Salon Owners Collective

One thing I’ve noticed working with Salon Owners is that a lot of them will tell me that they don’t have a mission or vision for their business. But it’s not that they don’t have a mission and a vision - of course they do. Because if you have a business then of course you have a why.  And your why is essentially your mission and vision! Why you’re here, doing this thing. So when Salon Owners tell me that they don’t have a mission or a vision what they really mean is they don’t have a DEFINED mission and vision that they can communicate to their team. It’s so important to have this because your mission and vision not only create unity within your team…but also give your team members a glimpse into the future. And like I always say - team members leave when they can’t see a future with you. But how do you get your team to connect with YOUR vision? How do you make YOUR vision relevant to them? In this episode of The Salon Owners Collective Podcast I reveal the fundamentals of how to define and communicate your mission and vision and how to use team workshops to involve your team in setting the values that will be critical to living that mission and realising that vision. Here are three reasons why you should listen to the full episode:Learn how to define your mission and vision and communicate them with your team. Identify your salon values and what they look like using 3 real-life scenarios Discover a workshop structure that will get your team involved, engaged and invested in your salon mission and vision. Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Salon MasteryAchieve Salon Growth without overwhelm or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it!Together we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward Success. The Salon Mastery HUB delivers Strategies, Done-For-You, Masterclasses, workshops & more. Live Salon-Growth Workshops with Industry Experts & Coaches Access to a close-knit community of Salon Owners so you never feel alone Click here to apply for Salon Mastery Coaching now.Salon CEO Business SecretsJoin over 5,500 industry experts and Salon Owners, and gain access to my Salon CEO Business Secrets in my Profitable & Successful Salon Owners Facebook group.- Inside, you’ll get access to exclusive strategies and done-for-you templates that I don’t share anywhere else. And you can ask me and all of the other Salon Mastery Success Coaches your burning salon business question! Plus, you’ll gain an amazing community of supportive and like-minded salon owners who really understand you, and want you to succeed as much as I doCLICK HERE to join

Here's a question for you - exactly how much are you investing in your Salon Marketing? - and how much return on investment are you getting?I’m talking about the money you invest into marketing your Salon, versus the return you get from NEW CLIENTS booking into the Salon.I can feel the shoulder struggling and the eyes darting around the room from here. Let me guess, you’ve got no idea because like most Salon Owners I know - you’ve been winning it. Well what if I told you there’s actually a formula for this - a simple formula that will analyse the effectiveness of your current marketing AND tell you how much to invest (and where to invest it) based on those findings?In the episode of The Salon Owners Collective Podcast, I’m inviting you to be a fly on the wall of one of my Salon Mastery Coaching sessions where I reveal the 5 numbers you need to know to make informed, strategic decisions about your marketing investmentsBecause investing money into your marketing is a necessity for growing your businesses - but it an be scary right? But trust us, it's scarier when you’re going in blind…   Here are three reasons why you should listen to the full episode:Learn the 5 numbers you need to know before investing into marketing for your Salon. Find out which numbers to consult that will reveal what is and ISNT working in your marketing strategy. Walk away with the exact formulas that will help you invest strategically in your businessLet's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Salon MasteryAchieve Salon Growth without overwhelm or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it!Together we’ll build a 9-part business stragegy for your salon with your own dedicated Sucess Coach to lead you toward Success. The Salon Mastery HUB delivers: Strategies, Done-For-You, Masterclasses, Live Salon-Growth Workshops with Industry Experts & Coaches and Access to a close-knit Community of Salon Owners so you never feel alone Click here to apply for Salon Mastery Coaching now.Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

Do you ever feel overstimulated by content on the internet? Like, there's so much content - there’s just no way you can possibly take it all in. It makes you think right, how is my content supposed to reach my audience in and amongst all this chaos? With so many messages from different brands and corporations bidding for their attention - how do I make my message stand out?The thing about social media is - theres no limited to how much can be posted right? So the stakes, the competition and the expectation is higher. You can’t just post any old thing and get seen. You’ve got to be intentional and strategic and consistent.You’ve got to tell a story.On this episode of The Salon Owners Collective Podcast we are joined by the incredible Hayley Mears, an expert on building a brand story and the best person to help tell us, once and for all, what should we be posting on social media. Here are three reasons why you should listen to the full episode:Discover the importance of communicating your brand story on social media - and how to do it effectively. Understand the key elements of brand that you need to define in order to present a cohesive, inspirational and relatable brand story. Find out how (much) to prioritise content creation and development as part of your marketing strategy Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Salon MasteryAchieve Salon Growth without overwhelm or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it!Together we’ll build a 9-part business strategy for your salon with your own dedicated Success Coach to lead you toward Success. The Salon Mastery HUB delivers Strategies, Done-For-You, Masterclasses, workshops & more. Live Salon-Growth Workshops with Industry Experts & Coaches Access to a close-knit community of Salon Owners so you never feel alone Click here to apply for Salon Mastery Coaching now.Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

Do you feel like recruiting great staff, god - even any staff - in the hair and beauty industry is just getting harder and harder?Do you reminisce on the good old days when you could just tape a sign to the window saying “We’re hiring” and wait for your dream team member to walk through the door?But now, the tides have changed - and it’s not enough just to be hiring - you’ve got to be actively recruiting.  Pitching yourself as a great place to work for your dream team member so that she chooses you over the Salon next door. You’ve got to pull out all the stops - putting the right hiring messages in the right place at the right time - you’ve got to sell yourself to potential team members the same way you’d sell yourself to potential clients. It sounds exhausting but it doesn’t need to be, and it's a lot less exhausting than waiting for a miracle, right?Today on The Salon Owners Collective Podcast, we’re sharing our 110 hiring tips that will do just that - resulting in applications from your dream team member AND a hiring strategy that will future-proof your salon from those out-of-the-blue resignations that we can’t predict - but we know are coming - whether its today, tomorrow or 3 months from now. Here are three reasons why you should listen to the full episode:Discover our 10 Hiring Tips that will flood your desk with applications from your dream team memberCreate a hiring strategy that will futureproof your Salon from dreaded out-of-the-blue resignations. Promote yourself as an employer brand - and become the Salon where the best stylists and therapists dream of working. Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Salon MasteryAchieve Salon Growth without overwhelm or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it!Together we’ll build a 9-part business strategy for your salon with your own dedicated Sucess Coach to lead you toward Success. The Salon Mastery HUB delivers: Strategies, Done-For-You, Masterclasses, workshops & more. Live Salon-Growth Workshops with Industry Experts & Coaches Access to a close-knit Community of Salon Owners so you never feel alone Click here to apply for Salon Mastery Coaching now.Your people are waiting for you...Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.- Inside, you’ll get access to exclusive strategies and done-for-you templates that I don’t share anywhere else. And you can ask me and all of the other Salon Mastery Success Coaches your burning salon business question! Plus, you’ll gain an amazing community of supportive and like-minded salon owners who really understand you, and want you to succeed as much as I doCLICK HERE to join now!

