RealTrending

This week on RealTrending, Tracey Velt chats with Alex Derenne and Alexis Hirsig, the masterminds behind The Powerhouse Partners, a group with The Real Brokerage that blends coaching and marketing in a real estate network that collaborates, rather than competes. Alex and Alexis dive into how building authentic personal brands on social media has helped them connect with clients, and how AI tools, from content creation to scheduling, are boosting their productivity. With a mission to grow a supportive community of agents nationwide, Alex and Alexis also share their vision to expand Powerhouse Partners to all 50 states. Here’s a glimpse of what you’ll learn: Collaboration, rather than competition, can create more growth in real estate. Authentic branding attracts aligned, loyal clients. Social media and marketing knowledge is a must-have tool for modern agents. When used right, AI greatly boosts efficiency and sparks creative content ideas. Know your ideal client avatar to properly tailor your marketing strategies. The industry is always shifting toward consumer-first strategies. Related to this episode:⁠⁠ ⁠⁠⁠⁠⁠⁠The Powerhouse Partners | Instagram Alex Derenne Realtor Alexis Hirsig | Instagram HousingWire | YouTube ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt sits down to chat with Sarah Reynolds, the CEO of EmpowerHome with Keller Williams. Sarah talks about the power of mindset amid market uncertainty, how to keep real estate fun, and why focusing on what’s controllable is key to agent success, no matter what market conditions are. She also talks about trends and new brokerage models coming onto the market and how they are — or aren’t — changing how Empower is doing business. Here’s a glimpse of what you’ll learn: Focus on what you can control, not market conditions. Making real estate fun again boosts individual and team morale. Hiring with a growth mindset is key to innovation. We’ll start to see new, emerging agents in response to market changes. Client needs should always be the true north when driving industry policy changes. Empower Home aims to serve 100 families a month. Related to this episode: ⁠Sarah Reynolds | EmpowerHome⁠ ⁠EmpowerHome Team⁠ ⁠Sarah Reynolds | LinkedIn⁠ ⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Rainy Hake Austin, President of The Agency. The Agency ranked 13 by volume and is also the fourth largest private independent brokerage according to the 2025 RealTrends Verified Top Brokerage rankings. Over the past five years, The Agency has grown to almost 100 offices across the US. Rainy dives into ethical leadership, the trend to move beyond the transaction, and how AI is reshaping operations by plugging them into staff efficiency tools. She also talks about mergers vs. organic growth and why articulating unique value is key in a competitive market. Here’s a glimpse of what you’ll learn: The agency has grown significantly, ranking 13th by volume. A people-first approach is central to their growth strategy. Maintaining a boutique feel is crucial as they scale. Agents are trained to articulate their unique value effectively. AI is used to enhance efficiency and customer experience. Related to this episode: The Agency Rainy Austin | The Agency Real Estate Best Real Estate Brokerages in United States | RealTrends Verified ⁠⁠⁠HousingWire | YouTube ⁠⁠⁠ ⁠⁠⁠More info about HousingWire⁠⁠⁠ Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, we are bringing you a special crossover episode of the Top of Mind podcast, hosted by Altos president Mike Simonsen. Mike chats with Jason Waugh, president of Coldwell Banker Affiliates, about how the real estate brokerage model is evolving and what that means for agents, buyers, and the future of the industry. Jason shares insights from Coldwell Banker’s 100,000 agents, the shifting dynamics of consumer representation, and the lasting impact of the 2024 commission settlements. He also discusses luxury market trends, the critical role of buyer agreements, and why brick-and-mortar still matters in a hybrid world. Here’s a glimpse of what you’ll learn: What it’s like running an iconic real estate brand in 2025 The latest findings from CB’s Global Luxury Trends report Notable demographic trends for luxury real estate buyers How agent/homebuyer relationships are changing after the commission lawsuits Which consumers continue to choose full-service/full-price real estate services Which markets are noticing commission compression Insights on today’s unique commercial real estate trends Related to this episode: Coldwell Banker Affliates Jason Waugh | LinkedIn ⁠⁠HousingWire | YouTube ⁠⁠ ⁠⁠More info about HousingWire⁠⁠ Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Tamir Poleg, CEO of The Real Brokerage, about how AI is rapidly changing the real estate game — if you don't build it, then someone else will. Tamir shares how Real is using AI to streamline operations, from an assistant answering thousands of questions per day to developing automatic broker reviews. He also discusses scaling without compromising culture, the evolving agent-client dynamic, and why brokerages must refocus on consumers. Here’s a glimpse of what you’ll learn: Real is both a technology and a real estate company. AI enhances operational efficiency and client service. A strong company culture attracts like-minded agents. Leadership will always involve taking responsibility for failures. Automation can replace many tasks traditionally done by agents. AI will play a significant role in decision-making for real estate transactions. Related to this episode: The Real Brokerage Tamir Poleg - The Real Brokerage Inc | LinkedIn Real Brokerage leverages agent count growth for soaring revenue | HousingWire Best Real Estate Brokerages in United States | RealTrends Verified ⁠HousingWire | YouTube ⁠ ⁠More info about HousingWire⁠ Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with OB Jacobi, co-president of Windermere Real Estate. Founded in 1972 by OB’s father, John Jacobi, Windermere is still being led by the Jacobi family over 50 years later. OB joins us today to talk about rethinking the role of the MLS in real estate and how NAR’s Clear Cooperation Policy add-ons have impacted the industry as of late. He also has some really insightful thoughts on the strategic shifts that real estate leaders need to make in a post-settlement world, from making technology-led decisions to not underestimating local market influence. Here’s a glimpse of what you’ll learn: Clear Cooperation has significant implications for market transparency. Local market knowledge is crucial for effective real estate governance. AI has the potential to revolutionize many day-to-day real estate operations. Family businesses can provide unique advantages in leadership. The role of MLS should be re-evaluated for better local governance. There is room for both national and independent brokerages in the market. Related to this episode: OB Jacobi | LinkedIn Windermere Real Estate HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt sits down in person with Robert Palmer, founder and CEO of LPT Realty, at LPT’s studio in Orlando. Robert talks about LPT’s journey from a simple marketing tool to a top brokerage in just a couple of years. He also discusses agent empowerment through dual brokerage models, LPT’s upcoming initiatives, and growth plans. Here’s a glimpse of what you’ll learn: LPT’s transition from a marketing tool to a brokerage was driven by a desire to support agents. Self-funding allows for greater control and prioritization of agents' needs. The brokerage model should empower local agents to make decisions about mortgage and title services. Navigating industry challenges requires a commitment to agent choice and autonomy. Understanding and balancing both business logic and technology for successful software development. LPT’s growth strategies include expanding training programs and launching a luxury brand. Related to this episode: LPT Realty | RealTrends Verified LPT Realty's Robert Palmer is building a 'brokerage for life’ | HousingWire lpt realty HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt sits down with Steve Murray, senior advisor for HousingWire and the founder of RealTrends and RTC Consulting. Steve joins us to unpack some of the recent dramatic shifts in real estate, including Stone Point’s strategic investment in Keller Williams and Rocket’s acquisition of Redfin. They also talk about Clear Cooperation Policy and the industry footprint of new, fast-growing brokerage models like LPT Realty and The Real Brokerage. Here’s a glimpse of what you’ll learn: Rocket's acquisition of Redfin aims to leverage its brand and website traffic. Private equity interest is returning to the real estate market. New brokerage models are growing rapidly, often with lower costs. The franchise model is evolving, with virtual brokerages gaining traction. NAR's policies on delayed marketing are creating industry debates. The market is shifting towards more inclusive practices. Related to this episode: Changes are underway as MLSs implement NAR’s new CCP policy | HousingWire Keller Williams receives big investment from Stone Point Capital | HousingWire The Real Brokerage is banking on 'pure tech innovation’ | HousingWire Rocket Companies announces deal to acquire Redfin for $1.75 billion | HousingWire HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

