Purpose 360 with Carol Cone

Cox Enterprises, parent company of Cox Communications (the nation’s third-largest cable company) and Cox Automotive (owner of well-known consumer brands like Autotrader and Kelley Blue Book) has a powerful, deeply-integrated purpose. As a company founded on hard work, respect for employees, and a penchant for bold decisions, Cox exists to “empower people today to build a better future for the next generation.” How the enterprise brings that North Star to life is incredible.To talk about how purpose guides Cox Enterprises, we welcomed to the show Maury Wolfe, AVP Corporate Responsibility and Public Affairs, and Bob Jimenez, SVP Corporate Affairs. Listen for Maury and Bob’s insights on:Why Cox considers employees its most important resource, and how the company empowers them to live, iterate, and build on purpose to embed it in organizational DNAHow Cox Conserves, the company’s decade-plus national sustainability program, empowers the company, its people, and its communities to advance environmental goals and give back in meaningful waysHow purpose directs Cox Enterprises’ New Ventures arm, which invests in sustainability-minded companies in cleantech, agriculture, and other emerging sectorsLinks & NotesAbout CoxPurpose at Cox EnterprisesCox CSR ReportCox ConservesMaury Wolfe on LinkedInConnect with Bob Jimenez on LinkedIn (00:00) - Welcome to Purpose 360 (00:45) - Introduction to Cox Enterprises (02:48) - Bob's and Mauri's Roles at and Backgrounds with Cox (06:40) - Cox's Origins and Purpose (14:32) - How the Purpose Influenced Mauri (15:45) - How Cox Uses Purpose to Guide Decision-Making (18:04) - The Numbers (19:14) - Guiding Principles (21:39) - The Evolution of Cox (23:27) - New Ventures (26:05) - Social Impact Ventures (34:58) - In the Know (37:36) - Cox Conserves and Its Evolution (43:14) - Measuring Success in Conservation (46:02) - Wrapping Up Part I

Dorie Clark believes the best ideas win, not the loudest voices.Unfortunately, we live in a society where those loud voices are often the ones that come out on top. That’s why Dorie has made it her purpose to help individuals and companies find ways to get their messages heard in an increasingly noisy and crowded environment. Dorie is an author, thought leader, and part-time professor at the business schools of Duke and Columbia universities. She’s also a believer in the power of purpose to drive reinvention and growth, both personally and professionally. (And, we might add, the #1 Communication Coach in the World and one of the Top 50 Business Thinkers in the World.)Listen for a fascinating conversation that covers Dorie’s insights on: What it really means to reinvent yourself—personally, professionally, or as a company—and why it’s such an important process.How clarity in identity, messaging, and presentation are critical to reinvention—even if an individual or brand doesn’t yet have all the answers. How to navigate today’s content ecosystems (think: social media, conferences, publications, and more) so that your or your organization’s ideas and voice break through. Links & NotesAbout Dorie ClarkConnect with Dorie Clark on LinkedInEntrepreneurial You by Dorie ClarkReinventing You by Dorie ClarkSubscribe to Dorie Clark’s LinkedIn Newsletter (00:00) - Welcome to Purpose 360 (00:45) - Introduction to Dorie Clark (02:38) - Who Is Dorie Clark? (03:16) - Dorie's Purpose (05:33) - Reinventing Herself (07:52) - When to Reinvent (10:31) - Investigating Potential Passions (12:00) - Finding the Perfect Fit (13:34) - Refining Your Skills (15:20) - Finding a Mentor (16:55) - Crafting Your Narrative (18:22) - Introducing the New You (20:24) - Leveraging the New You (22:18) - Winning Over Previous Friends & Colleagues (24:20) - Validators (26:18) - Deciding on Your Content (30:06) - Unpacking 'Interesting' (31:55) - The Numbers (34:43) - Benefits for an Organization to Encourage Employees to Find Their Own Purpose (36:19) - Message to the Younger You (38:09) - Knowing Your a Success (38:34) - Top Three Insights (41:33) - Wrapping Up

You know those Levi’s in your closet have a storied history—but did you know about the more sustainable future they’re building?Levi Strauss & Co., the iconic brand behind blue jeans (and now a robust catalogue of apparel, shoes, and accessories) has a pioneering approach to purpose and sustainability. Rightly so, as the apparel industry is by nature a resource-intensive one. Yet, Levi’s has leveraged purpose as a north star to revolutionize its entire supply chain, from the cotton (and now hemp) it uses to how products are reused or recycled at the end of their useful life.To discuss purpose at Levi’s, Purpose 360 welcomes Kelly McGinnis, SVP and Chief Communications Officer at Levi Strauss & Co.Listen for Kelly’s insights on:How breakthrough sustainability initiatives like WATERHow Levi’s leverages its iconic brand and loyal following to advance key social issues such as voter’s rights, and how it engages employees in doing so.Why Levi’s takes a stand on contentious social issues such as gun violence, and how it backs up its position with initiatives that enact grassroots change.Links & NotesAbout Levi Strauss & Co.Values at Levi Strauss & Co.Sustainability at Levi Strauss & Co.Kelly McGinnis on LinkedInLevi Strauss & Co. 2019 Sustainability Review (00:00) - Welcome to Purpose 360 (00:51) - Levis 2020 Vote PSA with Hailey Bieber and Oge Egbuonu (03:26) - Creativity in Social Activism (09:29) - A Voice in Voting (14:29) - Waterless (17:57) - Blue Jeans Go Green Insulation (20:40) - Changing Culture Leading to Innovation (24:17) - Need to Know (26:02) - Who Does Kelly Admire? (28:00) - Values as a Lens for Making Decisions (29:59) - Best Corporate Donor of 2019 (30:46) - Helping Grantees (32:39) - Kelly's Insights (33:50) - Wrapping Up (35:21) - One Last Question

You know those Levi’s in your closet have a storied history—but did you know about the more sustainable future they’re building?Levi Strauss & Co., the iconic brand behind blue jeans (and now a robust catalog of apparel, shoes, and accessories) has a pioneering approach to purpose and sustainability. Rightly so, as the apparel industry is by nature a resource-intensive one. Yet, Levi’s has leveraged purpose as a north star to revolutionize its entire supply chain, from the cotton (and now hemp) it uses to how products are reused or recycled at the end of their useful life.To discuss purpose at Levi’s, Purpose 360 welcomes Kelly McGinnis, SVP and Chief Communications Officer at Levi Strauss & Co.Listen for Kelly’s insights on:How breakthrough sustainability initiatives like WATERHow Levi’s leverages its iconic brand and loyal following to advance key social issues such as voter’s rights, and how it engages employees in doing so.Why Levi’s takes a stand on contentious social issues such as gun violence, and how it backs up its position with initiatives that enact grassroots change.Links & NotesAbout Levi Strauss & Co.Values at Levi Strauss & Co.Sustainability at Levi Strauss & Co.Kelly McGinnis on LinkedInLevi Strauss & Co. 2019 Sustainability Review (00:00) - Welcome to Purpose 360 (00:55) - Kelly McGinnis – Levi Strauss (03:45) - Kelly's Background (05:18) - How to Listen Authentically (08:52) - Chip Getting Up to Speed (13:40) - Insights to Transformation (19:24) - The Numbers (21:35) - Sustainable Innovation Built Around Values (24:29) - History Playing Into Purpose (27:02) - Internal Activism (29:59) - Wrapping Up Part I (30:33) - Levis 2020 Vote PSA with Hailey Bieber and Oge Egbuonu

