auditing Time-blocking Reducing the number of emails you have Keeping and maintaining streaks Motivation and passion in getting started Overwhelm Accountability buddies And more! I welcome your feedback and thoughts! Email me: [email protected] Links Mentioned in Episode: Learn more about the VIP group: www.shebuiltthis.org DEI Workshop: https://www.shebuiltthis.org/events/cultivatingequity Recommendation for Professional Organizer: www.joannkrall.com Thank you to the reviewer of the week: Mia and Steven! Mia and Steven shared that the She Built This podcast is "inspiring". They stumbled on it not too long ago and are happy they did! "Great conversations, vibe, and mission."
Ep 107A Healer's Approach to Issues of Diversity, Equity, and Inclusion: A Conversation with Ivor Edmonds
In this week's episode, we have the opportunity to hear from Ivor Edmonds, MHA of Sága. Ivor is a trauma-informed systems builder and master practitioner who has dedicated his career to addressing wellness and trauma healing in oppressed and marginalized populations. He has 20 years of experience working with gangs and troubled youth, homeless populations, victims of violent crime, survivors of trauma and rape, addicts, the mentally ill, and seniors. Ivor's definition of “wellness” involves trauma healing, racial justice, and respect for the harmonious dialogue of energies in nature. In this conversation, Ivor paints a picture of the current landscape of his work around social justice, racial justice, diversity, equity, and inclusion. We discuss: Collaborations - what can come from teaming up with others and surrounding ourselves with the right people? How we, as human beings, can look to nature as a reference for how to live better and ensure a harmonious relationship with the planet What Ivor sees as going well in terms of Diversity, Equity, and Inclusion (DEI) work, and where he sees opportunities for improvement Why now is the time to do this work as a business owner, and a human being What you can start doing right away to make a bigger positive impact in the lives of others both in your business and in your life More details about what we will cover in the "Cultivating an Equitable Environment" workshop series, as well as more about the organization to whom profits will be donated Learn more about Saga Healing and Ivor's work HERE Register for the upcoming workshop, "Cultivating an Equitable Environment: HERE Learn more and sign up to be a VIP (and get the workshop series with VIP and get the workshop series with Ivor at no additional cost HERE
Ep 106Celebrating Our Differences: A Conversation with Vicki Mellon and Carly Storro
Join Host, Emily Aborn in an interview with Vicki Mellon and Carly Storro, co-owners and the collaborative partnership behind Look Up LLC. The mission and values of Look Up LLC closely align with She Built This. Look Up LLC seeks to celebrate the fullness of human diversity. Vicki and Carly highlight and opens up conversations around the different human qualities that are visible as well as those that are not visible. Their project is based on the fact that we are all very complex, often having many different and sometimes changing qualities. We are all unique and we all deserve to be seen, heard, treated ,and represented equally and with full respect and dignity. Listening and learning and sharing…education is powerful. Look up, look around, and celebrate our differences! In this episode, we cover: How Look Up LLC came to be The WHY behind their mission and vision Why these conversations are so important to be having NOW How they work together as co-owners How they give back How they started their business during the Covid 19 global pandemic and the challenges they faced in getting started How you can start TODAY creating and cultivating conversations that celebrate the fullness of human diversity Look Up LLC Website Look Up LLC Instagram Look Up LLC Facebook Page She Built This website and more info about upcoming workshops and the VIP group.
Ep 105Stop, Collaborate, and Listen!
