Salon Owners Collective

Everyone is going solo… As an industry, we’ve seen a huge shift in stylists and therapists leaving to go solo. Why wouldn’t they? They get to make their own hours, pay themselves whatever they want AND they can work out of their own home! But the grass isn’t always greener on the other side… And yes, sometimes when our team leave to go Solo they come back… but there are actually a few things we can do BEFORE they even consider leaving! Sometimes, just talking to your team about what their goals are can be enough to make them stay in your Salon. Team-based Salons are what keep our industry alive. It’s up to us as Salon Owners to make sure we create an environment where our team feel like they can grow and succeed. I’m excited to share this conversation I had with James and Lynden from Vivo, who know all about The Rise and Fall of Solo Salon’s. Here is why you should listen to the full episode: Learn what Solo Salon’s mean for the industry Understand why our team sometimes leave to go Solo Know the conversations you need to have before your team ever considers leaving This episode of the Salon Owners Collective Podcast is sponsored by Shortcuts, your leading Salon Software provider. Click the link below to learn Shortcuts 3 Magic Numbers to boost your revenue! Tell Me How to boost my revenue now! Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.     Connect with Vivo Website: https://www.vivo.co.nz/ Instagram: https://www.instagram.com/vivohairnz/?hl=en Facebook: https://www.facebook.com/vivohairnz James’ LinkedIn: https://www.linkedin.com/in/james-carlisle-6524822/ Lynden’s LinkedIn: https://www.linkedin.com/in/lynden-mason-91769757/

“I need a Salon Manager!”   Realising it’s time to hire a Salon Manager is exciting, right? Your team and your business are growing and you can start to transition into the role of Salon CEO. But, the idea of a new Manager brings many unanswered questions that make the whole recruitment process seem overwhelming!   Is my team even big enough for a Manager? Where do I even find a Manager? Jemima has been with me for years… should she be my Manager? Or should I post an ad?   It’s time to find a Motivating Manager who will help support you in leading your Salon to success!   In today’s episode of the Salon Owners Collective Podcast, I’m answering all your Manager-related questions and sharing three key ways to find a Motivating Manager.   Here is Salon Manager Mastery: Empowering Managers and Liberating Owners.   Here is why you should listen to the full episode: Learn when it’s time to hire a Manager Understand how to find the right Manager for your Salon Know how to lead your Manager to success   Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.   Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   GUIDE: How to Find a Motivating Manager Click HERE to download (you’ll go via Messenger first)

What is your WHY?   As Salon Owners, we wear many hats; we’re managing our team, growing our business, serving clients, looking at spreadsheets and talking to your accountant and… wearing all of those hats, can start to feel overwhelming. Time with your family seems like a distant memory when all you do is work.   But, when you get stuck in a bubble of working in and on your business… literally dreaming about spreadsheets… you can start to lose your passion. Without a passion for what you do, working on your business can feel like a chore. It can become draining and you start to think… is this worth it?   This is why you need to remember your WHY!   When you feel like giving up, remembering your WHY can give you the motivation to keep going… even for 10+ more years. Remembering your WHY will help you feel energised and passionate about your business.   In today’s episode, I’m chatting to Sonia, who after 15 years of running a successful Salon… suffered from burnout. Sonia is going to be sharing her top tips and tricks for remembering your WHY. Here is How to Recover From Burnout.   Here is why you should listen to the full episode: Learn how to recover from burnout Understand why it’s important to remember your WHY Know key strategies to help you rediscover your passion Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.   Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Sonia Website: https://soniamagniercoaching.com/ Instagram: https://www.instagram.com/soniamagniercoaching/

As Salon Owners, we always do our best to make our clients feel relaxed and welcome in our Salon… right?   But, we might’ve missed something.   Have you ever asked a client if they would prefer to chat or just sit quietly with a magazine? Or, if they would prefer to sit in the far corner that’s away from all the other chairs? And… have you asked your team these questions too?   We want everyone to feel safe and included in our Salons, but first we need to start having a conversation with everyone in our Salon about what they NEED. You won’t know what someone needs until you ask!   If you’re not thinking about inclusion, diversity and mental health… it’s time to start. It doesn’t need to feel like a big rock, you can even start with one small change…   In today’s episode of the Salon Owners Collective Podcast, I’m chatting with Shortcuts co-founder Jo Burgess about mental health in the Salon (for your clients AND your team!).   Here is Your Salon Wasn’t Comfortable…   Here is why you should listen to the full episode: Learn the questions you need to be asking your clients and team Understand why mental health is important for your Salon Know how make everyone feel comfortable   Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.   Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Click the link below to learn Shortcuts 3 Magic Numbers to boost your revenue! Tell Me How to boost my revenue now!   Connect with Shortcuts Shortcuts Website: https://www.shortcuts.com.au/ Shortcuts Instagram: https://www.instagram.com/shortcuts_anz/ Shortcuts Facebook: https://www.facebook.com/ShortcutsSoftware Jo’s LinkedIn: https://www.linkedin.com/in/joanna-burgess?originalSubdomain=au

My Salon can’t push forward without me…   You know that feeling where you’re the Salon Owner but you’re also the biggest earner and a mother and a partner and you’re just doing all the things… you feel stuck. You want to grow your business but you can’t because you never have time to do anything outside of daily operations. It’s a cycle that can be hard to break.   A Salon Owner asked me how can my team and business push forward without me?’ and I thought it would be the perfect question to answer here on the podcast. You don’t need to feel stuck forever… you might just need a manager!   It’s time to get off the floor, bring in a manager and let your team and Salon grow without you! I promise you, it’ll be the best thing you ever do.   In today’s episode of the Salon Owners Collective Podcast, I’m chatting with Salon Mastery The Boardroom Coach, Joel, about why letting my manager take my job was the best thing I ever did… and how it can actually grow your business!   Here is My Manager Took My Job.   Here is why you should listen to the full episode: Learn the stages of growing your business Understand why it’s important to have a manager Know how to let your manager, take your job!   Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.   Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   EVENT: Salon Manager Mastery: Elevating Managers and Liberating Salon Owners Wednesday, May 22nd. 1.30PM NZT RSVP Here   Connect with Joel Joel’s Instagram: https://www.instagram.com/joelbouzaid/

Life is over at 30…   It can feel like that sometimes, right? You’re suddenly struggling with mood swings, changes to your metabolism, a lack of energy, feeling less productive and unable to focus… it’s tough. But it doesn’t need to feel like that, in fact, knowing this one thing can actually help you regain control of your life and your Salon… let’s talk about hormones!   Life doesn’t need to be over at 35… it’s just beginning! There may just be a few adjustments you need to make to your life. Hormones are part of who we are but they shouldn’t get in the way of you and your Salon’s success!   Hormones aren’t a topic that should be avoided because the changes to hormones are something we all experience (men and women!). It’s time we start welcoming conversations about our health and hormones so we can become better Salon Owners.   I wanted to share with you the key to navigating changes in your hormones to help you feel sharp and energised.   In today’s episode, I’m chatting to Anastasia Bennett from Life Hack Coaching to talk about How Hormones Impact Salon Success.   Here is why you should listen to the full episode: Learn how your hormones change in your 30s Understand why it’s important to recognise hormonal changes Know how to manage hormonal changes so you can be a successful Salon Owner   This episode of the Salon Owners Collective Podcast is sponsored by Shortcuts, your leading Salon Software provider. Click the link below to learn Shortcuts 3 Magic Numbers to boost your revenue!   Tell Me How to boost my revenue now!   Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.   Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Anastasia Website: https://www.lifehackcoaching.co.nz/ Facebook: https://www.facebook.com/Lifehackcoaching22/ Instagram: https://www.instagram.com/perimenopause_health_coach/

