Purpose 360 with Carol Cone

As a community bank, PNC has always had a strong commitment to areas and people the company serves. That includes a strong commitment to PNC employees and their families. Throughout COVID-19, PNC has doubled down on its efforts to support employees, customers, and communities. To talk about the company’s rapid, human-centric response to the pandemic, we welcomed back to the show Sally McCrady, President and Chair of the PNC Foundation and Director of PNC Community Affairs.Listen for Sally’s insights on:How PNC’s relationship-driven culture guided decision-making during COVID-19 and empowered employeesHow PNC handled PPP funding and went above and beyond to support its small business customers at the height of the pandemicHow PNC’s signature early childhood education program, Grow Up Great, was adapted to continue serving beneficiaries throughout the pandemic, from employee volunteerism to partnerships and programmingLinks & Notes[About PNC](https://www.pnc.com/en/about-pnc/company-profile/corporate-overview.htmlThe PNC FoundationPNC Grow Up GreatPNC COVID Hub (00:00) - Welcome to Purpose 360 (00:54) - Sally McCrady (03:08) - How PNC Adapted in 2020 (05:37) - Pivoting to Elder and Child Care (06:23) - Responding to Employee Needs First (07:50) - Company Culture as Lens (09:10) - Handling LFunding (10:56) - Relef Effort Donation (12:07) - Helping Other Financial Institutions (12:52) - Grow Up Great (15:46) - Making the Shift to Help Partners (17:13) - Virtual Volunteerism (18:27) - Integrating Grow Up Great into Company's Brand DNA (20:50) - Insights for 2021 (22:52) - Struggles for Kids in Online Learning (24:56) - How Grow Up Great Helped the Company Overall (27:13) - Last Thoughts

Natural and organic foods are pantry staples for most consumers today. But the movement is taking on new meaning—and urgency—as societies better understand the link between the food we eat and the health of our planet. Mark Retzloff is one of the pioneers of the natural, organic, and sustainable food industry. Over his 5+ decades in the industry, Mark has started, led, and managed a roster of big-name natural food and beverage brands, including Horizon Organic Dairy, Alfalfa’s Markets, Aurora Organic Dairy, and more. Today, Mark leads Flock, an organization aimed at fast-tracking innovations in regenerative agriculture through investments, a network of experts, and an accelerator program with Techstars, among other initiatives. Listen for Mark’s insights on:How he co-founded Horizon Organic Dairy (at a time when organic wasn’t a thing) and scaled it to be one of the nation’s leading dairy brandsWhy listening to consumers is vital on a journey to disrupt big, traditional industries like agriculture and foodHow the power of holding onto a dream can help innovators navigate challenges and execute on visionsLinks & NotesFlockMark Retzloff on LinkedIn (00:00) - Welcome to Purpose 360 (00:53) - Mark Retzloff Part II (02:01) - Advice to Young Entrepreneurs and Companies (05:05) - Picking the Team (07:43) - Determining Who to Give Advice to (09:29) - In the Know (12:53) - Flock (15:27) - What Is Regenerative Ag? (16:59) - Partnering With Techstars on Regenerative Ag (26:02) - Three Things (31:13) - In Closing

Natural and organic foods are pantry staples for most consumers today. But the movement is taking on new meaning—and urgency—as societies better understand the link between the food we eat and the health of our planet. Mark Retzloff is one of the pioneers of the natural, organic, and sustainable food industry. Over his 5+ decades in the industry, Mark has started, led, and managed a roster of big-name natural food and beverage brands, including Horizon Organic Dairy, Alfalfa’s Markets, Aurora Organic Dairy, and more. Today, Mark leads Flock, an organization aimed at fast-tracking innovations in regenerative agriculture through investments, a network of experts, and an accelerator program with Techstars, among other initiatives. Listen for Mark’s insights on:How he co-founded Horizon Organic Dairy (at a time when organic wasn’t a thing) and scaled it to be one of the nation’s leading dairy brandsWhy listening to consumers is vital on a journey to disrupt big, traditional industries like agriculture and foodHow the power of holding onto a dream can help innovators navigate challenges and execute on visionsLinks & NotesFlockMark Retzloff on LinkedIn (00:00) - Welcome to Purpose 360 (00:53) - Mark Retzloff Part I (05:38) - Mark's Journey (15:00) - Organic (16:56) - Responses (18:18) - Growing the Organic Movement (22:13) - Pros and Cons of Retail (23:31) - Early Feedback (25:52) - In the Know (27:57) - Organic Food Production Act (39:16) - Organic Dairy (47:52) - Selling Horizon to Dean Foods (49:56) - Media on Organic Milk (51:57) - Next Week: Part II

Akhtar Badshah is an expert on social impact, CSR, philanthropy, and international development—in addition to being an author and artist. Akhtar spent a decade at Microsoft, acting as a senior director of citizenship and public affairs to lead the company’s global community investment and employee programs. After leaving Microsoft, Akhtar founded Catalytic Innovators Group, a consulting practice focused on accelerating social impact through catalytic innovation. Additionally, he teaches at the University of Washington School of Business, and Evans School of Public Policy and Governance. His most recent book, Purpose Mindset, helps people recognize their deeper purpose in life—both in terms of who they want to become, and who they want to serve.Listen for Akhtar’s insights on:How Microsoft developed, evolved, and scaled its global citizenship efforts, including groundbreaking programs like YouthSpark; and how it engaged and empowered employees around the world through skilled volunteerism, gift matching, and moreHow to advocate for investments and advancements in citizenship, philanthropy, and purpose within your organizationHow adopting a “purpose mindset” can help both senior leaders and ground-floor employees bring personal purpose to work, and thus better invest in an organization’s purpose and the stakeholders it servesLinks & NotesAbout Akhtar BadshahAkhtar Badshah on LinkedInCatalytic Innovators GroupPurpose Mindset: How Microsoft Inspires Employees and Alumni to Change the World (Microsoft Alumni Network) by Akhtar Badshah (00:00) - Welcome to Purpose 360 (00:44) - Akhtar Badshah (04:15) - Akhtar's Background (05:53) - Purpose Mindset (07:02) - The Numbers (09:46) - Establishing Microsoft's Giving Culture (14:49) - Why Such Incredible Generosity? (16:31) - Journey to the Great Giving Machine (20:26) - Most Effective Ways to Get Employees Motivated (22:18) - Individuals Who Created Their Own Movements (28:54) - Opening Up to Sharing (30:07) - Room to Read (33:16) - Growth Vs. Purpose Mindset (34:44) - In the Know (37:37) - 5 Principles Contributing to a Purpose Mindset (43:04) - From Know-It-Alls to Learn-It-Alls (45:49) - Why It's So Important Today (47:12) - Three Key Points to Creating a Giving Engine (50:26) - Book Recommendation (51:23) - Dumbledore Quote (52:37) - Wrapping Up

Pioneering business and bioscience leader Saundra Pelletier embodies resilience and fortitude. Her company, Evofem Biosciences, exists to give women control over their sexual and reproductive health. It’s doing so with a first-of-its-kind hormone free, on-demand prescription birth control gel, Phexxi.Leading, funding, and scaling a biosciences company is challenging, let along one with an unyielding commitment to social impact at its core. Saundra, who fills the role of CEO, President, and Executive Director, calls Evofem’s sole purpose its “soul” purpose—and that centers on bringing to market products that address unmet needs in women’s reproductive and sexual health. It’s been a challenging road, but one that Saundra has been proud to travel with the growing Evofem team.Listen for Saundra’s insights on:How social issues and user insights can guide business and product development Why Evofem put social impact at the center of the business, and how Saundra has evolved and scaled the model, including plans to eventually distribute Phexxi in the developing worldWhy focusing on “the little things”—like kindness and thoughtfulness—can make all the difference in building a successful business and empowering employeesLinks & NotesAbout Evofem BiosciencesPhexxiInc. Interview with SaundraSaundra Pelletier on LinkedIn (00:00) - Welcome to Purpose 360 (01:54) - Introduction to Part 2 with Saundra Pelletier (02:58) - Evofem's Phexxi (05:30) - Marketplace Response (06:38) - Distributing to the Developing World (07:50) - Advice to Women Wanting to Go Into Bioscience (10:05) - Composition of Investors (11:28) - Response From Physicians (13:32) - Social Media Reactions (15:20) - Comparing to the Little Blue Pill (15:48) - In the Know (18:48) - Insights for Entrepreneurs Wanting to Advance Women's Sexual Health (20:37) - Dealing With Cancer (23:54) - Three Points to Share (27:20) - Last Thoughts (28:22) - Wrapping Up

