Purpose 360 with Carol Cone

Andre Norman’s early life put him on a path to prison. He worked his way up to being one of the top leaders in the Massachusetts prison system and, when presented with the opportunity to be Number One, he had an epiphany that he was the King of Nowhere.Thus began his educational journey. Norman took classes to receive his GED, studied law to reduce his sentence, and, when he finally got out, became committed to transforming the prison system and the lives of those within it. He and his team even went to the Lee Correctional Institute shortly after it was faced with the worst riot in America’s prison system in 25 years. After their work concluded, there were zero fights, staff assaults, or use of force or weapons. No longer a King of Nowhere, Norman became an Ambassador of Hope.Norman is a living example of how purpose can be a powerful journey. Regardless of what stage you are at (as either a company or as an individual), Norman’s story serves as a guide: recognizing a need to change, committing and acting, encouraging others to join, and refreshing purpose so it remains relevant and leads to new opportunities.Resources + Links:Andre’s LinkedInAndre’s WebsiteAcademy of HopeBook: Ambassador of HopeAcademy of Hope 2022 VideoAndre Norman TEDxSt.Louis on How to Fix the American Prison System (2010) (00:00) - Welcome to Purpose 360 (00:12) - Andre Norman (03:27) - By the Numbers (05:52) - Growing Up (11:52) - The Trumpet (16:12) - The Epiphany (19:22) - Bubble of Chaos (21:22) - Finding a New Purpose (23:36) - Helping People (24:54) - Parole (29:22) - When Your Mentor's Jealous (30:33) - Academy of Hope (34:36) - Demons Catch Up (39:17) - Current Purpose (41:34) - Advice (46:18) - Engaging at the Corporate Level (47:07) - Son and Dad (48:31) - Wrap Up

Meet Shannon Schuyler“We are about our people, but we are a people business. That's what we do. We don't sell widgets. We are people and people have changed. What people desire has changed over the course of time. We have needed to dig into that to have an appreciation of what people wanted and the way in which they worked. And the motivations for working a hundred years ago are different than they are now.”Shannon Schuyler, PwC’s U.S. Chief Purpose and Inclusion Officer, leads the professional services firm’s efforts to deliver and embed purpose throughout culture and operations. Her work enables employees to be stewards of organizational purpose and embrace social transformation both internally and externally through coalitions and skills development.We invited Schuyler to share how PwC has aligned its purpose with all 295,000 employees to upskill talent for a global, digital economy; engage authentically with social issues; and have honest conversations about inclusion and diversity.Listen for Shannon’s insights on:How PwC approaches each employee as an individual when it comes to their purpose, experiences, background, and skills.How PwC is building trust with stakeholders, clients, and society to deliver sustained outcomes through the New Equation strategy.How to collaborate with competitors in order to address industry-wide issues while amplifying societal impact.How PwC changed the way it approached topics of diversity and inclusion.Resources + Links:Shannon Schuyler’s LinkedInPwC’s Purpose and ValuesThe New EquationNew world. New skills. ProgramTrust Leadership InstituteCEO Action for Racial EquityCEO Action for Diversity and Inclusion (00:00) - Welcome to Purpose 360 (00:14) - Shannon Schuyler (04:45) - Shannon's Backstory (10:05) - Shannon's Department (11:51) - Adding the DE&I Role (12:38) - Learning Constantly (13:17) - Embedding Purpose (16:51) - Creating the Purpose Assessment (20:17) - The Catalyst (22:15) - The New Equation (26:47) - Key Advice (28:55) - The Numbers (31:43) - New World New Skills Program (33:51) - CEO Action Commitment (37:13) - Recommendations (38:40) - Measurement (41:32) - What Issues to Focus On (43:00) - Social Issues (44:57) - Empathy and Resources (48:48) - Insights (52:21) - Wrap Up

Carol has been an attendee of the Chief Executives for Corporate Purpose (CECP) Summit for over 20 years, but 2022’s Summit felt different. It was the first time colleagues were reuniting since the pandemic started, infusing the Summit with excitement and eagerness to share the latest in purpose insights.Step into the Summit with Carol as she reconnects with purpose leaders from Tata Consultancy Services and Blackbaud to explore what they learned during the past two years. Listen for insights on: How to introduce virtual volunteerism opportunities that both engage employees and deliver impact.How smaller companies with fewer resources can help employees identify their personal purpose and link it to organizational opportunities.Why investing in human connections can accelerate purpose success.Resources + Links: Kari Niedfelt-Tomas’s LinkedInBalaji Ganapathy’s LinkedInRachel Hutchisson’s LinkedInNandika Madgavkar’s LinkedInCECP’s Website (00:00) - Welcome to Purpose 360 (00:10) - CECP (02:50) - Short Interviews (05:43) - A Chat With Balaji Ganapathy from TCS (17:35) - A Chat With Rachel Hutchison from Blackbaud (29:41) - In Closing

“When you are aligned, you instinctively know what to do. You’re equipped to close the gap between the leader you are and the leader you want to be. When your professional and personal values are aligned, you lead with authenticity and everything becomes possible.”Many guests on Purpose 360 have shared how they activate employees, collaborate in partnerships, communicate to customers, and engage in the community. It is clear that purpose work requires companies and leaders to care for and focus on many different stakeholders. But while leaders must focus on internal and external stakeholder alignment, it’s vital to also invest in yourself to maintain alignment.Hortense le Gentil, Executive Coach and Author, defines alignment as the congruence of who you are with what you do. Much like how an organization looks to its values to define purpose, individuals must do the same to be the best version of themselves, drive change, and create impact.Listen for Hortense’s insights on:The most effective ways to find alignmentWhy showing emotion is vital in effective leadership.How to break down “mind traps” to unleash your potentialWhat leaders can learn from model CEOs, including Satya Nadella (Microsoft), John Donahoe (Nike), and Corie Barry (Best Buy)Resources + Links:Hortense le Gentil on LinkedInHortense le Gentil’s WebsiteAligned: Connecting Your True Self to the Leader You’re Meant to Be (00:00) - Welcome to Purpose 360 (00:13) - Hortense le Gentil (02:53) - Her Background (05:11) - Causes for Change in Leadership (07:53) - Her Book 'Aligned' (09:54) - What Does It Mean to Be Aligned? (12:39) - Things Important to Finding Your Alignment (14:12) - The Pause (18:29) - Strengthening the Muscle (20:35) - Becoming a More Human-Centered Leader (24:22) - Reflection Moments (27:23) - Trickle Down (30:26) - Listen to Your Intuition (33:48) - How It's Impacting Corporate Cultures (34:38) - Is Leadership Changing? (37:49) - Engaging in Social Issues (39:43) - Who She Admires (40:49) - Do Policies Change? (43:19) - Insights to Finding Alignment & Impact (47:03) - Last Thoughts (48:13) - Wrap Up

Many first jobs are not forever jobs, but that’s not how it worked out for Dawn Jones at Intel. Now Chief Inclusion and Diversity Officer, Dawn began her career at Intel almost 25 years ago, thinking that she’d only stay for a few years. Intel’s support for her and her goals – from paying for her higher education to offering an inclusive culture – was what made the difference. The result is an incredibly committed and intelligent woman determined to advance inclusion for future Intel employees, and for the industry at large.Intel’s purpose is to create world-changing technology that improves the life of every person on the planet. Dawn’s work directly brings this purpose to life, driving inclusion internally by embedding it in Intel’s culture and advancing inclusion externally through language in coding, bringing more girls in STEM, and providing educational support to underrepresented students in STEM at community colleges.Listen for Dawn’s insights on:Why listening and respecting others’ perspectives are the best mindsets when collaborating.How to work with a diverse and representative workforce to activate them for good, whether it's in the work that they're doing or in the community.Why it’s important for industry leaders to collaborate in standardizing goals and metrics, for the industry and world as a whole.Why it’s important to devote time and resources to pursue awards and rankings.Resources + Links:Dawn’s LinkedInCSR at Intel2021-2022 Corporate Responsibility Report2030 RISE Strategy and GoalsAlliance for Global InclusionIntel Commits $50 Million with Pandemic Response Technology Initiative to Combat Coronavirus (00:00) - Welcome to Purpose 360 (00:13) - Dawn Jones From Intel (04:50) - Dawn's Role (06:07) - Schooling (07:16) - Foundation in Media Relations (09:16) - Intel's Purpose (11:31) - RISE Strategy (14:21) - Alliance for Global Inclusion (17:45) - Insights for Making Collaboration to Work (19:18) - Inclusion Index (22:22) - The Million Girl Moonshot (23:41) - AI Incubator Network (26:28) - Collaborating During Covid (28:30) - Moving Together Quickly (29:37) - Women in Leadership Roles (32:34) - Culture (34:58) - Shifting the Culture (37:00) - POV on Rankings (38:25) - Insights (40:49) - Wrap Up

Anheuser-Busch has been making beer for 170 years. But even with legacy brands that have stood the test of time, like Budweiser and Stella Artois, Anheuser-Busch is a company in constant pursuit of a better, more sustainable future.Sometimes a company’s purpose needs to be refreshed in order for it to remain relevant and meaningful both internally and externally. At the start of 2022, Anheuser-Busch launched its new purpose: We dream big to create a future with more cheers. From creation and piloting to introducing and activating, Anheuser-Busch ensured that this purpose reflected the company’s history while being meaningful to both employees and customers into the future.We invited César Vargas, U.S. Chief External Affairs Officer, and Lindsay King, U.S. Chief People Officer, to discuss how the purpose came to be, ways internal and external stakeholders were engaged, and how they activate purpose so Anheuser-Busch will serve its beers for another 170 years.Listen for César and Lindsay’s insights on:How to pilot a new purpose to ensure it resonates with employees across an enterprise.Why it’s important to create a strong foundation for internal engagement.How to inspire employees to serve as ambassadors for your company and its purpose.Why consistency in communicating purpose lends greater meaning.Resources + Links:César Vargas on LinkedInLindsay King on LinkedInAnheuser-Busch’s Ten Principles“It’s Time to Dream Big and Create a Future with More Cheers”“We’re taking flight. Here’s to our next chapter” video (00:00) - Welcome to Purpose 360 (00:13) - Anheuser Busch (05:52) - Meet César and Lindsay (08:26) - Why Purpose? (12:31) - Why the Refresh? (13:17) - The New Purpose Statement (15:42) - Using Old and New (17:50) - Testing and Using It (19:20) - Personal Values & Company Values (20:26) - How Are They Embedding It (21:10) - Internal and External (23:44) - Interaction (25:37) - Activating It (29:14) - Employees That Live the Purpose (32:08) - Helping One Another (35:07) - Social Justice (42:21) - Measurements (46:02) - The Great Resignation (46:39) - Top Insights (50:21) - Final Thoughts (52:39) - Wrap Up