You recruit average, you get average! That makes sense, right? But as an industry, we still post the same ‘We’re Hiring’ ad and hope that our next rockstar stylist or therapist is going to see it and walk through the door! But, we’re always surprised when nobody ever responds and we immediately jump to the idea of ‘we’re in a hiring crisis!’. But what if I told you that this isn’t entirely true… Salon Owners are growing their teams, some are even getting 50+ applicants per job ad! You just need to ELEVATE the way you recruit. Times have changed and saying ‘We’re Hiring’ isn’t enough anymore to recruit Gen Z and beyond… You need to be shouting from the rooftops that you’re looking for your next rockstar! Because if you don't, who will? In today’s episode on the Salon Owners Collective Podcast, I’m sharing with you a LIVE Event I hosted in my Profitable & Successful Salon Owners Facebook group… here is, How to Beat the Hiring Crisis.   Here is why you should listen to the full episode: Learn how to recruit in a hiring crisis Understand why your job ads aren’t working Know how to share your vibe and tribe Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.   Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   GUIDE: There Are No Stylists… And What To Do About It https://bit.ly/NoStylists-IMAT-SOC (you’ll go via Messenger first)

You are too fat to be seen here…. As an industry (and the world), we’ve made efforts to be more inclusive. Learning how to work with different hair textures and skin tones, understanding and respecting other cultures… and although we still have a way to go, there’s one area of inclusion that we’ve left behind… weight. How would you feel if one of your therapists, said this to a client? What sort of culture do you have in your Salon where your team thinks it's okay to say that to someone? Their comments might not be that obvious, by prejudiced comments around weight get made every single day, in just about every Salon. Inclusion and diversity workshops and training sessions aren’t really the norm. But it’s time we start having those conversations with our team so that every client feels welcomed. I wanted to share with you the importance of inclusion and diversity in your Salon and how you can have those important conversations with your team. In today’s episode, I’m chatting to Sky McLaughlin from Larger Luxury to talk about the Beauty Bias: Is Your Salon ACTUALLY Inclusive? Here is why you should listen to the full episode: Learn what inclusion looks like in a Salon Understand why it’s important to train your team on the topic of inclusion and diversity Know how to have those (sometimes uncomfortable) conversations with your team Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.   Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   RSVP: There Are No Stylists Out There… And What To Do About It https://bit.ly/NoStylists-Event   Resources Mentioned: Thriving, Not Surviving: Your Solution to Attracting New Clients https://www.largerluxury.com/courses/inclusive-marketing-strategies-for-spas-and-beauty-professionals For 10% off, use code: SOC10   Connect with Larger Luxury Website: https://www.largerluxury.com/courses/larger-luxury Instagram: @largerluxuryofficial

I want to give up…   How many times have you felt this as a Salon Owner? It’s actually more common than you think… but most of the time it’s got nothing to do with the Salon but our personal lives!   When you run a Salon, it feels like it takes over your life… 24/7. But sometimes, stress, without even realising can come from your personal life when you don’t have a healthy work/life balance.   I remember when one of my Owners in our Salon Mastery Program said this to me, and although she had made huge improvements in her Salon, that wasn’t reflected in her personal life. She was so overwhelmed and exhausted.   I wanted to share with you some tools to help gain clarity in your life… and relieve stress!   In today’s episode, I’m chatting to Mridu Parikh, a Productivity Coach behind Life Is Organise on how to go From Chaos to Clarity: Stress Relief for Salon CEOs.   Here is why you should listen to the full episode: Learn the importance of healthy work/life balance Understand why it’s important to take time for yourself Know the secret to regaining clarity in your life   Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Resources Mentioned 10x Is Easier Than 2x: https://www.amazon.com.au/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X   Connect with Mridu Mridu’s Website: https://lifeisorganized.com/resources/ Mridu’s Instagram: https://www.instagram.com/lifeisorganized/ Mridu’s Podcast: https://lifeisorganized.com/podcast/

I need a new Manager! Where do I find one? Should I promote internally or post an ad… what do I do?!   Hiring a new manager can feel stressful… you have a couple of rockstars in your team who want to be a Manager but aren’t ready or the right fit, so you have to create and post a job ad which can feel like a whole daunting task in itself. And you still haven’t even decided what exactly your new Manager would do… Well, good news… you’ve realised that your Salon is growing and NEEDS a Manager which is a WIN. But although you have recognised you need a Manager, a lot of Salon Owners aren’t clear on what a Manager would even do… let alone what attributes make a good manager.   But… it doesn’t need to be a super stressful and daunting process. In today’s episode, I chat with our Motivating Managers Program Coach, Greta Veint about what attributes make a good Manager and how YOU can get ready for a Manager in ‘Where Do I Find a Manager?’.   Here is why you should listen to the full episode: Know where to find a Motivating Manager Learn the attributes all Managers should have Understand how YOU can get ready for your new Manager   Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.   Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. 5 Meetings that Rule Them All - Podcast Episode   Connect with Greta Greta’s Instagram: https://www.instagram.com/greta_veint/

Stop posting photos to your Instagram! I don’t mean it literally but how many other Salon Owners do you think are posting pictures of blonde balyage and lash lifts? Now, do you think clients can tell the difference between if it’s Susan or Jemima’s client in the photo? Trust me, as beautiful as all of your posts are… potential clients need a little help recognising your work. This is where Canva comes in! I know you’ve probably used Canva before, but do you think you’re using it effectively? I mean to the point where you’re creating Scroll-Stopping content that actually converts followers into ‘bums-in-seats’ clients! I want to share with you a few features as well as some Canva tips and tricks that will transform your Social Media! In today’s episode, I’m chatting to talented Brenda Cadman, a Canva Verified Expert about everything you need to know about The Canva Effect: How to Create Scroll-Stopping Social Media Posts Here is why you should listen to the full episode: Know the secret to scroll-stopping posts Learn game-changings Canva features Understand why it’s important to have recognisable content Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Brenda Brenda’s Website: https://brendacadman.com/ Brenda’s Instagram: https://www.instagram.com/brendacadman/ Brenda’s YouTube: https://www.youtube.com/c/BrendaCadman

Creating the $100k Career Roadmap was one of the best things I ever did as a Salon Owner… When you give your team a path to success, they are motivated to WIN! You’ll be ahead of the dreaded “Can I get a pay rise?” conversations because both you and your team have transparency to know what needs to happen before the conversation can even begin! When you give your team a roadmap for success, not only can they see the steps they need to take to get a pay rise but they are also more likely to stay in your Salon. Too many ROCKSTAR stylists and therapists leave after 2 years… because they ran out of future in your Salon! One of my stylists stayed with me for 20 years because she had a roadmap to follow… Today I am sharing How to Beat the 2 Year Team Exit from my recent LIVE Workshop in the Profitable and Successful Salon Owners Facebook Group Here is why you should listen to the full episode: Learn to do’s and don’ts of paying your team Understand what the $100k Career Roadmap is Know the 3 ways to motivate your team without paying them more Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Put down the hairbrush, step away from the facemask… Would you believe me if I said you can grow your team WITHOUT ever serving clients… maybe even to a team of 30?! Your team culture is the key to growing your Salon but how passionate YOU are may cause your Salon to completely fall apart. Your team pick up on your energy, if you’re not passionate, or falling out of love with your Salon… your team won’t be motivated or interested in working for you… You want your team to feel ALIVE, so you need to create a ‘Live Your Free’ Culture where your team WANT to stick around… and tell all their friends to come work for you too! Today’s episode I’m chatting to the amazing Natalie Wood from Clique Salon in Hourston about How She Grew to a Team of 30… without ever picking up a hairbrush.   Here is why you should listen to the full episode: Learn what it means to have a ‘Live Your Free Culture’ Understand the importance of being passionate about your work Know the secret to recruiting and retaining a Rockstar team Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.   Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Natalie Natalie’s Instagram: https://www.instagram.com/natalierenaewood/ Natalie’s TikTok: https://www.tiktok.com/@natrenaewood Clique Salon Instagram: https://www.instagram.com/cliquesalon/ Clique Salon TikTok: https://www.tiktok.com/@cliquesalon Clique Salon Website: https://cliquesalon.com/