I completely forgot to sing "Ice Ice Baby" in this episode, but it would've been entirely appropriate because today we're going to be talking about... Collaborations in business and how to stop, look and listen prior to taking the plunge. In this episode, I cover: Why choosing collaborations is to be taken seriously for your business, brand, and your community members The questions and considerations to look at prior to collaborating How setting expectations and being clear from the get-go is the key to successful collaborations And more! Link to Learn More about VIP: www.shebuiltthis.org Link to Upcoming SBT Events: https://www.shebuiltthis.org/calendar-view
Ep 104Challenges, Gifts, and Strategies for Empaths: A Conversation with Hollis McGuire and Tammy Jordan
Do you consider yourself to be sensitive or an empath? Growing a successful business, setting boundaries, and negotiations can be challenging for those who are empaths or sensitive individuals. In this episode, host Emily Aborn speaks with Hollis McGuire and Tammy Jordan who share their own experiences of being empaths, sensitive, and hypervigilant. We talk about: Some of the unique challenges that business owners face when feeling the energy of others and their surroundings How these challenges can cause a ripple effect and impact personal life and relationships outside of the business The pros and gifts of being sensitive or an empath Strategies and tools to make work more effective and move with more ease through with these traits About Hollis McGuire: Hollis McGuire is a Certified Public Accountant and Certified Business Advisor with a Master’s degree in Finance. She’s worked with over 1000 businesses in every stage of development from idea to capital raise to maturity to exit, from pre-revenue to $150 million in annual sales. She has assisted clients in debt and capital raises of over $150 million dollars. She is also an empath and a business intuitive. About Tammy Jordan: Tammy Jordan is the Founder and Chief Empowerment Officer of Leader Consulting Group. She’s an author, speaker, coach, and consultant in many things from HR, Organization Development, and personal development. She works with business owners and executives in defining their unique culture, hiring and promoting the best talent, developing and training agile and authentic leaders and teams, and managing growth and change. Links Mentioned: www.shebuiltthis.org (Learn more about and join us in the VIP group)
Ep 103Building a Legacy-Driven Business with Jasmin Haley
I met today's guest through VIP member, Sarah Guilliot. I began listening to her podcast and LOVE the content she puts on Instagram. One day, I shared in my Instagram stories about Jasmin's show and we were off to the races connecting! In this episode, we’re talking all about vision, leaving a legacy, and determining what’s most important to YOU. What do YOU value? We all have to decide what's important to us and then live it. Right away! In this episode, we cover: Focusing on long-term success and not just our current circumstances to push us towards our purpose How our lives and businesses are intertwined and how to bring those into greater alignment How Jasmin got started in the world of dentistry and became a business strategist How there were glimpses in her life all along and she's woven these together into what she's doing now What it means to build a legacy-driven business What you have to give up in order to scale and grow How creating boundaries and putting people-pleasing tendencies to rest are vital in preventing burnout And more! Connect with Jasmin: Jasmin Website Jasmin's Instagram Jasmin's Facebook Jasmin's LinkedIn Resources Mentioned: She Built This group info Mike Clark - ClarkCreative Recording Studios info Thanks to this week's She Built This podcast review of the week from Applesauce345: “Quick-Witted and voice like buttah” "Relevant and uplifting topics sprinkling in light-hearted humor.”
Ep 102Improve Storytelling in Your Business! A Conversation with Kindra Hall
Storytelling in Business is Essential Now More than Ever! No matter what you do and what your position is in your company, storytelling in business will make you more compelling, engaging, and more persuasive. Storytelling will make you better. Join me in this week's She Built This podcast, featuring speaker, professional storyteller and author, Kindra Hall where we talk about: Why stories and storytelling are so important How to tap into the stories that are within you Four stories businesses need to be telling How to become more effective and compelling through storytelling All about her new book And more! Today’s guest is Kindra Hall, a professional storyteller who teaches leaders, executives and entrepreneurs across countless industries to harness and leverage the power of their stories. Her book, Stories that Stick debuted at #2 on the Wall Street Journal Bestseller List and Forbes said it “may be the most valuable business book you read." In 2020, she became the Chief Storytelling Officer of SUCCESS Magazine where she interviews icons like Deepak Chopra and Misty Copeland in an effort to hear and share their stories of success. Kindra’s NEW book Choose Your Story Change Your Life is now available - which she talks about in this episode. Find Kindra and Connect with Her Online: Kindra's Website Kindra's Instagram Kindra's Facebook Page
Ep 101How to Write Better Emails: A Conversation with Christy Cegeleski
Now is the time to focus on email and using it to reach your ideal clients! Email is more intimate and allows you to get cozy, share compelling stories, and can also be a foundation for the rest of your content strategy. In this week's conversation with copy and email marketing expert, Christy Cegelski, we get into: Our lack of hobbies and mutual love for all things boring Christy's story and how she got started How to write more successful subject lines How to overcome the mindset blocks holding you back from using email to reach your ideal clients How to use your emails as foundational pieces of your content strategy How many emails is too many And... you guessed it! MORE! About Christy: Christy Cegelski is a connection-driven copy and email marketing expert for coaches and creative business owners in the online space. She’s also host of the Captivate + Convert Podcast which is all things copywriting, marketing, and branding. Instagram: https://www.instagram.com/christycegelski/ Christy's Podcast Website - Download her FREE "How to Write Emails that Sell" guide!
