Growing More Good with ScottsMiracle-Gro

No one wakes up on a Saturday morning eager to purchase garden and lawn control products, and ScottsMiracle-Gro knows that. Consumers buy these products to use on something that they enjoy — their vegetable garden, their flowers, or the lawn their kids play on.

That’s why ScottsMiracle-Gro’s purpose is to bring goodness to every person and every patch of the Earth. This applies to the next generations of gardeners, too: ScottsMiracle-Gro is encouraging childrens’ love for the outdoors through gardening programs in an effort to nurture future stewards of the environment.

Jim King, EVP and CCO of ScottsMiracle-Gro, has returned to Purpose 360 to share an update on the company’s purpose commitment, GroMoreGood.

Listen for insights from Jim on:

• How ScottsMiracle-Gro makes purpose “sticky” to engage employees, connect with consumers, and support future stakeholders.
• Why organizations require executive leader buy-in and commitment to live their purpose.
• How employee engagement and storytelling drive authenticity and trust in purpose.
• If you can’t live and be your purpose, then you should move on from it.

Links & Notes

• About ScottsMiracle-Gro
• Jim King on LinkedIn
• GroMoreGood
• Associates on GroMoreGood Everywhere
• [Associates on GroMoreGood for Others](https://youtu.be/wpXtmHDDVHE
• ScottsMiracle-Gro Campus

• (00:00) - Welcome to Purpose 360
• (00:42) - Jim King from ScottsMiracle-Gro
• (05:29) - Evolved Purpose
• (08:04) - Actions to Embed Their Purpose
• (09:35) - Predictive Analytics
• (11:23) - Feeling Good About a Brand
• (13:58) - Growth
• (15:48) - GroMoreGood
• (17:42) - Employees
• (21:01) - The Pandemic
• (25:03) - Initiatives
• (28:18) - Learning by Listening
• (33:55) - Gro1000
• (35:56) - Being Embedded
• (38:00) - HeadStart
• (38:45) - Partnerships
• (41:16) - The Journey for Your Own Purpose
• (43:24) - Insights Regarding Embedding
• (44:48) - Last Thoughts & Wrap-Up