Purpose 360 with Carol Cone

Even with a supportive family and access to quality education, opportunities for meaningful and inclusive work can be scarce for people with disabilities once they reach adulthood. The transition from school to the workforce is often overlooked, exposing a systemic failure to provide equal opportunities for all individuals, regardless of cognitive or physical ability. Ultranauts, a company born from a recognition that cognitive diversity could lead to strategic business success, embodies the transformative power of leveraging neurodiversity in the workforce. The company’s approach defies conventional hiring practices by prioritizing abilities over society’s perceived limitations. By recognizing the unique talents inherent in neurodiverse individuals, Ultranauts not only addresses a glaring market gap and conducts a profitable technology company (with a Net Promoter Score of 100), but has also pioneered a model of inclusive employment for other companies to implement. We invited Rajesh Anandan, Co-Founder of Ultranauts, to discuss the company’s founding and how its model has proven to be effective for both employees and customers, proving that inclusion isn't just a buzzword, but a strategic imperative for business success. Listen for insights on:The business value of cognitive diversity in work teamsMisconceptions that burden neurodiverse adultsStrategies to drive greater inclusion between employees, regardless of cognitive diversity Resources + Links:Rajesh Anandan’s LinkedInAbout UltranautsUltranauts Case StudiesUniversal WorkplaceTeamX (00:00) - Welcome to Purpose 360 (00:13) - Ultranauts • Rajesh Anandan (02:21) - Meet Rajesh (09:10) - Mission (10:08) - What Is Neurodivergent? (11:20) - Hiring Using Cognitive Diversity (12:40) - Key Benefits (14:57) - Customers (16:47) - Why Hire Neurodivergent Persons? (18:23) - Universal Workplace (26:46) - Last Word (31:07) - Wrap Up

Does acting on values hurt the bottom line? According to Daniel Aronson, Founder and CEO of Valutus, the answer is no—in fact, the converse is true. In his new book, The Value of Values, Daniel shows that making ethical choices can actually increase a company's profits and competitive advantage, often without much extra cost or risk.Using research and real-world examples, Daniel explains that the true business value of ethical actions—like taking strong steps to fight climate change, supporting job seekers, or creating an inclusive workplace—is higher than most people think. He finds that these actions can bring returns four to ten times greater than expected. Daniel joins host Carol Cone to talk about The Value of Values and how the book can help business leaders improve profits, gain customers, and advance their careers by making ethical choices. This book is a valuable resource for anyone looking to lead with integrity in today’s business world. Listen for insights on:Three primary perceived obstacles to investing in valuesQuantifying values-driven investments for customers, operations, risk reduction, and employeesSteps to take as a sustainability employee to bring concrete and relevant data to the CFO Resources + Links:Daniel Aronson’s LinkedInThe Value of ValuesCurated Valuation Resources for Purpose 360 Listeners OnlyValutus (00:00) - Welcome to Purpose 360 (00:13) - Value of Values Book with Daniel Aronson (01:43) - Daniel and Valutus (03:35) - Why Write It? (06:20) - Eureka Moment (07:39) - Showing There Was Value (09:25) - Submerged Value (11:19) - List of Submerged Values (13:37) - Proving the Submerged Value (14:36) - Financial Outcomes (17:01) - The Values Are Left Off Spreadsheets (19:07) - Why Quantify Values (20:36) - Daniel’s Favorite Case (23:56) - Response (24:43) - Making the Case for Values (27:17) - Optimism / Pessimism (29:08) - Last Thoughts (30:21) - Purpose and AI

We are facing a tragedy of the commons — and have been for a while. At worst, businesses are taking advantage of the planet and society and aren’t holding themselves fully responsible for the damage they are doing. When companies release excessive carbon into the air or keep wages low, the resulting environmental damage and societal burdens are paid for by the average citizen and the taxpayer. Christopher Marquis explores this reality in his new book, The Profiteers. He explains the systemic issues underlying today's most pressing global challenges, from climate change to inequality, shedding light on the ways in which businesses privatize gains while socializing costs. But at the heart of Marquis's work lies a call to action for leaders across sectors to embrace a new vision of business. The Profiteers serves not only as a wake-up call to the inherent flaws of our current system but provides a roadmap for a more sustainable and equitable future. We invited Christopher Marquis, Cambridge University professor and author of other books (including Mao and Markets: The Communist Roots of Chinese Enterprise and Better Business: How the B Corp Movement Is Remaking Capitalism), to discuss how The Profiteers exposes the hidden toll of environmental damage, low wages, and systemic discrimination, calling for a paradigm shift in business practices. Listen for insights on:The exploitation of the “the commons” by businessesHow governance alignment can help corporate sustainability efforts succeedExamples of creative thinking that led to social and environmental innovation Resources + Links:Christopher Marquis’ LinkedInThe ProfiteersPurpose 360: Igniting the B Corp Movement with Chris MarquisPurpose 360: Open Hiring for Wide Open Dreams with Greyston (00:00) - Welcome to Purpose 360 (00:11) - The Profiteers Book (02:16) - Chris’ Background (05:16) - Book’s Genesis (08:34) - The Problem (13:35) - Public Commons – Who Pays the Costs? (15:27) - Regulation (16:48) - Danone (19:15) - Employees as Lever (20:30) - Other Stand Outs (27:27) - The Playbook to Recreate Our Economic System (30:53) - Purpose and AI (32:08) - Why Buy This Book? (33:12) - Last Thoughts (33:29) - Wrap Up

Gen Z is an important stakeholder for companies: they're powerful consumers, passionate activists, and many are already part of the workforce. But when it comes to engaging Gen Z, older generations are the ones studying them—and deciding what will work best. This felt counterproductive to 16-year-old Ziad Ahmed, who questioned why decisions about his generation were being made without them. And so Ziad founded JUV Consulting in 2016—when he and his co-founders were still teenagers—to help companies make decisions and create campaigns with diverse Gen Zers at the table. We invited Ziad to speak about how, eight years later, JUV Consulting has created purpose-driven and inclusive campaigns for top companies, driven by the belief that the future revolves around co-creation, community, and challenging conventions. Since this conversation was recorded, JUV Consulting was acquired by United Talent Agency. Listen for insights on:The fundamental topics and methods to engage Gen ZFinding common ground across generationsInvesting in and engaging Gen Z influencers Resources + Links:Ziad Ahmed’s LinkedInUTA Acquires JUV ConsultingZiad Ahmed on EarnedCoachtopiaJUV Consulting’s Pro-Living Campaign (00:00) - Welcome to Purpose 360 (00:13) - JUV Consulting's Ziad Ahmed (02:48) - Who is Ziad? (04:21) - Getting Gen Z in the Room (06:46) - JUV Consulting (08:45) - Their Purpose (10:18) - Key Issues (12:17) - Impact (14:06) - Convincing Their Teams (15:23) - Coachtopia (18:30) - Developing Strong Relationships (19:02) - Z Confrontation (19:45) - Another Example (20:32) - Influencers (23:52) - Saying ‘No’ (24:01) - Pro-Living (27:17) - Messaging in a Political Year (28:43) - Last Word (30:14) - Wrap Up

"If a check would fix the problem, I would've written that check already," said Sam Johnson, founder of Johnson Outdoors. These words embody the company's ethos founded with a reverence for nature and a commitment to its preservation. Since its inception, Johnson Outdoors has steadfastly safeguarded the outdoors while nurturing consumers’ passion for outdoor adventure and enjoyment.At the heart of Johnson Outdoors' success lies an unwavering commitment to its founding principles. As a family company, its leadership understands and protects the company’s values and purpose. As an employer, the company hires individuals who share this deep-rooted respect for nature, helping foster a culture united in environmental stewardship and a love for spending time outdoors.We invited Connor Leipold, Johnson Outdoors Spokesman and SCUBAPRO Brand Manager, to share his insights. This initiative continues to inspire and empower outdoor enthusiasts worldwide, demonstrating our collective commitment to preserving the natural wonders that serve as our playground.Listen for insights on:How tapping into employee passions can inspire innovationSurpassing goals in the consumer and employee-driven Clean Earth ChallengeIdentifying like-minded partnerships and creating innovative preservation solutionsResources + Links:Connor Leipold’s LinkedInJohnson Outdoors’ 54-year historyClean Earth ChallengeCoral Reef Restoration with Mote (00:00) - Welcome to Purpose 360 (00:13) - Johnson Outdoors • Connor Leipold (02:43) - Meet Connor (04:24) - Brands and Divisions (05:43) - Innovation in Products and Programs (07:39) - Their Purpose (09:19) - Legacy and Environment (11:34) - Superior Design, Low Environmental Impact (13:05) - Clean Earth Challenge (16:40) - Success Stories (19:17) - Partnerships (21:33) - Lessons Learned (24:59) - Sustainability Pillars (26:29) - Relationship with Mote (29:40) - Advice for Listeners (31:09) - Last Word (32:46) - Wrap Up

At the heart of Eli Lilly's purpose lies a deep understanding: their insulin is more than just a product—it’s essential for peoples’ health and survival.This purpose, to unite caring with discovery to create medicines that make life better for people around the world, is embedded deeply within the organization. The company focuses on ensuring their medicines are inclusive to all patients by investing in clinical testing diversity and removing obstacles that might prevent patients from accessing their medicine—both at and beyond the pharmacy counter. And, to ensure patients have reliable access to life-saving medications for years to come, Eli Lilly has invested $100 million towards achieving climate goals by 2030. Through this commitment, Eli Lilly is not only safeguarding the planet but reaffirming the company’s dedication to the well-being of every individual who relies on their medicines.We invited Jim Greffet, Head of ESG Strategy at Eli Lilly, to explain how the company’s environmental and social commitments are grounded in purpose strategy, as well as how the company helps its employees lead purposeful careers.Listen for insights on:Purpose’s role in long-term strategyImproving health outcomes through philanthropic investmentsUnderstanding equity and inclusion at your company through the “employee journey”Inspiring employees to identify environmental solutions and investing in themResources + Links:Jim Greffet’s LinkedInESG at Eli LillyLilly 30x30 (00:00) - Welcome to Purpose 360 (00:13) - Eli Lilly (02:06) - Meet Jim Greffet (04:00) - A Day in the Life (06:53) - Purpose Statement (08:20) - Diabetes (09:04) - Living the Value of Accessibility (13:35) - Measuring and Scaling (14:22) - Local Investment (15:43) - DEI (17:31) - Level Up (20:34) - Societal Changes to DEI (21:58) - DEI and Supply Chain (23:00) - Environment (26:39) - Lightning Questions (28:46) - Last Words (29:55) - Wrap Up