Ep 100The 100th Episode! A Conversation with Me and My Husband
For my 100th episode, I thought it would be fun to hear from another She Built This original- my husband Jason Aborn as we close this first chapter of the podcast. Join us in a fun and lively husband-wife conversation. We get into: Our story and how we met Dating long distance Our many pivots in the past nine years Our first business together and lessons learned Our shared and separate interests Introverts vs. extroverts Favorite SBT podcasts Love languages What's next for us as we evolve and grow! And more! Jason’s been my number one listener - and is probably the only one that’s heard them all (plus episodes NOT aired), besides me! He's my third ever male guest and is She Built This' and my biggest cheerleader. I could not ask for a better person standing by my side.
Ep 99Passion Doesn't Fall From the Sky
I know it sounds harsh... but it's true. And it's been my #1 lesson during this month of June, which I dubbed the month of "RESET". I was at my wit's end and decided it was necessary to pull back a bit and take a look at where I was, where I was going, and what the next steps looked like. In this episode, I talk about the clarity and passion that was there all along and was brought back to life in the daily DOING. I also share my three RESET activities (which you can do too!): 1. Life Audit 2. Time (and task enjoyment) Audit 3. Emotional Wellbeing Audit And where the podcast is going next! Jason will be joining me for Episode #100 next week! And next month, July 2021, is all about brand Y-O-U!
Ep 98Helper or People-Pleaser? 5 Tips to Put People-Pleasing to Bed!
The other night, I was falling asleep trying to put my finger on the difference between HELPING and people-pleasing. I think I nailed it. For me, anyway. People-pleasing DRAINS me of energy and helping BOOSTS my energy and gives me life! In this episode, I get into my confessions as a people-pleaser in recovery: Where it might have come from My experience with people-pleasing when I started my business How boundaries can help! My five tips to stop people-pleasing: Know your limits It’s OK to delay! Give yourself time limits, "I have two hours..." Watch out for those taking advantage Don’t apologize for setting boundaries I’m about to hit episode 100 soon and I have such an action-packed docket of guests coming! I’m also trying to convince my husband Jason to join me as a guest and share what we’ve learned since being in business together and then separately for 7 years. But we’ll see. I don’t want him to people-please us just cause we all want to hear from him, ya know. Email me HERE if you want him to be on the show.
Ep 97What's Your Legacy? An Interactive Episode!
This episode is a never-before-tried-by-me activity based on the question I heard in Oprah's Super Soul podcast (The Give), "What is the energy you choose to bring to the world?" “Life can be measured in exchanges of energy - positive or negative, what is the energy you choose to bring to the world? Positive exchanges multiply and grow which is why giving feels so good.” - Oprah The legacy I want to leave and the energy I want to bring is one of LOVE, lifting others up, showing them that they can do it! This episode is one part me living that legacy out, and one part YOU thinking about yours. Instructions after listening: 1. Ask your friends, family, and fans one question, “What three attributes make me unique?” 2. Use the hashtag #SBTCheerleadingChallenge, you can tell them this is part of the She Built This community so that it takes some of the heat off, you're not fishing for compliments or something 3. Head into She Built This group and check out the pinned post (I’ll have it pinned to the top until Saturday, June 12th) and share what people said. What blew you away, what gave you the chills, what gave you a revelation about yourself that made you feel seen and heard? Did it resonate with you as the truth about who you are? You can do this via email to select people, on your Facebook, your Instagram, etc. And I invite you to consider the legacy and impact you’re making NOW in the lives of others when making your decisions this week. Link to SBT Group: https://www.facebook.com/groups/shebuiltthis
Ep 96Don't Be Your Own Booing Crowd!
This episode is a mishmash of things I've been thinking about and feeling lately. The world getting back to normal again... what that looks like from a time and attention standpoint. How last week was overwhelming and I flaked due to poor planning My theme for the month of June RESET. How my thoughts drifted to the negative RIGHT after meditating Being your own cheerleading squad! We don't deserve the boo's Upcoming workshop in She Built This VIP about Heart over Hustle And more!
