Savvy Startup Marketer

Money management is a tricky balance in the first years of business. It's tempting to spend too much on expensive marketing methods only to have intense regret when the pricey strategy doesn't result in sales. In this remix throwback episode, Lindsey returns to one of the most popular Savvy Startup Marketer episodes to give her fresh 2026 take on marketing money wasters and the fiscally smart way to market a new business.GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

In this episode, Lindsey demystifies the shift from traditional SEO to Answer Engine Optimization (AEO) for AI platforms. The episode guides female entrepreneurs on adapting content for high-intent AI searchers, emphasizing building upon SEO foundations to establish brand expertise.✨Highlights✨(20:07): Understanding the shift from SEO to AEO for AI platforms like ChatGPT and Gemini, where users seek direct answers.(27:40): AI search provides a "one-stop" answer experience, requiring comprehensive and authoritative website content to offer full solutions directly.(58:55): Transitioning content strategy from numerous short blogs to fewer, highly comprehensive "TED talk type in-depth articles" to establish brand expertise.(1:03:22): Actionable steps include conducting AI searches, prioritizing traditional SEO for local businesses, and focusing on five "hottest topics" for rich, credible content.(1:07:52): Leveraging Google Search Console to monitor website performance, refine SEO strategy, and adapt to AI search visibility nuances.Give your Website, SEO and Copywriting a lead-generating refreshConversion Boost BundleFREELeveled-Up Leader WorkbookMARKETING ESSENTIALS COURSEMarketingEssentialsCourse.comPROMOSSALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

Are you drowning in content creation? Trying to feed a blog, a podcast, TikTok, Instagram, and LinkedIn all at once? If you are a solopreneur without the means to delegate marketing, trying to be everywhere is likely killing your growth, not helping it.In this episode, we are slashing your to-do list. The theme for 2026 is "Do Less, God Bless."We break down why you need to stop chasing every "marketing epiphany" and instead commit to just two core strategies. Plus, I’m giving you the exact two-step marketing prescription for the three most common business types: Service Providers, Local Retailers, and E-Commerce shops.In This Episode, We Cover:The Content Trap: Why doing "marketing" is not the same thing as doing "business."The Solopreneur Rule: Why you shouldn't handle more than two marketing strategies until you have the revenue to hire help.Service Providers Plan: Why hyper-local networking and local SEO are your best friends.Local Retailers Plan: How to leverage collaborations and "knockout" customer experiences to recession-proof your shop.E-Commerce Plan: The 50/50 rule for social media engagement and how to become your own media company through guest spots.Give your Website, SEO and Copywriting a lead-generating refreshConversion Boost BundleFREELeveled-Up Leader WorkbookMARKETING ESSENTIALS COURSEMarketingEssentialsCourse.comPROMOSSALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

In this first episode of the new year, Lindsey returns with candid insights drawn from her experience launching and working alongside over 20 different businesses. She breaks down the three distinct trajectories she sees founders take: the "Constant Struggler," the "Plateaued Founder," and the "Steady Grower." Lindsey explains that the difference between these outcomes rarely comes down to the business idea itself, but rather the founder’s character, willingness to accept help and ability to handle discomfort.✨ Highlights ✨Why Independence is a Red Flag: While we often wear our independence like a badge of honor, Lindsey argues that trying to "do it all" is actually the primary reason businesses stay stuck in the struggle phase.Being the leveled-up leader is attainable: In order to level up a business, the owner has to put time and energy into leveling up themselves with self-evaluation, higher thinking and smart decision making.Escaping the "Digital Playbook" Safety Net: If your revenue has plateaued, you might be hiding behind the safety of your computer screen. Lindsey explains why leveling up requires stepping away from the standard digital marketing playbook and embracing "vulnerability risks," such as pitching yourself for local news segments and face-to-face collaborations.FREELeveled-Up Leader WorkbookMARKETING ESSENTIALS COURSEMarketingEssentialsCourse.comSALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