Caryl Stern's remarkable journey spans more than 30 countries and several high-impact roles, including former CEO of UNICEF USA, former Executive Director of the Walton Family Foundation, and present Chief Impact Officer at LionTree, an independent investment and merchant bank for creativity, community, and capital. From her inspirational upbringing (shaped by her mother who survived the Holocaust) to her innovative work at UNICEF, Caryl offers invaluable insights for navigating the complexity of a changing world. She shares poignant stories about the importance of urgency in helping children globally and how storytelling can mobilize support for essential causes.Caryl also discusses her work at LionTree to drive social impact through innovative, for-profit solutions. Caryl’s journey illustrates how a sense of responsibility to create a better world can accelerate impact.Listen for insights on:Mobilizing support and awareness for critical causesTransitioning to new opportunities and career pathsEvolving as a leader to meet the needs of your organization Resources + Links:Caryl Stern’s LinkedInLionTreeCaryl Stern’s PodcastCarol Cone on Listen on Purpose (00:00) - Welcome to Purpose 360 (00:13) - Lion Tree • Caryl Stern (02:27) - Caryl’s Background (06:52) - Leadership (10:02) - Listening and Learning (11:54) - UNICEF (18:55) - Balancing Heritage with New Ideas (21:56) - Walton Family Foundation (24:44) - LionTree (27:07) - Advice (28:59) - Wrap Up

As technology continues to redefine industries and jobs, IBM is a beacon of progress, driven by a purpose to be a catalyst that makes the world work better. Through flagship initiatives like the SkillsBuild program, IBM is arming both internal and external workers with the tools and knowledge necessary to thrive in today's economy. By fostering opportunities for upskilling and reskilling, IBM not only bolsters individual employability but also empowers individuals to pursue career paths previously out of reach.Justina Nixon-Saintil is one example of the transformative power of continuous learning. Initially an engineer and then an educator, Justina today serves as IBM's Vice President and Chief Impact Officer — so she knows a thing or two about reskilling and adaptation. We invited Justina to share how IBM is setting a standard for corporate responsibility through employee volunteering, skills development, and the Sustainability Accelerator, which has been heralded as a blueprint for corporate responsibility.Listen for insights on:Activating employee volunteers through their skills and passionsAdvancing in or getting started with your sustainability careerCreating an infrastructure that evaluates the internal and external ethical use of AIResources + Links:Justina Nixon-Saintil’s LinkedInIBM is skilling 30 million people globally by 2030IBM SkillsBuildIBM Sustainability Accelerator (00:00) - Welcome to Purpose 360 (00:13) - IBM's Justina Nixon-Saintil (02:23) - Justina’s Background (05:37) - Engineer to CIO (08:25) - Insights with Gap Time (10:36) - IBM’s Purpose Statement (11:46) - Volunteerism (13:57) - SkillsBuild (18:11) - IBM Sustainability Accelerator (26:12) - Impact Measurement (27:25) - Future of AI for Social Impact (31:03) - Suggestions for Careers in Social Impact (33:21) - Recommendations (34:41) - Last Word (36:04) - Wrap Up

How do we identify the companies that are truly "good?” We might look through their sustainability reports or tally up the awards they've received, but finding an answer is rarely simple—and it can depend on a range of factors, from how companies treat their employees to whether they practice sound governance.JUST Capital is at the forefront of this work. A non-profit organization dedicated to aligning corporate behavior with the values of the American public, JUST Capital releases its highly anticipated "100 Most JUST Companies" list each year to spotlight the businesses that prioritize their workers, communities, customers, the environment, and shareholders and governance over profit alone.Martin Whittaker, CEO of JUST Capital, returns to Purpose 360 to explore the recently released 2024 rankings, shedding light on what matters most to Americans today and what distinguishes the most “just” companies from all the rest.Listen for insights on:The American public’s three most important issuesWhy “just” companies lead in financial performanceThe methodology behind the JUST 100Resources + Links:Martin Whittaker’s LinkedInThe 2024 JUST 100Contact JUST CapitalThe Case for Purpose (00:00) - Welcome to Purpose 360 (00:13) - Just Capital • Martin Whittaker (01:50) - Martin’s Background (03:28) - The JUST 100 (07:31) - Query Numbers (08:49) - Core Issues (11:10) - Governance (12:07) - HPE (14:06) - CEO Leadership (15:22) - Hard Results (17:16) - Surprises (17:53) - Other Stories (18:53) - Best Practices (20:38) - Responsible Business (22:07) - 5 Years (25:11) - Last Words (26:25) - Wrap Up

Having a diverse and inclusive workplace makes good business sense, but the truth is that we're stuck at an impasse. Companies are so focused on how many people from different backgrounds they employ that they’re missing the point. It’s not about the numbers. It's about ensuring that every individual is equitably woven into the fabric of the organization and has opportunities to advance and thrive.We invited Margaret Spence, an advocate for transformative change in the DEI landscape, to elaborate on where companies currently stand with DEI and what needs to change. With a commitment to challenging the status quo, questioning barriers, and leading inclusively, Margaret offers a compelling vision. Her expertise extends beyond rhetoric, by proving that DEI is not just a checkbox but an ongoing commitment.Listen for insights on:Recommended data points for tracking DEI success and impactHow being entrenched in the status quo can obstruct inclusionNavigating bias and inclusion challenges as a person of colorResources + Links:Margaret Spence’s LinkedInAbout Margaret SpenceEmployee to CEO Action ProjectThe Inclusion Learning LabInclusion Unscripted Podcast (00:00) - Welcome to Purpose 360 (00:13) - Margaret Spence (02:47) - Margaret’s Background (06:28) - Personal Purpose (08:30) - Inclusion Lab (11:30) - DEI (16:42) - Examples Doing DEI Well (18:07) - Growth and Barriers (24:15) - Employee to CEO Project (25:58) - Inclusion Lab (28:14) - Cohorts (29:01) - Measurement (31:07) - Recommendations (33:51) - Looking to the Future of DEI (37:36) - Last Thoughts

The fashion industry is continuing to undergo crucial transformations. With the environmental toll of fast fashion evident, consumers are demanding more from the brands they love: top-notch quality, enduring designs, and an unwavering commitment to sustainability.Rothy’s, a direct-to-consumer shoes and accessories brand, is leader in this shift. At the heart of Rothy's success is a revolutionary approach to sustainability that combines innovative materials, a zero-waste factory, and no-waste manufacturing practices. Each pair of shoes is crafted not only for style and comfort but designed to minimize its ecological footprint. Rothy's takes it a step further by prioritizing longevity, ensuring their products are designed for long-term use. For products that do reach their end-of-life point, Rothy’s encourages a sustainable life cycle through a recycling program, using well-worn shoes to create new products.We invited Dayna Quanbeck, President of Rothy’s—but Chief Operating Officer and Chief Finance Officer at the time of recording—to explain how the company is helping consumers understand the harmony between fashion and environmental responsibility. As we step into a future that demands both, Rothy's will continue the way with style and sustainability.Listen for insights on:Revolutionizing the use of unconventional materials like plastic bottles and algaeChallenging consumer perceptions of eco-friendly materialsMaking consumers your product championsIncorporating advocacy into a company’s impactResources + Links:Dayna Quanbeck’s LinkedInHow Rothy’s Makes Its ShoesHow Rothy’s Calculates Its Sustainability ImpactGive a Dime About PlasticRothy’s Recycling Program (00:00) - Welcome to Purpose 360 (00:13) - Rothy's (01:18) - Dayna’s Backstory (05:45) - Shifting Toward Stylish and Comfortable (07:04) - Three Pillars of Sustainability (11:11) - Production Journey (13:59) - Learning from Feedback (14:54) - Programs (17:24) - Give a Dime About Plastic (19:27) - Plastic Innovation (20:56) - Sustainability Council (21:48) - Future of Circular Fashion (22:58) - Customer Stories (26:08) - Recommendations (27:52) - Wrap Up

COP is a pivotal moment for United Nations members, politicians, and business leaders to gauge progress in tackling climate change and chart a course for action. At COP 28 this past December, a new group came to the forefront. Youth from around the world finally secured a seat at the decision-making table and were embraced more prominently than ever before.This generation sets itself apart through a commitment to causes that matter, as well as its emergence as leaders that look beyond the needs of just their organizations or cause, focusing on impact for the world as a whole.Four remarkable One Young World Ambassadors are part of this transformative group of young leaders. In the second half of this two-part series, host Carol Cone welcomes Kehkashan Basu of Green Hope Foundation and Mavis Durowaa Mainu of OAK Foundation, who both deliver a clear message: that the youth of today are not waiting for change, they are propelling it.Resources + Links:Kehkashan Basu’s LinkedInMavis Durowaa Mainu’s LinkedInGreen Hope FoundationOAK FoundationOne Young World (00:00) - Welcome to Purpose 360 (00:13) - One Young World Ambassadors Part 2 (02:02) - Mavis’s Background (05:30) - Kehkashan’s Background (09:22) - COP 28 (29:07) - Last Thoughts (31:34) - Wrap Up

COP is a pivotal moment for United Nations members, politicians, and business leaders to gauge progress in tackling climate change and chart a course for action. At COP 28 this past December, a new group came to the forefront. Youth from around the world finally secured a seat at the decision-making table and were embraced more prominently than ever before.This generation sets itself apart through a commitment to causes that matter, as well as its emergence as leaders that look beyond the needs of just their organizations or cause, focusing on impact for the world as a whole.Four remarkable One Young World Ambassadors are part of this transformative group of young leaders. In the first half of this two-part series, host Carol Cone welcomes Anna Stanley-Radière of the World Business Council for Sustainable Development and Enkhuun Byambadorj of Breathe Mongolia—Clean Air Coalition, who both deliver a clear message: that the youth of today are not waiting for change, they are propelling it.Resources + Links:Anna Stanley-Radière’s LinkedInEnkhuun Byambadorj’s LinkedInWorld Business Council for Sustainable DevelopmentBreathe Mongolia—Clean Air CoalitionOne Young World (00:00) - Welcome to Purpose 360 (00:13) - COP 28: One Young World Ambassadors (Environment) (02:54) - Backgrounds (06:33) - Initial Spark (08:53) - One Young World (11:44) - Secret Sauce (13:27) - COP 28 (21:06) - Dubai (27:02) - Last Thoughts (32:31) - Wrap Up