Ep 95Does My Business Really Need Social Media?
Can you build a business without social media? There are a certain number of businesses that don't NEED social media, but chances are, they can all benefit and grow with a good social media strategy in place. Today, I'm going to be talking about whether or not you need it as a business, and my seven tips to make it suck less cause spoiler alert: you probably need it for your business and it's not going anywhere anytime soon. I talk about: Time-Blocking Turning off notifications and deleting apps Unfollowing and unliking Changing your mindset around it Creating a content plan and strategy that lights you up Connecting outside of social media Not overcommitting I can’t wait to hear which of these tips resonate and you might want to add in AND if your perspective changed at all if in fact, you're feeling a little over social media-ed.
Ep 94A Ride with Me and Anxiety
EI don't often share about my messy mucky stuff until I am on the other side of it... but the topic of anxiety is something that has been on my heart and mind for a long time to talk to you all about and I am unpacking it a little bit in this episode, how it comes up for me, and some of the why behind it as I do the work to unpack it. I know it affects us all in different ways and today I am sharing my personal experience with it and what I found at the root of some of it. In this episode: Last year vs. this year - if you're not where you want to be yet, keep going! You can do it! How a simple haircut caused me great anxiety How we give our power away to the opinions and thoughts of others and how we can take it back and regain control of our How taking time to sit with and process my feelings and dig into them a little deeper has helped me How I've learned the slow way through is the best way through And More! Please note: The information in this episode is not intended or implied to be a substitute for professional medical advice, diagnosis, or treatment. All content, including text, graphics, images and information, contained in this episode or associated with this podcast is for general entertainment purposes only. I am not a doctor or therapist. Nothing I say should be taken as medical advice. Please consult a professional if you struggle with anxiety or any other health condition.
Ep 93Seven Entrepreneurs Walk Into a Zoom Room...
Ok, so nowadays that occurrence in and of itself isn't special. BUT this She Built This episode IS extra special as it's featuring five New England entrepreneurs who are sharing their lessons learned, how the past year has impacted their business, what their TOP piece of advice is for other women in business, and more! A new way to approach time management (Lanette Pottle) The power of perseverance and not giving up (Kristy Oullette) How to know if it's your ego or your intuition doing the talking (Karen Kenney) Growing the business YOU want (Beth Blaney) Working with a spouse/partner and navigating Covid as a small business Myself + my co-host of the day, Anna Hayes Harless + our FIVE Guests = a party of SEVEN Entrepreneurs! Don't be scared by the length of this one!! You can take this one at your leisure and listen to it in segments, or all in one go. Our guests: Lanette Pottle: With a history marked by disadvantage, dysfunction, and depression, Lanette Pottle uses the hard-won wisdom of her past as fuel, making her a fierce advocate of well-being. She walked away from a successful 2O- year career in human resources with the determination to support women in growing their businesses and careers without burning out. Today, Lanette does just that in her work as a life and business coach. Lanette is a TEDx speaker, co-author of the #1 International Best-Seller, Success University for Women in Leadership, and author of Small Steps Big Impact: A Year of Simple Actions to Transform Your Life. Learn more at www.lanettepottle.com and connect with her online on Instagram @lanettepottle Kristy Ouellette is the owner of Mickey Guru Travel Company, which she founded in March of 2014. Mickey Guru is a full-service travel agency helps people create lifelong memories with their loved ones via travel experiences. We provide personal, concierge-level vacation planning services to help our clients to get the most value out of their vacation time. Whether you are looking for a vacation with roller coasters and princesses, a quiet beach with unlimited adult beverages, a cruise out on the open sea, a privately guided tour of a European city, or something in between, I'm ready to help make it as magical as possible. Connect with Kristy on Instagram Karen Kenney is a certified Spiritual Mentor, author, speaker, and the host of The Karen Kenney Show Podcast. She’s also the founder of THE NEST - an online spiritual membership & community. She’s been a student & guide of A Course in Miracles for close to three decades, a yoga teacher for 20+years and is a longtime practitioner of Passage Meditation. She’s known for her storytelling, her sense of humor, her love of