
Season 2023 · Episode 137
Every algorithm update is only ever optimising toward a better user experience - Tom Peyton
SEO in 2026 · Majestic.com
December 4, 202318m 38s
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Show Notes
David and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, you can't go far wrong.
Talking points include:
- What sort of user experience should you optimise for?
- How does that increase your organic traffic?
- How do you measure improved user experience from an organic search perspective?
- Why constantly optimise for user experience? Is it not a set it and forget it opportunity?