SEO in 2026

We’re seeing less impact through digital PR campaigns which has led agencies to favour reactive PR strategies. However, if you make your campaigns work extra hard, you can achieve just as high successes. This means watertight data, strong methodologies, great copy and validating them before launch.

David and Annika discuss the importance of uniting SEO and wider brand strategy for enhanced engagement.Discussion topics include:- What does Uniting SEO and wider brand strategy mean?- What does this mean in terms of SEO and brand marketing departments working together?- How does this enhance engagement?- How does enhanced engagement have a measurable impact on SEO?

David and Andy discuss:What does that mean in practice?What can you rely on AI to do?What type of content can AI help with?What type of content should you not use AI for?What does the optimum process that uses AI to help with content look like?How do you ensure that search engines think that your content was written by humans?What tools do you recommend?

David and Gerry discuss:Why do you describe entities as the most critical thing?How do you target your strategy to entities?What does enhancing with multimedia and internal linking mean in practice?What’s an example of good automation?

David and Katherine discuss:- Google Search Console crawl stats data report- Hosts- How Google is crawling your subdomains - Robots.txt- DNS resolution - domain provider- Server connectivity- HTTP Response - File Type - HTML, javascript, images or videos- Purpose - Discovery and refresh- Googlebot

David and Heba discuss:What are the key areas in accessibility?How does accessibility impact SEO?How does Google analyze accessibility?How do you measure the impact for accessibility?

Sophie Gibson shares that it's become very important in 2023 to have comprehensive structured data added to pages - It's no longer an 'added bonus' but will become essential to get ahead, because of Google's Generative Search Experience and the rise of AI requiring machine readable content summaries. This will mean you will need to add further markup than competitors and use additional fields within structured data , beyond what the online generators can create. Talking points include:- What does comprehensive structured data mean?- Use additional fields within structured data - which ones?- Information to add - founders in organisation schema (Founding, organisational)- Meet the team pages - people, job title, accreditations - What type of content is most important to mark up?- How do you measure success?

Chris Green believes that volume/depth of content doesn't mean you will rank well - the content has to be good and specific to the need. For SEOs working with multiple brands/clients, the challenge becomes connecting effectively with the user's needs and how to satisfy that meaningfully.

During this conversation Jonas and David discuss:- Understand search intent- Measure the value of user intent?- Build topic clusters to cover a topic completely- Add unique perspectives while still answering the query- Create linkable assets (spam links are being devalued more, good links still pass value)- Be a trusted source of information beyond search (social, email, etc) because that reinforces your value

Orit Mutznik has advice for SEOs looking to stand out in the job market in 2023, and suggests that you should highlight all your previous SEO wins and avoid sending generic CVs if you want to land your dream role.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/orit-mutznik

Fili Wiese gives SEOs in 2023 advice on how to stand out from the crowd, improve the quality of your content, and ensure that your pages are a step above the competition.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/fili-wiese

Aleyda Solis gives SEOs in 2023 tips for creating a quality assurance framework that will prevent you from becoming part of your own SEO horror stories - including education, validation, and monitoring.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/aleyda-solis

Kerstin Reichert believes SEOs in 2023 need to stop relying so heavily on tools to tell you what to aim for, roll up your sleeves, and do the manual work yourself to identify what really matters to you.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/kerstin-reichert

Mert Azizoğlu reminds SEOs in 2023 that the main logic of SEO has always remained the same. You still need to be aware of how the content that you create is relating to the intent of the users that are searching for it.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/tevfik-mert-azizoglu

Helen Pollitt believes that, in 2023, SEOs need to stop striving for perfection and trying to tick every box. Instead, you should be paying attention to nuance and looking for ways to be more forward-thinking.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/helen-pollitt

Nik Ranger implores SEOs in 2023 to remember the basics and stop committing cardinal sins in the areas of crawlability, rendering, indexability, ranking, and conversions.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/nik-ranger

Luis Rodriguez believes the key for SEO in 2023 is to keep experimenting to keep up with Google’s changes - and not give up after just a few tries. If you want to keep up, you need to be willing to take some risks.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/luis-rodriguez

Si Shangese encourages SEOs in 2023 to get over a fear of forecasting and use a test and learn approach, utilising historic data, so that you can look to the future, confident in the knowledge of what does and doesn’t work.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/si-shangase

Emily Potter encourages SEOs in 2023 to keep testing but do so more often, with more efficiency, and working alongside your product teams to make the most of this information.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/emily-potter

Omi Sido believes that every website needs unique SEO in 2023, because every website is unique. He suggests that BigQuery is currently the best way to get a holistic picture of what is happening in your space online.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/omi-sido

Begum Kaya says that SEOs need to expand their remit in 2023 and start acting more like data scientists so that you can be ready for the data revolution.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/begum-kaya

Kaspar Szymanski encourages SEOs in 2023 to capitalise on an opportunity that is often overlooked by preserving and analysing your server logs so that you can understand more about what is actually happening on your site.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/kaspar-szymanski