In the ever-evolving business landscape, the state of purpose has faced significant challenges over the past year, many that have led to troubling ramifications. The politicization of the term “ESG” has caused companies to scale back their sustainability investments; an increasing number of DEI commitments and positions have also been reduced; and tensions between countries and political groups around the world continue to grow.And yet, the desperate needs of our planet and society are only intensifying and demanding more urgent action. And so, a pressing question arises: How can businesses continue to balance their commitment to purpose?We invited three purpose leaders to shed light on this crucial topic as we enter 2024. David Casey, Chief Inclusion and Social Impact Officer at Tapestry; Caryl Stern, Chief Impact Officer at LionTree and former Executive Director of the Walton Family Foundation and President & CEO of UNICEF USA; and Andy Pharoah, Vice President of Corporate Affairs and Sustainability at Mars, provide key insights into the needs of purpose in 2024 and offer valuable advice on how businesses can continue advancing purposeful impact despite barriers on the horizon.Resources + Links:David Casey’s LinkedInCaryl Stern’s LinkedInAndy Pharoah’s LinkedInPrevious Episodes:Episode 67: Building a Better Tomorrow with Mars Inc. (Andy Pharoah)Episode 149: Stretching What’s Possible with Tapestry (David Casey) (00:00) - Welcome to Purpose 360 (00:14) - Purpose Predictions 2024 (03:05) - David Casey (09:58) - Caryl Stern (17:27) - Andy Pharaoh (26:19) - Wrap Up

WSP, a leading engineering advisory and consulting firm, is paving the way to a sustainable and resilient future with its cutting-edge global innovation program, Future Ready. The program analyzes future trends through four lenses—Climate, Society, Technology, and Resources—to shape WSP’s approach to projects. From reviewing the evolving social and cultural norms influencing city design to rethinking resource utilization for a more efficient and sustainable economy, WSP is shaping a world that is not only functional, but sustainable and prosperous.We invited Alastair (Aly) MacGregor, Senior Vice President and Executive Business Line Leader for Property and Buildings at WSP USA, to speak about his recently released book Future Ready: Your Organization's Guide to Rethinking Climate, Resilience, and Sustainability. Aly shares insights on how other companies can redesign their sustainability plans to put climate and resiliency at the forefront of strategy and execution. Listen for insights on:Personalizing brand-specific sustainability initiatives to engage a broad audienceDeveloping and implementing climate resilience strategiesHelping stakeholders understand the importance of climate, resiliency, and sustainabilityResources + Links:Aly MacGregor’s LinkedInFuture Ready ProgramFuture Ready: Your Organization’s Guide to Rethinking Climate, Resilience, and SustainabilityMcDonald’s Opens First Net-Zero Restaurant at Disney World (00:00) - Welcome to Purpose 360 (00:13) - WSP (02:21) - Aly's Background (03:59) - Range of Services (05:17) - Built Environment (05:46) - Smart Building (06:29) - WSP’s Purpose (10:59) - Projects (14:10) - Future Ready Philosophy (16:17) - The Book (20:32) - Why Personal? (22:11) - Resiliency (24:12) - Future Ready Mindset (26:53) - Gavin Newsom’s Laws (29:08) - Leadership Secrets (30:31) - Last Comment (31:43) - Wrap Up

As we revel in the joy of the holiday season, it's important to remember that 2.3 billion of the world’s children are ensnared in the harsh realities of conflict, both in distant regions and right within our own communities.Save the Children stands as a beacon of hope for children worldwide, working to alleviate suffering and build brighter futures for vulnerable young lives. The organization’s work extends across a spectrum of services ranging from healthcare and education to protection, emergency response, policy advocacy, and local empowerment programs.In 2023, Save the Children has been at the forefront of some of the world's most pressing conflicts. From providing aid in the aftermath of the Turkey-Syria earthquake to offering support in the war-torn regions of Ukraine and addressing the ongoing conflict between Israel and Gaza, the organization has demonstrated unwavering commitment to children caught in the crossfires.We invited Perry Yeatman, Head of Corporate at Save the Children, to speak about the organization's remarkable century-long impact and how it is forging partnerships to create positive change for the children of the world.Listen for insights on:Five considerations for companies partnering with an NGOGuidelines for respectful and effective on-the-ground support (in conflict zones)Insights on collecting stories from beneficiariesMoving away from the “savior mentality” in communicationsResources + Links:Perry Yeatman’s LinkedInGive to Save the Children with matching between 5-10x your donationSave the Children in UkraineSave the Children in GazaSave the Children & the Movie "Barbie" Are Helping Children Achieve Their Dreams (00:00) - Welcome to Purpose 360 (00:13) - Save the Children’s Perry Yeatman (02:27) - Head of Corporate (03:11) - Background (05:53) - Save the Children’s History (06:57) - Their Purpose (07:22) - UN Convention on the Rights of the Child (08:33) - Supply Chain (10:54) - Partner Program (13:08) - Wartime (15:53) - Mental Health Support (18:21) - Ukraine (20:40) - Partnering with Them (23:19) - Communications (25:44) - Capturing Stories (26:50) - Impactful Outreach (27:45) - Last Word (28:59) - Wrap Up

Every 79 seconds, someone is killed or injured in a drunk or impaired driving crash in the United States. As we near the holiday season, this risk increases to approximately 21 million chances of encountering an accident between November 1 and January 1.Mothers Against Drunk Driving (MADD) is the foremost non-profit leading the fight to prevent the devastating consequences of impaired driving. The organization has played a crucial role since its inception, reducing crashes by 50% through advocacy efforts, influencing federal policy, leading education initiatives, and providing support services to victims.Ultimately, the power to reduce drunk driving lies not with any organization but with the people who make the decision to drive impaired. So this holiday season, MADD is introducing its new year-end campaign and cause platform, ToGetThere, with the aim of increasing everyone’s chances to get home safely.We invited Stacey Stewart, CEO, and Kim Pucci, Senior Director of Marketing and Engagement, to speak to MADD’s impact, how you can make a plan to drive safely this holiday season, and how they plan to get “there”— to a world in which impairment puts no lives at risk.Listen for insights on:Rebranding cause initiatives to align with the digital media ageHelping stakeholders understand the true impact of a statisticEngaging multi-stakeholder groupsStaying true to purpose during periods of changeResources + Links:Stacey Stewart’s LinkedInKim Pucci’s LinkedInSign the ToGetThere PledgeDrunken-Driving Warning Systems Would Be Required for New Cars Under U.S. BillMADD’s Power of Parents ProgramMADD’s Power of Youth ProgramMADD’s Victim Support (00:00) - Welcome to Purpose 360 (00:13) - MADD (01:52) - Meet Stacey Stewart (03:32) - Meet Kim Pucci (04:48) - Initiatives (09:49) - Relevance (12:04) - Effective and Impactful (14:40) - To Get There (19:08) - Core Insights (21:09) - Changing Behaviors (22:27) - Other Trends (24:43) - Leadership (26:10) - Shared Insights (33:08) - Wrap Up

Macy's Inc., inclusive of companies Macy’s, Bloomingdale’s and Bluemercury, is setting the stage for a remarkable new era of purpose with their new statement, "Mission Every One." This commitment to creating a brighter, more equitable future set the stage for significant changes across the enterprise, including the revitalization of their annual holiday season campaign.With Mission Every One at its core, Macy's took a critical look at existing programs and partnerships to ensure alignment with its new purpose. This led to the conclusion of a beloved long-term cause partnership and a search for a new nonprofit partner. The search culminated in 2022 when Macy's announced Big Brothers, Big Sisters of America, a nonprofit organization dedicated to mentorship and youth development, as its new signature partner. The first year’s partnership results were astounding, with Macy’s raising $4.78 million for the nonprofit.We invited Bobby Amirshahi, Senior Vice President and Head of Communications, and Sam Di Scipio, Senior Director of Social Impact, to walk us through how they are continuing to put Mission Every One into action to create a brighter future with bold representation for all. Listen for insights on:Evaluating partnerships and programs through the lens of a new purposeEnding long-term partnerships in order to align with new prioritiesIdentifying new partners and opportunities to align with a new purposeStaying true to purpose during periods of changeResources + Links:Bobby Amirshahi’s LinkedInSam Di Scipio’s LinkedInMission Every OneMacy’s Celebrates the Holiday Season With Big Brothers Big Sisters.S.P.U.R. Pathways (00:00) - Welcome to Purpose 360 (00:13) - Macy's (02:42) - Backgrounds (04:58) - Construction of Team (05:57) - Evolving to New Retail Environment (07:35) - Cause and Community Engagement (09:05) - Mission Everyone (12:43) - Programs and Initiatives (14:33) - Feedback (16:22) - Believe (20:39) - Finding New Partner (25:24) - The New Partner (26:48) - BBBS Stories (29:00) - This Season's Plans (30:28) - KPIs (32:23) - SPUR Pathways (33:59) - How It Feels (35:55) - Last Words (37:27) - Wrap Up

What kind of company would you create if you could start from a blank slate? Despite being spun off from 130+-year-old Merck, Organon had this unique opportunity. The women’s health, biosimilars, and established medicines company started from the beginning, defining a new mission, establishing a board of directors, and unifying their impact around a commitment to the global health of women and girls.Nearly half of the world’s pregnancies are unintended. Organon is working to change that by ensuring women around the world have the power to decide when and whether they will start a family, enabling them to live their promises. Through the Her Promise Access Initiative, Organon collaborates with organizations in the world's least developed regions to offer education, training, and affordable contraceptive options. Central to this effort is "Her Plan is Her Power," which empowers women to manage their reproductive health, reducing unplanned pregnancies and disparities in high-need areas.We invited Geralyn Ritter, EVP of Corporate Affairs, Sustainability & ESG, to explain how Organon was structured to create meaningful change and empower women to live their promise.Listen for insights on:How Organon established the most gender diverse Board in the S&P 500Articulate values to influence behaviorExpanding internal benefits to be more inclusive of women’s health needsResources + Links:Geralyn Ritter’s LinkedInHer Promise Access InitiativeHer Plan is Her PowerMerck for MothersGeralyn’s First Purpose 360 Episode “An Act of Grace” (00:00) - Welcome to Purpose 360 (00:13) - Geralyn Ritter from Organon (02:28) - Geralyn's Background (06:13) - Merck for Mothers (07:36) - The Name (09:17) - Board Members (12:15) - Their Purpose (14:55) - Values (16:23) - Innovation (20:13) - Her Promise Initiative (23:41) - Partners (26:11) - Measurement (28:40) - Recruiting Actions (29:50) - Recognition (30:51) - Last Insights (32:53) - 2030 (34:50) - Wrap Up