Housing market headlines are nonstop — tariffs, mortgage rates, jobs reports and general market chaos. But what does it all mean? In this bonus episode of RealTrending, HousingWire is joined by experts Ivy Zelman, Logan Mohtashami and Dale Wettlaufer to make sense of it all. Originally part of a HousingWire exclusive virtual event, this candid conversation offers expert analysis of what’s happening and what might come next. Related to this episode: Compare Current Mortgage Rates | HousingWire Housing Market News and Commentary | HousingWire HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey interviews Cindy Raney and Jason Mudd, the husband-and-wife leaders of the Cindy Raney Team at Coldwell Banker in Westport, Connecticut. Cindy and Jason talk about running a luxury team, including how they divide responsibilities and maintain a strong team culture. They also discuss their most effective marketing strategies, the impact of commission lawsuits on the luxury market, how to articulate a clear value proposition, and more! Here’s a glimpse of what you’ll learn: They emphasize the importance of dividing responsibilities based on strengths. Understanding the luxury market requires a focus on client education and client advisory services. The emotional aspects of selling a home must be managed carefully. Consistency in marketing is crucial for success in luxury real estate. Building a strong team culture is essential for team growth. Related to this episode: Cindy Raney Cindy Raney & Team | Instagram Cindy Raney & Team | Coldwell Banker HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending Tracey interviews Kortney Wilson, an eXp real estate agent and HGTV personality. Kortney shares her journey from music to flipping houses, how HGTV impacted her career, and how she built a sustainable referral network with eXp Realty. She also discusses using AI and automation tools for personalized client follow-up and introduces her new show, Life is Messy, which is focused on helping people declutter their homes and lives. Here’s a glimpse of what you’ll learn: Building a referral business has become a key focus for her real estate career. Automation and technology are essential for modern real estate practices. Understanding clients' communication styles enhances client relationships. Social media is crucial for real estate professionals to connect with buyers and sellers and market properties. Identifying personal strengths earlier could have accelerated her career growth. Related to this episode: Kortney Wilson | LinkedIn Kortney Wilson | HGTV HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