Sharing stories with your team could save your Salon thousands of dollars… in fact, it’s saving some companies billions! You feel like you’re telling your team the same thing over and over again. They don’t listen, they do it wrong and you just don’t trust them. Learning to trust your team can feel like an uphill battle… but it doesn’t have to be. Leading through storytelling! Storytelling is one of the most powerful tools we have for teaching and leading a team… and the best part… it’s free! Trust me, sharing stories will not only help you teach your team but also help in leading them. Today’s episode I’m back with Salon CEO Coach, Joel Bouzaid where we chat about Leading Through Storytelling: Showing Up and Inspiring Your Team.   Here is why you should listen to the full episode: Learn what your job is as Salon CEO Understand the power of storytelling Know the 3 stories that will help you succeed as a leader Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.   Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   5 Questions to Ask Your Team - Podcast 5 Questions You NEED to Build a Strong Culture - Guide   Connect with Joel Joel’s Instagram: https://www.instagram.com/joelbouzaid/

Peach fuzz, sparkle foils, and packages are a Salon Owners new best friend… sort of! Every 6 months, retail stores follow the trends of fashion to increase sales and revenue, but for some reason, we don’t do the same in Hair and Beauty. Instead, we push the same services and promotions all year… Let’s change that! Following the trends of fashion, whether it be a trending colour, new hairstyle, nail shape, or anything… can increase your revenue - and it doesn’t need to be hard. Today’s episode I’m chatting to Kristina Russell from Colour Kristina to talk all about How Fashion Trends Can Increase Your Salon Revenue!   Here is why you should listen to the full episode: Learn where to find the latest trends Understand how to fit trends into your Salon Know how to market your latest trend-setting service   Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.   Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Kristina Website: https://kristinarussell.com.au/courses/ Instagram: https://www.instagram.com/colourkristina/ Podcast: https://kristinarussell.com.au/podcast/ FREE Guide: https://www.kristinarussell.online/stealmyformulas  

It’s time to call the police… When a Rockstar turns into a Bad Apple, you don’t know what to do. They used to be fully booked and smashing sales but now they’re making all of these mistakes and rolling their eyes… is it time to say goodbye? Not yet. You can bring your Bad Apples back to being Rockstars… you just need to know what steps to take and when it’s best to just walk away.   Today’s episode is a sneak peek into my recent LIVE workshop on the Profitable and Successful Salon Owners Facebook group! I’m sharing with you 3 Reasons Why Your Rockstar Turned into a Bad Apple, what to do about it, when to call the police, and if you should just say goodbye. Here is why you should listen to the full episode: Learn WHY Rockstars become Bad Apples Understand what steps to take to bring them back to Rockstar status Know when it’s time to say goodbye Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.   Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Why are you only posting pictures of pretty hair colours or nice nails?   Gone are the days when social media was the window to your Salon. Now, social media is in the building! We use social media for everything, from attracting new clients to attracting new team members but sometimes… it doesn’t work.   But, no matter where you are in the world, social media can be a game changer for your Salon - you just need to know what to say!   Today’s episode of the Salon Owners Collective Podcast is Why Your Social Media Strategy Isn’t Working… where Larissa is joined by Vivienne Johns from The Hairdressers Social Club to share her top tips for nailing your social media.   Here are three reasons why you should listen to the full episode: Learn the biggest mistake your making with social media Understand what your followers WANT to see online Gain industry insight into how to attract clients AND team members   Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.   Resources CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Vivienne Johns Website: https://www.thehairdresserssocialclub.com/ Vivienne’s Instagram: https://www.instagram.com/thehairdresserssocialclub?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

I think I might explode… This is a common feeling among Salon Owners when a team member keeps crossing a line - they’ve dropped the ball, keep making mistakes, and no longer have a positive influence on the team. But, you don’t need to explode, you just need to build trust with your team so that they feel comfortable communicating with you… Today’s episode is Does Your Team Actually Trust You? with Joel Bouzaid.   Here are three reasons why you should listen to the full episode: Learn the difference between intent and impact Understand how to have a conversation with an underperforming team member Know when critical conversations need to be had Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.   Resources CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Joel Joel’s Instagram: https://www.instagram.com/joelbouzaid/

Gen Z doesn’t know how to communicate! Understanding Gen Z in the workplace is one of the things we, as Salon Owners, NEED to know in 2024. When we are aware of emerging challenges and trends, we have the opportunity to learn and take advantage of the changes happening in our industry! Adapt and adopt the change to get ahead or risk being left behind…   Today’s episode is Connection, Communication & Confidence - What You Need to Know About 2024 with Janine Simons and Mana Dave.   Here are three reasons why you should listen to the full episode: Learn the ‘must-knows’ for 2024 Understand what it takes to be a successful Salon Owner in 2024 Gain industry insight that will set you up for a year of success   Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.   Apply Now to Salon Mastery Coaching now.   Resources CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Janine Simons Website: https://manesalon.co.nz/ Mane Salon: https://www.instagram.com/mane_salon/ Janine’s Instagram: https://www.instagram.com/hairbiz1010/   Connect with Mana Dave Website: https://www.blazehair.com/welcome Blaze Hair: https://www.instagram.com/blaze_hair/ Mana’s Instagram: https://www.instagram.com/manadave/

What do you expect from me as your leader? Trust me, this question is not as scary as it sounds… in fact, asking this question can help transform your team culture! When you ask these types of questions, you’re finding out how your team feels. You may learn what is or isn’t working and what they need from you. Because you can’t build a WINNING culture when you don’t actually know how your team feels… Today on the Salon Owners Collective Podcast, we’re giving you exclusive access to one of our Salon Mastery Intensive events from last year where Larissa breaks down the 5 Questions You Need To Ask Your Team!   Here are three reasons why you should listen to the full episode: Learn the 5 questions you SHOULD be asking your team Understand how to ask these questions in a way that is positive and constructive Learn when you should be asking them Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Click here to apply for Salon Mastery Coaching now.   5 Questions You NEED to Build a Strong Culture - Guide   Resources CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group

Being uncomfortable is what makes successful Salon Owners… You get used to taking risks, trying new things, having those tough conversations with your team (and clients!) and before you know it, those uncomfortable situations begin to feel… comfortable! So comfortable that even when friends, family and clients are asking “Aren’t you freaking about opening a Salon in the middle of a pandemic”... you don’t even flinch. That is what happened to today’s Salon Owners Collective Podcast guest Kelly Manu, the winner of the New Zealand Salon of the Year 2023 award and founder of UNA! Today’s episode is How She Got Comfortable With Being Uncomfortable Here are three reasons why you should listen to the full episode: Learn Kelly’s story to Salon Owner success Get inspired by the art of getting comfortable with the uncomfortable Learn how to encourage the next generation of Salon Owners Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Click here to apply for Salon Mastery Coaching now. Resources CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Kelly Manu Website: https://www.una-akl.com/ UNA Instagram: https://www.instagram.com/una_akl Kelly’s Instagram: https://www.instagram.com/kellymanu_/   Resources Kelly Mentioned Circles of Hair: https://www.instagram.com/circlesofhair/ The Salon by Ash Crocker: https://www.instagram.com/thesalonbyashcroker/