Operating a successful purpose-led company comes with its share of challenges — even to the companies that excel at it. Driving meaningful impact, investing in a sustainable future, and fostering employee engagement all require strategic decision making and often significant internal transformations.So how are the best companies navigating these challenges? An unwavering commitment and a well-defined strategic approach set purpose-driven champions apart from their peers. At PwC, this is brought to light through “Positive Equation,” the company’s purpose strategy, as well as its values, which are ingrained in day-to-day operations.We invited Shannon Schuyler, Chief Purpose & Inclusion Officer at PwC, to return to Purpose 360 to speak about the nuances and challenges of maintaining a purpose-driven approach through the lens of her work, challenges, and progress at PwC.Listen for insights on:Using values as a driving force to support your organization’s purposeHow PwC reorganized internally to align with its purpose strategyEngaging employees through their personal purposeEarly predictions for 2024Resources + Links:Shannon Schuyler’s LinkedInShannon’s 2022 Purpose 360 EpisodePwC’s New EquationDigital Upskilling at PwC (00:00) - Welcome to Purpose 360 (00:13) - PwC's Shannon Schuyler (01:24) - Shannon's Role (03:45) - Shifting Purpose and Integrating It (06:12) - My Story, Your Story (09:33) - Shared Assets (10:20) - New Equation and Challenges (12:19) - Coaching (13:27) - Chief Culture Officer (14:04) - Values in Embedding Purpose (18:59) - Externally (23:03) - Longer Shutdowns (25:41) - 2023 Predictions (27:48) - 2024 Predictions (28:37) - Last Thoughts (30:00) - Wrap Up

Welcome to the forefront of corporate citizenship, where the Civic 50, an initiative by Points of Light, stands as a beacon for businesses. For the past 11 years, Points of Light has recognized the 50 most community-minded companies through a rigorous annual survey. Only a few companies, including Citi and Hasbro, have been honored every year.For honorees, it's not just a badge of recognition but a strategic advantage, offering insights into where they stand relative to competitors and how to enhance their social impact. And for those businesses yet to participate, it serves as a blueprint for how to align their time, talent, and resources for impactful social change within both their operations and communities.We invited Kevin Colman, Senior Director of Global Philanthropy and Social Impact at Hasbro and President of the Hasbro Foundation, and Brandee McHale, Head of Community Investing and Development at Citi and President of Citi Foundation, to share practical advice and examples for how leading companies embed social responsibility and community impact into their business strategies and cultures.Listen for insights on:Connecting highly innovative social impact initiatives to business valuesSupporting grantees in the impact data collection processCompleting the Civic 50 survey — and what you have to gain from submitting itResources + Links:Kevin Colman’s LinkedInBrandee McHale’s LinkedInCivic 50The 2024 Civic 50 Survey (00:00) - Welcome to Purpose 360 (00:13) - Hasbro and Citi – The Civic 50 Award (03:17) - Kevin and Hasbro (04:41) - Brandee and Citi (06:01) - What Drives Your Passion? (10:01) - Importance of Civic 50 (12:26) - Influencing Behaviors (13:54) - Volunteering (16:26) - Citi Initiatives (19:44) - Bridge Built by Citi Platform (22:09) - Hasbro Initiatives (23:39) - Play as Principle (24:48) - Measurement Tools (29:08) - Considerations to Entering (32:03) - Communication (33:41) - Last Thoughts (36:06) - Wrap Up

Journalism’s “Golden Age” was very different from the profession today. It’s no longer about getting the big interview or capturing the nation’s attention with a blockbuster story. Now, anyone can simply go online to report their own news.The field is far from dying though. Gen Z’s entrance into the workforce highlights how the generation's values, combined with technological shifts, are shaping a different yet equally impactful era for journalism.We invited Gen Z’er Alexa Mikhail, reporter at Fortune Magazine, to share her journey from the classroom to the newsroom. Alexa also delves deep into her generation, exploring their resolute pursuit of authenticity, purpose, and work-life balance.Listen for insights on:How to attract and retain Gen-Z employeesThe mental health crisis and its impact on employees and workNavigating fields that traditionally value experience as a young professionalResources + Links:Alexa Mikhail’s LinkedInAlexa’s Mikhail’s Email for Article PitchingAlexa’s Fortune Magazine Articles“A crisis of confidence is plaguing women in menopause—and workplaces are failing to support them” (00:00) - Welcome to Purpose 360 (00:14) - FORTUNE Gen Z Reporter (02:17) - Meet Alexa (06:21) - CNN (08:42) - Fortune Media (13:22) - Barbie (14:21) - Silicon Valley Bank (15:30) - Story Prep (17:51) - Advice for Those Interested in Journalism (20:07) - Mentors (20:55) - Future of Journalism (22:26) - Work Style (24:55) - Gen Z and Purpose (26:33) - Pitching Alexa (27:01) - Final Advice (29:05) - Wrap Up

From designer fashion to sports equipment, the resale market is experiencing a renaissance like never before. In fact, the resale market has grown so exponentially that it is projected to reach $77 billion within the next few years.This is a big victory for sustainability, especially given the carbon footprint of the fashion industry. Keeping a t-shirt or pair of shoes in circulation longer is one of the greatest ways to counteract the impacts of fast fashion.With this rise in resale, there is a golden opportunity for the brands behind the products to get involved. This idea led Adam Siegel, now CEO, to co-found Recurate. Recurate is a platform that empowers clothing brands to embrace the circular economy through the potential of resale, offering tools to allow customers to buy resale and secondhand products seamlessly. By facilitating the transition to a circular business model, Recurate not only helps brands make a positive impact on the planet but also opens up new revenue streams and enhances their brand image in an increasingly conscious marketplace.Listen for insights on:The consumer data supporting the resale model for individuals and brandsHow to help consumers balance their desires for sustainability, convenience, and price — and how Recurate satisfies all threeRecurate’s vision for a fully integrated resale experienceWays you can buy and sell through Recurate’s brands — and how to become one!Resources + Links:Adam Siegel’s LinkedInRecurateRecurate’s BrandsThe Circular Fashion is Now ReportEllen MacArthur Foundation’s Butterfly Diagram for Visualizing the Circular Economy (00:00) - Welcome to Purpose 360 (00:13) - Recurate (03:09) - Meet Adam Siegel (04:49) - Founding Recurate (06:51) - Circularity (08:25) - How They Work (09:39) - Resale Models (12:55) - Doing the Research (15:12) - Brand Loyalty with Recommerce Options (17:16) - The Terms (19:03) - Motivations (21:03) - Successful Business (22:16) - Examples (25:26) - Challenges (27:45) - Death to Fast Fashion in EU? (29:24) - Measurement (30:54) - By 2030... (31:55) - Recommendations (33:27) - Last Comments (34:09) - Wrap Up

Food security is now a worldwide issue. To keep up with a rising population, the global agriculture sector will need to produce more food by 2050 than was produced in the last 8,000 years combined. Yet, the agricultural sector is confronted with growing challenges, ranging from less arable land and water to a lack of broadband access in rural America, which impedes innovation and growth.Land O’Lakes, one of America’s premier agribusiness and food companies, is a farmer- and retailer-owned cooperative that is inextricably linked to the success of the people producing and growing our food. Driven by their purpose, Rooted in Tomorrow, the organization is actively advancing solutions to build a sustainable future for farmers and a safe and reliable food supply. Land O’Lakes’ initiatives support farmers globally through grantmaking, leveraging the latest tools to help farmers profitably transition to more sustainable agriculture practices, and increasing the representation of women in agriculture.We invited Kim Olson, Chief Communications Officer, to share how Land O’Lakes is strengthening its role as a leader in sustainable production while building on sustainable practices that farmers have been implementing for generations.Listen for insights on:Driving strategic and substantial impact as a company that serves all stakeholdersCreating resonant and inspirational communications that educate consumers about the journey of food from farm to tableCollaborating with stakeholders to identify the right solutionsAdvice for the C-Suite related to remaining authentic and developing a strong relationship with your CEOResources + Links:Kim Olson’s LinkedInShe-I-OAmerican Connection ProjectTruterraVenture37 (00:00) - Welcome to Purpose 360 (00:14) - Kim Olson • Land O' Lakes (03:03) - Meet Kim (06:05) - Being a Steward (07:00) - Rural America Today (11:24) - Engaging Stakeholders (15:18) - CEO Beth Ford (16:49) - American Connection Project (22:55) - Innovation and Truterra (27:18) - Packaging (28:40) - The Foundation (30:48) - What's Next? (31:35) - Insights (34:07) - Last Word (35:30) - Wrap Up

Mark Clouse entered Campbell Soup Company in 2019 as its 14th CEO in the company’s 153-year history. Recognizing the upheaval that the food industry has been undergoing for the last decade and the need for a fresh strategic direction in a rapidly evolving business landscape, Mark sought to define a new, resonant purpose that would guide the company's decisions and inspire employees, customers, and stakeholders alike.But as a long-lived company, it was vital for the purpose to evoke Campbell’s legacy while shaping a new chapter of the iconic company’s story.We invited Mark Clouse to share the journey behind Campbell’s purpose: “Connecting people through the food they love.” Accompanied by a set of new and compelling values, the purpose has become the driving force behind the company’s recent transformation – from their steadfast commitment to their hometown in Camden to its new employee value proposition. Through this lens, Campbell has embarked on a transformative journey that builds off the company’s impact over the last 150+ years.Listen for C-level insights on:Being a steward for a legacy companyAbsolutes and direction for re-shaping a purposeHow purpose enables a company to simultaneously create sustainable shareholder value and better society and the environmentAI and its role in business todayResources + Links:Mark Clouse’s LinkedInCampbell Soup Company’s Purpose and ValuesFull Futures (00:00) - Welcome to Purpose 360 (00:13) - Campbell's (01:46) - Meet Mark Clouse (05:00) - Being a Steward (06:56) - Campbell's Purpose (10:01) - 'Through Food', Not 'To Food' (11:22) - Purpose vs. Mission vs. Vision (13:22) - Absolutes for Purpose (15:07) - The Five Cs (18:00) - Camden and Full Futures (23:24) - Volunteerism (24:12) - New Employee Value Proposition (26:30) - E, S, and G Pillars (29:14) - Accountability (30:49) - Integrating AI (32:53) - Mark's Last Word (34:36) - Wrap Up

