RealTrending

This week on RealTrending, Tracey Velt talks with Josh McGrath, CEO and founder of Better Homes and Gardens Real Estate Central and 2025 RealTrends Verified GameChanger. Tracey and Josh dive into his journey from getting his real estate license at 18 to building a brokerage with over 90 agents across five offices in West Virginia, Kentucky and Ohio. He also shares how his 2020 affiliation with Better Homes and Gardens during the pandemic led to exponential growth. Here’s a glimpse of what you’ll learn: How he transitioned from sales to brokerage leadership in 2010 The strategic decision to affiliate with Better Homes and Gardens in 2020 and its impact Why protecting company culture means saying no to top producers who don't fit His approach to scaling internal systems while maintaining team cohesion How AI and technology investments are reshaping client nurturing Why he believes mergers and consolidations will continue to dominate the industry Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Josh McGrath | LinkedIn Joshua McGrath - Real Estate Agent Better Homes and Gardens Real Estate Central | RealTrends Verified ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt talks with Gretchen Coley, leader of The Coley Group at Compass in Raleigh, North Carolina. Tracey and Gretchen dive into how she scaled her team from $3 million to $214 million in just five years, the power of video storytelling in real estate and her innovative "Best of Raleigh" platform that transformed how she connects with her community. Gretchen shares how her background in new home sales shaped her approach to educating agents, why she invested in two full-time videographers and how a pandemic pivot led to creating a lifestyle brand with over a million podcast listens. Here’s a glimpse of what you’ll learn: How she grew from $3 million to $214 million in volume in five years How the "Best of Raleigh" platform started during COVID and became a community phenomenon The leadership lessons learned from rapid team growth and maintaining culture Why luxury real estate is about lifestyle integration, not just price point How AI integration and content optimization are shaping the future of real estate marketing Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Coley Group | RealTrends Verified The Coley Group Gretchen Coley, Real Estate Agent - Compass ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending Tracey Velt talks with Eric Bramlett, broker-owner of Bramlett Partners in Austin, Texas. Tracey and Eric dive into the strategies for maintaining a local identity while leveraging technology, the importance of agent retention in a competitive market, and how to stay focused amid speculative industry distractions. Eric also shares how tight hiring standards and a personal touch have led to a 90% retention rate, his approach to tech integration without overwhelming agents, and much more. Here’s a glimpse of what you’ll learn: How Bramlett Partners maintains their local identity while competing with national firms The hiring discipline that drives 90% agent retention vs. 65% market average His single-dashboard tech approach that enhances rather than hinders productivity Why focusing on retention beats aggressive recruiting every time How to filter industry noise and stay focused on what moves the needle Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bramlett Partners Eric Bramlett | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt talks with the “queen of real estate video” Glennda Baker, of Glennda Baker and Associates at Coldwell Banker Realty in Atlanta. Tracey and Glennda dive into how social media and video content have transformed her 33-year real estate career, from building authentic connections through video to attracting clients who have never even met her in person. Glennda shares her journey from terrible YouTube videos in 2016 to becoming one of the most recognized voices in real estate, and how AI production tools have totally transformed her short form content game. Here’s a glimpse of what you’ll learn: How consistency beats perfection when building your social media following Why posting the "struggle" stories performs better than just success highlights The client who went from TikTok follower to closing in just 53 days How 67% of her business now comes from referrals and repeat clients influenced by her online presence Why agents need to embrace AI and answer engine optimization to stay competitive The three moves every agent should make to get started on TikTok and Instagram Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Glennda Baker Atlanta (@glenndabaker) • Instagram photos and videos Glennda Baker (@glenndabaker) | TikTok Glennda Baker | LinkedIn Glennda Baker ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Sarah Wheeler, sitting in for Tracey Velt, talks with Heather and Zach Harrison of The Zach & Heather Harrison Team at Compass, the #20 large team nationally by volume and #4 team in New York state by volume, according to RealTrends Verified. The Harrisons dive into their unique approach of offering lifestyle tours rather than just property showings, helping clients choose not just a home but an entire community in Westchester County, New York. They also talk about changes in their market since the NYC mayoral race started, how they’re utilizing AI tools and more. Here’s a glimpse of what you’ll learn: How they built their vision to "change the face of real estate" in Westchester County How their interactive downsizing tours for empty nesters are solving inventory challenges The impact of NYC's mayoral race on suburban real estate demand How luxury amenities like golf simulators and indoor pools are reshaping buyer preferences Why combining AI with human connection is the future of real estate Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Zach & Heather Harrison Team The Zach & Heather Harrison Team at Compass | RealTrends Verified ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