Lindsey continues the transparent conversation started in the last episode about 2025 being a challenging but insightful year for the business. While the year had its highs, business goals took a hit due to sideways priorities—like taking on a part-time contract role and focusing on building passive income courses—which led to the business coasting for a couple of years.Now, with a renewed, full-time focus on the agency, Lindsey shares the critical mindset shifts and practical changes being implemented to guarantee a year of "restoration and success" in 2026. This episode is a relatable look at the consequences of short-term business decisions and an encouraging guide for any business owner looking to pivot and prepare for a resurgence.HighlightsLearning the Long-Term Lesson: A key takeaway is that short-term decisions—even those made two years prior—have their biggest impact further down the road, acting as a warning for newer business owners against relying on early success.Refocusing Core Strengths: Lindsey is moving away from side projects and courses to lean heavily into what she is best at, using six years of experience to fine-tune service offerings and client pitching.Targeting the Growth Ceiling: Future full-service partnerships will focus on established businesses (around the 3- to 5-year mark) ready to scale past a common revenue ceiling, utilizing flexible marketing director and consultant levels.Building In-Person Community: A critical shift is Lindsey's commitment to local, in-person networking and building relationships, which she notes is essential for long-term protection and success in business.FREEMARKETING ESSENTIALS COURSEMarketingEssentialsCourse.comSALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

A relatable, truth-packed overview of my hardest year in business yet and which practices are giving me hope and holding it steady in a weird year. If you like your business podcasts full of "me too" moments, this episode is for you.Highlights:7 actionable lessons that include tips on tax structure, selling, counter-culture advice and priorities2025 vs. 2019 small business comparisonWho you need most in your "business circle"FREEMARKETING ESSENTIALS COURSEMarketingEssentialsCourse.comSALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

The common advice to entrepreneurs is to never work for free, but what if building relationships that pay later is the strategy? This interview with Operations Consultant Lindsey Paulson will challenge today's business launch mindset and inspire the courage to follow your instincts while scaling.✨ Episode HighlightsActionable Steps for Automation: Practical advice on which tools to implement and the first steps you should take to automate mundane business operations.Creating Delegation Success: Tips on how to effectively identify tasks to hand off and set up crystal-clear Standard Operating Procedures (SOPs) for your team.Designing a Life-Supporting Business: Learn how to use systems to pivot from simply "getting through it" to designing a business that truly works for your life and goals.Find Lindsey at lindspaulson.comFollow Lindsey on Instagram at @linds.paulsonGet into Lindsey's Automation AcademyFREEMARKETING ESSENTIALS COURSEMarketingEssentialsCourse.comSALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

The first year: Launching lifestyle brand Back to Home Base with Alexandra MarzielloIn this episode, host Lindsey is joined by Alexandra, founder of the digital lifestyle brand Back to Home Base and host of the Planned-ish podcast.Alexandra shares her journey from working in corporate finance for 13 years to launching her business in March, driven by her passion for stress-free, real-life hosting and connection. As a twin mom, she recognized the need for hosting advice that moves beyond the "Pinterest-perfect" ideal and focuses on making memories without spending endless hours planning. Back to Home Base offers digital party playbooks, recipes, and her signature Home Base Hosting Club—a done-for-you monthly membership providing everything from menus and recipes to decor links and activities, designed for people who love gathering but are short on time.✨ Episode HighlightsFrom Corporate Finance to Creative Brand: Alexandra spent 13 years in corporate finance before launching Back to Home Base in March, channeling her love for planning and hosting into a business.Real-Life Hosting: Back to Home Base is a digital lifestyle brand focused on making hosting and home feel doable, not "Pinterest-perfect," for parents and busy individuals.The Home Base Hosting Club: A monthly, done-for-you membership that provides an entire themed hosting experience, including exclusive recipes, full menus, playlists, and links to decor and activities.Top Holiday Hosting Tip: Focus on pre-prepping food in advance (aim for recipes under 20-30 minutes) and don't be afraid to use store-bought shortcuts (like serving store-bought dip in an elevated way).The Launch Journey: Alexandra’s first year has been a humbling period of groundwork and building, balancing the creative side she loves with the steep learning curve of tech, website creation, and marketing while raising twin two-year-old boys.Follow Alexandra on Instagram @backtwohomebaseFollow the Planned-ish PodcastCheck out the Back Two Home Base websiteFREEMARKETING ESSENTIALS COURSEMarketingEssentialsCourse.comSALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