We’re too busy, we all work different hours, I’m not sure what to talk about… These are common feelings Salon Owners have when it comes to meetings. But what if I told you there were 5 different types of meetings you should be incorporating this year? I know, 5 meetings sounds crazy! But you are not going to spend your life in meetings… if you plan them right. These 5 meetings will save you a lot of stress, miscommunication and will even help with productivity…   This episode of the Salon Owners Collective podcast is a snippet of Larissa speaking at a Salon Owners Collective Intensive event. So, here are the 5 Meetings that Rule Them All - are you ready to start scheduling meetings? Here are three reasons why you should listen to the full episode: Learn the 5 types of meetings you should be having Find out what to talk about in meetings Understand the importance of meeting with your team Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Click here to apply for Salon Mastery Coaching now.   Resources CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group   Join Salon Mastery to have access to our Intensive Events: https://bit.ly/ApplySMRiss Chat with Me: https://bit.ly/ChatWithMeYT Instagram: https://bit.ly/InstagramSalonOwnersCollective Facebook: https://bit.ly/FBSalonOwnersCollective Facebook Group: https://bit.ly/YT-FacebookGroup

Running a Salon is hard. You’re juggling all of these balls and you feel like you can’t catch a break because if you do, all of the balls will hit the ground! And although there are times when we can add another ball without any problem, sometimes we just need to stop, pick the balls up and start again. And that’s ok! It can be scary going from lots of growth with a full appointment book to seeing the numbers and thinking ‘how am I supposed to pay my team’. But, you never know where the next opportunity lies… Today on The Salon Owners Collective Podcast, Larissa is joined by Kate Jarrett, founder of Hair by Loxy’s to discuss Success, Failure and Starting Over - Lessons of Salon Owner.   Here are three reasons why you should listen to the full episode: Learn Kate’s top business secret Get inspired by the growth of a ‘hobby’ to a full empire Learn how to start over Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Click here to apply for Salon Mastery Coaching now.   Resources CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Kate Jarrett Website: https://hairbyloxys.com/ Instagram: https://www.instagram.com/hairbyloxys   Resources Kate Mentioned Untamed by Glennon Doyle https://www.amazon.com/Untamed-Glennon-Doyle-Melton/dp/1984801252

Our team is leaving to go solo, profits are dropping, and we’ve hit the limit with pricing. We heard this a lot in 2023. But remember, opportunity always comes out of crisis - and we’ve been through a lot as an industry (and the world) over the past few years. 2024 is a new chapter and a new opportunity for us to grow our Salon and make a killing in the industry. You can have an incredible team, and great clients, get paid well, and do what you love, all whilst not overworking… Although in this new chapter, a lot is changing, it doesn’t need to be a challenge - it’s an opportunity. We just need to focus on what we can control. Today on The Salon Owners Collective Podcast, Larissa chats about the 3 things all Salon Owners should be focussed on in 2024 - you may even join the $1 Million Salon Club (or $2 million, or even $5 million!).   Here are three reasons why you should listen to the full episode Get ahead of the New Year rush - get things under control now Learn my secrets to growing your Salon in 2024 Enter into the New Year with a plan   Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Click here to apply for Salon Mastery Coaching now.   Resources CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

We want to feel confident as the leader, and know how and when to have those hard conversations whilst also being able to have fun with your team. But nobody tells you how to do it all, how to be the ‘fun’ boss whilst also being the boss that gets stuff done so wages can be paid and clients are happy - for a lot of Salon Owners, it’s something we just have to learn on the job… But, it doesn’t have to be that hard. You can do it all! You can know how to have those conversations we all avoid and have clear meetings with your team whilst also still having fun at the same time. You just need to act like you're driving a speed boat, where every conversation, meeting, or book you read can change the path of the boat for the better… Today on The Salon Owners Collective Podcast, Larissa is joined by Penny Holden. To chat about The Key to Leadership: Meetings, Power and Difficult Conversations Here are three reasons why you should listen to the full episode: Learn how to get conscious - in leadership Look after yourself and your team by having those difficult conversations Understand the reality of being a human being… Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Click here to apply for Salon Mastery Coaching now.   Resources CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Penny Holden Website: https://pennyholden.com/ LinkedIn: https://www.linkedin.com/in/pennyholden/ Email: [email protected]   Resources Penny Mentioned The Monk Who Sold His Ferrari: https://www.amazon.com.au/Monk-Who-Sold-His-Ferrari/dp/0062515675

Before we jump into 2024 and map out our goals and dreams, let's take a moment to stop and reflect on what an incredible year 2023 has been! So it’s only fitting that we reflect on some of the conversations we’ve had over the last year on the Salon Owners Collective Podcast. We’ve done nearly 50 episodes, welcomed over 20 new guests onto the podcast and we’ve delved into some great topics this year. But amongst all of the amazing conversations and lessons we’ve learnt, 5 stand out from the rest. These are conversations that not only I loved, but you guys really engaged with too. Today on The Salon Owners Collective Podcast, Larissa reflects on the year with the 5 Biggest Lessons of 2023 - it may even help you plan your goals for 2024! Here are three reasons why you should listen to the full episode: Reflect on the key learnings of 2023! Learn about the systems and processes needed to recruit and retain a winning team… and a winning client. How to pay yourself (what you want and deserve) in 2024! 12 Steps to a Stress-Free Christmas We know how busy the lead-up to Christmas is for Salon Owners - ordering stock, booking clients and creating a great employee experience, which is why we’ve put together 12 steps to a stress-free Christmas!   Keen to get your hands on it? Simply sign up for our 12 steps to a stress-free Christmas series via our Free Profitable and Successful Salon Owners Facebook group - https://bit.ly/StressFree_Xmas Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Click here to apply for Salon Mastery Coaching now. Resources CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Technology can be scary for us to wrap our heads around - it’s always changing, there are a million updates, and it’s just not worth the stress! But what if I told you that technology, more specifically AI, can actually save us a heck of a lot of time… As Salon Owners, we often think we’re ‘not a computer guy’ we just want to help people look and feel their best and we do that with our hands (and our scissors and brushes and all the other tools we use). But AI is one of the most powerful tools we have available to us, and for some reason, our industry is falling behind by not using it!   Today on The Salon Owners Collective Podcast, Larissa is joined by Scott Moon from Salon SOS to discuss 3 Ways AI CAN Help Your Salon. Scott breaks down how WE as non-tech people, can use AI… and actually make Marketing and the way we communicate with our clients a whole lot easier. Here are three reasons why you should listen to the full episode: Discover that AI isn’t just about robots, it’s also about helping you save time! Learn 3 ways to incorporate AI into your marketing plan so you can focus on other areas of your business What mistake Salon Owners are making with how they currently use technology… and how to fix it! 12 Steps to a Stress-Free Christmas We know how busy the lead-up to Christmas is for Salon Owners - ordering stock, booking clients and creating a great employee experience, which is why we’ve put together 12 steps to a stress-free Christmas! Keen to get your hands on it? Simply sign up for our 12 steps to a stress-free Christmas series via our Free Profitable and Successful Salon Owners Facebook group - https://bit.ly/StressFree_Xmas   Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Click here to apply for Salon Mastery Coaching now.   Resources CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Salon SOS Website: https://www.salonsos.ca/ Facebook: https://www.facebook.com/salonoptimisationsolutions/ Instagram: https://www.instagram.com/salon.s.o.s/ YouTube: https://www.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww/ TikTok: https://www.tiktok.com/@salon.s.o.s   Resources Scott Mentioned AI Training: https://www.salonsos.ca/challenge-page/ai-training-hair-salon ChatGPT: https://chat.openai.com Dall/e: https://openai.com/dall-e-2 7 Habits of Highly Effective People: https://www.amazon.com.au/7-Habits-Highly-Effective-People/dp/0743269519