For some, purpose’s integral role in business is a newer conversation topic. But others have seen the power of purpose for decades, including company founders like Ray Anderson, pioneers like host Carol Cone, and business journalists like Alan Murray.Alan Murray has a unique perspective of the purpose movement. While Ray strategically aligned Interface with environmental commitments and Carol advises and supports companies in establishing purpose-based commitments, Alan followed CEOs from nescience to enlightenment to implementation. In his new book, Tomorrow’s Capitalist: My Search for the Soul of Business, Alan reveals how he observed corporate CEOs recognize the significance of human-centered sustainability – not just so their companies could continue to operate, but so they would thrive.We invited Alan Murray, CEO of Fortune Media, to discuss Tomorrow’s Capitalist, his experience with the widespread cynicism of the broader public when it comes to businesses and purpose, and how companies can have both a soul and a future.Listen for Alan’s insights on:How leadership must change for there to be strategic, long-term success in human-centered business.What should guide CEOs when deciding whether and how to advocate for an issue or defend an action.How to effectively amplify communications in today's snackable, hard-to-get-anybody's-attention media landscape.The three areas all CEOs and leaders need to think about when looking to the future of human-centered business.Links & NotesAlan Murray’s LinkedInTomorrow’s CapitalistFortune: “Why I wrote ‘Tomorrow’s Capitalist,’ my upcoming book on the stakeholder capitalism movement”Leadership NextHumans Are Underrated by Geoff Colvin (00:00) - Welcome to Purpose 360 (00:13) - Alan Murray Part II (01:52) - Prominent Issues to Tackle (06:49) - Fortune Modern Board 25 (08:37) - The Methodology (10:14) - Where They're Focusing (11:36) - Leadership Qualities (13:40) - Empathy (15:47) - Empowering the Workforce (19:02) - CEOs as Activists (21:45) - Communicating Their Efforts (24:27) - Purpose (26:51) - ESG (28:17) - Human-Centered Capitalism (28:44) - Three Areas of Focus (31:38) - Issues to Take On (37:11) - Last Thoughts (37:56) - Wrap Up

For some, purpose’s integral role in business is a newer conversation topic. But others have seen the power of purpose for decades, including company founders like Ray Anderson, pioneers like host Carol Cone, and business journalists like Alan Murray.Alan Murray has a unique perspective of the purpose movement. While Ray strategically aligned Interface with environmental commitments and Carol advises and supports companies in establishing purpose-based commitments, Alan followed CEOs from nescience to enlightenment to implementation. In his new book, Tomorrow’s Capitalist: My Search for the Soul of Business, Alan reveals how he observed corporate CEOs recognize the significance of human-centered sustainability – not just so their companies could continue to operate, but so they would thrive.We invited Alan Murray, CEO of Fortune Media, to discuss Tomorrow’s Capitalist, his experience with the widespread cynicism of the broader public when it comes to businesses and purpose, and how companies can have both a soul and a future.Listen for Alan’s insights on:How leadership must change for there to be strategic, long-term success in human-centered business.What should guide CEOs when deciding whether and how to advocate for an issue or defend an action.How to effectively amplify communications in today's snackable, hard-to-get-anybody's-attention media landscape.The three areas all CEOs and leaders need to think about when looking to the future of human-centered business.Links & NotesAlan Murray’s LinkedInTomorrow’s CapitalistFortune: “Why I wrote ‘Tomorrow’s Capitalist,’ my upcoming book on the stakeholder capitalism movement”Leadership NextHumans Are Underrated by Geoff Colvinß (00:00) - Welcome to Purpose 360 (00:13) - Alan Murray (02:30) - Alan's Podcast (03:10) - Business's Soul (03:37) - Alan's Background (06:02) - Tomorrow's Capitalist (11:20) - The Soul of Business (17:09) - Meeting in the Vatican (23:49) - Tipping Points (27:15) - Larry Fink's Role (29:06) - Just Capital's Role (32:21) - Accelerating the Shift (33:29) - Returns to People, Not Shareholders (35:24) - What He Learned From His Parents (38:20) - Part II Next Week

In 2007, the recently merged Sprint Nextel was only six months away from going bankrupt. But under Dan Hesse, its new CEO, the company focused on a new strategy and internal culture that prioritized employee satisfaction to improve customer experience. This led to Sprint Nextel placing first in the wireless industry in customer satisfaction and ranking #1 in total shareholder return among all S&P 500 companies in his final two years as CEO, 2012 and 2013. Dan believed in the power of stakeholder-based capitalism to build culture and drive business success before many of his peers. Now retired from the C-suite (he also served as President and CEO of AT&T), Dan serves on various boards to help companies build and elevate purpose-driven cultures that support ESG commitments. We invited Dan, Board Member of JUST Capital, PNC, and Akamai Technologies, to share how purpose remains the driving force behind his leadership, business success, and counsel for companies today.Listen for Dan’s insights on: The three things CEOs and boards must do to advance purpose initiatives that build both stakeholder and shareholder value.The biggest barriers to boards embracing purpose as a business strategy, and how leaders can overcome them.The three principles of a culture that creates business success: employees, customers, and purpose.How the role of boards in overseeing purpose has changed and what boards expect in terms of ESG today.How employee input, company values, and culture come together to shape strategic decision-making.Links & NotesDan Hesse on LinkedInDan Hesse’s WebsiteArticles + Resources Featuring Dan HesseForbes: “ESG Insights From A Courageous CEO Pioneer”CEO Forum Magazine: “Culture Unifies Companies and Nations” (00:00) - Welcome to Purpose 360 (00:13) - Intro to Dan Hesse (02:20) - Who Is Dan Hesse? (03:51) - Four Topics (04:55) - Stakeholder-Based Capitalism (09:36) - Response (10:24) - Senior Team (11:49) - Joining Sprint (19:06) - Six Months (24:43) - Sprint's Board (26:19) - How Boards View Purpose (32:00) - Barriers (33:21) - Purpose in Conversation (35:05) - Embedding (38:49) - Activism (44:42) - Suggestions for C-Suite Execs (46:56) - Last Thoughts (49:21) - Giving Speeches (50:35) - Wrap Up

After two years of a pandemic and the need for many employees to work from home, creating connections has never been more important – to your coworkers, company, and work. Thomson Reuters recognized the significance of these connections and the need to facilitate them, especially given that the company formed a new operating entity and welcomed a new CEO days before the pandemic began. The answer was purpose – but Thomson Reuters’ purpose still needed to be defined. Knowing that an authentic purpose is driven from the inside out, Thomson Reuters embarked on a process of collecting employee insights, experiences, and stories, coupled with the power of its AI. With insights from over 800 employees and, eventually, 4,000 customers, Thomson Reuters found its purpose: Inform the Way Forward. We invited Alex Thompson, CCO of Thomson Reuters, to share the story of uncovering Inform the Way Forward and how it has unleashed the passion, power, and unlimited potential of Thomson Reuters. Listen for Alex’s insights on:How to purpose can unite siloed employees and enable them to understand and appreciate each other’s contributions. Why purpose needs time to settle so it can be fully embraced. How to engage employees and their expertise in advancing social objectives. Why you should invite critics to be your counselors, and how to select them. How to communicate individual and departmental victories at a corporate level to inform and motivate colleagues. Links & NotesAlex Thompson’s LinkedInThomson Reuters Value PrinciplesInform the Way ForwardSteve Hasker on Inform the Way ForwardThomson Reuters’ Partnership to Investigate Human Trafficking at the Super Bowl (00:00) - Welcome to Purpose 360 (00:13) - Alex Thompson, Thomson Reuters Institute (03:16) - Alex's Background (05:57) - What Does Thomson Reuters Do? (07:46) - Trust Principles (09:40) - TR's Purpose (12:45) - The Process (14:11) - Interviews (16:53) - Embedding the Purpose (19:55) - Call to Action (23:17) - Deeper Connections (26:21) - Surprises (27:48) - Global (29:50) - Board's Role (31:26) - Decision to Make the Shift (34:28) - Initial Conversation (36:03) - CEO Letter (39:18) - Superbowl Sex Trafficking (41:44) - Inform the Way Forward (47:27) - West Law Edge (50:25) - Pro Bono Work (53:16) - Tips (56:07) - Identifying Critics (57:05) - Last Thoughts (57:59) - Wrap Up

“Don’t play with your food” may be a phrase you heard as a child, or perhaps have said to your own children. As it turns out, children really should be playing with their food. Because when they do – especially with vegetables – they’re more likely to eat them later in the day and in the years to follow. Today, 30% of UK children are classified as overweight or obese by the time they turn 5. Ella’s Kitchen, the UK’s number one baby food brand, believes intervention is coming too late. The company’s purpose–to improve children’s lives through developing healthy relationships with food–started with founder Paul Lindley in 2006 and lives on today with CEO Mark Cuddigan. Determined to raise the next generation, Ella’s Kitchen has marched on the House of Parliament with children, engaged retailers, launched new products, made healthy products more affordable, and launched informative campaigns. In addition to caring for the health of their little consumers, Ella’s Kitchen is implementing sustainable practices into operations and bringing its supply chain partners along for the journey. We invited Mark Cuddigan, CEO of Ella’s Kitchen, to share how he advanced the company’s purpose and sustainability initiatives since taking over from Lindley. Listen for Mark’s insights on:How a new CEO can sustain and advance a company’s purpose while leaving their own mark after the departure of a founder. How to maintain a values-based culture after a company has been acquired. How to help supply chain partners adopt sustainable and purpose-driven practices. Why it’s sometimes okay to take a financial loss if an investment advances purpose over the long term. Links & NotesMark Cuddigan’s LinkedInElla’s Kitchen’s “The Good Stuff We Do”Ella’s Kitchen B Corp CertificationEat, Play, Love Campaign VideoVeg for Victory CampaignPaul Lindley on Purpose 360 (00:00) - Welcome to Purpose 360 (00:13) - Mark Cuddigan from Ella's Kitchen (05:15) - Mark's Background & Ella's Kitchen (08:02) - Influenced by Kids (09:59) - What Is Weaning? (10:50) - Communicating Health (15:05) - Hearing From Parents (17:33) - Retaining Their Purpose After Acquisition (20:18) - Sustainability (21:30) - B-Corp Certification (25:49) - Maximizing Shareholder Return (27:08) - Advocacy (31:29) - Supply Chain Partners (36:17) - Balancing Sides of Your Purpose (39:15) - Eat Play Love (43:10) - It's Not About Profits (45:33) - Autonomy (52:03) - Insights (53:28) - Last Thoughts (54:58) - Wrap Up

To GAF, the roofs over the heads of the company’s customers do far more than provide shelter. Each shingle designed and produced by GAF – North America’s largest roofing manufacturer – upholds the company’s purpose: We protect what matters most. Whether those shingles sit atop family homes or small businesses, GAF works to protect the people, belongings, and memories the company serves.In the spirit of this purpose, GAF developed Community Matters, its social impact program, to support and empower the communities in which the company operates. Community Matters unites GAF employees, partner organizations, and community members to empower, connect, and inspire the community.We invited Andy Hilton, Chief Communications Officer and Head of CSR at GAF, for an in-depth conversation on how GAF is bringing Community Matters to life. Listen for Andy’s insights on: How GAF worked directly with employees and residents in Shafter, CA to refresh and expand the community’s beloved Learning Center .How GAF partners with nonprofits like Project for Public Spaces to involve communities in the co-creation of local initiatives. How the Build Back Better initiative has influenced GAF’s relationship with partners in addressing climate resiliency. How to create micro volunteerism moments for employees in roles with limited flexibility, such as shift work.Links & NotesConnect with Andy Hilton on LinkedInGAF Community ImpactShafter ProjectProject for Public SpacesHabitat for HumanityGood360Rebuilding TogetherSBPTeam RubiconXylem Watermark Program (00:00) - Welcome to Purpose 360 (00:13) - Andy Hilton from GAF (02:40) - What Is GAF? (04:39) - Andy's Backstory (08:50) - Importance in Standing for Something (10:12) - Jim's Vision: Stakeholders & Employees (14:24) - Presenting to Leadership Team (18:50) - The Elements of 'Community Matters' (20:54) - Learning From Hurrican Florence (23:41) - Local Community Work (29:03) - Project for Public Spaces (30:57) - Dealing With the Pandemic (34:26) - Keeping Going (34:59) - Spreading Learning From Shafter (36:38) - Resiliency (39:54) - Having Good Partnerships (41:28) - An Insight He's Learned (42:49) - Senior Team (45:21) - Localizing (47:15) - Time Off (49:03) - Last Words (50:58) - Wrap Up