Your 2026 marketing strategy has to work for YOU, meaning your solopreneur, small team and small budget business can no longer afford big company tactics. The digital marketing scene is increasingly saturated and competitive, making it crucial to shift focus from content creation to strategic collaboration and localized efforts.Key Highlights for 2026 Sales MarketingBorrow Platforms: Focus on podcast swaps and collaborations to leverage other people's audiences instead of building your own from scratch.Go Local: Increase in-person networking and narrow your geographic focus to capitalize on the resurgence of community-centered shopping.Rethink Ads: Seek small, highly-targeted sponsorships (e.g., summits, niche podcasts) instead of high-cost, generalized paid digital ads.Email Alarm: Be prepared for continued struggles in email deliverability due to spam crackdowns and adopt a highly comprehensive email strategy.Invest in Data: The most essential hire or focus area is reading and interpreting analytics to ensure all marketing decisions are data-driven.FREEDownload the Leveled Up Leader worksheet here to guide your self-assessment.SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Will your next phase of business get the absolute best business leader?Many entrepreneurs, especially women, to struggle with running their business "full throttle": a failure to confront their own mindset, positioning, and self-leadership. If you’re tired of tactical advice and are ready for the core truth of sustainable growth, this is the episode that will burn in your brain. It’s time to stop mimicking others and embrace your own unique, innovative approach.The Critical Gap: Why a solid plan and budget are useless without addressing your leadership mindset and internal barriers.Stop Mimicking: Get permission to shatter assumptions and lead your business in a way that aligns with your natural self.Ready for 2026: Focused questions to help you confront what needs to change to achieve a breakthrough year.FREEDownload the Leveled Up Leader worksheet here to guide your self-assessment.SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

October is the critical time to make key decisions for the new year, ensuring you hit the ground running on January 2nd. Stop being the bottleneck in your own business!Key Takeaways You'll Boss Up With:October is for Decisions, Not Action: Before the holidays take over, carve out protected time to define your choices for 2026.The Data Dive: Audit your data points from 2025 (Google Analytics, CRM, vendor reports, employee feedback) to make fact-based decisions.The 2026 Budget Sketch: You can outline your budget now! Get it 80% complete in October and finalize the concrete numbers in late December.Audit Your Year: Answer two critical questions:What worked in 2025? (e.g., a key hire, a successful pivot, an improvement in your personal schedule).What didn't work? (e.g., constant scheduling conflicts, a failed product/service).AUTOMAGIC SUMMIT (Free!): October 21st-23rd, a virtual summit for coaches and service providers. Lindsey is training on automating reviews!Sign up using this affiliate link: https://coaching.marcirossi.com/tr/2/8199545/11405646014/38123892/372643432b9a07ea7b78488d0e95187407de85ab7SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