Today on RealTrending, Tracey interviews Ryan Schneider, the CEO of Anywhere Real Estate. This episode originally aired on our sister show, Power House, but this week we are bringing it to the feeds of our real estate audience. Tracey and Ryan talk about Anywhere’s refocus on luxury and what they think is going to happen to M&A as the market shifts this year. They also talk about AI’s relationship with operational efficiency and a surprisingly effective place to turn for mentorship — your agents. Here’s a glimpse of what you’ll learn: Settling litigation early provided a competitive advantage for Anywhere. Investing in luxury markets has led to significant growth. M&A opportunities are expected to increase as the market shifts. Market predictions indicate a potential recovery in home sales over the next year. Mentorship from agents is important for leadership development. Proactively embracing change is crucial for success in the industry. Related to this episode: For Anywhere, the challenges of 2024 were blessings | HousingWire Anywhere HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this week’s episode of RealTrending Tracey is joined by Michelle Billings, Coldwell Banker agent and the President of Ohio Realtors. Michelle has some great advice on how real estate professionals should be differentiating themselves in today’s market, from proactive education strategies to leveraging past client interactions. She also talks about affordability, current housing legislative efforts in Ohio, and how agents should be using their knowledge of market trends and dynamics to help in their business. Here’s a glimpse of what you’ll learn: Michelle Billings has been in the industry for over 23 years. Affordability is a major concern in the current real estate market but education is the key for agent success. The role of real estate professionals is evolving due to increased consumer access to data. Understanding market nuances helps to advise clients effectively. Legislative efforts are underway to address things such as rising property taxes. Related to this episode: Ohio REALTORS Michelle Billings | LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this week’s episode of RealTrending, Tracey sits down with Eric Elfman, the CEO of MoxiWorks. Eric talks all about balancing the delicate relationship between leveraging AI tools and building and maintaining client relationships. He also talks about making these tools more accessible to agents. Eric also shares MoxiWorks’ plans to increase technology adoption and make real estate tools more accessible to agents, along with a sneak peek at the company's upcoming software launch this summer. Here’s a glimpse of what you’ll learn: Technology alone won't solve real estate challenges, you still have to focus on relationships. AI is already integral to everyday real estate technology. Adoption of technology in real estate is still low in a larger sense. Choosing the right technology — not just the most popular — is crucial for brokers. Related to this episode: MoxiWorks Eric Elfman | LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this week’s episode of the RealTrending Podcast, Tracey talks to Lon Welsh, founder and managing broker of Your Castle Real Estate, the largest independent real estate brokerage in Colorado. Lon joins the show today to talk about where the market is headed and how they grew Your Castle to the size it is today, including his strategies on recruiting, retention and using AI tools to transform agent-client relationships. Here’s a glimpse of what you’ll learn: Retention, recruiting, and scaling are key drivers for growth. Recruiting should be a dedicated full-time role. AI will significantly impact the real estate industry in the near future. Consumers are becoming more sophisticated in their real estate needs. Brokers must differentiate their services to meet diverse client expectations. Understanding market trends is crucial for strategic decision-making. Embracing technology is essential for staying competitive in real estate. Related to this episode: Lon Welsh | LinkedIn Your Castle Real Estate Your Castle AI Tools HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this week’s episode of RealTrending, Tracey chats with Claire O'Connor, team leader of O'Connor Estates with Berkshire Hathaway HomeServices California Properties. After losing her home, her father-in-law’s home, and a house under construction to the devastating LA wildfires, Claire shares her journey of rebuilding amid disaster. She discusses the emotional toll, the resilience of the Palisades community, and the changing dynamics of the real estate market, especially the shift towards safer properties with better evacuation routes. Here’s a glimpse of what you’ll learn: The trauma of displacement can bond communities together. Buyers are increasingly concerned about safety and evacuation routes. The Pacific Palisades will recover and remain a desirable place to live. Adapting to buyer preferences is crucial in a changing market. Innovative building materials and fire suppression systems are essential for future safety. Related to this episode: Wildfire Archives | HousingWire Berkshire Hathaway HomeServices California Properties Claire O'Connor | Berkshire Hathaway HomeServices California Properties HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this week’s episode of RealTrending, Tracey chats with Chris Trapani and Ryan Iwanaga, lifelong friends, co-founders, and partners of Christie’s International Real Estate Sereno. While working with your best friend might be a recipe for disaster for some, Chris and Ryan have used their relationship and leadership to grow Sereno into the largest, locally-owned and operated independent brokerage in Northern California. The three of them talk about the power of relationships, evolving market challenges, and where AI is headed in real estate. Here’s a glimpse of what you’ll learn: Their childhood friendship has been the foundation for their business partnership. Local decision-making is crucial in the dynamic real estate market. Technology, especially AI, is rapidly evolving and needs to be embraced. Asking for help is not a sign of weakness. Self-awareness is key in managing professional relationships. Focusing on solutions rather than problems leads to better outcomes. The journey of independence is both a personal and professional evolution. Related to this episode: Christie's International Real Estate Sereno Christie's International Sereno makes a deal and returns to its roots | HousingWire Chris Trapani| LinkedIn Ryan Iwanaga | LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey traveled to the Illinois REALTORS’ REengage Winter Conference to sit down with Illinois REALTORS CEO Jeff Baker and President Tommy Choi in person! The three discuss the current challenges in the housing market, including low inventory and rising interest rates. They also talk all about the value of being a real estate professional, being a part of an association, and what is necessary for the future of associations as far as serving their members’ needs. Here’s a glimpse of what you’ll learn: Education and resources from associations are crucial for industry success. Leveraging technology and AI can enhance efficiency and effectiveness. Reputation is always built during challenging market conditions. Real estate agents must position themselves as trusted advisors. The future of real estate will be shaped by younger generations. Related to this episode: About | Illinois REALTORS® Tommy Choi | LinkedIn Jeffrey Baker| LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey sits down with Mike Simonsen, founder of Altos, to discuss his 2025 housing forecast, including home prices, mortgage rates, and affordability. He also talks about what changes he anticipates with the Trump administration, covers the role of immigration and labor in construction, and talks about how tariffs could affect market dynamics. Here’s a glimpse of what you’ll learn: Home sales are forecasted to increase slightly to 4.2 million, and home prices to increase by 3.5%. Affordability remains a critical challenge in the housing market. The construction industry heavily relies on immigrant labor. Tariffs could significantly increase building costs. There is a potential for rates to dip under 6% if conditions align. Related to this episode: Altos Mike Simonsen | LinkedIn Altos | YouTube HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey sits down with Steve Murray, founder of RealTrends and a senior advisor to HousingWire. Steve joins us to discuss the current state of mergers and acquisitions in real estate, how market changes are impacting broker valuations, and the growing shift toward team-based brokerage models. He also shares his predictions for President Trump’s impact on the housing market in 2025 and breaks down the challenges posed by government regulations on housing affordability. Here’s a glimpse of what you’ll learn: .Most national companies have stepped back from significant acquisitions for the time being. Local brokerage companies are now more active in M&A. Commission compression is a growing concern for brokers. Team-based models are proving to be more profitable than traditional brokerages. Government regulations significantly impact housing affordability. Related to this episode: Steve Murray | LinkedIn Real Estate News Analysis | HousingWire HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast we are bringing you an episode a bit earlier than normal to highlight a story of loss and hope during the wildfires in the Los Angeles area. Tracey sat down with Anthony Marguleas, founder of Amalfi Estates out of Pacific Palisades. About 60% of residents in the Pacific Palisades area have lost their