“A tapestry is made of many threads woven into one story. So are we.”Tapestry, the parent company of renowned brands Kate Spade, Coach, and Stuart Weitzman, plays the vital role of seamlessly integrating the distinctive narratives, products, missions, values, and focus areas of each brand into a single tapestry. All three brands are united under Tapestry’s purpose – Stretch What’s Possible – which provides both cohesion and autonomy to each organization.We invited David Casey, Chief Inclusion and Social Impact Officer, to unveil the company’s comprehensive approach to one of its most valuable stakeholders: its employees. In his first year, David immersed himself in the experiences of employees, gaining valuable insights into their realities, particularly with store associates. Equipped with this knowledge, Tapestry developed a framework focused on four core objectives to promote equity, inclusion, and diversity (EI&D).Tapestry is also weaving new environmental practices into the way they source and sell, from embedding circularity into designer fashion through Coachtopia to supporting the World Wildlife Fund for responsible leather sourcing.Listen for insights on:Uniting brands with unique social impact focuses under a parent company’s purposeEmbracing circularity through second-generation designer productsAdvice to the C-Suite on prioritizing equity as a companyResources + Links:David Casey’s LinkedInStretch What’s PossibleCoachtopiaBusiness of Fashion: Tapestry’s Strategy to Increase Equity and Diversity at All Employee Levels (00:00) - Welcome to Purpose 360 (00:13) - David Casey at Tapestry (01:51) - David's Role (04:08) - Active Listening (05:45) - The Front Line (07:06) - Calling It E, I, and D (07:52) - How Tapestry Was Formed (10:05) - To Stretch What's Possible (11:16) - Each Brand's Approach (13:55) - Circularity (16:42) - Global Nature of Brands (21:17) - Keeping Your Commitments (24:23) - Employee Resource Groups (26:09) - Partnership with WWF (27:55) - Marine Background and Its Influences (28:51) - Advice to Take to Heart (30:11) - Last Word (30:49) - Wrap Up

In a world where connectivity is increasingly essential, the digital divide stands as a formidable obstacle. Millions of Americans are denied opportunities to improve their daily lives, succeed in work and school, and have a fair chance in the global economy, all of which come from broadband and digital connectivity.AT&T is deeply committed to bridging this digital divide. With a comprehensive $2 billion commitment, AT&T aims to bring the life-changing benefits of internet access to underserved communities. The commitment’s approach goes beyond access to and affordability of high-speed internet to encompass digital skills education and essential community resources to ensure the safe and successful adoption of technology.We invited Mylayna Albright, Assistant Vice President of CSR, to explain how AT&T’s work to bridge the digital divide has opened doors, empowered communities, and led to meaningful social and economic progress.Listen for insights on:What the digital divide looks like now and AT&T’s threefold approach to addressing itSelecting and maintaining local community partnershipsRemaining nimble as a large organization executing a nation-wide programInviting employees to participate in and live the corporate purposeResources + Links:Mylayna Albright’s LinkedInAT&T’s Commitment to Bridging the Digital DivideConnected Learning CentersAT&T BelievesThe Achievery (00:00) - Welcome to Purpose 360 (00:13) - Mylayna Albright • AT&T (02:16) - Meet Mylayna (03:05) - Explaining AT&T's Purpose (04:31) - Access, Affordability, Adoption (05:16) - COVID and the Digital Divide (06:47) - Connected Learning Initiative (09:12) - Connected Learning Centers (12:33) - Selecting Local Partners (13:30) - Coalition and Collaboration (15:33) - Vulnerable Communities (17:28) - Family Example (19:15) - Employee Engagement (23:45) - Insights (26:46) - Last Word (27:27) - Wrap Up

What is your organization’s employee purpose iQ?Host Carol Cone is joined by Wendy Salomon, Managing Director of Reputation & Corporate Strategy at The Harris Poll, to walk you through this first-of-its-kind tool to measure the success of your organization’s purpose. EPiQ, or Employee Purpose iQ, is an analysis of strengths and opportunities to activate your company's purpose with employees—backed by a custom roadmap to drive growth.Based on a survey of an organization’s employees and using a succinct set of targeted metrics exploring Credibility, Talent, and Activation, EPiQ helps organizations understand and diagnose where purpose is not optimized while identifying efficient strategies to move the organization forward.Listen for insights on:The EPiQ score and how it’s measuredThe specific areas for growth the EPiQ dashboard pinpointsHow the EPiQ dashboard can inform investment and strategy decisionsThe long-term impact of knowing and advancing your employee purpose iQResources + Links:Carol Cone’s LinkedInWendy Salomon’s LinkedInEmployee Purpose iQSustainable Brands: “Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?Searching for the Soul of Business with Alan Murray: Part 1Searching for the Soul of Business with Alan Murray: Part 2 (00:00) - Welcome to Purpose 360 (00:13) - EPiQ: Employee Purpose IQ (02:28) - Meet Wendy Salomon (04:31) - Essential Ingredient (05:27) - The Impetus (06:47) - Broader Sense of Why to Measure the Purpose Investment (08:47) - How We Work With the Company (10:00) - Where the Need Is Greatest (11:29) - National Survey (14:07) - Three Core Dimensions (15:55) - Identifying Who's Bought In (16:41) - The Deliverable (18:17) - What Is Our Company's Purpose? (19:19) - Closing Comments (20:32) - Wrap Up

What job would you take after being the CEO of a 160-year-old, multi-billion-dollar international company?Foreseeing tequila’s imminent rise, as well as its impact on ecosystems and communities in Jalisco, Michael Dolan, former Bacardi CEO, is on a mission to hold the spirits industry accountable for its carbon and community footprint. He’s leaned into sustainability to create a new company and category in the luxury market that promotes “premium with a purpose.” The company, Mijenta, is an exceptional award-winning artisanal liquor and the first and only B Corp tequila producer on the market.We invited Michael Dolan, CEO of Mijenta, to share why he created Mijenta and how he is demonstrating to businesses and their leaders that it’s possible to pursue premium quality, purpose, and profit all at the same time.Listen for insights on:The three most important pieces of advice for starting an ESG-focused companyHow a CEO recognizes value in business-driven environmental and social sustainabilityEducating and building ESG-minded boardsInviting industry outsiders to collaborateResources + Links:Michael Dolan’s LinkedInIntroducing Mijenta TequilaMijenta Sustainability and EthosThe Spirits Business: “Ex-Bacardi CEO Launches Mijenta Tequila” (00:00) - Welcome to Purpose 360 (00:13) - Mijenta Tequila (02:17) - Mike's History (05:03) - Origins of Mijenta (08:26) - Why It's Important (10:45) - Shaking Things Up (12:06) - Being a B Corp (14:13) - What Mijenta Means (15:36) - The Purpose (17:14) - Consumers' Reactions (18:41) - Certification (22:26) - Partnerships (24:14) - Being Purposeful (25:14) - Purposeful Value Creation (28:11) - Marketing to the Consumer (30:27) - Three Tips (32:28) - In Closing (34:40) - Wrap Up

Each of Kimberly-Clark’s brands has a brilliant purpose that guides everything they do. From focusing on environmental impact to supporting and enabling women to break down barriers to opportunity, Kimberly-Clark equips its brands to provide Better Care for a Better World.One way is through Kotex’s She Can Initiative. While the brand focuses on raising awareness around Menstrual Hygiene Day each year, it also champions women’s progress year-round by fighting period stigmas and the barriers they cause. Projects have included producing a film depicting how period stigma nearly stopped the first woman soccer referee, creating a “She Can Anthem,” and changing the color of the fluid used in product marketing.We invited Alison Lewis, Chief Growth Officer, to discuss how Kimberly-Clark operates with its purpose-led, performance-driven approach and how it ultimately influences culture through its purpose.Listen for insights on:Inspiring innovation with purposeActivating brand purpose to challenge stigmasOpening social impact work to other collaboratorsCreating and maintaining a purpose-led, performance-driven cultureResources + Links:Alison Lewis’ LinkedInKotex She Can InitiativeVideo: Kotex’s Female Football Referee Ad“Kotex and South African Pop Star Create 'She Can Anthem' to Challenge Period Misconceptions”Wall Street Journal: “Kotex Decides Women’s Blood Is Red, Not Blue”Toilets Change Lives Program (00:00) - Welcome to Purpose 360 (00:13) - Kimberly-Clark (01:26) - Meet Alison Lewis, Chief Growth Officer (02:46) - The Importance of Purpose (05:41) - Doing Better, Reinventing, Reimagining (07:49) - Social Impact Strategies (10:46) - Innovation From Purpose (12:21) - Menstrual Hygiene Day (14:11) - Kotex She Can Initiative (16:46) - Changing Fluid (17:45) - From the Core (19:34) - Culture Compass (21:34) - Linking Company Purpose to Personal Purpose (23:47) - Toilets Change Lives (25:00) - Measurements (25:40) - Bringing Others In (27:13) - Pearls of Wisdom (29:54) - ESG (31:39) - Last Word (34:45) - Wrap Up

When you think of cultural anthropologists, do you picture them working for a food company?It makes perfect sense once you meet Tanya Rodriguez of Hormel Foods. Tanya, whose official title is Senior Human Experience Research Manager, uses ethnography and storytelling to uncover diverse consumer insights. By identifying product pain points and uncovering consumer's desires, she guides Hormel teams on renovating existing products or creating new ones to improve consumer food experiences. As a former social worker, Tanya is also a fierce advocate for food equity and food sovereignty.We invited Tanya to speak about the nature of her role and how learning directly from consumers impacts Hormel’s food while ensuring products reflect equity and representation.Listen for insights on how a cultural anthropologist:Evokes understanding of and improves equity to lower-income consumersInspires product innovation that drives inclusionAdvocates for the emerging needs of consumersResources + Links:Hormel Foods’ “This is Our Food Journey” videoThe Language of Food interview with Tanya Rodriguez (00:00) - Welcome to Purpose 360 (00:13) - Hormel (01:37) - Meet Tanya Rodriguez (04:06) - Hormel's History (05:50) - Our Food Journey (07:52) - Skippy (09:13) - A Day in the Life (10:41) - Driving Authenticity Forward (14:30) - De-Colonizing Food (16:03) - Equity (18:34) - Examples (19:43) - Future Goals (20:57) - Advice for Young People (23:02) - Food Deserts (23:49) - Global (24:50) - Publicly Held (25:40) - Cultivating Unicorns (28:23) - Last Word (29:18) - Wrap Up

What does a sustainable future look like?Leading international sustainability nonprofit Forum for the Future works to tackle this very question. Their answer: a just and regenerative future where the capacity of all living systems is strengthened to adapt, replenish, and regenerate; everyone’s human rights and potential to thrive is respected; and our economies and societies are rewired to serve both people and the planet.But how do we get there?We invite Sally Uren, Chief Executive at Forum for the Future, to walk us through how businesses can lead the way to create a just and regenerative future where both people and the planet thrive and what to do along the way.Listen for insights on:Why procurement is a critical opportunity for value creationHow to build and maintain a successful partnershipHow to shape the C-suite and Board’s mindsets to be open to social and environmental sustainabilityResources + Links:Sally Uren’s LinkedInA Just and Regenerative FutureThe Business Transformation CompassGrowing Our Future US CollaborationClimate and Health Coalition (00:00) - Welcome to Purpose 360 (00:13) - Forum for the Future • Sally Uren (01:33) - Sally's Role (03:01) - What Does a Sustainable Future Look Like? (05:29) - Vision of Collaboration (09:43) - Business Transformation Compass (11:14) - Just and Regenerative (12:57) - Procurement as Value Creation (18:29) - Partnerships (21:26) - Next Steps (22:54) - Convincing CEOs (26:01) - Workshops (28:05) - What She's Proud Of (29:21) - What's Important (32:26) - Wrap Up