What does it really mean to be a Salon CEO? This is a question that I personally spent the best part of 20 years working my way through when I owned my own Salon. And ultimately I landed on this: being a Salon CEO means taking control of both your business so that it facilitates your life and the life you’re working towards. Because as you’ve heard me say time and again we work to live we DO NOT live to work. It’s the very thing that possessed you to open your own Salon in the first place right? FREEDOM - to live your life on your terms. But how do we achieve this? It's a simple idea but actually, becoming a Salon CEO isn’t simple by any means and for me certainly it was a process of trial and error, mistakes, and constantly challenging my way of thinking before the secrets to becoming a Salon SEO finally revealed themselves to me. And today I’m revealing them to you too. Here are three reasons why you should listen to the full episode:Learn Larissa’s 3 secrets to being the Salon CEO - if you’re not doing these three things, you need to start. Yesterday. Reveal the 3 mistakes you’re making that are stopping you from becoming the Salon CEO… grow your business without overworking or overwhelmFind the calm in the chaos by creating white space in your mind and daily life. Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

As a business owner do you ever have bad days, but feel like you can’t let anyone know - you’ve just got to soldier through because you’re not just a busisness owner, are you?You’re a boss, a mother, a partner - people are counting on you to have your shit together.Often in the business world, we celebrate positivity, success and productivity so much that its easy to feel like other people don’t have bad days. But i’m here to tell you that they do - we all do - we all have bad days and actually, the more we suppress our stress and pretend like bad days don’t happen the worse it gets.Today on the podcast I’m joined by passionate, women's empowerment podcaster, Mihi Sorensen.  Self-proclaimed, Mihi is “obsessed with personal growth” (girl, same!) and empowering women to be their best selves and live their best lives, by starting a conversation about all things that impact women, including..How to handle bad days (like a bad b*tch.)Today we’re dismantling the “tabboo” of bad days - because they do happen, and they will happen - and we CAN get through them WITHOUT suppressing them and pretending they didn’t happen. Here are three reasons why you should listen to the full episode:Challenge your instinct to suppress your bad days Discover the 2 steps to handling bad days Find out how to turn a bad day into a growth tool by confronting it - like a bad bitch.  Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE for Mihi's Podcast - Empower with Mihi

The next thing to go wrong, is going to send me over the edge.Do you feel like this sometimes?Well, you’re not alone - I’ve been there - and actually, every Salon owner I know has been there too.Because we’re not just Salon Owners, businesswomen, and ceative entrepreneurs - are we? We’re mothers, daughters, wives, friends - taxis, nurses, cleaning ladies, therapists - the list doesn’t end. But If there's something I love most about the industry I work in it’s this. Women helping women. So that's why I’ve rallied some of the smartest and most inspirational women I know - my friends, colleagues and fellow salon owners to bring you 10 secrets to living stress-free life. Because there’s no gatekeeping life hacks around here - i want you to be successful, I want you to master your inner CEO, and I want you to be STRESS-FREE. Here are three reasons why you should listen to the full episode:Learn the apps to download that will change your life. Today. Find out the stress-proof money management system that SO MANY Smart business owners SWEAR BYDiscover the latest technology that is actually worth the price tag AND SO MUCH MORE

When it comes to social media marketing, having a post go viral is the ultimate success story - right? And in 2023 the easiest way to go viral on social media is *drum roll please* TIKTOK. Now, i know what you’re thinking - isn’t Tiktok just full of preteens, bored mums and unemployed millennials? Isn’t TikTok a bit... embarassing?Actually, Tiktok has over 1 billion monthly users (75% of whom are fully grown adults!) and is closely catching up with the likes of Facebook and instagram. Despite this, it is one of the least monetised social media platforms meaning you can get your content in front of potential new clients - for free. On today’s episode of The Salon Owners Collective Podcast, I’m joined by Tiktok marketing expert Talia Datt and she shares with us exactly how Salon Owners can utilise TikTok to go viral - and boost their Salons visibility and ultimately sales. With the golden formula to communicate with the right message to your audience - in just 15 seconds. Here are three reasons why you should listen to the full episode:How to use Tiktok to make your Salon go VIRALThe golden formula for communicating with your audience in just 15 secondsHow to utilise AI to keep up with the demands of social media marketing Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE to check out The Social Cliq CLICK HERE for “Buy Back Your Time” by Dan Matel 

As a Salon Owner, have you ever had one of your team members tell you that they don’t want to be a salesperson? It’s a common struggle in the hair and beauty industry, because while sales is a vital part of running a Salon - most stylists and therapists don’t recognise it as a part of their job.But the reality is that it IS their job to make sales, whether that's an upgrade, a product recommendation or a rebooking.But how do we communicate this expectation with our team, and set them up for success when it comes to sales? In this episode of The Salon Owners Collective we’re talking about the power of workshops to improve sales in your Salon - and revealing the trick to reframe sales culture and get your team comfortable, confident and motivated to smash sales. Here are three reasons why you should listen to the full episode:Understand the 4 driving forces behind the “lifestyle effect”7-steps to implementing a more flexible and lifestyle-friendly Salon How to communicate the value of lifestyle and wellness in your Salon to attract and retain great stylists, therapists AND clients. Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

"Those Millennials and Gen Zs - they just don’t want to work" I’m you’ve either heard this or even thought this yourself as a Salon Owner. There is a significant shift happening in the hair and beauty industry - we call it, the lifestyle effect. It's a phenomenon where the next generation of hair stylists and beauty therapist are saying NO to late nights and Saturdays and basically demanding more lifestyle-friendly working environments. And while it might seem like kids these days have gone soft - the reality is that this phenomenon is actually a product of a society-wide shift. And there are several factors driving this shift - from the cost of living - to the impact of new technologies over the past decade and of course, the global pandemic. I know what you’re thinking; how can Salons compete with offering work from home and Saturdays off - it’s just not realistic. Well, you can and you need to - and we’re going to tell you how. In this episode of The Salon Owners Collective Podcast we’re going to take a deep dive into that shift AND reveal the 7 steps to navigating the new generation of the Salon Workspace and implementing a more flexible and lifestyle friendly Salon.It CAN work in your Salon and in fact, it needs to - this shift is happening whether you like it or not and if you don’t pivot, and move with the times then you will be left behind. Here are three reasons why you should listen to the full episode:Understand the 4 driving forces behind the “lifestyle effect” impact the new generation of hair stylistsLearn the 7-steps to implementing a more flexible and lifestyle-friendly Salon Discover how to communicate the value of lifestyle and wellness in your Salon to attract and retain great stylists, therapists AND clients. Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to apply for the next intake of Salon MasteryCLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

You want a great team culture in your Salon, right? One where everyone gets along, plays their part and achieves great things, together. But what exactly is team culture?Often when I ask Salon Owners this very question, they struggle to give me an answer. And I get it, culture can be an elusive topic - it’s fluffy and abstract - we know it exists but we can’t actually see it. And if we don’t know what team culture is - what it looks like how it manifests within our salon then how do we know if our team culture is bad? And if it is bad then how do we know how to fix it?Today on the Podcast I’m sitting down with leadership coach Shane Michael Hatton - now, Shane is an expert on all things culture and he share’s with us what he has learned about defining culture in business environment AND the 5 conversations you need to be having with your team to build, maintain and define not just a good team culture - but the team culture that reflects your values and goals as a business owner.Because, isn’t that why you started this business? To create a great place to work - that aligns with your values and your dreams? CULTURE is such an important element of part of that dream and it exists in your salon - whether it’s intentional or not. Here are three reasons why you should listen to the full episode:Learn how to really define team cultureDiscover the 3 things that determine team culture in the workplace Find out the 5 conversations to have with your team to create/improve team culture. Let's chat…If you’d like to chat with me, you can tell me a bit about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE to follow Shane on InstageamCLICK HERE for Shane's book "Lets Talk Culture"CLICK HERE for "Super Thinking" by Gabriel Weinburg and Lauren McCann

Do you feel rejected by social media? You put yourself out there (and it’s not easy) and you sit by your phone eagerly anticipating the likes and comments only to feel like you’ve been stood up in a bar. Maybe you’ve been doing all the things, and you’ve seen some success but you’ve hit a plateau and you don’t know how to get that momentum back. You try to work out whats going on so you make the weary journey into meta business suite to look at the numbers, but its all gibberish - what does any of it mean? You feel defeated so you just go back to winging it, posting blinding with your fingers crossed. In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon - so that you can attract your dream client AND get them from your socials to the salon chair. Over the last two weeks we’ve revealed how to identify and attract not just any clients, but your dream client. Click here to catch up.In today’s episode, we’re giving you the final piece of the puzzle - with the exact numbers you need to know to understand whether your content is working - AND what to do if it's not. Here are three reasons why you should listen to the full episode:KNOW YOUR NUMBERS: Understand what the numbers in meta suite are trying to tell you about how your content is performing. Learn how to read your audience like a book - what to test and challenge to get a better understanding of how your audience responds to your content. What you focus on will grow - find out the number 1 fool-proof way to increase engagement on your content Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE for our 10 marketing strategies specifically for Smart Salon Owners (that's you). 