Yesterday, it was announced that real estate giant Compass is acquiring another real estate giant: Anywhere Real Estate, which includes Coldwell Banker, Century 21, Corcoran, ERA Real Estate, Better Homes & Gardens Real Estate, and Sotheby’s International Realty. Today, we’re bringing you a special bonus episode with Tracey and Steve Murray, senior advisor for HousingWire and the founder of RealTrends and RTC Consulting. Steve is an expert on all things mergers and acquisitions and provides us with some interesting insight into the industry implications and ramifications of such a landmark deal. Here’s a glimpse of what you’ll learn: The strategic implications of the acquisition How the deal might face antitrust scrutiny in major markets The integration challenges, including agent retention and cultural alignment Potential impacts on Zillow, NAR, and the broader brokerage landscape Steve’s insights on the future of brokerage competition and consumer trust Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Compass buys Anywhere Real Estate for a combined 340,000 agents What to know about Anywhere following acquisition by Compass ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt sits down with Jason Abrams, the head of industry and learning at Keller Williams Realty International, to explore the transformative potential of AI in all aspects of real estate. Jason shares insights from his AI playbook, debunking myths and offering practical advice on leveraging AI tools to stay ahead of the competition. Here’s a glimpse of what you’ll learn: Why AI is a tool, not a threat, to real estate agents The two biggest myths about AI and how they hold agents back How to craft master prompts to personalize AI interactions The role of AI in lead generation and productivity Legal and ethical considerations for using AI responsibly Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Jason Abrams | LinkedIn Keller Williams ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Erin Bradley, the host of the "Pursuing Freedom" podcast. Erin shares her journey from financial struggles to a flourishing real estate career. Erin talks about how embracing the "Go Giver" philosophy helped her double her business and align her personal and professional life for true freedom. She also shares some practical tips for agents to overcome fear, delegate effectively, and infuse joy into their everyday work. Here’s a glimpse of what you’ll learn: How Erin transitioned from financial strain to a successful real estate career The impact of the "Go Giver" philosophy on business growth Strategies for building a life and business you don't need a vacation from Overcoming fear and embracing authenticity in business Daily habits and rituals that keep Erin grounded and inspired Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Pursuing Freedom Erin Bradley | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Josh Anderson from the Anderson Group Real Estate Services of Keller Williams in Nashville, Tennessee​​. Josh talks about his evolution from a solo agent to leading one of Nashville's top teams by focusing on consistent lead generation and how embracing the basics can skyrocket your business. He also discusses the game-changing impact of AI tools on personalizing client interactions and productivity. Here’s a glimpse of what you’ll learn: How Josh scaled his team from a solo agent to a top performer in Nashville The importance of consistent lead generation and strong systems How embracing the basics can skyrocket your business The transformative impact of AI tools like ChatGPT on real estate Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Anderson Group Real Estate Services Josh Anderson | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Darryl Davis, from Darryl Davis Real Estate Coaching about several hot topics in real estate, including HUD's English-only policy, the NAR settlement, Clear Cooperation, and much more. Here’s a glimpse of what you’ll learn: Why HUD's English-only policy is controversial How agents can support non-English speaking clients The importance of establishing your value as an agent before fee discussions Why the CCP is problematic in today’s market How to properly adapt to a shift to a buyer's market Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Darryl Davis | Real Estate Coach Darryl Davis | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt sits down with David Keener, the CEO of Premiere Group at Real Brokerage. Over the past 8 years, Premiere has expanded to over 27 states and almost 300 agents across the U.S.; they joined Real just eight months ago. David talks about the innovative structure of the Premiere teamerage and the potential of ancillary services like mortgage and title. He also talks about using the firm’s status as a C corporation to maximize its shareholders and leveraging Real's API tools to enhance agent success. Here’s a glimpse of what you’ll learn: How Premiere Group’s member-owned model fosters high retention and collective success The strategic transition to a C corporation and its impact on agent involvement The role of technology and business intelligence in driving growth and efficiency The benefits of dual licensing and ancillary services for increased agent income Leadership principles that emphasize setting an example and fostering community Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREMIERE Group at Real Broker, LLC. David Keener | LinkedIn Real Brokerage ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, we are bringing you a crossover episode with the Power House podcast, featuring a conversation with Justin Bailey, the CEO of Realty Executives Associates. A fourth-generation real estate professional, Justin reflects on how his background in the nonprofit sector influenced his leadership philosophy and why fostering strong relationships remains at the heart of his approach as REA continues to grow. Justin recounts his path to becoming CEO, detailing the hurdles of expanding from 50 to 1,000 agents and the systems required to ensure steady, sustainable growth. He also offers his perspective on Clear Cooperation, the MLS’s importance, and why he believes NAR is at a pivotal moment under its new CEO, Nykia Wright. Here’s a glimpse of what you’ll learn: How Justin’s nonprofit experience shaped his leadership in real estate The keys to scaling a brokerage without losing culture or connection The importance of building a strong core leadership team in large organizations How self-awareness and personal identity influence leadership success Why Justin is confident in NAR’s future under Nykia Wright Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Nykia Wright looks to lead NAR into the future Justin Bailey | LinkedIn Realty Executives ⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt talks with Sean Miku, the founder and CEO of simpliHŌM, a tech- and people-first brokerage that opened its doors in 2018. Sean shares insights into simpliHŌM unique model, including an 85/15 commission split and free transaction management. He also discusses the current challenges and opportunities in real estate, as well as the company's future vision, which plans for a public offering by 2028. Here’s a glimpse of what you’ll learn: How simpliHŌM’s people-first approach has driven its impressive growth The unique compensation model and agent support offerings at Simply Home The role of technology in streamlining real estate processes The