On the anniversary of Milton Friedman’s prophetic—and now contentious—statement that the sole social responsibility of a business is to produce a profit, we spoke with one of the foremost champions of the B Corp movement. B Corps, of course, are businesses built to drive returns for the “triple bottom line” by balancingpurpose and profit. To talk about the movement, the future of purpose-driven business, and how things have changed since the Friedman days, we welcome Chris Marquis, PhD, a professor at the Cornell SC Johnson College of Business and expert on the B Corp movement. Be sure to pick up a copy of his newly-released book, Better Business: How the B Corp Movement is Remaking Capitalism.Listen for Marquis insights on:Why and how the B Corp movement started, and how it has evolved—today encompassing 3,522 companies representing 150 industries, across 74 countriesWhy pursuing the triple bottom line is better for business, and how companies large and small, global and local, are focusing or refocusing operations, culture, and innovation on itHow business, capitalism, and stakeholder relationships have changed since Friedman’s statement, and what the future holds for companies that commit to serve all stakeholders—not just shareholdersLinks & NotesAbout Chris MarquisCertified B CorporationsMarquis’ Published ResearchBook: Better Business (00:00) - Welcome to Purpose 360 (00:44) - Introducing to Chris Marquis – Cornell (02:29) - Chris' New Book (07:25) - Chris' Background in B-Corps (09:49) - Writing the First Case (11:06) - The Movement's Potential (13:35) - What Is a B-Corp? (17:45) - Why Patagonia Is So Impressive (20:31) - Smaller Companies (23:05) - Natura and Acquisitions to Evolve Culture (27:35) - Increased Accountability (31:30) - B-Corps in China (34:17) - The Role of Young People (38:30) - B-Corp Lessons for Big Companies (40:59) - The Playbook (42:25) - Creating an Internal Shift (44:42) - Creating a Movement (48:26) - Movement Growth Fears (50:46) - Citizen Voices (53:47) - Dreams for Chris' Book (55:12) - Three Insights (57:10) - Wrapping Up

Grab your tissues and put down your phone: Elliot Kotek’s films engage the heart and head in profound ways. Elliot is CEO & Founder of The Nation of Artists, a thought leader and production partner for innovative, inspirational, and wildly impactful storytelling brought to life through documentaries and docu-series, shorts, animations, VR, and more.While the list of honors bestowed upon his teams is long, spanning Emmy nominations, 5 Cannes Lions, SxSW awards, and more, the greatest testament to his work is the impact it achieves. Elliot joined Purpose 360 to talk about the power of storytelling to engage citizens, drive progress, and touch hearts.Be sure to catch Elliot’s new documentary Black Boys, created for Peacock.Listen for Elliot’s insights on:The critical importance of empathy in storytelling—whether the content is brand-sponsored or independent journalismHow he and his teams captured authentic, humanity-driven moments in situations ranging from war-torn Sudan to pediatric cancer wardsThe role of collaboration between content creators, their clients, and their subjects to draw out and tell empathy-driven storiesHow content creators—and their clients—can adapt to story capture and distribution in a COVID worldLinks & NotesThe Nation of ArtistsElliot Kotek on LinkedInElliot Kotek on IMDBWatch Black Boys on PeacockSuggested Viewing: Little Miss Sumo, My Special Aflac Duck, Project Daniel, Queen Mimi (00:00) - Welcome to Purpose 360 (00:46) - Introduction to Elliot Kotek (02:19) - About Elliot (03:48) - The Numbers (06:37) - Elliot's Purpose (07:40) - Insights About Storytelling (08:00) - Collaboration (12:01) - Project Daniel (19:42) - Don's Voice (21:45) - Being a Great Client (26:56) - The Aflac Duck and Creating Magic With Clients (34:16) - Working in Sensitive Situations (39:52) - Working in the Time of Covid (49:07) - Being Busy (50:49) - Three Insights for Creating Branded Content (53:53) - Three Insights for Creating Compelling Content for Employees (55:31) - Example That Inspired Employees (59:21) - Most Important Insights for Clients (01:00:08) - Walking the Walk (01:03:12) - Future of Video (01:04:39) - Advertising During Covid (01:06:35) - In Closing

3M — the company behind Command Strips, Post-Its, and thousands of other consumer and industrial products — has a profound commitment to purpose and innovation. The company’s tagline “Science. Applied to Life.” captures 3M’s massive R&D investments, vibrant culture, and comprehensive community engagement efforts, including a signature focus on STEM education and equity. Joining Purpose 360 to speak about 3M’s purpose is Gayle Schueller, PhD, VP and Chief Sustainability Officer, and Michael Stroik, VP, 3M Foundation and Director, 3Mgives Community Relations. Listen for Gayle and Michael’s insights on:How 3M engages its people via community engagement programs, concretely linking employee skills and roles to opportunities to help youth succeed in STEM and beyondThe role of innovation in 3M’s operations, culture, and approach to community engagement and giving3M’s COVID-19 response, from ramping up mask, face shield, and N95 respirator production to philanthropic giving and enabling e-volunteering and engagementsHow 3M inspires people to join them in creating a more positive world through scienceLinks & NotesAbout 3M3M Giving and Volunteerism3M Impact Skills-Based Service Program3M FoundationGayle Schueller on LinkedInMichael Stroik on LinkedIn (00:00) - Welcome to Purpose 360 (00:44) - Introduction to 3M (02:30) - The Numbers (05:37) - Gayle Schueller (07:11) - Michael Stroik (08:18) - Bringing 3M's Purpose to Life (12:06) - The Importance of Science (15:56) - Differentiating Within Stem Field (17:18) - Working Through the Pandemic (19:39) - Sustainability and the N95 Mask (22:08) - Making Sure Products Get to the Right People (24:06) - Employee Engagement (27:46) - Flexibility for Volunteering (29:05) - 3M Impact Stories (30:13) - Sustainability Stories (35:33) - Science for Circular, Climate, and Community (38:17) - Developing the Framework (40:45) - Personal Insights in the Framework Development (44:49) - Adding a Director of Social Justice Strategies & Initiatives (47:21) - Located Close to Where George Floyd Was Killed (51:46) - Living Authenticity (54:46) - In Closing

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, Carrie Fox and her daughter Sophia join us to share the story behind their journey to spread kindness and their book, “Adventures in Kindness”. (00:00) - Welcome to Humanity at its Best (00:10) - Carrie & Sophia Fox – Adventures in Kindness (01:16) - Favorite Adventures (01:58) - Releasing During the Pandemic and Its Importance (04:16) - What They Hope for as Far as Reactions (05:55) - Next Steps (06:57) - Last Comments

Mars Incorporated—the company behind some of your favorite brands, from Snickers to Seeds of Change—is guided by a simple statement: We believe the world we want tomorrow starts with how we do business today.This purpose comes to life through the company’s Sustainable in a Generation Plan, which focuses on a healthy planet, thriving people, and nourishing wellbeing; through its four subsidiaries — Petcare, Mars Wrigley, Food, and Edge; and through many of its brands. To talk about Mars’ purpose, Purpose 360 welcomed Andy Pharoah, VP Corporate Affairs and Sustainability at Mars. Listen for Andy’s insights on:The interrelationship between the Mars Compass and Five Principles, and how they jointly guide decision-making at all levels of the organization.How Mars is putting purpose at the center of long-term business strategy and R&D to transform supply chains and operations to be more sustainable, while creating healthier products.Why and how Mars committed $1b+ in the Sustainable Generation Plan to put its “purpose into practice” and help billions of people around the world. Links & NotesAbout MarsMars CompassThe Five PrinciplesSustainable in a Generation PlanConnect with Andy Pharoah on LinkedInSustainable in a Generation Scorecard (2019) (00:00) - Welcome to Purpose 360 – Andy Pharoah from Mars Inc. (04:32) - The Numbers (05:08) - Andy's Background & the Evolution of Purpose (07:50) - Mars' Purpose Statement (09:35) - Examples in Action (12:09) - Discovery of Their Purpose Statement (15:57) - Mars' Five Principles (18:09) - Finding Solutions (19:17) - Sustainability Plan (25:05) - Mars Family Involvement (26:49) - The Mars Compass (31:52) - Black Lives Matter and Uncle Ben's (36:41) - Pet Care Successes (40:54) - Andy's Favorite Brands (42:58) - Andy's Insights Into Purpose (44:38) - Focus Groups (46:01) - Last Thoughts (47:39) - Closing