the Divine and her “down-to-earth” practical approach to Spirituality. She’s also a Gateless Writing Instructor and is currently working on a memoir. Connect with KK at: https://www.karenkenney.com/ Facebook and Instagram Heather Crowe worked at Amica Insurance Company for ten years and then made the decision to stay home and raise her two sons Brady and AJ who are now 15 and 17 years old as well as her rescue dog Flynn. Heather and her husband Brian started SpeedPro Solutions located in Amherst, NH in 2017. It has been an adventure learning something new every day in the signage/print industry. Heather enjoys helping businesses grow using Great.Big.Graphics through interior/exterior signage, vehicle graphics and much more. She is focused on supporting the local community as well as non-profit organizations including the Cystic Fibrosis Foundation who she helped in raising over $1.2 million dollars through the annual event Taste for a Cure. www.SpeedProSolutionsNH.com Facebook Instagram Beth Blaney is the owner of Beth Blaney & Associates. She and her team take on your business tasks so you can take on your business. As an entrepreneur herself, Beth understands the myriad of financial and administrative matters that can hold business owners back. An administrative guru whose ideas and solutions are fueled by decades of experience in bookkeeping, human resources, small business administration, Beth’s mission is to serve as the backbone of your business so you can flourish and shine, and connect with your clients. When she’s not geeking out over QuickBooks, Beth is a human mom, dog-mom, and music lover living her best life in the quiet woods of Southern New Hampshire. Facebook, Instagram, Website
Ep 92Be Courageous: Featuring NaughtyGood Bites Woman of the Month, Heather Sweeney
"You have everything you need to reach your summit." Join She Built This host, Emily Aborn, and NaughtyGood Bites owner, Lindsay Taylor in a conversation with NaughtyGood Woman of the month, Heather Sweeney. Heather shares her journey of being COURAGEOUS, trusting, and staying present as she hikes to the summit of Mount Kilimanjaro to raise money for the Leukemia and Lymphoma Society, giving back over $40,000 to LLS. About Heather: Heather is a Wellness Coach, Registered Nurse, Inspirational Speaker and Story Teller. She is also the creator of “The Unicorn Pasture”, offering the opportunity to bring magic to life by adopting your very own unicorn. Through her Wellness Coaching, Heather guides individuals toward personal growth with her “inside-out” approach, believing that to achieve real transformation we must first look inside ourselves. Heather resides in New Hampshire with her two children. She is an eternal optimist, avid fundraiser, traveler, and lover of all things adventurous and outdoors. Heather's Website and Blog
Ep 91The Enneagram and YOU! A Conversation with Christina Granahan
Have you ever heard of the Enneagram? Maybe you even know a thing or two about your type? This is not your average personality test and this is not like any other way you have heard about the Enneagram! The Enneagram gives freedom to BE you, sheds light on some of your tendencies and proclivities, and helps you to extend grace to others in your life as well. In This Episode: What the Enneagram is How Christina uses it to help others use it and why it's such an important tool. A dive into each of the nine types. How to determine which one you are What it looks like when each type is in and out of balance How your Enneagram type can be your superpower How the Enneagram helps your relationship with others Learn about what's happening in the She Built This VIP group About Christina Granahan: Christina is an Enneagram-informed therapist and coach. She has created a niche that is sometimes spiritual mentor, sometimes mental health clinician, and sometimes coach to teens and adults who, despite their best efforts, aren’t creating the life that comes from their own, unique genius and birthright. She works with individuals and groups both privately and in organizations because what's good for individuals is also good for business. Christina’s goal with every client is to show them who they were before they learned to defend, protect, and promote themselves and to help them remember that loving, clear, joyful person who showed up for life with strength and wisdom who got lost along the way. Christina's website Christina on Instagram
Ep 90You Can't Spell Funnel without "FUN": Facebook Ads and Funnels with Rachel Krampe