vision for simpliHŌM's future, including public offering plans and international expansion The importance of cultural fit and targeted growth strategies in simpliHŌM's success Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ simpliHOM Sean Miku | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt talks with Craig McClelland, Chief Strategy Officer at HomeStory and president of LOCAL Realty. Tracey and Craig talk about the importance of consumer-centric strategies and how industry giants like Zillow and Rocket are reshaping traditional brokerage models. Craig also talks about the role of technology and data in extending the real estate transaction timeline, and the emerging trend of niche and boutique brokerage models. Here’s a glimpse of what you’ll learn: The importance of putting consumers first in real estate How disruptors like Zillow and Rocket are changing the game Strategies for small brokerages to thrive in a competitive market The benefits and challenges of niche and boutique brokerage models Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Craig McClelland | LinkedIn Homestory ⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this week’s episode of RealTrending, Tracey Velt sits down with Lennox Scott, the CEO of John L. Scott Real Estate. Lennox has been in the industry for almost 50 years, and John L Scott is a family brokerage with a rich 94-year history. Lennox talks about how AI is reshaping industries, the critical role of MLS consolidation, and maintaining personal relationships in a tech-driven world. He also discusses the challenges posed by institutional investors and strategies brokerages can adopt to stay relevant in an AI-enhanced future. Here’s a glimpse of what you’ll learn: Team culture, continuous learning, and strategic meetings are important for brokerage relevance. The benefits of a national MLS and AI in enhancing data infrastructure and efficiency. The importance of full inventory access and the challenges of shadow MLSs. How to work with AI tools to focus on trusted relationships and personal representation. The impact of institutional investors on housing markets and potential legislative solutions. Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ John L Scott Lennox Scott | LinkedIn ⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending Tracey Velt talks with David Brooke, team leader at Brooke Team at eXp Realty. Tracey and David dive into the realities of leading a team in today’s market, including managing team exits and burnout to fostering a productive agent culture. David shares how an almost-pivot in his career and parenting lessons shaped his leadership style, and much more. Here’s a glimpse of what you’ll learn: How he rebuilt after losing top agents The three biggest misconceptions in real estate and how to overcome them The leadership principles rooted in parenting that shaped his coaching style Why consistent daily accountability beats luxury deals every time The traits David looks for in agents destined for long-term success Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Brooke Team at eXp Realty David Brooke | LinkedIn ⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt talks with Jay Papasan, executive at Keller Williams Realty and co-author of The Millionaire Real Estate Agent. Tracey and Jay talk about what it really takes for rookie agents to thrive in today’s market, from building a solid database to developing effective lead generation habits early on. Jay shares the inspiration behind his new and upcoming book The Rookie Real Estate Agent and offers some veteran advice on prospecting, compliance, and why foundational business habits matter more than flashy branding. Here’s a glimpse of what you’ll learn: Most new agents fail because they miss the fundamentals. A database of 250+ contacts is a tipping point for success. Lead generation beats branding—especially in the early days. AI tools can support—but not replace—agent action. Open houses remain a top lead source for beginners. New agents need structure, discipline, and a runway to succeed. Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Jay Papasan Jay Papasan | LinkedIn Jay Papasan | KWRI ⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Steve Murray, industry stalwart and senior advisor to RealTrends. Tracey and Steve had the opportunity to sit down in person at HousingWire’s The Gathering. Steve dives into the real estate’s most pressing issues, including the distraction of AI, Clear Cooperation, and the alarming number of inactive agents. He talks about why developing talent should be every broker’s priority, why it’s time to rethink the outdated brokerage model, and gives an introduction to Fiji, a new M&A tool designed to bring transparency and innovation to real estate dealmaking. Here’s a glimpse of what you’ll learn: AI is a fascinating tool that can enhance brokerage efficiency. Brokers need to focus on recruiting and developing talent. The real estate market may remain stagnant for years. Realtor associations face challenges with membership dynamics. Innovative tools are emerging for M&A and valuation. Brokers should consider a team-based model for profitability. Market conditions require brokers to adapt and innovate. Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FIJI Steve Murray - President - REAL Trends Consulting | LinkedIn RealTrends' Steve Murray explores M&A changes and brokerage team models ⁠The Gathering 2026⁠ ⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On today’s bonus episode of RealTrending, Tracey Velt chats with Ben Bacal, the founder of Revel Real Estate. Tracey and Ben talk about the future of real estate, from AI-enhanced client experiences to the rise of real estate auctions. Ben also shares the secrets behind modern brokerage leadership and how Revel is equipping agents with marketing tools, studio pods for content creation, and data-driven insights to compete in today’s market. Here’s a glimpse of what you’ll learn: A la carte brokerage services could redefine commission structures. AI agents may become the industry’s next competitive edge. Branding, video marketing, and social media are non-negotiables. Real estate auctions are gaining traction, especially in luxury. Leadership means understanding, supporting, and connecting. Tomorrow’s agents will rely on tech-enabled, emotionally smart platforms. Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Revel Real Estate Ben Bacal | LinkedIn ⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

