Savvy Startup Marketer

Marketing trends you need to consider swapping out for tired, old tactics in 2025. Hear five of Lindsey's favorite fresh marketing ideas for faster, stronger sales growth in the new year.Join Lindsey for the 2025 Power Up on January 14, 15 and 16th to make sure your new year starts strong.Get your ticket to the 2025 Power Up hereGrab the Conversion Boost Bundle here Hosted on Acast. See acast.com/privacy for more information.

How an entrepreneur transitions their business into a new year makes a huge impact on its trajectory that year. Lindsey gives her experienced tips on how to close out a business year and hit the ground running in a brand new one.Join Lindsey for the 2025 Power Up on January 14, 15 and 16th to make sure your new year starts strong.Get your ticket to the 2025 Power Up here Hosted on Acast. See acast.com/privacy for more information.

Michelle Holleman with Life Healing Counseling in Charlotte, North Carolina unpacks the value of getting corporate experience before launching a small business. Learn from Michelle's extensive career background and how she made the shift into starting and turning a one-day-a-week clinic into a flourishing, multichannel business.Find Michelle at www.lifehealingcounseling.comLaunch your new business with Savvy Startup Marketer. Hosted on Acast. See acast.com/privacy for more information.

New business owners have an advantage - they can build the smoothest, most automated system to instantly save time and clone their efforts by being patient and intentional enough to put the effort in. Here's what Lindsey's own system is like and the simple ways you can increase your own efficiency and automation before the busyness of bigger business gets in the way.Grab your FREE Automation Up Level Bundle at lindseywagnon.com/automationGet on the email list before the Savvy Super Sale, running from November 25 - Dec 2nd. Simply visit LindseyWagnon.com or grab a free download from lindseywagnon.com/resourcesBuild your own automated marketing system like a pro with savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

What should I spend on my new business marketing? What does a healthy marketing budget look like? What is worth investing in early in business and what can wait until later?Get Lindsey's take on marketing budget, business finances and a range of marketing spend that makes sense for the first years of business.Take the Marketing Essentials course for FREE at marketingessentialscourse.com and unlock your invite to the next Launch Essentials workshop to get direct coaching about the money side of your new business. Hosted on Acast. See acast.com/privacy for more information.

Caution: You're committed to too many marketing platforms, and it's costing you.In episode 34 of Savvy Startup Marketer, Lindsey explains why it's vital for new business owners to minimize marketing methods and maximize the effort on each platform. If you're struggling to get results from your marketing, this is the most likely solution.Get clear on your marketing platform choices and how they fit into a complete customer journey with the FREE Marketing Essentials course. Enroll at marketingessentialscourse.com Hosted on Acast. See acast.com/privacy for more information.

You're a woman dreaming of owning your own business but you're not sure what's needed to make it official. Here's the checklist you've been looking for. This highly practical, relatable episode will help future female entrepreneurs move from analysis paralysis into the first year as official business owners.This is the episode to share with your dreaming friend who struggles to bring their business ownership hopes into reality.Sign up for the next Launch Essentials workshop here: lindseywagnon.com/resourcesPROMO CODE: Use savvypod for $100 off Savvy Startup Marketer Hosted on Acast. See acast.com/privacy for more information.

What would it look like for your business if 5 of your "people" - whether they're in your family, friend group, community or online connections - were better at supporting your business. Whether that's through sales, content engagement, sharing, feedback or helping you get established? In this episode, Lindsey challenges listeners to turn that around and test how well we're all doing at supporting one another's businesses - and the cumulative difference this could make for all women in business. Hosted on Acast. See acast.com/privacy for more information.

Troubleshooting slow sales doesn't have to be complicated - or even require a business coach. Many entrepreneurs are missing the number one way to prevent and troubleshoot slow sales by missing this easy opportunity.Get $100 off Savvy Startup Marketer by using savvypod at checkoutGrab your free Market Research Manual at lindseywagnon.com/marketresearch Hosted on Acast. See acast.com/privacy for more information.

Three tools you can get for FREE to add to your automated sales marketing system quickly and easily. Like these ideas? Get many more from the Automation Uplevel bundle at lindseywagnon.com/automationGet Savvy Startup Marketer at $100 off using code SAVVYPODBe a guest on the SSM podcast by signing up here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.