Meet the food transport and storage company with a purpose to feed the world. Lineage Logistics is a $2 billion enterprise driving more than a third of the temperature-controlled food distribution in the U.S., moving 8% of the global food supply. The company is deeply purpose-driven and operates on a stakeholder-driven model, focused on transforming the food supply chain to positively impact customers, communities, and beyond. Sean Vanderelzen, Chief Human Resources Officer, and Megan Hendricksen, VP Marketing & Communications at Lineage, joined Purpose 360 to talk about the company lives its purpose. Listen for their insights on:How Lineage developed an authentic purpose, rooted in the journey from farms and factories to shelves and tablesHow purpose helped Lineage act swiftly during COVID-19 to transport food to areas in need as well as donate $5 million and 100 million meals alongside nonprofit partners How Lineage leverages its purpose and capabilities to tackle a massive social problem: food wasteThe impact of purpose on recruiting and talent retention, as well as employee engagementLinks & NotesLineage Logistics Story“Our Purpose” VideoCOVID-19 ResponseLineage Innovation in ActionSean VanderelzenMegan Hendricksen (00:00) - Welcome to Sean & Megan from Lineage Logistics (04:37) - Sean's & Megan's Journey to Lineage Logistics (10:07) - Creating a Culture (13:59) - Finding Their Purpose (16:28) - Employee Excitement (19:39) - Purpose in Recruitment (22:13) - Recognition (23:11) - Unlocking Employee Potential (27:00) - COVID-19 & Lineage Logistics (35:00) - Greg's Videos (37:00) - Servant Leadership (39:33) - Turning the Org Chart on Its Head (40:47) - Growing Through Acquisition (45:36) - Key Insights About Developing Your Purpose (51:34) - Final Words

Every time we switch on a light, we make an impact on the environment. While most of us have limited choice in our energy providers, NRG’s 3.7 million customers can feel good about the company powering their lives. NRG is a publicly-held energy company with a purpose to bring the power of energy to people and organizations. The company’s social impact platform, positiveNRG, engages employees, communities, and nonprofit organizations around NRG’s purpose, to drive impact at home and around the world. Purpose 360 welcomed Jennifer Brunelle, Head of Charitable Giving at NRG, to share the company’s purpose journey. Listen for Jennifer’s insights on: How purpose guides NRG in transforming the energy sector through a radically customer-focused approachHow positiveNRG engages and empowers employees at all levels of the organization to mobilize them in their home communitiesThe evolution of charitable giving, and how purpose allows NRG to up-level giving efforts strategically to be more impactfulLinks & NotesAbout NRGJennifer Brunelle on LinkedInCommunity at NRGNRG 2019 Year in Review (00:00) - Welcome Jennifer Brunelle from NRG Energy Inc. (05:00) - About NRG (05:55) - The Evolution of Charitable Giving (11:21) - Jennifer's Thoughts on This Evolution (12:39) - Discovering NRG's Purpose (15:34) - Creating a De-Carbonized Future (20:23) - Positive NRG (22:11) - Employee Response to Choice (24:53) - Purpose Guiding Actions for Racial Justice (30:38) - Response to COVID (35:44) - Three Insights (38:13) - The Last Word

Professional services powerhouse Deloitte has always believed in the power of its people to provide outstanding insights and competitive edge. Deloitte was also one of the first of the Big Four to deeply integrate purpose into its business, leading to transformational change for the organization and its clients.To talk about the power of people and purpose, we welcomed Michele Parmelee, Deloitte Global’s aptly-titled Chief People and Purpose Officer. Michele shared Deloitte’s purpose journey, including how the organization uses purpose as a guide to reinvent itself and its services in a rapidly-changing world.Listen for Michele’s insights on:The role of purpose in Deloitte’s talent strategy, and why people choose to work at (and stay with) Deloitte because of its valuesHow purpose builds trust with clients and enables Deloitte and its people to work with integrityDeloitte’s WorldClassambition and how the initiative empowers their people make an impact around the worldThe critical importance of industry research, including the long-running industry benchmark Deloitte Millennial SurveyLinks & NotesAbout DeloitteCorporate Responsibility and SustainabilityDeloitte 175Combating COVID-19 with Resilience2020 Deloitte Millennial Survey (00:00) - Meet Michelle Parmelee, Chief People and Purpose Officer from Deloitte Global (02:20) - The Numbers (02:51) - Michelle's Journey With Deloitte and Her Title (05:18) - The Structure of Deloitte (05:58) - The Company's Leadership Position (08:12) - Deloitte's Purpose (10:55) - Developing the Values (14:41) - Becoming a Great Storyteller (16:18) - Purpose as a Magnet (19:04) - Talent As Related to Purpose (20:57) - World Class (23:09) - Hands-On Opportunities – Volunteering (25:10) - Involving Their Clients & Partners (26:35) - Helping Clients During COVID (32:34) - Role of Purpose in the New Normal (35:44) - Their 2020 Survey (38:28) - Purpose Counseling for Clients (39:38) - Themes in Action Areas (42:02) - Traits for People & Purpose Officer (44:51) - Final Thoughts

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity focusing on several FIRST Robotics teams – The Iron Mosquitos from Babbit, MN, The Thunderbots from Sacramento, CA, and The Bionic Wolves from Chicago, IL. (00:00) - Welcome to Humanity at its Best (00:11) - First Robotics Team – The Iron Mosquitoes From Babbit MN (12:14) - First Robotics Team – The Thunderbots From Sacramento CA (28:30) - First Robotics Team – The Bionic Wolves From Chicago IL

New York Life has a long-term commitment to a difficult issue: childhood bereavement. As a life insurance company, aligning with bereavement is entirely authentic, and the company has made great strides to provide support and comfort to grieving children and their families.During the COVID-19 pandemic, the issue of bereavement has only become more acute. Heather Nesle, President of New York Life Foundation, Vice President Corporate Responsibility and Maria Collins, Vice President of New York Life Foundation, joined Purpose 360 to talk about New York Life’s innovative efforts to give back during COVID-19.Listen for Heather and Maria’s insights on:How New York Life quickly scaled up The Brave of Heart Fund, a $100 million joint initiative with Cigna to provide cash and mental health resources to the family members of essential workers who have died of COVID-19.Why New York Life created The Golden Sweater, a children’s picture book (with accompanying resources) that helps children cope with the bereavement journey.How New York Life is going above and beyond to provide COVID-19 support services to employees, customers, and their loved ones—from expert Q&As to resources to ease social isolation.Links & NotesAbout New York LifeNew York Life FoundationNYL Bereavement ResourcesThe Brave of Heart FundThe Golden Sweater“Speaking Grief” DocumentaryConnect with Heather Nesle on LinkedInConnect with Maria Collins on LinkedInPrevious Episode: New York Life on Purpose 360 (00:00) - Welcome to Purpose 360 (00:55) - Heather Nesle and Maria Collins – New York Life (02:21) - Social Purpose Focus and Who New York Life Is (04:33) - Brave of Heart Fund & Cigna Partnership (06:33) - Pivoting to Create the Idea (08:25) - When They'll Distribute Funds (09:29) - Bringing Their Knowledge to Help People (14:01) - Top Recommendations (18:32) - Insights Into Activating Their Purpose More Powerfully (21:32) - Grief as Integrated Part of Culture (22:47) - The Golden Sweater