If you’re feeling hoodwinked by social media - then this is for you. As a Salon Owner, you know the power of social media marketing but you just can’t seem to get it to work for you.  You’re posting content but it seems like a lot of work, for little reward. Why is no one engaging with it?!You feel like there’s no time, no hope and frankly, no point. So you just wing it - and hope for the best. But deep down you know that what you really need is a strategy, right? In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon - so that you can attract your dream client AND get them from your socials to the salon chair. Last week we revealed how to identify and attract not just any clients, but your dream client. Click here to catch up.In today’s episode, we’re diving into the final two steps to building a strong marketing strategy that delivers results for your Salon. Here are three reasons why you should listen to the full episode:Understand your client's buying journey - the questions they ask and the answers they seek from when they first lock eyes on your brand - to when they finally sit down in your chair. Learn the exact type of content to communicate and nurture your client at every stage of their journeyWalk away with a easy to action marketing strategy that will deliver a consistent stream of new clients, while nurturing your existing clients, too. Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat with me!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE for our 10 marketing strategies specifically for Smart Salon Owners (that's you).

Do you dread social media marketing? You don’t know what to post that will actually get traction - you feel like you’re posting all the time but no one is engaging with it - are they even seeing it? You feel like there's no time, no hope and frankly, no point. So you just wing it - and hope for the best. But deep down you know that what you really need is a strategy, right? Well then, this is for you. In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon - so that you can attract your dream client AND get them from your socials to the salon chair. Starting with part 1: how to identify and attract not just any clients, but your dream client. Because if you’re marketing to everyone - you’re marketing to no one. Here are three reasons why you should listen to the full episode:Find out how to identify and attract your ideal clientLearn the exact demographics you need to know to communicate to them directly. Discover your hero service and how to use to get the edge over your competition. Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE for our 10 marketing strategies specifically for Smart Salon Owners (that's you).

Too many Salon Owners I know aren’t paying themselves. Yeah. You read that right. Some of them have even convinced themselves that they’re not “in it” for the money - they’re in for the love of the craft - but you and I both know you can’t run a business like that, right?The word PROFIT has a bit of a bad rep these days - often associated with want and greed but you need profit to run a successful business - it's not negotiable. Salon owners who aren’t prioritising profit are inevitably condemning themselves to live week to week - paying themselves with the leftovers... If there are any.I don’t want that for you. Last month I ran a 4-week Profit Bootcamp with almost 200 Salon Owners who were ready to stop winging it when it came to their Salon’s profitability - and in this episode, I’m giving listeners an exclusive look into day one of that very bootcamp with my 7-step proven profit formula Want to work less without earning less - focus on running the business rather than feeling like you have to work on clients 60 hours a week to make ends meet? - then you need to listen to this…Here are three reasons why you should listen to the full episode:Discover my 7-step proven profit formula for maximising profit in your salonStop viewing numbers as the enemy - learn the exact levers to pull to make your numbers work for you. Step into your role as a badass salon CEO with a GAME PLAN - no more winging it. Let's chat…If you’d like to chat with me, you can tell me a bit about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE for your exclusive access to the PROFIT BOOTCAMP HUB 

Is this you? You started your business because you’re passionate about your craft… you want to do things well, do them your way and really channel your creativity into something that is truly your own. Only now, you’re bogged down in ‘business stuff’ - payroll, hiring, marketing - what happened to the fun stuff? So many Salon Owners I know have experienced this - and god knows I did when I opened my Salon. The problem is, as entrepreneurs we’re used to a certain creative process - but when it comes to business - it just can’t thrive on love, passion, and creativity alone.On this episode of The Salon Owners Collective Podcast, I’m joined by business coach, Laura Higgens. Based in Sydney, Laura helps creatives who are facing this very problem and today she shares the 3 main roadblocks every creative faces when they endeavour to turn their passion and craft into a profitable business. Here are three reasons why you should listen to the full episode:Learn how to move from ‘winging it’ - to a strategic and considered business roadmapStep off the ‘revenue rollercoaster’ and achieve sustainable growth with two tried and tested strategies Get out of your own way by challenging your inner perfectionist/egoWant to know the 10 Best Salon Strategies for Sales and Marketing? Click here to grab a copy of my guide  I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!RESOURCESClick here to follow Laura on Instagram Click here to listen to Laura’s Podcast, My business playbook   Click here to listen to Atomic Habits by James Clear

If you’re looking to make more money in your Salon, there are only 2 ways to do it. Either you attract more clients, or you make more money from the clients you already have.  And if you ask me, the first thing to do is to focus on the clients in front of you. Could they be spending more? I know they could. It’s like thisLet’s say you owned a restaurant, you wouldn’t hand them the check before asking them if they’d like coffee or dessert, would you? Now, I’m not saying that more clients don’t equal more money - but wouldn’t it be ideal if you could make more money without campaigning for new clients? In this episode of The Salon Owners Collective Podcast, I reveal 6 ways to get your clients to spend more, and strategies you can implement that will increase your average client spend by 10, 20 or even 30%. So that when you do attract new clients, you make more money from them, too. Here are three reasons why you should listen to the full episode:Discover the 6 ways to make more money… without having to market to new clientsImplement the right systems and processes to keep clients (and their cash) from falling through the cracks. Learn the 3 things that will get your team focused on (and invested in) optimising client spending. Ready to start implementing these strategies in your salon but worried about how it will work with your team? Get the Rockstar Team Guide, everything you need to prepare your team for success - just click hereLet's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!Resources:Click here to join the Profitable & Successful Salon Owners Facebook Group

When a team member resigns, especially one of your strongest, often it feels like it has come out of nowhere, and it always seems to be when you least expect it. In this episode of The Salon Owners Collective Podcast, we’ll talk about 3 things that will get you through the pain of losing a staff member, with systems and processes that will help future proof your salon so that when one person leaves, it doesn’t all fall apart (Because there’s no room for heroes in the hair and beauty industry. )3 things you’ll learn if you listen to the full episode: Why it’s not the end of the world when a great team member leaves What to do next to keep your business moving forward with easy-to-follow recruitment and change management processes.  How to make your brand the hero - and future-proof your salon to avoid panic and collapse when a team member leaves.I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!Your people are waiting for you - click here to join the Profitable & Successful Salon Owners Facebook Group

Tired of feeling like you’re working so hard on your Salon business… with little to no reward? You’re constantly hustling, but you never feel satisfied. Maybe you spend every waking moment thinking about your Salon, and how to “make things better”. You’re always looking towards the next goalpost, but not actually enjoying the present moment. Who’s guilty? If you’re feeling burned out with your business, and life, then you need something to steer you in the right direction. Think of it as some essential self-care, a time to think about YOU and put actions into place to bring you more happiness in your life… rather than burnout. Because a lot of owners mistake the mistake of putting themselves last… and I don’t want that for you. In this episode, I want to introduce you to Jenna Free. Jenna is a therapist for entrepreneurs like yourself. Jenna and I discuss how to find happiness in your business that doesn’t require you to work more hours in the salon or hire new team members. How to find happiness that actually starts from within YOU. Here are three reasons why you should listen to the full episode: Discover the secret to overcoming burnout as a Salon Owner Real-life therapist advice for achieving success without burning yourself out. Is it normal to think about your business 24/7? The Salon Profit Bootcamp CLICK HERE to get started Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group CLICK HERE to follow Jenna on Instagram

Salon Owners have many tasks & responsibilities that rely on them to ensure their Salon runs smoothly. Between hiring and managing their team, putting out fires and team dramas, paying bills, managing stock, knowing their clientele, and sales & marketing…the list goes on and on. They are masters of juggling a million different hats on a good day! But I believe that the ONE purpose which sits at the root of everything Salon Owners do is spending their time focusing on Income Generating Activities - or what I call IGAs. Every time a client walks into the Salon, there is an additional income-generating opportunity and all it takes is a small investment of the owner's time. Keep listening to discover the 3 most important IGAs that will not only drive new clients to the Salon but will ensure the current clients continue to spend more on each visit. Think of it as your lottery ticket to running a successful, growing Salon. Here are three reasons why you should listen to the full episode: Discover how to futureproof your Salon through easy-to-implement marketing strategies How to upskill your team so they upgrade successfully every time Why a consultation will increase your client’s average spend The Salon Profit Bootcamp CLICK HERE to get started Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