homes or their businesses, including Anthony’s own home of over 30 years. He joins us today to give an emotional, first-hand account of the fires, how it’s impacting local residents and the complicated issues around insurance for those affected. He also shares what real estate agents can do to help their community and those who are displaced. Here’s a glimpse of what you’ll learn: A significant portion of the Pacific Palisades community has lost their homes. Insurance challenges are exacerbated by limited coverage options for those affected. Price gouging in the rental market is hurting those seeking temporary housing. The rebuilding process will be complicated by permitting issues. Real estate agents are playing a vital role in assisting families in finding new homes. Related to this episode: Wildfire Archives | HousingWire Anthony Marguleas | LinkedIn Amalfi Estates HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey sits down with Danielle Dowell, the leader of The DoWell Group at Berkshire Hathaway HomeServices Chicago. With over 17 years in real estate, Danielle shares how she’s built a team of 15 agents and assistants at The Dowell Group by focusing on their individual strengths and passions. Danielle discusses her unique approach to team building, the latest real estate trends, and the growing significance of teams. She also talks about how her background in sports has influenced her leadership style and gives some advice for new agents entering today’s market. Here’s a glimpse of what you’ll learn: Understanding your team’s structure and roles is crucial to collaborate effectively. Teams are becoming more essential in real estate. Dedicated mentorship is vital for a new agent’s growth. Flexibility in a dynamic team structure can enhance everyone's productivity. Always be ready and willing to adapt to industry and market changes. Related to this episode: Danielle Dowell | LinkedIn The Dowell Group HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey sits down with Michael Valdes, the CEO of LPT International. The last time Tracey talked to Michael, he was holding executive roles at eXp before his tranistion to LPT in July 2024. Michael joins us today to dive into LPT's unique agent choice model and the critical role of training, vision, and branding when building a successful real estate business. He also talks about the influence of AI in places you least expect, and the importance of agents understanding their value. Here’s a glimpse of what you’ll learn: LPT has rapidly expanded from 22 to 48 states in five months. Branding plays a significant role in agent success and market positioning. Keep an eye out for consolidation and growth opportunities. Agents must articulate their value to clients to succeed in a competitive market. AI enhances efficiency and productivity in real estate tasks. Related to this episode: Michael Valdes departs eXp to join LPT Realty Michael Valdes | LinkedIn LPT realty HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast we are joined by Tiffani Marroquin, the Head of Growth and Innovation at JPAR Real Estate, to discuss her journey with AI and how it’s transforming the landscape in real estate. Tiffani shares her expertise on leveraging AI to streamline business operations and scaling through automation, offering specific examples that she’s implemented at JPAR. She also talks about the importance of viewing AI as a collaborative partner and tool, rather than a threat. Here’s a glimpse of what you’ll learn: AI represents the promise of technology to free up time. Scaling is about doing things smarter and more efficiently — not just doing more. Predictive analytics can help agents understand their clients better. AI can enhance recruiting and retention strategies. Hyperpersonalization is a recent key trend in AI development. AI should be seen as a collaborative partner, not a threat. Related to this episode: Tiffani Marroquin | LinkedIn JPAR Real Estate HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, we are bringing you a crossover episode with the Power House podcast. HousingWire President Diego Sanchez sat down with James Dwiggins, the CEO and co-founder of NextHome, a real estate franchise with 600 offices and 6,000 agents across the country. James has a lot of expertise and — and strong opinions — on real estate practices, including clear cooperation policies, dual agency, and MLS processes, and more. They also dive into what NAR is doing for the industry and NextHome’s plan for 2025. Here’s a glimpse of what you’ll learn: NextHome operates under a ‘humans over houses’ philosophy. 40% of growth comes from referrals and they don’t require franchisees to recruit aggressively. The NAR settlement is just the beginning of changes in real estate commissions. Many agents lack training on new compensation structures post-NAR settlement. Dual agency presents significant conflicts of interest. NAR plays a crucial role in advocating for real estate professionals. Clear cooperation policies benefit the marketplace and consumers. Related to this episode: Commission lawsuits: Latest news and insights | HousingWire NextHome joins the list of firms to settle the commission lawsuits | HousingWire James Dwiggins | LinkedIn NextHome HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey sits down with Tim Weisheyer, the 2025 President of Florida Realtors and CEO of Dream Builders Realty in Central Florida. Starting in residential and then transitioning to commercial and development, Tim joins us today to talk about servant leadership, innovation, and the risk-taking entrepreneurs make to find success. Tim talks about the evolving role of technology in real estate, and pursuing continuing education to stay competitive. He also outlines his 2025 plans as Florida Realtors' incoming president, including a state tour to engage brokers and develop future industry leaders. Here’s a glimpse of what you’ll learn: Servant leadership is key to success in business. Continuous learning and adaptation are crucial for long term success. Technology should enhance, not replace, personal relationships. Consumer and personal advocacy is an important aspect of being a realtor. Engaging with brokers and developing leaders is a priority for Florida Realtors. Homeownership remains a key component of the American dream. Related to this episode: Dream Builders Realty Florida Realtors Tim Weisheyer HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey sits down with Dava Davin, CEO of Portside Real Estate Group, to talk about her journey from working in pharmaceuticals to leading a real estate brokerage with over 200 agents and $1 billion in 2024 sales. Portside focuses on agent growth, community impact, and how to foster a supportive company culture. Dava highlights the importance of mindset, the value of buyer consultations, and their plan to expand into surrounding communities in New Hampshire. She also talks about their philanthropic work and Portside’s 1% Back to Maine Initiative, which has donated over $300,000 annually to local nonprofits. Here’s a glimpse of what you’ll learn: The biggest challenge is balancing growth with maintaining company culture. Buyer consultations are essential for establishing professionalism. Key moments in leadership often come from recognizing the importance of relationships. Leadership style is about empowering team members and recognizing their strengths. Dava prioritizes community involvement and giving back through her brokerage. The future of real estate includes more women in leadership roles. Related to this episode: Portside Real Estate Group Dava Davin | LinkedIn 1% Back to Maine | Portside Real Estate Group HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey sits down with Danielle Wilkie, co-founder of The Helm, a modern coaching platform designed to empower women in the real estate industry. From her experience at Compass and other tech and real estate companies, Danielle has a unique perspective on the evolving trends in real estate and the role of coaching in shaping its future. Danielle also highlights the gender gap in real estate coaching, the transformative impact of conscious leadership, and how AI is going to reshape mentorship across all industries. Here’s a glimpse of what you’ll learn: Women make up over two-thirds of real estate agents, but less than a third are recognized coaches. Female coaches offer unique perspectives and experiences that resonate with women in the industry. AI is rapidly changing the landscape of coaching and real estate. The creator economy is emerging in real estate, with agents becoming coaches. Conscious leadership is essential for personal and professional growth in real estate. Women often face confidence gaps that hinder their coaching aspirations. Related to this episode: Real Estate News Analysis from HousingWire The Helm - Coaches The Helm Danielle Wilkie - The Helm | LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey talks to Logan Mohtashami, lead analyst for HousingWire and regular CNBC contributor. Logan joins us today to discuss his forecast for the housing market in 2025, including rates and the impact of potential tariffs under a Trump presidency. Here’s a glimpse of what you’ll learn: Mortgage rates are expected to range between 5.75% to 7.25%. The tariff situation may not lead to a full-blown trade war. Trump's economic policies will focus on lowering rates and the dollar. Real estate professionals should prepare for potential market shifts in 2025. The housing market is showing signs of recovery with better-pending contracts and inventory data. The potential for growth in 2025 is promising, given current trends. Related to this episode: Logan Mohtashami | HousingWire HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