The shows of RashPixel.FM, including Purpose 360, are silent this week in support of all those who stand and fight for justice, equality, and peace. Thanks to the Cult 45 Podcast team for starting up this Podcast Blackout movement with this episode.#BlackoutTuesday #PodcastBlackout #TheShowMustBePausedConsider lending your support to the following organizations, each working to end police violence and defend those impacted by it.ActBlue’s split donation between 39 community bail fundsCampaignZero.orgThe Show Must Be PausedAnti-Racism Resources

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity. Elliott Charbonneau and Luca De Blasis deliver food and support to frontline medical heroes with GroceryHero. And Tom Masterson talks tech with Caregiver Support Technologies. (00:00) - Welcome to Humanity at its Best (00:10) - Elliott & Luca – GroceryHero (12:47) - Tom Masterson – Caregiver Support Technologies

Tata Consultancy Services (TCS), part of the Tata Group, takes its leadership position seriously. As one of the leading information technology companies in the world, TCS embraces a profound role in harnessing the power of technology to drive significant change in society.Balaji Ganapathy, Global Head of CSR and Chief Social Responsibility Officer for TCS, joined Purpose 360 to talk about TCS’s legacy as a purpose-driven enterprise, and how the company is reinventing the role of businesses to serve and support society.Listen for Balaji’s insights on:Why “purpose is the new tech,” and how TCS is creating inclusive and diverse pathways for women, youth, and marginalized groups through its CSR effortsThe power of the 4C’s (intellectual capital, technology capital, human capital, and financial capital) and cross-sector partnerships to create shared solutions to business and societal problemsHow purpose helped TCS act swiftly in the face of COVID-19, both to build business resilience and meet the immediate needs of employees and their communities around the worldWhy Tata Group founders believed they were not in the job of building business, but in building nations, and how that translates to TCS’s commitments to uplift communities and the people who live in them todayLinks & NotesAbout Tata Consultancy ServicesBalaji Ganapathy on LinkedInBalaji Ganapathy on TwitterTCS Corporate Social ResponsibilityTCS Business 4.0Corporate Sustainability Report 2019 (00:00) - Welcome to Purpose360 (01:02) - Balaji Ganapathy from TCS (05:37) - Harnessing the Power of People, Purpose, & Technology (07:41) - Purpose Is the New Technology (10:52) - TCS's Ethos & Values (13:39) - The Best of TCS (16:42) - Value in Initiatives & Employees (23:09) - Recruiting & Retention (28:46) - Employees as Societal Champions (31:50) - TCS Response to the Pandemic (37:25) - Taking On the New York Marathon (40:51) - Employee Volunteerism (44:29) - Community Engagement (45:32) - Who He Admires (48:03) - Team Size Around the Globe (48:48) - Three Trends Shaping Our Practice in This Space (51:28) - Wrap-Up

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity. Dana Rachlin digs deeper with NYC Together. A story of healing with Pearl's Memory Babies. And Hospital Heroes supports healthcare workers with volunteers willing to share homes, meals, and caring. (00:00) - Welcome to Humanity at its Best (00:08) - Dana Rachlin – NYC Together (23:22) - Sandy & Shanon – Pear's Memory Babies (40:05) - Keith – Hospital Heroes

P&G has the distinct honor of being one of the oldest companies on our show, and one with a purpose that honors the organization’s legacy as much as it guides the multi-national CPG company into the future. Damon Jones, P&G’s Chief Communications Officer, joined Purpose 360 to talk about the company’s efforts to be “a force for good and a force for growth” across a portfolio of dozens of brands, with nearly 100,000 employees around the world. Listen for Damon’s insights on:How P&G crafted a purpose that is “built in, not bolted on” to be truly integrated in the company’s DNA—and that of its brandsHow purposes guides innovation across the organization, from global operations to brand-level improvementsWhy P&G pursues advocacy efforts around issues including gender and race equality, among others, and what the company has learned about embracing issues important to citizensThe importance of authenticity and “walking the walk” of corporate purpose, and how P&G lives its purpose through commitments to fair and equal advertising, responsible supply chain, sustainability, and community engagementHow the CPG company has responded to COVID-19 to protect employees in markets around the world, as well as consumers and communities Links & NotesProcter & GambleP&G COVID-19 responseDamon Jones on LinkedInCitizenship Report 2019WSJ – P&G’s Mission to Be a Force For Good and Growth (00:00) - Welcome to Purpose 360 • Damon Jones, Procter & Gamble (03:38) - The Numbers (04:08) - Purpose as Table Stakes (07:46) - The Social Purpose Tipping Point (12:06) - How do you integrate communications and the brand? (16:29) - Diversity (21:48) - Important measures in purpose-driven work (24:48) - On Agreement – "Keeping everyone happy has never been the goal." (30:49) - Responding to COVID-19 (36:32) - "Returning" to Work (39:08) - Assisted Shaving (43:13) - Connecting mission to supply chain (46:59) - Three Insights (49:11) - Who are your heros?

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity. Natasha Danielovich brings stories from the Anti-Corona Zone. Bas Welling shares Hearts for Healthcare Heroes. And two sisters spread kindness, not the virus, with Nest4Us (00:00) - Welcome to Humanity at its Best (00:11) - Natasha Danielovich • Anti-Corona Zone (09:07) - Bas Welling – Hearts for Health Care Heroes (19:59) - NEST4US

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity with small business care from AshevilleStrong. Dr. Reshma Khan supports the needy with quality free healthcare at Shifa Clinics. And stories from the front line of education with Karen who shares the story of adapting her third grade class — students AND parents — to the new normal with joy and enthusiasm for learning. (00:00) - Welcome to Humanity at its Best (00:08) - #AshevilleStrong (09:02) - Shifa Free Clinics (21:50) - Karen in the Third Grade

TRU Colors is a brewery that stands for unity across all kinds of communities—starting by breaking down racial barriers, stopping street violence, and bringing people together (often over a good beer). But this is a brewery unlike any other: TRU Colors was founded by and employs active, rival gang members who come together to do honest work and advance a shared mission to stop gun violence.George Taylor, President and CEO of TRU Colors and founder of online beer community Untappd, joined Purpose 360 to share the TRU Colors story. The brewery is slated to open late summer 2020 in North Carolina. Listen for George’s insights on:Why founders opted for the brewery model as a way to employ local gang members (and why George considers TRU Colors to be “in the opportunity business”) How the “unpitch” helped forge an authentic partnership between fledgling TRU Colors and Anheuser-Busch InBevHow Community Ambassadors and the TRU Work initiative engage gang members in their communities to advance the mission to stop gun violence Links & NotesTRU ColorsTRU Colors CultureConnect with George Taylor on LinkedIn (00:00) - Welcome to Purpose 360 (00:47) - Introducing George Taylor of TRU Colors (03:25) - The Business Model (04:58) - Meeting the gangs (11:12) - The journey (17:18) - Building trust (19:02) - The Path to Prosperity (25:49) - Communicating peace over Zoom... And Madden 2020 (30:30) - Finding the Social Impact investor (31:53) - Social impact data (38:25) - The Brand (41:17) - The Start-up Model?