ESG — which stands for Environmental, Social, and Governance — has become increasingly important as businesses recognize their responsibility to prioritize environmental and social investments.Over the past few months, ESG has come under fire as politicians challenge whether ESG factors should be considered by investment managers and state pension funds. With the threat of being labeled “woke,” companies are looking for counsel on how they can maintain their commitments to environmental and social impact without being brought into the ESG fray.We invited two business leaders to explain the ESG controversy and provide their insight to business leaders: Judy Samuelson, VP, Founder, and Executive Director of the Aspen Institute’s Business and Society Program; and David Young, Managing Director and Senior Partner of Boston Consulting Group.Listen for insights on:Why the ESG controversy is happening nowHow the industry can shift the conversation away from politics and to better businessHow businesses can hold themselves accountable with no single, accepted standard for ESG reportingWhy Boards are critical to advance ESGResources + Links:Judy Samuelson’s LinkedInDavid Young’s LinkedInJUST Capital: "5 Key Insights from the American Public to Help Companies and Investors Lead Through Increasing Attacks on ESG and ‘Woke’ Companies"GreenBiz: The first rule about ESG: Don’t talk about ESGJudy’s Book “The Six New Rules of Business: Creating Real Value in a Changing World” (00:00) - Welcome to Purpose 360 (00:13) - State of ESG (01:11) - Judy's Background (02:51) - David's Background (04:03) - What Is ESG? (07:49) - No One Single Set of Metrics (09:52) - Telling Your Authentic Story (12:13) - How Did We Lose Control? (16:16) - Shifting Away from Politics (18:28) - What Is a Term? (22:21) - Talking to DeSantis (24:10) - Boards (28:36) - Last Word (30:17) - Wrap Up

“We don’t hire people to bake brownies. We bake brownies to hire people.”Greyston, a for-profit benefit corporation, is committed to unlocking the power of human potential through inclusive employment, one person at a time. Founder Bernie Glassman built Greyston bakery to hire people who faced barriers to employment. His solution was simple: Anyone with a desire to work would be added to a list and called when there was a position available. No interviews, no background checks, and no resumes required.More than 40 years later, Greyston has benefited thousands of workers, their families, and communities through open hiring. And the company isn’t stopping there. Its new ten-year vision is to impact 100,000 people by helping other organizations implement inclusive hiring practices.We invited Joseph Kenner, President and CEO, to speak to the present and future of Greyston and how inclusive hiring can benefit your organization.Listen for insights on:Why open and inclusive hiring won’t compromise professionalism and efficiencyOrganizations that have successfully adopted open and inclusive hiring practicesThe business impact of open and inclusive hiringResources + Links:Joseph Kenner’s LinkedInOpen Hiring at GreystonWide Open Dreams TrailerForbes: “How A Bakery Is Breaking Down Barriers To Employment Through Open Hiring And Job-Development Programs”Forbes: “Joseph Kenner, CEO, Greyston: The Changemaker Interview”CEO Magazine: “Greyston CEO shares six reasons for your company to consider open hiring in 2023” (00:00) - Welcome to Purpose 360 (00:13) - Joseph Kenner • Greyston Bakery (01:32) - What Drives Joe (02:41) - What Does Greyston Do? (03:51) - Open Hiring (05:05) - Founder Bernie Glassman (07:07) - Numbers (07:50) - Why Open Hiring (10:09) - Feeling (10:55) - Example (12:50) - Creating Awareness (13:47) - Starting at Greyston (15:17) - Pandemic Protocols (16:55) - The Foundation (20:00) - Advancing the Movement (21:10) - Progress (22:01) - 2030 Vision (22:28) - Social Innovator of the Year (23:29) - Exportability (24:07) - Challenges (24:50) - Fears (26:17) - Barriers and Points (27:40) - Buy, Donate, Replicate (29:04) - Next Steps (29:31) - Last Words (30:18) - Wrap Up

Today, the idea that business can be a force for good is mainstream…but it wasn’t always that way. The early pioneers, including host Carol Cone, invested and contributed to the creation of Business for Social Responsibility, a sustainable business network and consultancy focused on creating a world in which all people can thrive on a healthy planet, in 1992. Fourteen years later, three college friends launched a new movement: one that would transform the global economy through a standards and certification process designed to benefit all stakeholders.This was the launch of B Lab, the nonprofit organization that sets the standards for and certifies businesses driving an inclusive, equitable, and regenerative economy. These businesses make up the B Corporation movement – distinguished by their special “B” logo.We invited Eleanor Allen, B Lab’s new Lead Executive, who has taken the reins from its original founders to speak to the present and future of both B Lab and B Corps.Listen for insights on:What B Corp certification is and why your company should pursue itThe future for B Corp certification standardsWhy large, publicly traded companies are becoming B CorpsHow B Lab’s tools can help companies evaluate their ESG performance without applying for certificationResources + Links:Eleanor Allen’s LinkedInB LabB Corp CertificationB Impact Assessment (00:00) - Welcome to Purpose 360 (00:13) - B Lab • Eleanor Allen (03:02) - Eleanor's Background (04:41) - Advice (06:28) - What Is a B Corp (07:53) - B Corp Community (08:46) - Mainstream? (09:42) - B Impact Assessment (11:26) - Benefits (13:17) - Best Practice Sharing in the Community (14:38) - Common Questions (15:20) - Standouts (18:00) - Demand (19:12) - Rollout Duration (20:10) - Response (22:17) - Evolution (23:02) - 10 Year Vision (24:40) - Advice (26:32) - Why Become a B Corp? (28:10) - Wrap Up

“You have to have a bias for action in the world if you want to do your part to make it a better place.” —Jake WoodJake Wood’s “bias for action” is indisputable: after graduating from college, he joined the Marine Corps and served two years overseas. His return to civilian life wasn’t easy. Like many veterans, Jake was faced with a loss in structure, purpose, and sense of impact. After a close friend and fellow veteran committed suicide, Jake founded non-profit Team Rubicon with a dual purpose: (1) to serve global communities before, during, and after disasters and crises, and (2) to reintegrate veterans into civilian life through opportunities to utilize military training for communities in need.Ten years later, Jake welcomed his second daughter, who required surgery shortly after she was born, into the world. The experience sparked a new idea to empower more people to have a greater impact and sense of purpose. In 2021, Jake co-founded Groundswell, a corporate philanthropy platform that allows you to “give like Gates, be taxed like Warren Buffet, and be recognized like Rockefeller.”We invited Jake to lead us through his purpose journey, from creating social entrepreneurship ventures to the impact your company can make through them.Listen for insights on:What to expect from venture investorsHow companies can support and enable employees in their philanthropic givingHow employee-driven corporate donations drive better business outcomesAdvice for pursuing greater impact through social entrepreneurismResources + Links:Jake Wood’s LinkedInTeam RubiconGroundswellNew York Times: “Once a Warrior, Then a Nonprofit Leader, Now an Entrepreneur”Forbes: How Groundswell Is Shifting Giving From The 1% To The 99%“Once a Warrior” Memoir (00:00) - Welcome to Purpose 360 (00:13) - Jake Wood • Groundswell (01:30) - Jake's Personal Purpose (02:32) - Evolving Purpose (04:00) - Team Rubicon (06:49) - Helping Veterans (09:19) - Creating Groundswell (12:12) - Structure (13:37) - Elements of Groundswell (17:19) - Response (18:17) - Example (19:52) - Philanthropy Trends (20:41) - Inspiration (21:32) - Insights (23:01) - Empathy and Love in Leadership (24:02) - Last Word (24:44) - Wrap Up

As the economy pressures companies to tighten their budgets, more ESG and CSR leaders are having to prove why their initiatives should remain a priority. Claims of “woke capitalism” from political leaders and a lack of internal consensus on ESG’s importance only complicate the situation.ESG and CSR leaders are not alone, though. For 18 years, the Association of Corporate Citizenship Professionals (ACCP) has provided a network of support and resources to help professionals advocate for investment in ESG/CSR initiatives. ACCP cultivates inclusive peer communities to help members create a more equitable, sustainable, and prosperous society through corporate commitments.To share more about ACCP’s work – and the state of ESG and CSR today – we invited Carolyn Berkowitz, President and CEO at ACCP, to the show. Listen for insights on:The difference between ESG and CSRHow to help educate colleagues in different departments about the importance of ESG/CSRHow to measure the “S” in ESG and extend it to corporate strategyWhen companies should publicly engage in ESG issuesThe skills needed for CSR employees today Resources + Links:Carolyn Berkowitz’s LinkedInACCP CommunityACCP Membership (00:00) - Welcome to Purpose 360 (00:13) - Carolyn Berkowitz • ACCP (01:16) - Carolyn's Background (02:00) - Who Is ACCP? (02:26) - Generosity (03:34) - Why Become a Member? (05:21) - CSR and ESG (08:47) - Who's Doing It Well (14:16) - Challenges (16:12) - Dealing With 2023 (20:20) - Measure the S (22:34) - Employee Turnover Metrics (24:35) - DEI (27:37) - Dealing with Woke Capitalism (30:35) - Communication Practices (31:43) - Skills (33:53) - Last Thoughts (34:41) - Wrap Up

“The world today is at a critical inflection point. The sheer number of ongoing crises calls for bold collective action.”The World Economic Forum’s annual meeting at Davos convened CEOs from around the world to discuss global business challenges and identify forward-looking strategies for the years ahead. With the week-long convening over, it’s time for the real work to commence: putting what was discussed into action.We invited Martin Whittaker, CEO of JUST Capital, to address what conversations from Davos will mean for ESG in 2023.Listen for insights on:Why ESG measurement will be critical for business success and growthWhat AI and machine learning mean fo the future of workHow ESG and politics will come into play in 2023Resources + Links:Martin Whittaker’s LinkedInWorld Economic Forum’s "5 things to know about Davos"Richard Edelman's "A Business-Focused Davos"Alan Murray's "Davos forces CEOs to step back and take a broader view of their place in society"Alan Murray's "Davos CEOs are confident a bad economy won’t stall climate initiatives or digital transformation: ‘Total nonsense.’" (00:00) - Welcome to Purpose 360 (00:13) - Martin Whittaker Post Davos (02:22) - Martin and Just Capital (03:44) - Davos Then and Now (06:27) - Just Capital on Site (07:59) - Major Changes (09:08) - How Do You Know the Plan Is Working? (11:00) - Key Discussion Points (13:27) - Environment (16:43) - Technology and AI (18:26) - The Mood (19:45) - Global Standards (22:40) - Last Thoughts on Davos (23:37) - Just Capital in 2023 (25:13) - Wrap Up

