How We Sell Matters: Keys to Ethical Marketing with Alice Karolina
She Built This® · emilyaborn
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Show Notes
As business owners and entrepreneurs, we have the unique opportunity to help break the cycle of consumerism and level the playing field.
We can choose NOT to engage in marketing scare tactics and psychological manipulation. We can empower, inform, and provide respect to our customers and clients by choosing a better path.
Meet Alice Karolina, Founder of The Ethical Move. Alice created The Ethical move because she believes we can break the cycle by changing the way we sell. It starts with educating ourselves and engaging in a different way.
Alice Karolina has studied manipulation in sales in all its forms throughout her life. She seeks to open the door for a transparent, thriving marketplace that works for everyone.
In our conversation, we get into:
- What brought Alice to do the work she does today and how she infuses her work with her branding clients as well
- What leadership means to her
- The three parts of The Ethical Move pledge and how we can apply them to our businesses starting TODAY
- How her 300-day habit practice changed her life
- And more!
Connect with Alice