Pioneering business and bioscience leader Saundra Pelletier embodies resilience and fortitude. Her company, Evofem Biosciences, exists to give women control over their sexual and reproductive health. It’s doing so with a first-of-its-kind hormone free, on-demand prescription birth control gel, Phexxi.Leading, funding, and scaling a biosciences company is challenging, let along one with an unyielding commitment to social impact at its core. Saundra, who fills the role of CEO, President, and Executive Director, calls Evofem’s sole purpose its “soul” purpose—and that centers on bringing to market products that address unmet needs in women’s reproductive and sexual health. It’s been a challenging road, but one that Saundra has been proud to travel with the growing Evofem team.Listen for Saundra’s insights on:How social issues and user insights can guide business and product development Why Evofem put social impact at the center of the business, and how Saundra has evolved and scaled the model, including plans to eventually distribute Phexxi in the developing worldWhy focusing on “the little things”—like kindness and thoughtfulness—can make all the difference in building a successful business and empowering employeesLinks & NotesAbout Evofem BiosciencesPhexxiInc. Interview with SaundraSaundra Pelletier on LinkedIn (00:48) - Welcome to Purpose 360 (01:53) - Introduction to Saundra Pelletier (03:48) - Saundra's Background (06:07) - Her Work Starts (07:48) - Her Trip to Africa (09:18) - Shifting to Non-Profit (12:39) - The Numbers (14:08) - Starting Evofem (16:36) - In the Know (19:47) - Meeting FDA Approval While Also Empowering Women (22:16) - The FDA Journey (25:16) - Resilience During Challenges (27:12) - Their Sole Purpose Is Their Soul Purpose (29:34) - Part 2 Next Week

Long considered the “gold standard” for purpose-driven companies, Patagonia might be considered an activist organization that happens to sell apparel and outdoor gear. This week, we continue our conversation with Corley Kenna on the organization’s move to becoming a B-Corp, scaling community activism and more.Listen for Corley’s insights on:How Patagonia developed and evolves key purpose-led initiatives including Patagonia Action Works, Tin Shed Ventures, Patagonia Provisions, Patagonia Films, and Worn WearHow Patagonia enforces transparency throughout the business and supply chain, including addressing its own ills and articulating clear steps forwardWhy Patagonia has thrived as a business while taking sometimes contentious, and frequently unapologetic stances based on values—such as telling customers “don’t buy this jacket” or encouraging advocates to “vote out the a**holes”How Patagonia empowers its employees to live the company’s values—and their own—through industry-leading initiatives and benefitsLinks & NotesAbout PatagoniaActivism at PatagoniaPatagonia Action WorksCorley Kenna on LinkedInPatagonia FilmsThe Cleanest Line1% for the Planet (00:00) - Welcome to Purpose 360! (01:04) - Patagonia Part 2 (02:28) - Leadership (04:21) - New CEO Ryan Gellert (07:08) - Ryan's Special Question (08:23) - Yvon's Involvement (09:40) - Becoming a B-Corp (11:46) - Scaling Actions Like Time to Vote (15:16) - In the Know (17:27) - Products (20:42) - Patagonia's Films (23:38) - How to Start Your Shift to Be Purpose-Focused (26:20) - Advancing Your Purpose Further (28:44) - Surround Sound Storytelling (29:59) - Communicating to Every Employee (31:41) - Parting Words (32:03) - Wrapping Up

Long considered the “gold standard” for purpose-driven companies, Patagonia might be considered an activist organization that happens to sell apparel and outdoor gear. While founder Yvon Chouinard placed the stewardship of our Earth at the center of the business from day one, Patagonia has only deepened its foothold in environmental issues, from climate activism to the protection of public lands. To talk about Patagonia’s radical journey and trail-blazing approach to purpose, Purpose 360 welcomed Corley Kenna, Director of Global Communications and Public Relations. Listen for Corley’s insights on:How Patagonia developed and evolves key purpose-led initiatives including Patagonia Action Works, Tin Shed Ventures, Patagonia Provisions, Patagonia Films, and Worn Wear How Patagonia enforces transparency throughout the business and supply chain, including addressing its own ills and articulating clear steps forwardWhy Patagonia has thrived as a business while taking sometimes contentious, and frequently unapologetic stances based on values—such as telling customers “don’t buy this jacket” or encouraging advocates to “vote out the a**holes”How Patagonia empowers its employees to live the company’s values—and their own—through industry-leading initiatives and benefitsLinks & NotesAbout PatagoniaActivism at PatagoniaPatagonia Action WorksCorley Kenna on LinkedInPatagonia FilmsThe Cleanest Line1% for the Planet (00:00) - Welcome to Purpose 360! (02:02) - The Numbers (05:17) - Corley Kenna (13:10) - Who Is Patagonia? (14:35) - Yvon (16:49) - Shifting New Mission Statement Through Co's Ecosystem (18:25) - Scale and Call to Action (20:17) - In the Know – The Dialogue Project (22:38) - Sharing Best Practices (24:23) - Time for Employees (26:36) - COVID & BLM (29:06) - Holistic Solutions (31:23) - Patagonia Action Works (34:37) - Patagonia's Public Trust Trailer

Cox Enterprises, parent company of Cox Communications (the nation’s third-largest cable company) and Cox Automotive (owner of well-known consumer brands like Autotrader and Kelley Blue Book) has a powerful, deeply-integrated purpose. As a company founded on hard work, respect for employees, and a penchant for bold decisions, Cox exists to “empower people today to build a better future for the next generation.” How the enterprise brings that North Star to life is incredible.To talk about how purpose guides Cox Enterprises, we welcomed to the show Maury Wolfe, AVP Corporate Responsibility and Public Affairs, and Bob Jimenez, SVP Corporate Affairs. Listen for Maury and Bob’s insights on:How Cox is investing in STEAM Education as part of its futureHow Cox is working to fight racial inequity inside and outInsights learned from years of engaging communities for impactLinks & NotesAbout CoxPurpose at Cox EnterprisesCox CSR ReportCox ConservesMaury Wolfe on LinkedInConnect with Bob Jimenez on LinkedIn (00:00) - Welcome to Purpose 360 (00:28) - Introduction to Cox Enterprises Part 2 (01:08) - Investments in Steam Education (05:00) - Working With Others (08:42) - Cox's Plans to Fight Racial Inequity (14:18) - In the Know (16:07) - Three Insights to Share (20:05) - Last Thoughts (21:41) - Stories About Sustainable Businesses (26:02) - In Closing

Cox Enterprises, parent company of Cox Communications (the nation’s third-largest cable company) and Cox Automotive (owner of well-known consumer brands like Autotrader and Kelley Blue Book) has a powerful, deeply-integrated purpose. As a company founded on hard work, respect for employees, and a penchant for bold decisions, Cox exists to “empower people today to build a better future for the next generation.” How the enterprise brings that North Star to life is incredible.To talk about how purpose guides Cox Enterprises, we welcomed to the show Maury Wolfe, AVP Corporate Responsibility and Public Affairs, and Bob Jimenez, SVP Corporate Affairs. Listen for Maury and Bob’s insights on:Why Cox considers employees its most important resource, and how the company empowers them to live, iterate, and build on purpose to embed it in organizational DNAHow Cox Conserves, the company’s decade-plus national sustainability program, empowers the company, its people, and its communities to advance environmental goals and give back in meaningful waysHow purpose directs Cox Enterprises’ New Ventures arm, which invests in sustainability-minded companies in cleantech, agriculture, and other emerging sectorsLinks & NotesAbout CoxPurpose at Cox EnterprisesCox CSR ReportCox ConservesMaury Wolfe on LinkedInConnect with Bob Jimenez on LinkedIn (00:00) - Welcome to Purpose 360 (00:45) - Introduction to Cox Enterprises (02:48) - Bob's and Mauri's Roles at and Backgrounds with Cox (06:40) - Cox's Origins and Purpose (14:32) - How the Purpose Influenced Mauri (15:45) - How Cox Uses Purpose to Guide Decision-Making (18:04) - The Numbers (19:14) - Guiding Principles (21:39) - The Evolution of Cox (23:27) - New Ventures (26:05) - Social Impact Ventures (34:58) - In the Know (37:36) - Cox Conserves and Its Evolution (43:14) - Measuring Success in Conservation (46:02) - Wrapping Up Part I