When you own a business, it often feels like nobody else understands what it's like. Our friends might wonder why we don't just get a ‘normal’ job and avoid all the hard work and staff drama. Dealing with inconsistent employees, staff dramas, client complaints, and misbehaving teams can make us question ourselves, right? We might think it's hard to find good people, and we can easily start blaming ourselves… what are we doing wrong? However, it's a mistake to believe that having a great team and running a successful business will mean that dramas and horror stories don't happen. They're simply part of the territory when employing humans. But what you can do, is put simple strategies into place that will help you deal with team dramas when they come up, and minimise them going forward. So… I wanted to change things up a bit for this episode and share some of my own Salon drama stories. As someone who regularly coaches Salon Owners like you, offering support, advice, and proven strategies to improve their businesses, I've walked a mile in your shoes. And let me tell you, those shoes have some stories—some hilarious, some horrifying. Horror stories like these can happen to everyone at some point… But what I will share are my solutions to minimise the horror stories! Reasons why you should listen to the full episode: Hear my horror stories from my Salon days and the lessons learned My key strategies for dealing with Team Dramas (the expected & unexpected) Salon Business Plan CLICK HERE to grab a copy of our Business Plan Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

You want your Salon humming all year round, and your team hitting their targets (get them working productively!), right? The fewer quiet periods, the better for your Salon’s sales… and we all know the saying “busy is better than bored”. But a lot of Salon Owners have no idea how to fill this white space. How can you easily fill the gaps that your team have…? In this episode, we are going to dive into two types of ‘client offers’ that are proven to fill up White-Space & book out your team during quiet times OR dips in appointments to continue to grow sales, without discounting Client promotional offers and packages are the answer. This episode is a actually Mini-Workshop from our Salon Mastery Coaching Program. Myself & Braeley, our Marketing Coach share real-life examples of Salon offers and break down the reason these types of promotions work! I can’t wait to bring you into the world of easy-white-space-filling offers! It’s a game-changer for Salon growth…. Here are three reasons why you should listen to the full episode: How promotional offers are a game-changer for your Salon’s marketing Discover our two proven client promotional offers that will get more clients through your door and your team busy. How to keep busy in your Salon all year round… Salon Business Plan CLICK HERE to grab a copy of our Business Plan Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

Want to know the reason you spend ALL of your waking hours getting caught up in the day-to-day running of your business? The REAL reason you’re working 60+ hour weeks but never ticking anything off your to-do list? It’s because you’re missing 1 simple, yet completely vital thing. Solid Systems & Processes. Creating & implementing these inside of your business will GROW your business without you having to work any more hours…you’ll actually work fewer hours in the Salon and get better results! But this can be scary, right? As the Salon Owner, you often feel like if you aren’t ‘there’ in Salon 24/7 running things, then you’re going to lose the connection with your clients, and your team won’t do it as well as you can… And so you allow your business to be centred around you, to ‘need’ you 24/7. Stop right there! This mindset is not sustainable and with it, your business will never grow… you are actually making life & business harder for yourself. That’s why I want to introduce you to Kailah Lee, Award Winning Bridal Hairstylist & Salon Mentor. Here are three things you will learn in this episode: The mindset shift for Salon Owners in implementing systems that will benefit not just yourself, but your team. Catching yourself out when you’re starting to listen to your inner critic How to build a salon package your client f*cking loves (and comes back every time) Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat! Salon Business Plan CLICK HERE to grab a copy of our Business Plan & Masterclass Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group CLICK HERE to check out Kailah’s Instagram CLICK HERE to check out Kailah’s Business, The Bridal Hairstylist Academy CLICK HERE to listen to “Blue Ocean Strategy” book

Let me ask you something. You have a specific goal you want to achieve such as hiring a new team member or increasing your sales by $1k…But if you were to start tomorrow, what would you actually do first?? What are the exact steps you would take to achieve your goal? When it comes to achieving your goals as Salon CEO, you probably find yourself falling into one of these two categories: You have ideas, but can’t seem to string the pieces together in a logical manner OR You don’t have a clue as to where to start with achieving your goal. You randomly attempt to improve how you do business…hoping it will help you reach your goal and you have small wins, but your big goal constantly feels like it’s moving further away - how is this possible? Why is this happening and how can you change this? This is the final part of my Masterclass Series where you will unlock the strategies you need to get to that next level of growth! I’m talking about your Roadmap to Salon Mastery success as well as an insider look into my Salon Mastery Coaching Program. Let’s get started. Here are three reasons why you should listen to the full episode: Unlock the strategies to get to that next level of growth Discover how to string all of the pieces in a logical manner to reach your goals The roadmap to attracting new team members and increasing your sales Salon Business Plan CLICK HERE to grab a copy of our Business Plan & Masterclass Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group CLICK HERE to apply to join our Salon Mastery Program CLICK HERE to apply to join our Momentum Program

Is your Salon on your mind 24/7? You find it hard to switch off - you’re constantly stressing over everything that needs to be fixed and trying to do it all at once. But what is worse is that you think you are fixing things, but the problem isn’t going away and as a result, you are burned out. You know it’s possible to not feel like this because you see other Salon Owners living the life you have always wanted, but the reality is that you don’t know exactly what you need to be working on to get you there! So instead, you need something that is going to help you identify what phase of business you’re in, and what to work on to get the results you want. This is the second part of my Masterclass Series where you will identify what stage & phase your Salon is in, this is important because it will highlight what you should be working on, given what stage of business you’re in… and tell you what you can say no to… Let’s jump in… Here are three reasons why you should listen to the full episode: Identify what stage & phase you’re at in order to know what you should be working on Narrow focus to work on the right things at right time, not all at once! Discover what you can say no to without it affecting your sales and growth, in fact it will do the opposite! Salon Business Plan CLICK HERE to grab a copy of our Business Plan & Masterclass Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group CLICK HERE to apply to join our Salon Mastery Program CLICK HERE to apply to join our Momentum Program

Are you over-fixing things inside of your business but nothing changes? The fireballs just keep coming… and you’re reaching burnout…you just want to get some wins. So instead, you need something that is going to tell you exactly what to work on right now. This is where our Salon Business Plan comes in. In this 3-part series, I am going to share with you the real reason your business isn’t growing and what needs URGENT attention RIGHT now. After this series, you will not only have a COMPLETED business plan, but you will know exactly what stage of your business you are in, the most common mistakes Salon Owners make when implementing new systems for hiring & retaining staff, attracting new clients, and growing their sales. How amazing is that?! This is the first part of my Masterclass Series where you’ll dive into the 9-Part Plan to identify what parts of your business need urgent attention RIGHT NOW. Is it your team? Or your clients? Or is it you, holding your Salon back… Here are three reasons why you should listen to the full episode: Take our Salon Mastery Business Assessment to see how your salon is performing in each of the 9 key parts of any Successful Salon. Learn exactly where your business is performing well and where exactly it needs work. It will highlight what’s the right thing for you to work on next in order to achieve both salon mastery and your personal career goals. Salon Business Plan CLICK HERE to grab a copy of our Business Plan & Masterclass Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group CLICK HERE to apply to join our Salon Mastery Program CLICK HERE to apply to join our Momentum Program

For many Salon Owners, running a Salon is like having a baby that constantly needs feeding and nurturing. But how great would it be to have a solution to keeping your business alive, without it being centred all around YOU?! Without YOU being the one that has to ‘nurse it’, ‘watch it’ and ‘be there’ 24/7. Something that you knew could (sustainably) allow you to go from working 40 hours a week on the floor to actually spending more time with your family. Like, genuinely have time for the things you love outside your business.. But what happens is that Salon Owners, especially women, feel this guilt and pull towards ‘doing it all’ and ‘juggling it all.’ It’s a vicious cycle, that I know all too well. So, instead, I want to show you how you can continue to grow your business, WITHOUT being the one that is constantly doing it all…because it’s not sustainable. I want to introduce you to Carrie Flynn, owner of Virtual Simplicity, a marketing growth company, with a focus on not just marketing strategies, but actually scaling your business without the overwhelm. Because let’s be honest, you don’t need to add anything more to your plate! In this episode discover how to set yourself boundaries in your business, how to remove the guilt when it comes to business ownership & the art of delegation… Here are three reasons why you should listen to the full episode: Is it possible to grow your business without overwhelm? What does it mean to scale your business? Setting boundaries in your business without the guilt Salon Business Plan CLICK HERE to grab a copy of our Business Plan & Masterclass Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group CLICK HERE to follow Carrie on Instagram CLICK HERE to check out Carrie’s Business “Virtual Simplicity”