You can't spell funnel without FUN! I believe that you can have FUN while building your business too! Which is what I am all about! Join me in a conversation with Rachel Krampe who is passionate about curating unforgettable customer journeys with Facebook Ads & Evergreen funnels to keep creatives, coaches, and small businesses sold out. Her wholistic approach helps business owners create the freedom and income they’ve always envisioned so they can learn to love their businesses again. In this week's podcast, we talk about Facebook ads, funnels, and a healthy dose of mindset and positivity. We Dig Into: The why, what, and how of Facebook Advertising What you need to know and have in place before you even get started What the customer journey is and why it should matter to you What some of the biggest mistakes I see business owners make when it comes to ads When to get support And what kind of spice we would be if we were spices (I am random like that). About Rachel Krampe: Rachel lives with her partner and two up-to-no-good cats Jax and Sierra in Texas. Ask Rachel about her ambitions to travel to all US National Parks (20+ down), hiking, or cooking healthy-ish meals when she’s not working. Website Instagram
Ep 89Collaborations and Creativity: A Conversation with Emily Otterman and Amy LaBelle
In this episode, I am joined by Emily Otterman and Amy LaBelle. We talk about how a winemaker and an artist are collaborating in a unique way. We also hear from Amy as she tells her story of navigating Covid in the hospitality industry, and how it changed Emily's plans for sharing her art. We talk about gratitude, grace, creativity, and the power of resiliency in togetherness. About Emily Creating something that preserves and celebrates what people value most is what Emily strives to accomplish. She often incorporates meaningful photographs of people, places or things into the artwork she creates, loves using the medium of ‘encaustic’ (beautiful beeswax and damar resin) and a blowtorch! A lifelong artist with Canadian roots, Emily left Toronto and settled in New Hampshire after stars aligned She and her husband live in Merrimack with their two great almost-adult-and-ready-to-fly-the-coop children. Emily has operated a studio in Canada, worked in the arts for decades, experimented with many mediums and has years of experience creating custom artwork. She’s a lifelong learner, annually participating in workshops and continually refining her skills. She’s a proud card-carrying SBT VIP member and loves supporting and being supported by this growing community. Website About Amy Amy LaBelle is the founder and winemaker at LaBelle Winery. Formerly a corporate attorney practicing in Massachusetts and New Hampshire, her lifelong interest in wine led her to open LaBelle Winery to pursue her passion for winemaking. With LaBelle Winery developing into a destination winery, Amy has slowly seen her dream realized: to focus full-time on making world-class wine in New Hampshire. Building LaBelle Winery has taught Amy so much, and she’s evolved from the many lessons learned along the way. She’s emerged as a strong leader and mentor, a certified winemaker, farmer, producer of farm-to-table food, innovative entrepreneur and philanthropist. Amy is serious about her mission to provide customers with the very best culinary and wine experience, as her philosophy is to treat guests of LaBelle Winery like family. Her ultimate vision is to give back to the community through charitable giving in ways that are fulfilling, impactful and meaningful, and to grow her business exponentially so that she can contribute more. Love of learning, dedication, integrity, love of craft, innovation and passion is her formula for success. Every day matters and Amy tries never to waste her days. Amy’s paramount success is being able to grow LaBelle Winery with her husband, Cesar Arboleda, while also balancing life with their two sons. Amy is also the founder of Empowering Angels, a charitable organization that empowers girls and young women to embrace the possibility of entrepreneurship. The program provides education in basic business skills and strategies and through providing women role models by which these aspiring young entrepreneurs can model their behavior. Amy lives with her husband, and co-owner of LaBelle Winery, Cesar Arboleda, and their two sons, Jackson Alejandro Arboleda and Lucas Cesar Arboleda. Website Information on Derry location
Ep 88Should I Start a Podcast? What You Need to Know Before You Get Started
A lot of people have been telling me they want to start a podcast of their own! So, I thought I would pull together a super-comprehensive episode spelling out all the things I wish I knew before I started one! I cover: The nature of audio How much time it takes per episode What to talk about and how to create the content for each episode Consistency and frequency in producing and messaging Determining the GOAL for both you and your people Guests Equipment Co-hosts Marketing Factors And More! Even if you are not starting a podcast, this episode is full of takeaways you can apply for your next Facebook or Instagram Live series, content planning for your own social media, Clubhouse talks, webinars, and other formats. I also invite you to consider other ways in which you can accomplish some of the same goals through other methods, podcast guesting being one of them. Learn More and Work with Me: www.emilyaborn.com Visit She Built This: www.shebuiltthis.org
Ep 87Don't Feed the Bears: Why Feeding the Voice of the Inner Critic is Dangerous!