Dorie Clark believes the best ideas win, not the loudest voices.Unfortunately, we live in a society where those loud voices are often the ones that come out on top. That’s why Dorie has made it her purpose to help individuals and companies find ways to get their messages heard in an increasingly noisy and crowded environment. Dorie is an author, thought leader, and part-time professor at the business schools of Duke and Columbia universities. She’s also a believer in the power of purpose to drive reinvention and growth, both personally and professionally. (And, we might add, the #1 Communication Coach in the World and one of the Top 50 Business Thinkers in the World.)Listen for a fascinating conversation that covers Dorie’s insights on: What it really means to reinvent yourself—personally, professionally, or as a company—and why it’s such an important process.How clarity in identity, messaging, and presentation are critical to reinvention—even if an individual or brand doesn’t yet have all the answers. How to navigate today’s content ecosystems (think: social media, conferences, publications, and more) so that your or your organization’s ideas and voice break through. Links & NotesAbout Dorie ClarkConnect with Dorie Clark on LinkedInEntrepreneurial You by Dorie ClarkReinventing You by Dorie ClarkSubscribe to Dorie Clark’s LinkedIn Newsletter (00:00) - Welcome to Purpose 360 (00:45) - Introduction to Dorie Clark (02:38) - Who Is Dorie Clark? (03:16) - Dorie's Purpose (05:33) - Reinventing Herself (07:52) - When to Reinvent (10:31) - Investigating Potential Passions (12:00) - Finding the Perfect Fit (13:34) - Refining Your Skills (15:20) - Finding a Mentor (16:55) - Crafting Your Narrative (18:22) - Introducing the New You (20:24) - Leveraging the New You (22:18) - Winning Over Previous Friends & Colleagues (24:20) - Validators (26:18) - Deciding on Your Content (30:06) - Unpacking 'Interesting' (31:55) - The Numbers (34:43) - Benefits for an Organization to Encourage Employees to Find Their Own Purpose (36:19) - Message to the Younger You (38:09) - Knowing Your a Success (38:34) - Top Three Insights (41:33) - Wrapping Up

You know those Levi’s in your closet have a storied history—but did you know about the more sustainable future they’re building?Levi Strauss & Co., the iconic brand behind blue jeans (and now a robust catalogue of apparel, shoes, and accessories) has a pioneering approach to purpose and sustainability. Rightly so, as the apparel industry is by nature a resource-intensive one. Yet, Levi’s has leveraged purpose as a north star to revolutionize its entire supply chain, from the cotton (and now hemp) it uses to how products are reused or recycled at the end of their useful life.To discuss purpose at Levi’s, Purpose 360 welcomes Kelly McGinnis, SVP and Chief Communications Officer at Levi Strauss & Co.Listen for Kelly’s insights on:How breakthrough sustainability initiatives like WATERHow Levi’s leverages its iconic brand and loyal following to advance key social issues such as voter’s rights, and how it engages employees in doing so.Why Levi’s takes a stand on contentious social issues such as gun violence, and how it backs up its position with initiatives that enact grassroots change.Links & NotesAbout Levi Strauss & Co.Values at Levi Strauss & Co.Sustainability at Levi Strauss & Co.Kelly McGinnis on LinkedInLevi Strauss & Co. 2019 Sustainability Review (00:00) - Welcome to Purpose 360 (00:51) - Levis 2020 Vote PSA with Hailey Bieber and Oge Egbuonu (03:26) - Creativity in Social Activism (09:29) - A Voice in Voting (14:29) - Waterless (17:57) - Blue Jeans Go Green Insulation (20:40) - Changing Culture Leading to Innovation (24:17) - Need to Know (26:02) - Who Does Kelly Admire? (28:00) - Values as a Lens for Making Decisions (29:59) - Best Corporate Donor of 2019 (30:46) - Helping Grantees (32:39) - Kelly's Insights (33:50) - Wrapping Up (35:21) - One Last Question

You know those Levi’s in your closet have a storied history—but did you know about the more sustainable future they’re building?Levi Strauss & Co., the iconic brand behind blue jeans (and now a robust catalog of apparel, shoes, and accessories) has a pioneering approach to purpose and sustainability. Rightly so, as the apparel industry is by nature a resource-intensive one. Yet, Levi’s has leveraged purpose as a north star to revolutionize its entire supply chain, from the cotton (and now hemp) it uses to how products are reused or recycled at the end of their useful life.To discuss purpose at Levi’s, Purpose 360 welcomes Kelly McGinnis, SVP and Chief Communications Officer at Levi Strauss & Co.Listen for Kelly’s insights on:How breakthrough sustainability initiatives like WATERHow Levi’s leverages its iconic brand and loyal following to advance key social issues such as voter’s rights, and how it engages employees in doing so.Why Levi’s takes a stand on contentious social issues such as gun violence, and how it backs up its position with initiatives that enact grassroots change.Links & NotesAbout Levi Strauss & Co.Values at Levi Strauss & Co.Sustainability at Levi Strauss & Co.Kelly McGinnis on LinkedInLevi Strauss & Co. 2019 Sustainability Review (00:00) - Welcome to Purpose 360 (00:55) - Kelly McGinnis – Levi Strauss (03:45) - Kelly's Background (05:18) - How to Listen Authentically (08:52) - Chip Getting Up to Speed (13:40) - Insights to Transformation (19:24) - The Numbers (21:35) - Sustainable Innovation Built Around Values (24:29) - History Playing Into Purpose (27:02) - Internal Activism (29:59) - Wrapping Up Part I (30:33) - Levis 2020 Vote PSA with Hailey Bieber and Oge Egbuonu

On the anniversary of Milton Friedman’s prophetic—and now contentious—statement that the sole social responsibility of a business is to produce a profit, we spoke with one of the foremost champions of the B Corp movement. B Corps, of course, are businesses built to drive returns for the “triple bottom line” by balancingpurpose and profit. To talk about the movement, the future of purpose-driven business, and how things have changed since the Friedman days, we welcome Chris Marquis, PhD, a professor at the Cornell SC Johnson College of Business and expert on the B Corp movement. Be sure to pick up a copy of his newly-released book, Better Business: How the B Corp Movement is Remaking Capitalism.Listen for Marquis insights on:Why and how the B Corp movement started, and how it has evolved—today encompassing 3,522 companies representing 150 industries, across 74 countriesWhy pursuing the triple bottom line is better for business, and how companies large and small, global and local, are focusing or refocusing operations, culture, and innovation on itHow business, capitalism, and stakeholder relationships have changed since Friedman’s statement, and what the future holds for companies that commit to serve all stakeholders—not just shareholdersLinks & NotesAbout Chris MarquisCertified B CorporationsMarquis’ Published ResearchBook: Better Business (00:00) - Welcome to Purpose 360 (00:44) - Introducing to Chris Marquis – Cornell (02:29) - Chris' New Book (07:25) - Chris' Background in B-Corps (09:49) - Writing the First Case (11:06) - The Movement's Potential (13:35) - What Is a B-Corp? (17:45) - Why Patagonia Is So Impressive (20:31) - Smaller Companies (23:05) - Natura and Acquisitions to Evolve Culture (27:35) - Increased Accountability (31:30) - B-Corps in China (34:17) - The Role of Young People (38:30) - B-Corp Lessons for Big Companies (40:59) - The Playbook (42:25) - Creating an Internal Shift (44:42) - Creating a Movement (48:26) - Movement Growth Fears (50:46) - Citizen Voices (53:47) - Dreams for Chris' Book (55:12) - Three Insights (57:10) - Wrapping Up