Traditional advertising is transactional. But that’s not the case at Procter & Gamble.At P&G, advertising goes beyond presenting a product and its benefits to consumers. Instead, P&G uses advertising as a medium for mass storytelling, with the objective of both deepening the public’s understanding of social issues and informing them on the role they can play. This supports transformative change: broadening perspectives and igniting a drive to make change. Don’t believe us? Watch “It’s Our Home.” These stories don’t (just) sell products – they build relationships and spark change.We invited Damon Jones, Chief Communications Officer at Procter & Gamble, back to Purpose 360 to talk about how P&G leverages storytelling to drive change for the environment and society. Behind the ads are programs that invest in underrepresented communities, products that enable consumers to create positive change, and platforms that foster empathy and understanding. Listen for more insights on:The difference between investing in research and consumer understanding.How to respond to current events with meaningful, substantive, and measured commitments.How to authentically integrate products into issue-driven marketing and advertising campaigns.Why a company’s actions matter more than headlines. Resources + Links:Damon Jones’ LinkedIn pageP&G’s “It’s Our Home”Widen the ScreenMeet the Bennett Sisters Who Are Helping to End Period PovertyP&G’s “The Talk”P&G’s “The Name”P&G’s “The Choice” (00:00) - Welcome to Purpose 360 (00:13) - Damon Jones • P&G (03:46) - Meet Damon (05:09) - His Role and Team (06:22) - Leading During Covid (10:06) - Partnership Pivots (11:50) - Consumer Understanding (Research) (14:13) - The Talk (17:31) - Fullness of Their Humanity (18:37) - New Initiatives (21:09) - Working Relationship with Mark (23:29) - Moving to Purpose (25:08) - Other Brands (28:30) - Selling a Relationship (29:24) - Innovation (32:26) - Period Poverty (35:35) - Citizenship Report (37:15) - Damon's "Why" (38:14) - Recruiting (39:55) - Sources of Inspiration (41:12) - Final Thoughts (42:24) - Wrap Up

Developing a corporate purpose is often compared to a journey. Like journeys, purpose requires precise planning, situational awareness, team coordination, and a steadfast commitment to reaching the destination. Often, the most challenging part is determining where to start.Kerry Group – global nutrition and ingredients company with billions in annual revenue and 22,000 employees – began its purpose journey in 2018. Now, the company’s purpose is embedded throughout the organization, supporting portfolio growth, new partners and acquisitions, improved recruiting and retention, and a new strategic direction.We invited Edmond Scanlon, CEO, and Catherine Keogh, Chief Corporate Affairs and Brand Officer, of Kerry Group to take you through each step of the process to the “center of Kerry’s soul.”Listen for more insights on:Scanlon’s “absolutes” for the purpose discovery process.How to ensure purpose is unique and holistic.Which roles senior leaders should take throughout the discovery and embedding process.How to ensure company buy-in and avoid purpose being interpreted as a top-down exercise.How to launch purpose so it resonates with employees. Resources + Links:Edmond Scanlon’s LinkedInCatherine Keogh’s LinkedInThe Impact of Purpose at Kerry Video (00:00) - Welcome to Purpose 360 (00:13) - The Kerry Group (00:47) - Evolving the Purpose (02:16) - Katherine's Perspective (03:10) - Absolutes (04:50) - Not a Top-Down Exercise (06:16) - Intimacy (07:15) - Giving Time to the Process (09:00) - Kerry Group's Purpose (12:35) - Embedding the Purpose (16:54) - Intuitive (17:52) - Social Impact (18:55) - Product (20:50) - Examples (23:27) - Insights (25:22) - Last Thoughts (26:47) - Wrap Up

Purpose is under pressure.Last year, we said 2022 would bring a “great reckoning” for corporate purpose – and it did. ESG made headlines and came under fire. Urgency around climate action accelerated, as progress failed to cool our planet. Employees shuffled between companies in search of greater meaning, pay, and balance. Twelve months later, we’re left feeling unsettled, but sure of one thing: When a strategy like purpose causes this much tension and change throughout the global economy, it’s for a good reason.It is now a new year, bringing new opportunities for change, commitments, and action. But what challenges will purpose face this year? And how will purpose guide us to transformative change and progress?We invited four great minds and leaders in purpose to answer these questions. Damon Jones, Chief Communications Officer at P&G; Shannon Schuyler, Chief Purpose and Inclusion Officer at PwC; Artis Stevens, President and CEO of Big Brothers Big Sisters of America; and Martin Whittaker, CEO of JUST Capital have joined Carol to share their insight, predictions, and advice for acting with purpose and succeeding in 2023.Resources + Links:Damon Jones’ LinkedInShannon Schuyler’s LinkedInArtis Stevens’ LinkedInMartin Whittaker’s LinkedIn (00:00) - Welcome to Purpose 360 (00:13) - Purpose Predictions 2023 (02:07) - Shannon Schuyler (13:41) - Damon Jones (21:36) - Martin Whittaker (37:37) - Artis Stevens (55:36) - Wrap Up

On May 12, 2015, Geralyn Ritter, Senior Vice President at pharmaceutical company Merck, was flung from her train car in Amtrak’s deadliest train derailment since 1987. Of 238 passengers, over 200 people were injured and eight were tragically killed. Geralyn was the most critically injured of those who survived.It took just seconds for Geralyn to go from being a senior executive at one of America’s largest companies to an immobilized ICU patient facing an uncertain future. Despite intense pain, years of recovery, and a continuing struggle with trauma, Geralyn came to view her situation as an act of grace – an undeserved, unmerited gift – that empowered her to rebuild her body and re-establish her career, “bone by bone.”We invited Geralyn Ritter, now Executive Vice President of External Affairs, ESG, and Sustainability at Organon, a new women’s health organization and spinoff from Merck, to talk about her recovery and return to work through the lens of gratitude, grief, resilience, and, of course, purpose. Listen for more insights on:Servant leadership and its transformative impact on employees.How to balance realism and optimism – both at work and in life.Why being open to new solutions and opportunities can improve your resilience in new and challenging situations.Resources + Links:Geralyn Ritter’s LinkedInBone by BoneMerck for MothersOrganonWhy You Don’t Need a Dedicated ESG Strategy (00:00) - Welcome to Purpose 360 (00:13) - Geralyn Ritter (03:13) - Meet Geralyn (05:42) - Scale and Impact (06:24) - Her Role at Merck (11:50) - Outcomes (13:20) - The Crash (16:10) - The Book (17:54) - Reslience (20:50) - Dealing With the Pain (24:34) - Applying Lessons to Work (29:25) - Organon (34:30) - God's Reason (35:56) - New Purpose Perspective (36:57) - Goals for Organon (38:50) - Servant Leadership (41:08) - Advice for Leaders (42:43) - Advice When Going Through Trauma (45:10) - Final Thoughts (45:42) - Wrap Up

What does it mean to be a car company? At Subaru, it’s about showing love and respect to every person at every interaction. But more than that, it’s about improving lives.This is the Subaru Love Promise: a far-reaching commitment which is embedded in the company’s culture, retailer relationships, community giving, and consumer connections. Subaru’s annual Share the Love event – now in its 15th year – supports one of five charities with the purchase of every vehicle. Underdogs, a social impact campaign, drives awareness for shelter animals that are less likely to be adopted. And Subaru continues to support its hometown community in Camden, NJ.We invited Bridget Hanrahan, Associate Director of Marketing Operations, and Shira Haaz, Corporate Responsibility Manager, to speak about Subaru’s legacy of embedding and acting with love, leading with focus and dedication, and creating positive impact from retailers to your drive. Listen for more insights on:Enabling employees to share ideas and solutions when they observe change needs to happen.Engaging in your community and building local partnerships to elevate impact.Embedding purpose into the culture, starting on each employee’s first day.Connecting corporate purpose and culture to consumer values and experiences. Resources + Links:Bridget Hanrahan’s LinkedInShira Haaz’s LinkedInSubaru Love PromiseShare the LoveUnderdogs Video (00:00) - Welcome to Purpose 360 (00:13) - Subaru Shares the Love (02:52) - Introducing Bridget and Shira (04:54) - What is it like to work for a cause-forward company? (07:39) - The Subaru Six Stars (10:32) - Love Promise and Share the Love (25:37) - Dealers versus Retailers: More than a car company (27:57) - Love in Action (36:59) - What resources do you count on? (39:58) - Future Insights? (45:42) - Wrap Up

Has a statistic ever shocked you so much you can’t forget it?In 2011, David Heath learned the most requested item in homeless shelters was socks. For such a small and ordinary item, David couldn’t stop thinking about the impact they had on people experiencing homelessness. He began carrying extra pairs of socks with him while walking around New York City and handing them out to people he met. While it was a small expense for him, it mattered immensely to these people, some of whom had resorted to wrapping their feet with plastic bags and banana peels.David and his friend, Randy Goldberg, wanted to do more. They began researching athletic sock technology and developed two products: one for consumers seeking top-tier socks for athletic pursuits, and one for a person experiencing homelessness. This was the start of Bombas and its buy one, give one model.Eleven years later, Bombas employs 200+ people, generates $300+ million dollars annually, and has donated more than 75 million new clothing items. We invited David Heath, CEO and Co-Founder, to share how a desire to do good launched a multi-million-dollar business, how Bombas has evolved over time, and how it remains focused on helping the homeless.Listen for more insights on:Starting a business with the sole mission for impact.Building and maintaining partnerships.Enabling employees to drive innovation based on their passions.Exploring new impact areas while remaining aligned with a core focus.Resources + Links:David Heath’s LinkedIn“This is the Impact Socks, Shirts and Underwear Can Make” Video2022 Impact Report60K DayThe Black Hive CollectionThe Pride Collection (00:00) - Welcome to Purpose 360 (00:13) - Dave Heath • Bombas (03:15) - The Genesis (12:43) - Response (14:48) - The Name and How It Works (20:47) - Favorite Stories (23:35) - Giving Network (27:23) - Real Time Needs (29:18) - Equal Branches (31:00) - Numbers (31:29) - Black and Rainbow Hives (34:45) - Finding Focus (36:13) - Buy One Give One Model (39:58) - The Future (43:48) - Last Advice (46:36) - Wrap Up