There is a lot of newness bubbling up right now with the welcoming of Spring! Lots of new ideas, creativity, and exciting ventures. With that comes... All of the reasons your brain thinks you should NOT launch, not DO, not SAY, and why you should keep on playing small. Enter the bear brain and the inner critic. In this episode, I talk about why you shouldn't feed these bears: 1. They can be dangerous and harmful 2. They can cause good dreams to die 3. It can cost you money! I also share FOUR ways to talk to your Inner Critic and the ways even our speech can keep us playing small. Articles mentioned: 8 Ways Women Undermine Themselves with their Words Books mentioned: Playing Big Join our Inspiring Community: www.shebuiltthis.org
Ep 86Self-Care, Sleep, Routines, and Small Promises
There is stuff all over the place about self-care and what we could be, should be doing. Self-care can feel like just another chore and something on your to-do list. I want to encourage you in today's episode that it can be easyyyyyy and should be all about what you need and what makes you feel good. Self-care starts with self-awareness and being kind and loving to your body. In today's podcast, I talk about: How self-care is not always the easy answer Three easy things to work on to get a better night's sleep Creating an easy morning routine Creating an easy evening routine Mentioned in the episode: VIP group: www.shebuiltthis.org Link to the Clean Bedroom in Portsmouth, NH Link to Christine Brown of Bella Luna Family PLEASE NOTE: All content and media on the She Built This podcast is created and published online for entertainment purposes only. It is not intended to be a substitute for professional medical advice and should not be relied on as health or personal advice. Always seek the guidance of your doctor or other qualified health professional with any questions you may have regarding your health or a medical condition. Never disregard the advice of a medical professional, or delay in seeking it because of something you have heard on this podcast.
Ep 85The Business of You: Bringing Your Personality and Strengths to Your Business with Nicole Saunders
In this week's episode, I am chatting with Nicole Saunders, a business coach for women who focuses on helping female entrepreneurs use their personality types and strengths as a superpower in their businesses. Nicole shares about: Her own entrepreneurial journey Her recent experience of loss and grief How going deep in your business is better than going wide when it comes to doing all the things Designing your business YOUR way and to fit the needs of your individual personality and strengths How to learn more about what your personality is and lean into it! Find Nicole's Quiz Here About Nicole: Nicole Saunders is a business coach for female-identify entrepreneurs. She empowers womxn to grow their businesses by tapping into their personalities and strengths. When not working with clients, Nicole can be found hiking in the Blue Ridge Mountains in North Carolina with her husband and their three dogs while jamming out to Mumford & Sons. She loves making pottery and is obsessed with personality tests. Instagram: @saunders_says Clubhouse: @nicolesaunders
Ep 84Laughter is STILL the Best Medicine: A Conversation with Pasha Marlowe
Want to know how something as simple as laughter can decrease pain, reduce stress, and even help you to move through trauma? Join me in this week's episode with Pasha Marlowe as we chat about all things laughter! The benefits of laughter How to find funny in the unfunny What to do if you can't laugh Easy ways to bring laughter into your everyday And More! Pasha Marlowe holds a Master's in Marriage and Family Therapy and works as a laughter and pleasure coach. She is the host of the Let Pleasure be the Measure Podcast and the leader of the Midlife Mischief and Merriment Facebook group. Her new book My Next Husband Will Be A Lesbian came out in February 2021. Pasha coaches womxn individually and in groups and empowers them to speak their radical truths, claim their desires, and then release them into the universe via a conversation, book, speech, or comedy routine. Pasha believes that holding our stories, shame, and secrets in our bodies leads to chronic illness and pain. Her greatest pleasure is hanging out with her three children and exploring new adventures and ideas. She currently lives in the Portland, Maine area with her husband and youngest child. Website Instagram Facebook Group Book
Ep 83What is Holding You Back?