Grab your tissues and put down your phone: Elliot Kotek’s films engage the heart and head in profound ways. Elliot is CEO & Founder of The Nation of Artists, a thought leader and production partner for innovative, inspirational, and wildly impactful storytelling brought to life through documentaries and docu-series, shorts, animations, VR, and more.While the list of honors bestowed upon his teams is long, spanning Emmy nominations, 5 Cannes Lions, SxSW awards, and more, the greatest testament to his work is the impact it achieves. Elliot joined Purpose 360 to talk about the power of storytelling to engage citizens, drive progress, and touch hearts.Be sure to catch Elliot’s new documentary Black Boys, created for Peacock.Listen for Elliot’s insights on:The critical importance of empathy in storytelling—whether the content is brand-sponsored or independent journalismHow he and his teams captured authentic, humanity-driven moments in situations ranging from war-torn Sudan to pediatric cancer wardsThe role of collaboration between content creators, their clients, and their subjects to draw out and tell empathy-driven storiesHow content creators—and their clients—can adapt to story capture and distribution in a COVID worldLinks & NotesThe Nation of ArtistsElliot Kotek on LinkedInElliot Kotek on IMDBWatch Black Boys on PeacockSuggested Viewing: Little Miss Sumo, My Special Aflac Duck, Project Daniel, Queen Mimi (00:00) - Welcome to Purpose 360 (00:46) - Introduction to Elliot Kotek (02:19) - About Elliot (03:48) - The Numbers (06:37) - Elliot's Purpose (07:40) - Insights About Storytelling (08:00) - Collaboration (12:01) - Project Daniel (19:42) - Don's Voice (21:45) - Being a Great Client (26:56) - The Aflac Duck and Creating Magic With Clients (34:16) - Working in Sensitive Situations (39:52) - Working in the Time of Covid (49:07) - Being Busy (50:49) - Three Insights for Creating Branded Content (53:53) - Three Insights for Creating Compelling Content for Employees (55:31) - Example That Inspired Employees (59:21) - Most Important Insights for Clients (01:00:08) - Walking the Walk (01:03:12) - Future of Video (01:04:39) - Advertising During Covid (01:06:35) - In Closing

3M — the company behind Command Strips, Post-Its, and thousands of other consumer and industrial products — has a profound commitment to purpose and innovation. The company’s tagline “Science. Applied to Life.” captures 3M’s massive R&D investments, vibrant culture, and comprehensive community engagement efforts, including a signature focus on STEM education and equity. Joining Purpose 360 to speak about 3M’s purpose is Gayle Schueller, PhD, VP and Chief Sustainability Officer, and Michael Stroik, VP, 3M Foundation and Director, 3Mgives Community Relations. Listen for Gayle and Michael’s insights on:How 3M engages its people via community engagement programs, concretely linking employee skills and roles to opportunities to help youth succeed in STEM and beyondThe role of innovation in 3M’s operations, culture, and approach to community engagement and giving3M’s COVID-19 response, from ramping up mask, face shield, and N95 respirator production to philanthropic giving and enabling e-volunteering and engagementsHow 3M inspires people to join them in creating a more positive world through scienceLinks & NotesAbout 3M3M Giving and Volunteerism3M Impact Skills-Based Service Program3M FoundationGayle Schueller on LinkedInMichael Stroik on LinkedIn (00:00) - Welcome to Purpose 360 (00:44) - Introduction to 3M (02:30) - The Numbers (05:37) - Gayle Schueller (07:11) - Michael Stroik (08:18) - Bringing 3M's Purpose to Life (12:06) - The Importance of Science (15:56) - Differentiating Within Stem Field (17:18) - Working Through the Pandemic (19:39) - Sustainability and the N95 Mask (22:08) - Making Sure Products Get to the Right People (24:06) - Employee Engagement (27:46) - Flexibility for Volunteering (29:05) - 3M Impact Stories (30:13) - Sustainability Stories (35:33) - Science for Circular, Climate, and Community (38:17) - Developing the Framework (40:45) - Personal Insights in the Framework Development (44:49) - Adding a Director of Social Justice Strategies & Initiatives (47:21) - Located Close to Where George Floyd Was Killed (51:46) - Living Authenticity (54:46) - In Closing

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, Carrie Fox and her daughter Sophia join us to share the story behind their journey to spread kindness and their book, “Adventures in Kindness”. (00:00) - Welcome to Humanity at its Best (00:10) - Carrie & Sophia Fox – Adventures in Kindness (01:16) - Favorite Adventures (01:58) - Releasing During the Pandemic and Its Importance (04:16) - What They Hope for as Far as Reactions (05:55) - Next Steps (06:57) - Last Comments

Mars Incorporated—the company behind some of your favorite brands, from Snickers to Seeds of Change—is guided by a simple statement: We believe the world we want tomorrow starts with how we do business today.This purpose comes to life through the company’s Sustainable in a Generation Plan, which focuses on a healthy planet, thriving people, and nourishing wellbeing; through its four subsidiaries — Petcare, Mars Wrigley, Food, and Edge; and through many of its brands. To talk about Mars’ purpose, Purpose 360 welcomed Andy Pharoah, VP Corporate Affairs and Sustainability at Mars. Listen for Andy’s insights on:The interrelationship between the Mars Compass and Five Principles, and how they jointly guide decision-making at all levels of the organization.How Mars is putting purpose at the center of long-term business strategy and R&D to transform supply chains and operations to be more sustainable, while creating healthier products.Why and how Mars committed $1b+ in the Sustainable Generation Plan to put its “purpose into practice” and help billions of people around the world. Links & NotesAbout MarsMars CompassThe Five PrinciplesSustainable in a Generation PlanConnect with Andy Pharoah on LinkedInSustainable in a Generation Scorecard (2019) (00:00) - Welcome to Purpose 360 – Andy Pharoah from Mars Inc. (04:32) - The Numbers (05:08) - Andy's Background & the Evolution of Purpose (07:50) - Mars' Purpose Statement (09:35) - Examples in Action (12:09) - Discovery of Their Purpose Statement (15:57) - Mars' Five Principles (18:09) - Finding Solutions (19:17) - Sustainability Plan (25:05) - Mars Family Involvement (26:49) - The Mars Compass (31:52) - Black Lives Matter and Uncle Ben's (36:41) - Pet Care Successes (40:54) - Andy's Favorite Brands (42:58) - Andy's Insights Into Purpose (44:38) - Focus Groups (46:01) - Last Thoughts (47:39) - Closing

Meet the food transport and storage company with a purpose to feed the world. Lineage Logistics is a $2 billion enterprise driving more than a third of the temperature-controlled food distribution in the U.S., moving 8% of the global food supply. The company is deeply purpose-driven and operates on a stakeholder-driven model, focused on transforming the food supply chain to positively impact customers, communities, and beyond. Sean Vanderelzen, Chief Human Resources Officer, and Megan Hendricksen, VP Marketing & Communications at Lineage, joined Purpose 360 to talk about the company lives its purpose. Listen for their insights on:How Lineage developed an authentic purpose, rooted in the journey from farms and factories to shelves and tablesHow purpose helped Lineage act swiftly during COVID-19 to transport food to areas in need as well as donate $5 million and 100 million meals alongside nonprofit partners How Lineage leverages its purpose and capabilities to tackle a massive social problem: food wasteThe impact of purpose on recruiting and talent retention, as well as employee engagementLinks & NotesLineage Logistics Story“Our Purpose” VideoCOVID-19 ResponseLineage Innovation in ActionSean VanderelzenMegan Hendricksen (00:00) - Welcome to Sean & Megan from Lineage Logistics (04:37) - Sean's & Megan's Journey to Lineage Logistics (10:07) - Creating a Culture (13:59) - Finding Their Purpose (16:28) - Employee Excitement (19:39) - Purpose in Recruitment (22:13) - Recognition (23:11) - Unlocking Employee Potential (27:00) - COVID-19 & Lineage Logistics (35:00) - Greg's Videos (37:00) - Servant Leadership (39:33) - Turning the Org Chart on Its Head (40:47) - Growing Through Acquisition (45:36) - Key Insights About Developing Your Purpose (51:34) - Final Words