Legacy companies are still around today for a reason: they’ve developed exceptional products or services, nurtured their workforce, and committed to serving their communities. Take New York Life: at 177 years, the company and its Foundation have a long history of supporting family legacies and leading on the issue of child bereavement.Recent events, particularly the COVID-19 pandemic, emphasized the importance of this work. It also highlighted how underserved communities are disproportionately impacted by many issues, including loss. Already committed to providing financial security, protection, and peace of mind, New York Life created a new pillar focused on social justice to address and drive access to generational wealth.We invited Heather Nesle, President of New York Life Foundation and Senior Vice President of Corporate Responsibility, to share how the Foundation launched its new pillar and continues to drive impact for families around the country.Listen for more insights on:How a legacy company maintains and develops philanthropic focus areas to remain relevant and impactful.How to engage employees and stakeholders in difficult or sensitive topics.Training your workforce to be advocates for issues that matter to your company and stakeholders.Advice on how to approach social impact work when you’re creating a new campaign, starting a new project, or launching a new pillar.Resources + Links:Heather Nesle’s LinkedInNew York Life Foundation Grantmaking“New York Life Foundation adds social justice pillar”Grief Sensitive Schools InitiativeKai’s Journey: A Book Series About Grief, Strength, and LovePurpose 360 (2020): New York Life Foundation’s Heather Nesle & Maria Collins on Grief and Bereavement During the COVID-19 PandemicPurpose 360 (2018): Leadership Through Focus — New York Life Foundation President Heather Nesle (00:00) - Welcome to Purpose 360 (00:13) - New York Life (02:20) - Heather Nesle (04:05) - Heather's Role (05:07) - Focus and Alignment (06:41) - Pillars of Their Focus (08:23) - Kai's Journey (10:14) - Defending Against Naysayers (11:53) - Agent Training (14:02) - Agent Experience (15:28) - New Third Pillar (17:53) - Supporting Generational Wealth (18:49) - Billion Dollar Commitment and First Loss Protection (20:20) - Mixing the Pillars (23:11) - Being a Pleasure to Work With (24:21) - ESG (26:03) - Benchmarking (28:44) - Power of Focus (30:27) - Volunteerism (32:39) - Last Thoughts (34:03) - Wrap Up

We use appliances like refrigerators, dishwashers, and washing machines daily to save time and improve our quality of life – often without recognizing their impact on our lives. Aside from noticing our monthly electric or water bills, we rarely think about the environmental impact of these appliances – but Whirlpool does.Whirlpool and its portfolio of impressive brands like KitchenAid, Maytag, and Consul understand both the environmental and social impact of its products – and have for the past 111 years. From its net zero and energy efficiency targets to a 23-year long partnership with Habitat for Humanity, Whirlpool is committed to bettering the planet while producing quality products that improve life at home. Purpose is deeply embedded in the company’s operations, products, and community involvement so everyone – regardless of where they live or what they make – can have an improved life at home.We invited Pam Klyn, Senior Vice President of Corporate Reputation & Sustainability, and Deb O’Connor, Director of Global Corporate Reputation and Community Relations, from Whirlpool to discuss the company’s legacy, its House + Home programs, and how Whirlpool balances environmental impact while still delivering a quality product. Listen for more insights on:How to bring environmental sustainability and social commitments under one umbrella.How to communicate CSR accomplishments while maintaining humility and staying true to values.Real challenges and lessons learned from working in and with local communities.How to start and engage in effective internal mentoring. Resources + Links:Pam Klyn on LinkedInDeb O’Connor on LinkedInNet Zero TargetHouse + HomeHouse + Home World TourRacial Equality Pledge (00:00) - Welcome to Purpose 360 (00:13) - Whirlpool (03:35) - Pam's Background (04:49) - Deb's Background (05:48) - Learning from Dreams (09:58) - Getting That First Job with Whirlpool (13:35) - Historic Engagement & Sustainability (16:00) - Corporate & Community Relations (19:11) - Net Zero (24:54) - Partner Relationships (29:45) - Build Better With Whirlpool (32:05) - Embedding (34:44) - Generating Ideas (35:56) - Working in Their Own Community (40:20) - Dealing With Challenges (42:46) - Newsroom (44:45) - Embedding Purpose (47:25) - Innovations in the Underdeveloped World (50:12) - Mentoring (54:05) - Last Words (55:31) - Wrap Up

Non-fungible token. Seed phrase. Ethereum. Cryptocurrency. These are terms that have emerged in recent years and may still leave you puzzled. But what if you learned that these terms and their meta counterparts mean opportunity, inclusivity, representation, creative freedom, and, yes, financial profit?Still a relatively new concept for many, this episode breaks down what NFTs are and illustrates the opportunity that exists for corporations, nonprofits, and individual donors who embrace NFTs.We invited Nick Fontova, Chief Marketing Officer of the Metaverse Team at Landmark Ventures – known as MrPinkNFT – for a crash course in what NFTs are, how they can be used for good, and why you should get involved now. Listen for more insights on:Why NFTs are a necessary technological advancement to recognize new forms of art.The new donation opportunities NFTs present to nonprofits.How you can support underrepresented groups through NFTs. Resources + Links:Nick Fontova’s LinkedInEthereumCoinbaseBored Ape Yacht ClubThe Guardian: “Cryptocurrency ethereum plans to cut carbon emissions by 99% with upgrade”World of Women (00:00) - Welcome to Purpose 360 (00:13) - NFTs for Dummies... and for Good (03:18) - Meet Nick (04:06) - The Basics (11:50) - Buying Them (16:05) - NFTs for Good (22:08) - FOMO (24:06) - Saving Energy (26:19) - Fundraising Potential (30:21) - Using the Money and Security (33:55) - Crypto Winter (36:02) - Setting One Up (39:36) - Who's Collecting? (43:07) - Top Insights (45:00) - Last Thoughts (47:07) - Wrap Up

Purpose has proven to be a solution for a major business challenge: The Great Resignation.The pandemic has given us a lot to think about. Employees are rearranging their priorities to pursue greater meaning (and values-alignment) in their work, placing significant new demands on their employers.Where does purpose fit in? Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red flags for Purpose practitioners – and tools to embed Purpose within organizations for maximum benefit. ​Listen to host Carol Cone; Wendy Salomon, Managing Director of Corporate Reputation & Strategy (The Harris Poll); and Whitney Dailey, Executive Vice President of Purpose (Allison + Partners) for insights on:What employees expect from employersWhy there is a disconnect between employees and leadership when it comes to purpose fulfillmentHow marketing and strategy-building functions are the least “bought in” to purposeShifts that have occurred since the start of the pandemicResources + Links:Purpose Under PressureThe B2B Purpose ParadoxCarol Cone ON PURPOSEThe Harris PollAllison + Partners (00:00) - Welcome to Purpose 360 (00:13) - Purpose Under Pressure (02:37) - Meet Wendy Solomon and Whitney Dailey (04:58) - Wendy's Background (07:36) - Whitney's Background (09:27) - Top Findings (15:57) - How to Embed Purpose (20:09) - Tools (22:18) - Purpose in Sales, Marketing & Strategy (26:12) - Who's Doing It Well (30:26) - Identifying Personal Purpose (32:03) - Transparency (36:59) - CEOs Refining Purpose (39:12) - Getting the Message Out (42:52) - Next Couple Years (45:50) - Advice (48:29) - Wrap Up

The climate is in crisis.Low-income groups are disproportionately impacted in health.Racial minority students struggle to enter the STEM field.While these topics may appear unrelated, Biogen is at the intersection of all three. From approaching the climate crisis as a health crisis through Healthy Climate, Healthy Lives – its $250-million, 20-year commitment – to investing in STEM education and development of young students underrepresented in STEM, Biogen is at the forefront, applying its scientific expertise and resources to address health equity and STEM representation.We invited Johanna Jobin, Global Head of Corporate Reputation & Responsibility at Biogen and Executive Director of Biogen Foundation, to discuss Biogen’s approach to CSR and ESG and the victories they’ve accomplished along the way.Listen for Johanna’s insights on:How to operationalize and integrate ESG across your organization.How to develop a strategic and measurable ESG initiative – and act on it.Why it’s vital to engage legal teams in ESG work and how to foster a relationship for long-term harmony.What to look for when building your ESG team of do-ers.Resources + Links:Johanna’s LinkedInBiogen’s Year In ReviewHealthy Climate, Healthy LivesBiogen FoundationBiogen Community LabBiogen Foundation and Community Lab’s 20th Anniversary (00:00) - Welcome to Purpose 360 (00:13) - Biogen (02:50) - Meet Johanna (04:44) - Lessons and Secrets (08:13) - Inspiration (09:40) - Healthy Climate, Healthy Lives (13:12) - Size of Commitment (15:29) - Innovation Challenge (18:16) - Collaborations (21:55) - Community Lab (26:47) - Community Lab 2.0 (28:59) - Transparency in Reporting (33:36) - Working With Legal (35:46) - Insights (39:03) - Last Thoughts (41:18) - Wrap Up

Millions of Americans lack the stability and security that wealth bestows. Even many two-income households are living paycheck to paycheck, struggling to meet their basic needs and lacking financial security in case of an emergency. Strikingly, the bottom 25% of households have a medium net worth of only $300 and 26% of workers have no money saved for retirement.Ownership Works, a nonprofit organization, is working to change that by partnering with companies to provide employees with the opportunity to build wealth at work. Through shared ownership, all employees – from management to the assembly line – become owners in the company.We invited Pete Stavros, Founder of Ownership Works, to explain the nonprofit’s approach to broad-based employee ownership and its proven impact on company culture, financial returns, and employees’ financial security.Listen for Pete’s insights on:● How shared ownership directly impacts corporate performance.● How Ownership Works uses data to track equity by level and demographics.● What pitfalls to avoid when introducing shared ownership.● What is necessary for shared ownership to be successful in a company.Resources + Links:● Pete’s LinkedIn● Ownership Works● Ownership Works & Ingersoll Rand Case Study● Ownership Works & C.H.I Overhead Doors Case Study● Employee Ownership: Wall Street Agrees That Ownership Works (Forbes) (00:00) - Welcome to Purpose 360 (00:13) - Pete Stavros – Ownership Works (05:33) - Pete's Background (09:07) - The Genesis (13:47) - Making It a Not-for-Profit (16:32) - Vision (21:11) - Video Clips (22:48) - Case Example (27:23) - The Type of Company for This (33:05) - How Investors Feel (34:10) - Potholes (37:47) - Partners (40:13) - The Future (42:36) - Handling Growth (44:51) - The Name (46:02) - The Last Word (50:09) - Wrap Up