In every Salon, even your best-performing team member can go rogue from time to time. As a result, keeping your team motivated and their sales up feels like a full-time job! You wish that: Every team member was hitting their target consistently Every team member was motivated by the KPIs you set Every team member cared about the salon’s growth as much as you do But sometimes, when they’re hanging out in the back room, chatting, or on their phone, it feels like a losing battle… In my experience, building a high-performing salon team is like building a high-performing sports team… they need regular coaching in order to consistently perform. But the problem is, you don’t know where to start with this! Right?! Where will you find the time, and how will you know what to say, or do, in order to coach them to perform at a consistently high level? In this episode, I want to share with you the Salon Mastery 3-step strategy for successfully coaching your team to reach their sales targets. This gold-nugget strategy is a snippet from our Salon Mastery Coaching Call, with myself, and my amazing success coach, Amy. Here are three reasons why you should listen to the full episode: Discover the real reason your team aren’t hitting their targets every week How to ensure your team stays motivated to reach their KPIs and goals Build a winning team culture inside of your Salon that your team want to be apart of Salon Business Plan CLICK HERE to grab a copy of our Business Plan & Masterclass Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

When you have a team member resign, you’re often left blindsided, wondering how you didn’t see it coming… You may feel totally overwhelmed, asking yourself a million questions and trying to figure out what went wrong. Was it your fault? You have this dream of building an amazing team of ROCKSTARS, who believe in your Salon’s Mission and are on the journey with you. …all working towards the same collective goal. And this prospect is exciting because, for the longest time, you dreamt of being the one calling the shots! So finally, it’s your turn to lead and inspire a team of humans to reach their dreams too! But this isn’t always as easy as it seems, right? Because then someone leaves, and you’re left having to pick up the pieces and go through the hiring process again, which can be totally exhausting and frustrating… You just wish you had a system in place so that when someone does resign, you’re not left scrambling to fill the hole in your business, and potentially hiring the wrong fit. In this episode, I want to share with you the 5 warning signs that your team members are going to leave. As well as how to prepare yourself and your business for the inevitable, so you can hire the right people to work for you, and avoid having a ball and chain around your ankles to your business. Here are three reasons why you should listen to the full episode: Learn the 5 warning signs that your team members are going to leave The secret to knowing when is the right time to hire a new team member Discover how to prepare yourself for the inevitable of your team leaving through proven leadership strategies & frameworks. 4-Simple Steps to Create a Salon Business Plan CLICK HERE to save your spot for the masterclass event Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

Raise your hand if you want to: Have a consistent social media posting schedule that didn’t require too much time and effort Consistently feel confident that what you post that is going to work, without paying someone to do it for you Have your marketing efforts actually give you the results you are after, more followers, more engagement, and ultimately, more clients, If you’re answering YES to any of the above, then you aren’t alone! Because let’s be honest, social media marketing isn’t always as easy to juggle and navigate as busy salon owners, and what makes it trickier is that there is no one-size fits all approach to marketing! As a result, posting on socials can get dropped easily especially as you get busy wearing a million different hats… So the question is; how can you attract dream clients to your Salon, without having to spend a fortune on marketing, and too much time & effort… I want to introduce you to Tamara Reid. Tamara is an absolute icon in the Beauty industry, spending her career in just about every role you can think of, before landing at Timely, a Salon Software company. In this episode, discover the secret to a low-cost, low-effort marketing strategy, why collaboration over competition is key & an honest conversation about running a successful business. Here are three reasons why you should listen to the full episode: Unlock this consistent social media posting schedule that doesn’t require too much time and effort Consistently feel confident that what you post that is going to work, without paying someone to do it for you Discover how to ensure your marketing efforts actually give you the results you are after, more followers, more engagement, and ultimately, more clients 4-Simple Steps to Create a Salon Business Plan CLICK HERE to save your spot for the masterclass event Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group CLICK HERE to follow Tamara CLICK HERE to check out Timely Salon Software CLICK HERE to listen to E-Myth Revisited

Every Salon Owner dreams of having an amazing team culture: A culture where everyone gets along Where people have clear sales targets And are motivated to smash them So the culture is positive… even without you there. But all it takes is one bad apple on your team to ruin the whole apple cart… right?! You know the one. They’re sitting out the back of the Salon, twiddling their thumbs when there are clients that need serving, they’re not hitting their targets, and it feels like an uphill battle trying to get them to do anything…. It’s causing the salon environment to flip upside down, things can become toxic, and not only are they not performing, but this starts to affect the rest of the team’s performance. Like, all we want is a team that is smashing targets, for clients to receive a 10/10 service, and to feel confident that everyone is motivated and happy. Having a culture like this reminds you why you love this industry so much. I call this building culture of #winning in your salon. But actually, what’s important to remember is that a winning culture is not something that just ‘happens’ one day, and then ‘that’s it’… …instead, your Salon's culture is forever changing and evolving. So the focus needs to be on keeping it positive, 95% of the time, each and every day. To do this, you need systems in your business that are ‘human’ proof so that your team is set up for success, regardless of the individuals within it. So what are those systems? How can you make this happen in YOUR salon? In this episode, you will find out exactly how to build a positive, motivating Salon culture that works even when you aren’t in Salon 24/7. Here are three reasons why you should listen to the full episode: Define three different types of employee and discover how to best communicate with them in terms of their skills, culture & sales. How to recognise the right employee at the interview stage of your hiring process How to say “no” to those employees that aren’t the right fit. 4-Simple Steps to Create a Salon Business Plan CLICK HERE to save your spot for the masterclass event Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

Having a Salon team is like a catch-22. Your team isn’t hitting their targets…but they want to earn more and work less. Your team is amazing 90% of the time, but 10% of the time shite completely hits the fan and it feels like no one is getting along! Your team says they want to move up the ladder…but they leave before they finish their apprenticeship! Does this make them the enemy? Many salon owners fall victim to this from time to time, believing it’s all the team’s fault. It’s easier to blame THEM for not performing ‘well enough, but it’s actually OUR responsibility as the Salon CEO to lead them towards success. It’s your job to lead your team and empower them to meet targets and hit career goals. I believe this starts with good communication and building a strong relationship with your team. In this episode, I share a sneak peek into my 2-Day Salon Mastery Intensive Workshop, and reveal… The secret to team communication that you have been missing! The real reason this new generation doesn’t understand you How to become a confident leader… with the tools to lead a new generation in 2023 and beyond Here are three reasons why you should listen to the full episode: The secret to team communication that you have been missing! The real reason this new generation doesn’t understand you How to become a confident leader… with the tools to lead a new generation in 2023 and beyond 4-Simple Steps to Create a Salon Business Plan CLICK HERE to save your spot for the masterclass event Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

Answer this. Is your Salon profitable? Too often, I hear Salon Owners answer this question with a ‘no’. Either you are paying your team first and not paying yourself enough, or WORSE not paying yourself at all…OR you are paying yourself a good wage, but your business isn’t profitable. And this becomes stressful, right? Because you’re living week to week, always worrying about the business bringing in money. But this isn’t sustainable! If you simply wait for the profit to come, it never will.= So this is a mistake I don’t want you to make. Because if you don’t prioritise your profit, there will never be enough left over, so you’ll always be chasing money… You need to make intentional decisions that will make your business profitable…you have to put yourself and your business first. That’s why I’m going to share with you 3 game-changing steps to manage your Salon’s profit. They will ensure you… Pay your bills & team on time without worrying about it every time it comes around Get paid your worth so you can live the life you always wanted Make enough to grow your Salon It’s time you stop waiting for your business to make money, and instead, have a proven strategy that will grow your Salon into a successful business. Because trust me, it is possible. Here are three reasons why you should listen to the full episode: Discover how to pay your bills & team on time without worrying about it every time it comes around Get paid your worth so you can live the life you always wanted Make enough to grow your Salon 9 Part Plan CLICK HERE to get access to the 9-part plan to Salon success Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