A can't-miss, live wire interview with burnout coach and multi-business owner Ellyn Schinke about the real causes of entrepreneurial burnout.Ellyn shares how she burned out repeatedly, despite loving her work, and outlines the essential safeguards needed to protect your business and well-being. We challenge common myths like "hustle culture", obsession with high-ticket pricing, inflexible formulas to success and how deep values are your true defense against exhaustion.Plus Ellyn's AI, automation and productivity hacks that are game changing adds to a growing business.Join Ellyn for her FREE upcoming Burnout Proof Your Coaching Business Summit on October 13-17, 2025: https://www.coachellyn.com/summitFind Ellyn atWebsite: https://coachellyn.com/Community: https://www.coachellyn.com/communityNotion Template: https://www.coachellyn.com/notionBurnout-Proof Business: https://www.coachellyn.com/bpb YouTube: https://www.youtube.com/channel/UCb4Tu9qz1phbTogtWYeyAAQPodcast: https://www.coachellyn.com/burnout-podcastLindsey's Stuff:SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Recapping six years of highs and lows of being a full-time business owner and marketing service provider since 2019. Lessons learned, real talk advice and what is getting the priority for growth at Lindsey Wagnon Marketing.SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% offGUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Marketing service providers typically fall into four categories and each one has pros and cons you need to consider as a hiring business owner.In this episode, Lindsey aims to clarify options and help you move beyond traditional choices.Types of freelancers: The difference between hiring a short-term freelancer for a specific project (like website copy) and a single-method manager who handles one area of your marketing on an ongoing basis (like social media).The Rise of the Fractional CMO & Small Agencies: How boutique agencies offer a flexible, holistic solution that can act as a fractional marketing leader for your business, often at a lower cost than a full-time internal team.The large marketing agency: Their work is impressive and they can fill gaps for well funded or larger companies but can require strong revenue to afford.When to Hire In-House: There's almost always a level of growth that warrants having full-time dedicated marketing staff. How to know when your business is here.SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% offGUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, we're joined by brand strategist Asia Dore to discuss what it truly means to build a brand that positions you as an expert. Asia focuses on bridging the gap between what you want your brand to be and how it's actually perceived, empowering business owners to work within their "zone of genius."Highlights from this episode:Asia's three-step framework for establishing credibility and authority.Why the "curse of being an expert" makes it hard to see your own value.How to pivot away from work that isn't in your "zone of genius."Her candid take on why AI can't replace authentic creativity in branding.Get Asia's Powerful Positioning Masterclass for FREE with code SSMhttps://asiadore.com/powerful-positioning/Find Asia at:asiadore.comInstagram: @asia.doreSALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% offGUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Email marketing has seen big shifts in the last few years and anyone trying to get into inboxes and get engagement knows it's not like it used to be. In this highly tactical episode, Lindsey unpacks the latest trends and essential strategies for businesses looking to boost their email effectiveness. A must listen for every small business owner who is or may soon leverage emails for marketing.SALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% offGUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcastBuild your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Dr. Lauren Chase, founder of Climbing Hills Counseling, a boutique mental health practice for high-achieving women shares her journey of year one in building a virtual counseling business and offers practical advice for busy women. We get into lessons from the first year of owning a business, setting boundaries with clients, how she launched with a full client load and helpful ways to reset your at-home responsibilities and mental load when you become a business owner.Find Dr Lauren at climbinghillscounseling.comFollow her @climbinghillscounselingGet the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.comLindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

It's transition time - end of summer, school starting, fall push all mean a reevaluation and reset of schedules, business priorities and time management decisions. Here's how Lindsey does a top-down life and business planning for the second half of the year with her favorite time management tool, the Perfect Day Planner.Get a fresh perspective on daily planning that balances both life and business leadership with a high dose of realistic expectation. A relatable glimpse into the considerations of a mom who is also an entrepreneur who also has extracurricular interests and also wants to maintain margin.Grab your FREE Perfect Day Planner hereGet the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.comLindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

What can a business do to break through a year-after-year cycle of stagnant revenue? Here are three marketing fixes that helped a local services business increase quality leads, convert new leads faster and even lower the marketing spend.This is the kind of 2025 small business sales breakthrough story we love to share from our client partnerships.Want your own revenue turnaround - fast?Get on Lindsey's calendar for an upcoming Sales Ready Intensive.Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.comLindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Three more common sales gaps every entrepreneur needs to be aware of, actively work to prevent and determine if one of these is a contributor to any current slow down in revenue.Join Lindsey in continuing the conversation from episode 69 with the rest of her sales troubleshooting from real work with small business owners just like you.Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.comLindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

