SEO in 2026

Sophie Brannon believes that SEO in 2023 should be all about making the user experience as smooth and streamlined as possible, particularly in regard to visual elements and the arrival of multimodal search - which is just around the corner.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/sophie-brannon

Grace Wei Hou recommends that SEOs in 2023 put the experience of your users first when putting together your SEO strategy to please Google, encourage effective conversions, and ensure that you are achieving profitable growth.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/grace-wei-hou

Pedro Dias believes that your focus as an SEO in 2023 should be on enhancing the user experience and the quality of your content because these are Google’s main priorities.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/pedro-dias

Maria White promotes the value of user-centricity to SEOs in 2023 and helps you understand how to target your strategy to please the right users in the right way.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/maria-white

Filipa Serra Gaspar stresses the importance of focusing on the user experience as an SEO in 2023 and keeping your audience as the central point of everything that you are doing on your site.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/filipa-serra-gaspar

Kristina Azarenko believes that SEOs in 2023 should definitely make sure that their pages are indexed and visible to Google, but, equally, you should avoid creating content just for SEO rather than users.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/kristina-azarenko

Dre De Vera highlights the importance of video for SEOs in 2023 who want to dominate page one in Google. He explains that it’s now about more than just being at the top: it’s about pixels on the page as well.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/dre-de-vera

Sara Moccand-Sayegh advises SEOs in 2023 to look directly at the SERP for more information about what is actually being shown and also ensure that you are presenting a clear and consistent personal brand identity across the web.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/sara-moccand-sayegh

Navah Hopkins recommends that SEOs in 2023 need to get ready for the dynamic Search Engine Results Page and be prepared to incorporate the two worlds of paid and organic even more in the future.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/navah-hopkins

Louise Heap believes that SERP optimisation is a key part of SEO in 2023, particularly considering the features and formats that have reduced the SERP click-through rates to standard organic listings.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/louise-heap

Kevin Indig explains to SEOs in 2023 that, in the right situations, indexing facets can actually be a game-changer for an eCommerce or large aggregator site and gives advice on how to make sure those pages are still relevant and valuable.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/kevin-indig

Suresh Kumar reveals the power and importance of metadata to SEOs in 2023 and recommends that you start getting to grips with the JSON-LD code and apply schema to your pages.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/suresh-kumar

Martha van Berkel advises SEOs in 2023 to handle your structured data like a financial portfolio in five key ways: manage and maintain your structured data, prepare for volatility, test new investments, treat SEO as a team sport, and view machine learning as your ‘blockchain of schema’.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/martha-van-berkel

Jono Alderson stresses the importance of using structured data to market to machines so that you always have the permission you need to actually access an audience in 2023.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/jono-alderson

Jason Barnard explains that to prosper with SEO in 2023, you should treat Google like a child and make sure that you are educating that child about who you are and what you do.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/jason-barnard

Lily Ray encourages SEOs in 2023 to expand your remit into new formats and take advantage of what Google and other search engines have to offer in order to stay ahead of the curve.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/lily-ray

Dixon Jones brings awareness to emerging opportunities in the augmented reality space for SEOs in 2023, and highlights the importance of being ready for the future in this space.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/dixon-jones

Chima Mmeje warns SEOs in 2023 that you need to be ready to beat out those who rely on AI-generated content by using AI to your advantage and looking at the bigger picture, so that you can create great holistic content that is both useful and relatable.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/chima-mmeje

Eva Cheng stresses the importance of never underestimating the power of reactive PR and explains how this type of work can make a big difference for your SEO in 2023.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/eva-cheng

Claire Carlile says that if you’re a local business and you have access to a Google Business Profile, you should Urchin Tracking Module (UTM) tag up all of the links from your business profile.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/claire-carlile

Adelina Bordea tells SEOs in 2023 that, to keep up with the competition, you need to generate truly powerful content - no matter what size of search you are targeting.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/adelina-bordea

Nikki Halliwell tells SEOs in 2023 to look for keywords with a high number of impressions and reveals other opportunities for making sure you are providing in-depth answers to the right questions.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/nikki-halliwell

Greg Gifford espouses the value of your Google Business Profile and explains why, for many SEOs in 2023, that profile should be the cornerstone of everything you are doing in Local SEO – so it needs to be thoroughly optimised.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/greg-gifford

Eilish Hughes believes that you should put your best foot forward and demonstrate both excellence and honesty with your content in 2023, and you should avoid taking actions just because everyone else is doing so. For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/eilish-hughes

Gus Pelogia recommends that SEOs invest more time in 2023, getting the buy-in that they need by communicating with stakeholders. That will give your projects a chance to actually work out in the way that you hope.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/gus-pelogia

Paige Hobart shares her frustrations with creating content for content’s sake and implores SEOs in 2023 to have a more focused idea of exactly what you are producing, why you’re producing it, and what it is supposed to be doing for you.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/paige-hobart

Andrea Paternostro has a four-step process that will help SEOs in 2023 consolidate their content and strike a balance between freshness and intelligently reclaiming existing content.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/andrea-paternostro

Marco Bonomo believes that 2023 presents a fantastic opportunity for SEOs to focus on content and content strategy specifically designed to please and delight your users.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/marco-bonomo

Sara Taher informs SEOs of the ways that the industry has changed in recent years. She breaks down the three key areas you need to focus on in 2023: content, context, and control.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/sara-taher