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today Chris Ide, CAMH VP of Corporate and Community Partnerships, joins us to talk about mental health care in the COVID era and what Canada's largest mental health teaching hospital can teach all of us about taking care of ourselves, each other, and our businesses as we look toward rebuilding.Links & NotesManaging your Stress and Anxiety by CAMH (iOS • Google Play) Workplace Mental Health Playbook (00:00) - Welcome to Humanity at its Best (01:42) - Introducing Chris Ides (05:53) - Scaling at the speed of pandemic (08:49) - What the public needs: Informed Research (10:51) - Mental health strategies (14:15) - Strageties for the business community (16:49) - 3 Insights

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity from Ami Dar and Idealist. Maggie Stone tells us of her campaign to bring joy to senior citizens at A.G.Rhodes. And Ozanam Charitable Pharmacy is working hard to keep the uninsured healthy through the COVID-19 crisis. (00:00) - Welcome to Humanity at its Best (00:11) - Ami Dar – Idealist (18:33) - Maggie Stone and A.G. Rhodes (26:17) - Sharee – Ozenam Charitable Pharmacy

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity from Buddy Benches and Sending Smiles with Sammie Vance, The Maven Project, and a timely pivot that keeps people working and giving back with Simms Fishing Products. (00:00) - Welcome to Humanity at its Best (00:06) - Buddy Benches and Sending Smiles (06:48) - The Maven Project (23:40) - Simms Fishing Products

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity from Ireland with LocalSupport.ie, Dining at a Distance, and US Bank. (00:00) - Welcome to Humanity at its Best (00:08) - LocalSupport.ie (03:36) - Dining at a Distance (17:42) - US Bank

Two previous Purpose 360 guests joined us to talk about the evolving corporate response to COVID-19. Martin Whittaker, CEO of JUST Capital, and Reba Dominski, EVP, Chief Social Responsibility Officer, and President, US Bank Foundation, shared their insights and experiences in the midst of the pandemic.Listen for Martin and Reba’s insights on:How JUST Capital sees COVID-19 putting the “stakeholder capitalism” movement to the testHow US Bank moved quickly to support its employees, customers, and communities—and direct a $30 million donation to relief effortsWhat the business world will look like post-COVID-19, from the workplace to the communities where companies operate (00:00) - Welcome to Purpose 360 (00:53) - Introducing Just Capital and US Bank (03:30) - Just-ness in the era of COVID-19 (07:44) - North Stars and the Data Behind Them (18:19) - The Polls (21:58) - Reopening the World (26:32) - 3 Insights (30:37) - How do we demonstrate purpose going forward? (34:08) - Humanity (35:46) - Introducing Reba Dominski (36:01) - What is US Bank doing to respond to COVID-19? (36:46) - Community Possible and making decisions at speed (40:45) - Communication (42:52) - If you're feeling behind (44:20) - The post-COVID world

Crisis communications is a practice every company needs experience in, but hopes to never have to put to use. Companies that prepare for downturns and crises are better equipped to respond with speed, empathy, and innovative solutions. Yet, even companies who haven’t invested in crisis comms planning can utilize this moment to learn and craft their crisis strategy.To help our listeners navigate communications during the COVID-19 pandemic, we invited Kith CEO Bill Coletti to the show. Listen for Bill’s insights on:The tenets of successful crisis communication: always be communicating, always be listening, and manage stakeholder expectations.The importance of articulating a company’s core values during challenging times, and demonstrating how those values guide the company in standing for something bigger than itself.Three considerations companies should balance in planning to come back from a crisis: financial, social, and moral.Links & NotesKithBill Coletti on LinkedInResources + Insights from Kith (00:48) - Introducing Bill Colletti (04:14) - About Kith (06:02) - COVID-19 Crisis Communications (11:34) - Moving Forward (16:56) - The Risk Matrix (20:22) - Getting Involved on Short Notice (22:59) - Smart Generosity (25:40) - What can communicators do right now? (32:59) - Major League Baseball on finding their way back to normal (36:42) - Bringing back the most impacted industries (41:12) - Three Key Insights

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy. Please join us by sharing your story: email the team at [email protected].

The most powerful force in the world is the individual. This belief guides Points of Light, the world’s largest nonprofit accelerating people-powered change.Natalye Paquin, Points of Light’s CEO, joined Purpose 360 to talk about why the organization is partnering with us to share stories of hope during the COVID-19 pandemic. Listen for her insights on the power of individual actions to drive collective change, how storytelling can connect us in times of crisis, and what is means to create a society where it’s easy to take action and no one sits on the sidelines.Learn more at pointsoflight.org.

The Harris Poll is one of the nation’s oldest and preeminent public opinion organizations. It’s no surprise the global market research and consulting firm moved quickly to quantify the public’s response to the COVID-19 pandemic.Wendy Salomon, Managing Director Reputation & Corporate Strategy, The Harris Poll, joined Purpose 360 to talk about the trends her firm is highlighting as the pandemic continues to evolve. Corporate purpose and reputation are at the forefront of the crisis. Beyond looking to their local and federal government, the American public is turning to big business for answers: how are you supporting your employees? How are you using your capabilities to help address critical shortages? How are you keeping the lights on and food on the shelves? Americans feel that the way all institutions respond now will chart the course for our collective future. Listen for Wendy’s insights on: How the wildly-changing landscape of COVID-19 is putting corporate purpose and reputation to the test, and why consumers want businesses to “do more, say less”How companies are flexing to meet situations they may not have ever forecasted or prepared for The changing face of the American workforce and workplace, including the impact of isolation on workers and growing role of technology in human connectivityThe critical social issues that are rising to the forefront for companies—like worker’s rights and supply chain transparencyLinks & NotesThe Harris PollThe Harris Poll COVID-19 TrackerSurvey Wave 5Wendy Salomon on LinkedIn"Americans Favor Aggressive Coronavirus Measures, Poll Finds" — WSJ article on Harris poll (00:00) - Welcome to Purpose 360 (00:42) - Introducing Wendy Solomon with The Harris Poll (03:12) - About The Harris Poll (06:14) - COVID-19 Research Background (12:24) - Employers, policies, and going back to "work" (16:16) - Corporate participation? (18:08) - The B2B Purpose Paradox (29:35) - Will CSR Suffer? (34:33) - Changing behavior (37:08) - What is the trend for civic engagement? (40:50) - What is Gen Z up to? (42:12) - Three Tips

COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of hope and joy. Purpose 360 is highlighting much-needed stories of positivity and inspiration amid the pandemic through our new series, Humanity at its Best. Please join us by sharing your story: email the team at [email protected].