Pam Aungst Cronin believes that the future of SEO in 2023 no longer revolves around traditional SEO tactics, but rather changing how you look at your metrics. She suggests moving to Data Studio for your reporting and relying less on GA4.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/pam-aungst-cronin

Natalie Slater advises SEOs in 2023 to stop sticking their heads in the sand and migrate over to GA4 as soon as possible. Start the transition away from Universal Analytics, start gathering data, and start understanding the potential changes.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/natalie-slater

Jess Joyce encourages SEOs to make the most of all the data and metrics that are currently available in 2023 and measure whatever they can to make continuous improvements based on what is already in place.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/jess-joyce

Adriana Stein states that because the Google algorithm is always changing, SEOs should not rely as much on those signals in 2023 but focus on establishing themselves as trustworthy sources.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/adriana-stein

Rasida Begum believes that by better understanding your data, you’ll be more successful as an SEO in 2023. Start looking at how your data can be compared and delve deeper below the surface.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/rasida-begum

Bastian Grimm informs SEOs that you can no longer be ignorant about the way AI and machine learning are impacting the online environment in 2023. You need to start understanding now if you want to stay in front of the pack.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/bastian-grimm

Lazarina Stoy highlights the virtues of Google Cloud’s many different APIs as a way for SEOs in 2023 to build on your analysis and better understand the work that you are doing.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/lazarina-stoy

Barry Adams feels that, in 2023, SEOs need to start seriously looking at doing SEO on the edge and explains how you can take advantage of the power of the CDN.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/barry-adams

Nick Wilsdon is a strong proponent of utilising the edge in 2023. He explains how it works, the opportunities that it presents for changing the experience and delivery of your content, and how you can utilise it to make anything that you dream of possible.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/nick-wilsdon

Mufaddal Sadriwala is betting on Web Stories in 2023 and encourages all SEOs to start understanding the basics of how to create them, why they are important, and where they can be visible.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/mufaddal-sadriwala

Crystal Carter believes SEOs should focus more on the visual side of search and promoting the overall brand in 2023 rather than dwelling on keywords.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/crystal-carter

Eli Schwartz tells SEOs that you need to think beyond Google as the only search engine that matters in 2023 and open up your horizons by focusing on the user and not the algorithm.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/eli-schwartz

Joseph Khan stresses the importance of having all of your social media and marketing channels in alignment in 2023 – before you think about getting your content out there.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/joseph-kahn

Krzysztof Marzec believes SEOs in 2023 should be taking advantage of the knowledge you can gain from Google Ads to improve your SEO efforts and vice versa.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/krzysztof-marzec

William Álvarez believes that SEOs in 2023 should invest in SEO as preparation for what’s ahead rather than a reactionary tool, and businesses should utilise an omnichannel approach instead of funnelling their budget into isolated paid campaigns.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/william-alvarez

Christina Ehrensberger encourages SEOs to use an internal linking API to power the logic behind the internal linking modules within your site in 2023.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/christina-ehrensberger

Jan-Willem Bobbink believes that, in 2023, SEOs should be spending more time optimising your internal links and thinking about best practices where 95% of websites could see significant benefits.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/jan-willem-bobbink

Andor Palau encourages SEOs in 2023 to worry less about the next shiny object and focus more on accuracy: work on the details of what you do and be accurate in your processes because there is less and less room for error as time goes on.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/andor-palau

Debbie highlights effective link building as the key area for 2023 but also cautions against ignoring the other aspects of SEO, like content and technical SEO.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/debbie-chew

Bibi Raven warns SEOs in 2023 to not limit yourself by feeling trapped in your link-building strategy and reveals some of the key opportunities that you may be missing out on by focusing on just one avenue.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/bibi-raven

Natalie Arney suggests that SEOs in 2023 should be reinforcing the three pillars of tech, content, and links and getting those pillars working in tandem to make sure your website is as sound as possible.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/natalie-arney

Miracle Inameti-Archibong informs SEOs in 2023 that SEO is becoming more about what people say about you and not what you say about yourself.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/miracle-inameti-archibong

Ulrika Viberg recommends focusing on what the user wants in 2023 and working together with traditional marketing, digital marketing, and the UX team to improve the customer experience through your SEO.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/ulrika-viberg

Becky Simms believes that by being more human, you can have greater success as an SEO in 2023 and encourages you to consider the motivations of your users when developing your SEO strategy.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/becky-simms

Billie Geena Hyde believes in using user-focused research to improve search quality thresholds in 2023 and make sure that what you are putting online site is fulfilling the needs of your users.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/billie-geena-hyde

Sara Fernández Carmona tells SEOs in 2023 that they need to embrace the term ‘Search Experience Optimisation’ and understand that SEO can no longer exist without UX.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/sara-fernandez-carmona

Olga Tsimaraki encourages SEOs in 2023 to worry less about the technical side of your websites and focus more on providing helpful content that is accessible and useful for your users. For the full transcript of the episode, please https://majestic.com/seo-in-2023/olga-tsimaraki

Sophie Brannon believes that SEO in 2023 should be all about making the user experience as smooth and streamlined as possible, particularly in regard to visual elements and the arrival of multimodal search - which is just around the corner.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/sophie-brannon