You opened your own Salon so that you could follow your own rules, right? To create a life for yourself that allowed you to have freedom and security within your business so that you could do all the things that you wanted to: Make it to your kids’ sports games, work the hours you want to, spend time with your family & friends, build a career that you are passionate about… But how can you have freedom as a Salon CEO if YOU are the only thing that is holding the Salon together? Like without you, the Salon falls apart. And this isn’t what you want. You don’t want to feel like you have a ball and chain tied around your ankles! You wish that you had your Salon running without you being at the centre of it. If this is you, then trust me when I say this…. systems and processes will set you free. So, in order to finally feel like you can confidently step away from your salon without worrying everything will go up in flames... then you need my 3 step secret to creating systems & processes in your business that will set you free. . Nobody does this better than my good friend, Janine Simons, a living, breathing example of what freedom as a Salon CEO looks like. Janine is a powerhouse when it comes to running a reputable Salon, and building an amazing, fun team culture, with loyal clients….whilst she is jet-setting around the country as a Hair Educator & business entrepreneur. It is possible to have your cake and eat it too! If you want to hear our strategies our how to create more freedom in your business & no longer spend every hour in the Salon, let’s dive in! Here are three reasons why you should listen to the full episode: Finally discover the missing puzzle piece in your Salon so that you can walk away (for a day… or 5) Learn my 3 step secret to creating systems & processes in your business that will set you free. Set your team up for success with this Salon Mastery Strategy Step and they will feel confident and prepared to serve clients, make money, and contribute to the salon’s growth… without calling for your help every 5 minutes. 9 Part Plan CLICK HERE to get access to the 9-part plan to Salon success Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group CLICK HERE to follow Janine Simons CLICK HERE to listen to the book Radical Condor CLICK HERE to listen to Atomic Habits

That awkward conversation… You know the one, where the ONE team member, who hasn’t been hitting their sales targets, comes up to you and asks for a pay rise. It can feel like a child throwing a tantrum in a candy store, you’ll give them the sweets just to keep them quiet because let’s face it, it’s easier and less “work” in the short term. But this actually becomes a vicious cycle that I don’t want you getting into. Instead, what you need is a system that recognizes success, celebrates and rewards those that are smashing their targets, and gives you confidence about when to give a payrise and when not to. This is a system that we, at Salon Owners Collective, call “Do I Get a Payrise” (DIGAPR), a step-by-step progression plan for all of your employees that is exclusive to the Salon Mastery Coaching Program… where your team can see a clear career roadmap, and the next steps they need to take in order to earn a pay rise(without bugging you about it when they don’t actually deserve it!). I can’t wait to share it with you, let’s get into it! Here are three reasons why you should listen to the full episode: Get an insight into my Salon Mastery Coaching Program Learn our Do I Get a Payrise step-by-step progression plan How to avoid team tantrums & awkward conversations… 9 Part Plan CLICK HERE to get access to the 9-part plan to Salon success Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

You don’t often get a second chance to make a first impression, especially in the Salon Industry. In today’s online-dominated world, 95% of people who visit your website are new clients. Yes, that’s right! NEW clients. Potential new clients will stalk your Salon’s website and socials, forming an expectation of what they will get if they come to your Salon…will you live up to their expectations? So how do you turn all that online activity into actual paying clients that LOVE what they see online and offline, and come back again and again? I want to introduce you to the CEO of MYA & former Salon Owner, Kati Whitledge. Kati is an expert with social media & marketing Salons online. MYA is a Marketing and Client Recruitment Software for Beauty Industry Professionals that uses human behavior techniques to match clients with the perfect Salon for them. In this episode, Kati & I discuss what to post on your social media feed and website that will attract clients to your brand, as well as strategies that you can implement in your Salon that will ensure those clients always return. Here are three reasons why you should listen to the full episode: Discover what to post on your social media feed to attract clients Learn the importance of a website for your Salon business in setting the scene for your brand. How to ensure your clients love your Salon online & offline. 9 Part Plan CLICK HERE to get access to the 9-part plan to Salon success Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group CLICK HERE to listen to “What Got You Here, Won’t Get You There” CLICK HERE to listen to “Life Force” by Tony Robbins CLICK HERE to check out Mya

The path to Salon success is not a straight one. Take it from me. Business is not a one-size fits all approach. Nobody gives you a handbook on how to grow your Salon overnight. This means Salon Owners often end up winging it on their journey to success…throwing sh*t at the wall and seeing what sticks. But when it comes to having confidence that the things you spend time on will work…and not wasting time implementing things that don’t move the business forward… WINGING it can be a mistake. Who’s guilty? I know I have been from time to time! But if you keep doing this, it could be detrimental to your success… Because you’ve reached a point where you’re desperately trying to grow, to increase sales, attract new team members, increase new client rates, and grow profit… But you’ve flatlined… or worse… maybe even dipped down. You’re working longer hours than ever but not seeing any results. So instead, what you need is a proven plan to guide you in the right direction. To plan what your next move will be so you can grow your business successfully… without all the road bumps. So, in this episode, I share a sneak peek into my 9-part proven plan that every Salon Owner needs to nail in order to run a high-functioning, profitable and successful salon. There is so much to share so let’s press play and uncover strategies you didn’t know you were missing…. Here are three reasons why you should listen to the full episode: Get an exclusive sneak peek at my proven 9-Part plan for Salon Success Learn what every Salon owner needs to focus on in order to become profitable Discover how to have confidence in what you need to work on, and what to do to grow. 9 Part Plan CLICK HERE to get access to the 9-part plan to Salon success Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

It’s time to ditch the old way of how you lead your Salon team to succeed. Ok, let me explain… Too often, I see Salon Owners who constantly feel like they have to chase their team members up. Ugh, it’s exhausting, right?! You try to flag your team members down during a busy day in the Salon, doing what I call ‘hallway management’, simply because there’s no other time to check in! I get it…leading and managing a growing team is sometimes tough. Constantly trying to keep up with them, juggling team drama, bad behavior, underperformance, or worst of all… resignations. But what if I told you that the key to finally feeling in control and ahead of your team, is to shift your mindset… not chase them in the hallway. In this episode, I will share with you the proven strategies behind building a successful team of superstars (ones that actually want to work for you and LOVE what they do). This is actually an inside sneak-peak into a recent Salon Mastery Coaching Call I had with a few owners on exactly this topic. Not only does this give you a taste of what it's like inside of Salon Mastery but we solve a few teams challenges when it comes to keeping your team motivated, so your business can continue to grow into a million-dollar Salon. Here are three reasons why you should listen to the full episode: Get an inside sneak-peak into a recent Salon Mastery Coaching Call Go from hallway management of your Salon to being in front of them Proven step-by-step strategies to get your team to love what they do (and stick around) 9 Part Business Assessment CLICK HERE to get your hands on it (I'll dm you a copy) Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

There is a fine line between having great technical skills and being a great business owner. You start out as a stylist or therapist, you’re passionate about what you do, and you’re good at what you do. It’s enough to make you decide to open your own Salon. But technical skill can only take you so far. Because when you’re so good at serving clients, it often means clients only want you, which leaves you overbooked and overwhelmed. You can’t do it all by yourself - so you grow a team. But growth brings so many lessons as a Salon CEO…and there is only so much you can prepare yourself for. Business is a whole new game. This is why I believe in the power of learning from someone who is 2 steps ahead of you, who has been there, done that. I want to introduce you to Mary Harcourt. Mary has decades of experience in the industry and knows what it takes to run a thriving and growing business. Mary is a former hairstylist, turned lash guru, who is now running her own manufacturing company for lighting systems for spa and lash Salons. Mary and I sit down in this episode to share with you the strategies around navigating the ever-changing landscape of going from an operator (hairstylist or therapist) to owning your own business and becoming a true salon CEO. We discuss team, marketing, CEO burnout, and everything else in between!   Here are three reasons why you should listen to the full episode: Discover the secret to becoming a successful Salon CEO Learn my strategy for transitioning from a hairstylist to owning a business How to navigate the world of business ownership Inner Salon CEO Snapshot: CLICK HERE to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group CLICK HERE to check out Mary’s website CLICK HERE to check out Mary’s Podcast