The truly great companies of today are the ones that lead in purpose and invest in stakeholders to ensure long-term profitability. But for investors, differentiating and evaluating companies’ “goodness” can be challenging, even as more companies make and report on ESG commitments. And for business leaders, determining how to create long-term value for all stakeholders can be unclear. JUST Capital provides a solution. JUST Capital, a nonprofit organization with a purpose to equip the market with these insights, released its annual JUST 100 rankings at the beginning of 2022. The organization’s methodology combines polling from the American public to define the issues that matter most in a given year with weighted standards that are then used to rank companies. “Just” companies are assessed based on their performance across five core categories: Workers, Communities, Shareholders & Governance, Customers, and Environment. This year, the top three concerns of the American public included paying a fair living wage, creating US jobs, and prioritizing stakeholder value creation. To share insights on this year’s rankings, we welcomed back to the show JUST Capital’s CEO Martin Whittaker. Listen in for Martin’s insights on:The attributes of high-ranking companies and recommendations for companies looking to invest in the interests of the American public. The transition from a “trust me” to a “show me” mentality with sustainability reporting. The role of boards and how successful boards are able to put talk into action. Why social sustainability will be the prominent focus in 2022. What factors caused a shift in companies rising and falling on the 2022 JUST 100 rankings. Links & NotesJUST Capital Mission & ImpactJUST 100’s 2022 RankingsJUST Capital Core Issues of JUST Business by StakeholderMartin Whittaker on LinkedInJUST Capital Report: “In 2021, Americans Told Us They Expect Companies to Lead on These 7 Imperatives. 2022 Is the Time to Act” (00:00) - Welcome to Purpose 360 (00:13) - The JUST 100 with Martin Whittaker from JUST Capital (03:20) - Meet Martin (04:11) - What Is JUST Capital? (06:57) - The Genesis (08:55) - Polling (11:29) - This Year (14:38) - Desired Ranking (18:17) - Advice & Counsel (21:13) - Surprises (29:45) - 7 Imperatives (35:19) - Working With Boards (40:21) - Communication (44:01) - Employees' Voices (46:14) - Meaning & Flexibility (49:50) - Three Suggestions to Become a More Just Company (53:33) - Wrap Up (55:50) - Last Words

In July 2020, the St. Louis Board of Aldermen unanimously voted to close down its workhouse jail and reinvest its operating funds into community programs. The victory was shared by members of the community, politicians, a coalition of activists, and Ben & Jerry’s. While most associate Ben & Jerry’s first with its variety of ice cream flavors, the company’s purpose is to be an advocate for progressive social change in the world. With 66 global activism campaigns, the company uses its channels, platform, products, and fans (they don’t call them customers) to elevate messages, bring communities together, and take a stand. We invited Chris Miller, Ben & Jerry’s Head of Global Activism Strategy, to discuss what cutting-edge corporate activism looks like today and how Ben & Jerry’s remains authentic to its values while using ice cream to change the world. Listen for Chris’ insights on: How to identify the right issues to engage with. Why values-based actions are critical in activism, and how to articulate your company’s values. How relationships with NGOs and grassroots organizations create value in amplifying a message and uniting stakeholders around a campaign. The value of addressing controversy head-on and practicing transparency when engaging in activism. Links & NotesChris Miller on LinkedInBen & Jerry’s ValuesBen & Jerry’s 2020 SEAR Report“Activists’ Work Pays Off: St. Louis Votes Unanimously to Close the Workhouse Jail!”Change is Brewing Ice Cream FlavorAmericone Dream Ice Cream Flavor“Why Ben & Jerry’s Speaks Out” HBR Article (00:00) - Welcome to Purpose 360 (00:13) - Chris Miller • Ben & Jerry's (03:39) - Chris' Story (08:01) - Authenticity (11:03) - Campaigns (18:23) - Fan Feedback (20:27) - Unilever (24:02) - Candor (28:05) - Favorite(s) (29:28) - Values (34:06) - Finding Values (37:19) - New Campaigns (41:58) - Issue Flavors (44:05) - Activism Suggestions (49:13) - Chris' Last Words (50:10) - Wrap Up

The fashion industry is facing a reckoning. Clothing production accounts for 10% of global CO2 emissions and textile dying yields 20% of global waste water. And shamefully, 85% of all textiles are disposed of each year. Additionally, some businesses are trying to convince consumers that their products are more sustainable than they are by using “greenwashing” buzzwords like “zero waste” and “organic.” Ethical Clothing, a search engine for sustainable clothing brands and products, was founded with the goal to enable consumers to make informed purchasing decisions as they navigate the world of sustainable clothing brands. We invited Ben Heinkel, Ethical Clothing’s Co-Founder, to discuss the fashion industry crisis and their solution of directly connecting well-intentioned consumers with truly ethical fashion companies. Listen for Ben’s insights on: How Ethical Clothing provides consumers with the tools and knowledge to make ethical purchasing decisions. The characteristics of ethical and sustainable brands and products. Why it’s important to align your personal values with those of your business or project values for it to be long-lasting. Links & NotesBen Heinkel on LinkedInAbout Ethical ClothingEthical Clothing for European ShoppersEthical Clothing for North American ShoppersEthical Clothing Footprint CalculatorEthical Clothing Blog (00:00) - Welcome to Purpose 360 (00:13) - Ethical Clothing (02:07) - What Is It? (03:35) - Getting Started (09:20) - Guidelines (10:20) - The Site (12:15) - Ethical Brands (15:35) - Creating Awareness (16:33) - Expanding (18:02) - Launching During Pandemic (19:49) - Goals (20:21) - Company Name (21:29) - Fighting the Fast Fashion Machine (24:30) - Message (26:30) - Being Sustainable (27:30) - Range (29:27) - Lessons Learned (30:54) - Breaking Ties (31:49) - Last Thoughts (32:56) - Socials (33:17) - Wrap Up

Stakeholder expectations of companies today are clear: They must serve a purpose beyond profit alone, and they must do so authentically. One stakeholder group leading the call for purpose-driven business is young professionals. Increasingly, they’re seeking out internships and then careers with organizations that align with their values and personal purpose. Today’s business leaders hoping to capture this nascent talent must ensure their organizations are operating with purpose at the core. To better understand what the next generation of talent wants, and how companies today are responding, we invited a father-son team to Purpose 360. Alan VanderMolen, CCO of SC Johnson, the company with the purpose goal to be the planet’s most trusted, and Elijah VanderMolen, a junior at NYU studying Public Policy and Environmental Studies, joined the show to share their insights and experiences. Listen for Alan and Elijah’s insights on: Why we should ask how to live up to the expectations of our children. The best ways to reach and engage Gen Z, especially when it comes to sustainability. Cultivating a sustainability and purpose mindset at home and in the workplace. The danger of purpose washing today and the importance of authentically acting and reporting on purpose claims. Links & NotesAlan VanderMolen on LinkedInSC Johnson’s PurposeThe Climate Clock (00:00) - Welcome to Purpose 360 (00:12) - Intro to Alan & Eli VanderMolen (03:19) - Backgrounds (08:22) - Importance of Sustainability (10:38) - Values (15:04) - Influences (17:44) - What's Happening in SC Johnson (22:31) - How Companies Should Reach Out (26:30) - Getting This Type of Job (31:29) - External Advice (35:42) - Advice for Each Other (38:06) - Future Plans (38:35) - Last Thoughts (41:41) - Wrap Up

In social impact partnerships, we often talk about ‘unlikely bedfellows ’—partners with whom you may not expect to collaborate but whose collective impact is transformational. The alliance between GOOD Worldwide Inc and Net Impact, however, just makes sense: These two powerhouse organizations have long rallied and amplified some of the most important figures and voices in social impact. Now, they’ve come together with Upworthy to create the GOOD Institute, a 501(c)3 nonprofit organization to address social issues, drive social action, and reimagine the possibilities of our shared future. To share more about this new endeavor, we welcomed to the show Peter Lupoff, CEO at Net Impact and GOOD Institute, and Max Schorr, Co-founder, and CEO at GOOD Worldwide Inc. Listen for Peter and Max’s insights on: How this groundbreaking alliance came together, and the unique strengths each organization brings to the Institute—from Net Impact’s 160,000+ members to Upworthy’s growing digital audience. Why collaboration and ‘think tank’ style hubs are critical to solving some of the world’s most challenging social issues in innovative and inspiring ways. How GOOD Institute is bringing together next-gen talent, global policy leaders, and some of the world’s most iconic companies to drive change. Links & NotesGOOD InstituteGOOD Institute Launch ReleaseLeaps.orgPeter Lupoff on LinkedInMax Schorr on LinkedIn (00:00) - Welcome to Purpose 360 (03:29) - Peter's Backstory (05:05) - Max's Backstory (07:35) - Net Impact (09:30) - Good Worldwide (13:04) - Building the Alliance (16:26) - What They Do (17:39) - Specifics (20:44) - Partners (21:41) - Research Directions (24:09) - Past Case Studies (27:23) - Measurement (32:41) - Long Term Visions (35:06) - Key Business Insights (39:37) - Social Media (40:21) - Last Thoughts

Joy. Wonder. Delight. Grief. These feelings are all deeply associated with the holiday season, but that last one isn’t talked about much. Talking about grief has become even more urgent during the pandemic, with 86% of Americans now saying grief should be addressed as an important mental health issue. Yet, 70% of adults don’t have the skills they need, saying they’re often unsure what to do or say when someone they care about is grieving. Experience Camps is seeking to change that by championing the nation’s 5.3 million bereaved children running no-cost programs that help grieving children thrive. The organization focuses on kids who have gone through the death of a sibling or parent/primary caregiver, organizing week-long overnight summer camps and year-round programs to help children build the community and coping skills they need to thrive. To hear hard-won insights from nearly 450,000 hours with grieving kids and actionable ideas for supporting others through grief, we welcomed to the show Sara Deren, founder and CEO (that’s Chief Experience Officer) of Experience Camps. Listen for Sara’s insights on: Why it’s important to ‘Talk About Grief,’ and how you can have hard conversations in constructive ways. How Experience Camps is navigating a 500% increase in demand over the last five years, expanding programming and resources to meet the unprecedented need. The lifelong impacts that healthy coping skills can provide grieving children, and how Experience Camps extends support beyond camp sessions. If you or a loved one is struggling with grief this holiday season, or want to help someone who is, please find grief resources here. If you would like to light a virtual candle for a loved one, please click here.Links & NotesAbout Experience CampsThe IssueDonate to Experience CampsGrief ResourcesSara Deren on LinkedIn (00:00) - Welcome to Purpose 360 (01:01) - Experience Camps (03:32) - Sara Deren (10:14) - Finding Your Purpose (11:43) - The First Year (18:13) - Childhood Grief (20:42) - What Happens at Camp (22:57) - Growth (27:19) - By the Numbers (31:45) - Grief (35:28) - TAG (38:12) - Pandemic (40:53) - Beyond the Bunk (42:59) - Getting Involved (44:48) - Giving Tuesday (46:57) - Corporate Support (47:34) - Finding Motivation (49:54) - Insights (51:36) - Last Word (53:44) - Wrap Up