We’re in a recession! Clients aren’t coming in and the team isn't meeting their targets - we’ve heard this conversation a lot from Salon owners around the world. But, what if I told you 4 revenue-building tactics for 2024 that can help your Salon beat the recession slump… starting with a winning culture. The client wins when she gets what she wants, what she needs, and gets things she didn’t even know she needed - and when she wins, she comes back. Our team wins when they’re busy and meeting targets, when they’re winning, we’re also winning - creating a winning culture. Today on The Salon Owners Collective Podcast, Larissa reveals 4 revenue-building tactics for 2024 to build a winning culture during a recession.   Here are three reasons why you should listen to the full episode: Plan for profits in 2024 Learn my secrets for a winning culture Beat the recession slump   12 Steps to a Stress-Free Christmas We know how busy the lead-up to Christmas is for Salon Owners - ordering stock, booking clients, and creating a great employee experience, which is why we’ve put together 12 steps to a stress-free Christmas! Keen to get your hands on it? Simply sign up for our 12 steps to a stress-free Christmas series via our Free Profitable and Successful Salon Owners Facebook group - https://bit.ly/StressFree_Xmas   Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Click here to apply for Salon Mastery Coaching now Resources CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Everyone’s talking about Employee Experience - but what does it actually mean? Not too long ago, employee experience was a little-known concept - but post-pandemic, it has blown up as companies are discovering the untapped value and potential of exceptional employee experience design. Basically, employee experience refers to the experience that your team members have working for you - what they like about working for you - and what they don’t like or would like to see changed or improved. And the reason it's so important is that a great employee experience can improve recruitment, retention, engagement, and even customer service in your Salon. So, today on The Salon Owners Collective Podcast, Larissa is joined by expert HR consulting company Human Kind - who reveals the 7 principles of Employee Experience and how an exceptional employee experience design can bring value to your Salon.   Here are three reasons why you should listen to the full episode: Discover the true meaning of an employee experience and how it can bring value to your business Learn the 7 principles necessary to design a great employee experience in your Salon Get started with the 4 steps to designing an employee experience for your Salon.   12 Steps to a Stress-Free Christmas We know how busy the lead-up to Christmas is for Salon Owners - ordering stock, booking clients, and creating a great employee experience, which is why we’ve put together 12 steps to a stress-free Christmas! Keen to get your hands on it? Simply sign up for our 12 steps to a stress-free Christmas series via our Free Profitable and Successful Salon Owners Facebook group - https://bit.ly/StressFree_Xmas

Did you know that people spend on average 30% more during the Christmas season? The psychology around Christmas spending is interesting, but the important thing to know is that people want to spend - they spend on their loved ones and they spend on themselves. So how do we make sure they spend in our Salons? How do we make sure we can have our piece of the pie - and eat it too? Today on the podcast I’m going to reveal 2 ways that you can cash in on Christmas - and maximise sales in your salon WITHOUT squeezing in any extra clients.   Here are three reasons why you should listen to the full episode: Learn the number 1 mistake salon Owners make during the silly season Find out the trick to selling gift vouchers in your Salon Discover the secret of slowing down - to speed up. Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat! Salon Mastery Achieve Salon Growth without overwhelm or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it! Together we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward Success. The Salon Mastery HUB delivers Strategies, Done-For-You, Masterclasses, workshops & more. Live Salon-Growth Workshops with Industry Experts & Coaches Access to a close-knit community of Salon Owners so you never feel alone Click here to apply for Salon Mastery Coaching now. Resources: Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. - Inside, you’ll get access to exclusive strategies and done-for-you templates that I don’t share anywhere else. And you can ask me and all of the other Salon Mastery Success Coaches your burning salon business question! Plus, you’ll gain an amazing community of supportive and like-minded salon owners who really understand you, and want you to succeed as much as I do CLICK HERE to join

I've got a story for you - a tale of triumph, camaraderie, and unexpected business lessons straight from the heart of a football tournament. Picture a field filled with passionate kids, dedicated parents, and an atmosphere buzzing with anticipation. But this time, something was different. In the midst of cheers and laughter, my son's team faced an unexpected loss, challenging everything we thought we knew about success and growth. It got me thinking, and I realized that this experience mirrored the journey we all undertake in our businesses. So, buckle up, because I'm about to unveil "From Loss to Leadership: Lessons from Losing," a podcast where we delve deep into the valuable insights I gained from that football tournament. Here's a sneak peek of what awaits you: Even Winners Don't Win All the Time: Success isn't a linear journey. What to do when it’s all turning to custard. Discover the magical ingredients that can transform your business, helping you see the bigger picture even in the midst of chaos. Learn how to build a strong, supportive team and community - boosting confidence and fostering a sense of belonging. a New CEO Mindset to lead your team with positivity, setting the stage for continuous growth. Understand how vision can transform a team, ensuring they see their future intertwined with the success of your salon. This podcast isn't just about football; it's about life, leadership, and the spirit that propels us into forward momentum no matter the challenges we face. Join me on this episode as we unravel these valuable insights, So, what are you waiting for? Keep dreaming, keep growing, and keep shining. #FromLossToLeadership #SalonSuccess #BusinessLessons #StayTuned Here are three reasons why you should listen to the full episode: Discover my 7-step proven profit formula for maximising profit in your salon Stop viewing numbers as the enemy – learn the exact levers to pull to make your numbers work for you. Step into your role as a badass salon CEO with a GAME PLAN – no more winging it. Let’s chat… If you’d like to chat with me, you can tell me a bit about your business and how I may be able to help you. Just click here to jump over into Messenger & chat! Resources: CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

Why is it that every year without fail, every single client that you’ve ever looked after wants to book in with you in the 3 weeks before Christmas? With less than 7 weeks until Christmas, you might be starting to feel a little anxious about the madness that awaits, the late nights, skipped lunch breaks, and the pressure to squeeze in just one more client. You know you should be optimising on the gold rush that is the silly season and making hay while the sun shines - but you also need to protect the well-being of your team and make sure they’re still standing by the time you finally shut the doors on Christmas Eve. It’s enough to make you want to pull your hair out - if not question whether all of this is even worth it!  But it doesn’t have to be like that. Today on the Podcast Larissa reveals 8 strategies to help you optimise your appointment book during the silly season - without burning out your team. Here are three reasons why you should listen to the full episode:Find out the 3 signs (Salon Owners often miss) that your team culture needs attentionDiscover the secret to banishing low morale, bad attitudes and unmotivated team members. Learn the 3 steps to building an empowered, exceptional, and intentional team culture Let’s chat…I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Salon MasteryAchieve Salon Growth without being overwhelmed or overworking – it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it!Together we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward Success. The Salon Mastery HUB delivers Strategies, Done-For-You, Masterclasses, workshops & more. Live Salon-Growth Workshops with Industry Experts & Coaches Access to a close-knit community of Salon Owners so you never feel alone Click here to apply for Salon Mastery Coaching now.Resources:Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.– Inside, you’ll get access to exclusive strategies and done-for-you templates that I don’t share anywhere else. And you can ask me and all of the other Salon Mastery Success Coaches your burning salon business question! Plus, you’ll gain an amazing community of supportive and like-minded salon owners who really understand you, and want you to succeed as much as I doCLICK HERE to join