Lindsey unpacks several ways to make major progress with your business through strategic collaborations. Learn how to think like a collaborator, find partnership opportunities and shift gears from solo-preneuring to SIDE-preneuring: Meaning getting out of your silo and into more collaborative spaces online and offline.Get Savvy Startup Marketer at $100 off using code SAVVYPODBe a guest on the SSM podcast by signing up here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.

Are you quick to default to the popular ways to market, using technical digital methods that require a certain skill set to do well or throwing money on ways you heard work for others but haven't tested yourself? Are you leaning on hyped up trends or thought-through strategy?In this episode, Lindsey shares four ways to think more strategically and become more strategic about how you spread the word about your business and what to do to make sure your efforts lead to sales.Still building your business marketing? Get the step-by-step course to smart sales marketing at savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.

Special guest Misty Molloy of interior design company CoCreative Interiors shares openly about the big decisions of leaving a successful corporate career to pursue the dream of entrepreneurship. Hear how Misty juggled the side-hustle and corporate life as a mom to young children, then cautiously ventured into full-time interior designing at the start of 2024.Find Misty and CoCreative Interiors at https://cocreativeinteriors.com/Be a guest on the SSM podcast: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.

How do you know your marketer is contributing to the bottom line of your business - sales? Lindsey shares several ways to measure a marketer's skill, mindset, performance, contribution and be confident in your hiring decision.Let Lindsey know your thoughts or questions from this episodeBusiness owners: Grab a free 30-minute consult with Lindsey here or by visiting lindseywagnon.com/services Hosted on Acast. See acast.com/privacy for more information.

Do you anticipate hiring social media, content or graphic design help? In this episode, Lindsey interviews Miranda McLaughlin with Miranda Denise Media who supports Lindsey's content and social efforts in a distinctive type of hiring partnership.Find Miranda on Instagram @mirandadenisemediaSign up to be a guest on Savvy Startup Marketer here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.

What are some underrated or underutilized marketing options for the startup business or small business? Lindsey shares three of her favorites PLUS a bonus option that everyone should consider.Sign up to be a guest on Savvy Startup Marketer: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.

Special guest Julie Peak with The Precise Place shares about launching a fast-growing home organizing business in Charlotte, North Carolina in 2021. Hear her take on the struggle to price services, build a team, balance family time and combine her passion for psychology, mental health and organizing spaces. Plus get fantastic home organizing tips and thoughts we can all use and relate to.Find Julie at www.thepreciseplace.comBe Lindsey's next podcast guest! Women planning, launching or growing a business of their own can sign up here.Find free and low ticket startup marketing resources at www.lindseywagnon.com/resources/ Hosted on Acast. See acast.com/privacy for more information.

Do traditional, offline marketing methods like magazine ads, billboards, direct mailers, radio and television ads still work? Lindsey offers a quick hot take from using these types of methods for her clients and what the small business owner needs to consider when weighing the ROI of traditional media.Download your copy of the Market Research Manual here: https://lindsey-wagnon-marketing.ck.page/bbcf4673f1Find more startup marketing and business resources at www.lindseywagnon.com/resources/Sign up to be a guest on SSM: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255Get a consultation with Lindsey: https://calendly.com/lindseywagnonmarketing/consultation Hosted on Acast. See acast.com/privacy for more information.

A candid conversation about scaling a bookkeeping business, niching down, changes small business owners face in a challenging economy, hitting year seven as a business owner and smart hiring practices with bookkeeper Brittney from Silver Leaf Office.Contact Brittney at www.silverleafoffice.com and find her on Instagram @silverleafofficeFree and low ticket startup marketing resources: www.lindseywagnon.com/resources/Be Lindsey's next podcast guest by signing up at https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.

The motivation to market your small business can be at an all time low during holiday seasons like the middle of summer, Christmastime and more. Here's what to consider when you're tempted to pause your digital ads, stop sending the emails, pull back from Instagram stories and take a break from pushing your business.Find DIY marketing resources at www.lindseywagnon.com/resources/ Hosted on Acast. See acast.com/privacy for more information.