We're marketing, but not selling...You feel like you're doing everything you've been told as a small business owner, but the sales are just not where you want them to be. Your sales problems are likely one of these 6 common gaps most businesses face and have to fix at some point in their growth - tackled head-on in this episode from Lindsey's realtime client sales troubleshooting experiences.Inventory size, service offerings, confusing messaging, trying to be a big brand before your business is ready, focusing too much on clients and not enough on selling your own offers are some of the points covered in this two part podcast drop.Get the FREE Marketing Essentials course and toolkit here: www.marketingessentialscourse.comLindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Business networking coach Cyndee Sparre gets real about today's networking climate, why quality is superior to quantity, the strain of overcommitment and when it became clear she needed a major entrepreneurial pivot.In this open and refreshing conversation, Cyndee and Lindsey unpack the realities of networking in person and online, monetization strategies, podcasting as a marketing strategy and more.Find Cyndee at:Instagram: @mynetworkingladyLinkedIn: Cyndee Sparre & My Christian Business NetworkWebsite: mychristianbusinessnetwork.comLindsey's Buy me a Coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Special guest Diane Sorensen is a transformational coach and creator of the Beautiful Behavior podcast and coaching programs.Diane, who has a 30-year background in early childhood education, now focuses on supporting women to feel calmer, more confident, and more connected in their relationships, parenting, and personal growth. She shares her journey from traditional education to coaching, driven by her personal experiences with family relationships and a desire to help mothers thrive.We talk business launch, beating invisible patterns that can lead to feeling stuck, and her podcast, Beautiful Behavior, which focuses on breaking generational patterns in parenting and shifting from behavior-focused models to relationship-focused, steady leadership in motherhood.Find Diane at https://www.dianesorensen.net/On Instagram @dianesorensen.bbDownload the From Drama to Empowerment workbook here: https://www.dianesorensen.net/drama-to-empowermentBuy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Special guest Yvonne Allanah shares her current reality launching the brand new Biz Fix Central, a small business operations and systems solutions agency, after an impressive career portfolio that includes some of the world's largest companies and stages.Having lived and worked across Dubai, Nigeria, and the US, and growing up in a business-oriented family, Yvonne developed a deep passion for process improvement. In this episode, Lindsey and Yvonne talk about the common breakdowns in internal operations, supporting the smaller sized business with large company-honed skills and how to effectively create awareness of an infant startup.Find Yvonne on LinkedIn at https://www.linkedin.com/in/yvonneallanah/On Instagram @bizfixcentralGet your FREE problem solving workbook at https://bizfix-central.kit.com/a55402936bBuy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

How do you set your rates? This is one of the most common questions I get from new business owners - especially service providers in the creative space. I have given a lot of thought to my pricing and creating a revenue-sustainable model that is also free of constant hustle pressure over the years, so I thought I would share my perspective for the curious.Pro tip: If pricing has you wound in a knot, it's well worth a consult with a bookkeeper, pricing strategist or at the very least, read the book Profit First.Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Ladies, it's time to level up your expectations of brand photography. Hailey Aitkins shares how she launched Nota Lux and blends her passion and natural gifting for supporting women with a true creative photography talent. Hear what you should expect from a brand photographer and how you can prepare for your next branding photo shoot. Service providers NEED to hear her tips on creating the true end-to-end client experience to stand out in your industry.Follow Hailey on Instagram @nota.luxCheck out Nota Lux at https://www.notalux.co/Hire Hailey at https://haileyaitkins.hbportal.co/public/67abb0e317e0e200196c573bBuy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

In the previous episode, we put the spotlight on the entrepreneur's best business partner: Google Analytics or GA4. Lindsey unpacked why this FREE data tracking platform is critical to the small business online system, and what it has the power to do for your daily business growth awareness.This week, Lindsey shares her top four metrics to track on GA4 and how she has her own personal Google Analytics dashboard set up.Plus, learn how to create better source tracking through UTM linking in podcast show notes and email platforms specifically.Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Your built-in business partner is *drumroll* - Google Analytics!In this episode of Savvy Startup Marketer, Lindsey emphasizes the importance of understanding your online traffic, lead generation, and the effectiveness of your content strategies, revealing her own near-obsessive daily engagement with the platform. The episode urges listeners who haven't already done so to prioritize setting up Google Analytics immediately to begin tracking essential data for future informed decision-making.Next week's installment will delve into the practical application of GA4, specifically how to set up a customized reports snapshot to efficiently monitor the key metrics that truly matter for business success.Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Angel Wilborn with The Modest Company public relations business and host of the G.L.O.E. Podcast joins Savvy Startup to share her business launch highs and lows, starting and then rebranding her podcast, being a relatable entrepreneur and why every small business needs a public relations strategy.Find The Modest Company at https://www.themodcosc.com/Follow Angel @themodcoscGrab your PR Goal Setting Workbook here: https://subscribepage.io/u5DcpZBuy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Easy ways every entrepreneur can improve their website search ranking AND perform better across every marketing platform - including social accounts, podcast platforms and sales pages. If you're writing content for online platforms, you ARE doing SEO, so it's critical too know how to do it right. Don't miss this two part series on better SEO for 2025.Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Search is bigger than ever - which means every business owner creating any kind of content online needs to know how to optimize it for great search results. In this two-part series, Lindsey unpacks what search optimization means in 2025, why entrepreneurs should lean into this organic marketing strategy more than ever and one of the best quick tricks to improving search results across all platforms.Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Michelle Thames with Thames Media Solutions shares her multi-passionate business launch experiences, unleash pro tips on personal branding and utilizing social media - plus help new business owners determine what's most important for growth marketing and lead generation in 2025.📲 Follow Michelle on Insta @michellelthames🎙️ Listen to Michelle on the Social Media Decoded podcast @socialmediadecodedpodFind the FREE 7-Day Visibility Bootcamp at https://bitter-haze-8573.kit.com/121e29e7acBuy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