As the name suggests, DoSomething exists to give young people the inspiration, tools, and power to make change. DoSomething is the largest not-for-profit organization exclusively for young people and social change, with a community that spans every U.S. area code and more than 130 countries. From voter registration and clothing donations to celebrating pride and neighborhood cleanups, DoSomething is a digital platform that allows any young person to catalyze IRL (in real life) change.Aria Finger, CEO of DoSomething, joined Purpose 360 to talk about the importance of giving youth the capabilities to create change, and how brands can better connect with and empower Gen Zers. Listen for Aria’s insights on:Why DoSomething’s youth-led approach to change is so empowering, and how the organization creates community around critical social issuesThe social issues that resonate with young people today and how brands can support them authenticallyMyths and keen insights surrounding how to connect with Gen Z--start from a place of service and know that this is a highly diverse generationLinks & NotesAbout DoSomething.orgDoSomething CausesDoSomething StrategicAria Finger on LinkedIn (00:00) - Welcome to P360. What's your purpose? (01:40) - By the Numbers (02:22) - Introducing Aria Finger and DoSomething.org (06:42) - Why is the youth-led movement important? (08:13) - How does the platform work? (12:56) - What are the most important issues to Gen Z today? (19:03) - Should a brand take a stand? (20:43) - Is volunteerism inspired by action? (25:01) - DoSomething Strategic (26:23) - What do corporations need? (27:51) - How do you engage your team? (32:14) - Who's doing the best job of engaging Gen Z? (34:23) - Measurement (38:29) - What's next? (39:23) - Internal activation (40:49) - Three Insights (42:22) - The Greta Factor

Habitat for Humanity, which started as a grassroots effort on a community farm in Southern Georgia, now works in communities across all 50 U.S. states and more than 70 countries. The organization’s astounding growth is due in part to its focused mission: help people (29 million to date) obtain a safe place to sleep at night and the stability and self-reliance to build better lives. Colleen Finn Ridenhour, Chief Development Officer at Habitat for Humanity International, joined Purpose 360 to discuss the organization’s evolution and ongoing innovation. Listen for Colleen’s insights on:Balancing very different needs in communities around the world, without losing focus on Habitat’s missionHow Habitat’s model integrates robust and meaningful employee volunteerism opportunities, and how corporates can supercharge effortsHow corporations can leverage their partnerships with NGOs, including Habitat. How Habitat built an ecosystem around its core home-building model, including its retails ReStores to generate revenueLinks & NotesHabitat for Humanity InternationalHabitat’s historyVolunteer with your local HabitatImpactColleen Finn Ridenhour on LinkedIn (00:00) - Welcome to Cause Talk Radio (00:50) - Habitat for Humanity International (01:59) - By The Numbers (02:48) - Colleen Finn Ridenhour (05:58) - Habitat's evolutions (09:34) - Employee engagement and team-building experiences (14:24) - Great communicators (16:46) - ReStores (21:29) - Defining objectives (25:44) - Measurement (29:30) - The Habitat ecosystem (38:52) - The Carters (41:30) - Three Insights (44:06) - The B2B Purpose Paradox (47:35) - The Affordable Housing Crisis

As one of the leaders in the ‘stakeholder capitalism’ movement, JUST Capital was a key participant in this year’s World Economic Forum convening in Davos. Martin Whittaker, JUST Capital’s CEO, joined Purpose 360 to talk about core themes, conversations, and ideas from Davos. Most centered on the growing call for a new system of capitalism, one which places the needs of all stakeholders—employees, customers, communities, the planet, and more—before shareholders. Listen for Martin’s analysis of Davos, including:How companies will approach measuring a stakeholder economyHow today’s leaders are defining and building “just” companiesWhy climate and equity will be defining societal issues over the next few yearsLinks & NotesJUST CapitalJUST 1002020 Davos Manifesto (00:00) - Welcome to Purpose 360 (00:52) - Martin Whittaker is back from Davos (07:29) - How do you move from aspiration to action? (10:35) - The Financial Distress Test (15:50) - Other areas of Davos focus? (19:42) - Just like JUST? (20:31) - How do you approach Davos next year? (22:39) - Top 3 Insights (25:50) - When will JUST look at large private companies?

The aviation industry is tough. Airlines bear one of the largest carbon footprints of any industry, and the rising threat of global climate disaster—plus trends like “flight shaming”—are challenging companies to find solutions. JetBlue, long considered a “beloved” brand in a beleaguered industry, is putting the climate issue at the core of its business. Most recently, the airline announced that all domestic flights would be carbon neutral by mid-2020. We spoke with Sophia Mendelsohn, Head of Sustainability and Environmental Social Governance, and Sara Bogdan, Manager of Sustainability and Environmental Social Governance, about JetBlue’s efforts to tackle the climate issue.The core insight: JetBlue treats the environmental crisis as an opportunity, not a threat. Fervor around climate issues is spurring innovation and inventive solutions across the company, from in-flight recycling efforts to new sharklets on the aircraft wings to increase fuel efficiency. Plus, JetBlue continues to invest in programs to support local communities, including Soar With Reading, in addition to inspiring small business innovation through programs like BlueBud.Listen for Sophia and Sara’s insights on:How JetBlue pushes for innovation across the business, with a focus on generating long-term value and impactHow transparency, honesty, and unrelenting dedication to customer service makes JetBlue a beloved brandHow JetBlue drives grassroots impact in the communities where the company operatesLinks & NotesAbout JetBlueJetBlue for GoodJetBlue and the environmentJetBlue FoundationSustainability effortsSophia on LinkedInSara on LinkedIn (00:00) - Welcome to Purpose 360 (00:52) - Introducing Sophia Mendlesohn and Sophia Bogdan from JetBlue (02:20) - By the numbers (05:13) - Sophia's journey into aviation and the aviation evolution (13:34) - Innovation in markets, innovation in equipment (24:04) - Purpose & Culture (30:22) - Foundation: Building a future for the aviation industry through STEM and ecological rehabilitation (35:21) - Top 3 Insights

Consumers know TOMS, the shoe company that pioneered the one-for-one business model (spurring, by some accounts, more than 1,800 other “one-for-one” businesses). But few know what the name “TOMS” actually means: Tomorrow’s Shoes.The name is prescient, especially considering the social, political and economic climate today compared to 2006, when TOMS was founded. While the world has changed, the TOMS promise holds fast: captured in the company’s mission (We’re in business to improve lives) and vision (Stand for a Better Tomorrow). Purpose 360 welcomed “rebel optimist” Amy Smith, Chief Giving Officer at TOMS, to explain why TOMS is moving away from the one-for-one model to a broader focus on “building a tomorrow where everyone thrives.” Listen for Amy’s insights on:How TOMS expanded from a single one-for-one product—shoes—to several products, each supporting a critical social issue (vision, water, safe births, bullying, solar light) How to smartly and authentically evolve a social impact model to remain relevant, innovative and effective in a turbulent societyWhy TOMS launched a campaign to end gun violence, and how the company navigated a hotbed social issue How TOMS works with hundreds of Giving Partners around the world to make a more meaningful and sustainable impact on local communitiesLinks & ResourcesTOMS StoryYour Impact2019 Impact ReportAmy Smith on LinkedInOpen IDEOB Corp

Now in its 15th year, PNC’s Grow Up Great has served more than 5 million children in the U.S. through early childhood education grant-funded programs, educational materials and mobile engagement tours. A $500 million bilingual initiative, Grow Up Great launched in 2004 to support children birth to five, particularly the underserved, achieve success in school and life.Sally McCrady, President of the PNC Foundation and Executive Vice President and Director of Community Affairs and CSR, joined Purpose 360 to explore how this long-term initiative has made a measurable difference in the communities where the bank operates. For the bank, supporting the issue simply made good business sense: research shows that investments in early childhood education are long-lasting, with impacts on children, society, and the economy.Today, PNC continues to evolve Grow Up Great to remain relevant and meet the needs of today’s children and communities. The award-winning initiative helps to plant the seeds for the dynamic workforce of tomorrow.Listen for Sally’s insights on:How to sustain an issue focus over 15 years to scale impact and continue to deliver innovative, high-quality programmingHow a commitment to employees, including a generous 40 hours paid time off to volunteer, has deeply embedded Grow Up Great into PNC’s culture, business and overall growth How internal and external research led PNC to be a “first mover” in corporate support of early childhood education, bringing the issue to national prominence How to identify mission-aligned partners and work together in innovative ways—such as PNC’s partnership with DonorsChoose to fund the platform’s first Pre-K and Head Start classroomsResources:About PNCA Conversation with Sally McCradyGrow Up GreatPNC’s 2018 CSR ReportQuestions for Sally? Reach out to the Purpose 360 team on Twitter @Purpose360Pod (00:01) - Introducing PNC (08:44) - Letting employees lead (14:23) - The impact of early childhood education (17:02) - The advisory board (24:50) - Sesame Workshops, and other partners (27:32) - Going beyond the obvious partners — Translating versus Transcreating (31:34) - Developing support for teachers (36:40) - Lessons of the Donor's Choose relationship (38:09) - The Donors Choose card and celebrating greatness (41:24) - The challenges of measurement (48:56) - Grow Up Great as a door opener (51:18) - Top 3 Insights