This week on the RealTrending podcast, Tracey sits down with Kamini Lane, CEO and President of Coldwell Banker Realty. Kamini, who has been in her role for almost two years, joins us to share her approach to leadership— clarity, transparency, and authenticity. She also talks about how important it is for agents to focus on fundamentals and learn how to effectively communicate their value propositions, spotlighting Coldwell Banker’s “Perfect Pitch” program. Tune in to learn more about leadership and growth strategies from Coldwell Banker Realty’s CEO Kamini Lane! Here’s a glimpse of what you’ll learn: 2024 was, and still is, a pivotal time for real estate. Refocusing and grounding yourself on the fundamentals is essential. Agents need to articulate their value proposition clearly. Leadership should focus on clarity, transparency, and authenticity. Coldwell Banker isn’t focused on agent count but on agent quality. Anticipate industry and agent growth for 2025. Related to this episode: Kamini Rangappan Lane | LinkedIn Coldwell Banker Realty | LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

This week on the RealTrending podcast, Tracey sits down with Stephanie Anton, president of Corcoran Affiliates. Stephanie joins us today to talk about understanding what your value proposition is — and what it’s not. She also talks about adopting the servant leadership mindset when developing a strong company culture, how the marketing is still shifting four years out of the pandemic’s onset, and their plans for international growth. Here’s a glimpse of what you’ll learn: Servant leadership boils down to truly getting in the trenches. Understanding and anticipating complex consumer dynamics drives our growth strategy. The pandemic shifted, and is still shifting, where people are moving and buying. Agents will always be adaptable and creative in their approach. Using AI in the right ways will help us access data and improve efficiency. Consumers now expect technology and education in their home-buying process. Related to this episode: Stephanie Anton | LinkedIn The Corcoran Group HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Today on the RealTrending podcast, we’re bringing you a special crossover episode with the Power House podcast! Last week, HousingWire president Diego Sanchez sat down with Michele Harrington, the CEO of FirstTeam Real Estate out of Orange County, California. Michele started her career in the Marine Corps, but after being stationed in Orange County, she not only fell in love with the beauty of Southern California, but she also got bit by the entrepreneurial bug. Now, she leads California’s largest independent brokerage. Michele and Diego talk about what sets FirstTeam apart from other brokerages and the recruitment strategies that are helping them surpass their goal of $1 billion in recruited teams. They also talk about empowering women in leadership positions and their plans to expand outside of California, while maintaining their “fortress” inside the state. Here’s a glimpse of what you’ll learn: Women hold only 26% of leadership positions in real estate, despite being a majority of agents. Empowering women to pursue leadership roles is crucial for the growth of the industry. Their recruitment strategies focus on training new agents and placing them in existing teams. First Team is on track to surpass $1 billion in recruited teams this year. The company aims for organic growth by expanding into adjacent markets. Michelle's upcoming book emphasizes the importance of self-discipline in achieving success. Related to this episode: Michele Harrington | LinkedIn FirstTeam Real Estate HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

This week on the RealTrending podcast, Tracey sits down with Amy Stockberger, broker-owner of Amy Stockberger Real Estate in Sioux City. Amy joins us today to discuss what she calls her teamerage’s “Lifetime Home Support Model” and all of its different impacts on client relationships. Amy shares how her strategic approach creates a long-term, supportive relationship with buyers and sellers — not just a one-time transaction. She also talks about diversifying revenue streams and what trends other agents should be looking at to grow in the current market. Here’s a glimpse of what you’ll learn: The Lifetime Home Support Model was created to provide ongoing value to clients. Showing authenticity in client relationships is crucial for getting repeat business. The serve, serve, serve, sell approach focuses on serving clients beyond transactions. Building a dedicated vendor program helped grow her sphere of influence. Thinking about an exit strategy is important for long-term business success. Related to this episode: Amy Stockberger Real Estate Amy Stockberger | Instagram Amy Stockberger | LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