Today on RealTrending, Tracey Velt sits down with Rory Golod, President of Growth and Communications at Compass, to discuss their lawsuit against Zillow and what Compass is doing to reshape the agent and consumer experience in real estate. Rory unpacks the motivations behind the lawsuit and also shares Compass’s three-pronged marketing strategy. He also talks about how agent feedback drives tech development across platforms like Compass One and their other AI integrations. Here’s a glimpse of what you’ll learn: Why Compass is taking a stand against Zillow’s marketing policies How pre-marketing creates demand and higher sale prices Compass’s agent-first tech development model Why consumer value is the key to brokerage profitability How AI is accelerating innovation and agent efficiency The secret to high agent adoption of brokerage tools Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rory Golod | LinkedIn Compass Real Estate Brooklee Han on the Compass lawsuit against Zillow | HousingWire The juiciest details in Compass's lawsuit against Zillow | HousingWire ⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Dermot Buffini, CEO of Buffini & Company. Tracey and Dermot got the opportunity to sit down in person to record an episode at HousingWire’s The Gathering. Dermot breaks down the challenges in today’s real estate leadership — from agent productivity to market shifts — and shares how to stay focused on what really matters. He also talks about “above the line” thinking to help leaders prioritize outcomes over distractions, and offers strategies for embracing technology and staying rooted in core values and customer service. Here’s a glimpse of what you’ll learn: Starting a business is easy, but making it work is hard. Agent productivity is crucial for business success. Good markets do not create good habits; preparation is key. Embrace technology and AI as tools for growth. Distractions can derail focus; stay mission-driven. The harvest comes for those who endure the cold seasons. Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠ Dermot Buffini | Speakers Bureau Dermot Buffini | LinkedIn The Gathering 2026 ⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Hoby Hanna, CEO of Howard Hanna Real Estate Services and Hanna Holdings. Hoby discusses the company’s culture-first M&A strategy, innovative consumer programs like the buy-borrow bundle, and how AI and data are shaping real estate. He also shares why collaboration matters and outlines his goal to reach 20% share in 20 major markets. Here’s a glimpse of what you’ll learn: Howard Hanna targets culturally aligned acquisitions to drive strategic growth and market expansion. The company prioritizes profitability and strong cash flow over rapid, unsustainable growth. Real estate agents remain central to every transaction, reinforcing the firm's agent-first philosophy. Howard Hanna is a full-service housing ecosystem, offering mortgage, title, and insurance services. Organizing data for AI integration is a core focus to enhance efficiency and decision-making. Innovation, including consumer programs like the buy borrow bundle and money-back guarantee, sets the company apart. Related to this episode:⁠⁠⁠⁠⁠⁠ Howard Hanna disavows NAR’s Clear Cooperation Policy | HousingWire Howard Hanna Executive Team Howard W. "Hoby" Hanna, IV | LinkedIn Howard Hanna HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Tami Pardee, founder of Pardee Properties in Venice, California. Tami shares how she brought a production-style model from the entertainment industry into real estate and built a high-touch, high-performing boutique brokerage. She also talks about how she tripled sales during the wildfires, uses the tools from an AI collective to empower her agents, and helps homeless women through her Life Change Warriors program. Here’s a glimpse of what you’ll learn: Tami transformed her entertainment production experience into a real estate model. She created a task force to help clients during the wildfires. AI is a crucial tool for staying competitive in real estate. Life Change Warriors empowers homeless individuals through support and education. Building a strong company culture enhances agent performance. Related to this episode:⁠⁠⁠⁠ Pardee Properties Tami Pardee Tami Pardee, MBA - Pardee Properties | LinkedIn Life Change Warriors ⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Alex Derenne and Alexis Hirsig, the masterminds behind The Powerhouse Partners, a group with The Real Brokerage that blends coaching and marketing in a real estate network that collaborates, rather than competes. Alex and Alexis dive into how building authentic personal brands on social media has helped them connect with clients, and how AI tools, from content creation to scheduling, are boosting their productivity. With a mission to grow a supportive community of agents nationwide, Alex and Alexis also share their vision to expand Powerhouse Partners to all 50 states. Here’s a glimpse of what you’ll learn: Collaboration, rather than competition, can create more growth in real estate. Authentic branding attracts aligned, loyal clients. Social media and marketing knowledge is a must-have tool for modern agents. When used right, AI greatly boosts efficiency and sparks creative content ideas. Know your ideal client avatar to properly tailor your marketing strategies. The industry is always shifting toward consumer-first strategies. Related to this episode:⁠⁠ ⁠⁠⁠⁠⁠⁠The Powerhouse Partners | Instagram Alex Derenne Realtor Alexis Hirsig | Instagram HousingWire | YouTube ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt sits down to chat with Sarah Reynolds, the CEO of EmpowerHome with Keller Williams. Sarah talks about the power of mindset amid market uncertainty, how to keep real estate fun, and why focusing on what’s controllable is key to agent success, no matter what market conditions are. She also talks about trends and new brokerage models coming onto the market and how they are — or aren’t — changing how Empower is doing business. Here’s a glimpse of what you’ll learn: Focus on what you can control, not market conditions. Making real estate fun again boosts individual and team morale. Hiring with a growth mindset is key to innovation. We’ll start to see new, emerging agents in response to market changes. Client needs should always be the true north when driving industry policy changes. Empower Home aims to serve 100 families a month. Related to this episode: ⁠Sarah Reynolds | EmpowerHome⁠ ⁠EmpowerHome Team⁠ ⁠Sarah Reynolds | LinkedIn⁠ ⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Rainy Hake Austin, President of The Agency. The Agency ranked 13 by volume and is also the fourth largest private independent brokerage according to the 2025 RealTrends Verified Top Brokerage rankings. Over the past five years, The Agency has grown to almost 100 offices across the US. Rainy dives into ethical leadership, the trend to move beyond the