SEO in 2026

Emily Potter encourages SEOs in 2023 to keep testing but do so more often, with more efficiency, and working alongside your product teams to make the most of this information.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/emily-potter

Omi Sido believes that every website needs unique SEO in 2023, because every website is unique. He suggests that BigQuery is currently the best way to get a holistic picture of what is happening in your space online.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/omi-sido

Begum Kaya says that SEOs need to expand their remit in 2023 and start acting more like data scientists so that you can be ready for the data revolution.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/begum-kaya

Kaspar Szymanski encourages SEOs in 2023 to capitalise on an opportunity that is often overlooked by preserving and analysing your server logs so that you can understand more about what is actually happening on your site.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/kaspar-szymanski

Pam Aungst Cronin believes that the future of SEO in 2023 no longer revolves around traditional SEO tactics, but rather changing how you look at your metrics. She suggests moving to Data Studio for your reporting and relying less on GA4.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/pam-aungst-cronin

Natalie Slater advises SEOs in 2023 to stop sticking their heads in the sand and migrate over to GA4 as soon as possible. Start the transition away from Universal Analytics, start gathering data, and start understanding the potential changes.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/natalie-slater

Jess Joyce encourages SEOs to make the most of all the data and metrics that are currently available in 2023 and measure whatever they can to make continuous improvements based on what is already in place.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/jess-joyce

Adriana Stein states that because the Google algorithm is always changing, SEOs should not rely as much on those signals in 2023 but focus on establishing themselves as trustworthy sources.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/adriana-stein

Rasida Begum believes that by better understanding your data, you’ll be more successful as an SEO in 2023. Start looking at how your data can be compared and delve deeper below the surface.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/rasida-begum

Bastian Grimm informs SEOs that you can no longer be ignorant about the way AI and machine learning are impacting the online environment in 2023. You need to start understanding now if you want to stay in front of the pack.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/bastian-grimm

Lazarina Stoy highlights the virtues of Google Cloud’s many different APIs as a way for SEOs in 2023 to build on your analysis and better understand the work that you are doing.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/lazarina-stoy

Barry Adams feels that, in 2023, SEOs need to start seriously looking at doing SEO on the edge and explains how you can take advantage of the power of the CDN.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/barry-adams

Nick Wilsdon is a strong proponent of utilising the edge in 2023. He explains how it works, the opportunities that it presents for changing the experience and delivery of your content, and how you can utilise it to make anything that you dream of possible.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/nick-wilsdon

Mufaddal Sadriwala is betting on Web Stories in 2023 and encourages all SEOs to start understanding the basics of how to create them, why they are important, and where they can be visible.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/mufaddal-sadriwala

Crystal Carter believes SEOs should focus more on the visual side of search and promoting the overall brand in 2023 rather than dwelling on keywords.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/crystal-carter

Eli Schwartz tells SEOs that you need to think beyond Google as the only search engine that matters in 2023 and open up your horizons by focusing on the user and not the algorithm.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/eli-schwartz

Joseph Khan stresses the importance of having all of your social media and marketing channels in alignment in 2023 – before you think about getting your content out there.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/joseph-kahn

Krzysztof Marzec believes SEOs in 2023 should be taking advantage of the knowledge you can gain from Google Ads to improve your SEO efforts and vice versa.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/krzysztof-marzec

William Álvarez believes that SEOs in 2023 should invest in SEO as preparation for what’s ahead rather than a reactionary tool, and businesses should utilise an omnichannel approach instead of funnelling their budget into isolated paid campaigns.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/william-alvarez

Christina Ehrensberger encourages SEOs to use an internal linking API to power the logic behind the internal linking modules within your site in 2023.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/christina-ehrensberger

Jan-Willem Bobbink believes that, in 2023, SEOs should be spending more time optimising your internal links and thinking about best practices where 95% of websites could see significant benefits.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/jan-willem-bobbink

Andor Palau encourages SEOs in 2023 to worry less about the next shiny object and focus more on accuracy: work on the details of what you do and be accurate in your processes because there is less and less room for error as time goes on.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/andor-palau

Debbie highlights effective link building as the key area for 2023 but also cautions against ignoring the other aspects of SEO, like content and technical SEO.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/debbie-chew

Bibi Raven warns SEOs in 2023 to not limit yourself by feeling trapped in your link-building strategy and reveals some of the key opportunities that you may be missing out on by focusing on just one avenue.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/bibi-raven

Natalie Arney suggests that SEOs in 2023 should be reinforcing the three pillars of tech, content, and links and getting those pillars working in tandem to make sure your website is as sound as possible.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/natalie-arney