Lindsey shares her experience with several of the top website builder platforms including Squarespace, Wix, Wordpress, Shopify and ShowIT and reveals the one she recommends above all others.Learn what's important in a website builder, what's overrated and how to choose your DIY website builder based on your budget, technical skill and type of business.Find Lindsey's library of startup marketing resources at www.lindseywagnon.com/resourcesBe the next SSM podcast guest by signing up here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.

Special guest Julia Callaghan with Innovative Nutrition NC shares how she made the switch from a conventional clinical health career to owning and operating her own four-year-old holistic health practice. Hear how she launched her startup, added virtual services, balanced the tricky decisions of spending and marketing and is now facing exciting (but challenging) opportunities to scale into a new level of services.To get your complimentary discovery call or in-person consult at https://secure.gethealthie.com/appointments/embed_appt?dietitian_id=731257Visit innovativenutritionnc.comAre you a woman planning, launching or operating your own business? Be Lindsey's next podcast guest: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.

How to easily automate a fantastic customer follow-up workflow and turn your buyers into your best marketers so you can worry less about lead generation and make every client interaction a future business promotion.Take the Savvy Startup Marketer course at savvystartupmarketer.comJoin the Fall Intensive: https://themarketingplanshop.lpages.co/2024-fall-intensiveAre you a woman planning, launching or growing a small business? Be a guest on the show: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.

My biggest takeaway from over 10 years of leading client marketing for small and large businesses: That a spectacular customer experience is your best marketing strategy.In this episode of Savvy Startup Marketer, Lindsey explains why new business founders need to put more effort into creating the right customer experience and exceptional customer follow-up in order to build a business that will never need heavy lead generation to profit and grow.Take the Savvy Startup Marketer course at savvystartupmarketer.comAre you a woman planning, launching or growing a small business? Be a guest on the show: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.

Prevent business burn out by making these key decisions at the launch of your business startup.Join Lindsey at the next FREE Launch Essentials workshop by signing up at lindseywagnon.comAre you a woman launching a new business, operating a side-hustle OR seasoned as an entrepreneur? Let Lindsey know you'd love to be a guest on a future episode here. Hosted on Acast. See acast.com/privacy for more information.

People don't buy products and services, they buy the solutions and benefits that those products and services offer. But all too often, business owners default to highlighting generalized, boring, saturated solutions that won't set them apart from the rest of the industry and aren't truly what their target customer is looking for.In this brief episode, Lindsey explains how you can define your startup business' solutions and benefits better than rest and give your audiences a fresh pitch they'll be excited about.Continue to strengthen your solutions and marketing message with the Copy that Converts brand messaging workshopAre you a woman launching a new business, operating a side-hustle OR seasoned as an entrepreneur? Let Lindsey know you'd love to be a guest on a future episode here. Hosted on Acast. See acast.com/privacy for more information.

Knowing who will actually buy your product or service is the difference between slow, frustrating sales and strong startup momentum. Define your buyer for far better branding, messaging, business decisions and conversion using the tips in this episode of Savvy Startup Marketer by Lindsey Wagnon.Are you a woman launching a new business, operating a side-hustle OR seasoned as an entrepreneur? Let Lindsey know you'd love to be a guest on a future episode here. Hosted on Acast. See acast.com/privacy for more information.

Are you putting enough thought and strategy into every piece of marketing content? Are your social posts, emails, videos, pins, podcasts and more doing anything to move the needle for your business?Here are 5 key questions that will make sure your marketing makes a real impact on your startup's sales and growth.How to get Immediate Customers Masterclass - FREEhttps://themarketingplanshop.lpages.co/customers-masterclass-lead-magnetSubmit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here Hosted on Acast. See acast.com/privacy for more information.

In this episode, Lindsey unpacks one of her favorite no-brainer new business marketing methods: Facebook groups. It's the lazy, convenient, super low-pressure way to make connections, do market research and generate quality leads.This episode is a short, helpful play-by-play for the female entrepreneur who would love to understand how to find the right Facebook groups and how to leverage them for business promotion in a non-spammy way that won't get you kicked out. Hosted on Acast. See acast.com/privacy for more information.