transaction, and how AI is reshaping operations by plugging them into staff efficiency tools. She also talks about mergers vs. organic growth and why articulating unique value is key in a competitive market. Here’s a glimpse of what you’ll learn: The agency has grown significantly, ranking 13th by volume. A people-first approach is central to their growth strategy. Maintaining a boutique feel is crucial as they scale. Agents are trained to articulate their unique value effectively. AI is used to enhance efficiency and customer experience. Related to this episode: The Agency Rainy Austin | The Agency Real Estate Best Real Estate Brokerages in United States | RealTrends Verified ⁠⁠⁠HousingWire | YouTube ⁠⁠⁠ ⁠⁠⁠More info about HousingWire⁠⁠⁠ Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, we are bringing you a special crossover episode of the Top of Mind podcast, hosted by Altos president Mike Simonsen. Mike chats with Jason Waugh, president of Coldwell Banker Affiliates, about how the real estate brokerage model is evolving and what that means for agents, buyers, and the future of the industry. Jason shares insights from Coldwell Banker’s 100,000 agents, the shifting dynamics of consumer representation, and the lasting impact of the 2024 commission settlements. He also discusses luxury market trends, the critical role of buyer agreements, and why brick-and-mortar still matters in a hybrid world. Here’s a glimpse of what you’ll learn: What it’s like running an iconic real estate brand in 2025 The latest findings from CB’s Global Luxury Trends report Notable demographic trends for luxury real estate buyers How agent/homebuyer relationships are changing after the commission lawsuits Which consumers continue to choose full-service/full-price real estate services Which markets are noticing commission compression Insights on today’s unique commercial real estate trends Related to this episode: Coldwell Banker Affliates Jason Waugh | LinkedIn ⁠⁠HousingWire | YouTube ⁠⁠ ⁠⁠More info about HousingWire⁠⁠ Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with Tamir Poleg, CEO of The Real Brokerage, about how AI is rapidly changing the real estate game — if you don't build it, then someone else will. Tamir shares how Real is using AI to streamline operations, from an assistant answering thousands of questions per day to developing automatic broker reviews. He also discusses scaling without compromising culture, the evolving agent-client dynamic, and why brokerages must refocus on consumers. Here’s a glimpse of what you’ll learn: Real is both a technology and a real estate company. AI enhances operational efficiency and client service. A strong company culture attracts like-minded agents. Leadership will always involve taking responsibility for failures. Automation can replace many tasks traditionally done by agents. AI will play a significant role in decision-making for real estate transactions. Related to this episode: The Real Brokerage Tamir Poleg - The Real Brokerage Inc | LinkedIn Real Brokerage leverages agent count growth for soaring revenue | HousingWire Best Real Estate Brokerages in United States | RealTrends Verified ⁠HousingWire | YouTube ⁠ ⁠More info about HousingWire⁠ Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt chats with OB Jacobi, co-president of Windermere Real Estate. Founded in 1972 by OB’s father, John Jacobi, Windermere is still being led by the Jacobi family over 50 years later. OB joins us today to talk about rethinking the role of the MLS in real estate and how NAR’s Clear Cooperation Policy add-ons have impacted the industry as of late. He also has some really insightful thoughts on the strategic shifts that real estate leaders need to make in a post-settlement world, from making technology-led decisions to not underestimating local market influence. Here’s a glimpse of what you’ll learn: Clear Cooperation has significant implications for market transparency. Local market knowledge is crucial for effective real estate governance. AI has the potential to revolutionize many day-to-day real estate operations. Family businesses can provide unique advantages in leadership. The role of MLS should be re-evaluated for better local governance. There is room for both national and independent brokerages in the market. Related to this episode: OB Jacobi | LinkedIn Windermere Real Estate HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt sits down in person with Robert Palmer, founder and CEO of LPT Realty, at LPT’s studio in Orlando. Robert talks about LPT’s journey from a simple marketing tool to a top brokerage in just a couple of years. He also discusses agent empowerment through dual brokerage models, LPT’s upcoming initiatives, and growth plans. Here’s a glimpse of what you’ll learn: LPT’s transition from a marketing tool to a brokerage was driven by a desire to support agents. Self-funding allows for greater control and prioritization of agents' needs. The brokerage model should empower local agents to make decisions about mortgage and title services. Navigating industry challenges requires a commitment to agent choice and autonomy. Understanding and balancing both business logic and technology for successful software development. LPT’s growth strategies include expanding training programs and launching a luxury brand. Related to this episode: LPT Realty | RealTrends Verified LPT Realty's Robert Palmer is building a 'brokerage for life’ | HousingWire lpt realty HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt sits down with Steve Murray, senior advisor for HousingWire and the founder of RealTrends and RTC Consulting. Steve joins us to unpack some of the recent dramatic shifts in real estate, including Stone Point’s strategic investment in Keller Williams and Rocket’s acquisition of Redfin. They also talk about Clear Cooperation Policy and the industry footprint of new, fast-growing brokerage models like LPT Realty and The Real Brokerage. Here’s a glimpse of what you’ll learn: Rocket's acquisition of Redfin aims to leverage its brand and website traffic. Private equity interest is returning to the real estate market. New brokerage models are growing rapidly, often with lower costs. The franchise model is evolving, with virtual brokerages gaining traction. NAR's policies on delayed marketing are creating industry debates. The market is shifting towards more inclusive practices. Related to this episode: Changes are underway as MLSs implement NAR’s new CCP policy | HousingWire Keller Williams receives big investment from Stone Point Capital | HousingWire The Real Brokerage is banking on 'pure tech innovation’ | HousingWire Rocket Companies announces deal to acquire Redfin for $1.75 billion | HousingWire HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