Business Ownership can be lonely…and the reality is that your business can feel like it’s your entire life. Without it, who would you be? You spend more hours in the day in your business than you see your partner, family, or friends. And whilst this is never the intention, you feel it’s just what has to happen to ensure everything gets done; putting out the team fires, the admin jobs, rebooking clients, marketing, cleaning, the list goes on! Who else is going to do it like you can? Then you get home at the end of a busy day, you’re exhausted, the kids are wanting to spend time with you, you have to help them with their homework or take them to their swimming lesson… but you can’t switch off and stop thinking about the salon, and worse, you feel guilty for spending time away from your business. I know this well, this was me for years on end. In this episode, I want to introduce one of my dear friends, Melinda. Melinda and I have worked together inside Salon Mastery for many years now and she has completely turned her business around from “being in the trenches” (we cried together on our first call) now her Salon is thriving in her newfound role as Salon CEO. Melinda started her Hair Salon, Ginger & Spice, with no clients, no team, and no experience in running a Salon. Now, with a thriving team - she has 6 stylists, Melinda spends 99% of her time working ON the business, leading from the front, and installing new initiatives for the team and business to thrive. She is off the floor, & has never been happier. Keep listening as we dive into the topic of how to create freedom in your business to grow and in life as a Salon CEO, once and for all… without overworking or overwhelm.   Here are three reasons why you should listen to the full episode: Discover how to become a Salon CEO without working more hours in your business Get a total insight into the magic behind Salon Mastery Learn how to switch off and create a life away from your business whilst still seeing success Inner Salon CEO Snapshot: CLICK HERE to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

Are you sometimes guilty of being a little desperate when it comes to your team? Ok…hear me out. It’s not easy to find team members in today’s climate, right? So you suddenly feel the need to put more focus on your existing team culture. Build a culture that is so strong no one wants to leave… But a mistake I often see owners making every day is, instead of focusing on building a strong salon culture, they instead act out of panic and desperation when it comes to their team. You feel the pressure from your team as you don’t want them to leave, but this ends up with you saying yes to all the things…(even the things you don’t want to…such as a pay rise they haven’t yet earned). You feel held hostage by your team, and give in to your team members' demands so that they never leave, but this isn’t always the answer to winning team culture, and can leave you, the owner, being the one who misses out… But this isn’t the leadership style that creates a culture where no one wants to leave! In fact, it creates the opposite, and your team members will always be looking for where the grass is greener… There has to be something stronger, and I believe that comes from this ONE secret to building a winning team culture… In this episode, I share a sneak peek into my Salon Mastery Coaching Program, and reveal a team leadership strategy that you can implement in the New Year so you can grow your team without sacrificing your salon, your clients, or most importantly, yourself. Here are three reasons why you should listen to the full episode: Get a total insight into the magic behind Salon Mastery Learn my top team leadership strategy to get in front of your team so they don’t leave Discover the winning formula to a strong team culture Inner Salon CEO Snapshot: CLICK HERE to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

You’ve made it. This last year is just about to be done and dusted. You have tackled all the highs and lows that have been thrown your way - so it’s time to celebrate! We rode the wave of trying to manage a growing team, and navigating a shift in lifestyle demands as well as increased challenges in attracting & hiring new team members! You were able to ditch the masks in the Salon and greet your clients and team as normal. Events and industry awards were able to be held, and so many Salon Owners were able to reconnect with each other again! How good did it feel to be able to have a hug again?! As I share my top moments of 2022 in this episode, I would love to invite you to reflect on what your successes were in this last year. Why? To make the most of this upcoming year and, to truly level up your business, you must decide to be and do something different than you've been in the last year. If nothing changes, nothing changes… If you do everything the same as you did last year, everything will stay the same. So in order to move forward, we need to be able to identify where you currently are in your business. Whatever it may have looked like for you, I would love you to take this moment to appreciate all you achieved in 2022! You have smashed it!! But, I know there is more inside of you! So, let’s dive into my top moments of 2022 so that we can fully move into planning what we want 2023 to look like! I am excited to share these episodes with you and the game-changing strategies that will help you enter a new year, full of new possibilities and opportunities as the Salon CEO!   Here are three reasons why you should listen to the full episode: How to make the most of the upcoming year and beyond as Salon CEO Learn how to level up your business, by reflecting on the year that has been Discover my top moments from 2022 and why they were the best! Inner Salon CEO Snapshot: CLICK HERE to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

The biggest mistake you can make as a Salon Owner is to assume your team knows how to sell. After all, they are trained to do hair or beauty, right? Not how to be a salesperson and actually they often don’t want to be a salesperson. So even when you have clients coming through the door, and you have a full team of stylists, you aren’t seeing the growth you had hoped for… and as the Salon Owner, you end up with the most sales, consistently rebooking clients, and keeping the business afloat. But if all the pressure to make the most relies on you, the owner, what happens when you want to get free from clients for one moment to work ON their business?! You end up losing more than it’s worth and you’re stuck on the floor 60 hours a week, busier than ever. This doesn’t have to be the case. You can move off the floor, work less hours with clients, and STILL see growth in your business! I want to introduce you to my amazing Salon Mastery & Momentum Success Coach, Amy Osmer. Amy has years of experience working in Salons, managing large teams, and working behind the scenes of large format salon groups within the Hair & Beauty industry. Amy is an expert in helping owners increase their Salon’s Sales and leading their teams to succeed so that they can stop the “60-hours-on-the-floor”, weekly grind. In this episode, Amy and I are going to share our top 3 strategies for getting your team to make more, without you having to work more and add more to your plate…in fact, after this episode, you will be able to see how to work LESS in your business, and still see your sales skyrocket! After implementing these strategies, our Salon Mastery & Momentum Program Owners have grown their weekly sales, while reducing their weekly hours on the floor….we just celebrated end-of-year awards with some having 66% growth in 12 months.   Here are three reasons why you should listen to the full episode: Discover how to get your team to make more without adding more to your plate Learn the secret to increasing sales and stopping the weekly 60 hours on the floor grind Get a sneak peek at our Salon Mastery-approved sales strategies Inner Salon CEO Snapshot: CLICK HERE to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group CLICK HERE to read Fish

I often compare Salon ownership to an ongoing game of Tetris. You’re always trying to move the pieces around: your team, your sales, and your clients, to make them fit perfectly together and win the game of mastering a successful business. The challenge of this is that the pieces are always moving and are unpredictable (humans!!) and while the more experience you have in running a Salon, the more ‘in control’ things feel, there is still lots of uncertainty, you often wonder what will happen next…what move will you have to make…. It’s not often I get to introduce a guest on my podcast for the 5th time…but Stevie is an exception! I am so excited to have Stevie English back on my podcast to share his secret to building an incredible team culture, a growing clientele, and most importantly the secret to looking after YOU as the CEO so you feel in control of your business even when shit hits the fan! Stevie with 15 years of industry knowledge, chats on how to keep your team happy and your business thriving without having to sacrifice your life & freedom. Stevie is a master of Salon Ownership, so I know you’ll love everything he has to say…. Here are three reasons why you should listen to the full episode: Learn industry secrets about running a successful Salon Uncover the secret to building an incredible team culture How to stay in control of your business Inner Salon CEO Snapshot CLICK HERE to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group CLICK HERE to listen to Diary of a CEO CLICK HERE to check out Stevie’s Salon

