The Logistics of Purpose with Lineage Logistics

Meet the food transport and storage company with a purpose to feed the world. Lineage Logistics is a $2 billion enterprise driving more than a third of the temperature-controlled food distribution in the U.S., moving 8% of the global food supply. The company is deeply purpose-driven and operates on a stakeholder-driven model, focused on transforming the food supply chain to positively impact customers, communities, and beyond.
 
Sean Vanderelzen, Chief Human Resources Officer, and Megan Hendricksen, VP Marketing & Communications at Lineage, joined Purpose 360 to talk about the company lives its purpose. Listen for their insights on:

• How Lineage developed an authentic purpose, rooted in the journey from farms and factories to shelves and tables
• How purpose helped Lineage act swiftly during COVID-19 to transport food to areas in need as well as donate $5 million and 100 million meals alongside nonprofit partners 
• How Lineage leverages its purpose and capabilities to tackle a massive social problem: food waste
• The impact of purpose on recruiting and talent retention, as well as employee engagement

Links & Notes

• Lineage Logistics Story
• “Our Purpose” Video
• COVID-19 Response
• Lineage Innovation in Action
• Sean Vanderelzen
• Megan Hendricksen

• (00:00) - Welcome to Sean & Megan from Lineage Logistics
• (04:37) - Sean's & Megan's Journey to Lineage Logistics
• (10:07) - Creating a Culture
• (13:59) - Finding Their Purpose
• (16:28) - Employee Excitement
• (19:39) - Purpose in Recruitment
• (22:13) - Recognition
• (23:11) - Unlocking Employee Potential
• (27:00) - COVID-19 & Lineage Logistics
• (35:00) - Greg's Videos
• (37:00) - Servant Leadership
• (39:33) - Turning the Org Chart on Its Head
• (40:47) - Growing Through Acquisition
• (45:36) - Key Insights About Developing Your Purpose
• (51:34) - Final Words