Housing market headlines are nonstop — tariffs, mortgage rates, jobs reports and general market chaos. But what does it all mean? In this bonus episode of RealTrending, HousingWire is joined by experts Ivy Zelman, Logan Mohtashami and Dale Wettlaufer to make sense of it all. Originally part of a HousingWire exclusive virtual event, this candid conversation offers expert analysis of what’s happening and what might come next. Related to this episode: Compare Current Mortgage Rates | HousingWire Housing Market News and Commentary | HousingWire HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey interviews Cindy Raney and Jason Mudd, the husband-and-wife leaders of the Cindy Raney Team at Coldwell Banker in Westport, Connecticut. Cindy and Jason talk about running a luxury team, including how they divide responsibilities and maintain a strong team culture. They also discuss their most effective marketing strategies, the impact of commission lawsuits on the luxury market, how to articulate a clear value proposition, and more! Here’s a glimpse of what you’ll learn: They emphasize the importance of dividing responsibilities based on strengths. Understanding the luxury market requires a focus on client education and client advisory services. The emotional aspects of selling a home must be managed carefully. Consistency in marketing is crucial for success in luxury real estate. Building a strong team culture is essential for team growth. Related to this episode: Cindy Raney Cindy Raney & Team | Instagram Cindy Raney & Team | Coldwell Banker HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending Tracey interviews Kortney Wilson, an eXp real estate agent and HGTV personality. Kortney shares her journey from music to flipping houses, how HGTV impacted her career, and how she built a sustainable referral network with eXp Realty. She also discusses using AI and automation tools for personalized client follow-up and introduces her new show, Life is Messy, which is focused on helping people declutter their homes and lives. Here’s a glimpse of what you’ll learn: Building a referral business has become a key focus for her real estate career. Automation and technology are essential for modern real estate practices. Understanding clients' communication styles enhances client relationships. Social media is crucial for real estate professionals to connect with buyers and sellers and market properties. Identifying personal strengths earlier could have accelerated her career growth. Related to this episode: Kortney Wilson | LinkedIn Kortney Wilson | HGTV HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

Today on RealTrending, Tracey interviews Ryan Schneider, the CEO of Anywhere Real Estate. This episode originally aired on our sister show, Power House, but this week we are bringing it to the feeds of our real estate audience. Tracey and Ryan talk about Anywhere’s refocus on luxury and what they think is going to happen to M&A as the market shifts this year. They also talk about AI’s relationship with operational efficiency and a surprisingly effective place to turn for mentorship — your agents. Here’s a glimpse of what you’ll learn: Settling litigation early provided a competitive advantage for Anywhere. Investing in luxury markets has led to significant growth. M&A opportunities are expected to increase as the market shifts. Market predictions indicate a potential recovery in home sales over the next year. Mentorship from agents is important for leadership development. Proactively embracing change is crucial for success in the industry. Related to this episode: For Anywhere, the challenges of 2024 were blessings | HousingWire Anywhere HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this week’s episode of RealTrending Tracey is joined by Michelle Billings, Coldwell Banker agent and the President of Ohio Realtors. Michelle has some great advice on how real estate professionals should be differentiating themselves in today’s market, from proactive education strategies to leveraging past client interactions. She also talks about affordability, current housing legislative efforts in Ohio, and how agents should be using their knowledge of market trends and dynamics to help in their business. Here’s a glimpse of what you’ll learn: Michelle Billings has been in the industry for over 23 years. Affordability is a major concern in the current real estate market but education is the key for agent success. The role of real estate professionals is evolving due to increased consumer access to data. Understanding market nuances helps to advise clients effectively. Legislative efforts are underway to address things such as rising property taxes. Related to this episode: Ohio REALTORS Michelle Billings | LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this week’s episode of RealTrending, Tracey sits down with Eric Elfman, the CEO of MoxiWorks. Eric talks all about balancing the delicate relationship between leveraging AI tools and building and maintaining client relationships. He also talks about making these tools more accessible to agents. Eric also shares MoxiWorks’ plans to increase technology adoption and make real estate tools more accessible to agents, along with a sneak peek at the company's upcoming software launch this summer. Here’s a glimpse of what you’ll learn: Technology alone won't solve real estate challenges, you still have to focus on relationships. AI is already integral to everyday real estate technology. Adoption of technology in real estate is still low in a larger sense. Choosing the right technology — not just the most popular — is crucial for brokers. Related to this episode: MoxiWorks Eric Elfman | LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this week’s episode of the RealTrending Podcast, Tracey talks to Lon Welsh, founder and managing broker of Your Castle Real Estate, the largest independent real estate brokerage in Colorado. Lon joins the show today to talk about where the market is headed and how they grew Your Castle to the size it is today, including his strategies on recruiting, retention and using AI tools to transform agent-client relationships. Here’s a glimpse of what you’ll learn: Retention, recruiting, and scaling are key drivers for growth. Recruiting should be a dedicated full-time role. AI will significantly impact the real estate industry in the near future. Consumers are becoming more sophisticated in their real estate needs. Brokers must differentiate their services to meet diverse client expectations. Understanding market trends is crucial for strategic decision-making. Embracing technology is essential for staying competitive in real estate. Related to this episode: Lon