What's working to bring in new clients and form great referral relationships for my business right now? Hear six ways I'm getting quick results with very low spending.Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketerTo sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcastGrab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

When tenured corporate marketer Jazz Jackson pivots into her passion-based niche of artist and talent marketing and management, Unearthly Studios is born. Hear her brilliant take on leveraging social media, building a business for musicians, DJs, photographers and creatives and the effectiveness of operating on the 12-week year.Find Jazz Jackson and Unearthly Studios atwww.unearthlystudios.com@unearthlystudios@allthatjazzxx_Savvy Startup Marketer guest scheduling and feedback lives at www.lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

Why do so many small businesses fail? In this episode, Lindsey presents a reason not typically identified and contrary to the usual blaming of external struggles like economy, bad clients, overhead costs, etc. This one is a toe-stepper and will challenge the thinking of female entrepreneurs as they build and scale their small business in an ever challenging landscape.Grab your Market Research Manual at lindseywagnon.com/resourcesFollow the Savvy Startup Marketer model to build your brand new business system - linked here. Hosted on Acast. See acast.com/privacy for more information.

Media consultant and seasoned journalist Sheena Jones on her new business venture, Sheena Jones Media Consultancy, expanding your business through media guest opportunities, and massively beneficial media readiness pro tips.Get yourself and your business ready for more media exposure and improve your public communication skills for everything from interviews to social media reels with this power-packed episode.Grab your FREE Media Readiness Checklist at https://static1.squarespace.com/static/6627df9fd3e041583d74d34d/t/678fbbf6b916a9790178d08b/1737473014607/TV+Readiness+Checklist+-2.pdfFind Sheena at:SheenaJones.comLinkedIn: https://www.linkedin.com/in/jonessheena/Instagram: @sheenajonesmediaYouTube: https://www.youtube.com/@SheenaJ_02 Hosted on Acast. See acast.com/privacy for more information.

5 Business Launch Money Wasters targets entrepreneurs on a lean budget, emphasizing the importance of strategic spending and avoiding common financial pitfalls. It cautions against overspending on all-in-one platforms with unnecessary features, advocating for free alternatives and focusing on essential tools. The podcast also highlights the dangers of misaligned marketing responsibilities and encourages listeners to clean their email lists instead of simply upgrading services.Launching a successful business doesn't require excessive spending. By prioritizing core needs, leveraging free resources, and focusing on efficiency, entrepreneurs can avoid costly mistakes and build a sustainable foundation. The host encourages listeners to visit the updated lindseywagnon.com for further interaction and resources.Sign up to be a guest and talk back to Lindsey at lindseywagnon.com/podcastExplore Savvy Startup Marketer at www.savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Paving her own way after law school, Kayla Moran shares how she's merging her passions for law and content creation to launch Kayla Moran Law - a trademark and contract firm focused on helping creators protect their brands.Find Kaya at kaylamoranlaw.comor on most social platforms as @kaylamoranlawShare your thoughts on this episode at lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

The art of true promotional copywriting goes far beyond catchy taglines. Hear how Greenhouse Copy Studio Founder Kelen Quach went from social manager to niched copy professional for coaches, service providers and creators. Get the inside scoop on the pro copy process, the big AI for copy question and comparing notes on client calllenges between two marketing service providers.Find Greenhouse Copy Studio at https://greenhousecopystudio.com/Follow Kelen Quach @promosbykelenShare your thoughts on this episode at lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

The car story that felt like a bizarre dream but really happened to me, childhood stories that shaped me, my sock box and more weirdness I almost never talk about - just for you. Celebrating 50 episodes with what I'm calling "welcome to my weird".This is one you HAVE to talk back about so make sure you DM your reactions to @lindseywagnonmarketing or go to lindseywagnon.com/podcast for the feedback form. Hosted on Acast. See acast.com/privacy for more information.