Chipotle revolutionized fast-casual dining with its fresh ingredients, open kitchens and assembly lines, and inventive menu. But Chipotle’s real innovation happens before the food gets into the hands of hungry customers. From the farms where ingredients are grown and raised to the impact of its supply chain on the environment, Chipotle is committed to sourcing and serving “food with integrity.” Its leadership in these areas and others has set a new bar for QSR and fast food, and the food system as a whole. This is all embodied in Chipotle’s purpose to cultivate a better world. This purpose is made real through the company’s support of ventures that make responsibly sourced and sustainable food more accessible, an executive compensation structure tied to ESG goals, and support for family farms. One meal might not change the world, but the way Chipotle makes it might. To share Chipotle’s purpose journey—including the ups and downs—we welcomed Laurie Schalow, Chief Corporate Affairs and Food Safety Officer, to Purpose 360. Listen for Laurie’s insights on: How Chipotle identified and committed to addressing a “disruptive” issue that other organizations weren’t addressing. Why you should continuously monitor and address the needs of your stakeholders - from your suppliers and partners to your employees and customers. Why working on projects that haven’t been successful is a powerful way to display your leadership capability and make a mark. Why having a small sustainability team is not a deterrent to driving impact if you embed purpose responsibility cross-functionally. Links & NotesAbout ChipotleChipotle’s 2020 Sustainability ReportLaurie Schalow on LinkedIn“A Future Begins” - A Short Film Supporting Farmers“A Future Begins” Press Release“Can a Burrito Change the World?” — Chipotle’s 2021 Super Bowl AdChipotle Aluminaries ProjectChipotle’s Free DegreesChipotle Executive Compensation Tied to ESG Goals Progress (00:00) - Welcome to Purpose 360 (01:03) - Chipotle • Laurie Schalow (03:26) - Meet Laurie (06:49) - Laurie's Background (08:31) - Team Size (09:03) - Chipotle's Purpose (12:46) - Bringing 'Real' to Life (15:53) - KPIs (17:55) - Food Safety (19:41) - Environmental Factors (20:43) - CEO (23:58) - Challenges (25:54) - Debt-Free Degree Program (26:47) - Retaining Employees (28:51) - Addressing the Pandemic (30:29) - Upcycling & Food Waste (34:05) - Real Food Print (35:12) - Measuring Success (37:10) - Chipotle Cultivate Foundation (39:56) - TV Spot (43:59) - Inspirations (46:44) - Insights (49:24) - Last Thoughts (50:58) - Wrapping Up

The Hershey Company has a distinct purpose of “making moments of goodness. The company’s iconic brands include the much-beloved Reese’s, York, Twizzlers, Good N Plenty, Almond Joy, barkTHINS, and, of course, the Hershey’s chocolate bar. Over a century before social and nutritional concerns came to light in a transparent world, they created the Shared Goodness Promise based on the values of its founder. The Shared Goodness Promise was born nearly 125 years ago with Milton Hershey and has grown to be The Hershey Company’s commitment to sustainably grow the business, protect the planet, enrich communities, and provide joy and opportunity to children. From monitoring and enforcing ethical supply chain management to improving childhood wellness through nutrition education and social and emotional learning support, The Hershey Company continually identifies new ways to bring its purpose to life. To talk about creating lasting change through embedding its purpose, we welcomed Jeff King, Senior Director of Global Sustainability and Social Impact at The Hershey Company, to Purpose 360. Listen for Jeff’s insights on: How The Hershey Company identified where and how it could create more moments of goodness across the supply chain and in its communities.How to use the voice of stakeholders to support and bolster sustainability decisions and strategic directions.Why small sustainability successes are important to build momentum - especially earlier in the journey.How employees are critical to authentic purpose. Links & NotesJeff King on LinkedInAbout The Hershey CompanyThe Hershey Company’s 2020 Sustainability ReportThe Shared Goodness PromiseThe Hershey Company’s Sustainability Goals and ProgressChild Labor Monitoring and Remediation SystemsThe Heartwarming ProjectInternational Cocoa Initiative (00:00) - Welcome to Purpose 360 (01:02) - Jeff King from Hershey's (03:46) - Jeff's Career Trajectory (06:14) - Favorite Hershey's Candy (06:42) - Jeff's Personal Purpose (08:12) - Hershey's Purpose (10:20) - Sustainability Strategy (18:25) - Honoring Legacy (20:23) - Measurement (22:19) - Cocoa Sourcing & Child Labor Monitoring & Remediation Systems (27:06) - Being in the Field (28:46) - Nutrition (30:14) - Brands' Response to Corporate Purpose (32:27) - Milton Hershey School (34:41) - The Heartwarming Project (39:20) - Employee Matching Program & Volunteer Opportunities (42:19) - Top Insights (44:30) - Last Thoughts

Interface has some of the most ambitious climate goals in business, and is achieving them by deeply integrating purpose and sustainability throughout the organization. While Interface may not be a company you’ve heard of, you might step on its products every single day. Founded by Ray C. Anderson in the 1970s, Interface designs and manufactures modular commercial flooring, including a revolutionary carbon-capturing carpet tile. Long before such innovative products, Interface was a “typical” company with a negative impact on the environment. In 1994, after a customer asked Anderson what his company was doing for the environment, the founder developed a task force to come up with the answer. Since then, Interface has achieved its “Mission Zero” commitment to be net zero by 2020 (and did so a year early) and has embarked on Climate Take Back, an initiative to create a climate “fit for life.” To talk about Ray’s vision and Interface’s radical journey, we welcomed Erin Meezan, VP and Chief Sustainability Officer, to the show.Listen for Erin’s insights on: How Interface operationalized Ray’s original vision into strategic initiatives that have transformed the way companies approach sustainability. Why and how Interface engages its supply chain partners in achieving sustainability goals. How purpose-driven products and services can mobilize customers under a shared mission. Transformational lessons learned along Interface’s sustainability journey. Links & NotesErin Meezan on LinkedInAbout InterfaceRay Anderson ObituaryRay Anderson’s Author PageInterface’s Lessons for the FutureNew York Times | “Has the Carbontech Revolution Begun?”Interface’s Sustainability HistoryClimate Take Back VideoThe Four Pillars of Climate Take BackCarbon Neutral Floors (00:00) - Welcome to Purpose 360 (01:01) - Intro to Erin Meezan at Interface (04:35) - The Numbers (05:05) - Erin's Background (07:13) - Impressions of Ray (08:43) - Interface's Journey (13:42) - Stories About Ray (20:24) - Mission Zero (24:29) - Climate Takeback (26:22) - Four Goals (28:33) - Deeply De-Carbonizing (30:33) - Customer Response (34:45) - Sales Team Response (36:54) - HR and Turnover (38:18) - Measurement (41:23) - Climate Week (43:09) - Advice for Future CSOs (45:31) - Insights (53:27) - Last Words (55:10) - Wrapping Up (56:10) - Ray Anderson Interview Clip

For many of us, issues like malnutrition or access to clean water are difficult to fathom. For the team at Action Against Hunger, a global nonprofit, these issues are part of their daily work —and the lives of millions of children hinge on how successfully they carry out their purpose. Action Against Hunger’s work has always been critical, but recent data from the State of Food Security and Nutrition in the World reports that world hunger increased by roughly 10% in 2020. To talk about this age-old purpose that has troubling new relevance, we welcomed to the show Dr. Charles Owubah, CEO of Action Against Hunger. Listen for Charles’s insights on: How Action Against Hunger is applying bold solutions and working to scale evidence-based programs that address hunger from various angles—from combatting drought to empowering mothers to monitor their children’s nutritional wellbeing. Why Action Against Hunger applies a business lens to achieving its mission (for example, by demonstrating how $1 invested in hunger programming returns $16 to the economy), and how they bring partners along on the journey. The role of data in combatting humanitarian crises like hunger, and how Action Against Hunger is innovating new approaches to data and technology to improve operational efficacy and transform key parts of the humanitarian and development sector. Links & NotesAbout Action Against HungerDr. Charles E. Owubah on LinkedInImpact StoriesSupport Action Against HungerHow Nonprofits Can Help Tackle Three of the World’s Top Challenges (00:00) - Welcome to Purpose 360 (01:08) - Charles Owubah – Action Against Hunger (03:24) - Hunger Today (04:49) - Consortium of Hunger Organizations (08:00) - Charles' Background (10:45) - Working Together (13:01) - The Organization (16:10) - Back in the Field (19:13) - Extremes in Climate (21:44) - New Tech Data (24:49) - Innovative Programs (27:37) - Staying Relevant (31:47) - Donors (33:35) - Other Uses of Data (35:03) - What a Partner Looks Like (38:49) - Impact From Being in the Field (40:41) - Profile of Younger Donors (43:00) - Things for NGO Leaders to Embrace in Post-COVID World (45:11) - What Drives Charles (47:11) - Charles' Final Words (48:31) - Wrapping Up

“We are at this crucial juncture where we really have to decide if we're going to live together in harmony and in sync with planet Earth or if we become one of the statistics of extinguished species. I know which side of history I want to be on.”Paul Polman: influencer, business leader, campaigner, and one of the pioneers of the stakeholder capitalism movement. From creating the Unilever Sustainable Living Plan (USLP) during his tenure as CEO of Unilever to supporting CEOs in their work to implement purpose, Paul believes that the true definition of a billionaire is serving billions. His new book, Net Positive: How Courageous Companies Thrive by Giving More Than They Take, is a roadmap for embedding purpose into an organization. In the book—and in this episode—Paul explains how Unilever brought the USLP to life through employees and embedded it into culture, operations, innovations, supply chain, customers, consumers, and communities. Paul joined host Carol Cone on Purpose 360 to explain what it means to be a net positive business today and why he will always be a “prisoner of hope” when it comes to solving our shared global challenges. Listen for insights from Paul on:How a business philosophy that supports shared prosperity creates both social impact and financial returns.Why exercising humility and recognizing that you can’t do everything on your own is vital to creating great impact.Why it’s important to bring in NGOs and partnerships to learn and grow.The three lessons Paul would share with a CEO trying to be net positive.Links & NotesPaul Polman on LinkedInBuy your copy of Net Positive: Bookshop.org Barnes & Noble Apple Books AmazonIMAGINE[Unilever Sustainable Living Plan 2010 to 2020(https://assets.unilever.com/files/92ui5egz/production/16cb778e4d31b81509dc5937001559f1f5c863ab.pdf/USLP-summary-of-10-years-progress.pdf) (00:00) - Welcome to Purpose 360 (05:23) - Introducing Paul Polman (08:55) - What is a "Net Positive" Company? (13:48) - The USLP and Senior Leadership Culture (19:56) - Partner to Win and Supplier Partnerships (26:10) - Measurement (29:56) - NGO Relationships (33:48) - What does it feel like to be an employee? (38:08) - The ESG Conversation on Wall Street (43:22) - What are you most proud of? (46:49) - Brand Management (50:49) - Three Lessons to Start the Journey (57:54) - Net Positive Lessons

No one wakes up on a Saturday morning eager to purchase garden and lawn control products, and ScottsMiracle-Gro knows that. Consumers buy these products to use on something that they enjoy — their vegetable garden, their flowers, or the lawn their kids play on.That’s why ScottsMiracle-Gro’s purpose is to bring goodness to every person and every patch of the Earth. This applies to the next generations of gardeners, too: ScottsMiracle-Gro is encouraging childrens’ love for the outdoors through gardening programs in an effort to nurture future stewards of the environment.Jim King, EVP and CCO of ScottsMiracle-Gro, has returned to Purpose 360 to share an update on the company’s purpose commitment, GroMoreGood.Listen for insights from Jim on:How ScottsMiracle-Gro makes purpose “sticky” to engage employees, connect with consumers, and support future stakeholders.Why organizations require executive leader buy-in and commitment to live their purpose.How employee engagement and storytelling drive authenticity and trust in purpose.If you can’t live and be your purpose, then you should move on from it.Links & NotesAbout ScottsMiracle-GroJim King on LinkedInGroMoreGoodAssociates on GroMoreGood Everywhere[Associates on GroMoreGood for Others](https://youtu.be/wpXtmHDDVHEScottsMiracle-Gro Campus (00:00) - Welcome to Purpose 360 (00:42) - Jim King from ScottsMiracle-Gro (05:29) - Evolved Purpose (08:04) - Actions to Embed Their Purpose (09:35) - Predictive Analytics (11:23) - Feeling Good About a Brand (13:58) - Growth (15:48) - GroMoreGood (17:42) - Employees (21:01) - The Pandemic (25:03) - Initiatives (28:18) - Learning by Listening (33:55) - Gro1000 (35:56) - Being Embedded (38:00) - HeadStart (38:45) - Partnerships (41:16) - The Journey for Your Own Purpose (43:24) - Insights Regarding Embedding (44:48) - Last Thoughts & Wrap-Up