Welsh | LinkedIn Your Castle Real Estate Your Castle AI Tools HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this week’s episode of RealTrending, Tracey chats with Claire O'Connor, team leader of O'Connor Estates with Berkshire Hathaway HomeServices California Properties. After losing her home, her father-in-law’s home, and a house under construction to the devastating LA wildfires, Claire shares her journey of rebuilding amid disaster. She discusses the emotional toll, the resilience of the Palisades community, and the changing dynamics of the real estate market, especially the shift towards safer properties with better evacuation routes. Here’s a glimpse of what you’ll learn: The trauma of displacement can bond communities together. Buyers are increasingly concerned about safety and evacuation routes. The Pacific Palisades will recover and remain a desirable place to live. Adapting to buyer preferences is crucial in a changing market. Innovative building materials and fire suppression systems are essential for future safety. Related to this episode: Wildfire Archives | HousingWire Berkshire Hathaway HomeServices California Properties Claire O'Connor | Berkshire Hathaway HomeServices California Properties HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

On this week’s episode of RealTrending, Tracey chats with Chris Trapani and Ryan Iwanaga, lifelong friends, co-founders, and partners of Christie’s International Real Estate Sereno. While working with your best friend might be a recipe for disaster for some, Chris and Ryan have used their relationship and leadership to grow Sereno into the largest, locally-owned and operated independent brokerage in Northern California. The three of them talk about the power of relationships, evolving market challenges, and where AI is headed in real estate. Here’s a glimpse of what you’ll learn: Their childhood friendship has been the foundation for their business partnership. Local decision-making is crucial in the dynamic real estate market. Technology, especially AI, is rapidly evolving and needs to be embraced. Asking for help is not a sign of weakness. Self-awareness is key in managing professional relationships. Focusing on solutions rather than problems leads to better outcomes. The journey of independence is both a personal and professional evolution. Related to this episode: Christie's International Real Estate Sereno Christie's International Sereno makes a deal and returns to its roots | HousingWire Chris Trapani| LinkedIn Ryan Iwanaga | LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey traveled to the Illinois REALTORS’ REengage Winter Conference to sit down with Illinois REALTORS CEO Jeff Baker and President Tommy Choi in person! The three discuss the current challenges in the housing market, including low inventory and rising interest rates. They also talk all about the value of being a real estate professional, being a part of an association, and what is necessary for the future of associations as far as serving their members’ needs. Here’s a glimpse of what you’ll learn: Education and resources from associations are crucial for industry success. Leveraging technology and AI can enhance efficiency and effectiveness. Reputation is always built during challenging market conditions. Real estate agents must position themselves as trusted advisors. The future of real estate will be shaped by younger generations. Related to this episode: About | Illinois REALTORS® Tommy Choi | LinkedIn Jeffrey Baker| LinkedIn HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey sits down with Mike Simonsen, founder of Altos, to discuss his 2025 housing forecast, including home prices, mortgage rates, and affordability. He also talks about what changes he anticipates with the Trump administration, covers the role of immigration and labor in construction, and talks about how tariffs could affect market dynamics. Here’s a glimpse of what you’ll learn: Home sales are forecasted to increase slightly to 4.2 million, and home prices to increase by 3.5%. Affordability remains a critical challenge in the housing market. The construction industry heavily relies on immigrant labor. Tariffs could significantly increase building costs. There is a potential for rates to dip under 6% if conditions align. Related to this episode: Altos Mike Simonsen | LinkedIn Altos | YouTube HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey sits down with Steve Murray, founder of RealTrends and a senior advisor to HousingWire. Steve joins us to discuss the current state of mergers and acquisitions in real estate, how market changes are impacting broker valuations, and the growing shift toward team-based brokerage models. He also shares his predictions for President Trump’s impact on the housing market in 2025 and breaks down the challenges posed by government regulations on housing affordability. Here’s a glimpse of what you’ll learn: .Most national companies have stepped back from significant acquisitions for the time being. Local brokerage companies are now more active in M&A. Commission compression is a growing concern for brokers. Team-based models are proving to be more profitable than traditional brokerages. Government regulations significantly impact housing affordability. Related to this episode: Steve Murray | LinkedIn Real Estate News Analysis | HousingWire HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast we are bringing you an episode a bit earlier than normal to highlight a story of loss and hope during the wildfires in the Los Angeles area. Tracey sat down with Anthony Marguleas, founder of Amalfi Estates out of Pacific Palisades. About 60% of residents in the Pacific Palisades area have lost their homes or their businesses, including Anthony’s own home of over 30 years. He joins us today to give an emotional, first-hand account of the fires, how it’s impacting local residents and the complicated issues around insurance for those affected. He also shares what real estate agents can do to help their community and those who are displaced. Here’s a glimpse of what you’ll learn: A significant portion of the Pacific Palisades community has lost their homes. Insurance challenges are exacerbated by limited coverage options for those affected. Price gouging in the rental market is hurting those seeking temporary housing. The rebuilding process will be complicated by permitting issues. Real estate agents are playing a vital role in assisting families in finding new homes. Related to this episode: Wildfire Archives | HousingWire Anthony Marguleas | LinkedIn Amalfi Estates HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey sits down with Danielle Dowell, the leader of The DoWell Group at Berkshire Hathaway