“What matters is what you do next.”This is the opening section in Jeff Fromm’s newest book, The Purpose Advantage. It’s an apt statement, considering the Business Roundtable’s recent proclamation that the purpose of a corporation is to serve all stakeholders—from employees to suppliers to communities. Arguably, we’re now beyond the tipping point of capitalism. Purpose is no longer a “nice-to-have.” So, what we do next matters more than ever. In this episode, we spoke with Jeff Fromm, author, thought leader, and leader of Barkley and Futurecast, about purpose today and how Millennials and Gen Z are reshaping the role of business in society.Listen to hear Jeff’s insights on:Understanding today’s Millennials and Gen Z’ers and their evolving relationship with purpose—at work and as consumersHow to move past generational “myths” and unearth data to drive insights around purposeWhat the “purpose advantage” can achieve for brands today, and why purpose must be baked into a company’s DNA—not tacked onHow brands leverage purpose to tell meaningful stories that move consumers to actionLinks & NotesJeff FrommThe Purpose AdvantageFuturecastBarkley

BBMG was founded on the idea that branding can be a force for transformation for people and society. In the 16 years since launch, BBMG has shifted the way consumers and industry views brands: not as transactional entities, but human-centered connectors between business and people.Raphael Bemporad, BBMG’s founding partner, joined Purpose 360 to explore insights from The Pull Factor Project, which BBMG released this fall with Sustainable Brands. The Pull Factor is aimed at helping marketers make sustainable living desirable to the masses, and includes actionable tools for brand leaders and marketers to “design communications that drive business growth while shaping a culture of sustainable living.”Listen for Raphael’s insights on:• How to define brand challenges, discover human factors, identify drivers of behaviors, and pilot and implement best practices• The cultural shifts and emerging social issues shaping the role of business in society• Nine core behaviors that brands can focus on to drive change for people and planetResources:• Download the Report• The Pull Factor Project• BBMG• Raphael Bemporad on LinkedIn• Sustainable Brands - Brands for Good+• Branding Mag on The Pull Factor

In an era of fake news and alternative facts, the media is finding a new purpose rooted in transparency and truth.The New York Times’s purpose, “We seek the truth to help people understand the world,” hinges on a critically important idea: that the truth is worth it. In this episode, Amy Weisenbach, Senior Vice President of Marketing, talks about how this core tenet was driven by purpose and brought to life through the power of storytelling.First aired in 2017, the New York Times’s “The Truth is Worth It” campaign unpacks the journalistic process behind real New York Times headlines, and continues to probe topics ranging from the failing MTA and Trump’s tax returns to ISIS and children at the border.At the center of the campaign, said Weisenbach, is the idea that journalists are seeking the truth by holding power to accountability, bearing witness to moments of tragedy and triumph, giving a voice to the disadvantaged, and creating a shared baseline of facts. Which ultimately helps people understand the world, making their lives richer, and hopefully forming a more just society.Listen for Amy’s insights on:The value of transparency and honesty in advancing purpose in a divisive nationHow to leverage key cultural moments to tell stories that matterThe evolving role of purpose in the media, and why storytelling is an inherently purpose-driven fieldResourcesNew York Times CompanyThe Truth is Worth ItThe Daily podcastAmy Weisenbach on LinkedInThe News Literacy ProjectShe Said

Giving in Numbers, CECP’s annual report on corporate social investments, is often considered a bible for corporate and nonprofit professionals alike. Now in its 14th edition, and based on 18 years’ of benchmarking data, Giving in Numbers is based on company-reported information from more than 300 companies.Carmen Perez, Senior Director of Data Insights, and Andre Solorzano, Senior Manager of Data Insights at CECP, joined Carol to share the story behind this nearly two decades-long effort to track and analyze the far-reaching impact of corporate giving.Listen for Carmen and Andre’s insights on:The evolving expectations of employees: how they want to give their time, talent, and moneyHow purpose can direct an organization’s giving strategyThe social issues that are garnering the most (or least) corporate support todayYou can listen to our episode with CECP’s CEO, Daryl Brewster, here.Resources:CECP (Chief Executives for Corporate Purpose)Data Insights at CECPGiving in Numbers 2019

AB InBev exists to do a lot more than brew your favorite beers. The company’s purpose — to bring people together for a better world for the next 100+ years — comes to life in more ways than we could cover in one episode. Yet it is grounded in a very simple idea: that culture defines the company. Pablo Jimenez, AB InBev’s Global Vice President, Reputation & Communications, joined Purpose 360 to unpack the company’s “Dream. People. Culture.” approach to bringing people together for a better world. This guides initiatives like Budweiser’s commitment to use entirely renewable energy by 2025 (a bold goal given that 41 million Budweisers are sold daily around the world), Stella Artois’ partnership with water.org, programs to enforce safe drinking habits, and much more.We invite you to crack open one of AB InBev’s 500 beer brands and listen for Pablo’s insights on:How a simple question – “What would the world miss if your company didn’t exist?” – inspired CEO Carlos Brito to bring the company together for soul-searching, and ultimately, to develop AB InBev’s purpose. How to create hyper-local connections and be part of the solution in culturally diverse markets while maintaining an overarching global vision and purpose.Why purpose must be a long-standing commitment, and how AB InBev’s 10 principles and focus on ownership is helping the company look to the next 100 years.ResourcesAB InBev CorporateAB InBev SustainabilityBrand InitiativesBudweiser 100% RenewablePablo Jimenez on LinkedIn100+ Accelerator

Reputation is corporate currency today. Yet reputation can seem hard to quantify—and at a time when transparency and authenticity are expected by all stakeholders, the ability to measure and track reputation is critical. Enter Reputation Institute. Now in its 21st year, the organization is a data, analytics, and insights platform powering companies to understand and build reputation. Kylie Wright-Ford, the Institute’s CEO, joined Purpose 360 to discuss the company’s approach to measuring and analyzing the reputation of companies, cities, and leaders—primarily through its RepTrak platform. She also discusses other products related to corporate responsibility through CR RepTrak and CEO reputation through CEO RepTrak.Wright-Ford also unpacks the importance of reputation, and its seven dimensions today—from products and innovation to workplace and citizenship. Listen for her insights on:The difference between brand (a promise) and reputation (whether that promise is kept).How companies can balance the rational and emotional aspects of their reputation, and why those emotional aspects are on the rise.The potential impacts of a healthy reputation, and how companies can leverage that reputation to build stronger ties to key stakeholders.ResourcesAbout Reputation InstituteRepTrakKylie Wright-Ford on LinkedInGlobal RepTrak 100 ReportCR RepTrakCEO RepTrak (00:00) - Welcome to Purpose360 (01:22) - Introducing Kylie Wright-Ford (05:10) - The CEO Vision for RI (06:26) - Why is reputation so important today? (07:19) - Emotion and reputation (09:08) - What is RepTrak? (12:20) - Digging in to Pulse Score (13:52) - Forbes and the Annual Global RepTrack 100 (18:18) - The bottom line value to enhancing scores (20:44) - Reputation's impact on retention (23:04) - CR RepTrak (28:12) - The upcoming PurposeTrack from RI (31:05) - Silence is no longer golden: The reputational value of the CEO (35:24) - 'The Leadership Mind Switch' (37:47) - Kylie's admirations list (41:13) - Upping the intelligence game for purpose strategies (43:43) - The future of purpose (45:59) - Explore RI