Want to know how 18 Salon Owners grew their income by $100k a year? I’ll give you one clue, it ends with ditching the hustle culture! Yes, I know it well. As a Salon Owner, there’s an immense amount of pressure to ensure the business is profitable and is bringing money in through the door. You want to provide a completely personalized experience for every single client that visits your salon….. And this is more than just the hair service itself, right owners?! … it’s everything from the way your team presents themselves, to the atmosphere, the pricing, the post-service check-in, the booking experience, the retail products…ahhh the list goes on! You end up feeling like, in order to MAKE more, you keep having to DO more, and BE more…like you’re on a neverending hamster wheel. You’re grinding 24/7 to bring money in the door, but you’re not seeing the results… Do you know why? The reason is that…. “doing more” doesn’t actually make you any more successful, or profitable… instead, it can do the exact opposite! It means you end up burned out, overwhelmed, and stuck inside your business. So, instead of doing ALL the things, you actually only need to focus on 4 things in order to make more. That’s right, I said it. There are only 4 things you need to focus on right now, to grow your Salon by $100k a YEAR. I’m going to share with you what those 4 strategies are, so you can implement them within your Salon and grow your business income by $100k in the next year. It’s possible, TRUST ME, I currently have 18 members inside my Salon Mastery Coaching Program that have hit the 100k Growth Club since joining the program… all by doing these 4 things. So if you are interested in hearing about the strategies I teach these Salon Owners inside Salon Mastery, then keep listening…. Here are three reasons why you should listen to the full episode: Find out whether your Salon can really grow by 100k a year. Discover my 4-step strategy to grow your Salon without working more hours Get the insider scoop inside into my Salon Mastery Program Inner Salon CEO Snapshot CLICK HERE to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

There is ONE word that so many Salon & Spa Owners dread. Do you know what it is? I know that when I owned my own Salon, I would cringe at the thought of this word… CHRISTMAS! Newsflash: it doesn’t have to be this way! With Christmas RIGHT around the corner, it’s time to get on top of things NOW. This is the year to finally be able to actually enjoy the busy lead-up ‘til Christmas because you KNOW you’re on top of everything. And there’s nothing worse than the feeling of being snowed under. Luckily, I'm here to help you. In this episode, I am going to share with you my 3 key strategies you need to survive the Christmas season in your Salon this year. It’s time to get ahead now, so when Christmas Day rolls around, you aren’t feeling exhausted and overwhelmed, but instead, you can actually enjoy the festivities and time away from the Salon! If you want to get on top of things, then just keep listening!   Here are three reasons why you should listen to the full episode: Get ahead of the Christmas Cray-Cray now - get things under control Learn my secrets to surviving a Salon Christmas Look after yourself and your team with my insider tips 12 Easy Steps to a Stress-Free Christmas Here are my 12 steps to Survive Christmas in Your Salon, CLICK HERE to sign up for the action-plan HUB Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

Do you ever get the feeling that you haven’t quite yet reached your full potential as Salon CEO? Things are ticking along, your Salon is growing, your team is happy, and business is “as expected,” yet you have this fire inside of you to keep going, to keep dreaming big. Everyone has their own unique idea of what success looks like... for many owners, that could be purchasing another Salon, growing a large team, being able to take a holiday and your team thrive without you there… So while everything is going 'fine' in your day-to-day life, there's this gnawing feeling at the back of your mind that you could, would, should be achieving more. But what stops you from achieving that? Is it because that 'big dream' feels unattainable or is it that you don’t know the steps to get you there? In this episode, I want to introduce Christina Flach - Celebrity Makeup Artist and CEO of Pretty Girl Makeup. Christina is the queen of discipline, a mother of five, and running two businesses, she has had to knuckle down on the ways to stay focused in the different areas of her life to reach success. Christina will share with you her strategies on how to stay in one lane as a business owner, and how to run and manage a successful team that supports your vision and brand as much as you do, so when you have to switch hats, you know that everything else won’t fall apart.   Here are three reasons why you should listen to the full episode: Discover how to stay focused as a business owner with 4 strategies How to hire a team that are as passionate about your brand as you are Learn the secret to being able to create your dream CEO life, where you don’t have to work all the hours, and worry about the Salon when you aren’t there. Inner Salon CEO Snapshot CLICK HERE to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group CLICK HERE to follow Christina on Instagram CLICK HERE to check out Pretty Girl Makeup CLICK HERE to check out Just Go F Yourself

Are you ready to hire a Salon apprentice? Or more importantly, is your business ready? Like, your Salon is so busy that you feel like you can’t catch a break. At peak times, your Senior stylists or therapists are booked up weeks in advance, and as a result, you have to turn away clients as you simply can’t fit them in…and that’s money walking out the door! Hiring another Senior stylist to take the pressure off the rest of your team would be ideal…… but it feels near impossible right now! You put an ad out to grow your team, and it’s nothing but crickets! So then you consider hiring an apprentice and training them up instead, but I know what you’re thinking…”Larissa, training an apprentice is time-consuming! Where can I find the time and energy to train someone completely new especially when things are hectic?!” Is it worth all the time and effort? That’s why I want to share with you the secret to knowing when you’re ready to hire an apprentice, and if it’s worth your trouble… In this episode, find out once and for all whether you’re ready to hire a salon apprentice or not… and why the solution to your over-booked challenges may not be what you think it is. Warning: the answer may surprise you! Let’s dive in…   Here are three reasons why you should listen to the full episode: Listen to strategies to solve real-life team challenges and Salon Owners pains around hiring an apprentice Find out if you’re ready to hire an apprentice for your salon & why it may be worth all the time and effort Get an insider scoop into one of our very own Salon Mastery Coaching Calls Inner Salon CEO Snapshot CLICK HERE to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

What does freedom mean to you? Is it being able to spend time away from your Salon, and with your family? Being able to come and go as you please without feeling guilty? To not have any financial stress about whether the Salon is making ends meet? For me, freedom is a choice. It’s a choice to be able to create your dream life, to choose when you work, who you work with and what your family time is like. It can also be freedom of your mind, to be able to switch off from your business when you need to. But the question remains: how do you create freedom when so much of the business relies on you? In this episode, you’ll discover what freedom truly looks like for you, and I’ll share my secret to creating freedom as a Salon CEO…without feeling like everything will turn to sh*t without you there. Tune in to uncover my done-for-you freedom-generating salon systems that you can use straight away and my step-by-step guide to implementing these with your team... Ooh, by the way, this is actually an exclusive snapshot of my October Intensive. This was a 2-day workshop for all of the owners who are members of my salon mastery coaching program…Don’t tell! Here are three reasons why you should listen to the full episode: Done-for-you freedom generating Salon systems Step by step guide on how to implement systems within your Salon and team An exclusive snapshot of my 2-day Salon Mastery intensive Inner Salon CEO Snapshot CLICK HERE to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

The Hair & Beauty industry is forever evolving. Between a new generation of stylists and lifestyle changes, social media taking over our lives & clients demanding more from a client experience, Salon Owners are left wondering what’s next. It can feel like you’re a soldier going into battle, putting out fire after fire with your team, Then when you get home from the salon, instead of switching off, you have to spend your limited spare time looking for new team members, creating short, entertaining videos to keep your brand relevant, and brainstorming ways to provide a seamless client experience, It’s no wonder that Salon Owners end up burned out and overwhelmed! It’s a battlefield out there. How can you navigate your ever-changing team, clientele, and social media landscape? If there is anyone who knows how to tackle and navigate this generation of stylists and clients, it’s Eric Taylor. With over 18 years in the industry, Eric is the Founder and CEO of Salon Republic, and sits on the industry board in California. Today, Eric is going to share with you his entrepreneurial secret to running a profitable Salon business, and managing the highs and lows of the industry, especially when it comes to your team. Let’s dive into the episode and hear what Eric has to say…   Here are three reasons why you should listen to the full episode: Uncover the secrets about the latest generation of stylists Discover how to manage and run a successful team Learn the latest industry trends of the Hair & Beauty Industry Inner Salon CEO Snapshot CLICK HERE to get your hands on it Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group CLICK HERE to follow Eric on Instagram CLICK HERE to check out The Hair Game Podcast CLICK HERE to check out Salon Republic