Do you remember how you felt when you decided to throw caution to the wind, take a leap of faith and open your own Salon?Well, I do - It was exhilarating - I was excited, determined, impassioned - I had a vision and I knew exactly what I wanted to do. And then in what felt like the blink of an eye I was in the thick of it. Juggling all the “business things” like marketing, recruitment and payroll. And the ah-ha moment that lead me to start my own business felt like a lifetime ago. You’ve learnt so much, grown as a professional and as a human being - stepped into this crazy new role - but actually, there are lessons still to be learned from your past self - the person who started you on this journey. Today on The Salon Owners Collective Podcast I’m joined by former musician, dad, and soon to be barbershop owner Jake Bushnell - he shares his story - and what he’s already learned in the early stages of starting a business. Here are three reasons why you should listen to the full episode:Find out the most important thing we can learn from our past selves about business Discover the importance of slowing down, and keeping it super simple sweetheart. Reconnect with the person you were when you opened your Salon by remembering your WHY.   Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Salon MasteryAchieve Salon Growth without overwhelm or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it!Together we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward Success. The Salon Mastery HUB delivers Strategies, Done-For-You, Masterclasses, workshops & more. Live Salon-Growth Workshops with Industry Experts & Coaches Access to a close-knit community of Salon Owners so you never feel alone Click here to apply for Salon Mastery Coaching now.Your people are waiting for you...Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.- Inside, you’ll get access to exclusive strategies and done-for-you templates that I don’t share anywhere else. And you can ask me and all of the other Salon Mastery Success Coaches your burning salon business question! Plus, you’ll gain an amazing community of supportive and like-minded salon owners who really understand you, and want you to succeed as much as I doCLICK HERE to join

A business owners - and leaders of a tribe its so important to be able to recognise the signs of a broken or deteriorating team culture in your Salon. Culture, whether intentionally designed or allowed to manifest organically plays a vital role in the success of your business. And there are some telling signs that are often missed by Salon Owners, of a culture that needs attention. And failure to recognise these things as symptoms of a larger problem will cause the problem to worsen over time. I don’t want that for you. Thats why today on the Salon Owners Collective Podcast I’m going to reveal the 3 signs that your Salon culture needs attention - and what to do about it. Here are three reasons why you should listen to the full episode:Find out the 3 signs (Salon Owners often miss) that your team culture needs attentionDiscover the secret to banishing low morale, bad attitudes and unmotivated team members. Learn the the 3 steps to building an empowered, exceptional, and intentional team culture Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Salon MasteryAchieve Salon Growth without overwhelm or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it!Together we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward Success. The Salon Mastery HUB delivers Strategies, Done-For-You, Masterclasses, workshops & more. Live Salon-Growth Workshops with Industry Experts & Coaches Access to a close-knit community of Salon Owners so you never feel alone Click here to apply for Salon Mastery Coaching now.Resources:Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.- Inside, you’ll get access to exclusive strategies and done-for-you templates that I don’t share anywhere else. And you can ask me and all of the other Salon Mastery Success Coaches your burning salon business question! Plus, you’ll gain an amazing community of supportive and like-minded salon owners who really understand you, and want you to succeed as much as I doCLICK HERE to join

What does culture look like in your Salon?If a client walked into your Salon today - what would they notice about your team? And you as their leader? Because trust me - they are noticing. They’re noticing the attitudes, behaviours and habits exhibited by your team - and it’s painting a picture of your culture. Why is this important? - because the culture in your salon is reflected in the experience you give your clients. So how do you make sure that the experience you’re providing and the culture you’re demonstrating reflects your values and purpose as a business? Well, today on the Podcast Million Dollar Salon owner and Salon Mastery Coach Sophie Anquetil shares her story - all about how she cultivated a culture in her Salon that was in line with her ultimate business vision and the experience she wanted to create for her clients - and her staff - by leading from the back. Here are three reasons why you should listen to the full episode:Discover the number one thing you need to know in order to cultivate a great culture in your Salon Learn the 3 Secrets to Building a Confident, Self-sufficient team who don't need you. Find out how to attract the right the right people to who will leave and breathe your Salon culture.

One thing I’ve noticed working with Salon Owners is that a lot of them will tell me that they don’t have a mission or vision for their business. But it’s not that they don’t have a mission and a vision - of course they do. Because if you have a business then of course you have a why.  And your why is essentially your mission and vision! Why you’re here, doing this thing. So when Salon Owners tell me that they don’t have a mission or a vision what they really mean is they don’t have a DEFINED mission and vision that they can communicate to their team. It’s so important to have this because your mission and vision not only create unity within your team…but also give your team members a glimpse into the future. And like I always say - team members leave when they can’t see a future with you. But how do you get your team to connect with YOUR vision? How do you make YOUR vision relevant to them? In this episode of The Salon Owners Collective Podcast I reveal the fundamentals of how to define and communicate your mission and vision and how to use team workshops to involve your team in setting the values that will be critical to living that mission and realising that vision. Here are three reasons why you should listen to the full episode:Learn how to define your mission and vision and communicate them with your team. Identify your salon values and what they look like using 3 real-life scenarios Discover a workshop structure that will get your team involved, engaged and invested in your salon mission and vision. Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Salon MasteryAchieve Salon Growth without overwhelm or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it!Together we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward Success. The Salon Mastery HUB delivers Strategies, Done-For-You, Masterclasses, workshops & more. Live Salon-Growth Workshops with Industry Experts & Coaches Access to a close-knit community of Salon Owners so you never feel alone Click here to apply for Salon Mastery Coaching now.Salon CEO Business SecretsJoin over 5,500 industry experts and Salon Owners, and gain access to my Salon CEO Business Secrets in my Profitable & Successful Salon Owners Facebook group.- Inside, you’ll get access to exclusive strategies and done-for-you templates that I don’t share anywhere else. And you can ask me and all of the other Salon Mastery Success Coaches your burning salon business question! Plus, you’ll gain an amazing community of supportive and like-minded salon owners who really understand you, and want you to succeed as much as I doCLICK HERE to join

Here's a question for you - exactly how much are you investing in your Salon Marketing? - and how much return on investment are you getting?I’m talking about the money you invest into marketing your Salon, versus the return you get from NEW CLIENTS booking into the Salon.I can feel the shoulder struggling and the eyes darting around the room from here. Let me guess, you’ve got no idea because like most Salon Owners I know - you’ve been winning it. Well what if I told you there’s actually a formula for this - a simple formula that will analyse the effectiveness of your current marketing AND tell you how much to invest (and where to invest it) based on those findings?In the episode of The Salon Owners Collective Podcast, I’m inviting you to be a fly on the wall of one of my Salon Mastery Coaching sessions where I reveal the 5 numbers you need to know to make informed, strategic decisions about your marketing investmentsBecause investing money into your marketing is a necessity for growing your businesses - but it an be scary right? But trust us, it's scarier when you’re going in blind…   Here are three reasons why you should listen to the full episode:Learn the 5 numbers you need to know before investing into marketing for your Salon. Find out which numbers to consult that will reveal what is and ISNT working in your marketing strategy. Walk away with the exact formulas that will help you invest strategically in your businessLet's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Salon MasteryAchieve Salon Growth without overwhelm or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it!Together we’ll build a 9-part business stragegy for your salon with your own dedicated Sucess Coach to lead you toward Success. The Salon Mastery HUB delivers: Strategies, Done-For-You, Masterclasses, Live Salon-Growth Workshops with Industry Experts & Coaches and Access to a close-knit Community of Salon Owners so you never feel alone Click here to apply for Salon Mastery Coaching now.Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