Many people are familiar with Kiva.org’s crowdfunded microloans, which support more than 3.5 million entrepreneurs worldwide. Fewer know the extent of Kiva’s efforts to expand financial access to help underserved communities thrive. Today, the international nonprofit promotes innovations in financial inclusion through Kiva Labs, helps countries build more inclusive financial systems with Kiva Protocol, and unlocks scalable investments via Kiva Capital.To learn more about Kiva’s purpose-driven growth, we welcomed Chris Tsakalakis, CEO of Kiva, to the show. Chris and his team have created a cycle of impact, fostering person-to-person connections that have resulted in $1.6 billion in loans to 4 million borrowers around the world.Listen for insights from Chris on:How Kiva identifies and leverages gaps in the financial inclusion market to develop new solutions and scale impact.Why making innovation a responsibility for all employees enables a mindset of continuous improvement and adaptability.How expanding financial inclusion initiatives can help address other urgent social issues, from gender equity to human rights.Links & NotesAbout KivaChris Tsakalakis on LinkedInKiva CapitalKiva LabsKiva Protocol (00:00) - Welcome to Purpose 360 (01:01) - Kiva.org (02:40) - Meet Chris Tsakalakis (06:43) - What Drew Chris to Kiva (08:29) - Using Kiva (12:00) - Other Impact Lines: Kiva Capital (15:17) - Other Impact Lines: Kiva Labs (16:49) - Other Impact Lines: Kiva Protocol (19:26) - Kiva's Partnership with the MasterCard Foundation (21:57) - Strategic Partnerships Team (23:09) - Finding the Right Borrowers' Stories (24:14) - Relationship With HP (26:44) - The Pandemic (28:28) - Investing at Home (30:48) - Reporting Impact (33:22) - Why Corporate Listeners Should Partner With Kiva (34:48) - Why Governments Should Partner With Kiva (35:40) - Innovation Throughout (38:35) - What a Great Day at Kiva Looks Like (41:03) - Chris' Family Background (44:52) - Three Insights (48:37) - Wrapping Up

It’s fitting that the 100th episode of Purpose 360 features an organization helping more businesses be a force for good. Founders Pledge, a nonprofit organization with a mission to “empower entrepreneurs to do immense good,” leverages a unique model to enable founders to direct a portion of personal proceeds to vetted charities and initiatives.To talk about Founders Pledge and the incredible impact the organization achieved in 2020, we welcomed to the show David Goldberg, Co-Founder and CEO.Listen for David’s insights on:How Founders Pledge harnesses the innate problem-solving nature of entrepreneurs to address some of society’s biggest challengesWhy making a commitment via Founders Pledge inspires many entrepreneurs to infuse purpose in their own companiesHow the organization applies a venture capital lens to philanthropic giving efforts, and why data is vital to direct dollars to initiatives that will produce the greatest return for societyLinks & NotesAbout Founders PledgeThe Founders Pledge Model2020 Impact ReportDavid Goldberg on LinkedIn (00:00) - Welcome to Purpose 360 (06:50) - Intro to David Goldberg, Founder's Pledge (08:35) - Who is David Goldberg? What's his Purpose? (10:27) - Where Founder's Pledge Is Today (11:31) - How It Works (14:49) - During COVID (17:30) - The Pitch (20:15) - The VC Community (23:05) - Immense Good (23:50) - Example (27:46) - Climate Cohort, Events and More (30:37) - Example (34:17) - The Analytics (35:13) - Member Demographics (36:20) - Challenges Along the Way (38:12) - Companies With Purpose at Their Core (39:35) - Another Success Story (43:17) - Getting on Their Radar as a Nonprofit (45:15) - Becoming More Institutionalized (47:16) - Becoming a Member (48:49) - Range of Donations (49:17) - Anyone Can Donate (50:41) - Last Thoughts

It’s hard to go a day—and for some, even an hour—without interacting with a Google product or service. The global internet company, which is best known for its flagship search console but now sells everything from education software to smart home speakers, has another, lesser-known arm: Google.org.Google.org is aimed at bringing “the best of Google to help solve some of humanity’s biggest challenges” with a focus on leveraging Google’s people, products, funds, and world-class innovation to better our world. To learn more, we welcomed to the show Megan Wheeler, global project manager at Google.org. In her role, Megan leads global giving and volunteering campaigns across the enterprise.Listen for Megan’s insights on:How Google’s well-known “20% time” initiative, which has launched some of the company’s most successful products, services and solutions, enables Googlers to find their personal purpose while driving organizational impact.The importance of localizing and humanizing opportunities to give or volunteer, especially in an organization as massive as Google, and how doing so can result in deeper employee engagement.How to balance reactive giving campaigns (such as those in response to natural disasters) with planned campaigns—and how to develop a program framework that allows for both.Links & NotesGoogle.orgGoogle.org’s approachGoogle.org’s programs and projectsMegan Wheeler on LinkedInGoogle’s COVID-19 response (00:00) - Welcome to Purpose 360 (01:06) - Intro to Megan Wheeler, Google.Org (02:45) - Megan's Journey to Google (07:02) - Three Insights (09:07) - Mobilizing Googlers (15:27) - How to Get Colleagues Involved (19:18) - The 20% (20:53) - Global Impact Challenges (24:20) - 20 Hours of Piad Work Time for Volunteering (25:01) - Employee Match (25:32) - Pandemic (29:25) - Funding Pop Up Vaccination Sites (31:24) - India (33:20) - Googler Ethos (35:15) - Racial Justice (36:49) - Getting the Message Out (39:06) - Being Direct in Email (40:16) - Challenges (42:31) - Volunteering Hours (45:03) - Upcoming Plans (47:11) - Getting on Google's Radar (48:09) - Wrapping Up

When something happens to a US Bank customer or their community, the company takes it personally. It’s that ethos that drove US Bank and its leadership to respond to the impacts of COVID-19 and tragedies like the murder of George Floyd with heart and empathy. From caring for employees and their families to investing in minority-owned businesses, US Bank continuously puts the needs of its stakeholders first.To talk about these initiatives, we welcomed back to Purpose 360 show Reba Dominski, Chief Social Responsibility Officer at US Bank, and President of the US Bank Foundation.Listen for Reba’s insights on:Why and how US Bank has invested hundreds of millions of dollars to address social and economic inequities, including initiatives to increase access to capital for Black-owned businessesHow US Bank bridged the personal impacts of the pandemic and movement for racial justice with the company’s values and cultureWhy US Bank conducted an “agile sprint” to better focus and integrate its social impact efforts with overall business strategyLinks & NotesAbout US BankUS Bank Access CommitmentReba Dominski on LinkedInCommunity at US BankDE&I at US BankUS Bank Foundation (00:00) - Welcome to Purpose 360 (01:02) - Reba Dominski (02:55) - The Impact From George Floyd's Death (08:39) - Accelerating Previous Commitments (10:24) - What Companies Can Do Next (13:55) - Pullman Porters (16:57) - Returning to Work (22:00) - Mental Health (26:23) - The Access Fund (30:11) - From 'Can I' to 'Can We' (32:57) - Dealing With Blowback (34:57) - In the Know (39:33) - Tulsa (42:20) - Working With Coalitions (50:29) - Solar (52:12) - Juneteenth (55:02) - Last Thoughts

The pandemic has brought us face-to-face with the reality that today’s world can be volatile, uncertain, complex, and ambiguous. As a result, brands are faced with the responsibility to not only work to better understand the deep human needs we have individually, as communities, and as a society at large, but also be helpful in ways that are meaningful.To learn more about what it takes to create a sustainable organization that is more people-, product-, and planet-oriented, Purpose 360 welcomed KoAnn Skrzyniarz, CEO and Founder of Sustainable Brands. Through Sustainable Brands, she and her team have led the global conversation about how 21st century brands can deliver new business value through innovation for environmental and social purpose.Listen for insights from KoAnn on:What it means and why it matters for brands to define themselves in a way that shows who they are, what they do, and how they do it.How shifts in consumer demands are reshaping the environments brands are selling into.Why brands need to lean into vulnerability and humility to come up with the solutions necessary for the complex environmental and social challenges we will continue to experience post-COVID-19.Links & NotesKoAnn Vikoren SkrzyniarzAbout Sustainable BrandsFlourishing: A Frank Conversation About Sustainability by John R. EhrenfeldSustainable Brands Flagship ConferenceThe Good Life InitiativeBrands for GoodBrand Transformation Roadmap (00:08) - Welcome to Purpose 360 (02:08) - Meet KoAnn (03:03) - About Sustainable Brands (04:29) - Who Is KoAnn? (06:11) - Vision of Inspiring, Engaging, & Equipping (08:39) - Eureka Moment (09:22) - Comparison to 2004-5 Sustainability Practices (10:25) - The Numbers (11:53) - Milestones of Forward Movement (15:13) - The Universe of Sustainable Brands (16:47) - Evolution of 'Sustainability' (18:27) - The Three H's (22:23) - Thought Leadership & The Good Life (25:50) - Brand Transformation Roadmap (28:39) - Brands For Good (31:05) - Learning Library (33:03) - Membership (34:49) - Changes From Covid (36:40) - Regeneration Event (39:33) - The Concept of Regeneration (40:50) - Webinars (41:54) - In the Know (44:24) - Looking Forward Five Years (46:00) - Measurement (47:34) - How a Company New to Sustainability Should Start Out (49:32) - How Employees Can Influence CEO to Make Changes (50:59) - Arming Brand Leaders (52:21) - Communications (55:09) - Recommendations to Those Just Starting (56:54) - Wrapping Up

From employer vaccine policies to shareholder activism, JUST Capital continues to rank and report on the companies, leaders, and trends advancing the stakeholder capitalism movement. As the leading voice in ‘just’ business behavior, JUST Capital is a nonprofit organization with a mission to equip the market with the data, tools and insights to deliver on the promise of an economy that works for all Americans.To talk about the evolution of this movement and continued impacts of the pandemic, we spoke with Martin Whittaker, CEO of JUST Capital. On his fourth Purpose 360 appearance, Martin discussed new initiatives including the Corporate Racial Equity Tracker and how companies can better “walk the talk'' to address some of the world’s most intractable social issues.Listen for Martin’s insights on:How JUST Capital made strategic changes to the JUST 100 annual rankings framework, evolved based on the pandemicWhy the organization launched the Corporate Racial Equity Tracker to bring greater transparency and accountability to the corporate world through a DE&I lensHow CEOs can make authentic decisions using honest internal assessmentsLinks & NotesJUST CapitalJUST 100The Corporate Racial Equity TrackerMartin Whittaker on LinkedInMartin Whittaker in Forbes (00:00) - Welcome to Purpose 360 (02:45) - Intro to Martin Whittaker (04:09) - Background on JUST Capital (07:39) - The Numbers (11:19) - Polling During Covid & Social Unrest (16:51) - Tracking Growth (18:18) - Getting on the List (22:21) - Toolkit for Companies Not Ranked (24:32) - Impacts of Just Companies (27:23) - ESG Equity Funds Momentum (30:39) - Diversity & Equity Tracker (33:49) - P&G (35:10) - In the Know (39:26) - Social Policy & the C-Suite (43:39) - Big Just Issues (50:34) - Importance of Action Vs. Talk (53:28) - Last Thoughts (55:05) - Wrapping Up

