76. Fractional CMO vs. Agency vs. Freelancer: Which type of marketing service to choose
Savvy Startup Marketer
Savvy Startup Marketer · Lindsey Wagnon
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Show Notes
Marketing service providers typically fall into four categories and each one has pros and cons you need to consider as a hiring business owner.
In this episode, Lindsey aims to clarify options and help you move beyond traditional choices.
- Types of freelancers: The difference between hiring a short-term freelancer for a specific project (like website copy) and a single-method manager who handles one area of your marketing on an ongoing basis (like social media).
- The Rise of the Fractional CMO & Small Agencies: How boutique agencies offer a flexible, holistic solution that can act as a fractional marketing leader for your business, often at a lower cost than a full-time internal team.
- The large marketing agency: Their work is impressive and they can fill gaps for well funded or larger companies but can require strong revenue to afford.
- When to Hire In-House: There's almost always a level of growth that warrants having full-time dedicated marketing staff. How to know when your business is here.
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