Do you ever feel overstimulated by content on the internet? Like, there's so much content - there’s just no way you can possibly take it all in. It makes you think right, how is my content supposed to reach my audience in and amongst all this chaos? With so many messages from different brands and corporations bidding for their attention - how do I make my message stand out?The thing about social media is - theres no limited to how much can be posted right? So the stakes, the competition and the expectation is higher. You can’t just post any old thing and get seen. You’ve got to be intentional and strategic and consistent.You’ve got to tell a story.On this episode of The Salon Owners Collective Podcast we are joined by the incredible Hayley Mears, an expert on building a brand story and the best person to help tell us, once and for all, what should we be posting on social media. Here are three reasons why you should listen to the full episode:Discover the importance of communicating your brand story on social media - and how to do it effectively. Understand the key elements of brand that you need to define in order to present a cohesive, inspirational and relatable brand story. Find out how (much) to prioritise content creation and development as part of your marketing strategy Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Salon MasteryAchieve Salon Growth without overwhelm or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it!Together we’ll build a 9-part business strategy for your salon with your own dedicated Success Coach to lead you toward Success. The Salon Mastery HUB delivers Strategies, Done-For-You, Masterclasses, workshops & more. Live Salon-Growth Workshops with Industry Experts & Coaches Access to a close-knit community of Salon Owners so you never feel alone Click here to apply for Salon Mastery Coaching now.Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

Do you feel like recruiting great staff, god - even any staff - in the hair and beauty industry is just getting harder and harder?Do you reminisce on the good old days when you could just tape a sign to the window saying “We’re hiring” and wait for your dream team member to walk through the door?But now, the tides have changed - and it’s not enough just to be hiring - you’ve got to be actively recruiting.  Pitching yourself as a great place to work for your dream team member so that she chooses you over the Salon next door. You’ve got to pull out all the stops - putting the right hiring messages in the right place at the right time - you’ve got to sell yourself to potential team members the same way you’d sell yourself to potential clients. It sounds exhausting but it doesn’t need to be, and it's a lot less exhausting than waiting for a miracle, right?Today on The Salon Owners Collective Podcast, we’re sharing our 110 hiring tips that will do just that - resulting in applications from your dream team member AND a hiring strategy that will future-proof your salon from those out-of-the-blue resignations that we can’t predict - but we know are coming - whether its today, tomorrow or 3 months from now. Here are three reasons why you should listen to the full episode:Discover our 10 Hiring Tips that will flood your desk with applications from your dream team memberCreate a hiring strategy that will futureproof your Salon from dreaded out-of-the-blue resignations. Promote yourself as an employer brand - and become the Salon where the best stylists and therapists dream of working. Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Salon MasteryAchieve Salon Growth without overwhelm or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it!Together we’ll build a 9-part business strategy for your salon with your own dedicated Sucess Coach to lead you toward Success. The Salon Mastery HUB delivers: Strategies, Done-For-You, Masterclasses, workshops & more. Live Salon-Growth Workshops with Industry Experts & Coaches Access to a close-knit Community of Salon Owners so you never feel alone Click here to apply for Salon Mastery Coaching now.Your people are waiting for you...Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.- Inside, you’ll get access to exclusive strategies and done-for-you templates that I don’t share anywhere else. And you can ask me and all of the other Salon Mastery Success Coaches your burning salon business question! Plus, you’ll gain an amazing community of supportive and like-minded salon owners who really understand you, and want you to succeed as much as I doCLICK HERE to join now!

What does it really mean to be a Salon CEO? This is a question that I personally spent the best part of 20 years working my way through when I owned my own Salon. And ultimately I landed on this: being a Salon CEO means taking control of both your business so that it facilitates your life and the life you’re working towards. Because as you’ve heard me say time and again we work to live we DO NOT live to work. It’s the very thing that possessed you to open your own Salon in the first place right? FREEDOM - to live your life on your terms. But how do we achieve this? It's a simple idea but actually, becoming a Salon CEO isn’t simple by any means and for me certainly it was a process of trial and error, mistakes, and constantly challenging my way of thinking before the secrets to becoming a Salon SEO finally revealed themselves to me. And today I’m revealing them to you too. Here are three reasons why you should listen to the full episode:Learn Larissa’s 3 secrets to being the Salon CEO - if you’re not doing these three things, you need to start. Yesterday. Reveal the 3 mistakes you’re making that are stopping you from becoming the Salon CEO… grow your business without overworking or overwhelmFind the calm in the chaos by creating white space in your mind and daily life. Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

As a business owner do you ever have bad days, but feel like you can’t let anyone know - you’ve just got to soldier through because you’re not just a busisness owner, are you?You’re a boss, a mother, a partner - people are counting on you to have your shit together.Often in the business world, we celebrate positivity, success and productivity so much that its easy to feel like other people don’t have bad days. But i’m here to tell you that they do - we all do - we all have bad days and actually, the more we suppress our stress and pretend like bad days don’t happen the worse it gets.Today on the podcast I’m joined by passionate, women's empowerment podcaster, Mihi Sorensen.  Self-proclaimed, Mihi is “obsessed with personal growth” (girl, same!) and empowering women to be their best selves and live their best lives, by starting a conversation about all things that impact women, including..How to handle bad days (like a bad b*tch.)Today we’re dismantling the “tabboo” of bad days - because they do happen, and they will happen - and we CAN get through them WITHOUT suppressing them and pretending they didn’t happen. Here are three reasons why you should listen to the full episode:Challenge your instinct to suppress your bad days Discover the 2 steps to handling bad days Find out how to turn a bad day into a growth tool by confronting it - like a bad bitch.  Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE for Mihi's Podcast - Empower with Mihi

The next thing to go wrong, is going to send me over the edge.Do you feel like this sometimes?Well, you’re not alone - I’ve been there - and actually, every Salon owner I know has been there too.Because we’re not just Salon Owners, businesswomen, and ceative entrepreneurs - are we? We’re mothers, daughters, wives, friends - taxis, nurses, cleaning ladies, therapists - the list doesn’t end. But If there's something I love most about the industry I work in it’s this. Women helping women. So that's why I’ve rallied some of the smartest and most inspirational women I know - my friends, colleagues and fellow salon owners to bring you 10 secrets to living stress-free life. Because there’s no gatekeeping life hacks around here - i want you to be successful, I want you to master your inner CEO, and I want you to be STRESS-FREE. Here are three reasons why you should listen to the full episode:Learn the apps to download that will change your life. Today. Find out the stress-proof money management system that SO MANY Smart business owners SWEAR BYDiscover the latest technology that is actually worth the price tag AND SO MUCH MORE

When it comes to social media marketing, having a post go viral is the ultimate success story - right? And in 2023 the easiest way to go viral on social media is *drum roll please* TIKTOK. Now, i know what you’re thinking - isn’t Tiktok just full of preteens, bored mums and unemployed millennials? Isn’t TikTok a bit... embarassing?Actually, Tiktok has over 1 billion monthly users (75% of whom are fully grown adults!) and is closely catching up with the likes of Facebook and instagram. Despite this, it is one of the least monetised social media platforms meaning you can get your content in front of potential new clients - for free. On today’s episode of The Salon Owners Collective Podcast, I’m joined by Tiktok marketing expert Talia Datt and she shares with us exactly how Salon Owners can utilise TikTok to go viral - and boost their Salons visibility and ultimately sales. With the golden formula to communicate with the right message to your audience - in just 15 seconds. Here are three reasons why you should listen to the full episode:How to use Tiktok to make your Salon go VIRALThe golden formula for communicating with your audience in just 15 secondsHow to utilise AI to keep up with the demands of social media marketing Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE to check out The Social Cliq CLICK HERE for “Buy Back Your Time” by Dan Matel 