In this episode, I share a personal growth moment. Something that has been holding me back for awhile... in fact, ever since I started my business. For years, people have been asking me what exactly it was that I do. I had three reasons for not telling them. Fear of not being good enough when putting myself out there Feeling like things needed to be PERFECT before putting myself out there, or that I needed to be 100% the expert in a given area Comparison to others, not wanting to step on other's toes, not wanting to do what others were doing. Fear that there were just too many people doing what I was doing. The buck finally stopped for me this month, and I lived to tell the tale. In this episode, I share my story about how I got out of my own damn way and decided to stop holding myself back. I hope this episode will encourage and inspire you to do the same because: Perfect doesn't exist Others need what you have to offer And no one does it the same way that you are doing it! The train is now boarding to exit the comfort zone! Learn more about the She Built This VIP group and hop aboard with us here: www.shebuiltthis.org
Ep 82What do Productivity and Boundaries Have to do with Passion? A Conversation with Shannon Baker
This month, in the She Built This VIP group, we are focusing on living with Passion and LOVE in regards to our businesses and lives! One topic that keeps popping up is one of Boundaries. How do boundaries relate to having a business and life you love? Today's She Built This guest, Shannon Baker and I chat about just that! Shannon Baker is the host of the More than Capable Mompreneur podcast and a business systems strategist who helps busy women with service-based businesses create systems to automate the time-consuming tasks required to run a business so they can work more efficiently and have more time for what matters most! In her podcast, Shannon shares tips, strategies and conducts interviews to help busy women be more productive and use the mom cracks of time to get things done so they can find a balance that works for them without the mom guilt, can invest in themselves, and grow their business without burning out. In today's episode, we cover: How Shannon got started How she learned about her passion by just BEGINNING How we all work differently and can use that to our advantage when structuring our lives and business How to unwed yourself from your inbox and all the other pings and pongs What to do if your plate is overfull… How to create and evaluate your boundaries How to set yourself up for success with your clients from the get-go. Affiliate Link for the Passion Planner: http://rwrd.io/L8YG9NW?C You can find out more and connect with Shannon HERE Instagram @the_shannonbaker Clubhouse @theshannonbaker
Ep 81121 Days: Featuring NaughtyGood Bites Woman of the Month, Sadie Raymonds
The morning of July 4th, 2018 began like any other in Sadie Raymond's household. What Sadie and her family didn't know, however, was that by the end of the day the course of all of their lives, especially that of their teenage son, Corbin would change forever. After receiving a phone call that chilled her to the bone, Sadie rushed to the scene of a car accident alongside a forested road in their home state of New Hampshire. There, she discovered that her son had been a passenger in a car that had collided with a tree and was on his way to the hospital via ambulance. For 121 days, Corbin fought an arduous battle for his life in the Intensive Care Unit at Boston Children's Hospital and at Spaulding Rehabilitation Hospital. New Englanders from across his home state and beyond declared themselves Corbin Strong. His family and friends found their strength and resilience in the face of adversity. And, through faith and love against all odds, Corbin won. Meet NaughtyGood Bites Woman of the month, Sadie Raymond, who teaches us the power of being THANKFUL in all things and what that means to her. Sadie Raymond is a single mother of four children: Corbin, Grace, Cohen, and Grayson. A lifelong resident of Boscawen, NH, Sadie is a graduate of Merrimack Valley High School and New Hampshire Technical Institute. Her greatest joy in life is being a mother. Link to 121 Days website Connect with Sadie and Corbin on Facebook Connect with Sadie and Corbin on Instagram
Ep 80Your Instagram Questions Answered with Sue B. Zimmerman
Got questions about Instagram? Today's She Built This guest, Sue B. Zimmerman has answers. Sue B. shares her backstory with us, how she got started, and: Clubhouse: Her thoughts on the new app and how she sees using it for her business Where you can find answers to her most commonly asked questions on Instagram Hashtags: The best way to research them, how many we should be using, and what to consider when using them. Followers: How she got 131K+ followers on Instagram Tagging strategies How to stand out visually on Instagram How she chose Instagram as the platform to focus on And more! Bio: Sue B. is an insightful, energetic, and in-demand online marketing educator, influencer speaker, and a no-BS business coach. Sue B. is a popular CreativeLive Instructor and has been named by Huffington Post as one of the “Top 50 Must-Follow Women Entrepreneurs” as well as “The Top 50 Social Media Marketing Influencers” by TopRank Marketing, and “Top Female Business Influencers of 2019” by Fit Small Business. Sue’s blog was ranked as one of the Top 10 social media blogs in 2017 by Social Media Examiner. Whether she’s taking a global stage, or speaking at an industry conference, like Social Media Marketing World, or working one-on-one with her clients, Sue B. is driven to help business owners leverage the power of Instagram to meet (and exceed) their business goals. As a lifelong entrepreneur, Sue B. has over 30 years of business experience. And, with her extensive knowledge and implementation of social media, it is Sue B.’s mission to teach, mentor, and empower others. Connect with Sue on Instagram