Simple actions can lead to significant marketing opportunities.Whether you're feeling stuck, uninspired, or overwhelmed by slow build digital marketing tactics, Lindsey's personal story supports one of the primary missions of this podcast: to make sales easily reachable for the bootstrapped business.Sign up for the next Launch Essentials Workshop.Are you a female business owner or soon-to-be business owner who would love some business exposure?Submit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here Hosted on Acast. See acast.com/privacy for more information.

Should you use paid ads to market your new business?We're opening up the discussion on whether paid ads are a necessary step for getting leads and sales. With the landscape of marketing constantly evolving, it's crucial to understand where paid advertising fits into your strategy.The Realities of Paid Advertising: Discover what it truly takes to make paid ads work for your business.Alternatives to Paid Ads: Learn about organic marketing methods that could be more effective and budget-friendly for your startup. We discuss why focusing on two to three organic strategies might be the best move for your business.Sign up for the next Launch Essentials Workshop.Are you a female business owner or soon-to-be business owner who would love some business exposure?Submit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here Hosted on Acast. See acast.com/privacy for more information.

Are you a complete amateur at SEO? Do you think search engine optimization isn't part of your marketing because you don't have the skills for it? Is SEO a marketing strategy you have on your "some time in the future" list?Every marketer putting content online is doing some form of SEO - whether the results are good or bad. Which means you - yes, even you - need to flex some SEO skills. The good news is, it's just a matter of how you write your normal copy.In this episode of Savvy Startup Marketer, Lindsey explains how stronger copywriting skills, thinking like a searcher and the Amazon shopping experience can all help the new business owner doing DIY marketing understand and improve their own SEO.Dive deeper and workshop your SEO terms with this SEO Mini Course.Work on your sales copywriting skills with this Brand Messaging course.Sign up for the next Launch Essentials Workshop.Are you a female business owner or soon-to-be business owner who would love some business exposure?Submit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here Hosted on Acast. See acast.com/privacy for more information.

Navigating the Critical First Year of Your Business: Strategies to Avoid Burnout and Foster GrowthMain Discussion Points:The initial year of business is pivotal for setting the foundation. It's not just about working hard but working smart to ensure your business enhances your lifestyle rather than consuming it.Avoiding the Grind from the Get-Go: Learn why jumping straight into selling without proper planning can lead to disorganization and burnout. Discover strategies for laying down a solid foundation right from the start.Strategic vs. Spontaneous: Delve into the significance of research before launching, the balance between being flexible and focused, and the critical nature of being informed in your business decisions.Leading Yourself: The episode emphasizes the importance of leadership in entrepreneurship, including setting goals, making informed decisions, and learning from successful business models.Money Mindset: Understand the fine line between being frugal and being cheap, and why investing wisely in your business can propel you towards success.Organization vs. Disorganization: Get real about the expectations vs. reality of running a business. Learn how systematizing and automating from the start can save you time, money, and stress in the long run.DIY your complete automated marketing system in the Savvy Startup Marketer courseGet the How to get Immediate Customers Masterclass - FREEhttps://themarketingplanshop.lpages.co/customers-masterclass-lead-magnetSubmit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest herenEtXVwTRgeONWwK25AG9 Hosted on Acast. See acast.com/privacy for more information.

The one thing you can’t launch a business withoutYou CAN launch a business successfully without much money, tech savvy, business experience and the perfect plan.You CANNOT launch a business successfully without community.In this episode, we break down:Who your community is not.Who your community is.How you can get more active support from your community.4 Action steps to take if you need to get more of your Startup Squad involved in the launch or growth of your businessIf you haven’t found a good business-oriented Facebook group, search and join ours at Savvy Startup MarketerIf you’ve struggled to identify who your Startup Squad is, get the How to get Immediate Customers Masterclass - FREEhttps://themarketingplanshop.lpages.co/customers-masterclass-lead-magnetStudent QOTW from Deanna: What do you think about influencer marketing? I have the opportunity to give a friend my products in exchange for them posting about it. They have about 4,000 followers.Savvy Sisterhood TOTW: From Brittney at Silverleafoffice.com (Bookkeeping for creative entrepreneurs)“Don’t compare your new business to someone who has been in business longer”Submit Question Of The Week, a Savvy Sisterhood Tip Of The Week and Podcast Guest Interest here Hosted on Acast. See acast.com/privacy for more information.