As a Salon Owner, have you ever had one of your team members tell you that they don’t want to be a salesperson? It’s a common struggle in the hair and beauty industry, because while sales is a vital part of running a Salon - most stylists and therapists don’t recognise it as a part of their job.But the reality is that it IS their job to make sales, whether that's an upgrade, a product recommendation or a rebooking.But how do we communicate this expectation with our team, and set them up for success when it comes to sales? In this episode of The Salon Owners Collective we’re talking about the power of workshops to improve sales in your Salon - and revealing the trick to reframe sales culture and get your team comfortable, confident and motivated to smash sales. Here are three reasons why you should listen to the full episode:Understand the 4 driving forces behind the “lifestyle effect”7-steps to implementing a more flexible and lifestyle-friendly Salon How to communicate the value of lifestyle and wellness in your Salon to attract and retain great stylists, therapists AND clients. Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

"Those Millennials and Gen Zs - they just don’t want to work" I’m you’ve either heard this or even thought this yourself as a Salon Owner. There is a significant shift happening in the hair and beauty industry - we call it, the lifestyle effect. It's a phenomenon where the next generation of hair stylists and beauty therapist are saying NO to late nights and Saturdays and basically demanding more lifestyle-friendly working environments. And while it might seem like kids these days have gone soft - the reality is that this phenomenon is actually a product of a society-wide shift. And there are several factors driving this shift - from the cost of living - to the impact of new technologies over the past decade and of course, the global pandemic. I know what you’re thinking; how can Salons compete with offering work from home and Saturdays off - it’s just not realistic. Well, you can and you need to - and we’re going to tell you how. In this episode of The Salon Owners Collective Podcast we’re going to take a deep dive into that shift AND reveal the 7 steps to navigating the new generation of the Salon Workspace and implementing a more flexible and lifestyle friendly Salon.It CAN work in your Salon and in fact, it needs to - this shift is happening whether you like it or not and if you don’t pivot, and move with the times then you will be left behind. Here are three reasons why you should listen to the full episode:Understand the 4 driving forces behind the “lifestyle effect” impact the new generation of hair stylistsLearn the 7-steps to implementing a more flexible and lifestyle-friendly Salon Discover how to communicate the value of lifestyle and wellness in your Salon to attract and retain great stylists, therapists AND clients. Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to apply for the next intake of Salon MasteryCLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

You want a great team culture in your Salon, right? One where everyone gets along, plays their part and achieves great things, together. But what exactly is team culture?Often when I ask Salon Owners this very question, they struggle to give me an answer. And I get it, culture can be an elusive topic - it’s fluffy and abstract - we know it exists but we can’t actually see it. And if we don’t know what team culture is - what it looks like how it manifests within our salon then how do we know if our team culture is bad? And if it is bad then how do we know how to fix it?Today on the Podcast I’m sitting down with leadership coach Shane Michael Hatton - now, Shane is an expert on all things culture and he share’s with us what he has learned about defining culture in business environment AND the 5 conversations you need to be having with your team to build, maintain and define not just a good team culture - but the team culture that reflects your values and goals as a business owner.Because, isn’t that why you started this business? To create a great place to work - that aligns with your values and your dreams? CULTURE is such an important element of part of that dream and it exists in your salon - whether it’s intentional or not. Here are three reasons why you should listen to the full episode:Learn how to really define team cultureDiscover the 3 things that determine team culture in the workplace Find out the 5 conversations to have with your team to create/improve team culture. Let's chat…If you’d like to chat with me, you can tell me a bit about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE to follow Shane on InstageamCLICK HERE for Shane's book "Lets Talk Culture"CLICK HERE for "Super Thinking" by Gabriel Weinburg and Lauren McCann

Do you feel rejected by social media? You put yourself out there (and it’s not easy) and you sit by your phone eagerly anticipating the likes and comments only to feel like you’ve been stood up in a bar. Maybe you’ve been doing all the things, and you’ve seen some success but you’ve hit a plateau and you don’t know how to get that momentum back. You try to work out whats going on so you make the weary journey into meta business suite to look at the numbers, but its all gibberish - what does any of it mean? You feel defeated so you just go back to winging it, posting blinding with your fingers crossed. In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon - so that you can attract your dream client AND get them from your socials to the salon chair. Over the last two weeks we’ve revealed how to identify and attract not just any clients, but your dream client. Click here to catch up.In today’s episode, we’re giving you the final piece of the puzzle - with the exact numbers you need to know to understand whether your content is working - AND what to do if it's not. Here are three reasons why you should listen to the full episode:KNOW YOUR NUMBERS: Understand what the numbers in meta suite are trying to tell you about how your content is performing. Learn how to read your audience like a book - what to test and challenge to get a better understanding of how your audience responds to your content. What you focus on will grow - find out the number 1 fool-proof way to increase engagement on your content Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE for our 10 marketing strategies specifically for Smart Salon Owners (that's you). 

If you’re feeling hoodwinked by social media - then this is for you. As a Salon Owner, you know the power of social media marketing but you just can’t seem to get it to work for you.  You’re posting content but it seems like a lot of work, for little reward. Why is no one engaging with it?!You feel like there’s no time, no hope and frankly, no point. So you just wing it - and hope for the best. But deep down you know that what you really need is a strategy, right? In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon - so that you can attract your dream client AND get them from your socials to the salon chair. Last week we revealed how to identify and attract not just any clients, but your dream client. Click here to catch up.In today’s episode, we’re diving into the final two steps to building a strong marketing strategy that delivers results for your Salon. Here are three reasons why you should listen to the full episode:Understand your client's buying journey - the questions they ask and the answers they seek from when they first lock eyes on your brand - to when they finally sit down in your chair. Learn the exact type of content to communicate and nurture your client at every stage of their journeyWalk away with a easy to action marketing strategy that will deliver a consistent stream of new clients, while nurturing your existing clients, too. Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat with me!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE for our 10 marketing strategies specifically for Smart Salon Owners (that's you).

Do you dread social media marketing? You don’t know what to post that will actually get traction - you feel like you’re posting all the time but no one is engaging with it - are they even seeing it? You feel like there's no time, no hope and frankly, no point. So you just wing it - and hope for the best. But deep down you know that what you really need is a strategy, right? Well then, this is for you. In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon - so that you can attract your dream client AND get them from your socials to the salon chair. Starting with part 1: how to identify and attract not just any clients, but your dream client. Because if you’re marketing to everyone - you’re marketing to no one. Here are three reasons why you should listen to the full episode:Find out how to identify and attract your ideal clientLearn the exact demographics you need to know to communicate to them directly. Discover your hero service and how to use to get the edge over your competition. Let's chat…I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE for our 10 marketing strategies specifically for Smart Salon Owners (that's you).

Too many Salon Owners I know aren’t paying themselves. Yeah. You read that right. Some of them have even convinced themselves that they’re not “in it” for the money - they’re in for the love of the craft - but you and I both know you can’t run a business like that, right?The word PROFIT has a bit of a bad rep these days - often associated with want and greed but you need profit to run a successful business - it's not negotiable. Salon owners who aren’t prioritising profit are inevitably condemning themselves to live week to week - paying themselves with the leftovers... If there are any.I don’t want that for you. Last month I ran a 4-week Profit Bootcamp with almost 200 Salon Owners who were ready to stop winging it when it came to their Salon’s profitability - and in this episode, I’m giving listeners an exclusive look into day one of that very bootcamp with my 7-step proven profit formula Want to work less without earning less - focus on running the business rather than feeling like you have to work on clients 60 hours a week to make ends meet? - then you need to listen to this…Here are three reasons why you should listen to the full episode:Discover my 7-step proven profit formula for maximising profit in your salonStop viewing numbers as the enemy - learn the exact levers to pull to make your numbers work for you. Step into your role as a badass salon CEO with a GAME PLAN - no more winging it. Let's chat…If you’d like to chat with me, you can tell me a bit about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!Resources:CLICK HERE to join the Profitable & Successful Salon Owners Facebook GroupCLICK HERE for your exclusive access to the PROFIT BOOTCAMP HUB