This week on the RealTrending podcast, Tracey sits down with Alexia Rodriguez, CEO of KW Cares to discuss how their organization supports Keller Williams agents during times of crisis, and best practices for organizations interested in building their own hardship fund. In light of recent hurricanes impacting the East Coast, Alexia talks about how their agents are helping one another through KW Cares’ program and offers valuable advice for anyone interested in creating their own relief fund. Here’s a glimpse of what you’ll learn: KW Cares has provided over $63 million in grants to associates nationwide The impact of hardship funds on agents who have lost everything from natural disaster or a catastrophic life event. How emergency grants can significantly impact agents' lives in times of need. Collaboration with other aid organizations is also important for relief efforts. Related to this episode: Alexia Rodriguez | LinkedIn KW Cares After the waters recede: LOs, agents grapple with Helene and Milton devastation | HousingWire HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

This week on the RealTrending podcast, Tracey Velt sits down with Paul Carlson, president of Five Star Real Estate. Paul joins us to share insights on growing his brokerage, succession planning, and how his father eased the leadership transition. Tracey and Paul dive into the lessons learned transitioning the company from father to son leadership, the importance of centralizing management during transition periods, building a unique brand experience for agents, and the strategies Five Star Real Estate has employed to expand into new markets while also maintaining their company culture Here’s a glimpse of what you’ll learn: Centralizing management and support has been a key part of their growth strategy. When transitioning, it’s important to be authentic instead of just trying to imitate whoever came before you. Rebranding was a significant step in their goal of modernizing the company. Five Star aims to create a culture where everyone can see themselves fitting in Succession planning requires identifying real passion and drive for the industry, not just family ties. Related to this episode: Five Star Real Estate Meet the Staff - Five Star Michigan HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

This week on the RealTrending podcast, Tracey Velt sits down with Debbie De Grote, founder of Forward Coaching, a leading real estate and business coaching company. Debbie and Tracey discuss the importance of informed negotiation skills in today's market and how agents can readily adapt to changing policies and regulations. They also explore the new challenges that agents face when working with buyers and sellers, and talk about how to avoid common mistakes when talking to clients. Here’s a glimpse of what you’ll learn: High-level negotiation and questioning skills are crucial for agents. Agents need to be ready to adapt to new policies and procedures post-NAR settlement. Avoid pulling clients into the drama of negotiations. Negotiation should be a collaborative process, not an aggressive one. Focus on understanding the nuances of your local market. Related to this episode: Forward Coaching Debbie De Grote | LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Master Class: A Settlement Strategy Playbook Welcome back to the Settlement Strategy Playbook, brought to you by JPAR Real Estate, produced by HousingWire, and hosted on the RealTrending podcast with Tracey Velt. In this series, we’ll explore and discuss fiduciary responsibilities, the intent behind the settlement and the DOJ’s involvement, strategies for building an effective buyer consultation, and finally, crafting a transparent seller consultation. Executives, agents, and brokers from JPAR will join us in every episode to share their expertise. The second episode of this four-part series features Laura O’Connor, president and COO of JPAR Affiliated Network. Tracey and Laura discuss the intent behind the NAR settlement and the DOJ’s involvement. Here’s a glimpse of what you’ll learn: The settlement change presents opportunities for agents to show their value to consumers. Consumer education is crucial in helping both buyers and sellers understand the commission changes. The DOJ intended to decouple commissions, and agents must be aware of this and educate their clients accordingly. Related to this episode: JPAR Laura O'Connor | LinkedIn Laura O'Connor | JPAR® JPAR ® Franchising HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Master Class: A Settlement Strategy Playbook Welcome back to the Settlement Strategy Playbook, brought to you by JPAR Real Estate and produced by HousingWire, and hosted on the RealTrending podcast with Tracey Velt. In this series, we’ll explore and discuss fiduciary responsibilities, the intent behind the settlement and the DOJ’s involvement, strategies for building an effective buyer consultation, and finally, crafting a transparent seller consultation. Executives, agents, and brokers from JPAR will join us in every episode to share their expertise. The third episode of this four-part series features Susan Boyer, broker-owner of JPAR Silverpath Real Estate. Tracey and Susan discuss understanding and building an effective buyer conversation. Here’s a glimpse of what you’ll learn: Transparency is crucial in the buyer conversation, especially in light of the NAR settlement. Agents should emphasize how they can save buyers money and navigate pitfalls. The Total Agent Academy is a comprehensive training program designed to help agents establish a robust business foundation and foster continuous professional growth Buyers are becoming more empowered and selective in choosing their representation, and agents must adapt. Related to this episode: Susan Boyer | JPAR® Susan Boyer | LinkedIn JPAR JPAR ® Franchising HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Master Class: A Settlement Strategy Playbook Welcome back to the Settlement Strategy Playbook, brought to you by JPAR Real Estate and produced by HousingWire, and hosted on the RealTrending podcast with Tracey Velt. In this series, we’ll explore and discuss fiduciary responsibilities, the intent behind the settlement and the DOJ’s involvement, strategies for building an effective buyer consultation, and finally, crafting a transparent seller consultation. Executives, agents, and brokers from JPAR will join us in every episode to share their expertise. In this last episode of this four-part series, we talk to Jessica Conrad, Realtor and GRI at JPAR San Antonio. Tracey and Jessica discuss how best to move forward with transparent seller conversations. Here’s a glimpse of what you’ll learn: Proactively educate sellers about the new MLS rules and compensation agreements. Emphasize transparency and honesty in seller conversations. Show your value and highlight the benefits of working with a professional agent. JPAR provides excellent communication and support through training sessions and open discussions. Related to this episode: Jessica Conrad | LinkedIn Jessica Conrad | JPAR® JPAR HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Master Class: A Settlement Strategy Playbook Welcome to the Settlement Strategy Playbook, brought to you by JPAR Real Estate, produced by HousingWire, and hosted on the RealTrending podcast with Tracey Velt. In this series, we’ll explore and discuss fiduciary responsibilities, the intent behind the settlement and the DOJ’s involvement, strategies for building an effective buyer consultation, and finally, crafting a transparent seller consultation. Executives, agents and brokers from JPAR will join us in every episode to share their expertise. The first episode of this four-part series features Tony Delgado, Vice President of Broker Support and designated broker for JPAR Real Estate. We focus our conversation on understanding fiduciary duties in today’s real estate world. Here’s a glimpse of what you’ll learn: Understanding the difference between a customer and a client is crucial in determining the level of agent obligations. Fiduciary duties include obedience, loyalty, disclosure, confidentiality, accounting, and reasonable care. Agents should know their geographic area and be adaptable to new rules and regulations. Related to this episode: Tony Delgado | JPAR® Tony Delgado | LinkedIn JPAR JPAR ® Franchising HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