Last year, the pandemic wrought disruption on workforces around the world. Now, as corporate offices welcome employees back, HR and people managers face new and unprecedented challenges. With 488,000 employees in 46 countries, Tata Consultancy Services (TCS) has proven to be a case study in how to navigate uncertainty, with the company experiencing its lowest attrition rate in history, employees investing 43 million hours in learning, and social impact programs meeting ambitious goals ahead of schedule. To talk about how TCS put its employees, communities, and customers first throughout the pandemic, we welcomed back to the show Balaji Ganapathy, Chief Social Responsibility Officer at TCS. Listen for Balaji’s insights on:Why purpose is an anchor during trying times, and how it can allow for reinvention while maintaining long-term vision and growth How companies of any size can adapt to “borderless” workplace models which allow for flexibility and accountability while still upholding culture, and values Why companies must recognize the shifting roles their employees have taken on since the start of the pandemic, including the burden that caretakers will continue to shoulder even as they transition back to a “normal” work routineThe importance of recognizing employees’ mental health and providing both benefits and an environment in which employees feel empowered to invest in their mental wellbeingLinks & NotesAbout TCSBalaji Ganapathy on LinkedInTCS Empowers (00:00) - Welcome to Purpose 360 (01:01) - Balaji Ganapathy from TCS (03:48) - By the Numbers (05:05) - Being a Superbrand (06:58) - Purpose Is the New Technology (10:21) - India in the Pandemic (16:05) - Lessons Learned Through COVID (18:35) - Customer Response (20:39) - Retention Rate (21:49) - A Talent Cloud Model (23:10) - In the Know (26:12) - Returning to the Office (31:44) - Using Employee Input (33:07) - Early Mental Health, Women, and Listening – How Are These Coming Together? (35:41) - Transforming the Programs (37:23) - Integrating with HR (39:39) - Keeping Volunteering Up During COVID (42:12) - Employee Response (44:30) - Vaccine Equity (46:02) - How to Work With Employees as They Come Back (49:38) - Predictions for Employer/Employee Relationship Moving Forward (52:01) - Purpose as the Glue (55:06) - Final Thoughts

This fall, employees around the world will return to offices and desks they may not have seen for 18+ months. Not only will they face a physical transition—trading familiar work-from-home routines for workspaces that will either look like time capsules or be redesigned to accommodate distancing—but many will face mental and emotional barriers. Returning to offices and the human-to-human interactions they enable will be a reminder of just how much has changed since the pandemic started. It’s important that employers get this transition right, and purpose will play an important role. To talk about the realities of returning to in-office work, and the critical need for empathy and humanity in the process, we welcomed to the show Jonathan Atwood, a former global communications head at Unilever, provocateur, and champion for the voice of employees. Listen to this special two-part episode for Jon’s insights on:How his personal journey led him to be radically vulnerable with colleagues, in turn providing them with the space to have honest conversations at workHow employers can navigate the return-to-office period with humility and transparency, and how purpose can act as a compass for decision-makingThe watch-outs surrounding this transition, including the reality that millions of front line employees never left their essential rolesWhy and how creating space for open communication and sharing can empower employees to bring their personal purpose to work, for the benefit of the entire organization Links & NotesLifebuoy Helps a Child Reach 5 — YouTubeConnect with Jonathan Atwood on LinkedIn (00:00) - Welcome to Purpose 360 (01:09) - Intro to Part II – The New Normal (02:50) - Returning to the Office (08:15) - Insights Regarding Human Resources (11:34) - Storytelling to Reshape the Work Culture (14:14) - Design the Future Together (16:53) - Changing Corporate Culture and Strategy (17:53) - Companies Doing It Well (19:52) - The Outcome Reveals Itself (22:07) - Exodus of Talent (24:31) - Nurturing Talent in a Post-Covid World (25:22) - Individual & Team (28:03) - Team Purpose (30:40) - Making an A Team (31:36) - Finding Time (34:08) - Opportunity to Be Creative (36:40) - Having the Conversation (39:01) - Wrapping Up

This fall, employees around the world will return to offices and desks they may not have seen for 18+ months. Not only will they face a physical transition—trading familiar work-from-home routines for workspaces that will either look like time capsules or be redesigned to accommodate distancing—but many will face mental and emotional barriers. Returning to offices and the human-to-human interactions they enable will be a reminder of just how much has changed since the pandemic started. It’s important that employers get this transition right, and purpose will play an important role. To talk about the realities of returning to in-office work, and the critical need for empathy and humanity in the process, we welcomed to the show Jonathan Atwood, a former global communications head at Unilever, provocateur, and champion for the voice of employees. Listen to this special two-part episode for Jon’s insights on:How his personal journey led him to be radically vulnerable with colleagues, in turn providing them with the space to have honest conversations at workHow employers can navigate the return-to-office period with humility and transparency, and how purpose can act as a compass for decision-makingThe watch-outs surrounding this transition, including the reality that millions of front line employees never left their essential rolesWhy and how creating space for open communication and sharing can empower employees to bring their personal purpose to work, for the benefit of the entire organization Links & NotesLifebuoy Helps a Child Reach 5 — YouTubeConnect with Jonathan Atwood on LinkedIn (00:00) - Welcome to Purpose 360 (01:11) - Intro to Jon Atwood (07:54) - Helping Companies Get to This Same Unlock (10:52) - Jon and Unilever (15:07) - The Idea of "Mattering" (17:50) - Other Companies Setting the Bar Too Low? (19:01) - Hellman's (22:44) - Turning Management's No Into Yes (25:24) - Cage-Free Eggs (27:30) - Last Thoughts on Hellman's (29:10) - Convincing the Team to Do the Hard Work (31:36) - Transforming the System (32:09) - Lifebuoy (37:31) - Five Key Tenets of Unilever's (42:15) - Getting Back to Office (48:08) - Part II Next Episode

Vitamin Angels is a nonprofit organization that seeks to combat malnutrition by providing lifesaving vitamins to the most vulnerable and often overlooked individuals: pregnant woman, new mothers, infants and children under 5. Globally, Vitamin Angels serves 60 million mothers and children each year, in 65 countries and every U.S. state. To talk about the organization’s genesis and growth, we welcomed to the show Howard Schiffer, President and Founder of Vitamin Angels, and Chris Hortinela, Senior Manager of CSR Partnerships.Listen for Howard and Chris’s insights on:The value of storytelling to amplify and advance the Vitamin Angels mission and critical work to save lives around the worldHow the organization develops and evolves long-term relationships with mission-aligned corporate partners like Walgreens and SmartyPantsHow Vitamin Angels developed a robust network of local program partners and national governments to deliver vitamins and nutrition resourcesLinks & NotesVitamin AngelsApproachCorporate Partners (00:00) - Welcome to Purpose 360 (01:01) - Vitamin Angels (03:24) - Definition of Purpose (05:38) - Howard's Background (09:16) - Creating Vitamin Angels (10:21) - Where They Serve (14:38) - Total Impact (16:18) - Chris' Start With Vitamin Angels (20:17) - The Numbers (21:59) - Partnerships (25:08) - Developing Walgreens' Partnership Further (27:32) - Mining for Stories & Partners (34:58) - Service Model (38:01) - In the Know (40:03) - Dealing With Covid (45:07) - Consumers' Thoughts (47:39) - Impact Qualitators (50:14) - Takeaways (53:06) - Writing His Own Obituary (54:53) - Chris' Last Words (55:04) - Wrap-Up

CECP, or Chief Executives for Corporate Purpose, is a CEO-led coalition that believes a company’s social strategy – how it engages with key stakeholders including employees, communities, investors, and customers – determines company success. A critical component of CECP’s work involves measuring and benchmarking cutting-edge work in CSR and purpose, from overall corporate philanthropy to volunteer programs. One of the organization’s latest reports, Value Volunteering, explores the multi-layered inputs and outputs of workplace volunteer initiatives.To learn more about volunteering and purpose within corporates today, Purpose 360 welcomed Carmen Perez, former Senior Director of Data Insights at CECP; Lalita Badinehal, former VP of Corporate Citizenship at Credit Suisse; and Matthew Nelson, AVP Corporate Responsibility at New York Life Insurance Company.Listen for insights from Carmen, Lalita, and Matthew on:Why corporate volunteering initiatives should be rooted in community needs, and how that grounding supports ongoing participation and program impact.The motivations behind workplace volunteering initiatives, and the shared value generated for companies and their employees, beneficiary organizations, and communities. How volunteering initiatives affect consumer sentiment and drive objectives around reputation and trust.Links & NotesCECPData Insights at CECPCECP ResourcesDownload Value VolunteeringCarmen Perez on LinkedInLalita Badinehal on LinkedInMatthew Nelson on LinkedIn (00:00) - Welcome to Purpose 360 (01:01) - CECP (03:07) - CECP Today (04:03) - The Report – Why Now? (05:22) - Lalita (07:57) - Matthew (09:39) - High Level Results (11:31) - What does a successful workplace volunteering program look like? (14:29) - Being Authentic (15:47) - Measurement Strategies (19:09) - In the Know (24:10) - Communicating the Increase in Volunteering (26:31) - Working With Agents (29:46) - Built In & Built For (32:38) - Volunteering vs. Training Programs (35:10) - Changes Because of Covid (38:05) - Other Keys in Value Volunteering (40:02) - Three Levels of Measurement (44:11) - Final Comments (49:20) - Wrap Up

“Business as usual” is no longer viable—the landscape has changed, the definition of success has shifted, and the responsibilities of a business now land far beyond merely generating profit. It’s this thesis that frames the insights in a new book called The Six New Rules of Business.To talk about these insights and more, we welcomed to the show author Judy Samuelson, Founder and Executive Director of the The Aspen Institute Business + Society Program, and Vice President of The Aspen Institute. Beyond sharing what those six new rules are, Judy spoke about the Institute’s work to gather diverse, nonpartisan thought leaders, scholars, creatives, and members of the public to address some of the world’s most complex societal problems.Listen for Judy’s insights on: The forces reshaping the role of business and value creation, and what purpose-driven leaders today need to understand about those forcesWhy employees are a business’s greatest “ally” and accountability mechanism, and how they are aligned with the long-term health of an enterpriseWhy purpose is “ground zero” and an organizing principle for a business’s activity and growthLinks & NotesAbout Judy SamuelsonJudy Samuelson on LinkedInThe Six New Rules of BusinessThe Aspen Institute (00:00) - Welcome to Purpose 360 (01:08) - Judy Samuelson, The Aspen Institute (03:56) - The Aspen Institute (05:16) - Who Is Susan Samuelson and Why Does She Does What She Does? (06:55) - Writing the Book (08:08) - The Six New Rules of Business (11:48) - Chapter 2: Purpose (15:46) - In the Know (20:32) - Defining Stakeholders (21:54) - Boards and Purpose (24:18) - Rule 3: Corporate Responsibility (28:54) - Connecting Purpose, Strategy, & Capital Allocation (31:54) - Rule 5: Culture Is King (35:06) - Microsoft's Culture (37:29) - Measuring Intangibles (42:30) - The Role of CEOs Today in Activism (48:26) - Lessons Learned Through COVID (52:51) - Younger Influencers on the Market (55:08) - Last Thoughts (59:10) - Top Takeaways (01:01:35) - Wrapping Up