Every time we switch on a light, we make an impact on the environment. While most of us have limited choice in our energy providers, NRG’s 3.7 million customers can feel good about the company powering their lives. NRG is a publicly-held energy company with a purpose to bring the power of energy to people and organizations. The company’s social impact platform, positiveNRG, engages employees, communities, and nonprofit organizations around NRG’s purpose, to drive impact at home and around the world. Purpose 360 welcomed Jennifer Brunelle, Head of Charitable Giving at NRG, to share the company’s purpose journey. Listen for Jennifer’s insights on: How purpose guides NRG in transforming the energy sector through a radically customer-focused approachHow positiveNRG engages and empowers employees at all levels of the organization to mobilize them in their home communitiesThe evolution of charitable giving, and how purpose allows NRG to up-level giving efforts strategically to be more impactfulLinks & NotesAbout NRGJennifer Brunelle on LinkedInCommunity at NRGNRG 2019 Year in Review (00:00) - Welcome Jennifer Brunelle from NRG Energy Inc. (05:00) - About NRG (05:55) - The Evolution of Charitable Giving (11:21) - Jennifer's Thoughts on This Evolution (12:39) - Discovering NRG's Purpose (15:34) - Creating a De-Carbonized Future (20:23) - Positive NRG (22:11) - Employee Response to Choice (24:53) - Purpose Guiding Actions for Racial Justice (30:38) - Response to COVID (35:44) - Three Insights (38:13) - The Last Word

Professional services powerhouse Deloitte has always believed in the power of its people to provide outstanding insights and competitive edge. Deloitte was also one of the first of the Big Four to deeply integrate purpose into its business, leading to transformational change for the organization and its clients.To talk about the power of people and purpose, we welcomed Michele Parmelee, Deloitte Global’s aptly-titled Chief People and Purpose Officer. Michele shared Deloitte’s purpose journey, including how the organization uses purpose as a guide to reinvent itself and its services in a rapidly-changing world.Listen for Michele’s insights on:The role of purpose in Deloitte’s talent strategy, and why people choose to work at (and stay with) Deloitte because of its valuesHow purpose builds trust with clients and enables Deloitte and its people to work with integrityDeloitte’s WorldClassambition and how the initiative empowers their people make an impact around the worldThe critical importance of industry research, including the long-running industry benchmark Deloitte Millennial SurveyLinks & NotesAbout DeloitteCorporate Responsibility and SustainabilityDeloitte 175Combating COVID-19 with Resilience2020 Deloitte Millennial Survey (00:00) - Meet Michelle Parmelee, Chief People and Purpose Officer from Deloitte Global (02:20) - The Numbers (02:51) - Michelle's Journey With Deloitte and Her Title (05:18) - The Structure of Deloitte (05:58) - The Company's Leadership Position (08:12) - Deloitte's Purpose (10:55) - Developing the Values (14:41) - Becoming a Great Storyteller (16:18) - Purpose as a Magnet (19:04) - Talent As Related to Purpose (20:57) - World Class (23:09) - Hands-On Opportunities – Volunteering (25:10) - Involving Their Clients & Partners (26:35) - Helping Clients During COVID (32:34) - Role of Purpose in the New Normal (35:44) - Their 2020 Survey (38:28) - Purpose Counseling for Clients (39:38) - Themes in Action Areas (42:02) - Traits for People & Purpose Officer (44:51) - Final Thoughts

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity focusing on several FIRST Robotics teams – The Iron Mosquitos from Babbit, MN, The Thunderbots from Sacramento, CA, and The Bionic Wolves from Chicago, IL. (00:00) - Welcome to Humanity at its Best (00:11) - First Robotics Team – The Iron Mosquitoes From Babbit MN (12:14) - First Robotics Team – The Thunderbots From Sacramento CA (28:30) - First Robotics Team – The Bionic Wolves From Chicago IL

New York Life has a long-term commitment to a difficult issue: childhood bereavement. As a life insurance company, aligning with bereavement is entirely authentic, and the company has made great strides to provide support and comfort to grieving children and their families.During the COVID-19 pandemic, the issue of bereavement has only become more acute. Heather Nesle, President of New York Life Foundation, Vice President Corporate Responsibility and Maria Collins, Vice President of New York Life Foundation, joined Purpose 360 to talk about New York Life’s innovative efforts to give back during COVID-19.Listen for Heather and Maria’s insights on:How New York Life quickly scaled up The Brave of Heart Fund, a $100 million joint initiative with Cigna to provide cash and mental health resources to the family members of essential workers who have died of COVID-19.Why New York Life created The Golden Sweater, a children’s picture book (with accompanying resources) that helps children cope with the bereavement journey.How New York Life is going above and beyond to provide COVID-19 support services to employees, customers, and their loved ones—from expert Q&As to resources to ease social isolation.Links & NotesAbout New York LifeNew York Life FoundationNYL Bereavement ResourcesThe Brave of Heart FundThe Golden Sweater“Speaking Grief” DocumentaryConnect with Heather Nesle on LinkedInConnect with Maria Collins on LinkedInPrevious Episode: New York Life on Purpose 360 (00:00) - Welcome to Purpose 360 (00:55) - Heather Nesle and Maria Collins – New York Life (02:21) - Social Purpose Focus and Who New York Life Is (04:33) - Brave of Heart Fund & Cigna Partnership (06:33) - Pivoting to Create the Idea (08:25) - When They'll Distribute Funds (09:29) - Bringing Their Knowledge to Help People (14:01) - Top Recommendations (18:32) - Insights Into Activating Their Purpose More Powerfully (21:32) - Grief as Integrated Part of Culture (22:47) - The Golden Sweater

The shows of RashPixel.FM, including Purpose 360, are silent this week in support of all those who stand and fight for justice, equality, and peace. Thanks to the Cult 45 Podcast team for starting up this Podcast Blackout movement with this episode.#BlackoutTuesday #PodcastBlackout #TheShowMustBePausedConsider lending your support to the following organizations, each working to end police violence and defend those impacted by it.ActBlue’s split donation between 39 community bail fundsCampaignZero.orgThe Show Must Be PausedAnti-Racism Resources

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity. Elliott Charbonneau and Luca De Blasis deliver food and support to frontline medical heroes with GroceryHero. And Tom Masterson talks tech with Caregiver Support Technologies. (00:00) - Welcome to Humanity at its Best (00:10) - Elliott & Luca – GroceryHero (12:47) - Tom Masterson – Caregiver Support Technologies

Tata Consultancy Services (TCS), part of the Tata Group, takes its leadership position seriously. As one of the leading information technology companies in the world, TCS embraces a profound role in harnessing the power of technology to drive significant change in society.Balaji Ganapathy, Global Head of CSR and Chief Social Responsibility Officer for TCS, joined Purpose 360 to talk about TCS’s legacy as a purpose-driven enterprise, and how the company is reinventing the role of businesses to serve and support society.Listen for Balaji’s insights on:Why “purpose is the new tech,” and how TCS is creating inclusive and diverse pathways for women, youth, and marginalized groups through its CSR effortsThe power of the 4C’s (intellectual capital, technology capital, human capital, and financial capital) and cross-sector partnerships to create shared solutions to business and societal problemsHow purpose helped TCS act swiftly in the face of COVID-19, both to build business resilience and meet the immediate needs of employees and their communities around the worldWhy Tata Group founders believed they were not in the job of building business, but in building nations, and how that translates to TCS’s commitments to uplift communities and the people who live in them todayLinks & NotesAbout Tata Consultancy ServicesBalaji Ganapathy on LinkedInBalaji Ganapathy on TwitterTCS Corporate Social ResponsibilityTCS Business 4.0Corporate Sustainability Report 2019 (00:00) - Welcome to Purpose360 (01:02) - Balaji Ganapathy from TCS (05:37) - Harnessing the Power of People, Purpose, & Technology (07:41) - Purpose Is the New Technology (10:52) - TCS's Ethos & Values (13:39) - The Best of TCS (16:42) - Value in Initiatives & Employees (23:09) - Recruiting & Retention (28:46) - Employees as Societal Champions (31:50) - TCS Response to the Pandemic (37:25) - Taking On the New York Marathon (40:51) - Employee Volunteerism (44:29) - Community Engagement (45:32) - Who He Admires (48:03) - Team Size Around the Globe (48:48) - Three Trends Shaping Our Practice in This Space (51:28) - Wrap-Up