This week on the RealTrending podcast, Tracey Velt sits down with Steve Murray, founder of RealTrends and a senior advisor for HousingWire. Steve and Tracey discuss the key points from the latest RealTrends GameChangers report on brokerage growth and compare the housing policies and their potential impacts of both the Harris and Trump campaigns. They also examine current activity in the M&A landscape, including valuation trends. Here’s a glimpse of what you’ll learn: Leaders must always be personally involved in recruiting talent. Most successful brokerages combine acquisitions with organic growth. The M&A market is active at both the local and regional levels. Valuations are based on EBITDA multiples and gross margins. Housing policies from candidates can significantly impact secondary sectors of the housing market. Housing sales are expected to improve in the next 12 months. Related to this episode: Steve Murray | LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

This week on the RealTrending podcast, Tracey Velt sits down with Dan Duffy, the CEO of United Real Estate Holdings, and a 2024 RealTrends GameChanger. Under Dan’s leadership, United Real Estate Group has grown over 727% in transaction sides from 2019 to 2024. Dan and Tracey dive into United’s primary focus on organic growth and franchising opportunities, as well as their strategic approach to mergers and acquisitions. They also talk about the levers that United Real Estate is constantly pulling to assess and navigate market opportunities, particularly when it comes to growth opportunities through agent recruiting, mergers, acquisitions and franchising. Here’s a glimpse of what you’ll learn: United Real Estate Group has experienced significant growth through mergers and acquisitions, on top of organic growth. The key to successful acquisitions is due diligence, and thorough cultural and operational assessments. Opportunities for growth in the market include brokers and agents looking for a platform that offers more economic upside and support. Related to this episode: 2024 GameChangers | HousingWire Dan Duffy | LinkedIn United Real Estate HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

This week on the RealTrending podcast, Tracey Velt sits down with Nick Krautter, author of The Golden Handoff and a real estate broker based in Portland, Oregon. Nick shares his expertise on the process of selling your book of business and planning a good exit strategy if you are ready to phase out of your business. Nick and Tracey talk about the potential challenges and pitfalls you can expect in the transition period and the most effective way to structure a potential deal to make sure that you are getting your value’s worth out of your database. He also talks about partial handoffs, where retiring agents can gradually step back from the business while maintaining involvement, and emphasizes the importance of selecting the right adopting agent to prepare for an eventual sale. Here’s a glimpse of what you’ll learn: Finding the right adopting agent is crucial for a successful golden handoff. Partial handoffs allow retiring agents to phase out of the business while still maintaining some involvement. The structure of deals in golden handoffs is typically based on referral fees. Retiring agents should keep their databases up to date to ensure a smooth transition and ensure they are not underestimating their value. Related to this episode: The Golden Handoff Nick Krautter | LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

This week on the RealTrending podcast, Tracey Velt sits down with Luis Carrion, the CEO and Chairman of Berkshire Hathaway Home Services, California Properties and a 2024 RealTrends GameChanger. In 2022, Luis acquired and took over the firm from the family of the late Bruce Malhern. He and Tracey talk about the growth and restructuring of the company under his leadership these past two years, and the importance behind building strong, personal relationships with agents. He outlines his ambitious growth plan for BHHS, which includes M&A opportunities, increasing agent productivity, and strategic recruiting. Luis also talks about the challenges that he faced during the transition, including the larger impact of COVID-19 on his business and the industry, as well as other valuable lessons he has learned along the way. Here’s a glimpse of what you’ll learn: The lessons learned during transition periods are crucial to organizational growth. The pandemic years shined a light on the need for change and adaptability in real estate. A well-rounded growth plan should include mergers and acquisitions, agent productivity, and recruiting. Related to this episode: Luis Carrion | LinkedIn Berkshire Hathaway Home Services, California Properties 2024 RealTrends GameChangers HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

This week on the RealTrending podcast, Tracey sits down with Stuart Sim, the Vice President of Industry Development at Lofty. Stuart joins us to talk about the impact of the NAR settlement on agents’ business and marketing strategies. Now that the new regulations are in practice, what can real estate professionals do to market themselves effectively? Stuart believes in automating your business and differentiating yourself with new and existing technology in this evolving, post-NAR settlement market. He also discusses how you can use data analytics to better understand customer preferences and market trends, and how to engage meaningfully with past clients. Here’s a glimpse of what you’ll learn: There are a lot of new opportunities for real estate agents in the current market. Utilizing technology platforms to their fullest potential can greatly enhance an agent's efficiency and effectiveness. Data analytics can provide valuable insights into customer preferences and market trends, allowing agents to stay ahead of the competition. Agents should proactively engage with past clients and identify opportunities for future transactions. Related to this episode: Stuart Sim | LinkedIn Lofty HousingWire | YouTube Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