Miracle Inameti-Archibong informs SEOs in 2023 that SEO is becoming more about what people say about you and not what you say about yourself.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/miracle-inameti-archibong

Ulrika Viberg recommends focusing on what the user wants in 2023 and working together with traditional marketing, digital marketing, and the UX team to improve the customer experience through your SEO.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/ulrika-viberg

Becky Simms believes that by being more human, you can have greater success as an SEO in 2023 and encourages you to consider the motivations of your users when developing your SEO strategy.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/becky-simms

Billie Geena Hyde believes in using user-focused research to improve search quality thresholds in 2023 and make sure that what you are putting online site is fulfilling the needs of your users.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/billie-geena-hyde

Sara Fernández Carmona tells SEOs in 2023 that they need to embrace the term ‘Search Experience Optimisation’ and understand that SEO can no longer exist without UX.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/sara-fernandez-carmona

Olga Tsimaraki encourages SEOs in 2023 to worry less about the technical side of your websites and focus more on providing helpful content that is accessible and useful for your users. For the full transcript of the episode, please https://majestic.com/seo-in-2023/olga-tsimaraki

Sophie Brannon believes that SEO in 2023 should be all about making the user experience as smooth and streamlined as possible, particularly in regard to visual elements and the arrival of multimodal search - which is just around the corner.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/sophie-brannon

Grace Wei Hou recommends that SEOs in 2023 put the experience of your users first when putting together your SEO strategy to please Google, encourage effective conversions, and ensure that you are achieving profitable growth.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/grace-wei-hou

Pedro Dias believes that your focus as an SEO in 2023 should be on enhancing the user experience and the quality of your content because these are Google’s main priorities.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/pedro-dias

Maria White promotes the value of user-centricity to SEOs in 2023 and helps you understand how to target your strategy to please the right users in the right way.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/maria-white

Filipa Serra Gaspar stresses the importance of focusing on the user experience as an SEO in 2023 and keeping your audience as the central point of everything that you are doing on your site.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/filipa-serra-gaspar

Kristina Azarenko believes that SEOs in 2023 should definitely make sure that their pages are indexed and visible to Google, but, equally, you should avoid creating content just for SEO rather than users.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/kristina-azarenko

Dre De Vera highlights the importance of video for SEOs in 2023 who want to dominate page one in Google. He explains that it’s now about more than just being at the top: it’s about pixels on the page as well.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/dre-de-vera

Sara Moccand-Sayegh advises SEOs in 2023 to look directly at the SERP for more information about what is actually being shown and also ensure that you are presenting a clear and consistent personal brand identity across the web.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/sara-moccand-sayegh

Navah Hopkins recommends that SEOs in 2023 need to get ready for the dynamic Search Engine Results Page and be prepared to incorporate the two worlds of paid and organic even more in the future.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/navah-hopkins

Louise Heap believes that SERP optimisation is a key part of SEO in 2023, particularly considering the features and formats that have reduced the SERP click-through rates to standard organic listings.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/louise-heap

Kevin Indig explains to SEOs in 2023 that, in the right situations, indexing facets can actually be a game-changer for an eCommerce or large aggregator site and gives advice on how to make sure those pages are still relevant and valuable.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/kevin-indig

Suresh Kumar reveals the power and importance of metadata to SEOs in 2023 and recommends that you start getting to grips with the JSON-LD code and apply schema to your pages.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/suresh-kumar

Martha van Berkel advises SEOs in 2023 to handle your structured data like a financial portfolio in five key ways: manage and maintain your structured data, prepare for volatility, test new investments, treat SEO as a team sport, and view machine learning as your ‘blockchain of schema’.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/martha-van-berkel

Jono Alderson stresses the importance of using structured data to market to machines so that you always have the permission you need to actually access an audience in 2023.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/jono-alderson

Jason Barnard explains that to prosper with SEO in 2023, you should treat Google like a child and make sure that you are educating that child about who you are and what you do.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/jason-barnard

Lily Ray encourages SEOs in 2023 to expand your remit into new formats and take advantage of what Google and other search engines have to offer in order to stay ahead of the curve.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/lily-ray

Dixon Jones brings awareness to emerging opportunities in the augmented reality space for SEOs in 2023, and highlights the importance of being ready for the future in this space.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/dixon-jones

Chima Mmeje warns SEOs in 2023 that you need to be ready to beat out those who rely on AI-generated content by using AI to your advantage and looking at the bigger picture, so that you can create great holistic content that is both useful and relatable.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/chima-mmeje

Eva Cheng stresses the importance of never underestimating the power of reactive PR and explains how this type of work can make a big difference for your SEO in 2023.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/eva-cheng