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity. Dana Rachlin digs deeper with NYC Together. A story of healing with Pearl's Memory Babies. And Hospital Heroes supports healthcare workers with volunteers willing to share homes, meals, and caring. (00:00) - Welcome to Humanity at its Best (00:08) - Dana Rachlin – NYC Together (23:22) - Sandy & Shanon – Pear's Memory Babies (40:05) - Keith – Hospital Heroes

P&G has the distinct honor of being one of the oldest companies on our show, and one with a purpose that honors the organization’s legacy as much as it guides the multi-national CPG company into the future. Damon Jones, P&G’s Chief Communications Officer, joined Purpose 360 to talk about the company’s efforts to be “a force for good and a force for growth” across a portfolio of dozens of brands, with nearly 100,000 employees around the world. Listen for Damon’s insights on:How P&G crafted a purpose that is “built in, not bolted on” to be truly integrated in the company’s DNA—and that of its brandsHow purposes guides innovation across the organization, from global operations to brand-level improvementsWhy P&G pursues advocacy efforts around issues including gender and race equality, among others, and what the company has learned about embracing issues important to citizensThe importance of authenticity and “walking the walk” of corporate purpose, and how P&G lives its purpose through commitments to fair and equal advertising, responsible supply chain, sustainability, and community engagementHow the CPG company has responded to COVID-19 to protect employees in markets around the world, as well as consumers and communities Links & NotesProcter & GambleP&G COVID-19 responseDamon Jones on LinkedInCitizenship Report 2019WSJ – P&G’s Mission to Be a Force For Good and Growth (00:00) - Welcome to Purpose 360 • Damon Jones, Procter & Gamble (03:38) - The Numbers (04:08) - Purpose as Table Stakes (07:46) - The Social Purpose Tipping Point (12:06) - How do you integrate communications and the brand? (16:29) - Diversity (21:48) - Important measures in purpose-driven work (24:48) - On Agreement – "Keeping everyone happy has never been the goal." (30:49) - Responding to COVID-19 (36:32) - "Returning" to Work (39:08) - Assisted Shaving (43:13) - Connecting mission to supply chain (46:59) - Three Insights (49:11) - Who are your heros?

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity. Natasha Danielovich brings stories from the Anti-Corona Zone. Bas Welling shares Hearts for Healthcare Heroes. And two sisters spread kindness, not the virus, with Nest4Us (00:00) - Welcome to Humanity at its Best (00:11) - Natasha Danielovich • Anti-Corona Zone (09:07) - Bas Welling – Hearts for Health Care Heroes (19:59) - NEST4US

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity with small business care from AshevilleStrong. Dr. Reshma Khan supports the needy with quality free healthcare at Shifa Clinics. And stories from the front line of education with Karen who shares the story of adapting her third grade class — students AND parents — to the new normal with joy and enthusiasm for learning. (00:00) - Welcome to Humanity at its Best (00:08) - #AshevilleStrong (09:02) - Shifa Free Clinics (21:50) - Karen in the Third Grade

TRU Colors is a brewery that stands for unity across all kinds of communities—starting by breaking down racial barriers, stopping street violence, and bringing people together (often over a good beer). But this is a brewery unlike any other: TRU Colors was founded by and employs active, rival gang members who come together to do honest work and advance a shared mission to stop gun violence.George Taylor, President and CEO of TRU Colors and founder of online beer community Untappd, joined Purpose 360 to share the TRU Colors story. The brewery is slated to open late summer 2020 in North Carolina. Listen for George’s insights on:Why founders opted for the brewery model as a way to employ local gang members (and why George considers TRU Colors to be “in the opportunity business”) How the “unpitch” helped forge an authentic partnership between fledgling TRU Colors and Anheuser-Busch InBevHow Community Ambassadors and the TRU Work initiative engage gang members in their communities to advance the mission to stop gun violence Links & NotesTRU ColorsTRU Colors CultureConnect with George Taylor on LinkedIn (00:00) - Welcome to Purpose 360 (00:47) - Introducing George Taylor of TRU Colors (03:25) - The Business Model (04:58) - Meeting the gangs (11:12) - The journey (17:18) - Building trust (19:02) - The Path to Prosperity (25:49) - Communicating peace over Zoom... And Madden 2020 (30:30) - Finding the Social Impact investor (31:53) - Social impact data (38:25) - The Brand (41:17) - The Start-up Model?

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today Chris Ide, CAMH VP of Corporate and Community Partnerships, joins us to talk about mental health care in the COVID era and what Canada's largest mental health teaching hospital can teach all of us about taking care of ourselves, each other, and our businesses as we look toward rebuilding.Links & NotesManaging your Stress and Anxiety by CAMH (iOS • Google Play) Workplace Mental Health Playbook (00:00) - Welcome to Humanity at its Best (01:42) - Introducing Chris Ides (05:53) - Scaling at the speed of pandemic (08:49) - What the public needs: Informed Research (10:51) - Mental health strategies (14:15) - Strageties for the business community (16:49) - 3 Insights

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity from Ami Dar and Idealist. Maggie Stone tells us of her campaign to bring joy to senior citizens at A.G.Rhodes. And Ozanam Charitable Pharmacy is working hard to keep the uninsured healthy through the COVID-19 crisis. (00:00) - Welcome to Humanity at its Best (00:11) - Ami Dar – Idealist (18:33) - Maggie Stone and A.G. Rhodes (26:17) - Sharee – Ozenam Charitable Pharmacy

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity from Buddy Benches and Sending Smiles with Sammie Vance, The Maven Project, and a timely pivot that keeps people working and giving back with Simms Fishing Products. (00:00) - Welcome to Humanity at its Best (00:06) - Buddy Benches and Sending Smiles (06:48) - The Maven Project (23:40) - Simms Fishing Products

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy.Today, conversations exploring the best of our own humanity from Ireland with LocalSupport.ie, Dining at a Distance, and US Bank. (00:00) - Welcome to Humanity at its Best (00:08) - LocalSupport.ie (03:36) - Dining at a Distance (17:42) - US Bank

Two previous Purpose 360 guests joined us to talk about the evolving corporate response to COVID-19. Martin Whittaker, CEO of JUST Capital, and Reba Dominski, EVP, Chief Social Responsibility Officer, and President, US Bank Foundation, shared their insights and experiences in the midst of the pandemic.Listen for Martin and Reba’s insights on:How JUST Capital sees COVID-19 putting the “stakeholder capitalism” movement to the testHow US Bank moved quickly to support its employees, customers, and communities—and direct a $30 million donation to relief effortsWhat the business world will look like post-COVID-19, from the workplace to the communities where companies operate (00:00) - Welcome to Purpose 360 (00:53) - Introducing Just Capital and US Bank (03:30) - Just-ness in the era of COVID-19 (07:44) - North Stars and the Data Behind Them (18:19) - The Polls (21:58) - Reopening the World (26:32) - 3 Insights (30:37) - How do we demonstrate purpose going forward? (34:08) - Humanity (35:46) - Introducing Reba Dominski (36:01) - What is US Bank doing to respond to COVID-19? (36:46) - Community Possible and making decisions at speed (40:45) - Communication (42:52) - If you're feeling behind (44:20) - The post-COVID world

Crisis communications is a practice every company needs experience in, but hopes to never have to put to use. Companies that prepare for downturns and crises are better equipped to respond with speed, empathy, and innovative solutions. Yet, even companies who haven’t invested in crisis comms planning can utilize this moment to learn and craft their crisis strategy.To help our listeners navigate communications during the COVID-19 pandemic, we invited Kith CEO Bill Coletti to the show. Listen for Bill’s insights on:The tenets of successful crisis communication: always be communicating, always be listening, and manage stakeholder expectations.The importance of articulating a company’s core values during challenging times, and demonstrating how those values guide the company in standing for something bigger than itself.Three considerations companies should balance in planning to come back from a crisis: financial, social, and moral.Links & NotesKithBill Coletti on LinkedInResources + Insights from Kith (00:48) - Introducing Bill Colletti (04:14) - About Kith (06:02) - COVID-19 Crisis Communications (11:34) - Moving Forward (16:56) - The Risk Matrix (20:22) - Getting Involved on Short Notice (22:59) - Smart Generosity (25:40) - What can communicators do right now? (32:59) - Major League Baseball on finding their way back to normal (36:42) - Bringing back the most impacted industries (41:12) - Three Key Insights

Humanity at its Best shines a light on people and organizations bringing hope and inspiration to the world amid the pandemic. COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of joy. Please join us by sharing your story: email the team at [email protected].