This week on the RealTrending podcast, Tracey sits down with Ryan Michaelis, the Chief Growth Strategist at Worth Clark Realty. Ryan shares his journey in real estate and discusses Worth Clark Realty's growth plan and how its strategy has evolved over the past few years amid changing market times. Ryan explores Worth Clark's strategies for recruiting and retaining agents, the impact of the NAR settlement on buyers and sellers, and how their flat fee model has evolved over the years. He also talks about Worth Clark's approach to providing tailored support and resources to agents and shares some of the key leadership lessons he's learned along the way Here’s a glimpse of what you’ll learn: How Worth Clark Realty's growth plan is fueled by solid agent support and resources. Recruiting and retaining agents may be challenging, but is often the driving force for growth. The flat fee model now offers more support and appeals mainly to agents working on growing their businesses. The NAR settlement may confuse buyers and sellers initially, but it improves consumer transparency. Related to this episode: Ryan Michaelis - Worth Clark Realty | LinkedIn Worth Clark Realty Worth Clark Realty | RealTrends Verified HousingWire | YouTube Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

This week on the RealTrending podcast, we sit down with Ilan Bracha, a seasoned real estate broker and investor. Now leading IB Global and The Bracha Team with Corcocan in New York City, Ilan shares his insights on navigating market shifts, the trends he’s seeing working with family offices and how he is preparing for the next business cycle of real estate.. Ilan discusses his current strategies for matching buyers and sellers in New York, his investment funds focused on properties in Manhattan, Brooklyn, and the Hamptons, and the role of family offices as key investors. He also offers leadership lessons learned during the financial crisis, providing actionable advice on how to future-proof your business in today’s rapidly changing market. Here’s a glimpse of what you’ll learn: Family offices are a key audience for investment funds, as they often seek to diversify their portfolios by including real estate assets. Anticipating and preparing for market cycles is essential to capitalize on emerging opportunities. Key leadership lessons always involve attracting and inspiring the right talent, crafting a clear vision for the business, and staying prepared for market downturns. Related to this episode: The Bracha Team Ilan Bracha | LinkedIn HousingWire | YouTube Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Today, we are bringing you a special crossover episode with the Power House podcast and featuring a great conversation between HousingWire’s CEO Clayton Collins and someone many of you recognize: Anthony Lamacchia, the founder, CEO and broker of Lamacchia Companies. Anthony shares his career journey from working in his father’s landscaping business to building Lamacchia Realty. He talks about the importance of strategic marketing and branding, content creation, and learning when and when not to delegate tasks. He also discusses his M&A and recruitment strategy, opportunities for market expansion, and what’s up next for industry challenges like the commission lawsuit. Here’s a glimpse of what you’ll learn: The importance of marketing, branding, and consistent content creation for attracting clients and media attention. Strategies for delegating responsibilities, hiring experienced professionals, and executing a successful M&A strategy for business growth and market expansion. Effective marketing and recruiting techniques, such as the use of billboards and other advertising methods. Insights into industry challenges like the commission lawsuit, changing market conditions, and how to prepare agents for success, along with Anthony’s optimistic outlook for the future of real estate. Related to this episode: Anthony Lamacchia | HousingWire 2024 RealTrends GameChangers saw tremendous growth over last five years RealTrends Verified: Lamacchia Realty Anywhere senior executive makes the move to Lamacchia Realty Commission lawsuits: The actions to take right now from brokers who are doing it Anthony Lamacchia: Entrepreneurial leadership pumping through his veins - HousingWire HousingWire | YouTube Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

This week on the RealTrending podcast, Tracey sits down with Chandra Etienne, the broker-owner of The Core Real Estate Advisors in Miami, Florida. She is also the elected secretary at Miami Realtors and serves as a Director for Florida Realtors and the National Association of REALTORS. Chandra has built her career and network on the belief in the power of being involved in not just your industry, but in your community. She talks about how engaging with your fellow agents, brokers, and larger industry and community leaders can provide invaluable experiences to elevate your own real estate business and connect with others. They also talk about how you can best be flexible and anticipate upcoming changes to real estate in a way that serves your business and clients in the long run. Here’s a glimpse of what you’ll learn: It’s important to be be flexible and open to change in the real estate industry It might be time to have those tough conversations with sellers about offering concessions and compensation to buyer's brokers Building authentic relationships with other Realtors is key to a success business Get involved with the association's events and initiatives to cement yourself as an invaluable community resource Related to this episode: Chandra Etienne | LinkedIn Chandra Etienne Instagram The Core Real Estate Advisors HousingWire | YouTube Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Navigating the impending commission changes can feel confusing, frustrating, and downright impossible. However, it's not impossible. Today on the RealTrending podcast, we spoke with Mark McLaughlin, the Chief Strategist of Compass. He originally joined Compass back in 2018 when the brokerage purchased his firm, Pacific Union for $80 million. He left the Company back in 2021 to pursue other ventures and then returned in June of 2023 as Chief Strategist. In this episode, Tracey and Mark dive deep into how Compass is navigating the upcoming changes and what brokers and agents should be aware of as we move forward. Mark explains Compass's growth strategy, including the mixing of organic growth and M&A, and some of their other unique practices and upcoming developments. These views and voice are of Mark A. McLaughlin and not necessarily Compass policy or opinion. Here’s a glimpse of what you’ll learn: Agents need to be prepared for the upcoming August 17 deadline and the potential impact on their business practices. Compass has a growth strategy focused on organic growth and M&A, and they are committed to providing a strong culture and fiscal discipline to support their agents. Compass is developing a client dashboard that will provide clients with visibility into the home search and transaction process. Agents should always be seeking opportunities to connect with and learn from others in the industry. Related to this episode: Mark McLaughlin | LinkedIn Compass Real Estate Mark McLaughlin returns to Compass | HousingWire HousingWire | YouTube Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.