By bringing neighbors together, we can cultivate a kinder world, where everyone has a community they can rely on. That’s the idea behind Nextdoor, the growing social network for neighborhoods and the people, businesses, and organizations that make them unique. To talk about how Nextdoor brings purpose home, and how the platform played a critical role in COVID-19 response, we welcomed to the show Maryam Banikarim, Head of Marketing. Listen for Maryam’s insights on:How Nextdoor built a productive platform for individuals, small businesses, nonprofits, community organizations, and local governments to connect and support one anotherHow Nextdoor rapidly implemented new functionality in response to the pandemic, to better support communities and mobilize resourcesWhy Nextdoor integrated local nonprofits and community organizations so deeply into the platform, and how it empowers neighbors to support themHow Nextdoor is taking a big-picture approach to community engagement, with neighborhoods as powerful “units of change” that can drive civil progress (and kindness) at scale Links & NotesAbout NextdoorNextdoor Sell for GoodNextdoor Research & NewsMaryam Banikarim on LinkedIn (00:00) - Welcome to Purpose 360 (01:07) - Maryam Banikarim – NextDoor (04:20) - Maryam's Background (05:33) - Her Professional Journey & Watching Marketing Evolve (10:28) - Why is purpose important to the world today? (13:06) - NextDoor's Purpose (18:23) - Stories From the Pandemic (21:09) - In the Know (23:59) - Partnerships (30:45) - Different Neighborhoods (31:53) - Going Global (33:51) - Kind Campaign (35:39) - Getting Through the Pandemic (37:19) - Public Agencies (39:13) - Advisory Boards (43:35) - Insights for Listeners (48:36) - Wrapping Up

Since pioneering personal computing, Microsoft has continued to push the boundaries of innovation through its growing suite of products and services. With more than 75 million customers, 160,000 employees, and presence in 190 countries, Microsoft is truly a technology behemoth. So, it’s no surprise that the company has a long list of global social impact commitments, ranging from digital inclusion initiatives and rural broadband access to robust employee engagement programs.To talk about all things “good” at Microsoft, we spoke with Kate Behncken, Vice President and Lead of Microsoft Philanthropies. Listen for Kate’s insights on:How Microsoft focuses its far-reaching social impact efforts, ensuring every program ladders up to corporate purpose and values, while having localized, meaningful impact. Why Microsoft places employees at the center of many of its social impact programs, and how their ideas are instrumental to the pursuit of the company’s purpose.How Microsoft brings digital “skilling” initiatives to life around the world, for beneficiaries ranging from urban children to adults in rural areas. The role of innovation in purpose, including examples such as Xbox’s adaptive controller for disabled gamers. Links & NotesAbout Microsoft2020 CSR ReportMicrosoft PhilanthropiesKate Behncken on LinkedIn (00:00) - Welcome to Purpose 360 (01:02) - Microsoft Philanthropies • Kate Behncken (02:44) - Reimagining a Better Future Together (04:58) - Microsoft Philanthropies (06:07) - Kate's Journey Through Microsoft (09:17) - Areas of Focus (11:01) - The Numbers (13:28) - COVID Response (18:34) - Making Online Collaborations Work Better (20:38) - Programatic Focus Areas (23:00) - TEALS (25:32) - Sharing Ownership (27:01) - 25 Million Initiative (29:51) - Protecting Fundamental Rights (33:06) - In the Know (41:02) - Going Carbon Negative (42:52) - Providing Meaning and Adaptive Controllers (44:21) - Employee Giving & Matching (47:18) - AI for Good (48:51) - Three Insights (53:09) - Closing Comments

Not many consumers know that American Express pioneered modern cause marketing. In 1983, the company launched a breakthrough campaign to support the restoration of the Statue of Liberty. (Even fewer know that American Express launched its very first employee giving campaign in 1885!)Since then, the company has continued to evolve as an outstanding corporate citizen. To talk about American Express’s initiatives, we spoke with Timothy McClimon, Senior Vice President, Corporate Social Responsibility and President, American Express Foundation.Listen for Tim’s insights, including:How philanthropy, citizenship, and purpose have evolved over the company’s century-plus historyWhy the company is committed to being a low-carbon organization, and how it’s working to protect the environmentHow the company’s pioneering support of the Statue of Liberty—dating back to 1885—has evolved into a long-term commitment to preserving historical placesHow American Express transformed its iconic Green Card to raise awareness for the ocean plastics crisisWhy employee volunteering and giving are essential to the company’s purpose efforts, and how they make American Express an employer of choiceLinks & NotesAbout American ExpressCorporate Responsibility at American ExpressGreen Card supporting ParleyTimothy McClimon on LinkedInAmerican Express and the Statue of Liberty (00:00) - Welcome to Purpose 360 • Tim McClimon — American Express (03:47) - AmEx's Evolution in Its Commitment to Society (07:38) - Tim's Start (10:05) - Getting to the Focus and Innovating (12:24) - The Numbers (15:11) - Leadership Academy (21:04) - Preserving Special Places (24:17) - Dine Small (30:11) - Small Business Saturday (35:39) - Partnering With Others (37:58) - In the Know (41:44) - Sustainability Efforts (46:02) - Diversity, Equity, & Inclusion (51:42) - Virtual Volunteerism (53:25) - Measurement (56:22) - Three Key Insights (59:47) - Wrapping Up

At Unreasonable, impatience is a virtue. That’s because the most pressing social-global challenges of our day require immediate action, and the relentless pursuit of solutions can literally save lives. This week, we continue our conversation with Daniel Epstein, founder of the Unreasonable Group, an organization working to solve some of the world’s toughest challenges by investing in bright ideas and early-stage social enterprises. Today, Unreasonable has a community of more than 240 companies across 180 countries, which have collectively impacted nearly 550 million lives. Listen for Daniel’s insights on:The value of polarities in addressing challenges—confidence vs humility, patience vs impatience, collaboration vs independence—and how balancing often opposing mindsets can accelerate progress. How culture, especially in early-stage companies, truly does “eat strategy for breakfast,” and how to scale an authentic culture during rapid growth. Why and how Unreasonable has partnered with big companies like Goldman Sachs to help find and scale ideas. Links & NotesUnreasonableUnreasonable StoriesUnreasonable Group CompaniesManifestoAbout Daniel EpsteinDaniel Epstein on LinkedIn (00:00) - Welcome to Purpose 360 (00:53) - Part 2: Guest Danel Epstein – Unreasonable Group (01:36) - Working With High Net Worth Family Offices (05:22) - The Future of Capitalism (08:05) - Access to the IP (09:58) - In the Know (13:36) - Unreasonable.is (17:02) - Best Practices in Storytelling (18:15) - Not for Profits (19:15) - Working Through COVID (22:24) - Lightning Round (25:41) - Three Insights (29:25) - What's Next (30:02) - Wrapping Up

At Unreasonable, impatience is a virtue. That’s because the most pressing social-global challenges of our day require immediate action, and the relentless pursuit of solutions can literally save lives. To learn more, we spoke with Daniel Epstein, founder of the Unreasonable Group, an organization working to solve some of the world’s toughest challenges by investing in bright ideas and early-stage social enterprises. Today, Unreasonable has a community of more than 240 companies across 180 countries, which have collectively impacted nearly 550 million lives. Listen for Daniel’s insights on:The value of polarities in addressing challenges—confidence vs humility, patience vs impatience, collaboration vs independence—and how balancing often opposing mindsets can accelerate progress. How culture, especially in early-stage companies, truly does “eat strategy for breakfast,” and how to scale an authentic culture during rapid growth. Why and how Unreasonable has partnered with big companies like Goldman Sachs to help find and scale ideas. Links & NotesUnreasonableUnreasonable StoriesUnreasonable Group CompaniesManifestoAbout Daniel EpsteinDaniel Epstein on LinkedIn (00:00) - Welcome to Purpose 360 (00:53) - Guest Danel Epstein (02:58) - Being Unreasonable (05:30) - Who Is Daniel Epstein? (11:25) - From Institute to Group (13:46) - Favorite Values (17:04) - Why Are These Values Important to Success? (19:10) - In the Know (24:50) - Partnership with Barclay (29:04) - Barclay's Shift (30:48) - Other Examples of Companies Mentored & Flourishing (33:07) - Communicating With the Bank (35:32) - Finding Wisdom at the Bank (36:58) - Another Partnership Example (41:15) - Finding New Directions and Partners

As a community bank, PNC has always had a strong commitment to areas and people the company serves. That includes a strong commitment to PNC employees and their families. Throughout COVID-19, PNC has doubled down on its efforts to support employees, customers, and communities. To talk about the company’s rapid, human-centric response to the pandemic, we welcomed back to the show Sally McCrady, President and Chair of the PNC Foundation and Director of PNC Community Affairs.Listen for Sally’s insights on:How PNC’s relationship-driven culture guided decision-making during COVID-19 and empowered employeesHow PNC handled PPP funding and went above and beyond to support its small business customers at the height of the pandemicHow PNC’s signature early childhood education program, Grow Up Great, was adapted to continue serving beneficiaries throughout the pandemic, from employee volunteerism to partnerships and programmingLinks & Notes[About PNC](https://www.pnc.com/en/about-pnc/company-profile/corporate-overview.htmlThe PNC FoundationPNC Grow Up GreatPNC COVID Hub (00:00) - Welcome to Purpose 360 (00:54) - Sally McCrady (03:08) - How PNC Adapted in 2020 (05:37) - Pivoting to Elder and Child Care (06:23) - Responding to Employee Needs First (07:50) - Company Culture as Lens (09:10) - Handling LFunding (10:56) - Relef Effort Donation (12:07) - Helping Other Financial Institutions (12:52) - Grow Up Great (15:46) - Making the Shift to Help Partners (17:13) - Virtual Volunteerism (18:27) - Integrating Grow Up Great into Company's Brand DNA (20:50) - Insights for 2021 (22:52) - Struggles for Kids in Online Learning (24:56) - How Grow Up Great Helped the Company Overall (27:13) - Last Thoughts

Natural and organic foods are pantry staples for most consumers today. But the movement is taking on new meaning—and urgency—as societies better understand the link between the food we eat and the health of our planet. Mark Retzloff is one of the pioneers of the natural, organic, and sustainable food industry. Over his 5+ decades in the industry, Mark has started, led, and managed a roster of big-name natural food and beverage brands, including Horizon Organic Dairy, Alfalfa’s Markets, Aurora Organic Dairy, and more. Today, Mark leads Flock, an organization aimed at fast-tracking innovations in regenerative agriculture through investments, a network of experts, and an accelerator program with Techstars, among other initiatives. Listen for Mark’s insights on:How he co-founded Horizon Organic Dairy (at a time when organic wasn’t a thing) and scaled it to be one of the nation’s leading dairy brandsWhy listening to consumers is vital on a journey to disrupt big, traditional industries like agriculture and foodHow the power of holding onto a dream can help innovators navigate challenges and execute on visionsLinks & NotesFlockMark Retzloff on LinkedIn (00:00) - Welcome to Purpose 360 (00:53) - Mark Retzloff Part II (02:01) - Advice to Young Entrepreneurs and Companies (05:05) - Picking the Team (07:43) - Determining Who to Give Advice to (09:29) - In the Know (12:53) - Flock (15:27) - What Is Regenerative Ag? (16:59) - Partnering With Techstars on Regenerative Ag (26:02) - Three Things (31:13) - In Closing