HomeServices Chicago. With over 17 years in real estate, Danielle shares how she’s built a team of 15 agents and assistants at The Dowell Group by focusing on their individual strengths and passions. Danielle discusses her unique approach to team building, the latest real estate trends, and the growing significance of teams. She also talks about how her background in sports has influenced her leadership style and gives some advice for new agents entering today’s market. Here’s a glimpse of what you’ll learn: Understanding your team’s structure and roles is crucial to collaborate effectively. Teams are becoming more essential in real estate. Dedicated mentorship is vital for a new agent’s growth. Flexibility in a dynamic team structure can enhance everyone's productivity. Always be ready and willing to adapt to industry and market changes. Related to this episode: Danielle Dowell | LinkedIn The Dowell Group HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey sits down with Michael Valdes, the CEO of LPT International. The last time Tracey talked to Michael, he was holding executive roles at eXp before his tranistion to LPT in July 2024. Michael joins us today to dive into LPT's unique agent choice model and the critical role of training, vision, and branding when building a successful real estate business. He also talks about the influence of AI in places you least expect, and the importance of agents understanding their value. Here’s a glimpse of what you’ll learn: LPT has rapidly expanded from 22 to 48 states in five months. Branding plays a significant role in agent success and market positioning. Keep an eye out for consolidation and growth opportunities. Agents must articulate their value to clients to succeed in a competitive market. AI enhances efficiency and productivity in real estate tasks. Related to this episode: Michael Valdes departs eXp to join LPT Realty Michael Valdes | LinkedIn LPT realty HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast we are joined by Tiffani Marroquin, the Head of Growth and Innovation at JPAR Real Estate, to discuss her journey with AI and how it’s transforming the landscape in real estate. Tiffani shares her expertise on leveraging AI to streamline business operations and scaling through automation, offering specific examples that she’s implemented at JPAR. She also talks about the importance of viewing AI as a collaborative partner and tool, rather than a threat. Here’s a glimpse of what you’ll learn: AI represents the promise of technology to free up time. Scaling is about doing things smarter and more efficiently — not just doing more. Predictive analytics can help agents understand their clients better. AI can enhance recruiting and retention strategies. Hyperpersonalization is a recent key trend in AI development. AI should be seen as a collaborative partner, not a threat. Related to this episode: Tiffani Marroquin | LinkedIn JPAR Real Estate HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, we are bringing you a crossover episode with the Power House podcast. HousingWire President Diego Sanchez sat down with James Dwiggins, the CEO and co-founder of NextHome, a real estate franchise with 600 offices and 6,000 agents across the country. James has a lot of expertise and — and strong opinions — on real estate practices, including clear cooperation policies, dual agency, and MLS processes, and more. They also dive into what NAR is doing for the industry and NextHome’s plan for 2025. Here’s a glimpse of what you’ll learn: NextHome operates under a ‘humans over houses’ philosophy. 40% of growth comes from referrals and they don’t require franchisees to recruit aggressively. The NAR settlement is just the beginning of changes in real estate commissions. Many agents lack training on new compensation structures post-NAR settlement. Dual agency presents significant conflicts of interest. NAR plays a crucial role in advocating for real estate professionals. Clear cooperation policies benefit the marketplace and consumers. Related to this episode: Commission lawsuits: Latest news and insights | HousingWire NextHome joins the list of firms to settle the commission lawsuits | HousingWire James Dwiggins | LinkedIn NextHome HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey sits down with Tim Weisheyer, the 2025 President of Florida Realtors and CEO of Dream Builders Realty in Central Florida. Starting in residential and then transitioning to commercial and development, Tim joins us today to talk about servant leadership, innovation, and the risk-taking entrepreneurs make to find success. Tim talks about the evolving role of technology in real estate, and pursuing continuing education to stay competitive. He also outlines his 2025 plans as Florida Realtors' incoming president, including a state tour to engage brokers and develop future industry leaders. Here’s a glimpse of what you’ll learn: Servant leadership is key to success in business. Continuous learning and adaptation are crucial for long term success. Technology should enhance, not replace, personal relationships. Consumer and personal advocacy is an important aspect of being a realtor. Engaging with brokers and developing leaders is a priority for Florida Realtors. Homeownership remains a key component of the American dream. Related to this episode: Dream Builders Realty Florida Realtors Tim Weisheyer HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on the RealTrending podcast, Tracey sits down with Dava Davin, CEO of Portside Real Estate Group, to talk about her journey from working in pharmaceuticals to leading a real estate brokerage with over 200 agents and $1 billion in 2024 sales. Portside focuses on agent growth, community impact, and how to foster a supportive company culture. Dava highlights the importance of mindset, the value of buyer consultations, and their plan to expand into surrounding communities in New Hampshire. She also talks about their philanthropic work and Portside’s 1% Back to Maine Initiative, which has donated over $300,000 annually to local nonprofits. Here’s a glimpse of what you’ll learn: The biggest challenge is balancing growth with maintaining company culture. Buyer consultations are essential for establishing professionalism. Key moments in leadership often come from recognizing the importance of relationships. Leadership style is about empowering team members and recognizing their strengths. Dava prioritizes community involvement and giving back through her brokerage. The future of real estate includes more women in leadership roles. Related to this episode: Portside Real Estate Group Dava Davin | LinkedIn 1% Back to Maine | Portside Real Estate Group HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.