What happens when a seasoned marketer merges years of business support experience with innovative tech? Margo, a software that outputs customized marketing strategies and solutions, is born. Paige Hewlett, Margo founder, reveals her journey to software builder and drops brilliant marketing advice along the way. This is a must listen episode for business owners and marketers alike.Find Margo at callmargo.comand @callmargoShare your thoughts on this episode at lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

Launching The Elevated Edit Podcast, the Your Magnetic Brand course and agency services after a highly successful, award-winning real estate career with Blaklee Ramsey. Hear her story of moving away from pressure and perfectionism into "let's just figure this out."Find Your Magnetic Brand course at https://stan.store/theblakleeramsey/p/your-magnetic-brand-courseCode: SAVVY for 50% off "Your Magnetic Brand Course" Make Lindsey's day by sharing your thoughts about the show at www.lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

Yes, in addition to Savvy Startup Marketer coaching and education, I work directly with small business owners to accelerate their sales growth. After having several conversations with new clients, sending out proposals and customizing my fit into their business, I thought I'd share a behind-the-scenes glimpse into how forming partnerships works.Share your thoughts on this episode or questions you have for Lindsey to address in the future here.Schedule your free consult and customized proposal here. Hosted on Acast. See acast.com/privacy for more information.

What it takes to launch a search engine called Hiihat.com for black-owned business owners with special guest Ngozi Ahanotu.Discover HiiHat.com here.Follow Ngozi @NgoziziFollow the HiiHat search engine journey @hiihatglobalShare your thoughts about this SSM episode AND sign up to be a guest at lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

Does anyone else buy themselves Christmas presents after Christmas? This hack to quality lead generation will speed up your growth and produce a quality business.Leave your thoughts about today's episode at lindseywagnon.com/podcastSign up to be a guest on SSM at lindseywagnon.com/podcastJoin the email list at lindseywagnon.com Hosted on Acast. See acast.com/privacy for more information.

Today we're joined by Metta Twin, founder of Metta's Meditation and Retreats who shares her story of turning a deep love for meditation, spiritual practice and personal growth into a full-time business. We talk about unplanned entrepreneurship, turning your passion into a career, difficult client conversations, offering services that are deemed taboo and creating an authentic brand that reflects a deeply personal endeavor.Find Metta at https://mettaretreats.squarespace.com/ or on Instagram @mettasmeditationstudiosJoin Lindsey on a future podcast as a guest! Sign up at www.lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

Your favorite episode from 2024 vs. Lindsey's favorite, how to weigh in on future episodes, be an SSM guest and what's coming up for 2025.Find the SSM podcast feedback form AND guest sign-up at https://lindseywagnon.com/podcastJoin in the 2025 Power Up event here. Hosted on Acast. See acast.com/privacy for more information.

Does your business need better marketing or better sales support? How can a new business owner make sure the marketing and sales work together when they're the sole role filler? Is there a difference between sales and marketing?The roles of marketing and sales for any business are going to be critical to figure out. In this episode, Lindsey explains her experience with sales vs. marketing in corporate world and how it should work for a small business without a full team to cover each area.Join the 2025 Power Up event here.Check out Savvy Startup Marketer here. Hosted on Acast. See acast.com/privacy for more information.

From the moment you start dreaming of future business ownership, there are a few action steps to take sooner than later to make your launch ideal. In this episode Lindsey unpacks four new business prep steps to take immediately - even if your dream is still a far off reality.Launching a business in 2025? You need in on the January Power Up. Curious about Savvy Startup Marketer? See what the ultimate sales marketing program for new entrepreneurs is all about. Hosted on Acast. See acast.com/privacy for more information.

I started my business in 2017 when hustle culture, never offering anything for free, fiercely protecting your time (aka shutting out opportunities) and maximum pricing regardless of experience were trendy pieces of advice. Fast forward over 7 years and I have a few things to say about what advice makes sense for the brand new business owner and what we gain from reducing whose voice has access to us and our business.Make 2025 the year you get more directly connected.Get your ticket to the 2025 Power Up hereFind your 2025 startup business resources here. Hosted on Acast. See acast.com/privacy for more information.