Natural and organic foods are pantry staples for most consumers today. But the movement is taking on new meaning—and urgency—as societies better understand the link between the food we eat and the health of our planet. Mark Retzloff is one of the pioneers of the natural, organic, and sustainable food industry. Over his 5+ decades in the industry, Mark has started, led, and managed a roster of big-name natural food and beverage brands, including Horizon Organic Dairy, Alfalfa’s Markets, Aurora Organic Dairy, and more. Today, Mark leads Flock, an organization aimed at fast-tracking innovations in regenerative agriculture through investments, a network of experts, and an accelerator program with Techstars, among other initiatives. Listen for Mark’s insights on:How he co-founded Horizon Organic Dairy (at a time when organic wasn’t a thing) and scaled it to be one of the nation’s leading dairy brandsWhy listening to consumers is vital on a journey to disrupt big, traditional industries like agriculture and foodHow the power of holding onto a dream can help innovators navigate challenges and execute on visionsLinks & NotesFlockMark Retzloff on LinkedIn (00:00) - Welcome to Purpose 360 (00:53) - Mark Retzloff Part I (05:38) - Mark's Journey (15:00) - Organic (16:56) - Responses (18:18) - Growing the Organic Movement (22:13) - Pros and Cons of Retail (23:31) - Early Feedback (25:52) - In the Know (27:57) - Organic Food Production Act (39:16) - Organic Dairy (47:52) - Selling Horizon to Dean Foods (49:56) - Media on Organic Milk (51:57) - Next Week: Part II

Akhtar Badshah is an expert on social impact, CSR, philanthropy, and international development—in addition to being an author and artist. Akhtar spent a decade at Microsoft, acting as a senior director of citizenship and public affairs to lead the company’s global community investment and employee programs. After leaving Microsoft, Akhtar founded Catalytic Innovators Group, a consulting practice focused on accelerating social impact through catalytic innovation. Additionally, he teaches at the University of Washington School of Business, and Evans School of Public Policy and Governance. His most recent book, Purpose Mindset, helps people recognize their deeper purpose in life—both in terms of who they want to become, and who they want to serve.Listen for Akhtar’s insights on:How Microsoft developed, evolved, and scaled its global citizenship efforts, including groundbreaking programs like YouthSpark; and how it engaged and empowered employees around the world through skilled volunteerism, gift matching, and moreHow to advocate for investments and advancements in citizenship, philanthropy, and purpose within your organizationHow adopting a “purpose mindset” can help both senior leaders and ground-floor employees bring personal purpose to work, and thus better invest in an organization’s purpose and the stakeholders it servesLinks & NotesAbout Akhtar BadshahAkhtar Badshah on LinkedInCatalytic Innovators GroupPurpose Mindset: How Microsoft Inspires Employees and Alumni to Change the World (Microsoft Alumni Network) by Akhtar Badshah (00:00) - Welcome to Purpose 360 (00:44) - Akhtar Badshah (04:15) - Akhtar's Background (05:53) - Purpose Mindset (07:02) - The Numbers (09:46) - Establishing Microsoft's Giving Culture (14:49) - Why Such Incredible Generosity? (16:31) - Journey to the Great Giving Machine (20:26) - Most Effective Ways to Get Employees Motivated (22:18) - Individuals Who Created Their Own Movements (28:54) - Opening Up to Sharing (30:07) - Room to Read (33:16) - Growth Vs. Purpose Mindset (34:44) - In the Know (37:37) - 5 Principles Contributing to a Purpose Mindset (43:04) - From Know-It-Alls to Learn-It-Alls (45:49) - Why It's So Important Today (47:12) - Three Key Points to Creating a Giving Engine (50:26) - Book Recommendation (51:23) - Dumbledore Quote (52:37) - Wrapping Up

Pioneering business and bioscience leader Saundra Pelletier embodies resilience and fortitude. Her company, Evofem Biosciences, exists to give women control over their sexual and reproductive health. It’s doing so with a first-of-its-kind hormone free, on-demand prescription birth control gel, Phexxi.Leading, funding, and scaling a biosciences company is challenging, let along one with an unyielding commitment to social impact at its core. Saundra, who fills the role of CEO, President, and Executive Director, calls Evofem’s sole purpose its “soul” purpose—and that centers on bringing to market products that address unmet needs in women’s reproductive and sexual health. It’s been a challenging road, but one that Saundra has been proud to travel with the growing Evofem team.Listen for Saundra’s insights on:How social issues and user insights can guide business and product development Why Evofem put social impact at the center of the business, and how Saundra has evolved and scaled the model, including plans to eventually distribute Phexxi in the developing worldWhy focusing on “the little things”—like kindness and thoughtfulness—can make all the difference in building a successful business and empowering employeesLinks & NotesAbout Evofem BiosciencesPhexxiInc. Interview with SaundraSaundra Pelletier on LinkedIn (00:00) - Welcome to Purpose 360 (01:54) - Introduction to Part 2 with Saundra Pelletier (02:58) - Evofem's Phexxi (05:30) - Marketplace Response (06:38) - Distributing to the Developing World (07:50) - Advice to Women Wanting to Go Into Bioscience (10:05) - Composition of Investors (11:28) - Response From Physicians (13:32) - Social Media Reactions (15:20) - Comparing to the Little Blue Pill (15:48) - In the Know (18:48) - Insights for Entrepreneurs Wanting to Advance Women's Sexual Health (20:37) - Dealing With Cancer (23:54) - Three Points to Share (27:20) - Last Thoughts (28:22) - Wrapping Up

Pioneering business and bioscience leader Saundra Pelletier embodies resilience and fortitude. Her company, Evofem Biosciences, exists to give women control over their sexual and reproductive health. It’s doing so with a first-of-its-kind hormone free, on-demand prescription birth control gel, Phexxi.Leading, funding, and scaling a biosciences company is challenging, let along one with an unyielding commitment to social impact at its core. Saundra, who fills the role of CEO, President, and Executive Director, calls Evofem’s sole purpose its “soul” purpose—and that centers on bringing to market products that address unmet needs in women’s reproductive and sexual health. It’s been a challenging road, but one that Saundra has been proud to travel with the growing Evofem team.Listen for Saundra’s insights on:How social issues and user insights can guide business and product development Why Evofem put social impact at the center of the business, and how Saundra has evolved and scaled the model, including plans to eventually distribute Phexxi in the developing worldWhy focusing on “the little things”—like kindness and thoughtfulness—can make all the difference in building a successful business and empowering employeesLinks & NotesAbout Evofem BiosciencesPhexxiInc. Interview with SaundraSaundra Pelletier on LinkedIn (00:48) - Welcome to Purpose 360 (01:53) - Introduction to Saundra Pelletier (03:48) - Saundra's Background (06:07) - Her Work Starts (07:48) - Her Trip to Africa (09:18) - Shifting to Non-Profit (12:39) - The Numbers (14:08) - Starting Evofem (16:36) - In the Know (19:47) - Meeting FDA Approval While Also Empowering Women (22:16) - The FDA Journey (25:16) - Resilience During Challenges (27:12) - Their Sole Purpose Is Their Soul Purpose (29:34) - Part 2 Next Week

Long considered the “gold standard” for purpose-driven companies, Patagonia might be considered an activist organization that happens to sell apparel and outdoor gear. This week, we continue our conversation with Corley Kenna on the organization’s move to becoming a B-Corp, scaling community activism and more.Listen for Corley’s insights on:How Patagonia developed and evolves key purpose-led initiatives including Patagonia Action Works, Tin Shed Ventures, Patagonia Provisions, Patagonia Films, and Worn WearHow Patagonia enforces transparency throughout the business and supply chain, including addressing its own ills and articulating clear steps forwardWhy Patagonia has thrived as a business while taking sometimes contentious, and frequently unapologetic stances based on values—such as telling customers “don’t buy this jacket” or encouraging advocates to “vote out the a**holes”How Patagonia empowers its employees to live the company’s values—and their own—through industry-leading initiatives and benefitsLinks & NotesAbout PatagoniaActivism at PatagoniaPatagonia Action WorksCorley Kenna on LinkedInPatagonia FilmsThe Cleanest Line1% for the Planet (00:00) - Welcome to Purpose 360! (01:04) - Patagonia Part 2 (02:28) - Leadership (04:21) - New CEO Ryan Gellert (07:08) - Ryan's Special Question (08:23) - Yvon's Involvement (09:40) - Becoming a B-Corp (11:46) - Scaling Actions Like Time to Vote (15:16) - In the Know (17:27) - Products (20:42) - Patagonia's Films (23:38) - How to Start Your Shift to Be Purpose-Focused (26:20) - Advancing Your Purpose Further (28:44) - Surround Sound Storytelling (29:59) - Communicating to Every Employee (31:41) - Parting Words (32:03) - Wrapping Up

Long considered the “gold standard” for purpose-driven companies, Patagonia might be considered an activist organization that happens to sell apparel and outdoor gear. While founder Yvon Chouinard placed the stewardship of our Earth at the center of the business from day one, Patagonia has only deepened its foothold in environmental issues, from climate activism to the protection of public lands. To talk about Patagonia’s radical journey and trail-blazing approach to purpose, Purpose 360 welcomed Corley Kenna, Director of Global Communications and Public Relations. Listen for Corley’s insights on:How Patagonia developed and evolves key purpose-led initiatives including Patagonia Action Works, Tin Shed Ventures, Patagonia Provisions, Patagonia Films, and Worn Wear How Patagonia enforces transparency throughout the business and supply chain, including addressing its own ills and articulating clear steps forwardWhy Patagonia has thrived as a business while taking sometimes contentious, and frequently unapologetic stances based on values—such as telling customers “don’t buy this jacket” or encouraging advocates to “vote out the a**holes”How Patagonia empowers its employees to live the company’s values—and their own—through industry-leading initiatives and benefitsLinks & NotesAbout PatagoniaActivism at PatagoniaPatagonia Action WorksCorley Kenna on LinkedInPatagonia FilmsThe Cleanest Line1% for the Planet (00:00) - Welcome to Purpose 360! (02:02) - The Numbers (05:17) - Corley Kenna (13:10) - Who Is Patagonia? (14:35) - Yvon (16:49) - Shifting New Mission Statement Through Co's Ecosystem (18:25) - Scale and Call to Action (20:17) - In the Know – The Dialogue Project (22:38) - Sharing Best Practices (24:23) - Time for Employees (26:36) - COVID & BLM (29:06) - Holistic Solutions (31:23) - Patagonia Action Works (34:37) - Patagonia's Public Trust Trailer

Cox Enterprises, parent company of Cox Communications (the nation’s third-largest cable company) and Cox Automotive (owner of well-known consumer brands like Autotrader and Kelley Blue Book) has a powerful, deeply-integrated purpose. As a company founded on hard work, respect for employees, and a penchant for bold decisions, Cox exists to “empower people today to build a better future for the next generation.” How the enterprise brings that North Star to life is incredible.To talk about how purpose guides Cox Enterprises, we welcomed to the show Maury Wolfe, AVP Corporate Responsibility and Public Affairs, and Bob Jimenez, SVP Corporate Affairs. Listen for Maury and Bob’s insights on:How Cox is investing in STEAM Education as part of its futureHow Cox is working to fight racial inequity inside and outInsights learned from years of engaging communities for impactLinks & NotesAbout CoxPurpose at Cox EnterprisesCox CSR ReportCox ConservesMaury Wolfe on LinkedInConnect with Bob Jimenez on LinkedIn (00:00) - Welcome to Purpose 360 (00:28) - Introduction to Cox Enterprises Part 2 (01:08) - Investments in Steam Education (05:00) - Working With Others (08:42) - Cox's Plans to Fight Racial Inequity (14:18) - In the Know (16:07) - Three Insights to Share (20:05) - Last Thoughts (21:41) - Stories About Sustainable Businesses (26:02) - In Closing