This Climate Week, the future of our earth is top of mind. But for Restore the Earth Foundation, this is just one week out of the year that the nonprofit dedicates to our planet—starting with restoring 1 million acres in the Mississippi River Basin, known as the North American Amazon.It’s a huge task, and one that Restore the Earth Foundation can’t tackle alone. The organization’s pioneering model, which leverages the power of multi-billion dollar corporations to fund boots-on-the-ground restoration work, is making a measurable difference on Earth.In this episode, Restore the Earth Co-founder and Executive Director PJ Marshall joins Purpose 360 to share the story behind her organization’s genesis, and how Restore the Earth is changing the way the private and public sectors work together to support critical environmental projects.Listen for PJ’s insights on:The significant regional, national, and global impacts of Restore the Earth Foundation’s work in the North American Amazon— such as the potential to reduce the U.S. carbon footprint by 2% and generate more than $12 billion in economic value.How Restore the Earth created the EcoMetrics Model, which accounts for the environmental, social, and economic co-benefits and impacts of Restore the Earth’s reforestation work.This allows the organizations funding Restore the Earth’s efforts to account for the value created by their investments—ensuring stakeholder and shareholder buy-in for these critical reforestation projects.How Restore the Earth has built partnerships and coalitions with organizations like Dow, VMware and U.S. Fish & Wildlife.ResourcesRestore the Earth FoundationEcoMetrics ModelPJ in Sustainable BrandsVideo: Restoring North America’s AmazonDispatches from China

Cisco is in the business of connecting people. To Cisco, that means more than providing industry-leading technology—it means creating a world of potential to make the impossible possible.Tae Yoo, Senior Vice President, Corporate Affairs and CSR, joined Purpose 360 to talk about Cisco’s legacy of connecting people for business and societal impact, and bold goal to positively impact 1 billion people via digital solutions by 2025. Core to this effort is the Cisco Networking Academy, an initiative providing students around the world with critical networking and technology skills. Beyond setting students on the path to school and career success, Cisco Networking Academy has supported local economies around the world, generating new jobs and inspiring the next generation of innovators.Listen for Tae’s insights on:How the Cisco Networking Academy helped introduce Cisco to new markets, such as its growth in sub-Saharan AfricaHow being a tech company with a “higher risk tolerance” drives Cisco to collaborate and innovate on solutions that can positively impact societyHow embedding sustainability in the organization, and giving business units ownership and accountability, has helped Cisco reduce environmental impactsLinks & NotesAbout CiscoTae Yoo on LinkedInCisco CSRCSR Report 2018

Imagine a world where all businesses exist to help society – and make a profit in the process. That’s the future CECP (Chief Executives for Corporate Purpose) is building. Founded by Paul Newman in 1999, CECP is a CEO-led coalition working to redefine the ways in which companies engage with stakeholders to better serve society.In this episode, Carol talks with Daryl Brewster, CECP’s powerhouse CEO and former Nabisco and Krispy Kreme executive. Under his leadership, CECP convenes 200 of the world’s largest companies, representing $6.6 trillion in revenues, more than $20 billion in social investments, 14 million employees, 23 million hours of employee engagement, and $15 in assets under management.Listen to hear Daryl’s insights on:Balancing short- and long-term social and business strategy to maximize impact, and how vanguard companies are bringing investors into their social impact strategyThe growing value of transparency and trust in embedding and operationalizing purposeBuilding coalitions to advance business and capitalism as a whole – because re-shaping the role of business in society takes a movementResources:CECPCECP’s CoalitionDaryl Brewster on LinkedInCECP Resources & Data

570 hours per day.That’s the number of hours US Bank employees volunteered, daily, in their communities last year. US Bank’s 74,000 employees don’t give back just because they have big hearts for helping those around them – giving is a core value at US Bank, driven by purpose and activated through the company’s Community Possible platform.Reba Dominski, Chief Social Responsibility Officer and President of the US Bank Foundation, joined Purpose 360 to talk about how purpose drives community, economic, and workforce development inside and outside the company. Community Possible, which encompasses giving and community engagement across three pillars—work, home, and play—guides US Bank to achieve business and societal goals, driven by data and an ethos to “Make possible happen.”In this episode, Reba shares insights on how purpose helps US Bank:empower employees to make decisions that are good for business, people, and planet;develop fair and responsible products that create economic opportunity for all;create a meaningful community presence through projects like the US Bank Pullman Community Center on Chicago’s south side.RESOURCES:About US BankReba Dominski on LinkedInCommunity PossibleCommunity Possible RelayVolunteerism at US BankCharitable Giving at US Bank

The world needs more just companies. But what makes a company “just”?JUST Capital is an NGO working to help corporations evolve their business and societal commitments to make capitalism more “just.” That’s a big task, but one that JUST Capital’s CEO, Martin Whittaker, relishes. Martin joined Purpose 360 to discuss the genesis of JUST Capital (which was founded by legendary investor Paul Tudor Jones II) and how it’s setting a roadmap for corporate America – defining the actions and behaviors companies should adopt as they interact with employees, customers, consumers, communities, and shareholders in a meaningful way.Central to this is the JUST 100, an annual ranking that recognizes the top 100 most “just” companies in America. Companies are ranked based on how they perform on issues that Americans care most about – such as safe and secure jobs, truth in advertising, environmental responsibility, and 33 other components. Since launch, the JUST 100 has influenced the way companies are approaching their ESG commitments.Aside from its flagship rankings, JUST Capital is doing a lot to harness the power of American business for good. In this episode, Martin expands on the JUST ETF, JUST Index, and what comes next in a “just” economy.Listen in for Martins insights on:How purpose and corporate social responsibility can drive ROI across a business – if it’s implemented authentically, and smartly.Why Wall Street is putting more money behind companies with robust ESG commitments.The vital importance of culture in an organization, and how “crowd sourcing the DNA of a 21st Century company” supports long-term success.Resources:JUST CapitalJUST 100 RankingsThe Values of a Just BusinessMartin Whittaker on LinkedInMartin Whittaker in Forbes

Since 1943, global health powerhouse Johnson & Johnson has been guided by a simple credo. You wouldn’t think that something etched in stone (literally) could help a multi-billion-dollar brand navigate decades of changing consumer needs, drastic shifts in healthcare, and turbulent global markets—but it has. That’s because Johnson & Johnson doesn’t just dust off the credo now and then—the company lives it every single day.Michael Sneed, Executive Vice President, Global Corporate Affairs & Chief Communication Officer at Johnson & Johnson, joined Purpose 360 to share how the company’s behaviors and beliefs shape culture, empower employees, drive bold innovation, and guide the enterprise in navigating setbacks. Sneed expands on the intricate link between its legendary credo and Johnson & Johnson’s recently-developed purpose: to blend heart, science, & ingenuity to change the trajectory of human health.Listen for Michael’s insights on:How employees from around the world collaborated to craft Johnson & Johnson’s authentic purposeHow management is kept accountable by bi-annual employee surveys, which essentially grade leadership how well they guide the company in living its credoHow Johnson & Johnson’s purpose is challenging the company in innovation and risk-taking—after all, changing the trajectory of human health is a big task!