Quick ways to better understand your customersDeeply understanding your customer offers several advantages:Targeted marketing: You can effectively reach the right people who are more likely to buy.Reduced lead generation: You attract the right customers more organically, potentially reducing the need for extensive lead generation efforts.How to Research Your Customers:Leverage your network: Utilize your "Startup Squad" for introductions to potential customers for research purposes.Conduct social media surveys: Use polls and Q&A sessions on your personal social media and relevant Facebook groups.Monitor competitor feedback: Analyze the comments section of similar businesses to understand customer concerns and desires.Engage with your own audience: Conduct surveys through email campaigns, offering incentives for participation.Integrate continuous feedback: Build a system for gathering ongoing customer feedback as part of your marketing strategy.By understanding your customers' wants, needs, and struggles, you can tailor your offerings and marketing messages, leading to faster and more effective sales.Join the next Launch Essentials workshop by signing up at lindseywagnon.com Hosted on Acast. See acast.com/privacy for more information.

Why startup businesses don't need and shouldn't waste time on social media marketing in the first yearFocus on customer journey: Perfect the ways new leads will be converted (e.g., website, email capture).New social accounts vs. existing ones: Leverage existing personal accounts among your Startup Squad that already have audiences Prioritize stronger ROI platforms: Focus on platforms like websites, Google My Business and email marketing for lead generation and conversion.Time investment: Social media requires significant time for audience growth and engagement, while the first year is crucial for automation, customer experience and market research.Social media challenges: Many small businesses struggle with slow audience building, unpredictable results, and frustrations with algorithms, suggesting social media may not be the most effective use of your time initially.The key takeaway is to prioritize building a strong foundation for your business before jumping into social media. This allows you to refine your offerings, attract leads, and convert them efficiently. You can then leverage social media later on a more solid base. Hosted on Acast. See acast.com/privacy for more information.

Ways to network for non-networkersHighlight #1: Don't make it about business networking, make it about improving your people skillsHighlight #2: If you're choosing the convenience of Facebook groups, you HAVE to ENGAGEStudent Question of the Week from Marybeth: What do I absolutely need to spend at the start of my business?State small business application feeWebsite domainWebsite platformProduct expensesFREE platforms: Canva, MailChimp, Asana, HellosignSavvy Sisterhood Tip of the Week: I tried to do everything on my own, without any guidance and I watched friends get a lot further, faster by paying for consultations. Looking back, I should have been more willing to spend money on experience rather than experiments.Find all of Lindsey's courses, free resources and services at www.lindseywagnon.com Hosted on Acast. See acast.com/privacy for more information.

Startup squad: Why you need one, who should be in it, how to leverage themHighlight #1: Write your list and assign roles to each person from encourager to advice giver to connector to customerHighlight #2: Make a direct ask to keep a few in the loop on business progress and needs, don't be shy!FREE Startup Squad Masterclass LinkSavvy Student Question of the Week from Kiera: How can I know what marketing options are a waste of time and money?Waste of time: Any kind of marketing that doesn’t suit your personality or skill setWaste of money: Too many investments at once, anything not given a fair amount of time to workSavvy Sisterhood Tip of the Week: I wish I had been better at long-term planning and staying consistent over time rather than starting and stopping a lot of ideas that ended up going nowhere. Hosted on Acast. See acast.com/privacy for more information.

The no-brainer secret weapon that is the ultimate sales driver for a new business.Highlight #1: You already have an audience to start selling to immediatelyHighlight #2: You have built-in collaboration and micro influencersSSM Student question of the week: I am struggling to describe my business in a clear and concise way.Check out Lindsey's brand messaging workshop: https://themarketingplanshop.lpages.co/conversion-power-workshop-lead-page/Savvy Sisterhood tip of the week: Get into a like minded group of small business owners at the same place in their business discussing and applying marketing ideas together.Find your Savvy people at savvystartupmarketer.com Hosted on Acast. See acast.com/privacy for more information.