The most powerful force in the world is the individual. This belief guides Points of Light, the world’s largest nonprofit accelerating people-powered change.Natalye Paquin, Points of Light’s CEO, joined Purpose 360 to talk about why the organization is partnering with us to share stories of hope during the COVID-19 pandemic. Listen for her insights on the power of individual actions to drive collective change, how storytelling can connect us in times of crisis, and what is means to create a society where it’s easy to take action and no one sits on the sidelines.Learn more at pointsoflight.org.

The Harris Poll is one of the nation’s oldest and preeminent public opinion organizations. It’s no surprise the global market research and consulting firm moved quickly to quantify the public’s response to the COVID-19 pandemic.Wendy Salomon, Managing Director Reputation & Corporate Strategy, The Harris Poll, joined Purpose 360 to talk about the trends her firm is highlighting as the pandemic continues to evolve. Corporate purpose and reputation are at the forefront of the crisis. Beyond looking to their local and federal government, the American public is turning to big business for answers: how are you supporting your employees? How are you using your capabilities to help address critical shortages? How are you keeping the lights on and food on the shelves? Americans feel that the way all institutions respond now will chart the course for our collective future. Listen for Wendy’s insights on: How the wildly-changing landscape of COVID-19 is putting corporate purpose and reputation to the test, and why consumers want businesses to “do more, say less”How companies are flexing to meet situations they may not have ever forecasted or prepared for The changing face of the American workforce and workplace, including the impact of isolation on workers and growing role of technology in human connectivityThe critical social issues that are rising to the forefront for companies—like worker’s rights and supply chain transparencyLinks & NotesThe Harris PollThe Harris Poll COVID-19 TrackerSurvey Wave 5Wendy Salomon on LinkedIn"Americans Favor Aggressive Coronavirus Measures, Poll Finds" — WSJ article on Harris poll (00:00) - Welcome to Purpose 360 (00:42) - Introducing Wendy Solomon with The Harris Poll (03:12) - About The Harris Poll (06:14) - COVID-19 Research Background (12:24) - Employers, policies, and going back to "work" (16:16) - Corporate participation? (18:08) - The B2B Purpose Paradox (29:35) - Will CSR Suffer? (34:33) - Changing behavior (37:08) - What is the trend for civic engagement? (40:50) - What is Gen Z up to? (42:12) - Three Tips

COVID-19 has altered life as we know it. Yet despite uncertainty, fear, and tragedy, there are still stories of good—good deeds, acts of kindness, moments of hope and joy. Purpose 360 is highlighting much-needed stories of positivity and inspiration amid the pandemic through our new series, Humanity at its Best. Please join us by sharing your story: email the team at [email protected].

As the name suggests, DoSomething exists to give young people the inspiration, tools, and power to make change. DoSomething is the largest not-for-profit organization exclusively for young people and social change, with a community that spans every U.S. area code and more than 130 countries. From voter registration and clothing donations to celebrating pride and neighborhood cleanups, DoSomething is a digital platform that allows any young person to catalyze IRL (in real life) change.Aria Finger, CEO of DoSomething, joined Purpose 360 to talk about the importance of giving youth the capabilities to create change, and how brands can better connect with and empower Gen Zers. Listen for Aria’s insights on:Why DoSomething’s youth-led approach to change is so empowering, and how the organization creates community around critical social issuesThe social issues that resonate with young people today and how brands can support them authenticallyMyths and keen insights surrounding how to connect with Gen Z--start from a place of service and know that this is a highly diverse generationLinks & NotesAbout DoSomething.orgDoSomething CausesDoSomething StrategicAria Finger on LinkedIn (00:00) - Welcome to P360. What's your purpose? (01:40) - By the Numbers (02:22) - Introducing Aria Finger and DoSomething.org (06:42) - Why is the youth-led movement important? (08:13) - How does the platform work? (12:56) - What are the most important issues to Gen Z today? (19:03) - Should a brand take a stand? (20:43) - Is volunteerism inspired by action? (25:01) - DoSomething Strategic (26:23) - What do corporations need? (27:51) - How do you engage your team? (32:14) - Who's doing the best job of engaging Gen Z? (34:23) - Measurement (38:29) - What's next? (39:23) - Internal activation (40:49) - Three Insights (42:22) - The Greta Factor

Habitat for Humanity, which started as a grassroots effort on a community farm in Southern Georgia, now works in communities across all 50 U.S. states and more than 70 countries. The organization’s astounding growth is due in part to its focused mission: help people (29 million to date) obtain a safe place to sleep at night and the stability and self-reliance to build better lives. Colleen Finn Ridenhour, Chief Development Officer at Habitat for Humanity International, joined Purpose 360 to discuss the organization’s evolution and ongoing innovation. Listen for Colleen’s insights on:Balancing very different needs in communities around the world, without losing focus on Habitat’s missionHow Habitat’s model integrates robust and meaningful employee volunteerism opportunities, and how corporates can supercharge effortsHow corporations can leverage their partnerships with NGOs, including Habitat. How Habitat built an ecosystem around its core home-building model, including its retails ReStores to generate revenueLinks & NotesHabitat for Humanity InternationalHabitat’s historyVolunteer with your local HabitatImpactColleen Finn Ridenhour on LinkedIn (00:00) - Welcome to Cause Talk Radio (00:50) - Habitat for Humanity International (01:59) - By The Numbers (02:48) - Colleen Finn Ridenhour (05:58) - Habitat's evolutions (09:34) - Employee engagement and team-building experiences (14:24) - Great communicators (16:46) - ReStores (21:29) - Defining objectives (25:44) - Measurement (29:30) - The Habitat ecosystem (38:52) - The Carters (41:30) - Three Insights (44:06) - The B2B Purpose Paradox (47:35) - The Affordable Housing Crisis

As one of the leaders in the ‘stakeholder capitalism’ movement, JUST Capital was a key participant in this year’s World Economic Forum convening in Davos. Martin Whittaker, JUST Capital’s CEO, joined Purpose 360 to talk about core themes, conversations, and ideas from Davos. Most centered on the growing call for a new system of capitalism, one which places the needs of all stakeholders—employees, customers, communities, the planet, and more—before shareholders. Listen for Martin’s analysis of Davos, including:How companies will approach measuring a stakeholder economyHow today’s leaders are defining and building “just” companiesWhy climate and equity will be defining societal issues over the next few yearsLinks & NotesJUST CapitalJUST 1002020 Davos Manifesto (00:00) - Welcome to Purpose 360 (00:52) - Martin Whittaker is back from Davos (07:29) - How do you move from aspiration to action? (10:35) - The Financial Distress Test (15:50) - Other areas of Davos focus? (19:42) - Just like JUST? (20:31) - How do you approach Davos next year? (22:39) - Top 3 Insights (25:50) - When will JUST look at large private companies?

The aviation industry is tough. Airlines bear one of the largest carbon footprints of any industry, and the rising threat of global climate disaster—plus trends like “flight shaming”—are challenging companies to find solutions. JetBlue, long considered a “beloved” brand in a beleaguered industry, is putting the climate issue at the core of its business. Most recently, the airline announced that all domestic flights would be carbon neutral by mid-2020. We spoke with Sophia Mendelsohn, Head of Sustainability and Environmental Social Governance, and Sara Bogdan, Manager of Sustainability and Environmental Social Governance, about JetBlue’s efforts to tackle the climate issue.The core insight: JetBlue treats the environmental crisis as an opportunity, not a threat. Fervor around climate issues is spurring innovation and inventive solutions across the company, from in-flight recycling efforts to new sharklets on the aircraft wings to increase fuel efficiency. Plus, JetBlue continues to invest in programs to support local communities, including Soar With Reading, in addition to inspiring small business innovation through programs like BlueBud.Listen for Sophia and Sara’s insights on:How JetBlue pushes for innovation across the business, with a focus on generating long-term value and impactHow transparency, honesty, and unrelenting dedication to customer service makes JetBlue a beloved brandHow JetBlue drives grassroots impact in the communities where the company operatesLinks & NotesAbout JetBlueJetBlue for GoodJetBlue and the environmentJetBlue FoundationSustainability effortsSophia on LinkedInSara on LinkedIn (00:00) - Welcome to Purpose 360 (00:52) - Introducing Sophia Mendlesohn and Sophia Bogdan from JetBlue (02:20) - By the numbers (05:13) - Sophia's journey into aviation and the aviation evolution (13:34) - Innovation in markets, innovation in equipment (24:04) - Purpose & Culture (30:22) - Foundation: Building a future for the aviation industry through STEM and ecological rehabilitation (35:21) - Top 3 Insights

Consumers know TOMS, the shoe company that pioneered the one-for-one business model (spurring, by some accounts, more than 1,800 other “one-for-one” businesses). But few know what the name “TOMS” actually means: Tomorrow’s Shoes.The name is prescient, especially considering the social, political and economic climate today compared to 2006, when TOMS was founded. While the world has changed, the TOMS promise holds fast: captured in the company’s mission (We’re in business to improve lives) and vision (Stand for a Better Tomorrow). Purpose 360 welcomed “rebel optimist” Amy Smith, Chief Giving Officer at TOMS, to explain why TOMS is moving away from the one-for-one model to a broader focus on “building a tomorrow where everyone thrives.” Listen for Amy’s insights on:How TOMS expanded from a single one-for-one product—shoes—to several products, each supporting a critical social issue (vision, water, safe births, bullying, solar light) How to smartly and authentically evolve a social impact model to remain relevant, innovative and effective in a turbulent societyWhy TOMS launched a campaign to end gun violence, and how the company navigated a hotbed social issue How TOMS works with hundreds of Giving Partners around the world to make a more meaningful and sustainable impact on local communitiesLinks & ResourcesTOMS StoryYour Impact2019 Impact ReportAmy Smith on LinkedInOpen IDEOB Corp

Now in its 15th year, PNC’s Grow Up Great has served more than 5 million children in the U.S. through early childhood education grant-funded programs, educational materials and mobile engagement tours. A $500 million bilingual initiative, Grow Up Great launched in 2004 to support children birth to five, particularly the underserved, achieve success in school and life.Sally McCrady, President of the PNC Foundation and Executive Vice President and Director of Community Affairs and CSR, joined Purpose 360 to explore how this long-term initiative has made a measurable difference in the communities where the bank operates. For the bank, supporting the issue simply made good business sense: research shows that investments in early childhood education are long-lasting, with impacts on children, society, and the economy.Today, PNC continues to evolve Grow Up Great to remain relevant and meet the needs of today’s children and communities. The award-winning initiative helps to plant the seeds for the dynamic workforce of tomorrow.Listen for Sally’s insights on:How to sustain an issue focus over 15 years to scale impact and continue to deliver innovative, high-quality programmingHow a commitment to employees, including a generous 40 hours paid time off to volunteer, has deeply embedded Grow Up Great into PNC’s culture, business and overall growth How internal and external research led PNC to be a “first mover” in corporate support of early childhood education, bringing the issue to national prominence How to identify mission-aligned partners and work together in innovative ways—such as PNC’s partnership with DonorsChoose to fund the platform’s first Pre-K and Head Start classroomsResources:About PNCA Conversation with Sally McCradyGrow Up GreatPNC’s 2018 CSR ReportQuestions for Sally? Reach out to the Purpose 360 team on Twitter @Purpose360Pod (00:01) - Introducing PNC (08:44) - Letting employees lead (14:23) - The impact of early childhood education (17:02) - The advisory board (24:50) - Sesame Workshops, and other partners (27:32) - Going beyond the obvious partners — Translating versus Transcreating (31:34) - Developing support for teachers (36:40) - Lessons of the Donor's Choose relationship (38:09) - The Donors Choose card and celebrating greatness (41:24) - The challenges of measurement (48:56) - Grow Up Great as a door opener (51:18) - Top 3 Insights

“What matters is what you do next.”This is the opening section in Jeff Fromm’s newest book, The Purpose Advantage. It’s an apt statement, considering the Business Roundtable’s recent proclamation that the purpose of a corporation is to serve all stakeholders—from employees to suppliers to communities. Arguably, we’re now beyond the tipping point of capitalism. Purpose is no longer a “nice-to-have.” So, what we do next matters more than ever. In this episode, we spoke with Jeff Fromm, author, thought leader, and leader of Barkley and Futurecast, about purpose today and how Millennials and Gen Z are reshaping the role of business in society.Listen to hear Jeff’s insights on:Understanding today’s Millennials and Gen Z’ers and their evolving relationship with purpose—at work and as consumersHow to move past generational “myths” and unearth data to drive insights around purposeWhat the “purpose advantage” can achieve for brands today, and why purpose must be baked into a company’s DNA—not tacked onHow brands leverage purpose to tell meaningful stories that move consumers to actionLinks & NotesJeff FrommThe Purpose AdvantageFuturecastBarkley

BBMG was founded on the idea that branding can be a force for transformation for people and society. In the 16 years since launch, BBMG has shifted the way consumers and industry views brands: not as transactional entities, but human-centered connectors between business and people.Raphael Bemporad, BBMG’s founding partner, joined Purpose 360 to explore insights from The Pull Factor Project, which BBMG released this fall with Sustainable Brands. The Pull Factor is aimed at helping marketers make sustainable living desirable to the masses, and includes actionable tools for brand leaders and marketers to “design communications that drive business growth while shaping a culture of sustainable living.”Listen for Raphael’s insights on:• How to define brand challenges, discover human factors, identify drivers of behaviors, and pilot and implement best practices• The cultural shifts and emerging social issues shaping the role of business in society• Nine core behaviors that brands can focus on to drive change for people and planetResources:• Download the Report• The Pull Factor Project• BBMG• Raphael Bemporad on LinkedIn• Sustainable Brands - Brands for Good+• Branding Mag on The Pull Factor

In an era of fake news and alternative facts, the media is finding a new purpose rooted in transparency and truth.The New York Times’s purpose, “We seek the truth to help people understand the world,” hinges on a critically important idea: that the truth is worth it. In this episode, Amy Weisenbach, Senior Vice President of Marketing, talks about how this core tenet was driven by purpose and brought to life through the power of storytelling.First aired in 2017, the New York Times’s “The Truth is Worth It” campaign unpacks the journalistic process behind real New York Times headlines, and continues to probe topics ranging from the failing MTA and Trump’s tax returns to ISIS and children at the border.At the center of the campaign, said Weisenbach, is the idea that journalists are seeking the truth by holding power to accountability, bearing witness to moments of tragedy and triumph, giving a voice to the disadvantaged, and creating a shared baseline of facts. Which ultimately helps people understand the world, making their lives richer, and hopefully forming a more just society.Listen for Amy’s insights on:The value of transparency and honesty in advancing purpose in a divisive nationHow to leverage key cultural moments to tell stories that matterThe evolving role of purpose in the media, and why storytelling is an inherently purpose-driven fieldResourcesNew York Times CompanyThe Truth is Worth ItThe Daily podcastAmy Weisenbach on LinkedInThe News Literacy ProjectShe Said